Podcast appearances and mentions of mack collier

In this episode of the Manage Your Message Podcast host Jim Karrh welcomes Mack Collier, recently recognized by Forbes as one of the Top 25 Social Media Marketers in the world. Mack is a speaker, consultant, and the author of Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers Into Fans.  Among the topics Jim and Mack talk about…    The practical differences among “customers,” “fans,” and “influencers” How stars such as Taylor Swift and Lady Gaga have been intentional in building massive followings – and the lessons that apply for almost any company How and why major brands like Dell invest in brand ambassador programs or customer advisory panels Why your marketing message, when transferred through fans, carries much more influence What separates the companies who are very effective through social media versus everyone else (including the ways they gain feedback on product design and marketing) The links among customer engagement, customer service, and overall customer experience A great example from Maker's Mark Links: Learn about Mack and his insights: https://mackcollier.com Check out Mack's book Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans: https://thinklikearockstar.com Connect with Mack on LinkedIn:   https://www.linkedin.com/in/mackcollier/ Follow Mack on Twitter: https://twitter.com/MackCollier Learn more about Jim Karrh's speaking topics and testimonials: https://jimkarrh.com/speaking Check out a sample of Jim's new book, The Science of Customer Connections: Manage Your Message to Grow Your Business: https://jimkarrh.com/books  Follow Jim on Twitter: https://twitter.com/jimkarrh?lang=en Connect with Jim on LinkedIn: https://www.linkedin.com/in/jimkarrh Sign up for the Message Manager Memo weekly email https://jimkarrh.com/ or email jim@jimkarrh.com

Google Adwords is now Google Ads!   This recent rebrand of Google's powerful and popular advertising platform made me think about ways that I have leveraged Google's search ads to market my blog's content.  In this episode, I share how and why you can use Google Search ads to promote your blog, why it's important to have a core product and an introduction to my Digital Acquisition Cycle™ (DAC Model) to visualize your blog marketing strategy. Episode #5 - Your P/V/I Strategy  Episode #17 - Mack Collier  So What's a Keyword Anyway?

Best-selling author and social media expert Mack Collier previews his upcoming session at StoryConnect, explaining the difference between customers and fans. Website: http://www.mackcollier.com/

“We create experiences that touch the heart.” In our increasingly digital world, it may surprise some to learn that creating engaging physical experiences for brands is still a priority for marketing leaders. Christian Lachel is an architect of these experiences through his work at BRC Imagination Arts creating “homes” for brands like Ford and Jameson. We explored all of this and more on this week’s On Brand podcast.   About Christian Lachel Christian Lachel is a world-renowned expert at turning brands into destinations. He’s an accomplished creative director and storyteller who brings creativity, design expertise, business acumen and strategic direction to BRC Imagination Arts. Christian creates emotional experiences that help guests gain a deeper appreciation of themselves and the world. He has done this for some of the top destinations in the world, including The Heineken Experience, The Guinness Storehouse, The Ford Rouge Factory Tour, The World of Coca-Cola and Story Garden by AMOREPACIFIC. Episode Highlights What is a brand experience? If you need a lesson in brand experience 101, “It’s the spiritual home of a brand — these brand homes are really popular as they create places that celebrate the brand and the stories they bring to life.” Experience isn’t easy. “I see a lot of neat ideas in the space but do they resonate with their audience? Do they deepen advocacy? It’s not just putting your logo on a big tent at Coachella. It’s a common struggle, connecting the brand to experience.” The key to brand experience at BRC Imagination Arts. “We have a saying — the best brands celebrate the world of the audience.” If your brand has a story, you have to find how those stories connect with the values of your audience. Once you understand that, you can start to create what Lachel calls “brand souvenirs.” What brand experience does Christian love talking about? Originally from the Chicago area, Lachel had the opportunity to be a part of the team that created the Lincoln Library and Museum in Springfield, a spiritual home for the Lincoln brand. “My favorite part of any project is waiting for people to come through and seeing their faces.” What brand has made Christian smile recently? Lachel pointed us to a German ad for Volkswagen featuring horses backing up an SUV. He laughed so hard at the spot he got weird looks on the plane! More importantly, it tapped into that “sense of wit” that has been such an enduring part of the Volkswagen brand. To learn more, go to brcweb.com. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently, Kerry Gorgone gave us a shout on Twitter for our episode featuring Mack Collier. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Register now for Social Brand Forum 2017 — September 14, 2017, at the Iowa Memorial Union featuring past On Brand guests Jason Falls, Marcus Sheridan, Melissa Agnes, and more. Learn more. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet!

“You have to be able to let go.” As brand builders, we’re used to being in control of our brands. But that’s something we have to get over today. Our brands are owned not by us — but by our community. Nicole Ertas knows this. That’s why she helps companies like Wrigley, Johnson & Johnson, and General Mills become what she calls “Free Range Brands.” This is also the focus of her new book. We spoke about all of this and more on this week’s On Brand podcast. About Nicole Ertas Nicole Ertas is a recognized global brand strategist, best-selling author, and speaker who has helped build many of the world’s finest and most powerful brands. Her thinking has been embraced by companies such as Beam Suntory, Wrigley, SC Johnson, Mike’s Hard Lemonade, Johnson & Johnson, General Mills, Con Agra, Kraft, and Nestle. Nicole’s success in global innovation and brand leadership gained her recognition in Forbes, The New York Times and selected to be one of Crain’s Chicago “40 Under 40.” Based in Chicago, she and her team transform brands and cultures and train business teams to become Free Range Thinkers to thrive in the age of unpredictability. Free Range Brands is available on Amazon or you can sign up for free tips and tricks on how to Build a Free Range Brand at www.freerangebrands.com. Episode Highlights So what is a Free Range Thinker and a Free Range Brand? “It’s preparing for unpredictability. You have to be able to let go today.” We’re not in control of the ecosystem in which our brands exist today. “The old way simply isn’t working anymore.” How do you create a Free Range Brand? “There are two very distinct objectives — authenticity and relevancy. And sometimes these are at odds with each other as authenticity is very static. Today you also have to be a part of what’s going on in the world around you.” So who is an example of a Free Range Brand? “To see this you can ask yourself, ‘Who is the hero of the (brand) story?’” Traditionally, it’s been the brand. Not so, anymore. “You have to make your community the hero of your story.” Ertas advises brands to create multiple “entry points” for accessing the brand story. Taco Bell is a Free Range Brand. They’ve used their 7,000 stores to create a “cult of food.” They understand something else that’s important for brands to have — a brand purpose. What brand has made Nicole smile recently? “Dollar Shave Club’s ‘Butter Safe Than Sorry’ campaign. I love brands that are spot on with who they are. There are some … suggestive fruit arrangements.” You can see for yourself below. To learn more, go to freerangebrands.com or follow @freerangebrands on Twitter. As We Wrap … Before we go, I want to flip the microphone around to our community …Recently, past guest Mack Collier gave us a shout on Twitter for our episode featuring Bill Samuels, Jr. of Maker’s Mark. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Register now and SAVE for Social Brand Forum 2017 — September 14, 2017, at the Iowa Memorial Union featuring past On Brand guests Jason Falls, Marcus Sheridan, Melissa Agnes, and more. Learn more. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet!

"It takes time to cultivate relationships." Mack Collier has been cultivating relationships for a long time. The social media strategist, speaker, and author has been blogging for 12 years and has hosted the Twitter chat #Blogchat since March 2009. He's also the author of the book, Think Like a Rockstar: How to Create Social Media and Marketing Strategies That Turn Customers Into Fans. We discussed all of this and more on this week’s episode of the On Brand podcast.   About Mack Collier Recognized by Forbes as one of the Top 25 Social Media Marketers in the World, Mack Collier is a social media strategist, trainer, and speaker located in Alabama that specializes in helping companies better connect with its customers via social media and digital marketing channels. His clients include businesses of all sizes, from sole proprietorships to Fortune 100 companies. Some of the companies Mack has worked with include Dell, Adobe, Paper.li, Red Lion Hotels, Club Med, and much more. Mack is a highly sought-after speaker on social media and customer-engagement topics and has presented at some of the top social media conferences and events, including South By Southwest Interactive, Blog World and New Media Expo, Content Marketing World, and Social Media Tourism Symposium. Additionally, Mack has spoken and trained on-site with companies such as Delphi, BazaarVoice, Dell, Utica National Insurance Group and much more. Additionally, Mack’s thoughts and expertise on Marketing, Brand Advocacy and Social Media have been sought by some of the world’s most prestigious news sources, including The Wall Street Journal, Time Magazine, USA Today, CNBC, ESPN, The Washington Post, CNET and Entrepreneur Magazine. His first business book, Think Like A Rock Star: How to Create Social Media and Marketing Strategies That Turn Customers Into Fans was published in 2013 by McGraw-Hill and is an Amazon Best Seller. Episode Highlights BREAKING NEWS – You don't have to be everywhere! "In 2008–2010, there was a social media land grab with new networks coming out almost weekly. And everybody was on them for about a week!" Mack pointed out that we only have so much time for so many tools. We have to take time and figure out what works best and when. How can brand builders today keep up with all of the shiny new things out there? "If you understand the behavior — the 'why' behind something — you can spot the trends." Forget about all of the social networks your customers are on. Instead, focus on what they're doing there. What are they getting from the experience? How can you create brand ambassadors and brand advocacy? One thing Mack pointed us to was not missing the potential ambassadors you already have, who already love you. "You have to listen first." Where to start ... "It takes time to cultivate relationships. That's why my advice is to start small and then go big if you can." What brand has made Mack smile recently? Collier shared a story on how the small town where he lives saved him from having to go to the Walmart Super Center by adding a Publix. "It's a completely different customer experience. They're just nailing the basics." To learn more, go to mackcollier.com. You can also follow #Blogchat Sunday nights at 8 PM Central on Twitter. As We Wrap … Before we go, I want to flip the microphone around to our community …Recently, Melanie Deziel gave us a shout on Twitter for our episode featuring ... HER! Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Register now and SAVE for Social Brand Forum 2017 — September 14, 2017, at the Iowa Memorial Union featuring past On Brand guests Jason Falls, Marcus Sheridan, Melissa Agnes, and more. Learn more. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet!

Kerry O’Shea Gorgone, JD, MBA, is a lawyer, podcaster, speaker and writer. She hosts the Marketing Smarts podcast for Marketing Profs, is a sought after public speaker, and designs training programs for marketing professionals. Kerry writes for some of the most authoritative sites in the marketing and PR industry, including Mark Schaefer's grow blog, Social Media Explorer, Entrepreneur, and Mack Collier.com, and also contributes to Huffington Post. Website: www.kerrygorgone.com Twitter: @kerrygorgone

"Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans" by Mack Collier Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/think-like-a-rockstar-mack-collier

Back to back podcasters on Living Your Passion? Yup. Earlier this week I chatted with John Lee Dumas. Today (Episode #17) is Kerry O'Shea Gorgone. Kerry is a self-proclaimed geek, baker of chocolate chip cookies, lawyer, a wife, a mom (of two adorable boys), an employee at MarketingProfs, and a podcaster! While she loves her family - and her job - her true passion is learning about people through interviews (podcasting). Oh, and see that picture of Kerry (look to your right (or down))? That's the outfit she mentioned during this podcast! Finally, wait till you hear the audio good audio (just like the Julie Neumark and John Lee Dumas episodes). In case you missed any of the previous episodes, you can catch them here by visiting the Living Your Passion landing page. Are you ready to get LEARNED on how to interview/podcast? During this episode ... Kerry gave one of the best intros of "who she is" I've ever heard. We discussed our mutual LOVE for talking with other people. A love I also share with my mother-in-law I shared my thoughts on the best female podcast voice of all time - KERRY! Kerry talked about "the podcast voice" and gives some tips on how to sound better. Kerry shared even more interview tips - specifically how to ask a question and then let the guest answer (not my strength. ha!) We discussed editing (note: I don't do it either of my podcasts!). We talked about my contractor laying tile (not a euphemism!). I admit Kerry may be the female version of me! We did a "speed round" of questions that mutual friend (and Kerry's boss!) Ann Handley asked on Facebook. Thanks Ann! More About Kerry Speaker, Lawyer, Writer, Podcaster. Work for @MarketingProfs. Write for Social Media Explorer, Huffington Post, Spin Sucks, {grow} blog, Mack Collier & more. Find out more on Twitter. Links Discussed In This Episode MarketingProfs Podcast ... Marketing Smarts Kerry on Twitter The woefully neglected (Kerry's words) KerryGorgone.com   Enjoyed this episode? Please consider subscribing (if you haven't already). Also, what would be really awesome? If you could rate and review the show ... and use those fancy social sharing icons below to tell the world! Alternatively, you can subscribe to the RSS feed or subscribe via email (scroll to the bottom). Finally, if you know someone who bleeds passion (or maybe it’s you), please email me at djwaldow at gmail dot com. Oh, and if you have a connection to LeBron James, please let me know. I think he’d be a great person to talk to about his passion for basketball. #DeadSerious

Kerry O'Shea Gorgone is an attorney, writer, new media specialist, public speaker, instructional design manager, and provider of enterprise training at MarketingProfs. She is also the awesome host of the Marketing Smarts Podcast. Talking about networking, public speaking, finding writing opportunities, and podcasting. NBN21 Show Notes Join the NBN Club today. Listen to episode 20 in iTunes or Stitcher. Get your free audio book by visiting Audible.com! Do it now and support this show please. Thanks to Matthew Martell for his audio comment. Leave your own networking tip, comment or question. Record one now. Please pick up a copy of my book, New Business Networking: How to Effectively Grow Your Business Network Using Online and Offline Methods. Parents and productivity. Kerry is a self-proclaimed online-extrovert and offline-introvert. She gets the chills from networking events. Gets that “8th Grade Dance Panic”. Who doesn't love Napolean Dynamite? Shot out to C.C. Chapman. On hugging at networking events. On wresting.Yes, we talked about wrestlers. NBN3 with Saul Colt on being memorable. Kerry shares her tips for introverts. I have to make myself sometimes go to things, but I always end up having a great time. Jill Foster's talk at the MarketingProfs B2B Marketing Forum on networking disasters.  Great recap by Veronica Jarski. Always try to make a connection with one person. Don't jump on Twitter trying to sell things. Be interested in people. I gravitate towards people wearing something different. Something that is a conversation starter. Check out MarketingSmarts interview with Matt Grant. On preparing for podcasts. My interview with Kerry from MarketingSmarts. Remind yourself it's going to be fun. It's always fun! Make yourself go. Once there, you might as well talk to people. Mack Collier uses speaking as a networking tool. Kerry recommends adding a person to LinkedIn on your phone as you are talking ** IF ** it is appropriate. What to do with piles of business cards. Always go to the early reception if you are speaking at an event. It gives you a good sense of what the audience will be like. How Kerry manages relationships. Check out Ian Cleary. Don't miss Ann Handley. Kerry reviews recent social channels before checking in. How Kerry found writing opportunities. Interested in writing? Take notes! Return On Influence by Mark Schaefer (listen to my our interview with Mark) The more visible you are, the more opportunities you get. The things that I really care about ought to be prioritized. The challenges of working from home with kids. Look into Nick Westergaard. How Kerry would start over today. App Recommendation: Instagram and Skype. Book Recommendations: Rebecca by Daphne Du Maurier, Wuthering Heights by Emily Brontë. Business Books: Content Rules by C.C. Chapman and Ann Handley, Think Like a Rock Star by Mack Collier, and Social Media Explained by Mark Schaefer. Contact: @kerrygorgone or kerryg at marketingprofs dot com.

Professor: Ann Handley and Mack Collier, MarketingProfs -- In this class, you will learn beginner tips for creating and managing a blog for your business. This class is part of Inbound Marketing University's free training program by HubSpot.