Podcast appearances and mentions of saul colt

This Week: Rose Cameron, Saul Colt, and Joseph Jaffe join Bob to discuss ChatGPT's latest tool going viral, H&M's plan to use AI models, Hollywood's bid for meme revenue, Musk shuffling the deck chairs, plus this week's #FairFailFoul. Read More  

This Week: Ian Baer, Saul Colt, and Samuel Monnie join Bob to discuss the problem with consideration sets, Deepseek's impact, YouTube's new community features, mistrust of five-star reviews, plus this week's #FairFailFoul.  

This Week: Winston Binch, Farrah Bostic, and Saul Colt join Bob to discuss if Meta is safe for ads, social bounties for creators, mixing experiential and commerce, the Netflix price-hike, plus this week's #FairFailFoul.

This Week: Rose Cameron, Saul Colt, and Zontee Hou join Bob to discuss how to prepare your brand for the next four years, digital surprises during the election, OpenAI buys Chat.com, should clients get an AI discount, plus this week's #FairFailFoul. Read More  

This Week: Emily Binder, Saul Colt, and Scott Monty join Bob to discuss WordPress in conflict, understanding "curation," YouTube's continued dominance, checking in on social's political performance, plus this week's #FairFailFoul. Read More  

This Week: Allen Adamson, Farrah Bostic, and Saul Colt join Bob to discuss if brands are politically polarized, working with your AI replacement, Ford set to push ads in cars, our devices really are surveilling us, plus this week's #FairFailFoul.

This Week: Farrah Bostic, Saul Colt, and Jonathan Sackett join Bob to discuss whether we should fear Reddit, DOOH making a splash, Google already scaling back AI summaries, Instagram tests unskippable ads, plus this week's #FairFailFoul.

In the post-pandemic era, marketing faces challenges such as declining efficacy and escalating costs. Brands must take calculated risks and create spectacles to capture attention. Differentiation and establishing an identity are crucial, as is prioritizing customer needs. For this episode of the StartWell Podcast, we sat down with Saul Colt of the Idea Integration Company - and discussed the challenges of creating a distinct brand personality in the digital age, navigating tensions between identity and expression. You'll hear shared insights on leading a creative agency, including the importance of hiring trustworthy employees and striking a balance between creative and strategic expertise. There are also nuggets of wisdom offered on the challenges of managing client scope and the significance of thorough planning and preparation in content creation. *Watch the video recording of this session here.

This Week: Emily Binder, Saul Colt, and Jo Darby join Bob to discuss LinkedIn's growth, whether purpose is lazy strategy, Nike's hard retail lessons, WPP's AI partnership with Google, plus this week's #FairFailFoul.

In this Marketing Over Coffee: The World’s Smartest Man, Saul Colt returns to talk Electric Cars, Mad Magazine, Nike and more! Direct Link to File Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights 2011 Marketing Over Coffee Award Winner Saul Colt Returns!! The 19th Anniversary […] The post Now with More Electric Porsches! appeared first on Marketing Over Coffee Marketing Podcast.

This Week: Farrah Bostic, Saul Colt, and Joseph Jaffe join Bob to discuss this year's analysis of the Super Bowl ad game , plus this week's #FairFailFoul.

This Week: Ian Baer and Saul Colt join Bob to discuss AI's impact on below-the-line creative, the future of Hulu, whether the metaverse still matters, why voice marketing is MIA, plus this week's #FairFailFoul.

This Week: Brandi Boatner, Saul Colt, and Jason Lonsdale join Bob to discuss Twitter after a year with Elon, Google's big play for beauty, how generative AI is helping SEO, Amazon ad revenue surpasses AWS, plus this week's #FairFailFoul.

Rich media banners are 267% more effective than static banners when it comes to engagement on LinkedIn posts (and other networks like X or Facebook). This is episode is about something small and tactical that has a big impact on your social media efficacy and giving your audience a nicer UX, resulting in more clicks to your target media.Blog post with visual examples and tips: This Image Mistake = 267% Less Social Media Engagement. (Marketing Tip Mini-Pod)When it comes to sharing a blog post or YouTube video or article on social, you want the featured / thumbnail image to be rich media, not an attached plain image which forces the user to find the shortlink in the text of the post. Read more on the blog:Note: this doesn't apply to zero click content.Read more on the blog.Guest episode mentioned with Ron Tite, Saul Colt, and Bob Knorpp: 0723-The BeanCast: Haul More Dead CowsMy favorite podcast tools:Riverside is the best way to record an audio or video podcast: https://emilybinder.com/riversideDescript is the BEST tool to easily edit audio or video like a Word doc. You will never go back. https://emilybinder.com/descriptThinkersOne Videos: Order a 2-min personalized event invite, Zoom drop-in, or virtual keynote: emilybinder.com/thinkersoneBook a marketing or personal brand coaching session: emilybinder.com/callSubscribe free to this podcast: emilybinder.com/podcastFollow & connect:My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Get email updates Hosted on Acast. See acast.com/privacy for more information.

This Week: Emily Binder, Saul Colt, and Ron Tite join Bob to discuss streaming's messaging problem, the problem for Tesla, gaming's surprising demographics, why cafes are banning influencers, plus this week's #FairFailFoul.

This Week: Allen Adamson, Saul Colt, Joseph Jaffe, and Jerlyn O'Donnell join Bob to discuss dissatisfied social marketing execs, managing risk when going edgy, royalties for Netflix ads, TikTok Shop arrives, plus this week's #FairFailFoul.

This Week: Rose Cameron, Saul Colt, and Jerlyn O'Donnell join Bob to discuss the perils of Pride, branded ecosystems, content over saturation, YouTube best for influencers, plus this week's #FairFailFoul.

This Week: Brandi Boatner, Saul Colt, and Dan Rodriguez join Bob to discuss A.I. for political ads, the future of agencies, whether the gig economy and Web 2.0 are officially dead, Twitter's latest monetization scheme, plus this week's #FairFailFoul.

Saul Colt, founder of the Idea Integration Co., a Toronto-based agency specializing in comedic advertising, joins host Matthew Schwartz to talk about his “Laugh, Think, Cry” model, why every company is a media company and the reason why CMOs and marketers shouldn't be so quick to poo-poo marketing stunts.

This Week: Christopher Baccus, Saul Colt, and Mike Monello join Bob to discuss AI for Influencers, Twitter's continuing backwards slide, the NYT slams online ads, Dentsu opens a Ukrainian office, plus this week's #FairFailFoul.

This Week: Rose Cameron, Saul Colt, and Greg Verdino join Bob to discuss, banning TikTok, no copyrights for A.I. content, combating consumer pessimism, more bad news for Twitter, plus this week's #FairFailFoul.

This Week: Jay Baer, Farrah Bostic, Saul Colt, and Julian Zilberbrand join Bob to discuss the 2023 Super Bowl ad game, plus this week's #FairFailFoul.

This Week: Emily Binder, Saul Colt, and Joseph Jaffe join Bob to discuss Elon's emerging plans for Twitter, the impact of big tech's layoffs, why a crypto crash puts SB ads in question, the debate over a classic ad, plus this week's #FairFailFoul.

Before there was even marketing, there was word of mouth.Saul Colt explains how to get people talking, why it matters, how it differs from traditional "influencer marketing," and how to measure your results.***Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

This Week: Erica Braverman, Saul Colt, and Mat Zucker join Bob to discuss the Netflix ad tier, "Prime Day 2," TikTok moves toward e-commerce, gaming influencers, plus this week's #FairFailFoul.

This Week: Farrah Bostic, Saul Colt, and Mike Monello join Bob to discuss big tech's TikTok anxiety, direct mail returns again, authentication for marketplaces, the new Customers Ask Alexa tool, plus this week's #FairFailFoul.

Saul Colt is the Founder and Creative Director at The Idea Integration Company. In his career he has been named as one of the iMEDIA 25: Internet Marketing Leaders & Innovators as well as been called one of Canada's best community builders/experiential marketers. NYT Best selling author and Internet Pioneer Chris Brogan once referred to Saul as “exactly who you want representing your company” and that message has been echoed by media properties ranging from Inc to Forbes Magazine. Saul has had many career highlights including being selected as the first international employee of Zipcar and the person responsible for launching Zipcar into the Canadian marketplace. Was the first marketing person and a key part of the growth of FreshBooks.com (The #1 Cloud Accounting service for Small Business Owners) as well as leadership roles at Rogers Communications and the first Chief Evangelist of Xero.com. If that wasn't enough, Saul is also a Professional Speaker and Consultant specializing in Word of Mouth Marketing, Stunt Marketing,  Social Media, Customer Experience,  Community Building and Business Courage. @saulcolttheideaintegration.com

Happy Saturday Friends! Happy Father's Day weekend! My next guest talks about taking risks and being more authentic in life and in your marketing. Please welcome PREMIERE guest Saul Colt! Saul Colt is the Founder and Creative Director at The Idea Integration Company. In his career he has been named as one of the iMEDIA 25: Internet Marketing Leaders & Innovators as well as been called one of Canada's best community builders/experiential marketers. NYT Best selling author and Internet Pioneer Chris Brogan once referred to Saul as “exactly who you want representing your company” and that message has been echoed by media properties ranging from Inc to Forbes Magazine. Saul has had many career highlights including being selected as the first international employee of Zipcar and the person responsible for launching Zipcar into the Canadian marketplace. Was the first marketing person and a key part of the growth of FreshBooks.com (The #1 Cloud Accounting service for Small Business Owners) as well as leadership roles at Rogers Communications and the first Chief Evangelist of Xero.com. If that wasn't enough, Saul is also a Professional Speaker and Consultant specializing in Word of Mouth Marketing, Stunt Marketing,  Social Media, Customer Experience, Community Building and Business Courage. To follow or to learn more, head to the links below:https://www.theideaintegration.comhttp://www.instagram.com/saulcoltSupport for Label Free Podcast is brought to you by ​MANSCAPED™​, who is the best in men's below-the-waist grooming.  ​@MANSCAPED  offers precision-engineered tools for your family jewels. They obsess over their technology developments to provide you the best tools for your grooming experience. MANSCAPED is trusted by over 2 million men worldwide! We have an exclusive offer for my listeners - 20% off + free shipping with the code: LABELFREE20

Happy Saturday Friends! Happy Father's Day weekend! My next guest talks about taking risks and being more authentic in life and in your marketing. Please welcome PREMIERE guest Saul Colt! Saul Colt is the Founder and Creative Director at The Idea Integration Company. In his career he has been named as one of the iMEDIA 25: Internet Marketing Leaders & Innovators as well as been called one of Canada's best community builders/experiential marketers. NYT Best selling author and Internet Pioneer Chris Brogan once referred to Saul as “exactly who you want representing your company” and that message has been echoed by media properties ranging from Inc to Forbes Magazine. Saul has had many career highlights including being selected as the first international employee of Zipcar and the person responsible for launching Zipcar into the Canadian marketplace. Was the first marketing person and a key part of the growth of FreshBooks.com (The #1 Cloud Accounting service for Small Business Owners) as well as leadership roles at Rogers Communications and the first Chief Evangelist of Xero.com. If that wasn't enough, Saul is also a Professional Speaker and Consultant specializing in Word of Mouth Marketing, Stunt Marketing,  Social Media, Customer Experience, Community Building and Business Courage. To follow or to learn more, head to the links below:https://www.theideaintegration.comhttp://www.instagram.com/saulcoltSupport for Label Free Podcast is brought to you by ​MANSCAPED™​, who is the best in men's below-the-waist grooming.  ​@MANSCAPED  offers precision-engineered tools for your family jewels. They obsess over their technology developments to provide you the best tools for your grooming experience. MANSCAPED is trusted by over 2 million men worldwide! We have an exclusive offer for my listeners - 20% off + free shipping with the code: LABELFREE20

Top 3 Takeaways From This Value-Packed Conversation:A lot of advertising has gotten derivative and brands that are willing to take a risk will truly stand out, even if what they're doing is not 100% edgyHumor is human. People remember humor over all other forms of entertainmentIf you're not ruffling any feathers, you're not doing anything interesting   Click here for complete show notes Episode 063 of Evolution of Brand is sponsored by Bonjoro! Discover how you can connect with leads, customers, and colleagues in a unique, dynamic, impactful way with personalized videos. Click here to learn moreTake Your Brand From Unknown to Undeniable with Authority Enhancer: Click here to learn moreMUSIC CREDIT: "Victory" courtesy of purple-planet.com

Top 3 Takeaways From This Value-Packed Conversation: A lot of advertising has gotten derivative and brands that are willing to take a risk will truly stand out, even if what they're doing is not 100% edgy Humor is human. People remember humor over all other forms of entertainment If you're not ruffling any feathers, you're not doing anything interesting    Click here for complete show notes  Episode 063 of Evolution of Brand is sponsored by Bonjoro! Discover how you can connect with leads, customers, and colleagues in a unique, dynamic, impactful way with personalized videos. Click here to learn more Take Your Brand to the Next Level with Guest Accelerator: Click here to learn more MUSIC CREDIT: "Victory" courtesy of purple-planet.com

Do your ads fall flat or look like every other ad out there? Shannon Peel talks with Saul Colt about how his agency, the idea integration, uses humour, satire, and the odd offensive word to get his clients noticed in the marketplace. Shock advertising is meant to get people to take notice by being different and eliciting an emotional reaction to start a conversation within the market and with the brand. If you want your ads to stand out and to get more out of your advertising dollars, this episode is for you. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

How do you successfully add creativity and humor to your marketing? How do you take risk, but not risk it all? We chat with Saul Colt on how he handles it. https://www.theagentsofchange.com/435

An eye-opening conversation about humor in advertising with plenty of great stories and ideas for breweries. Saul Colt is the Founder and Creative Director at The Idea Integration Company. In his career he has been named as one of the iMEDIA 25: Internet Marketing Leaders & Innovators as well as been called one of Canada's best community builders and experiential marketers.He's also a Professional Speaker and Consultant specializing in Word of Mouth Marketing, Stunt Marketing,  Social Media, Customer Experience,  Community Building and Business Courage.He's hired Bill Morrison (artist for The Simpsons, former EIC of MAD Magazine, director of Futurama) and many of the members of the MAD Magazine creative team to help brands move past their comfort zones and create ad campaigns infused with humor and satire.Learn more about the MADIdea that is MADvertising - what it is, who's talking about it, the brands that are already on-board, and how to get them to work for you!https://www.theideaintegration.com/madvertisinghttps://www.instagram.com/saulcolt/@gethoptimizedwww.gethoptimized.com

Saul Colt, Founder of The Idea Integration Company Theideaintegration.com

Saul Colt is the Founder and Creative Director at The Idea Integration Company. In his career he has been named as one of the iMEDIA 25: Internet Marketing Leaders & Innovators as well as been called one of Canada's best community builders/experiential marketers. NYT Best selling author and Internet Pioneer Chris Brogan once referred to Saul as “exactly who you want representing your company” and that message has been echoed by media properties ranging from Inc to Forbes Magazine.Takeaway points:The things that businesses do wrong in community building and influence: First, businesses confuse the audience for influence. They assume that an influence with a big number of following is a great choice to increase revenue. Where in fact, it's less about the audience and more about influencers. An influence who has 300 followers, but are the exact target you are looking for, and buy your products and services are just as valuable as half a million non-targeted followers.  The other thing - they get the definition of Influencer all wrong. There is no such thing as Influencer - with context. You cannot be influential globally across demographics.  Third: Business thinks that Influencer marketing is a magic bullet that will solve all the problems. Influence is only a part of a puzzle, part of marketing, part of PR promotion. When you work with influencers, you buy their following, but you don't own their following.  Find people who are already your customers. Find people who already love your product. Use your channels to amplify them to get more followers. Make your own customers or your influencers for them to stick around in years because they love your product and services.  Make sure to do your Influencer Marketing properly. As Influencers are taken as disposable, after having them to promote once or twice, they are gone.  The philosophy behind a Marketing Stunt is like a polite slap on your customer's face to wake them up. Have 3 to 4 great marketing stunts a year. These are designed to accelerate attention and think of what is next to be done.  Saul used an Apple as an example. He mentioned that the Iphone company knows when their company is getting boring. They know when to announce the next Iphone unit. It's all about owning the anticipation.  Influencer Marketing is a paid referral. Once you get the customer's attention, that is when you want to wow them, earn their trust, make them feel home and blow them away with your brand personality.  Listening is really important because that's where you get your insights. Listening is absolutely key. Listen, respond and create experience. It's all about human connection Be authentic, it has to be real. Authenticity builds community. Having someone with a magnetic personality in your team, replaces the budget. If you have money with someone magnetic, that is great. Products can be magnetic too.  How Covid affects building a community? Some communities got super tighter, more time in their hands. Some communities shrunk, turned off. Brands should start investing in a Word of Mouth experience now because people have been stuck at home and hungry for new experiences.Get connected with Saul Colt at www.theideaintegration.com

In this episode, we chat for the second time with Tim Stack (@tvsTimStack) about his time working on shows like My Name Is Earl, Raising Hope, and training in the Groundlings. We Now Join The Program Already In Progress is an interview podcast with a catch. Just because the mics are hot doesn't mean it will make it on the air. Our show starts cold when the host Saul Colt and the guest get into a nice groove. Sometimes that is immediately and sometimes that can be 30 mins in. The result is you get an interesting conversation between Saul Colt and people he loves and admires without the awkward time in the beginning waiting for people to get comfortable. Reach out and say hi at www.theideaintegration.com or @saulcolt on Twitter #joininprogress Our show is now supported by Audible. Grab your free download and 30 day free trial at www.audibletrial.com/saulcolt

Saul Colt, the smartest man in the world and founder of Idea Integration Company, loves cooking videos and hunting collectibles. In this episode we talk about his COVID cooking inspirations and his favorite flea markets and shops for finding nostalgic collectibles. Funko Pops, Pee Wee Playhouse items, custom sneakers or Be@rbricks - Saul wants to see it all. Follow @findingfavspod on Instagram and Twitter. Rate and review on Apple Podcasts (five stars please) Follow @SaulColt on Instagram and Twitter. Listen to his podcast We Now Join the Program Already in Progress.   Show Links Famoso in Toronto Canter's Deli The Griddle Cafe Claire Saffitz Dessert Person Sam The Cooking Guy Frank and Son Show Bodega in Boston Big Fun Toy Store in Cleveland Dave's Quality Meats in NYC Red Sovine - Teddy Bear and Large Marge Ecentrik 1 Jollibee Funko Pop  

Want to see future episode highlights? You can add me on Linkedin here.Key talking points:- PR stunts and making your brand unforgettable - Advice on building your brand through influence and not audience - Importance of word-of-mouth marketingAbout Saul:Saul Colt is the Founder and Creative Director at The Idea Integration Company. In his career he has been named as one of the iMEDIA 25: Internet Marketing Leaders & Innovators as well as been called one of Canada's best community builders/experiential marketers.He has worked with high-profile companies such as FreshBooks and Xero and the creative mastermind behind many of the edgy marketing campaigns run by Nike, Ebay and Rogers.Saul is also a Professional Speaker and Consultant specializing in Word of Mouth Marketing, Stunt Marketing, Social Media, Customer Experience, Community Building and Business Courage.

Join me and my guest, Saul Colt, as we talk about finding good taste while not offending others. Saul runs a marketing and advertising agency called the Idea Integration Company, doing non-traditional and word of mouth marketing for small and big brands. Saul shares his take on the mistakes companies make with marketing and emphasizes the importance of humanity, especially in the current climate.In this episode, you'll learn:Creating new ways of doing things and developing your own systems. The importance of doing and learning every job in the entire company.Combining creativity with other skills to be able to do business.The problem of staffing technical people too much instead of hiring marketers. Frontlines shouldn't be used as tools to tug on people's heartstrings. Build loyalty! ~ About Saul Colt: Saul Colt is the Founder and Creative Director at The Idea Integration Company. In his career he has been named as one of the iMEDIA 25: Internet Marketing Leaders & Innovators as well as been called one of Canada's best community builders/experiential marketers. NYT Best selling author and Internet Pioneer Chris Brogan once referred to Saul as “exactly who you want representing your company” and that message has been echoed by media properties ranging from Inc to Forbes Magazine. Saul has had many career highlights including being selected as the first international employee of Zipcar and the person responsible for launching Zipcar into the Canadian marketplace. Was the first marketing person and a key part of the growth of FreshBooks.com (The #1 Cloud Accounting service for Small Business Owners) as well as leadership roles at Rogers Communications and the first Chief Evangelist of Xero.com. If that wasn't enough, Saul is also a Professional Speaker and Consultant specializing in Word of Mouth Marketing, Stunt Marketing, Social Media, Customer Experience, Community Building and Business Courage. You should hire him to speak at your event. He never disappoints. ~ You can find Saul Colt on…Website: https://www.theideaintegration.com/Facebook: https://www.facebook.com/saulsideasTwitter: https://twitter.com/saulcoltInstagram: https://www.instagram.com/saulcolt/LinkedIn: https://www.linkedin.com/in/saulcolt/Email: saulcolt@theideaintegration.com ---

Join PIE and long time PIE mentor Saul Colt for an AMA (but we recommend that you tap into his Word of Mouth marketing genius). And please stay tuned to the end, when Saul provides some incredibly creative ideas for making your company stand out. Saul is the Founder and Creative Director at The Idea Integration Co. In his career he has been named as one of the iMEDIA 25: Internet Marketing Leaders & Innovators as well as been called one of Canada's best community builders/experiential marketers. NYT Best selling author and Internet Pioneer Chris Brogan once referred to Saul as “exactly who you want representing your company” and that message has been echoed by media properties ranging from Inc to Forbes Magazine. Saul has had many career highlights including being selected as the first international employee of Zipcar and the person responsible for launching Zipcar into the Canadian marketplace. Was the first marketing person and a key part of the growth of FreshBooks.com (The #1 Cloud Accounting service for Small Business Owners) as well as leadership roles at Rogers Communications and the first Chief Evangelist of Xero.com. And as if that wasn't enough, Saul is also a Professional Speaker and Consultant specializing in Word of Mouth Marketing, Stunt Marketing, Social Media, Customer Experience, Community Building and Business Courage. Thanks for listening! Please consider subscribing to the PIEdcast on your favorite podcast network. And we'd love to see you ratings and reviews.

If you want to get to know me just a little bit better, or if you don't know me at all, then check-out this quick 6 minute rant on why I changed the name of the podcast from Generation Jones, Too Young To Be Old to The Wendi Cooper Show.   Generation Jones - is officially The Wendi Cooper Show!   I do love to go off script, if there is one, and to be myself. I have so much wisdom to share with the world, and I have a growing platform to share other's wisdom and stories, so I decided not to muddy the message with a crazy name that no one really got - although I did think it was unusual and cool...when I started, but not so much now. It was now or never to change the name to what it should have been early on.  Hey we all live and learn.   Plus it's a great way to highlight past episodes and help you make a selection.   Episodes 1, 2, 3, 4 are often left behind as new shows pile on top.  So make sure to check-out Saul Colt, Heaven an Earth Classic Rock Band, Three Daughters Music (both of the latter have original music performed live in studio) and others as they are very different flavors of life - all with wonderfully powerful messages.   The Wendi Cooper Show is meant to target people over 50 and spend time each week with remarkable people who shape our world...I do hope you enjoy the show!   I apologize for any confusion on the name...I promise to keep it simple from now on. Thanks!      

Saul Colt is the Founder and Creative Director of the Idea Integration Company.  Saul's stunt marketing and creative experiential marketing tactics have garnered attention around the world.  We talk about the state of the job market after 35.  The power and influence of Generation Jones.  Cannabis in Canada and how a one-liner cost him $80,000.    Saul makes no bones about being the "smartest guy in the universe" but he's wrong.  He's the nicest guy in the universe. Get ready for a funny, irreverent and engaging conversation with a remarkable person who will continue to shape this world.

Welcome to episode #447 of Six Pixels Of Separation - The Mirum Podcast. Saul Colt fancies himself as one of the leading word of mouth marketing professionals in the world. At the core of his work, is helping brands find, develop and nurture real brand evangelists. This isn't about making people smile, so that they talk about you on Facebook, it's about finding the right customer for a brand and ensuring that their experience lasts as long as possible. While Saul's work can sometimes be simplistically defined as a stunt, Saul looks at it from a different perspective. From Freshbooks to Zipcar... to his current role as Chief Evangelist at Xero, Saul is always thinking of ways to get consumers to care about the brands that they use. This is how he does it. Enjoy the conversation...   Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #447 - Host: Mitch Joel. Running time: 40:57. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Saul Colt. Follow Saul on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #447 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand brand evangelism brand evangelist business book business podcast david usher digital marketing Facebook freshbooks google iTunes marketing blog marketing podcast saul colt twitter word of mouth word of mouth marketing xero zipcar

Bryan Orr (@BryanJOrr) is both a brick-and-mortal small business owner and software entrepreneur, based in Florida. In owning and operating a heating, ventilation, and air conditioning (HVAC) installation company, he has experimented with a great variety of project management tools and collaboration software. Following this, he ventured into the software game itself, commissioning his own system to help run the business. He also hosts the WOW Small Business Podcast and is a co-creator of MentionTribe, an online service aimed at helping local small businesses.   Show Notes & Links Bryan owns a HVAC installation business MentionTribe WOW Small Business Podcast Prescott had a past life as a Mechanical Engineering draftsman R-12 vs R-134a refridgerants Remember The Milk and TeuxDeux, examples of “laundry list” apps Basecamp, classic email replacement tool Gantt Charts Time-tracking and Invoicing Image previewing and collaborative reviewing “Tasking”, Bryan's term for assigning items to different team members Gwenyth Paltrow uses Basecamp Bryan favours Trello for team collaboration Kanban board, take a task through a lifecycle Freedcamp is a free(mium) version of Basecamp Prescott doesn't like “glorified checklists” because not everything in life is a checkbox item “Email needs to be taken out back, burned, and never heard from again” ← Click to Tweet “Advanced Chat”, Bryan's term for specified cross-talk which replaces email Josh Miles, previous podcast guest and design firm owner “Pictures of Success” Eisenhower methodology Clients should not use text messaging, especially when the recipient may be driving Toggl, simple time-tracking but not so much invoicing Screenshot Monitor, keeps an eye on team members up-to-the-minute Xero, small business online accounting software; and employer of Saul Colt, past podcast guest Starship Design, Prescott's design company The Wayback Machine Password managers like Dashlane allow you to have your password on you at all times The trouble with reference materials, “knowledge base” Wiki software is not very user-friendly Dropbox beats Google Drive for roll-back of individual files Work Smarter by Nick Loper Entrepreneur on Fire podcast Tools Remember The Milk TeuxDeux Basecamp Harvest Design Sign Off Evernote and Easily Do Trello KanBan Flow Freedcamp Slack HipChat MindMeister Jira from Atlassian Workamajig Asana FreshBooks FreeAgentPro Toggl ScreenShot Monitor Xero Mint GitHub IFTTT – If This Then That Google Drive Lighthouse Pivotal Tracker TacoApp Dashlane Dropbox Kippt, bookmarking tool for teams Gingko, non-linear writing tool Techniques Create new columns (“States”) in your Kanban board Utilise a real Project Manager to make decisions and keep the project moving Define “Pictures of Success” to demonstrate best practices within your team Use the Eisenhower methodology to determine what's important vs. what's urgent Don't use text messaging for business Create a method of your own to-do list Create a method for group communication/chat Create a method for assigning tasks Ensure you have mobile capabilities Experiment with mind-mapping methodologies Build a team knowledge base so folks don't have to ask each other for stuff all the time Habits Adhere to the system you create, but also test new methods Review your personal and team to-dos at the end of each day

The Busy Creator Podcast, episode 26 with Still Life Photographer Christine Blackburne Christine Blackburne is a commercial still life photographer based in New York. She works primarily in the fashion, cosmetics, and jewelry sectors, bringing her stylish use of colour and light to her images. This conversation moves from Christine's origins as an assistant photographer, to how she sets up her still life shoots, and a bit about working with an agent and managing workflow. Click through to the full blog post to see a few of Christine's images, and check out her site, christineblackburne.com, to see even more.         00:00   00:00         Perfume bottles still life   Watches still life Christine occasionally shoots things that move Show Notes & Links Christine's studio is located in the South Street Seaport area of Manhattan Southwark, London Christine shoots most things that don't move like cosmetics, jewelry Christine went to Rochester Institute of Technology, spent time with objects Most fashion photographers are extroverted Many photographers lately have no fixed location. Rented gear, hired location. Make-up and jewelry is very reflective. Bright. Shiny. Objects. Fashion photography “is more about finding a photograph rather than creating one” Editorial is more free than commercial shoots Word of Mouth is the best way to get clients Make-up doesn't always cooperate, so it's nice to have freedom Christine's water-splash series Dexter's roll of knives Bill Wadman's episode on The Busy Creator Podcast MacGuyver-ing — mad science involved in still-life work “Snot”, the rubbery glue used in commercial printing “Word-of-Mouth Nirvana” where clients call you. We can't all be Saul Colt, previous podcast guest Merge Left, Christine's Agents Christine's popsicle images The Narcissism of Minor Differences “Your ability in life is like a stove with four burners: health, friends, work, family. When you turn off one, more gas will flow to the others.”  Energy management vs. time management, a recurring theme on The Busy Creator Podcast Seasons, another recurring theme (as mentioned by Blake Stratton and Todd Henry) “There time to reap and a time to plant.” Prescott paraphrasing Todd Henry paraphrasing Ecclesiastes 3:2 Tools Fuji GX680, nearly extinct (available on eBay) Profoto & Broncolor lights Underlit soft box Acetate Knives and Palette Knives Forceps Armature Techniques Stay away from client-created sketches or sketches you are showing to the client, which can be unrealistic in terms of dimensions or scale Do as much in-camera as humanly possible Let your agents play “bad cop” Aim for a portfolio featuring about 20-30 final images Bring a printed portfolio for your main work, but use your iPad for the case studies and deeper cuts “Don't get an agent until you're so busy you need that extra set of hands.” ← Click to tweet Habits Calibrate your monitor bi-weekly Be flexible (No routine! Not really.) Keep one day per week for your own personal work, or office housekeeping

The Busy Creator Podcast, episode 24 with Word-of-Mouth Marketing Guru Saul Colt 2014.09.22 by Prescott Perez-Fox |  Edit » The Busy Creator Podcast, episode 24 with Word-of-Mouth Marketing Guru Saul Colt Saul Colt (@SaulColt) is one of the world's leaders in word-of-mouth marketing. Over the years, he's bolstered the reputations of his companies and clients by connecting audiences with brands, and by making people think, laugh, and cry. A well-known and well-liked figure across North America, Saul has built a network of creative pros and in turn those relationships have help build his own reputation. In this discussion, we hear how Saul became a connector, how he spent his character-building years as a comic book writer, and how he still struggles (surprisingly) with his own shyness and fear of rejection. Video shows Saul's skywriting stunt, mentioned in the episode. Saul is now Chief Evangelist at Xero, a small business online accounting software company. Catch up with him on his blog,Saul.is.       00:00   00:00         Show Notes & Links “Do you know Saul?” is the question; not a Breaking Badreference. Saul describes himself as “North America's best word-of-mouth marketer” Creative Mornings Tina Roth Eisenberg, aka Swiss Miss “I do more listening than talking.” Debbie Millman's appearance on The Busy Creator Podcast The Crying Indian in those “Do Not Pollute” ads Design Matters, Debbie's long-running podcast Saul grew up in a family business; came up writing comic books Malcolm Gladwell talks about The Connectors in The Tipping Point The Cult of Saul “I want to be known for my accomplishments, not just for being the life of the party.” America's Funniest Home Videos Saul spoke at 38 conferences in one year “People shouldn't try to fail. They should try to be as awesome as possible.” Jen Mussari is also not a fan of failure on purpose. “There's a fine line between boldness and foolishness.” Microsoft's $900 million flop Saul coordinated a skywriting stunt for Xero “If you get those ideas that are worth being fired over, you have to do those ideas.” Saul did an Evel Knievel stunt (mainly just to wear the jumpsuit)
 “Everything has been done already. To think you have any original ideas is ridiculous.” Laugh-Think-Cry: Saul's formula to include humour, insight, and emotion in any event or stunt. Be “crazy with a purpose” “Not everything measurable is great and not everything great is measurable.” Snapple's giant popsicle stunt … that failed. Likemind or Meetup to connect with people Prescott has a very personal workflow for podcasts and audiobooks involving the now-retired iPod Classic and several iTunes plugins Every Which Way But Loose Tools Xero LinkedIn and Facebook, for planning lunches and events in different cities Notebooks (and presumably pens/pencils) Techniques Do more listening than talking Fearless execution. Don't be frightened by crazy ideas or blow-back. Let others get credit, but also list your own accomplishments Tell first-hand stories, it has a greater impact Pick an end-goal first and work backwards Pick a unifying icon or reference that can resonate with everyone Vet an idea against “Laugh-Think-Cry” Use your network to meet cool, interesting people Always try to be home on weekends, and don't ask people to hang (because they might say no?) Habits Carry a notebook; allow yourself to be inspired by anything Email your people to get together in different cities Look for odd street art and museums; treat each visit to a city as if it's the last time you'll be there Arrive in town early and ask people if they want to hang out. Use passive aggression if necessary. Exercise every day. Watch a movie every day. (perhaps while exercising) Wake up before 7; don't check email in bed. Scan RSS feeds, read about 1/3 of articles Get The Episode Download The Busy Creator Podcast, episode 24(MP3, 51:39, 74.5 MB) Download The Busy Creator Podcast, episode 24(OGG, 51:39, 47.3 MB)

“Demanding, vocal, impatient, and always right.” If this describes your customers, are you tempted to just give up and find new ones? Don't do it, cautions Becky Carroll, author of The Hidden Power of Your Customers. “The popularity of social media and ubiquitous mobile phones have created the perfect storm for customer service - and companies need to get it right or suffer the very public consequences.” How to win this challenge? According to Forrester's Megan Burns, “Enjoyable experiences are the first step to creating emotional connections with customers.” And for Vision 33's Carl B. Lewis, it comes down to one key factor: “Like it or not, good business is still personal.” For a reality check on how to keep ‘em coming back for more, tune in as these experts are joined by Teradata's Alan Chow, Freshbooks' Saul Colt, and Virtual Graffiti's Hillel Sackstein for case studies from the customer's perspective. Pour a cup and join us for Love Thy Customer: What have you done for them lately?

“Demanding, vocal, impatient, and always right.” If this describes your customers, are you tempted to just give up and find new ones? Don't do it, cautions Becky Carroll, author of The Hidden Power of Your Customers. “The popularity of social media and ubiquitous mobile phones have created the perfect storm for customer service - and companies need to get it right or suffer the very public consequences.” How to win this challenge? According to Forrester's Megan Burns, “Enjoyable experiences are the first step to creating emotional connections with customers.” And for Vision 33's Carl B. Lewis, it comes down to one key factor: “Like it or not, good business is still personal.” For a reality check on how to keep ‘em coming back for more, tune in as these experts are joined by Teradata's Alan Chow, Freshbooks' Saul Colt, and Virtual Graffiti's Hillel Sackstein for case studies from the customer's perspective. Pour a cup and join us for Love Thy Customer: What have you done for them lately?

Welcome to episode #255 of Six Pixels Of Separation - The Twist Image Podcast. Saul Colt (also known as the smartest man in the world) e-introduced me to Jim Hopkinson a few years back (in fact, it was just prior to the launch of my business book, Six Pixels of Separation). Hopkinson is one of the marketing people for Wired Magazine and has a Podcast called, The Hopkinson Report. Over the course of his professional career he became the de facto source for advice on how to negotiate a better salary. Recently, he released his first business book, The Salary Tutor - Learn The Salary Negotiation Secrets No One Ever Taught You. In this fascinating conversation, you'll realize how little energy, practice and thought you put into one of the most important moments of your life. Thanks to Saul, Jim and I have become good friends over the past few years and have had the pleasure of hanging out both online and in-person. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #255 - Host: Mitch Joel. Running time: 47:40. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Look for episode #38 of Media Hacks coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Jim Hopkinson. Wired Magazine. The Hopkinson Report. Salary Tutor. Follow Jim on Twitter. This weeks music? Well, that's a surprise! Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #255 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group hugh mcguire in over your head itunes jim hopkinson julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks salary tutor saul colt six pixels of separation social media 101 social media marketing strategy the hopkinson report trust agents twist image twitter wired magazine