Podcast appearances and mentions of mark irvine

Send us a textIn this episode, Danny sits down with Susan Yen, a digital marketing expert with over seven years of experience in Pay-per-Click (PPC). Together, they discuss Susan's journey from her communications background to a career in paid search, her views on mentorship, and how diversity plays a crucial role in marketing. Susan talks about her experiences working in agency and in-house settings, the difficulties small businesses have with PPC, and how artificial intelligence is changing the sector.Episode Highlights: Susan shares her journey from struggling with traditional schooling to discovering her passion for marketing, detailing pivotal moments that led her to specialize in PPC.She highlights the importance of mentorship, crediting Navah Hopkins and Mark Irvine for encouraging her to speak at conferences and step out of her comfort zone.Susan discusses the common challenges local businesses face with PPC, stressing the importance of investing in digital marketing and understanding its potential for business growth.With a focus on diversity, Susan explains how companies can genuinely support diverse voices, going beyond tokenism to create meaningful change.As AI evolves in PPC, Susan emphasizes the need to balance technological tools with human creativity to maintain authenticity in marketing.Episode Links: 

If you were a teenager in the 70's, living on the east coast of Australia, there was only one month that really mattered....ROCKTOBER! Hans Torv, Lee Simon, Ian Macrae and Mark Irvine have a quick chat about their ROCKTOBER memories. Roll over ROCKTOBER!! Enjoy!

Mark shares his testimony

We've brought together two experts to help us understand the unpredictable tragedy that is Sudden Infant Death Syndrome (SIDS), more commonly known as cot death. Dr Mark Irvine – a Cape Town-based paediatrician with over 30 years of experience – joins Richard Powell – a California-based electrical engineer of over 40 years, specialising in the development of medical grade components for medical devices – to educate parents on this often unthinkable topic. Brought to you by Epimax Baby & Junior – our family, for your family. Also supported by Jacaranda 94.2.

We've brought together two experts to help us understand the unpredictable tragedy that is Sudden Infant Death Syndrome (SIDS), more commonly known as cot death. Dr Mark Irvine – a Cape Town-based paediatrician with over 30 years of experience – joins Richard Powell – a California-based electrical engineer of over 40 years, specialising in the development of medical grade components for medical devices – to educate parents on this often unthinkable topic. Brought to you by Epimax Baby & Junior – our family, for your family. Also supported by Jacaranda 94.2.

He was a true pilot both on and off the airwaves, conquered the ratings in two capital cities and was one half of one of Australia's most likeable radio duos. Mark Irvine is a ‘jack of all trades' and master of many! Enjoy!

Anders Hjorth, Founder of Innovell innovell.com @soanders My guest on this episode of Suds and Search is Anders Hjorth. Anders is a veteran digital marketer and the founder of Innovell, a company that provides Digital Marketing Insights based on in-depth research. Anders is a serial entrepreneur who has founded multiple digital marketing agencies. In 2016, his agency BDBL was acquired by Accenture. Anders appears on PPC Hero's list of the top 25 influencers in the world. He is a regular presenter at conferences all over the world including HeroConf London, inOrbit, SMX Advanced Europe, and the International Search Summit in Barcelona. He's served as a judge at numerous industry award shows including the UK Social Media Awards, European Content Awards, and the Grand Prix du Search. Nowadays, Anders along with a few collaborators create research papers which are far more rigorous and require far more research than the typical content you see in our industry. I'm going to be speaking to Anders about a recent study he's done titled, “Digital Marketing in a VUCA World.” To prepare the study, Anders interviewed the top experts in search. Full disclosure, SearchLab's Director of Paid Media, Mark Irvine was a contributor. Ordinarily, these reports would cost 250 euros but as of this publication, there is a sponsor giving away free copies. Move quickly to get yours before time runs out. Grab something cold to drink and join me for a conversation about data with Anders Hjorth. We'll discuss a concept he refers to as data bubbles, a new approach to evaluating data that he calls data realism, and why savvy marketers aren't fighting automation. Listen to Suds & Search Podcasts: Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9teXNvdW5kd2lzZS5jb20vcnNzLzE1OTUzNTQ3MjgwNTZz Apple Podcast: https://podcasts.apple.com/us/podcast/suds-search-interviews-todays-search-marketing-experts/id1526688363 Spotify Podcast: https://open.spotify.com/show/5ALxRpeDgIvg63bK6eoUTe SearchLab 1801 W Belle Plaine Suite 107 Chicago, IL 60613 (312) 256-1574 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesdays Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

Mark Irvine, #1 Most Influential PPC Expert https://www.linkedin.com/in/markirvine89/ Twitter: @MarkIrvine89 Today's guest is Mark Irvine. PPC Hero named Mark the #1 Most Influential PPC Expert of 2019. Microsoft Advertising named him the Influencer of the Year in 2019. I'm not sure if there's a list of PPC experts he isn't on. Until very recently, Mark served as the Director of Strategic Partnerships at Wordstream. At the time this episode is airing, Mark is pursuing new opportunities. If you're hiring, reach out to him on Twitter before it's too late. He's a well known presenter and frequent keynote speaker at conferences all over the world. He presented at 17 conferences in 2019 alone including Pubcon, SMX Advanced, Hero Conf, and Wordstream Live. Mark's background is in data science and his writing is packed with data-driven research. During the Covid-19 pandemic, Mark as well as the rest of the team at Wordstream, have done some amazing work. I'm going to ask him about the myriad ways that our traditional understanding of paid search is changing. Mark joined me to drink some summer ales and talk about PPC research he recently completed. Plus we talk a bit about how to navigate the craziest year of our lives. SearchLab 1801 W Belle Plaine Suite 107 Chicago, IL 60613 (312) 256-1574 Same As: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesday's Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

This week, Gabriel sits down with Mark Irvine, Director of Strategic Partnerships at Wordstream, to discuss the importance of adapting your PPC ads to the current times. Between re-purposing your advertisement budgets to the areas you can shift for success, you won't want to miss this episode of Martech Masters!

The COVID-19 pandemic has caused so much uncertainty, and the digital marketing landscape is no different. As search and buying behavior changes in the wake of public health concerns, our marketing tactics must follow. And in this week’s episode, I have a very special guest to the podcast! Drumroll, please… Welcome to the podcast, Mark Irvine! WordStream’s Director of Strategic Partnerships Mark Irvine was voted #1 most influential PPC expert by PPC Hero and Microsoft Advertising. He has been with WordStream for over 7 years and travels across the globe to speak and engage with marketers about PPC.One of Mark’s responsibilities at WordStream is to analyze and help produce our industry research, data trends, and benchmarks for the search marketing industry. In this very special episode, Mark and I discuss the current digital marketing landscape, and how it has changed in response to social distancing and government mandates around the COVID-19 pandemic. Throughout the episode, you’ll get:  - How COVID-19 has changed the state of digital marketing.  - How COVID-19 has shifted the way that people are searching online.  - Some of the most notable changes to the 2020 PPC benchmarks.  - What marketers should focus on updating within their accounts.  - Industry winners and losers in response to the changes.  - Updates businesses should make to their local listings.We’ll cover all this and more. Make sure to check out this episode to get important industry updates in response to the COVID-19 pandemic.

In this Marketing Over Coffee: Learn about Ad Campaign Management, Lockdown Activity, Smart Bidding, and more! Direct Link to File Brought to you by our sponsor: TrustInsights Mark is the Director of Strategic Partnerships and Former Sr. Data Scientist at WordStream When do you reach a point where you need to add a tool to […] The post Mark Irvine on the State of Marketing appeared first on Marketing Over Coffee Marketing Podcast.

When something goes viral on social media, how long before do keyword searches on that topic begin gaining traction? Can search marketers develop a strategy around these numbers for their content marketing? Mark Irvine, the Senior Data Scientist at WordStream, has been doing some great research on how social media can impact search engine marketing and how you can take advantage. Plus, we discuss Quora Ads, updates to the Google Campaign Manager, and more opportunities for featured snippets in the SERP. All this and more today on the EDGE!   Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!   Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

Mark Irvine, the senior data scientist at Wordstream shares with Michael his advice about how dealers can get the most out of their Google Ads and Facebook advertising. Having access to thousands of different ad accounts, Mark has the unique privilege of being able to observe and recognize PPC best practices at scale, covering a variety of industries. Whether you're running your own ads in-house or outsourcing management to a 3rd party, Mark and Michael get to the bottom of it in this episode.

Mark Irvine, the senior data scientist at Wordstream shares with Michael his advice about how dealers can get the most out of their Google Ads and Facebook advertising. Having access to thousands of different ad accounts, Mark has the unique privilege of being able to observe and recognize PPC best practices at scale, covering a variety of industries. Whether you're running your own ads in-house or outsourcing management to a 3rd party, Mark and Michael get to the bottom of it in this episode.

Today on PPC Rockstars David is joined by Mark Irvine. Mark is chiefly responsible for creating WordStream’s data-driven industry research, analyzing data and spotting trends within AdWords, Google Analytics, Bing Ads, and Facebook. Mark regularly publishes on the Wordstream blog whenever a new ad format, feature, or major change to the SERP is announced. He regularly presents his research on trends in the SEM industry on webinars and at conferences around the country, such as SMX and Pubcon. His work has also been featured on CNET and CNN. In 2016, Mark was named one of the 15 most influential PPC Experts in 2016 by PPC Hero.

Today on PPC Rockstars David is joined by Mark Irvine. Mark is chiefly responsible for creating WordStream's data-driven industry research, analyzing data and spotting trends within AdWords, Google Analytics, Bing Ads, and Facebook. Mark regularly publishes on the Wordstream blog whenever a new ad format, feature, or major change to the SERP is announced. He regularly presents his research on trends in the SEM industry on webinars and at conferences around the country, such as SMX and Pubcon. His work has also been featured on CNET and CNN. In 2016, Mark was named one of the 15 most influential PPC Experts in 2016 by PPC Hero.

Today on PPC Rockstars David is joined by Mark Irvine. Mark is chiefly responsible for creating WordStream’s data-driven industry research, analyzing data and spotting trends within AdWords, Google Analytics, Bing Ads, and Facebook. Mark regularly publishes on the Wordstream blog whenever a new ad format, feature, or major change to the SERP is announced. He regularly presents his research on trends in the SEM industry on webinars and at conferences around the country, such as SMX and Pubcon. His work has also been featured on CNET and CNN. In 2016, Mark was named one of the 15 most influential PPC Experts in 2016 by PPC Hero.

Today on PPC Rockstars David is joined by Mark Irvine. Mark is chiefly responsible for creating WordStream's data-driven industry research, analyzing data and spotting trends within AdWords, Google Analytics, Bing Ads, and Facebook. Mark regularly publishes on the Wordstream blog whenever a new ad format, feature, or major change to the SERP is announced. He regularly presents his research on trends in the SEM industry on webinars and at conferences around the country, such as SMX and Pubcon. His work has also been featured on CNET and CNN. In 2016, Mark was named one of the 15 most influential PPC Experts in 2016 by PPC Hero.

Welcome to the #66 episode of the PPC Show, where we interview the best and brightest in paid search and social media advertising. This week I'm joined by Mark Irvine, Senior Data Scientist at Wordstream. In this episode, discover what Mark and his team learned after a full year of testing Google's new expanded text ads (ETAs) across 14,000 accounts. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

These are the collected recordings for CITR 101.9FM's contribution to the 16th Annual NCRA Homelessness Marathon: this includes interviews with vendors working with Megaphone Magazine, an audio collage from the Opioid Overdose Awareness rally, and a discussion on the intersection of homelessness, housing, social exclusion, and addiction. All the recordings you are about to hear are taken from February 21st and 22nd 2017. The purpose of the Homelessness Marathon is to move towards more equitable media, and make the microphone available. Stations across Canada broadcast from spaces accessible to those who deal with homelessness, first and foremost centring their voices. While we broadcast from Megaphone to share the voices of its vendors, we felt that our programming efforts for the Homelessness Marathon could not ignore the opioid overdose crisis which has been devastating communities across North America, in particular the Downtown Eastside. Considering the factors which perpetuate and exacerbate homelessness: such as addiction, housing, social exclusion, and more -- along with the overdose crisis, which is most devastating for homeless communities -- we felt it was essential to also focus on the brave activism of the Downtown Eastside community, and the further necessity for action in the wake of a tremendous human rights crisis. As such we also feature an audio collage from the Day of Action Against the Overdose Crisis rally, and an interview on the intersection of addiction and homelessness. CiTR extends its thank yous to the staff at Megaphone for hosting our broadcast, and facilitating a space for their vendors to talk on-air. Thank you to Megaphone vendors Mark Irvine, Peter Thomson, James Witwicky, Davin Butank for joining us to talk on-air, as well as Duncan Higgan, Project Manager for PHS Community Services. Thank you to the organizers from CAPUD: the Canadian Association of People Who use Drugs and VANDU, Vancouver Area Network of Drug Users, for organizing the Rally for Opioid Awareness on February 21st. Thank you for DURC for letting us record in their space. Thank you to organizers Oona Krieg and Justin Van Westen for talking to us about the intersections of homelessness, poverty, housing, and addiction in the wake of the overdose crisis. Thank you to volunteers Rachel Lau, Dezy Nair, Oona Krieg, and Carleigh Baker for hosting and teching the broadcast from Megaphone. Thank you to Cal Murray for sourcing sounds from the February 21st Day of Action on the Overdose Crisis rally which closed this piece. This piece was produced by Jonathan Kew, and the CiTR Programming Department. Final thank you to all the stations that participated in the 2017 NCRA Homelessness Marathon, including host station Local FM out of St. John New Brunswick.

View full show notes www.redpandas.com.au/ep52 for all resources, and links referenced. WordStream helps Marketers automate hundreds of manual hours optimising Google AdWords campaign. WordStream also has a great social ads feature and home of the '20 minute AdWords work week'. Mark Irvine is the resident Data Scientist at WordStream and has a pulse on paid media best practices and also future trends on the horizon. Not to be missed episode for any advertiser! www.redpandas.com.au/ep52