MarTech Masters: Presented By Nextiny Marketing

In this week's episode of Martech Masters, Gabriel's joined by Kerel Cooper, Chief Marketing Officer at LiveIntent and co-founder of the Minority Report podcast. Kerel shared his thoughts on his podcast which focuses on highlighting people of color, women & LGBTQ+ community within business, media and tech, the differences in preparing live virtual events vs a produced video series and the benefits of each, his journey and how he became the CMO at LiveIntent, and lastly, his passions in life and some excellent show recommendations. Sit back and relax as you listen to this week’s episode of Martech Masters!

In this week's episode of Martech Masters, Gabriel is joined by Katie Parkes, Head of Social, Global Marketing at Shopify. Through this episode we explore Katie's love for filmmaking and how she applies what she's learned through previous experiences at her her position with Shopify. Katie also talks at length about manipulated media and the problems it brings for the future of video. How do we commit to keeping content truthful? How do you measure success through your production and brand? Learn all of that and more in this week's episode!

In this week's episode of Martech Masters, Gabriel is joined by Nandini Jammi, Co-Founder of Check My Ads. Throughout this episode, Nandini explains her journey and how she discovered the plethora of issues with advertising awareness, how she's battling with the advertising supply chain to hold more responsibility, and how individuals can take steps to take back control of their ads. Enjoy this special episode of Martech Masters!

In this week’s episode of Martech Masters, Gabriel is joined by John Bonini, Director of Marketing at Databox. The two dive deep into the subject of podcasting and creating a video series. John explains how he got started into podcasting, how Databox’s podcast has evolved and the tricky parts of measuring success with a series. They also dig into content repurposing, how to do it properly, and who is doing it correct in the industry. Enjoy!

In this week's episode of Martech Masters, Gabriel is joined by Patrick Campbell, CEO of ProfitWell. The two explore a variety of subjects such as their mutual appreciation for typewriters and how to separate the digital from the analog world, the thoughts and strategies behind ProfitWell's different media outlets, what Patrick has learned through creating video and podcasts over the years, and who Patrick sees as industry leaders in this market. Enjoy!

In this week's episode of Martech Masters, Gabriel is joined by Steve Pockross, CEO of Verblio. The two weave through a variety of subjects including Steve's outlook on life after living in a few different foreign countries, how Verblio has evolved in the past year, taking advantage of your pre-existing content, the creation of the Verblio Show, and his personal dreams of becoming a Brazilian rockstar!

Kicking off Season 2 of Martech Masters, Gabriel is joined by Rand Fishkin, CEO of Sparktoro and founder and previous CEO of Moz. In this episode Rand dives into subjects such as empowering business to build great brands with long term strategies, how to protect your brand by auditing your ads, fighting ad giants like Google and Facebook, who he thinks is currently marketing in the most unique and conscious way, and Rand’s love for storytelling, cooking, mixology, and more.

Last year we started this show to showcase leaders in the Martech industry and how they were shifting their strategies to thrive through the pandemic. Connecting with so many passionate people made us want to learn more about how that passion is part of their own personal and business growth. Season 2 will focus on these passionate leaders and their innovative strategies to build amazing brands through Brand Affinity Marketing & episodic content, Enjoy!

Arpit Choudhury of Trifacta joins this week's episode of Martech Masters to bring his expertise in data management and no-code integrations. Arpit talks on native vs API integrations, data transformation and management, utilizing and acting upon your data, educating with data, his data-led academy, and so much more.

Daniel Ruby of Demand Sage joins this week's episode of Martech Masters to bring his understanding of marketing and sales insights with custom Google Sheets reporting. Daniel talks about the art and the science of marketing, how you find insights in your reporting, the most common questions on reporting from a marketing vs sales perspective, and more!

Adam Horsman of Sakari joins Martech Masters to talk about all the uses of text messaging automation services. Adam starts by talking about his background and how he he co-created Sakari out of an industry need. He then describes how a company like Sakari can help across all the services of each company, integrating the platform within your CRM, and how are people are utilizing the tool in creative ways.

Patrick Campbell joins this week's episode of Martech Masters to discuss ProfitWell and how it can help with growing subscription based services. Patrick goes into detail about the benefits ProfitWell provides, focusing on the right metrics for growth, keeping acquisition, and more.

Wendy Pease, President of Rapport International, joins Martech Masters this week to discuss the importance of multi-language marketing for global business. Wendy goes into detail about translations for language and live chat, the difference between translations and interpretations, how to target the correct translations for the right audience and more. Wendy also talks about how Rapport International can help with translation services as well as Wendy's upcoming book!

Ben Jablow joins Martech Masters to discuss Postal.io and how it can help with your marketing and sales engagement. Ben explains the in's and out's of Postal.io, the services they offer, the unique ways people have been using Postal, as well as Postal's presence at Inbound 2020.

Nick Salvatoriello joins this week's Martech Masters to talk about his history within the Marketing world. Nick dives into details of the beginnings of HubSpot and the unique approach they took to grow and innovate within the Marketing world, strategies he has seen over the past 10 years that have been successful, and his experience with Media Junction.

Jay Acunzo, creator, author, and showrunner joins this week’s episode of Martech Masters to discuss all things podcasting. Jay goes through his history of how he became in the position of the podcasting world, the steps to take to launch a new series, and the importance of building an emotional connection to your brand so people will digest your content while enjoying it.

Karl Sakas, Agency Consultant and Executive Coach at Sakas and Company joins this week's episode of Martech Masters. Karl brings his expertise to discuss how agencies can use certain techniques to apply during these times. Karl talks about his concept of "swim lanes" and how each person at a company should fully understand their role as well as different thought patterns you should think about when running an agency or business.

This week’s episode of Martech Masters features Mark Kilens, VP of Content and Community at Drift. Mark joins Gabriel to walk through the evolution of conversational marketing and the importance of understanding that evolution. Mark also talks about revenue acceleration and what’s new at Drift - Drift Insider.

This week's episode features Scott Brinker, VP of Platform Ecosystem at HubSpot. Gabriel & Scott discuss how the Martech landscape has changed over time and what we've learned about the growth of Martech through the pandemic. Scott also discusses the future of No-Code and how it's shaping how we create and design. There's a ton of valuable information packed in this episode so be sure to stick through!

This week's Martech Master's episode features Shane Murphy-Reuter, Senior VP of Marketing at Intercom to discuss the importance of conversational experiences in today's marketing world. Shane shares insights on how to successfully lead someone through the entire journey using conversational experiences, the benefits of it, and the overall chances Intercom has taken on recently.

This week on Martech Masters, Gabriel sits down with Samantha Ceppos, Director of Global Partner and Platform Marketing at HubSpot to discuss the HubSpot Partner Program in detail. Samantha explains the benefits software partners and agencies would see when joining a Partner Program and the changes the program has overcome during the pandemic.

This week on Martech Masters, Gabriel sits down with Katie Burke, Chief People Officer at HubSpot to discuss various topics surrounding remote work, company culture, and diversity. Katie talks about the challenges the HubSpot team faced when transitioning to remote work as well as what they've learned, the importance of company culture and how team members should feel embraced by their company, as well as the diversity within the team and the benefits it brings.

In this weeks episode of Martech Masters, Gabriel speaks with John Bonini, Marketing Director of Databox, to discuss all things related to content. Related topics include devising a content strategy, what Databox is doing for their content strategy, the challenges it brings, what it means to be content driven and so much more.

Gabriel sits down with David Weinhaus, Global Head of Partner Sales Enablement, to discuss the importance of adapting a sales strategy in a time of crisis. David goes through the sales process and how the pandemic has adjusted that process. David also discusses the industries that have found positive outlooks in a time of uncertainty and in-depth details about the Lion Program within HubSpot.

In this week’s episode of Martech Masters, Gabriel sits down with CEO & Co-Founder of Referral Rock, Josh Ho, to talk on the relevance of referrals to help grow your business. Gabriel and Josh talk at length in the discussion about the perception of referrals, how to utilize referrals for organic growth, and the steps to take to implement a successful referral program.

Gabriel sits down with Kevin Dunn, Academy Manager at HubSpot Academy, to discuss how HubSpot Academy adapted their video strategy to remote productions. Kevin talks about the his experience as well as the HubSpot Academy’s experience to move towards remote recording, what they’ve learned along the way, as well as the opportunities they’ve discovered during this journey. Kevin also has exciting news regarding World Certification Day at HubSpot and the benefits it brings to education.

This week, Gabriel sits down with Mikita Mikado, CEO & Co-Founder of PandaDoc, to discuss the importance of removing friction in your sales process with digital contracts. Mikita explains what PandaDoc is and how it can help businesses transition and follow through with paperwork while working from home. Additionally, Mikita shares his insights on how we can adapt during a crisis and look at the positive outlooks for business.

This week, Gabriel sits down with John McTigue, Revenue Operations Manager at the Customer Journey Maestro, to discuss the importance of using revenue operations to optimize growth. John talks about the 4 pillars of successful revenue operations and how small businesses can implement this strategy as well as navigating through the current times and adapting your process to fit customers' experiences.

This week, Gabriel sits down with Mark Irvine, Director of Strategic Partnerships at Wordstream, to discuss the importance of adapting your PPC ads to the current times. Between re-purposing your advertisement budgets to the areas you can shift for success, you won't want to miss this episode of Martech Masters!

This week, Gabriel sits down with Danny Wajcman, COO & Co-Founder of Lucky Orange, to discuss the importance of website optimization. Lucky Orange is a tool that can help you understand how users are interacting with your website and Danny points out the many benefits Lucky Orange can provide.

This week, Gabriel sits down with Katie Morrissey, a Sales Development Manager at Wistia, to discuss the several sides to sales and how implementing video can add value to your current sales strategy and content.

Gabriel sits down with software partner and good friend Pete Caputa, CEO of Databox, to discuss opportunities that Databox can provide in a time where it's more important than ever to understand your data. From focusing on what you can control to understanding how each part of your business is performing, this episode is filled with valuable content.

Gabriel sits down with software partner and good friend Mike Donnelly, CEO of Seventh Sense to discuss some opportunities that a platform like Seventh Sense can provide in a time where it's more important than even to know your audience, respect their time, and be intentional in all email messaging. Check out this this episode to learn how you can set up the best execution possible for your email strategy and content.

Gabriel sits down with Steve Pockross, CEO of Verblio and Paul Zalewski, Verblio's VP of Marketing to discuss what Verblio recommends businesses can do to alter their content creation and strategies for success during these times. From SEO to repurposing older content, this episode is rich with insights from these two MarTech Masters. If you're looking for opportunities to adapt your content strategy or perhaps just looking for a casual musical serenade by Steve Pockross himself, this is the episode for you. Enjoy!

Gabriel and Luke dive into the latest changes in the website design industry, how companies need a reliable and secured CMS platform that integrates with their CRM, and how companies are adapting their website development strategies with agile methods and the right technology. We also discuss the new features of the HubSpot CMS Hub and the introduction of the Pro and Enterprise levels. Luke also shares some great tips on his experience working remotely for years, and his secret on how to pick new books for inspiration and innovation.

Gabriel and Chris dive into how Wistia's team is providing remote video solutions for businesses looking to continue engaging with their clients and other companies alike. Wistia is a video marketing software tailored to the everyday marketer and one of their products, Soapbox, offers an effective and user-friendly way to create videos from wherever you are (in Chris's case- his basement!) Learn more

Working on adapting your business strategy during these tough times? Looking for marketing software to help your team with these strategies? Join Gabriel Marguglio, CEO of Nextiny Marketing and some of our favorite #MarTechMasters in discussing what businesses are doing to pivot, as well as the latest MarTech opportunities for you, your company and your clients. Subscribe to our channel to stay connected with the ever-growing MarTech community as we continue to learn and grow together.