Podcast appearances and mentions of nick lawson

At the start of each year, Rich and Nick share their bold predictions for the trends shaping the sponsorship industry. Now that we're halfway through the year, it's time to check in—what's holding strong, what missed the mark, and what surprised us?In this episode, we revisit our January picks, break down what's actually happening in the field, and share what to watch next as the sponsorship landscape continues to evolve.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

What happens when your sport isn't on ESPN… but still has a die-hard community?Should you just stick with local sponsors? How can you unlock those bigger deals?We had a great listener question come in this week on this very topic.In this episode, we dive into the unique challenges and untapped advantages of selling sponsorships for niche and local sports. From roller derby to motorcycle racing, we explore how smaller sports can punch above their weight by offering hyper-targeted audiences, authentic engagement, and grassroots loyalty that big leagues can't match.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Uranium is on the edge of a once-in-a-generation supply shock, and prices could spike faster than in 2007. Ocean Wall CEO Nick Lawson and Director Ben Finegold tell Trey Reik why the market is set up for a parabolic move. From the “Putinization of uranium” (Russia's stranglehold on enrichment) to AI-hungry data centers that can only run on nuclear baseload, the squeeze is building fast. What we cover The 500 % surge in enrichment prices, and why oxide hasn't followed yet Hedge funds cornering supply (shades of 2006-07) How utilities are panic-buying enrichment first, uranium later Critical price thresholds: miners need $90-$120/lb to restart production Nick & Ben's highest-conviction tickers, from UEC to ASPI Isotopes Energy security, national defence, and the next tech wave all point to one metal: Uranium! Get Wealthion's and SCP Resource Finance's free report on Uranium and investment opportunities in the space, here: https://wealthion.com/uranium-investment-opportunities/ Chapters: 0:26 – Inside Ocean Wall 4:45 – From $150 to $18: What Crushed Uranium Last Time? 7:14 – The Last Uranium Mania: Lessons from the 2007 Spike 8:24 – Why Uranium Prices Stayed Frozen for a Decade 9:41 – The Uranium Awakening: What Changed After 2020 13:15 – Did Sprott Light the Fuse on the Uranium Rally? 16:02 – War, Sanctions & Supply Shocks: Was the Panic Real? 18:12 – The Putin Factor: How Geopolitics Weaponized Uranium 21:02 – Who's Driving Prices: Wall Street or Nuclear Utilities? 26:52 – Uranium 101: The Fuel Cycle Every Investor Must Know 31:40 – How to Invest in Uranium: Funds, Stocks, and More 37:14 – Mining Trouble Ahead? The Looming Supply Crunch 38:28 – Why Canadian Uranium Miners Could Be at Risk 39:47 – Are We Still Early? Timing the Uranium Opportunity 43:15 – Explosive Growth Ahead? The Case for a Price Surge 45:05 – Long-Term Bull Case: Why Uranium's Run Is Just Starting Volatility got you concerned? Get a free portfolio review with Wealthion's endorsed financial advisors at https://bit.ly/3SjpysG Hard Assets Alliance - The Best Way to Invest in Gold and Silver: https://www.hardassetsalliance.com/?aff=WTH Connect with us online: Website: https://www.wealthion.com X: https://www.x.com/wealthion Instagram: https://www.instagram.com/wealthionofficial/ LinkedIn: https://www.linkedin.com/company/wealthion/ #Wealthion #Wealth #Finance #Investing #Uranium #NuclearEnergy #EnergyCrisis #Commodities #CleanEnergy #Geopolitics #UraniumStocks #AI #Enrichment #SupplyChain #EnergySecurity ________________________________________________________________________ IMPORTANT NOTE: The information, opinions, and insights expressed by our guests do not necessarily reflect the views of Wealthion. They are intended to provide a diverse perspective on the economy, investing, and other relevant topics to enrich your understanding of these complex fields. While we value and appreciate the insights shared by our esteemed guests, they are to be viewed as personal opinions and not as investment advice or recommendations from Wealthion. These opinions should not replace your own due diligence or the advice of a professional financial advisor. We strongly encourage all of our audience members to seek out the guidance of a financial advisor who can provide advice based on your individual circumstances and financial goals. Wealthion has a distinguished network of advisors who are available to guide you on your financial journey. However, should you choose to seek guidance elsewhere, we respect and support your decision to do so. The world of finance and investment is intricate and diverse. It's our mission at Wealthion to provide you with a variety of insights and perspectives to help you navigate it more effectively. We thank you for your understanding and your trust. Learn more about your ad choices. Visit megaphone.fm/adchoices

When Rich & Nick started the Inches, it came from chats on sponsorships in Rich's office below Memorial Coliseum in Portland, OR.We would dive into all topics, sponsorships, and sports business with no agenda.Well, this week on The Inches, we decided to take it back to where we started...with no topic.We dive into topics ranging from youth sports investments, the growth of the women's leagues and what this means for sponsorships, and round it out with how the MLS will deal with going to a European schedule.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Not long ago, it was seen as too slow, too expensive and too controversial to play a major role in the future energy mix. Not anymore. Nick Lawson, chief executive of investment firm Ocean Wall, and Jake Jurewicz, CEO and co-founder of modular reactor startup Blue Energy, join this week’s Merryn Talks Money to explain why they think nuclear power is becoming one of the most compelling long-term energy bets.See omnystudio.com/listener for privacy information.

If you work in sponsorships, it will happen. A brand doesn't want to sponsor your team directly...so they creatively try and reach your fans without the partnership.How do you prevent this from happening? How can you stop a brand from hijacking the most valuable asset you have as a sponsorship department...your ability to deeply connect with fans?In this episode, we dive into how to identify, manage, and work through sponsorship infiltration.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Sponsorship entitlements are among the most prized assets in our inventory—powerful tools that tie brands directly to the fan experience. But what are they really worth? And how do you sell them without underselling their impact?In this episode, we break down the true value of entitlements, how to position them, and smart strategies to manage and monetize them effectively. Whether you're selling the naming rights to a segment or locking in a long-term sponsor for a fan-favorite feature, this one's for you.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

When the Economy Shakes, How Do You Keep Sponsors Steady?Economic downturns aren't new—and they're not going away. But when budgets tighten and uncertainty rises, your sponsorship revenue doesn't have to take a hit.In this episode, we explore proven strategies to maintain sponsor confidence, protect budgets, and even grow partnerships during turbulent times. From messaging shifts to value re-framing, learn how to not just survive—but thrive—when the market gets shaky.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Are you selling the emotion of sports—or just space on a banner?Sponsors crave passion, loyalty, and excitement—but what they're really buying is the inventory that gives them access to it.So, how do you make sure your sponsorship assets are actually delivering? And how can you confidently say they're working?In this episode, we break down how to manage, audit, and optimize your sponsorship inventory to drive real results—for your sponsors and your team.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

In sponsorships, numbers define our worth—but are all numbers created equal?Does the real value for sponsors come from reaching the largest audience, or is it about engaging the same fans more often?In this episode, we break down the impact of reach vs. frequency, how each influences sponsorship ROI, and how your team should be leveraging them to maximize value.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

As we continue love month, our special guests today are showing their love for those that helped them start in the equestrian industry by offering YOU the chance to apply and secure a whole YEAR's worth of free coaching and support. How amazing! Meet our power couple, Corvedale Equestrian's Mark Walters and Nick Lawson. Find out how they make their relationship work and the details of their unique Pay It Forward initiative. It made us go all warm and fuzzy! Find out more about Mark, Nick and Corvedale Equestrian here: https://www.corvedaleequestrian.co.ukGot a training question, or a drink suggestion? Email us: polesandprosecco@yahoo.com.Join us on socials:Facebook: Poles Piaffe & Prosecco PodcastInsta: Poles Piaffe & Prosecco_PodcastYouTube: Poles Piaffe & Prosecco Podcast#prosecco #proseccotime #piaffe #poleworkforhorses #poleworkout #dressage #dressagetrainer #dressagetraining #horseriding #horseridingtraining #yourquestionsanswered #relationshipadvice #counselling #psychotherapy #lovelife #lovedramas #foreversingle #firstlove #loveofyourlife #equestrianfirstlove #equestrianloveofyourlife #training #workingtogether #powercouple #equestriancouple@inspiredressage @heathersfarmhorses @corvedale_equestrian_ @walters_mark

$800M+ was spent on Super Bowl ads this year. That is an insane amount of money to reach probably one of the most captivated audiences in sports.So, were they successful?In this episode, we delve into the standout & dud commercials from Super Bowl LIX.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

If you are in sales, you've been met with this objection. You gave the pitch, you got the proposal ready, then right before it's time to sign...you get this objection;"I don't have the budget".In this episode of The Inches, we dive into how to work through this objection with your prospects, and how you can set up your sales meetings to make it less likely to come up.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Gone are the days when a simple logo slap was enough. Today, sponsors expect real fan engagement—activations that create memorable connections.But how do you ensure your activations actually work?In this episode, we break down the three critical questions you must ask to guarantee your activations drive value for both your team and your sponsors. Tune in to learn how to create experiences that go beyond branding and deliver real impact.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

It's 2025, the new year. A fresh start to reset, refocus, and refresh your sponsorship strategies going into 2025.Each year, Rich and Nick discuss five resolutions you should make in the new year as you continue to grow in the sponsorship industry.In this episode, we dive into the 5 we have for 2025.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

For the final BWU podcast of 2024 I was joined by my old friend and founding BWU member, Nick Lawson! Nick and I chatted about the old days of the Privateer Press Gang, what goes into founding a gaming community and with everyone's hobby pledges looming in the New Year, we talked about how to create workable hobby goals and keep yourself motivated to meet them. Nick is writing a book related to this subject, so be sure to follow him on social media and sign up for his mailing list for news on what's sure to be a great project!As usual, this podcast was exclusive to Brush Wielders Union members for a few days before being released to general audiences.brushwieldersunion.com

We're back at it with our predictions for 2025 in sponsorships. A staple episode for the Podcast.In this episode, we'll dive into 5 predictions we see as most vital for the sponsorship industry for 2025.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Each year we dive into our sponsorship resolutions on the podcast. The question becomes, did the industry keep up with the resolutions we set?In this episode, we dive into our 2024 resolutions and see how the industry held up as we round the year out.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Coming up with ideas for sponsorships can be a bit challenging. We constantly want to create the activation that will bring value to the sponsor...and wow them at the same time.In this episode, we dive into 3 activation ideas you can implement TODAY with minimal investment to move the needle for that partnership you are struggling with.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

You did it, you signed that new sponsor. The ink is still wet on the contract.What you do immediately afterward sets the foundation for the rest of the relationship. In this episode, we dive into a 30-day plan your team can implement to ensure your new sponsors and team are ready for their activation while building the new relationship.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Relationships are the foundation of any sales position. But authentic sales are the key.So how can we maintain and keep authentic relationships with the people we look to work with and sell to?This week we have the return of a great guest, Jon Grove, to chat through the importance of building and maintaining authentic relationships in sponsorships.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Quick heads up. I have made some video versions of recent articles. Here they are, in case you are a watcher rather than a reader:I don't know about you, but I use artificial intelligence (AI) all the time. ChatGPT has become my right-hand man. It gives me advice (really – and good advice too), it helps me make decisions, it gives me exercise workouts, recipes, it proofreads what I write, it helps me write titles, it even helps me write song lyrics. Midjourney does all the imaging for this newsletter. Even a simple Google search now involves lots of AI.I know I'm not alone. Almost everyone is using AI, consciously or not.Guess what? AI requires bucket loads of power. That's why Microsoft recently agreed to pay Constellation Energy, the new owner of America's infamous nuclear power station, Three Mile Island, a sizeable premium for its energy. There is cheaper wind and solar power to be had in Pennsylvania, but it isn't as reliable as nuclear, 24 hours a day.It's not just AI. The widespread political desire to rid ourselves of fossil fuels means the world needs electricity, and fast.Nuclear is the solution, of course. But nuclear takes a lot of time, even with AI now “re-routing” the anti-nuclear narrative. It takes especially long in the UK where any kind of infrastructure project requires billions to be spent on planners, lawyers and consultants before a brick is even lifted.It's so stupid of course. Nuclear power stations have been operating commercially for 70 years, providing reliable, affordable, and almost infinitely renewable “clean” electricity. Nuclear has the best safety record of any energy technology. Almost all environmental concerns, such as waste disposal, have been solved. But if you want to know the name of the point at which stupidity, hypocrisy, waste and weakness meet, it's called British Energy Policy.Layer upon layer of safety is demanded in nuclear plant design. The regulatory process is slow, cumbersome, and complex. There is a long lead time between planning, building, and operation, which adds to expense. Political uncertainty meant many proposals for nuclear power stations in the UK were shelved. It all drives away investment.But governments around the world are waking up to the fact that the silver bullet is nuclear-powered. Thus, the narrative is changing. The dawn of the new age of nuclear power is upon us, and it can't come quickly enough.That's why the focus has shifted to small modular reactors (SMRs). These have been operational for almost 70 years now in submarines, aircraft carriers, and ice-breakers, but in the last few years, land-based SMRs have been developed to generate electricity.They use simple, proven technology, and are safer than current nuclear power stations. They can be manufactured in factories and then rapidly erected on-site. Modular refers to the design principle of breaking down a system into small, independent, and interchangeable components, or “modules”, that can easily be combined, modified, or replaced without affecting the rest of the system. This flexibility means they are scalable. It aids manufacture, transportation, and installation while reducing construction time and costs.SMRs don't occupy much land, so they have little impact on the landscape. Some can even be constructed underground – surely preferable to wind turbines and solar farms. In the UK, they could be erected on the redundant sites of closed nuclear and coal-fired power stations, where grid connections are readily available. A 440 megawatt (MW) SMR would produce about 3.5 terawatt hours (TWh) of electricity per year, enough for 1.2 million homes – or to provide power to Wales, the Northeast of England, or two Devons. It would require about 25 acres of land. A solar farm would need 13,000 acres for the same output; a wind farm, 32,000 acres. Three 440MW SMRs would be enough for London, which has around 3.6 million homes.What's more, their output is not dependent on the weather. Reliability is why Microsoft paid a premium of more than 85% for Three Mile Island's power. SMRs produce electricity that can easily be adjusted to meet the constant, everyday needs of the grid (baseload), and they can also ramp up or down to follow changes in demand throughout the day. They spin in sync with the grid, so they help keep everything stable. When they're running, they act like a steady hand, providing momentum that makes it easier to manage sudden changes in electricity supply or demand.Why not subscribe to this amazing publication?How To InvestThere are all sorts of ways to invest in nuclear power. The simplest and least risky is to buy the metal itself. Current demand for uranium stands at around 200 million pounds per year, while mining output totals only 140 million pounds. Another 25 million pounds comes from secondary sources, such as scrap and recycling. So there is a uranium supply deficit. I'm surprised the price isn't higher. London-listed Yellowcake (LSE:YCA) has been set up with this purpose in mind. It is, essentially, a uranium holding company. You buy the shares, and thus own a share of the uranium it holds. It makes up part of the Dolce Far Niente portfolio.You could also buy uranium miners, though I have to say I do not like the miners at all. There are the large producers, such as Cameco (Toronto: CCO) and Paladin Energy (Sydney: PDN). You can also gain exposure via large caps, such as Rio Tinto (LSE: RIO), but they are not pure plays. There are mine developers too, such as NexGen Energy (Toronto: NXE), whose Rook 1 project should be producing a whopping 30 million pounds a year by 2030, almost enough to solve the uranium supply deficit single-handedly.If you don't fancy your stock-picking skills, go for a fund instead. The London-listed Sprott Uranium Miners ETF (LSE: URNP) is an exchange-traded fund that gives you exposure to a basket of mining companies, as does closed-end fund Geiger Counter (LSE: GCL). Another popular ETF is the Global X Uranium UCITS ETF (LSE: URNU).Why don't I like uranium miners? About 90% of those listed in the funds do not have any production coming in the near future and are, therefore, huge vortexes into which capital will disappear. At present, they are fully valued. That's not saying they won't go up. But when the time comes for them to fall, they will bomb.When I last looked at SMRs in 2021, the companies I tipped were Rolls-Royce (LSE: RR) and Fluor Corp (NYSE: FLR). Both have been real winners. Rolls-Royce has built seven generations of SMRs for use in nuclear submarines and, with its modern designs for SMRs, has been winning contracts all over. Rolls-Royce is not a pure SMR play. But it has put its SMR business into a separate entity (Rolls-Royce SMR) and I presume this will be spun out and listed at some later stage.The stock has been going great guns under its new CEO, Tufan Erginbilgiç. I tipped it around the 100p mark and it's now at 530p and there's no stopping it. It was 1,350p in 2013, so there's plenty of upside left, and that was before there was any urgency about SMRs. I've taken my original stake off the table, and the rest I'm holding.I also mentioned NuScale, a US outfit, which in 2021 was unfortunately still private. There was a way to get exposure to NuScale, however: via majority shareholder and engineering company Fluor Corp. It has been a real winner too. We tipped it at $18. It's now $50. The stock remains a hold, although it is not a pure play. Worth $8.6bn, Fluor has $200m of free cash flow and trades at 42 times earnings.But the company we were looking at, NuScale Power Corporation (NYSE: SMR), has now listed – good ticker – and you can buy the stock at not far off the flotation price. Be warned, however: this is a volatile company. Since its initial public offering (IPO) at $10, the stock has been as high as $15 and as low as $2. It is now at $13.NuScale designs, develops, and commercialises SMR reactors for nuclear-power generation, aiming to provide a “safe, flexible, and scalable nuclear-energy solution”. Its flagship product is the NuScale Power Module, a self-contained pressurised water reactor (PWR) that is far smaller than traditional nuclear reactors. Each module has an electric capacity of about 60 megawatts, but they can combine to scale up.NuScale has partnered with various organisations, including the US Department of Energy (DOE) and global energy firms, but it does not yet have a solid sales pipeline, so it is hard to value. Instead, it's a bit of a meme stock that rises and falls when it gets tipped. NuScale has a market capitalisation of $1.2bn and revenues of $23m; it lost $273m last year. It now has $180m in negative free cash flow, $130m in cash and a burn rate of about $35m per quarter. (So it's got enough money for another year.) Caveat emptor.Another option is BWX Technologies (NYSE: BWXT), but again it's not a pure SMR play, more of a picks-and-shovels play. The company manufactures nuclear-reactor components, systems fuel, and other critical parts for the nuclear-power industry. It really is wide-ranging (think anything from naval nuclear propulsion to nuclear defence) and its history goes all the way back to the Manhattan Project.SMR developers will often rely on BWX's expertise and manufacturing capabilities to ensure the safety and functionality of their designs. As demand for SMRs grows, so will the appetite for BWX's products and services. BWX has a market value of $10bn and $1.2bn in debt. Earnings per share are just shy of $3, and the price/earnings (p/e) ratio is close to 40. But it is profitable and pays a yield just below 1%.If you want to go really small and speculative, there is always the mining exploration option (not recommended), or uranium enrichment firms. If this technology of enriching uranium to make it more powerful comes good, then the efficiencies of the industry will improve even further, and the problem of uranium supply deficits will quickly vanish, along with the high prices of many uranium miners. Silex Systems (Sydney: SLX) – market cap A$1.1bn (£565m), 50% owned by Cameco – is the market leader here, although Centrus Energy (NYSE: LEU), worth $1bn, is not far behind.We are still some years from successful enrichment, but it is coming. I doubt we will see it before the uranium price itself breaks to new highs above $140/lb, which it hit in 2006, and probably not until $200 uranium. High prices have a habit of accelerating everything. Uranium is now at $70/lb.That's when tiny-cap nuclear-fuel tech firms such as Lightbridge (Nasdaq: LTBR), worth $46m, could rocket. Lightbridge, looking to improve the safety, economics, and proliferation resistance of nuclear power, is developing a fuel that operates about 1,000 degrees cooler than standard fuel. It's got $27m in the bank, is losing $10m a year and, like NuScale, seems to rely on memes and tipsters. The stock costs $3 so there is plenty of upside. But be warned: this is an illiquid Nasdaq stock. Don't chase it.Amazing chart. From $4,000 - to $2. Talk about wealth destruction. It's like an NHS IT project. Looks like it might, finally, have bottomed though. This article first appeared in Moneyweek Magazine.I'll be MCing this year's Moneyweek Summit on Friday November 8th. Readers of the Flying Frisby can get a 20% discount by entering the code FRISBY20If you're interested in nuclear, Wednesday's piece might be of interest: I had an email from Nick Lawson, CEO of investment house, Ocean Finance, which has put together some research on Lightbridge. I share it here, in case of interest. And here once again are those vids: This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.theflyingfrisby.com/subscribe

You aren't going to close every sponsor you talk to. It's just a part of the sales job.We will get a lot of 'No' answers.But, that doesn't mean the deal is totally dead. We can still re-engage them for a future deal.So how can we do that authentically?In this episode, Rich & Nick dive into the process of cultivating a No throughout the season to have a better chance to convert them to the following one.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

We have to constantly be learning in the sponsorship industry. But not just on 'sponsorship' content. It's important to stay open-minded to advice and resources from other industries that we sell into.But where can we find them?In this episode, we dive into our go-to learning resources that we lean on each day and week to keep up with our clients and sponsor's needs.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

The only thing constant in this world is change. Innovation drives change every season.But how can you harness innovation in sponsorships? And what are we looking at to come next?In this episode, we dive into innovation in the sponsorship industry and how your team can tackle the trends that come.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

We all have those trusted, off-the-shelf activations that are proven to work for certain sponsor categories. But is it enough to just pull them off the shelf and sell them as-is? And how can you effectively sell them across different industries?In this episode, we dive into a listener question about how to creatively customize your go-to activations to deliver more value and stand out to your sponsors and prospects. Tune in to learn how to make these tried-and-true strategies work even harder for you.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Our goal in sponsorship is to find the right balance between what we charge and the value it brings to the partner.But what happens when we are way off the mark? In this episode, we dive into what to do when your proposal is not quite what the sponsor was expecting, and how to navigate that conversation to find a fit.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Sometimes the best way to see & confirm what's happening in the sponsorship industry...is to head to the bar.Connecting with other people working and prospecting deals can help drive our strategy.In this episode, we explore three key trends we've identified through conversations with industry executives. Join us as we dive into what's shaping the future of sponsorships.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

In any advertising, results take time. Especially when the buying cycle is long for a sponsor.So how can we manage our sponsor's expectations when they grow impatient for results?This week, we dive into how you can ensure that you and your sponsor are on the same page for results and a timeline to reach them.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Holidays have become a staple in sports. From the 4th of July baseball and soccer matches to Christmas being a battle for viewership between American football and basketball.But how can we build them into our sponsorship packages to bring value?In this episode, we dive into how you can maximize the value of your more popular holidays...as well as some of the less-known ones.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Playoffs aren't promised...and championships for most teams are a rare privilege.So how can we make sure we're ready as a sponsorship department for when our team gets there?On this episode of The Inches Podcast, we dive into the 3 Do's and Don'ts of sponsorships when it comes to playoffs and championship games.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Many times in sponsorship, we need buy-in from other departments to execute the packages we sell. Whether it's the social media team, facilities, or even game ops...we need them to help and authorize the items we sell.So how can we get them on board with what our sponsors want and need?In this episode,  we dive into some ways you can get that internal buy-in before you close your additional sponsorship assets.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

We've all been there in prospecting. We either have hit a rut...or we're plateauing and struggling to find new business.So where can we find those diamonds in places that few salespeople would look?In this episode, we dive into a few areas and strategies to help you get out of the new business rut while opening new market segments for your sponsorship team.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

We've all been there. You went into the pitch with a great plan, a great package, and a great feeling this will be a win with a new prospect.And then, it falls flat. You get those stares, frowns, and bewildered looks throughout the presentation.So how can you adjust to potentially save the deal?In this episode,  we dive into a few tweaks you can make to ensure that even if a meeting goes south, you can salvage it for a win.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

When we are in season and have full stadiums is normally when sponsors are looking to reach our fans. It's where most of our sponsorship inventory lives.But what about the off-season? How can we maximize our revenue with off-season events WHILE avoiding oversaturation?In this episode, we dive into the perfect ways your team can look at and activate your off-season for sponsors new and old.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

You want to work in sponsorships...but the problem is you have been working in another industry for the last 5 years.So how do you make the jump into the industry if you don't have any direct sports sponsorship experience?In this episode, we dive into how you can make the industry switch...and even how to think about hiring an applicant who is outside the industry as a current sponsorship hiring manager.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Recaps are a part of life in sponsorships. Your sponsors paid you money for a service, now it's time to show them the results & value.But are you doing recaps in a way that builds confidence and future business?In this episode of The Inches, we dive into sponsorship recaps and how your team can build a strategy that drives trust with your sponsors.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

We've all heard the term in sponsorship, Logo Slap....It's a vivid term used to describe simply putting a sponsor logo on an asset and calling it a day, hoping fans will notice it in the stadium.Brands hate it. So why is it so prevalent in our space?In this episode, we dive into what Logo Slap is, why it doesn't work, and how your team can combat it to drive results for your sponsors.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

When you're in the sponsorship world for long enough, you will have some great days that make you proud, and some worst days that have you rethinking this industry.So what have our best & worst times been?In this episode, we dive into moments in our sponsorship journey, both good & bad, and what we learned from them.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Love this episode each year, and 2024 SB brought some interesting items and trends.On this episode of The Inches, we dive into how RIch & I saw the Super Bowl this year from a Sponsorship lens.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

We've all had them. Sometimes great clients will turn into problem ones quickly. It is always on us in sponsorships to help guide them through the tough positions they sometimes put us in.But how can we specifically do that for each type of difficult client?In this episode, we dive into Rich's four most common problem clients we see in sponsorship and how to manage each to success for both sides.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

You did it. You closed that prospect. Now they are a bonafide sponsor of your team. The work is over now...right?Nope. In partnerships, it is critical to stay connected with them throughout the year if we want a shot at keeping their business.But what are the best ways to do so without feeling transactional?On this episode of The Inches, we dive into a few key ways you can authentically stay connected to your new sponsors throughout the year.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Research in sales is key. We can't go into a pitch with little to no understanding of our prospect's business or vision.But how much is too much research? When does it become overkill?We dive into a listener's question to answer how to think about and execute successful research on your prospects in sponsorship.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

New Year's Resolutions are a funny thing. While a great way to reset the year, we also somewhat look to predict what is important to us for the upcoming year.So what about sponsorship in 2024?Here are our biggest resolutions for 2024 that your team should be looking out for to increase your results in the sponsorship industry.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

In sponsorships, our job is to generate revenue for our organization through the value we bring to brands.Long-term contracts help us guarantee that revenue across multiple.But how can we drive more long-term contracts with our sponsors? Even better, can we get our 1-year contracts to sign long-term ones?In this episode, we dive into the ins & outs of long-term contracts and how you should be thinking about them in your sponsorship sales.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

If we can't understand what a sponsor is measuring us on, how can we expect to drive results for them?Many times though, they won't come out with it. We have to be able to drive the full picture of their expectations for the partnership out of them.On this episode of The Inches, we dive into 3 questions you should be asking before every partnership begins to help you maximize results and manage expectations.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Trade & in-kind is a part of sponsorship life. And while there can be some benefits to receiving them, there can be consequences if you take too many of them.But how can you manage expectations when your prospect offers up trade instead of cash?In this episode, we dive into how to handle in-kind offers from sponsors, and a few ways you can monetize if you do take them.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

They say it takes 7-10 touchpoints to close a prospect on average. But lately, it seems like follow-ups have fallen flat in sales strategy.So how can you tweak your strategy to make sure your follow-ups don't make you feel like a pest?In this episode, we dive into the perfect follow-up strategy and mindset you can follow to close more deals with sponsorship prospects & renewals.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Whether it is on ideals or outcomes, our sponsors must be aligned with our team and fanbase before we sign them.But what happens if we find misalignments for a prospect? What if it is a huge deal financially for our team?In this episode of The Inches, we dive into how to handle sponsor misalignment and how you can work through the roadblocks.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Knowing your sponsor's goals for the partnership is the first and most vital part of the prospecting process.But what if the goals they express are all qualitative? What if all quantitative? How do we ensure we are focusing on the right things to make sure that their partnership is a success?In this episode, we dive into how you can uncover both qualitative and quantitative goals from your prospect to ensure your sponsorship package is a home run.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.