Podcast appearances and mentions of Rich Franklin

When Rich & Nick started the Inches, it came from chats on sponsorships in Rich's office below Memorial Coliseum in Portland, OR.We would dive into all topics, sponsorships, and sports business with no agenda.Well, this week on The Inches, we decided to take it back to where we started...with no topic.We dive into topics ranging from youth sports investments, the growth of the women's leagues and what this means for sponsorships, and round it out with how the MLS will deal with going to a European schedule.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

If you work in sponsorships, it will happen. A brand doesn't want to sponsor your team directly...so they creatively try and reach your fans without the partnership.How do you prevent this from happening? How can you stop a brand from hijacking the most valuable asset you have as a sponsorship department...your ability to deeply connect with fans?In this episode, we dive into how to identify, manage, and work through sponsorship infiltration.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Brian continues his conversation with UFC Hall of Famer and MMA Legend Rich Franklin. In the second half of this two-part conversation, Rich and Brian discuss the power of consistency, what a Hall of Famer eats (and avoids at all costs), small steps to kickstart an aggressive life, and why they both gravitate toward hunting.  Watch the full episode on YouTube (Part 1 | Part 2). 

Sponsorship entitlements are among the most prized assets in our inventory—powerful tools that tie brands directly to the fan experience. But what are they really worth? And how do you sell them without underselling their impact?In this episode, we break down the true value of entitlements, how to position them, and smart strategies to manage and monetize them effectively. Whether you're selling the naming rights to a segment or locking in a long-term sponsor for a fan-favorite feature, this one's for you.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Rich Franklin is a legend, both inside and outside the Octagon. A middleweight title holder, and UFC Hall of Famer, Franklin built a career on toughness, fight IQ, and unbelievable resiliency—he once knocked out Chuck Liddell with a broken arm. Outside the ring, he's just as driven. In business, in faith, and in his health, Rich Franklin has an unbreakable spirit that keeps him pushing forward. In part one of a two-part conversation, Rich and Brian discuss MMA, his storied UFC career, that unbelievable fight against Chuck Liddell, and how his aggressive life only sped up after leaving the Octagon behind. 

The road we've taken has brought us to this... The first ever Ultimate Fighter finale. A historic night on Spike TV that saw three fights and one Kevin James.In the Middleweight finals, Diego Sanchez fights Kenny Florian. In the Light Heavyweight finals, Forrest Griffin and Stephan Bonnar have a moderately well-known contest. And, in the Main Event, Ken Shamrock returns to the octagon to test up-and-comer Rich Franklin.What does Cameron Diaz's failed reality show have to do with any of this? Tune in to find out!Want more from the hosts? - Alex and Julio discuss the freshest and most rotten movies on the Tomatometer in every episode of The Contrarians.- STEVE! has opinions all over Bluesky.- Joe talks about all sorts of wrestling related stuff on THE LATE NIGHT GRIN.

When the Economy Shakes, How Do You Keep Sponsors Steady?Economic downturns aren't new—and they're not going away. But when budgets tighten and uncertainty rises, your sponsorship revenue doesn't have to take a hit.In this episode, we explore proven strategies to maintain sponsor confidence, protect budgets, and even grow partnerships during turbulent times. From messaging shifts to value re-framing, learn how to not just survive—but thrive—when the market gets shaky.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Are you selling the emotion of sports—or just space on a banner?Sponsors crave passion, loyalty, and excitement—but what they're really buying is the inventory that gives them access to it.So, how do you make sure your sponsorship assets are actually delivering? And how can you confidently say they're working?In this episode, we break down how to manage, audit, and optimize your sponsorship inventory to drive real results—for your sponsors and your team.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

In sponsorships, numbers define our worth—but are all numbers created equal?Does the real value for sponsors come from reaching the largest audience, or is it about engaging the same fans more often?In this episode, we break down the impact of reach vs. frequency, how each influences sponsorship ROI, and how your team should be leveraging them to maximize value.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

$800M+ was spent on Super Bowl ads this year. That is an insane amount of money to reach probably one of the most captivated audiences in sports.So, were they successful?In this episode, we delve into the standout & dud commercials from Super Bowl LIX.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

If you are in sales, you've been met with this objection. You gave the pitch, you got the proposal ready, then right before it's time to sign...you get this objection;"I don't have the budget".In this episode of The Inches, we dive into how to work through this objection with your prospects, and how you can set up your sales meetings to make it less likely to come up.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Gone are the days when a simple logo slap was enough. Today, sponsors expect real fan engagement—activations that create memorable connections.But how do you ensure your activations actually work?In this episode, we break down the three critical questions you must ask to guarantee your activations drive value for both your team and your sponsors. Tune in to learn how to create experiences that go beyond branding and deliver real impact.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

It's 2025, the new year. A fresh start to reset, refocus, and refresh your sponsorship strategies going into 2025.Each year, Rich and Nick discuss five resolutions you should make in the new year as you continue to grow in the sponsorship industry.In this episode, we dive into the 5 we have for 2025.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Ep 252 Joe Doerkson Early Career Deep DiveJoe Doerkson is Canadas first 50 Fight Club memberHailing from Manitoba Canada Joe Doerkson was a guy that had to make BIG sacrifices in order dedicate himself to a life of fighting. Having never said no to a fight, it will surprise you as to the opponents he faced and the pay associated with them. This interview is a walk through what we at the LOP would call a legendary career; a hard to track down interview with one of the sports more elusive fighters. Please share this interview and give Joe Doerkson the respect that he deserves.Ep 252 Joe Doerkson Early Career Deep Dive0:00 plugs/ promotions 0:42 Lytes out intro 1:01 Joey Venti's guest introduction1:25 interview start 2:17 current life 3:54 training with Giuseppe Denatale5:18 Joe Doerkson vs Patrick Cote 7:21 confusion after Patrick Cote fight 11:26 getting concussed during fights 13:08 Mt. Rushmore of Canadian fighters 14:44 turning down fights due to low pay 16:47 reason for becoming a fighter 20:01 Bas Rutten Invitational 16 man tournament 22:53 learning jiu jitsu for the first time 26:17 realizing becoming a fighter was possible 31:51 connecting with Monte Cox 33:42 not getting paid for Bas Rutten Invitational35:33 Joe Doerkson vs Chris Custer38:15 surreal feelings when being in the cage 41:31 Joe Doerkson vs Matt Hughes47:19 Joe Doerkson vs Mark Jaquith48:40 Joe Doerkson vs Lee Murray 52:53 Lee Murray taking responsibility for actions 56:34 showing up late to Mike Huesser fight 1:00:11 getting a call from Becky Levi 1:04:48 Joe Doerkson vs Adrien Serrano1:07:03 Joe Doerkson vs Mark Waters 1:10:40 cost of flights  1:12:23 being cornered by Rich Franklin 1:14:21 Joe Doerkson vs Ray McDaniel1:16:25 “cancelled bout” with Falaniko Vitale1:16:55 Joe Doerkson vs Stephan Potvin1:18:37 dealings with Stephan Patry1:20:38 Joe Doerkson vs Egan Inoue1:23:04 making a change after 3 straight losses 1:24:46 experience with Shawn Tompkins 1:28:24 Joe Doerkson vs Denis Kang 1:35:08 Super Brawl 30 1:40:11 Joe Doerkson vs Brendan Seguin1:41:43 Local Celebrity in hometown 1:44:15 taking a year off due to injury 1:45:29 Joe Doerkson vs Danny Anderson1:47:20 Joe Doerkson vs Riki Fukuda1:49:57 Joe Doerkson vs Chris Leben 1:58:36 getting the call for the UFC 1:59:44 Joe Doerkson vs Joe Riggs 2:03:01 Joe Doerkson vs Ed Herman2:05:04 career regrets 2:06:59 invited to hang with Biker gangs 2:10:07 Joe Doerkson vs Kalib Starnes 2:12:06 fights dealing with real life before fights 2:17:01 interview wrap up 2:18:37 Outro/ final thoughts #joedoerkson#canadammaSubscribe to the Lytes Out Podcast:https://www.youtube.com/@LytesOutClipsSocials: Facebook -https://www.facebook.com/groups/1027449255187255/?mibextid=oMANbwInstagram - https://www.instagram.com/lytesoutpodcast/iTunes - https://podcasts.apple.com/us/podcast/lytes-out-podcast/id1568575809 Spotify - https://open.spotify.com/show/3q8KsfqrSQSjkdPLkdtNWb Mike - The MMA Detective - @mikedavis632 Cash App - $mikedavis1231Venmo - Mike-Davis-63ZELLE: Cutthroatmma@gmail.com / ph#: 773-491-5052 Follow the #LOP team on Instagram: Chris - Founder/Owner - @chrislightsoutlytle Mike - MMA Detective - @mikedavis632 Joey - Assistant - @aj_ventitreTyson - Producer - @ty.green.weldingAndrew - Timestamps - @ambidexstressAndy - Social Media Manager - @martial_mindset_Outro song: Power - https://tunetank.cSupport the show

We're back at it with our predictions for 2025 in sponsorships. A staple episode for the Podcast.In this episode, we'll dive into 5 predictions we see as most vital for the sponsorship industry for 2025.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

RICH 'ACE' FRANKLIN! On the latest episode of 'MightyCast" w/ Demetrious Johnson, DJ welcomes UFC Hall of Famer & former Middleweight Champion Rich "Ace" Franklin! Timecodes 0:00 Intro 1:18 Welcome Rich Franklin! 2:50 Rich was a math teacher?! 4:38 How did Rich get into MMA? 10:20 DOORDASH: USE CODE MIGHTY2024 12:18 "I started training when I was 17..." 15:25 The Golden Era of MMA 25:45 Winning the UFC Middleweight title 26:45 How did life change after winning UFC title? 34:55 World champion diet 35:55 Sparring with DJ 39:38 Transitioning to ONE Championship 43:10 Differences between ONE Championship & UFC 49:40 Weigh cutting in ONE Championship 52:31 Rich's weight cutting process 59:04 Fights to look forward to in 2025 1:05:57 Why did Rich Franklin retire? 1:09:11 Fighting Prime Anderson Silva 1:11:13 Fighting Ken Shamrock 1:12:45 No Ducking in my day! 1:14:55 Thoughts on UFC lawsuit 1:19:21 Thank you Rich! 1:20:02 MIGHTY RECAP! 1:26:30 Sports Movies STINK! 1:29:44 Franklin's INSANE quality of opponents 1:34:55 Is Dan Henderson... BLACK?! Produced/edited by Michael Wonsover (@mwonsover on IG/Twitter)Edited by Nick Pappas (@nick_pappas44 on IG)

Robby "The Hebrew Heartthrob" Malof joins host Jake Murren on Episode 106 of Forged in Ohio. Robby is a 3-0 professional mixed martial artist, a high-level BJJ practitioner, and the promoter of Limitless FC.  In this episode, Robby talks about returning to MMA last month after a five-year layoff, his future plans in combat sports, his vision for Limitless FC, and so much more. Robby is truly a one-of-a-kind figure in Ohio MMA, with this being one of the more fascinating conversations in Forged in Ohio history. Discover more about Robby "The Hebrew Heartthrob" Malof by listening to Forged in Ohio today!Check out Robby on social media:Instagram: @hebrewheartthrob Facebook: @robby.g.malof Check out Limitless FC on social media:Instagram: @_limitlessfc_Facebook: @limitless.fighting.championshipForged in Ohio:Instagram: @forgedinohioFacebook: @forgedinohioYouTube: @forgedinohioMusic on Forged in Ohio is from FreeMusicArchive.org: Servants by Jahzzarhttps://freemusicarchive.org/music/Jahzzar/Servants/Servants

Each year we dive into our sponsorship resolutions on the podcast. The question becomes, did the industry keep up with the resolutions we set?In this episode, we dive into our 2024 resolutions and see how the industry held up as we round the year out.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Coming up with ideas for sponsorships can be a bit challenging. We constantly want to create the activation that will bring value to the sponsor...and wow them at the same time.In this episode, we dive into 3 activation ideas you can implement TODAY with minimal investment to move the needle for that partnership you are struggling with.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

On Episode 3,512, the guys previewed the UFC card, went over all the latest news and then talked to Rich Franklin. They asked him about ONE championship but also got his take on RDR coming to UFC, Cris Cyborg one day possibly going for another belt and Mike Tyson vs Jake Paul.

You did it, you signed that new sponsor. The ink is still wet on the contract.What you do immediately afterward sets the foundation for the rest of the relationship. In this episode, we dive into a 30-day plan your team can implement to ensure your new sponsors and team are ready for their activation while building the new relationship.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Big news out of UFC means a stacked MK Friday. Luke and BC react to the news that Belal Muhammad is OUT of UFC 310 (Dec. 7) with a bone infection in his foot. Does it make more sense for UFC to keep Shavkat Rahkmanov on card in an interim welterweight title bout? Plus, once again Alex Pereira is offering to bail out the UFC. The company has reached out to him and Magomed Ankalaev about being the replacement headliner. Should Pereira make fourth appearance (and win) to close out 2024, how does that change FOY and P4P debate? Also, the fellas preview this weekends UFC Edmonton event and share their thoughts on the latest comments from DPP who reveals he would rather fight Khamzat Chimaev then Sean Strickland next. Is DDP-Chimaev the perfect main event for UFC to debut in Africa? Do you feel Chimaev or Strickland has a better shot at taking DDP's title? Lastly, the guys are joined by Rich Franklin, VP of ONE Championship, at noon! Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Big news out of UFC means a stacked MK Friday. Luke and BC react to the news that Belal Muhammad is OUT of UFC 310 (Dec. 7) with a bone infection in his foot. Does it make more sense for UFC to keep Shavkat Rahkmanov on card in an interim welterweight title bout? Plus, once again Alex Pereira is offering to bail out the UFC. The company has reached out to him and Magomed Ankalaev about being the replacement headliner. Should Pereira make fourth appearance (and win) to close out 2024, how does that change FOY and P4P debate? Also, the fellas preview this weekends UFC Edmonton event and share their thoughts on the latest comments from DPP who reveals he would rather fight Khamzat Chimaev then Sean Strickland next. Is DDP-Chimaev the perfect main event for UFC to debut in Africa? Do you feel Chimaev or Strickland has a better shot at taking DDP's title? Lastly, the guys are joined by Rich Franklin, VP of ONE Championship, at noon! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Relationships are the foundation of any sales position. But authentic sales are the key.So how can we maintain and keep authentic relationships with the people we look to work with and sell to?This week we have the return of a great guest, Jon Grove, to chat through the importance of building and maintaining authentic relationships in sponsorships.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Karen's Spiritual Pilgrim Journey by Karen Rich-Franklin  This book describes my days on a pilgrimage to Haifa, Israel before the pandemic hit the world, and my feelings and thoughts on each day of the magnificence, serenity, and deeply felt love in each and everything I did with the assigned group of each day. Even today I shed tears when reflecting on my time and being in the presence of such grandeur and beauty. The Baháʼí Faith is just waiting for receptive souls to reach out and grasp hold of the reigns of this glorious pathway to gain virtue and practice daily good deeds. I sit and wonder at how I have been blessed with this wondrous ‘Prescription for Living' (Rabbani, 1950) in my days of material living. I offer to the readers a glimpse of my journey with the thought that maybe you also are searching, seeking, wondering, ‘where can I find the place I belong?' The Baháʼí Faith may be that place for you.Karen Rich-Franklin has been a Baha'i for 29 years and lives on the Central Coast of California, USA. She has served on Local Spiritual Assemblies, offered children/ junior youth classes, holds family devotionals, and provides study circles as a pattern of living in accordance with the teachings and principles of the Baha'i Faith.After being on a pilgrimage, Karen holds a stronger conviction on the reality of the Oneness of God, Oneness of Religion, and Oneness of Mankind.Other activities Karen has interests in are: movies, walking, gardening, sewing, baking, and hanging out with family and friends.https://www.amazon.com/Karens-Spiritual-Pilgrim-Journey-Rich-Franklin-ebook/dp/B0DG2WF4BK/ref=sr_1_1?dib=eyJ2IjoiMSJ9.KetGLDZQVLoJSIgp8cSSdFxYIaDwAwgRsMgixm2nhZowNKFWbF3hhmMcN1L5AwFKWQBHKp0QiV3ZxqYOJlDaXPqW_nJ3SG99vgYueNEUz1I.hRLAjPSzuhtxgItg59DI1ziO0npcn74VpX0fIzw_rcY&dib_tag=se&keywords=Karen%E2%80%99s+Spiritual+Pilgrim+Journey&qid=1729338501&sr=8-1http://www.KingPagesPress.com   http://www.bluefunkbroadcasting.com/root/twia/102424hkn.mp3

You aren't going to close every sponsor you talk to. It's just a part of the sales job.We will get a lot of 'No' answers.But, that doesn't mean the deal is totally dead. We can still re-engage them for a future deal.So how can we do that authentically?In this episode, Rich & Nick dive into the process of cultivating a No throughout the season to have a better chance to convert them to the following one.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

We have to constantly be learning in the sponsorship industry. But not just on 'sponsorship' content. It's important to stay open-minded to advice and resources from other industries that we sell into.But where can we find them?In this episode, we dive into our go-to learning resources that we lean on each day and week to keep up with our clients and sponsor's needs.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

The only thing constant in this world is change. Innovation drives change every season.But how can you harness innovation in sponsorships? And what are we looking at to come next?In this episode, we dive into innovation in the sponsorship industry and how your team can tackle the trends that come.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

We all have those trusted, off-the-shelf activations that are proven to work for certain sponsor categories. But is it enough to just pull them off the shelf and sell them as-is? And how can you effectively sell them across different industries?In this episode, we dive into a listener question about how to creatively customize your go-to activations to deliver more value and stand out to your sponsors and prospects. Tune in to learn how to make these tried-and-true strategies work even harder for you.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Brendan and Bryan have a quick drop in with UFC hall of famer, Rich Franklin and talk Rich's crazy workout routine, importance of running, odds he'll ever fight again surviving a zombie apocalypse and more. Also, current events around the world including rumors the Hell's Angels are riding to Colorado to battle Venezuelan gangsters, a 5yr old getting attacked by a mountain lion, a man randomly going potty in front of his neighbor's house and much more. DraftKings - Download the DraftKings Sportsbook app and use code: FIGHTER Hims - Start your free online visit today at https://hims.com/fighter Progressive - https://www.progressive.com/ O'Reilly Auto Parts - https://oreillyauto.com/FIGHTER JOYMODE - https://tryjoymode.com/fighter or enter code: Fighter at checkout for 20% off your first order

Our goal in sponsorship is to find the right balance between what we charge and the value it brings to the partner.But what happens when we are way off the mark? In this episode, we dive into what to do when your proposal is not quite what the sponsor was expecting, and how to navigate that conversation to find a fit.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Sometimes the best way to see & confirm what's happening in the sponsorship industry...is to head to the bar.Connecting with other people working and prospecting deals can help drive our strategy.In this episode, we explore three key trends we've identified through conversations with industry executives. Join us as we dive into what's shaping the future of sponsorships.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

In any advertising, results take time. Especially when the buying cycle is long for a sponsor.So how can we manage our sponsor's expectations when they grow impatient for results?This week, we dive into how you can ensure that you and your sponsor are on the same page for results and a timeline to reach them.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Holidays have become a staple in sports. From the 4th of July baseball and soccer matches to Christmas being a battle for viewership between American football and basketball.But how can we build them into our sponsorship packages to bring value?In this episode, we dive into how you can maximize the value of your more popular holidays...as well as some of the less-known ones.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Ep 226 David Loiseau Career Deep Dive  David Loiseau is one of the founding members of Tri Star gym. David Loiseau was surrounded by greatness with teamates like Ivan Menjivar, Georges St Pierre & Patrick Cote. Denis Kang lined up the interview and joins us for a very special look at the beginnings of a career that fought some of the worlds greatest athletes. Ep 226 David Loiseau Career Deep Dive0:00 Lytes out intro0:19 Joey Venti's guest introduction0:45 interview start 2:24 plugs/ promotions 2:54 early interest in mixed martial arts 3:59 getting in a bad car accident 5:38 first MMA instructor9:56 Angelo Exarhakos leaving coaching 11:11 training with Viktor Vargotzky13:22 Firas Zahabi becoming an MMA coach 16:17 reason for not competing in K117:10 David Loiseau vs Justin Bruckman19:20 David Loiseau vs Steve Vigneault20:45 practicing ground and pound 20:19 Denis Kang discovering David Louseau 23:41 pay for TKO 2 tournament25:33 discovering Denis Kang 26:48 David Loiseau vs Jesse Jones28:33 David Loiseau vs Jason St Louis30:33 David Loiseau vs Shawn Tompkins32:01 Denis Kang experience with Shawn Tompkins 33:49 “cancelled” bout with Mike Kitchen due to rain 37:36 David Loiseau vs Joe Doerkson38:54 Legendary fighters in Canada 44:51 David Loiseau vs Claudionor Fontinelle47:35 David Loiseau vs Tony Fryklund49:38 Georges St-Pierre retirement story 51:04 Thomas Denny pre fight interview 51:32 domination fight wear sponsor 52:47 getting the call to fight in the UFC55:19 Phil Baroni commentary “If your not gonna pass, pound”56:08 Denis Kang vs Mark Weir 56:48 Canadian fighters being advanced 58:54 David Loiseau vs Jorge Rivera59:41 fight with Denis Kang not coming to fruition 1:01:45 David Loiseau vs Curtis Stout1:02:22 advertised on TKO poster but not fighting on card 1:03:02 thoughts on Stephan Patry1:05:45 David Loiseau vs Gideon Ray1:08:07 Charles McCarthy KO 1:09:26 David Loiseau vs Evan Tanner1:12:33 Diego Sanchez betting comment 1:12:42 Ivan Menjivar vs Urijah Faber “illegal head kick” 1:14:03 Immigrant fighters having an edge to them 1:14:59 David Loiseau vs Rich FranklinPayout $ 1:17:33 Georges St-Pierre vs Bj Penn grease gate controversy 1:19:16 Anderson Silva fight rumors 1:24:12 the level of fighter Anderson Silva was 1:25:59 Lee Murray 1:28:38 David Loiseau vs Mike Swick1:29:24 getting cut from the UFC1:30:18 not being the same fighter after Rich Franklin fight 1:30:59 cornering Dean Lister 1:31:39 Manager Mark Dion 1:31:56 World Cage Fighting Organization“Canceled event”1:35:07 David Loiseau vs Jason Day1:36:33 David Loiseau vs Todd Gouwenberg1:38:26 Terry Martin fight rumor 1:39:20 Denis Kang experience commentating with Phil Baroni 1:40:15 co owning of Xtreme MMA1:40:37 David Loiseau vs Ed Herman 1:41:47 the striking truth documentary 1:42:09 David Loiseau vs Chester Post1:42:44 opinions on Fabio Hollanda1:43:29 Jorge Santiago 1:46:26 Gesias 'JZ' Cavalcante1:48:20 thoughts on Mark Pavlich1:49:29 interview wrap up/ outro Subscribe to the Lytes Out Podcast:https://www.youtube.com/@LytesOutClipsSocials: Facebook -https://www.facebook.com/groups/1027449255187255/?mibextid=oMANbwInstagram - https://www.instagram.com/lytesoutpodcast/iTunes - https://podcasts.apple.com/us/podcast/lytes-out-podcast/id1568575809 Spotify - https://open.spotify.com/show/3q8KsfqrSQSjkdPLkdtNWb Mike - The MMA Detective -Support the Show.

Playoffs aren't promised...and championships for most teams are a rare privilege.So how can we make sure we're ready as a sponsorship department for when our team gets there?On this episode of The Inches Podcast, we dive into the 3 Do's and Don'ts of sponsorships when it comes to playoffs and championship games.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Rich Franklin – VP of ONE Championship – on his transition from elite MMA fighter to executive, and how his mindset as an athlete has helped him succeed.   His current role involves working with sports commissions to pave the way for ONE to host events in those locations.   Listen to the full episode here: https://nvgt.com/podcast?ppplayer=98f56b6dd6dca41729f186d12a4d1251&ppepisode=dd737148b64032b84f53bedb88b0002c   For more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.

Many times in sponsorship, we need buy-in from other departments to execute the packages we sell. Whether it's the social media team, facilities, or even game ops...we need them to help and authorize the items we sell.So how can we get them on board with what our sponsors want and need?In this episode,  we dive into some ways you can get that internal buy-in before you close your additional sponsorship assets.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

We've all been there in prospecting. We either have hit a rut...or we're plateauing and struggling to find new business.So where can we find those diamonds in places that few salespeople would look?In this episode, we dive into a few areas and strategies to help you get out of the new business rut while opening new market segments for your sponsorship team.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Rich Franklin - VP of ONE Championship - describes his transition from elite MMA fighter to executive at Asia's largest sports property, and his role in ONE's expansion into the U.S.   A lot has changed since we published our interview ONE Founder Chatri Sityodtong, including their debut U.S. event last May. An important part of Rich's role is working with cities to get new events approved, including upcoming showcases in Denver and Atlanta.   Details: 3:15 - ONE Championship is not just an MMA company 5:35 - Last year's U.S. debut in Denver 10:50 - Getting the rule set approved 12:20 - The Amazon Prime streaming deal 13:50 - Goals for the future 14:45 - Rich's background in martial arts 21:00 - The shift from athlete to executive 27:55 - Rapid Fire Questions   Listen to our Chatri Sityodtong interview: https://nvgt.com/podcast?ppplayer=98f56b6dd6dca41729f186d12a4d1251&ppepisode=00fc4b4c5f1a52e93d212ebc4391651b   For more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.

We've all been there. You went into the pitch with a great plan, a great package, and a great feeling this will be a win with a new prospect.And then, it falls flat. You get those stares, frowns, and bewildered looks throughout the presentation.So how can you adjust to potentially save the deal?In this episode,  we dive into a few tweaks you can make to ensure that even if a meeting goes south, you can salvage it for a win.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

When we are in season and have full stadiums is normally when sponsors are looking to reach our fans. It's where most of our sponsorship inventory lives.But what about the off-season? How can we maximize our revenue with off-season events WHILE avoiding oversaturation?In this episode, we dive into the perfect ways your team can look at and activate your off-season for sponsors new and old.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

You want to work in sponsorships...but the problem is you have been working in another industry for the last 5 years.So how do you make the jump into the industry if you don't have any direct sports sponsorship experience?In this episode, we dive into how you can make the industry switch...and even how to think about hiring an applicant who is outside the industry as a current sponsorship hiring manager.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Recaps are a part of life in sponsorships. Your sponsors paid you money for a service, now it's time to show them the results & value.But are you doing recaps in a way that builds confidence and future business?In this episode of The Inches, we dive into sponsorship recaps and how your team can build a strategy that drives trust with your sponsors.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

We've all heard the term in sponsorship, Logo Slap....It's a vivid term used to describe simply putting a sponsor logo on an asset and calling it a day, hoping fans will notice it in the stadium.Brands hate it. So why is it so prevalent in our space?In this episode, we dive into what Logo Slap is, why it doesn't work, and how your team can combat it to drive results for your sponsors.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

When you're in the sponsorship world for long enough, you will have some great days that make you proud, and some worst days that have you rethinking this industry.So what have our best & worst times been?In this episode, we dive into moments in our sponsorship journey, both good & bad, and what we learned from them.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

In this episode, we welcome Dan Henderson to the show. He is a retired MMA fighter who previously fought in the UFC, Pride, and Strikeforce. He was the first fighter in MMA history to be a 2-division champion of a major MMA promotion when he simultaneously held the Pride Middleweight (205 lb) and Welterweight (183 lb) titles. He also was the last Light Heavyweight champion for Strikeforce. He has wins over the likes of Fedor Emelianenko, Wanderlei Silva, Shogun Rua, Vitor Belfort, Rich Franklin, Michael Bisping, Big Nog, Renzo Gracie, Carlos Newton, and others. He was also a 2-time Olympian, representing the United States as a member of the Greco-Roman wrestling team in 1992 (Barcelona) and 1996 (Atlanta). His fight against MMA legend Mauricio “Shogun” Rua at UFC 139 (2011) was inducted into the Fight Wing of the UFC Hall of Fame in 2018. He also just released a memoir entitled Hendo: The American Athlete. In this interview, we discuss what it was like growing up with a tough and athletic father, why he decided to wrestle, when he and his coaches realized he had what it took to become an Olympian, why he started fighting MMA while still chasing his Olympic dream, what it was like fighting in the early days of MMA where you typically had to fight multiple times in one night, when he decided to pursue MMA full time at the age of 30, his legendary fights against Wanderlei Silva, Fedor Emelianenko, and Shogun Rua, his legendary knockout of Michael Bisping, his thoughts on God and Jesus, the one fight of his he would leave for humanity, and much more. Let's get into it…  Episode notes and links HERE. Donate to support our mission of equipping men to push back darkness. Learn more about your ad choices. Visit megaphone.fm/adchoices

Big John McCarthy and Josh "The Punk" Thomson preview Tyson Fury vs Francis Ngannou, talk announced fights Mike Perry vs Eddie Alvarez, Josh Emmett vs Giga Chikadze, are joined by Rich Franklin as they reflect on his career, talk about his venture with ONE FC and more. Join us on ONLYFANS for FREE! http://OnlyFans.com/WeighingIn Watch WEIGHING IN XTRA here: https://www.youtube.com/c/WEIGHINGINXTRA Listen on iTunes: https://apple.co/37XsRQ9 Listen on Spotify: https://spoti.fi/3jSZSiZ Listen on Google Podcasts: https://bit.ly/3jKXV82 NEW MERCH WEBSITE - https://weighinginmerch.com FOLLOW the team on Twitter and Instagram | @weighingin | @johnmccarthymma | @therealpunk | @podcastdave

DAMN! They Were Good celebrates the careers of the most exciting and influential fighters in MMA history and on this episode it celebrates the career of Anderson Silva, the unquestioned middleweight GOAT and possibly the best fighter ever. 17 years ago this past weekend, Silva claimed the UFC middleweight title with a three minute demolition of Rich Franklin at UFC 64 that began the longest title run in UFC history. For nearly seven years, "The Spider" ruled the 185-pound division with an iron fist, dazzling fans with striking skills that seemed straight out of The Matrix, before it all came crashing down against Chris Weidman in 2013. What were the most iconic performances, what were our favorite memories, and what did we miss out on over Silva's 23 year run? Listen in as the MMA Fighting crews remembers the career of one of the greatest of all time. Follow Jed Meshew: @JedKMeshew Follow Shaheeh Al-Shatti: @shaunalshatti Follow Guilherme Cruz: @guicruzzz Follow Eric Jackman: @NewYorkRic Subscribe to MMA Fighting Check out our full video catalog Like MMA Fighting on Facebook Follow on Twitter Read More: http://www.mmafighting.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

EP. 437— Anik & Florian say buenos noches amigos as they prepare you for #NOCHEUFC going down this weekend in Vegas with Alexa Grasso defending her title against Valentina Shevchenko. PLUS, UFC Hall-of-Famer and ONE Championship executive Rich “Ace” Franklin joins the show to talk about the evolution of MMA, his own 185lbs career, what fight he shows a lady friend and much more! Brian Petrie, who attended the high school that Rich Franklin taught at, tells a hilarious story on top of UFC picks.  RATE AND REVIEW THE SHOW ON iTUNES & AUDIO PLATFORMS! ON TODAY'S SHOW (00:00:00) - OPENING - #AnikFlorianPodcast  (00:01:57) - HEADLINES with @Jon_Anik & @Kenny Florian - MMA Headlines (00:06:54) - Exclusive offer from Draftkings to turn $5 into $200 in bonus bets (00:08:22) - MAIN-EVENT CHALLENGE with @BrianPetrieMMA (00:30:04) - Petrie Attended High School where Rich Franklin Taught & Broke Up Fights (00:32:13) - UFC Hall-Of-Famer & ONE Championship Executive Rich Franklin talks about his UFC Fights, Post-Fight Career, Stamp Fairfax and More! (00:46:40) - OUTRO (Closing Thoughts) OFFICIAL WEBSITE: Promo Code ‘KING' for 15% off merchandise  https://www.anikflorianpodcast.com/