Podcast appearances and mentions of Rich Franklin

MMA History Podcast #332: Marcus Davis "The Irish Hand Grenade" – TUF 2, UFC Wars, Supernatural Eye Healing & Street Life In this explosive episode, we sit down with former UFC welterweight contender and boxing standout Marcus Davis, the Irish Hand Grenade. Marcus delivers one of our most raw and unforgettable interviews of the year, opening up about his brutal upbringing in Maine, brushes with the juvenile justice system, family trauma, and the darker characters from the boxing world — including surprising mafia ties and Whitey Bulger connections.He details his casting for The Ultimate Fighter Season 2, a near career-ending torn retina that miraculously healed in what he describes as a supernatural event (complete with Dana White's stunned reaction), his transition from boxer to complete MMA fighter, and his exciting early UFC run. Marcus also shares wild TUF house stories with Jorge Gurgel, Melvin Guillard, Rashad Evans, and more — plus insights on training with Matt Hughes, Rich Franklin, and his intense rivalry with "The Muscle."Marcus recounts his rough childhood spent in survival mode, how he broke the generational cycle for his kids, his boxing roots and early MMA journey with Tim Sylvia, the full TUF 2 casting drama and house life, his UFC debut fights, shoulder injuries, and the seven-fight win streak that followed. He also dives into encounters with organized crime figures and the survival instincts that kept him alive through it all.This is Part 1 — Marcus has already agreed to Part 2, so drop your questions in the comments (he reads them!).If you love raw MMA history, behind-the-scenes UFC stories, fighter comebacks, and untold tales from the golden era, this is essential listening.Subscribe for more deep-dive interviews with the legends who built the sport. Like, comment, and share your favorite Marcus Davis moment or what we should ask in Part 2!MMA History Podcast – Preserving the real stories of mixed martial arts.

More inventory. More reach. More sponsors....more revenue?Not always.In this episode, we dive into why less can be more in sponsorships, and how you can drive the same revenue with less...but make it more meaningful for sponsors.-----The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds &  Coachella Valley Lakers and Nick Lawson, Co-founder of SQWAD.

Many times, we don't own the building we play games in. For sponsorship, that means it can limit how we activate and sell.So how can we get past that to maximize our value and sales for sponsors.On this episode, we dive into ways you can creatively still create value in venue, even when you don't own the building.-----The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds &  Coachella Valley Lakers and Nick Lawson, Co-founder of SQWAD.

Ant Evans, former UFC Head of PR during the golden era, returns to the MMA History Podcast for episode 329. In this explosive 2+ hour conversation, Ant delivers an unfiltered look at 2009 — the year mixed martial arts truly exploded.He breaks down the Brock Lesnar UFC 200 surprise return, the Ariel Helwani leak that rocked the company, Dana White's denials, and the internal accusations that followed. Ant reveals how managers were the real source of leaks, the brutal realities of PR horse-trading, and the dramatic cultural shift from the close-knit Zuffa family atmosphere to today's TKO corporate money-grab era.You'll hear legendary behind-the-scenes stories including the full details on GSP vs BJ Penn and the infamous Greasegate at UFC 94, Dan Henderson vs Rich Franklin in Dublin, the chaotic UFC 99 event in Cologne and battles with the German athletic commission, Michael Bisping's rise, Marcus Davis and the “Irish Hand Grenade” nickname controversy, UFC 100 as the biggest card in company history, Kimbo Slice negotiations, the Hector Lombard signing, and much more. Ant also shares his candid thoughts on John Fitch, Dana White's evolving role, and why 2009 felt like the UFC could do no wrong.Hosted by the MMA Detective Mike Davis and co-host Joey Venti. If you love raw UFC history, insider stories from the golden era, Brock Lesnar, GSP, Greasegate, Ariel Helwani, Dana White, and the real story behind MMA's breakout year, this is essential listening.Subscribe for weekly deep dives into the untold history of mixed martial arts. New episodes drop every week.0:00 MMA history podcast intro 0:32 Joey Venti's guest introduction0:54 interview start 1:00 Ariel Helwani spoiling Brock Lesnar return 4:27 accused of leaking info to Ariel Helwani 8:02 trading information for publicity11:10 Dana White final say on fights 13:37 money grub era of the UFC 17:15 Michael Bisping negotiations 21:04 Rich Franklin vs Dan Henderson O2 arena 25:16 Marcus Davis vs Chris Lytle 28:52 UFC company party's 31:41 Company Morale at the UFC 34:22 dealings with Jon Fitch36:35 Karo Parisyan career decline 37:10 BJ Penn vs GSP 38:35 Grease gate controversy 43:50 Michael Bisping no showing TUF fight45:24 how illegal greasing works 49:07 UFC signing Hector Lombard 52:06 issues with Canadas athletic commission 53:59 struggles bringing UFC 99 to Germany 1:03:10 Dan Hardy vs Marcus Davis 1:04:39 UFC golden era 1:06:28 TUF USA vs UK1:07:10 secrecy for UFC 1001:12:12 UFC 100 event 1:15:36 Teddy Atlas and Mark Kellerman 1:20:30 Max Kellerman post fight interviews 1:24:09 Dan Henderson vs Rich Franklin 2 “cancelled” event 1:27:19 early UFC fight night cards vs Modern 1:28:23 UFC stars from the UK1:33:38 Shogun Rua paid bonus from bad decision 1:34:00 Chael Sonnen vs Yushin Okami 1:35:16 UFC 1061:35:29 TUF 10 finale 1:37:12 Kimbo Slice being a viral sensation 1:39:25 UFC being undervalued 1:42:49 MVP fighter pay 1:45:03 interview wrap up/ outroFollow the MMA History Team on Instagram: MMA Detective Mike Davis @mikedavis632 Co Host Joey Venti @aj_ventitreRecords Keeper- Andrew Mendoza @ambidexstressSocial Media Manager Andy Campbell @martial_mindset_Thumbnails Julio Macedo @juliosemacentoInstagram https://www.instagram.com/mmahistoryp...Spotify https://open.spotify.com/show/3q8Ksfq...Apple Podcast MMA History PodcastYouTube    / @mmahistorypodcast  Outro song: Power - https://tunetank.com/t/2gji/1458-powerMike - The MMA Detective - @mikedavis632 Cash App - $mikedavis1231Venmo - Mike-Davis-63ZELLE: Cutthroatmma@gmail.com / ph#: 773-491-5052 #MMA #UFC #NHB #MixedMartialArts #MMADetective #MikeDavis #MMAHistory #OldSchoolMMA #MMAPodcast #fightpodcast Thank You for your support

We've talked about it a ton on this podcast. Sometimes the best inspiration comes from seeing sponsorships outside of your own sport. Sometimes, it involves jumping out of your whole sporting event structure.On this episode, we dive into NASCAR and what we can learn for how the sport and organization activates brand sponsors on race day.-----The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds & Lakers and Nick Lawson, Co-founder of SQWAD.

The price of sports sponsorships have gone up dramatically over the last 10 years. Which makes sense. Sports have never been more popular and viewed.But what does this mean for the whole ecosystem? And how might smaller teams take advantage of this?In this episode of The Inches, we dive into conversation around how high prices means a fragmented market, and how your brand or team can navigate it.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Coachella & Stagecoach, 2 concerts that consume the city of Indio in the Coachella Valley. The city almost doubles in size across 2 weekends.Brands notice...and they put their creative hats on to stand out and activate.So what can we learn in sponsorships from these activations?Luckily we have boots on the ground with Rich Franklin, and on this episode of the Inches we dive into what he's noticing around the event and how it can help you rethink your sponsorships.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

The sponsorship model is shifting. Brands want engagement, data, and proof - not logo placements. Not passive inventory.So why do most of what we sell in sponsorships consist of logo placement?In this episode, we dig into why passive sponsorship assets are dying, what's replacing them, and how your team can get ahead of the curve before your next renewal conversation.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

We all know digital inventory is a must have in any sponsorship department today.But how can you build it? How do you price it? How do you manage it successfully?On this episode we have Digital Sponsorship vet and expert Alex Kopilow from SponCon to answer all those questions and more.Check out Alex's sponsorship newsletter, SponCon. A must subscribe in the industry.https://sponconsports.beehiiv.com/--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

It's a big year in sports. Winter Olympics, Summer World Cup, and global events that ignite entire countries.These events build emotion; brands want to be a part of them.But how can your local sports team funnel that excitement into authentic sponsorship opportunities?On this episode of The Inches, we dive into how your team can transform national excitement into big wins for your local sponsorship departments.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

The new inventory sweeping sports in the U.S. over the last decade...jersey & uniform patches.A great awareness piece, but what is the actual value? And how can you make sure that it doesn't clash with the nostalgia of sports?On this episode, we dive into how your team should be thinking about your next jersey patch sale and the brands you pitch to.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

The new year brings new trends, new things to pay attention to as our industry evolves.We'll never be 100% right, but each year we dive into our predictions for the 2026 year in sponsorships.In this episode, come along with us as we shell out 6 predictions for the sponsorship industry in 2026.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

The year is winding down. Out of office posts are on the rise. It's a great time to relax and enjoy a bit of a break.But what are a few things that you can do as the year winds down in sponsorship to help jumpstart the 2026 year?In this episode, we dive into 5 things you can do these last weeks of the year to put yourself in a position to thrive as we kick off the new one.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Premium events are where sports pull out all the stops—energy at a peak, fans fully immersed, every moment engineered to feel unforgettable.But what can teams learn from these marquee moments and apply to their own game-day experienceThis week on The Inches, we dive into a recent visit to the F1 Las Vegas experience and takeaways that can maximize your experience at your own games.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

We call it free sports. It's overtime, it's extra innings, it means the regulation game time you paid for just got extended.Most of the time, it is one of the most exciting moments in sports.But should that just be a 'given' for sponsors? Or can you sell into this unique space?This week, we dive into how your team can sell overtime assets and the value it can bring to your brand sponsors.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Send a textEp 299 Jorge Rivera Career Deep Dive Jorge Rivera is a legend of the Atlantic Northeast MMA scene His career started with the legendary Jason Delucia and continues through one of the sports most respected trainers Keith Rockel. Throughout his career Jorge Rivera has faced some of the world's toughest fighters; Tim Sylvia, Rich Franklin and Anderson Silva are just a few of the names. Rivera bout with Lee Murray and the reputation that Murray carried are talked about extensively in this episode Ep 299 Jorge Rivera Career Deep Dive Jorge Rivera 0:00 MMA history podcast intro  0:32 Joey Venti's guest introduction 0:58 interview start 1:38 learning from Jason DeLucia 5:30 Judo Black belt Keith Racquel 5:58 training partner Doug Kalindo8:30 Jorge Rivera vs Elias Rivera 10:54 Jorge Rivera vs Tim Sylvia 14:06 Vale Tudo Rhode Island 4 man tournament 16:25 Jorge Rivera vs Brandon Lee Hinkle19:40 Jorge Rivera vs Anatoly Yaschenko21:05 being a B side fighter early on 22:36 Training with Matt Phiney23:32 relationship with Tom Haffers25:02 Jorge Rivera vs Joe Nye25:48 Jorge Rivera vs Travis Lutter27:30 thoughts on greasing for fights 28:29 Jorge Rivera vs Andy Landen30:39 Jorge Rivera vs Solomon Hutcherson31:30 getting the call from the UFC 33:15 Jorge Rivera vs David Loiseau36:29 Jorge Rivera vs Lee Murray 38:36 interactions with Lee Murray 41:23 fighting in an empty arena 46:19 Jorge Rivera vs James Gabert50:18 Jorge Rivera vs Mark Weir52:22 Jorge Rivera vs Rich Franklin 54:46 Jorge Rivera vs Alex Reid57:44 Jorge Rivera vs Anderson Silva 1:00:30 Promoter Mario Ramos & Zach Tesler 1:00:57 experience with Dr Lenny Waice1:03:23 Jorge Rivera vs Danny Vega1:06:13 Street Wise Fight gear sponsor 1:08:20 Ranger Up clothing sponsor 1:11:52 Jorge Rivera vs Dennis Hallman1:12:47 Jorge Rivera vs Chris Leben1:14:06 cancelled bout with Alessio Sakara1:15:16 Jorge Rivera vs Tim Williams1:16:14 Jorge Rivera vs Kendall Grove 1:19:01 interview wrap up 1:19:29 outro/ closing thoughtsPlease follow our channels on Follow the MMA History Team on Instagram: MMA Detective Mike Davis @mikedavis632 Co Host Joey Venti @aj_ventitreRecords Keeper-  Andrew Mendoza @ambidexstressSocial Media Manager Andy Campbell  @martial_mindset_Thumbnails Julio Macedo  @juliosemacentoInstagram https://www.instagram.com/mmahistorypodcast?igsh=aHVweHdncXQycHBy&utm_source=qrSpotify https://open.spotify.com/show/3q8KsfqrSQSjkdPLkdtNWb?si=aL3D5Y3aTDi-PQZdweWL8gApple Podcast MMA History PodcastYouTube https://youtube.com/@MMAHistoryPodcast?si=bj1RBXTZ2X82tv_JOutro song: Power - https://tunetank.com/t/2gji/1458-powerMike - The MMA Detective - @mikedavis632 Cash App - $mikedavis1231Venmo - Mike-Davis-63ZELLE: Cutthroatmma@gmail.com / ph#: 773-491-5052 #MMA #UFC #NHB #MixedMartialArts #MMADetective #MikeDavis #MMAHistory #OldSchoolMMA #MMAPodcast #fightpodcast Thank You for your supportSupport the show

Send us a textEp 299 Jorge Rivera Career Deep Dive Jorge Rivera is a legend of the Atlantic Northeast MMA scene His career started with the legendary Jason Delucia and continues through one of the sports most respected trainers Keith Rockel. Throughout his career Jorge Rivera has faced some of the world's toughest fighters; Tim Sylvia, Rich Franklin and Anderson Silva are just a few of the names. Rivera bout with Lee Murray and the reputation that Murray carried are talked about extensively in this episode Ep 299 Jorge Rivera Career Deep Dive Jorge Rivera 0:00 MMA history podcast intro  0:32 Joey Venti's guest introduction 0:58 interview start 1:38 learning from Jason DeLucia 5:30 Judo Black belt Keith Racquel 5:58 training partner Doug Kalindo8:30 Jorge Rivera vs Elias Rivera 10:54 Jorge Rivera vs Tim Sylvia 14:06 Vale Tudo Rhode Island 4 man tournament 16:25 Jorge Rivera vs Brandon Lee Hinkle19:40 Jorge Rivera vs Anatoly Yaschenko21:05 being a B side fighter early on 22:36 Training with Matt Phiney23:32 relationship with Tom Haffers25:02 Jorge Rivera vs Joe Nye25:48 Jorge Rivera vs Travis Lutter27:30 thoughts on greasing for fights 28:29 Jorge Rivera vs Andy Landen30:39 Jorge Rivera vs Solomon Hutcherson31:30 getting the call from the UFC 33:15 Jorge Rivera vs David Loiseau36:29 Jorge Rivera vs Lee Murray 38:36 interactions with Lee Murray 41:23 fighting in an empty arena 46:19 Jorge Rivera vs James Gabert50:18 Jorge Rivera vs Mark Weir52:22 Jorge Rivera vs Rich Franklin 54:46 Jorge Rivera vs Alex Reid57:44 Jorge Rivera vs Anderson Silva 1:00:30 Promoter Mario Ramos & Zach Tesler 1:00:57 experience with Dr Lenny Waice1:03:23 Jorge Rivera vs Danny Vega1:06:13 Street Wise Fight gear sponsor 1:08:20 Ranger Up clothing sponsor 1:11:52 Jorge Rivera vs Dennis Hallman1:12:47 Jorge Rivera vs Chris Leben1:14:06 cancelled bout with Alessio Sakara1:15:16 Jorge Rivera vs Tim Williams1:16:14 Jorge Rivera vs Kendall Grove 1:19:01 interview wrap up 1:19:29 outro/ closing thoughtsPlease follow our channels on Follow the MMA History Team on Instagram: MMA Detective Mike Davis @mikedavis632 Co Host Joey Venti @aj_ventitreRecords Keeper-  Andrew Mendoza @ambidexstressSocial Media Manager Andy Campbell  @martial_mindset_Thumbnails Julio Macedo  @juliosemacentoInstagram https://www.instagram.com/mmahistorypodcast?igsh=aHVweHdncXQycHBy&utm_source=qrSpotify https://open.spotify.com/show/3q8KsfqrSQSjkdPLkdtNWb?si=aL3D5Y3aTDi-PQZdweWL8gApple Podcast MMA History PodcastYouTube https://youtube.com/@MMAHistoryPodcast?si=bj1RBXTZ2X82tv_JOutro song: Power - https://tunetank.com/t/2gji/1458-powerMike - The MMA Detective - @mikedavis632 Cash App - $mikedavis1231Venmo - Mike-Davis-63ZELLE: Cutthroatmma@gmail.com / ph#: 773-491-5052 #MMA #UFC #NHB #MixedMartialArts #MMADetective #MikeDavis #MMAHistory #OldSchoolMMA #MMAPodcast #fightpodcast Thank You for your supportSupport the show

When you aren't the big dog team in sponsorships, it can feel like you get left out of considerations, meetings, and dollars.So how can we build a strategy to stand out?In this Episode, we dive into a listener question to talk through finding your team's unique edge, building stories around it, and executing it into your sales with brands.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

In sports sponsorship, there is usually a big breakdown between minor league and major league teams. Each has its unique benefits and advantages when it comes to selling and buying sponsorships.But what are those advantages for Minor League teams? How can they get the big brand dollars?This week, we dive into how your Minor League team can compete and how your Major League team can take a note from the minors for revenue growth.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

We have our 'normal' categories. Your Car brand, QSR, Bank, etc., that we all sell into. From an optics & legal perspective, they are all pretty 'safe'.But then, there are those categories that toe the line. That sometimes operates in that grey area.These are our Vice industries.In this episode, we dive into how to manage, de-risk, and align on how you can sell and manage those categories that aren't cut & dry from an optics perspective.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Your Logo & team IP has value. It is a connection to the relationships you have created with your fan base.So how can you carefully and properly monetize?In this episode, we dive into Licensing and how your team can add them to your sponsorship packages for maximum value.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Off-season, it's a time to regroup, reflect, and take a bit of a break. Right?Yes, absolutely...but there is also an opportunity to drive more engagement, connection, and revenue for your partners.In this episode of the Inches, we dive into 4 ideas that you can easily execute to help drive more connection and revenue for your sponsors in the off-season.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

We all know the common categories in sponsorships: QSR, dealerships, tires, etc.But what about that next step up, luxury brands? How can we close those...or even get them to care about our team and sponsorship assets?In this episode, we dive into the strategy your team can execute to find, pitch, and close luxury brands. You'll even find some luxury categories you never knew about.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Trends come and go. But when enough major brands start pulling back on the volume of assets in their sponsorship deals, it's worth paying attention.In this episode, we explore a critical shift in sponsor behavior: a move away from bloated asset lists toward lean, high-performing campaigns. Brands aren't looking for more inventory—they're looking for impact. And that requires a different mindset from sellers.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

We're back at it, diving into the thing shaping our industry. Artificial Intelligence.This time, how are our sponsors and brands using it to measure and evaluate your execution and results?In this episode, we dive into what we're seeing in the industry from a brand perspective and what it means for your property.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

We've all done it (hopefully). You take a job in a market where you aren't the biggest fish in the pond...or even the 4th biggest.But we still have a property that brings value. So, how do we convince brands when there are bigger entities they can invest in?This week, we dive into a listener question about selling sponsorships in a crowded market and how creativity can take you over the top.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

AI is transforming every industry—and sponsorship is no exception.In this episode, we unpack how artificial intelligence is reshaping the future of sponsorships. From smarter audience targeting to predictive analytics and real-time campaign optimization, we explore the real ways AI will impact how brands build partnerships, prove ROI, and connect with fans.If you work in sponsorship or brand partnerships, this is the episode you don't want to miss.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

In this inspiring episode of the Pu'u Muay Thai Podcast, Jonathan Puu welcomes Daniel Chacon of Denver Muay Thai to Teep Studios via Zoom. From arriving in the U.S. as a child refugee from Argentina to becoming a U.S. citizen, Muay Thai gym owner, and coach—Daniel shares the raw and emotional story of how martial arts transformed his life.Hear how a chance encounter with UFC legend Rich Franklin lit the spark that changed everything, and how Daniel now uses his platform to give back to the next generation of fighters. We also discuss:What it was like competing as an undocumented fighter for Team USAHow Daniel hustled through college, bar shifts, and teaching kids to afford trainingHis first trip to Thailand after years of waitingThe deep influence of legends like Ajarn ChaiWhat drives him to build a culture of purpose at Denver Muay ThaiWhether you're a fighter, coach, or simply love real stories of grit and growth, this episode is packed with insight, humor, and heart.

At the start of each year, Rich and Nick share their bold predictions for the trends shaping the sponsorship industry. Now that we're halfway through the year, it's time to check in—what's holding strong, what missed the mark, and what surprised us?In this episode, we revisit our January picks, break down what's actually happening in the field, and share what to watch next as the sponsorship landscape continues to evolve.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

What happens when your sport isn't on ESPN… but still has a die-hard community?Should you just stick with local sponsors? How can you unlock those bigger deals?We had a great listener question come in this week on this very topic.In this episode, we dive into the unique challenges and untapped advantages of selling sponsorships for niche and local sports. From roller derby to motorcycle racing, we explore how smaller sports can punch above their weight by offering hyper-targeted audiences, authentic engagement, and grassroots loyalty that big leagues can't match.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

When Rich & Nick started the Inches, it came from chats on sponsorships in Rich's office below Memorial Coliseum in Portland, OR.We would dive into all topics, sponsorships, and sports business with no agenda.Well, this week on The Inches, we decided to take it back to where we started...with no topic.We dive into topics ranging from youth sports investments, the growth of the women's leagues and what this means for sponsorships, and round it out with how the MLS will deal with going to a European schedule.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

If you work in sponsorships, it will happen. A brand doesn't want to sponsor your team directly...so they creatively try and reach your fans without the partnership.How do you prevent this from happening? How can you stop a brand from hijacking the most valuable asset you have as a sponsorship department...your ability to deeply connect with fans?In this episode, we dive into how to identify, manage, and work through sponsorship infiltration.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Brian continues his conversation with UFC Hall of Famer and MMA Legend Rich Franklin. In the second half of this two-part conversation, Rich and Brian discuss the power of consistency, what a Hall of Famer eats (and avoids at all costs), small steps to kickstart an aggressive life, and why they both gravitate toward hunting.  Watch the full episode on YouTube (Part 1 | Part 2). 

Sponsorship entitlements are among the most prized assets in our inventory—powerful tools that tie brands directly to the fan experience. But what are they really worth? And how do you sell them without underselling their impact?In this episode, we break down the true value of entitlements, how to position them, and smart strategies to manage and monetize them effectively. Whether you're selling the naming rights to a segment or locking in a long-term sponsor for a fan-favorite feature, this one's for you.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Rich Franklin is a legend, both inside and outside the Octagon. A middleweight title holder, and UFC Hall of Famer, Franklin built a career on toughness, fight IQ, and unbelievable resiliency—he once knocked out Chuck Liddell with a broken arm. Outside the ring, he's just as driven. In business, in faith, and in his health, Rich Franklin has an unbreakable spirit that keeps him pushing forward. In part one of a two-part conversation, Rich and Brian discuss MMA, his storied UFC career, that unbelievable fight against Chuck Liddell, and how his aggressive life only sped up after leaving the Octagon behind. 

The road we've taken has brought us to this... The first ever Ultimate Fighter finale. A historic night on Spike TV that saw three fights and one Kevin James.In the Middleweight finals, Diego Sanchez fights Kenny Florian. In the Light Heavyweight finals, Forrest Griffin and Stephan Bonnar have a moderately well-known contest. And, in the Main Event, Ken Shamrock returns to the octagon to test up-and-comer Rich Franklin.What does Cameron Diaz's failed reality show have to do with any of this? Tune in to find out!Want more from the hosts? - Alex and Julio discuss the freshest and most rotten movies on the Tomatometer in every episode of The Contrarians.- STEVE! has opinions all over Bluesky.- Joe talks about all sorts of wrestling related stuff on THE LATE NIGHT GRIN.

When the Economy Shakes, How Do You Keep Sponsors Steady?Economic downturns aren't new—and they're not going away. But when budgets tighten and uncertainty rises, your sponsorship revenue doesn't have to take a hit.In this episode, we explore proven strategies to maintain sponsor confidence, protect budgets, and even grow partnerships during turbulent times. From messaging shifts to value re-framing, learn how to not just survive—but thrive—when the market gets shaky.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Are you selling the emotion of sports—or just space on a banner?Sponsors crave passion, loyalty, and excitement—but what they're really buying is the inventory that gives them access to it.So, how do you make sure your sponsorship assets are actually delivering? And how can you confidently say they're working?In this episode, we break down how to manage, audit, and optimize your sponsorship inventory to drive real results—for your sponsors and your team.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

In sponsorships, numbers define our worth—but are all numbers created equal?Does the real value for sponsors come from reaching the largest audience, or is it about engaging the same fans more often?In this episode, we break down the impact of reach vs. frequency, how each influences sponsorship ROI, and how your team should be leveraging them to maximize value.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

$800M+ was spent on Super Bowl ads this year. That is an insane amount of money to reach probably one of the most captivated audiences in sports.So, were they successful?In this episode, we delve into the standout & dud commercials from Super Bowl LIX.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

If you are in sales, you've been met with this objection. You gave the pitch, you got the proposal ready, then right before it's time to sign...you get this objection;"I don't have the budget".In this episode of The Inches, we dive into how to work through this objection with your prospects, and how you can set up your sales meetings to make it less likely to come up.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Gone are the days when a simple logo slap was enough. Today, sponsors expect real fan engagement—activations that create memorable connections.But how do you ensure your activations actually work?In this episode, we break down the three critical questions you must ask to guarantee your activations drive value for both your team and your sponsors. Tune in to learn how to create experiences that go beyond branding and deliver real impact.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

It's 2025, the new year. A fresh start to reset, refocus, and refresh your sponsorship strategies going into 2025.Each year, Rich and Nick discuss five resolutions you should make in the new year as you continue to grow in the sponsorship industry.In this episode, we dive into the 5 we have for 2025.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Send a textEp 252 Joe Doerkson Early Career Deep DiveJoe Doerkson is Canadas first 50 Fight Club memberHailing from Manitoba Canada Joe Doerkson was a guy that had to make BIG sacrifices in order dedicate himself to a life of fighting. Having never said no to a fight, it will surprise you as to the opponents he faced and the pay associated with them. This interview is a walk through what we at the LOP would call a legendary career; a hard to track down interview with one of the sports more elusive fighters. Please share this interview and give Joe Doerkson the respect that he deserves.Ep 252 Joe Doerkson Early Career Deep Dive0:00 plugs/ promotions 0:42 Lytes out intro 1:01 Joey Venti's guest introduction1:25 interview start 2:17 current life 3:54 training with Giuseppe Denatale5:18 Joe Doerkson vs Patrick Cote 7:21 confusion after Patrick Cote fight 11:26 getting concussed during fights 13:08 Mt. Rushmore of Canadian fighters 14:44 turning down fights due to low pay 16:47 reason for becoming a fighter 20:01 Bas Rutten Invitational 16 man tournament 22:53 learning jiu jitsu for the first time 26:17 realizing becoming a fighter was possible 31:51 connecting with Monte Cox 33:42 not getting paid for Bas Rutten Invitational35:33 Joe Doerkson vs Chris Custer38:15 surreal feelings when being in the cage 41:31 Joe Doerkson vs Matt Hughes47:19 Joe Doerkson vs Mark Jaquith48:40 Joe Doerkson vs Lee Murray 52:53 Lee Murray taking responsibility for actions 56:34 showing up late to Mike Huesser fight 1:00:11 getting a call from Becky Levi 1:04:48 Joe Doerkson vs Adrien Serrano1:07:03 Joe Doerkson vs Mark Waters 1:10:40 cost of flights  1:12:23 being cornered by Rich Franklin 1:14:21 Joe Doerkson vs Ray McDaniel1:16:25 “cancelled bout” with Falaniko Vitale1:16:55 Joe Doerkson vs Stephan Potvin1:18:37 dealings with Stephan Patry1:20:38 Joe Doerkson vs Egan Inoue1:23:04 making a change after 3 straight losses 1:24:46 experience with Shawn Tompkins 1:28:24 Joe Doerkson vs Denis Kang 1:35:08 Super Brawl 30 1:40:11 Joe Doerkson vs Brendan Seguin1:41:43 Local Celebrity in hometown 1:44:15 taking a year off due to injury 1:45:29 Joe Doerkson vs Danny Anderson1:47:20 Joe Doerkson vs Riki Fukuda1:49:57 Joe Doerkson vs Chris Leben 1:58:36 getting the call for the UFC 1:59:44 Joe Doerkson vs Joe Riggs 2:03:01 Joe Doerkson vs Ed Herman2:05:04 career regrets 2:06:59 invited to hang with Biker gangs 2:10:07 Joe Doerkson vs Kalib Starnes 2:12:06 fights dealing with real life before fights 2:17:01 interview wrap up 2:18:37 Outro/ final thoughts #joedoerkson#canadammaSubscribe to the Lytes Out Podcast:https://www.youtube.com/@LytesOutClipsSocials: Facebook -https://www.facebook.com/groups/1027449255187255/?mibextid=oMANbwInstagram - https://www.instagram.com/lytesoutpodcast/iTunes - https://podcasts.apple.com/us/podcast/lytes-out-podcast/id1568575809 Spotify - https://open.spotify.com/show/3q8KsfqrSQSjkdPLkdtNWb Mike - The MMA Detective - @mikedavis632 Cash App - $mikedavis1231Venmo - Mike-Davis-63ZELLE: Cutthroatmma@gmail.com / ph#: 773-491-5052 Follow the #LOP team on Instagram: Chris - Founder/Owner - @chrislightsoutlytle Mike - MMA Detective - @mikedavis632 Joey - Assistant - @aj_ventitreTyson - Producer - @ty.green.weldingAndrew - Timestamps - @ambidexstressAndy - Social Media Manager - @martial_mindset_Support the show

Ep 252 Joe Doerkson Early Career Deep DiveJoe Doerkson is Canadas first 50 Fight Club memberHailing from Manitoba Canada Joe Doerkson was a guy that had to make BIG sacrifices in order dedicate himself to a life of fighting. Having never said no to a fight, it will surprise you as to the opponents he faced and the pay associated with them. This interview is a walk through what we at the LOP would call a legendary career; a hard to track down interview with one of the sports more elusive fighters. Please share this interview and give Joe Doerkson the respect that he deserves.Ep 252 Joe Doerkson Early Career Deep Dive0:00 plugs/ promotions 0:42 Lytes out intro 1:01 Joey Venti's guest introduction1:25 interview start 2:17 current life 3:54 training with Giuseppe Denatale5:18 Joe Doerkson vs Patrick Cote 7:21 confusion after Patrick Cote fight 11:26 getting concussed during fights 13:08 Mt. Rushmore of Canadian fighters 14:44 turning down fights due to low pay 16:47 reason for becoming a fighter 20:01 Bas Rutten Invitational 16 man tournament 22:53 learning jiu jitsu for the first time 26:17 realizing becoming a fighter was possible 31:51 connecting with Monte Cox 33:42 not getting paid for Bas Rutten Invitational35:33 Joe Doerkson vs Chris Custer38:15 surreal feelings when being in the cage 41:31 Joe Doerkson vs Matt Hughes47:19 Joe Doerkson vs Mark Jaquith48:40 Joe Doerkson vs Lee Murray 52:53 Lee Murray taking responsibility for actions 56:34 showing up late to Mike Huesser fight 1:00:11 getting a call from Becky Levi 1:04:48 Joe Doerkson vs Adrien Serrano1:07:03 Joe Doerkson vs Mark Waters 1:10:40 cost of flights  1:12:23 being cornered by Rich Franklin 1:14:21 Joe Doerkson vs Ray McDaniel1:16:25 “cancelled bout” with Falaniko Vitale1:16:55 Joe Doerkson vs Stephan Potvin1:18:37 dealings with Stephan Patry1:20:38 Joe Doerkson vs Egan Inoue1:23:04 making a change after 3 straight losses 1:24:46 experience with Shawn Tompkins 1:28:24 Joe Doerkson vs Denis Kang 1:35:08 Super Brawl 30 1:40:11 Joe Doerkson vs Brendan Seguin1:41:43 Local Celebrity in hometown 1:44:15 taking a year off due to injury 1:45:29 Joe Doerkson vs Danny Anderson1:47:20 Joe Doerkson vs Riki Fukuda1:49:57 Joe Doerkson vs Chris Leben 1:58:36 getting the call for the UFC 1:59:44 Joe Doerkson vs Joe Riggs 2:03:01 Joe Doerkson vs Ed Herman2:05:04 career regrets 2:06:59 invited to hang with Biker gangs 2:10:07 Joe Doerkson vs Kalib Starnes 2:12:06 fights dealing with real life before fights 2:17:01 interview wrap up 2:18:37 Outro/ final thoughts #joedoerkson#canadammaSubscribe to the Lytes Out Podcast:https://www.youtube.com/@LytesOutClipsSocials: Facebook -https://www.facebook.com/groups/1027449255187255/?mibextid=oMANbwInstagram - https://www.instagram.com/lytesoutpodcast/iTunes - https://podcasts.apple.com/us/podcast/lytes-out-podcast/id1568575809 Spotify - https://open.spotify.com/show/3q8KsfqrSQSjkdPLkdtNWb Mike - The MMA Detective - @mikedavis632 Cash App - $mikedavis1231Venmo - Mike-Davis-63ZELLE: Cutthroatmma@gmail.com / ph#: 773-491-5052 Follow the #LOP team on Instagram: Chris - Founder/Owner - @chrislightsoutlytle Mike - MMA Detective - @mikedavis632 Joey - Assistant - @aj_ventitreTyson - Producer - @ty.green.weldingAndrew - Timestamps - @ambidexstressAndy - Social Media Manager - @martial_mindset_Outro song: Power - https://tunetank.cSupport the show

RICH 'ACE' FRANKLIN! On the latest episode of 'MightyCast" w/ Demetrious Johnson, DJ welcomes UFC Hall of Famer & former Middleweight Champion Rich "Ace" Franklin! Timecodes 0:00 Intro 1:18 Welcome Rich Franklin! 2:50 Rich was a math teacher?! 4:38 How did Rich get into MMA? 10:20 DOORDASH: USE CODE MIGHTY2024 12:18 "I started training when I was 17..." 15:25 The Golden Era of MMA 25:45 Winning the UFC Middleweight title 26:45 How did life change after winning UFC title? 34:55 World champion diet 35:55 Sparring with DJ 39:38 Transitioning to ONE Championship 43:10 Differences between ONE Championship & UFC 49:40 Weigh cutting in ONE Championship 52:31 Rich's weight cutting process 59:04 Fights to look forward to in 2025 1:05:57 Why did Rich Franklin retire? 1:09:11 Fighting Prime Anderson Silva 1:11:13 Fighting Ken Shamrock 1:12:45 No Ducking in my day! 1:14:55 Thoughts on UFC lawsuit 1:19:21 Thank you Rich! 1:20:02 MIGHTY RECAP! 1:26:30 Sports Movies STINK! 1:29:44 Franklin's INSANE quality of opponents 1:34:55 Is Dan Henderson... BLACK?! Produced/edited by Michael Wonsover (@mwonsover on IG/Twitter)Edited by Nick Pappas (@nick_pappas44 on IG)

On Episode 3,512, the guys previewed the UFC card, went over all the latest news and then talked to Rich Franklin. They asked him about ONE championship but also got his take on RDR coming to UFC, Cris Cyborg one day possibly going for another belt and Mike Tyson vs Jake Paul.

Big news out of UFC means a stacked MK Friday. Luke and BC react to the news that Belal Muhammad is OUT of UFC 310 (Dec. 7) with a bone infection in his foot. Does it make more sense for UFC to keep Shavkat Rahkmanov on card in an interim welterweight title bout? Plus, once again Alex Pereira is offering to bail out the UFC. The company has reached out to him and Magomed Ankalaev about being the replacement headliner. Should Pereira make fourth appearance (and win) to close out 2024, how does that change FOY and P4P debate? Also, the fellas preview this weekends UFC Edmonton event and share their thoughts on the latest comments from DPP who reveals he would rather fight Khamzat Chimaev then Sean Strickland next. Is DDP-Chimaev the perfect main event for UFC to debut in Africa? Do you feel Chimaev or Strickland has a better shot at taking DDP's title? Lastly, the guys are joined by Rich Franklin, VP of ONE Championship, at noon! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Big news out of UFC means a stacked MK Friday. Luke and BC react to the news that Belal Muhammad is OUT of UFC 310 (Dec. 7) with a bone infection in his foot. Does it make more sense for UFC to keep Shavkat Rahkmanov on card in an interim welterweight title bout? Plus, once again Alex Pereira is offering to bail out the UFC. The company has reached out to him and Magomed Ankalaev about being the replacement headliner. Should Pereira make fourth appearance (and win) to close out 2024, how does that change FOY and P4P debate? Also, the fellas preview this weekends UFC Edmonton event and share their thoughts on the latest comments from DPP who reveals he would rather fight Khamzat Chimaev then Sean Strickland next. Is DDP-Chimaev the perfect main event for UFC to debut in Africa? Do you feel Chimaev or Strickland has a better shot at taking DDP's title? Lastly, the guys are joined by Rich Franklin, VP of ONE Championship, at noon! Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Brendan and Bryan have a quick drop in with UFC hall of famer, Rich Franklin and talk Rich's crazy workout routine, importance of running, odds he'll ever fight again surviving a zombie apocalypse and more. Also, current events around the world including rumors the Hell's Angels are riding to Colorado to battle Venezuelan gangsters, a 5yr old getting attacked by a mountain lion, a man randomly going potty in front of his neighbor's house and much more. DraftKings - Download the DraftKings Sportsbook app and use code: FIGHTER Hims - Start your free online visit today at https://hims.com/fighter Progressive - https://www.progressive.com/ O'Reilly Auto Parts - https://oreillyauto.com/FIGHTER JOYMODE - https://tryjoymode.com/fighter or enter code: Fighter at checkout for 20% off your first order