Podcasts about coachella valley firebirds

More inventory. More reach. More sponsors....more revenue?Not always.In this episode, we dive into why less can be more in sponsorships, and how you can drive the same revenue with less...but make it more meaningful for sponsors.-----The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds &  Coachella Valley Lakers and Nick Lawson, Co-founder of SQWAD.

That's a wrap, Firebirds' flock. Still chasing that forbidden fruit, CV falls to Colorado in the Pac. Division Finals, and a proverbial bow is tied upon season No. 4 of 'Birds' hockey. Join in for thoughts on the season that was, with a lineup of player exit interviews, including: Mitchell Stephens, Ville Ottavainen, Gustav Olofsson, Jake O'Brien, Jagger Firkus, Tyson Jugnauth, Lleyton Roed, Jacob Melanson, Nikke Kokko and Ian McKinnon.Questions or Comments on Fire & Ice? Get in touch with the host via this Text Message feature.

Many times, we don't own the building we play games in. For sponsorship, that means it can limit how we activate and sell.So how can we get past that to maximize our value and sales for sponsors.On this episode, we dive into ways you can creatively still create value in venue, even when you don't own the building.-----The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds &  Coachella Valley Lakers and Nick Lawson, Co-founder of SQWAD.

Can the 'Birds do it again? Needing to stave off elimination for the third time in as many playoff series with back-to-back wins, CV looks to force a deciding Game 5 vs. Colorado in the Pacific Division Finals. Get prepped via this Mid-Series Media Roundtable featuring Shad Powers and Andrew John from The Desert Sun, and Kevin McGlue, VP, Communications & Broadcasting and play-by-play voice for the Colorado Eagles.Questions or Comments on Fire & Ice? Get in touch with the host via this Text Message feature.

We've talked about it a ton on this podcast. Sometimes the best inspiration comes from seeing sponsorships outside of your own sport. Sometimes, it involves jumping out of your whole sporting event structure.On this episode, we dive into NASCAR and what we can learn for how the sport and organization activates brand sponsors on race day.-----The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds & Lakers and Nick Lawson, Co-founder of SQWAD.

Look up -- the Firebirds are soaring like, well, majestic avians. As for Eagles, they're up next. Join in for a Calder Cup Playoff semi-Roundtable episode, featuring CV forward John Hayden getting peppered with questions from the host, alongside The Desert's Sun Shad Powers and Andrew John. Lace-up this full prep for Coachella Valley vs. Colorado in the Pacific Division Finals.Questions or Comments on Fire & Ice? Get in touch with the host via this Text Message feature.

It's a winner take all tonight from Toyota Arena as the Ontario Reign and Coachella Valley Firebirds meet for Game 5 of the Pacific Division Semifinals. Cam McGuire and Paige Capistran chat with Andrew Lord and Joe Hicketts following the Reign's 6-2 loss in Game 4 Thursday.

The Ontario Reign look to close out the Coachella Valley Firebirds tonight from Acrisure Arena in Game Four of the best-of-five Pacific Division Semifinals. Cam McGuire and Paige Capistran recap Tuesday night's 2-1 win and hear from Andrew Lord/Logan Brown following the victory.

The Ontario Reign begin their quest to the AHL Calder Cup tonight hosting the Coachella Valley Firebirds in Game 1 of the Pacific Division Semifinals after a first round bye! Cam McGuire and Paige Capistran discuss the matchup and speak with forward Jared Wright.

Onward! For the fourth consecutive season in their brief and oft-brilliant history, the Firebirds play on to the second round of the Calder Cup Playoffs. A major cog in the engine: This episode's guest, CV forward Oscar Fisker Mølgaard (copy/paste -- nice!). Lace-up this Round 2 preview for 'Birds vs. Ontario Reign, and ready the holsters for a "Desert Shootout" segment with The Desert Sun's Andrew John.Questions or Comments on Fire & Ice? Get in touch with the host via this Text Message feature.

The price of sports sponsorships have gone up dramatically over the last 10 years. Which makes sense. Sports have never been more popular and viewed.But what does this mean for the whole ecosystem? And how might smaller teams take advantage of this?In this episode of The Inches, we dive into conversation around how high prices means a fragmented market, and how your brand or team can navigate it.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Watch on YouTube: https://youtu.be/sXhNxazZXN4 In episode 338 of the Glass and Out Podcast, Coachella Valley Firebirds assistant coach Stu Bickel stops by to chat. Bickel is a great example of a coach who has taken all the information he was fed as a player, evolved it, and made it his own as he has embarked on his coaching journey. Bickel grew up just outside of Minneapolis and would go on to star for Eden Prairie High School. After two seasons in the USHL, he joined his hometown University of Minnesota Golden Gophers, but after one season, as an undrafted free agent, he decided to bet on himself and make the jump into professional hockey. The move paid off, as in his fourth season, he appeared in 69 games with the New York Rangers. While not formally a coach at this stage, we sense that the first player he ever coached was himself. He needed to define his strengths and weaknesses and evolve his game into one that would enable him to contribute on a nightly basis in the National Hockey League. That is now a job he's doing full-time today, developing defencemen for the NHL's Seattle Kraken, the parent club of the Firebirds. Listen as he shares his process for improving defencemen, the importance of being good on the breakout, and the power of video as a teaching tool. Secure your TCS Live ticket: https://thecoachessitelive.com/ Download the TCS app: https://www.thecoachessite.com/app Start your 30 Day Free Trial: https://www.thecoachessite.com/ Learn more about our presenting sponsors: Hudl: hudl.com/tcs Biosteel: BioSteelTeams.com/Glassandout

With the regular season now in the books, the 'Birds advance to the playoffs for the fourth time in as many campaigns. Up next: A best-of-three, first-round duel with the Bakersfield Condors. Get your goose loose with some postseason prep via a visit with defenseman Gustav Olofsson, and stay tuned for a playoff-centric "Desert Shootout" segment with Shad Powers, sports & leisure editor for The Desert Sun. Questions or Comments on Fire & Ice? Get in touch with the host via this Text Message feature.

Coachella & Stagecoach, 2 concerts that consume the city of Indio in the Coachella Valley. The city almost doubles in size across 2 weekends.Brands notice...and they put their creative hats on to stand out and activate.So what can we learn in sponsorships from these activations?Luckily we have boots on the ground with Rich Franklin, and on this episode of the Inches we dive into what he's noticing around the event and how it can help you rethink your sponsorships.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

The Seattle Kraken are moving on from Ron Francis, the first GM in team history and the President of Hockey Ops for the past season. The guys give lengthy reactions to this bombshell news and respond to fan questions about it. Plus, an interview with Kraken prospect and Coachella Valley Firebirds defenseman Tyson Jugnauth. Segments include Goalie Gear Corner, Weekly One-Timers and What's Good?SUBSCRIBE! ENJOY! REVIEW!

With the 'Birds staying hot and the season winding down amid a taut Pac Division seeding race, join in for a media mind-meld featuring the host visiting with: Shad Powers (Sports & Leisure Editor at The Desert Sun); Andrew John (Sports Reporter at The Desert Sun); and Tim O'Brien (Sports Director at NBC-Palm Springs/In-arena host and Rinkside Reporter at Acrisure Arena/Weekday morning host at 102.7 FM).  Questions or Comments on Fire & Ice? Get in touch with the host via this Text Message feature.

The sponsorship model is shifting. Brands want engagement, data, and proof - not logo placements. Not passive inventory.So why do most of what we sell in sponsorships consist of logo placement?In this episode, we dig into why passive sponsorship assets are dying, what's replacing them, and how your team can get ahead of the curve before your next renewal conversation.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

The San Jose Barracuda (38-21-2-2) fired 37 shots on net Sunday afternoon but fell to the Coachella Valley Firebirds (37-21-5-0), 4–1, at Acrisure Arena.

The San Jose Barracuda (38-21-2-2) fired 37 shots on net Sunday afternoon but fell to the Coachella Valley Firebirds (37-21-5-0), 4–1, at Acrisure Arena.

With the regular season finish line in sight, the Firebirds have found flight at just the right time. A key reason? Trade deadline acquisition Cooper Marody. Join in as the seasoned forward discusses his dual talents for hockey pucks and guitar plucks, and stay tuned for a "Desert Shootout" segment with reporter Andrew John. Questions or Comments on Fire & Ice? Get in touch with the host via this Text Message feature.

We all know digital inventory is a must have in any sponsorship department today.But how can you build it? How do you price it? How do you manage it successfully?On this episode we have Digital Sponsorship vet and expert Alex Kopilow from SponCon to answer all those questions and more.Check out Alex's sponsorship newsletter, SponCon. A must subscribe in the industry.https://sponconsports.beehiiv.com/--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

With the 'Birds' regular season flying toward a pivotal final stretch, lace-up this visit with CV's leading scorer, centerman Logan Morrison. And ready the holsters for a "Desert Shootout" segment with Shad Powers, Sports & Leisure Editor for The Desert Sun.   Questions or Comments on Fire & Ice? Get in touch with the host via this Text Message feature.

It's a big year in sports. Winter Olympics, Summer World Cup, and global events that ignite entire countries.These events build emotion; brands want to be a part of them.But how can your local sports team funnel that excitement into authentic sponsorship opportunities?On this episode of The Inches, we dive into how your team can transform national excitement into big wins for your local sponsorship departments.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

With the 'Birds hitting the season's homestretch, get in net for this visit with Hockey Hall of Famer and CV's TV/radio analyst, Grant Fuhr.Questions or Comments on Fire & Ice? Get in touch with the host via this Text Message feature.

The Man is Back: With the 'Birds at the All-Star break, join in for a special episode featuring a visit with CV's inaugural head coach, Dan Bylsma. From his time in the desert to his season with Seattle, Bylsma recalls his recent hockey journey (and, for good measure, shares both his Olympic experience from 2014 and 2026 Olympic insights). Lace-up a conversation you won't soon forget, and stay tuned for a "Desert Shootout" segment with Shad Powers.Questions or Comments on Fire & Ice? Get in touch with the host via this Text Message feature.

The new inventory sweeping sports in the U.S. over the last decade...jersey & uniform patches.A great awareness piece, but what is the actual value? And how can you make sure that it doesn't clash with the nostalgia of sports?On this episode, we dive into how your team should be thinking about your next jersey patch sale and the brands you pitch to.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

He'll make you think, he'll make you appreciate and, yes, he'll make you laugh. With CV riding a seven-game point streak, lace up this compelling visit with Firebirds' netminder Jack "The Laffer" LaFontaine, and stay tuned for a "Desert Shootout" Q&A with reporter Andrew John.Questions or Comments on Fire & Ice? Get in touch with the host via this Text Message feature.

The San Jose Barracuda (21-13-1-2) fell to the Coachella Valley Firebirds (22-12-4-0), 4–3, on Wednesday night at Acrisure Arena, as rookie Carson Rehkopf recorded a hat trick to lead the Firebirds to their sixth consecutive win.

The San Jose Barracuda (21-13-1-2) fell to the Coachella Valley Firebirds (22-12-4-0), 4–3, on Wednesday night at Acrisure Arena, as rookie Carson Rehkopf recorded a hat trick to lead the Firebirds to their sixth consecutive win.

Mike Benton, Everett Fitzhugh and Al Kinisky with the Jan. 20 episode of Kraken Weekly, joined with an update on the AHL's Coachella Valley Firebirds with broadcaster Evan Pivnick. See omnystudio.com/listener for privacy information.

The new year brings new trends, new things to pay attention to as our industry evolves.We'll never be 100% right, but each year we dive into our predictions for the 2026 year in sponsorships.In this episode, come along with us as we shell out 6 predictions for the sponsorship industry in 2026.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

As the season nears the midway point and the 'Birds find some flutter, pull back the front office curtain via this visit with Troy Bodie, CV's VP of Hockey Operations, and stay tuned in for a "Desert Shootout" segment Q&A with Shad Powers.Questions or Comments on Fire & Ice? Get in touch with the host via this Text Message feature.

As the 'Birds turn the calendar to 2026, whiteboard this visit with CV assistant coach Brennan Sonne, and stay tuned for a "Desert Shootout segment" with reporter Andrew John.Questions or Comments on Fire & Ice? Get in touch with the host via this Text Message feature.

Mike Benton, Everett Fitzhugh and Al Kinisky with the Dec. 22 episode of Kraken Weekly from Honda Center in Anaheim, where the Kraken are preparing to face the Anaheim Ducks. Joining the crew this week is Evan Pivnick, broadcast voice of the Coachella Valley Firebirds. See omnystudio.com/listener for privacy information.

The San Jose Barracuda (15-9-1-1) couldn't complete a third-period comeback on Wednesday night, falling 4–2 to the Coachella Valley Firebirds (14-7-3-0) at Acrisure Arena. San Jose erased two separate deficits and tied the game midway through the third period, but Coachella Valley pulled away late with the go-ahead goal and an empty-netter to secure the win.

The San Jose Barracuda (15-9-1-1) couldn't complete a third-period comeback on Wednesday night, falling 4–2 to the Coachella Valley Firebirds (14-7-3-0) at Acrisure Arena. San Jose erased two separate deficits and tied the game midway through the third period, but Coachella Valley pulled away late with the go-ahead goal and an empty-netter to secure the win.

The year is winding down. Out of office posts are on the rise. It's a great time to relax and enjoy a bit of a break.But what are a few things that you can do as the year winds down in sponsorship to help jumpstart the 2026 year?In this episode, we dive into 5 things you can do these last weeks of the year to put yourself in a position to thrive as we kick off the new one.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

With a third of the season (nearly) in the books, join in for this collection of (fairly) learned hockey media minds, as the host rountables with The Desert Sun's Shad Powers and Andrew John, and Blake Arthur of KESQ.Questions or Comments on Fire & Ice? Get in touch with the host via this Text Message feature.

Premium events are where sports pull out all the stops—energy at a peak, fans fully immersed, every moment engineered to feel unforgettable.But what can teams learn from these marquee moments and apply to their own game-day experienceThis week on The Inches, we dive into a recent visit to the F1 Las Vegas experience and takeaways that can maximize your experience at your own games.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

What a find: Firebirds' forward J.R. Avon joins in to chat about the trade that brought him to the desert, his stellar start with the 'Birds and lessons learned from his stepfather, NHL legend Steve Larmer. Lace-up this fresh, pre-Thanksgiving episode and stay tuned for a "Desert Shootout" Q&A segment with The Desert Sun's Shad Powers.Questions or Comments on Fire & Ice? Get in touch with the host via this Text Message feature.

We call it free sports. It's overtime, it's extra innings, it means the regulation game time you paid for just got extended.Most of the time, it is one of the most exciting moments in sports.But should that just be a 'given' for sponsors? Or can you sell into this unique space?This week, we dive into how your team can sell overtime assets and the value it can bring to your brand sponsors.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

When you aren't the big dog team in sponsorships, it can feel like you get left out of considerations, meetings, and dollars.So how can we build a strategy to stand out?In this Episode, we dive into a listener question to talk through finding your team's unique edge, building stories around it, and executing it into your sales with brands.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

The San Jose Barracuda (1-2-0-0) fell to the Coachella Valley Firebirds (1-2-1-0) 6-3 on Wednesday night at Tech CU Arena. In the loss, Kasper Halttunen scored his first of the year and third in the AHL.

The San Jose Barracuda (1-2-0-0) fell to the Coachella Valley Firebirds (1-2-1-0) 6-3 on Wednesday night at Tech CU Arena. In the loss, Kasper Halttunen scored his first of the year and third in the AHL.

In sports sponsorship, there is usually a big breakdown between minor league and major league teams. Each has its unique benefits and advantages when it comes to selling and buying sponsorships.But what are those advantages for Minor League teams? How can they get the big brand dollars?This week, we dive into how your Minor League team can compete and how your Major League team can take a note from the minors for revenue growth.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

What do Ranger School grit, cutting-edge robotics, and Burgundy wine have in common? This lively episode of Big Conversations, Litte Bar with Patrick Evans & Randy Florence traces an extraordinary journey from West Point and the DMZ to the operating room and, now, the tasting room. Our guest, Dr. Patrick St. Pierre, an Eisenhower Medical Center orthopedic surgeon and Level 4 sommelier—explains how military discipline shaped his calm in high-stakes surgeries and why staying cool matters when complications arise. He shares the origin story of his goat-based rotator cuff research, the development of Mako robotic shoulder replacements, and a behind-the-scenes tale from Indian Wells when a timely ankle injection helped pave the way to a championship. We also explore smart retirement: don't retire from something—retire to something. For him, that's education, judging, and curating wine, including a new role directing selections for a local wine & cheese shop. Plus: Tommy John myths, Coachella Valley Firebirds medicine, and why not every rotator cuff tear needs the knife.Takeaways:Military training built composure for complex surgeries and leadership.Early research using goats advanced rotator cuff healing insights.Helped develop FDA-cleared Mako robotic shoulder replacement techniques.Not all rotator cuff tears require surgery; rehab often works.Tommy John surgery is effective but not a guaranteed comeback.Memorable moment: treating an ankle before a title match at Indian Wells.Retirement works best when you transition to a purposeful passion.Achieved Level 4 WSET; now teaches, judges, and curates wine locally.#BigConversationsLittleBarPodcast #PatrickEvans #RandyFlorence #SkipsLittleBar #McCallumTheatre #MutualBroadcastingSystem #CoachellaValleyResidents #SkipPaige #DrPatrickStPierre #EisenhowerMedicalCenter #DesertOrthopedicCenter #RoboticShoulderSurgery #MakoRobot #WestPoint #RangerSchool #WalterReed #IndianWellsTennisGarden #CoachellaValleyFirebirds #BurgundyWine #Level4Sommelier

We have our 'normal' categories. Your Car brand, QSR, Bank, etc., that we all sell into. From an optics & legal perspective, they are all pretty 'safe'.But then, there are those categories that toe the line. That sometimes operates in that grey area.These are our Vice industries.In this episode, we dive into how to manage, de-risk, and align on how you can sell and manage those categories that aren't cut & dry from an optics perspective.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Your Logo & team IP has value. It is a connection to the relationships you have created with your fan base.So how can you carefully and properly monetize?In this episode, we dive into Licensing and how your team can add them to your sponsorship packages for maximum value.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Off-season, it's a time to regroup, reflect, and take a bit of a break. Right?Yes, absolutely...but there is also an opportunity to drive more engagement, connection, and revenue for your partners.In this episode of the Inches, we dive into 4 ideas that you can easily execute to help drive more connection and revenue for your sponsors in the off-season.--The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

On this episode of the Sound Of Hockey Podcast, the guys discuss the latest news that Rick Tocchet has been hired by the Philadelphia Flyers and consider what that might mean for the Seattle Kraken. They also go Down on the Farm, where the Coachella Valley Firebirds' season has come to an end. Segments include Bad Boys, Weekly One-Timers, and What's Good? SUBSCRIBE! ENJOY! REVIEW!