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Rebecca Feferman has worked at the intersection of sports, entertainment, and culture in PR, strategy, production, content, BD, and brand management for a number of years. She founded her consultancy — “The FefCo” — and has worked with clients like Katie Nolan, MSG Networks, Bill Simmons, SA Spurs, & many more. Prior, she produced a Beto O'Rourke documentary that aired on HBO, worked with SXSW and started SXSports, and before that worked for ID Public Relations in LA representing clients like John Krasinski, Casey Affleck, and more. She first broke into the industry with Warner Bros. Pictures after graduating from University of Michigan. Originally from Albuquerque, New Mexico, she now also serves on the Advisory Council for the UT Austin Center for Sports Communication & Media and also lectures at UT Austin. In addition to her lengthy and outstanding background, she's a hilarious and witty person, a friend of the show, and an amazing person. Connect with Rebecca:Website: thefefco.comLinkedin: https://www.linkedin.com/in/rebeccafeferman/IG: @thefefco; https://www.instagram.com/thefefco/ Timestamps:0:00 Foreword2:15 Intro3:41 How Fef helped produce a Beto O'Rourke Documentary6:59 How Rebecca started the infamous “blue-out” tradition at The University of Michigan13:33 What it was like working in Public Relations with companies like Warner Bros. and big names like Casey Affleck and John Krasinski?Working on epic movies: Oceans 11, Matrix revolutions, Mystic River with Clint Eastwood, + more24:34 The funniest person Fef worked with and the wildest story of her time working in the industry27:41 How Fef started SXSports during her time working with SXSW36:45 What it was like working with names like Ronda Rousey, Megan Rapinoe, and more through SXSports38:21 How Fef moved to Austin to work on herself after years of focusing more on her career; implications of self-development vs work prioritization in society, advice from Fef41:59 The one constant in Fef's career that's allowed her to accomplish anything she's been doing46:01 Value of self-awareness; There is no correct path, there's only your path47:30 What Fef wishes she would've known earlier in her career49:18 What The FefCo does, what it's like having worked with clients like Bill Simmons and Katie Nolan53:35 What Fef thinks about the future trajectory of the sports media space?A new culture that wants to feel personally spoken to, niche authentic audiences55:37 What are some skills that people should work on that want to work in and break into the entertainment space?56:59 Fef's thoughts on “Women in Sports”1:01:16 Last tips for people trying to break into the sports industry Podcast info:Podcast website: https://smartalecshow.comRSS feed: feed:https://feeds.simplecast.com/ngBH2BfMSpotify: https://open.spotify.com/show/634MOIW582k2STgC06Rvl9?si=Zr4Fmx2nR6mqaeWNpFCfQQ&dl_branch=1Apple podcasts: https://podcasts.apple.com/us/podcast/the-smart-alec-show/id1577614268Amazon Music & Audible: https://music.amazon.com/podcasts/96993c84-1664-4a67-921d-9b731fbdca99 Connect with Alec on Social:- Linktree to all platforms: https://linktr.ee/smartalec Recorded in November 2020
Politics is the theme this week as we discuss election and political documentaries, review KNOCK DOWN THE HOUSE, and Bart interviews David Modigliani of RUNNING WITH BETO. Group Review Documentary: KNOCK DOWN THE HOUSE (2019) / USA (Director: Rachel Lears / Producers: Rachel Lears, Robin Blotnick, Sarah Olson) Now playing on Netflix Film Featured in Interview Portion: RUNNING WITH BETO (2019) / USA (Director: David Modigliani / Producers: David Modigliani, Rebecca Feferman, Greg Kwedar, Rachel Ecklund, Nancy Schafer, Michelle Modigliani) Now playing on HBO Other Films Mentioned: American Dharma / 2018 (Director: Errol Morris) American Factory / 2019 (Directors: Julia Reichert, Steven Bognar) The Brink / 2019 (Director: Alison Klayman) The Eternal Jew / 1940 (Director: Fritz Hippler) Fahrenheit 9/11 / 2004 (Director: Michael Moore) Fahrenheit 11/9 / 2018 (Director: Michael Moore) The Legend of Cocaine Island / 2018 (Director: Theo Love) Man with a Movie Camera / 1929 (Director: Dziga Vertov) Run Like the Devil / 2018 (Director: Steve Mims) Street Fight / 2005 (Director: Marshall Curry) Time for Ilhan / 2018 (Director: Norah Shapiro) Triumph of the Will / 1935 (Director: Leni Riefenstahl) Weiner / 2016 (Director: Josh Kriegman, Elyse Steinberg) This Changes Everything / 2018 (Director: Tom Donahue) Where’s My Roy Cohn? / 2019 (Director: Matt Tyrnauer) Timestamps: 03:00 - Intro conversation about immigration documentaries 15:40 - Group review of KNOCK DOWN THE HOUSE 25:13 - Bart interviews David Modigliani of RUNNING WITH BETO 44:20 - Doc Talk Links to reviews/interview by Christopher Llewellyn Reed: Hammer to Nail review of KNOCK DOWN THE HOUSE Hammer to Nail transcription of KNOCK DOWN THE HOUSE interview Website/Email: www.fogoftruth.com disinfo@fogoftruth.com Credits: Artwork by Hilary Campbell Intro music by Jeremiah Moore Editing by Christopher Llewellyn Reed Transitional music by BELLS (thanks to Christopher Ernst)
"For us it's gotta be about innovation across the board...for 'The Tour', we've gotta make sure we're doing everything we can to meet our fans on the platforms where they are and bring them some amazing stuff." Sloane Kelley, Senior Director of Content at the PGA Tour, joins the show to discuss her storied career working in digital for brands such as Coca-Cola, Harry Potter, Buffalo Wild Wings, Dell and more. Beginning agency-side, Sloane gives us some insight into transitioning from working with many brands to working on one brand. She also touches on the conference she founded, as well as her choice of incorporating social good into her work and how that continues with The Tour's mission of charity. Golf may not be widely known as an innovative and tech-driven league; however, Sloane begs to differ as she lets us in on some of The Tour's digital strategies elaborating on how they are very tech-driven using analytics, mobile, social and storytelling to enhance the fan experience. Lastly we touch on the future of the game and the hot topic of virtual reality (VR) as Sloane briefs us on how they are using VR, including some pointers on how content creators in other sports can begin to experiment with it. [You'll notice my dog Missy barking early in the episode. I typically edit things like this out, but she died of congestive heart failure at 11 yrs. old 24 hrs. later so I felt it a fitting tribute to leave her in as that was reflective of her personality.] Mentions include: Sloane on Twitter BFG Communications GeekEnd The Creative Coast "Start Something that Matters" by Blake Mycoskie Warby Parker The Players Championship The Masters Oculus Rift SXsports Ep.56: Rebecca Feferman, Director of SXsports Strivr Labs Miguel Angel Jimenez Top Golf Ep.33: Tim Oliver, Golf Digest AD SkratchTV My next guest is Dylan Boyd. Dylan is the Managing Director of the Dodgers Accelerator, a sports startup accelerator in partnership between the L.A. Dodgers & R/GA Ventures. Prior to R/GA, Dylan ran the Nike+ Accelerator and is an advisor to many startup companies. Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers. You can also show your support for the podcast by joining the community and keeping it sponsor-free. Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter and Dribbble.
"It's not just how sports and technology intersect, but also the way that sport unites us as humanity, and what kind of impact it has on our culture, and what kind of impact our culture has on it... " In 2011, I attended South by Southwest Interactive in Austin, Texas. It was one of the greatest experiences of my professional life. In recent years, SXSW has launched a new convergence track called SXsports, a sports focused track on tech, business, data, media and more. On this week's episode, Head of SXsports Rebecca Feferman joined the podcast to talk SXsports and the future of sports & technology. We touch on Rebecca's past as a PR pro in Hollywood before moving to ATX during the recession & landing at SXSW. Rebecca gives us the low down on the history of SXSW and specifically where the idea for SXsports came from. We discuss the involvement of athletes & coaches in tech, VC and innovation when it comes to the #sportsbiz and learn about SXsports' mission to bridge sport & culture. Lasty, Rebecca gives us some tips on what to do & see whilst in ATX for the massive festival and let's us know where to register and find the soon-to-be-released speaker lineup. **Update: The panel and speaker lineup was released today. Mentions include: @RebFef on Twitter SXsports NFL Films Hard Knocks ESPN 30 for 30 Grantland Bill Simmons Adam Silver of the NBA is SXsport's featured speaker SXsports 2015 panels Soundcloud playlist SXsports 2014 panels Soundcloud playlist Kliff Kingsbury panel at SXsports 2014 Art Briles, Baylor Football Head Coach Kevin Kelley, Pulaski Academy (Arkansas) Football Head Coach Son of the Congo, a Serge Ibaka documentary by Grantland Our next is Ashley Strauss, Director of Creative Services for Mississippi State Athletics. I'll be heading down to Starkville, MS to interview Ashley and experience the Bulldogs' football gameday first hand. We're planning something out of the ordinary for this one as well so be on the lookout on twitter. Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers. Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter and Dribbble.
"If you are gonna wake up every day and you are gonna go to a job that you truly love and you're truly passionate about and it makes you happy, then it doesn't matter if you're pigeonholed." Alexandra Mount is a lady of many talents. Not only do those talents include design, but also athleticism (she played D1 lacrosse), a sense of humor and resilience. On this week's episode, Alex joins the podcast to discuss her rise in an extensive and ambitious sports career to the biggest sports brand in the world where she's currently an art director for the Consumer Product division of the NFL. Alex tells her story including playing lacrosse at Boston University while majoring in graphic design to her chance meeting while teaching sailing classes to what happened to be the wife of SME Branding's Ed O'hara. Her career lead her from SME to an ambitious and persisitant sports design job search which included walking directly into MLB Advanced Media in Chelsea Market in Brooklyn. Alex discusses her search, perseverance and her eventual landing at Madison Square Garden where she worked on projects for the New York Knicks and the New York Rangers. Many in this industry are afraid of getting pigeonholed as a "sports designer", Alex gives her point of view on this and we reveal some of the multiple avenues in the sports industry one can work and create in. We dive deep into discussion about the growth of the game of lacrosse, specifially women's lacrosse and the importance of women's sports. Lastly, Alex touches on what she does day-to-day at the NFL as she describes her internal department gives us some ideas of what the NFL Consumer Product Division is working on in regards to lifestyle branding and products. Mentions include: Alex Mount on Twitter Right Amount Design SME Branding Ed O'hara Episode 31: T.J. Harley MLB Advanced Media in Chelsea Market, Brooklyn IMG College Michelle Cruz, Senior Art Director, New York Red Bulls Red Bull's Red Bulletin The Art of Flight Paul Rabil (lacrosse) Episode 5: Steve Vollmer, Jr. Our next is Rebecca Feferman. Rebecca is the head of SXsports, the sports & technology track at the world renown South by Southwest conference in Austin, TX. Rebecca will be joining the podcast to give us some insight into the conference's offerings this upcoming year for the sports track and discuss the future of sports, startups and technology. Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers. Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter and Dribbble.
Rebecca Feferman, Head of SXsports joins us to discuss one of the fastest growing sports business events of the year that takes place each March in Austin, Texas. Jon Mugar, Founder of The Basketball Tournament, a winner take all, single-elimination tourney where the winning team takes home $1M, also joins us for a conversation. TBT will feature dozens of ex NBA players. Kyle Nelson, Co-Founder and CMO of MVP Index, stops by to discuss the first index that measures the digital brand value of over 20,000 professional athletes, plus their associated teams and leagues. read more
Rebecca Feferman, Head of SX Sports, part of the SXSW lineup in Austin, Texas, joins us to discuss her growing event and how YOU could land a spot as a panelist or featured conversation at the 2015 SX Sports lineup. Peter Ruppe, President of Alchemy Global and former senior executive with Nike stops by to discuss the sports business space and what Alchemy Global is doing to be unique. We also discuss NBA free agency and World Cup soccer. Follow us on Twitter @SBRadio.