Podcast appearances and mentions of sue wadden

Do you ever feel stuck when it comes to helping your customers choose colors? Or maybe you're not sure how to market your painting services effectively? In this episode of PaintED, host Torlando Hakes sits down with Sue Wadden, Director of Color Marketing at Sherwin-Williams, to discuss the power of color in the painting industry. Here's what you'll learn: Why color is such a powerful tool for transforming spaces and personalizing homes How to overcome the challenges of color selection and close more sales The importance of incorporating color marketing into your business strategy How to leverage Sherwin-Williams' Pro Color Toolkit to inspire your customers and grow your business Tune in to discover how to unlock the potential of color and take your painting business to the next level! Find More Episodes on PCA Overdrive: https://www.pcaoverdrive.org/painted-show PCA Overdrive is free for members. Not a member? Download the app on the Apple Store or Google Play and enjoy a 7 day free trial! Become a member: https://www.pcapainted.org/membership-resources/

Watch today's episode on YouTube: https://bit.ly/InsideDesignYouTube Listen to today's episode here: https://spoti.fi/3I46Lve or wherever you get your podcasts. In this episode of Inside Design with Kandrac & Kole Podcast, Sue Wadden of Sherwin Williams joins us to share the upcoming year's color forecast and the highly anticipated Color of The Year.  Each year, she works in collaboration with the Global Trendsight Team, a group of color and design professionals within the company, to put together the Colormix® Forecast. This year, Sherwin-Williams is celebrating the 15th Anniversary of Color of the Year with MORE than just one color. This milestone could not be confined to a single hue, which is why the brand is launching its first ever Color Capsule of the Year. Tune into the first episode of Sherwin Williams debut Podcast to hear more about these on the Collections “Colormix Podcast. https://www.sherwin-williams.com/en-us/color/colormixology Go to Sherwin Williams Colormix 2025 to see these colors and order samples. https://www.sherwin-williams.com/en-us/color/color-collections/colormix-forecast/2025 KEY TAKEAWAYS: 1.  Sherwin Williams for the first time in 15 years introduced a “Color Capsule of the Year” for 2025 rather than a single color. 2.  The 9 colors in the capsule show a usable way to see a collection of trend colors and how they work  3.  Sherwin Williams White Snow SW9541 has great coverage and is their top performing white for walls, cabinets and ceilings with excellent luminosity and brightness   SPONSOR:This episode is sponsored by Currey and Company. https://www.curreyandcompany.com/ Currey is an Atlanta-based second-generation, family-owned producer of beautiful residential and contract lighting, in-stock case goods and upholstery, and a wide range of statement making accessories that we have relied on for the past 19 years! Currey has a brand-new website with several new features! Just a few that we will be using are the true freight calculator, a configurator for multi-drop pendants, several ways to search and the ability to make project boards. Live inventory and shipping within 48 hours on in-stock products makes last minute pieces easy to get. All of this and outstanding customer service. Currey will be launching two new product categories in High Point – 12 bath sink vanities and 12 cordless lamps — more than 250 new products total. They are also bringing a major extension to their outdoor lighting line, including multiple finishes for the first time. KANDRAC & KOLE BIOVoted one of “Atlanta's Top 20 Residential Interior Designers” by the Atlanta Business Chronicle, Kandrac & Kole Interior Designs is an acclaimed design firm with two decades of experience serving residential and commercial clients. Their work has been featured in leading publications across the US.  Since 2005, Joann and Kelly have built a respected partnership. They are renowned for their dynamic personalities, distinctive use of color, and unique custom designs. Frequently invited to share their insights at industry events and on design panels, they are recognized as diligent business operators who remain approachable and genuine, radiating constant positive energy. In 2018, they used their infectious energy to launch their podcast, “Inside Design with Kandrac & Kole.” This lively, weekly conversation, where Joann and Kelly share design and industry insights, became so popular that they introduced a series of bonus episodes, “The Inside Scoop with Joann and Kelly,” in 2024.  Their dedication to the power of interior design also extends to their charity work throughout the U.S. and Guatemala. SERIOUS QUOTE“Focus on your likes, not your wants.You may not want to exercise, but you like how it makes you feel.You may not want to write, but you like the feeling of accomplishment.You may not want to wake up early, but you like the calm beauty of morning.Wanting is the desire you feel before doing something. Liking is the satisfaction you feel after doing something. Let your likes guide you.” —James Clear FUNNY QUOTE – “Forecasting trends is easy – just pick something random, wait 10 years, and pretend you saw it coming all along!” Thank you Sue for joining us! A special thank you to our team Russ Riba with Podcast Studio Network (www.podcaststudionetwork.com) who handles our production and engineering services and to Gayle Mahoney of Gayle Mahoney Branding and Design (www.gaylemahoney.net) for post-production and marketing of the podcast. Also, thanks to Currey and Company FOR THEIR SPONSORSHIP! SOCIAL MEDIA HANDLES https://www.facebook.com/kandracandkole/ https://www.instagram.com/kandrackole/ https://twitter.com/KandracKole/ https://www.pinterest.com/kandrackole/   www.kandrac-kole.com

Find More Episodes on PCA Overdrive: https://www.pcaoverdrive.org/ask-a-painter PCA Overdrive is free for members. Not a member? Download the app on the Apple Store or Google Play and enjoy a 7 day free trial! Become a member: https://www.pcapainted.org/membership-resources/ Learn more here: https://www.sherwin-williams.com/.../sw-art-stir-meet-sue... Color Resources for Contractors: https://www.sherwin-williams.com/painti.../color/color-tools https://www.sherwin-williams.com/.../herramientas-de... Color Tool Kit https://www.sherwin-williams.com/.../color-tools/toolkit https://www.sherwin-williams.com/.../kit-de-herramientas... Attend a PCA event for FREE! Scholarship applications: https://www.pcapainted.org/event-scholarships/ Want a LIVE Masters Class in your area? Contact Marsha at the PCA mbass@pcapainted.org and we can arrange it for you! https://app.be.live/ytsmZZsSU9Zsk5h6MhcbmWixPnMKBpkE/guest PCA member companies are 15x larger, more profitable and more stable than the average painting company. How did they do this? PCA's Business Training: https://www.pcapainted.org/business-training/ Link to the PCA's event page: https://www.pcapainted.org/events/ Sherwin-Williams Paint Pros #swcolorlove

In this conversation, Sue Wadden and Emily Kantz from Sherwin-Williams discuss the impact of color on health, safety and wellness. They explain how different colors influence mood and mental health, and recommend specific colors for creating calming environments. They also discuss Sherwin-Williams' annual color mix and color forecast, and how it reflects and influences public health and wellness trends. Additionally, they highlight Sherwin-Williams' products that contribute to health and safety, such as odor-eliminating and air-purifying paints. Finally, they address the company's marketing efforts to cater to the growing demographic of older adults and their specific needs for aging in place. The conversation covers topics such as welfare, health, safety, and sustainability in the paint industry. It also delves into the color forecasting process and the impact of color in our lives. The guests discuss personal experiences with Sherwin-Williams colors and the possibility of a color forecast specifically for older adults. They also explore the expansion of the conversation on color and the next phase of the paint industry as GenXers age.TakeawaysColor has a significant impact on mood and mental health, and specific colors can create calming environments.Sherwin-Williams' annual color mix and color forecast reflect and influence public health and wellness trends.Sherwin-Williams offers products that contribute to health and safety, such as odor-eliminating and air-purifying paints.The company is mindful of the growing demographic of older adults and their specific needs for aging in place. Welfare, health, safety, and sustainability are important considerations in the paint industry.The color forecasting process involves a workshop where themes and a color of the year are determined.Personal experiences with Sherwin-Williams colors highlight the impact of color in interior design.There is potential for a color forecast that takes into account the changing vision of older adults.Expanding the conversation on color and sharing knowledge is a goal for the future.Color has a significant impact on our lives and can transform spaces.As GenXers age, there may be a shift towards hiring professional painters for safety reasons.Chapters00:00 Introduction and Job Roles04:06 Color and its Impact on Health and Wellness10:28 Color Mix and Color Forecast17:23 Influence of Color Forecast on Health and Wellness Trends25:19 Sherwin-Williams' Products for Health and Safety35:05 Differentiating Sherwin-Williams' Paint Products42:08 Microbicidal and Odor-Eliminating Paints46:00 Marketing to the Aging Population46:57 Welfare, HSW, and Sustainability49:15 Color Forecasting Process51:23 Personal Experience with Sherwin-Williams Colors52:54 Color Forecast for Older Adults53:31 Expanding the Conversation on Color55:15 Impact of Color in Our Lives56:21 Next Phase: Aging GenXers and Professional PaintersSupport the showwebsite: https://homedesignsforlife.com/Email: homedesignsforlife@gmail.com

Join us for an energetic conversation with Sue Wadden, Color Marketing Director, color expert and longtime employee of Sherwin Williams. Sue Wadden shares the Color of the Year along with a new collection of colors for 2024 called Anthology Volume One. Listen and watch as Sue explains what's entailed in making these trends forecasts and the meaning behind the shades that are chosen.   KEY TAKEAWAYS: Check out the new way Sherwin Williams is reporting color trends with the new Anthology Volume One collection of 48 hues organized by color family. Listen to Sue Wadden, Director of Color Marketing explain the work involved and the meaning behind how the Color of the Year is chosen. Go to https://www.scoty.com to read more about the Color of the Year. Spend some time on the Sherwin Williams website viewing beautiful images of the Color of the Year and the Anthology collection of colors used in rooms, on walls, cabinetry, and trim. You can order color chips and Peel and Stick samples at https://www.swsamples.com if you are a homeowner and if you are in the trade, connect with your Account Executive. Designer samples can be ordered now with your Pro+account at https://www.sherwin-williams.com/account/register    RESOURCE LINKS: Kandrac & Kole Website Kandrac & Kole on Instagram Kandrac & Kole on YouTube   BIO:  Kandrac & Kole was voted one of Atlanta's Top 20 Residential Interior Designs by the Atlanta Business Chronicle and has been featured on HGTV as well as in The New York Times, Atlanta Homes & Lifestyles, Better Homes & Gardens, Southern Home Magazine, and many others as well as participants of the One Room Challenge Spring 2020. Kandrac & Kole has established a well-known reputation for their approachable, dynamic personalities, signature use of color and pattern, and one-of-a-kind, custom designs. As industry experts for residential and commercial design, Joann Kandrac & Kelly Kole share upbeat and entertaining narratives regarding their design projects, travels, and personal stories on their popular blog, their podcast, and via national speaking engagements. Joann and Kelly's love and commitment to the power of interior design also extends towards their charity work throughout the U.S. and Guatemala.   GUEST BIO: Sue Wadden is the Director of Color Marketing for Sherwin Williams. Sue began her career at Sherwin Williams in 1998, as an interior designer and color marketing specialist. Today, as Director of Color Marketing, Sue is the face and voice of color for Sherwin-Williams and responsible for the overall vision and philosophy of color leadership.  SPONSOR:  Today's episode is sponsored by Esteem Media. Esteem Media is home to leading national and local media brands in the luxury home design, fine wine, and content marketing education focusing on connecting professionals and consumers around their passions and businesses. Some of their upcoming events include a Design Influencers Pop-Up event at the Dallas Market Center on November 7, 2023. Check it out at Designinfluencersconference.com. The Luxury Home Design Summit returns to the Chatham Bars Inn in Chatham, Massachusetts May 20-22, 2024. Registration opens at the end of September and will build upon the enormous success of its previous four events. https://luxuryhomedesignsummit.com Lastly, they are announcing their new name and venue – Design Influencers Leadership Conference in Napa February 10-12, 2025. The new format maintains the event's traditional and core content of design influencer marketing education and brand/influencer connection programs, while tackling new opportunities and challenges in operations and marketing that have become crucial for leaders of influential design business to master. In addition, the special benefits of its new home destination, Napa Valley, will be incorporated in the event experience. Look for registration and travel details in late fall of 2023. Check it out here - https://designinfluencersconference.com   QUOTES:  Funny Quote “My job has this cool thing, where if you do your job very well you get to do other peoples jobs too.” - Anonymous  Serious Quote “Enough courage to get started + enough sense to focus on something you're naturally suited for + enough persistence to stay in the game long enough to catch a few lucky breaks + a lot of hard work. There's your recipe” - James Clear 

You just got the house of your dreams but how do you make it feel like your home? We talk to home stager Nikki Watson from Dallas, Texas to get home design tips on picking furniture, utilizing wood, and whether you should avoid the painted accent wall for modern wainscoting. Sue Wadden from Sherwin-Williams explains how they will help you pick the best color paint for your home, what paint colors are popular, and how you can make sure your home has good color flow. REALTOR® Angel Piontek from Virginia talks about smart home tech and the important question of can a television actually be too big. And NAR Deputy Chief Economist Jessica Lautz discusses which home renovation projects bring homeowners the most joy. Also, Melissa Dittmann Tracey shares whether flat roofs or solar roofs are hot or not.

You just got the house of your dreams but how do you make it feel like your home? We talk to home stager Nikki Watson from Dallas, Texas to get home design tips on picking furniture, utilizing wood, and whether you should avoid the painted accent wall for modern wainscoting. Sue Wadden from Sherwin-Williams explains how they will help you pick the best color paint for your home, what paint colors are popular, and how you can make sure your home has good color flow. REALTOR® Angel Piontek from Virginia talks about smart home tech and the important question of can a television actually be too big. And NAR Deputy Chief Economist Jessica Lautz discusses which home renovation projects bring homeowners the most joy. Also, Melissa Dittmann Tracey shares whether flat roofs or solar roofs are hot or not.

In life, we come across people who change us. Some in small bits, some larger but they, in some way shape our journey and inform who we become. Two of those individuals in my life left us last week. What I find so interesting about it is that these two individuals and i interacted for about one hour each yet they had an immense impact on my life. That led me to think about you, those who listen to the show, this podcast and it reminded me that is the reason that I do this, in the hopes that what I do could impact others, that it could have a lasting impact on your life and shape your journey. You might be wondering about who these people were. One was actor Tom SIzemore who you might recognize from Heat, Saving Private Ryan and countless others. The second was Wayne Shorter, legendary jazz musician. I interviewed both of these icons and each had a sizable impact on me and inform the way I think about things. Wayne Shorter told me a story about how he envisioned his music as a journey, bigger than an instrument playing notes with a band for fans. An actual journey of life, this became a philosophy for him and his story made me think about the journey we all take, the work we create and how that composition changes us. Tom Sizemore left an indelible mark on me. He told a story about being saved by a friend. That reminded me that none of us get to impact points along that journey without others along the way. So, a journey is nothing without the people along the way. Just wanted to share that and remember 2 people who made a tremendous impact on me in a very short amount of time. I'm Josh Cooperman and this is Convo By Design with a colorful conversation for this year's International Builders Show in Las Vegas. Nothing changes the nature and language of design more than color,  right? While I can't see you, many are nodding, others are shaking their heads because we in the industry can rarely agree on anything like this and that is just a small part of what makes the current state of design so amazing and wonderful.  We shouldn't be agreeing about anything related to design or color. The moment we all begin to love something and think it permanent, we lose finding what's next and I hope that never happens. I also think that very cycle is what transitions design thought leadership and trending ideas to the trendy, which I believe is when creative ideas die. The following is a conversation I had with Sue Wadden, director of color marketing for Sherwin Williams. We were talking about color and the opportunities designers and specifiers have with Sherwin Williams family of products. We'll get to that, right after this. Thank you, Sue. Loved our chat and I'm looking forward to doing this again soon.  Thank you Convo By Design sponsors, ThermaSol, Moya Living and Design Hardware for your partnership. I appreciate you and I love the way you support the design industry. For those listening who want to learn more, please check the show notes for links. Thank you for listening to the show. I know now more than ever, there are a lot of shows out there and you chose CXD. I appreciate you and I hope you found this episode to be a great use of your time because that is my goal. Let's do this again shall we? Say, next week? Until then, be well and take today first. -CXD

So, you bought your home and have moved in. Now it's time to make it your own. But where do you even start? REALTOR® and home designer Addie Mulry explains how she works with her clients to help them reimagine their homes. She walks through the steps: What is normally the first thing to be updated; how to overhaul your kitchen without a complete renovation and adjust your floors without replacing them; and how to pick colors. And speaking of home colors, Sue Wadden from Sherwin-Williams talks about how paint can transform your living space and what colors are trending this year. Eric Huffman from Crutchfield discusses home entertainment systems and how to pick that perfect TV for your home. Lastly, Melissa Dittmann Tracey lets us know if scalloped edges on furniture and fabrics are hot or not!    

So, you bought your home and have moved in. Now it's time to make it your own. But where do you even start? REALTOR® and home designer Addie Mulry explains how she works with her clients to help them reimagine their homes. She walks through the steps: What is normally the first thing to be updated; how to overhaul your kitchen without a complete renovation and adjust your floors without replacing them; and how to pick colors. And speaking of home colors, Sue Wadden from Sherwin-Williams talks about how paint can transform your living space and what colors are trending this year. Eric Huffman from Crutchfield discusses home entertainment systems and how to pick that perfect TV for your home. Lastly, Melissa Dittmann Tracey lets us know if scalloped edges on furniture and fabrics are hot or not!    

Today is a show that we wait for all year long! We are thrilled to welcome Sue Wadden, Director of Color Marketing for Sherwin Williams back for her fourth year to discuss the new Colormix Color Forecast for 2023. Sue began her career at Sherwin Williams in 1998, as an interior designer and color marketing specialist. Today, as Director of Color Marketing, Sue is the face and voice of color for Sherwin-Williams and responsible for the overall vision and philosophy of color leadership. Sue shares her favorite colors and we chat about fun color mixes we are loving for kitchen and bath design. Tune in to get a behind the scenes scoop of the 2023 palette and hear Sue's take on what colors are trending for commercial spaces. IN THIS EPISODE:  [02:10] A brief introduction of Sue's job and why Sherwin Williams is a leader in the color forecasting area.  [03:30] The research and technology behind color forecasting.  [08:36] 2023 Color Pallets: Terra.  [14:11] Sue's favorite colors.  [16:05] Trending colors for commercial spaces.  [20:10] The future of kitchen and bath design and other favorite colors. KEY TAKEAWAYS: The average time it takes a person to paint a space – from the idea to paint – is 102 days.  White is the most popular color year after year, because when in doubt people default to a safe neutral color. The color forecast helps push the color envelope and lets people imagine themselves in new spaces and colors. The 2023 forecast name is Terra and plays off the essential colors of the earth. The four pallets are Biome, Lore, Nexus, and Origen. RESOURCE LINKS: Episode 43: Guest – Sherwin Williams Director of Color Marketing – Sue Wadden Episode 90 - Color Forecast 2021 With Guest Sue Wadden – Director of Color Marketing FOR Sherwin Williams Episode 116: Color Marketing Trends with Sue Wadden Sherwin-Williams 2023 Colormix Forecast The Design Influencers Conference - August 17-20 BIO:  Sue Wadden is the Director of Color Marketing for Sherwin Williams. Sue began her career at Sherwin Williams in 1998, as an interior designer and color marketing specialist. Today, as Director of Color Marketing, Sue is the face and voice of color for Sherwin-Williams and responsible for the overall vision and philosophy of color leadership.  Kandrac & Kole was voted one of Atlanta's Top 20 Residential Interior Designs by the Atlanta Business Chronicle, and has been featured on HGTV as well as in The New York Times, Atlanta Homes & Lifestyles, Better Homes & Gardens, Southern Home Magazine and many others as well as participants of the One Room Challenge Spring 2020. Kandrac & Kole has established a well known reputation for their approachable, dynamic personalities, their signature use of color and pattern and their one of a kind, custom designs. As industry experts for residential and commercial design, Joann Kandrac & Kelly Kole share upbeat and entertaining narratives regarding their design projects, travels and personal stories on their popular blog, their podcast and via national speaking engagements. Joann and Kelly's love and commitment to the power of interior design also extends towards their charity work throughout the U.S. and Guatemala. Kandrac & Kole Website Kandrac & Kole on Instagram

We love finding new products when we attend High Point Market so we were thrilled when we met our guest there, photographer Lannie Hall. His company name is Eikones Studio, which is the Latin word for “images”. In this episode, we ask Lannie about his photography background, artistic style, and much more. Tune in as we get all the details on the future of his business!   In this episode: [02:30] Lannie's start in photography, his classical training, and starting Eikones Studio [06:00] Using his 35-year business and marketing experience in his photography [10:00] Researching locations and subjects for his shoots [15:00] Using museum paper and glass to display photographs and framing styles [21:00] How Lannie pivoted his business during Covid and successfully ignited sales offers for loose prints   Key Takeaways: Being flexible as a business owner is always important- you can see this in dealing with the aftermath of Covid complications. Being able to pivot and transition can help sustain and even elevate your business You don't always have to start out in the business you end up in- sometimes other careers and life experiences can help you be able to build a business you love.    Quotes: "Kids Today: Finds out school is canceled via text. Me: Had to wake up at 6am and watch the bottom of the TV screen like an NBA draft." - Anonymous   “A good photographer is one that communicates a fact, touches the heart, and leaves the viewer a changed person for having seen it.  It is, in a word, effective” - Irving Penn   Links Mentioned: sherwin-williams.com https://eikonesstudio.com/   Sponsor: This episode is sponsored by our go to paint brand Sherwin Williams. If you are thinking about getting your interior painted like so many of our clients, we want to bring your attention to the Emerald Designer Edition paint by Sherwin Williams. The Emerald Designer Edition paint has a luxurious, smooth, and uniform finish that comes in 200 colors and is a paint and a primer in one. This line of paints boasts a collection of brighter, cleaner, whites that we refer to all the time. As quoted by Sue Wadden, Director of Color Marketing, “Achieve a showstopping, transformation with these brighter whites, just-right blues and greens, complex grays and beiges, and more muted tones of classic hues.”  Check out all the new colors at www.sherwin-williams.com or visit your neighborhood store.

As the Director of Color Marketing at Sherwin-Williams, Sue reflects on her early beginnings choosing bridge colors, to now creating some of her favorite colors included in the 2022 color palette, titled MODE. We also discuss the 2022 Color of the Year! MODE is a collection of 40 trend colors, with each color hand-selected to welcome a truly wondrous transition.  Described as the ‘queen' of Sherwin-Williams, Sue Wadden delves into the difficulties during COVID and how color schemes are cyclic throughout the decades. In This Episode: [00:55] Introduction Sue Wadden. [03:21] What does Sue Wadden do at Sherwin-Williams? [05:30] How did COVID-19 affect the 2022 palette? [09:30] Moving towards nature inspired colors. [13:10] Why you should view the MODE color palette on the Sherwin-Williams website. [14:00] Opus color palette urban vibe re-emerging. [16:00] The new season of 2022 and the digital space. [20:00] Why you shouldn't freak out if you have last season's colors. [22:15] Nostalgic design and familiarity. [23:40] Annual Atlanta paint color event. [27:00] Sue Wadden's favorite colors Key Takeaways:  Covid19 has affected the direction of new color trends. Urban and nostalgia design are and will be trending. Colors and color schemes evolve over time. We're also moving towards warmer, nature inspired colors. Meet Sue Wadden Sue Wadden has been the interior designer and resident expert for color at Sherwin-Williams for the last 17 years. She lends insight and expertise to choosing new colors and invites you to share in her inspiration. Some of her favorite colors approaching 2022 include Evergreen Fog (the 2022 color of the year), dark charcoals, and Anonymous (SW 7046) an earthy, warm gray. One of her big goals is to “help designers and specifiers by developing the right color resources to help make their businesses grow.” She graduated from the Cleveland Institute of Art in 1998 before starting at Sherwin-Williams as a designer in the Design Studio. Once she moved to the Diversified Brands Division she was able to focus her attention on consumer color programs and is the inspirational voice of color for Sherwin-Williams. Resources:  https://www.sherwin-williams.com/ https://www.linkedin.com/in/sue-wadden-b110687 Quotes:  I just want to know why my clothes only get stuck on the door handle when I'm in a bad mood. It's not what you broadcast to everyone else that determines the trajectory of your life; it's what you whisper to yourself behind closed doors that has the greatest power and influence. - Watson Kennedy Sponsor:  We are thrilled to tell you that this episode of Inside Design is sponsored by Jaipur Living.  If you haven't listened to Episode 107 with Yash Ranga from Jaipur, it is a must. Jaipur Is one of our favorite rug partners. Interior Designers agree since 95% of customers rate Jaipur Living as better than other rug companies. Jaipur has won the last 2 Dallas ARTS Awards and 3 design awards last year at Domotox in Germany. When we talked to Yash on Episode 107, we learned all about the unparalleled depth and breadth of support that Jaipur has for their artisan rug-makers and their communities with a unique doorstep entrepreneurship model. The more we learn about Jaipur, the more we love them, so we encourage you to visit jaipurliving.com.

In this Pro-Talk podcast, Patrick talks to Sue Wadden, director of color marketing at Sherwin-Williams about how paint colors get their names, how color trends emerge, and what comes after a decade of gray.

Wadden began her career as a color expert at Sherwin-Williams in 1998, as an interior designer and color marketing specialist.  Today, as director of color marketing, Wadden is the face and voice of color for Sherwin-Williams, responsible for the company's overall vision and philosophy of color leadership. With over 20 years of color marketing experience, Sue is an expert in color development, palette strategy, consumer, specifier and commercial color insights, color styling and trend forecasting.  Wadden serves as editorial advisor to STIR® magazine for design professionals and takes an active role in interfacing with consumer and trade media on topics surrounding color.JOIN SUE WADDEN AND CRAIG BUNDREN AS THEY DISCUSS:00:46 - The role of Director of Color Marketing - responsible for strategy of color for Sherwin Williams01:31 - Getting to name colors 01:51 - No, it's not like naming nail polish colors 02:05 - The color names are permanent 03:00 - There are 30,000 colors in the database and they each have to be unique 04:40 - Getting an internship at Sherwin Williams 06:32 - People don't realize how many paint brands Sherwin Williams is responsible for 07:37 - How do all the different people look at color? The paradox of choice 09:20 - As a paint contractor you're an applyer of color, the client chooses 11:26 - They don't want people to be angry they can't find the right color 12:45 - Sending free color chips directly to the consumer 12:53 - We keep learning, but we're not sure where it's going to go 14:28 - 157 Shades of white paint 17:40 - Sue uses her own house as a canvas to test out the colors 19:06 - Sue sees complexity in color - a combination of thousands of pigments 22:00 - Sponge painting and crazy color combinations of the 90s23:00 - Craig's dad's office was Hunter Green 23:30 - The one thing you can count on in design is that you're going to see it again 25:24 - The importance of grey and white 26:24 - We're seeing more color come in 29:29 - Commercial and residential are on the same color cycle 30:30 - The colors are based on a ton of research 31:50 - Being held accountable to metrics and tracking 32:48 - The greatest influence on the direction of color34:30 - Moving toward comfort colors 36:00 - Technology has an impact on our color choices because of the blue light from the screens42:00 - Some colors range from popularity of 5 to 10 years44:10 - People are starting to have a deeper emotional connection to color 46:15 - Relying on fan favorites but still try to keep it fresh  CONNECT WITH SUE WADDEN:SHERWINWILLIAMS.COMSWCOLORFORECAST.COMSUBSCRIBE TO THE CHROMATIC PODCAST:iTunesSpotifyLEARN MORE ABOUT CRAIG BUNDREN AND THE CRAIG BUNDREN ART FOUNDATION:Chromatic Podcast Site: www.Bundren.fmChroma Magazine: www.ChromaMag.comBundren Building Arts Foundation: www.Bundren.orgBundren Painting: www.Bundren.comHost: www.CraigBundren.comPlease subscribe to the podcast, and if you enjoyed this interview, please share with your friends and colleagues and leave a 5-star rating and review.Thanks for listening and sharing. 

Welcome to one of our favorite topics with one of our favorite guests – Sue Wadden, the Director of Color Marketing for Sherwin Williams.  This is Sue’s third appearance on our podcast – we could listen all day to her insights about trends, world events, fashion etc. and how they relate to color.  Before we get started, we wanted to let you know that Episode 90 is sponsored by Helser Brothers hardware. If you are giving your house a refresh during Covid quarantine like so many other Americans, we hope that new window treatments are a part of those improvements. We urge you to look at all that Helser Brothers has to offer as they are our #1 go to company.  Go to HelserBrothers.com and be sure to check out the Artefice collection for a minimalist, contemporary designs that is all forged iron. Also check out their Catalina Outdor collection which is zinc coated for extra weather resistance.  Sue’s background: Fill us in on all you do and how it came to be! Color marketing group  You might not realize that we participated in one of the CMG’s 2-day Basecamp virtual workshops to help forecast colors for North America in 2021. It was a ton of brain work so we appreciate the work you guys do to forecast these colors and trends even more than we already did!! Colormix color forecast 2021 -  Described on the SW website as the Rhythm of Color. Rhythm is the secret to how the natural world stays in step. The same sense of balance applies to our personal sense of nature through how we live — and how we design. Fast and slow. Quiet and expressive. Virtual and physical. See it take shape in 40 trend colors, presented in four palettes designed to bring your own rendition of rhythm to beautiful life. For show notes and mote visit: https://www.kandrac-kole.com/our-podcast

Join me and Sue Wadden, the Color Marketing and Design Manager for Sherwin-Williams, on the podcast this week where we reflect on color trends and forecasts and discuss how they’ve been affected by the current pandemic. We talk about the recently announced ‘Color of the Year’ and how it was chosen for the top spot,  and why you shouldn’t hold back from working with bright, bold, colors if that’s what you love! Get full show notes and more information here: https://rachelcannonlimited.com/52

Charleston Home and Design Radio Show Feed

Charleston Home and Design Radio Show Feed

Sue Wadden is the Director of Color Markeing at Sherwin-Williams. We talk about 2021 Colormix Color Forecast, a collection of 40 hues across four storytelling palettes that designers and homeowners can expect to see more of in 2021. https://www.sherwin-williams.com/

Intro – We are thrilled that Sue Wadden, the Director of Color Marketing for Sherwin Williams, agreed to join us again, this time to discuss the Colormix 2020. Discusses her working career and how she landed at Sherwin Williams and became Director of Color Marketing Sue Wadden’s background: Mantra Heart Alive Play Haven Colormix Forecast 2020 – What it is, how the collection was built and why these palettes speak about wellness and nurturing. Who participates? Who makes up the team, how many and their background? How long it takes to build these palettes 45 colors Sue’s favorite Other than interior designers and the general public, who uses this information? process Why this color was selected color of the year - Naval SW6244 More Details - You can go to http://wwww.sherwinwilliams.com to see videos of the 5 color themes.

I have a really fun conversation from the Programming Lounge presented by Convo By Design at the WestEdge Design Fair. This talk is called Colormix Forecast 2019. The conversation features Sue Wadden and Michael Plank from Sherwin Williams. As directors of Color Marketing for Sherwin Williams, they put together an amazing presentation and you can hear it here. Now, this talk was a challenge for me to put together for you because Sue and Michael have the visual presentation of color and striking images over music. As this is a podcast, it would be odd to have you listening to music and trying to visualize what the images actually are. I was there for this talk and watched it live and what I noticed while editing this was that something amazing happened. I have experienced this before, but this time was more extreme for me. Listening to Sue and Michael explain their color palate was more expressive to me than hearing and seeing it together. ARTICLE 's TRADE ONLY Program: CXD.Article.com An amazing opportunity exclusively for those in the trade. There have been studies that suggest that the brain is malleable in that when one sense is lost, others become stronger to compensate. I tried something here and listened to the recording of this talk and after, tried to compare the experience. What I found was that the colors I visualized while listening to Sue and Michael were more vivid AND more personal to me because I attached suggested colors like “dark rich blues” and “vivid yellows” to my own experiences as opposed to the images provided in the presentation. I’m not sure what’s happening here, but it was a really wonderful experience and I hope you can feel the same sensations, it was pretty cool and the best part for me was that I left feeling truly inspired. Color can do that. Before we get into this conversation with Susan and Michael from Sherwin Williams, I want to thank you for listening and invite you to join in the conversation, you can find us @ConvoByDesign on twitter and @ConvoXDesign with an ‘X” on Facebook and Instagram. You can also find videos from these conversations on our YouTube channel, again search Convo By Design and you will find over 150 videos from some of your favorite guests, including the following. If you like the show, please send it to a friend so they can join our design community. Thanks for listening, enjoy the show. #Design #Architecture #ConvoByDesign #SubZeroWolf #SnyderDiamond #VONDOM #Article #SherwinWIlliams #Color #ColorMix2019 Convo By Design - http://www.ConvoByDesign.com Snyder Diamond - http://www.SnyderDiamond.com Vondom USA - http://www.Vondom.com Sherwin Williams - https://www.sherwin-williams.com

1.  Intro – Kelly and I have always been huge fans of Sherwin Williams so we are thrilled that Sue Wadden, the Director of Color Marketing is our guest today 2.  Sue Wadden’s background A.     Where she grew up B.     Where she attended college C.     Her working career and how she landed at Sherwin Williams and became Director of Color Marketing D.    Someone that has inspired or encouraged her and why 3.  Colormix Forecast 2019 A.     The process B.     The participants on the team C.     How long it takes D.    The reason for 42 colors E.     A quick rundown of the 6  “themes” F.     Sue’s favorite G.    Who uses this information other than interior designers and the general public 4.   Things people would find interesting about Sherwin Williams

Sue Wadden, director of color marketing at Sherwin-Williams, announces Sherwin-William’s 2019 color of the year, how it was chosen, and what you can expect to see in this contemporary hue in the next year.   --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/interiorsandsources/support

In the first of a two-part episode, EiC Kadie Yale discusses color theory and the history of Sherwin-William’s color of the year with Sue Wadden, director of color marketing.  --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/interiorsandsources/support