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Hey Green Junkie,What if everything we've been taught about food storage is wrong? What if I told you that your food is going bad quicker than it needs to because you've been told to store food incorrectly?Improper food storage is a massive contributor to this planet's high amount of food waste and it can be avoided.So today, I brought on Toni from Abeego Wraps to talk to us about how we should actually be storing our food to prevent food waste and make the food that we buy, last longer. In this episode I will touch on the following:The issue with how we preserve our foodsWhy you should stop storing things in airtight containersWhy composting isn't always the best way to prevent food wasteThe actual cost of wasting foodWhat to use to store your food properlyWhy food storage hacks don't always workIf you love this podcast be sure to leave a review and share a screenshot of this episode to your IG stories. Tag @thisisstephaniemoram so I can shout you out and publicly say thanks. Thanks for listening and being here.Your green bestie,Xoxo StephanieHang With ToniAbeego WebsiteInstagramFacebookTikTokLinkedInYouTubePrevious Episodes Mentioned#41. Slow and Easy Living With Emily Padan#55. Eliminate Food Waste One Meal at a Time#63. Reducing Waste in the Kitchen With Anne Marie Bonneau Follow Me on InstagramFollow Me on TikTokFollow Me on LinkedinFollow Me on TwitterWanna go the extra green mile? Binge (and download) my complimentary audio series to reduce your waste and learn how to consume less in just five days!Produced by: Alecia HarrisMusic By: Liz Fohle
This episode of The Leadership Standard podcast with host Gair Maxwell features an inspiring conversation with Toni Desrosiers—a Canadian entrepreneur who disrupted the billion-dollar plastic wrap industry by inventing the first reusable beeswax food wrap: Abeego. Becoming the trailblazer of a global movement, Toni has been featured on Dragon's Den (watch her pitch here!), won the 2018 TELUS Trailblazer Award, had Abeego named the Best Reusable Food Wrap by America's Test Kitchen, named a Woman of Influence, and so much more. Those 14 years ago, Toni Desrosiers was looking for a natural way to store her food and ended up discovering a way to disrupt the fully mature, billion-dollar industry of plastic wrap. Through extensive experimentation (and looking to lemon peels, cheese rinds, and onion skins for inspiration) she developed Abeego, the sustainable food wrap on a mission to “Keep Food Alive” by protecting it from air, light, and moisture while allowing it to breathe. The self-adhesive wrap can last over a year with proper care (hand-washed with cold water). HEAR TONI'S INSIGHT ON: [7:33] The difficulty of disrupting a billion-dollar industry & sticking to your gut [10:41] Why she made the intentional decision NOT to patent her invention [13:59] How she had to “Kill Her Darlings” and what this can do for business [18:02] How having a “typical male's name” has given her the upper hand in some business scenarios (like Dragon's Den!) [22:47] What advice she would give to other women on their entrepreneurial journey [30:49] Why Abeego is a B Corp certified company implementing socially and environmentally responsible practices into every aspect of business [23:35] Her definition of leadership ABOUT ABEEGO Abeego is the original reusable beeswax food wrap that keeps fresh food for longer than ever imagined. Sold online and in countries around the globe, it's your ticket to reducing food waste at home. Learn more on the Abeego website here!
Why compete when you can innovate? Many entrepreneurs drop their prices as low as they can to compete with existing products on the market, but that's a sure-fire way to lose out. Instead of fighting for a market you don't even want, take a new angle: what makes your product better? What makes it different? What does your customer want, and what price are they willing to accept? When you price around those ideas, your business will be capable of weathering any economic storm.In this episode, Christina invites Toni Desrosiers to talk about how an effective pricing strategy can help manage a company's growth. They also tackle the correct pricing structure for a company looking to do business for good: making a profit is good, but you can make a change too. Finally, Toni highlights the essence of finding the right investors for your business. Do you want to know what revenue model is right for your business? Stay tuned to this episode! Episode Highlights[03:27] The Journey of Abeego[06:46] Toni's Bootstrapping Strategies[09:03] Growing Business During Challenging Times[14:33] Racing to the Bottom[17:23] Abeego's Downsizing[20:55] About SheEO[27:46] Toni's Key Takeaways from the Dragons' Den[32:02] Paying Employees More Than a Living Wage[35:03] Generating Profit and Creating Impact[39:30] Increasing RevenueResources:Visit our website for more insights on choosing the suitable revenue model and pricing strategy on the Her CEO Journey™ podcast.Connect with Christina: Website | LinkedInConnect with Toni: LinkedInVisit Abeego: Website | InstagramEnjoy the Her CEO Journey™ Podcast?Write a review and share this with your friends.Ready to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with our Profit Reimagined™ Team.
Beeswax food wrap disrupted a food storage category dominated by plastic wrap in 2008. In conversation with Abeego founder and inventor of the beeswax food wrap, Toni Desrosiers shares how she was inspired to invent Abeego, how her mission is greater than the product, why she consciously decided NOT to patent idea along with frank and open discussion of the realities of business ownership, parenthood, and a truth bomb about the one feeling entrepreneurs struggle with the most.
Every business owner shares one key trait. Despite what you may think, that key trait isn’t determination, intelligence, or even creativity. So, what is it? Resourcefulness. Growing a business means you have to search for answers and solutions in every possible place. That’s exactly what Ceata and Garrett Lash have done to build their company, PuffCuff. In this week’s episode, I interview the couple about starting a business, expanding their demographic, and obtaining financing. You’ll learn the value of networking, what it takes to prototype a product, how to rethink your marketing strategy, and why invoice factoring can be a great financing option. About my guests:Ceata Lash is the founder and inventor of the PuffCuff Hair Clamp, and Garrett Lash is the CEO of PuffCuff LLC. Ceata revolutionized the beauty and hair industry when she came up with a comfortable, affordable tool to help style curly hair. Since then, she and her husband have landed a contract with Sally Beauty, expanded their distribution to global markets, and developed countless other beauty solutions. In this episode we talk about:➤ How Ceata came up with the idea for her business (5:00)➤ The first step Ceata took toward building her product (8:19)➤ How Ceata got her first loan (10:13)➤ Why they expanded the product to different countries and groups of people (14:27)➤ What it was like to win an award from Sally Beauty (18:11)➤ The importance of negotiating with your vendors (19:45)➤ The value of invoice factoring (21:25)➤ How Garrett made invoice factoring work for the business (24:08)➤ Why Ceata and Garrett didn’t use other types of debt financing (27:12)➤ The problem with microloans (29:59)➤ Ceata’s advice for women entrepreneurs looking for funding (32:24)➤ How to establish a system for managing your finances (34:19)Keep ListeningCurious to learn more about financing your growing business?Check out my conversation the Disruptors series: Brandi DeCarli on innovating the farming industry, Neige and Pippa Blair on growing a passion project into a successful international brand, Kim Aitken on what it takes to finance capital-intensive businesses, and Toni Desrosiers on how equality has played a key role in the company culture at Abeego.Contact MeI’d love to hear from you and answer your business financial questions. Record your question here and I’ll answer in a bonus episode. Connect with the PuffCuff:➤ Website➤ Instagram➤ Facebook➤ YouTube➤ Pinterest➤ Twitter
How do you turn an idea into a bestselling product? There’s no straightforward path to success, but there are a couple essential tools you need in your back pockets. Among them? Strategy and financing. Entrepreneur Lauren Picasso relied on multiple types of financing—along with her passion and business intelligence—to launch her brand. Today, I interview Lauren about her company, Cure Hydration, and discuss what it took to create her first product, acquire fundraising, expand her distribution, and launch with success. You’ll learn how to create a pitch deck for investors, why pricing is critical, when debt financing and invoice factoring are useful, and why it’s important to take risks.About my guest: Lauren Picasso is an entrepreneur, marketer, and founder and CEO of Cure Hydration, a company that sells sports drinks and powders made from organic ingredients. Prior to starting her company, Lauren worked in fashion, e-commerce, and marketing at companies like Jet.com, Rent the Runway, and Google. In this episode we talk about:➤ How Lauren started her journey as an entrepreneur (6:12)➤ How Lauren financed her company for the first six months (12:47)➤ What you need to create an effective pitch deck (15:17)➤ Why it’s important to have a physical product for consumers (17:22)➤ Lauren’s philosophy with fundraising (21:41)➤ How to use your financing for long-term growth (24:17)➤ How to approach investors (27:26)➤ The importance of using data for rounds of funding (30:19)➤ How to improve your pricing model (32:37)➤ What you need to cover gaps in cash flow (34:44)➤ How invoice factoring can help (36:18)➤ What to look for when considering invoice factoring (40:17)➤ Why Lauren took on an SBA loan (44:17)➤ How to overcome rejection from banks and lenders (48:19)Keep ListeningCurious to learn more about financing your growing business? Check out my conversation in the Disruptors series: Brandi DeCarli (farming from a box), Neige and Pippa Blair (natural deodorant), Kim Aitken (affordable housing), and Toni Desrosiers (breathable food wraps).Contact MeI’d love to hear from you and answer your business financial questions. Record your question here or email me at christina@christinasjahli.com and I’ll answer in a bonus episode. Ready to master the skill of storytelling using your finances? Schedule a chat with me at any time.Connect with Lauren Picasso:➤ Website➤ Instagram➤ LinkedIn
What do you need to start a successful business? Is it business experience, determination, or financing? Neige and Pippa Blair would argue it’s passion. If you’re passionate about the products and services you put into the world, everything else just details. Today, I talk with the two sisters and entrepreneurs about what it takes to launch an idea, grow a company, and survive difficult times. You’ll learn how pricing your products right can help you grow, how debt financing can give you more freedom, and why it’s important to constantly be innovating. About my guests: Neige and Pippa Blair are two women entrepreneurs disrupting the natural beauty industry. The scrappy sisters are the brains and creatives behind Routine, a line of natural deodorants and beauty products. After searching for a better natural deodorant, the two sisters started making their own products and launched them in arts markets across Canada. Since then, they’ve grown the brand into a cult sensation and landed international distribution deals. In this episode we talk about:➤ How Neige got into the deodorant business (5:34)➤ How Neige joined forces with Pippa (7:36)➤ Their sales and distribution strategy (8:42)➤ How to figure out what type of financing you need (11:13)➤ The process of securing debt financing (14:04)➤ The importance of creating forecasts and projections (18:08)➤ Sharing your business’s story with a lender (19:00)➤ The value of bootstrapping to help lenders trust you (22:02)➤ How their business changed during COVID-19 (22:48)➤ How innovative companies are getting ahead (24:12)➤ Reducing waste through refill programs (27:16)➤ The importance of accurate pricing to make an impact (29:32)➤ Getting funding from SheEO (32:13)➤ Their advice for other women entrepreneurs (36:40)Keep ListeningCurious to learn more about how to balance between mission, financing, and profit? Check out my conversation with the Honourable Mary Ng about the importance of expanding opportunities and resources for women business owners, Kim Aitken on what it takes to finance capital-intensive businesses and Toni Desrosiers on how equality has played a key role in the company culture at Abeego.Contact MeI’d love to hear from you and answer your business financial questions. Record your question here or email me at christina@christinasjahli.com and I’ll answer in a bonus episode. Ready to master the skill of storytelling using your finances? Schedule a chat with me at any time.Connect with Neige and Pippa Blair:➤ Website➤ Facebook➤ Instagram➤ YouTube
Abeego is Toni Desrosiers' love child born out of a desire to live holistically and a deep drive to disrupt for good. Armed with her beeswax food wrap invention in one hand and a manifesto in the other, she leads an inspired community of nearly a million Wholehearted pioneer households hellbent on ending food waste for a food secure world. Most recent accolades include Business Person of the Year from the Victoria Chamber of Commerce, and TELUS Trailblazer at the 26th Annual RBC Canadian Women Entrepreneur Awards.
In my first podcast since Covid-19 forced social distancing and mandatory work from home requirements, Toni Desrosier joined me on the podcast to provide background on her business, Abeego, and fruitful discussion on how the Abeego team are managing through the early days of the crisis. . §§§ . Website of Abeego: https://canada.abeego.com/ Abeego on Twitter: @abeego Abeego on Instagram: @abeego Abeego on LinkedIn: https://www.linkedin.com/company/abeego/ Toni Desrosier on LinkedIn: https://www.linkedin.com/in/tonimdesrosiers/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/allen-wazny/message
How important is timing when launching a new company?It used to be that everyone said, "Location, location, location." However, it's now entirely possible for a business to add & remove locations without any interruption to its day-to-day workflow.Combine that with the importance of disrupting existing markets, and it could be possible that timing is now more important than the location of some businesses.This episode showcases the importance of timing with Toni Desrosiers, the founder of Abeego and the inventor of beeswax food wrap. While rapidly gaining popularity today, there was no conversation around beeswax food wrap 10 years ago when it was invented. This created a handful of struggles for the company, a lot of which are discussed here. In 2008 there was a global recession & almost no conversation surrounding the effect of plastic trashing our environment. Despite the struggles, and motivated with a desire to KEEP FOOD ALIVE, Toni set out with a desire to change the industry. A little under a decade after starting, she is doing just that. Hear Toni's story that starts with a lemonade stands & a simple lawn care service and continues today with a global beeswax food brand that is changing the impact of food waste, extending the life of your food, and consequently disrupting the plastics industry. In today's episode we'll cover a variety of topics, including the following: The importance of timing when inventing a new productStarting a company with just one credit cardOperating a business during a recessionTrend watching and how it can give you hopeHow having the right mentors changes everythingThe stress of laying off your staff at Christmas timeMisconceptions faced at launch and how to overcome themOur goal in this episode is that you will hear about Toni's experience & expertise and find motivation, research your industry, and push through some of the more difficult times that you're sure to face along your entrepreneurship journey.Show notes:Toni's favorite book is Start With Why by Simon Sinek.Connect with Toni Desrosiers & Abeego here:Abeego - Website, Instagram, FacebookConnect with Brice & Mike here:Major Impact Media - Facebook, WebsiteOutside ROI - Facebook, Website
How we store our food is one of the single biggest ways all of us can create or prevent waste, but how often do you think about the materials that you use to store your favorite foods? Through the story of Abeego, the game-changing all-natural food wrap that she invented in 2008, Toni Desrosiers shares insights for aspiring environmental entrepreneurs as well as why the world is falling out of love with plastics, why sliced bread is a terrible idea, and why a block of cheese is a living organism. You won't store your food the same way after listening to this episode! Episode Show Notes:Toni admires Skipper Otto Fishing and the work they're doing to promote sustainable seafood - https://skipperotto.com/Toni is a big fan of gardening and recommended that all of us check out "Grow Food Not Lawns" - http://www.foodnotlawns.com/"Start With Why" Is a Book that Toni recommends to everyone interested in business - https://simonsinek.com/product/start-with-why/Toni has begun to drink a lot of apple and parsley green smoothies, so here's an easy recipe for making one - https://nutritioninthekitch.com/green-apple-pear-parsley-cleansing-smoothie/Toni's favorite song to listen to in the kitchen with her 6-year-old is "Shake it Off" by Taylor Swift - https://www.youtube.com/watch?v=nfWlot6h_JM
At the end of 2014, Abeego inventor Toni Desrosiers had to lay off almost her entire team just before the holidays. Two weeks later, Abeego was selected as a SheEO Venture. Today Abeego is leading the global beeswax food wrap trend, creating zero waste and paying employees a living wage. "SheEO gave me posture and that posture came from all the women around me that were standing with me and encouraging me to get back up and try again. And so I did. And my business has exploded.” In this episode: What Toni learned about food as a holistic nutritionist that paved the way for Abeego How the early decision not to patent Abeego has shaped how the company has grown Why people are willing to leave their jobs to work at Abeego How becoming a SheEO Venture led to Abeego’s explosive growth “The race to the bottom” and why Abeego hasn’t built discounting into its margins The important mindset shifts Toni went through to own her greatness We invite you to become a SheEO Activator to support Ventures like Abeego or apply to be a SheEO Venture at SheEO.World.
Nutritionist-turned-entrepreneur Toni Desrosiers founded Abeego with her husband in 2008, creating the very first beeswax food wrap on the market. Abeego is not just about reducing waste with reusable food wraps but reducing food waste by extending the life of your food. In addition to... The post Fighting Food Waste with Food Friendly Wrap with Toni Desrosiers – April 30 2019 appeared first on Startup Canada.
You've seen her pitch her new beeswax food wrap product Abeego® on Season 11 of the Dragon's Den, and more recently receiving the RBC Canadian Women Entrepreneurs Telus Trailblazer Award. Meet Toni Desrosiers, a creative rebel taking the world by storm. She started this journey a long time ago from a camper van in Mexico, where she started seeing food in a whole new way inspiring her mission to Keep Food Alive. Ideas keep flowing and later in the podcast Toni invites you to reach out and connect. LINKS MENTIONED IN THIS PODCASTDragon's Den Season 11 Abeego SheEO and Vicki Saunders Women's Enterprise Elephant and Piggy Pete the Cat Connect with Toni Desrosiers on LinkedIn SPECIAL THANKS RebelRebel Theme Song by EMRE CORDS
Love fresh produce but hate how fast it goes bad? Toni Desrosiers, founder of the Canadian beeswax wrap company Abeego. Beyond learning how to preserve the fresh and fragile food we consume, Abeego's mandate 'Keep Food Alive' is about teaching generational knowledge and putting value on the things that matter. Learn more about Abeego's products on their website: https://canada.abeego.com/ Instagram: @abeego Check out Eat Grain @eatgrain on Instagram New episodes every Sunday, at some point. You can find the podcast on Apple Podcasts, Spotify, Google Podcasts, Anchor, Overcast and more. Contact us at practicallyzerowaste@gmail.com Instagram @practicallyzerowastepod and @elsbethcallaghan Facebook Practically Zero Waste Podcast Support the podcast at www.anchor.fm/practicallyzerowaste/support --- Send in a voice message: https://anchor.fm/practicallyzerowaste/message