Podcasts about gair maxwell

Welcome to Accelerate Your Business Growth! In today's episode, host Diane Helbig sits down with Gair Maxwell—author, brand strategist, and keynote speaker whose influence spans powerhouse names like Apple, Caterpillar, and NAPA. Gair brings his broadcast journalist flair to the conversation as he reveals what it really takes for everyday leaders and small to midsize businesses to build irresistible brands. Drawing from his acclaimed book Big Little Legends, Gair unpacks the four defining criteria behind legendary local businesses that attract devoted fans and steady streams of customers—think Café du Monde, Pike Place Fish Market, and even a humble used car dealership that became “Canada's Huggable Car Dealer.” He shares the vital importance of brand stories rooted in authenticity and values, why “just marketing” will never measure up to a touch of magic, and the classic mistakes leaders make when they rely solely on products and services to stand out. Gair also weaves memorable lessons from icons like Steve Jobs, Nike, and even Eddie Van Halen—illustrating how originality and storytelling can transform your business into a community legend. Whether you're a business owner, marketer, or simply looking for inspiration, this episode will challenge you to step into your own unique story and discover the magic within your brand. If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious. Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts. We are also honored to be selected by FeedSpot as one of the Top 10 Growth Hacking Podcasts, Top 25 Evergreen Podcasts and Top 50 Business Growth Podcasts on the web. Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it's sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. Learn more about your ad choices. Visit megaphone.fm/adchoices

Want to know why some brands dominate while others fight for scraps? In this episode, Mark Drager sits down with Gair Maxwell, author of Big Little Legends, to reveal how ordinary businesses become extraordinary brands through the power of story.  From turning a small-town car dealership into a $50 million phenomenon to helping a home renovation company scale to $1 billion in revenue, Gair shares the secrets behind creating magnetic brand narratives that make selling effortless.   Here you will learn:  The "Mona Lisa Effect" and why the best product rarely wins How changing your story (not your product) can transform your entire business Why most companies get brand building completely wrong  The four essential leadership qualities needed to become legendary  How to discover and leverage your unique story in a crowded market  The critical difference between marketing tactics and creating true legends Why traditional "best practices" often lead to mediocre results  How to know if you have the courage to truly stand out  The hidden power of symbolism and metaphor in business  Practical steps to turn your company into a "Category of One"  The surprising truth about what actually makes customers line up   Are you struggling to differentiate your business or ready to become a leader in your space? Tune in now! Follow Mark: LinkedIn: https://hi.switchy.io/markdrager Instagram: https://hi.switchy.io/KcKi Want more free tools? Go to our podcast page at: https://hi.switchy.io/KcKe

What is the "Mona Lisa Effect," and how can it help you build an irresistible brand? In this moment, Samantha delves into the unique process of finding your authentic story with her guest, Gair Maxwell.

When seeking to build their brand, many companies, individuals and other entities tend to play it safe, relying on the terminology and trends of their industry. However, truly distinguishing yourself in a competitive landscape may require you to take a more daring approach that highlights your unique story. According to Gair Maxwell, our guest in Episode 161 of The MINDSet Game® podcast, irresistible brands are those that have cultivated an identity that is highly distinctive and instantly recognizable. Examples of these brands may range from corporations such as Coca-Cola, Apple, and Nike to iconic works of art like the Mona Lisa. As an internationally acclaimed best-selling author, keynote speaker and brand strategist, Gair's original market-tested ideas have inspired leading companies to grow 15 to 30 times while creating an irresistible category of one. He is also a “recovering” broadcast journalist, TEC Canada Speaker of the Year, and author of the book, “Big Little Legends: How Everyday Leaders Build Irresistible Brands.” In this week's episode, Gair shares the following: Real-life examples of entities that have created a legendary identity based on a unique story Specific steps that leaders and organizations can follow when creating their stories, as well as four core stories behind every company or individual: origin, adversity, achievement, and greater purpose The four qualities and characteristics of legends: mindset, aspiring ideas, the capacity and willingness to embrace change, and a willingness to do hard things To learn more about Gair, visit https://www.gairmaxwell.com/biglittlelegends or check out one of his recent articles at https://www.linkedin.com/pulse/1-billion-reasons-invest-your-brand-gair-maxwell/. To subscribe to The MINDset Game, visit www.TheMINDsetGame.com.   

Brewing Success: Jamie Schreder's Journey in Real Estate, Craft Beer, and Leadership In this episode of The Leadership Standard podcast, Gair Maxwell sits down with Jamie Schreder, President and Co-Owner of Royal Lepage Wolstencroft Realty and Co-Founder of Camp Beer Co. Jamie Schreder's impressive career in both the real estate and craft beer industries highlights his unique blend of business expertise, leadership skills, and innovative thinking—and his ability to thrive in diverse fields is a testament to his adaptability and determination to succeed.

Sponsored by TrackableMed Why do people line up for one coffee shop when there's an empty one three blocks away? What draws people to a product so much that they're willing to sacrifice time out of their day to get their hands on it? How do you propel your product or service to legendary status? The answer may be more straightforward than you would have thought. In this week's episode, sponsored by TrackableMed, Gair Maxwell, Author of Big Little Legends: How Everyday Leaders Build Irresistible Brands, outlines what all legends become known for: their story. We discuss what makes a compelling story, how to translate the success of the Mona Lisa into a medical device sales meeting, and why stories really sell. Tune in to learn about: Why statistics alone aren't enough to make a sale Creating conversations to release oxytocin The 3 acts every story needs Storytelling as a part of human nature Examples of what a good story in medical device might look like Resources from this episode:  Get the free MedTech Talk Tracks for Action Big Little Legends: How Everyday Leaders Build Irresistible Brands Social Media:  Connect with Gair on LinkedIn Connect with Zed on LinkedIn Connect with Clark on LinkedIn

In this episode of TEC Canada's The Leadership Standard podcast, host Gair Maxwell sits down with Wilson Acton, a serial entrepreneur and 4x tech start-up founder. With extensive experience in M&A, capital markets, venture building, and agriculture, Wilson has built and assisted a wide range of businesses across various stages, including strategic acquisitions and complex M&A transactions totalling over $160 billion. He has also built corporate development, sales and marketing teams, and advisory boards, taking companies from the back-of-the-napkin stage to successful exits. Wilson is also a director of KidSport Calgary and a member of the board of advisors for Alberta IoT, where he is working to grow the Province of Alberta into a global center of excellence for emerging technologies. The episode also features a discussion on Tall Grass Ventures, Canada's newest Ag-tech VC fund focusing on pre-Series A financing for startups focused on globally applicable Ag-tech innovation, where Wilson serves as Managing Partner. Tune in to learn more about Wilson's experience in entrepreneurship and his plans to help the next generation of Western Canadian Ag-tech companies scale quickly.

Are you a club manager struggling to create an irresistible brand for your facility? If so, you're not alone. With an estimated 38,000 golf courses on the planet, it's difficult to differentiate yourself and capture your customer's attention. On this episode of The GIG Podcast, we sit down with Gair Maxwell, a storyteller brand strategist and self-described history junkie who has shared speaking stages with icons such as Richard Branson and Gene Simmons. His book, BIG LITTLE LEGENDS, explores how everyday leaders build irresistible brands. Be sure to tune in as Gair shares his strategies for creating an unforgettable brand and if you're ready to transform your club's business and increase your bottom line, get ready to take some notes. "Attention equals currency, which means any business leader today has got to be asking the question, how are we going to inspire people to pay attention to us?" "Once you have their attention, then you can make a connection. Make a connection. Build a relationship. Build a relationship. You build trust. If you earn their trust, you earn their business."  In this episode, you will learn about:  1. The strategies Gair Maxwell used to help a small business in a highly competitive category become a $50 million enterprise. 2. How brand identity helps build an irresistible brand and how it will affect your marketing efforts. About Gair Maxwell Gair Maxwell is a storyteller, brand strategist and self-described history junkie who marvels at the sight and sound of a well-struck drive off the tee. A frequent-flying keynote speaker, Gair has shared speaking stages with icons such as Richard Branson and Gene Simmons, and was named Speaker of the Year by TEC Canada, the country's largest CEO organization. Gair is also the author of BIG LITTLE LEGENDS which is a book about how everyday leaders build irresistible brands, which is exactly what we're going to talk about on this episode of The GIG Podcast! Discover the secrets to Irresistible Branding! Tune into this episode of The GIG Podcast with Gair Maxwell to find out how it's done.To learn more about Golf Industry Guru, and to gain access to online golf business education from the world's most successful business, golf, & hospitality industry leaders, visit us at www.golfindustryguru.com.

In this episode of The Leadership Standard podcast, host Gair Maxwell chats with guests Sheldon Kennedy and Wayne McNeil of Respect Group Inc. On a mission to empower individuals to recognize and prevent bullying, abuse, harassment and discrimination (BAHD), Respect Group offers best-in-class interactive, online training courses to inspire a global culture of respect. To date, over two million organizations have become Respect Group certified. Throughout his eight-year NHL career, Sheldon Kennedy won a Memorial Cup and a World Junior Gold Medal. By courageously sharing his experience as a teenage victim of abuse, Sheldon has played an impactful role in bringing governments, public and private sector partners together to change policies and the way child abuse is handled. Trustee and Vice-Chairman of the Rocky View School Division and volunteer President of the Sheldon Kennedy Foundation, Wayne McNeil has served as Chairman of the Alberta Gymnastics Federation and as founding Board member of the Calgary and Area Child Advocacy Centre for six years. Respect Group Inc is also B-Corp certified—read our chat with Wayne here. Wayne McNeil and Sheldon Kennedy's story, advocacy, and perseverance has changed the landscape of respectful places to work, play, and learn. Join us for this unforgettable conversation. HEAR WAYNE & SHELDON'S INSIGHT ON: [1:00] How Sheldon & Wayne crossed paths and decided to bring Respect Group to life [5:34] The red flags leaders need to be on the lookout for to identify bullying, harassment, abuse, and discrimination [16:09] How to intervene if you witness bullying, harassment, abuse, or discrimination in sport, school, or the workplace [37:46] How younger generations tend to have a deep understanding of respect [45:08] How Wayne & Sheldon define ‘leadership' [48:29] Leadership mistakes Wayne & Sheldon have made About The Leadership Standard Podcast The Leadership Standard, hosted by TEC Canada speaker and branding expert, Gair Maxwell, features in-depth conversations with subject matter experts all across the business spectrum. Featuring thought leadership and actionable insights to challenge your assumptions – and inspiring stories of business triumphs, struggles, and perseverance that provide a motivational push – every episode of The Leadership Standard is a revealing discussion about the life of business and the business of life.

In this episode of The Leadership Standard podcast, host Gair Maxwell chats with guest Jill Van Gyn about launching Fatso in 2016 in the back of a health food restaurant in Victoria, BC. Before this, Jill had graduated in 2005 with a political science degree specializing in genocide studies. Grappling with drug and alcohol addictions, Jill entered recovery in 2010, and in 2015, she completed her Master's degree in Human Security & Peace Building with a drive to do humanitarian work. Before Fatso hit the scene, Jill describes herself as hitting rock bottom, being in a spiritual, professional, and personal crisis, and being “painfully unemployed”. Now, she has found purpose and passion with Fatso—the healthy peanut butter—and has been named BC Business Women of the Year 2021, one of Canada's Fastest Growing Start-Ups in 2020, and has confidently walked away from a Dragon's Den deal. Last year, this B Corp Certified company donated over $250,000 in products and funding to underserved communities, organizations, and funds, and gives back to the community in a myriad of ways. Join us for an unforgettable conversation with someone who isn't afraid to talk about the dark side of success and has astounding knowledge around and a passion for peanut butter. HEAR JILL'S INSIGHT ON: [8:54] Jill's experience with the dark side of success [12:30] What Jill wishes people would know beyond the headlines [16:36] How experience with addiction made Jill a better leader [19:27] Facts about peanut butter you may not know [30:55] One of the things Jill is most proud of in her career [39:26] Why Jill thinks starting a business is a great way to find out what your insecurities are [45:06] Jill Van Gyn's definition of leadership ABOUT FATSO Fatso peanut butter is boosted with plant-based super fats including organic coconut oil, MCT oil, chia seeds, and flax. They're on a mission to provide more nutrition, benefits, and flavour, spoon-for-spoon, at a cost that is lower or competitive with high-priced specialty nut butters.

In this episode of The Leadership Standard podcast, host Gair Maxwell and guest Blaine Penny discuss his current focus as the CEO of Lumiio Inc.—helping patient organizations, academic research groups, and pharmaceutical companies design world-class digital health programs to accelerate outcomes that impact patient care. Blaine's involvement in rare disease advocacy and research began in 2008 with the tragic onset of mitochondrial disease in his then 4-year-old son, Evan. Today, Evan is a quadriplegic and is unable to talk or eat. No one knows what his future holds, but Blaine is committed to giving his son the best life possible. Motivated to help others going through similar experiences, Blaine co-founded the MitoCanada Foundation in 2009. Since then, they have raised over $4 million to advance mitochondrial medicine and are building a MitoCommunity connecting patients, scientists, clinicians, and industry. Blaine is a one-of-a-kind personality, who has been recognized for his achievements via Avenue Calgary Magazine's Top 40 Under 40, is the recipient of 6 Guinness World Records, and is an elite ultra-marathon runner competing on the international stage. Join us for an unforgettable conversation as we celebrate one of the most inspiring people in our world and someone who has made it his life's work to make humanity better than he found it. ABOUT MITOCANADA MitoCanada is constantly developing resources to help protect, enhance and restore mitochondrial health. They introduce initiatives and opportunities to not only understand mitochondrial disease but inspire, empower and connect those in our community to enhance lives. Proudly advocating for those living with mitochondrial disease, MitoCanada funds essential research that is patient-focused and transformational. ABOUT LUMIIO Lumiio helps patient organizations, academic research groups, and pharmaceutical companies design world-class digital health programs to accelerate outcomes that impact patient care. About The Leadership Standard Podcast The Leadership Standard, hosted by TEC Canada speaker and branding expert Gair Maxwell, features in-depth conversations with subject matter experts all across the business spectrum. Featuring thought leadership and actionable insights to challenge your assumptions – and inspiring stories of business triumphs, struggles, and perseverance that provide a motivational push – every episode of The Leadership Standard is a revealing discussion about the life of business and the business of life.

This episode of The Leadership Standard podcast with host Gair Maxwell features an inspiring conversation with Toni Desrosiers—a Canadian entrepreneur who disrupted the billion-dollar plastic wrap industry by inventing the first reusable beeswax food wrap: Abeego. Becoming the trailblazer of a global movement, Toni has been featured on Dragon's Den (watch her pitch here!), won the 2018 TELUS Trailblazer Award, had Abeego named the Best Reusable Food Wrap by America's Test Kitchen, named a Woman of Influence, and so much more. Those 14 years ago, Toni Desrosiers was looking for a natural way to store her food and ended up discovering a way to disrupt the fully mature, billion-dollar industry of plastic wrap. Through extensive experimentation (and looking to lemon peels, cheese rinds, and onion skins for inspiration) she developed Abeego, the sustainable food wrap on a mission to “Keep Food Alive” by protecting it from air, light, and moisture while allowing it to breathe. The self-adhesive wrap can last over a year with proper care (hand-washed with cold water). HEAR TONI'S INSIGHT ON: [7:33] The difficulty of disrupting a billion-dollar industry & sticking to your gut [10:41] Why she made the intentional decision NOT to patent her invention [13:59] How she had to “Kill Her Darlings” and what this can do for business [18:02] How having a “typical male's name” has given her the upper hand in some business scenarios (like Dragon's Den!) [22:47] What advice she would give to other women on their entrepreneurial journey [30:49] Why Abeego is a B Corp certified company implementing socially and environmentally responsible practices into every aspect of business [23:35] Her definition of leadership ABOUT ABEEGO Abeego is the original reusable beeswax food wrap that keeps fresh food for longer than ever imagined. Sold online and in countries around the globe, it's your ticket to reducing food waste at home. Learn more on the Abeego website here!

This episode of The Leadership Standard podcast with host Gair Maxwell features an inspiring conversation with Kylie Woods, empowering voice for women in tech and Founder of Chic Geek—a welcoming non-profit organization and community for women exploring technology and entrepreneurship. Named one of Avenue Calgary's Top 40 Under 40, Metro News' “Calgary Heroes”, and Alberta Venture's “Need to Know”, Kylie is an avid learner, a tenacious question-asker, and an empowering voice for women in STEM. Where did Kylie's goal to build gender diversity in tech stem from, you might wonder? Well, not only are there not enough women in tech, the industry is losing the ones it does have—women are 2X as likely to quit the tech industry as men. If this attrition could be reduced by even just a quarter, 220,000 women would be put back into STEM. Sitting at the intersection of retaining the current women in tech to create leadership positions and building role model opportunities to encourage the recruitment of more women, Chic Geek is creating an inclusive space where women's careers and lives can thrive. Throughout this episode, Kylie provides insight on: How to raise capital for your small business Her biggest mistake as an entrepreneur and why it still brings her shame Why investing in relationships is critical Kylie's experience in “The Messy Middle”—the moment when you realize you have come too far to turn around and look forward to see an impossibly long journey The impact Chic Geek has made on women in tech Sitting on the advisory committee for the Chiu School of Business Dean's Strategic Advisory Committee at the Bow Valley College, The51 Community Council, the Calgary Innovation Coalition Board, and the Women's Economic Recovery Advisory Committee with the Status of Women, Kylie is a thought leader in the technology gender diversity space. ABOUT CHIC GEEK Chic Geek exists to build gender diversity in technology. Through programs, events, services, and partnerships, they create connections that help intermediate women in technology achieve thriving and meaningful careers. Learn more on the Chic Geek website here! About The Leadership Standard Podcast The Leadership Standard, hosted by TEC Canada speaker and branding expert Gair Maxwell, features in-depth conversations with subject matter experts all across the business spectrum. Featuring thought leadership and actionable insights to challenge your assumptions – and inspiring stories of business triumphs, struggles, and perseverance that provide a motivational push – every episode of The Leadership Standard is a revealing discussion about the life of business and the business of life.

This episode of The Leadership Standard podcast with host Gair Maxwell features an inspiring conversation with Yuri Elkaim, NY Times Novelist and CEO of Healthpreneur®. Yuri Elkaim's journey into health and business was inevitable. After dealing with a host of health issues as a teenager, he eventually lost all of his hair at 17 years old to an autoimmune condition. This, along with his passion for sports (which led him down the path of playing professional soccer in his early 20s), propelled him into the health and fitness field. Yuri's authentic and caring approach has allowed him to build a successful online health empire that went on to help more than 500,000 people to reach better health, while also providing him the platform to write 3 bestselling books and share his message on major media outlets like Dr. Oz and The Doctors. In 2018, he sold this health business after 13 years at the helm. Throughout this episode, Yuri reveals more about how his journey in the health and wellness industry began, how he approaches business and strategic growth in his own business and the businesses of his clients, and his tips for both successful and aspiring entrepreneurs.

This episode of The Leadership Standard podcast with host Gair Maxwell features a candid conversation with Robin Bender, Founder of Mega Health at Work. When thinking about the future of your business, creating strategies for employee satisfaction is one of the main pillars of growth. When leadership falls short on these demands, businesses often suffer from absenteeism, challenges with employee retention, lack of motivation, and an overall unhappy work environment. As an NCS Certified Corporate Consultant, Robin Bender and Gair Maxwell discuss how your organization can thrive by inspiring an inside-out approach to wellness and productivity. They also discuss how businesses can create a positive work environment that encourages employees to be more engaged in their jobs and life at large. Additionally, Robin provides tips for leaders who are trying to improve employee satisfaction in the workplace.

My guest today is Gair Maxwell - a Brand Strategist and global authority on helping organizations create legendary brands.A former radio and tv host, Gair is an award-winning keynote speaker and author of the new book Big Little Legends; How Everyday Leaders Build Irresistible Brands. It's a book he wrote to help leaders identify timeless, universal secrets to help them create irresistible brands of their own. I invited Gair to be a guest on my show to discuss “The Mona Lisa Effect”. I wanted to know how any brand, no matter what size, can become a legend. And I was curious to get his POV on why storytelling is at the forefront of a brand's success.

In this episode, we talk with Gair Maxwell an author, keynote speaker, podcaster, and brand strategist. Gair is considered a global authority on creating iconic, "larger-than-life" brands that attract legions of customers and top talent without having to use "pushy" marketing tactics.  THOUGHT #1Find Your Authentic Swing THOUGHT #2Vision without action is merely a dream. Action without vision just passes the time. Vision with action can change the world.– Joel Barker CONNECT:Website: Gair MaxwellPodcast: The Leadership Standard- Candid Conversations with Everyday LeadersBook: "Big Little Legends: How Everyday Leaders Build Irresistible Brands"Email: gair@gairmaxwell.comBlog: Leaders and LegendsBrand Consulting: The Branding Highway Bootcamp Keynotes: Gair Maxwell KeynotesKeynote: Big Little Legends: How Everyday Leaders Build Irresistible BrandsKeynote: The Branding Highway Keynote: The Reinvention Code: Timeless Secrets Of Disruptive InnovationKeynote: Knowing-Doing G.A.P: The Bridge Between Talk & ActionFacebook: Gair Maxwell- International Keynote Speaker and Author Instagram: Gair Maxwell Linkedin: Gair Maxwell Twitter: Gair Maxwell YouTube: Gair Maxwell BRAND & RESOURCE MENTIONS:"I Ran" (Flock of Seagulls) - YouTube.com Book Of Ecclesiastes - KingJamesBibleOnline.org"Watermelon Sugar" (Harry Styles) - Cosmopolitan.com Batman - DC Comics - DcComics.com Robin: The Boy Wonder - DC Comics - DcComics.com Apple - Apple.comAC/DC - ACDC.comLululemon - Shop.Lululemon.comLed Zeppelin - LedZeppelin.comVistage: The World's Largest Executive Coaching Organization - Vistage.com Van Halen - Van-Halen.comSammy Hagar - RedRocker.comDavid Lee Roth - DavidLeeRoth.com"Hot For Teacher" (Van Halen) - YouTube.com"Jump" (Van Halen) - YouTube.com"Panama" (Van Halen) - YouTube.com"Right Now" (Van Halen) - YouTube.comRobert Plant - RobertPlant.com The Authentic Swing - Steven Pressfield - StevenPressfield.comThe Legend of Bagger Vance: A Novel of Golf and the Game of Life - Steven Pressfield - StevenPressfield.comSt. Andrews Links: The Home of Golf - StAndrews.comCity of Bethlehem - Bethlehem-Pa.govVatican City - WHC.Unesco.orgThe Power of Story and Metaphor - Huffpost.com Ferrari - Ferrari.com Nike - Nike.com"Door of Opportunity" - Goodreads.comClass A PGA Professional - PGA.InfoGrenelefe Golf & Tennis Resort, Haines City Florida - TheLefe.comJim Furyk - PGATour.com"Happy Gilmore" - Adam Sandler movie - IMDB.com Arnold Palmer - ArnoldPalmer.comBen Hogan - BenHoganGolf.comNew Orleans' Café Du Monde - Shop.CafeDuMonde.com French Quarter - New Orleans, Louisiana - NewOrleans.com Pike Place Fish Market - Seattle, Washington - PikePlaceFish.com Webers Hamburgers - Ontario, Canada - Webers.com Montreal Expos Baseball - SportsTeamHistory.com National Hockey League - NHL.comMcDonald's - McDonalds.com"Running With The Devil" (Van Halen) - Lyrics.com Canada's Huggable Car Dealer: Jim Gilbert - WheelsAndDeals.ca Canada's Huggable Car Dealer: Dawna Gilbert - WheelsAndDeals.caSeinfeld - SonyPictures.com"Who Was Casanova?" - SmithsonianMag.comRomeo Montague (Italian: Romeo Montecchi) - William Shakespeare - En.Wikipedia.com "MC" Labeling - McDreamy - GreysAnatomyFandom.comJoel Barker - JoelBarker.com The Walt Disney Company - TheWaltDisneyCompany.comCity Of Fredericton, New Brunswick, Canada - Fredericton.caSpace Needle - Seattle, Washington - SpaceNeedle.com Starbucks - Seattle, Washington - PikePlaceMarket.orgZappos - Zappos.comStart with Your Why: How Great Leaders Inspire Everyone to Take Action - Simon Sinek - SimonSinek.com Execution: The Discipline of Getting Things Done - Larry Bossidy, Ram Charan, Charles Burck - Amazon.com1 + 1 = 3 - Steven Covey - TeamBonding.com The Vin Diagram - Vinayiyengar.comFleetwood Mac - FleetwoodMac.com Aerosmith - Aerosmith.com Harley-Davidson - Harley-Davidson.com "Heavy Metal" (Sammy Hagar) - Genius.comLeaders & Legends: A Tribute To Edward Van Halen – Gair Maxwell - YouTube.com Booky Call - Book Review App on Apple - Apps.Apple.com Booky Call - Book Review App on Google Play - Play.Google.com Hard Rock International – HardRock.comBooky Call - https://www.bookycall.combookstarPR - bookstarPR.comThoughts That Rock – ThoughtsThatRock.comCertified Rock Star - CertifiedRockStar.comLeadership That Rocks: Take Your Brand's Culture to Eleven and Amp Up Results (Jim Knight) - LeadershipThatRocksBook.comCulture That Rocks: How to Revolutionize Your Company's Culture (Jim Knight) – CultureThatRocks.comBlack Sheep: Unleash the Extraordinary, Awe-Inspiring, Undiscovered You (Brant Menswar) - FindYourBlackSheep.comRock ‘n Roll With It: Overcoming the Challenge of Change (Brant Menswar) – RocknRollWithIt.comCannonball Kids' cancer – CannonballKidscancer.orgBig Kettle Drum - BigKettleDrum.comSpectacle Photography (Show/Website Photos) – SpectaclePhoto.comJeffrey Todd “JT” Keel (Show Music) - JT KeelGAIR MAXWELL'S BIO:Gair Maxwell is an author, keynote speaker and brand strategist who marvels at the sight and sound of a well struck drive off the tee that splits any well-groomed fairway. Endlessly curious about the origin of legends and myths, he is considered a global authority on the creation of iconic, “larger-than-life” brands that attract legions of customers and top talent – without having to use “pushy” marketing tactics. Some organizations he has worked with have achieved 15-30X financial growth while becoming a much coveted and highly desirable “Category of One”. His fascination with “legends” likely dates back to the age of 11, watching the “Immaculate Reception”, December 23, 1972, as Franco Harris galloped into NFL history. Today, that curiosity extends to dissecting how the world's top brands become - simply irresistible. Everything from Apple & AC/DC to Lulu Lemon and Led Zeppelin. Specifically, his research focuses on small, but mighty giants that exert the same magnetic, pulling power similar to what NIKE does with shoes and Harley Davidson with motorcycles. These “Big Little Legends” include historic Café Du Monde in New Orleans; world famous, Pike Place Fish Market in Seattle and Webers on Highway 11 in Northern Ontario. Gair's riveting keynote presentations and hands-on workshops are packed with real-life stories supported by decades of in-the-trenches business experience. Described as a “shock stick of energy”, Gair delivers electrifying, uplifting presentations – both live and virtual - that inspire everyday people to stand apart from the crowd, unleash their inner greatness and build an enduring legacy. He has worked with some of the world's most dynamic organizations, including the Apple Specialist Marketing Group, Caterpillar, NAPA, Leo Burnett (Taiwan), Virginia Tech and others, while sharing conference stages with business icons such as Richard Branson and Gene Simmons. His accomplishments include: • Awarded “Speaker of the Year” by TEC Canada. • Recognized as a Vistage ‘Top Performer' in 2020. • Upwards of 600 appearances with Vistage International, the world's largest CEO Peer Advisory Group. • Best-selling author of Big Little Legends, available through Amazon.com, Indigo, Barnes & Noble, and more. • Podcast Host: “The Leadership Standard” with TEC Canada. A former broadcaster, Gair racked up 10,000+ interviews and 30,000+ broadcasts in an award-winning radio and television career. The son of a former pro golfer from St. Andrews, Scotland, Gair is a military history buff, an avid supporter of the Pittsburgh Steelers and a card-carrying Tennessee Squire. He prefers Jack Daniels on the rocks, a frosty Moosehead beer and is a life-long fan of Van Halen who believes both versions of the band with David Lee Roth and Sammy Hagar should be considered legendary. A native of Moncton, NB, he currently resides in London, ON with Dana and their brood of two cocker spaniels (Theodore & Sophie) along with a beagle-mix rescue named Maggie. Big Little Legends is his second book.

In our latest episode of The Leadership Standard podcast, host Gair Maxwell sits down with Darrell Fox, Senior Advisor at the Terry Fox Research Institute and younger brother of Terry Fox. It was on April 12th, 1980, that Terry dipped his artificial leg into the Atlantic Ocean and proceeded to unite Canadians in a way never before, nor since, seen. When Darrell turned 17, he joined his brother Terry and his best friend Doug Alward on his Marathon of Hope in Saint John, New Brunswick. Terry Fox would cover 5,300 kilometers (3,339 miles) over 143 days before his cancer returned and forced him to stop running. By tuning in, listeners and viewers can expect to discover: •The origins of Terry Fox's Marathon of Hope •How Terry Fox's Marathon of Hope proceeded to unite Canadians •The significance of September to Darrell Fox and the Terry Fox Research Institute •The opportunity for future generations to make a difference •How Darrell Fox defines the word "leadership" •The question that every leader should be asking themselves ABOUT THE LEADERSHIP STANDARD PODCAST The Leadership Standard, hosted by TEC Canada speaker and branding expert Gair Maxwell, features in-depth conversations with subject matter experts all across the business spectrum. Featuring thought leadership and actionable insights to challenge your assumptions – and inspiring stories of business triumphs, struggles, and perseverance that provide a motivational push – every episode of The Leadership Standard is a revealing discussion about the life of business and the business of life.

Leadership in the Age of Digital Transformation with Dr. Rafiq Ahmad Dr. Rafiq Ahmad believes that smart manufacturing and production systems based on data, sensors, automation, green technologies, and AI are key to the innovation and sustainability of future industries and society. In this episode of TEC Canada's The Leadership Standard podcast, host Gair Maxwell and Dr. Rafiq Ahmad discuss digital transformation and the challenges and opportunities that it presents. Tune in below and discover how emerging digital tools can help your organization stay competitive and profitable—and how you as a business owner, executive, or manager can benefit the most from the technologies of the Fourth Industrial Revolution. By tuning in, listeners and viewers can expect to discover: 4:00 What is the Fourth Industrial Revolution? What does "Industry 4.0" mean? 21:43 How to invest in Industry 4.0 technology 22:55 The origins of Dr. Rafiq Ahmad's passion for improving the world 24:45 The role of additive manufacturing in the fight against COVID-19 33:40 Dr. Rafiq Ahmad's leading research in the Laboratory of Intelligent Manufacturing, Design and Automation (LIMDA) at the University of Alberta 40:40 The potential role of Industry 4.0 as the ‘Buy local' mindset continues to rise with consumers 52:00 Dr. Rafiq Ahmad's advice for aspiring mechanical engineers

How have 15,000+ CEOs boosted their organization's sales and performance? They followed the advice of MIT and Johns Hopkins researcher, Don Schmincke. In this episode of The Leadership Standard podcast hosted by Gair Maxwell, Don Schmincke helps executives accelerate business performance and reveals how to effectively lead organizational change, develop strategy and create and manage great teams. When Don Schmincke left academia to research how leaders impact civilization, he was not prepared for the support and response he received. The journey began when entrepreneurs, CEOs, and business owners vented frustrations with the high failure rates of management theories, experts, and programs. Unaware of their world while he was pursuing the sciences at MIT, it was while teaching at Johns Hopkins University that the ideal laboratory emerged to explore why these failures happen – and how to fix them. Now, after working with 15,000+ CEOs, he has validated the protocols for success. Many CEOs find them "delightfully irreverent with blinding flashes beyond popular theories" and are pleased with the unexpected impact on their balance sheets. His work has been recognized in national media such as The Wall Street Journal and USA Today. He flies 200,000 miles annually keynote speaking at conferences, training CEOs in his workshops, and working with clients in every industry from the Department of Defense strategy to large and small corporations that include the healthcare, manufacturing/distribution, information/ communications, and finance/insurance sectors.

You don't have to be a large organization with a massive marketing budget to make a serious impact in the world today. Numerous small brands have managed to flip the switch on marketing: instead of working to draw customers in, fans are coming to them in droves, because they've become irresistible. Gair Maxwell shares the key to creating and delivering an irresistible brand strategy, built on a bedrock of values that's anchored by a compelling story. Gair is an author, brand strategist, and keynote speaker who has inspired some of the world's best, including Apple Specialist Marketing Group, Caterpillar, NAPA, and others. He has shared speaking stages with icons such as Richard Branson and Gene Simmons, and was named as a 2020 Vistage Top Performer and Speaker of the Year by TEC Canada, the country's largest CEO organization. He is a former broadcast journalist and author of Big Little Legends. If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. If you haven't seen all Audible.com has to offer, you don't know what you're missing. Sign up for a free trial at audibletrial.com/businessgrowth. Learn more about your ad choices. Visit megaphone.fm/adchoices

The strength of any brand – including yours - hinges on two key factors: Differentiation & Relevance. But it doesn't stop there. What makes a truly legendary brand is the STORY behind it. In this episode we decipher why some brands have lines reaching around the block, while other perfectly apt competitors sit empty just steps away. Gair Maxwell shares case studies including WHY the Mona Lisa is famous and how every-day leaders can build irresistible brands. Gair Maxwell is a brand strategist, historian, speaker, a former radio and TV host and author of the new book, Big Little Legends: If you want to build a legendary brand, tune into this brilliant episode.

Ian Altman is joined by author and marketing expert Gair Maxwell to discuss some of the biggest mistakes that businesses make when it comes to their marketing and branding. They then dive into helpful tips you can utilize to avoid these blind spots.

As the CEO of ESG Global Advisors Inc., TEC member Sarah Keyes, CPA, CA is a leading expert in environmental, social, and governance issues for the Canadian business community. In addition to serving as a member of the Institute for Corporate Directors Climate Strategy Advisory Board for the World Economic Forum's Climate Governance Initiative, Sarah is also on the Board of Leading Change and Sustainable Buildings Canada. She holds a Bachelor of Commerce from McGill University, has ISO 14064-3 certification (ANSI National Accreditation Board/ANAB), and an Emerging Leader Award from CPA Ontario. Don't miss this episode of The Leadership Standard podcast hosted by Gair Maxwell, as Sarah Keyes identifies ESG factors with the greatest potential to impact the value of your company over the short and long term, and reveals details about her leadership journey — so far.

Minter Dialogue with Gair Maxwell Gair Maxwell is a brand strategist and renowned speaker. He's also author of the recently released Big Little Legends, How everyday leaders build irresistible brands, published by Page Two. In this conversation, we discuss his new book, what success looks like, the importance of storytelling, how to find your unique story, the importance of instinct and personal history.  If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.

In this episode, Samantha speaks with Gair Maxwell, a leading business strategist, keynote speaker, and author. Their conversation is centred on how leaders can build irresistible brands. For full show notes and links visit: https://samanthariley.global/podcast/341/

International keynote speaker & author Gair Maxwell is a global authority on helping organizations create iconic, “larger-than-life” brands that attract legions of customers and top talent – without having to resort to “pushy” sales or marketing tactics. Gair has presented his unconventional business strategies with audiences across 38 U.S. states, 10 Canadian provinces, the UK, Europe Mexico, Latin America and the Far East; revealing his compelling approach to long-term brand building that has helped some clients achieve 15-20X growth. His many professional accomplishments include:* “Speaker of the Year” Award by TEC Canada in 2012* Over 600 presentations with Vistage International - the world's largest CEO Peer Advisory Group* Author of “NUTS, BOLTS AND A FEW LOOSE SCREWS”, available through Amazon.com* Associate Faculty at world-famous Wizard Academy, based in Austin, TX* Host of the TEC Canada podcast, "The Leadership Standard" A former broadcaster, Gair racked up 10,000+ interviews and 30,000+ broadcasts in an award-winning radio and television career in his native Canada. The son of a former pro golfer, Gair is a lifelong fan of the Pittsburgh Steelers, AC/DC, Led Zeppelin and Van Halen. An avid military history buff, he also becomes a human marshmallow for his three grandchildren, an adorable pair of cocker spaniels named Theodore and Sophie as well as a beagle-mix rescue who answers to Maggie.For more info on Gair and his many projects, follow him on Facebook, Instagram, LinkedIn, or visit his website.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Cynthia Barnes is an award-winning sales influencer, keynote speaker, LinkedIn Top Voice, and the founder and CEO of both the National Association of Women Sales Professionals and the Barnes Sales Institute. From sales prospecting to closing deals, Cynthia's tips and expertise are key for helping today's sales professionals stay informed and get ahead. She has spent the past two decades studying the innate strengths of women in sales and what it takes for them to reach the top 1%. She is also the creator of THRIVE: Success Strategies for Women in Sales – the first and only women-centric sales training delivered to more than 500 companies, including Toyota, Google, and Michelin – the author of Reach the Top 1%: A Strategic Game Plan for Warrior Women in Sales, and is the host of the podcast Unstoppable, with Cynthia Barnes. Cynthia's insights and unique understanding of what it takes for women sales professionals to thrive have made her a sought-after expert on women-centric sales training and coaching, appearing in over 250 major media outlets – including the Wall Street Journal and Business Insider. In this highly motivational and inspirational discussion with host Gair Maxwell, Cynthia reveals the mindset of the top performers and shares the practical steps that sales professionals can take to dust themselves off amidst rejection. If you've felt deflated by recent events or missed targets, Cynthia shares why resilience is one of the biggest advantages you can have in sales – and how you can begin harnessing its power to exceed your goals.

One of the best ways to differentiate ourselves and our business is to tell a unique story that is memorable and makes us stand out. Gair Maxwell is the author of Big Little Legends: How Everyday Leaders Build Irresistible Brands, a book about flipping brand dynamics to attract customers. He shares real-life stories that helped ordinary brands and leaders create extraordinary results.  Gair is a former broadcaster who had an award-winning radio and television career in Canada. He's also a history buff who loves legends, myths, and stories. He's now a brand strategist and keynote speaker. Gair has worked with organizations like Apple Specialist Marketing Group, Caterpillar, NAPA, and Virginia Tech. He's also shared conference stages with business icons like Richard Branson and Gene Simmons. He's here today to talk about Big Little Legends and how to create a story that can make your brand legendary. We unpack how brands become legendary. How did the Mona Lisa become so famous? The painting was stolen from the Louvre. All of the press created the fame this painting holds today. We talk about the story you are going to tell and also the story others will tell about you. Your story doesn't have to be about yourself. You can also use the seven plots of overcoming the monster, rags to riches, the quest, voyage and return, comedy, tragedy, and rebirth as filters to determine if your idea is a story. This episode will have you thinking about what your legendary story can be.  And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com  Gair Maxwell thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself.  Be your best self. Be proud and keep changing the world.   Guest Contact – Gair Maxwell Big Little Legends: How Everyday Leaders Build Irresistible Brands Gair Maxwell LinkedIn Gair Maxwell Facebook Gair Maxwell Twitter Gair Maxwell Instagram Wizard Academy   Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you- The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.   Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

“The content tilt is that area of little to no competition on the web that actually gives you a chance to break through the noise and be relevant. It's what makes you so different that your audience notices you and rewards you with its attention.” – Joe Pulizzi Joe Pulizzi is an entrepreneur, speaker, author, and fellow podcaster. He's the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, and The Tilt – an email newsletter, delivered twice per week, dedicated to helping the lonely content creator turn their business into a content empire. Joe is famous for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the renowned Content Marketing World event. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of the Year” by Fortune Magazine – and his newest book, Killing Marketing was published in September 2017. His fourth book, Content Inc., has been a top direct marketing best-seller since September of 2015, and he has also co-authored two other books, Get Content Get Customers and Managing Content Marketing. Tune in to this captivating conversation between Joe Pulizzi and host Gair Maxwell, as they dive into everything from NFTs, the Facebook Metaverse, and how discovering your “content tilt” is the best way to build a solid, long-lasting business positioned for today's content-driven world.

Do you ever wonder why some brands become the “top-of-mind” choice in an industry when their competitors may offer a better product at maybe even a better price?These brands no longer have to do much work to draw in customers. They simply have fans who continuously come to them in drives.These are the brands that really stand out. They're the ones who've become irresistible.But how can you do that in a crowded world when your customers are bombarded with competing and distracting messages and experiences every day?Luckily, there's an answer, and I discuss it this week with Gair Maxwell. Gair's an international keynote speaker, author and brand strategist. He's the host of the top-rated podcast: The Leadership Standard, produced with TEC Canada.And he's the author of Big Little Legends: How Everyday Leaders Build Irresistible Brands.

It's a pleasure to share my conversation with Gair Maxwell. Gair has shared conference stages with some of the biggest business icons such as Richard Branson and Gene Simmons, delivering 80-90 presentations every year with global representation from speaker bureaus in Canada and Mexico. Today he and I share a damn good conversation. You can buy his book here. While you are here, this week, my Damn Good Questions Course is now on sale. If you are looking to transform your conversations, this self-paced course is the only one you will ever need.   Email me for my personal discount code and knock this course out this week! Joe@onepercentbetterproject.com As always, thanks for listening! --Joe

Do you know the best ways to market your business? This episode of TEC Canada's The Leadership Standard podcast features a captivating conversation with guest Michael Brenner – revealing the key marketing strategies and tactics that any forward-thinking business leader needs to have on their radar. Michael Brenner is a Best-Selling Author, Keynote Speaker, and CEO of Marketing Insider Group providing content marketing strategy, Speaking, and Writing. He is co-author of 2 books including The Content Formula, and Digital Marketing Growth Hacks and his writing has been featured by The Economist, The Guardian, and Entrepreneur Magazine. He has also been recognized as a Top Business Speaker by The Huffington Post and a top CMO Influencer by Forbes. Over the last two decades, he has championed a customer-centric approach at organizations large and small. He led sales and marketing for software companies like Nielsen and FullTilt, and as an executive at ICR, SAP, and Newscred, his innovative leadership resulted in massive growth. His workshops and keynotes for Fortune 500 brands and tiny startups have inspired profound personal and professional change. When he's not working with clients, Michael travels the world helping even the most bureaucratic organizations break down silos, create cultures of innovation, and build engaged workforces. Filled with marketing insights and discussions about which strategies truly deliver impact on the bottom line, don't miss tuning in to this episode of The Leadership Standard hosted by Gair Maxwell and featuring guest Michael Brenner!

A'Lelia Bundles is an Emmy award-winning producer who spent over 30 years as an executive with ABC News and NBC News – in addition to authoring several biographies about the trail-blazing women in her family. A'Lelia's great-grandmother was a central figure of the Harlem Renaissance, A'Lelia Walker, and her great-great-grandmother was the first female self-made millionaire in America, Madam C.J. Walker. After publishing On Her Own Ground: The Life and Times of Madam C. J. Walker, A'Lelia's work became a New York Times Notable Book, a bestseller, and the non-fiction source for Self Made – the fictionalized four-part Netflix series starring Oscar-winner Octavia Spencer that premiered on March 20, 2020. Tune in to this episode of The Leadership Standard hosted by TEC speaker & branding expert Gair Maxwell, as A'Lelia Bundles takes a break from writing her fifth book, The Joy Goddess of Harlem: A'Lelia Walker and the Harlem Renaissance, to bring her warmth, intelligence, and humor, to bridge the topics of entrepreneurship, philanthropy, financial literacy, and women's and African American history. In this episode of The Leadership Standard, A'Lelia Bundles and Gair Maxwell dive into timely topics and answer: How did Self Made – the fictionalized Netflix series starring Oscar-winner Octavia Spencer – come to be? (5:38) What can today's business leaders learn from the history of Madame CJ Walker? (11:30) The common reasons why people in leadership positions struggle? (20:38) What should aspiring entrepreneurs – and young women in particular – should be asking themselves? (22:48) …and many more!

Have you ever wondered how certain people and companies achieve larger-than-life status? Well, today's guest has some theories about what legends are made of, with empirical evidence to back them up! International brand consultant Gair Maxwell has worked with some of the world's most dynamic organizations, including Apple, Caterpillar, NAPA, and Virginia Tech. He has also shared conference stages with some of the world's biggest business icons, such as Richard Branson and Gene Simmons, delivering 80 to 90 presentations every year with global representation from speaker bureaus in Canada and Mexico. “If you want to create something truly legendary, especially with something as intangible as a brand, there are no guarantees, but you have got to be the one to basically [do what] we were talking about earlier, with Steven Pressfield and the legend of Bagger Vance. You are the golfer, metaphorically. You have got to step up to the tee, and you have got to put the ball in play.” — https://twitter.com/GairMaxwell (@GairMaxwell) [0:40:02]“As the business world gets more focused on metrics and logic and that which is linear and analytical, that's not, big picture, how you win over the long haul. I think it's art. In the end, it comes down to the art that you create and, in many respects, your business or your nonprofit or whatever it is, think of it as a canvas. I know it sounds very metaphorical, but I see it that way. It's a canvas, and then you paint it in the image that you feel good about.” — https://twitter.com/GairMaxwell (@GairMaxwell) [1:06:55]A former broadcaster, Gair racked up over 10,000 interviews and more than 30,000 broadcasts in an award-winning radio and television career in his native country of Canada. Today, he is a global authority for helping organizations create iconic brands that attract legions of customers and top talent. In this episode, Gair and Sourdough bond over their mural love for Van Halen, and Gair shares some stories about the people, companies, and communities that he has encountered who were determined to change the rules and compete on their terms. You'll learn how they are creating raving fans, attracting top talent, enjoying substantial growth, and establishing themselves as what Gair defines as a Category of One. Fundamentally, Gair believes that you can't create a legend without a story. Deep down, you have to come to grips with your own story and truly live it! Tune in today for some poignant advice on how to do just that. For more info, visit here: https://notrealart.com/gair-maxwell/ Key Points From This Episode: •   Gair emphasizes the power of virtual technology like Zoom, LinkedIn, and YouTube. •   When Gair's love for Van Halen started and why he calls them the “soundtrack of his life.” •   The importance of communicating through feeling in a data-driven, KPI-obsessed society. •   How to live up to your potential by understanding that everyone has a story to tell. •   Gair reflects on his career journey and his lifelong fascination with all things ‘legendary'. •   Why he believes that a story either happens to you or you have to make one happen. •   The origin of legends and how to decode their enduring appeal to create great brands. •   Find out how Gair got into TV and radio broadcasting in Canada in the first place. •   His transition from broadcasting to business; creating a story grounded in emotional truth. •   Why your story has to be about more than “making a buck” if you want to build a legacy. •   Gair highlights the value of embracing the wisdom of uncertainty. •   Scott explains to Gair where his pseudonym, Sourdough, comes from. •   Setting yourself apart as an essential component of success; the enduring value of...

Have you ever wondered how certain people and companies achieve larger-than-life status? Well, today's guest has some theories about what legends are made of, with empirical evidence to back them up! Gair Maxwell has worked with some of the world's most dynamic organizations, including Apple, Caterpillar, NAPA, and Virginia Tech. He has also shared conference stages with some of the world's biggest business icons, such as Richard Branson and Gene Simmons, delivering 80 to 90 presentations every year with global representation from speaker bureaus in Canada and Mexico. A former broadcaster, Gair racked up over 10,000 interviews and more than 30,000 broadcasts in an award-winning radio and television career in his native country of Canada. Today, he is a global authority for helping organizations create iconic brands that attract legions of customers and top talent. In this episode, Gair and Sourdough bond over their mural love for Van Halen, and Gair shares some stories about the people, companies, and communities that he has encountered who were determined to change the rules and compete on their terms. You'll learn how they are creating raving fans, attracting top talent, enjoying substantial growth, and establishing themselves as what Gair defines as a Category of One. Fundamentally, Gair believes that you can't create a legend without a story. Deep down, you have to come to grips with your own story and truly live it! Tune in today for some poignant advice on how to do just that.   Key Points From This Episode: Gair emphasizes the power of virtual technology like Zoom, LinkedIn, and YouTube.  When Gair's love for Van Halen started and why he calls them the “soundtrack of his life.” The importance of communicating through feeling in a data-driven, KPI-obsessed society. How to live up to your potential by understanding that everyone has a story to tell. Gair reflects on his career journey and his lifelong fascination with all things ‘legendary'. Why he believes that a story either happens to you or you have to make one happen. The origin of legends and how to decode their enduring appeal to create great brands. Find out how Gair got into TV and radio broadcasting in Canada in the first place. His transition from broadcasting to business; creating a story grounded in emotional truth. Why your story has to be about more than “making a buck” if you want to build a legacy. Gair highlights the value of embracing the wisdom of uncertainty. Scott explains to Gair where his pseudonym, Sourdough, comes from. Setting yourself apart as an essential component of success; the enduring value of curiosity. Why the human qualities and characteristics of someone legendary are so subjective. The importance of embracing a growth mindset; be unafraid to experiment! How Gair believes mortality intersects with legacy; how do you want to be remembered? The role that golf has played in Gair's life and what it taught him, beyond the obvious.  Learn about Gair's upcoming book, Big Little Legends, being released in November 2021. How the COVID-19 pandemic has only increased consumers' appetites for authenticity. Gair's advice for big businesses struggling with authenticity: ask yourself, who are you beyond your goods and services? How Nike and Starbucks stood the test of time by being more than sneakers and coffee. Why Gair believes it isn't metrics and logic that makes a business a success; it's art. The importance and opportunity of “putting a human face in the digital space.” Gair reiterates the value of curiosity; how are legends created, why does it matter, and what does it mean to you? For more info, visit:

EPISODE 22 Have you ever wondered what it takes to become a coveted Fortune 500 company? Look no further than this episode of The Leadership Standard podcast featuring award-winning thinker, author, broadcaster, Senior Editor at Large of Fortune Magazine, and speaker on today's most significant trends in business – Geoff Colvin! As someone who is frequently surrounded by multi-billionaires and visionaries such as Bill Gates, Jeff Bezos, Elon Musk, and Richard Branson – Geoff Colvin's conversation with host Gair Maxwell will bring you inside the mindsets of the world's most influential business leaders, and reveal unconventional insights about the most valuable companies in the world. Throughout this episode, branding expert and TEC speaker Gair Maxwell and Geoff Colvin also discuss topics found within Geoff's latest book, Humans Are Underrated: What High Achievers Know that Brilliant Machines Never Will. Determined a “must-read” for every business leader in the post-pandemic reality, Geoff argues that as technology advances with increasing speed, the most valuable skills in the economy will be skills of deep human interaction – empathy, creative problem-solving in groups, storytelling – and reveals why developing these skills will be crucial to the futures of individuals, companies, and nations. Recognized as one the world's sharpest and most respected commentators on leadership, globalization, wealth creation, the infotech revolution, and more, Geoff Colvin has analyzed companies and business leaders worldwide as they confront the largest issues of our time. Don't miss this episode of The Leadership Standard podcast where Geoff Colvin shares his firsthand knowledge about what distinguishes the greats from everyone else – while reflecting on the business leaders and organizations that have prospered, the ones that have stumbled, and why.

The Honourable Perrin Beatty, P.C., O.C, is the President and CEO of Canada's largest and most representative national business association, the 200,000-member Canadian Chamber of Commerce. Since Perrin was elected to Parliament at 22 years old, he has made significant contributions to the development of Canada through his work as a politician and corporate business leader. During his 21 years in Parliament, he served as Minister in seven different portfolios, including Treasury Board, National Revenue, Solicitor General, Defence, National Health and Welfare, Communications and External Affairs. Following his political career, Perrin led the Canadian Broadcasting Corporation and Canadian Manufacturers & Exporters, the latter of which he shepherded through a period of significant transition. Perrin is currently a member of the board of directors of Mitsui Canada and in 2018, he was made an Officer of the Order of Canada for his lifetime of public service and for his devotion to the development of our nation as a community leader and corporate visionary. In 2020, the Government of Japan awarded Perrin the Order of the Rising Sun, Gold and Silver Star, in recognition of his many distinguished achievements in international relations and advancements in Canada-Japan business relations. During this timely and candid conversation with Gair Maxwell – which is always exhibited through the lens of expert foresight, hindsight, and humanity – Perrin Beatty reveals a closer look at the adaptability and resilience demonstrated by Canadian businesses during the COVID-19 pandemic and uncovers how major events in the past can guide CEOs and owners towards transforming their optimism into opportunities for the future.

Beau Lotto is a neuroscientist and world-renowned expert in perception. His research explores the ways in which we experience the world through our own versions of reality – and he has helped brands like Cirque du Soleil, Microsoft, and L'oreal gain valuable, science-backed insights into their businesses and customers. As Beau puts it, “the brain never sees the world as it actually is, only the world that is useful to see.” By illuminating these principles of perception, he has helped individuals and companies completely transform their approach to creativity and innovation. He is a three-time main stage TED Speaker and is also the founder of the world's first neuro-design studio, Lab of Misfits. Part lab, part creative studio, Lab of Misfits takes a disruptive approach to research, partnering with brands to blend science, art, and performance to explore pivotal principles in current culture. He is also a best-selling author, and his latest book, Deviate: The Science of Seeing Differently, explores the surprising science of creativity and unveils the unexpected relationship between perception, reality, and innovation. Beau has spoken at the G8, Google's Zeitgeist, Wired, Oslo Freedom Forum, Big Think and contributed to the BBC, National Geographic, Netflix, and PBS – and in this episode of The Leadership Standard podcast hosted by TEC Speaker and branding expert Gair Maxwell, he provides listeners with the framework to expertly navigate periods of uncertainty, how to strategically approach personal and professional problems, and how to successfully inspire innovation within their teams.

As the CEO and Managing Partner of Spark Partners – an organization specializing in innovation-based business growth for technology companies, start-ups, and entrepreneurs – Adam Hartung boats over 30 years of experience in developing and implementing successful strategies that take advantage of emerging technologies and new business models.Adam was named “Top Leadership Columnist” for Forbes.com, garnering more than 90 million readers for his columns which boldly predicted the success of industry changers like Netflix, Amazon.com, Apple, Facebook, and Tesla – as well as the unexpected negative impact these disruptors had on former giants who were unable (or unwilling) to adapt. In 2020, the Global Innovation Institute invited Adam to join GInI's Board of Advisors. GInI is the world's leading professional certification, accreditation, and membership association in the field of innovation with over 5,000 members and 2,500 certified professionals in 35 countries.Throughout Adam's eye-opening conversation with Gair Maxwell, TEC Canada speaker and branding expert, listeners will become equipped with Adam's timely insights about how to deal with 2020's market shifts and align your organization with post-COVID-19 trends to experience exponential growth.As business leaders across the globe are forged in crisis due to the pandemic, pressing play on this gripping conversation between Adam Hartung and Gair Maxwell will bridge the gap between theory and practice – providing you with the insights and understanding to be at the forefront of your industry post-COVID-19.For Your Listening Pleasure for these Lockdown / Stay-At-Home COVID and Variants Times - For all the radio shows available on The 'X' Zone Broadcast Network visit - https://www.spreaker.com/user/xzoneradiotv.Our radio shows archives and programming include: A Different Perspective with Kevin Randle; Alien Cosmic Expo Lecture Series; Alien Worlds Radio Show; America's Soul Doctor with Ken Unger; Back in Control Radio Show with Dr. David Hanscom, MD; Connecting with Coincidence with Dr. Bernard Beitman, MD; Dick Tracy; Dimension X; Exploring Tomorrow Radio Show; Flash Gordon; Imagine More Success Radio Show with Syndee Hendricks and Thomas Hydes; Jet Jungle Radio Show; Journey Into Space; Know the Name with Sharon Lynn Wyeth; Lux Radio Theatre - Classic Old Time Radio; Mission Evolution with Gwilda Wiyaka; Paranormal StakeOut with Larry Lawson; Ray Bradbury - Tales Of The Bizarre; Sci Fi Radio Show; Seek Reality with Roberta Grimes; Space Patrol; Stairway to Heaven with Gwilda Wiyaka; The 'X' Zone Radio Show with Rob McConnell; Two Good To Be True with Justina Marsh and Peter Marsh; and many other!That's The ‘X' Zone Broadcast Network Shows and Archives - https://www.spreaker.com/user/xzoneradiotv

The Leadership Standard – 018 – Bob Izumi - Professional Angler and the Host of Bob Izumi's Real Fishing Show Hailing from the small town of Blenheim, Ontario, Bob Izumi has become Canada's “Most Recognizable Fisherman” – and you've likely seen him on your television for the past 38 years as the host of Bob Izumi's Real Fishing Show since its premiere in 1983. In addition to his iconic television show and tournament fishing career, Bob is also an award-winning author, seminar speaker, conservationist, and radio show host. Bob's has unmatched credibility in the fishing world and has seen unprecedented success as a tournament angler. Since becoming Canada's first full-time professional fisherman in 1979, Bob has won more than 70 major events, far surpassing any other Canadian angler. He has won multiple Angler of the Year and Team of the Year titles and he is the only Canadian angler to win the Triple Crown of fishing; capturing the Canadian Open, the Classic Championship, and Angler of the Year title in a single season. In this episode of The Leadership Standard podcast hosted by TEC Speaker and branding expert Gair Maxwell, Bob Izumi shares the blueprint for turning your passion into a career – and reveals how Bob's Real Fishing television show and Real Fishing Radio program became Canada's longest-running syndicated television and radio series, respectively.

Did you know that content marketing can generate triple the amount of outbound marketing leads, drive six times higher conversion rates, and has the potential to generate a 7.8-fold boost in your web traffic? Whether you're wondering how to execute content marketing more effectively – or how your organization can hit the ground running and get started and up to speed – you won't want this episode of The Leadership Standard podcast featuring Robert Rose. Robert Rose has spent the last two decades helping marketers to tell their story more effectively – including 15 of the Fortune 100. In addition to being the Founder and Chief Strategy Officer of The Content Advisory, Robert Rose has provided marketing advice and counsel for global brands such as Facebook, Capital One, Dell, Ernst & Young, Microsoft, Thomson Reuters, Roche Pharmaceuticals, The Bill & Melinda Gates Foundation, and UPS. In this episode of The Leadership Standard podcast hosted by TEC Speaker and branding expert Gair Maxwell, Robert Rose reveals the ultimate guide to content marketing and defining trends that business leaders can't ignore. For help understanding the realm of content marketing – and how you can use content marketing to build trust with your audience, improve conversions, and generate more leads for your business – press play on this intriguing conversation.

As a leader of a manufacturing company how do you see your role? Are you focused on the internal side of your business or are you looking outward at how others see you and your brand? This week on the Make It Right podcast we look at how companies can build irresistible brands that attract […]

The Leadership Standard – 016 – Jennifer Carlson - CEO & Co-founder of Baby Gourmet, Founder at Thirsty Naturals Jennifer Carlson built a baby food empire from the ground up with her Baby Gourmet brand and recently revealed the organization's next growth phase: Being acquired by the renowned Switzerland-based baby-food manufacturer, Hero Group. In the latest episode of The Leadership Standard podcast hosted by TEC Speaker and branding expert Gair-Maxwell, Jennifer reminisces about her 15-year journey with Baby Gourmet and how its success has been a self-fulfilling prophecy – albeit not without a shortage of obstacles along the journey. For help navigating toxic work cultures, how to take the first step in turning your business idea into a reality, and the possibilities that arise from falling down seven times, then standing up eight, press play on this gripping conversation between Jennifer Carlson and Gair Maxwell below. It just might be the event that inspires you to become an entrepreneur yourself.

Our latest episode of The Leadership Standard podcast features a master communicator and facilitator, David Maclean. As a TEC Canada Chair, the winner of numerous regional, national, and international awards, and the man behind MacLean Group Marketing – which made Profit Magazine's 2004 list of Canada's fastest-growing companies – David Maclean has an abundance of impactful takeaways for every leader – no matter the industry. Through David's passionate description of wholeheartedness – which is a hallmark of his approach to leadership and life – listeners will discover a vulnerable and moving conversation with Gair Maxwell, TEC Canada speaker and branding expert. For insights surrounding self-leadership, marketing, social responsibility, and how others can begin leading from the heart – while divulging the story about how he beat Alanis Morrissette to #1 on the album charts – tune in below.

Thomas Benjoe – President and CEO of FHQ Developments and TEC Canada member – joins Gair Maxwell for a raw conversation that uncovers the triumphs, struggles, disruptions, and future opportunities of the fastest-growing population in Canada – Indigenous people. As Thomas and Gair unwrap the effects of institutionalized racism against Indigenous populations, listeners will gain insights about how FHQ Developments is leading positive change within the Canadian business landscape, and how business leaders across Canada can take the first step to formalize Indigenous Engagement objectives and goals. Accompanied by selfless-leadership perspectives and an explanation about why he weighs every business decision against its future impact (to the extent of seven generations in the future), listeners will be hard-pressed to leave this episode of The Leadership Standard without moments of reflection, introspection, and the resources to begin making a difference.

The Leadership Standard – 013– Adam Hartung As the CEO and Managing Partner of Spark Partners – an organization specializing in innovation-based business growth for technology companies, start-ups, and entrepreneurs – Adam Hartung boats over 30 years of experience in developing and implementing successful strategies that take advantage of emerging technologies and new business models. Adam was named “Top Leadership Columnist” for Forbes.com, garnering more than 90 million readers for his columns which boldly predicted the success of industry changers like Netflix, Amazon.com, Apple, Facebook, and Tesla – as well as the unexpected negative impact these disruptors had on former giants who were unable (or unwilling) to adapt. In 2020, the Global Innovation Institute invited Adam to join GInI's Board of Advisors. GInI is the world's leading professional certification, accreditation, and membership association in the field of innovation with over 5,000 members and 2,500 certified professionals in 35 countries. Throughout Adam's eye-opening conversation with Gair Maxwell, TEC Canada speaker and branding expert, listeners will become equipped with Adam's timely insights about how to deal with 2020's market shifts and align your organization with post-COVID-19 trends to experience exponential growth. As business leaders across the globe are forged in crisis due to the pandemic, pressing play on this gripping conversation between Adam Hartung and Gair Maxwell will bridge the gap between theory and practice – providing you with the insights and understanding to be at the forefront of your industry post-COVID-19.

Born into a family of entrepreneurs in Wroclaw, Poland, and raised in Winnipeg, Iggy Domagalski always knew that he wanted to run his own company. In his captivating conversation with Gair Maxwell, TEC Canada speaker and branding expert, Iggy reminisces about the days of launching a painting business, the trials and tribulations of starting an online marketing company in the early '90s, and how his leadership journey eventually led to him becoming the CEO of Tundra Process Solutions – where he drove its transformation of a small instrumentation distributor to an innovative $140-million industrial equipment integrator. In addition to being the CEO of Tundra Process Solutions – an organization that is continuously distinguished as one of Canada's best employers – Iggy has been recognized among Oilweek's Rising Stars, Alberta Oil's New Energy Leaders, and Calgary's Top 40 Under 40. Throughout Iggy and Gair's conversation, listeners will become equipped with the secret to Tundra's exponential growth, award-winning reputation, and how to facilitate a culture that employees really want to work at. Hint: it doesn't matter how many table tennis or foosball tables you have within your organization.

Francis Cholle – Wall Street Journal and USA Today Best-selling author – uses deep human learning and cognitive science to help leaders and organizations solve complex problems and thrive in times of disruption. As an international speaker, he has presented at Davos World Economic Forum, on the TED stage, Wharton and Columbia Universities, just to name a few. His latest book, SQUIRCLE A New Way to Think for a New World, offers a simple yet unconventional science-based model for business leaders to make decisions in today's dynamic environment – and provides the framework for a captivating conversation with Gair Maxwell, branding expert, and podcast host. In addition to revealing the origins of SQUIRCLE, which began over 10 years ago while consulting with his international clients, Francis shares actionable insights to help business leaders conquer the unique problems of today and guide them away from the techniques of the past. Before listening to this fascinating and timely episode of The Leadership Standard, we encourage you to take the SQUIRCLE test, which was designed to foster self-reflection and promote open discussion with others. Whether your preference is for a SQUARE or a CIRCLE approach, your result will add context to Francis Cholle's insights and provide you with a deeper understanding to make better decisions – personally and professionally. For complimentary access to the SQUIRCLE test, Canadian residents can text EZSQUIRCLE to 393939.

Gair Maxwell knows that success doesn't come to those who wait--success comes to those who do the work, who hit their bucket of balls every single day, who never stop striving. His lifelong fascination with how things become "legendary" has translated to his work today dissecting how the world's top brands become simply irresistible through the power of story. He travels the world speaking on a range of subjects, all of which are connected to the idea that you don’t need to be a huge company with a massive marketing budget to deliver a huge impact on your brand. He's not only committed to better understanding how to create long-term sustainable brands in a short-term world--he's also a lifetime Steelers fan and history nerd whose passion for understanding the past informs every move he makes today. 

For Mark Sutcliffe, effective leadership and running a marathon are kindred subjects. In addition to being a TEC Chair, Mark Sutcliffe is an award-winning broadcaster, columnist, author, blogger, podcaster, entrepreneur, volunteer, community activist, and Order of Ottawa member who has played a leadership role in several distinct fields throughout his 30-year career. Throughout Marc's insightful conversation with Gair Maxwell, TEC Canada speaker and branding expert, he depicts his leadership evolution and reveals the significance of “luck” in his personal and professional success – while drawing thought-provoking parallels between his experiences as a runner and a Canadian business leader. Just as running a marathon starts with taking your first stride, realize and master your leadership potential by pressing play on this timely and gripping conversation between Mark Sutcliffe and Gair Maxwell.

International speaker, author of 2 fantastic books, and shameless Calgary Flames fan, Gair Maxwell talks about his story, the bumps along the way, what he learned, and what he has done to #betterthepond. Thank you Gair!

“Birds of a feather flock together. We're all in the same boat. Great minds think alike. While just figures of speech to some, they reflect a simple truth—it's the company we keep that often determines the level of personal growth and professional success we achieve in life.” – Leo Bottary Leo Bottary is the founder and managing partner of Peernovation, LLC. He is a sought-after thought leader on peer advantage, an emerging discipline dedicated to strategically engaging peers to realize their business and life goals. Throughout Leo's insightful conversation with Gair Maxwell, he details the introspective leadership journey that has guided him to become an expert about the power of peer groups and building higher-performing teams.

Passionate about creating beautiful jewelry, and empowering women in the process, Rachel Mielke‘s entrepreneurial journey is rooted in making a difference in the world – one sparkle at a time. Since its creation in 2007, Rachel Mielke has grown grew her jewelry business — named Hillberg & Berk in homage to her great-grandmother, Hilda Bergman, and her dog, Berkeley — from a kitchen-table-operation to one of Canada's most notable brands. With a career that has included a showing at the Oscars, a pitch-turned-deal on Dragons' Den, partnerships with Olympic athletes such as Tessa Virtue, and two designs commissioned for Her Majesty Queen Elizabeth II – Rachel Mielke's interview with Gair Maxwell details a sparkling leadership journey that is sure to uplift and inspire.

There are two parts to every company: the mechanics and the soul. How does a leader achieve both in a time of retail disruption? Since joining Lee Valley Tools at the age of 22, Jason Tassé has embarked on an experience and inspiring journey of growth and leadership, recently becoming the COO of the celebrated Canadian business. From detailing his definition of leadership to insightful reflections about management succession at Lee Valley – which was established in 1978 – Jason's comprehensive discussion with Gair Maxwell provides an inspiring look at the mindset of a leader who was tasked with guiding the future of one Canada's most iconic catalog companies.

Let's face it…it's becoming increasingly more difficult to stand out from the crowd in the speaking business.  So, how do we get an edge and differentiate ourselves from the pack? On this episode of The Wealthy Speaker Show, we are joined by Branding Expert, Gair Maxwell who will share his story and thoughts on Vistage as well as some great ideas on how to use video to propel your speaking career.  Gair is a global […] The post How Vistage & Video Can Boost Your Speaking Business with Gair Maxwell appeared first on Jane Atkinson.

Todd Millar, President & CEO of TEC Canada, went from pumping gas as a teen to selling SuperPages for $2.6B. It was during those early years where Todd learned the hard way the value of integrity and trust - his guiding principles ever since. In the inaugural episode of The Leadership Standard, host Gair Maxwell explores leadership frontiers with Todd and how he climbed the ranks of the corporate world, provoking questions of curiosity, self-awareness and culture.

Chelsea here today with Chelsea's Motorvational Mondays. Today we have Gair Maxwell, going to Motorvate you on this lovely Monday morning. Well, I don't know about that Chelsea, because I think deep down you've got all of the Motorvation inside you from your hockey days. I've got some of that, yes. You were a hockey player. Yes. And how long did you play the game? I played for the last 14 years. 14 years, and you played a pretty good level of hockey, if I'm not mistaken, I know you're a little modest about it, but where did you play? I played for Team New Brunswick, then Canada Games twice and Senior Nationals three times. So we can say in many respects you're a hockey expert. Sure. Sure. We'll go with that. We'll go with that. Three things from hockey that I think are so crucial here on Motorvational Mondays. Ready for it Chels .......Forecheck.......Backcheck........Paycheck ....Forecheck..........Backcheck...........Paycheck. Here's how it plays out. Forecheck. Those are all the pro-active things you got to do in business and life. You've got to be thinking forward. You got to be doing things for other people, spreading the good karma. That's the Forecheck, right? You've got to be a good person. You've got to be giving, charitable. There's all kinds of stuff you can do on the Forecheck. The Backcheck is all the loose ends, and the spinning plates, and all the details, all the stuff that falls through the cracks. Life. Life, right? All this stuff you actually got to get done. The Forecheck. The Backcheck. The more you can Forecheck and Backcheck, what do you think Chels? The better chance you have of... Getting a bigger Paycheck. Getting a better Paycheck. That's for sure. Those are the things that we wanted to share today on Chelsea's Motorvational Monday. Have a Huggable Week. Fredericton Huggable Used Cars and PowerSports Dealer https://www.wheelsanddeals.ca Car Buying Questions? Phone (506) 459-6832 Pre-Owned Vehicles - Trucks - Vans - Suv's - Mini-Vans for sale. Auto Loans, Used car loans, used vehicle financing. Fredericton's New Boat Dealer for Glastron power boats - https://www.wheelsanddeals.ca/glastro... , Bennington pontoon boats - https://www.wheelsanddeals.ca/pontoon..., and Crestliner Pontoons Motor Cycle Dealership in Fredericton, check our inventory Bikes, Jet skis, ATV's and Quads -

Branding. It is both a journey and a destination. Differentiating yourself and telling a unique story is the best way of branding your business. Gair Maxwell is an expert brand strategist. He can help your brand spend less time convincing and more time connecting in a way that inspires meaningful relationships and customers for life. He is also an international best-selling author and incredible speaker. With his interactive keynotes and workshops, he inspires everyday people to punch above their weight class and build the kind of brand that has top talent and customers seeking them out. During this conversation, you’ll discover… How to create an irresistible brand The importance of video based communications The significance of the Pull Strategy To find out more about Gair visit https://www.thethoughtleaderrevolution.com.

From Nike’s campaign with Colin Kaepernick to understanding core values, Gair Maxwell shares the ways Respect shows up and fails to appear in major brands and marketing around the world as host Mike Domitrz dives into this insightful conversation. * You are invited to join our community and conversations about each episode on FaceBook at https://www.facebook.com/MutuallyAmazingPodcast and join us on Twitter @CenterRespect or visit our website at http://www.MutuallyAmazingPodcast.com**   Gair Maxwell’s BIO: International keynote speaker & author, Gair Maxwell is a global authority on helping organizations create iconic, “larger-than-life” brands that attract legions of customers and top talent – without having to use any “pushy” sales or marketing tactics. The impact of the trickle-down effect can be enormous for any company, community or career. Some organizations have achieved a 15-20X financial growth while becoming a much desired “Category of One”.   Gair’s riveting Keynote presentations are packed with real-life stories and benefit from his many decades of “in-the-trenches” business experience. Scores of event planners rave about his innate gift for simplifying complex ideas into easily digestible bites that any audience can implement immediately with ease. Delivering electrifying interactive keynotes and workshops, Gair inspires everyday people to punch way above their weight class, and build the kind of brand that has top talent and customers seeking them out.   Links to Gair Maxwell www.gairmaxwell.com   Books Recommended: “Start with Why” by Simon Sinek The Alchemist by Paulo Cuehlo E-Myth Revisited by Michael Gerber The Trilogy of the Wizard of Ads

It was a pleasure having Gair Maxwell on the show today. We talking about differentiating yourself and telling a unique story. I know you will find this interesting. www.gairmaxwell.com www.yourbrandmarketing.com

Gair Maxwell - Reinvention Chronicles (best of) - Episode #39 by Cristina Mendonsa

Bienvenue à mon podcast, ceci est un appel à tous les entrepreneurs pour qu’on s’unisse. Je veux vous aider à réussir plus rapidement et avec une meilleure connaissance de l'univers, de notre univers. Nous sommes la révolution humaine.

Nobody... Nobody gets a "Get out of Brand Free Card." Every business has a brand. Every person has a brand. And it's simply the feelings that you provoke in their minds. You can either let those feelings, your brand, be formed by default, or by design. Gair Maxwell, author, speaker, broadcaster, invites the Get Ya Some Radio Show […]

The Importance of Brand Storytelling. Learn from Gair Maxwell as he discusses the difference between direct marketing and brand marketing. CafeSoCo Ep 401 thanks to Martin Charlton Communications -- CafeSoCo is an entertaining, casual look in to the world of social media, content marketing and beyond. Featuring guests and experts from across the planet, sharing stories of what has worked for them and how they overcame challenges. #marketing #brandmarketing #reputation #publicrelations #podcast

Gair Maxwell didn't follow a safe or conventional path to get where he is today. Since the day he was fired from a 20 year media career with the news making the front page of his hometown paper, few then, would have bet he would rise from an unemployment line to become an internationally-recognized author, speaker and entrepreneur, sharing the stage with Richard Branson. Gair has worked with dynamic brands like Mitsubishi, Apple, and named 2012 Speaker of the Year by TEC Canada. This show is about reinvention. A truely thought provoking show that opens us to reinvention, the why, how and what's next. A MUST listen to for every leader who is serious about getting ahead of the game and winning.       The Mojo Radio Show copyright Gary Bertwistle & Darren Robertson   Products or companies we discuss are not paid endorsements. They are not sponsored by, nor do we have any professional or affiliate relationship of any kind with any of the companies or products highlighted in the show.... sadly! It's just stuff we like, think is cool and maybe of interest to you our listeners.  See acast.com/privacy for privacy and opt-out information.

Gair Maxwell is an International Speaker, Author of the critically-acclaimed book, “Nuts, Bolts & a few Loose Screws,” and a Reinvention Strategist. With a background in Broadcast Journalism, Gair himself has been reinvented, long ago transitioning into a life of speaking, coaching and creating, which led him to being recognized as TEC Canada’s “Speaker of the Year” in 2012. Gair brought all kinds of helpful insights to this episode. Some of them include being set up to “receive” (listen and learn) as opposed to always being stuck on “transmit” (making it about us, doing more talking than listening); Going from getting fired to getting fired up; re-purposing experiences and skills we’ve acquired throughout our journey; and what a real “window of opportunity” most often actually looks like, and what you need to do when you see one. Aside from those great bits of wisdom, there were three key takeaways that stood out from my time with Gair Maxwell. They were: 1. It’s not about the many. It’s about the ONE. You never know who’s listening / watching / reading and how what you’re sharing may impact them. Sharing your experiences openly and genuinely helps others – and ourselves – in ways we often cannot conceive of at the time. Don’t worry about thousands upon thousands of views, listens, fans, clicks, likes or shares. It’s about a genuine connection with the ONE. 2. Understanding Purpose vs Result. For instance: the purpose of a business is to make money. Is it? Or is that the result of fulfilling the real purpose? 3. Focus on Possibility as opposed to Problems. This is a great lesson in business and in life. This particular conversation took place in a coffee shop. So it sounds like we’re, well, in a coffee shop. So brew a fresh cup, pull up a seat and sit in with us. It was a fun and lively conversation that I’m sure you’ll enjoy. ©2016 Kevin Bulmer Enterprises

One Man Brand Radio is the show for entrepreneurs and business owners, leaders and dreamers, and everyone who wants to become their own boss. This is the first installment of the show. It aired on NewsRadio KLBJ in Austin, TX on Saturday, August 20 The guests included Tim Miles, author of Good Company. We then visited with "Reinventions Chronicles" kingpin Gair Maxwell. Dave Young from Shortcut Content extolled the virtues of creating regular content. And last but not least, Service Legends' CEO Brian Leech talked about attracting and coaching "A Players" in his business and building a strong company culture.

Conversation with Branding Provocateur Gair Maxwell,Real Estate Expert and Entrepreneur Chris Stafford, Ellen Bannister of Simply For Life Riverview and Mari Humeston of Paired Tastings. 

Conversation with Pamela Des Barres, Gair Maxwell and Suzie McNeil