Building It Online Podcast

Today, Mike talks about small businesses selling their products on Amazon and the pros  and cons that come with this as well as the steps to take to maximize the use of the Amazon platform while not being completely reliant on it.Some of the big takeaways of this episode are here: Many business owners often don't consider that through Amazon, you only get the sale, not the customer.Amazon commonly creates a white labeled version of other products, putting their product on page one and pushing other businesses several pages down.Use Amazon to gain customers, not just sales. Include something that brings people back to your store instead of Amazon.Have questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

For today's episode, we talk with Joseph Wilkins, the Founder of FunnySalesVideos. Joseph describes his journey into running a successful business as well as the production steps he takes to create funny videos that go viral.Some of the big takeaways of this episode are here: Joseph explains that humor in advertising campaigns resonates so well because they are ran on entertainment-based platforms like Facebook.The first step for creating a funny video is to figure out who your customer is, why they are buying or not buying your product, and the deeper reason they want to buy your product. Never try to create a video blindly.Having a good editor is a critical part of creating a successful video.Be sure to follow Joseph online at FunnySalesVideos, LinkedIn, Facebook,Have questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

Today, Brice tells us about his L.O.S framework and how it can help you run successful ad campaigns for your online courses or info products.Some of the big takeaways of this episode are here: The primary goal of the launch phase of running ads isn't to make money. It's to learn and find out what sticks.Skipping the optimization step when running ads leads to a break and things stop working.Wanting to keep costs low is often what prevents business from scaling. Brice shares a formula to figure out what your average target cost is to acquire a customer.Have questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

In today's episode of Brice's mini-series, Brice shares some specific tips on how to create ads that convert like crazy.Some of the big takeaways of this episode are here: The biggest thing when it comes to creating ads is your hooks and angles.It's important to understand your avatar before you begin writing your ad.Having a clear call to action and telling people what exactly to do next is extremely beneficial.Have questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

Designing an offer is incredibly important, but once you have your offer dialed in, how do you set up a strategy to get eyes on that offer? In this episode of Brice's mini-series, he explains what to do next.Some of the big takeaways of this episode are here: Low ticket funnels are a way to bring people in the door, but they not bring in money.Brice explains why he puts a full funnel ad strategy in place and why you can't depend on one ad to do all of the work.Finding out the roadblocks that customers experience can become different ads and angles to useHave questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

Kicking off a new mini-series, Brice shares his knowledge on info products and the steps to take to design an offer to get people to want to buy what you're selling.Some of the big takeaways of this episode are here: Rather than immediately running ads, designing an offer which is different and will make your product stand out is the best place to start.Positioning your product upfront and communicating that to your customers is extremely valuable.Risk reversal is very easy to include and is a necessary part of your offer.Have questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

For today's episode of Mike's Magical Ecomm Marketing Mini-Series Method, Mike explains how a simple change made his store an extra $27,000.Some of the big takeaways of this episode are here: Using an app which enables pre and post-purchase upsells is a simple move which can yield drastic results.Post-purchase upsells have often required the buyer to go back and fill out their credit card information again, which led to a significant amount of drop-offs. One-click upsells have a much higher success rate.Almost any online store can benefit from using Zipify's OneClickUpsell or a similar app.Have questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

In today's episode of Mike's Magical Marketing Ecomm Mastery Mini-Series, Mike explains the importance of creating fans and bringing customers back as well as how to do this.Some of the big takeaways of this episode are here: Many Ecomm store owners feel that the best way to create revenue is to create more products, however, this is not always the case. It's very important to reengage existing customers.Story-based marketing is an effective way to get customers to connect with your brand.People relate to stories, but creating a brand story can't be forced. Creating a brand story can revolutionize your company internally as well as externally.Have questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

In today's episode of Mike's Ecomm Mastery Mini-Series, Mike explains why it's necessary to have more than the default product page to have a successful ecommerce store.Some of the big takeaways of this episode are here: Store Platforms such as Shopify don't leave enough room to provide a compelling argument for your product.Having a long form sales page is an efficient way to provide more compelling reasons for an individual to buy your product.Platforms that allow you to create landing pages such as Unbounce can redirect traffic back to Shopify or another store platform.Have questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

To kick off Mike's Ecomm Mastery Mini-series, Mike talks about the importance of choosing the right store platform when starting an ecommerce store and what some of the differences are between these platforms.Some of the big takeaways of this episode are here: Turning an idea into an ecommerce store is a difficult task. Fortunately, there are a lot of platform options for housing your store.Mike explains from his experience why he thinks Shopify is the best store platformA big part of the importance of using a platform is the research and workload that they relieve you from when running an ecommerce store.Have questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

In this episode, we interview Jonathon Hensely. Jonathon is the CEO and Co-founder of Emerge, a digital product consultancy. He shares his background with us as well as a vast amount of knowledge on how to setup a business with strategy and digital products.Some of the big takeaways of this episode are here: Jonathon explains the importance of building a strategy first. More important than the idea is the insight into the problem you are solving.Alignment is the most important leadership skill. Jonathon goes in depth on alignment and how he views it in four levels.What is empathy mapping, and is it important?Be sure to follow Jonathon online at Emerge, LinkedInHave questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

Businesses face change. Those that can adapt, succeed. Those that cannot oftentimes fail. Brice and Mike discuss the effects of large change in business and specifically relate it to Apple's iOS14 update and the detrimental effect on Facebook ads. Some of the big takeaways of this episode are here: iOS14 provides users with more privacy by giving them the option to opt-in or out of being tracked, which will change the way advertising technology works.Larger companies are less worried about these changes than companies who are solely dependent on Facebook ads.Platform diversity is becoming increasingly important due to the frequently changing nature of the industry.Have questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

Is it more stressful to start a company by bootstrapping or venture funding? In this episode, we interview Joseph Fung, founder of five different companies. Joseph shares his experience and highlights the pros and cons of bootstrapping vs. venture funding. Some of the big takeaways of this episode are here: Joseph explains from his experience the difference in point of view of the consequences of using other people's money in a venture backed company and how the influence from other investors affects your decisions versus starting up a bootstrapped company.A venture backed company faces different stressors than a bootstrap. it's more difficult for a bootstrapped company to fail significantly whereas when venture backed companies start to fail, they tend to fail very quickly.Is starting up a VC backed company something that someone new to business can do, or do you need experience with previous startup companies?What is a B Corp, and can they help make the world a better place?Be sure to follow Joseph online at Joseph Fung, LinkedIn, Kiite Facebook, TwitterHave questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

Today we are joined by Jeroen Corthout, co-founder of Salesflare, a small business CRM. Jeroen walks us through the origin of this software and how he was able to turn it into a business.Some of the big takeaways of this episode are here: Jeroen explains how he was frustrated with the limitations of available CRM's and how he became involved with creating a new one.A.I. and automation are becoming useful features of CRM's.Getting sufficient sleep and planning for the day cannot be understated when trying to grow a business.Be sure to follow Jeroen online at Salesflare, LinkedIn, Facebook, TwitterHave questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

In this episode, we interview Dan Englander, Founder and CEO of Sales Schema, a sales agency focused on helping marketing agencies. Dan tells us a bit about his background and shares his story on how he came to start his company.Some of the big takeaways of this episode are here: Dan explains how he was able to stair-step his way into transitioning out of the 9-5 routine into starting and running his own company.Hear how Dan helps agencies get results by highlighting their commonalities with decision makers they are targeting rather than simply trying to sell the agency.The future of digital agencies will likely include more outsourcing as opposed to having everything done by in-house employees.Be sure to follow Dan Englander online at Linkedin, Facebook, Sales Schema websiteHave questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

It's a new year and the world of online business is transitioning. Brice and Mike discuss some of their predictions for the new year and the changes they may bring to the online business world. Some of the big takeaways of this episode are here: Brice and Mike offer predictions for the changing data worldHow will privacy changes impact marketing and analytics?Reevaluating psychological triggers and your avatarWhat is Starlink, and will it provide internet for the rest of the world? Have questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

How do you plan for a whole new year? This episode is about the big principles in new year planning as well as some specific, technical bits of how it's organized and executed.So if you want to know how and why we take out the dedicated time to map these things out, strategize, and review/refine the vision - take note!Some of the big takeaways of this episode are here: The new year's plan should start with a conscious review of the last year.Get into the strategic role where you are guiding the business rather than just letting the business take you where it may.What makes a good goal, how to make good goals, and how to execute on them as an individual and a business.Have questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

At the end of the year here, we're talking about what's changed for business and what's to come. It would appear to be what everyone expected, but accelerated. Namely, an explosion of opportunity in freelance work.So - what's necessary to make a living freelancing? Why's it so great that even big corporations are taking advantage of a more freelance model? All this, and other thoughts on what the future holds for business owners/freelance workers.Some of the big takeaways of this episode are: Freelance isn't just the opportunity of employment, it's also the opportunity of having something to sell, thanks to the internet.You can bet on freelance work expanding as we grow more online and interconnected.Keep an eye out for opportunity everywhere. A single innovation or event can create entirely new industries.Have questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

How can you build an ethical company right from the start, and let an examined philosophy affect everything you do? Today we're talking about how you can run a business for something more than just profit.Obviously if you don't have money you don't have a business, but how we can really provide value to the world, beginning with our employees, is what's going to matter in the end.Some of our favorite topics in this one include: When to make the more expensive decision How to think and act more ethically in generalWhat kinds of decisions can we make on our employees behalf that they may never be aware of, but will benefit from regardless?Today we talked a bit about the value of philosophy and stoicism. A couple places to start include Meditations by Marcus Aurelius or this great audio series The Tao of Seneca.Have questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

Every businessperson knows the importance of content marketing strategies. Without them, your business will not be able to be as effective as it could be. Veronica Sagastume has been doing this for a long time so today we are lucky enough to take a slice of knowledge from her.From CFO to Content Marketing Strategist Veronica talks about her home life along with her beginnings and how she got to where she's at today.What will you learn in this episode? The process of trial and error in marketing.The importance of meeting online vs in person.How to organize in a way that makes you productiveHow to relay to people to see you as a problem solver to the problem they have.The Book mentioned in this episode is called "Atomic Habbits" and "Blue Ocean Shift".Be sure to follow Veronica on Facebook, Linkedin, look at her Website, and her Twitter.Have questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

What foundation is your business built on? Tony Guarmaccia helps identify this with both small and large companies. Tony spent years in the corporate world learning what big businesses do to sustain their growth.And today he brings that experience to small businesses and helps them understand the fundamentals you need in place to grow your business no matter what crazy thing is going in the world.What will you learn in this episode? How to apply large company strategies to small businesses.What the flywheel effect is and how you can use it to exponentially grow your businessThe 6 factors of the Results LoopWhat to focus on in your business if you want to make sure you can grow in any marketThe Book mentioned in this episode is called "Good to Great".Be sure to follow Tony on Facebook, Linkedin, look at his Website, and check out Small Step Manifesto.Have questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

Webinars are an incredible tool to grow your company when you can get it right. Today we're going to break down how it's possible.We also cover how important it is to pay attention to how long your webinar is as well as other factors that play into how it affects your audience.What will you learn in this episode? How to use webinars to scale businesses with paid adsThe differences between live and prerecordedHow to use a webinar correctlyWhy it's better to get better at what you're doing rather than making more thingsThe software for making webinars (Easywebinar.com) in this episode can be found here.Have questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

Navigating the Curvy Line that Is Your Career is not an easy task. Thankfully Tim Fitzpatrick explains the best way to accomplish this for the success of your company.We talk about maintaining the career you want to keep today.Listening to Tim, will help you make good business a second nature to you.We also cover the role of choosing what to focus on and how to go about focusing on that task to achieve greatness.What will you learn? Forming relationships with customers.Offer different services.See things as a long term thing.Provide services for people looking for that.Be sure to follow Tim online on LinkedIn. The book for this episode is Essentialism.Have questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

Crafting a life you love by using relationship marketing is very hard. Today we have Annelise Worn on to explain how - she explains more of the most rewarding (and valuable) components of building a successful business.We talk about personal vs business life, and how to successfully balance the two.If you listen to Annelise, you'll find some important aspects and qualities you can easily integrate in your own business. Success is on the way! We also cover the role of family, struggle, and family life and how to please a client with rewards.What will you learn? A better approach for gaining clients.Losing clients isn't the worst thing.How to balance your attention.The importance of Digital Marketing.Be sure to follow Annelise online at Website, LinkedIn, Instagram, Tradiewives and her Facebook Page.Have questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

Running a rapidly growing startup is hard. That's why we have Matt Gills on - he explains two of the most rewarding (and valuable) components of building a successful business.We talk about what the day to day is like for someone like him, who's integrated teams of over 200+ globally, grown, and sold businesses. Having the right people around you is so critical!If you can nail just a couple of the key aspects of Matt's philosophy, you'll find that the rest works itself out. You'll find a way to be successful if you've got the right team. We also cover the role of mentors, comfort zones, sleep, dealing with the inevitable hardships of building a business, and growing constantly from that bumpy ride.What will you learn? The BEST way to get experience as an entrepreneurHow to evaluate all the opportunities that come to you as an entrepreneur so you know the best ones to go afterWhere to put your attention day-to-day as the CEO of a rapidly growing startupHow to get A-players to WANT to work for your company.Be sure to follow Matt online at Clean.io, LinkedIn, and the Clean.io Facebook Page. While you're at it, you can check out the book recommendation from this episode, The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz.Have questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

If you're like us, you've probably found that most things you do in business bleed over into your personal life. Challenges, lessons, goals, and more. Today, we're talking about the importance of a clearly defined "north star" - what's your big goal that you can focus everything around?We've seen this in so many companies now: too many missions, too many goals. In the end, you can't get things done, and when you do, it's not done as well as it could be if you had a singular mission.It's not uncommon to work hard, for a long time, to get the opportunities you're looking for. Very quickly, however, the tables turn and you now have to be the one saying no, and turning down an opportunity.Some of the big takeaways of this episode are here: "If I say no to this, there is something else around the corner"Be very intentional in how you build your business by being selective of opportunities you acceptReduce the number of things you're doing so you can do fewer things better and work on projects you really want toWe spoke today of the book Essentialism, which is very relevant to this discussion. Here's a link.Have questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

Bryce is launching his new CBD business, which requires a whole new set of expertise. I say 'a whole new set' because Facebook has restrictions on ads for CBD.Here he's going into the process of getting his business to this point and why it took years, when his first business went live in about a week. Hearing him talk about his strategy as he built this business was fascinating and he really goes into the details for us!Some of the big takeaways of this episode are here: Service based business has been great for ad flow (Bryce's ad agency) but it doesn't build equity over time that you could sell.Bryce's thoughts about building a team and finding a partner.Pushing (again) on the principle of trying over and over until things work right."We're trying to get this done as quickly as possible without rushing anything."The business will be officially launched in the next couple weeks, if you want to hear about it when it happens then you can use the link below to stay informed in the BIOP Facebook group! We're in there answering questions so say hi!Have questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

Anne Stefanyk is the CEO and founder of Kanopi studios, which she started in 2013. The company is totally remote, building beautiful websites for clients looking to make a positive impact on the world.Anne goes over the anatomy of what makes an effective website, and her philosophy about making one that lasts (you need to keep working on it!). She also walks us through some of the awesome apps that her team uses to maintain a positive digital work environment and overcome Zoom fatigue.There's a lot of good stuff here. Some topics we go into include: How to make a great website by putting users' needs firstFinding clarity in continuous conversation with clientsCultivating a remote work culture with the help of appsSome of Anne's journey building an online businessBe sure to follow Anne online at Kanopi.com, LinkedIn, Twitter, or email Anne@kanopi.comHave questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

This is really an episode about communication. If you're not keeping in touch with your clients beyond the raw data reporting, how can they know that you really care about them? Often, making sure they know you care is going to be more valuable than any number.So today, we're talking about how to be clear, effective, honest, and proactive with clients in a way that will have them trust you, respecting you, and continuing to work with you because they value you.Some of the big takeaways of this episode are here: The first month is important. Make enough calls that they know you're responsive and you're getting a clear idea of what metrics/goals matter to them. Sometimes results might be less important than just knowing that someone cares about the account.Set clear expectations of what the next X days will look like. "Under-promise and over-deliver"Be good at delivering the actual numbers. Accurate reporting is so important!Have questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

It's easy to get caught up in tasks, messages, and the day to day routine of running your business. It's important to remember to make time for actual, high-level thinking! This is where you can really strategize about your company (and life) as a whole. How is it running? Where is it going? Do I like my clients? How should I be spending my time?Some of the most important decisions, insights, and realizations are known to take place when you actually take a step back and go deep.Some key notes from this episode are here: Schedule yourself thinking time and then protect that timeThinking deeply and broadly allows you to build with intentionSetting up recurring questions for yourself can aid the processUtilize your project management software for reminders and as a thinking aidHave questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

There are 5 components by which you can segment your audience: Demographic, Firmographic, Geographic, Psycho-graphic, and Behavioral. Eric Beer walks us through how he segments his audiences and powerful ways to use surveys.Eric has been in digital marketing for over 17 years, starting his company, Universal Marketing Partners in 2008. As the title suggests, he grew it to over $100 million in revenue. Since then he's worked on his podcast and a slew of other educational resources for marketers.Eric and Mike could have talked for hours because he has a lot of insight to share. Some key points he brought up are:Creating leads and having a database not only makes your company valuable, but it gives you the power to own your media.Sell to different people differently; segmentation surveys are ideal for this. Track every answer.How to think about arbitraging traffic in a self-liquidating funnel while building your list, which is kind of the name of the game.Be sure to follow Eric online at EricBeer.com, univmp.com, LinkedIn, Youtube, Facebook, SurveyDetective.io or @ericbeerofficial on Instagram. You can also check out his podcast, Performance Marketer Podcast.Have questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

Simon Severino created Strategy Sprints after 15 years of global consulting, helping people grow their businesses and as the title says, doubling their revenue in 90 days.As a consultant, he would fly around and ask people: Who are you? What are your strengths? How do we get there? And more questions of the sort. Then the Internet happened. Flying all over the world became unnecessary and too time-consuming. With the Internet, when a client has a problem they may have to wait three weeks for a workshop that lasts all day, or days. The approach worked for Simon but wasn't ideal for his clients.Fast forward 3 1/2 years later and Simon is at the helm of a global team. Simon has so much to offer in this conversation for anyone operating an online business. Some of the big takeaways of this episode are here: Helping business owners "get out of the weeds" so that they can stop doing all of the work themselves is often the first stepThe order in which Simon decided to delegate different responsibilities, including the very thing which made him "excellent" when he delegated his own positionWhen you don't have to pay for an office, you can afford to fly your team out to a location and have a good timeBe sure to follow Simon Severino online at strategysprints.com, Linkedin, and FacebookSimon is offering a free 45 minutes bottleneck analysis for the first 30 listeners who visit strategysprints.com/sales.Have questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

The numbers that make your business move may well be the most important thing to understand in your business today. This doesn't have to be complicated or intimidating, but is something business owners must understand.When Brice & Mike started their businesses, neither of them was fond of numbers, or even particularly good with them. If spreadsheets intimidate you you can always use some other means to get the kind of information you need. Brice uses Google Sheets, which he updates manually but Mike uses Quickbooks which can make up all kinds of reports. Whatever the best case for you, it's something you need to keep a great understanding of.Some of the clients that both Brice & Mike have worked with launched massive campaigns when halfway through, they realized that there was no money left to pay off their credit card. Guess why? They weren't keeping track of their numbers. When going into a business and looking for ways to improve it, you can start with finances and see where everything is going and where to make changes. This can be true of personal finance, of your business, of media buying, and of so many other aspects of online business.Some topics we cover include: Automated tracking vs manually copy and pasting numbers from your bankSimple steps to build confidence with tracking and knowing your financesThe process we use to track income, expenses, and cash in the bankGreat books on tracking your numbers to set yourself up for successHave questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

Today we're discussing business under volatile market conditions. More specifically about the current roller-coaster conditions with Coronavirus, the 2020 Presidential election, the #BLM movement, and more. Clients' needs are changing faster than the news headlines right now. Try to keep up! We talk about how to prepare for hard times, how to approach problems that are out of your control, and how to be proactive about such problems clients. News is coming fast and hard lately so it's more important than ever to keep an ear to the ground and pay attention to changing trends both in the broad social sphere and in the technical aspects of marketing platforms.Some of the big takeaways of this episode are here: People need honest, proactive answersAddress potential problems in advanceKeep in mind the nature of a person's overall newsfeed, not just your adsHave questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

Douglas Levin has one of the most unique entries into online work that we've heard so far. His story is really great because he walks us through each step of his process from making $18,000 per year as a musician to owning a private label brand.His first area of online work is selling stuff from his closet on Amazon. Shortly after that, he started to resell products from Walmart, even going on multi-day excursions wherein he stockpiles these products to resell at great margins. Eventually, he finds this to be too unstable and starts to make more exclusive deals with manufacturers.His first exclusive deal, selling an energy drink, is great until a $25,000 mistake (listen to hear what it is). That brings him to private label, where he is now, and where he's enjoying himself the most. Some of my big takeaways of this episode are here: Arbitrage has some great advantages like high margins, but it comes at a risk that wholesale doesn't.Wholesale is predictable which is great but it's not your product, which means there's no brand that you can eventually sell.Building a community takes longer but helps ensure demand for your product.Have questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

Johnathan has built more businesses than most people work for in their lives. From a physical security operation to digital marketing and content writing services company, he brings a wealth of expertise.What's most valuable is hearing the reasons why he started each business and why, such as in the case of the security business, he moved on. Rather than pushing his agenda on the market and making people want what he had to offer, he identified something that the market is lacking so he could fulfill it. Often times it was as simple as asking people on a Facebook forum.Not only are these stories funny, but they're useful. Today, Jon has built a large international team and he's been building businesses for over 10 years now.Some of the biggest takeaways from this episode are here: Jon's philosophy of building a customer base and reputation before using any capitalWhen you start something with a partner, get the paperwork set up at the beginningSpending money on a good dev company will be less expensive in the long run"Get told no a hundred times and then adjust your message until someone says yes."Be sure to follow Jonathan online at i2w.uk, LinkedIn, Facebook, and SeoButler.com.Have questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

Like many of us, Tyler Gillespie was hooked once he discovered the joy of remote, online work. Tyler dove in headfirst and moved to Costa Rica selling vacation rentals online (while he lived in one himself) and this officially kicked off working while traveling abroad.Since working inside the rental industry didn't lend itself to remote work as well as he'd of liked, Tyler shifted into freelance work. From there he was able to find clients, outsource work, and eventually build a proper team that became his marketing agency, Gingerbread Marketing.As the company was able to automate and standardize more processes, while shifting into more of a niche category, content creation, Gingerbread Marketing became Content Pros. That standardization and automation was productization, and it allowed Tyler to work very few hours since the business practically ran itself.This makes for a valuable, sellable business and Tyler walks us through it all.Some of the big takeaways of this episode are here: Remote work makes traveling abroad an option which leads to many great opportunitiesThe journey from freelancer to running an agency to selling and then consultingHow to make a service scale-able where revenue is consistentA powerful morning routine called "SAVERS"Be sure to follow Tyler online at ProductizeMyService.com, LinkedIn, and The Facebook Productize CommunityHave questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

"Here's my product, please buy it" doesn't work, yet so many people still try to run their ads that way. Telling stories can get people engaged with your content and form a place of emotion. So today, we're talking about selling with stories.Your business already has a story, whether you know it or not. Telling it well is just a matter of going back and seeing which parts resonate the most with people.Russell Brunson sums it up into three words, "Hook, story, offer." Get their attention so they aren't still scrolling. Tell a story they can relate to. Make an offer. This episode goes into case studies, examples, and ways to implement this into any business.Some topics we cover include: Playing to the identity of the people you are servingSelling a lifestyle vs selling a productA simple framework for selling by using storiesHow the internet and the nature of marketing has changed advertisingHave questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

Larry Ludwig is a marketing pro with an impressive track record. He's built websites for companies like GM, Comedy Central, JPMorgan, Chase, and LensCrafters, just to name a few. Now he consults with business owners and bloggers helping them to get higher quality traffic and optimize ways of monetizing it. He explains (quite convincingly) why “every business should do affiliate marketing at some level,” and goes into the details on how he thinks about setup, tracking, and optimization.Larry's been building websites and helping businesses since 1994 and his accrued expertise is clear. From SEO to tracking and even finding partners to do business with, I think you'll find value here as he takes us through the wondrous world of affiliate marketing.Some of the key takeaways from this episode are: Affiliate marketing is easy to sell since the business you're selling to only has to pay when they make moneyThe quality of traffic (or intent of visitors) is important and is rewarded by Google's algorithmsYou can make money simply by recommending products that compliment your ownIf the offer you're presenting matches your audience you will find much more success in affiliate marketingBe sure to follow Larry online at www.larryludwig.com, LinkedIn, Facebook, and @lludwig on Twitter. You can even text "larrypodcast" to 31996 for seven tips to avoid in affiliate marketing.Have questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

Jarod Spiewak is a talented SEO agency owner with a mountain of insight on how he runs and hires for his agency. This is a great listen for anyone interested in understanding the mind of an agency owner.His interest in writing led him to discovering SEO. Everyone wanted SEO content and eventually he was even tasked with writing an article on how to do SEO. After working for an agency for a while he started taking on clients of his own and decided to build his own.Jarod goes deep on his hiring process with us - what does he look for, how does he filter for good prospects, where is he looking, etc. He also takes us through the hilarious yet tragic story of investing in an office when it wasn't necessary and discovering that you don't have to work an insane schedule to be a productive business owner.Some of our big takeaways of this episode are: Thinking about how a client may or may not fit in with your process can be more useful than being super niche oriented. Many clients don't even care if you're super niche. You don't need that many clients to make good money. Find out how much money you want to make and realize you may not need a ton of clients to achieve it.When hiring, consider asking about the content a person takes in. It's very useful to have someone who loves to learn. Years of experience doesn't necessarily indicate a person's mindset which can be their most valuable quality.Be sure to follow Jason Spiewak online at https://teambluedog.com/, and Facebook.Other books and podcasts mentioned:Profit First - See Amazon link here and BIOP interview with the author hereAnything by Simon SinekFind Your WhyLeaders Eat LastPitch AnythingReworkHave questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

Brice & Mike break down their approach to platform-agnostic marketing, despite being heavy Google and Facebook advertisers themselves.They explain that "the platform" is a vehicle to get your message to people so that it reaches the correct audience in as simple a version as possible. The value here is in an advertiser's ability to convert money into customers through marketing techniques and human psychology. Knowing how to find an audience and speak to them effectively will continue serving you for years to come, regardless of what platform you're advertising on. Here are some of the key takeaways: Learning marketing fundamentally as well as the psychology behind it and the audience you're targeting will help expand your message across platformsMarketing is one profession you can expect to see persist in the futureUnderstand the psychological triggers that your ad is aiming to touch onMost of your work should be audience/market research, not on button-pushingStart from a place of understanding your customer and build your entire structure around a deep awareness of their needs.Have questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

You may have noticed that checking email throughout the day is a surefire way to disrupt deep focus and divide attention. Not to mention these emails are frequently reactive, low-value work. Claire Giovino has built a unique solution to this problem, and named it InboxDone. In this business, you get a dedicated inbox manager that act as your personal email secretary. Her team of inbox managers currently manage 3000+ emails a day!In this episode, Claire walks us through her business lifecycle as she went from managing inboxes herself to hiring a team around the world to replicate the process. She also paints a picture of how having a well-managed inbox can save time, money, and sanity. Some big takeaways of this episode are:Proposing a solution for every question you ask in your organization as a framework for quick, effective communicationHaving your inbox managed gives you back around 13 hrs of your week (for most business owners)Our decision making power is limited - not to be wasted on mundane, tedious emailNot checking email oftentimes improves sales for businessesBe sure to follow Claire online at InboxDone.com, or on Linkedin. Or, book a call with Claire at InboxDone.com/DiscoveryHave questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

Dominic Wells is a Content Website Investor. When Dominic and Mike first spoke, Mike had no idea what a Content Website Investor was. After years of teaching English in Taiwan, Dominic realized that he did not want to leave the country, but also did not want to teach English forever. He decided to try his hand at making money online through affiliate marketing websites. Dominic quickly realized that the industry was selling a sub-par product and needed something better. Those websites led to his first real business: Human Proof Designs, which builds high-quality done-for-you affiliate websites. After he started helping people with their starter sites, he opened up more services and built a team of more than 300 contractors to help people with a wide variety of their online business needs.He then started Onfolio, his current company. Onfolio helps people buy a business, or a portfolio of businesses, as an investment. They then run the business for you, benefiting from the growth of each one that you own. Sort of like investing in online real estate, except your "house" in this case is a company.Some of the big takeaways of this episode are: "We overestimate the value of a year and underestimate the value of 10"Investing in businesses aren't as secure as real estate, but they're oftentimes cheaper with higher gainsRemote work is good for finding talented people since you aren't limited to local talentDon't give up on a website too early. Getting from the bottom of page one on Google to the top can mean everything in terms of traffic.Be sure to follow Dominic online at his website Onfolio.co, his LinkedIn profile, or email him directly at dom@onfolio.co.You can also check out his old company Humanproofdesigns.com, here.Have questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here: Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

You might know Mike Michalowicz from one of his books like Profit First, Clockwork, or The Pumpkin Plan.Mike never dreamed of being an entrepreneur. But when he couldn't get a good job after college he started his own business and fell in love with the process.Before 35 he had built and sold two multimillion dollar businesses.But on his third business he got too cocky and lost everything! (except his family... thank God!)Mike went back to the drawing board to really understand the fundamentals of entrepreneurship and growing a successful business. Everything he has learned over decades of growing multiple companies has lead him to becoming a best selling author creating impactful books about simple, effective processes for getting consistent results.Today Mike spends his days running multiple businesses that focus around helping entrepreneurs find success in today's constantly evolving environment. Mike is truly a master of his craft and dropped a ton of wisdom in this interview for you. Here are some of the gold nuggets waiting you on this episode:Shifting your mindset from "operator" to "shareholder" so you make a more significant impact. Scheduling a 4-week vacation NOW to force you to build systems so your business can operate without you.What to look for in new hires and what to avoid when building your teamHow to avoid overwhelm by breaking down prioritiesWhen is the right point to transition from the operator to the owner of your business. Be sure to follow Mike online at mikemichalowicz.com, Linkedin, and Facebook. And be sure to grab Mike's newest book Fix this Next on Amazon here.Got questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

In this episode, Mike hosts Joe Trodden from Mindset Experts.After going to law school, Joe was tired of the mundane routine happening day after day and decided that he wanted to be involved in something that created massive change. He decided that the psychology driving people to do things was the way forward. Today, he owns Mindset Experts and works with companies that are past the startup stage and looking to shift their mindset and scale their company. This takes big change and big adjustments within their company and is where Joe thrives. Some of the big takeaways of this episode include the following: Taking the wrong path will often lead you to the right pathYour mindset will change a few times throughout your entrepreneurial journeyEach person operates very differently & has unique skills/triggersHow Myers Briggs fits into your business and whenHow having a vision is great, but creating the steps to get there is betterBe sure to follow Joe online at josephtrodden.com or on LinkedIn.Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

Christian Martin has gone through the ups and downs of entrepreneurship just like everyone else. After trying over 30 different business models he finally found the one that worked for him.Today he is the Owner and CEO at DigitalNomad.com, a multi-million dollar training company that teaches students how to gain the skills they need to Work from Anywhere.Christian is a wicked smart guy and he was kind enough to share with us how he went from bouncing between business ideas to scaling up to doing millions in revenue.Some of the big takeaways of this episode- The one question that Christian asked himself to find his ideal customer- The non-marketing skills he learned to increase conversion rates- How he built a webinar that runs on autopilot and sells while he's sleeping- What the future of the information product industry looks likeBe sure to follow Christian online at digitalnomad.comJoin the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

Jeremy Harbour has had an incredible career buying and selling businesses over 100 businesses and taking a few public.While most entrepreneurs our out there creating new start ups and running the marathon to get their business from zero to one, Jeremy figured out that he can show up for the last 10 minutes of the race, buy the business from the owner and still get the same trophy at the finish line (the big check at the end).In this episode Jeremy gives us some amazing insight into the world of mergers and acquisitions and how you can reposition yourself as a shareholder of a company to create real wealth without getting stuck in the day-to-day operations of running a business.He shares insights with us on:- How to shift from a "business owner value" mindset to a "shareholder mindset"- What the day-to-day life of a shareholder looks like (without being stuck in the operations of the business)- What are the qualifications you should be looking for when buying your first business- How to transition from business owner to investor/shareholderThere is a ton of takeaways to really open your mind about what's possible when you start to think different about creating wealth and freedom from businesses.Be sure to follow Jeremy Harbour online:Habour Club EventsHabour Club USATwitterYouTubeJoin the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

On this podcast, we talk a lot about paid advertising but not much about the organic side of social media. That is specifically why we brought in Kayla from Goldenbird Marketing. Her bread and butter is Organic Social Media Marketing. Kayla started freelancing with some small accounts she connected with at a local gym after attending Social Media Club Los Angeles. Quickly thereafter, she landed an account with Papa Johns & some other big names. In this episode, she explains how she made the jump from moonlighting into full-time working for her business. Kayla also breaks down so many incredible points in our conversation, including the following: How working from home affects your mentalityWhy she started her second company, Glazed SkincareHow she stays up to date with the latest trends and technologyLearn her daily routine as a business owner and as a social media managerWhere new companies should start with organic social mediaThe quality of images that you need for great social media postsConnect with Goldenbird Marketing on their website, Facebook, Twitter or Instagram.Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes. Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

Coronavirus. Are you sick of hearing about it yet? We are. Yet, it unfortunately sounds like it's going to be around for a little while. Brice and Mike believe that anytime there is chaos in the world, there is a tremendous amount of opportunity for entrepreneurs. This opportunity is not the slimy, price gouging that some people are doing. It's more centered around the change the people are going through in their lives with remote work, and what their needs are in setting all of this up. In this episode, you'll hear about: Which businesses we work with that are thriving and which are failing, and whyHow some businesses we work with are adapting to stay afloatWhat you can do to stay afloat if you're building your business online How you can maximize the goodwill of your future customers todayWhat business should double-down on ads while they're cheap (right now)And tons more! Get inside info in the Building It Online Facebook group and let us know any questions you have.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

Leon Hendrix is an entrepreneur from Germany who was able to build and sell an Amazon FBA business.He got started with Amazon FBA looking for the freedom that comes with running an online business and sold it a short 18 months after his first online sale.In this episode, you'll discover:How you can learn everything you need for free from online resourcesThe kind of capital you need to build an Amazon FBA businessWhat the real margins of an ecommerce businessThe personal development journey that comes with building and selling an online businessHow to spot the fakes if your looking for a mentor or coachAnd a bunch more.BE SURE to check out Leon's hilarious YouTube channel here and connect with him there.Join the Building It Online Facebook group and let us know what questions you have.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

Kelly Glover is a high-energy entrepreneur that started her own talent booking agency with one client and a great work ethic. She started a remote-company booking talent for podcasts who now has clients across the world. In this episode, you'll hear how Kelly took the courage to start her own talent agency after years of building 6-figure podcasts for some of the biggest names in the industry. Some of the topics covered can be seen here: The thought process she had when leaving her job to start Talent SquadHow she got her first clientHow she manages a remote teamHow to structure your company to fit YOUScaling, and how it's not for everyoneImportant tips on how to maximize your efficiency as a new business ownerIf you're an expert in your field and thinking about starting a company, then you'll love this episode. Connect with Kelly Glover from Talent Squad on her Facebook page, her Instagram or on her website. Join the Building It Online Facebook group and let us know what questions you have.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website