Her CEO Journey

Key TakeawaysFinding Wellness in a Bustling World: How a high-stress career fueled Sheena's search for personal well-being, leading her to discover the power of tea.More Than Just a Tea Company: Tease Wellness offers functional tea blends designed to seamlessly integrate into everyday life.  Overcoming Barriers as a Woman Entrepreneur: Sheena sheds light on the challenges women face in accessing capital.Debt Financing for Growth: Sheena shares her experience using debt financing, an often-overlooked strategy, to scale Tease.Strategic Debt Financing: Sheena shares the benefits of leveraging debt financing instead of giving up equity and highlights how timing and planning are key when securing business loans.Financial Knowledge for Entrepreneurs: Understanding financial health through cash flow and balance sheets is crucial for avoiding pitfalls, especially when planning for an exit.Empowering Women Entrepreneurs: Sheena founded the Founders Fund to help women entrepreneurs access funding, mentorship, and education, focusing on financial literacy and business growth.Episode Highlights[03:50] Transition from Hospitality to Wellness: Sheena shares how unhealthy habits and burnout from her hospitality career led her to create Tease Wellness, a brand focused on wellness through tea.[08:50] From Layoff to Launchpad: Sheena's experience of being let go from her corporate job became the catalyst for building Tease.[12:45] Financial Challenges Faced by Women Entrepreneurs: Sheena reflects on systemic barriers, particularly around debt and credit history, and how this shaped her path to growing Tease.[19:20] Avoiding Equity Investment: Sheena discusses how she avoided equity investment for 11 years and strategically used debt financing to scale Tease, emphasizing the importance of knowing when to seek a loan.[23:10] Factoring Financing Costs into Direct Product Costs: Sheena explains how businesses should treat financing costs as part of their direct costs when pricing products.[25:50] The Role of Financial Literacy: Sheena and Christina discuss how cash flow management and understanding the balance sheet are key to preparing for a healthy exit and long-term business success.[28:50] Plan an intentional Exit Plan:  The importance of financial literacy for women  founders not only to maintain healthy finances but to build an exit strategy with a strong foundation.[33:20] The creation of Founders Fund: This organization supports women entrepreneurs through funding, mentorship, and education, with a focus on financial literacy, mental health, and business growth.Connect With Profit ReimaginedExplore Profit Reimagined and discover how you can turn purpose into profit: Website and  LinkedInSubscribe to our podcast on your favorite platform.Discover if our Fractional CFO Services Are Your Perfect Fit with this simple quiz.We hope you enjoyed this episode! Tune in for more inspiring stories and practical insights from incredible women leading the way in business. 

In this episode of Her CEO Journey, we're joined by Lisa Curtis, the dynamic founder and CEO of Kuli Kuli Foods. Lisa's journey began during her Peace Corps service in Niger, where she struggled with finding nutritious food. A group of local women introduced her to moringa, a superfood that helped tackle malnutrition—and that simple solution later became the foundation of her thriving business. Recognizing the potential of moringa as both a powerful source of nutrition and a way to support the livelihoods of small farmers, Lisa began her journey in partnership with these farmers. She set out on a mission to introduce this superfood to the global market. As Kuli Kuli grew from a grassroots effort to an international brand, Lisa Curtis faced challenges such as consumer education and fundraising for her mission-driven company. Key TakeawaysAligning your company's mission with both profit and purpose is crucial for long-term success, especially in the CPG industry.Finding a product that resonates with your passion and values helps create a more meaningful and mission-driven business.How Kuli Kuli collaborates with women farmers in developing countries to create positive change in the food industry. Achieving scale in the CPG industry is essential to drive cashflow positivity and optimize economies of scale across supply chain and manufacturing.Kuli Kuli leveraged a variety of financing strategies—crowdfunding, angel investors, grants, and customer loans—at different stages of growth, each tailored to the company's needs at the time.Episode Highlights[04:20] – Lisa's Peace Corps journey and discovering the power of moringa to found Kuli Kuli Foods.[10:05] – The early challenges of building Kuli Kuli and securing funding.[14:45] – The challenges and rewards of introducing a new superfood to the U.S. market. [17:20] –  Developing a successful pricing and margin strategy to achieve growth and profitability while staying true to the mission. [19:30] – Understanding each retailer's game and creating a pricing strategy for each one. [20:30] – Unexpected direct costs that undermine the margin and Kuli Kuli's ability to learn from experiences around distributor's fees. [25:00] – How to create and maintain an ethical and impactful supply change and the value of high-chain diversification to manage quality.[28:15] –  How Kuli Kuli integrates social impact into its business model working closely with each group of local farmers.[29:50] - Expand and grow Kuli Kuli's business model to other superfoods.[31:20] - Lisa discusses the challenge of reaching profitability in the CPG sector, emphasizing how difficult it is to make money when you're a small business.[31:48] -  Lisa shares how Kuli Kuli navigated financing challenges by using a mix of different financing paths. [36:20] - Negotiating loan terms and finding investors that align with your mission. ResourcesKuli Kuli Foods website: kulikulifoods.comLisa Curtis' LinkedInConnect with Christina Sjahli on LinkedInEnjoyed This Podcast?If you enjoyed today's episode and want to dive deeper into how women entrepreneurs are creating sustainable and impactful businesses, make sure to subscribe to Her CEO Journey. We deeply appreciate your thoughts, so don't hesitate to share this episode with your network and help us expand our impact even further!

Key TakeawaysThe Importance of Financial Planning: While Sarah enjoys branding and marketing, her experience highlights how vital financial planning is to long-term success. Early lessons from fundraising helped her keep profitability front and center as she built Chiwis.Understanding the CPG Landscape: Entering the CPG industry comes with its own set of challenges. Sarah delves into the importance of knowing your margins, pricing strategies, and building strong relationships with key players like brokers and retailers. Strategic Decision-Making for Growth: Data-driven choices are at the heart of Chiwis' success. Even when a product like the mango chip line was popular, Sarah discontinued it because of slim margins—a clear example of making tough calls for long-term gain.Building a Scalable Brand with Purpose: Building a scalable brand takes thoughtful planning. For Sarah, partnering with the right co-manufacturers and leaning on industry expertise has been instrumental in positioning Chiwis for sustained growth.Balancing Growth & Profitability: Goodman's strategy focuses on identifying the optimal balance between rapid growth and sustained profitability Working with large retailers like Costco allowed her to achieve both goals.Managing Cash Flow: Understanding cash flow is critical in the CPG industry, especially when working with large retailers with extended payment cycles. Sarah shares strategies for managing these gaps and building strong relationships with vendors.Shifting Funding Priorities: As investors shift their focus towards profitability, Sarah advises founders to come prepared. Know your numbers, track your costs, and be ready to present a compelling story around your product's value and potential..Episode Highlights[3:50] Sarah discusses her early career in the music industry and her transition to the nutrition space, ultimately leading to the creation of Chiwis.[7:10] Challenges faced in the early stages of Chiwis, including R&D costs and achieving profitability.[11:30] Importance of margins over markup and how collaborating with sales brokers and distributors is crucial for scaling a CPG business.[19:30] Finding a co-manufacturer during the pandemic and the complexities of scaling production while maintaining product quality.[23:10] She explains her decision to partner with co-manufacturers rather than own a production facility, allowing her to focus on brand building.[27:30] Growth strategy and Chiwis vision, including potential acquisition opportunities.[30:40] Insights on managing cash flow, margins, and negotiations with partners in the CPG industry.[35:50] Sarah reflects on the changing investor landscape and the importance of being prepared with a pitch deck when seeking funding.ResourcesChiwis website: chiwis.coFollow Sarah Goodman on LinkedInConnect with Christina Sjahli on LinkedInConnect With Profit ReimaginedExplore Profit Reimagined and discover how you can turn purpose into profit: Website and  LinkedInSubscribe to our podcast on your favorite platform.Discover if our Fractional CFO Services Are Your Perfect Fit with this simple quiz.

In this episode of Her CEO Journey, we sit down with Venessa Stonehouse, the founder of Mindful FÜD. Venessa's journey from running a food truck to creating a successful plant-based brand is nothing short of inspiring. Mindful FÜD isn't just about tasty vegan products—it's about making a positive impact with every bite, including their unique honey alternative made from upcycled apples. Join us as Venessa shares her insights on scaling a business in  the CPG industry, building a brand that's both sustainable and innovative, and securing crucial partnerships with major retailers. Whether you're just starting out or looking to level up, Venessa's tips and stories are packed with insights you won't want to miss.Discover the story behind Mindful FÜD, the challenges Venessa has overcome, and her vision for the future of plant-based food.Key TakeawaysEntrepreneurial Journey: Venessa Stonehouse's entrepreneurial journey started at a young age with a food truck business and has evolved into her current venture, Mindful FÜD.Challenges in the Food Industry: Venessa faced various challenges, including finding a co-packer, scaling the business, and navigating the complexities of the food industry.Financial Planning: Financial planning is essential for CPG businesses. Venessa discusses bootstrapping and using financial modeling tools.Co-packing Partner: Finding the right co-packing partner is crucial. Venessa's experience highlights the importance of careful selection and negotiation.Margins: Understanding margins is essential in the low-margin CPG industry. Venessa emphasizes factoring in all costs before setting prices.Retail Relationships: Building relationships with retailers can lead to significant growth. Venessa's experience with Save-On-Foods demonstrates this.Rejecting Deals: Saying no to deals that don't align with your business goals is important. Venessa turned down offers from Costco and IGA.Marketing Strategy: A strong marketing strategy is essential for CPG brands. Venessa uses Amazon as a marketing tool and reinvests profits into marketing.Investor Alignment: Finding an investor who aligns with your vision is crucial. Venessa focuses on partnering with investors who offer more than just funding—they bring valuable expertise and connections to the table.Financial Discipline: Strong financial discipline is essential for entrepreneurs. Venessa learned this from a young age.Data-Driven Decisions: Utilizing data and financial tools is crucial for making informed business decisions.ResourcesMindful FÜD website: mindfulfud.comMindful FÜD on Instagram: @mindful_fudFollow Venessa Stonehouse on LinkedInInvestment platform FrontFundrConnect with Christina Sjahli on LinkedIn Enjoyed This Podcast?If you enjoyed this episode and found it inspiring, we'd love for you to share it with your community and leave a review. Your support helps us keep bringing you the stories and insights that matter to women in business. 

The Power of Upcycling: Kimberle Lau on Sustainable Food ProductionIn this episode of Her CEO Journey, we sit down with Kimberle Lau, the inspiring founder of Bake Me Healthy. Kimberle shares her journey from management consulting to the beauty industry and ultimately, her passion project of creating a sustainable, plant-based baking company.Key TakeawaysSustainable Entrepreneurship: Kimberle's journey demonstrates how personal experiences can fuel entrepreneurial ventures with a sustainable mission.Social Impact through Food: Bake Me Healthy's commitment to using upcycled ingredients and fighting food waste highlights the positive impact businesses can have on society.Navigating the Food Industry: Kimberle's insights into the challenges and rewards of starting a food business offer valuable lessons for aspiring entrepreneurs.Financial Strategies for Startups: Learn from Kimberle's experiences with pricing, distribution, and fundraising as she navigates the complexities of scaling a food business.The Power of Personal Passion: Discover how Kimberle's love for baking and her commitment to sustainability have driven her entrepreneurial success.Episode HighlightsKimberle Lau's Entrepreneurial Journey:[04:00] From management consulting to the beauty industry and ultimately, founding Bake Me Healthy.[05:52] Motivated by personal health challenges and a desire to create healthier baking options.[08:55] Committed to sustainability and using upcycled ingredients.Creating a Plant-Based Baking Company:[11:00] Developed a range of allergy-friendly baking mixes, including brownie, pancake, and waffle mixes.[11:38] Used coffee cherries as a unique and sustainable ingredient in her brownie mix.[15:23]  Used ugly produce that farmers and stores were going to throw away as a way to fight food waste.[17:35] Faced challenges with pricing, distribution, and payment terms, especially when working with larger retailers.[19:50] Clarifies the misunderstanding around upcycling food, it is not necessarily cheaper. [22:10]  CPG margin in the food industry.Lessons Learned:[27:30] The importance of carefully selecting retail partners and negotiating favorable terms.[27:50] The challenges of scaling a food business, including cash flow management and distribution logistics.[34:53] The value of building relationships with investors and industry professionals.[40:00] The importance of staying true to your brand's values and mission.ResourcesCraving a delicious and healthy treat? Discover Bake Me Healthy.Tired of food waste? Download Too Good To Go AppInterested in food science and sustainability? Learn more about the Drexel University Food Lab ProgramConnect with Christina Sjahli on LinkedIn Enjoyed This Podcast?If you enjoyed this episode and found it inspiring, we'd love for you to share it with your community and leave a review. Your support helps us keep bringing you the stories and insights that matter to women in business. Connect with Profit ReimaginedExplore Profit Reimagined and discover how you can turn purpose into profit: Website and  LinkedInSubscribe to our podcast

Welcome back to Her CEO Journey, the podcast empowering women entrepreneurs to build thriving businesses that make a difference!Throughout this season's Finance for Change series,our host Christina Sjahli has been breaking down complex financial concepts and translating them into actionable strategies for mission-driven founders like yourself. As a founder with a social impact mission, you understand the importance of financial health. It's the foundation that allows you to turn your passion into a powerful force for good. But managing the financial side of things can feel overwhelming, especially as your business grows.In today's episode, Christina is going to explore a solution that can change the game: the power of a fractional CFO. Many founders mistakenly believe their accountant or bookkeeper can handle everything. While these roles are essential, a fractional CFO brings a whole new level of strategic expertise to the table.Key Takeaways:A fractional CFO is a strategic financial partner, not just a bookkeeper. Think of a fractional CFO as your financial confidant, someone who can translate your vision into clear financial roadmaps. Fractional CFOs provide cost-effective expertise, allowing you to focus on your mission.Fractional CFOs can help with cash flow management, financial statement analysis, budgeting, and problem-solving.Episode Highlights[01:15] The Difference Between a Fractional CFO and a Bookkeeper: A fractional CFO translates your strategy into financial roadmaps, while a bookkeeper focuses on record-keeping.[02:55] Proactive Cash Flow Management: A fractional CFO helps you forecast and manage cash flow, preventing financial disruptions.[03:55] Financial Analysis – Deeper Insights: They can help you decipher financial statements and identify potential issues.[05:00] Data-Driven Budgets and Forecasts: Fractional CFOs use their expertise to create financial roadmaps for informed decision-making.[06:05] Collaborative Problem-Solving: Working together, you can analyze metrics, test strategies, and address challenges proactively.[08:10] Improved Efficiency and Resource Allocation: A fractional CFO handles financial reporting, freeing you to focus on core mission-driven activities.[09:16] Risk Mitigation for Sustainable Growth: They can identify and assess potential risks to safeguard your financial health.[10:23] Unique Financial Expertise: Gain access to specialized knowledge in areas like mergers and acquisitions or investor relations.So, whether you're feeling overwhelmed by cash flow management, struggling to decipher financial statements, or simply want a strategic partner to guide your growth, a fractional CFO could be the missing piece you've been searching for.ResourcesConnect with Christina Sjahli on LinkedIn Explore Profit Reimagined and discover how you can turn purpose into profit: Website and  LinkedInEnjoyed This Podcast?Each review you write helps us reach more women in business. Your insights are invaluable—share this with your friends and amplify the impact! Connect With the Profit ReimaginedReady to turn purpose into profit? Transform your financial strategy and embark on a journey toward a sustainable and thriving business. Schedule a chat with the team today!

Forecasting is naturally imperfect.It is imperfect because businesses are always changing, and economic conditions are always shifting.So, as a founder, you have to be ready to adapt and deal with uncertainty.Today, our host Christina Sjahli will take you into the world of forecasting.In this episode, Christina will guide you through the art of forecasting by breaking down the key steps to creating an intentional forecast, even with the understanding that things can change along the way.  She talks about why forecasting is essential for any business.Whether you're a seasoned entrepreneur or just starting out, grasping the essence of forecasting can serve as a formidable asset in ensuring your business's success.  Keep in mind, forecasting isn't just about predicting numbers; it's about shaping the future of your business with purpose and clarity.Let's jump in!Key Takeaways:Benefits of a good forecast:Early identification of deviations from predictions (positive or negative).Understanding the cause of these deviations.Ability to adapt quickly based on potential scenarios.Forecasting can help you:Predict future resource needs to support your mission-driven initiatives.Stay ahead of the curve and adapt to unexpected situations.Align your financial growth with your social impact goals.Make strategic investments that fuel both profitability and positive change.Start with Impact: Define the impact you aim to achieve so you can prioritize accordingly.Gather and analyze data:  Analyze historical financial data and consider historical operational data. Understand what happened and the reasons behind it. Then assess potential future scenarios based on external factors (economy, market, marketing efforts). Finally, determine how to achieve goals without compromising your values.Utilize a Forecasting Tool: Input the gathered information and assumptions into a financial forecasting tool.Regularly Update the Forecast: A forecast is a living document that improves over time with updates.Episode Highlights[02:30] Forecasting is an imperfect process.[03:33] Start with impact - Why you started this business in the first place.[05:12] Gather information - historical financial and operational data[06:34] Analyze the Data[07:10] Build Assumptions[08:05] Utilize a Forecasting Tool[08:30] Regularly Update the ForecastResourcesConnect with Christina Sjahli on LinkedIn Explore Profit Reimagined and discover how you can turn purpose into profit: Website and  LinkedInDiscover if our Fractional CFO Services are your perfect fit by taking this quiz.Enjoyed This Podcast?Each review you write helps us reach more women in business. Your insights are invaluable—share this with your friends and amplify the impact! Connect With the Profit ReimaginedReady to turn purpose into profit? Transform your financial strategy and embark on a journey toward a sustainable and thriving business. Schedule a chat with the team today!

If you're building a mission-driven business, there's one particular number you definitely need to check. Understanding this number will quickly pinpoint any issues in your business and determine if you're building a sustainable, profitable venture.In this episode of Her CEO Journey, we demystify the significance of this essential metric for business vitality: Gross Margin.Join our host Christina Sjahli as she unveils the power of this metric, teaches you how to calculate it in minutes, and explains what it tells you about your pricing, costs, and overall financial sustainability.  Access the path to informed decision-making and build a thriving business that resonates with your purpose!Listen and move from panic to power. Key Takeaways:Gross Margin Explained: It's a profitability indicator representing revenue minus the direct cost of delivering your service or product.Calculating Gross Margin Percentage: Revenue minus Cost of Goods Sold divided by Revenue.Interpreting Your Gross Margin:Below 30%: Potential issues with pricing or cost of goods sold (too high or too low).Too High Cost of Goods Sold: May indicate missing costs or unadjusted pricing.Too Low Cost of Goods Sold: May indicate incorrect pricing not reflecting all costs.Resources for Further Exploration:Listen to our Pricing Series (Episodes 160-163) on Her CEO JourneyProfit Reimagined's Fractional CFO ServicesProfit Reimagined CFO services can be a game-changer when it comes to understanding and optimizing your gross margin and pricing strategy. A fractional CFO brings deep financial expertise to the table by analyzing your financial data to pinpoint areas where your cost of goods or services sold might be inflated or where your pricing might not be fully capturing your value. Having a fractional CFO will help you develop strategies to streamline your operations, negotiate better deals with suppliers, and implement data-driven pricing models that ensure you're covering your costs and generating healthy profits.Episode Highlights:[00:54] Introduction to the importance of a single number for business health.[01:33] Understanding Gross Margin.[02:45] Calculating Gross Margin Percentage and why it is important.[03:25] Interpreting Your Gross Margin: What a low percentage tells you.[05:20] Resources for further exploration on pricing and financial solutions.Resources:Connect with Christina Sjahli on LinkedIn Check out Profit Reimagined's Fractional CFO ServicesTurn your purpose into profit, visit our Website and  LinkedInDiscover if our Fractional CFO Services are your perfect fit by taking this quiz.Enjoyed This Podcast?Each review you write helps us reach more women in business. Your insights are invaluable—share this with your friends and amplify the impact! Connect With the Profit ReimaginedReady to turn purpose into profit? Transform your financial strategy and embark on a journey toward a sustainable and thriving business. Schedule a chat with the team today!

Do you ever find yourself feeling anxious, even though your business is profitable? Perhaps this unease stems from uncertainties about your cash flow – a crucial financial aspect that often confuses many mission-driven CEOs.  Fear not!  This episode of Her CEO Journey serves as your comprehensive cash flow masterclass, equipping you with the knowledge and strategies to confidently manage your business's financial health.Join our founder, Christina Sjahli, as she delves into practical techniques for closely monitoring your operating cash flow.Christina will walk you through the art of cash flow management, empowering you to take proactive control of your business's financial well-being.By the end of this episode, you'll be a cash flow pro, ready to:Extend your runway and breathe a sigh of relief.Make sound decisions based on real financial data.Prioritize effectively and stay true to your mission.Are you ready to become a cash flow master? Let's get started!Bonus: We've got a Practical Guide for Busy Founders like you with even more cash flow wisdom and common forecasting mistakes to avoid. Grab it in the show notes!Key Takeaways:In this episode, you'll learn:Profitability is a crucial indicator of a healthy business, but it's not the only factor for financial stability. Efficiently managing cash inflows and outflows is the secret to maintaining healthy cash flow.Profitability Matters: Profit is important, but it doesn't guarantee a business will have enough cash on hand to operate smoothly.Cash Flow Management is Key: The real "core principle" is in managing cash flow effectively. This involves ensuring a steady stream of incoming cash (inflows) while minimizing unnecessary outgoing cash (outflows).The 3 types of cash flow every CEO should understand (investing, financing, and operating - we'll focus on the big kahuna: operating cash flow)How to monitor your cash flow and discover your runaway date (the day the well runs dry!)The power of cash flow modeling: play "what-if" with your finances and prepare for anything!Episode Highlights[00:54] Cash Flow as a concept and a process [01:15] Big mistake: use bank balances to manage cash flow[02:44] The three types of Cash Flow: investing, financing and operating.[03:38] Three Operating Cash Flow steps[04:00] Monitor Cash Flow and find your runaway date[04:30] Manage Cash Flow[05:30] Model Cash FlowResourcesConnect with Christina Sjahli on LinkedIn Check out Christina's Fractional CFO ServicesExplore Profit Reimagined and discover how you can turn purpose into profit: Website and  LinkedInEnjoyed This Podcast?Each review you write helps us reach more women in business. Your insights are invaluable—share this with your friends and amplify the impact! Connect With the Profit ReimaginedReady to turn purpose into profit? Transform your financial strategy and embark on a journey toward a sustainable and thriving business. Schedule a chat with the team today!

Imagine this: You've built a thriving business, your sales are climbing, and on paper, you're incredibly profitable.  But then, reality hits. Payroll day arrives, and suddenly you're scrambling to find the cash to cover it. Does this scenario sound familiar? It's what many founders experience—the profit versus cash flow paradox. While profit might seem promising, cash flow tells the real story about your business's financial health.In this episode, our founder and host of Her CEO Journey, Christina Sjahli will clarify the difference between profit and cash flow. Christina will explain why profit and cash flow don't always go hand-in-hand, and equip you, a mission-driven founder, with the knowledge to use both effectively for wise and sustainable business decisions.  Ditch the financial frustration and join us as Christina reveals the secrets of true financial health for your business!Key Takeaways:Profit (net income): The remaining amount after deducting all costs from revenue. It reflects the profitability of your business model, marketing strategy, pricing, and cost management.Cash flow: The movement of money in and out of your business. It tells you about your cash collection habits, supplier credit utilization, inventory levels, and external financing needs.Profit doesn't equal cash: Profit is calculated based on accrual accounting (revenue recognized at sale, even if cash hasn't been received), while cash flow reflects actual cash movement.Profitability and cash flow are independent: A profitable business can have negative cash flow and vice versa.Founders need both: Analyze both profit and cash flow to make informed decisions about your business.Episode HighlightsThe story behind profit: How a healthy profit indicates a strong business model, effective marketing, and efficient cost management.The cash flow conundrum: Why founders might struggle with cash flow despite showing a profit on paper.Accrual accounting vs. cash accounting: Understanding the timing difference between revenue recognition and cash receipt.Profit vs. cash flow stories: How each metric provides valuable insights into your business health.Why both matter: The importance of using both profit and cash flow analysis for effective business management.ResourcesConnect with Christina Sjahli on LinkedIn Check out Christina's Fractional CFO ServicesExplore Profit Reimagined and discover how you can turn purpose into profit: Website and  LinkedInEnjoyed This Podcast?Each review you write helps us reach more women in business. Your insights are invaluable—share this with your friends and amplify the impact! Connect With the Profit ReimaginedReady to turn purpose into profit? Transform your financial strategy and embark on a journey toward a sustainable and thriving business. Schedule a chat with the team today!

Patrice's journey serves as an inspiration for aspiring women entrepreneurs, showcasing the profound impact of blending passion, purpose, and strategic planning to build a successful and meaningful business.In this episode of Her CEO Journey, our host Christina Sjahli welcomes Patrice Mousseau, founder and CEO of Satya Organics, a company dedicated to creating effective and sustainable skincare products. Patrice unfolds her inspiring journey from media personality to entrepreneur, driven by a personal need to find natural remedies for her daughter's eczema. She delves into Satya Organics' commitment to social good, building a diverse workforce, and navigating the dynamic world of international expansion.Key Takeaways:From passion to purpose: Patrice's  journey underscores how personal experiences can ignite entrepreneurial ventures. Values-driven business: Satya Organics prioritizes quality, sustainability, and social responsibility, demonstrating that businesses can be profitable while making a positive impact.Building a diverse team: Patrice emphasizes the importance of fostering an inclusive environment that empowers individuals from different backgrounds.Going global: Expanding internationally comes with its own set of challenges, but Patrice believes it can be less daunting than expected by focusing on connecting with advisors and then finding the right partners and aligning with your values.Strategic growth: Patrice's experience showcases the importance of a balanced and thoughtful approach to financial strategy, utilizing various resources to achieve sustainable growth.Episode Highlights[04:33] Patrice's journey from media personality to founder of Satya Organics.[08:14] Cultivating a business culture centered on purpose, values and sustainability.[10:14] Evolution of the product and packaging always at service of community and environment.[14:19] Sourcing simple and high quality is the key.[17:50] Prioritizing opportunities that align with your values while letting go of those that don't. [21:32] The crucial role of advisors in business international expansion growth.[24:51] Top recommendation: work on your margin for healthy finances[30:20] Partnering with suppliers that align with the mission and values.[33:10] Patrice's proudest moment on her impact journey.[36:50] Returning to the community to drive innovation. ResourcesTo learn more about their products and mission visit Satya Organic's Instagram   and WebsiteConnect with Patrice Mousseau on LinkedIn Connect with Christina Sjahli on LinkedIn Explore Profit Reimagined and discover how you can turn purpose into profit: Website and  LinkedInEnjoyed This Podcast?Each review you write helps us reach more women in business. Your insights are invaluable—share this with your friends and amplify the impact! Connect With the Profit ReimaginedReady to turn purpose into profit? Transform your financial strategy and embark on a journey toward a sustainable and thriving business. Schedule a chat with the team today!

Dionne Laslo-Baker, the founder and CEO of Deebee's Organics, is a fellow certified B Corp dedicated to revolutionizing snacks. With a background in medical science and as a mother, she embarked on a mission to provide organic, flavorful, and nutritious snacks for families.In this episode, Dionne delves into the highs and lows of growing a business from scratch. She offers valuable insights into overcoming regulatory hurdles, embracing cultural diversity, and the pivotal role of advisors in business expansion.But what truly sets Dionne's story apart is her unwavering commitment to a purpose-driven culture and sustainable business practices, which has not only propelled Deebee's Organics to international success but also made a lasting impact on the industry.Tune in to this episode of Her CEO Journey to discover more about Dionne's path to building a sustainable global enterprise while staying true to her core values.Here's what you'll discover:Learn how advisors can influence your business in the long term and where to find the ones you need.Explore the importance of fostering a purpose-driven culture in your business and how it can mitigate risks.Discover strategies for managing your business on a global scale, especially when dealing with foreign markets.Episode Highlights[02:36] Dionne Laslo-Baker's CEO Journey[06:42] Creating a Culture[12:14] From Science to Snacks to Scale[16:17] The Critical Role of Advisors in Business[23:12] Focusing on One Market[28:23] Supplier Diversity[34:59] Differing Challenges at Different Levels of Success[38:26] Dionne's Proudest Moment On Her Impact JourneyResourcesGet organic treats from Deebee's OrganicsConnect with Dionne Laslo-Baker: LinkedIn | InstagramConnect with Christina Sjahli: LinkedIn Find out about Profit Reimagined: LinkedIn | Website Enjoyed This Podcast?Each review you write helps us reach more women in business. Your insights are invaluable—share this with your friends and amplify the impact! Connect With the Profit ReimaginedReady to turn purpose into profit? Transform your financial strategy and embark on a journey toward a sustainable and thriving business. Schedule a chat with the team today!

Amanda Klucowicz serves as a Senior Relationship Manager at Export Development Canada. She is dedicated to helping Canadian businesses break into international markets. With EDC's tailored tools and solutions, navigating global waters becomes more manageable, ensuring not only profitability but also the long-term security of your company.In this episode, Amanda delves into crucial topics such as EDC's criteria for Canadian companies, the customized solutions they offer, and essential preparations for business owners venturing into international markets. Customized solutions are especially vital for businesses committed to social impact or seeking B Corp certification, as their challenges often differ significantly from traditional businesses.Join us on Her CEO Journey to explore EDC's strategies for global market entry.Here's what you'll discover:Discover how EDC tailors assistance specifically for your Canadian business.Prepare effectively for partnering with EDC to enter international markets.Explore which of EDC's solution buckets is the right fit for you.Episode Highlights[02:20]Amanda Klucowicz' Journey[05:21] What EDC Does for Canadian Businesses[09:10] The EDC Experience[12:59] EDC's Solutions[24:08] What a Business Should Know Before Approaching EDC[33:58] International Business: It's PossibleResourcesWork with Export Development CanadaConnect with Amanda Klucowicz: LinkedInConnect with Christina Sjahli: LinkedIn Find out about Profit Reimagined: LinkedIn | Website Enjoyed This Podcast?Each review you write helps us reach more women in business. Your insights are invaluable—share this with your friends and amplify the impact! Connect With the Profit ReimaginedReady to turn purpose into profit? Transform your financial strategy and embark on a journey toward a sustainable and thriving business. Schedule a chat with the team today!

Meet Ashlee Froese, the driving force behind Froese Law, serving as its Founder and CEO. Leading this cross-border legal firm, Ashlee adeptly steers through diverse industries, specializing in key areas like branding, corporate, and commercial law.Ashlee embarked on her legal journey with a clear mission: to empower clients with comprehensive information for informed business decisions and to demystify the legal space, making it accessible to a broader audience.In this episode of Her CEO Journey, Ashlee Froese delves into the intricacies of contract writing for international business. While local contracts might seem straightforward with all parties governed by local laws, the international landscape introduces complexities such as:Which laws apply? How does culture come into play? Does ethical approach vary between countries?Join us in this episode of Her CEO Journey to learn the nuances behind contract writing on the international stage.Here's what you'll discover:Learn the essential elements that go into writing contracts for international business.Discover the several factors a company must contemplate before venturing onto the global stage.Understand the nuanced approach required for negotiations and drafting a business contract with international counterparts.Episode Highlights[03:01] Ashlee Froese's CEO Journey[08:18] Fundamental Requirements for International Operations[12:53] Nuances in Domestic Vs International Contracts[17:09] Talking Strategy With Clients[18:24] The Cultural Component[19:55] Protecting Client Interests[25:22] International Considerations for B Corps[29:49] The Strategy Behind Contract Writing[33:40] Negotiating From Step OneResourcesWork with Froese LawConnect with Ashlee Froese: LinkedIn | InstagramConnect with Christina Sjahli: LinkedIn Find out about Profit Reimagined: LinkedIn | Website Enjoyed This Podcast?Each review you write helps us reach more women in business. Your insights are invaluable—share this with your friends and amplify the impact! Connect With the Profit ReimaginedReady to turn purpose into profit? Transform your financial strategy and embark on a journey toward a sustainable and thriving business. Schedule a chat with the team today!

Navigating the global landscape is crucial for Canadian businesses due to the country's relatively small population — which means that most of your customers and clients are outside the country.In this episode, Sara Wilshaw, Chief Trade Commissioner at Global Affairs Canada, shares her expertise in guiding local companies towards international success. She sheds light on leveraging the Trade Commission Service for market entry beyond Canada.Whether you're a Canadian or international company, Sara's insights in this Her CEO Journey episode offer valuable guidance for those venturing into international business.Tune in to discover key considerations for companies transitioning from local to global markets.3 reasons why you should listen to the full episode:Gain insights into the role of Canada's Trade Commission Service in supporting international business.Understand what your company needs to know before entering markets abroad.Explore the specific challenges faced by women-owned businesses when operating globally.Episode Highlights[03:37] Sara Wilshaw's Journey to Becoming Chief Trade Commissioner[07:34] Taking Businesses to the International Stage[11:16] What the Trade Commission Does to Support Businesses[15:04] Entering the International Market[18:34] Challenges Women-Owned Businesses Face When Going International[21:01] Going International: A Walkthrough[27:26] Becoming an International Business[28:53] Diversification and Inclusion[34:50] The Story of WaterShed MonitoringResourcesWork with the Trade Commission ServiceConnect with Sara Wilshaw: LinkedInConnect with Christina Sjahli: LinkedIn Find out about Profit Reimagined: LinkedIn | Website Enjoyed This Podcast?Write a review and share this with your friends.Connect With the Profit ReimaginedReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with the team at any time.

Ever wondered where your money really goes?As a purpose-driven business, you do your best to put your money toward your mission and the world you envision. But every business relies on money, and that involves systems, like processing fees.A virtual CFO can help track every cent of your business's finances. You might be surprised to find a significant percentage going to something as ordinary as processing fees.That's where Shizuka Buckley of Giv Local steps in. Processing fees are okay—they're crucial in today's business world. But Shizuka turns those fees into a force for good in her communities.Join us in this episode to learn more about what goes on in payment processing and how Shizuka is changing it for the better!3 reasons why you should listen to the full episode:Find inspiration in Shizuka's drive to create a payment company that works not for profit, but for the mission.Learn how to overcome the challenges inherent to running a nonprofit.Clarify the opacity surrounding payment processing — and what that means for your business.Episode Highlights[02:40] Shizuka's CEO Journey[06:48] The Muddiness Of Payment Processing[10:42] What Sets Giv Local Apart[15:50] The Challenges Of Doing Things Differently[18:43] How Giv Local Works[21:03] Growing Giv LocalResourcesGivLocalConnect with Shizuka Buckley: LinkedIn | InstagramConnect with Christina Sjahli: LinkedIn Find out about Profit Reimagined: LinkedIn | Website Enjoyed This Podcast?Write a review and share this with your friends.Connect With the Profit ReimaginedReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with the team at any time.

In many companies, the main goal is to maximize profits, often overlooking the needs of people and the environment. But that's neither sustainable nor ethical. Liz Rojic experienced this in the fashion industry and bravely decided to challenge the norm. With MZ Made, she crafted a business model that prioritizes mutually beneficial relationships for both the company and its artisans. As entrepreneurs, our focus should be on creating a positive impact rather than just chasing the highest profits.In this episode of Her CEO Journey, Liz shares her experiences in building a company grounded in humanism. She emphasizes the importance of adhering to core principles, even in the face of challenges. Join us to gain insights into the significance of cultural values in products, the concept of slow fashion, and how to establish a company that truly embodies its values.3 reasons why you should listen to the full episode:Learn what it takes to create a humanist company that puts people and the planet ahead of profit.Find inspiration in Liz's journey of creating a slow fashion brand founded on the principles of fair trade.Discover the kind of funding that's best for small businesses for good.Episode Highlights[03:21] Liz Rojic's CEO Journey[07:58] A Question of Practicality[15:10] Putting Profit Last in a Labour of Love[19:10] Keeping Principles First[20:42] Funding That Fits Your Values[26:39] Rooted in Justice and Fair Trade[28:43] The Living Wage As A Human Right[30:48] How to Price For The PeopleResourcesUse discount code: HERJOURNEY on the MZ Made online shopMZ MadeConnect with Liz Rojic: LinkedInConnect with Christina Sjahli: LinkedIn Find out about Profit Reimagined: LinkedIn | Website Enjoyed This Podcast?Write a review and share this with your friends.Connect With the Profit ReimaginedReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with the team at any time.

In a world filled with plastic and single-use packaging, how can we reduce our impact on the environment? We often purchase, use, and discard products daily, but the zero-waste movement encourages both consumers and business owners to be more environmentally responsible.This reflects the values that Allisha Heidts aimed to promote when she founded Chickpeace, a zero-waste refillery. This holiday season, join our special holiday series on Her CEO Journey to embrace mindful gift-giving. Discover how to embark on your zero-waste journey and integrate these important principles into your business with Allisha. From your daily essentials to the gifts you purchase during this season of giving, let's make more responsible choices that benefit the world. Join us in this episode to explore how you can incorporate zero waste and sustainability into your business this upcoming holiday season!3 reasons why you should listen to the full episode:Be inspired by Allisha's journey and her passion for sustainability and the zero-waste movement.Learn how to bring sustainable values into how you run your business and grow revenue.Become a more responsible and conscious shopper every day, especially this holiday season.Episode Highlights[03:13] Building a Business With Values: Allisha's Journey[08:03] Sustainability in the Pandemic: The Beginnings of Chickpeace[12:10] Sustainable Shopping Online[13:50] How Chickpeace Chooses Their Products[16:50] Filling the Gaps in the Community With Chickpeace[21:19] Building a Business That Profits and Cares[26:21] Making the Journey Towards Zero Waste[34:45] Conscious Gift Shopping with Zero Waste[38:05] Allisha's Proudest Business MomentResourcesUse discount code: BCORP15 on the Chickpeace online storeConnect with Allisha Heidt: LinkedInConnect with Christina Sjahli: LinkedIn Find out about Profit Reimagined: LinkedIn | Website Enjoyed This Podcast?Write a review and share this with your friends.Connect With the Profit ReimaginedReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with the team at any time.

Every founder has a team behind them, working together to make the whole business successful. If you're a business owner, you care not only about growing your company but also about your employees' well-being. This includes making sure they earn a living wage and have the support they need. But to make such a big change, you must first ensure your business is prepared. That's where financial planning comes in, a crucial part of building a sustainable business.Over the past four episodes, the Living Wage Series has showcased conversations with remarkable women in business, delving into the implementation of living wages. As we conclude this series, our host, Christina Sjahli, reflects on the valuable insights and experiences shared by each guest. She also emphasizes a critical aspect — the significance of financial planning. As a CFO, Christina breaks down the essential steps in financial planning that empower you to make significant changes like introducing a living wage.If you're keen to ensure your business is ready to start the journey towards a living wage, join Christina in this last episode of the Living Wage Podcast Series.3 reasons why you should listen to the full episode:Recall meaningful insights from the past four episodes of the Living Wage Series.Understand the importance of financial planning as a business owner.Follow the steps of financial planning to make sure you're ready to implement a living wage or make any big change in your business.Episode Highlights[00:00] Looking Back At The Living Wage Series Episodes [03:10] Series Highlight: The Role Of Financial Planning in Implementing Living Wages[04:09] Step 1: Understand Your Overall Business Financial Health[05:56] Step 2: Perform Costing Exercise[06:55] Step 3: Evaluate Your Pricing[07:49] Step 4: Prepare a Financial Forecast[08:58] Step 5: Prepare a What-If AnalysisEnjoyed This Podcast?Write a review and share this with your friends.Connect With the Profit Reimagined TeamReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with the Profit Reimagined team.

Creating positive change sounds like a good idea — and one effective way to achieve it within your company is by implementing a living wage. However, like any worthwhile endeavor, it requires careful planning. Good intentions are a starting point, but thoughtless action can lead to unintended consequences.In the fourth episode of our Living Wage series, we delve into Mari Parker's experiences as the COO of Boldr, where they raised baseline pay to a living wage. We've discussed the importance of living wages for ethical business owners; now, let's explore the implementation process.Providing a living wage shouldn't jeopardize your business. In fact, it can enhance your company's sustainability if integrated effectively. Join us to discover how your business can make this transition.3 reasons why you should listen to the full episode:Create sustainable change in your business that can continue to evolve and meet the challenges of the times.Gain insights into designing an ethical methodology for implementing living wages and new business models.Don't let setbacks deter you from being a positive force in the world — discover how Boldr used a huge setback as a learning opportunity for the company and its teams.Episode Highlights[03:13] Mari Parker's Roundabout Journey[10:27] Why Boldr is a Better BPO[14:41] What You Need for Sustainable Change[20:20] Differentiating Living Wages and Fair Compensation[27:13] Operating with Transparency[33:49] Absorbing the Impact of Change[38:05] How to Implement Living WagesResourcesBoldr ImpactConnect with Mari Parker: LinkedInConnect with Christina Sjahli: LinkedIn Learn more about Profit Reimagined: LinkedIn | WebsiteEnjoyed This Podcast?Write a review and share this with your friends.Connect With the Profit ReimaginedReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with the team.

At the heart of ethical employment lies our commitment to providing fair compensation to our workers. By fair, we mean more than just meeting the minimum wage. We're dedicated to offering living wages, enabling our employees to lead financially stable lives, free from undue financial stress. This extends beyond wages; it encompasses essential aspects such as healthcare and family well-being. But our responsibility as ethical employers doesn't end when our workers retire from our company. We don't treat our employees as mere tools, used and then discarded when they no longer directly contribute to profits.In our ongoing Living Wage series, we delve into two critical aspects: ethical labour practices and pension support for our valued workers. Joining us in the third episode is Joanna Maiden from SOKO Kenya, who shares her journey of establishing an ethical clothing manufacturing company in Kenya. She went beyond addressing labour and wage concerns; she made sure her people were looked after even during challenging financial times.Join us now on this journey towards ethical employment practices. By doing so, your business can not only thrive financially but also uphold ethical values every step of the way.3 reasons why you should listen to the full episode:Embrace the Courage: Pensions may seem like an additional expense for businesses, but discover why they're an investment well-deserving of your attention.Unlock Valuable Insights: Explore Joanna's journey as she navigated the path to guarantee fair compensation for her employees, not just during their employment but even beyond. Sometimes, it starts even before they become part of the team!Sustain the Ethical Revolution: The definition of an 'ethical employer' continually evolves as we encounter fresh challenges in the modern working world. Stay informed and be part of the ongoing revolution in ethical employment practices.Episode Highlights[03:34] The Effect of a Teacher: Joanna's CEO Journey[09:11] Transparency in the Fashion Industry[12:04] Limiting Consumption — The Hows and Whys[14:19] Addressing Labour Issues in the Fashion Industry[20:14] How to Be an Ethical Employer[37:11] Continued Support for WorkersResourcesSOKO KenyaSOKO ShopConnect with Joanna: LinkedIn.Connect with Christina Sjahli: LinkedIn Learn more about Profit Reimagined: LinkedIn | WebsiteEnjoyed This Podcast?Write a review and share this with your friends.Connect With the Profit ReimaginedReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with the team.

Success in business is a complex recipe, unique to each company and influenced by various factors. Similarly, the path to fair compensation isn't a one-size-fits-all equation. While numerous websites provide data on what constitutes a fair living wage, they often fail to consider an individual's specific needs and circumstances. The question of what truly defines a living wage demands a deep dive into the data.Our journey into the Living Wage Movement continues as we explore the concept of pay equity. In the second episode of this series, we sit down with Maiya Holliday to understand her innovative approach to ensuring a living wage through pay equity. Unlike a rigid, standardized pay system, Mangrove carefully considers several factors related to each employee's unique needs and situation.Discover how, as an employer, you can use the principles of pay equity to ensure that every member of your team receives compensation that empowers them, regardless of their location.3 reasons why you should listen to the full episode: Discover how to balance impact, success, sustainability, and a fair living wage within your company through the lens of pay equity.Learn  from the insightful questions that Maiya had to explore and ask when addressing fair compensation in an impact-driven business.Don't settle for the minimum — find out how your company can ensure a high quality of life for its people while maintaining excellent levels of success.Episode Highlights[03:17] Maiya's Journey from Self-Taught Coding to Mangrove[11:44] How Mangrove Fits in the B Corp Framework[15:03] Defining Pay Equity[24:05] How Mangrove Created Pay Equity[38:54] Answering the Question of Fair Pay[44:29]Steps to Building a Sustainable Impact BusinessResourcesMangrove Web DevelopmentConnect with Maiya: LinkedIn.Connect with Christina Sjahli: LinkedIn Learn more about Profit Reimagined: LinkedIn | WebsiteEnjoyed This Podcast?Write a review and share this with your friends.Connect With the Profit ReimaginedReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with the team.

Creating meaningful impact as a business is more than just ensuring your customers receive the best services and products. It's also about creating a positive impact on the lives of your employees and the communities you serve. One powerful way you can achieve this is by embracing the concept of a living wage. This transformative approach ensures that individuals can lead healthy lives, with access to basic needs like shelter and nutritious food. No longer will anyone struggle to make a living; a living wage paves the way for dignity and stability.Our journey into the Living Wage Movement begins here. We delve into what it truly means to implement a living wage and the profound effects it can have on your team. Joining us is Michelle Murray, the CEO of Living Wage For Us, in this inaugural episode.Michelle's insights shed light on the attainability of a living wage, dispelling any daunting myths. As time progresses, the benefits of this endeavor can become a reality for all.We firmly believe that a life of dignity should be the norm, not the exception. Gain a deeper understanding of the living wage as we explore its impact and consider becoming a part of this movement.3 reasons why you won't want to miss the full episode:Transform your business, empower your employees, and uplift your community by embracing the living wage standard.Don't be daunted. Michelle guides you through the steps to initiate a living wage culture within your business.Find out how financial planning is crucial in your journey towards having a living wage.Episode Highlights[03:19] Michelle's Winding Journey Towards Living Wage[11:56] Defining Living Wage[17:29] Steps Towards Achieving a Living Wage[20:55] The Best Time to Start the Journey[23:00] The Benefits of Living Wage[26:44] The Gaps in the Living Wage Movement[34:16] How Living Wage Contributes to the Sustainable Development Goals[41:43] The Importance of Financial Planning in Achieving a Living Wage[46:14] Working with Living Wage For USResourcesLiving Wage For USGlobal Living Wage CoalitionConnect with Michell Murray: LinkedIn | Email | Contact Us Connect with Christina Sjahli: LinkedIn Learn more about Profit Reimagined: LinkedIn | WebsiteEnjoyed This Podcast?Write a review and share this with your friends.Connect With the Profit ReimaginedReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with the team.

As a woman entrepreneur, you have the power to lead a profitable business that makes an impact. You'll hone your skills, take action and make authentic decisions that will put you on your own path to success. It may be a difficult journey ahead, but fortunately, the stories of successful women in business can guide your way. Take inspiration from the trailblazers who show you the possibilities of changing the world as a woman business owner. Her CEO Journey Podcast tells these stories that inspire people on their own CEO journeys. In this episode, we celebrate 200 episodes of smart tips and exceptional guests on the show. Each episode shows you that it's possible to make a profit and make an impact at the same time. We look back at these interviews that truly inspired listeners and left us with new learnings and hope for a better world built by women in business.What's your favourite episode? Join us in celebrating 200 episodes of women empowering women here on Her CEO Journey!3 reasons why you should listen to the full episode:Remember what it means to grow slowly and build a business in Kresse Wesling's journey.Help create opportunities and empower other communities as a business owner with Fatima AlvarezListen again to Masami Sato's journey of helping businesses all around the world make an impact together.Episode Highlights[00:04] Celebrating 200 Episodes of Her CEO Journey[01:48] Episode Highlight: The Journey of Kresse Wesling [05:40] Episode Highlight: The Journey of Fatima Alvarez[11:30] Episode Highlight: The Journey of Masami SatoResourcesA Rescue Mission: Changing the World through Rescue, Transformation and Donation — The Journey of Kresse WeslingSomeone Somewhere: Breaking the Cycle of Poverty - The Journey of Fatima AlvarezBuilding Sustainable Impact In Your Business With the B1G1 Initiative - The Journey of Masami SatoConnect with Kresse Wesling: LinkedIn | Elvis & KresseConnect with Fatima Alvarez: LinkedIn | Someone SomewhereConnect with Kresse Wesling: Website | Profile | B1G1Connect with Christina Sjahli: LinkedIn Learn more about Profit Reimagined: LinkedIn | WebsiteConnect With the Profit ReimaginedReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with the team at any time.

Many businesses strive to create lasting social impact. To pursue this mission, you can invest in multiple endeavors and work with as many groups as you prefer. However, there's one step you need to take for your efforts to truly matter. Listen to the people you want to serve; understand their needs. Alicia Wallace is the co-founder and COO of All Across Africa. She was driven to help people even before the organization's founding. By working with African families, they've created and refined a people-powered approach to enriching lives. And she's joining us in this episode to share how they made this possible. Alicia also talks about the value of revenue and impact partners for social enterprises.Do you want to maximize your business's potential and fulfill your purpose? Make sure you tune in to this episode to learn more!3 reasons why you should listen to the full episode:Discover the power of listening to make a significant impact.Learn about the importance of revenue generation for social enterprises.See the value of getting expert help to boost your impact.Episode Highlights[03:05] The Origin Story of All Across Africa[11:57] Building All Across Africa's Cooperative Business Model[20:54] The Operations of All Across Africa[23:17] Working with Non-Public Benefit Corporations[29:20] Growing Revenue, Expanding Impact[33:33] The Cooperative Business Model & Impact Strategy[42:43] Impact Strategy Creation & Impact Reporting[46:47] Alicia's Proudest Moment in Her Impact JourneyResourcesLearn more about All Across Africa: Website | LinkedInConnect with Alicia Wallace: LinkedInConnect with Christina Sjahli: LinkedIn Learn more about Profit Reimagined: LinkedIn | WebsiteEnjoyed This Podcast?Write a review and share this with your friends.Connect With the Profit ReimaginedReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with the team at any time.

How do you know if your company is creating the difference it wants to be in the world?There's a powerful quote by Peter Drucker, “If you can't measure it, you can't improve it.” For a social impact business for whom the mission is paramount, knowing your impact is critical. Enter impact reporting: an impact report measures and tells your company's story. It's a powerful tool that can help grow several aspects of your company.In this episode, Polina Pinchevsky, CEO and co-founder of Unit of Impact, talks about what you can do when you keep track of the difference you're making. She shares how she and her co-founders saw the need for an impact-reporting platform and founded Unit of Impact. Together, they make it easier for small businesses to measure their impact and understand what they can do to grow their profit and their impact.Curious about how you can keep track of the impact your business makes? Tune in to this episode to learn more.3 reasons why you should listen to the full episode:Discover creative ways to use your impact reportFind an easier way to collect your data and track your impact with Unit of ImpactLearn to focus and understand the difference you're making with your impact report.Episode Highlights[02:18] Polina's Journey Into Social Impact Businesses[10:08] The Value of Impact Reporting [13:42] Keeping Up With Data Collection[15:19] How Unit of Impact Makes Impact Reports Easy  [19:12] Different Aspects of Unit of Impact [27:57] Eight Steps to Creating Your Impact Report [32:16] Focusing Your Impact [38:01] The Future for Unit of Impact ResourcesLearn more about Unit of Impact: Website | Instagram | LinkedIn | Twitter | BlogRound Peg creative agency founded by Polina PinchevskyOliver Russel branding agency founded by Russ StoddardWeFunderNew Leaf PaperConnect with Christina Sjahli: LinkedIn Find out about Profit Reimagined: LinkedIn | Website Enjoyed This Podcast?Write a review and share this with your friends.Connect With the Profit ReimaginedReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with the team at any time.

What does it mean to be a climate-positive company? Is it easy to become one?Aiming for a goal that seems unclear — or even detrimental — is hard. Many business owners tend to focus on profit. They keep their company running, create a great product, and have excellent sales. Why focus on the environment when it eats into profits?But as companies, we can do more. And what's more: being an environmental solution doesn't cut into your profits — it increases them.In this episode, Tesh Randall of Raglan Food Co. is here to inspire you to take action and dream big. She talks about how her company became New Zealand's first Carbon-Zero-certified yogurt company and is set to become Carbon Positive in the near future. She shares tips on how to start a carbon-zero company and what to take into consideration. She also shares how you can impact your people, community, and environment, while still making a profit.If you want to learn more about how you can make an impact with your business, tune in to this episode now!3 reasons why you should listen to the full episode:Learn how your business can become a Carbon-Zero Certified company, just like Raglan Food Co. Realize the importance of finance and profits when creating an impactful business.Discover the journey of Tesh and Raglan Food Co. and learn from their insights and challenges. Episode Highlights[02:17] Tesh's Journey to Raglan Food Co.  [0:555] Businesses' Responsibility to the Environment [07:39] What a Carbon-Zero Certified Business Looks Like[11:53] What's Next for Raglan Food Co.?  [14:17] Raglan Food Co.'s Challenges [15:54] How the Finances Work [19:10] How Investors Affect the Business  [23:56] What Tesh Learned  ResourcesLearn more about Raglan Food Co.: Website I Instagram I Facebook   Connect with Tesh: LinkedIn    Connect with Christina Sjahli: LinkedIn Find out about Profit Reimagined: LinkedIn | Website Enjoyed This Podcast?Write a review and share this with your friends.Connect With the Profit ReimaginedReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with the team at any time.

Your spending can change the world. How you spend your money makes a difference. Conscious consumerism, if done by enough people, can make huge leaps toward solving our current climate crisis.Businesses have the biggest impact on the climate, but consumers are the reasons behind their choices. We speak and vote with our wallets. Business-as-usual practices will persist if they see no benefit to change. Once they see consumers demand sustainability, the rest will follow.  In this episode, Cathryn Peirce dives into how something as everyday as our credit card transactions can change the world. As the co-founder and CEO of Carbon Zero Financial, she helps consumers realize the carbon footprint of their purchases and start taking action. Join us as Cathryn talks about Carbon Zero Financial's mission to simplify carbon-neutral living and make it the new standard. If you want to learn more about reducing your carbon footprint with your purchases, tune in to this episode now!3 reasons why you should listen to the full episode:Learn how your purchases and transactions can be the solution to climate change. Find out how we can change consumption habits towards sustainable alternatives. Discover how Carbon Zero Financial works, improve your spending habits and link you to a sustainable marketplace. Episode Highlights[02:35] Cathryn's Journey [04:16] Behavior Change and Carbon Zero Financial  [05:33] The Power of Your Spend and Carbon Zero Financial [08:25] Carbon Zero for Small Businesses [11:22] What is Carbon Sequestration [14:29] How to Think About Carbon Impact [15:43] Change is Possible [18:57] How Carbon Zero Financial Works [22:54] Cathryn's ReminderResourcesLearn more about Carbon Zero FinancialConnect with Cathryn: Website I LinkedIn I Instagram I Twitter I Email  Connect with Christina Sjahli: LinkedIn Find out about Profit Reimagined: LinkedIn | Website Enjoyed This Podcast?Write a review and share this with your friends.Connect With the Profit ReimaginedReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with the team at any time.

All business owners and humans living on the planet make an environmental impact. When the planet faces problems like climate change, we are also affected. It's up to us to be aware of the planet's struggles we face today and be part of an environmental solution.In this episode of Her CEO Journey, we invited Jenny Morgan, Market Development Manager of Tradewater, to share their solutions to the climate crisis. She talks about how they reduce the world's carbon footprint. Jenny also explains what small and big businesses can do to reduce their carbon emissions and how we can work together to make a positive impact. If you want to discover how you can do your part in helping save the planet, join us in our conversation with Jenny.3 reasons why you should listen to the full episode:Understand why climate risks threaten profitability.Learn how a business can determine its emissions and go carbon neutral — or even carbon negative!Discover how any business can contribute to an environmental solution to the climate crisis.Episode Highlights[02:20] Jenny's Journey to Make Impact With Tradewater[05:05] Tradewater's Immediate and Impactful Solutions[11:22] How Businesses Can Make an Environmental Impact[13:29] The Pros and Cons of Carbon Financing[16:22] Going Beyond in Reducing Carbon Emissions[19:36] Working With Tradewater[23:23] B Corporations for Climate Impact and Awareness[27:30] The Challenges in Making an Environmental ImpactResourcesTradewater and its free business calculatorConnect with Jenny: LinkedIn | EmailConnect with Christina Sjahli: LinkedIn Find out about Profit Reimagined: LinkedIn | Website Enjoyed This Podcast?Write a review and share this with your friends.Connect With the Profit ReimaginedReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with the team at any time.

Do you know what's in your beauty products? You may think of the active ingredients and their effectiveness in your beauty routine. Do you ever think about whether they have microplastics in them and how your packaging is most likely single-use? Most people think plastics are limited to things we can see — from plastic bags to plastic bottles. The truth is that microplastics are everywhere in the beauty industry. For example, nylon is often used to make products feel smoother. In this episode, Jo Chidley shares her journey to reduce plastics in the beauty industry through Beauty Kitchen and Re. She shares that 95% of beauty packaging is single-use — and most of them never get recycled. Faced with this problem, she created Re, a reuse packaging infrastructure supporting Beauty Kitchen and other beauty brands. If you want to learn more about how to reimagine the beauty industry and how you can start applying a circular economy concept to your business, tune in to this episode now!3 reasons why you should listen to the full episode:Discover how the beauty industry uses plastics not just for their packaging but also as beauty product ingredients. Learn how Beauty Kitchen and Re are changing the standards in the beauty industry by using sustainable materials and the circular economy concept. Understand how reuse is the future of packaging and how your business can apply the concept. Episode Highlights[02:35] Introducing Jo and Beauty Kitchen [05:55] How Big Businesses Work [08:33] How to Make Sustainability Part of Your Business [11:04] What are Microplastics? [14:31] Rethinking Beauty Packaging [21:26] The Beauty of Reuse [24:54] Transition to Reuse Packaging [29:08] How Business can Apply a Reuse Model [31:15] BCorps vs Cradle to Cradle [33:36] The Importance of Certification ResourcesCheck out a previous Her CEO Journey episode, Saving the Earth Through Compostable Packaging - The Journey of Kate FlynnBeauty Kitchen: Website I Facebook I Twitter I Instagram I Youtube I TikTok I LinkedIn. Re: Website I Twitter I LinkedInB Corporations: WebsiteEllen MacArthur Foundation: WebsiteCradle to Cradle Institute: WebsiteConnect with Jo Chidley: LinkedInEnjoyed This Podcast?Write a review and share this with your friends.Connect With the Profit ReimaginedReady to transform your purpose into an impactful business financial story, profit, and joy?  Schedule a chat with the team at any time.

Almost every product-based industry uses plastic — including the food industry. However, it also significantly contributes to pollution, harming the environment and humanity. As business owners, our decisions about how we run our business can help reduce our plastic footprint. Switching to plastic-free might be challenging, but it makes the world a better place.In this episode of Her CEO Journey, Kate Flynn, Co-founder and CEO of Sun & Swell, talks about how they continue to evolve and innovate to find an answer to the plastic problem. She talks about her journey as a pioneer of compostable packaging and the challenges they overcame along the way. Kate gives great insights and tips about how businesses can find ways to improve packaging and help reduce their plastic footprint.If you want to learn more about how you can make an impact with a profitable business, tune in to this episode now!3 reasons why you should listen to the full episode:Learn about the challenges in making the switch from plastic to compostable.Discover how Sun & Swell balances doing good and making a profit.Find out your options for making your business more sustainable.Episode Highlights[02:45] How Kate Started Her Journey[06:18] A Company That's More Than Just Profit[109:19] Sourcing Organic[11:30] Sun & Swell's Products and Innovation[17:27] Adapting to Compostable Materials[25:10] Revolution for Food Packaging[26:38] Balancing Mission and Profitability[28:35] Stepping Away From Plastic PackagingResourcesSun & Swell WebsiteApple Pie BitesFudge Brownie BitesConnect with Kate Flynn: LinkedInConnect with Christina Sjahli: LinkedIn Find out about Profit Reimagined: LinkedIn | Website Enjoyed This Podcast?Write a review and share this with your friends.Connect With the Profit ReimaginedReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with the team at any time.

How can a business be both profitable and a force of positive change in the world? Most entrepreneurs think they need to choose one or the other. But this isn't true! More and more businesses are seeing the possibility of doing both at the same time, without sacrificing profit for impact.One vital area of environmental impact is plastic waste. We produce 300 million tons of plastic waste every year, and 14 million tons end up in our oceans.  In this episode, Maria McDonald from United By Blue dives into how environmental impact is at the core of their business model. She talks about their one-for-one model, the Quit Single Use policy, and vendor and manufacturer agreements. Maria imparts her journey and shares the possibility of businesses changing the world one less plastic at a time. If you want to learn how you can balance profitability and environmental impact for your business, tune in to this episode now!3 reasons why you should listen to the full episode:Understand how a business can be profitable without compromising their environmental impact. Learn how your business for good can reduce plastic waste.Realize how environmental impact can be the heart and soul of your business model.Episode Highlights[02:11] Maria's Journey to United By Blue [05:29] How United By Blue Works[10:44] How Pricing Works in the Fashion Industry [14:42] The Quit Single Use Pledge  [20:57] United By Blue's Experience with Cutting Out Plastic [27:30] Sustainability and the Supply Chain[31:30] The Difficulties of No Single-Use Plastics  [33:52] Brand Partners and Sustainability [40:34] How Sustainability Works with Finance[46:16] United By Blue's Cleanups[49:56] A Future Without PlasticResourcesUnited By Blue: Website | Facebook | Instagram  Connect with Maria: LinkedInConnect with Christina Sjahli: LinkedIn Profit Reimagined: LinkedInEnjoyed This Podcast?Write a review and share this with your friends.Connect With the Profit ReimaginedReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with the team.

Is life without plastic really possible? With all kinds of plastics integrated into our daily lives, it's impossible to never use plastic. So many people think living a plastic-free life rests on our individual shoulders, but what we really need is collective change. If we can't rely on just our individual efforts, where should we start?In this episode, Chantal Plamondon shares her journey of founding Life Without Plastics, offering alternative products to plastic. She uses her platform not only to offer products but also to educate her audience on how to reduce plastic consumption and exposure. Chantal also shares practical tips on how you can start creating a life without plastic and find ways to be better. If you are looking for a way to reduce your plastic waste and consumption, this episode is for you!3 reasons why you should listen to the full episode:Learn the negative impact of our heavy reliance on plastic items.Understand the common misconception about living a plastic-free life. Discover ways to reduce both plastic consumption and exposure in your everyday life. Episode Highlights[01:40] Why Chantal Launched Life Without Plastic[04:02] The Purpose of Life Without Plastic[10:00] How to Be Better [13:13] The Common Misconception About a Plastic-Free Life[16:43] Recommendations to Reduce Plastic Consumption[19:06] Small Steps to a Plastic-Free Life [23:05] Life Without Plastic's Business and BCorp CertificationEnjoyed This Podcast?Write a review and share this with your friends.Connect with the TeamReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with the Profit Reimagined team.

Many entrepreneurs believe building a profitable business is not possible without harming the environment. This is simply untrue. There is a way to create profit while also actively reducing your plastic, water, and carbon footprint. You can contribute by educating your consumers about more sustainable ways of living.In this episode, Anie Rouleau shares her journey as the CEO of Unscented Co. She founded a profitable home and body care business that protects the environment. Anie uses her company as a force for good. She is continuously redefining the notion of cleanliness to sustain a more eco-conscious lifestyle. All the while, Anie educates other business owners on how to reduce their environmental footprint. She believes that they can still grow their profit by using mission-driven financial strategies. Listen as Anie tackles how sustainability and profitability can co-exist in business.If you are looking for a way to turn your company into a more eco-conscious organization, this episode is for you!3 reasons why you should listen to the full episode:Discover how you can create profit for your business in an environmentally sustainable way.Understand how a good business model affects the sustainability of a mission-driven business.Learn about the different ways you can reduce your plastic, water, and carbon footprints.Episode Highlights[03:35] How Anie Started Her Journey in Pursuing Environmental Awareness[09:36] The Products that Started Unscented Co.[12:32] Going 100% Plastic Free[15:11] What's in the Pipeline for Unscented Co.[18:18] Understanding Business Finances to Control Growth[20:45] Creating a Sustainable and Profitable Business Model[27:09] Reducing the Business' Carbon Footprint29:24] How to Start Living a More Sustainable LifeEnjoyed This Podcast?Write a review and share this with your friends.Connect with the TeamReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with the Profit Reimagined team.

Rural communities have a simple way of life. Many people living here focus on creating a better life for their families and community. However, they lack opportunities to gain financial stability and move to big cities to support their families. Fortunately, we can change this narrative. Businesses like Someone Somewhere work to create an economic, cultural and social impact on indigenous communities that strive to grow.In this episode, Fatima Alvarez, the co-founder and Chief Impact Officer of Someone Somewhere, joins us to talk about making an impact in different communities. We explore their business model and how it teaches artisans to improve their craft and lead an organization. Fatima tells the story of empowerment, growth and change within the communities as they take control and become leaders of their lives.Tune into the conversation to learn more about how business can create opportunities and have a lasting impact on indigenous communities.3 reasons why you should listen to the full episode:Learn about the four stages for artisans in the Pathway Business ModelFind empowerment as a woman in business to support your family with businessDiscover how you can stay profitable and keep up with the competition while making a social impact.Episode Highlights[03:11] The Roots of Someone Somewhere[12:21] The Pathway Business Model[19:49] Leadership in the Artisan Community[25:21] Empowering Women Artisans[32:10] Making a Profit and an Impact[36:50] Keeping Up With The Competitive Market[42:43] Having a Climate Neutral CertificationEnjoyed This Podcast?Write a review and share this with your friends.Connect With MeReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with me at any time.

Peace is something valuable to have in the community. So many people experience having their peaceful lives taken away from them and struggle to rebuild their lives. From war and crime to family and personal matters, our peaceful lives can crumble at any moment. Fortunately, businesses can play a part in promoting peace in the community!In the second episode of our Christmas series, Susan Morrison joins us to talk about how their business promotes peace. Peace By Chocolate is a business that values peace and aims to share it with the world. Today, they're successfully working towards promoting peace. Susan tells the story behind the business and why they want to share their message of peace through chocolates. She shares what they do to give back to the community through their business practices and programs.If you want to learn about the value of peace and how you can give back to the community, tune in to this episode!And if you are still looking for wholesome holiday presents, you can use the Her CEO Journey exclusive code: “MISSION15“ for a one-time 15% discount on their website. 3 reasons why you should listen to the full episode:Listen and learn from the story of the Hadhad Family and why peace is vital for every person or community.Discover how purpose-oriented branding can make products stand out among others.Find out how you can give the gift of peace this Christmas seasonEpisode Highlights[02:40] Susan's Journey Into the Food Industry[05:30] The Story of the Hadhad Family[08:33] Rebuilding the Business Piece by “Peace”[12:08] What Makes Peace By Chocolate Stand Out [13:39] The Community Behind the Business[17:42] Giving the Gift of Peace this Holiday SeasonEnjoyed This Podcast?Write a review and share this with your friends.Connect With the Profit Reimagined TeamReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with the team.

Do you think a business can be both profitable and a force of positive change in the world? The answer is a resounding yes — you don't have to sacrifice profit or impact. Entrepreneurs worldwide have innovative ideas and products that meet the needs of different communities. However, businesses still need to keep an eye on your finances. Balancing profitability and making an impact is a challenging role you need to play.In this episode, Seungah Jeong dives into how she kept the heart of the company while making a profit as the president and CEO of MPOWERD. She shares her journey and tells the stories of how their business has benefited over 3 million people worldwide. Join us as Seungah talks about the mission driving MPOWERD and the business model that makes it all possible to be a business for profit and for good.If you want to learn more about how you can make an impact with a profitable business, tune in to this episode now!3 reasons why you should listen to the full episode:Learn the importance of getting to know and adapting to the people you want to help.Find out how business and innovation can solve the world's problems.Discover the power of the consumers and help outside the business to stay profitableEpisode Highlights[03:01] Seungah's Journey with MPOWERD[08:30] MPOWERD's Mission[17:46] The Impact of Business and the Consumers[25:09] Empowering Change[32:04] The Future of MPOWERD and Innovation[34:46] Educating and Inspiring the Next Generation[36:57] Keeping the Business Impactful and ProfitableResourcesUse discount code “HERCEO” for a 20% discount on MPOWERDMPOWERD websiteMPOWERD Give Luci Donation ProgramMPOWERD Products:Luci Solar Bike Light SetLuci 44” Solar String LightBuild-Your-Own Luci KitLuci ColorLuci Base LanternLuci CandleViri Rechargeable BatteriesConnect with Seungah: LinkedInConnect with Christina Sjahli: LinkedIn Find out about Profit Reimagined: LinkedIn | Website Enjoyed This Podcast?Write a review and share this with your friends.Connect With the Profit ReimaginedReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with the team at any time.

What happens when the economy drastically shifts? Will your business survive? We've seen this in the wake of the pandemic where companies were forced to change or close. This is where forecasting comes in. Most people think forecasting is future-proofing and predicting the future in some way, but that's not the case. Instead, forecasting is a continuous process that allows you to know when you need to change. Don't leave it up to chance. We're taking you through the six steps of intentional and purposeful forecasting and how it can help you make better business decisions, even when times are tough. If you want to learn how you can use forecasting to protect and grow your business, this episode is for you!3 reasons why you should listen to the full episode:Understand the importance of forecasting and how it can help you make decisions. Learn the 6 steps of intentional and purposeful forecasting.Find out the most important step that most business owners forget about when doing forecasting. Episode Highlights[01:04] What is Forecasting? [02:28] Step 1: What's Your Impact? [04:29] Step 2: Data Gathering [05:44] Step 3: Data Analysis   [06:33] Step 4: Make Assumptions    [07:58] Step 5: Financial Forecasting     [08:15] Step 6: Update the Forecasting  Enjoyed This Podcast?Write a review and share this with your friends.Connect With MeReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with me at any time

Are you a small business owner aiming to increase your positive impact on the community and the world? You likely already have plans for your company's growth. However, as you scale, the tools that served you as a smaller business won't be effective or sustainable. You'll need a better way to bridge your financial data and future business goals. That's where Financial Planning & Analysis (FP&A) plays a role.In this episode, Viviana Borzuchowski tackles the relevance of using an FP&A tool to set up your business for sustainable growth. She shares her knowledge and insights on financial management that she has gathered through years of experience working with different business organizations. Listen as Viviana explains the whys and hows of FP&A, specifically highlighting why business forecasting software is more effective than typical spreadsheet monitoring. If you want to learn more about how FP&A works, tune in to this episode now!3 reasons why you should listen to the full episode:Learn about the challenges of financial clarity faced by many small business owners.Find out how FP&A helps businesses use their financial data to achieve business goals.Understand the reasons business owners struggle with FP&A.Episode Highlights[03:07] Viviana's Journey Working with Jirav[07:05] Defining FP&A[11:24] The Limits of Excel Spreadsheet[12:30] What Jirav Serves to Clients[17:44] Common Struggles Business Owners Face with FP&A[20:19] Understanding Your Business Model and Goals[21:39] Why You Need a Fractional CFOResourcesConnect with Viviana: LinkedInFind out more about Jirav: Website Connect with Christina Sjahli: LinkedIn Find out about Profit Reimagined: LinkedIn | Website Enjoyed This Podcast?Write a review and share this with your friends.Connect With MeReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with me at any time.

So you've decided to become a B Corp. Congratulations! You're taking an important step in advancing corporate responsibility and sustainable practices. But before you dive in, you need to prepare. Becoming a business for good requires significant planning. However, the rewards are more than worth it!In this conversation, we discuss how businesses can prepare for the new BIA. We explore maximizing the Impact Assessment to create better practices and processes for your company. We discuss the new requirements for B Corp Certification, so businesses can prepare for them now.If you want to learn to prepare for B Corp Certification, this episode is for you!3 reasons why you should listen to the full episode:Learn about the challenges in getting a B Corp Certification.Find out how to streamline your processes and maintain sustainable practices.Understand and prepare for the upcoming changes in the Impact Assessment.Episode Highlights[02:35] Updates on Cultivating Capital[05:33] Challenges in Getting a B Corp Certification [08:16] Knowing What You Need to Focus On[10:29] How to Keep Up the Momentum[13:55] Navigating the Changes in the Impact Assessment[19:46] The Impact on Small Businesses[21:53] Preparing for the Upcoming Changes[24:31] How a Fractional Chief Impact Officer Can HelpEnjoyed This Podcast?Write a review and share this with your friends.Connect With MeReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with me at any time.

Maximizing profits doesn't have to come at the cost of increased and negative environmental impact. In fact, environmentally friendly companies may find that they reduce costs and increase profit margins when they hit their sustainability goals.There are many paths to success, but for Claire Watkin, that means doing business different, and doing business better. Claire Watkin is the Managing Director of Trendsetter International, a certified B Corporation that produces high-quality and environmentally friendly bedding products. Claire Watkin and Trendsetter International's journey to success is a grand journey of constant change and improvement, proving that the key to success lies in adaptability and continual monitoring of your business. They also showcase the benefits of having a strong financial strategy that begins before a financial year rolls around.Episode Highlights[05:02] Claire Watkin' CEO Journey[07:48] Becoming a Certified B Corp[11:06] Challenges of Getting B Corp Certification[12:18] Continually Evolving Standards[18:26] Balancing Purpose and ProfitResources:Profit Reimagined™ Inc. is now a Certified B Corporation™!Connect with Christina: Website | LinkedInVisit Trendsetter International's WebsiteYou can find Trendsetter in the US here, or in the UK here.Enjoy the Her CEO Journey™ Podcast?Write a review and share this with your friends.Ready to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with our Profit Reimagined™ Team.

Investing in your workers is one of the smartest things you can do for your business. When you invest in your employees, you're investing in the future of your company. A well-trained, motivated workforce is essential to any businesses' success. By doing so, you're also investing in yourself. It can lead to increased profits, improved morale, and a better overall work experience for everyone involved.Kresse Wesling, co-founder of Elvis & Kresse, a luxury upcycled accessories brand and a passionate sustainability advocate, recognizes that being a CEO and a remarkable leader demands investing in employees. She made certain that her employees felt seen, heard, and secure as she expanded Elvis and Kresse without any external funding.If you want to learn how to make your business sustainable while also investing in your employees, this episode is for you!3 reasons why you should listen to the full episode:Discover how sustainability drives profitability.Learn how you can build an upcycled business without any external funding.Collaborate with your employees, with agencies, and with like-minded brand owners to scale up your business.Episode Highlights[03:32] The Awakening of the Entrepreneur[06:48] Maximizing Venture Capital[09:32] Upcycle and the Environment[13:32] Balancing Planet and Profit[16:04] Funding the Startup[23:38] Developing the Best Workforce[32:09] Financial PlanningEnjoyed This Podcast?Write a review and share this with your friends.Connect With The Profit Reimagined TeamReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with our team.

When you're running a business, it's tempting to view your employees as expendable resources. After all, you're the one taking all the risks, so you should be the one calling all the shots. But if you want to create a sustainable business, it's important to remember that your people are your most valuable asset.Susana Guerra of Legacy Vacation Resorts understood that valuing the talent and purpose in your company gives you a competitive edge. When she became Corporate Director of Talent and Purpose at Legacy Vacation Resorts, she persisted in creating a people first culture where employees are treated fairly, kindly, and equitably so that they—and the company itself—can truly thrive.Employees are valuable to a company. But what many business owners don't know is how to properly nurture and value their people's skills and abilities. If you want to find out how to unlock your employees' potential and bring success to your business, this episode is for you!3 reasons why you should listen to the full episode:Discover the importance of creating a people first culture.Learn how to put your people first through empathy, communication, and equitability.Find out why you need an employee loan program and how to implement it.Episode Highlights[03:42] From HR to Corporate Director[07:43] Steering Toward a Values Aligned Company[09:58] Challenges in Dealing with the Labor Aspect[13:21] The Power of Empathy and Effective Communication[20:35] Treating People Equitably[21:37] Why Employee Loan Programs are Important[29:24] Difficulties in Implementing a Loan Program[34:14] How to Implement Loan ProgramsEnjoyed This Podcast?Write a review and share this with your friends.Connect With The Profit Reimagined TeamReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with our team.

One of the first things a leader will look for when hiring someone is their abilities. What are their skills? What level of education did they reach? Have they worked in a particular field before? These are all excellent questions to ask — after all, realizing your vision requires having the best talents on your team. But what are we really asking for when we interview a potential hire? When you look at an applicant's resume, there's a specific thing that defines whether you decide that one person is better than the rest: their experiences.Eden Laurin of Nyssa understood that a person's experiences are critical to their performance and capacity to align with a company's vision. As she built Nyssa, she held true to that idea to ensure that her team would be the best at their jobs while also being cared for by the company.Find someone who's been in your shoes, and you've found someone who aligns with your mission. If you're looking to discover how to craft a robust company culture, this episode is for you!3 reasons why you should listen to the full episode:Discover the value of shared experiences.Learn what to look for when you want someone to align with your mission and vision.Find out why the best employees are people who understand what you've been through.Episode Highlights[03:47] From a School to CEO and Founder of Nyssa[11:43] Solving ‘Unmentionables'[16:24] Adapting to the COVID Pandemic[18:50] Diversifying Products[20:59] The Value of Shared Experiences[29:02] Building the Culture and Team you Want[36:36] From a Personal Place: Eden's UnmentionableEnjoyed This Podcast?Write a review and share this with your friends.Connect With MeReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with me at any time.

Any leader wants their business to become successful. If you're running a mission driven business, you'll want to drive social change, too. So you might focus on strategy and profit more than anything else. But what most people tend to forget is that there is a gap between strategy and results—and people are the ones who bridge that gap.In this episode of Her CEO Journey, Lisa Hannum from Beehive shares her journey in building her own people centered business. Investing in people creates driven, empowered, and thriving employees. And that creates a driven, empowered, and thriving business.Put people first and success will follow. If you want to learn how to invest in people and create sustainable growth and social impact, this episode is for you!3 reasons why you should listen to the full episode:Discover the benefits of putting people first.Learn the key elements and concrete steps in creating a people first culture.Find out why you need to hire a financial partner as early as now.Episode Highlights[02:36] How and why Lisa built Beehive[05:23] The thought process behind people first[09:56] Creating a culture of flow[19:03] How to create a people first culture[26:02] Challenges in building a people first culture[32:23] Why salary transparency is key[40:04] Finding a financial partner[47:26] How small businesses can invest in peopleEnjoyed This Podcast?Write a review and share this with your friends.Connect With MeReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with me at any time.

Many business owners worry about loss of profit because of the sustainable changes they may want to make. However, sustainability and profitability aren't mutually exclusive. When you know your business, focus on the right factors and make the small changes towards creating a positive impact, you can achieve better business outcomes. In this episode of Her CEO Journey, Cindy Bohlen from Riverwater Partners shares her journey into sustainable investing. In the past, she never knew that sustainability created better outcomes in business. She discusses the benefits of focusing on ESG factors and how you can make small changes to become more sustainable and profitable.If you want to learn how you can further secure your business's data, this episode is for you!3 reasons why you should listen to the full episode:Discover how sustainability drives profitability.Learn how you can collaborate with your stakeholders to improve your sustainability.Find out the small changes you can make towards a positive impact and better business outcomes.Episode Highlights[03:30] Cindy's CEO Journey into sustainable investing.[05:23] Proof that sustainability and profitability aren't mutually exclusive[08:23] The spectrum of ESG investing and its different forms.[14:57] The link between sustainable factors, better outcomes and profitability.[17:53] The three pillars of sustainability.[22:28] A collaborative approach between stakeholders and businesses for positive impact.[26:00] Focusing on critical factors for sustainability.[30:02] The vital role of a CFO in strategy and sustainability.[33:56] How non-financial factors actually have a financial impact.[41:54] What you, as a mission-driven business owner, can do to create positive change.Enjoyed This Podcast?Write a review and share this with your friends.Connect With the Profit Reimagined TeamReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with the team.

So you've managed to grow your small business into a thriving enterprise.First of all, congratulations!But with greater success comes more responsibilities, and it's becoming increasingly difficult for you to manage everything on your own. Perhaps you're feeling overwhelmed with all of your duties. Or your business is going through a big project or shift. Or maybe you're having trouble smoothening those wrinkles in your finances.That's where fractional CFO services can help.By bringing experienced financial expertise into your company, fractional CFOs can help you make smarter decisions to increase profitability and sustainability. And in the case of Community Credit Lab, fractional CFO services helped them in their acquisition process.In this solo Her CEO Journey episode, Christina shares the journey of one of their clients, Community Credit Lab. As a mission-driven CFO, Christina is passionate about helping clients succeed and amplify their impact. So she shares the reasons why Community Credit Lab had decided to enlist the help of a fractional CFO and the value you can get from them.If you're thinking about getting fractional CFO services but are unsure of the practical value they bring to your business, this episode is for you.3 reasons why you should listen to the full episode:Learn from the journey of Community Credit Lab.Understand how a fractional CFO streamlines acquisitions.Find out what you can accomplish when you work side by side with a fractional CFO aligned with your mission and values.Episode Highlights[01:33] About Community Credit Lab[03:15] Why They Enlisted Profit Reimagined's Fractional CFO Services[04:44] What Community Credit Lab Accomplished Through Our Partnership[07:31] Three Lessons You Can Learn From CCL's SuccessEnjoyed This Podcast?Write a review and share this with your friends.Connect With the Profit Reimagined TeamReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with the Profit Reimagined team.

Many business owners wear all the hats, particularly in growing companies. Doing all the duties yourself seems like the best use of your time. After all, you know your company best, right?However, the truth is as your business grows, more and more things can slip through the cracks — especially if some of your duties are outside your field of expertise.In this solo Her CEO Journey episode, Christina shares a practical case study in which Profit Reimagined helped a client overcome financial trouble. As a mission-driven CFO, Christina wants to ensure that your business for good succeeds. Thus, she'll also share four critical steps any business owner should take to ensure stability and success in their business.If you've been considering the benefits of a fractional CFO for some time now but want the proof that it works, this episode is for you.3 reasons why you should listen to the full episode:Learn four critical steps to maintaining profitability.Find out practical, actionable steps a fractional CFO can take to ensure your business success.Understand the optimal relationship between a business owner and a fractional CFO.Episode Highlights[01:21] Martha's Financial Problems[06:19] How Profit Reimagined Helps Solve Your Financial Problems[10:43] Three Things You Can Learn from Martha's SuccessEnjoyed This Podcast?Write a review and share this with your friends.Connect With the Profit Reimagined TeamReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with the Profit Reimagined team.

You know what they say: if you want something done right, do it yourself.But what happens when you're so bogged down with the daily operations of your business that you don't have time to focus on long-term strategy? That's where a fractional CFO comes in—and it might be the best decision you ever make for your business.However, hiring a fractional CFO isn't a quick fix to your financial adversities. A fractional CFO can help protect your company from costly mistakes and help it grow into the successful business you always dreamed it could be — but it's a strategic move. And as with any strategic asset, it's critical to understand when to utilize it or invest elsewhere.In this episode of Her CEO Journey, Christina will share the powerful reasons why you should invest in a fractional CFO and how to hire the right person for this critical role.If you want to find out if you should invest in a fractional CFO, this episode is for you!3 reasons why you should listen to the full episode:Find out five critical reasons to hire a fractional CFO.Understand at a glance the value a fractional CFO brings to your company.Learn four reasons a fractional CFO might not be best for you at the moment.Episode Highlights[02:45] Why You Should Invest in a Fractional CFO[05:01] Why You Should NOT Invest in a Fractional CFO[07:49] How to Hire the Right Fractional CFOEnjoyed This Podcast?Write a review and share this with your friends.Connect With the Profit Reimagined TeamReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with the Profit Reimagined team.

As a business owner, you know there are a lot of important decisions to make, and not enough hours in the day to make them all. That's why it's crucial to have someone you can trust to help you make sound financial decisions for your business. Enter the fractional CFO.But don't let the name fool you: a fractional CFO isn't just for businesses that are struggling with their finances. In fact, there are a number of benefits to having a fractional CFO—regardless of your business' size or stage of development. In this episode of Her CEO Journey, Christina will share the seven benefits of investing in a fractional CFO.If you want to learn how a fractional CFO can help you reach financial stability and elevate your business, this episode is for you!3 reasons why you should listen to the full episode:Learn the benefits of hiring a fractional CFO.Discover how a fractional CFO can help with your finances and mission.Determine whether or not you need a fractional CFO.Episode Highlights[02:23] Benefit #1: Proactive Planning for Smoother Cash Flow [03:26] Benefit #2: Analyzing Financial Statements [04:31] Benefit #3: Better Budgeting and Financial Forecasts [05:37] Benefit #4: Problem Solving Together[07:40] Benefit #5: Saving Time and Resources[08:49] Benefit #6: Reducing Overall Business Risks[09:55] Benefit #7: Unique Financial ExpertiseEnjoyed This Podcast?Write a review and share this with your friends.Connect With the Profit Reimagined TeamReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with the Profit Reimagined team.

As a mission-driven entrepreneur, you want to ensure your finances are in order so your business can continue to serve its purpose. A common concern for founders like yourself is how to overcome and recover from financial adversity. When this happens, your first thought may be to focus on marketing and sales to reach your financial goal. While profitability is vital, it's simply one part of the equation. You should also get your finances checked and optimized. While you or your finance team may do this yourself, it might be a better idea to hire a fractional CFO.Running a social impact business is no small feat. Supporting it during economic downturns is even harder. Not everyone has the financial know-how to deal with these issues effectively. With their skills in financial planning, a fractional CFO can help your business reach new heights while navigating through changes in a dynamic market. 3 reasons why you should listen to the full episode:Understand how your business can benefit from hiring a fractional CFO.Receive top tips on how a fractional CFO can help you overcome financial adversity.Analyze your business and see if your company is ready to maximize fractional CFO services.Episode Highlights[01:00] What to Do About Financial Adversities[03:25] What Is a Fractional CFO?[04:33] Does your Business Need a Fractional CFO?[09:51] How Profit Reimagined Helps Your Social Impact BusinessEnjoyed This Podcast?Write a review and share this with your friends.Connect With the Profit Reimagined TeamReady to transform your purpose into an impactful business financial story, profit, and joy? Schedule a chat with our team.