Podcasts about turn clicks into customers

Earlier this week, Microsoft and Google both announced they're introducing different types of AI into search and related products with staged press events. Both of today's guests have spent a lot of time thinking about and working with machine learning and AI in their digital marketing careers. Duane Forrester thinks about emerging technologies from the point of view of a leading business tool maker while Ryan Jones is a vice president of one of the oldest digital marketing agencies in the world.Duane and Ryan join Jim Hedger and Kristine Schachinger for an hour-long wide ranging conversation about Google and Microsoft's AI announcements and the implications for the web and for the digital marketing communities.Duane Forrester is the Vice President of Industry Insights at Yext, the leading business-fact management tool where he leads industry outreach, evangelism, and company authorship. In his career, Duane ran the WebmasterTools program at Microsoft and Bing. Before that, he ran the SEO program at MSN. After leaving the concrete comforts of Microsoft, Duane ran operations for Bruce Clay's company. He moved to Yext about five, maybe six years ago. In between all that, Duane authored two books, “How To Make Money With Your Blog” and “Turn Clicks Into Customers”, both published by McGraw-Hill. He also taught himself how to make custom electric guitars in his garage when he isn't tenting it up somewhere miles away from civilization in his ample free time. – Duane Forrester, welcome back to WebcologyA web-dev turned SEO, Ryan Jones is Sr.Vice President, SEO at Razorfish, one of the oldest web marketing agencies on the web. Based in Detroit, Ryan has been an SEO since before Google became a publicly traded company (does today's Alphabet price give you a sense of nostalgia?) You've read Ryan's work as he's a regular contributor to most if not all industry publications. Publisher of WTFSEO, Ryan still makes his own websites and tools. He was one of the main crew that dissected Yandex a few weeks back. When he's not putting some keyboard to good use, Ryan hunts and plays hockey, softball, and golf. If you get the chance, look for him at an industry conference somewhere near you. Ryan Jones, welcome to Webcology.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On this episode, Bob Sparkins from Leadpages joins me to discuss landing pages, the future of conversion optimization, and much more! Get the full show notes here.

My social media strategy to gain new leads and close sales. Learn how I make social media easy and profitable.You can learn more about Jayd Hernandez and the Beauty Expanded Podcast at beautyexpandedpodcast.com where you'll find full episodes, resources, and more. See acast.com/privacy for privacy and opt-out information.

In this episode you will learn about one of my online coaches and mentors Billy Gene is Marketing, The KING of online advertising. From the start of my online journey in 2017 until now I have followed Billy Gene and have learned how to turn my clicks into customers. If you want to learn how to advertise on the Youtube Advertising platorm with percision, then checkout this video and click the link to learn how Billy Gene can help you get more customers for your business. The GENEIUS ADvantage - http://bit.ly/BillyGeneiusAdvantage Read This Blogpost - http://bit.ly/BillyGeneReviewBlog --- Support this podcast: https://anchor.fm/markus-naves/support

On today's episode of the Internet Marketing Podcast, Andy is joined by Duane Forrester, VP of Industry Insights at Yext and author of Turn Clicks Into Customers & How To Make Money With Your Blog to talk about digital knowledge management and voice search. On the show you'll learn: What Digital Knowledge Management is and why it's important How you can grow your own career as a digital knowledge manager (DKM)Why you need a broad range of skills to work in digital marketing these daysHow you can make yourself a huge asset to any businessDuane's thoughts on voice search in 2019Plus, Duane provides his top tip/key takeaway. If you'd like to connect with Duane, you can find him on Twitter here and on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

On today’s show, Seth speaks with Duane Forrester, VP of Industry Insights for Yext. Duane talks about management of data layering to get your company’s information into search engines like Google and Bing, as well as the importance of access to data discovery. Duane also discusses the next wave in brand experience marketing: voice search engines like Alexa and Siri. Duane Forrester accumulated over 20 years’ experience in the search and social fields prior to becoming the VP of Industry Insights for Yext. He is the author of How To Make Money With Your Blog and Turn Clicks Into Customers, through McGraw-Hill. Along the way, Duane has worked in marketing & PR with Caesar’s Palace, run his own websites, communities and consultancy, worked for small and enterprise publishers online. Past work included almost 9 years with Microsoft and Bing where he helped run their Webmaster Tools program, as well as the SEO program at MSN. In between the bookends of Yext and Bing, Duane ran operations for Bruce Clay, Inc., one of the oldest names in digital marketing. For several years, Duane’s focus included writing for SearchEngineLand.com, moderating in the original SearchEngineForums.com and being a Board member with SEMPO, where he founded the InHouse Committee and SEMPO’s annual Industry Salary Survey. For more on Yext, visit: https://www.yext.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

“There are no paved roads where we’re going.”  Prior to becoming the vice president of Industry Insights for Yext, Duane Forrester accumulated over 20 years’ experience in the search and social fields. He is the author of How To Make Money With Your Blog and Turn Clicks Into Customers. Duane has worked in marketing and PR with Caesar’s Palace, run his own websites, communities, and consultancy, and worked for small and enterprise publishers online. Past work includes almost nine years with Microsoft and Bing where he helped run their Webmaster Tools program, as well as the SEO program at MSN. In between the bookends of Yext and Bing, Duane ran operations for Bruce Clay, Inc., one of the oldest names in digital marketing. For several years, Duane’s focus included writing for SearchEngineLand.com, moderating in the original SearchEngineForums.com, and being a board member with SEMPO, where he founded the InHouse Committee and SEMPO’s annual Industry Salary Survey.  Listen And Learn: His strategies for optimizing voice search and discovery. How to make your brand the best answer in search. His definition of what he calls “the truest sense of selling.” How to position your brand all along the various points of the customer journey. How to become “the featured snippet” on Google search. His bold predictions about the paradigm shifts he sees on the MarTech horizon. TO LEARN MORE ABOUT YEXT, CLICK HERE. TO FIND DUANE FORRESTER ON LINKEDIN, CLICK HERE.

Duane Forrester, VP of Industry Insights for Yext and author of How To Make Money With Your Blog and Turn Clicks Into Customers, shares insights on Digital Knowledge Management from over 20 years’ experience in the search and social media. Find out what you can do to protect your brand online, and increase brand visibility and trust by improving your searchability via text and voice search technology.

Duane Forrester is the Vice President of Industry Insights for Yext, leading industry outreach, evangelism and authorship for the company. He's here to talk to us about voice search, structured data, artificial intelligence, position zero, integrating your app (or website) into Alexa, and so much more. Duane is is the author of two books: How To Make Money With Your Blog & Turn Clicks Into Customers. He's written for publications ranging from SearchEngineLand and DuctTape Marketing, to Entrepreneur Magazine, the New York Times and Inc. He actively advises startups and large corporations, and even spent time advising the staff who maintain the White House's websites. Resources Yext: Control Your Brand Across the Digital Universe (official site) Duane Forrester (blog) Duane Forrester on LinkedIn Duane Forrester on Twitter Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue (book) How to Make Money with Your Blog: The Ultimate Reference Guide for Building, Optimizing, and Monetizing Your Blog (book)

Would you like to get more lead generation from your social media efforts? Would you love to save large amounts of time with automation techniques that turn clicks into customers? Listen to how Billy Shaw, owner of Billy Gene Is Marketing, is able to turn clicks into customers through advertising, capturing, selling, and an effective use of automation. Get more lead generation from your social media efforts and save large amounts of time with automation techniques that turn clicks into customers.

Billy Gene is the world's smartest digital marketer. He serves as the president of one of the world's leading digital advertising schools, Billy Gene Is Marketing, Inc. He has taught thousands of entrepreneurs and small business owners how to turn "Clicks Into Customers". His renowned C.A.M.P. (Customer Acquisition Masters Program) teaches marketers how to use social media to get ROI for local businesses. Sponsors: DesignCrowd: Post your design project on DesignCrowd today and get a special $100 VIP offer! Visit DesignCrowd.com/fire and enter the discount code FIRE when posting your project! ​Caliper: ​Assess your team today – FOR FREE – and you’ll discover what makes each person tick and how to improve the performance of your team. They’ll also give you an hour of free consulting! Visit Caliper​C​orp​.​com​/​fire

Duane Forrester is an internet marketing and SEO expert, and an advisor to startups and large corporations. He was the head of the Webmaster Program at Bing. He is the author of How to Make Money With Your Blog and Turn Clicks Into Customers.   EPISODE When considering using a search engine, most people initially type in Google, but Bing may be the smarter option. Your advertising efforts may result in more conversions and higher-priced sales using Bing, and you may receive more organic traffic by using the data that they provide to businesses. We Discuss: The quality and conversion rates from using Bing for pay-per-click. Using the free data, SEO tools and Keyword tools given to you by the search engines. Why you should focus more on content than extensive SEO efforts. The link between Bing and social media, and how they exclusively show social results.   For complete shownotes and more, please head over to www.marketingspeak.com/duane   LINKS & RESOURCES MENTIONED How to Make Money With Your Blog Turn Clicks Into Customers Bing Yahoo Search Engine Forums The Online Marketing Guy Bruce Clay Inc Bing Webmaster Tools Cortana Affiliate Summit East Duane on Twitter   STEP UP YOUR MARKETING GAME! 1) Use basic SEO, and then focus on user experience and quality content. The happiness of the customer will have a much bigger impact on your success. 2) Set up two or three team members on your Webmaster Tools administrator account. This is important as a safety procedure, so there was a malware flag, you'll both be pinged right away. 3) Reach out to Duane on Twitter @DuaneForrester. He responds quickly and can answer any questions that you have. THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

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SEO expert, Duane Forrester, teaches you how to turn online visitors into PAYING CUSTOMERS!You’ve gone through all steps of developing a powerful business presence on the Web-—but it’s only the first step. Now, you have to make sure your visitors hit the “Purchase” button . . . before they start clicking through to your competitor’s site.Duane Forrester is the author of "Turn Clicks Into Customers," the highly practical guide for using all the online tools available for turning curious visitors into paying customers. Forrester reveals proven techniques for not only standing out in a crowded marketplace but for reaching customers who are most eager to buy your products or services.He knows what works and what doesn’t for multiple online marketing strategies, including:E-mail Online searches Internet advertising Webinars Videos Social networkingIn this BlogTalkRadio show, you’ll learn best practices for reaching more paying customers than ever before. To learn more about Duane's books and read his blog, visit www.theonlinemarketingguy.com

SEO expert, Duane Forrester, teaches you how to turn online visitors into PAYING CUSTOMERS!You’ve gone through all steps of developing a powerful business presence on the Web-—but it’s only the first step. Now, you have to make sure your visitors hit the “Purchase” button . . . before they start clicking through to your competitor’s site.Duane Forrester is the author of "Turn Clicks Into Customers," the highly practical guide for using all the online tools available for turning curious visitors into paying customers. Forrester reveals proven techniques for not only standing out in a crowded marketplace but for reaching customers who are most eager to buy your products or services.He knows what works and what doesn’t for multiple online marketing strategies, including:E-mail Online searches Internet advertising Webinars Videos Social networkingIn this BlogTalkRadio show, you’ll learn best practices for reaching more paying customers than ever before. To learn more about Duane's books and read his blog, visit www.theonlinemarketingguy.com

http://www.thesaleswhisperer.com/blog/topic/podcast http://MakeEverySale.com * Owns 160 domains * His parents ran a small motel so he understands being an entrepreneur * Focus on the customer's actions and intentions * "Customer Journey" * Focus on discovering their needs and what they do at the moment of need * This is the strategy * Everything else is tactical and supports the strategy * Early SEO work took advantage of holes in the search engines * Personalized, actual answers that are contextually relevant is what SEO is now * Keywords and keyword phrases are not how we speak * Voice search is growing in importance * The nouns and verbs of just five years ago need to be listed as a question on your site * Get more reviews * Third party, independent validation is critical * Parents don't matter * Surprise my friends * Search engines want users to be satisfied * Other concerns * Digital knowledge management—DKM. Curate your digital assets. * Load speed * Responsive * Security * SEO has become more of a tactic rather than a strategy so get good at DKM. * SEO has become commoditized * The next generation is more complex * Structured data * Load speed * Etc. * Consumer brand loyalty is dying * Millennials and GenZ * Will trade brand for price * So prove your value when the consumer is making a decision a few times, then they'll trust you. * Voice search is growing in importance * Using voice builds a stronger connection in our brain * Amazon's Echo Dot was the top-selling item this past Christmas * You need to do the technical work to be the featured snippet * Structured data is a language that allows you to wrap key information correctly on your site * Facebook has Open Graph ( http://ogp.me/ ) * This tells search engines you are real * This is manageable for the small business * Install some plugins and get your stuff marked up properly * Smaller companies can move faster * The future for SEO is bright * AMP is accelerated mobile pages * Most websites are "heavy" * AMP creates a more lightweight code base so pages load faster and the visitors have a better experience * Check your page load speeds weekly * Compare your page load speeds to your competitors monthly * Pick up a paper and pen and write out in detail what you believe your Customer's Journey looks like * Map out the decisions they must make to find you and buy from you * Organize some focus groups and find out if you're even in the ballpark with your offering * Take the Alexa app on your smartphone and say "Hey Alexa, let's chat." * Learn what the future of engagement looks like * It will go on forever * You will get creatively engaged in thinking Support this podcast at — https://redcircle.com/the-sales-podcast/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy