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8 episodes with bruce clay
4 episodes with bruce clay
4 episodes with bruce clay
4 episodes with bruce clay
2 episodes with bruce clay
4 episodes with bruce clay
4 episodes with bruce clay
2 episodes with bruce clay
2 episodes with bruce clay
The internet is packed with AI-generated fluff, and it's becoming harder for businesses to stand out. People are drowning in the same regurgitated ideas, recycled in slightly different wording. The only way to break through is by offering something real—unique perspectives, genuine expertise, and a voice that doesn't sound like it came from a template. AI can assist, but it can't replace the depth and originality that come from human insight, experience, and a true understanding of what an audience actually cares about. Bruce Clay, known as the "Father of SEO" since 1996, is a leading expert in search marketing. His company, Bruce Clay, Inc., offers SEO consulting, PPC management, content development, and social media marketing. He has authored multiple publications and speaks at industry conferences, providing deep insights into digital marketing. His platforms are key resources for professionals. Today, he discusses AI's impact on SEO and content creation, emphasizing its role as a research and writing enhancement tool rather than a substitute for human creativity. Stay tuned! Resources SEOTraining: Learn SEO and Build Your Website's Traffic and Revenue SEOTools: Advanced SEO tools for data-hungry marketers PreWriter: AI Content Tool that Empowers Writers Bruce Clay, Inc.: Search Engine Optimization Agency Follow Bruce Clay on Facebook Connect with Bruce Clay on LinkedIn Content Marketing Strategies for Professionals by Bruce Clay on Amazon
Bruce Clay, the father of SEO, discusses how AI is reshaping digital marketing while SEO remains foundational.SEO has evolved from simple keywords to expertise, experience, authoritativeness, and trustworthiness (E-E-A-T).Bruce's "siloing" method organizes content by topic to showcase subject expertise.Proper "link equity" distribution is crucial but often misunderstood.Google's AI Overview has cut top organic click-through rates by up to 70%.Content that thoroughly answers questions performs best in search and AI results.Small businesses can compete using Google Business Profiles and local reviews while phasing in SEO.Bruce suggests four-week sprint planning for SEO due to constant algorithm shifts.Question-based searches have grown from 4% to 16% of all queries.Websites need technical excellence just to qualify for rankings.—----------Guest Contact Information: https://www.linkedin.com/in/bruce-clay/https://www.bruceclay.com/https://www.seotools.com/—----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/ https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show
Want to know where SEO is headed in 2025? In this episode of the Duct Tape Marketing Podcast, I sit down with Bruce Clay, the "Father of SEO" and founder of BruceClay.com. With nearly three decades in search engine optimization, Bruce shares expert insights on how Google ranking, AI-generated content, and SEO strategy are evolving. Learn why quality content, usability, and brand mentions matter more than ever—and what businesses must do to stay ahead in an AI-driven search landscape. Today we discussed: [00:00] Opening [00:09] Introducing Bruce Clay [00:53] SEO in 1996 [04:47] The Growing Importance of SEO [11:19] How to Create Quality Content for SEO [14:50] Is Zero-Click the End of SEO? [18:59] Guest Podcasting Can Help SEO More About Bruce Clay: Check out Bruce Clay's Website: https://bruceclay.com Connect with Bruce Clay's on LinkedIn: https://www.linkedin.com/company/bruce-clay-inc- Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!
Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Tim Tebow, LIVE and in-person at Clay Clark's December 5th & 6th 2024 Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com **Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/
Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Tim Tebow, LIVE and in-person at Clay Clark's December 5th & 6th 2024 Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com **Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/
AI in content creation is a game-changer! In another episode of Marketing Speak, we dive deep into the intersection of SEO, AI, and content creation with none other than Bruce Clay. Bruce Clay is a pioneering figure in the SEO industry, renowned for his innovative approaches and comprehensive expertise. As the founder of Bruce Clay Inc., he has dedicated his career to enhancing the symbiotic relationship between content and search engine optimization, emphasizing the growing importance of usability, authority, and trust in Google's ranking algorithms. His strategic use of FAQs on web pages has proven to significantly boost search rankings by establishing sites as subject matter experts. Bruce shares valuable insights on tools like PreWriter.ai and discusses the nuances of AI-human collaboration, AI detection, and the ever-evolving SEO landscape. Whether you're an SEO veteran or a curious beginner, this episode is packed with actionable insights to enhance your digital marketing strategy. Tune in and learn how to harness AI's power without sacrificing creativity or authenticity! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/473.
Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Tim Tebow, LIVE and in-person at Clay Clark's December 5th & 6th 2024 Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com **Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/
Erin Sparks is the owner and president of Site Strategics, a company he founded in 2004 specializing in high-end Web services for small and mid-sized businesses in the United States. His 25-year career in web technology straddles the IT and marketing professions, and includes 23 years of experience in search engine optimization (SEO). Site Strategics has been on the forefront of marketing technology for over 20 years and serves a diverse clientele throughout the Midwest and beyond. Erin has directed his organization toward omnichannel digital marketing tactics, utilizing an agile marketing approach which allows flexibility based on performance feedback, resulting in a positive return on investment. Erin is also the creative force behind the EDGE of the Web Radio podcast, which interviews recognized thought leaders in marketing and technology, and is broadcast weekly to a worldwide audience and has produced over 680 episodes over the last 13 years, building literacy among digital marketers and corporate executives. The EDGE of the Web podcast has established itself as the longest running and one of the top ranking SEO podcasts, showcasing top names in the digital marketing industry such as Britney Muller. Robert Rose, Jay Acunzo, Bruce Clay, Aleyda Solis, Joe Paluzzi, Marie Haynes, LiIy Ray, and Jason Barnard. Key Moments [04:41] Constantly wanting to learn, adding to podcast. [08:18] Interviews are informative but also entertaining. [12:09] Seth Goldstein ends up with unexpected username. [14:51] Started podcast, faced pushback, got call appease. [18:11] Google collects data from various touch points. [19:29] 25 years of experience in marketing. Old and digital. [22:46] Need to process frustrations but avoid distractions. [26:19] Digitize notes for convenience and accessibility. Find Erin Online https://www.facebook.com/erinlsparks https://twitter.com/erinsparks https://www.instagram.com/erinlsparks https://www.linkedin.com/in/erinsparks/ https://erinsparks.com/ https://edgeofthewebradio.com/ https://edgemedia.studio/ https://www.sitestrategics.com/ If you're enjoying Entrepreneur's Enigma, please give us a review on the podcast directory of your choice. We're on all of them and these reviews really help others find the show. GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser Also, if you're getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. → https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://s3th.me/@pch Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Guest: Bruce Clay, founder and president of Bruce Clay Inc. (BCI), a leading search marketing company providing search engine optimization (SEO) services and consulting, pay-per-click (PPC) advertising management, content development, and social media marketing services. Overview: Is your digital marketing plan stuck in "The Before Times?" Post-pandemic, CEOs need to understand how to get maximum effort, creativity, and service from their marketing teams. And as we head into the next iteration of the AI era, CEOs need to understand that tech is never a solution -- it's a tool that needs to be placed in the right hands, in service of clear objectives. On today's show, Bruce Clay discusses how COVID and AI have accelerated digital marketing's evolution and how to tweak your marketing attack to keep Making BIG Happen.
In this week's episode of Marketing Speak, Bruce Clay shares the wisdom he has gained from 27 years in practicing SEO. Discover his insights to leverage AI for correct content creation, prepare for a shift to question-based search, explore important SEO patents, have fun with your international offices, and more. Founder and president of Bruce Clay Inc., Bruce is a trailblazer in the world of SEO. He's the author of Search Engine Optimization All-In-One For Dummies (now in its fourth edition) and Content Marketing Strategies for Professionals. Bruce pioneered in the SEO field by creating the first webpage-analysis tool, the Search Engine Relationship Chart®. Whether you're an SEO enthusiast or a marketing professional, the lessons shared in this episode will empower you to optimize your digital presence effectively. Tune in to this extremely informative discussion! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/425.
Entrepreneur Podcasts | Why You Must Learn to Followup Until Your Head Explodes If You Want Your Business to Grow + The Ultimate Search Engine Optimization Training w/ The Godfather of Search Engine Optimization Bruce Clay Learn More Today At: www.BruceClay.com Learn More At: www.ThrivetimeShow.com/OXIFresh.com See Thousands of Actual Client Success Stories from Real Clay Clark Clients Today HERE: https://www.thrivetimeshow.com/testimonials/ Schedule a FREE 13-Point Assessment with Business Growth Consultant Clay Clark Today At: https://www.thrivetimeshow.com/need-business-coach/ Clay Clark Testimonials | "Clay Clark Has Helped Us to Grow from 2 Locations to Now 6 Locations. Clay Has Done a Great Job Helping Us to Navigate Anything That Has to Do with Running the Business, Building the System, the Workflows, to Buy Property." - Charles Colaw (Learn More Charles Colaw and Colaw Fitness Today HERE: www.ColawFitness.com) Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: https://www.thrivetimeshow.com/does-it-work/
Business Podcasts | Celebrating the Ruben Durand Success Story & the 100% Growth of TopLawnsPros.com!!! + How Implementing Clay Clark's Proven Business Growth System Has Changed His Business & His Life + The Godfather of SEO, Bruce Clay Learn More About www.TopLawnPros.com Based In Riverview, Florida See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Schedule a FREE 13-Point Assessment with Clay Clark Today HERE: https://www.thrivetimeshow.com/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire 10 of the Key Revenue Producing Activities to Used Grow A Business: ACTIVITY #1 - Gather Objective Google Reviews from REAL Clients ACTIVITY #2 - Gather Objective Video Reviews from REAL Clients ACTIVITY #3 - Conduct the Weekly Group Interview ACTIVITY #4 - Write Original HTML Website Content to Optimize the REAL Website ACTIVITY #5 - Pull the Weekly Tracking Statistics ACTIVITY #6 - Schedule a Daily Huddle ACTIVITY #7 - Verify That the Online Advertisements ACTIVITY #8 - Schedule a Time for Weekly Staff Training ACTIVITY #9 - Conduct Our Weekly Call Recording / Sales Meeting ACTIVITY #10 - Schedule a Weekly All-Staff Meeting Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire Show Audio: https://rumble.com/v23mywc-business-podcast-dr.-zoellner-and-clay-clark-teach-how-to-build-a-successfu.html Learn More About Steve Currington and the Mortgage Services That He Provides Today At: www.SteveCurrington.com Entrepreneurship 101: Step 1 - Find Problems That World Wants to Solve Step 2 - Solve the Problems That the World Wants to Solve Step 3 - Sell the Solution Step 4 - Nail It and Scale It How to Decrease Your Business' Reliance Upon You? Step 1 - Improve Your Branding Step 2 - Create a Turn-Key Marketing System Website Pre-Written Emails Dream 100 Marketing System Pre-Written Script Step 3 - Create a Turn-Key Sales System and Workflow Step 4 - Weekly Optimize the Business to Prevent Drifting Step 5 - Install a Tracking Sheet Clay Clark Testimonials | "Clay Clark Has Helped Us to Grow from 2 Locations to Now 6 Locations. Clay Has Done a Great Job Helping Us to Navigate Anything That Has to Do with Running the Business, Building the System, the Workflows, to Buy Property." - Charles Colaw (Learn More Charles Colaw and Colaw Fitness Today HERE: www.ColawFitness.com) Learn More About Attending the Highest Rated and Most Reviewed Business Workshops On the Planet Hosted by Clay Clark In Tulsa, Oklahoma HERE: https://www.thrivetimeshow.com/business-conferences/ See Thousands of Actual Client Success Stories from Real Clay Clark Clients Today HERE: https://www.thrivetimeshow.com/testimonials/ See Thousands of Case Studies Today HERE: https://www.thrivetimeshow.com/does-it-work/
Business Podcasts | How to Create a Thriving Business That Is Not Dysfunctional + 10 Core Repeatable Actionable Processes That Will Grow Your Business Today!!! + Search Engine Optimization 101 with the God-Father of SEO Bruce Clay 10 of the Key Revenue Producing Activities to Used Grow An Eyelash Extension Business: ACTIVITY #1 - Gather Objective Google Reviews from Her Clients ACTIVITY #2 - Gather Objective Video Reviews from Her Clients ACTIVITY #3 - Conduct the Weekly Group Interview ACTIVITY #4 - Write Original HTML Website Content to Optimize Her Website ACTIVITY #5 - Pull the Weekly Tracking Statistics ACTIVITY #6 - Schedule a Daily Huddle ACTIVITY #7 - Verify That the Online Advertisements ACTIVITY #8 - Schedule a Time for Weekly Staff Training ACTIVITY #9 - Conduct Our Weekly Call Recording / Sales Meeting ACTIVITY #10 - Schedule a Weekly All-Staff Meeting See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Learn More Today: www.Thextensionist918.com Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire Show Audio: https://rumble.com/v23mywc-business-podcast-dr.-zoellner-and-clay-clark-teach-how-to-build-a-successfu.html Learn More About Steve Currington and the Mortgage Services That He Provides Today At: www.SteveCurrington.com Entrepreneurship 101: Step 1 - Find Problems That World Wants to Solve Step 2 - Solve the Problems That the World Wants to Solve Step 3 - Sell the Solution Step 4 - Nail It and Scale It How to Decrease Your Business' Reliance Upon You? Step 1 - Improve Your Branding Step 2 - Create a Turn-Key Marketing System Website Pre-Written Emails Dream 100 Marketing System Pre-Written Script Step 3 - Create a Turn-Key Sales System and Workflow Step 4 - Weekly Optimize the Business to Prevent Drifting Step 5 - Install a Tracking Sheet Clay Clark Testimonials | "Clay Clark Has Helped Us to Grow from 2 Locations to Now 6 Locations. Clay Has Done a Great Job Helping Us to Navigate Anything That Has to Do with Running the Business, Building the System, the Workflows, to Buy Property." - Charles Colaw (Learn More Charles Colaw and Colaw Fitness Today HERE: www.ColawFitness.com) Learn More About Attending the Highest Rated and Most Reviewed Business Workshops On the Planet Hosted by Clay Clark In Tulsa, Oklahoma HERE: https://www.thrivetimeshow.com/business-conferences/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Actual Client Success Stories from Real Clay Clark Clients Today HERE: https://www.thrivetimeshow.com/testimonials/ See Thousands of Case Studies Today HERE: https://www.thrivetimeshow.com/does-it-work/
Clay Clark Testimonials | "Clay Clark Has Helped Us to Grow from 2 Locations to Now 6 Locations. Clay Has Done a Great Job Helping Us to Navigate Anything That Has to Do with Running the Business, Building the System, the Workflows, to Buy Property." - Charles Colaw (Learn More Charles Colaw and Colaw Fitness Today HERE: www.ColawFitness.com) See the Thousands of Success Stories and Millionaires That Clay Clark Has Coached to Success HERE: https://www.thrivetimeshow.com/testimonials/ Learn More About Attending the Highest Rated and Most Reviewed Business Workshops On the Planet Hosted by Clay Clark In Tulsa, Oklahoma HERE: https://www.thrivetimeshow.com/business-conferences/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Actual Client Success Stories from Real Clay Clark Clients Today HERE: https://www.thrivetimeshow.com/testimonials/
Earlier this week, Microsoft and Google both announced they're introducing different types of AI into search and related products with staged press events. Both of today's guests have spent a lot of time thinking about and working with machine learning and AI in their digital marketing careers. Duane Forrester thinks about emerging technologies from the point of view of a leading business tool maker while Ryan Jones is a vice president of one of the oldest digital marketing agencies in the world.Duane and Ryan join Jim Hedger and Kristine Schachinger for an hour-long wide ranging conversation about Google and Microsoft's AI announcements and the implications for the web and for the digital marketing communities.Duane Forrester is the Vice President of Industry Insights at Yext, the leading business-fact management tool where he leads industry outreach, evangelism, and company authorship. In his career, Duane ran the WebmasterTools program at Microsoft and Bing. Before that, he ran the SEO program at MSN. After leaving the concrete comforts of Microsoft, Duane ran operations for Bruce Clay's company. He moved to Yext about five, maybe six years ago. In between all that, Duane authored two books, “How To Make Money With Your Blog” and “Turn Clicks Into Customers”, both published by McGraw-Hill. He also taught himself how to make custom electric guitars in his garage when he isn't tenting it up somewhere miles away from civilization in his ample free time. – Duane Forrester, welcome back to WebcologyA web-dev turned SEO, Ryan Jones is Sr.Vice President, SEO at Razorfish, one of the oldest web marketing agencies on the web. Based in Detroit, Ryan has been an SEO since before Google became a publicly traded company (does today's Alphabet price give you a sense of nostalgia?) You've read Ryan's work as he's a regular contributor to most if not all industry publications. Publisher of WTFSEO, Ryan still makes his own websites and tools. He was one of the main crew that dissected Yandex a few weeks back. When he's not putting some keyboard to good use, Ryan hunts and plays hockey, softball, and golf. If you get the chance, look for him at an industry conference somewhere near you. Ryan Jones, welcome to Webcology.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Here's another jam-packed "Ask Us Anything" session with Bruce Clay and Duane Forrester from the Affiliate Summit West. In this Marketing Speak session, Bruce, Duane and I answer the audience's most frequently asked SEO questions regarding their websites. If you're curious about your own website's performance, you might get some valuable (and free) insights from experts here. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/382.
I am excited to share my Q&A session with Bruce Clay and Chloe Spencer at Affiliate Summit West 2020, where we answer the audience's most pressing SEO questions. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/376.
Edge of the Web - An SEO Podcast for Today's Digital Marketer
Our Halloween 2022 Episode (yeah, it's November, moving on) covers articles from MarTech, Android Police, Search Engine Land, and Semrush. We dug into a spooky article from Bruce Clay (much to Mordy's chagrin) and provided an expose' on the Semrush Zero-Click study from Marcus Tober. He had a fantastic analysis at the end, right Mordy (wink)? Seriously - a sizable study of 20,000 users click-stream on over 300,000 queries. There are some very striking data about what zero-click really means and how it differs from the 2018 report on zero-clicks. Make sure you check these links out! News from the EDGE: [00:03:23] New Features coming to GA4 [00:07:43] EDGE of the Web Title Sponsor: Site Strategics [00:08:21] Are you using 2FA? [0014:38] Bruce Clay gives us 10 SEO tactics to quit in 2023 [00:18:08] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:19:39] SEMRush presents a study about Zero-Clicks Barry Blast from Search Engine Roundtable: [00:31:26] Barry Blast 1: Keywords In Local Reviews Does Not Impact Google Local Rankings; Study Says - Link [00:33:25] Barry Blast 2: Google Showing On-Time Delivery & Order Accuracy Estimates In Search Ads - Link [00:35:42] Barry Blast 3: Google: Human Written Content Doesn't Necessarily Make The Content Useful Or Helpful - Link Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Page One Power https://edgeofthewebradio.com/pageonepower Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine
While SEO is a constantly evolving discipline and some SEO elements have become important in 2022, other core elements remain evergreen. In this session, I will highlight SEO strategies that need to be on your radar so your brand can effectively compete in the search results in 2022. Key Takeaways: - Are links still important? - Content Quality vs Content Quantity - Technical SEO - Core Web VitalsAnd more...Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Search engine optimization (SEO) is an essential component that must be built into digital marketing strategies to drive qualified website traffic. And in the course of business, it becomes necessary for brands, digital marketing teams and SEO professionals to take responsibility for the performance of the websites that they run and manage. Bruce Clay, also known as the "Father of SEO," has pioneered the SEO industry since 1996. He has developed expert insights into fundamental principles that have grounded his success for over 26 years. In this presentation, Bruce will share these principles and explain how applying the truths will help you achieve next-level website performance. You'll learn:- How to achieve better ranking in search engines- Why SEO needs to be a strategic initiative across the entire company- Cheap SEO is a near-death experience- SEO is never doneThis session will help everyone in the organization — from the C-suite to the IT department and web development — understand the value of SEO and how it contributes to the long-term success of your business.Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
Edge of the Web - An SEO Podcast for Today's Digital Marketer
Greg Finn of the Marketing o'Clock podcast comes on to step in for Mordy while he's at #MozCon! Oh wait - Mordy crashed the party! We thought we had a break from him! Join us as we dive into articles from Search Engine Land and Search Engine Roundtable. We're trying something new out - a BarryBlast! Rapidfire Barry Schwartz articles are really the only way to keep up with the guy! [00:03:20] New Pinterest Features Geared Towards Shopping [00:08:22] Google Willing to Split the Company (back to itself) to Avoid DOJ Lawsuit [00:14:31] EDGE of the Web Title Sponsor: Site Strategics [00:15:27] New Content or Content Recycle…that is the Question [00:23:01] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:24:21] BarryBlast1: Huge Drop In Google People Also Ask [00:26:19] BarryBlast2: Google Ad Editor Version 2.1 With Overview Page Design [00:27:33] BarryBlast3: Google removes language in help doc calling hidden Search Console query data ‘very rare' [00:30:46] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower [00:31:23] #PPCCHAT & #SEOCHAT #StandwithUkraine edgeofthewebradio.com/ukraine
Conversation with Bruce Clay who is known as the “father of SEO” and is the founder and president of the global digital marketing optimization firm Bruce Clay, Inc., the author of the "Search Engine Optimization All-In-One For Dummies," series of books, and the author of "Content Marketing Strategies for Professionals." Episode on Website
Social PR Secrets: public relations podcast for entrepreneurs by Lisa Buyer
Bruce Clay asks...Does your SEO team even know what they are doing? Are they optimizing your website with Google’s current best practices? Did you know there is no such thing as being Google certified for SEO? Bruce Clay coined the term SEO in 1996, two years before Google even existed. So, if you’re looking to give your website a competitive edge, why not learn from the Father of SEO himself? Some requirements needed to even be considered an SEO expert working at Bruce Clay, Inc. include 10+ years experience, on-the-job training forever, and a career-driven mindset. This is how world-renowned expert Bruce Clay procures the best-of-the-best for his consulting agency. In Lisa Buyer’s newest episode of the Social PR Secrets podcast, Bruce Clay, SEO expert and founder of Bruce Clay, Inc., shares some of the strategies he uses to spot the scammers and dabblers from the 100% real-deal SEO experts. Tips on How to Hire an SEO Specialist “Google is changing their algorithm eight times a day… every Monday it’s a new industry.” --Bruce Clay SEO is a living, breathing creature. Much like the human body, it must be fed day in and day out, multiple times, 7 days a week. Since the SEO ecosystem is evolving daily, no one can truly know it all. But there are ways to keep up with the trends. Bruce says that he stays current by allotting 2 hours a day to reading. He advises that if you are or aspire to be an SEO specialist, you need to do your own research and be open to learning even off the clock. Before starting the interview process, all business owners looking to hire a consultant should consider taking Bruce’s training SEO classes. This will help you ask the right questions as well as understand the role you’re hiring for and the proper approach and methodology of SEO. Taught by Bruce Clay himself, this is for anyone -- IT specialists, content strategists, new hires, even the CEO or CMO can learn a thing or two about what to look for when hiring and asking the right questions You will learn organic, effective, and ethical methodologies for on-page and off-page optimization, user experience, SEO web design, content ranking factors, mobile best practices and soiling site architecture. SEO Common Misconception About Press Releases Before we start debunking press release theories, let’s break down some PR Marketing vocab talked about in this episode: Press Release: a short, compelling article that stirs up publicity, and in the long run, advances your company and brand through additional collateral like podcasts, features, and links. Authoritative Links: Found typically on highly regarded and esteemed sites like education (.edu) or government (.gov). This type of link is a helpful and valuable way to promote your website. Organic or Blue Links: Not offering monetary compensation or asking for a
Social PR Secrets: public relations podcast for entrepreneurs by Lisa Buyer
Bruce Clay asks...Does your SEO team even know what they are doing? Are they optimizing your website with Google’s current best practices? Did you know there is no such thing as being Google certified for SEO? Bruce Clay coined the term SEO in 1996, two years before Google even existed. So, if you’re looking to give your website a competitive edge, why not learn from the Father of SEO himself? Some requirements needed to even be considered an SEO expert working at Bruce Clay, Inc. include 10+ years experience, on-the-job training forever, and a career-driven mindset. This is how world-renowned expert Bruce Clay procures the best-of-the-best for his consulting agency. In Lisa Buyer’s newest episode of the Social PR Secrets podcast, Bruce Clay, SEO expert and founder of Bruce Clay, Inc., shares some of the strategies he uses to spot the scammers and dabblers from the 100% real-deal SEO experts. Tips on How to Hire an SEO Specialist “Google is changing their algorithm eight times a day… every Monday it’s a new industry.” --Bruce Clay SEO is a living, breathing creature. Much like the human body, it must be fed day in and day out, multiple times, 7 days a week. Since the SEO ecosystem is evolving daily, no one can truly know it all. But there are ways to keep up with the trends. Bruce says that he stays current by allotting 2 hours a day to reading. He advises that if you are or aspire to be an SEO specialist, you need to do your own research and be open to learning even off the clock. Before starting the interview process, all business owners looking to hire a consultant should consider taking Bruce’s training SEO classes. This will help you ask the right questions as well as understand the role you’re hiring for and the proper approach and methodology of SEO. Taught by Bruce Clay himself, this is for anyone -- IT specialists, content strategists, new hires, even the CEO or CMO can learn a thing or two about what to look for when hiring and asking the right questions You will learn organic, effective, and ethical methodologies for on-page and off-page optimization, user experience, SEO web design, content ranking factors, mobile best practices and soiling site architecture. SEO Common Misconception About Press Releases Before we start debunking press release theories, let’s break down some PR Marketing vocab talked about in this episode: Press Release: a short, compelling article that stirs up publicity, and in the long run, advances your company and brand through additional collateral like podcasts, features, and links. Authoritative Links: Found typically on highly regarded and esteemed sites like education (.edu) or government (.gov). This type of link is a helpful and valuable way to promote your website. Organic or Blue Links: Not offering monetary compensation or asking for a
On today's show, we are chatting with Archit Batlaw from Reach Digital. We like how he thinks through things, and how he talks about what it was like to work at Facebook. We also talk about his predictions and the consolidations as to how Facebook is getting into podcasting and how so many big companies are emulating what other big companies are doing. Archit talks about how, if you have followers, that's way more powerful than figuring out some Facebook ad strategy. There's the AI that's available for everyone and it's optimized already. A lot of the things that people are specializing in right now such as copywriting and media buying are examples of things where AI is getting better and better at. This brings us to the main point in this episode which is how building a brand is everything. We also chat about the latest Apple update, some predictions about the future of the big media companies, and some thoughts on what Apple has in store next. Archit also gives us his thoughts on how he stays focused, how to put your tasks on an axis to determine how much time you may be wasting, and other ways to stay in alignment. After you listen, be sure to check out our shows with Rich Schefren and Bruce Clay for more insight into future trends in the digital marketing world. “With a subscription business, you don't necessarily need to have this churn and burn, with 8,000 customers. You can have 1,000-2,000 customers and have a pretty nice business going.” - Archit Batlaw Some Topics We Discussed Include: What it's really like working at Facebook Is Facebook really tapping in our phones? Following the theme of trial by fire to get customers fast Is Facebook a social network or is it an eCommerce network? Where the future of in-app purchases are heading The latest Apple updates and how it affects your tracking Please leave us a review, and if you have already - a big thanks! We are reading them on the show, so listen in, as maybe one of them is yours Predictions on how to stand out in the future with your brand Resources From Archit Batlaw: Reach Digital Reach out to Archit on Twitter or LinkedIn References and Links Mentioned: Netflix.shop Stratechery Pilot House The Hustle 2PM Conversion.ai Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we've had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar and Vidyard - be sure to check out these special deals for our listeners. Big Tech Will Crush Your Online Business (What To Do About It) - Rich Schefren The Father of SEO Shares How To Future-Proof Your Rankings - Bruce Clay
Bruce Clay of SEOTraining.com brings the heat on our show today, because the way he described how there’s a different algorithm for different keywords and different keywords you have to treat in different ways on the intent, the way he describes it, really simplifies the SEO game. You don’t have to make up rules and do all this trick stuff. Even when you use tools, all of our “competition” is getting the same data, you just need to be less bad at it than everyone else. You have an advantage if you have this information, and one of the things that was fascinating is this is the first we have heard about this update in May which you’ll hear about on the show. You’ll learn about NitroPack.io a plug-in, which will get your site speed to run quickly so you don’t lose visitors, and he’s been so entrenched in this world, you can tell he’s clearly the father of SEO. Once you’ve got your SEO wheels spinning, be sure to check out our chats with Gert Mellak and Nikhil Aitharaju & Ryo Chiba to go down the rabbit hole of ranking even more. “Along comes this thing called a search engine which is entirely software and algorithm and if you win, you make money. It’s almost like a slot machine that you can program yourself.” - Bruce Clay Some Topics We Discussed Include: What was it like selling SEO services back in 1996 What does Google’s algorithm have to do with camping, brain surgery, and Rubik’s cubes? Is the keyword informational or transactional and why you should know How Featured Snippets and Answer Boxes have changed the world of rankings What’s Google up to in May and how to be prepared so you do not lose rankings Javascript secrets to get your site to load faster Geek out with us when we discuss core web vitals, largest contentful paint and cumulative layout shift Resources From Bruce Clay: SEOTraining.com SEOTools.com BruceClay.com References and Links Mentioned: Lighthouse Nitropack.io Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Algorithms Be Damned – This SEO Method Will Always Work - Gert Mellak Artificial Intelligence, SEO, and Copywriting - Nikhil Aitharaju & Ryo Chiba
Welcome to the 43rd episode of The CEO Story Podcast! On this episode, I had a on the "King of SEO," Bruce Clay, to find out about how he got started his business, got that title, and how to get your brand out to reach your target audience! With weekly podcasts releasing, "The CEO Story" takes a deep dive into the success (and sometimes pitfalls) of being your own boss! We encourage each and every individual to candidly share their stories to help other entrepreneurs understand the highs and lows that come with the journey.As always be sure to check out more of our podcast episodes:Podcast Website - https://ceostory.buzzsprout.comYoutube - https://www.youtube.com/channel/UCasaMQttGpdFnIMeWXER1SQWebsite - https://www.togethercfo.com/Give us a Like on Facebook - https://www.facebook.com/TogetherCFO/Like our LinkedIn Page - https://www.linkedin.com/company/together-cfoGive us a Follow on Instagram - @TogethercfoStay up to date with Bruce Clay:Website: https://www.bruceclay.com/Instagram: https://www.instagram.com/bruceclayinc/LinkedIn: https://www.linkedin.com/company/bruce-clay-inc-/
The World of Search Engine Optimization (SEO) Before Google with Bruce Clay Excited to share some of my conversation with digital marketing legend Bruce Clay about building his global SEO empire before Google even existed! Kids these days can't even imagine that time but we survived and now are thriving!
Week 18 of the COVID crisis and the world feels like it's trying to find control. This turned out to be a general news show looking at a dozen or so things that happened over the week. When you've lost Lego, you've lost the moral high ground. Hundreds of brands have vanished from Facebook as the advertising boycott pushes Mark Zuckerberg down to 4th richest person on Earth and driven Facebook to remove items of hate speech and ban several profiles for fostering or promoting hate, violence, or insurrection. Coca Cola joined yesterday. WWJSD? (What Would John Smith Do)Googlebot's alter ego, John Smith was seen filling up shopping carts and abandoning them near checkouts at major ecommerce platforms around the Web, just to check the prices of bread. Charges of annoyance and wonked analytics followed. Bruce Clay's Declaration of SEOGoogle treats plural and single versions of words differently.Do winning websites use plug-ins?A fun show somewhat beset by bandwidth weirdness
Week 18 of the COVID crisis and the world feels like it's trying to find control. This turned out to be a general news show looking at a dozen or so things that happened over the week. When you've lost Lego, you've lost the moral high ground. Hundreds of brands have vanished from Facebook as the advertising boycott pushes Mark Zuckerberg down to 4th richest person on Earth and driven Facebook to remove items of hate speech and ban several profiles for fostering or promoting hate, violence, or insurrection. Coca Cola joined yesterday. WWJSD? (What Would John Smith Do)Googlebot's alter ego, John Smith was seen filling up shopping carts and abandoning them near checkouts at major ecommerce platforms around the Web, just to check the prices of bread. Charges of annoyance and wonked analytics followed. Bruce Clay's Declaration of SEOGoogle treats plural and single versions of words differently.Do winning websites use plug-ins?A fun show somewhat beset by bandwidth weirdness
Social PR Secrets: public relations podcast for entrepreneurs by Lisa Buyer
During this interview, Lisa Buyer sat down with Mindy Weinstein (SEO manager and trainer), Virginia Nussey (content and media manager), and Kristi Kellogg (a content writer) when they worked together as part of the Bruce Clay content team. Bruce Clay, Inc. is a global digital marketing agency and a leading provider of search engine optimization services, consulting, and training. During this segment, we get to hear all about SEO and SMO from three experts. Search engine optimization is important for thriving in this digital world, learning their tips and tricks to be successful. Kristi talks about why you should be mindful of your hashtags, while Mindy and Virginia discuss the importance of having quality content that speaks to the readers. Tune in to find out more about SEO and SMO and what they recommend to get the most exposure! “Every time you fail to use a hashtag or you fail to tag someone, you’re missing valuable opportunities to get your message seen by more people” - Kristi Kellogg Some topics discussed in this episode include: Meet the team What is SEO Importance of quality writing Social Media Optimization (SMO) Being mindful of hashtags Using the right keywords Influencing positive search results White hat and black hat SEO Tools for SEO Contact Bruce Clay Website Twitter Facebook LinkedIn Youtube Channel More from Bruce Clay Mindy LinkedIn Kristi LinkedIn Virginia LinkedIn References and Links Mentioned
Social PR Secrets: public relations podcast for entrepreneurs by Lisa Buyer
During this interview, Lisa Buyer sat down with Mindy Weinstein (SEO manager and trainer), Virginia Nussey (content and media manager), and Kristi Kellogg (a content writer) when they worked together as part of the Bruce Clay content team. Bruce Clay, Inc. is a global digital marketing agency and a leading provider of search engine optimization services, consulting, and training. During this segment, we get to hear all about SEO and SMO from three experts. Search engine optimization is important for thriving in this digital world, learning their tips and tricks to be successful. Kristi talks about why you should be mindful of your hashtags, while Mindy and Virginia discuss the importance of having quality content that speaks to the readers. Tune in to find out more about SEO and SMO and what they recommend to get the most exposure! “Every time you fail to use a hashtag or you fail to tag someone, you’re missing valuable opportunities to get your message seen by more people” - Kristi Kellogg Some topics discussed in this episode include: Meet the team What is SEO Importance of quality writing Social Media Optimization (SMO) Being mindful of hashtags Using the right keywords Influencing positive search results White hat and black hat SEO Tools for SEO Contact Bruce Clay Website Twitter Facebook LinkedIn Youtube Channel More from Bruce Clay Mindy LinkedIn Kristi LinkedIn Virginia LinkedIn References and Links Mentioned
Living legend and one of the founding fathers of SEO joins the show this week. Bruce is known as the man that coined the phrase “SEO” and has taught thousands of people how search functions, the misconceptions, and why it’s important we do it right. He and I talk about how he helps clients meet their SEO challenges, how we can establish ourselves as experts, and the latest trends Bruce thinks are important for professionals to know. Takeaways: [3:27] Bruce wrote and taught many people on how websites can best be found in search, and what Google looks at to establish ourselves as experts. [5:02] Bruce’s company Bruce Clay, Inc, “has grown into a leading search marketing company providing SEO services and consulting, pay-per-click advertising management, content development, and social media marketing services.” [8:13] Clients looking to have a solid SEO reputation must be trustworthy, and more and more in the modern day, it means having real-life people talking about you and writing about you. Bruce helps his clients get a Google tag, and pair up with review sites to recognize keywords in positive reviews. [16:28] SEO engagement looks different for every business, depending on the scale and scope of the organization. [17:55] Bruce hires staff based on variety, and that way he has a wide spread of expertise so they can really dig deep and produce significant results. Pro tip: Bruce may or may not also be hiring more experts after Christmas 2019! [23:06] AI and mobile search are two items on the list that Bruce reminds us we have to keep track of constantly as SEO experts. [27:33] SEO professionals are aware that it can be a struggle to relay the right information and they are on guard to help dispel misinformation. [32:33] Bruce wants his clients to understand the same things his employees know, so training and educating them on SEO is something they do to empower everyone that works together on the project. Quotes: ● “If you do what everyone knows, then that puts you at an average.” ● “I made a decision that we were going to be top-shelf and that we were going to be the experts.” Mentioned in This Episode: Bruce Clay @BruceClayInc Topshelf SMX UnGagged
Bruce Clay, the father of SEO – he's been in the industry for almost a quarter of a century. He started with Infoseek. Then I say Google and my phone joins in the conversation. He then goes into the details of the 19 major search engines of the early years. And the tiny numbers we were using at the time. And how simple it was to rank, and yet complicated at the same time. Then the power of human intuition. And the glory of Macromedia Flash (that's me, not Bruce). Rumour has it that only 10% of companies have even done any active SEO. Bruce suggests that there is an 80/20 half life of evolving SEO strategies. Lastly onto E-A-T – expertise is your onpage content, authority is that peers agree with you and trust is a reflection of the sentiment / praise of your users. Ends with a delightful Einstein SEO quote.
Bruce Clay, the father of SEO – he's been in the industry for almost a quarter of a century. He started with Infoseek. Then I say Google and my phone joins in the conversation. He then goes into the details of the 19 major search engines of the early years. And the tiny numbers we were using at the time. And how simple it was to rank, and yet complicated at the same time. Then the power of human intuition. And the glory of Macromedia Flash (that's me, not Bruce). Rumour has it that only 10% of companies have even done any active SEO. Bruce suggests that there is an 80/20 half life of evolving SEO strategies. Lastly onto E-A-T – expertise is your onpage content, authority is that peers agree with you and trust is a reflection of the sentiment / praise of your users. Ends with a delightful Einstein SEO quote.
Bruce Clay, the father of SEO – he's been in the industry for almost a quarter of a century. He started with Infoseek. Then I say Google and my phone joins in the conversation. He then goes into the details of the 19 major search engines of the early years. And the tiny numbers we were using at the time. And how simple it was to rank, and yet complicated at the same time. Then the power of human intuition. And the glory of Macromedia Flash (that's me, not Bruce). Rumour has it that only 10% of companies have even done any active SEO. Bruce suggests that there is an 80/20 half life of evolving SEO strategies. Lastly onto E-A-T – expertise is your onpage content, authority is that peers agree with you and trust is a reflection of the sentiment / praise of your users. Ends with a delightful Einstein SEO quote.
The father of SEO – he’s been in the industry for almost a quarter of a century. He started with Infoseek. Then I say Google and my phone joins in the conversation. He then goes into the details of the 19 major search engines of the early years. And the tiny numbers we were using at the time. And how simple it was to rank, and yet complicated at the same time. Then the power of human intuition. And the glory of Macromedia Flash (that’s me, not Bruce). Rumour has it that only 10% of companies have even done any active SEO. Bruce suggests that there is an 80/20 half life of evolving SEO strategies. Lastly onto E-A-T – expertise is your onpage content, authority is that peers agree with you and trust is a reflection of the sentiment / praise of your users. Ends with a delightful Einstein SEO quote.
Edge of the Web - An SEO Podcast for Today's Digital Marketer
Is Google Over-Reaching Into People’s Lives? One of Google’s recent patents appears to be geared towards sending people relevant purchase decision information while they’re in physical stores, including remote help and even sending a store associate to them. YouTube Cleaning Up Its Act on Children’s Content As part of its $170 FTC settlement for violating the privacy of children under COPPA (Children’s Online Privacy Protection Act), YouTube is now implementing big changes affecting advertisers. Wall Street Journal Accuses Google of Changing Search Results The WSJ’s far-ranging descriptions of how Google is manipulating search results to shape what users see had very little evidence to back it up, and showed a lack of understanding for how search works.
Edge of the Web - An SEO Podcast for Today's Digital Marketer
There aren’t very many people who got involved in SEO from the very beginning and then stuck with it all the way to now. When you have the opportunity to book a guest who basically invented SEO and popularized the term itself, you take it, right? We had the opportunity to have the one and only, Father of SEO, Bruce Clay on EDGE of the Web episode 333! If you don't know Bruce, he is the Founder and President of Bruce Clay Incorporate. He speaks at leading industry conferences (over 300) and conducts training courses for students worldwide. He's also been featured in various publications such as The Wall Street Journal, USA Today, PC Week, and many more. We deep-dived into the recent Wall Street Journal's recent article on November 15th, "How Google Interferes With Its Search Algorithms and Changes Your Results: The internet giant uses blacklists, algorithm tweaks and an army of contractors to shape what you see". Learn about the truth and miscommunication between The Wall Street Journal and Google as we break down this lengthy article into sections to analyze the information!
Description: This week on the Caged Vision podcast, we are talking with Clay Cark, host of the Thrivetime Show podcast, and serial entrepreneur. At the age of 13 Clay decides to “go for it” with ingenuity and scrappiness he made it through, but his vision was not uncaged until he realized it was about paring with someone to help you think big…even when it doesn’t come natural to you. Clays Bio: Clayton Thomas Clark, Clay Clark (born November 5th 1980) is an American entrepreneur, podcaster, author and public speaker. Clark is the founder of DJ Connection,Elephant In The Room, Epic Photos, Fears and Clark Realty Group, The Make Your Life Epic Marketing Agency, Thrive15 and the Thrivetime Showpodcast. Clay and his companies has been seen on Entrepreneur magazine, Forbes, Fast Company, The Washington Post, also a member of the Forbes Coaches Council (https://www.forbes.com/sites/forbescoachescouncil/people/clayclark/) Education Clark attended St. Cloud State University, Oral Roberts Universityand Oklahoma State University. Career Clay Clark started his career by founding DJ Connection (DJConnection.com) out of his Oral Roberts University dorm room in 1999. Clark co-founded The Elephant In The Room Men’s Grooming Lounge (Eitrlounge.com) with Justin Moore in 2012. Clark founded Thrive15, an online video-based education platform for entrepreneurs in 2014. Clark is the author of 8 books including Amazon.comBest-Seller “Start Here: The World’s Best Business Book” (https://www.amazon.com/Clay-Clark/e/B004M6F5T4/ref=sr_ntt_srch_lnk_1?qid=1538662443&sr=8-1) Clark is the co-host of iTunes top 10 business podcast “Thrivetime Show” with his partner Dr. Robert Zoellner where they teach practical business steps to entrpreneurs looking to start or grow a business and they also interview other top entrpreneuers including Seth Godin, David Robinson, John Lee Dumas, Bruce Clay, Zach O’Malley Greenburg, Tom Peters, Rashad Jennings, Ben Shapiro, Justin Forsett, Gretchen Rubin, and more. (https://itunes.apple.com/us/podcast/thrivetime-show-business-school-without-the-bs/id1076405618?mt=2) Awards and recognition In 2002, Clark was named by the Tulsa Metro Chamber of Commerce as the Young Entrepreneur of the Year. In February of 2007, Clark was named by the United State Small Business Administration as the Young Entrepreneur of the Year for the State of Oklahoma. Author Clark is the author of 8 books, Amazon.com Best-Seller Start Here: The World’s Best Business Book, BOOM: 13 Proven Steps to Business Success, The Art of Getting Things Done, Wheel of Wealth, Make Your Life Epic, Thrive, Jackassery, Podcast Creation 101, and The Entrepreneur’s F6 Journal Personal Life Clay is married to his wife Vanessa Clark of 17 years and together they have 5 kids, 42 chickens, 9 cats, and 2 turkeys
On today’s show, Seth speaks with Duane Forrester, VP of Industry Insights for Yext. Duane talks about management of data layering to get your company’s information into search engines like Google and Bing, as well as the importance of access to data discovery. Duane also discusses the next wave in brand experience marketing: voice search engines like Alexa and Siri. Duane Forrester accumulated over 20 years’ experience in the search and social fields prior to becoming the VP of Industry Insights for Yext. He is the author of How To Make Money With Your Blog and Turn Clicks Into Customers, through McGraw-Hill. Along the way, Duane has worked in marketing & PR with Caesar’s Palace, run his own websites, communities and consultancy, worked for small and enterprise publishers online. Past work included almost 9 years with Microsoft and Bing where he helped run their Webmaster Tools program, as well as the SEO program at MSN. In between the bookends of Yext and Bing, Duane ran operations for Bruce Clay, Inc., one of the oldest names in digital marketing. For several years, Duane’s focus included writing for SearchEngineLand.com, moderating in the original SearchEngineForums.com and being a Board member with SEMPO, where he founded the InHouse Committee and SEMPO’s annual Industry Salary Survey. For more on Yext, visit: https://www.yext.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
“There are no paved roads where we’re going.” Prior to becoming the vice president of Industry Insights for Yext, Duane Forrester accumulated over 20 years’ experience in the search and social fields. He is the author of How To Make Money With Your Blog and Turn Clicks Into Customers. Duane has worked in marketing and PR with Caesar’s Palace, run his own websites, communities, and consultancy, and worked for small and enterprise publishers online. Past work includes almost nine years with Microsoft and Bing where he helped run their Webmaster Tools program, as well as the SEO program at MSN. In between the bookends of Yext and Bing, Duane ran operations for Bruce Clay, Inc., one of the oldest names in digital marketing. For several years, Duane’s focus included writing for SearchEngineLand.com, moderating in the original SearchEngineForums.com, and being a board member with SEMPO, where he founded the InHouse Committee and SEMPO’s annual Industry Salary Survey. Listen And Learn: His strategies for optimizing voice search and discovery. How to make your brand the best answer in search. His definition of what he calls “the truest sense of selling.” How to position your brand all along the various points of the customer journey. How to become “the featured snippet” on Google search. His bold predictions about the paradigm shifts he sees on the MarTech horizon. TO LEARN MORE ABOUT YEXT, CLICK HERE. TO FIND DUANE FORRESTER ON LINKEDIN, CLICK HERE.
How much does 1,000 words of search engine optimization text content cost? The Father of Search Engine Optimization and the best-selling author of Search Engine for Dummies breaks down the true costs of outsourcing the writing of your search engine content.
The guest speaker in this podcast features Bruce Clay, President of Bruce Clay Inc., an Internet Marketing and Advertising company that specializes in Search Engine Optimization. Topics covered in this episode: - Bruce's background and how he became an entrepreneur - Tips for success in business based on Bruce's experience - Internet Marketing and SEO - Bruce Clay Inc and its services Thank you to our sponsor Crowdsourced Books. Crowdsourced Books provides you with all the resources you need to become a successful author. You can find out more by visiting www.crowdsourcedbooks.com --- Support this podcast: https://anchor.fm/moneymatters/support
Did you know that not being top in Google search in results is costing you millions? Learn how to dominate search engine results during part 2 of this epic interview with the Father of Search Engine Optimization, Bruce Clay.
The Father of Search Engine Optimization and the best-selling author of Search Engine Optimization for Dummies. During this podcast, Bruce Clay and Clay Clark break down the proven path for getting a website to the top of Google’s search engine results.
Once known and beloved by webmasters as the face of Bing, Mr. Forrester is now VP, Industry Insights at Yext. Duane sites down with Search Talk Live to talk with us about where the industry will be in the next ten years and we couldn't be happier! Now considered to be one most prominent and respected SEO practitioners working, M. Forrester has distinguished himself with over 18 years of direct search and digital marketing experience. His duties over the years have included content development, planning ad campaigns, managing ad buys, running e-mail, spearheading social media programs, and much more, all for companies ranging from small startups to Caesar's Palace to Microsoft. An author of two business books about digital marketing and conversion optimization published by McGraw-Hill, he also has an extensive resume writing for publications including Duct Tape Marketing, Forbes, WeWork, Search Engine Land and Entrepreneur, and the New York Times. As the Vice President of Organic Search Operations at Bruce Clay-a company he left Microsoft to join-he currently busies himself overseeing content and search optimization for clients all over the world. Long known for his accessibility, he also is something of a globetrotter, always willing to speak at conferences and personally help partners.
Once known and beloved by webmasters as the face of Bing, Mr. Forrester is now VP, Industry Insights at Yext. Duane sites down with Search Talk Live to talk with us about where the industry will be in the next ten years and we couldn't be happier!Now considered to be one most prominent and respected SEO practitioners working, M. Forrester has distinguished himself with over 18 years of direct search and digital marketing experience. His duties over the years have included content development, planning ad campaigns, managing ad buys, running e-mail, spearheading social mediaprograms, and much more, all for companies ranging from small startups to Caesar's Palace to Microsoft.An author of two business books about digital marketing and conversion optimization published by McGraw-Hill, he also has an extensive resume writing for publications including Duct Tape Marketing, Forbes, WeWork, Search Engine Land and Entrepreneur, and the New York Times.As the Vice President of Organic Search Operations at Bruce Clay-a company he left Microsoft to join-he currently busies himself overseeing content and search optimization for clients all over the world. Long known for his accessibility, he also is something of a globetrotter, always willing to speak at conferences and personally help partners.
Jim Hedger and Dave Davies discuss a SERoundtable article where they published a temporary workaround, where users can access the search queries report by after logging into Google Search Console. Plus, Google shot the Serif; Flash Frozen by Google; What has always existed for the Freshman Class of 2019? Also, David Szetela now VP of Search Marketing Operations at Bruce Clay and Did Google Reverse the Panda 4.2 Update?
Jim Hedger and Dave Davies discuss a SERoundtable article where they published a temporary workaround, where users can access the search queries report by after logging into Google Search Console. Plus, Google shot the Serif; Flash Frozen by Google; What has always existed for the Freshman Class of 2019? Also, David Szetela now VP of Search Marketing Operations at Bruce Clay and Did Google Reverse the Panda 4.2 Update?
Sales Funnel Mastery: Business Growth | Conversions | Sales | Online Marketing
This episode emphasizes the importance of overcoming your fears when it comes to handling your business, particularly your people. Fears such as: - Hiring employees for the job, training them well, only to encounter the possibility that they might just leave after all in a short while - Hiring a person who comes in, undergoes training, then makes the job quite easy for you -- this creating sales and profits, only to end up becoming better than you then later put up his own company. We also discuss how crucial it is to make sure that you hire the best people, the techniques on how to have your people handle your business operations for you, the disadvantages of hiring the cheapest labor, and why your employees should always feel satisfied by the pay and benefits they get from your company. Check it out, share it and let me know what you think! Resources Mentioned http://www.tropicalentrepreneur.com/ Want To Work WIth Me? Visit http://www.JeremyReeves.com or email me at Jeremy@JeremyReeves.com Enjoy! Transcript Jeremy Reeves: Hey guys, this is Jeremy Reeves here back again with another episode of the Sales Funnel Mastery podcast. Today, we have on the line, Josh Denning, and Josh is the founder of Authority Factory. He is author of the book, Authority Marketing; chief editor of authority marketing magazine; and host of the authority, the podcast. So he helps businesses find just beautiful balance where your lead flow and your sales acquisition becomes predictable, controllable, consistent, and repeatable. So, he actually does a lot of the same things that I do. So, I think it would be a pretty cool call. And he is also the founder of tropical entrepreneur which focuses on showing entrepreneurs how to build a business that offers both financial and time freedom so you can enjoy your life while running a wildly profitable business. So Josh, welcome to the call. We are excited to have you. Josh Denning: Yes, it's great to be here and thank you for that awesome intro. Jeremy Reeves: Yeah, sure, sure, sure. Yeah, so I was actually just on Josh’s podcast. So that was a fun one and so we figured we would kind of swap podcast interviews because we both have pretty interesting things to say and come out from similar, but different perspectives. So, I think you are going to enjoy this one. So, before we get into the questions, why don’t you tell everybody a little bit about yourself, your history, how you get in to things, and what you're focusing on now. Josh Denning: Yeah, totally. So, I have been in the digital marketing at agency industry or space for about 12 years now. I kind of got into that it was like, I’ve been working, I’ve been doing digital marketing stuff in the finance area for businesses that I was working for. I had a finance company as well and I was looking for change and that change at one point actually led to, I don’t really love saying it now but, network marketing solely to that whole idea but I knew from day 1 having been in sales since I was a kid, since I was about 14. Selling blueprints of family was the recipe for failure so that led me to hunt for a way to do lead generation online and led me to systematize lead generation initially with some guys out of Canada, 2:35 and then after that my 2:38 as well. That was kind of the first introduction to really heavily systematize elite generation in selling using multiple traffic sources and squeeze pages and all the responders and funnels and everything like that and I did that while I build up my first kind of 30,000 person list and stupidly, even I was actually getting like 3-4 conversions every day, this was back in 2004, I have gone back into finance industry and I let my order responder monthly payment lapse. So, the 30,000 person list that I have built up got deleted and I have to start everything again from scratch. Jeremy Reeves: That’s rough. Josh Denning: Just to walk away from it for half of that for about couple of years and then came back and got back into and around the Frank Mass Control 1.0 launch period and kind of going to that whole thing again and started doing -- well, didn’t really do product launches quite a while actually after that, but you know, I studied models after a while and traffic secrets and under achiever lesson and decided that instead of trying to do it from home that I would join getting to the agency world and land a job with Hitwise which was $10,000 a month minimum commitment type of digital marketing versus the old paper clicking conversion rate optimization and worked on stocks of Australia’s largest companies campaigns. I did that for a couple of years and awesome to be flying out to Melbourne every 4:13 for training for some of the best digital marketers in the world and sales trainings and camp management trainings. It was just amazing experiencing and awesome corporate training but luckily, in the digital marketing space which I love and then went from there to Bruce Clay and became an SEO analyst for a year because we were not allowed to speak to clients and feed them on the tools. So, that was awesome as well and I did that for about a year and a half I think and then I took a 4:43. Actually, no. I went from there to do a product launch piggybacking, telemarketing for 4:53 and that was really the first time through online marketing where I would generate a serious full time income working from home like I'm only working few hours a week and we were just throwing out blogs using 5:06 to rank blogs on page 1 and stick bonus off and stick a review often. We move 5-6 units up to 2000 more product and put 50% of the revenue in our pockets for commissions. I did that for ages and sometimes you know there was paid launch 5:32 say 5:35 launch for example the same week or the same 4th night, we might pull in $20,000 in commissions. So that was amazing, that was a really, really good period and it was after that that I ended up taking a year and a half off because I’ve went through a couple of bad break up and just wanted to get away from business for a while and just clean my head and figure out what's going to do next and ended up in Thailand and joined another digital agency and within a year I was or actually within 3 months, I was a sales manager, within 6 months was the channel sales manager and then about 6months after that I was the channel sales director and then SEO director in the Asia-Pacific sales and business director and then a partner and then ended up getting off to rebuild that business up to kind of about $6,000,000 a year in retaining clients. Going after the 10% equity in the business wasn’t super fun of the way the amount of money that was being reinvested back in the clients. We are getting great results but I just had a slightly different view of things and I guess I just wanted to get on with my own entrepreneur life being a full liner and captain of the ship and so I left there and started up on my own agency again as a sole liner and within 8 months build it up to about $50,000 in recurring revenue and that kind of brings it to now. Jeremy Reeves: That’s awesome. That’s a very cool story. That’s a good one. Nice. So on this one we can talk about a million different days. I have a feeling we could sit here for probably the next 6 hours and just kind of talk back and forth about all this but I think what's kind of dive into more of like, you know the time frame and the leverage, you know all that kind of, you know like, more of a tropical entrepreneur kind of stuff because you know I think that’s something that a lot of people are missing in their life and there is so much, there are so many entrepreneurs that are so overworked and you know, they never take vacations and they never get away from the business. I actually had a client recently, actually I am still working with her. She is on 7:53 -- before I started working with her, she didn’t take a vacation in 8 years and you know that’s kind of ridiculous. So I actually did funnel day with her and within -- I kind of -- sometimes I push my clients kind of hard when I feel that they can take it and when they really need it and so I think it was within like 2 or 3 weeks, I got her to take a vacation. So she emails me and she took a 2-week vacation completely unplugged with her husband to the point where like she didn’t even have her cellphone for 2 weeks and that’s after 8 years of not going on vacation or doing like you know getting away from business from 1 day. You know, I have actually just talked to her this morning before we talk and since that happened, like her entire life has changed, and it's that just one shift of realizing that you're not chained to your business. So I want to dig in to that. So with that, you know what do you think is the biggest challenge that people face when they're trying to do that, like when they're trying to you know kind of go from that place of working all the time to starting to put systems in place and leverage their business and you know just create more time freedom, you know, be able to take days off and you know and going on vacations actually unplugged and that kind of thing. You know, what's the big challenge do you think? Josh Denning: For sure, we just feed on that with systems but before that, before we kind of jump in to the systems processes, you know, people and those kind of things that are really needed to make it happen is that the first thing that I need to overcome is that it's really it's the fear. So you know a lot of entrepreneurs, I think, can be more theory based in some ways than employees are, and it's a terrible place to kind of be and the fear is that you know they actually leave. They are not there. The plates are going to stop spinning. All the plates going to fall or you know whatever that they just don’t trust their team enough to keep the business growing and all they just haven’t put in that thing yet because they haven’t you know executed on starting to hire and taking the risk. Whatever is done in business is that when you pull the trigger on a new hire and you know you really take the care and try to make a good hire and find the right hire and train them in everything is that even if you're like revenue, you feel like it's not quite where it needs to be to make that next higher. If you make that higher and you make it right magically, your revenue will probably pretty quickly catch up to be where you were already if not better because all of the sudden the manual tasks that you have been doing are being done by someone else or the next person idea may be in the profit creator and then you know there is more money coming in because of that and then there is, you know, you double the velocity of your revenue, but if it's the manual task that have been taken off the plate which is where a lot of entrepreneur’s spinning wheels then all of the sudden your freed up to do more income creation. So you get that person covered, but I think you have to first overcome the fear that there are people, you can hire people to do what you are doing right now then one of them might do it quite as well as you immediately find the right people and they might be able to do it better than you are right now and that’s hard to swallow initially for a lot of entrepreneurs. Jeremy Reeves: Yeah, it's true though. Josh Denning: But who do you want to find people that are better than you at that’s the course you arrive. That’s the whole thing with creating a freedom-based business. It's all about finding stars and superstars, putting them in a roll where their core strengths are and letting them go to work and leaving them to it. You know, give them all the training they need, give them the standard operating procedures, _____ up those, introduce them to the right people that they need to help them, and then just let them go and you’ll be surprised by what they can do to your business. So, do you really get that freedom to be able to walk away, there are a couple of things the staff, the systems, and the sales. So you need to get really good at staffing and growing your team. You need to get really good at creating the standard operating procedures that your staff are going to use to do all the works from when you're not there, and you need to become heavily sales focused. You need to become, you know, you need to have a really good, good, excellent sales people and sales system, the marketing system to bring in those leads of always revenue coming in and then you need again those staff and the team better in your operations department to make sure that the sales that are being brought in are being handled in an exceptional level keeping those customers happy, getting amazing results and you know just letting it go and then even more so, the company even grows more while you are away. You need to put people in place that are responsible within your organization for recruitment training and growth and then you will end up with a business where you can actually run while you are not there, but not only run when you're not there but actually get bigger while you're not there. Jeremy Reeves: I actually heard a story, I forgot if it was one shopping cart maybe and he was -- that’s one of the big things he was afraid of and this was years, years, and years ago. I'm not even sure if it's the right company, it was one similar kind of company and I remember hearing the story that he was really afraid to leave because he was like, “Oh my God, everything is going to dry up, it's going to, you know all the fires are going to break out and when I come back my business be crumbled blah.. blah..” and so he went on just as a test like a 2-week vacation and he came back and his revenues jump like 10% and then he kept increasing and he went like a month and 3 months and eventually, I feel like he ended up selling, I forgot if it was his portion or the whole company I forgot, but he got it to the point where he realized the longer he was away, the faster the business grew. It's kind of funny because you know entrepreneurs, we all have big egos and we think that you know we are like the best person ever and you know, if we leave everything is going to go to hell, and it just doesn’t happen that way. If you have not set up the right way. So, with that, I think you covered you know. A lot of it is just a limited mindset. It is just fear that is the block there. Josh Denning: Yeah, that was really under a lot of it. If you can get pass that mindset limitation and get comfortable with empowering people, putting them in positions to actually you know take charge and get things done and be willing to walk away and just let them do it and make some mistakes, learn from their mistakes, the amount of time where I'm super busy and I have got, because I have got like 10 people in the Philippines and I have got about 10 people in Thailand, I got people in Australia, and I have got couple of people doing some old things with me in the US as well and, like my even Skype is going crazy all day, my Google chat is going crazy all day, my emails crazy all day and I'm also have a phone clients all day and doing other stuff all day. You know at times, I got like a staff go skyping, google plus, ping, and email when they want something and I'm just busy for an hour and then I get off the call and I see “Oh don’t worry I solved it, oh don’t worry I have done it, or actually we got that fixed.” They don’t need you as much as you think initially. Jeremy Reeves: I actually have, I have a system in place with my employees that they have to, when they have a problem they are not allowed to ask me for help unless they try to solve it for minimum of 15 minutes. Josh Denning: That’s awesome. Jeremy Reeves: Yeah, and then only then after that 15 minutes then they can ask if they have actually, you know, they sat down they tried to plan it out, they strategize it and just can't figure it out, then they can ask and that actually helps quite a bit. Josh Denning: They sound small but they are little hinges that ______. Jeremy Reeves: Yeah, it really is. Probably saves you at least several questions every day. So go along with that. What are the things that you touched on before, which I think, is a really important and I can see people kind of glancing over it. Is hiring people that are better than you are. Hiring stars, you know, everybody -- when they're trying to hire people it's always like, “Oh, whose the cheapest” and so talk about that like do you have any insights on hiring the right people. Looking after or finding those stars or having you know criteria or qualifications or anything like that in place to help find those people. You know, basically, any insights that would help people with that. Josh Denning: Absolutely, and I'm going to piggyback of what you have said there with like, “who’s the cheapest.” Who’s the cheapest I recon is one of the agreements, the greatest agreements that is leading, you know, that is creating the statistics that’s like out of a hundred businesses in the first 3 years, 70 of them failed or whatever it is and then over next 5 you know 10 of the 20 have failed and over the next 5 of the 10 have failed and over the next 5, 4 or so like 1 left 20 years away when you just said is one of the biggest reasons for that like you want to really try and it doesn’t always mean that you need to pay the most for them. It's not necessary that be, definitely I don’t want to go with the cheapest. That’s catastrophic. We look for the very, very, very best we can find at the right price and I'm like we went all paid like good but I'll say to them, “but look, I am going to give you an opportunity where way more than that because I'm going to say that in our company I know that my SEO guys is getting good results, rankings are up, so my account managers can get more upsales because you know clients were buyable when they are doing well and the sales people, the frontend sales people when they are ______ to clients and they can show good ranking that helps them sell more. So there is synergistic pull right. So we got to beat like a target each month and if that target gets hit each month and we going to break off somewhere between 5% and 10% depending and I'm going to give that back to split that across over the team members. So that’s financial reward, finances on everything but they're a little bit more than I think is sometimes crackup. These days, people are definitely do like to get money and feel like they are going to get more for their invested time not just that you know, if I work harder you just get richer like what about me, so you want to try to make sure that if your employees work bust their ass and work hard to really grow your company, you know, you incentivize them, give them something back for that as well because you are getting rich, help them to get rich as well. The other thing as well is really and I'm just starting to implement this now and I'm not a master of it but I'm a big fan, I have been studying for a while like Tony Jay stuff, culture, mind to Mindvalley stuff with Vishen Lakhiani in Malaysia. I have been over to his offices a few times to see what he is up to and businesses like that, doing that kind of stuff like you really need to sell the mission to your team members. You really need to try that you know install that you try and you create an industry change in business here. You really try to make the impact in the worlds of the businesses and the clients that you're helping and you also want to create an environment where your team are going to learn to become world class and again get everything they need to really grow themselves and become more and you know all that kind of stuff and make it fun, make it like a little bit -- like a team, a great team, not ______ your family but almost, but a team that has fun, that does well, they get incentivize, teams growing may create a big impact. I think that’s one of the things you know I am no master of that. I'm really trying to nail that myself now but I think that big now with getting great people communicating that in your job advertisements and doing things like getting them to send in a video resume of themselves because immediately that we doubt like all of the people that you going to be lazy because _______. Jeremy Reeves: That’s a good point. I like that. Josh Denning: And it allows you to see like their personality and stuff and if you like working with them and you could see a bit of a spark and there is just something about them, things like that I think make a huge difference in creating a really good team. Jeremy Reeves: Yeah. I remember, I actually -- and that must be -- now that you say, I think it's true. I got a client a long time ago. This is actually, probably at least 5 years ago, something like that, 4 or 5 years ago where I saw that he was -- this is when I was actually still like going out and looking for like prospecting for clients, but I saw that this one guy that I want to work with was looking for people and so I got this big giant tube, it's like a 3 foot tube and there is -- and I bought this piece of paper, this is like giant pink piece of paper it was like 2 x 3 feet and I basically sent it to him and on the piece of paper it had a link to a URL and on the URL I was basically giving my like -- you know my pitch, but in video, and he read that and I think it was within like 48 hours. I talked to him the next day and then I think it was in like 48 hours he hired me and he was like nobody else went through any like even a remotely the effort to do that and I ended up working with him and I ended up being a probably $125,000 client because of that. People respect when you put in that extra effort even when you're not getting paid. Even with my clients now, I sometimes kind of depend on the client, but like I sometimes will do things even before to help them map out the process, like the funnel that we’re going to do or whatever it is. People respect that and they appreciate it and you almost always win the business because they, it's kind of like, if you're putting in that much effort now, you know, what's going to be like when you are actually getting money to do it. You know what I mean? So, yeah I definitely, I like that video idea, I'm going to start doing that. Okay, so with that, I think a lot of that was gold and I actually wrote several things down that I'm going to put in place in my own business. So, what's the biggest, you know, everybody has those “Aha moments” at certain points in their life. So, what was one of your like huge “Aha moments” that made you realize how important it was that you like to start actually building in the systems and building a business that’s like more of a lifestyle business rather than a workaholic business? Josh Denning: Hmmm… interesting question. Well, I do actually love what I do. So I do really like to be doing it but I also love to get away as well, so I think 23:30people. I just really, really love digital marketing and everything that we’re talking about, so that’s really liking a lot in some ways. I mean not always, but in some ways, my work is like being in a holiday for me. They probably hate me for saying that. Jeremy Reeves: Any employee would. Josh Denning: But look, a couple of things were you know when I learned to build sales team and I could be away and come back and revenue shoot up being 3-4 deals done for the day and that was a big chunk of money that was coming in without me having done anything except the upfront training and ongoing support and coaching until they became really good, that was huge. One of the other big realization was when I realized that in a couple of agencies that even I thought that I would be going in to learn from them and get the expertise from them, that I actually knew more than some agency directors that I worked with. It was really interesting. There has been a lot you know, it's hard to pinpoint one, but I guess I have a lot bold moment every, you know, beat one every few months and a couple of 2 massive once a year kind of thing. Jeremy Reeves: Yeah, that’s how I am too. Every once in a while, you kind of just sit there and it just hits you and it's one of those moments where no matter what you're doing, you like sprint to the nearest piece of paper and write it down. My wife always finds it amusing. I always look back and she is laughing at me, but it's always funny. Okay, with all that said, you covered a lot of stuff, so now let’s get into a couple -- just like a small and don’t put too much because I do not want people being overwhelmed by it, but if you were to help someone and I just say it's a service business or you could do it you know, product business or whatever it is. If you were to help them, someone has come to you, and say “Hey, I want to work half the time, and it doesn’t have to be that much, I know it's a big jump or cut down 25% of my hours. I want to go from working 60 to 45 in the next 90 days, what would be your process, like a step-by-step thing to help them do that and I know it's kind of a broad question, so if you want to pick like a specific business then that’s fine but just kind of general overview of the steps you would take to start this process, maybe not finish it but at least get a quick win, you know. So what would be your process for that? Josh Denning: That’s an awesome question. I really like that question, actually. So, it's all about the system, right. It's all about developing a mechanism that is going to bring in qualified people or even you know, they don’t even need to be qualified but it's going to bring in people and it's actually going to do the shifting for you and see if that, you know, the nonqualified people, the semi-qualified people and stick them on a 26:40 sequence and hire the qualified people and push them through as quickly as possible to get them actually on the phone. So, if was going to work with someone that try to get in 90 days to a point where they could work 75% less, it would all be about building that system and the kind of steps that things are going through now to do that as first you know, like I'm sure you do. Just get really, really clear about who is their best customer is, not just any of their customers but who did very best type of customer is that burns them the highest dollar value per sale and even may be more than that. The highest high profit per sale so not always the highest profit but sometimes a little product might be the highest profit rarely but you know, maybe. The highest high profit per sale and then really hone in those people and figure out, you know one of their top 3 problems of the top things that they frequently asked questions and they figure out from the questions they should be asking as well. Build a few content pieces so probably for 8 problem, 3 different content pieces or a blog post, a podcast, and may be a video as well and all of those would go in the blog and then those what those it going to be is they're actually going to be the bait for the lead magnet. So, were going to then amplify those with good paid traffic. So, I'm going to choose problem one paid traffic source initially like may be Facebook ads or Youtube ads at the moment. We are going to -- instead of creating constant content, we are going to really heavily focus on the promoting a few pieces of content that we create each month and each pieces of content address one big idea, one big problem, and really solve it, like make it a mother of all content piece. We promote that at the bottom of that or after a minute of being on that. It's going to throw up a lead magnet or you know pump up that magnet potentially and the lead magnets are going to be relevant to the content piece. So, it's a real like close kinect with a person that is consuming that piece of content and then the first 2 emails that they get deliver them the report, all the checklist or a cheat sheet or a video or whatever it is and then the first 2 emails that they get will frame them into the process that’s coming up but also reference what they just consumed and that lead magnet is also is going to be 75% content but the last 25% to 15% of it is actually going to either send them to another page to actually book of call to buy something or depending on the situation that might send them to a low price offer or might send them to webinar or in my case, all three. But then so -- we’ve got 3 different types of problems right. So the purpose of the framing is that the first 2 emails are going to frame the problem and then we’re going to probably set up another you know 4 to 6 emails that are all the same so that the first 2 front frame ones like with this whole sequences are super relevant to them and then the next email is going to get more information and just kind of warm them up and keep trying to push them onto a core or push them down into another piece of content like a webinar if they are not ready yet or you know another video sales letter. Always be moving back towards going to pushing them back to the core to get on the core strategy call or a consultation call or actually to inquire about a quote. Really were how to build that frontend mechanical system for them so that we can use paid traffic to promote those content pieces that are going to leak to a lead magnet. It is going to educate and sell and the lead magnet is going to lead an email sequence that going to educate and sell and throughout that email sequence that is educating and selling, we can only 30:49 more content pieces like webinars, like videos, like even possibly another podcasts in giving content selling in counseling warming people up to get them on the phone to buy a high-priced service or 31:04 software or information product free membership site or whatever it is. For me, it's all about systematizing the frontends to get the sales working and then once that’s working, if we got that done within 90 days and we start to look at trying to put more team members in. So, all you are doing is the highest value work and then may go to 180 days or 360 days, we don’t want to get someone in there that we are going train with your scripts to do the phone base selling. Now, possibly, you don’t any have to do anything as the business just runs completely fine. Jeremy Reeves: Nice. That was absolutely beautifully put. It goes right all along the lines of like based of someone if asking me to that question, it would be extremely similar to that. So, I think you are on the right path there. Yeah, I mean that was beautiful. I would very highly recommend rewinding this and going back and write it like mapping that out because it is spot on. Nice, nice, nice. Yeah, that was awesome. So, we are coming up on our time here. I know both of us have scary schedules today. So, before we head off, you gave some awesome content and I'm sure there are people on here that are, you know, would like some help in kind of reducing their time in setting up their systems and all the stuff that you do. What type of person would you be looking for to help and what’s the best resource for them to go to and for either the businesses they have? Josh Denning: I guess there is really just two types of people that I hope so. One type of person is, you know, the person that have not really gotten started yet. It's just like looking to learn and working to gather information, maybe wants to do something online like affiliate mapping, gets started or something like that or maybe just really looking to get lots more business knowledge, wisdom, and information and then learn from a lot of different people while they are figuring out they want to do. For that person, tropical entrepreneur and also tropical entrepreneur right now for hosting this podcast listeners may undergo and give away my free gift which was the Guru Siphon Formula. It was a $797 product when I first launched this and it goes right through from end to end how I did the guru piggybacking and make a thousand dollar commissions multiple times in a week when I was doing them and it's still very completely relevant now, completely relevant strategy still works. It's like 30 hours of video content manuals, resources, links to where and how to get becoming a guru, one of the big guys affiliate 33:53 video process to go through. You get over to tropicalentrepeneur.com now. You will see a popup that will come up and if you just open that, we will get that for you or just contact me. If you open the tropicalentrepeneur.com, the popup will be there and I will get that for you. For people who already got a business and they like what they just heard about creating that systematized scenario, he will be getting 75% more free or you just want to grow your traffic or you are just really looking to get an awesome private content marketing system in place to get yourself up to 10,000 to 20, 000 unique visitors a month authorityfactory.net is my private consultancy where I help people build those systems and grow their traffic and do conversion optimization and things like that and I am, of course, happy to do a free 45-minute consultation with you where we can build out a road map. If you like it and you want to talk about the price me doing it for you, the we can do that. If you don’t, then you can take it away and go and do it yourself or maybe bring it to Jeremy and do it with him. Jeremy Reeves: I like the extra plug in there. Alright, well thanks again. What you have provided is absolutely awesome and hope everybody got a lot out of it. We will see you next time and thanks for joining us again. Josh Denning: Thanks, Jeremy. Jeremy Reeves: Thanks, bye.
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SEO Training at SES New York 2009 with the Bruce Clay team
SEO Training at SES New York 2009 with the Bruce Clay team
Mr. Clay has operated as an executive with several high technology businesses, and comes from a long career as a technical manager with Boole and Babbage, Amdahl, Convergent Technologies, Acer America, and since 1996 in the Internet Business Consulting area. Mr. Clay holds a BS in Math/Computer Science and a MBA from Pepperdine University, has had many articles published, has been a speaker at over 100 sessions, and has been quoted in the Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money, several books, and many more publications. He has personally authored many advanced search engine optimization tools that are available from his company web sites.
Bruce Clay prepares Daron Babin for the upcoming Search Engine Strategies in New York.
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