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Yev Marusenko is founder of Zontracker, tracking $4B+ of Amazon sales including attribution from Facebook ads. He also created the georank tracker for regional Amazon keyword ranks in each US state. With Zontracker, Georank, and Wego behind him, he is taking a data-driven and innovation approach from e-commerce to web3. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii
Mastering Off-Site Traffic For Amazon And E-com With Yev Marusenko - Part 2 Part 1 https://www.youtube.com/watch?v=HL_-nVsOULc Part 2 https://www.youtube.com/watch?v=ZuJKPTqDYl8 Things we mention in this session of Seller Round Table: Join us every Tuesday at 1:00 PM PST for Live Q&A and Bonus Content at https://sellerroundtable.com Try the greatest Amazon seller tools on the planet free for 30 days at https://sellerseo.com/
Mastering Off-Site Traffic For Amazon And E-com With Yev Marusenko - Part 1 Part 1 https://www.youtube.com/watch?v=HL_-nVsOULc Part 2 https://www.youtube.com/watch?v=ZuJKPTqDYl8 Things we mention in this session of Seller Round Table: Join us every Tuesday at 1:00 PM PST for Live Q&A and Bonus Content at https://sellerroundtable.com Try the greatest Amazon seller tools on the planet free for 30 days at https://sellerseo.com/
Dr Yev (Marusenko) is back and we will discuss an array of things that could play a big part in your Amazon business from API's, fulfilment networks, attribution and why absolute data doesn't matter anymore for marketing optimisation. Yev focuses to help advanced brands scale through innovative software using external marketing and ad partnerships. He is without doubt one of the best brains in our community, highly regarded by his peers and moves the needle when it comes to innovation.
Are you ready to dive deep into some strategies and tactics that experts are using on Amazon right now that is crushing it in 2020 and beyond? Our special guest, Yev Marusenko's cross-disciplinary perspective empowers the online presence of a business. With his years of experience in the actual Amazon community, he's doing things that no one else has thought of doing. He is the founder of a tool called ZonTracker, which is currently used by many sellers and experts. And in this podcast episode, Yev will be discussing more about leveraging integrations, data algorithms, and ad trackings to amplify and rank in Amazon. Special Guest: Yev Marusenko.
On part two of Seller Sessions 500 we bring in ranking masters Howard Thai, Dr Yev Marusenko, Ivelin Demirov and Paul Harvey. PPC Experts Brian Johnson, Lazar Zepinic, Destany Wishon , Ellis Whitehead and Brent Zahradnik. We also welcome back Meghla Bhardwaj, Cassandra Craven, Egle Raadik-Gonchev, Yael Cabilly, Shane Oglow, Jelena Nuhanovic, George Meressa, Amy Wees and Augustas Kligys. Today is gonna be epic once again... See you there! #amazonseller #amazon #amazonfba #ecommerce #amazondeals #amazonfbaseller #amazonprime #amazonfashion #entrepreneur #fbaseller #fba #amazonreviewer #amazonsellers #amazonfbatips #amazonreview #amazonbusiness #freebies #amazonfinds #ebayseller #sellingonamazon #ecommercebusiness #reseller #amazonshopping #resellercommunity #amazonfbasecrets #amazonsellercentral #amazonreviews #amazonfbalife #usa #bhfyp
Ecommerce Exits Podcast | Inside look at Building, Buying, Selling and Scaling Ecommerce Businesses
Data scientist Yev Marusenko, Phd., founder of Zon Tracker and AMZ Jet Software shares his views on maximizing ads in the digital landscape.WHAT YOU’LL LEARNMaking the Leap from Academia to E-commerceImportance of Tracking spill over salesActual Purchase: True metric of advertisingAd Diversification and Strategy SpecializationBuilding the quality of audience for sustainabilityKEY POINTSTest the current ads in terms of images, headlines, key words used in order to have data on what is the most effective given a particular product or brand.Diversify sources of messages in order to not only get the most customers but also identify what funnel does the customer prefer given a particular brand or product.While diversifying, it is important to also focus on which funnel would you spend the most resources in. This allows mastery over the chosen funnel.Geo-ranking should also be considered in the strategy. Find out where your competitors are the weakest and ensure that you have inventory to service that area.---Click here to Listen, Subscribe, and Review Ecom Exits Podcast on ApplePodcastsThanks so much for joining us this week. Want to subscribe to the Ecom Exits Podcast with Nate Ginsburg? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review!Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.Subscribe to the eCOM EXITS Podcast now
Yev Marusenko, Ph.D. - Founder - Zontracker How did you get into marketingYou were doing marketing for a PL company in 2015?Amazon Attribution is basically the Amazon pixel?Can we use Attribution for Influencer?What the heck is ZontrackerAttributionWharehouse storage is like having a physical location in google mapsIt seems like You worked with or around data most of your business life is that a passionHow did you come up with your tool? https://www.zontracker.io (Amazon purchase tracking) https://www.amzjet.com (Amazon geo-rank)
Dr Yev Marusenko returns and goes deep on FBA Onsite, ranking relationship between faclity centres and Desktop ranking vs Mobile Volatility.
Friend of the show Yev Marusenko returns to talk about GEO Ranking and how this affects you as a seller. We go deep into the conversation to discuss how to get the most out of it, the non believers and detractors and much, much more… Need help with your PPC? Connect with Danny: https://sellersessions.com/agency/
Episode 76 of the Serious Sellers Podcast hosts Yev Marusenko from Zontracker, a company that helps start eCommerce businesses using Facebook ad funnels
We have Yev Marusenko from Zontracker on the call where we discuss external traffic and location based keyword ranking
We talk with Yev Marusenko on how to use Facebook ads and retargeting to take your Amazon business to the next level. (Part 2) Clip 1 Yev Introduction Clip 2 Start SaaS Clip 3 Previous Job Clip 4 Changes Clip 5 Amazon Attribution Clip 6 Market Strategy Clip 7 Campaign Clip 8 Facebook Ads Tracker Clip 9 Tracking Conversion Clip 10 Customer Journey Clip 11 Seller Lack of Knowledge Clip 12 Conversion When Warmed Up Clip 13 Tips and Recommendation Clip 14 Personal Challenges Clip 15 Yev Contact Details Things we mention in episode 20 of SRT: Ad Espresso: https://adespresso.com/ Airtable: https://airtable.com/ Amazon Seller University: https://www.youtube.com/channel/UCUG5BEHfTZXPLwSHl4NSy3Q Amazon Services: https://services.amazon.com/tutorials-and-training.html Facebook Business: https://www.facebook.com/business/tools/ads-manager Google Ads: https://ads.google.com/home/ Hootsuite: https://hootsuite.com/ Pinterest: https://www.pinterest.com/ Roger Hamel Facebook Page: https://www.facebook.com/public/Roger-Hamel Seller Central: https://sellercentral.amazon.com/ Shopify: https://www.shopify.com.ph/ Unstoppable FBA: http://unstoppablefba.com/ Vendor Central: https://vendorcentral.amazon.com Yev Marusenko Facebook Page: https://www.facebook.com/yevgeniy.marusenko Zontracker: https://www.zontracker.io/ Join us every Tuesday at 1PM PST for free amazon coaching and Q&A at https://sellerseo.com/seller-roundtable
We talk with Yev Marusenko on how to use Facebook ads and retargeting to take your Amazon business to the next level. (Part 1) Clip 1 Yev Introduction Clip 2 Start SaaS Clip 3 Previous Job Clip 4 Changes Clip 5 Amazon Attribution Clip 6 Market Strategy Clip 7 Campaign Clip 8 Facebook Ads Tracker Clip 9 Tracking Conversion Clip 10 Customer Journey Clip 11 Seller Lack of Knowledge Clip 12 Conversion When Warmed Up Clip 13 Tips and Recommendation Clip 14 Personal Challenges Clip 15 Yev Contact Details Things we mention in episode 20 of SRT: Ad Espresso: https://adespresso.com/ Airtable: https://airtable.com/ Amazon Seller University: https://www.youtube.com/channel/UCUG5BEHfTZXPLwSHl4NSy3Q Amazon Services: https://services.amazon.com/tutorials-and-training.html Facebook Business: https://www.facebook.com/business/tools/ads-manager Google Ads: https://ads.google.com/home/ Hootsuite: https://hootsuite.com/ Pinterest: https://www.pinterest.com/ Roger Hamel Facebook Page: https://www.facebook.com/public/Roger-Hamel Seller Central: https://sellercentral.amazon.com/ Shopify: https://www.shopify.com.ph/ Unstoppable FBA: http://unstoppablefba.com/ Vendor Central: https://vendorcentral.amazon.com Yev Marusenko Facebook Page: https://www.facebook.com/yevgeniy.marusenko Zontracker: https://www.zontracker.io/ Join us every Tuesday at 1PM PST for free amazon coaching and Q&A at https://sellerseo.com/seller-roundtable
We talk with Yev Marusenko on how to use Facebook ads and retargeting to take your Amazon business to the […] The post Using Facebook Ads To Dominate Amazon – Yev Marusenko (Part 2) appeared first on Seller Round Table - Amazon FBA Podcast.
We talk with Yev Marusenko on how to use Facebook ads and retargeting to take your Amazon business to the […] The post Using Facebook Ads To Dominate Amazon – Yev Marusenko (Part 1) appeared first on Seller Round Table - Amazon FBA Podcast.
Yev Marusenko and I discuss different funnel strategies for Amazon sellers as well as has his software which tracks Amazon Sales back to Facebook advertising. Shownotes can be found on www.womenonamazon.com/12 Information on the Implimentation Workshop for Chatbots can be found at www.womenonamazon/chatbots Please come join our private Facebook Group - just search for Women on Amazon
Yev Marusenko from ZonTracker gives us the lowdown on what’s happening with the much talked about throttle by the mothership.
Today's episode is about really rigorous data based approach to social media advertising. Tev Marusenko, PhD, takes a very academic approach to data collection, integration and management he shares the tactics he's used in his own business endeavours. Key Takeaways [6:07] Max introduces DOCTOR Yev Marusenko, and asks him to talk a bit about himself. [8:59] After getting his PhD, Yev opted for a career change from theoretical academia to marketing and it turns out there are many transversal skills. [13:00] Establishing a brand and then marketing or building the brand by testing? Heroclip had huge growth goals and that required both approaches at once. First, you need branding so: branding strategy sessions! Heroclip is a carabiner, it could have been sold just as a carabiner— mind the competition! — but it already looked different so they spend a great deal of time thinking about what it actually does and how it differs for the customer. Reading branding books, articles, workshops and knowledge sharing. Second comes the testing, integration and data management and that's more of a word by word process of tweaking and iterating. Brand optimization [20:28] Yev explains how he sets up a data collection campaign. Your metrics require variety: you need to test a sizable sample to test (10 taglines for example) and you will need to choose or more measurements (clicks, or shares, or comments, etc.) From there, Yev usually picks the top 10% regardless of performance and moves on to analysis. Which brand assets can you test? [25:45] What decides the brand assets that you can test? There are easier and harder ones to get at and generally, the harder assets to get data for are the ones that make the most difference. Easy (static elements): taglines, headlines, short form copy, images. When dealing with images, you have to consider 2 aspects: 1. The content to the image (logo, text, etc.) 2. Design aspect (border or no border, tilt, etc.) Hard (evolving elements): anything about the customer journey. Where do they go after clicking on your link, the order of the content they view, are they more analytical or emotional… this involves a lot of iteration. [29:00] Max emphasizes the importance of those evolving elements in brand building, typically people associate brand with static elements. Starting out with data testing [30:27] for someone who is new to Facebook ads, how do they integrate this kind of strategy? Don't get too overwhelmed: start with two customer touch points and practice your interpretation skills! Yev and Max discuss an example on testing website page click through and feature responses that answers two questions in one. [38:07] Yev created software that attributes sales to people and figures out how much they're spending with regards to how much you spent to bring them in. Zontracker does 3 things Amazon businesses can use: 1. Tracks the sales in Amazon coming from Facebook ads. 2. Pulls Amazon customer data into Facebook. 3. Optimize for Amazon purchases within Facebook. [47:12] Max signs off and invites listeners to connect with Yev on Facebook and LinkedIn! Mentioned in this episode Capitalism.com Max@brandbuilderstrategy.com
Today's episode is about really rigorous data based approach to social media advertising. Tev Marusenko, PhD, takes a very academic approach to data collection, integration and management he shares the tactics he's used in his own business endeavours. Key Takeaways [6:07] Max introduces DOCTOR Yev Marusenko, and asks him to talk a bit about himself. [8:59] After getting his PhD, Yev opted for a career change from theoretical academia to marketing and it turns out there are many transversal skills. [13:00] Establishing a brand and then marketing or building the brand by testing? Heroclip had huge growth goals and that required both approaches at once. First, you need branding so: branding strategy sessions! Heroclip is a carabiner, it could have been sold just as a carabiner— mind the competition! — but it already looked different so they spend a great deal of time thinking about what it actually does and how it differs for the customer. Reading branding books, articles, workshops and knowledge sharing. Second comes the testing, integration and data management and that's more of a word by word process of tweaking and iterating. Brand optimization [20:28] Yev explains how he sets up a data collection campaign. Your metrics require variety: you need to test a sizable sample to test (10 taglines for example) and you will need to choose or more measurements (clicks, or shares, or comments, etc.) From there, Yev usually picks the top 10% regardless of performance and moves on to analysis. Which brand assets can you test? [25:45] What decides the brand assets that you can test? There are easier and harder ones to get at and generally, the harder assets to get data for are the ones that make the most difference. Easy (static elements): taglines, headlines, short form copy, images. When dealing with images, you have to consider 2 aspects: 1. The content to the image (logo, text, etc.) 2. Design aspect (border or no border, tilt, etc.) Hard (evolving elements): anything about the customer journey. Where do they go after clicking on your link, the order of the content they view, are they more analytical or emotional… this involves a lot of iteration. [29:00] Max emphasizes the importance of those evolving elements in brand building, typically people associate brand with static elements. Starting out with data testing [30:27] for someone who is new to Facebook ads, how do they integrate this kind of strategy? Don't get too overwhelmed: start with two customer touch points and practice your interpretation skills! Yev and Max discuss an example on testing website page click through and feature responses that answers two questions in one. [38:07] Yev created software that attributes sales to people and figures out how much they're spending with regards to how much you spent to bring them in. Zontracker does 3 things Amazon businesses can use: 1. Tracks the sales in Amazon coming from Facebook ads. 2. Pulls Amazon customer data into Facebook. 3. Optimize for Amazon purchases within Facebook. [47:12] Max signs off and invites listeners to connect with Yev on Facebook and LinkedIn! Mentioned in this episode Capitalism.com Max@brandbuilderstrategy.com
Actualize Freedom | Amazon FBA with Danny Carlson | Private Label Ecommerce Selling on Amazon
Yev Marusenko built Hero Clip into a 7 figure company using Facebook Ads for Amazon FBA. Amazon Sellers are bombarded with so many ways to run Facebook Ads for Amazon products, what actually works? In this video, we go over the main strategies that are working right now, & DEEP into how to set up the right structure for your Facebook ads to boost Amazon sales.
Actualize Freedom | Amazon FBA with Danny Carlson | Private Label Ecommerce Selling on Amazon
The best benefit of digital marketing is the ability to scale and spread your brand message to a large audience. On today’s episode, Steve introduces Yev Marusenko. Dr. Yevgeniy "Yev" Marusenko received his Ph.D. from Arizona State University as the first ever graduate from the new Environmental Life Sciences program. He is also the director of E-commerce and growth analytics at Heroclip. Here are more awesome things in this episode: Different marketing techniques in top platforms such as Facebook, Google and Amazon. Branding and marketing strategies for E-commerce businesses And the five methods of tracking and placing advertisements that convert into sales and profit. So put on your headphones and learn how you can too can bring your business to a whole new level using different digital marketing tools and strategies. Welcome to the Awesomers.com podcast. If you love to learn and if you're motivated to expand your mind and heck if you desire to break through those traditional paradigms and find your own version of success, you are in the right place. Awesomers around the world are on a journey to improve their lives and the lives of those around them. We believe in paying it forward and we fundamentally try to live up to the great Zig Ziglar quote where he said, "You can have everything in your life you want if you help enough other people get what they want." It doesn't matter where you came from. It only matters where you're going. My name is Steve Simonson and I hope that you will join me on this Awesomer journey. SPONSOR ADVERTISEMENT If you're launching a new product manufactured in China, you will need professional high-resolution Amazon ready photographs. Because Symo Global has a team of professionals in China, you will oftentimes receive your listing photographs before your product even leaves the country. This streamlined process will save you the time money and energy needed to concentrate on marketing and other creative content strategies before your item is in stock and ready for sale. Visit SymoGlobal.com to learn more. Because a picture should be worth one thousand keywords. You're listening to the Awesomers podcast. Steve: This is episode 17 of the Awesomers podcast we're thrilled to have you with us today remember as always you can find the show notes at Awesomers.com/17. That's Awesomers.com/17. 01:30 (Steve introduces today’s guest, Yev Marusenko) Steve: Now today my special guest is Yev Marusenko and I hope I got that right, Yev I know I’ll try for perfection, but I'll give it another go here in a minute. Yev went from being a scientist to an entrepreneur which is a unique experience. He left his academic career as an Ecologist and sustainability expert and began trying to crack the Facebook advertising code as well as the Amazon algorithm and all things about marketing. Using his PhD knowledge of experimental testing and data analysis, he is the director of E-commerce and growth analytics at Heroclip. A hyper growth startup company changing the way you carry your stuff. This was featured on the ESPN gear we love spot the Heroclip very cool little products, so kudos to Yev and the team. Yev is frequently invited to present in private mastermind groups including Catalyst88.com mastermind group which is an exclusive 25,000 a year group of brilliant entrepreneurs and he was invited to speak there and show what's working including relevant case studies on how brands can go from spending a hundred dollars a day to over a thousand dollars
In this episode, I interview successful analytics & traffic generation expert, Yev Marusenko. Yev is heavily focused on the behind-the-scenes aspects of what it takes to build a brand, business or empire and has helped develop a business in that world. Recently (after this interview took place), I learned the Yev and his team helped […]