The Professor's Podcast by Howard Thai

If you are searching for cutting edge “tricks” that are instrumental for your Amazon business, then Brendan Morris is the guy to connect to. Brendan has bought and sold several companies that he grew using an arsenal of strategies and processes. He will take you by the hand and walk you through his most elusive and game changing strategies that drastically increase sales. He will brew you the perfect blend of external traffic sources with the end goal of landing in that sweet spot of what Amazon is looking for of that perfect conversion rate. Listen to Brendan in this episode, and catch him speak live on the Elite Innovators Mastermind. Special Guest: Brendan Morris.

Launching & ranking on Amazon is no ordinary feat, but with the right strategies and a great work ethic it can definitely be done. Here to tell you more tips and tricks on Amazon launch & ranking, we have Leo Sgovio, The Italian Stallion, an innovative researcher, who solves problems through innovation and automation. He has been in the digital marketing space with over 10 years of experience, and has been on a lot of Howard's in-person masterminds and was once unanimously awarded as top speaker. This time, he'll unveil the inner workings of systems and strategies that defy A9. Special Guest: Leo Sgovio.

Matt Altman, "The Supplement King", has returned to The Professor's Podcast, and he is also one of the speakers in the upcoming Elite Innovator's Mastermind. Matt has literally electrified people every single time he's spoken, and the the tips and tricks that he gives about his businesses has definitely made us all wiser. He's so good in the industry that investment firms throw money at him so he could geometrically multiply the sales of more than a hundred acquired companies and accounts. From focusing on end-to-end optimization, to innovation and fulfillment, to content optimization, advertising and analytics, Matt Altman knows all too well. He is ready to share the top strategies that are sure to work. Special Guest: Matt Altman.

The defending champion has returned! Kory Alden will return once again to the Elite Innovator's Mastermind, where he'll have a chance at defending his title. Last time around, Kory taught all of the attendees how he consistently converts by using basic funnels and marketing principles with automation. He even gave SOPs and the exact blueprints! Kory has been an underground pioneer of review acquisition methods, and now he's sharing more tricks up his sleeve. His keynote will definitely be a combination of inspiration and actionable strategies that you can put to use immediately. It is guaranteed to have at least one powerful, useful strategy for 2021 and beyond that you don't want to miss! Special Guest: Kory Alden.

Advertising is constantly changing within the Amazon industry with the constant release of new roll-outs. Even full-time managers can be overwhelmed with these new rollouts and cannot keep up. In this episode, we have advertising guru, Destaney Wishon, who has been managing Amazon advertising campaigns for over five years with an annual ad spend of $70 million. She is no stranger to keeping up-to-date with new trends or scaling existing strategies and has worked with the largest selling brands on the platform with over millions of dollars in sales. Tune into this episode if you want tips straight from someone who's seen it all! Special Guest: Destaney Wishon.

If you want to succeed in marketplaces like Amazon, outside traffic right now is everything. The best way to get Amazon to really take attention or focus attention on your product is by driving traffic to the platform. In this episode, we have Tim Jordan, known to provide the best outside-the-box training and growth strategies for Amazon sellers, shares his insights especially on external traffic. Tim certainly has tremendous wisdom in differentiating the methods that work, as well as the ones that don't. Special Guest: Tim Jordan.

It has been an entire year and a half since we had the community together in person for our mastermind. But, finally WE'RE BACK! We're going to be live and in-person at Elite Innovators this October 4 & 5th in Vegas! In this episode, we are joined by Maor Benaim, one the speakers in the upcoming mastermind. Tune in as Maor, the Wolf in digital marketing, shares his authentic media buying knowledge combined with his entrepreneurial skills to help businesses and his team crack and maximize campaigns on every platform. Special Guest: Maor Benaim.

In this episode, coming from a slightly different background, we have a very interesting guest who is not an Amazon seller. Instead, he is a specialist on mergers and acquisition spaces. Taliesen Hollywood is a M&A consultant who has expertise in business valuation and acquisition. He also specializes in e-commerce in the M&A space, particularly for Amazon businesses. Tal certainly has a lot to talk about regarding the Amazon marketplace of buying and selling businesses on Amazon, and he is here to show us how to get the best price for our Amazon businesses. Special Guest: Taliesen Hollywood.

Here to tell his wild Amazon ride from the ground up, is Matt Altman, a $150 million USD seller. He started around 2010 with textbooks and retail arbitrage for 3 to 4 years, building up some cash flow to get into importing from China. Then, he got into health and personal care, a lot of like patented products, and supplements, which is still his niche until this day, making $150 million USD. Because of that, Matt Altman is known as "The Supplement King". He's so good in the supplement industry that investment firms throw money at him so he could geometrically multiply the sales of acquired companies. In this episode, we get to listen and learn from Matt's experience and discover his ways and strategies of reaching the $150 million USD mark. Special Guest: Matt Altman.

Coming from the most hardcore marketing background, our guest, Zack Franklin is here to reveal his unique tricks and strategies for Amazon that allows him have better results than most people. He is an 8-figure Amazon seller and is known as the secret weapon of the Chinese e-commerce giants. Last year, he was focused on conversion rate optimization, Google shopping, Shopify, and just about anything that is off of Amazon. Zack is an expert when it comes to the affiliate marketing space. In this episode and on PPE3.0, Zack will uncover tons of crazy tricks that no one has discovered yet. Get ready to dig so deep into your competition with the best strategies and absolutely crush it on Amazon. Special Guest: Zack Franklin.

In this episode, we have a very special guest. He has been a PPE speaker before and people absolutely went crazy over his last speech at PPE 1.0. Because of that, we have brought him back! Tarik Berrada Hmima is an expert of delivering complex data-based solutions and is passionate about using technology to solve challenging business problems and building world-class AI-based tools. His agency helps both startups and large companies maximize profit from Amazon advertising using state of the art machine learning algorithms. Dive right in and learn more from Tarik, the certified AI specialist for PPC. Special Guest: Tarik Berrada.

This podcast episode is a very special one. For the first time ever, we have our first female guest and speaker on the Professor's Podcast and PPE3.0, Lana Pasciak. She is an 8-figure Amazon seller and she is the first female to reach the $20 million USD mark. Before Lana started her Amazon journey, she was a CPA for 15 years at the largest public accounting firm in the world. Because of that experience, she was able to leverage her business in a very strategic and successful manner, optimizing the structure for income tax purposes. In this episode, we will talk more about Lana's road to being the first female $20 million USD seller, and what are the secrets strategies in achieving that. Special Guest: Lana Pasciak.

If you think about the world of Amazon, sometimes it really feels like you're in a world full of alligators, and you'll have to fight them with the best strategies to defeat them and scale, improve and grow your business. One of these tactics is PPC, and in this episode, we have Lazar Zepinic, an Amazon PPC expert and one of top 100 Google advertisers in Northern Europe. Lazar, with 10 years of experience in this realm, has pretty much seen PPC. He has seen what it was before and how it has evolved into these machine learning and artificially intelligent PPC systems we have today. Lazar is part of an Amazon PPC consultant group and owns an Amazon agency with a team of 70 people. He has worked with 7-9 figure Amazon sellers and has experience in optimizing multi-million accounts on both Seller Central and Amazon Advertising platforms. Tune in to find out more about the PPC guy and his experience with Amazon PPC. Special Guest: Lazar Zepinic.

With a wide variety of factors, from audience behaviors to advertising platforms, paid traffic generation can sometimes be a pain, and at times, it doesn't guarantee good results. But fear not, in this episode, the Professor has recruited the biggest and brightest talent in all of paid traffic. Dee Deng, co-founder and CEO of Right Hook Digital, an eCommerce growth & performance marketing agency is managing millions in ad spend for their growth clients all around Australia and the USA. Not only is he an expert on Amazon and Facebook, but multiple other social traffic sources and social paid search as well. His team has managed to help a client generate $2 million in paid traffic in just an hour. Tune in to learn more about Dee's journey and the inner mechanics of paid traffic. Special Guest: Dee Deng.

We have our foremost number one guest on this podcast. He is a return speaker who has spoken in both PPE 1.0 and PPE 2.0, and a lot of people just went bananas for the priceless information he has shared. He is constantly testing and constantly trying new things, and in this episode he is ready to talk about what he's been working on for the past three to four months. With a mind set in collecting data, analyzing data, and learning how to rank best on Amazon with the current actual conditions, with a world of data and algorithms at his fingertips, Anthony Lee is definitely an Amazon genius. Tune in as he has the power of articulating complex concepts and latest trends and insights in a clear way. Special Guest: Anthony Lee.

We are back with another set of The Professor's Podcast, this time filled with much more insights and action. Our episode guest, Ehud Segev, is a renowned super mentalist and author of two best selling Amazon books, 9 Steps to Influence and Secrets of the Voice. He started out selling these on Amazon, and few years later, he eventually ended up working with hundreds and hundreds of brands and generating hundreds of millions of dollars with all these brands combined. He merges his advanced knowledge in the subconscious mind with the world of marketing and business. Ehud is also an expert on video production for product listings and is very knowledgeable of the Amazon Live platform. In fact, his is the first channel to stream on the Amazon Live platform, and is currently one of streamers on it. Tune in to know more about Ehud's experience and expertise and discover what other tricks he has under his sleeve. Special Guest: Ehud Segev.

Whether you have your brand set up or are launching your first Amazon listing, you've got to think outside the box to be visible among online shoppers. One of the most effective ways to connect and reach out to your customers and funneling leads is through chatbots, and in this episode, the ManyChat King in the Amazon Universe, Paul Baron, will talk more about that. He will also talk about influencer marketing and branding through nano-influencers. Paul is a million-dollar Amazon seller and an expert consultant on Chatbot marketing automation. He does speaking engagements around the world and teaches Messenger marketing automation strategies which leverage ManyChat for product launching, ranking, list building, and review-generation to Amazon and eCommerce sellers. Special Guest: Paul Baron.

With the increasing number of sellers joining Amazon, ranking number one is possible only for the fittest. You need to invest the time in new tools and hacks in order survive. In this episode, we have Yinon Shiryan, founder and owner of Quantify Ninja — a 360° set of ninja tools for Amazon Sellers. Yiron's passion for eCommerce and for software development met, grew, and resulted in a full blown integrated software service for professional Amazon sellers. And in this podcast episode, he will share how to step up your Amazon game through AI and machine learning. Special Guest: Yinon Shiryan.

Ranking on Amazon is no ordinary feat, but with the right strategies and a great work ethic it can definitely be done. Here to tell you more tips and tricks on Amazon ranking, we have Leo Sgovio, an innovative researcher, who solves problems through innovation and automation. Leo has been on a lot of Howard's $13,000 in-person masterminds and was once unanimously awarded as top speaker as he wowed the crowd with the most amazing information. He is well-versed when it comes to understanding e-commerce and how the search engines have been optimized for rankings conversions. Also, he enjoys problem solving through automations so that it can be scalable. In this podcast, he'll unveil the inner workings of systems and strategies. Special Guest: Leo Sgovio.

The guest we have on this podcast is going to be a return speaker as a lot of the things that he did in the actual first mastermind were highly coveted information that people just went bananas for. Everybody that basically went to the first mastermind wants to hear what this guy has to say, because he's constantly testing, and constantly trying new things. Anthony Lee is a genius in collecting data, analyzing data, and then learning how to rank best on Amazon with the current actual conditions on Amazon. And in this episode, we are going to learn more about that. Special Guest: Anthony Lee.

The Professor, Howard Thai, has managed to wrangle up this underground dynamic duo of legendary Amazon sellers to speak in this podcast episode. Patrick Nies and Jeremy Riechers are $50 million dollar Amazon sellers, who belong to just a three-person team, doing all the crazy marketing, all the logistics and all the counting in the Amazon business. In just one day, they were able to get $1 million in sales! How did they achieve that? What are the tricks? Tune in to this episode of the Professor's Podcast. Special Guests: Jeremy Riechers and Patrick Nies .

Are you ready to dive deep into some strategies and tactics that experts are using on Amazon right now that is crushing it in 2020 and beyond? Our special guest, Yev Marusenko's cross-disciplinary perspective empowers the online presence of a business. With his years of experience in the actual Amazon community, he's doing things that no one else has thought of doing. He is the founder of a tool called ZonTracker, which is currently used by many sellers and experts. And in this podcast episode, Yev will be discussing more about leveraging integrations, data algorithms, and ad trackings to amplify and rank in Amazon. Special Guest: Yev Marusenko.

Don Wilder is one of the underground people that don't usually speak and say too much, but he is definitely an expert in the field that we brought him to speak about. Today, he is going aboveboard to share some insights and tips in this podcast, as well as, in the Second Ever Annual Professor's Pandemic Event. In this episode, Don talks about how he has done over $2 million of fundraising on crowdfunding campaigns and launched physical products into the market. Special Guest: Don Wilder.

Most of you tuning in have probably used chatbots, and chatbots can be a great tool for Amazon sellers. Our episode guest, Paul Harvey, definitely knows his stuff when it comes to chatbots. He has established his own chatbot platform wherein he can just launch and scale using chatbots without all the hassle. Paul has a long history of selling on Amazon and of helping sellers sell better on Amazon. And in this episode, he is going to tell us a little bit more about some of the projects he's working on, as well as, how we can optimize the use of chatbots and reap the benefits of this emerging technology. He will also share what we might expect him to speak about at the PPE 2.0. Special Guest: Paul Harvey.

Welcome to another season of the Professor's Podcast. Amidst this pandemic, it's kind of difficult, that's why we came up with the Professor's Pandemic live virtual events. The last one was a raging success. So stay tuned because we are about to have another again in November. In this second season of the Professor's Podcast, we will hear some insights from another set of speakers the Professor himself handpicked. In this episode, Paul Rafelson is going to touch on a little bit about the legal side of Amazon, which a lot of us have gotten tangled up with. There were people in the actual mastermind who mentioned getting trapped with millions of dollars in their account. Truly, there's a lot of other instances where people have gotten tangled up with Amazon, and Paul is an expert at helping you untangle that or kind of having a voice back. Special Guest: Paul Rafelson.

We are here with another handpicked speaker for the Professor's Pandemic event, Craig Romero, a 40-million dollar Amazon seller, to teach you the strategies and tactics used by underground sellers that are making around tens of millions of dollars a year. Howard was excited enough to go visit him down in the magical and mystical land of Texas, and until now, he still recalls how much money this guy makes on an annual basis. In this episode, he will share how he ranks his products, grows his products and brands, and selling it from start to finish.  Special Guest: Craig Romero.

Get ready and listen in to one of the handpicked speakers that Howard Thai traveled across the globe to find.  This gentleman, Norman Farrar, is no stranger to Amazon, and in fact, he's really no stranger to a lot of things. He has an expanded knowledge base of all sorts of things with products. From manufacturing and sourcing, to advertising and marketing, he has an experience on it. Norman also does a lot of ranking with a certain style that is different than other Amazon sellers. He does it through PR and the other blogs, working with press releases and rebates together. Stay tuned to find out more! Special Guest: Norman Farrar.

It's kind of hard to have like a really big seller to come on live to a virtual kind of mastermind because a lot of these big sellers really want to keep a very low profile. They don't really want people to know what they do in order to get that sales amount. But our very special guest, Travis Killian, has agreed to speak and come out almost of the true underground and actually reveal himself before all the people of what he is capable of and how he does it. Travis is one of Howard's clients and he's bringing about $50 million in sales. In this episode, we learn how he has done it.  Special Guest: Travis Killian.

Normally, when Howard sees people buying businesses or Amazon businesses, they don't actually know what they're doing, and a lot of them usually fail. This is because they are actually on like a mass scale where they are buying businesses, left and right, and they actually can't scale it. So for this podcast episode we have a very special guest to talk more about the value of Amazon businesses: Ken Kubec. Ken does a lot of purchasing of Amazon businesses or brands. He has analyzed over 500 Amazon businesses and purchased over 50. His company is doing great at valuing Amazon businesses, and now, they are acquiring five to 10 Amazon businesses a month. In this episode we learn more about Ken Kubec, his company, and his very interesting strategy on Amazon. Special Guest: Ken Kubec.

We got another special guest, as we're pretty much interviewing this group of sellers that were handpicked by the professor himself, Howard Thai, to speak at his first ever live online virtual mastermind, the Professor's Pandemic Event, which will be held at the end of June. As most Western sellers do not sell in Europe, our guest, Etienne Ameil, will give us insights on this and answer a lot of people's questions about selling in Europe. This is a big opportunity for many Amazon sellers and Etienne will talk about some of these opportunities and how to overcome the hurdles along the way. Special Guest: Etienne Ameil.

Howard Thai has become world renowned for searching the globe and finding sellers in the dark crevices of the world that we don't even know exists. Our guest, Shlomy Nidam, has really been underground and he's just been crushing it with his strategies and work ethic, in a tiny little corner in his part of the world, minding his own business, but making a ton of money with Amazon. He has a company called Nidam Communication with offices in Dallas, Texas in Bulgaria. He has tons of experience in buying and selling on Amazon, and he will explain further in this podcast.  Special Guest: Shlomy Nidam.

Howard is always combing the globe to find the best of the best at Amazon. In this episode, we've got a really special guest who has actually been to two of the previous events that Howard had, and he's pretty much also traveled the globe just to be the best of the best at what he actually does. This gentleman is Mark Casey, right from the Jewish community in the New York area. He has handled a ton of the biggest brands that you actually see on Amazon. He is definitely true hustler as he is actually out there testing and doing things himself. Tune in to learn more about his expertise and acquire tips in creating your own brand. Special Guest: Mark Casey.

When Howard sees some talent that would be very interesting for his masterminds and events, he remembers them. And for our guest today, Tarik Berrada, Howard was very interested in what he had to do, say, and what he's all about. In Amazon today, there is a new reality, a new frontier, and this guy is leading the forefront. The Professor would say that Tarik is among the leading top AI specialists for PPC. So we've got Amazon algorithms, traffic, and a bunch of other topics that we're going to jump into here with our special guest.  Special Guest: Tarik Berrada.

Howard, being the man, the myth, the legend, had traveled tirelessly across the entire globe looking to find the best of the best of Amazon. He's all over the place looking for these Amazon sellers, finding them in crazy corners across the world, and he always does it. Our special guest in this episode is a very interesting guy, not only because he is from Andorra, but also because he's one of the only guys in the field that does PR. He was also handpicked personally by Howard to be one of many actual speakers at his first-ever online virtual event called the Professor's Pandemic Event.  So in this episode, we will learn a little more about Shane Oglow and how he mastered using PR for Amazon Ranking. Special Guest: Shane Oglow.

Going back three years or so, I heard about this little software, TotallitiX, where it can actually kind of dissect the market share and stuff. Little did I know that I would randomly meet one of the guys behind this software development at an airport. Netzah Topaz is an expert on both the marketing and analytics side of Amazon. Not only can he talk with you about marketing, how to do it outside of Amazon and how to rank products, but he can also, help you build foundations on how to decide based on real and relevant data. In this podcast, we will know more about him and his experience in Amazon and learn even more about TotallitiX. Special Guest: Netzah Topaz.

The big question on this episode is, what are the smartest marketers on Amazon actually doing through this crisis in order to enrich their businesses in the next six to 18 months? That is the focus of today's talk. Our podcast guest is one of the brightest minds in all of Amazon. And, let's face it, he has to be because Howard handpicked this guy to speak at his all-new, brand-new, Professor's Pandemic Event. He was in Amazon since 2014, and still to this day, he's still involved and he's always predicting and analyzing algorithms. He's one of the smartest guys that lasted this long and truly become a seller, one of the big sellers on Amazon, Anthony Lee. Special Guest: Anthony Lee.

Welcome to our very first inaugural Professor's Podcast. This is the podcast of none other than the man, the myth, the legend, the professor, Howard Thai himself. In this podcast, we have our first special guest, George Meressa, a specialist on Amazon DSP. He will talk about how to target the right audiences through DSP and what other opportunities are there for Amazon Sellers. We also get a glimpse of what to expect on Howard's first-ever online mastermind, the first ever inaugural Professors' Pandemic Event or the PPE event. Let's tune in. Special Guest: George Meressa.