Podcasts about thrasio

Endlich wieder Tech Earnings!!! Wir sprechen über die Zahlen von ASML, Microsoft, Apple, Tesla und Meta. Davor erkunden wir, wie NVIDIA Chips nach China kommen. Danach gibts noch ein paar News. Entdecke die Angebote unserer Werbepartner auf doppelgaenger.io/werbung. Vielen Dank! Philipp Glöckler und Philipp Klöckner sprechen heute über: (00:00:00) NVIDIA Exporte (00:17:15) Mistral (00:19:00) OpenAI (00:24:35) ASML (00:30:10) Microsoft (00:32:20) Apple (00:33:30) Tesla (00:39:00) Thrasio (00:40:30) Meta (00:47:10) Schulden von X (01:00:00) SBF (01:03:05) SpaceX (01:04:20) Norwegen Shownotes NVIDIA hat im letzten Quartal Chips im Wert von 7,7 Milliarden Dollar nach Singapur exportiert LinkedIn Das geheime Netzwerk, das Nvidia-Chips nach China schmuggelt WSJ Nvidias KI-Chip-Schmuggel nach China wird zu einer Industrie The Information OpenAI in Gesprächen über eine riesige Investitionsrunde, die das Unternehmen mit bis zu 300 Milliarden Dollar bewertet WSJ Die Eltern von Sam Bankman-Fried erwägen eine Begnadigung ihres Sohnes durch Trump Bloomberg Russischer Oligarch hielt Anteile an Musks SpaceX über einen Trust, während er sanktioniert wurde Bloomberg Norwegens Vermögensfonds meldet Rekordgewinne. Er ist jetzt 319.900 Dollar pro Bürger wert. Sherwood

Alex Yale, began his professional journey in M&A and strategy at Deloitte Consulting. Seeking new challenges, he moved into the tech sector, initially joining a small tech company that was later acquired by AT&T. He then transitioned to a partnerships role at META (formerly Facebook), where he spent six years in various partnerships and sales leadership positions.After his tenure at META, Alex and his family relocated to Boston, where he joined Thrasio, the largest Amazon FBA aggregator. As the General Manager of Angry Orange, Thrasio's most successful brand, he expanded the pet cleaning product line into major brick-and-mortar retailers such as Target, Petsmart, and Walmart.Driven by entrepreneurial spirit, Alex eventually started his own brand, Uncle Todd's, specializing in home cleaning and maintenance products. He also acquired Flip-It Cap, a former Shark Tank brand. Alex now successfully manages both eCommerce businesses, which operate across multiple channels, including an upcoming in-store launch at Walmart.Highlight Bullets> Here's a glimpse of what you would learn…. Importance of retail diversification in e-commerce.Strategies for expanding sales channels beyond online platforms.The impact of changing market dynamics on e-commerce businesses.Insights from mergers and acquisitions and corporate strategy in e-commerce.The significance of product quality in building successful brands.Approaches to launching products on Amazon as a testing ground for retail.The role of packaging and presentation in consumer expectations.Pricing strategies and margin differences between e-commerce and retail.Challenges of entering retail, including securing shelf space and longer sales cycles.The necessity of continuous innovation and adaptation to maintain retail presence.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Alex Yale, owner of Uncle Todd's and Flip It Cap. They discuss the importance of retail diversification and maintaining high product quality in the evolving e-commerce landscape. Alex shares his background in M&A and strategy from Deloitte and Meta, and his journey into e-commerce. He emphasizes the need for a strong product-market fit on Amazon before expanding into retail, and the significance of strategic relationships with major retailers. This episode offers valuable insights for seven-figure business owners aiming to scale to eight figures and beyond.Here are the 3 action items that Josh identified from this episode:Action Item #1: Leverage Amazon as a Testing Ground for Retail Expansion:Use Amazon to validate your product-market fit by analyzing reviews, sales data, and customer feedback. This provides proof of concept and helps refine your product before pitching to retail buyers.Action Item #2: Present a Compelling Case to Retail Buyers with Data and Differentiation: When approaching retailers, provide strong sales data and highlight your product's unique selling points. Demonstrate how it fills gaps in their product lineup and aligns with their customer base.Action Item #3: Design Retail-Ready Packaging to Capture Attention on Shelves:Invest in packaging that is not only durable but also visually appealing in a retail environment. Ensure it communicates the product's benefits clearly to stand out from competitors.Resources mentioned in this episode:Helium 10Jungle ScoutSeller SpriteAmazonChatGPTEndurance: Shackleton's Incredible Voyage by Alfred LansingHow I Built This with Guy RazLinkedInUncle Todd'sFlip It CapAngry OrangeSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com

Building a Full-Funnel DSP Strategy For Amazon Sellers   Danny welcomes Sam Lee, an Amazon DSP expert with years of experience at companies like Thrasio. Sam provides insights into the Amazon DSP (Demand Side Platform), a less accessible yet powerful tool compared to Amazon's PPC. DSP allows for advanced targeting using Amazon's first-party data, perfect for those ready to expand beyond traditional ad methods. Danny and Sam dive into the essentials of DSP, covering campaign structures, targeting methods, and common pitfalls that many brands face when venturing into DSP.   What is Amazon DSP? Sam explains that Amazon DSP is different from traditional Amazon PPC in accessibility and functionality:   Barrier to Entry: DSP isn't as easy to access as Seller Central; it requires Amazon-approved agencies or meeting certain spend thresholds. Initial Challenges: Early misuse led to its reputation issues, as many advertisers applied blanket strategies, not optimizing DSP for unique brand/product needs.   Building the Full Funnel Sam emphasizes a strategic approach to DSP that adapts to product price points and buying cycles, avoiding a one-size-fits-all approach:   Understanding Customer Journey: Higher-priced products require longer consideration windows, so retargeting timelines should vary. Tailoring Campaigns by Product Type: A $10 product doesn't need a 30-day retargeting window, while a $200 product may need up to 45 days to properly engage the audience.   Key Metrics for Success in DSP To evaluate DSP campaign effectiveness, Sam discusses focusing on core metrics:   Return on Ad Spend (ROAS) and Total ROAS as primary performance indicators. Effective Cost Per Detail Page View: Lower costs (below $1) signal efficient DSP campaigns, with top performers achieving $0.50 or less. Percent of Purchases New-to-Brand: Indicates how well DSP attracts fresh customers, avoiding retargeting those already inclined to purchase.   Sam highlights Amazon Marketing Cloud (AMC) as a tool to monitor customer touchpoints in the purchase path, offering more transparency into DSP's role in converting new users.   DSP Budgeting Insights One misconception Sam dispels is that DSP requires excessive budgets to yield results:   Optimal Spend Range: While larger budgets provide more data for refinement, DSP can still be tested effectively at lower levels if PPC campaigns are fully maximized first. Synergy Between PPC and DSP: He advises investing as much as possible into PPC until returns diminish, then strategically layering DSP to further boost conversions.   Evaluating DSP Managers When hiring or assessing a DSP manager, Sam recommends looking for these critical skills:   Sales Deduplication Knowledge: A solid understanding of deduplicating sales between DSP and PPC, often through merchant tokens, which ensure accurate attribution. Customized Campaign Strategy: Effective DSP managers tailor retargeting windows and budgets based on product price points and sales cycles, avoiding generic settings. Expertise with Streaming and Video Ads: Familiarity with OLV (Online Video) and Streaming TV (OTT) can add value to campaigns, especially for brand awareness.   Streaming TV and Online Video (OLV) Advertising Sam and Danny discuss the advantages of Streaming TV (OTT) and Online Video (OLV) as part of DSP's offerings:   OTT vs. OLV: OTT, or Over-the-Top Media, is a more premium option, placing ads on streaming platforms like Hulu and Prime Video, while OLV covers a broader online space (e.g., ads between games or online content). Use Cases: Streaming ads are highly effective for certain brands but come with higher costs, while OLV offers a budget-friendly alternative for brands targeting broader, online-savvy audiences.   DSP for Non-Amazon Sellers One of the most forward-thinking DSP strategies involves leveraging Amazon's first-party data for external brands:   Application for Non-Amazon Sellers: Brands not selling on Amazon, like car companies or public services, can still use DSP to target potential customers based on Amazon's deep data insights. Geotargeting and Demographics: For example, public transit services like LA Metro have used DSP to target specific areas, showing the versatile applications of DSP data.   The Role of DSP in Amazon's Search and Ranking Algorithm Sam shares advanced insights on how DSP impacts Amazon's ranking system through behavioral targeting:   Bayesian Update System: Amazon's algorithm adapts based on live data (clicks, conversions), helping high-performing products “win” visibility quickly while demoting less successful items. Behavior-Driven Launch Strategy: For launches, a well-optimized DSP campaign can create significant early traction, contributing to better search rankings.   Common Pitfalls and Misconceptions in DSP Sam addresses frequent DSP errors that agencies and brands make:   Misleading Attribution: Lack of merchant tokens can lead to inflated success metrics, misleading clients on actual DSP effectiveness. Uniform Strategy Application: Applying the same retargeting window or budget across all campaigns, regardless of product type or target audience, can dilute DSP's impact.   Amazon as a Search Engine First Both Sam and Danny agree that Amazon's primary goal is search relevancy, driven by conversion rates and user experience:   SEO Principles on Amazon: Amazon prioritizes high-conversion products to ensure users find relevant, desirable items. Successful DSP campaigns enhance this by generating high-quality traffic. Cold Start Problem: New products face Amazon's cold-start challenges, where initial performance metrics determine future visibility. DSP's behavioral targeting can boost early sales velocity, easing this process.   Closing Thoughts Danny and Sam conclude by reinforcing Amazon's profit-centric nature, encouraging sellers to align with Amazon's goals to maximize DSP benefits. For sellers looking to experiment with DSP, Sam advises working with knowledgeable agencies or managers to avoid wasted spend and achieve incremental gains over PPC alone.   Reach Out to Sam Lee:   Company: Trivium Co. Contact: sam.lee@triviumco.com   Looking for a Free PPC Audit? https://www.databrill.com/

This week's episode is for the business finance and idea nerds. We're joined this week in a business breakdown session with Alexej Pikovsky of Alphawellbrands.com. Alexej raised 4MIL to build a CBD marketplace. They were forced to pivot and have currently acquired an Amazon FBA brand and started up a success agency in the process, the combined revenue of both is on track to be over 4MIL this year. We'll dig into the Peter Paul problem– how to choose where to focus your energy when you have multiple businesses? We'll also cover his perspective on what happened in the Amazon aggregator space. How did so much capital implode so quickly? (Thrasio raised 3 Billion dollars and provided exits to many TMBA listeners). Is there room for smaller roll-ups that work in 2024? Takeaways ● ● Transition from a CBD marketplace to an SEO agency and FBA brand. ● The aggregator model faced significant challenges post-COVID. ● Many D2C brands are struggling with profitability and valuation. ● Acquiring the scented candles brand was a strategic move in a declining market. ● The agency provides valuable insights but distracts from brand focus. ● Investor relations are crucial for long-term success and exit strategies. ● The e-commerce landscape is evolving, requiring new strategies for success. ● The agency's role in the overall business strategy is under review. ● Future growth may depend on focusing solely on the brand. Useful links: Access our free business resources (https://tropicalmba.com/subscribe) Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Coaching for $250K+ founders (https://dynamitecircle.com/dc-accelerator) Community for 1M+ founders (https://dynamitecircle.com/dc-black) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Lucy Bella Simkins, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: “The 4 Most Eye-Opening Lessons I've Learned From My Coaching Clients” (https://tropicalmba.com/episodes/4-eye-opening-lessons) “You're Gonna Mess It Up The Way Everybody Messes It Up” (https://tropicalmba.com/episodes/everybody-messes-it-up) “When is my LTV good enough?” + Founder Mode for Bootstrappers (https://tropicalmba.com/episodes/ltv-good-enough) $100K MRR in 12 Months… Can They Do It? (https://tropicalmba.com/episodes/100k-mrr-12-months)

Unlock the secrets to e-commerce success with Billy Pecor and Luba Ilyasova, two industry veterans who have navigated the complexities of Amazon selling with remarkable prowess. Learn from Billy's inspiring transformation from coaching tennis to managing a $25 million portfolio at Thrasio, where his mastery of data analytics has driven success in an ever-changing landscape. Together with Luba, an expert in branding, discover the critical strategies that differentiate successful big brands from those that struggle on Amazon. Prepare to rethink your approach to digital shelf packaging and market segmentation as our guests share their insights on tackling the unique challenges of the sexual wellness space. With a keen focus on understanding your competitors—big brands, black hat users, or private label sellers—you'll gain practical tips for selecting the right strategies to emulate. Explore the significance of sharp visual differentiation in capturing the fast-paced attention of online shoppers and understand why brand recognition alone can't keep you afloat in the digital marketplace. Finally, grasp the future of e-commerce with a deep dive into Amazon's AI-driven tools like Comprehend and COSMO. Billy and Luba explain how these technologies can boost product relevance, combat manipulation tactics, and enhance your understanding of customer behavior. From innovative packaging strategies employed by Olay to the powerful impact of data-driven decision-making, this episode equips you with the knowledge to make your brand stand out in a fiercely competitive environment. Take advantage of this opportunity to elevate your Amazon-selling game with actionable insights from the experts. In episode 404 of the AM/PM Podcast, Kevin, Luba, and Billy discuss: 00:00 - E-Commerce Experts Share Insights 05:13 - Transition to E-Commerce Consulting and Operations 11:03 - Success Strategies for E-Commerce Sellers 16:56 - Strategic Shift Towards Amazon Brand Acquisition 19:08 - Digital Shelf Packaging Strategies for E-Commerce 21:59 - Packaging Differentiation in Retail and Online 25:04 - Packaging Strategy for Online Retail 25:36 - Innovative E-Commerce Packaging Strategy 29:00 - Brand Gating and Reselling Strategy 34:28 - Amazon SEO and Product Strategy Observations 37:27 - Amazon AI Improves Product Relevance 41:11 - Amazon Comprehend Discussion and Tutorial 43:34 - Amazon COSMO Strategy Insights 43:49 - Evolving Customer Filters in Mobile Shopping 49:34 - Amazon's Brand-Centric Strategy Shift 52:45 - Maximizing Amazon Sales With Innovative Tactics 53:11 - Kevin King's Words Of Wisdom

In dieser Classic-Episodehaben wir anlässlich des Prime Days etwas ganz Besonderes für dich: Mareike und Florian begrüßen gleich 5 hochkarätige Gäste aus dem Amazon PPC Universum. Unsere Gäste Ronny Marx von intomarkets, Christian Otto Kelm von Amalyze, Florian Vette von Movesell, Alexander Swade von Thrasio und Daniel Zemitzsch von Finc3 Commerce (heute Front Row) haben spannende Tipps und Tricks im Gepäck mit denen du als Seller oder Vendor beim diesjährigen Prime Day so richtig durchstarten kannst. Alle Themen der Episode im ÜberblickWas ist der Prime Day überhaupt? (00:59)Spezial Tipps zum Prime Day von Ronny Marx von intomarkets (04:39)Wie ordnen Mareike und Florian die Tipps von Ronny ein? (12:15)Spezial Tipps zum Prime Day von Christian Otto Kelm von Amalyze (14:55)Wie ordnen Mareike und Florian die Tipps von Otto ein? (24:36)Spezial Tipps zum Prime Day von Florian Vette von Movesell (29:19)Wie ordnen Mareike und Florian die Tipps von Florian ein? (36:23)Spezial Tipps zum Prime Day von Alexander Swade von Thrasio (40:00)Wie ordnen Mareike und Florian die Tipps von Alexander ein? (43:21)Spezial Tipps zum Prime Day von Daniel Zemitzsch von Finc3 Commerce (Front Row) (44:55)Wie ordnen Mareike und Florian die Tipps von Daniel ein? (54:55)Zusammenfassung & Dankeschön (56:48)Links & RessourcenVerkaufen beim Amazon Prime Day 2024Die wichtigsten Experten-Tipps für den Amazon Prime Day 2024Deine Zeit ist kostbar! Lehn dich zurück und lass das ADFERENCE Amazon PPC Tool für dich arbeiten.Fragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter adference.com/vitamin-aFür Fragen und Feedback schreibt uns gerne eine Mail an: vitamin-a@adference.com

On this week's Modern Retail Rundown, the staff discusses what May's slowdown of U.S. retail sales could mean for consumer spending -- and, in turn, the economy. Meanwhile, Amazon aggregator Thrasio lays out its comeback plan after filing for bankruptcy. Lastly, the team talks about updates at the subscription vitamin brand Care/of, which was acquired by Bayer in 2020.

The biggest news this week in E-commerce is that Thrasio, the biggest aggregator in online brands, is filing for bankruptcy after losing $3.4 billion.   What does this mean for you? Well it could mean that 2024 is the best time ever to build an E-commerce brand!   In this podcast I explain what real brand building looks like and what the largest Amazon aggregators who are losing billions have been doing wrong so you can avoid the same mistakes.   We're seeing better results than ever before inside The One Percent. Launches are selling out, and students are hitting record months over and over.    When you can build a loyal audience of customers who care about your brand, scaling up becomes easy.   To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at:   http://www.Capitalism.com/Million   Connect with me on Instagram at:   https://Instagram.com/RyanDanielMoran  

It's been a tough few years for roll-up companies, but Pattern Brands seems to have bucked the trend. The company -- which began as design agency Gin Lane and evolved into a portfolio of DTC brands including Open Spaces, Onsen and Gir -- raised a $25 million Series B in 2022 -- and has been slowly building out its portfolio ever since. While other roll-up players like Thrasio and Win Brands Group have faced major headwinds, Pattern has continued chugging along. Its co-founder and chief business officer Suze Dowling, who joined the Modern Retail Podcast this week, attributes this to the company's focus on its core consumer. "If you're working across seven brands in a portfolio, it is helpful to try and find what is the grounding force," Dowling said. This shopper is internally dubbed "Mia," and all of Pattern's brands -- including towel company Onsen and kitchen accessory maker Air -- target "those micro-moments of [Mia's] day, and how can we make them just a little bit more special," Dowling said. By having that focus on one type of shopper, Dowling said that Pattern has been able to remain grounded and focused. "I would challenge [the idea that] for some of the Amazon aggregators -- that also had 50 brands, 100 brands -- that they were able to find those same synergies in how they operated," she said. For now, Pattern has been focused on finding the right brands to buy -- as well as finding the best modes for growth. "I'm very excited and kind of gung-ho on trying to make sure we build some mass retail partnerships over the next 12 to 18 months," Dowling said.

Cubicle to Corner Office: The Ultimate Survival Guide to Your First Job! Mike Halpert is a product management executive with over 20 years of experience at technology firms such as Walmart ECommerce, Google and Thrasio. He has an MBA from the USC Marshall School of Business. In addition to his day job, Mike enjoys coaching and mentoring early career talent. Professionalism and soft skills are applicable whether you are in a Fortune 500 company or working for a small non-profit. These foundational skills ensure that everyone on your team is effective and accountable to each other to get the job done. More at - https://firstjoboutofcollege.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

We sit down with Joe to chat about how the finance functions helps to build operational efficiency and scale within organizations ranging from $50M - $2 billion in sales. Subscribe to https://dontvlookup.beehiiv.com/ to read more about our featured guests.

Listen up kiddies, and let Nick and Moiz tell you the story of ages past.  Back in their day, before you had to worry about finding a MAX-9 brochure sitting in the plane seat in front of you, you used to look forward to busting open the germ-covered pages of the Skymall catalog on plane flights. Where else could you order a ton of crap you never knew you needed? But Skymall, and the catalog disappeared. Now, Facebook catalog ads are determined to fill the void of flipping pages upon pages of products. Nik and Moiz dive into the nitty gritty details of why your DTC can't afford not to harness the power of Facebook catalog ads before explaining how to implement them the right way. Is it a smart move for your DTC? And just how much can they boost your ROAS? Then, the guys discuss if Klaivyo is becoming obsolete. With diminishing stock prices since the company IPO'd, is it possible the service is finally ending its stronghold over the DTC community?   Plus, Nik shares the top subscription stoppers that hinder customers from signing up for subscription services and later, he and Moiz tackle the Thrasio bankruptcy.    Give customers more choice—and save your margins—with Postscript CashBack. This is the better alternative to coupons. Offer customers a CashBack option anywhere you use a coupon—popups, welcome series, or over SMS and email. When customers select a store gift card for their CashBack option, they return to purchase multiple times and spend more. Postscript is the DTC darling of SMS for a reason—they're in the biz of making brands more money–more efficiently. Learn more at postscript.io/limited   00:01:14 - Effective Facebook Catalog Ads and Subscription Strategies 00:02:12 - Creating Effective Facebook Catalog Ads 00:16:32 - Klaviyo Doubles High-Paying Customers in 2023 00:27:24 - Overcoming Subscription Barriers in Marketing 00:32:29 - Why People Cancel Consumable Subscriptions 00:40:02 - Make Unsubscribing Easy for Customers 00:44:26 - E-commerce Aggregator Thrasio Declares Bankruptcy 00:52:21 - Klaviyo's Inventory Management Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ   And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz's most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma   Follow Moiz: Twitter: https://www.twitter.com/moizali

Unless you have been living under a rock, you must have heard about the Amazon aggregators/acquirers' recent struggles and the bust of their business model. In fact, Thrasio, the biggest aggregator, recently filed for Chapter 11 bankruptcy protection.But even though the aggregators bit off more than they could chew and bought businesses at sky-high valuations, the market for product companies is still active.In this episode, I have the cofounders of GW partners, Chris Shipferling and Jason Somerville, to talk about the market for product companies and how to maximize your business value all the way to exit. Their investment banking firm prepares product companies for optimal valuation and saleChris and Jason give an inside look at all the things buyers/acquirers are looking for in today's market to prepare your product company for an optimal valuation and sale.From focusing on certain sectors to understanding the pivotal shift from growth to profitability, we cover a lot of ground with all the steps you need to take to ensure a lucrative exit.If you're aiming for that ultimate wealth-creation event through the sale of your company, don't miss out on this episode!Key TakeawaysIntro (00:00)Current market trends and active sectors (01:13)Insights on M&A activities and market conditions (03:15)Amazon-centric businesses and valuation changes (05:13)GW Partners' unique approach to selling companies (10:04)The transition from Amazon-only to multi-channel strategies (16:42)What buyers look for in acquisition targets (23:01)Ideal client profile for GW Partners (29:11)Strategies for improving profitability (35:40)Predictions on market rationality and future trends (38:44)Additional ResourcesConnect with Chris and Jason- Website: Gw.partners- Chris Shipferling: https://www.linkedin.com/in/chrisshipferling/- Jason Somerville: https://www.linkedin.com/in/jason-somerville-7273b71a/---- Schedule a FREE consultation with the Ave7 team- Grab the FREE Amazon Seller Central Checklist- Get the book “The Amazon Jungle” book by Jason Boyce- Learn more about Avenue7Media----Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).Follow us on your favorite podcast platform so you never miss an episode!

Scott breaks down the latest news in the Amazon space. Learn his reactions to new FBA Fees and the details of Thrasio's Bankruptcy Filing. Plus, some funny takes on the 17 people you will meet at the Prosper event. Episode Notes: 00:35 - Podcast Coverage01:15 - Prosper Update and Scott's Favorite Audience02:50 - The 17 People you will meet @ Prosper03:15 - The Event Season04:30 - Natural Products Expo West 202405:45 - SmartScout Expo West Brand Report07:05 - Thrasio Bankruptcy09:55 - Tweets about Thrasio's Bankrupt10:15 - Optimizing FBA Fees Email: scott@smartscout.com Related Post: Fulfillment Fee (FBA Fulfillment Fee)

As a CMO, what if you could get validation for your product before the launch? How much easier would your job be if you could validate which direction you're going to take to make sure it's a product that has a competitive edge and a product that consumers want without spending a couple of hundred grand? Listen to Justin Chen, Co-founder of PickFu, as he discusses how brands like Thrasio are doing excellent, budget-friendly consumer research-led product design. Show NotesConnect With: Justin Chen: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today on our show:Shopify GMV closing in on AmazonMacy's announces a new visionAmazon aggregator Thrasio declares bankruptcyKlaviyo reports 2023 Q4 earningsAnd finally, The Investor Minute, which contains 5 items this week from the world of venture capital, acquisitions, and IPOs.https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly

This week's Modern Retail Rundown includes a breakdown of Thrasio's bankruptcy protection filing and the future of the Amazon aggregator's business model. Additionally, Warby Parker wants to eventually open 900 stores as the digitally-native brand has leaned on physical retail for growth. Last, we chat about Celsius Drinks' milestone of becoming a billion billion-dollar energy drink company.

Welcome to the Radcast, your weekly source for the latest insights and discussions on marketing and business news. In this episode, Ryan Alford and Chris Hansen discuss various topics including cryptocurrency, dynamic pricing at Wendy's, top-valued e-commerce startups, the economy, Rockstar Energy Drink's scientific claim, Apple's abandoned electric vehicle project, and Gatorade's unflavored water.TakeawaysCryptocurrency continues to gain popularity, with Bitcoin breaking $60,000 and big institutions offering Bitcoin and ETFs.Wendy's plans to introduce dynamic pricing on its menu, allowing prices to fluctuate throughout the day based on demand.Fanatics is the most valuable e-commerce startup, followed by GoPuff, Fair, Thrasio, and Skims.The hosts discuss their predictions about the economy and how it has defied recession fears.Rockstar Energy Drink launches a campaign and claims to deliver sustained energy for up to five hours.Apple has officially ended its plans to build a self-driving electric car.Gatorade expands its product line with Gatorade water, its first unflavored water product.Introduction02:06Crypto and Tails from the Crypt05:23Wendy's Dynamic Pricing09:16Top Valued E-commerce Startups14:27Predicting the Economy15:24Rockstar Energy Drink's Scientific Claim21:38Gatorade's Unflavored Water23:31 If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.theradcast.com. Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast.

Ranjan Roy from Margins is back for our weekly discussion of the latest tech news. We cover 1) Elon Musk suing OpenAI for breaching its founding agreement 2) What can Musk accomplish with the lawsuit 3) The SEC looks into OpenAI's conduct 4) Microsoft funds OpenAI competition MistralAI 5) Does OpenAi's chaos make Google look good? 6) The chaos inside Google's organization that led to its Gemini 7) Is Sundar Pichai the right leader for Google? 8) The death of the Apple car 9) Apple's generative AI potential 10) Apple's attempt to acquire Bing 11) Amazon aggregator and Covid darling Thrasio goes bankrupt 12) AI Willy Wonka --- Enjoying Big Technology Podcast? Please rate us five stars ⭐⭐⭐⭐⭐ in your podcast app of choice. Want a discount for Big Technology Premium? Here's 40% off for the first year: https://tinyurl.com/bigtechnology Questions? Feedback? Write to: bigtechnologypodcast@gmail.com

We're back with another episode of Group Chat News covering all the stories you need to hear including Sean "Diddy" Combs has been hit by another sexual assault lawsuit,Top Amazon aggregator Thrasio files for bankruptcy, Saudi sovereign wealth fund to partner with men's tennis tour, Wendy's says it won't do 'surge pricing' after all, backtracking after a backlash, Why airlines are raising baggage fees — and charging you more at the airport, Macy's to close 150 more stores in 3 years, Klarna's AI customer support agent is able to handle 2/3rd of the requests by itself and of course WINNERS LOSERS CONTENT   Connect with Group Chat! Watch The Pod #1 Newsletter In The World For The Gram Tweet With Us Exclusive Facebook Content We're @groupchatpod on Snapchat    

We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. TikTok Shop listings are surfacing on Google Shopping https://www.modernretail.co/technology/tiktok-shop-listings-are-surfacing-on-google-shopping/ New Feature: Now advertisers can convert high-performing Posts into Sponsored Brand Ads. https://www.linkedin.com/feed/update/urn:li:activity:7166461642057142272/ Chinese TikTok experts are teaching Americans how to sell https://restofworld.org/2024/china-livestream-studios-train-tiktok-influencers-in-us/ Top Amazon aggregator Thrasio files for bankruptcy https://www.cnbc.com/2024/02/28/top-amazon-aggregator-thrasio-files-for-bankruptcy.html Monthly Fees May Be Coming to Etsy https://www.ecommercebytes.com/2024/02/25/monthly-fees-may-be-coming-to-etsy/ The episode continues to buzz with discussions around the benefits of the Helium 10 Elite program, including expert training and exclusive networking events. Plus, don't miss out on the insider scoop about Helium 10's new feature enabling price adjustments directly from the Insights Dashboard. We also encourage our community of Spanish and German speakers to connect through upcoming networking calls, ensuring a global touch to our Amazon selling conversation. Tune in for these fascinating updates and more, as we provide sellers with the tools and knowledge to thrive in the ever-evolving world of online commerce. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:10 - TikTok Shop On Google 02:47 - Amazon Posts > SB Ads 03:50 - TikTok Live Streaming 07:46 - Thrasio Bankrupt 09:23 - New Etsy Seller Fee? 10:10 - Join Helium 10 Elite 11:06 - Spanish Networking Calls 11:47 - German Networking Calls 12:00 - New Feature Alerts 15:04 - Pro Training Tip: Reverse-Engineer Your Competitor's PPC Strategy ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: TikTok shop listings showing up in Google results. Amazon posts can be now made into sponsor brand ads. The most famous Amazon aggregator has filed for bankruptcy. These stories and more on this week's Weekly Buzz. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the series sellers podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown on all the news stories and goings on in the Amazon, Walmart, e-commerce world and we also let you know what new tools that Helium 10 has released. And we also give you a training tip of the week that'll give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing For two weeks in a row now. Not too many articles, couple of big ones out there, a couple of interesting ones for sure. We're gonna hop right into it, but make sure to stay to the end. We got a really cool training tip from Shivali and we also have a pretty cool new feature update from Helium 10.   Bradley Sutton: So let's go ahead and go into the first article here, and this is from Modern Retail and it's entitled TikTok Shop Listings are surfacing on Google Shopping, right? Have you seen that in Google? This article talks about how listings from TikTok Shop have begun to pop up in Google Shopping, especially results for beauty and skincare products. So, through Google searches for trendy beauty products like Nail Art or Dior Lip Oil, dup results now feature links that go directly to smaller sellers on TikTok Shop, and the actual TikTok team did confirm that this is something that TikTok is dabbling in. Now this, to me, was a little bit interesting because you know, like traditional keyword research tools, you know, like Helium 10 for Amazon, don't necessarily like, don't have as much oomph. Right For TikTok Shop because it relies on so much virality, right, TikTok? You know kind of like influencers are the ones who have like these viral posts and that's what sends tons of traffic to videos. You know it's not like oh, let me get to page one for a certain hashtag on TikTok, right For TikTok Shop. But this could be interesting Depending on how Google is indexing some of these products and how TikTok Shop is integrating. Now, all of a sudden, it could open up a new thing for keyword research on TikTok Shop so you can get some maybe outside traffic that don't come from another TikTok videos directly to your TikTok Shop. So pretty interesting stuff. It'll be definitely worth taking a look at in the future.   Bradley Sutton: Next article is actually not an article, but it was a post from our buddy, Jeff Cohen, from Amazon, and this was from his LinkedIn last week. Just in case you guys missed, it was from a few days ago, but I missed it the first couple of days that it came out. But you can now have high-performing Amazon Post which are free, as you guys know. You can now convert them into sponsored brand ads. All right. So right in the ads console in Post Manager, you can just take an Amazon post that's doing really well and make it a sponsored brand ad. Now, this hasn't been rolled out to everybody yet, so go ahead and check. Go into the Post Manager in your Seller Central ad console, click on the boost button if you see it, and then you're gonna be directed to the sponsored brand campaign builder to review the creative setting. So in his LinkedIn post that we'll link to below, you'll be able to see kind of like some graphics of how it might look. But that is gonna be interesting If you can turn your Amazon post into sponsored brand ads.   Bradley Sutton: Next article is from restofworld.org I should say. Again about TikTok, and seems like I've been beating a dead horse for almost two years now about how US consumers haven't really adopted live shopping. Well, this article says Chinese TikTok experts are teaching Americans how to sell and it says, convinced, a live stream shopping boom in the West is inevitable. Entrepreneurs are sharing Chinese playbooks with aspiring US influencers. And there is just one kind of like tidbit here, guys, that blew me away. Listen to this quote right here In China, 25% of online sales in 2023 took place through live streams. Let that sink in, guys. 25% I mean, if you think about all of online sales in America, like the minor ones, you know, like Walmart and others is not even 25%, a lot, lot less. But out of every single thing that was sold online in China in 2023, again, let it sink in 25% were from live streams. Now, I don't think America will ever, ever get to that number absolutely not right. But I mean it would be kind of crazy if it even got up to like 5%. 10% might be asking for too much. If it gets up to 5%, that's gonna be, you know something, that's going to be pretty, I think, big, and that's what these people are making on.   Bradley Sutton: So this article talks about how they've got these agencies that are training influencers on how to do like TikTok shop lives, perhaps some Amazon lives, et cetera. Here's one agency that has more than 10 streamers in the US. So these are kind of like streamer factories that they're pumping out and they're giving them the literal Chinese playbook. Like the documents they get is in Chinese and then it has English translation. Now one of these agencies said hey, on a regular day there's about 100 people watching simultaneous sales. This is even the agency. Just shows you how much it hasn't really taken off in America. The professionals can only get like 100 people watching a live stream live, but it says that some days the streams can attract over a thousand viewers at the same time.   Bradley Sutton: Now, thinking about the cultural differences, of how different things work, you know one influencer said hey, I saw many Chinese live stream sellers screaming at the top of their lungs, counting down until a product is live to encourage rush buying. And this person said I don't think that's gonna work in the US. You know American customers don't like to be told what to do or just because somebody's yelling at them, right, but this influencer who has been doing lives here in America on TikTok shop. She says that she closed over 200 orders on her third day on the job, worth more than a hour with $11,000 worth of products in one afternoon. So again, it's not like completely, completely dead. It's just nothing compared to what's going on in China. But everybody keeps saying, hey, we expect this thing to take off in America sometime. So it's something that I think you know Amazon sellers, e-commerce sellers should be kind of paying attention to what's going on. You know, if we're selling on Amazon, amazon already has Amazon live. Walmart probably will come out with something if it kind of takes off, and then obviously it's a big part of TikTok shop. So do you have a plan ready to go for if live shopping starts taking off? I think it would be great because it's kind of something that's going to be net new. I think it's going to have a lot of impulse buying if it starts taking off and it's not like it's just going to take away from your sales that you already get during search. It's going to be like net new sales for Amazon sellers if this ever takes off.   Bradley Sutton: Speaking of Amazon, you know some more sad news Going to. CNBC says top Amazon Aggregator Thrasio files for bankruptcy. Now, there wasn't too much information in this article. I don't understand the whole, you know bankruptcy thing. I know it's not good, but basically what it says here is that the company agreed with lenders to shave off about 495 million off of its debt loan. Doesn't take a bankruptcy specialist to understand. Half a billion dollars is a lot of money, and some creditors committed to provide it with up to 90 million dollars in fresh capital, which it said will go towards ongoing operations and enable to keep running brands as portfolio, so all the brands that it bought. You know it's not like, oh my goodness, they're all going to just run out of stock and go out of business. It still looks like it's going to keep going. But this is, like you know, for those of us who have been in the Amazon game for a few years. You know might be kind of. You know, for some of us maybe not a shock because we could see some things coming. But if somebody were to tell us three years ago or whenever Thrasio was at their peak, you know, hey, they're going to be bankrupt in a couple of years, like we, probably like no way. It seems like they've growing money on trees over there, right, but just the state of the world that we're in ice. There's still a lot of people who are buying and selling Amazon businesses. All right, the that model of buying and selling Amazon business is absolutely not dead. Make sure to check out a recent Kevin King podcast, amp and podcast, which talked about this this model still going strong.   Bradley Sutton: Last article of the day is coming from e-commerce bites and for those of you, if you're like me and sell on Etsy Something real small it says monthly fees may be coming for Etsy sellers. I didn't realize there was no monthly fees, you know like. So I don't really think this is big. I mean, we're all used to it. You know we pay Walmart, right, we pay Amazon a monthly fee. I don't even know how much I pay Amazon right now. It's like what 30 bucks, 40 bucks, 50 bucks don't really care, because it Etsy sellers are kind of like scared that this is a fee might come. But if you're scared about $20 a month fee or $10 a month fee, you know you probably Shouldn't be selling on the platform, but still, hey, money is money. We got to count all our money. So this is something to watch out for. If you are an Etsy seller.   Bradley Sutton: All right, a couple of things before we get into a really cool feature update I wanted to remind you of is. You know, a couple weeks ago, for the first time in over a year, helium 10 elite is open. So remember, with helium 10 elite, you can have one-on-one calls with me, one-on-one calls with Carrie and Shivali. Hop on private trains with Kevin King twice a month. You know one where he gives you the seven ninja hacks and brings on expert guests, and another would just him where you can literally Face-to-face, ask Kevin King anything. You want. A lot more perks, you know private networking, big events that we we do around the world. We just did one in Germany, we're gonna do one in Madrid, Spain, in a couple of months. So all of this for only $99 extra a month.   Bradley Sutton: So if you're interested in more information about the helium 10 elite program, go to h10.me forward slash elite, h10.me forward slash elite, and Once you sign up for elite, make sure the first thing you do is go ahead and book a one-on-one call with me. I'd love to help you out with what you need. Now, if you speak other languages, we have some other networking calls coming up that are completely free, open to anybody. If you speak Spanish, we have our monthly networking zoom call coming up with Adriana, so make sure to sign up at h10.me/llamadaconadriana, and that's the link to go to that call, which is just gonna be in a couple of days. And if you speak in Deutsch, if you speak German, the one that you want to sign up for our monthly call happening this weekend is h10.me/elite-de.   Bradley Sutton: All right, next up we have a new feature alert from Helium 10, pretty cool feature that a lot of people have been asking for. So you're in your Helium 10 account. You might see some insights from Insights Dashboard about your competitor has lowered their price, they've raised their price, competitors out of stock, competitors running a coupon. Your sales are going up, your inventory is going up, your inventory is going up. All these different things you can see inside of Helium 10's dashboard right, well, on some of these things, the action that you might want to take is you might wanna raise your price or lower your price that is appearing on Amazon, and sometimes you might want to go ahead and do that to a big group of products, like maybe you're selling leggings, like my buddy Yizhak in Israel. I mean, he's got hundreds and hundreds of SKUs. You know, some product lines have 100 SKUs with all the different colors and all the different sizes. When he wants to go change his price. It's like a very tedious task to do inside of Seller Central. Well, that's why I'm happy to introduce that on your Insights dashboard.   Bradley Sutton: Now you can go ahead and change the price directly from your dashboard. So what you do is you go down to your product table, make sure that you're on the SKU view and then you can go to like listing and you will see this column that says price. So first of all, you click this button and you'll be able to see the history of the price. But right directly here in Helium 10, you can go ahead and, one by one, enter a price. So if you watch Carrie's training last week, maybe you saw how to do tags in your dashboard, where maybe you give all of your coffin shelves a tag. That's what I did here. So I can click on coffin shelf. All of my coffin shelves appear automatically here. I can select everything and then I can hit this button edit price and then go ahead and put the price that I want, to put all of them at once and it's going to go ahead and update in Seller Central.   Bradley Sutton: There's a lot of use cases for this. I would think that the bulk one is especially appealing, because that really is not easy to do inside of Seller Central and especially for those of you who've got a lot of variations. You just wanna say, hey, all 60 of these variations. I want the new price to be $12.97 or whatever. Instead of going one by one, do it with just a couple clicks of the button. Let us know what you think of this product. Would you like to see some other feature? Me personally, when I saw it, I was like, hey, I wanna be able to see, or be able to maybe make a sale price. I don't wanna lower my price too much, but I would like to be able to make a sale price with a beginning and end date. Other people have asked for coupons. I'm not sure if that's even available for helium tend to do, but if that's something that you want us to try and investigate, make sure to reach out to customer support and let them know what you think of this new tool, but give it a try.   Bradley Sutton: Next time you wanna change your price for one product or multi-products, go ahead and do it directly inside of helium tend without even having to go to Seller Central. So pretty cool update there, all right. Last up, we have got a really quick hitting tip from Shivali. So maybe you're examining some of your competitors and you wanna know what is their PPC strategy. How are they allocating their spend? Now, you might not be able to just hack into their account and see their seller central advertising console, right, but using Helium 10, there's a cool way that within seconds, you can pretty much see all of their strategy. Check it out in this video.   Shivali Patel: Hi there, let's talk about how you can analyze your competitor's PPC strategy so you can figure out which keywords and phrases you want to go after. Theoretically, let's say, you found a good seller in your niche that's generating decent volume. What you could do is run a single search on Cerebro, as we've done here with this product, which is the Goer gift Woodcuff and Tray and then you could slide over to check out the keyword distribution. The keyword distribution tells us we have 646 paid terms for this ascent, of which, by hovering over the eye icon, we can see that 287 are for sponsored product placements, 41 are in highly rated spots and 318 are sponsored brand video. What's cool is we can filter for those match types. Let's say I wanted to check out which keywords or phrases is this ascent running sponsored brand videos on. I could go ahead and select that, tap out, click apply filters and you'll see that we have 318 filtered keywords right here. How cool is that? Pretty cool, I think. Or let's say that instead of sponsored brand video, you are interested in just the regular PPC keywords and phrases. I could change out my match type to sponsored product, click apply and all of a sudden, the 287 placements for sponsored product are now visible. You could always further refine this search by inputting in something like a minimum of 200 for search volume and a sponsored filter of one to five. This is going to show us which keywords they seem to be concentrating their PPC spend on Applying just a couple more filters takes us from 287 filtered keywords down to a more feasible 22.   Shivali Patel: Of course, as sellers, we wouldn't be bidding top of search unless those keywords are actually profitable. So now you can use this information to your own advantage. This contrasts to this other ascent we have here, where you can instantly see they're not running any paid ads. We have zero for all of these placements across the board. Now compare that to this last ascent, where we have 22 for paid search and, guys, anytime you see such few keywords underneath paid, then you're probably looking at an ascent that's not running any auto phrase or broad match campaigns and you can leverage this information. Especially if that ascent is in similar standing to your product, you can figure out whether that's something you want to duplicate or completely stay away from all this to say there is so much you can do with Cerebro. We have so many filters and I just showed you match type. Make sure that you go in and do this for your own products to figure out maybe how you want to change up your strategy or what are some new keywords and phrases you want to add. I'll see you next time.   Bradley Sutton: All right, Thank you, Shivali, for that. That's actually pretty cool. Did you guys know that you can pretty much reverse engineer some of your Competitors Exact Strategy, especially those who aren't doing broad or phrase or auto campaigns? So make sure you guys are utilizing that. A lot of those features are available to any level of Helium 10. Well, that's it for this week's Weekly Buzz guys. We'll see you next week to see what's buzzing.

Welcome to Omni Talk's Retail Daily Minute. Stay informed with today's top stories in the retail world:McDonald's Anime Collaboration: McDonald's introduces the fictional "WcDonald's" restaurant from anime and manga, offering fans a unique culinary experience with the Savory Chili WcDonald's Sauce. Accompanied by a WcDonald's anime series, this collaboration immerses fans in the fictional universe of WcDonald's, blending entertainment with culinary delights.Digital Brands Group's Brick-and-Mortar Venture: Digital Brands Group (DBG) expands into brick-and-mortar retail with the opening of its first store at Simon Premium Outlet Mall in Allen, Texas. This move marks DBG's entry into physical retail, with plans to open 50 stores in the coming years, embracing a multi-channel approach to retail growth.Thrasio's Chapter 11 Bankruptcy Filing: E-commerce aggregator Thrasio files for Chapter 11 bankruptcy protection amid financial challenges stemming from its substantial debt burden. Despite setbacks, Thrasio secures emergency financing and reaches a restructuring support agreement to alleviate its debt load and sustain its operations during and after the restructuring process.Follow Omni Talk's Retail Daily Minute for more updates on the future of retail and don't forget to use our code "OMNITALK" to save on Shoptalk! #RetailNews #AnimeCollaboration #BrickAndMortar #BankruptcyFiling

This is our Wednesday show, focused on startup and venture capital news that matters. We pull the top stories from the week thus far, and give them the Equity treatment to put them into proper context.On the show today:Microsoft invests in Mistral AI: Sure, it's not the biggest check, but as regulatory oversight hovers over Microsoft's shoulder, the deal makes sense.Thrasio files for bankruptcy: What happens if you raise billions to pursue a market opportunity, but the market shifts under your feet?Glean raises $200M: It turns out that you can raise mega rounds in 2024, you just need to work in enterprise AI, have a few hundred customers, and collect checks from a host of VCs at once.And on the venture side of things: COTU Ventures has put together a $54 million fund, while Zacua Ventures has put together a $56 million vehicle.For episode transcripts and more, head to Equity's Simplecast website.Equity drops at 7 a.m. PT every Monday, Wednesday and Friday, so subscribe to us on Apple Podcasts, Overcast, Spotify and all the casts. TechCrunch also has a great show on crypto, a show that interviews founders and more! Credits: Equity is hosted by TechCrunch's Alex Wilhelm and Mary Ann Azevedo. We are produced by Theresa Loconsolo with editing by Kell. Bryce Durbin is our Illustrator. We'd also like to thank the audience development team and Henry Pickavet, who manages TechCrunch audio products.

In this Short Talk episode Judith Germain speaks to Michael Halpert about going from the cubicle to the corner office - starting in that first job. Mike emphasises the importance of understanding one's role and goals, building relationships, and developing a growth mindset from the start of one's career. He advises asking questions of one's manager to gain clarity. Key Takeaways Build relationships and get to know people outside of work contexts Take inventory of your skills and create a plan to develop soft skills Have a growth mindset and think deliberately about your career development In this conversation Mike encourages employees to regularly self-assess progress across hard and soft skills using a fulfillment matrix to plan next steps and ensure continuous growth toward new opportunities. He also stresses the criticality of relationships for career success, advising spending time learning from others outside of meetings through lunches and casual conversations to understand people fully. Mike Halpert is a Product Management executive with over 20 years of experience at leading companies such as Walmert Ecommerce, Google and Thrasio. His new book Cubicle to Corner Office is a guide to help todays new talent enter the workforce with more confidence and effectiveness. You can find out more about our guest and today's episode in this Maverick Paradox Magazine article here. --- Maverick leadership is all about thinking outside the box and challenging the status quo. It's about having the courage to take risks and the confidence to lead in a way that is authentic and genuine. But amplifying your influence as a leader isn't just about having a strong vision or a big personality. It's also about having the right leadership capability and being able to execute on your ideas and plans. The consequences of not having the right level of influence as a leader can be significant. Without the ability to inspire and motivate others, you may struggle to achieve your goals and make a real impact. How Influential Are you? Take the scorecard at amplifyyourinfluence.scoreapp.com and see.  Catalysing Transformation - 1 min video Judith's book: The Maverick Paradox: The Secret Power Behind Successful Leaders.  Judith's websites:  The Maverick Paradox Magazine - themaverickparadox.com The Maverick Paradox Website - maverickparadox.co.uk Judith's LinkedIn profile is here, her Twitter profile (MaverickMastery) is here, Facebook here and Instagram here.  

In episode #2639, We discuss the recent bankruptcy of Thrasio, a $3.4 billion aggregator that acquired Amazon businesses. We talk about the risks of relying too heavily on one formula or platform and emphasize the importance of being cautious and responsible when scaling a business. We highlight the need to save for tough times and avoid over-leveraging oneself. Additionally, we share a cautionary tale about a friend who regretted raising unnecessary funding and the negative consequences it had on their company.   Don't forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: $3.4B Thrasio Goes Bankrupt - What You Can Learn (00:26) Thrasio's strategy of buying and rolling up Amazon businesses (01:25) Factors that led to Thrasio's downfall (02:58) Lesson on not relying on one formula or platform (03:47) Importance of being cautious and responsible in scaling business (04:35) Example of regretting raising unnecessary funds (05:05) Mistake of getting too aggressive without thinking things through (05:26) That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today's Episode:   Thrasio   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain

This week on the Modern Retail Rundown: E-commerce aggregator Thrasio is reported to be preparing for a bankruptcy, per the Wall Street Journal. Amazon announced it's going to start selling cars, with its first automaker partner being Hyundai. And this holiday season, retailers like Walmart and Target are setting expectations for slower sales.

Insights from John Hefter, Co-founder of Thrasio: A Conversation on Entrepreneurship and the Future of Sellers In this episode of the Seller Sessions Podcast, Danny McMillan interviews John Hefter, co-founder of Thrasio. John shares his journey as an entrepreneur and offers predictions for the future of sellers. They delve into the challenges and opportunities of running a successful Amazon business, the impact of the recent layoffs at Thrasio on the seller community, and the upcoming trends that sellers should be aware of. With his wealth of experience and knowledge, John provides valuable insights and advice for anyone looking to succeed in the world of e-commerce. Key Takeaways: John discusses the changes that occurred at Thrasio, including the layoffs in March 2022, and how they affected the seller community. He emphasizes the importance of embracing failure and viewing it as a necessary part of personal growth. John also highlights the significance of self-care and avoiding burnout. They explore upcoming trends for sellers, such as the need to diversify and expand beyond Amazon. John underscores the necessity for sellers to stay informed and adapt to market changes. Overall, this episode provides valuable insights and advice for individuals who are interested in achieving success in the realm of e-commerce, especially those who are contemplating selling their products on Amazon.

[00:03:09] Discussion on Thrasio and holdco model. [00:03:42] Thrasio's business model: acquisition, consolidation, profit. [00:07:36] Flawed aggregator investment thesis; only public markets. [00:13:06] Leveraging media machine, scaling brands on Amazon. [00:15:10] Value-driven growth on Amazon requires synergy. [00:20:01] Holdco and conglomerates have valuable characteristic. [00:23:09] Hesitant about holdco, distractions and lack of diversification. [00:26:11] Leaders must avoid shiny object syndrome. [00:28:26] Acquiring brands, liking consumers, admiring conglomerates. [00:33:33] Leading, team, pioneer, models, human element, business. [00:38:45] LVMH: European brands show patience, longevity. [00:41:40] Technology enables quick scaling but also quick downfall. [00:44:32] Limited revenue growth, questioning the pursuit of doubling. Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Fulfil.io. https://bit.ly/3pAp2vu Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together. --- Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message

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Join us for an insightful conversation with Sam Lee, a true trailblazer in the world of Amazon advertising. Sam's journey began with crafting a thriving consulting business centered around Amazon's Demand-Side Platform (DSP), after spearheading the DSP team at Thrasio. Now at the helm of DLVRD Media, Sam's mission is clear: drive profitable growth on Amazon through a strategic blend of Organic Brand Management, Pay-Per-Click (PPC) campaigns, and the powerful DSP.Tune in to this episode for a deep dive into Amazon DSP, actionable tips for mastering PPC, and a refreshing take on achieving equilibrium in the bustling world of e-commerce. Whether you're a seasoned Amazon seller or just dipping your toes into the digital marketplace, Sam Lee's wisdom will guide you toward making waves of success. Don't miss out on this enlightening conversation! Takeaways: Importance of DSP (Demand-Side Platform): DSPs are crucial tools for Amazon sellers to run targeted advertising campaigns that reach potential customers at various stages of their shopping journey. Targeting Strategies: DSP allows for precise targeting based on demographics, interests, behaviors, and shopping patterns, enhancing the effectiveness of ad campaigns. Amazon Attribution: Amazon Attribution helps track the impact of off-Amazon marketing efforts on sales, allowing sellers to allocate resources effectively and measure campaign success. Multi-Channel Strategy: Expanding advertising efforts beyond Amazon's platform to other websites and apps can drive brand awareness, customer engagement, and ultimately boost sales. Remarketing and Audience Segmentation: Retargeting ads to previous website visitors and segmenting audiences based on their behavior can improve ad relevancy and drive conversions. Video Ads and Creative Content: Video ads have higher engagement rates and can effectively communicate a product's value proposition, leading to increased sales and brand recognition. Attribution Models: Understanding different attribution models helps sellers accurately attribute conversions to their advertising efforts and allocate budgets accordingly. Testing and Iteration: Continuously testing different ad creatives, placements, and strategies is essential for optimizing campaigns and achieving better results over time.  Quote of the Show:  When it comes to using Amazon DSP and boosting sales as a growing brand, I typically don't recommend running DSP on products with fewer than 100 reviews or anywhere less than four stars. This is because with DSP, you're charged at a CPM basis, meaning you pay for every 1000 impressions, regardless of clicks. In the PPC world, reviews play a crucial role in click-through and conversion rates. If potential customers are dissuaded by low review counts and don't click on your product, you still get an impression without paying anything. Within the DSP, charges occur when people see your ad. So, to ensure success, you need to be well-prepared. Once you're properly set up, Amazon DSP can become an incredibly powerful lever for your brand's growth. Links:Website: https://www.dlvrdmedia.com/ Linkedin: https://www.linkedin.com/in/samleenkedin/Want To Level Up Your Business? Register With Our SponsorsYou can sign up in minutes using your special promo code LEGENDS400 and get your first $400 in reimbursements completely free.Sign up now!

Jenny Just is a visionary, powerhouse, and one of the few self-made female billionaires in the United States. From her days of cutting her teeth on the trading floor in Chicago to now running a fintech empire, she has started and/or turned around more than 15 operating companies and made 100s of private investments, including in such companies as Webull, Stash, QuantumScape, and Thrasio. Jenny co-founded PEAK6 in 1997 with $1.5M in seed capital as a proprietary options trading firm. Since then, she has grown the firm into a multibillion-dollar financial services and technology firm housing the next generation of products and service brands — including PEAK6 Capital Management, PEAK6 Strategic Capital, Apex Fintech Solutions, PEAK6 InsurTech, Evil Geniuses. Poker Power, and Zogo. With a true knack for unearthing talent and opportunities, Jenny looks for underfunded sectors to transform limited access opportunities into high-growth businesses. Her passion specifically lies in finding opportunities for women to succeed at every table — from the classroom, to the conference room, to the poker room, to the board room. Which is why she launched Poker Power in 2020, a woman-led company that teaches poker to all who identify as female, and by extension, teaches women strategic thinking, capital allocation, and decision-making skills. Additionally, Jenny has created programs to help women advance their careers in trading, fintech, and technology. She founded the Women's Trading Experience and Women's Technology Experience programs for PEAK6 employees in order to create a path for more women in fintech.

As a CMO, what if you could get validation for your product before the launch? How much easier would your job be if you could validate which direction you're going to take to make sure it's a product that has a competitive edge and a product that consumers want without spending a couple of hundred grand? Listen to Justin Chen, Co-founder of PickFu, as he discusses how brands like Thrasio are doing excellent, budget-friendly consumer research-led product design. Show NotesConnect With: Justin Chen: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ben Leonard - In-Depth On this episode of Seller Sessions, Ben Leonard shares his experience of selling his first business and working with experts to invest his exit money smartly. He talks about the challenges he faced while setting up his own brand, including facing legal challenges and self-doubt. Ben also discusses the impact of entrepreneurship on mental health and how this played a role in turning around to build BeastGear into a 6m business before exiting to Thrasio in Nov 2019.      - Ben's Personal Story - Ben's initial career in environmental advising - Heart problem and mental health struggles that led to his entrepreneurial spark - Mistakes he made with trademarks and selling his business   - Ben's Business Journey - How Ben started his business with the Beast Rope jump rope - How he ordered samples from manufacturers and refined the product with boxers - Legal challenge from a Canadian company that sued Ben for patent infringement - Advice from Scott, and Ben's customer-first approach   - Personal Finance and Investing - Ben's journey meeting an independent financial advisor after selling his first business - Importance of working with experts and learning enough about a topic to understand it - Ben's investment strategy after selling his business - Importance of saving money in multiple accounts to protect against bank busts - Ben's lifestyle changes after the sale   - Entrepreneurship and Mental Health - Why people become entrepreneurs - Mental health issues prevalent among entrepreneurs - Potential genetic link between entrepreneurship and mental health issues

Greentech aus Schweden: Spotify postet Earnings. Wie würden wir für ein echtes Greentech Investoren finden? Wie verdienen VCs Geld? Kann ein Thrasio für Podcast Studios funktionieren und welche anderen Segmente wären für Roll-Ups interessant? Es gibt live Earnings von Microsoft und Alphabet und ein Ausblick auf die kommenden Earnings der Tech Aktien. Philipp Glöckler (https://www.linkedin.com/in/philippgloeckler/) und Philipp Klöckner (https://twitter.com/pip_net) sprechen heute über: (00:00:00) Twitter (00:06:55) Bluesky (00:08:00) PodX Group: Thrasio für Podcast Studios (00:20:00) VC Vergütung (00:28:00) Investoren finden  (00:37:45) Spotify Earnings (00:46:00) Alphabet Earnings (00:54:00) Microsoft Earnings  Shownotes: Pip ist im Deffner & Zschäpitz - Wirtschafts- und Börsen-Podcast Episode 260 Twitter & Propaganda: https://apnews.com/article/twitter-russia-china-elon-musk-ukraine-2eedeabf7d555dc1d0a68b3724cfdd55 Doppelgänger während OMR & Finance Forward: doppelgaenger.io/omr Doppelgänger Tech Talk Podcast Sheet https://doppelgaenger.io/sheet/ Disclaimer https://www.doppelgaenger.io/disclaimer/ Passionfroot Storefront www.passionfroot.xyz/doppelgaenger Post Production by Jan Wagener https://www.linkedin.com/in/jan-wagener-49270018b/ Aktuelle Doppelgänger Werbepartner https://lollipod.de/sn/doppelgaenger-werbung

Welcome back to the Tech Policy Grind! In this episode, we hit the road once again for our North American tour of some major tech policy conferences. This time, we head to the ICANN76 Community Forum in Cancún, Mexico, the Women in Cybersecurity (WiCyS) 2023 Conference in Denver, Colorado, and the IAPP Global Privacy Summit in Washington DC. The ICANN76 Community Forum is the 76th ICANN Meeting since ICANN's inception in 1998. Reema chats with Cindyneia Cantanhêde, a Brazilian data privacy attorney based in Sao Paulo, who was at the conference as an ICANN Fellow (along with Reema). The WiCyS Conference brings together women in cybersecurity to dig into substantive, technical conversations on what's going on in the field. But it also is a space for women (who only represent 25% of the cybersecurity industry) and allies to connect and get inspired about retention and advancement in the field. Reema chats with Lynn Dohm, Executive Director of WiCyS about the conference's history and goals. Then, she talks to Anna Lainfiesta, Security Team Lead at Zendesk about her experience as a WiCyS conference first-timer. Anna is also the Secretary of the WiCyS Privacy, Law and Policy Affiliate. Finally, Reema and Lama head to the Global Privacy Summit, where they led a session (along with Foundry Fellow Meri Baghdasaryan). Lama catches up with Leona Lewis, Senior Counsel, Privacy, Ethics and Compliance at Thrasio; Saleela Khanum Salahuddin, Attorney Advisor at Privacy and Civil Liberties Oversight Board (PCLOB); and former Foundry Fellow Jacqueline Ahn, Senior Attorney of Data Privacy at IBM. Check out the Foundry on Instagram, Twitter, or LinkedIn and subscribe to our newsletter! If you'd like to support the show, donate to the Foundry here or reach out to us at foundrypodcasts@ilpfoundry.us. Thanks for listening, and stay tuned for our next episode! DISCLAIMER: Lama and Reema engage with the Foundry voluntarily and in their personal capacities. The views and opinions expressed on air do not reflect the organizations Lama and Reema are affiliated with.

Jenny Just is a visionary powerhouse, and one of the few self-made female billionaires in the United States. From the days of cutting her teeth on the trading floor in Chicago to now running a fintech empire, she has started and/or turned around more than fifteen companies. She has also made hundreds of private investments, including in such companies as Webull, Stash, QuantumScape, and Thrasio.  Jenny co-founded PEAK6 in 1997 with $1.5M in seed capital as a proprietary options trading firm and since then has grown it into a multibillion-dollar financial services and technology giant housing the next generation of products & service brands including PEAK6 Capital Management, PEAK6 Strategic Capital, Apex Fintech Solutions, Apex Crypto, PEAK6 InsurTech, Evil Geniuses, and Zogo.  With a true knack for unearthing talent and opportunities, Jenny looks for underfunded and underappreciated sectors to transform into high-growth businesses. Her passion specifically lies in finding opportunities for women to succeed at every table — from the classroom, to the conference room, to the poker room, to the boardroom.   This passion led her to launch Poker Power in 2020, a woman-led company that teaches poker to all who identify as female, and by extension, teaches women strategic thinking, capital allocation, and decision-making skills. Additionally, Jenny has created programs to help women advance their careers in trading, fintech, and technology. She founded the Women's Trading Experience and Women's Technology Experience programs in order tocreate a path for more women in fintech. Finally, Jenny created Fintech In Action (FIA), a coalition of action-oriented corporations to accelerate progress, innovation, and opportunity in fintech and finance for Black students and professionals. FIA seeks to tangibly increase the pipeline of Black professionals for careers in fintech and finance and affect long-term change through equitable hiring, promotion, and talent retention.   In this episode of Takin' Care of Lady Business, Jenny Just discusses how poker skills can be applied to various business situations, including building strategies, fearlessness, negotiation skills, and adaptability   - Jenny Just's journey from trading floor to fintech powerhouse. - How PEAK6 launched Poker Power to teach women poker and help them excel in business. - The power of poker skills in business to build strategies and fearlessness in finance. - Learning negotiation skills and adaptability through poker can be applied to negotiating salaries and navigating unexpected situations. - The importance of making money and acting on your opinions.    Quotes: "I think women you know, oftentimes you're the only one going into it. So, you don't have that opportunity for a partner but it's really critical to find those people that you could, you know, share that that journey with." – Jenny Just   "It also teaches you about adaptability and losing quickly and then getting back up." – Jenny Just   "You get 0% of what you don't ask for." – Jennifer Justice   "You have to have an opinion. And what I realized from playing poker, actually, it's not good enough just to have an opinion. You have to act on your opinion." – Jenny Just Website https://www.jennyjust.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Ten years ago Ken Freeman was a drop-ship Amazon seller. The business grew beyond drop shipping to seven figures (revenue) utilizing FBA. He sold to Thrasio, the aggregator, in 2019. He now advises established companies via Full Circle, his agency. Amazon's marketplace circa 2023 is ruthlessly competitive, unlike in the mid-teens when, per Freeman, "you could get rich selling yoga mats." In this interview he addresses competitive tactics, black-hat sellers, and more.For a condensed transcript with embedded audio, see https://pec-ly.com/?6n84For condensed transcripts with embedded audio of all episodes, see https://www.practicalecommerce.com/tag/podcasts

The guest on today's episode is John Hefter. At work and in life, He is a polymath with unrelenting energy and curiosity. He enjoys regularly deploying his expertise in branding, creative, neuroscience marketing, business development, acquisitions, leadership, culture building, and product development across diverse business domains. If a challenge is met, he will face it openly with creativity, humor, and persistence.As a former Senior Vice President, He curated grand design and product development for their entire brand portfolio. He was heavily involved in their overarching company strategy across various complex domains. He loves problem-solving, building happy and productive teams, disruptive creativity, business development, corporate strategy, and helping his teammates achieve success. In today's episode, he discusses how Thrasio became successful in launching new products.Takeaways:When you are starting out, you need to have differentiation in your product from your competitors.If you have an existing product, before moving on to selling a completely different product, it is better to sell a product related to the existing product that you have experience selling.When you have a high-volume product, you should promote related products with a package insert.The reason people want to buy your business is that they have a tremendous upside in the under-optimized product, that your business is easily understood, and that your revenues are predictable.Find a community that is related to what you are doing and connect with them.Quote of the Show:If I want to launch something new, one of the things I tell everyone new on Amazon is that if you hear of a product that is the hottest new thing, it is already too late.Links:LinkedIn – Personal: https://www.linkedin.com/in/john-hefter-a27aaaab/Ways to tune in:Apple PodcastiHeart RadioSpotifyGoogle PodcastStitcherYouTubeAmazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

The guest on today's episode is Louis Roubert. He is the PPC Manager at Thrasio which is one of the largest aggregators in the world. Formerly, he also co-owned a company in the eyewear industry.  He has a  Master's degree in International Trade Management and Purchasing.  In today's episode, he discusses strategies to build a private label from the ground up.Takeaways:Do not run too many campaigns.You have to have keyword research.Use long tail keywords for a cheaper cost.First, you have to spend more money on advertising.When you have enough data from your campaigns select the most profitable ones and archive the rest.When you do advertising keep in mind the main goal is to improve your organic ranking.Knowledge is like printing something on paper that deteriorates in value the moment it is acquired.Quote of the Show: My recommendation is to take the long tail keywords as exact match. This will not only be cheaper but it will also have your sales velocity going at lower ACOS.  Links:Personal – Linkedin: https://www.linkedin.com/in/louis-roubert/Thrasio – Website: https://www.thrasio.com/Thrasio – Linkedin: https://www.linkedin.com/company/thrasio/Thrasio – Instagram: https://www.instagram.com/thras.io/Thrasio – Facebook: https://www.facebook.com/thrasio/Ways to tune in:Apple PodcastiHeart RadioSpotifyGoogle PodcastStitcherYouTubeAmazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

In 2020, Thrasio raised hundreds of millions of dollars and eyebrows, then the floodgates opened. By 2021, billions of dollars had been raised for as many as 100 Amazon aggregators.Everyone was doing it.By 2022, the Covid bump slammed shut the floodgates, and the aggregator's magic was gone - all thanks to supply chain and inventory management issues which are absolutely critical to an Amazon business.The gold rush of free money and outrageous aggregator valuations is over. Big aggregators are missing their obligations, and the rumor mills have it that it's about to get worse. We might even see some bankruptcies soon.Amazon aggregators and their venture capital backers are beginning to learn the hard way what my guest and I learned a long time ago.Amazon is different, it's hard, and it's all about the BRAND.Building a great, beautiful, and trusted brand continues to be the pathway to success and wealth. You can't sling commodities on Amazon today and hope to have success.In this episode, I am joined by my friend, James Kelly, to discuss Amazon aggregators, brand building, and 2023 predictions.If you have wanted to understand the Amazon Aggregator business model or have been looking to sell to an aggregator, then this is a must-listen episode as we go through some great points.  Key Takeaways- The state of Amazon Aggregators 2023 (03:42)- What to look for when selling to an aggregator (09:52)- The keys to running a successful Amazon business (11:49)- What the rumors are saying about aggregators (15:25)- Will one of the bigger aggregators file for bankruptcy? (21:28)- What it takes to build a great brand on Amazon and beyond (25:19)- Content is the king (28:59)- Get the reps in (32:27)- Amazon predictions and trends for 2023 (35:45)- A new era for ecommerce? (39:15)- Diversifying from Amazon (40:54)Additional Resources:- Check out Jame Kelly's brands here: https://www.woolly.clothing/ and https://www.bloom.city/-------- Schedule a FREE consultation with the Ave7 team- Grab the FREE Amazon Seller Central Checklist- Get the book “The Amazon Jungle” book by Jason Boyce- Learn more about Avenue 7 Media----Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).Follow us on your favorite podcast platform so you never miss an episode!

When we think B2B Markeiting, we often focus on SaaS or services (eg agencies, consultancies). Sandra Rand, former VP of Corporate Marketing at Amazon aggregater Thrasio, sits down to discuss a different side of B2B Marketing.Sandra and Jane chat about:making events work for demand generation in 2022shifting your career path from PR to Marketing leadership]the joy of building a marketing plan and team from scratchkeeping a hunger for learning^^ especially because as we all know, the only thing constant in marketing is changehow Gen Z is changing the landscape for women in marketingNotable Mantras from this conversation:Ask the questions. Be that person - we all need her.Done is better than perfect.Show up in a bigger way - Take up space.Lead by example [for your team].API: Assume Positive Intent.Host: Jane Serra: https://www.linkedin.com/in/janeserra/Guest: https://www.linkedin.com/in/sandraproulxrand/** At the time of recording, Sandra was VP Corporate Marketing at Thrasio. She is now VP Marketing at GETIDA.If you enjoyed this episode - follow, download, share, and review! Thanks for your support.

Our guest today is Jordan Dekker, he is currently the Director of Strategy and Operations at Thrasio which is one of the largest aggregators in the world. Thrasio works with successful sellers, using a deep understanding of rankings, ratings, and reviews – plus supply chain and marketing smarts – to transform the art and science of commerce. In this episode, he talks about managing an aggregator and brands in difficult times.Takeaways:You need to be cautious of your ranking through keywords.Watch your click-through rate and conversion rate to be satisfactory.You need to understand where your traffic is from, organic or paid.Your product has to be unique to some degree.Try to avoid too generic keywords if you are looking to rank your product.Use mid-level keywords for your product rankings.Quote of the Show:I think that as the owner, the longer you spend looking at your keywords, understanding your market, understanding your advertising, and everything else people talk about when it comes to optimization, you will have a higher chance of success than trying to find someone to hire for the same job.Links:Personal – LinkedIn: https://www.linkedin.com/in/jordan-dekker-b3372685/Thrasio – Website: https://www.thrasio.com/Thrasio – LinkedIn: https://www.linkedin.com/company/thrasio/Thrasio – Facebook:  https://www.facebook.com/thrasio/Thrasio – Youtube: https://www.youtube.com/channel/UCHl91EJSdUB-iqkKqA2s_wQThrasio – Twitter: https://twitter.com/thrasio Ways to Tune In:Apple Podcast (Leave a Review)iHeart RadioAmazon MusicSpotifyGoogle PodcastStitcherYoutubeAmazon Legends is sponsored by ArgoMetrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

Macroeconomic conditions have many ecommerce brands wondering what their next move should be and when. Amazon DSP can be an Amazing option for many and if you're an Amazon Brand with a solid Sponsored Ads foundation - the time is now. If you're an established non-Amazon brand looking to diversify their ad spend, the time was yesterday.In this week's episode, our guest Sam Lee takes unpacks some essential considerations of Amazon's DSP;Key topics include: Macroeconomic conditions and the impact on ecommerce brandsWhen to diversify your ad mix and how to approach budgetsHow to measure success of upper funnel strategies Who should be utilizing the full capabilities of Amazon's DSPSam has been in the Amazon industry for 5 years and has a ton of experience with Amazon DSP, including building out the full DSP strategy for Thrasio. He is now Head of Growth and Amazon DSP for DLVRD Media. Connect with Sam: LinkedIn: https://www.linkedin.com/in/samleenkedin/Email: sam.lee@dlvrdmedia.comWebsite: https://dlvrdmedia.com/

Alex Yale is the General Manager of the Angry Orange brand at Thrasio. He owns the P&L and manages the team directly responsible for the Angry Orange brand across product development, sales, distribution, supply chain, and channel strategy across Amazon, DTC, retail, and marketplaces. Alex started his career as a strategy and operations consultant at Deloitte then pivoted to the tech sector holding partnerships and sales leadership roles at AppNexus and Facebook and Instagram. Alex lives in Boston and when not focused on pet odor and stain remediation, Alex spends time with his wife, two daughters, and is an avid pickleball player. Make sure to subscribe to the podcast so that you are notified of new episodes!

Eli Lipshatz, or Lipi, is the Co-Founder of Escala, and has overseen over 100 systemization projects of Amazon brands, agencies, and aggregators. He has become the resident subject matter expert for systems and process in the Amazon industry. Before Escala, Lipi was the Head of Operations for an Amazon Private Label brand, systematizing each core function within the business before its exit to Thrasio. Make sure to subscribe to the podcast so that you are notified of new episodes!

This week we revisit one of our most eye-opening episodes where we learn first-hand what it's like to buy and sell a 7-figure online business. Many entrepreneurs dream of making a seven-figure exit from their online businesses, but few people understand the logistics, high emotion, and intense negotiations that go into a successful sale.  In this episode, we'll have a round table with the buyer and seller from a recent seven-figure deal to give you some unique insights into what it's really like to buy and sell an online business with Empire Flippers.  The seller, Wilson Dos Santos, owned a rapidly growing FBA business and was ready to quit the rat race to enjoy the spoils of his hard work. The buyer, well-known FBA aggregator Thrasio, represented by Acquisitions Manager Kevin Flaherty, saw the business as a prime opportunity for investment.  Wilson walks us through his journey as a seller, explaining what prompted him to sell his business at the height of its success, the ins and outs of the listing and negotiation process, and ultimately, how his life has changed for the better since selling the business.  Kevin gives us an insider's perspective on what kind of FBA business catches the eyes of aggregators, how Thrasio vets potential acquisitions, and how they structure their offers to stand out from the competition. If you're considering buying or selling an online business, you don't want to miss a second of this special behind-the-scenes episode! Topics Discussed in this episode: Wilson shares a picture of the business he sold (4:12) The shadow of success - the stress that comes with building a profitable business (6:12) The moment Wilson realized his business had outgrown him (7:43) Wilson walks us through the valuation process (12:56) Why Thrasio enjoys working with Empire Flippers (15:02) What qualities will make your business attractive to an aggregator? (16:29) The high emotions when a seller's business goes live on our marketplace (21:23) The metrics Thrasio looks at when vetting a potential business acquisition (24:20)  Vetting potential buyers and the negotiation process (27:58) What made Thrasio's offer stand out from the rest (31:51) Why Wilson's business caught Thrasio's attention (33:54) How Wilson's life has changed since he sold his business (36:53) The benefits of using a broker when selling your business (44:32) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Free valuation tool Schedule a call with one of our expert sales advisers Sit back, grab a coffee, and get ready to take a sneak peek at the Empire Flipper's buy and sell process!

Our biggest gripe with our newest favorite Amazon Advertising love, the Search Query Performance Dashboard (SPQD), was that it lacked an export button. Luckily for us, our guests found a solution! Mansour Norouzi of Incrementum Digital, Louis Robert of Thrasio, and Hamza Zulfiqar Tanveer of Upswing Services joined Michael this week to share their genius solution for exporting data from SQPD, and they also share how they use it. Get the Search Query Performance Analyzer for yourself here. We'll see you in The PPC Den!

Join Scott as he digs deep with Taliesen Hollywood of Hahnbeck about the state of acquisitions in the Amazon space.

Mike is joined by 101 Commerce founder RJ Jalichandra as he talks about the growing pains of being a pioneering FBA aggregator and where the industry might be headed in the coming years.   If you're well versed in the wider ecommerce landscape, you'd know that the FBA aggregator or acquisition industry have become a lucrative business in recent years.   RJ is the founder of 101 Commerce, which is considered the first FBA aggregator with institutional backing. Before names like Thrasio went big, there was 101 Commerce.   RJ's been on the podcast before, when 101 Commerce was just getting started, and so I thought RJ would be a great resource person to talk about the ins and outs of being an FBA aggregator, how the business works and the current environment of the industry.   If you want to listen to our first episode together, you can find it here.   Learn about the FBA Aggregator Space in these highlights: Intro - 0:00 The genesis of 101 Commerce - 5:16  What kind of businesses do aggregators look for? - 12:17 Challenges of being an aggregator - 14:20  RJ's retiring and unretiring - 16:00 Getting back into ecommerce - 15:27 The aggregator business model and its challenges - 19:41  The learning curve - 23:28 The future of the aggregator space - 26:05  What's next for RJ? - 31:19  Connect with RJ - 33:16   Thank you so much for your time, RJ. It was nice to catch up and chat a bit about the inner workings of the aggregating business.   If you need advice on how to sell your brand, you can message RJ on LinkedIn. You can also check out Incline Capital's website for more information on their services.   As always, don't forget to leave us a review over on iTunes if you enjoy our content. Happy selling and we'll see you in the next one!