Sell on Amazon FBA the right way with Serious Sellers Podcast. Join our host Bradley Sutton as he puts together top industry experts, the latest trends, and rock-solid advice. This new take on the AM/PM Podcast formula equips sellers with the info they need to stay ahead and crush it in the ever…
Listeners of Serious Sellers Podcast: Learn How To Sell On Amazon that love the show mention: like a pro, amazon sellers, helium 10, kevin king, amazon podcast, seller podcast, fba sellers, pm podcast, coats, selling on amazon, amazon selling, ampm, free free, amazon fba, manny, bradley, tactics and strategies, best amazon, amazon private label, you're serious.
The Serious Sellers Podcast: Learn How To Sell On Amazon is an excellent resource for anyone involved in selling on Amazon. Hosted by Bradley Sutton, this podcast offers educational and informative content that is essential for both new sellers and experienced entrepreneurs. The guests on the show provide valuable insights and strategies that can be applied to enhance your Amazon business.
One of the best aspects of this podcast is the educational value it provides. Each episode covers a wide range of topics related to selling on Amazon, including marketing strategies, product research techniques, keyword optimization, and much more. The information presented is up-to-date and relevant, ensuring that listeners stay informed about the latest trends and best practices in the industry. Bradley does a fantastic job of engaging with his guests and extracting valuable information from them.
Another great aspect of this podcast is the diverse range of guests who are featured. They come from different backgrounds and have unique experiences in selling on Amazon, providing listeners with a variety of perspectives and insights. Whether you are a beginner or an expert seller, there is always something new to learn from the guests' experiences.
While there aren't many negative aspects to this podcast, some episodes may be more focused on advanced strategies that may not be applicable to all sellers. However, even if some episodes aren't directly relevant to your current stage as a seller, there is always something valuable to take away from each episode.
In conclusion, The Serious Sellers Podcast: Learn How To Sell On Amazon is a highly recommended resource for anyone involved in e-commerce or specifically selling on Amazon. With its educational content, knowledgeable guests, and engaging host, this podcast provides immense value for listeners at all levels of their entrepreneurial journey. Whether you're just starting out or looking to scale your business, this podcast will provide you with practical strategies and invaluable advice. Give it a listen and prepare yourself for success in the world of e-commerce!
In this episode, our guest shares how his men's underwear company grew to 8-figures using Amazon, TikTok Live, Shopify, Reddit, product drops, and a customer-driven brand strategy. ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft In this episode, Bradley Sutton sits down with Jared Mortensen, founder of Real Men Apparel Company. Jared's journey is anything but traditional. After growing up in a small town in Southern Utah, spending 20 years in aerospace, and later helping scale an e-commerce pet product company, he made an unexpected leap into men's underwear. What started as a niche product idea became an eight-figure brand built around solving an underserved problem in men's apparel: better fit, comfort, and size inclusivity. Jared shares how he used research, Amazon reviews, and Helium 10 tools to identify a specific customer pain point and launch into a highly competitive category dominated by billion-dollar brands. Instead of immediately competing for broad keywords like “men's underwear,” he focused on long-tail keywords, underserved customer segments, and highly specific product benefits. Real Men Apparel Company hit $1 million in sales within its first calendar year, eventually growing to $8.5 million in 2025 across Amazon, Shopify, and TikTok. Jared also explains how a 40% return customer rate, strong branded search, and memorable branding helped the company gain momentum in a crowded market. A major focus of the episode is Jared's unique TikTok Live, Shopify, and Reddit strategy. TikTok Live began as a necessity during a serious cash crunch in late 2023, but it quickly became one of the brand's most powerful growth engines. Jared explains how going live with just an iPhone, ring lights, and a simple setup helped save the business, generate fast cash flow, and create a major halo effect on Amazon and Shopify. He also shares how the brand uses TikTok content across Meta, builds email and SMS lists, works with over 2,000 affiliates, and uses live streams to build a loyal community where customers interact directly with the founder and even influence future products. Jared also breaks down how his Reddit strategy has become a long-term brand-building and AI search play. Rather than creating a subreddit focused solely on his own brand, he built a broader men's underwear review community where customers, competitors, and shoppers can discuss products openly. He explains how this transparency builds credibility, drives high-intent traffic to Shopify, and helps position the brand in conversations that may influence future AI recommendations. The episode closes with Jared's plans to grow from $11 million to $12 million in annual sales, expand Shopify, continue weekly limited-product drops, and deepen supplier relationships. For Amazon, TikTok Shop, and Shopify sellers, Jared's story is a reminder that, even in a crowded category, the right niche, product, community, and content engine can create a brand customers keep coming back to. In episode 672 of the Serious Sellers Podcast, Bradley and Jared discuss: 00:00 - Introduction 02:36 - Discovering Amazon Selling And The E-Commerce Opportunity 04:34 - Finding An Underserved Niche In A Competitive Apparel Category 07:29 - Using Keyword Research And Reviews To Validate Product Demand 09:18 - Hitting $1 Million In Sales And Learning From Early PPC Mistakes 10:50 - Why Long-Tail Keywords Helped The Brand Compete Against Big Players 13:16 - How Product Quality And Repeat Customers Drove Growth 15:09 - Sales Channel Breakdown Across Amazon, Shopify, And TikTok 18:01 - Building Shopify Through Branded Search, Meta Ads, Email, And SMS 20:24 - Using Reddit As A Community, Credibility, And AI Search Strategy 26:44 - How TikTok Live Became A Major Sales And Cash Flow Engine 34:13 - Practical TikTok Live Tips For E-Commerce Sellers 41:16 - Using Limited Product Drops To Drive Urgency, Margins, And Repeat Sales Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don't forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.
A husband-and-wife team shares how they survived crushing setbacks, pivoted beyond Amazon, and built a $20 million brand with smart product pivots, TikTok Shop, and resilience. ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft What does it look like to go from barely being able to pay the bills to building a $20 million business? In this episode, Bradley Sutton sits down with Josh and Becca Hadley, the husband-and-wife team behind Hadley Designs, to unpack the journey from side hustle beginnings to a multi-eight-figure brand. Their story starts with custom wedding invitations, a few early Amazon experiments, and a whole lot of late nights spent building together after work. Josh and Becca explain how their different strengths helped shape the business from day one. Becca brought the creative talent, teaching herself graphic design and designing every product herself, while Josh brought the entrepreneurial drive and business strategy. Their first real breakthrough came when they turned their invitation design experience into physical products, launching recipe cards on Amazon and quickly realizing they had something much bigger than a small side project. But their path was anything but smooth. When COVID hit, their party-focused business dried up almost overnight, forcing them into a painful but necessary pivot. That shift led them into the early education space, where a new line of preschool posters completely changed the trajectory of their brand. Then, years later, another financial crunch pushed them to rethink growth again, leading them to TikTok Shop, where they found success by building real relationships with creators instead of chasing one-off influencer posts. This episode is a masterclass in resilience, reinvention, and long-term thinking. Josh and Becca prove that growth does not come from avoiding hard seasons, but from responding to them with creativity, focus, and action. Whether you are trying to survive your next setback or scale beyond Amazon, this conversation shows that the biggest breakthroughs often come right after the moments when quitting feels easiest. In episode 745 of the Serious Sellers Podcast, Bradley, Becca, and Josh discuss: 00:00 - Introduction 01:05 - Josh And Becca's Background And How They Met 03:00 - Early Marriage, Day Jobs, And Learning Graphic Design 04:20 - Josh's First Amazon Experience Selling Textbooks 05:47 - How Wedding Invitations Became A Real Business 07:09 - Launching Recipe Cards On Amazon And Selling Out 08:25 - Their First Full Year On Amazon Hit $1 Million 11:17 - Why Josh Stayed At American Airlines For Five Years 12:27 - How COVID Forced A Massive Brand Pivot 15:49 - Building A $20 Million Business Across Platforms 17:09 - The $300K Credit Card Bill That Changed Everything 20:29 - Why TikTok Shop Became Their Next Growth Engine 22:08 - Building An Affiliate Army Instead Of Chasing Influencers 29:46 - Balancing Four Kids, Full-Time Work, And Marriage 31:42 - How Helium 10 And Data Guide Their Growth Strategy 41:53 - Josh's Framework For Scaling Beyond Amazon
A seller in an unexpected niche and a Chinese entrepreneur who once farmed in Africa reveal how Chinese Amazon sellers think, launch products, build brands, and compete today. ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft In this episode, Bradley Sutton sits down with two China-based Amazon sellers whose stories are anything but ordinary. Freeman Cui is a Helium 10 employee and seven-figure seller who first saw Amazon's potential while working around the bondage products niche, while Yohan's path to e-commerce began after farming in Namibia. Their backgrounds are unusual, but the lessons they share are highly relevant for any seller trying to understand the global Amazon landscape. Freeman gives listeners an inside look at how many Chinese sellers really operate today. He openly discusses the reputation Chinese sellers have for black hat tactics, but explains that the environment is changing fast. Account crackdowns, tax pressure, and a more mature Amazon marketplace are forcing more sellers to think long-term. He also breaks down how he built a seven-figure business while working a full-time job, leaning on diversification, smart keyword targeting, and careful ad spend instead of trying to chase only the biggest keywords. Yohan brings a completely different perspective. After years in Africa working first as a translator and then as a farmer, he returned to China in 2020 and got pulled into e-commerce by the freedom it offered. He shares how he helped grow the Bont brand, why roller skate wheels became a winning product, and how he approaches launches today through a mix of Amazon PPC, website traffic, and social media promotion. Like Freeman, he stresses that long-term brand building matters far more than shortcuts. What makes this episode stand out is how both guests flip the usual narrative. Instead of only talking about why Western sellers fear Chinese competition, they explain what Chinese sellers admire about US and European brands: better storytelling, stronger marketing, and deeper customer understanding. The message is clear: the future belongs to sellers who build real brands, know their audience, and play the long game. This episode is a reminder that strategy, not stereotypes, is what wins on Amazon. In episode 744 of the Serious Sellers Podcast, Bradley, Freeman, and Yohan discuss: 00:00 - Introduction 00:30 - Bradley Sutton Introduces The China Special 01:13 - Freeman Cui's Background In Advertising And E-Commerce 03:03 - How Freeman First Got Into Amazon 04:17 - Starting An Amazon Brand During COVID 05:20 - Freeman's Role At Helium 10 And China Seller Insights 06:22 - The Truth About Black Hat Tactics In China 07:49 - Tax Crackdowns And Compliance Challenges For Chinese Sellers 09:13 - Freeman's Marketplace Expansion And 7-Figure Growth 11:04 - Freeman's Amazon Launch Strategy And Keyword Targeting 14:33 - What Chinese Sellers Fear About U.S. Brands 17:18 - Yohan's Journey From Farming In Namibia To Amazon 20:23 - Yohan's First Products And Building The Bond Brand 22:18 - How Yohan Uses Helium 10 To Launch And Track Products 24:29 - Yohan's Product Launch Strategy Using PPC And Social Media 28:26 - Factory Concerns, Brand Building, And Protecting Market Share 29:27 - What Chinese Sellers Admire About American Sellers
How do you turn a niche product into an 8-figure Amazon brand? The founders of Naoki Matcha share the branding, keyword, and supply chain decisions that helped them scale worldwide. :moneybag: Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft What does it look like when two childhood friends turn a side hustle into an eight-figure global brand? In this episode, Bradley Sutton sits down with Samuel Loo and Singchuen Chiam, the co-founders of Naoki Matcha, to unpack how they went from selling generic glass teapots to building one of the most recognizable matcha brands on Amazon. Their story starts in Singapore, stretches into Japan's tea-producing regions, and becomes a masterclass in patience, product-market fit, and long-term brand building. Sam and Sing did not stumble into success overnight. Their first products were fragile, generic, and easy to copy, forcing them to rethink the kind of business they really wanted to build. That search led them to matcha, a category with higher barriers to entry and far greater complexity than a typical private-label product. Instead of sourcing from a marketplace and calling it a day, they had to knock on digital doors, travel to Japan, build supplier relationships, refine taste profiles, and learn how to create a product customers would come back for again and again. Their growth was slow at first, but their commitment to quality and feedback gave them a durable edge. As the brand grew, so did its sophistication. They expanded from Amazon into other marketplaces, built teams across Singapore and Japan, invested heavily in in-house creative, and began thinking beyond Amazon PPC into upper-funnel channels like Meta, DSPs, and TikTok. They also shared how Naoki Matcha navigated the recent matcha shortage without major price hikes, using strong supplier relationships and careful supply chain planning to stay in stock while competitors struggled. It is a reminder that real brand power is not just built through ads and listings, but through trust, consistency, and operational depth. This episode is a powerful example of what can happen when founders play the long game. Sam and Sing did not chase shortcuts. They built slowly, learned deeply, and stayed obsessed with product quality as they scaled into an eight-figure business. For sellers who want to move beyond quick wins and build something that lasts, this conversation shows that the biggest advantage is not speed. It is discipline, vision, and the willingness to keep improving long after the first sale. In episode 743 of the Serious Sellers Podcast, Bradley, Sam, and Sing discuss: 00:00 - Introduction 01:05 - Meet The Founders Of Naoki Matcha 03:25 - Their First Amazon Product Before Matcha 04:28 - Why They Chose Matcha As The Long-Term Play 07:18 - Slow Early Growth And The Mindset That Kept Them Going 08:40 - Finding Japanese Suppliers Through “Digital Door Knocking” 10:23 - Expanding From Amazon USA To Other Marketplaces 12:30 - Why TikTok And Brand.com Are The Next Growth Channels 14:42 - The In-House Creative Strategy Behind The Brand 16:31 - How They Navigated The Matcha Supply Shortage 21:20 - Upper Funnel Marketing And Growing Branded Search 35:04 - Supply Chain Control, Factory Relationships, And Future Growth Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don't forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.
An 8-figure seller in China reveals what US sellers get wrong about Chinese competition, black-hat tactics, global expansion, and the data-driven moves behind his Amazon growth. ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft What is really happening behind the scenes with top Chinese Amazon sellers? In this episode, Bradley travels to Shenzhen, China, to sit down with Bennett, an eight-figure seller who shares a rare inside look at how serious Amazon sellers in China are building and scaling brands. Helping guide the conversation is Freeman Cui from Helium 10's Shenzhen office, who serves as Bennett's translator throughout the interview. From launching his first cleaning product in 2017 to growing one brand to $15 million in annual sales, Bennett breaks down the mindset, systems, and strategies behind his success. One of the most eye-opening parts of the conversation is Bennett's take on black hat tactics. He confirms that those tactics still exist but says Amazon is making it harder for bad actors to survive in the long term. His belief is that the future belongs to compliant sellers who focus on quality products, strong branding, and long-term stability. That alone makes this episode a must-listen for sellers who assume all Chinese competitors play the same game. Bennett also opens up about how his team uses data to make smarter decisions across product research, market expansion, keyword strategy, and advertising. He shares how Helium 10 tools like Market Tracker 360, Search Query Analyzer, Cerebro, and Helium 10 Ads help his team spot trends, avoid bad opportunities, optimize PPC, and launch products with more precision. He also walks through how they research trends from Amazon, Etsy, customer feedback, and even physical retail stores. This episode is packed with practical insights on global expansion, AI-driven advertising, and product launches, but it also gives listeners something more valuable: perspective. Bennett explains why Brazil could be one of the biggest untapped Amazon opportunities, why patience is one of his company's unfair advantages, and why his team is aiming to grow from $15 million to $50 million in the coming years. If you want to understand how elite Chinese sellers actually think, this episode pulls back the curtain. In episode 742 of the Serious Sellers Podcast, Bradley, Bennett, and Freeman discuss: 00:00 - Why Chinese Sellers Envy US And European Sellers 00:41 - Meeting Bennett In Shenzhen, China 01:04 - Bennett's Background And First Amazon Product 02:17 - Building A $15 Million Cleaning Brand 02:52 - How He Uses Market Tracker 360 To Find Opportunities 04:12 - A Product Win And A Market Shift That Saved Money 05:50 - The Truth About Black Hat Tactics In China 07:48 - How Search Query Analyzer Changed His PPC Strategy 10:07 - Three Unique Strategies Behind His 8-Figure Growth 12:28 - Why Brazil Is His Top Expansion Market 14:02 - How He Uses AI Advertising And Where It Still Falls Short 17:53 - His New Product Launch Strategy And $50 Million Goal
A law student launched painter's tape on Amazon, built a mid-7-figure business, bought another brand, and found a surprise TikTok Shop shortcut he almost paid extra for. ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft In this episode, Bradley Sutton sits down in Long Island City with Shaff Qureshi, a New York-born entrepreneur who built a mid-seven-figure Amazon business after launching with something as simple as painter's tape. What started as a side hustle during law school quickly became a serious business, even though his immigrant parents initially hoped he would follow a more traditional career path. Shaff shares how he discovered Amazon through a friend connected to a retail business, saw the opportunity early, and jumped in while still in school. The conversation follows his progression from that first painter's tape launch in 2019 to building multiple brands, including his planner and journal brand, Insight. He explains why he stayed focused on growing in the U.S. instead of expanding internationally too soon, and how that discipline helped him keep scaling year after year. Shaff also talks about recently acquiring part of a larger educational poster brand, revealing that his long-term vision is not just to sell products, but to build a portfolio of household brands. A major highlight of the episode is Shaff's detailed breakdown of how he launches and grows products. He discusses using auto campaigns aggressively at launch, driving outside traffic from Google, Meta, and email, and relying on keyword rankings as the core success metric for his team. He also explains how Helium 10 tools like Search Query Analyzer, Keyword Tracker, and Helium 10 Ads help his business track market size, measure ranking retention, and identify which ad types are actually driving efficient results. Shaff also shares lessons from both painful losses and unexpected wins. He talks about taking on a large loan for a product expansion that underperformed, and how that failure forced him to improve his systems and decision-making. On the other hand, one supplier mistake accidentally created a product variation customers loved, which became a breakout success. The episode also touches on his TikTok Shop expansion plans, including how Helium 10 Diamond saved him from adding more software subscriptions by already including influencer outreach tools he was about to pay extra for. In episode 741 of the Serious Sellers Podcast, Bradley and Shaff discuss: 00:00 - Introduction 01:05 - Shaff's New York And Pakistan Background 02:30 - Law School, Family Influence, And Starting A Business 04:05 - Why His Parents Doubted Amazon At First 05:17 - How He First Discovered The Amazon Opportunity 06:45 - Launching Painter's Tape In 2019 08:28 - Building Insight And Growing Multiple Brands 10:06 - Revenue Breakdown, TikTok Shop, And U.S. Marketplace Focus 11:32 - Buying Another Brand And Building A Portfolio 12:28 - How He Uses Helium 10 For Growth And KPIs 15:19 - His Product Launch Strategy And Off-Amazon Traffic 24:18 - Biggest Losses, Surprise Wins, And TikTok Shop Software Savings
Her first big Amazon win should have ended when the pandemic did. Instead, it sparked a bold pivot, lean launches, AI image hacks, and a $1M fashion brand scaling fast now.
From Project X to seven figures, and from clean snacking to Amazon UAE growth, two e-commerce sellers from Dubai share lessons on product research, branding, and scaling.
Sustainability became his unfair advantage on Amazon. A veteran textile designer reveals the data-first moves, fee-saving AWD shifts, and the tester story behind the explosive growth.
Two Dubai sellers reveal how they built seven-figure brands via duty-free, Amazon UAE, and quick commerce. Plus lessons for cold-chain fulfillment, PPC scaling, and expansion lessons. ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft Recording live from Worldef Dubai, Bradley Sutton sits down with two UAE-based ecommerce operators who built seven-figure businesses in very different ways. One through iconic local products and duty-free dominance, the other through acquiring and scaling an Amazon-first brand across markets. First up is Rami Rabia of Al Nassma Chocolates, a Dubai chocolate pioneer known for camel milk chocolate and giftable products. Rami breaks down the region's offline-heavy reality (with duty-free as a major growth engine), why COVID forced rapid channel diversification, and how Amazon UAE's cold-chain logistics solved the biggest hurdle in selling chocolate online: heat and product sensitivity. He also shares how he uses Helium 10 to track seasonal search behavior tied to Dubai's nonstop calendar of holidays and gifting moments, plus his interest in TikTok Shop once it launches locally. Then Aslam Yousuf, founder of S2C, explains how he acquired an Amazon UAE brand (instead of starting from scratch), scaled it beyond $1M, and used “quick commerce” via Noon to accelerate growth. He dives into the systems behind scaling in competitive categories—brand positioning, packaging upgrades, content overhauls, marketplace expansion (India and KSA), and a hard-earned logistics lesson from choosing the wrong shipping partner. The episode wraps with his view on Helium 10's impact and what it takes to build a regional winner that's ready for bigger markets. In episode 737 of the Serious Sellers Podcast, Bradley, Rami, and Aslam discuss: 00:00 – Seven-Figure Brands… on Amazon UAE (Live From Dubai) 00:55 – Meet Rami Rabia of Al Nassma Chocolates 01:17 – Camel Milk Chocolate Origin & Product Line Breakdown 02:10 – Online vs Offline Sales & Dubai Duty-Free Dominance 03:11 – COVID Forced Channel Diversification 04:41 – How Amazon UAE Solves Chocolate Fulfillment (Cold Chain) 05:48 – Helium 10 for Seasonal Keyword Demand in Dubai 08:48 – TikTok Virality & TikTok Shop Plans 09:38 – Meet Aslam Yousuf, Founder of S2C 13:42 – Acquisition to Brand Growth 14:21 – Noon Explained: 15-Minute “Quick Commerce” 24:19 – Biggest Mistake: Wrong Shipping Partner & Customs Nightmare
Corporate job by day, Kaffe Products by night. How Robert built an Amazon brand into Walmart shelves before he ever went all-in. Get all his strategies in this episode!
Discover how NeuroGum's founder turned a college nootropics experiment into a 9-figure brand, dominating Amazon and TikTok Shop and outselling 5-Hour Energy drink at CVS.
7-figures on Amazon…while working full-time and spending 5 hours/week? Our guest breaks down his TikTok-to-Amazon product strategy, Helium 10 moves, and Q4 playbook.
Learn Elizabeth's data-driven go-to-market framework for Amazon launches: how to define your true market, use customer insights, leverage AMC overlap reports, and plan ads with confidence.
Amazon UK niche leader for nearly 16 years shares how a single mom built a multi-7-figure brand, survived copycats, ditched unprofitable markets, and grew with influencers + smart keyword research. ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft What does it take to dominate a niche for over a decade without building a giant team or becoming a “warehouse CEO”? Bradley Sutton heads to the UK to visit Cara Sayer at her home in Surrey and unpack the real story behind SnoozeShade: a product used by members of the Royal family and a brand that has stayed on top of its Amazon category for nearly 16 years. Cara's journey is a classic “scratch your own itch” case study. She needed a better way to protect her baby in a pram from sun, wind, and cold, so she created a stroller “blackout blind” solution that simply didn't exist at the time. Cara shares her path from working in PR and marketing (including being on the team that helped launch Amazon in the UK back in the early days) to building a physical product business the hard way—trade shows, prototypes, and getting orders before modern Amazon tools even existed. As competition grew, she explains how the brand evolved through distributors, Amazon Vendor Central, and a messy reseller situation (including 37 resellers on her best-selling product) before she took control and moved into Seller Central. Then comes the lesson every seller needs to hear: revenue isn't the goal—profit is. When the US market turned into “shark-infested waters” full of unsafe knockoffs and price attacks, Cara made the tough call to exit, protect margins, and refocus on what actually made the business stronger. This episode is packed with long-game strategy: why being obsessively good at product quality and customer service beats shortcuts, why market focus matters more than “go global fast,” and how Cara uses influencer relationships to build real brand awareness. She also shares how Helium 10 helps her organize keyword research, spot competitor moves, and avoid international keyword mistakes (because US/UK/AU English is not the same). If you want a blueprint for building a durable brand that survives copycats, this one's gold. In episode 732 of the Serious Sellers Podcast, Bradley and Cara discuss: 00:00 - Introduction 00:41 - We're In The UK: Welcome To Cara's Place 04:31 - The Real Reason She Started: A Product Didn't Exist 05:55 - What SnoozeShade Is & Why It Took Off 07:13 - #1 In Category For Nearly 16 Years 10:22 - Copycats Killed Profit: “Turnover Is Vanity, Profit Is Sanity” 12:14 - Her Best Year: Nearly £3M (Now Around £2M) 15:48 - Lean Team Setup: Freelancers + VA In The Philippines 18:00 - Competitor Tracking + Why Competition Calmed Down 21:09 - Royal Family Customers 23:42 - TikTok & AI: Awareness Over Amazon-Only Thinking 25:16 - International Keyword Differences (UK vs US vs AU) 29:25 - Influencers: Relationship-First 34:04 - Helium 10: Time Savings and Smarter Keyword Testing
He quit Amazon, then launched One TikTok Shop SKU to 7-figures. Our guest breaks down content systems, creator outreach, FBT, cash flow, and scaling his product into the US.
Discover how to leverage AI recommendations for your Amazon product using GEO-targeted tactics, including PRs, Reddit mentions, website files, and listing/image optimization. Plus, PPC-only launch wins.
Meet this Amazon seller still selling his first product. He shares how Freedom Ticket and Helium 10 tools sparked instant success, which then scaled in two years through B2B sales, AMC, and lean operations.
An 8-figure Amazon seller shares the boring blueprint to reach 9 figures. Amazon Business (B2B), Remote Fulfillment, and AWD, plus hybrid warehouse systems, pricing, and PPC that just work!
From Project X newbie to a $3M Amazon seller, our guest shares product research, Helium 10 tactics, TikTok Shop commissions, and how she defends her profits from copycats.
Bradley Sutton shares his wild journey from sumo wrestler and Zumba instructor to Amazon launch expert, revealing the Amazon seller grind mindset, resilience, hustle, heart, and hard-won lessons.
Amazon truckload hijacked, TikTok Shop creator tactics, new AI tools & strategies, Amazon PPC recovery, and a full revamp of the AM/PM & Serious Sellers Podcasts.
In this episode, discover Amazon's newest AI creative tools for PPC, including Creative Agent and Sponsored Products Video, and learn how sellers can generate high-quality ads faster than ever. ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft In this episode, recorded live at Amazon Unboxed in Nashville, Bradley sits down with Jenny Liu, one of the Amazon Ads' product managers behind the latest wave of AI-powered creative tools. Jenny's team builds the systems that are transforming how Amazon sellers create videos, images, and ad assets across Sponsored Products, Sponsored Brands, and Sponsored Display. If you've heard about Amazon Advertising's new Creative Agent and wondered how it actually works, this episode gives you the insider perspective. Jenny walks us through the evolution of Amazon's creative ecosystem: from early one-click image generators to today's full conversational, agentic workflows that let sellers input nothing more than an ASIN, a simple goal, and a rough idea. The agent then learns your intent, pulls from your product detail page, and automatically generates polished videos, lifestyle imagery, and ad-ready creative concepts. Whether you're not “graphically inclined” or you're a creative pro trying to scale variations and testing, these tools are designed to unlock high-quality output for all skill levels. Bradley and Jenny also dive into real-world applications, how custom creatives now influence performance, what makes shoppers stop scrolling, and why strong visuals matter even in Sponsored Products. Jenny explains why Amazon's creative philosophy is shifting toward storytelling, brand authenticity, and giving sellers more flexibility to express what makes their product unique. As she puts it, AI is not here to replace the marketer; it's here to take away the manual work so sellers can focus on what message they want their brand to communicate. To wrap up the episode, Bradley is joined briefly by longtime SSP guest Destaney Wishon, who shares her two biggest takeaways from Unboxed: the scale-changing impact of Creative Agent and the rollout of Sponsored Products Video placements. In episode 724 of the Serious Sellers Podcast, Bradley and Jenny discuss: 01:40 – Meet Jenny Liu 03:20 – The Evolution of Amazon Ad Creatives 06:00 – Why Creative Matters More Than Ever in PPC 08:10 – Introducing Creative Agent: Amazon's New AI Creative Partner 11:10 – What Inputs Creative Agent Uses (and Why You Don't Need Prompting Skills) 15:00 – Real Use Case: Creative Ideas for Bradley's Brand 24:00 – Jenny's Core Message: These Tools Are Free, Simple, and Ready to Use 27:30 – Destaney's Take: Her Top 2 Favorite Announcements From Unboxed Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don't forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.
Black Friday & Cyber Monday results for Amazon, Walmart, and TikTok, plus the rise of livestream selling, and Amazon's biggest seller fee cuts ever!
Stuck or slowing down on Amazon? Three expert mentors share the 2026 ad, creative, and analytics tactics that helped a brand experience explosive sales growth, causing it to run out of stock.
Learn Mansour's latest Amazon strategies, from Search Query Performance to new sponsored product video features, AMC tips, pricing tactics, and launch strategies to scale your brand.
Amazon may have closed your Black Friday offer. Copy full media sets to sibling variations, and find out which fulfillment center is shut down. More buzzing news on this episode of the Helium 10 Weekly Buzz.
Retired exec turned Amazon seller! Hear how our guest scaled his hemp brand, boosted sales with listing upgrades, and turned mentorship into massive growth after his Scale Stories by Helium 10 episode.
In this episode, Kevin King reveals how he made $700K from a new venture, the AI press release strategy boosting ChatGPT rankings, and the exact methods that helped one seller triple their sales.
Amazon's Black Friday deals are live! Rufus just got smarter, and TikTok Shop hits a record-breaking quarter. All this and more on this episode of the Weekly Buzz!
In this episode, we welcome our Scale Stories TikTok Shop mentors to share how 30-second vids hit 10M views, the 3-bucket scaling framework, pricing/bundles, and live-selling tactics that turn views into sales fast!
In this episode, let's talk about how AI is transforming Amazon selling, from product research and listings to ads, Rufus optimization, and TikTok Shop growth.
On today's Weekly Buzz episode, we cover the biggest Amazon Unboxed announcements, an important TikTok shipping policy update that impacts all sellers, and new EPR requirements for selling in the EU.
In this episode, a top influencer joins us to reveal what's new in social media, how creators can pivot in 2025, and her experience launching products on Amazon and TikTok Shop.
In this episode, AI expert Andrew Bell joins us to show step-by-step how to turn a single Amazon product photo into a polished, scroll-stopping video using AI tools like Sora 2, Amazon Ads' AI video generator, and Gemini.
Amazon's Rufus drives $10 billion in extra sales, while Amazon sues Perplexity to block AI browsers from scraping Amazon.com. These stories and more on this week's episode of the Weekly Buzz.
Learn from top Amazon mentors as they reveal the exact steps they're taking in a live case study from Scale Stories to help a brand double its sales in 2025 and how you can do the same.
In this episode, unlock 10 powerful strategies to boost your Amazon sales. Discover hidden keywords, spot listing hijackers instantly, and master Helium 10 features no other software offers.
Black Friday 2025 is right around the corner. There are new Q4 features to help you and customers drive record sales this holiday season, and next-gen delivery is here.
In this episode, let's talk about how one brand is doubling its Amazon sales while generating $10K weekends from just a $400 investment, and adding 500-1,000 new customers to their list every weekend.
In this episode, let's learn how to master Amazon Marketing Cloud (AMC) and discover how to connect, set up, and manage AMC ads to improve targeting, boost conversions, and scale your Amazon sales.
ChatGPT launches a new browser that can browse Amazon, an AWS outage may have affected sales, and sellers can soon reserve branded searches for Sponsored Brand Ads. These and more buzzing news on this episode!
Three expert sellers who've sold tens of millions on Amazon reveal what it takes to launch a successful business from scratch in 2025. Strategies, tools, and real seller insights.
In this episode, learn how AI personas and Amazon Marketing Cloud (AMC) help sellers turn data into deeper customer insights, build emotional connections, and boost conversions on Amazon.
Amazon announces 2026 FBA fee increases, Walmart partners with ChatGPT for AI-powered shopping, and Amazon rolls out a new inbound shipment list view. All this and more buzzing news this week!
In this episode, let's meet our first contestant on Scale Stories, Natalie, and learn about her story and about what is in store for her brand-new Amazon and TikTok Shop product launch.
In this episode, let's talk about Amazon's latest launch tools. Vine pre-launch reviews, Product Opportunity Explorer insights, and shoppable A+ Content. To validate faster and scale your first or next Amazon product.
Get preliminary Prime Big Deal Day results, a new TikTok shipping integration, and a button that could boost Amazon order values. All this and more buzzing news on this week's episode!
He's back! Tomer Rabinovich reveals his latest e-commerce strategies, including mastering PPC, TikTok launches, optimization, and creative packaging, as well as a few magic tricks for achieving viral success.
Has ChatGPT changed e-commerce forever? New Amazon ad tax updates, the return of a new Project X series, and more top stories on this week's Weekly Buzz.
© 2020-2026 Ivy Podcast Discovery LLC
