Serious Sellers Podcast: Learn How To Sell On Amazon

Amazon launches new Amazon Saver private label to help shoppers save, take on Walmart, Target https://abcnews.go.com/GMA/Food/amazon-launches-new-amazon-saver-private-label-shoppers/story?id=113581546 US seeks to slam shut Shein, Temu trade loophole https://asiatimes.com/2024/09/us-seeks-to-slam-shut-shein-temu-trade-loophole/ Brand Registry Protection https://brandregistry.amazon.com/protection/dashboard?ref=brnav_to_impactdashboard Etsy Offers Subscribers Free Shipping While Aiming for ‘Tremendous' Growth https://www.pymnts.com/news/ecommerce/2024/etsy-offers-subscribers-free-shipping-while-aiming-for-tremendous-growth/ Finally, maximize your Amazon FBA reimbursements with the newly revamped Helium 10 Refund Genie tool — a resource that could potentially reclaim thousands of dollars for your business. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:00 - 1P Account Termination 02:13 - Ads in Amazon Rufus 03:25 - Amazon / Temu Brushing 05:10 - Amazon Coupon Update 05:37 - Etsy Seller Updates 07:14 - Amazon Export Central 08:47 - Amazon 3D Images 09:54 - Amazon Saver Groceries 11:35 - No More Cheap Chinese Imports? 13:24 - Brand Registry Protection 14:55 - Etsy Insider 16:10 - Walmart Ads Update 17:12 - How To Get Reimbursed By Amazon FBA ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Amazon is terminating a lot of one-piece seller accounts, rufus is going to start showing Amazon ads, Esty is adding new features to its Prime-like service. These stories and more plus State of the End, to find out how I'm getting $6,000 back on a couple of accounts from Amazon for free how cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is our Helium 10 Weekly Buzz, where we give you a rundown of all the new stories that are going on in the Amazon, Walmart, TikTok shop and e-commerce world. We also give you training tips of the week and let you know what new features there are at Helium 10 that will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. I'd said a few weeks ago that, leading up to Accelerate, usually there's not much articles and, yeah, for a couple of weeks there were slim pickings for news, but today, all of a sudden, a bunch of stuff coming out of the woodwork. So we've got a number of stories to get into. Let's go ahead and hop right into it.   Bradley Sutton: First story is just something you probably saw on LinkedIn all over the place the last week. I'll go ahead and highlight a previous podcast, guest LinkedIn, right here. Grace, she talked about it here where it's hey, there was a message that went out to a lot of 1P sellers that said hey, we're going to stop sourcing products. This is from Amazon. You know the way that 1P works. You know like Vendor Central is. Amazon actually buys product from vendors and then you see it says shipped and sold by Amazon. So, effective November 9th, our vendor relationship will be terminated. So a lot of people had noticed and gotten these messages. So that means it might be time, as Grace says here, to hey start getting your ducks in a row for those who want to keep selling Amazon and move to three P. You know seller central. Um, you know some of you might reach out to an agency to do that or just start on your own. Obviously, hey, if you, if you're going to be controlling more of your own stuff instead of Amazon, definitely going to be really intense help. So make sure to utilize our tools to help you with that transition to controlling more of your own listings and things like that. Did anybody out there get a notice? I'm just curious Were your sales down or why do you think Amazon sent that notice?   Bradley Sutton: Next article up here is from Amazon Advertising, a little message that came out early last week and it said sponsored ads may begin appearing in Rufus-related placements. Okay, rufus related placements. Okay, rufus, is that AI tool that it's still tripping out for me? Like I don't think I can use it as a buyer. I saw a couple listings this week where it says the reviews state this and I'm like there's only one review here. It doesn't even say anything, it's only a rating. Like how could the review state something? But anyways, that's a side note for now. It says Amazon ads might start showing up in Rufus related placements. It says Rufus may generate accompanying text based on the context of the conversation. But here's the kicker your campaign reports won't include Rufus metrics. I guess you won't even know what's showing up in Rufus or not. So just you know, I haven't seen it in the wild yet. Again, I'm not using Rufus too much as a buyer, so maybe it is showing up out there, but that's going to be interesting. What part of this is going to be showing up in ads? And, like, how is it going to display if this is supposed to be an organic experience to help the seller or to help the buyers. We'll see, I'm sure, in the coming weeks. I'm sure Amazon Accelerate some things might be announced about that in the future.   Bradley Sutton: Now, you know, a common thing that comes up every couple of years is brushing. So for those who don't know, brushing is what happens when all of a sudden you start getting these Amazon packages or other packages and you didn't even order it. And usually what happens is these you know sellers out there on Amazon, other platforms. They want to build up the reviews. So they get, like these you know fake buyer accounts. They have addresses and they just send to you know free product, to, to to people out there so that they can, you know, set those accounts up to leave them fake reviews. Right now this seems to be making a case, or a comeback.   Bradley Sutton: This news nationnow.com article says that, hey, more Americans are receiving delivered package containing goods they didn't order and this is a scam known as brushing. Now something interesting says here in Illinois, one family told a local TV news station they receive one or two packages a day from Temu. So it looks like Temu is now getting in, or Temu sellers are getting in on brushing and so they said at first the constant deliveries were like experiencing Christmas every day. But then over time the family said the daily delivery simply became too much. Another customer, like a woman in Minnesota it says she received a box full of baby reveal balloons that she didn't order Packages delivered from Amazon and also included cupcake stands she didn't order. So like people are just getting random products here and there, didn't order. So like people are just getting random products here and there. Now you know sellers or amazon has said, hey, if you get brushing packages, first make sure that it's not just like a friend or relative giving you a gift you didn't know about, but says, hey, report the delivered package to the company, include the number of packages were delivered, along with the tracking number from the shipping label and any other information that could be pertinent, and that amazon investigate this. So I'm not sure how you can report it with Temu, but Amazon has a availability to report brushing scams. So something that came up early last week on your dashboard, if you in case you missed it, is the duration for coupons is going to be updated, all right. So, starting in last week, the maximum duration of three different kinds of coupons are going to be changed from 90 days, which is previously the max you could do, to now for standard coupons 30 days, reorder coupons 180 days, subscribe and save coupons 365 days.   Bradley Sutton: Next article is actually from payments.com, from Etsy says Etsy's new search tools aim to elevate quality listings and enhance seller success. All right, so now you know, Etsy has been trying to make a push to become a little bit, I guess, more relevant in the, the e-commerce game. And now that they have, uh, it says we are optimizing our search results to showcase a broader range of items for more sellers. We also want to make it easier and more fun to explore the depth our marketplace has to offer. And they say, hey, these changes that they've been making for Etsy listings have led to approximately 70% of shops on Etsy having more visibility in search. And sellers also now have a Etsy search visibility page and this basically gives sellers more insights into recommendations on how they appear in search. And they said, hey, you know, sellers have told us they want more transparency into what goes into Etsy search. So, guys, if you haven't, if you're selling on Etsy like myself, I haven't looked at this thing you probably should go in and look for your Etsy search visibility page. Get more information on this link to this article here that we have in the comments below. But you know you got to keep up on whatever platform you're selling on. Obviously, with Amazon you've got Helium 10 at the forefront giving you all kinds of tools, and Amazon itself is giving you tools for how to show up and search better. But don't sleep on these other platforms as well. You got to go on these other platforms to make sure that you still stay relevant and Etsy is trying to make some moves out there in e-commerce and so you can benefit from it.   Bradley Sutton: Going back to Amazon, actually going to Europe, now there's an article released by Amazon says Amazon launches Export Central, allowing sellers to export to 39 countries in Europe with just three clicks. All right, you know. So Amazon is not in. There's not an Amazon marketplace in every country. You know you've got Spain and UK and France and some of the major ones and some of the newer ones like Sweden and Netherlands, Belgium, et cetera, but now you can ship to those other countries, all right. So this article says sellers can reach millions of customers even in countries without an Amazon store. Today, amazon announced the launch of our Export Central tool, which allows sellers who are part of MFN Merchant Fulfilled Network to expand their reach to customers in 39 countries in Europe. Now, some of these you know places that don't have Amazon stores as mentioned here, like Austria, Portugal and Greece. Now you're going to be able to ship there from your inventory, that is, in your existing marketplaces, like UK and Germany, et cetera. Now this is going to be available to all sellers, even if they're not even FBA. If you're just part of the Merchant Fulfilled Network or FBA, you'll be able to utilize this service. Now FBA sellers are automatically enrolled into this program at no extra cost, and says that, hey, sellers who have enabled export from their EU stores have seen an average sales uplift of up to 10%. So if you guys are selling in Europe, take a look at this article that I have linked below and check your own Seller Central to see if you're enrolled in it and the implications if you're not, and, if you are, and see if it's right for you and let me know how it works out for you.   Bradley Sutton: Now, going back to the Seller Central dashboard, there was another update last week. It talks about uploading 3D models to help drive conversions. All right. So in some categories, such as home furniture, consumer electronics, shoes and eyewear categories, it actually supports 3D content and so you can go to Catalog in your Seller Central, hit Upload Images and then go to the Image Manager tab and then now there is going to be those products you have eligible for 3D. You can select your product and then check for the Register Brand Owner icon and then on the right page it says go to 3D models and select upload 3D model. All right, so you know, for some of these categories, you know having a 3D image there is very good for helping you know drive conversion. So take a look in Seller Central if you are eligible for that, and then obviously, your next step is you know there's a button there that talks about well, what are the 3D model? You know requirements for getting you know these images up there and you'll be able to get that information.   Bradley Sutton: Next article is from ABC News and at first glance it might not seem like it's impactful for Amazon sellers. Let me explain why I'm including this article. It says Amazon launches new Amazon saver private label to help shop shoppers save. Take on Walmart and Target. So you know how Walmart and Target have like their own brands. You know, like Costco's got Kirkland right. Well, amazon now is going to have Amazon saver right. Almost looks like Target products because it's all red here, but basically what the definition is it says Amazon's new private label brand, amazon saver, will offer an array of grocery staples, from crackers and cookies to canned food and condiments, and most Amazon saver items will be priced at $1,000. Under $5 and prime members will get an additional 10% off of these products.   Bradley Sutton: All right, so you might be wondering like well, that's terrible. Like, if I'm selling in this category, I'm never going to be able to sell again with these cheap products. But here, here's why I put this is Amazon historically has not done great in the grocery category. You know, like Walmart, I think, has them beat there. But then if Amazon is providing more of these cheaper products, you know like some of the products here is pancake syrup and sweet peas and coffee creamer and things like that for cheap, if more people are looking, are going to, you know, go ahead and start buying those things. Well, maybe you are in the grocery category and you have some other products, like some Korean snacks or Vita cup coffee out there, and, and maybe the people who wouldn't have bought your product just by itself. But now they're like, hey, I'm buying groceries anyways, let me go ahead and add these others to the cart. That's how I think it could potentially help Amazon sellers who are selling in the grocery category.   Bradley Sutton: Next article is from asiatimes.com and it's entitled us seeks to slam shut sheen and Temu trade loophole. So this is talking about the, the uh de minimis trade loophole hole that allows Chinese e-commerce firms like sheen, Temu and others to not have to pay tariffs. And then, you know, it allows them to just like ship stuff to the us where sellers are paying like three, four dollars and there's no tariffs, no, nothing, and that's why team machine are so popular, that's why Amazon is even opening this up, but there's some, uh, us representatives uh who are calling on us president to try to end this loophole. All right, so you know, check out this article if you want to go into into details. But a lot of us-based sellers probably would like that, because they're like man, how are we going to compete with some of these Temu products where it's just factory shipping direct? They don't have to ship their item to FBA? Temu has like minimal fees, and so that's why you know like you'll see a coffin shelf for like 10 bucks. I haven't seen my sales go down. You know too much, but you know other sellers might be affected by it.   Bradley Sutton: But an interesting thing that this article said was it quoted a professor at Shanghai University who said that if this is tightened, this loophole it actually could long-term benefit Chinese manufacturers by pushing them up the value ladder, it says. It said hey, if they tighten this rule in the future, they're going to have to change their strategy from selling low-priced items to high-quality ones. This is going to create new opportunities for many Chinese consumer brands. So what do you guys think out there? Do you want the US to close this loophole or do you feel like this Chinese professor says? You know what that actually could cause Chinese companies to up their game and be even more competitive in the future? I'm kind of leaning personally on the let's just close this loophole and make it a fair playing ground between US sellers and foreign sellers. But curious to see what you guys think. Let me know in the comments below.   Bradley Sutton: Next article is not really an article but it is again highlighting a former podcast guest here, leo Segovia. In his LinkedIn post he said he reminded sellers hey, you guys can actually see how many infringement and copycat attempts are on your listings, all right, so he showed some of them. He had like 2,000 attempts in the last six months on his products and 151 in September. This is like what's happening is like people trying to do something to your listing or create listings that copy yours, et cetera, et cetera. So he gave a link here that you guys can go to in order to see this. Like, this is not some special link. Everybody has access to it, but most of you probably didn't even realize you had it. So check the links in the comments section of this podcast and you'll be able to go to your dashboard. All right, it says it's called the Impact Dashboard, proactive Protections.   Bradley Sutton: Here's one of my accounts, the how Cool Is that? For Project X. I stay under the radar and I don't sell in niches that are super, highly competitive and that kind of keeps me away from some of those attempts. You know like, right, like if I'm trying to sell a product that's selling 500 units a day, I guarantee it's probably like Leo is going to have thousands of people trying, bad actors trying to attack me. But take a look, you know, like for me, from April to September, I've only had 110 cases, total for 2024. I've had 410, but still that's kind of crazy. For just my coffin shelves and an egg trace, 410 people have tried to do something. But that probably pales into comparison to some of you out there who have much bigger accounts than the. How cool is that account?   Bradley Sutton: Next article, going back to payments.com and going back to Etsy, it says Etsy offers subscribers free shipping while aiming for tremendous growth. Like I said, you've been seeing signs that Etsy is trying to like, you know, like hey, I see Amazon, Walmart, TikTok shop pulling away. We got to, we got to catch up Now. First of all, the funny thing is, if you read this article, it says CEO and CFO of Etsy said at a conference that Etsy seeks to distinguish itself from rivals like Amazon. But one of the company's recently launched initiatives is Etsy Insider, a paid subscription that will provide free shipping to members. I don't know how that's distinguishing. You're literally doing the exact same thing as Amazon, which is fine. I mean you should do free shipping, but it's funny that that statement came right after. Oh, we're trying to be different, you know, um than amazon. But one thing they are unique on is check this out something that does distinguish them from amazon, says. Other new efforts include an Etsy gift mode that lets shoppers send a message to the recipient before the gift even arrives. A plan to raise the percentage of shoppers using the Etsy mobile app from 40 to 75. All right, so take a look at this article. There's more interesting things, but, yeah, Etsy's trying to go ahead and up their game.   Bradley Sutton: Next article for those of you selling on Walmart.com you probably got this email from Walmart connect and it says unlock new brand term strategies to help increase your share of voice. So Walmart connect brand term targeting is now available for sponsored search automatic campaigns, in addition to exact match keyword campaigns, which launched earlier this year. Says that brand term targeting helps you to increase brand visibility by empowering you to strategically bid on keywords associated with your brand and those of your competitors. All right, so take a look at that email. If you guys are selling on Walmart and do Walmart advertising, I guarantee you've got that email somewhere. Check your junk if not, but make sure that you know what's going on. What's the new features? Walmart is always adding new features to its advertising platform and we implement as many as possible as well. For those who want help with Walmart advertising, we have atomic for Walmart, we have, obviously, research tools for Walmart, but make sure you're taking advantage of these things to you know. Keep your share of voice high on the Walmart platform.   Bradley Sutton: All right, that's it for the news this week, guys, but now I've got a question for you how to get reimbursed by Amazon FBA. This is a question that a lot of sellers are asking, because they got that notice they heard here on the Weekly Buzz. That window is closing could cost you thousands of dollars. All right. So you've probably seen ads from different services from saying, hey, we'll, we'll help you get those. You got to take action now, which is true, but almost all of those ads are for companies that are going to take 20, 25% or more of any money they find for you.   Bradley Sutton: How would you like to know how to get your money back for free? Now, don't get me wrong. Even Helium 10 has a service where we'll do the work, like all of the work, for you. It's called MRS, and if you're a big company who's owed maybe tens of thousands of dollars and you don't have time to submit all the claims yourself, yeah, we'll go ahead and do it for you for a fee. Go to h10.me/mrs, and you'll get a quote on that. But what I'm about to show you is 100% free for Helium 10 Platinum annual members and above, and this is the best way to get Amazon FBA to reimburse you money that you are owed. And it's your last chance to do it, because in October 23rd, that timeline is going to go away, costing you potentially thousands. In October 23rd, that timeline is going to go away, costing you potentially thousands.   Bradley Sutton: Let me show you a couple of the accounts I have access to and how I'm going to be able to get over $6,000 in just a couple of counts back from Amazon FBA, how I'm getting them to reimburse me, all right. So, first of all, the next time you sign into your Helium 10 dashboard, take a look at this banner on the top. All right, it'll say, hey, it's your last chance to claim. I look at this. This is one of my accounts here. I got $5,000 because I haven't been keeping up to date with my Refund Genie. So for those of you who have never used a FBA reimbursement service, you're going to see probably a big number right there. All right, so go there and hit open Refund Genie. Now, when you hit that it's going to go up to your regular Refund Genie dashboard. But you need to look at the stars, all right. So in this account I've actually got a few accounts connected and actually I had more than $6,000 original. I've already refund. I've already got a lot refunded by. I kept a few here's just so I can show you guys the process. But I've got like three accounts connected here. So let's go ahead and open up this first one creative, lg, household and healthcare.   Bradley Sutton: But what you guys need to do is look for the ones that say loss and damage and has a star next to it. Forget about all the old ones. If you see that there now really, really quick. If you guys don't have access to this, it means you're probably on like a like a Helium 10 free plan or starter plan or maybe just a platinum monthly. All you need this it's this is a completely revamped Refund Genie tool. So that's why this is like actually our training tip of the week and our Helium 10 new feature request. This is a newly revamped tool to get this. You can have access to it now if you're a platinum annual above. So if you're on a platinum monthly um. You can just upgrade to a platinum annual and you'll get instant access to this.   Bradley Sutton: So, anyways, what I'm going to do right here is click on this EU one. So I'm going to show you one from EU. I click details on one of these ones that have star, and then now I have all the marketplaces show up in this account. I'm selling in Germany, Spain, France, Italy, UK, Sweden and Poland, and so let's go right here to the UK one. All right, so now I have to open up seller central into the UK account. So go ahead, I'm going to go ahead and do that right now.   Bradley Sutton: And then what I need to do is I'm going to hit help and then go to get help and resources, and then now this is different for different people, but sometimes on your page you'll see a widget that says inventory lost in FBA warehouse. All right, that's what you have to click on to get your amazon reimbursement from Amazon FBA. But if you don't see that, you can just hit my issue is not listed and then just type in investigate inventory missing in FBA warehouse, and then it's going to come up. What's about to come up right here? If I hit this button, it's basically just a FN SKU button and then now all I have to do is copy the ASIN or the FN SKU. I should say, and this one is going to be a potential refund of 600 euros, I'm going to get 600 euros back in like a couple seconds here, and then I'm going to hit continue. Once I paste the ASIN or the FN SKU into, I either get the money back instantly or I have to open up a case, and so in this one I'm going to open up a case because this was 600 euros worth and so they require a case to be open. So I hit create case and I create the case and they're going to get me back that money probably within a couple of days.   Bradley Sutton: I go back to Helium 10 and then I hit processed. And then let's go ahead and go on another one. Let me just find one of these smaller ones Like here's, one that is only three items and 28 euros, all right, so let's go ahead and copy this one. Let's go to Amazon. I'm going to go back to get help with a new issue. I hit inventory loss and FBA warehouse paste the FN skew. I hit continue and let's see what it says. Boom goes a dynamite right here. You remember how Helium 10 told me that I was owed three units and 28 euros. Well, look what Amazon just told me. In this case, yes, you are right, three units reimbursable. These items have been processed for reimbursement. I'm going to get that money. I just made 28 euros in about five seconds here. So I'm going to go one by one on all of these cases and I'm going to get hundreds thousands of dollars back on this one account.   Bradley Sutton: Let me just show how it looks in a US account. So I'm back here on the Refund Genie page and here's one of my North American accounts. It says Dial Cash let's go ahead and hit the details here and here we go. And it says US I got nine lost items, potential refund of $1,223. Oh, my goodness gracious. Again, I need to go to the correct seller central account and then I hit the help button and I hit get help and resources. And then how do I ask for reimbursement from Amazon FBA? Let me go ahead. And oh my goodness, let me open up this one. Here's one where there's five conference chairs that looks like Amazon lost and that's a total of $1,100. Oh, my goodness gracious, I'm going to copy that FN skew and go ahead and paste it over here.   Bradley Sutton: Inventory loss and FBA warehouse. Let's paste that FN skew, hit continue and let's see what Amazon says. I almost like want a drum roll right here or something. Boom, it says, hey, this you know, probably cause it's a thousand dollars I'm about to get back in one click. It says here well, we opened up a case and this can be transferred to an associate and there's a case already open, but I guarantee I'm going to get that money back.   Bradley Sutton: I everything that the new Refund Genie has been showing, I've been getting it back a hundred percent of the time. Sometimes even more I'm getting back than Refund Genie. Let's go ahead and do one of these smaller ones that they can refund me instantly on. Here is one product that is for $29.99. Let's go ahead and copy this FN SKU over. I'm going to hit get help with a new issue Inventory loss in FBA warehouse. I paste the FN SKU, I hit continue and let's see if Amazon instantly refunds me. Boom, there it is.   Bradley Sutton: Remember Helium 10 said I was owed one unit and Amazon says you are absolutely correct. Allow four to five days for this reimbursement to come into this account. So, as you can see I've got a lot more I have to do. I said $6,000. It's actually going to be across all my accounts about $8,000. And that's in two of my accounts. I've already been keeping up with the Refund Genie so it probably would have been been over $10,000 for me if I wasn't. But, guys, this is money in your bank account.   Bradley Sutton: Now, how much can you possibly get? It depends. If you've only been selling for a couple of months and you've sold maybe $20,000, amazon might owe you $20 or $100 or something like that. Probably not that much. But if you've been selling for 18 months and you're a six figure seller, you could be owed thousands of dollars. You know, potentially we are a seven figure seller. It's almost guaranteed If you've never done a audit, you it's almost guaranteed that you're owed thousands of dollars by Amazon of what they owe to you. And Refund Genie can help you know what that is. So if you have never used Helium 10 at all and you want to do a free calculator to see how much potentially you might owe, just go to h10.me forward slash Refund Genie h10.me forward slash Refund Genie. We've got a calculator here where you can just enter in your you know rough estimate of your sales and then we'll calculate how much could be owed for you.   Bradley Sutton: But again, how to get reimbursed by Amazon FBA? It is super easy. You just have to open up a case with Amazon, copy and paste the FNSKUs that were lost. There's also another thing that Refund Genie does is allows you to see the transaction IDs of damaged items. All right, so if products have been damaged at Amazon FBA warehouses, you can enter in all the transaction IDs and get reimbursed for those, for the ones that Amazon hasn't reimbursed for you. So you could get thousands of dollars back from Amazon FBA reimbursements on stuff that they have lost and they didn't reimburse you, just by submitting these reports. But you don't have to go searching, hey, what could you be reimbursed on or not? Helium 10 is doing all that work for you. And again, remember, this service is 100% free. We are not taking any commission on it because you're the one who's doing half of the work. All right, if you want Helium 10 to do all the work for you, like some of the other services, go to h10.me/mrs, and you know for the.   Bradley Sutton: You know I saw some. I was looking at a report. There's a lot of you guys out there who are owed potentially hundreds of thousands of dollars, like literally, like I'm like looking at Helium 10 customers like, guys, you are owed hundreds of thousands of dollars and you haven't asked for reimbursement yet. So you have like thousands of transactions and maybe you want you don't want to do one by one what I was just showing you how to do go to h10.me/mrs, we'll take care of all of it for you and, uh, you know we'll charge your fee, but for what I showed you today, guys, there is no fee at all. So make sure those of you who have a Helium 10 Platinum annual account or higher get in there and start getting your money back. And then let me know in the comments below how much did you guys get back Thanks to Helium 10 Refund Genie from Amazon FBA reimbursements. All right, guys, that's it for today's episode. We'll see you in the next one to see what's buzzing.

We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon just announced dates for its October Prime Day sale — here's what to know https://www.nbcnews.com/select/shopping/amazon-october-prime-day-2024-dates-rcna171355 Walmart announced an anti-Prime Day sale and it's no joke—learn about Walmart Holiday Deals now https://www.usatoday.com/story/money/reviewed/2024/09/19/walmart-holiday-deals/75289574007/ More than half of US Gen Zers are headed to TikTok Shop this season https://www.retaildive.com/news/gen-z-tik-tok-shop-social-media-holiday-purchases/726139/ Amazon small oversize FBA fee reductions https://channelx.world/2024/09/amazon-small-oversize-fba-fee-reductions/ Maximize your brand goals efficiently with goal-based bidding in Amazon DSP https://advertising.amazon.com/en-us/resources/whats-new/amazon-dsp-goal-based-bidding/ 5 new generative AI tools to accelerate seller growth and enhance the customer shopping experience https://www.aboutamazon.com/news/innovation-at-amazon/amazon-generative-ai-seller-growth-shopping-experience In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:07 - Prime Big Deal Days 03:31 - Walmart Holiday Deals 05:14 - Gen Z Shopping on TikTok 06:25 - FBA Fee Reductions? 07:23 - Goal-Based Bidding in DSP 08:16 - Amazon Supply Chain Updates 09:50 - Buy with Prime Integrations 12:33 - Amazon Shipping App 13:00 - Faster MCF Shipments 13:37 - New Amazon AI Tools 22:11 - New Amazon Analytics Tools 23:24 - More Accelerate Updates 28:17 - Meet Bradley in South Korea 28:30 - More Upcoming Events ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript   Bradley Sutton: Prime Big Deal Days has been officially announced for specific dates. In October, amazon Accelerate had more than 20 new releases and announcements and we're going to go over almost all of them today. This and more on this week's Weekly Buzz. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Series Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the new stories and goings on in the Amazon, Walmart, e-commerce world. We also give you training tips of the week and let you know what new things that Helium 10 has that will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. As a matter of fact, today I don't think we're going to be able to get to any new releases or training tips, because this was the week of Amazon Accelerate. I just got back a couple hours ago and I want to try and like get everything out there while it's fresh in my mind. Hopefully I'm not going to miss anything, but we have got tons and tons to go over today.   Bradley Sutton: Let's actually first hop into just non-Accelerate related news. All right, let's go ahead Now. The first news story is from NBC News and it's entitled Amazon just announced dates for its October Prime Day sale. Here's what to know Now. You guys remember a while back, a few months ago, I had predicted when the regular Prime Day was going to be. Somehow, you know, I like use some just I used some just common sense and mathematical things based on dates that Amazon had, and I hit the exact date two months in advance, actually, three months in advance, I think. I hit it Now again. A month ago, I was like you know what, I'm going to go out on a limb and try and guess when Prime big deal days are. Take a look at what I said in August. If, again, I had to pick a date, it would be around October 9th. Now let me show you why. I noticed here that one of my products was eligible for prime big deal days window. So when I went in there, you'll notice and you guys probably have seen this yourself is that there's weeks for regular deals right All the way up to October 6th. Okay, and then the very next one it says is prime big deal days window. So first of all, it pretty much guarantees that prime big deal days is not going to be before October 6th.   Bradley Sutton: Now, historically prime big deal days, I think there was another it was called something different in 2022. It was kind of like on the second Tuesday, Wednesday, Thursday of the month. So that's why I'm thinking that, hey, it could be around October 9th, 8th, 9th, 10th, around there We'll see. You've got a lot of time to plan, but at least, again, it is now confirmed. There is another prime big deal days coming. Well, guys, Nostradamus Bradley back at it again, because, look at this prime big deal days was. Well, guys, north stardom is Bradley back at it again, because, look at this prime big deal days was announced on October 8th and 9th.   Guess what? I'm gonna make another prediction. I think I know when Black Friday is gonna be hint, hint, wink, wink. That's not a great, uh prediction. I think my prediction days are over two for two, that's it. But anyways, prime big deal days, guys.   Bradley Sutton: It's kind of like the second prime day of the year is coming on October 8th and 9th and hopefully you have gone ahead and applied for some deals. If you're going to do it, this might be the time to do Prime Exclusive Discounts. Don't forget, prime Exclusive Discounts aren't free anymore, as we reported on the Weekly Buzz. But whatever the case is, there's going to be a lot more traffic shopping online, and when I say shopping online, it is not just shopping on Amazon for this special day, because take a look at this new story from USA Today. It says Walmart announced an Anti-Prime Day sale, and it's no joke. Learn about Walmart holiday deals now, all right.   Bradley Sutton: So this is a new or special kind of discounts that Walmart is putting on. What date is going to be for these deals that will have up to 70% off? You guessed it starting October 8th. So it's kind of funny. Sometimes this Amazon and Walmart are going back and forth, trying to one up each other and make sure they don't have special days. But I think this is actually good for sellers that it's on the same day, because if you're doing deals on one site, you almost have to do deals on the other site because of price matching and things like that. So when Amazon and Walmart dates coincide, it allows you to go ahead and put the same discounts on both, and now you don't have to worry about things like buy box suppression and things like that. Now one difference, though, between prime big deal days and Walmart holiday days is this article says that it starts on the 8th, but it's set to continue through Sunday, October 13th. Now, this is important because, just like I just said, while the first couple of days are going to coincident have to worry about buy box issues. If you keep your Walmart deals going after the 9th and you have like the same maybe product identifier, like a UPC or something like that, it's possible that your buy box on Amazon might suffer if Amazon is price matching Walmart or price checking Walmart, I should say, and they could see that you have a special going on a Walmart but not on Amazon. So something to keep in mind. First couple of days you're good to go. It's kind of good that it's coinciding, but after the 9th, definitely check if you're going to stop your deal on Amazon but not on Walmart.   Bradley Sutton: Speaking of holiday deals, there's an interesting article from retaildive.com I guess they did this kind of survey and it says more than half of US Gen Zers are headed to TikTok shop this weekend. It said about 43% of Gen Z shoppers are planning to spend more for their holidays this year compared to 37% of millennials. However, going down deeper, it says, in the US, nearly 54% of Gen Z will find gifts on TikTok shop alone. A third of US respondents will shop for gifts seen on Facebook and Instagram ads. I don't know how that's a poll Like. Do you actually answer a poll saying yes, I plan on buying stuff from ads? So that was kind of weird for me. But however they got this information sounds pretty exact. So they're putting it out there and it says almost a quarter 24% of US Gen Zers will make their purchase through influencer recommendations. So just you know, it's kind of interesting how much the whole landscape of holiday shopping has changed. You know, a couple years ago there was no such thing as TikTok shop, right, you know. So the fact that a lot of people are going to be you know, more than half of a certain demographic are going to be looking on this platform that literally didn't even exist last year is just kind of interesting to me.   Bradley Sutton: Next article is coming from Channel X World. It actually has to do with Europe and it's an FBA fee reduction. All right, yeah, I did not say that wrong. It is an FBA fee reduction, not an addition. You know, usually when you hear me talking about FBA fees, it's about some new fee that we're going to have to do. That we're going to have to do. But if you're in selling in pan EU fulfillment, you're going to be able to save from 1.60 pounds up to 1 pound 87 for small oversized products across UK, Germany, France, Italy and Spain. So in those locations, what signifies a small oversize? So Amazon's definition of small oversize is 61 by 46 by 46 centimeters and unit weight has to be less than 1.76 kilograms. And then in Germany there's another set. But hey guys, take a look at this If your product is in this small oversize, you might actually be getting a reduction in fees, believe it or not.   Bradley Sutton: One more non-accelerate announcement this week was done by Amazon Advertising, so entitled Maximize Brand Goals Efficiently with Goal-Based Bidding in Amazon DSP. All right. So now when you're doing your brand awareness campaigns, you're going to be able to specify reach and frequency goals and DSP is going to optimize bids automatically in real time to maximize these goals. So, for example, how you get started is you set the goal in DSP to awareness, you set your KPI to reach or frequency, and then you're going to choose a weekly target frequency and then you set your optimization strategy to prioritize spending, full budget and then you hit save. So now you're going to be able to, you know, test out this goal-based bidding. So, um, I know not too many of you are using DSP, but something that maybe talk to your amazon rep to get more information on. Or, if you're using an agency, talk to them to see if this might be good for you all.   Bradley Sutton: Right now, let us get into amazon accelerate. Uh, this was my second accelerate um, and there was just tons and tons and tons of things that were released over the three days. Now, on some of these, we're actually going to get a little bit more in depth. I was able to interview some of the product managers at Amazon responsible for some of these, so we're going to go in depth on things like the customer loyalty dashboard and gen AI videos and different things like that in future episodes, but for now, let's just give a brief overview of a lot of the updates.   Bradley Sutton: Now, first up, we had supply chain by Amazon updates, all right. So first they were talking about hey, they're unlocking faster delivery speeds that increase sales an average of 20%, they said and now there is an Amazon fully managed option for US sellers to automate the entire supply chain process, so I'm not going to go too much into detail about that. We've talked a little bit about this in previous episodes. Now, multi-channel distribution for Amazon warehousing and distribution, also known as AWD it says it now offers the ability to do custom labeling, allowing you to distribute products in bulk to different sales channels, including other marketplace services. All right, so you know this is something that before you know, like you might not have thought that Amazon would be down to do like helping you, kind of basically like drop ship to other channels, and they're cool with it, with it going to other marketplaces. That's going to be a kind of a theme on some of these announcements I'm going to talk about from Amazon Accelerate.   Bradley Sutton: Now, speaking of Amazon logistics and supply chain, there is a lot of MCF and buy with prime announcements. All right, a lot of different enhancements. First of all, if you are using buy with prime on your website, now you are going to be able to accept PayPal payments. All right, you can't do that yet in Amazon, but if you're using the Amazon Buy With Prime, like on your Shopify, WooCommerce, you're going to be able to accept PayPal checkout. So that's going to be pretty cool. And then, actually, starting next year, if you're a Prime member, they're going to be able to link their Amazon account to their PayPal account so that Prime free shipping benefits are available automatically. Another update was, if you are doing Amazon DSP, like we just talked about, you're going to be able to now run ads on Google Shopping ads and TikTok ads all right to drive more traffic to your Buy With Prime enabled options. All right.   Bradley Sutton: So here's how this works, if I'm understanding this correctly. So let's say you've got Buy With Prime listings set up. Now, if you recall, buy With Prime it's been around for a while. It's so you can have on your website a literal Buy With Prime badge and you are able to see the shipping time. So, basically, your Shopify customers, if they purchase on your website, they're going to get it delivered from your FBA inventory or MCF inventory. But now if you're running DSP ads the cool thing is they showed a couple examples of this is like in the Google shopping. You know what? You can't link directly to an Amazon listing, all right, you can't put Amazon listings per se into Google shopping. But if you've got your Shopify or WooCommerce or whatever listing there that has the buy with Prime, which basically goes your Amazon inventory. Anyways, you're going to be able to see the shipping time, all right. So, like you know, two, three days shipping. It's going to actually show up in Google Shopping Right, which has not been done before, and also in TikTok advertising. All right, not TikTok shop. We're not talking about buy with Prime inside of TikTok shop. We're talking about that. If you run a TikTok ad, it'll overlay onto a TikTok right. You're going to see that Prime badge right there where it'll say like two days, three days shipping and people can just go ahead and buy it right from that TikTok ad and again, that's going directly to your Amazon Prime inventory. So, pretty cool enhancement.   Bradley Sutton: You know, like a few years ago you wouldn't have thought that Amazon is down to like help sellers. You know, sell on other platforms and things like that. You know, like last year, amazon accelerate. The big announcement was how you could have, you know, Shopify integration. You're like that was would have been unheard of just two years ago, you know. And then now we're talking about, you know, integrations now with google shopping, integrations with TikTok shop. So this is, I think, a move in the good uh, in a good direction here.   Bradley Sutton: Another supply chain announcement. You know we've talked on the weekly buzz before about how amazon's really pushing their own shipping methods, and so now Amazon has released a new Amazon shipping mobile app. So you know, with these you're going to be able to schedule pickups from your warehouse, oversee inventory across multiple warehouses, receive real time updates on delivery, delivery vehicles and everything. So that's like for those of you who are kind of like using Amazon now, as like you maybe have used UPS or something like that before. Another update was if you're using MCF multi-channel fulfillment you know, historically I think that like the fastest shipping was like four days, but usually five days or more. Now MCF is going to qualify for three day shipping, so pretty cool. If you're using MCF is going to qualify for three day shipping, so pretty cool. If you're using MCF to maybe run your TikTok shop or for your Shopify website, and that's how you're shipping you can now get three day shipping, which is a huge update.   Bradley Sutton: Now, that was the main announcements for day one. Let's go skip to day two now, which had a lot more announcements. Go skip to day two now, which had a lot more announcements, and the first one was like five new generative AI tools that are going to be designed for sellers. Let's go over them Now. The first one was a Amazon code name. Right, it says Project Amelia. It says adds a personalized Amazon selling expert for every seller.   Bradley Sutton: Now what this new app is going to be doing inside of Seller Central is it's going to be a generative, ai based tool where you can like have conversations with it, like you can say, hey, amazon or Amelia I'm not sure if you have to call it Amelia or you call it Amazon, or whatever the case is. You can be able to ask simple questions like how is my business doing? Which products of mine have sales been down year over year? You can be able to ask simple questions like how is my business doing? Which products of mine? Have sales been down year over year? You're going to be able to ask questions like what is the status of the shipment that I sent to Amazon yesterday? So basically, the things that you would normally do in Seller Central that you would just have to go around on menus to find, and things. A lot more of it now over time. You know it's not going to be rolling out all these things at once, but you're going to be able to start asking this Amelia, uh, project Amelia app, uh, these questions that it's going to go ahead and respond just like generative AI does. Now, not everything is something that I think that all sellers are super excited about. But hey, I'm, I'm, I'm here to just report the news and let's you know, let's give some honest feedback on it and let's see how things play out Now. And let's give some honest feedback on it and let's see how things play out Now.   Bradley Sutton: The next thing it was entitled Expanding Generative AI Product Listing Capabilities to Get More Products in Front of Customers Faster. So this is nothing new per se. Amazon had announced last year generative AI ability to just get a picture from a picture or from a brief description, make a listing. Now, the last time I tested it, let's be honest, let's keep it real. Well, this is a no BS podcast, right? Well, it was not that great and I would never actually recommend somebody using that, because you know, like we know, how important keyword optimization, listing optimization with the right keywords is for getting indexed, for being able to run ads, and you're you know the ai back then when it started. There's no way it was going to be able to ever get all of the right keywords from day one in your listing if you're just using it right now. That being said, that was a while back that I use it.   Bradley Sutton: I'm very curious as to how it has uh, perhaps improved over time. I still don't understand. I guess can't picture any world in which you, uploading just a picture or two of a product and maybe even one line of text, is going to make sure that Amazon gets all the right keywords. I just can't imagine it, you know, knowing what the status of Gen, you know Gen AI is now, but I got to give it a fair shot, so I'm going to go give it a try in like a little mini case study soon. But anyways, what was released yesterday at Accelerate was now you're going to be able to, even if you do trust the Amazon AI listing creator, instead of just making one listing, you can like have some minimal information on a bulk upload file, and then you can create up to like 10, 20, 30, 50 listings or more, all with generative AI.   Bradley Sutton: The next gen AI thing that they talked about was A plus content automatically creates brand storylines that attract customers. So with this, it's actually allowing you to take, like, maybe just your images or your listing, and it's gonna use gen AI to create a plus content just from an image, so like, for example you can see here those of you watching this on YouTube it just took a couple of pictures of some shoe and then now it like put it in these lifestyle setting kind of images, automatically designed directly for your a plus content, for your listing. Not only that, it's generating the text that comes in on the captions inside of A-plus content. So you know, like for people like me, who you know, I use agencies like professionals like AMZ One Step, to make my A+ Content and you know, some people might not be able to afford that. So if you're not able to afford professional agencies to shoot specific content, now you might be able to dabble into this A-plus content. Don't forget that even in Helium 10, we have an A-plus or not an A-plus content generator, but an image generator that you can output in the format of different A-plus content modules as well. But now Amazon is going to have this completely for free. So this is kind of like a cool update that Amazon is going to offer Now.   Bradley Sutton: The next one I think most sellers I talk to, and myself too, are the most skeptical about basically it's an announcement where they're saying, hey, they're going to use gen AI to personalize product recommendations that part is cool and descriptions for customers including the title. So, as far as the recommendations go, you know that that's totally fine. Like, like, I don't think that's going to affect us negatively. I think it might be a positive thing. Like, for example, it's going to start basing more things off of the customer shopping activity instead of just offering customers more, like this. Like you've probably seen that when you're shopping on Amazon, it's going to give more specific recommendations, such as gift boxes for Mother's Day or cool deals to improve your curling game. That's the example that they give. Who in the world outside of Canada needs improvement on their curling game? But anyways, this is something that's going to be interesting for their recommendations.   Bradley Sutton: But as part of this, there was a kind of like a demo, given that Amazon is going to kind of like redo titles in the search experience. Okay, so it's not necessarily rewriting your titles. You know that that was an announcement done before how Amazon is going to sometimes, you know, change up your title if it doesn't think it's, it's good enough and you can opt out of that program. But this is different. It's like if somebody searches a certain keyword, the way that it sees your title in the search results. Again, this is just the way it's displaying in the search results. It's not actually changing your listing. It could change some words around based on if it thinks that it could cause the customer to be more likely to purchase.   Bradley Sutton: Now, this is the one where people are like I'm not sure if we can trust Amazon, you know, to change the title of my product that I spent a lot of work on. So this is one I think we're definitely going to have to see an action, start tracking it to see you know once this starts rolling out. Is this going to negatively or positively affect sellers? Is it going to help your conversion, your click-through rate, or could it potentially hurt it because it just starts putting these random, hallucinating AI words there? This is one of those ones that we're going to have to wait and see the A+ Content. I'm like, hey, go ahead and start using that right now. Guys, I think it's available in most people's accounts. Let's start playing around with that. But anything that has to do with changing titles and keywords, obviously I think a lot of us sellers are a little bit more skeptical about. So let's see how that one works out. Now, another cool thing that you know maybe you're skeptical or not, but I think it's pretty cool because I saw some of it in action is the fifth thing that they're using.   Bradley Sutton: Ai is creating highly engaging video ads. So it gave a couple examples, like there was just like a speaker and then it put it in this crazy background with, you know, like a beach, and then not only that, it actually made a video like with waves crashing on the shore. The other example that I really like that it gave was it showed a cup of tea, a pitcher just a pitcher of a cup of tea, with steam coming out of it. Showed a cup of tea, a pitcher, just a pitcher of a cup of tea, with steam coming out of it. But then it totally made it a video Like the background was dynamic and the steam you could actually see it coming out of the cup. So you know, for those of you doing like special video ads sponsor display, sponsor brand ads this is going to be cool. You know like videos work better than just still images. It really conveys emotion better. And now, instead of having to pay tons and tons of money to an agency or have some special 3d modeling. You're going to be able to use generative AI to generate these ads, so that's definitely going to be pretty cool.   Bradley Sutton: One thing I neglected to mention from day one I forgot was the drone delivery. All right, so that was a pretty cool announcement where they're like hey, by the end of this decade I'm assuming 2029 or 2030, whatever they assume is the end of the decade they said they expect to have done 500 million drone deliveries. I mean, there hasn't been barely any yet because it's not fully launched, but they're aiming for one hour drone deliveries and to be able to make 500 million of those in the next five years or so. So that's going to be pretty cool to see your you know, maybe coffin shelves being delivered by drone to people's porches. All right, that's going to be pretty cool. Release Next up is something that I'm not going to go too in depth today on, because I actually interviewed the product manager for this tool and it's going to come out in a future podcast in a few weeks.   Bradley Sutton: But there's a few new analytical tools that Amazon is launching. You can see some of this information in your dashboard. But one of the cool things is customer journey analytics. It says it helps you spot trends and pain points so you can create strategies to optimize the shopping experience. It says this tool maps an end-to-end view of the customer journey, from awareness to consideration, to intent and purchase. Right, there's going to be enhanced audience tailoring. Right, we've been doing brand tailored promotions for, like you know, abandoned cart customers and different things like that, but now there's going to be even more opportunity to tailor make your promotions to certain audiences. And then the last tool that they announced under this was business planner, an AI power tool that helps you identify opportunities for sales growth. And again the first two like hey, let's go for it. This next one is probably the one that some sellers are a little bit more skeptical on until they actually see it in action, the one that some sellers are a little bit more skeptical on until they actually see it in action, but it's basing it off of what Amazon is going to recommend, that for actions that you might take to help your account.   Bradley Sutton: Now there's some other various announcements made after this. I don't have a bunch of slides on it or news articles, but there was somebody who talked about. You know how the counterfeit crimes unit are really cracking down on a review. You know manipulation and sellers who are, you know, opening up fraudulent accounts and attacking other sellers and fake reviews, and it was really cool. A lot of people were applauding over some of the announcements that they made about how they're really trying to crack down on a lot of these black hatters out there, so that was pretty cool.   Bradley Sutton: Another department that came up on stage was the customer service department. You know the for seller support, the support department, and you know, at the first part, you know, I think a lot of sellers like, oh, brother, you know what are these guys going to say? This is like the one of the most I hate to use the word, but almost hated departments at Amazon. But I think they got probably some of the most applause during their presentation because they launched a few things where, like now, you can 100% of the time do these chat customer supports where you can get resolution right away instead of going back and forth making emails all the time, and this is going to be pretty cool. Along with the live chat, you're going to be able to share your screen, even live, with an Amazon customer support rep, instead of them asking you to take a screenshot, then you send it and then five hours later you get a reply and they ask for another screenshot. You're going to be able to take care of that stuff live, because it is going to be right there with a share your screen. So that's going to be something I think pretty cool.   Bradley Sutton: A lot of sellers were excited about that, and then probably one of the biggest announcements was that there's going to be the ability to connect to specialists. All right, so from what I hear from people that have had a bit in the beta, it's almost like going to Amazon Accelerate and having a seller cafe appointment. By the way, that's like one of the reasons to go to Amazon Accelerate. You can get some of your issues solved in real time with like a specialist, like somebody who really knows what they're doing, as opposed to somebody who I'm sure we've all had experience with, where they're just copying and pasting answers from a knowledge base or something right. But you're going to be able to connect with a specialist and it's going to be able to connect with a specialist and it's going to be way more likely that they're going to know what you're. You know how to fix your problem, because that's like all they deal with, as opposed to they're trying to be jack of all trades. They're going to be specialists with a certain thing, like maybe compliance or something else. By the way, there's a lot of announcements based on compliance too, but that I think a lot of sellers were really applauding about, because you know how many of us have had that frustrating situation where we're trying to get our point across to a customer support rep and it's obvious they have no idea what the heck we're talking about. And then we're having to, like go back and forth over days where now you might be able to get your stuff resolved in minutes with just one person from start to finish. So that was something definitely really cool to look forward to. So that was something definitely really cool to look forward to.   Bradley Sutton: Other things is like generative AI, where there's going to be potentially again I talk about good things where it's like, hey, show me the money, like this is great, let's start on this right away. And then there's, you know, some things that are kind of like hey, we maybe need to take a wait and see approach, but there's going to be some generative AI things where you might be able to get stuff solved with just a bot, kind of right, and I know that kind of like is a turnoff for some people. But you know, ai is helping bots get a lot better. But one of the examples they gave was you could like say, hey, I need to change the product dimensions on my product to this by this, by this, and then that gen AI bot, as it were, is going to say, oh yeah, let me go ahead and take care of that for you, all right, without even having to open up a case, without even having to maybe go into your listing to change it there. So that could be pretty cool, but let's see how that works, all right. So that's about it.   Bradley Sutton: I probably knocked out about 15, 20 of those announcements. Like I said, in the future, two or three podcast episodes, we're going to go a little bit more in depth on some of these. I also did a recap video with Andrea Marquez, who is the host of the this Is Small Business podcast that's the Amazon hosted podcast and we went over a couple more of these in depth. And then I brought on some Amazon product managers, thanks to the Amazon team, and we're going to go a lot more in depth on some of those analytical tools and some of the gen AI tools. So a lot of exciting things coming to the podcast, a lot of exciting things coming to Amazon.   Bradley Sutton: Right, highly recommend guys, if you've never been to an accelerate, mark your calendars. I'm sure it's going to be around the same time next year, maybe around September. You have got to go to this event to like be the first to hear about these, to hear about these special things that are being released by Amazon, to be able to network with 4,000 other sellers. It's kind of like a really unique experience and I had a great time thanks to the Amazon team and thanks to all of you. I met so many of you out there at our Helium 10 booth, and just walking around is really great to connect with a lot of you. So I hope to see you at some future events.   Bradley Sutton: Don't forget, next week I'll be at the seller kingdom event in Seoul, Korea, h10.me/sellerkingdom. You'll be able to register for that event at the at the end of October. October 31st, there's going to be an Amazon advertising event in Sydney, Australia, so make sure to come out to that. And then November 11th, we're doing an elite workshop in Milan, Italy. So mark your calendar. If you're in Europe, that is another event you can go to. So, guys, thank you so much for joining us this week. We'll be back next week to see what's buzzing.

We're back with another episode of the Weekly Buzz with Helium 10's Sr Brand Evangelist and Walmart Expert, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. TikTok Search Ads Campaign launch in U.S. https://searchengineland.com/tiktok-search-ads-campaign-launch-us-446927 Tariffs Targeting Chinese E-commerce Brands https://www.freightwaves.com/news/tariffs-targeting-chinese-e-commerce-could-dampen-demand Google Search Tests Shopping E-Commerce Card https://www.seroundtable.com/google-shopping-e-commerce-card-card-38105.html Experience Amazon Accelerate 2024 on demand https://sell.amazon.com/blog/announcements/amazon-accelerate-on-demand-content Target Circle Week 2024 https://www.today.com/shop/target-circle-week-details-dates-deals-2024-rcna171858 Lastly, in our training tip of the week, Carrie walks us through how you can take an FNSKU and create a custom barcode labels to give to your factories. In this episode of the Weekly Buzz by Helium 10, Carrie covers: 00:51 - TikTok Search Ads 02:48 - New Chinese Tariffs 05:59 - Google Search Tests 07:09 - Accelerate on Demand 07:50  - Target Circle Week 09:39 - Walmart Lending 10:14 - Walmart Repricer Dash 11:14 - Helium 10 New Features 13:07 - Easy Barcodes ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Carrie Miller: TikTok shop ads launch in the US new potential tariffs targeting Chinese e-commerce sellers, and Amazon, Walmart and Target are battling it out for deals in October. All of this and more on this week's episode of the Weekly Buzz. Bradley Sutton: How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is our Helium 10 Weekly Buzz, where we give you a rundown of all the news stories that are going on in the Amazon, Walmart, e-commerce world. We highlight the latest new feature alerts from Helium 10, and we review a training tip of the week that'll give you serious strategies for serious sellers of any level in the e-commerce world. Now, today, our host is going to be Keri Miller. So, Keri, take it away and let us know what's buzzing. Carrie Miller: Okay. So the first story is that TikTok search ads campaigns have launched in the US, and I'll go ahead and show the article here. It's basically allowing for keyword based search ads that target users directly in the search results. Now if you're a TikTok user, you know a lot of the ads actually come on your For you page when you're kind of scrolling. So it's kind of a more generic approach. But now sellers can actually target keywords when consumers are actually searching in TikTok for something specific. So this is potentially stepping up competition with Google Ads, as TikTok is becoming a go-to search engine, in addition to becoming a social media platform. So let's go ahead and take a look at this article. If we scroll down a little bit, it says previously ads on the TikTok search page were more generic, but now brands can tailor their ads to align with specific search behaviors. Now it goes on to further say why this matters. It says that TikTok has a growing role as a search engine for younger users. 57% of users use the app's search function, according to internal TikTok data, and this new feature lets you capture attention at critical moments of intent. TikTok's move could threaten Google's dominance, as younger users are increasingly using social media for search instead of traditional search engines. So, if you recall, last week Bradley actually did talk about this on the Weekly Buzz and he said that there's a report that says over 50% of Gen Zers are going to be shopping on TikTok for the holiday season. So that's very interesting and very good numbers if you really wanted to start targeting on TikTok. And let's talk about the actual numbers of these actual ads. TikTok's testing shows that combining search ads with in-feed ads boost conversion by 20%, with users who don't engage with an ad initially more likely to interact with after seeing a related ad in the search. So that's very interesting information. So definitely something to consider when you are going into Q4 and wanna really boost your sales this holiday season. Carrie Miller: Okay, so let's go ahead and get into the next article Now. The next article is interesting and it's titled Tariffs Targeting Chinese E-commerce Could Damp Demand. Okay, so this is definitely something that is gonna be very interesting for a lot of e-commerce sellers because, as I don't know if anyone remembers if you've been watching I actually mentioned that Amazon is launching a direct-to-consumer program for Chinese sellers to sell directly to consumers in the US through the Amazon platform, and I mentioned this might make some US sellers a bit upset, you know, because a lot of the small parcels they're not taxed the same, you don't have to deal with the same logistics charges and things like that. So you know this basically gives Chinese sellers a much higher margins because of the lack of tariffs. You know, no warehouse and distribution costs associated with the traditional kind of container imports. There's a lot of other things that kind of go in with these small parcels. I know, for example, me as a consumer, I did order something on TikTok that I thought was gonna be great quality and it was actual garbage. It actually was shipped directly from China through customs. So really kind of is an interesting you know thing that we should really be considering for consumer protection as well as well. As you know, for US sellers, when you're providing quality, then it's going to help boost you a little bit more because it's going to kind of close off this way of kind of things that are come low quality coming into the US without having to even pay those taxes or being searched. Carrie Miller: So in this article, if I scroll down here, it says the White House this month said it would soon tighten eligibility and increase information requirements for low value imports that qualify for duty free status in an effort to prevent businesses from evading duty payments. It goes on to say a little bit further down it says the proposal is expected to result in higher consumer prices for small shipments. So that actually could be a better thing for US sellers who are offering the quality. But then if we go down further, this is really where it gets interesting for the consumer. Let's scroll all the way down. It says. Over the last 10 years the number of shipments entering the US claiming the de minimis exemption has exploded from about 140 million to more than 1 billion a year, according to the CBP figures, and the US is on track to import nearly 1.5 billion parcels in the current fiscal year, 4 million per day, and that is actually going to end on September 30th. Carrie Miller: The overwhelming volume of parcel shipments has made it difficult for us customs and other agencies to enforce trade laws, health and safety requirements, intellectual property rights, consumer protection rules and to block illicit synthetic drugs such as fentanyl and clothing made from forced labor from entering into the country illegally. That's kind of an interesting thing to to take a look at, especially as a consumer. You know, like I said, I actually it was like a hair oil that I ordered from TikTok and the quality was just garbage and it smelled funky. So you know, this is a consumer protection issue. You think should you know that shouldn't be coming into the US, are coming into the US because there's just an overwhelming amount. So this is definitely something that you know hopefully will happen and you, you know we can continue as our. You know, other sellers who are providing quality products can kind of beat out these sellers that are not doing the high quality products. Carrie Miller: Okay, the next article that we have here is about Google. Google is doing search tests in the shopping e-commerce card. So if we take a look at this article, you can actually see a little bit of what they're kind of testing. So the article is really stating that you can actually see a little bit of what they're kind of testing. So the article is really stating that you know Google's testing. It's using its top card format for shopping and ecommerce related queries and information and this shows product results with pricing on the left, with popular stores on the right and then some review content in the form of content and videos on the right side. So they're kind of moving maybe towards more video content and I'll scroll down a little bit more in this article because this is what it usually looks like, and you can probably Google this right now and still see this. But we've got, you know, the actual, the product with a picture and the price, as well as the reviews, whereas I think they're kind of moving more towards the kind of video reviews, since a lot of people are into seeing that kind of stuff on social media, so they might be kind of testing this out to see how they can compete with social media, and I think that's a really smart move on the part of, you know, Google's, you know, just for Google, just because they are competing with these other social media platforms that are becoming more like search engines. Carrie Miller: All right, let's go into the next article, and that is basically, if you missed out, on Amazon Accelerate. I know a lot of people had FOMO because they didn't make it to Amazon Accelerate. You can actually experience it on demand. They are actually making all of the different sessions and everything that was recorded is available for on demand and it's for free. So you can just register, you can just download, you can just download all that stuff and kind of watch it as you're doing other things and, you know, just to kind of keep yourself up to date on the latest and greatest announcements from Amazon. So go ahead and register for that if you wanted to see some of those sessions and take advantage of that great content. Carrie Miller: And then next is another interesting thing and that is that Target is just launched their circle week Target Circle Week and it's going to be for seven days in October, from October 6. Okay, so it's starting October 6. And this is basically, you know, a seasonal seven day sales event that is going to feature holiday essentials, seasonal favorites, all this, that kind of stuff. What's really interesting is that you know, because of the dates, you know, this is going to be competing with Amazon, which is the eighth and the ninth, and then also Walmart that is going to be starting up that that week as well. So it's going to be interesting because Walmart starting up a little bit after Amazon. But if you're selling on target could be kind of interesting Because you might not get the buy box if you are selling at a discounted rate on target the few days before the big Prime Day event happens. Carrie Miller: So that's kind of an interesting thing to consider how you're going to be balancing out the pricing. And then there's also Walmart, because everyone wants to make sure that we have, you know, price parity along, you know, on all of the platforms, and that could cause you to lose the buy box. So could maybe be something to consider if you want to tighten up your strategy with any discounts or make sure you have the same exact discount across the board, kind of even before the Prime Day deal event starts. That could be a strategy. So I'm curious to know if anyone knows a strategy to deal with this and what you maybe did last year. If you want to put that in the comments below, I would love to hear your thoughts on that, because I think that's going to be kind of a big issue, especially as more sellers are in on Target, on Walmart, on Amazon, on TikTok, on all the different platforms. So really need to strategize when it comes to these big deal days. Carrie Miller: Okay, and the next thing, I actually don't have an article to share, but Walmart actually has announced that they have some cash advances with discounted fees going into Q4. I think mostly to help prepare for the holiday rush and to help with working capital. Especially, you know, cash flow is kind of a really challenging thing for sellers. So Walmart is going to be making some capital available through Capital by Paraffin and Payoneer and so, if you're eligible, you can actually go into Seller Center and you can, you know, figure out how to kind of get access to that funding. I think it will actually kind of pop up in there if you are eligible for it, but if not, you can also message seller support and see if you're eligible for some of their funding. And then they also have a pricing insights dashboard and I think that this is going to be very helpful going into the holidays. It's basically going to help you regularly monitor your pricing throughout the holidays and that is, you know, just to make sure that you stay competitive, and it's going to help kind of give you an insight on the pricing insights dashboard. That gives you, you know, pricing metrics, metrics at the SKU level, to help you make good decisions If you need to kind of discount your products further or, you know, if you're in, you know, in good competition with other sellers. Um, the dashboard is actually going to be refreshed regularly so that you can act quickly to update an item pricing, either individually or in bulk, and the dashboard also gives you flexibility to add items to the repricer or make price updates in the dashboard without having to submit spec files. So they're making it easy and fast for you to kind of see what you need to do in terms of pricing and then make those changes as quickly as possible. So that's kind of the latest and greatest updated news for Walmart. Okay, so we have a new Helium 10 update, which is very exciting. Carrie Miller: If you are in France, Germany, Spain, Italy or the UK markets, we are releasing keyword sales data in Cerebro, magnet, listing Builder, listing Analyzer, keyword Tracker, insights Dashboard and Product Launchpad for all of those countries. So again, those European countries are France, Germany, Spain, Italy and the UK. So I'm going to show you what that actually looks like. So here is a picture of. This is actually the US market, but this is what it'll look like in any of those markets that I just mentioned. You're gonna be able to see the keyword sales in the dashboard. So in your insights dashboard, right when you log in, you'll also be able to see them in Cerebro. So this keyword sales data for, again, all those other markets in Europe the France, Germany, Spain, Italy, in the UK, you'll also be able to see it in Magnet, as you can see here. So we've got magnet right here. You can see the keyword sales right here and then listing. So this is listing analyzer and at the very bottom, where you see the keywords, you can now see the keyword sales there as well. At listing builder, now when you go to open competitor comparison, when you actually look at this, you can see the keyword sales here. So that's really helpful for you to kind of like basically decide which are the most important keywords based on the keyword sales when you do that little competitor listing comparison there. And then you can also see it in product launchpad. So when you have your product launchpad open, you can actually see the keyword sales for all those different keywords that you added into your product launchpad idea. There's definitely a lot of really good stuff in there If you are in those markets. Those are. Those are huge updates for us to give you that data, especially because it's going to help you to kind of make sure you're targeting the most important keywords that have, you know, the higher keyword sales, maybe lower search volumes. So definitely take a look at that if you're in those markets. Really, really helpful information. Carrie Miller: Next, I'm going to be showing you portals in Helium 10, I'm going to show you how you can take an FNSKU and create a custom barcode label to give to your factory in China or other you know countries, and I'm going to walk you through the flow and show you how to do this. So the first thing you want to do is you want to log into Helium 10. And then you're going to go to this tools button at the very top and then we're going to go down and we're going to click on portals and then, once you're in portals, you're going to be able to see a bunch of different things, but what we're going to show you today is this barcode labels, and this is going to be how we're going to be able to create these labels for our factories. So click on new barcode and what you want to have in here is you want to have either an FN SKU, an ASIN or UPC code. I have a FNSKU here. Carrie Miller: I'm just going to paste in there, and then the next thing you want to do is you can put the product URL if you already have it launched, or you can create a custom product URL so you can put the product name, you can upload an image, you can say the condition, you can put the ASIN and the SKU in. But I'm just going to go and take our URL from Amazon here and I'm just going to go ahead and do it that way because it makes it a lot faster and then it's going to pull up all the information here so you can see it has the picture of the actual product it has, and then you can fill in the SKU. If it doesn't show up with the SKU, you can fill in your SKU there. But I'm just going to go ahead and hit save and continue and then we're going to look at the size. So you can actually choose the size, how you want to show it. You want to show it in inches, centimeters, millimeters. You can choose the different sizes here, and then you can do either portrait or landscape, and then hit save and continue and then you're going to choose the template. So I'm just going to choose this generic black one and since I already have I actually, in portals, have uploaded my logo here. Carrie Miller: You can see that we have all that information in here already and you can actually provide more information right here if you wanted to. Whatever it is that you want to type in there, if you need to, and then what you can do is hit save and finish, and then, if you want to download this, you can just hit the download button and then they we always recommend that you, you know, test these out before you send them. So make sure you test it out with a smartphone or you know any apps that you can scan any of these just to make sure that it's it works properly. And double, you know, always test before your mass produce, and then you can just download it and you'll see that as you download it here and there, it is right there. So that is basically super easy. How you can just create those little barcode labels. We made it super easy for you to do so go ahead and check that out If you haven't ever done that before. It makes it super fast and easy. Carrie Miller: Thank you all for joining me this week on the Weekly Buzz for all the latest and greatest news stories, as well as the Helium 10 updates and the training. We look forward to seeing you again next week. I do believe Bradley will be back next week for the Weekly Buzz, so we'll see you next week to see what's buzzing. Bye, everyone.

We're back with another episode of the Weekly Buzz with Helium 10's Senior Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon Multi-Channel fulfillment (MCF) can now automatically fulfill orders placed on social commerce channels like TikTok, Instagram, and Pinterest using your FBA inventory. You can now offer Subscribe & Save and Reorder coupons on an ASIN at the same time. With this change, you can now offer both Subscribe & Save and Reorder coupons on an ASIN at the same time. Effective September 30, 2024, if Amazon requires you to submit product compliance documents, these must be submitted and approved before you can list the product. Amazon Pharmacy customers can have their medications pre-sorted into packets using this new PillPack feature https://www.aboutamazon.com/news/retail/amazon-pharmacy-pillpack-feature Inbound shipping is now easier with the Amazon Partner Carrier Program's smart carrier options https://sell.amazon.com/blog/announcements/partner-carrier-program-smart-carrier-options Amazon marketplace sellers sue Walmart https://www.nwaonline.com/news/2024/oct/01/amazon-marketplace-sellers-sue-walmart/ Amazon seller-fulfilled heavy and bulky returns https://channelx.world/2024/10/amazon-seller-fulfilled-heavy-and-bulky-returns/ Amazon's recyclable packaging push https://www.packaging-gateway.com/news/amazons-recyclable-packaging-push/ Digital Domain Teams Up with AWS to Scale Autonomous Virtual Human Technology and Introduces Generative AI-Powered Features https://press.aboutamazon.com/aws/2024/9/digital-domain-teams-up-with-aws-to-scale-autonomous-virtual-human-technology-and-introduces-generative-ai-powered-features Amazon is launching its own Shark Tank where winners get to be Amazon sellers https://www.theverge.com/2024/9/30/24258276/amazon-buy-it-now-show-trailer-shark-tank-jb-smoove With the holiday season approaching, we arm you with strategic insights to capitalize on events like Prime Big Deals Day, including essential tips on using Cerebro for effective keyword research. Tune in and stay ahead with these buzzing news and strategies that help your business thrive in the competitive e-commerce landscape. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:49 - MCF Expands to Social 02:04 - Dual Coupon Boosts Promotions 03:28 - Compliance Deadline Approaching 04:17 - Holiday Peak FBA Fees Set 05:48 - Pharmacy PillPack 07:00 - Smart Carrier Options Introduced 08:19 - Sellers x Walmart Lawsuit 09:54 - Updated Returns for Bulky Items 11:51 - Sustainable Packaging 12:58 - AWS Powers Autonomous Virtual Humans 15:04 - Shark Tank but for Prime 16:30 - Training: Finding Keywords Your Competitors Top Keywords ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript   Shivali Patel: Amazon's MCF fulfilling orders for popular social channels, incoming holiday peak fulfillment fees and, finally, that dual coupon feature you've requested being implemented. This and more on this week's episode of the Weekly Buzz.   Bradley Sutton: How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show. That is our Helium 10 Weekly Buzz, where we give you a rundown of all the new stories that are going on in the Amazon, Walmart and e-commerce world. We highlight the latest new feature alerts from Helium 10, and we review a training tip of the week that will give you serious strategies for serious sellers of any level in the e-commerce world. Today, our host is going to be Shivali Patel and so Shivali, take it away and let us know what's buzzing.   Shivali Patel: First up, we have a few news pieces directly from Seller Central News To start. An exciting enhancement to Amazon's Multi-Channel Fulfillment, or MCF. Amazon's MCF now enables sellers to automatically fulfill orders from popular social commerce platforms like TikTok, Instagram and Pinterest using your Fulfillment by Amazon inventory. This means, for those of you that were perhaps manually fulfilling orders up until now for TikTok shop can now transition to more effortlessly expanding your brands, maintaining accurate inventory tracking and quicker order processing. Or imagine just running a promotion on Instagram knowing that your orders are being handled seamlessly through Amazon's system. This can help you capture even more sales opportunities across different channels, keeping you ahead of your competitors. To streamline this process, amazon recommends that you utilize tools like Webby LingSing or Connector by Silk. These platforms can help you connect your social media accounts to your Amazon Seller Central with ease and, in my opinion, a great strategic move to enhance your order fulfillment capabilities, position your business for growth and encourage you to meet customers where they're most active, and that is social channels.   Shivali Patel: Then we have Amazon actually just announced its new dual coupon feature that many of you have been requesting. You can now offer both subscribe and save and reorder coupons on the same ASIN. Previously, sellers could only use one coupon per ASIN, which limited promotional strategies, and now eligible customers can choose between a 10% off free order coupon for a one-time purchase or a 20% off subscribe and save coupon for those who want to subscribe for regular deliveries. I can see this making a dent in impacting the quantity of repeat purchases and facilitating brand loyalty, as well as, if you are a seller, the ability to now cater to different purchasing behaviors. This will help you effectively engage your audience. For instance, if a customer is hesitant to commit to a subscription, that reorder coupon can persuade them to try your product without long-term commitment. Meanwhile, customers who value convenience can opt for the subscribe and save option, benefiting from a greater discount. Remember, guys, at the end of the day, promotions are a really great way for you to attract new customers and retain existing ones. By leveraging these dual coupon offerings, you can enhance your marketing efforts, drive sustained sales growth and, at the end of the day, it's about making your customers feel valued and giving them the options that suit their needs.   Shivali Patel: Okay, moving on, let's talk about an important compliance update that you need to be aware of, effective September 30th 2024, which is already passed, amazon will now require that any product needing compliance documentation to have these documents submitted and approved before it can be listed in order to uphold the highest safety standards for products sold on Amazon. This is just one additional way for them to ensure that customers are really receiving safe and compliant items. While existing product listings will remain unaffected, new listings cannot go live until the proper documentation has been approved. So make sure that you guys manage this process through your manage all inventory dashboard on seller central and, since they can ask for additional information to verify product safety and compliance at any time, you'll want to check back time to time.   Shivali Patel: Speaking of time, as we gear up for the holiday shopping season specifically, there are upcoming 2024 holiday peak fulfillment fees for FBA that you will need to be aware of. From October 15th to January 14th of 2025, you're going to see these seasonal fees applied to all products, reflecting the increased fulfillment and transportation costs during this busy period. This fee structure is similar to what other major carriers charge and it will be consistent across items within the same size band, and this will affect US FBA, Canada FBA, north America remote fulfillment, us multi-channel fulfillment and buy with Prime. I recommend that you guys factor these fees into your pricing strategy. Okay, and especially during the holiday season, when consumer spending typically peaks. The average holiday peak fulfillment fee will remain consistent with last year. However, a new peak fee will apply to products priced below 10 USD. This is for US FBA specifically. While these fees might seem like a hurdle, I want you to keep in mind that Amazon's average FBA fulfillment fees are still about 70% lower than the comparable two-day shipping options offered by third-party logistic providers. And, if needed, the new section does have the detailed rates linked by size and weight on the relevant help pages. So check it out to plan out your inventory and maximize sales during the holiday rush, if you have not already.   Shivali Patel: In other news and in an exciting expansion of its services, amazon Pharmacy is enhancing the way that customers manage their medications with the introduction of a new pill pack feature. This service allows customers to have their eligible medications three or more pre-sorted into convenient pill packets, which will then be delivered straight to their door. This updated offering continues the service from PillPackcom acquired by Amazon in 2018, but introduces new savings and a simplified sign of process. Each PillPack is organized and labeled by date and time, making it easier for individuals to adhere to their prescribed routines without the hassle of multiple pill bottles. I don't think any of us like that. Plus, customers can enjoy fast, free delivery right to their homes. I wanted to mention this as part of this week's buzz because, while perhaps it's not directly relevant to you as an e-com seller or service provider, this new service from Amazon Pharmacy could open avenues for partnership or product integration, especially if you offer health-related products. Later down the road, by keeping an eye on how the service evolves, perhaps you'll be able to identify opportunities to align your offerings with Amazon's growing healthcare initiatives.   Shivali Patel: What else we also have? Amazon introducing new smart carrier options for sellers using FBA and Amazon Warehousing and Distribution, known as AWD, giving sellers more choice and flexibility when sending inventory to the Amazon network. Available through the Amazon Partner Carrier Program, these options allow sellers to choose their preferred partner carrier and transport method based on dynamic freight-ready dates and cost estimates. This update aims to help sellers like you and I optimize our logistics and expenses, and these new features are integrated into step four of both the send to Amazon workflow and send to Amazon warehousing and distribution workflow. That is a tongue twister when you're trying to say it all in one sentence For less than truckload and full truckload shipments. The Amazon partner carrier program, known for offering reliable shipping services, includes small parcel delivery, LTL, FTL and intermodal shipment options, with savings of up to 25% lower compared to alternatives. So sellers can benefit from lower costs, while those delivering to AWD received additional discounts of 25% on storage and 15% on processing and transportation. I hope that you guys can see this as a valuable opportunity to streamline your inventory management and reduce costs, improving efficiency.   Shivali Patel: Okay, then, we have a significant legal development. Four Amazon Marketplace sellers have filed a class action lawsuit against Walmart, seeking $5 million in damages. The lawsuit alleges that Walmart has enabled organized retail crime and racketeering through its third-party vendors by not sufficiently vetting its Marketplace sellers. The complaint filed on September 17th, as written here in US District Court for the District of Delaware, claims that certain third-party sellers on Walmart's platform are engaging in fraudulent practices, buying and reselling products from Amazon vendors in a sophisticated scheme. This practice harms legitimate sellers and allows Walmart to profit from the fees that it collects from these sellers. So I think that this case really underscores the ongoing challenges in maintaining marketplace integrity and the responsibilities of platforms and managing selling ecosystems. So I hope that you're able to recognize, with this case, the importance of just being transparent and ethical in your business practices. It's vital that you guys keep up with the guidelines that these platforms have, and this way you can really protect your brand but also contribute to a healthier marketplace overall. Walmart has until October 10th to respond to a summons that was issued on September 19th and in their statement they indicated they're reviewing the complaint. So, regardless of the outcome, the lawsuit serves as a reminder of the potential risks and the need for the platform to maintain a robust vetting process.   Shivali Patel: Reporting hot from channel x. Starting on October 30th 2024, we also have amazon updating the seller fulfilled returns policies for heavy and bulky items in Germany, France, Italy and Spain stores. This aligns with changes already implemented in the UK since August of 2024, and heavy and bulky items are defined as those that weigh over 31.5 kg or have a longest side exceeding 175 centimeters when packed. Sellers will now be required to offer a prepaid return label and home collection service for these returns, along with issuing refunds to customers, while the responsibility for covering return shipping costs remains unchanged. The refund amount will depend on the return reason and timeline, in line with Amazon's existing returns policy. So the introduction of home collection for heavy and bulky item returns aims to provide a consistent returns experience for customers across all those stores. As the service is already available for FBA and seller flex returns, amazon recommends that we review our carrier contracts to ensure that home collection is included and make any sort of necessary updates.   Shivali Patel: As a seller, you may want to offer partial refunds or part replacements as an alternative to home collection, provided that it's shared the tracking ID of the replacement part with the customer and that you close out the return request with the reason code return request canceled. To avoid A to Z guarantee claims or impacts on order defect rates, sellers must authorize or deny return requests within 48 hours where the auto is not auto authorized. You also have these additional things to keep in mind, but as you can see here, you can just pause the screen and have a read. Otherwise you can reference this channel X article. I'd love to know do you guys think this will help reduce unnecessary customer claims and improve seller performance across amazon's European stores? Let me know in the chat. We do have just a few more things here.   Shivali Patel: It's been a packed week of news as the e-commerce industry continues to expand. Concerns about packaging waste have come to the forefront, prompting amazon to take significant steps towards sustainability. And, in response to the mounting pressure from environmental groups and regulatory bodies, amazon's introduced various recyclable packaging initiatives, one of those being the Frustration-Free Packaging Initiative, designed to ship products in easy-to-open, recyclable packaging, often eliminating the need for additional boxes. Since its launch, amazon reports having removed over 1.5 million tons of waste. I mean that is impressive and it shows a tangible effort for them to reduce waste. Amazon has shifted towards recyclable materials, introducing paper-based mailers that can be easily recycled, curbside, and this shift is part of Amazon's broader commitment to achieve net zero carbon emissions by 2040. As a seller, you can adopt sustainable packaging practices to align with Amazon's initiatives, but also appeal to eco-conscious consumers who prioritize environmental responsibility.   Shivali Patel: Up next, we have an article directly from Amazon. According to Amazon's press center, digital Domain, a leader in visual effects and virtual human technology, has announced a collaboration with Amazon Web Services, AWS, to migrate its autonomous virtual human AVH technology to the cloud. This partnership aims to expand the reach and capabilities of AVH technology across industries such as entertainment, gaming, healthcare, hospitality and commercial applications, leveraging AWS's advanced cloud infrastructure, including Amazon's Bedrock for high-performing foundation models, amazon Polly, amongst others, for voice enhancements and for facial recognition. Digital domain is really poised to enhance real-time interaction with virtual humans. Aws's robust security and compliance features will also ensure the integrity and scalability of the AVH platform. This collaboration represents a significant milestone for digital domain following the success of Zoe in 2022. And, with the support of AWS and its cloud infrastructure, I think it's really going to offer AVH technology greater speed, efficiency and global accessibility in many sectors.   Shivali Patel: This collaboration does offer potential relevancy for Amazon sellers, particularly in enhancing customer engagement and support For sellers who operate in industries such as e-com, hospitality or any customer-facing business. Integrating virtual human technology can revolutionize how we interact with customers, and so Amazon sellers can really leverage AVH technology for real-time, ai-driven customer interactions, offering personalized and immersive experiences similar to virtual concierge services. This can help improve the efficiency, manage inquiries, provide product recommendations, offer after-sales support. Even so, by utilizing this advanced technology, we can really, as sellers, go in and enhance our brand experiences, boost customer satisfaction and stay competitive in this growing market where AI and machine learning are really taking on a very pivotal role in customer interaction. Lastly, I figured you guys could also appreciate some fun news how many of you have ever watched Shark Tank and how many of you have seen the new trailer for Amazon Prime videos, buy it Now, hosted by JB Smoove?   Shivali Patel: The Verge reports that in this unique competition, you're going to have contestants having the opportunity to present their product ideas to a panel of investors and an audience known as the 100, representing potential customers. If a contestant's product is well-received, it's going to be featured in a new section of the Amazon store called Buy it Now. The panel actually includes celebrity guests like Gwyneth Paltrow, Jamie Siminoff, who's the CEO of Door.com, serving as the resident judge, and others. Each episode features a $20,000 prize for one contestant, adding an exciting incentive to the competition. Viewers can access the buy it now store via a QR code shown during the episodes, allowing them to purchase featured products directly. The first three episodes will premiere on October 30th, with a total of 13 episodes airing weekly until January 8th of 2025. Additionally, a companion podcast this is Small Business Behind the Buy will be available starting the day after the show's launch. This initiative not only engages viewers, but also aims to drive sales on Amazon, showcasing products with greater transparency about their origins, their names, their brand story, and creating buzz and excitement around new product launches as the holiday shopping season approaches.   Shivali Patel: With that. That is it for this week's news. And, by the way while I didn't mention it, since Bradley's already talked about this in a previous episode Amazon's Prime Big Deals Day sale is also coming up on October 8th and 9th. So I hope that you guys are all squared away to rank at the top of all the keywords you hope to generate sales from. In case you're not, let's just run through one strategy that you can use to capitalize during this time. Let me show you how you can find keywords where your competitors are outranking you. Let's say you're ranked on one of the lower pages, like pages four, five or even just the bottom of page one. Sure, customers searching for niche specific items like coffin shelves underneath the keyword gothic decor may ignore irrelevant results and focus only on the similar products. But also, most people don't even really scroll to page two, which is a clear indicator of why you would want to pay attention to the keywords where your direct competitors might be outperforming you and where you may want to tweak your strategy if you care to be listed at the top half of page one, where all that traffic is. Here's how You're going to want to pay attention to your relative rank against competitors. You can find this metric inside of Cerebro, which is our reverse ASIN keyword research tool, and you are going to begin by putting in a multi-ASIN search. So find a bunch of the Amazon standard identification numbers inside of your niche and go ahead and click get keywords.   Shivali Patel: The second thing you're going to do is set a minimum for search volume. I went ahead and inputted in 300. Now the product I'm looking at is actually this automatic chicken water cup. In doing so, I can now filter out those keywords that don't have a lot of search volume associated. There's no right or wrong number for search volume. You can put in something that you feel is good for your niche. The next thing I'll do is input in a relative rank. I went ahead and added in three for minimum, and this is telling me that and this is basically saying that I'm at least number three amongst my competitors. Then go ahead and input in anything else you want and click apply filters. I actually added in a minimum for word count as well as the phrases containing chicken, because I was seeing some additional terms here.   Shivali Patel: In doing so, I had a output of 38 filtered keywords and you guys can scroll all the way over to the right hand side and check out the relative rank. If you hover over the number for relative rank, it's actually going to showcase to you where you are stacked up next to your competitors as well as what ranking you are at. For example, for this particular keyword, which is automatic chicken watering system, you can see that our relative rank is position number six compared to our competitors. This means that your product ranks sixth in relative rank for this keyword, and this is the sort of thing that can help you identify keywords where competitors are ahead and make adjustments like increasing sponsored ad spend to improve your ranking, or adding that keyword to your title to rank a lot faster, to prepare for a day like Prime big deals day, or even just put in a CPR campaign into motion where you're selling those products at a discounted rate to rank. Happy sales, you guys.

We're back with another episode of the Weekly Buzz with Helium 10's Principal Brand Evangelist and Walmart Expert, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon's Prime Big Deal Days was the company's biggest October shopping event ever https://www.aboutamazon.com/news/retail/prime-big-deal-days-amazon-fall-october-prime-day Amazon's new AI Shopping Guides make it easier to research product types and buy smarter. https://www.aboutamazon.com/news/retail/amazon-ai-shopping-guides-product-research-recommendations TikTok Rolls Out Automated Ad Targeting Options for the Holidays https://www.socialmediatoday.com/news/tiktok-rolls-out-automated-ad-targeting-options-holidays/729142/ You can now reward customers for engaging with your Amazon ads https://advertising.amazon.com/en-us/resources/whats-new/reward-customers-for-engaging-with-your-ads/ Exciting news from Helium 10 includes the integration of Adtomic into the Diamond plan, offering efficient PPC campaign management with Advertising AI, and introducing a new feature that Helium 10 customers have been asking for for years is finally here! Variation Sales Strength is basically showing you which of the variations have the most sales. And lastly, don't miss our training for the Inventory Heat Maps tool to optimize sales strategies during the holiday season In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:54 - Oct Prime Day Success 02:22 - AI Shopping Guides 03:47 - VISA Verification 04:40 - AWD Too Full? 05:30 - TikTok Auto Ads 07:24 - US-UK Shipment Rates 08:05 - Customer Reward Ads 10:21 - 2024 Holiday Returns 11:01 - Sponsored Display Depreciation 11:45 - New Feature Alerts 14:14 - Freedom Ticket Webinar 14:42 - Elite Workshop in Milan, Italy 15:26 - Training Tip: Inventory Heat Maps ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Carrie Miller: A new feature that Helium 10 customers have been asking for years is finally here. There is a new VAT tax policy that you need to pay attention to. Amazon warehouse distribution might be too full and TikTok rolls out new automated ad targeting this and more. On this week's episode of the Weekly Buzz.   Bradley Sutton: How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is our Helium 10 Weekly Buzz, where we give you a rundown of all the news stories that are going on in the Amazon, Walmart, e-commerce world. We highlight the latest new feature alerts from Helium 10, and we review a training tip of the week that will give you serious strategies for serious sellers of any level in the e-commerce world. Now, today, our host is going to be Kerry Miller. So, Kerry, take it away and let us know what's buzzing.   Carrie Miller: Let's go ahead and get into the first article. That's October Prime Day Big Deals, and we have an article that was released by Amazon and they announced that prime big deal days was its biggest October shopping event ever. Okay, so that's pretty exciting, especially going into Q4. Here. They said that more prime members shopped compared to last year and took advantage of early holiday deals, marking the kickoff to the holiday season with higher sales and more items sold during the two day event than any previous October shopping event. So that's very good news, I think, for a lot of us sellers. Globally, prime members saved more than $1 billion across millions of deals, including on seasonal merchandise and gifts, so it was definitely a good time for shoppers as well. And if we scroll down a little bit more in this article, it goes on to talk a little bit about the role that AI actually played in this event. So Rufus, which is the generative, ai powered conversational shopping assistant, helped millions of customers in the US answer questions on a variety of shopping needs and products in the Amazon store. Rufus can now help make tailored deal recommendations, making it easier to discover great gift ideas at a discount, and customers also use something else called inspire, which is an in app mobile experience that helps you discover new products with a personalized feed, amazon lens, which is a visual shopping tool that identifies objects and finds similar items on amazon, and then also they have something called the ai shopping guides, which basically leads us into our next article, which is amazon's new ai shopping guides that make it easier to research product types and buy smarter. So let's go ahead and talk a little bit about this.   Carrie Miller: So Amazon has actually introduced AI shopping guides to simplify product research by consolidating key information and recommendations for over 100 product types. These guides use generative AI to deliver relevant details and product options quickly, making it generative AI to deliver relevant details and product options quickly, making it easier for customers to make informed purchase decisions. The AI guides are available on Amazon's mobile app and the website and are powered by Amazon's Bedrock large language models, enhancing their ability to offer personalized shopping results. So if you want to go ahead and take a look with me so we can see what this actually looks like, you can see right here that there's actually some recommendations to help shoppers to make better decisions. So, for example, if we go over to this one on the right, it says you know factors to consider the display type, the resolution, all of that great information so you can click on that and get more information about that. Or you can also go down. You can see that you can shop by popular brands, so you can click on the types of brands and then they'll also kind of have overview of the actual product. So this is quite interesting, making it, you know, kind of an interesting AI backed approach to this year's October event. So we'll probably see a lot more of this AI playing a part in the whole finding products, you know, on Amazon for customers. So we'll see how this goes and see how it improves our sales.   Carrie Miller: So let's go ahead and get into the next thing and this is kind of word on the street Maybe there isn't really an article about it so I don't have anything to share with you but there are some changes to Amazon VAT or the Visa program. We do have some sources that say that Amazon has actually updated its VAT compliance requirements for sellers. So if you're part of the Amazon VAT information sharing agreement or visa program, amazon is no longer handling VAT compliance verification and now, even if you've already switched over to another provider, which I'm sure many of you already have. Sellers must actually inform Amazon about the change or you're gonna risk suspension, and this affects both US and European sellers, and it's similar to last year's seller verification process, where, when you fail to update the details, it led to account suspension. So you definitely want to take some action. If you need some more information about this, you can actually contact Avask. They're in our partner hub. You can find them at h10.me. Forward slash Avask and they can help answer any of your questions.   Carrie Miller: All right, the next story is about Amazon warehouse distribution and whether or not it's actually full, and we're going to say AWD for short, which stands for Amazon warehouse distribution. We have heard from multiple customers in Amazon seller groups that they are getting messages from AWD saying things like this Sorry, this time we don't have enough space available for your inventory. We are unable to accept your shipment due to capacity limit. Try reducing your shipment volume or try again in seven days. Now I think this is a very big issue for AWD if they want sellers to start moving all of their logistics to AWD Now. I know a lot of sellers are trying to take advantage of this and Amazon maybe went pretty quick to market with this, but we really want to know in the comments if you've seen this message and what you're doing about it, and are you going to wait and send an inventory to the warehouse, or what are you going to do? What are your plans? Let us know in the comments below.   Carrie Miller: All right for this next story, we have TikTok launching new automated ads. They're rolling them out for the holiday season, so let's go ahead and take a look at the article. So TikTok has announced a new fully automated ad solution called Smart Plus, which will take care of the whole creation from ad creation, placement and bidding process for you. So if we scroll down, you can see a little bit more about what actually the Smart Plus automated ads program is, so you can get more details there. But basically, tiktoks explained it as Smart Plus automates the performance advertising process across targeting, bidding and creative to deliver the right ad to the right person to offer the best performance. Advertisers simply input their assets, budget and targeting goals and smart plus automatically creates or selects the best creative asset. Okay, so basically they're kind of doing everything for you AI run, ai generated. I'm not sure how many of us feel about all this being kind of AI generated and not having any involvement in it, but it is kind of interesting to kind of run some of these ads in addition to the other ads that you might be advertising, and so let's go ahead and look at some of what they're saying. So advertisers using smart web campaigns to optimize for value have actually seen a 52% improvement in the return on ad spend. So that is actually really good news as well. And if we scroll down a little bit more, tiktok is also rolling out GMV Max, which automates TikTok shop campaign creation with the aim of increasing your TikTok shop gross merchandise value. And they further go on to say a little bit more about this down below here. They said GMV Max considerably simplifies ad operations, cutting campaign setup time in half, and allows sellers to reach their audience across all shoppable placements on TikTok, including the for you feed, shop tab and search within a single campaign. So go ahead and check those out. If you haven't checked out the TikTok ads. I definitely think it's a game changer and something you should really be taking advantage of in this Q4 season.   Carrie Miller: Okay, next up, amazon global selling. Send rate rejection is happening for the US to UK shipments, so, in a bid to make international shipping more affordable, amazon has actually announced a reduction in send S E N D rates for FBA shipments from the US to the UK, and sellers can now save up to 15% compared to what it was in July. The program offers seamless seller central integration, custom support, competitive rates, door-to-door delivery and shipment tracking, and this move is set to streamline logistics for sellers looking to expand to the UK market, making it easier and more cost-effective to grow their business globally, so might be a really good time to think about expanding to the UK. Okay, this next article. It's from Amazon, and now you can actually reward customers for engaging with your ads. This is quite an interesting and exciting new kind of announcement and I will definitely answer some of your questions that you probably have about this. But Amazon is basically introducing a new feature that allows advertisers to reward customers for engaging with their ads, so now sellers can create campaigns that actually offer incentives like discounts or promotions when customers interact with their ads, making it easier to drive engagement and conversion. Now this innovative approach aims to enhance the customer experience while boosting ad performance, and the integration is designed to be seamless within the Amazon ads platform.   Carrie Miller: So if we actually scroll down, you are going to be able to see what this creative looks like, and I'm going to just scroll. There's a little bit about the setup and I want to show you what it looks like. So, basically, what's going to happen is you're going to see within the searches or on your stores, there's these previews where you can get a $5 Amazon credit. So that is going to be kind of a big bold red thing on the actual. You know where people can click and you're going to be able to give that as an incentive for your products.   Carrie Miller: And there are probably some questions, like I had. I had I said well, who's going to pay for the $5 credit? Well, the answer is definitely you. So at the very bottom, where it says where do I access it, it says the rewards ads experience is currently available via the Amazon DSP within a component-based creative ad template. Advertisers will be billed for the cost of the distributed or rewards. So there you go, you're going to be paying for those $5 credits or whatever it is that you're going to do. Advertisers also have access to two net new metrics, which is reward grants the number of rewards distributed and reward costs, which is the cost of rewards distributed. These metrics are currently available within the ADSP campaign builder dashboards, but are not available via public API. So definitely go ahead and check it out. That's where you're going to really find all that information. So I am really actually curious to know how many of you think you would use this and do you think you might raise your prices to be able to take advantage of this. It's kind of an interesting thing, especially with margins kind of being a lot lower for a lot of people. So we'll see how that actually turns out. So go ahead and check that out, if you haven't already checked it out.   Carrie Miller: Okay, the next story is very important to know, and that is the returns window for Amazon is going to be extended for the 2024 holidays. So Amazon is actually extending its holiday returns window for 2024. Items purchased between November 1st and December 31st of 2024 can be returned until January 31st of 2025, except for Apple products, which have a return deadline of January 15th of 2025. This extended policy applies to all seller fulfilled FBA and Amazon retail orders. Now, while the returns window is longer, eligibility rules remain unchanged, and this extension is aiming to make holiday shopping more convenient for our customers. Okay, and the next piece of news there is a depreciation announcement reminder Sponsored display version two reporting endpoints will shut off October 31st 2024. So Amazon is set to depreciate its sponsored display version 2 reporting endpoints, with a complete shutdown planned for October 31st of 2024. Advertisers should transition to the new version 3 reporting endpoints to continue accessing sponsored display reports. Until then, expect increased throttling on the old version, and amazon encourages feedback on this change through its ads API support page on by October 15th of 2024. So for more details on all that, you can go to amazon's migration page.   Carrie Miller: Okay, so all those news stories were very exciting, but I think we have even more exciting news within helium 10 with our new features now. This next feature is something that a lot of people have been asking for, and I am very, very excited to announce it, because I've been asked this question for years actually, and we've been working on it for a long time. So I'm going to go ahead and share my screen. So this is just a search of coffin shelf and what I'm going to do is I'm going to actually go ahead and I'm going to pull our x-ray extension. Okay, so what I want to show you, which is already kind of clearly here, is I basically take this is our Manny's Mysterious Oddities product and I'm just going to expand this down and it's basically going to show us the variation sales strength with a graph. Okay, so this is basically showing you which of the variations have the most sales. So, for example, variation sales strength for this black one is obviously the big seller for us, and then you can see that there's a very, very tiny sliver of the pie here for purple, and then also a very sliver piece of the pie, maybe a little bit more, for the pink. So we can see that the top seller is the black one, then the pink one and then the purple one. So this is some great news and it's really kind of actually a teaser. Really, this is going to be a teaser for something that we're even getting for you even more data. So stay tuned for the launch of that. But in the meantime now you can see which variation, or child variation ASINs have the most sales.   Carrie Miller: This next feature announcement for Helium 10 is very exciting, and that is that Atomic is now included in the diamond plan. So now you don't have to pay separately for it, it's going to be all included with the diamond plan, and with that we've actually launched advertising AI. So you know, if you don't know a bunch about PPC or you don't feel very strongly about it, you can actually give Atomic your ASIN and your ACoS goals and that's it. And Helium 10 will create your campaigns and optimize them by itself. So I'm going to actually show you how this works by sharing my screen. Okay, so if you go into Atomic, you're going to click on Atomic and go down here to the bottom, where it's the AI advertising very bottom icon and all you would do is you would click on your product goal and you're going to select your ASIN, say, you're going to do this one, you're going to set your ACoS goal and your daily budget and, if you want to, you can add some keywords in there and then you're going to basically go ahead and launch that campaign. So we're going to go into detail on how sellers can use Adtomic and save time and money in a live workshop with expert Destiny with Sean on the 22nd of October, so mark your calendars for that. We're going to be doing an in-depth PPC webinar, you know, for beginners, to help you to understand and use ad atomic better and more efficiently.   Carrie Miller: Next, we actually have an announcement. That is, our monthly freedom ticket training with Kevin King. So Kevin King is actually bringing on Mark Degrassi I'm not actually sure how you say his name, but Mark Degrassi, I think, is how you say it he's going to be actually talking about why branding has always been your biggest marketing problem and how AI is going to solve it. I actually did see him speak at one of Kevin's events and he's very, very good. So to register for this special training, you can go to the link below.   Carrie Miller: Okay, and another announcement that we have which is very, very exciting is that our next Helium 10 Elite Workshop is going to be in Milan, Italy, on November 11th. Bradley is going to be speaking there, Mansour is going to be speaking, Jana, who also does kind of listing optimization in other languages, and a few more top level speakers are going to be in attendance and speaking at this event. Elite members actually can go for free. So elite members just need to check the Facebook group for their free code, but everyone else you can actually attend, still for a fee. So just go to h10.me forward slash Milan to get your tickets before it sells out Right now. We have it on an 80% of the regular price special right now. So if you want to buy those tickets. You can go ahead and get them for a reduced price.   Carrie Miller: And, last but not least, I'm very excited to go into our training tip of the week, which is our inventory heat maps. Okay, so inventory heat maps are available in helium 10. I'm sharing my screen now and this is actually in profits, and what you would do is you go to the heat maps and you're going to click on inventory heat map. You can change what to whatever product you want. So this is our coffin shelf, so we have our coffin shelf selected and you can actually see where our inventory is located in every single part of the United States right here. So this is a really, really helpful tool, especially going into the holiday season, where you can actually, you know, see where your inventory is.   Carrie Miller: And something else that we do have in conjunction with that is the sales heat map, so you can actually see where the majority of your sales are in this heat map and you can go back and say is my inventory kind of matching up with those areas? Or maybe there's some areas where your sales are kind of up or have been in the past, but maybe they are not stocked with inventory. So you can go ahead and stock them with inventory, but go ahead and check out this inventory heat maps. Maybe, if you need some more distribution, you can figure out ways to kind of push inventory to other areas of the US and so that you can expand your reach. That is basically all that we have for this week's episode of the Weekly Buzz.   Carrie Miller: So what I would actually like for you to do if you have not done this, we do have a YouTube channel, and so we would love for you to go ahead and subscribe to our YouTube channel. We do lots of great updates, we do the Weekly Buzz on there, but we also have a lot of great training for helium 10 and just selling on Amazon in general. Lots of incredible information. So subscribe to our YouTube channel so that you can be the first to know the up-to-date information about selling on Amazon and other platforms. We look forward to seeing you next week again on the Weekly Buzz. I do believe Bradley will be back, so we'll see you again next week to see what's buzzing.

This week's buzzing news: The Project X account was booted from Etsy, Amazon bundling has changed drastically, and 15 updates were announced at Amazon Unboxed this week! We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. TikTok wants to turn millions of Americans into paid shopping influencers https://restofworld.org/2024/tiktok-shop-influencers-us/ Amazon bundles online shopping of groceries and nonfood items https://www.retaildive.com/news/amazon-fresh-whole-foods-ecommerce-delivery-pickup-automated-micro-fulfillment/729619/ Amazon Unboxed Updates: Amazon Marketing Cloud (AMC) eligibility expanded to sponsored ads advertisers (through partners) https://advertising.amazon.com/en-us/resources/whats-new/expanding-amc-eligibility-to-advertisers-and-partners/?ref_=a20m_us_wn_gw Increase engagement through audience bid boosting for Sponsored Products and Sponsored Brands https://advertising.amazon.com/en-us/resources/whats-new/unboxed-audience-bid-boosting/?ref_=a20m_us_wn_gw Amazon Marketing Cloud (AMC) Audiences can now be used in Sponsored Ads https://advertising.amazon.com/en-us/resources/whats-new/amc-audiences-for-sponsored-ads/?ref_=a20m_us_wn_gw Increase engagement through audience bid boosting for Sponsored Products and Sponsored Brands https://advertising.amazon.com/en-us/resources/whats-new/unboxed-audience-bid-boosting/?ref_=a20m_us_wn_gw New Sponsored TV releases make it easier than ever to reach relevant audiences and measure performance https://advertising.amazon.com/en-us/resources/whats-new/amazon-ads-new-sponsored-tv-releases/?ref_=a20m_us_wn_gw Deliver more relevant ads everywhere, independent of ad ids, with Ad Relevance https://advertising.amazon.com/en-us/resources/whats-new/ad-relevance/?ref_=a20m_us_wn_gw Understand the top combinations of ad touchpoints that drive conversions https://advertising.amazon.com/en-us/resources/whats-new/ad-touchpoints-drive-sales-with-conversion-path-reporting/?ref_=a20m_us_wn_gw Build a holistic first-party data strategy with Ads data manager https://advertising.amazon.com/en-us/resources/whats-new/ads-data-manager-beta/?ref_=a20m_us_wn_gw Amazon DSP launches Performance+ tactics into beta https://advertising.amazon.com/en-us/resources/whats-new/amazon-dsp-launches-performance-plus-tactics/?ref_=a20m_us_wn_gw Create impactful interactive audio ads in just a few clicks with Audio generator https://advertising.amazon.com/en-us/resources/whats-new/audio-generator/?ref_=a20m_us_wn_gw Create high-quality AI-generated videos in minutes https://advertising.amazon.com/en-us/resources/whats-new/create-high-quality-ai-generated-videos-in-minutes/?ref_=a20m_us_wn_gw Make creative development a breeze with AI creative studio (beta) https://advertising.amazon.com/en-us/resources/whats-new/unboxed-ai-creative-studio/?ref_=a20m_us_wn_gw Interactive ads expand availability across streaming TV into Prime Video https://advertising.amazon.com/en-us/resources/whats-new/interactive-ads-expand-across-streaming-tv-into-prime-video/?ref_=a20m_us_wn_gw Understand the value of new-to-brand shoppers beyond immediate sales https://advertising.amazon.com/en-us/resources/whats-new/long-term-sales/?ref_=a20m_us_wn_gw Maximize your campaign impact with the new Amazon DSP experience https://advertising.amazon.com/en-us/resources/whats-new/new-amazon-dsp-experience/?ref_=a20m_us_wn_gw Don't miss out on the details of upcoming online and in-person events designed to sharpen your e-commerce strategies: Freedom Ticket Webinar - http://h10.me/ftoctober Meganar - http://h10.me/meganar Winning Amazon Advertising Strategies - http://h10.me/adsoctober Sydney, Australia Event - http://h10.me/sydney Milan, Italy Elite Workshop - http://h10.me/milan Dubai, UAE Event - http://h10.me/dubai Whether you're new to Amazon or running large-scale brands, these updates are sure to provide valuable insights and opportunities for growth. Listen in as I break down these developments and what they mean for you as a seller. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:07 - Etsy is THE WORST! 05:38 - Amazon Bundling Change 06:44 - TikTok Influencers 08:23 - Amazon Shopping Test 09:59 - Compliance Fast Track 10:31 - FBA New Selection Perk 11:30 - Large & Heavy Returns 12:15 - Online Events 15:19 - Sydney, Australia 15:49 - Milan, Italy 16:30 - Dubai, UAE 16:51 - Amazon Unboxed Recap ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: The Project X account was unceremoniously booted from Etsy this week. There's been a huge change. For those who do bundling on Amazon, a complete guide of the 15 updates announced at Amazon Box this week. This and more on this week's Weekly Buzz. How cool is that? Pretty cool, I think.   Bradley Sutton: Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the news stories and goings on in the Amazon and e-commerce world. We also give you training tips of the week and give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. Today is going to be almost all news, guys, because we've got like 24 different news articles to talk about due to the Unboxed conference that was held this week, and we're going to get to pretty much every single announcement that was done at Unboxed. And also we got some cool online events that you guys might want to participate in, so make sure to stay tuned for that. Let's go ahead and hop right into the news.   Bradley Sutton: I wanted to tell you a story. I got this email this week from Etsy for the Project X account. So you guys know Project X is where we sell coffin shelves and egg trays and you know these. Actually, most of the products qualify for Etsy. All right, because you've got to either design it in the USA and slash or it's not. It doesn't have to be both. Or have you know a member of your own shop is the one who is putting it together and it's not like you know mass production, you know line and the products on project X that qualify.   Bradley Sutton: Um, I've been selling on Etsy for like five years. You've probably heard me talk about it, sold maybe a hundred thousand dollars worth over the years, and so what happened was I got this email this week and it said the following hey, how cool is that store? We've reached out that you've got listings that were not in line with eBay's creativity standards. All right, blah, blah, blah, blah, your account has been permanently suspended. I'm like what? Like? First of all, you guys should know who we are. We're Helium 10, guys Like we're not trying to like game the system or something. We're trying to like actually promote Etsy by having an account. We're not trying to make money, we're trying to like, promote people to sell on Etsy Now, of course, and so you should let us do whatever we want. No, but we're 100% in compliance.   Bradley Sutton: And they just send this list like nonstop or this just like big long thing of can't sell on Etsy anymore. You can still ship pending orders. You may see a delay of getting paid up to 180 days and at the very end it says if you think there's a mistake, duh, you may be able to file an appeal with Etsy. Here's how it works. So, of course, I filed appeal and then I went through the questionnaire. I send them video proof. I'm like, guys, we have not violated one policy. I mean, there's thousands, tens of thousands of products on Etsy that are clearly not in policy. Not how, not how cool is that project X stuff? So, uh, you know, I I showed them details, like showed that it was our shop making it.   Bradley Sutton: You know, like even videos of myself. Uh, you know, I showed them details, like showed that it was our shop making it. You know, like even videos of myself, you know, helping to make some of the products. I actually showed the original Project X videos. I was like, hey, we actually did a reality TV shows that shows when we're designing this product in the USA. You know, kind of like your policy says got to be designed in the USA. Here's some proof of that.   Bradley Sutton: And then I told them I was like no, maybe you didn't know, but like we're an educational platform here, we don't make tools for Etsy at Helium 10, but we liked helping people to sell online, submitted it and then two days later get this message. It says this is Etsy's trust and safety team and we're like Etsy's dumb and dumber team. But anyways, we appreciate you taking the time to file an appeal. No, no, you really don't. After careful consideration, no, I'm pretty sure you did not carefully consider anything. We've determined your account does not qualify for reinstatement. We performed a comprehensive review. No, you did not and we're unable to further reconsider. You know they don't allow me to say anything. I can't talk to anybody. There's like no, but no customer support to reach out to discuss I mean this whole process of this, not one person to reach out. So, anyways, my point is yeah, you're not going to see me here promoting etsy to for you guys to sell on etsy. I've done that before. But then also those of you who are selling on ety and you do get, like these notification warnings. You know, maybe do a little bit more than me as far as trying to get somebody on the line to talk to you to see why in the world you're getting these notifications when you're if you're fully in line with their requirements.   Bradley Sutton: Who have bad? You know, I hear bad experiences all the time with Walmart, amazon customer service. Everybody always has complaints. Guys, it could be worse, right? I've not seen a worse experience with customer service than Etsy. It was kind of funny. At the bottom of the email it says their address and I was like wait a minute, 117 Adams Street, Brooklyn, new York. I looked it up Sure enough. Coincidentally, 27 years ago when I lived in New York, I actually worked down the street there in Brooklyn Heights and in that building, 117 Adams, where Etsy's headquarters is I used to give tours at that building. That was part of my job. It was a printery in those days and I'm like, wow, what are the odds of that? I live in California, that's on the other side, anyways, I digress. Wow, what are the odds of that? I live in California, that's on the other side, anyways, I digress, that doesn't even matter, I'd love to give a tour there. Now, look at this here we have customer service representatives who have no idea what Etsy's policies are. No, I'm sorry, I'm just a little bit bitter here, but anyways, let's move on to other news here, the first article of the day.   Bradley Sutton: This is kind of big actually for a lot of people who do bundling. It says updated product bundling policy for consumables. All right, so, effective October 14th, you can only list bundles that are created and offered by the original manufacturer. So what does that mean? Let's say I've got a blue diamond almonds here and I've got Wetzel's pretzel nuts or pretzels, something right. Well, what you could do in the old days was you could go and put them and make a new bundle, all right, like Blue Diamond Almonds and Pretzels, and this is my Bradley's Amazing Snack Box brand, and there's no problem, I can have products. But now you can no longer do that going forward. All right, this was a big strategy by people who do bundles and didn't want to like have to compete with just the blue diamond. You know, uh, the blue diamond brand, right, you just put under your own brand and differentiate yourself by maybe offering other products. But you are no longer going to be able to do that. So check your seller central dashboard. That's kind of going to affect a lot of people out there who do, uh, certain kind of bundling.   Bradley Sutton: Next article is from restoftheworld.org and it's entitled TikTok wants to turn millions of Americans into paid shopping influencers Super interesting article that talks about the promotions that TikTok is doing to get more influencers out there. And guys, let me just tell you that this thing works from sellers. It was funny. I was talking to my family the other day. I had set up a TikTok shop account on the Project 5K Not even the Project X one, my Project 5K Amazon account or products and I only put one on there and I just wanted to go through the process. It was like a month ago and I sent our product like a sample to some influencers. I chose maybe like a maximum of like eight different people, maybe it was only five and then I forgot about it. Right, I was just like, okay, whatever. Now again, as you guys know, I don't ship my own products for my factory, my family or my factory, my warehouse, my family handles all of that. And then I was just looking at some report and the TikTok was like what? We sold 23 of these products in the last couple of weeks. I didn't promote it at all, other than sending it out to these influencers on TikTok. So again, that is, the way to success on TikTok shop is through influencer marketing. It's kind of an interesting article that talks about that. There's going to be stuff you know from Helium 10. Look forward to that. That might help with that in the future, not only for TikTok but also Amazon influencers too. It's a great way to make extra money yourself as sellers or newer sellers trying to make extra money, or you're an experienced seller and you want to. You know you should want to reach out to these influencers that are on Amazon. They can make unboxing videos and things and other UGC for your products, all right.   Bradley Sutton: Next article is from retail dive.com and it's entitled Amazon bundles online shopping of grocery and non food items. All right, so this is a test that they're doing. I think it was in Arizona where you could like actually order Amazon fresh products, whole foods and your Amazon in one shopping cart experience and then get like everything like a couple hours. Now, you know you might think, well, how does this? How is this going to affect me? I don't sell in Whole Foods, right, but it's an interesting advantage for Prime members and another benefit of being a Prime member. You know, in the past you'd have to physically go to Whole Foods perhaps. Maybe use the Amazon Fresh subsection to make just an Amazon Fresh grocery order. And then your third thing would be hey, let me order a couple of things from the Amazon Prime app, and then now there's three different deliveries and so Amazon is testing. Hey, can we give Prime members who live in certain regions the ability to just do it all in one shopping experience, saving customer time and money? This, I think, would be good for us Amazon sellers. Obviously, we're not selling Amazon Fresh or Whole Foods, but how many of orders maybe the person decided you know what? I'm just going to go in person to whole foods and let me just get my other items, like the snacks that maybe they could have gotten on Amazon, that maybe you carry. Or you know what? I'm going to go to a whole foods and let me go next door to Walmart to pick up. You know the toilet paper I need, right, maybe you sell toilet paper, but now your Amazon Prime order might get the order because people are trying to buy in this little bundle. So you know, this is not a hashtag game changer or anything like that, but I think, a good move by Amazon that will help sellers down the road if it's picked up by customers.   Bradley Sutton: Next article is from your Seller Central dashboard and it's entitled Make Product Compliance Easier with Compliance Fast Track. We talked about this. This is one of those announcements at Amazon Accelerate, and now this is one of those ones that's now available. So check your dashboard, because now in such product categories as electronics, arts and crafts, you are now going to be able to get your compliance documentation in a more automated way instead of having to one by one do it. So for more information, if you're in one of those categories, make sure to check that on your dashboard.   Bradley Sutton: Another program that you might not be aware of is called the FBA New Selection, and now there's a new benefit from this program and, effective last month, they're going to offer now a 25% discount. I don't know why they're just mentioning it now it was available last month, but it just got announced yesterday or day before where you can get a 25% discount on Vine for your eligible new products If you are in FBA new selection. Now I would go into that article and it actually links to the knowledge base about FBA new selection, like wait, who qualifies for FBA new selection? What are the other benefits? There's actually a lot of other benefits, more than just a discount on Vine. You can actually get a 10% rebate for sales on eligible ASINs. You can get free monthly storage, and so this is a program. If you have not heard about it, check your Seller Central dashboard. Go through to the knowledge base article on Amazon Seller Central about that and get some more information. Next article going back to the seller central dashboard, again, a seller fulfilled prepaid returns are now offered through UPS for large and heavy items, right, so that wasn't available to do UPS before, and so if you are selling a large and heavy item, make sure to check this article on your dashboard. This is like a product that weighs more than 90 pounds, et cetera. Check this article on your dashboard. This is like a product that weighs more than 90 pounds, et cetera. Amazon has some new programs in place that you need to be aware about, because now buyers are going to automatically be able to trigger some of these returns, and so you might all of a sudden start ending up with, you know, with like 50 refrigerators. If you sell refrigerators in your warehouse, you're like, where did all these return refrigerators come from? I never got returns before, but it might be part of this new program, so make sure to check that out if it affects you.   Bradley Sutton: Now, before we get into Amazon Unbox, a few on and offline events I think are really good for you guys to know. About the online ones, obviously, anybody can register for All right. The first event is actually tomorrow, the 18th, at 11 am. It's going to be a our monthly freedom to get workshop where Kevin King brings on an expert to do an advanced training for Amazon sellers, and this one is going to be entitled why Branding has Always Been your Biggest Marketing Problem and how AI Will Solve it All right, so, completely free workshop. If you guys want to register and watch it live, completely free workshop. Um, if you guys want to register and watch it live, uh, you can go to h10.me/ftoctober. F T for freedom ticket.   Bradley Sutton: Next online event is something I haven't done in years. How many of you guys out there remember Meganar? You guys remember that I did like a Meganar. It's like a mega webinar years ago. It's probably been like five years where I went live for 16 hours straight. It was insane. They wouldn't let me go live 16 hours again. But this Monday I am going to go live, this time with the help of Carrie and Shivali and others, and I'm going to have maybe 10, 20 guests on the show. We're going to go live from 7 am all the way into 2 pm Pacific time. So we tried to pick some times where different people can hop in, hop off, and the basic theme of it is tips from top sellers that we're going to be inviting on on how to really have a great Q4, have a great Black Friday to Cyber Monday, cyber Weekend, cyber 5, and some tips that are really going to help you in the coming weeks. I've invited a really wide variety of sellers with different experiences that they're going to be giving their top tips throughout that. We're also going to be trying to get money live back from Amazon because, remember, the deadline is going to be in a couple of days for that. So we're going to be doing some of that, like we're trying to get up to maybe $500,000 back. We're going to have prizes, like like trivias and giveaways with swag. It is going to be a fun time. So to register for that, go to h10.me/meganar.   Bradley Sutton: All right One. The very next day, on Tuesday, we are going to have a special workshop with Destiny about AI advertising, something new that Helium 10 has, and Destiny has helped optimize a little bit and she has some cool templates that are going to help for Q4. So it's kind of like continuing the conversation about Q4 and how to get your advertising ready coming up, how you can now set up campaigns in seconds with a new tool that you might not know is available to you without even having to buy this tool separately. So it's going to be pretty cool. That's going to be Tuesday of next week. If you want to join that, go to h10.me/adsoctober.   Bradley Sutton: Now some in-person events that I think are, uh, you should go to. I'll be at almost all of these and would love to meet you guys and hang out. The first one is coming up is going to be October 31st this month. I think that's Halloween. I'm not sure if they do Halloween in Australia, but it's October 31st in Sydney, Australia. Uh, I would love to see you guys there. It's an Amazon event, all right, this is like made by Amazon corporate in Australia, h10.me/sydney. If you guys are interested in going, I think it's a free event, all right. So would love to meet and hang out with you guys there my very first ever trip down under, so it'll be great to go there.   Bradley Sutton: Next event will be in Milan, Italy, November 11th. This is an elite workshop, but it's open to everybody. Elite members go free, but instead of $400, we are doing a special where anybody can go to this high-end elite workshop for only 89 euros. It's going to be in Milan, Italy, h10.me/milan. It's going to be with Avast. We're going to have some great speakers. I'll be speaking there my first time speaking at Elite Workshop this year. We'll have Mansour from Incrementum Digital coming from Canada, We'll have George from ClearAds coming from the UK, Jana from Serbia we have a very international speaking group and I definitely think you guys, um, should make it out to that one. And then last will be a December, the 4th I believe and fifth in Dubai. I'll be speaking at a pretty big event over there and that is h10.me/dubai. It's called World EF, Dubai event, so there's going to be a bunch of people speaking there. It'd be great to meet you there.   Bradley Sutton: All right, now let's get into Amazon Unboxed and this is probably going to be your biggest or the most comprehensive recap. I hope so. I wasn't even there, but I really tried to read up on all the articles and what people were writing to get a good kind of like picture of what happened at Amazon Unboxed. I was able to go last year, but this year didn't make it. So let's go ahead and hop into it. Some of this stuff, guys, is a little bit in the weeds. It's a little over my head, like I'm not a professional advertiser. Obviously, I spend $100,000 a year on advertising, but I don't consider myself, like you know, some advanced person who does DSP and all these things. As a matter of fact, I don't think I spend a hundred thousand dollars more. I'm probably down to like $70,000 this year. But anyways, let's go ahead and hop into it.   Bradley Sutton: The very first announcement was Amazon Marketing Cloud, AMC. The next few ones are going to be all about AMC. That was like a big theme of. Unbox says AMC eligibility expanded to sponsored ads advertisers Me I have never used AMC Before. You would have to have DSP to be able to use that or work at an advanced agency and things. That wasn't me. Helium 10 didn't have AMC before. Helium 10 is going to have AMC, so be looking forward to that. But basically, what AMC is? We're going to have some training on it at that Destiny workshop for PPC next week.   Bradley Sutton: It says AMC is a secure, privacy, safe and cloud-based clean room solution. Like you might be a clean room solution, what the heck I? My room is clean. It's not that kind of clean room, all right, so this is like I said. It's going to get into the weeds here for some of you, but make sure to stick through all of these announcements because they're important. A clean room solution in which advertisers can easily perform analytics and blind audience across. They're using like fancy language here pseudonymized. I love it. See, is that a word, guys? Pseudonymized. Come on, amazon, with your press releases. You got to use better words than this. Like us, illiterate, not well-educated people like myself don't understand words like pseudonymized signals, including Amazon ad signals as well as their own input.   Bradley Sutton: But this is going to be interesting, guys, because, like here in this article, it says why is this important? It says with this launch, we're democratizing AMC insights and actions, because before it used to only be available in DSP, but now, basically, you guys are going to understand the buyer journey a lot more and it's going to allow you for different targeting. Speaking of AMC, another article that they announced was AMC marketing cloud audiences can now be used in sponsor ads. So that's critical. Like I said before, you could only use it for, like, DSP and things like that, or just, just, you know, like for data gathering, but now, uh, you're going to be able to take the audiences that come from AMC and actually use it as a target audience in sponsored ad campaigns. All right, so make sure to check, by the way, every single one of these articles I'm doing. I have linked in the comments below to the specific article where Amazon goes a little bit deeper into it. So make sure to read it.   Bradley Sutton: But why? Amazon says it's important, says, with AMC, advertisers are going to get an in-depth understanding of customers journeys across Amazon ads, media and channels. This launch helps advertisers take action on these insights across Amazon ads versus media and channels. This launch helps advertisers take action on these insights across Amazon ads, versus previously only in Amazon DSP. It says, for example, an advertiser can build an audience similar to their high value shoppers to expand the reach of their campaigns or to re-engage audiences reached through Amazon streaming TV campaigns. Through this launch reach through Amazon streaming TV campaigns. Through this launch, advertisers can leverage granular AMC insights to more efficiently move customers along their journey down the funnel.   Bradley Sutton: All right, so, again, like I said, some of this stuff might be a little bit over your head, some of it's over my head, but this is something that we're going to break down for you guys. We're going to be educating you guys a lot about what exactly is AMC, how can it be used, even by, you know, smaller sellers out there, where before it was only used by, like, very big companies? Next, unbox release increase engagement through audience bid boosting for sponsored products and sponsored brands All right, so this will allow advertisers to reach and engage audiences that they define and create. So, for example, you are going to be able to create custom audiences that you were not able to do before, such as shoppers who have not previously purchased their product, shoppers who are exposed to a streaming TV campaign. You're going to be able to adjust bids just like you would like in a regular campaign, and so this bid boosting is going to again be tapped. This is another one of those AMC announcements. This is part of this whole AMC. Remember, AMC is not just about this clean room thing, but it's about it's about, you know, seeing people throughout the funnel. All right, so I'm not going to go too much more in depth in this article. If you want to learn about all of these AMC stuff, make sure to check out the article that's linked to below.   Bradley Sutton: Next one is introducing new product campaigns from Amazon ads now available in the U S. All right. Uh, it says brands selling on Amazon now have full funnel advertising solution to quickly introduce their latest product innovations to customers. So another way they referred to this, I guess that unbox was kind of like. This is a like a product launch, kind of like a campaign, and it says this managed service provides data driven media plans leveraging a curated set of 1P and 3P audio video device and display inventory. All right, so this is not for the faint at heart or for me. Maybe you know launching a coffin shelf that I want to sell maybe 10 units a day of no, this is obviously for bigger customers.   Bradley Sutton: Now look, if you just look at this visual example those of you watching on YouTube you'll see here, here is this kitchen smart coffee maker, and then you see a huge ad, like on the Amazon homepage, right, and then now you see a ESPN app where you're going to see an ad. You can you can barely see it there, but you can see there's Caitlin Clark doing some kind of highlight right, and then right above that, you see an ad for this coffee maker. And then you see the ESPN desktop app on a computer and the customer is seeing that same ad. And then now it looks like somebody's watching streaming TV maybe Amazon Prime Video or something and then they see a full 15 second ad of this kitchen smart ad. And then to the right, now you see this Alexa device and that same ad is coming up there. And then, uh, the last one here. This looks like I guess it's like Twitch or something, so maybe they're watching a Twitch streamer and then they see that same ad. So now this is going to like be this, this, this thing that Amazon is like providing as a solution where you don't have to come up with. Hey, what, what's my strategy for getting my initial push out there. We're going to go ahead and handle all of that for you. So, again, if you want more information on that, make sure to check the article that is linked to below.   Bradley Sutton: Speaking of sponsored TV, a new sponsored TV releases make it easier than ever to reach relevant audiences and measure performance. Was this next announcement All right? So last year at Unbox, they really talked about sponsored TV a lot, and now we're about a year into sponsored TV and now there's more features that are coming up here. So the new thing is that now there's going to be lifestyle and life stage audiences that advertisers are going to be able to use, audiences that advertisers are going to be able to use. So it's not like hey, let me just make an ad and let me just target replays of the walking dead or something like that. No, like, amazon has all these audiences that they have based on all their information. For example, a couple of things that they give here is like outdoor enthusiasts or environmentally conscious shoppers they give us an example of, and so it's not just a matter of like, hey, let me just throw up this TV ad and target TV shows. But then it's like let me target these TV shows, but then only the people watching it that are outdoor enthusiasts, right, so there's gonna be some really interesting stuff, as Amazon kind of like makes media advertising digital media advertising, uh, tv media, uh a little bit more accessible to the common folk like me. I'm still not sure I'm ready for that yet, but Amazon's getting it closer to make that more accessible to me.   Bradley Sutton: Next one is deliver more relevant ads everywhere, independent of ad IDs, with ad relevance All right. So it says ad relevance. What is that? It's an innovative approach to deliver relevant ads for all products and services advertised through the Amazon. DSP All right. So since this is about DSP and I don't know too much about DSP and not many of you are using it, I'm not going to go too in depth here, but anybody who is using DSP out there make sure to check the article about some of the details on this one, because there are some new enhancements, definitely for you.   Bradley Sutton: Next one here I think a lot of you might find interesting. It says understand the top combinations of ad touch points that drive conversions. All right, that's something I think everybody wants to know about. All right. So conversion path reporting shows the ad touch points on the customer's 30 day path path to conversion, starting with purchases. It's going to be available in both sponsored ads and DSP, all right, so it's going to be able to allow you to see the most frequent and efficient customer paths.   Bradley Sutton: For example, some of the examples it gave was maybe the first time somebody got exposed to your brand was through a streaming TV ad, and then they happen to see next the display ad, and then they saw a sponsored brand video ad and then they saw a sponsor brand video ad and then they saw a sponsored product ad, then they saw a sponsored video display and then they purchased the product. Right? Maybe another kind of like flow is something different. Maybe it was a they only saw a sponsored video ad and then an audio ad from like audible or something, and then boom, went to purchase. Now let's say that that one was working a lot better. Well, that all of a sudden means like hey, you know what? I'm not going to go spend all this money trying to get that customer through that six stage step of the customer journey. Let me double down on this sponsored brand video to audio DSP ad, because that's like my quickest way to get to that purchase.   Bradley Sutton: I mean, that's just a random example there, but before could, could we see this? No, like we, we we speculate, right, like sometimes, uh, we have sponsored brand video ads or display ads that you know, maybe, uh, RoAS or ACoS and things like that are not that great, right, but we still do it because it's more of a branding play. We're like no, I need to get in front of customers more. I want them to see my brand so that by the time they see my sponsored product ad or some like on page ad or just an organic purchase, it makes them more likely to go ahead and purchase my product, because they've been conditioned to kind of like, see my brand and think about purchasing it before, right, so, but you didn't really have visibility as a regular seller, at least we haven't had visibility to see how that purchase journey works through the ads, and so this is going to be something cool. I think that will allow us to do that. All right.   Bradley Sutton: Now the next few. I'm just going to kind of skim over a little bit, because once I got to this stage, maybe your head is hurting as much as mine with some of this, how deep some of this stuff goes. But the next announcement was entitled build a holistic first party data strategy with ads data manager. All right, so ADM ads data manager is a new standalone offering that simplifies and streamlines the process of first party data management through Amazon ads tech. All right, um, this is going to be for DSP or AMC. Um, again, most of that doesn't affect you guys yet, so if you're interested in that, make sure to check out the article.   Bradley Sutton: Speaking of DSP, one more article that they had talked about is entitled the Amazon DSP launches performance Plus. It's a little fancy name. Almost sounds like something that helium 10 would call something. This is your new Performance Plus Cerebro tool, but anyways, amazon took it before us Performance Plus Tactics into Beta. Now, for those of you who are doing display online video or streaming TV, with a conversion KPI of ROAS for endemic advertisers or CPA for non-endemic advertisers, you're going to have this performance plus tactic available, and if that was just sounded like a whole bunch of gibberish to you, this article is probably not for you, like it's not for me, but for those of you, I know we've got some nine figure sellers out there that are really into this stuff. Make sure to check out the article link to for that I wanted to make sure to include everything, because I know we have listeners out there that are brand new on Amazon. Keep listening, guys. We got stuff for you too. We have listeners who are nine figure sellers. I want to make sure I give stuff that is relevant to everybody. More unbox announcements.   Bradley Sutton: Now, this was interesting and something I hadn't considered. I alluded to a little bit earlier about audio ads, right, so this is entitled Create Impactful Audio Ads in just a few clicks with Generator. So these next couple announcements have to do kind of like with AI. So Audio Generator leverages generative AI capabilities to turn products into interactive audio ads in minutes for the ad to cart call to action. All right, so you might not have thought about audio ads or thought about adding, you know, like, maybe, fancy audio to your, to your video ads. But with this audio generator, there's a cool demo here that you guys make sure to click on the article and then go watch this demo here. But you're going to be able to choose your product and then use AI to generate audio including, like you know, add copy, like you can get somebody with a British accent to read some kind of script that you have and you not have to go like go hire a professional voice actor for some of this stuff. So really interesting stuff.   Bradley Sutton: Speaking of AI, another thing that Amazon announced uh, this was something that was actually originally announced at Amazon accelerate, so I'm not going to go too deep into this, but it says create high quality AI generated videos in minutes. And it says Amazon ads has introduced a new powered video generator, currently available for use in sponsored brands campaigns. You guys already heard us talk about this at Amazon Accelerate, but another cool demo is on this video in our link below, so make sure to check that out. The last AI update for Unbox is called make creative development a breeze with the AI creative Studiobox. Is called Make Creative Development a Breeze with the AI Creative Studio, which is in beta. So this is AI Creative Studio is a centralized experience that combines AI functionality with expert level controls All right.   Bradley Sutton: So this is a new kind of like homepage where you're going to have the studio, the sandbox and the inspiration gallery In the studio. It says you're going to gain access to a suite of tools that can be used to transfer your concepts from in progress to design complete. You know, you can like start with a picture of a cup and then, all of a sudden, you put it in this like crazy background and choose different backgrounds you can have different effects and different lightings and then you're going to be able to generate that image. Now, with the sandbox, you're going to be able to test out new features, like, maybe you take one of those things that was just an image before and then now you're going to be able to animate the image. You know, like, if you remember, in Accelerate they showed how you can make smoke coming out of a or not smoke, but like steam coming out of, like a teacup or or coffee, right, so that's kind of cool. And there's also going to be the inspiration gallery where you're going to see examples of AI generated content. Uh, and then you can actually like, click these If you like, like, hey, like, I like this vibe right here. I like, I like this, the way that they did this headphones here I want to be able to do that to my product. And then you're going to be able to like, choose these kinds of like templated things or examples and then apply it to your own products. All right, so this is one of those ones. Guys, you do need to click into the article where this was announced, because I got the link for you in order. If you want to join the wait list, all right if you want to join the wait list for this AI creative studio, because not everybody's going to be able to get into this right away. So make sure to find whatever article this is about the AI creative studio in the comments below and check it out.   Bradley Sutton: Only a couple more uh unbox announcements. Uh, the next one is called interactive ads expand availability across streaming TV into prime video. Right, this was, uh, we had an article about this before in the weekly buzz. But you know, sometimes you might think of when you see commercials on TV regular TV, right, that's all. It is a commercial, like a Superbowl commercial. You see a GoDaddy website, or you see you know, chips, or Michael Cera showing his CeraVe lotion, or whatever, right, but what, what does? How does that help the advertiser? Well, the only way it helps lead, leading to an immediate sale, is maybe they go on Amazon or they go somewhere else to the store later on the day and they go buy that product. Right, but now, on prime video, you still can do just generic ads, but now there's going to be shoppable ads, all right, so you can see a 15 second ad on prime video as an example here, and then it'll be like you know you're not in your computer but it'll say, hey, just hit OK on your TV remote and you're going to buy the product, like if it's connected to your Amazon account. So now, all of a sudden there's going to be like a direct connection where somebody doesn't have to go and pause the video to go buy a product. Just by hitting like OK on the remote they're going to be able to buy some products that you're advertising on Prime Video. So make sure to check this article. That could make streaming TV a little bit more lucrative for some of you.   Bradley Sutton: Last couple, I'm just going to breeze through here. There's a couple new metrics here. One is called long-term sales, and long-term sales RoAS, is the acronym LTS RoAS. I guess they're getting crazy with these. These acronyms are already, like you know, 10 letters long here. But anyways, this is going to be interesting because it's a historical 12 month return of a given customer engagement with your brand, right, you know, like there's an attribution window right when you know like, let's say, something has a 14 day attribution window.   Bradley Sutton: Somebody clicks on something on Monday and a week and a half later they buy it. That original click gets attributed with that sale from that ad. Right, but let's say somebody clicked on it but they don't buy it in two weeks, maybe they four months later or something. They buy the product. Have you ever had any visibility into that? That purchase can be tied all the way back to that original click. No, you have not been able to do that until now. All right, so this is going to be something cool. This LTS ROAS uh is going to be able to allow you to take a look back even, uh, throughout a year to see, like, how your ads are doing. So make sure to check the article for more information on that.   Bradley Sutton: And then, last one is DSP has a new experience. So if the whole DSP page for those are like UI of their homepage has been completely redone, I guess I wouldn't know the difference because I never saw the old DSP page part. But for those of you who use it, go ahead and check it out and see if you like their new UI. That is it. Believe it or not? Guys, for Amazon, unboxed and all of the news and events this week. Obviously no time to do our normal training tip of the week or our new feature alerts. We'll have to save that for next week. We actually got some pretty amazing things coming for you guys. By the way, as guys hope, you enjoyed this in-depth coverage of all the goings on in the news this week. Make sure to tune in next.  

Amazon warehouses on the West Coast are full. More details about the potential Amazon Team Wish service have leaked. These buzzing stories and more on this week's episode!   We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon sets ultra-low pricing plans for Temu rival store, The Information reports https://www.reuters.com/technology/amazon-sets-ultra-low-pricing-plans-temu-rival-store-information-reports-2024-10-22/ Amazon to shut down speedy brick-and-mortar delivery service https://www.cnbc.com/2024/10/22/amazon-to-shut-down-speedy-brick-and-mortar-today-delivery-service.html Amazon Announces New Fuel Savings Offer for Prime Members https://press.aboutamazon.com/2024/10/amazon-announces-new-fuel-savings-offer-for-prime-members Amazon's enhanced homepage features make shopping easier and more personalized https://www.aboutamazon.com/news/retail/amazon-homepage-redesign-features One man's mission to save his sick dog sparked a thriving pet probiotic business on Amazon https://sellingpartners.aboutamazon.com/one-mans-mission-to-save-his-sick-dog-sparked-a-thriving-pet-probiotic-business-on-amazon Lastly, we also introduce the latest features from Helium 10, including enhancements for our Chrome Extension for Amazon Influencers and a revamped Keyword Tracker tool. Tune in to discover all the exciting developments and strategies designed to help you succeed in the Amazon marketplace. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:49 - Big Amazon Logistics Problems 06:20 - Amazon Temu Clone Details 08:08 - Deferred Transactions 09:00 - Amazon Today Closing 10:23 - Image Manager 11:03 - Amazon Gas Savings 12:08 - FBA Shipment Notifications 12:44 - Amazon Homepage Update 14:05 - Amazon Seller Story 15:33 - X-Ray For Amazon Influencers 18:50 - Keyword Tracker Heat Maps + PPC Data 24:45 - Sydney Australia Event 25:17 - Milan Italy Event ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Amazon warehouses on the West Coast are full. More details about the potential Amazon Team Wish service have leaked. Find out how, if you have Amazon Prime, you can get up to $70 of free gas. These stories and more on this week's Weekly Buzz. How cool is that? Pretty cool, I think.   Bradley Sutton: Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is our Helium 10 weekly buzz, where we give you a rundown of all the goings on in the Amazon TikTok shop and e-commerce world. We give you training tips of the week and also let you know what new features Helium 10 has. That will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. We've got tons of news articles today, lots going on, so let's go ahead and hop right into it. All right, the first news article of the day actually starts off from Amazon Seller Central. I've got some additional information that Amazon sent over that you sellers need to know. It's kind of like important, especially those of you trying to get inventory in here in q4. Uh, it's entitled updates to support us. FBA peak inventory shipments says we understand this is from amazon that many of you are experiencing longer receive times that are affecting your shipments. High demand has led to longer receive times at some of our west coast inbound locations and for palletized freight. It says they're trying to actively take steps to resolve the situation, including rerouting shipments to other regions. So, effective immediately, they're making the following adjustments to inbound requirements. Number one they've extended the automatic closure window to 90 days for shipments created after August 7th through October 31st. Okay, you know, usually it's a little bit shorter where they automatically close a shipment that hasn't been received and they're extending the abandoned shipment window from 30 to 45 days for shipments in that same time period. All right, so now that's kind of like the official notice that went out to sellers, you know, on your Seller Central dashboard.   Bradley Sutton: But I got my hands on some other information here that Amazon wanted sellers to know about and it was kind of like a frequently asked questions about what's going on. So maybe some of these questions you've actually have actually had and maybe this answers it all right. So the first question is why is this happening? Well, it says hey, there's an increased demand to send inventory to the West Coast facilities and it's resulting in longer p times or lead times. Right, so, so we already got that. But then they said, hey, is amazon rerouting non-partnered carriers to inbound locations? The answer is no. So if you're not using an amazon partner, they're not telling, like your own freight company, hey, you need to go to Texas or something you know to deliver. No, if you're shipping your inventory with a third-party carrier and you have longer receive times, you could actually still reach out to your carrier, amazon says, and get a new appointment through Carrier Central.   Bradley Sutton: What changes are you making to the inbound placement service fee? Inbound placement service fee? Amazon says hey, effective immediately, where we've temporarily reduced the rate range for the inbound placement fees for minimal shipments into the East region by 5 cents. Better than nothing, guys, right, 5 cents per unit, okay. So you know, like, if before you had to ship to the East coast and you had to, you know, have certain placement fees that were, you know, 30, 40 cents each, you get a 5 cent discount. Now, because of these issues, what are the temporary fee changes to help move out of the West? Same thing 5 cents in reduction in fees for the minimal shipment split option to the East region. Next question says if inbounding to the east region still is the most expensive, even with this five cents difference, what should I do? Amazon says we recommend that you use the Amazon optimized shipment splits or select central or east regions under the partial shipment splits or the minimal shipment splits options.   Bradley Sutton: Another general question that some are asking hey, my shipment is still showing delivered status, but the inventory has not been received. What should we do? It says most delivered shipments are received within a week of delivery to ensure placement of your inventory. Now, if you're using a non-partnered carrier, communicate with the carrier to get progress reports. If you're using Amazon Freight, they can help locate your shipment by submitting If you submit a carrier, missed pickup request to Amazon and that'll help you get more information.   Bradley Sutton: Another question are fulfillment centers equally affected by the long receipt times? In other words, we know the receipt, the inbound is having trouble, but are my customers going to start having issues on the West coast because of what's going on? The answer no. These longer receipt times are mainly affecting the West region because it's a popular location for inventory shipments, but fulfillment centers are not experiencing that issue. Why do I still not see the partial shipment split options to the West? Answer. The partial shipment splits inbound option will be provided if your shipment qualifies, but due to the busy holiday season and high demand, partial shipment splits to the West may not be available on send to Amazon. So you might be like wait a minute, how come? You know, normally when I create my shipment I usually see this the shipment split to the West available and now it's not like showing up at all. Well, this is the reason why, because of this, this issue that that we're talking about now. Hopefully that's not the case for you, but this is the answer If that is happening to you.   Bradley Sutton: Now here's a funny one. Are there alternative shipping methods, ship mode, when possible, of course. Where'd that be? I mean, how do you use air all the time If it didn't cost five times as much as ocean shipping? So for most of us that might not be an option, but hey, at least Amazon's giving you an alternative. In case you didn't realize that you can ship your product via air. All right, so that's most of the information there about what's going on with Amazon West Coast. Let me know in the comments. Have you been affected by this? I actually haven't. Thankfully, knock on wood, I haven't had to ship anything in the last week and a half or two weeks I got most of my stuff in early. I'm about to send a shipment in tomorrow for my warehouse, so let's see how it goes. What about you? Let me know in the comments below if you guys have been affected by this.   Bradley Sutton: Next article is from Reuters.com says Amazon sets ultra low pricing plans for Temu rival store. The information reports Now this is something we reported a couple of months ago how Amazon might be launching like a Temu-ish kind of service for sellers from China, where it's going to ship directly from China to customers might take 10 or 12 days. Well, some more information has come out. Supposedly there's going to be caps on what they can charge, uh, in the categories. So if it's jewelry, if it's going to be part of the service, it's $8. If it's a guitar a guitar it's 13. If it's a sofa, the most expensive sofa you can ship is $20. I mean a Lego sofa, like what in the world sofa costs under $20. Now I saw other reports that said, hey, the total price is $20. I saw some reports that said, hey, it had to be less than a pound or less than 14 inches long. If it's less than 14 inches long. How are you going to have a sofa even in there? So there's so much information and misinformation out there right now, like I'm not sure what to trust yet. I'm just throwing out information as I get it. This is an actual article in Reuters.   Bradley Sutton: Now, what do you guys think about this? I know the last time when we first announced this, people were upset. They're like man, this is not good. So, like, my biggest question still is are US-based sellers European-based sellers? If we have a factory in China, will we be able to use this service to at least have an equal playing field, or only Chinese manufacturers are going to have access to this shipment? So let's see how things go. I think a story I saw where it said maybe somebody said hey, only you can't even have branded products here and it's going to be separate from Amazon's websites like a sub site. Who knows Can't have branded products, you only can say generic. There's all kinds of stories, but as they keep coming out, we'll let you know and hopefully there'll be some clarity on what exactly is going to happen with this program soon.   Bradley Sutton: Next up is article from the Seller Central and it's called view your reserve payments in the new deferred transaction report. All right, so if you get a sale, you don't get the money from that sale right away. Like, let's say, your disbursement is every two weeks and it's on the second Monday of the month or whatever. Well, if you've got an order on the second Sunday of the month that those orders, you're probably not going to get that money the next day. All right, because there's usually kind of like a reserve Right In addition to your account level reserve, take a look at this article because now they're saying that, hey, you're going to have more visibility into which exactly which orders exactly are being deferred until the next pay period. You're going to be able to see this in your payments reports repository. If this is something you're curious about I'm not going to go too much into detail Go into your Seller Central News. You'll have the link right there of how you can find this new deferred transaction report.   Bradley Sutton: Next article is from CNBC. It's kind of interesting because we've been doing the buzz so long, that stuff that we broke as stories about what was going on amazon before. It's like now being defunct, like we announced the release and now, a couple years later now it's going away. So CNBC says amazon to shut down speedy brick and mortar delivery service. This was called amazon today and if you remember that weekly buzz years ago. Basically what it means is like if there's a amazon seller who actually has a brick and mortar store, kind of like.   Bradley Sutton: I think what the example gave was like GNC and if it's sold products, it would allow fulfillment of the products directly from the local GNC, like a neighborhood. So if somebody orders from GNC on Amazon and they have inventory at that local GNC, then Amazon would hire these local drivers to go pick it up at that GNC and then deliver it to the customer down the street. Whatever, you might not even know that existed. Good for you, because now it doesn't exist anymore anyways. In reality. So Amazon's laying off all the employees that were part of that system. It would have been interesting to see if that played out more Like. I could have seen how you know. Maybe it could eventually roll out to you know sellers who have warehouses in certain you know localities. You know, maybe they could have just delivered to local customers on their own, but that service is gone.   Bradley Sutton: Next up, an article from seller central fix image issues fast with a new image manager feature. All right, so this is a new feature that you can go in your seller central. You go to catalog and then manage your images and then you're going to come up to this page and basically, if there's image issues, you're going to see in the bottom left like a, like a red flag, and then, instead of having to go one by one into your listings and edit the listing and then try and fix your images from this one page the image manager any issues that Amazon has with your images you can just fix them directly on this interface here. So if you want more information on that, check your seller central news dashboard.   Bradley Sutton: Next article is a press release from Amazon. It's kind of interesting because this is not really for sellers. But if you're an Amazon member, guess what? You can now save up to 10 cents a gallon at Amoco or AMPM locations, all right, so I'm assuming AMPM is like Arco, right, like that's what Arco, that's what AMPM is here in California. But anyways, you can save 10 cents a gallon, which averages like $70 a year on gas. Again, maybe this doesn't affect you. It does if you live in America and I just got you $70 right now. But I always like reporting on any benefits that, like Walmart Plus or Amazon Prime give, because it's just going to make our customers more sticky to Amazon Prime, right? Because if they're getting this $70 of free gas, if you want to see how to activate this, real easy, if you're an Amazon Prime member, go to amazon.com/fuelsavings. It's a one-time setup and then next time you go to an ARCO or AMPM you'll save 10 cents a gallon.   Bradley Sutton: Next article, again from Seller Central. This is called New FBA Shipment Notifications for Better Visibility. So if you are using a partner carrier pickups and you're experiencing FBA shipment delivery disruptions, you're now going to get an email from Amazon. So this is something that you are going to need to opt in or opt out of, depending on if you want a whole bunch of emails about what's going on with your partner carrier deliveries. So make sure to go into settings and to notification preferences and then go to FBA inbound shipment status notifications and make sure toggle on or off if you want to get these notifications or not.   Bradley Sutton: Speaking of Amazon and the website on the front side of the website, not seller central, amazon has been testing new homepage new homepage on amazon.com. Also on the app. This is an article from about amazon.com and it says improvements include personalized recommendations, improve browsing and streamline reordering in time for the holiday shopping season. Now, I did not see any of these updates on my personal Amazon that I use for my Prime account, but they showed some pictures here where there's kind of like a new interface with big images, kind of like tailor-made, I guess, supposedly for the people who are buying, and more intuitive design. It says here it's called a window display, like there's these big tiles or windows of products that it's showing. Um, the other addition is that there's a improved buy again hub. All right, so you're going to see this buy again section, or amazon buyers are going to see that and then products they bought before real easy to almost kind of like one click and get it in the shopping cart. So it'll be interesting to monitor this because, like, is this going? You know, like those of us with replenishable products, could this potentially help increase our repeat orders? You know could be so. So let let's see uh, how this, this new Amazon website and app, uh might help or hurt some of our sales.   Bradley Sutton: All right, last article of the day. It's from Amazon's website. They're selling partners website. It's funny because Helium 10 members a lot of times are featured on Amazon's ad page and I was like, wait a minute, I know this guy. So if you go to the link is in the comments below. But if you go to this Amazon website, it's entitled. One Man's Mission to Save His Sick Dog Sparked a Thriving Pet Probiotic Business on Amazon, and some of you might recognize this. This is Santiago Galvez. He's a Helium 10 member. He comes to our elite workshops, he's been at a lot of our events and he's actually been on the Helium 10 Serious Sellers podcast en Español. All right, so take a look at the link here. It's a really cool story about how he came up with his brand. It has to do with his pets and everything. And then if you speak Spanish and you want to hear more of his story, check out episode 147 of the Serious Sellers Podcast en Español. That's not this one. You can search it on whatever you have Si habla en Español. And his podcast title was Así Lance Mi Marca en Amazon. So it sounds like it's the same kind of like story he talked about in this one, as he told to Amazon.   Bradley Sutton: So pretty cool to see Helium 10 members being featured on Amazon's main website. All right, that's it for the news this week. Let's go ahead and hop into some new feature alerts. All right, we're not going to do a training tip of the week this week, because the new feature alerts kind of doubles as a training tip. It's going to be pretty cool. Now you're going to see a lot more content from Helium 10 about the Amazon Influencer Program. All right, amazon Influencer Program is a really cool way for Amazon sellers to get some money initially to build up to be able to do private label. It's a great way for maybe your family members to kind of like get involved in Amazon, or even you yourself, if you want to make some extra money.   Bradley Sutton: So one of the first things that we are going to have in the for Amazon influencers, if you have updated the new version of the Helium 10 Chrome extension, go to any search result page or any product page and then run X-Ray like normal. Ok, so once you hit X-Ray, it'll pull up on the page, just like you know any other time. And now what's going to happen, though, once you pull up x-ray, is that there is a toggle on the very top right. You're going to see, and I'll say standard. That's the default for Amazon sellers. But let's say you wanted to dabble in the influence. If you're a Amazon affiliate Amazon influencer, you hit the button on the top right and then select influencer version. Now what happens is X-Ray now is going to show some data that is interesting to Amazon influencers, who? Those are the ones who create videos that go on listings and then those videos end up showing up in the carousel in the bottom row and then if a buyer watches the video, right, and then they buy the product, guess what that Amazon influencer has? The video is going to go ahead and get commission on that.   Bradley Sutton: So now the kind of things that you can see in Helium 10 Chrome extension x-ray is you'll be able to see stuff like what's the opportunity score for an influencer? How many videos are in the upper carousel, like look how many products on the coffin shelf page have no videos? I mean that could be interesting to Amazon sellers at all. I just want to see who's got videos in their carousel right. How many videos are in the lower carousel, the one that's kind of like at the bottom of the page? That's also where influencer videos, customer review videos, can go. How many of these videos are influencer videos on the page. The one that's opportunity for Amazon influencers is when there's like one or zero influencer videos. That means you're kind of have a better chance perhaps at getting your video featured in that upper or lower carousel, meaning that if you're the only video there, every time somebody watches the video and then they buy the product, you're getting commission on that product. This shows how many brand videos All right.   Bradley Sutton: So again, this is for Amazon sellers or influencers. You want to know the brand itself. How many videos did they put on their own page? You can see here. There's some here that have six and even eight, oh my goodness. And some have two and some have zero. What is the commission rate for an influencer for the product? The commission rate for Amazon influencers varies across different categories. You can now see that right here. And then, even if it's your product, maybe you're curious how much is Amazon giving to influencers who are promoting my product? Well, here you can see that. You can also see the affiliate commission. Affiliate commission is different than influencer commission rates. And then the affiliate commission actual dollar amount. So some cool information here now is showing up in the Chrome extension. This is just the first of a lot of things we might have for Amazon influencers out there, but some of it is still relevant to Amazon sellers as well.   Bradley Sutton: Another update that Helium 10 Elite members have had for a while but now it's being released, even all the way down to the platinum plan is some new features inside of keyword tracker. All right, so in keyword tracker you probably noticed that a few weeks ago the new interface already, but now you are going to have additional features. All right, so here's a new interface. You can see the keywords here, and I've done videos before I talk about how now you can add competitors and kind of see where your competitors are ranking, like all on a certain grid, so that you can see for each keyword you know who's got the best rank with those keyword harvesting, where we're going to like follow up based on what you're saying and tell you what keywords that your competitors are ranked for in the top 10 that maybe you're not ranking for, or keywords that you weren't even tracking that you're ranking for because you didn't even know that you're ranking for. Right.   Bradley Sutton: But some of the newest things this week, uh, one of them is a heat map. You know we've always had uh in market tracker 360 heat maps for our keyword tracker there for like two years and users were like man, we want this to be in the regular keyword tracker. And it took us a couple of years, guys, but now we have it. So we brought the Market Tracker 360 feature of heat maps into the regular keyword tracker and you're going to be able to also not only see the day of week like maybe you want to see, hey, every Sunday does my rank change? But also there's going to be little gift boxes that you see on some dates on this keyword tracker graph. This is indicating like a holiday. Like maybe you want to kind of like eyeball in and say, hey, did something happen to my rank on if there was a holiday? So here on October 14th, I can see that was Columbus Day. I can take a look at my ranks. I can change this to go from left to right to right to left. I can also change like hey, maybe I don't want to see the exact rank, but I'm just curious what page am I showing up? Page one, page two, page three, page four.   Bradley Sutton: Don't forget that helium 10 is one of the only keyword trackers that actually checks all pages. A lot of popular keyword trackers out there, you'll notice it only goes up to like 100 or 150. That means it's only giving you two page of search results. We're giving you all pages of search results, all 306 locations or or positions. Seven, the full seven pages that appears in search results. You can see in helium 10 keyword tracker. But this is the heat maps. It's kind of like a different way to visualize what's going on. And then, don't forget, if you see this red dot in any of this, that means that you had boost on during that time. Again, that's another thing that only helium 10 has. Well, we're checking in one day, if I have boost on, 24 different browsing scenarios 24 times a day. It's checking different browsing scenarios in Edge or Chrome or Safari. And then what if the zip code is over here? What if the address like even in the same zip code it's an address across the street over here, an address over in Florida or whatever, like it's doing a lot of random things, so that you can really have an idea about what is going on with your rank and then you'll be able to see what happened throughout the day if you have that boost on. So that's the heat maps.   Bradley Sutton: And then now, if you have. For those of you who have Atomic remember Atomic is now in the diamond plan You're going to have access to this ad section. That means we're ready to have you all your PPC and your advertising information and now you're going to be able to see some super cool things about what's going on with your keyword rank as it relates to your advertising. So, for example, I can see hey, how many campaigns did I have active where I got at least one impression or a click of coffin shelf? I've got four exact match campaigns where it came up. I've got zero auto campaigns where it came up.   Bradley Sutton: I can change the date range. I can see all right, how many PPC sales did I have during this time? How many units did I sell? What was my spend during this time on this keyword? What was my ACoS? What was my ROAS? How many PPC clicks did I have? What was my impressions overall? Like here, I got 8,000 impressions in PPC for the word coffin shelf. But then, guys, the reason why this is in Keyword Tr tracker is it's now tying in all of this information.   Bradley Sutton: So if I hit this graph next to coffin shelf, now all of a sudden I can start graphing different metrics where I can say let me graph my organic rank and graph it versus my cost per click, right? So now here I'm looking at this graph and I'm like, okay, here's my cost per click. As it decreased, my impressions increased somehow, and then, as my cost per click increased, my impressions, for whatever reason, went down on that same day. However, that's just one way to look at it. The other way to look at it is no, things don't happen exactly on the same day. However, that's just one way to look at it. The other way to look at it is no, things don't happen exactly on the same day. But look, every time that my cost per click increased, the very next day, my impressions increased. My organic rank. Maybe I want to you know what? I want to see how it changed my sponsored rank. Take a look at this. My cost per click was 55 cents. I increase it to 55 cents. What happened to my sponsored rank the next day? Uh, it started going up from 17 all the way to five. Take a look over here. My, you know, I decreased my, my bid, potentially, or just whatever Amazon was giving me as cost per click, and my rank increase. Uh, my, my rank decrease. So this is really interesting to kind of see what effects does what you're doing in PPC have on what is going on in your organic and sponsored keyword rank. So make sure again, if whatever plan of Helium 10 you are on, make sure to dive into keyword tracker and play around with some of these new functions. Well, I'm going to have some more detailed training in the future podcast where I'm going to go deep into tracking keywords and all the new features that Keyword Tracker has.   Bradley Sutton: One more thing, guys, A couple events in the next couple of weeks. Next week I'll be in Australia. So if you're anywhere near Sydney, come to the Amazon advertising event. I'll be speaking there. There'll be a Helium 10 booth. We can come hang out, maybe the night before. I know a lot of you are already coming out, h10.me/sydney for information on that. And then also the following in a couple of weeks we're going to be in Italy First time. We're doing a Helium 10 event in Italy and I would love to see you guys go. I'm going to go ahead and throw out a discount code too for you. Anybody is open to this. It's normally an elite workshop but we're opening up to everybody h10.me/milan. It's on November 11th, if you want to save 50%. So it's going to be less than $40 to even attend for a full day of great training and networking, h10.me/milan. Use the code Helium50, no spaces, and save 50% off your registration. I would love to see you either in Sydney or in Milan, Italy. All right, guys. That's it for the news this week. Uh, don't forget to tune in next week. I will have Shivali back here to let you know what's buzzing.  

For this week's buzzing news, the ability to potentially capture your abandoned carts on Amazon, Walmart's Black Friday multi-event deal experience, and Venmo now accepted on TikTok! We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Walmart Black Friday Deals Events Dial Up the Thrill of the Deal https://corporate.walmart.com/news/2024/10/28/walmart-black-friday-deals-events-dial-up-the-thrill-of-the-deal TikTok Shop pushes livestreams to drive holiday shopping https://www.retailbrew.com/stories/2024/10/29/tiktok-shop-pushes-livestreams-to-drive-holiday-shopping TikTok Shop Partners With Venmo Ahead of Black Friday and Cyber Monday https://wwd.com/business-news/business-features/tiktok-shop-venmo-partnership-black-friday-cyber-monday-1236704924/ Amazon announces the launch of Rufus, a new generative AI-powered conversational shopping assistant, in beta across Europe https://www.aboutamazon.eu/news/retail/amazon-announces-the-launch-of-rufus-a-new-generative-ai-powered-conversational-shopping-assistant-in-beta-across-europe Amazon's latest actions against fake review brokers: Amazon and Google file parallel lawsuits against a fake review website https://www.aboutamazon.com/news/policy-news-views/amazons-latest-actions-against-fake-review-brokers Lastly, we explore keyword search volume research strategies using Cerebro, providing valuable insights to enhance your Amazon selling strategy, particularly for the crucial Q4 planning. In this episode of the Weekly Buzz by Helium 10, Shivali talks about: 00:51 - Valid Tracking Rate Update 02:44 - Brand Tailored Promotions 04:40 - FBA Export Expansion 05:28 - Product Videos Go Global 06:14 - Walmart's Multi-Event 07:55 - TikTok Livestreams 09:55 - TikTok x Venmo 11:14 - Rufus AI Beta EU 12:37 - Fake Reviews 13:43 - Amazon Marketing Cloud Strategy 14:00 - Training Tip: Find Search Volume Number Of Refined Key Phrases ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

New Amazon coupon change? Is live shopping finally taking off on TikTok shop? and a new way to update images by marketplace. These buzzing stories and more on this episode! We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. How TikTok Shop is ‘reimagining' Black Friday-Cyber Monday https://www.retailbrew.com/stories/2024/10/31/how-tiktok-shop-is-reimagining-black-friday-cyber-monday Alexa is now available as a new supply source for online video ads for self-service advertisers https://advertising.amazon.com/en-us/resources/whats-new/online-video-ads-on-alexa-home-screen/ Explore Amazon's new Virtual Holiday Shop—an immersive 3D shopping experience that makes it easier to find the perfect gifts https://www.aboutamazon.com/news/retail/amazon-shop-holiday-gifts How livestreams are taking over TikTok Shop https://www.modernretail.co/technology/how-livestreams-are-taking-over-tiktok-shop/ But that's not all—we've got some exciting updates from Helium 10 to share! Grab the chance to join us in Milan, Italy, for an empowering workshop co-hosted with Avask. Helium 10 Elite Milan, Italy Amazon Seller Workshop https://h10.me/milan - Use Code HELIUM50 to get 50% Off Your Tickets Plus, we're rolling out next-level tools like the enhanced Follow-up for bulk review tracking and the Managed Refund Service for Diamond members, ensuring you maximize your reimbursements from Amazon. And let's not forget the mighty Helium 10 Market Tracker tool—essential for honing in on specific keywords to boost your product group's market presence. Tune in to equip yourself with these serious strategies and gain a competitive edge in the Amazon-selling arena. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:48 - Amazon Coupon Update 02:29 - TikTok Shop Exclusive 04:24 - Country Specific Images 06:19 - Amazon DSP x Alexa 07:42 - 3D Holiday Shopping 10:20 - TikTok Shop Lives 13:06 - Helium 10 Italy Workshop 14:10 - New Feature Alerts 17:42 - Training Tip: Amazon Market Share Tracker ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: New Amazon coupon change? Is live shopping finally taking off on TikTok shop, a new way to update images by marketplace. These stories and more on this version of the Weekly Buzz how cool is that? Pretty cool, I think. Hello, everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the goings on in the Amazon, TikTok shop and e-commerce world. We give you training tips of the week and we also let you know what new features that Helium 10 has that will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing All right, let's go ahead and hop directly into the news. We've got what's buzzing. All right, let's go ahead and hop directly into news. We got a few news articles to go over today, some of them pretty interesting. Now, this first one is going to be from, actually, your Seller Central dashboard, in case you missed it, a pretty cool update that they are doing on coupons, which may be relevant to you, especially with Black Friday coming up.   Bradley Sutton: Cyber Monday, maybe you've got some coupons plan. It's entitled percentage off coupons can now be applied on up to five items per order. So what's different? Well, before, if there was a percentage off coupon we're not talking about the dollar off, you know, like $5 off but it was the ones where you can save, like 10% off. 15% off, the customer could only use one coupon per order. So let's say you know they had, you know from your store, three different items that they wanted to get, but each of them had a 10% off coupon. The customer would have to order that three times, like three separate orders. They couldn't add all three to the cart and have that coupon work. Now, when you create a coupon in seller central you can select no for limit redemption to one per customer. Now that means the percentage off coupon can be applied to a maximum of five items per order. All right, if you select yes in that section, only one coupon is going to be allowed to order, all right. So again, for example, it gives an example here If a customer clicks a 10% off coupon, let's say the offer price is $50. Okay, and then they buy three of your items. They're going to be able to use the coupon on all three items in one shopping cart for a $15 discount total. Why is that? Well, if it's 10% off, it's a $50 item each one. That means it's $5 off, but again, we're talking about three items total of $15 off. So again, a pretty cool update here. You'll keep that in mind as you're creating your coupons here in this shopping season and beyond.   Bradley Sutton: Next article, switching marketplaces. Now is an article from retailbrew.com and it's entitled how TikTok shop is re-imagining Black Friday and Cyber Monday. Now, this is interesting because they're doing something a little bit different. Now, historically, a lot of the sellers maybe I could say most who are selling on TikTok shop they're probably selling on Amazon the same product as well. Right, very rarely do you see larger sellers launching TikTok shop only products that you know they just came up off the top of their head and they're not selling it on other marketplaces. But now TikTok, it says, wants to offer US shoppers products from lesser known, smaller DTC brands that may not have the resources to operate on rival platforms like Amazon. All right, so that's interesting, ok. Now it's saying that new product launches, exclusively for Black Friday, will be on TikTok shop shelves in November. Now this is like some special new promotion that some TikTok shop sellers are going to be able to participate in. However, according to this article, it seems like you're only going to be able to participate in it if you have a product that is TikTok shop exclusive, in other words, not on Amazon or Shopify or Walmart or other websites. Now this article goes on to say how there still will be special ways to participate in Black Friday, Cyber Monday, even for bigger brands or ones that are across platforms. But how many of you guys are shipping or selling on TikTok shop these days? I've started it on a couple of my accounts and it's going pretty pretty well for not that much effort my accounts. So I think it's definitely something that you guys should consider starting on, especially if you are based in the United States. If you're based overseas, it's a little bit harder to get a TikTok shop open. But let me know in the comments below how many of you guys are selling right now on TikTok shop and how many of you are going to participate in some kind of Black Friday, Cyber Monday deals.   Bradley Sutton: Next article is going back to Seller Central. It's entitled Image Managers'. Country-specific Features Give you More Control Over Visuals. All right. So we announced something like this before, but it's kind of like a reminder by Amazon In case you didn't know. You know, historically a lot of sellers had problems when they're selling a product, you know, maybe, let's say, in USA, and then they expand to the Mexican marketplace, or they expand to Amazon Germany, right, or they expand to Amazon Japan. Well, amazon would pull in the listing information right, the images right, and maybe the rest of the listing is translated okay. But the images that share across the platform and sometimes you change your image in US well, it changes it across. You know the platforms.   Bradley Sutton: Now, for those selling in marketplaces with other languages, you want you know the images to be for that marketplace, especially if you're using infographics that have you know words on it. You don't want you know Japanese words, you know coming up in your Amazon Germany marketplace. So now Amazon's like saying, hey, we've got new country specific features in the image manage tool. Right, you can view and delete localized images that display in a specific country, such as images that contain text in the local language. So the new features in this tool are country specific image views, so you can view both global and country specific images in separate sections, and now an image deletion capability, where you can delete country specific images directly from image manager to keep your library organized and up to date. So those are two like mini features, but perhaps this whole feature of of this, this page, is new to you and you were just thinking that you could only edit your images with flat files or in the edit listing in each marketplace and you're worried that the same image would publish across marketplaces. Make sure to check out your image manager tool, especially for those of you selling in multiple marketplaces.   Bradley Sutton: Next article is from Amazon itself and it's entitled Alexa is now available as a new supply source for online video ads for self-service advertisers. All right, there's been rumblings that that there's going to be more of an emphasis on shopping on Alexa, especially if Alexa goes the generative AI route. But even before that happens, you can now, if you're advertising with amazon DSP, you can now select Alexa as a video supply source. All right, so those advertisers, if you're running self-service online video ads on amazon DSP, you are going to be able to see Alexa as an additional inventory supply that is checked by default for video line items. Now one question you might have is well, amazon is cost per click pay per click right. When is a click recorded? Well, it says here it's recorded when the customer clicks on the autoplaying online video ad on the Alexa home screen to launch the video ad in the full video screen view. So it sounds like if the ad just plays and maybe the person in their house is across the room, they just listen to it, and maybe the person in their house is across the room, they just listen to it. They're still getting that view, but you're not going to have to pay for the click unless they actually go to their Alexa device and click it to expand the video out to full screen. For now, this is available only in the United States.   Bradley Sutton: Next article, also from Amazon, and it's entitled Explore Amazon's New Virtual Holiday Shop an immersive 3D shopping experience that makes it easier to find the perfect gifts. That's literally the for those listening in their cars or on the radio and not seeing this on YouTube. That is literally the entire title for this article, and it's you know. We've talked about this before and shown you how. You know, some big, huge sellers have access to these like 3D storefronts, right? So that's what's happening, where there's going to be these virtual holiday shops. That has 3D technology powered by Amazon Beyond that will showcase different products that buyers can buy All right Now this is mainly right now for huge companies.   Bradley Sutton: It says items from sought after brands like Beats and Kim Kardashian, Kate Spade, Bumble and Bubble Coach, et cetera, et cetera. So you can kind of like you know, for those not watching this on YouTube just it's like you're going into this virtual reality for a shop and you're looking at shelves and different. There's like Easter eggs where products, their product offers, are going to come up if you find the Easter eggs on the top of the shelf somewhere or something like that. But it's this kind of like virtual reality shopping experience. Now, the reason why I mentioned this even though it probably doesn't affect 99.9% of us who aren't beats by Dre and Kim Kardashian etc. Is that again, this is kind of like a preview of what could be the future for even just regular sellers. Remember, before you know, prime video and different advertising on TV and stuff was only available to like humongous you know sellers. Services like AMC was only available to bigger sellers who are using DSP. A lot of the things that start off at the top level of Amazon sellers and brands eventually trickles down for the rest of us, and so, you know, I could absolutely imagine a world where these virtual reality based shopping experiences are going to eventually be open to the rest of us and then maybe we're going to be able to make a virtual reality like shopping kind of mall or mini room where we can have our products. Like, imagine a spooky one where I can design it and then there's coffin shelves on the wall that people can buy and bat-shaped bath mats and all of our other spooky, Manny's Mysterious Oddities products. What about you guys? How's your creative mind Like? Can you start thinking about how you would design your virtual shopping mall? Those of you who want to get a preview of how it's going to look, make sure to check out your regular Amazon app. Go to some of these big brands and maybe you'll be able to see these virtual holiday shopping centers.   Bradley Sutton: Next article is from modernretail.co and it's entitled how Livestreams Are Taking Over TikTok Shop. You know, for literally years now the four years we've been doing the weekly buzz we have been talking about articles and articles about how live shopping. Different marketplaces keep trying to make it a thing you know Amazon, et cetera and it just doesn't seem to take off in this country, like it has in China, for example, where it is huge, booming business. But now more and more we're reading about perhaps you know things are shifting and it's mainly because of TikTok shop. So this article here talks about a brand called BK Beauty. They hosted an eight-hour live stream. Remember we did a seven-hour Meganar, a live webinar, in Helium 10 a few weeks ago, where they're like, hey, we can do one better, we'll do an eight-hour live stream. And they did it at the brand's headquarters in Austin, texas, and the eight-hour live stream ended up getting them $100,000, over $100,000 of sales in eight hours. Is that worth the eight hour live stream? All right, that is pretty amazing. All right, $100,000. Now, a couple of weeks later, it says that TikTok flew the BK Beauty staff members to their own studios, the TikTok studios in LA, to do more live streams. And then now TikTok gave them like this whole big fancy setup in order to live stream again and then they ended up doing a 10 hour live stream and that was so successful that it says BK Beauty has now made live streaming a key part of its e-commerce strategy and they're going to go to the LA studio again for TikTok this month to do even more.   Bradley Sutton: You know Black Friday and Cyber Monday campaigns for, for live selling. But again, you know, does this mean that finally, you know, live streaming is going to take off? I'm still a little bit hesitant to say that I need to see more success stories, but I have been hearing a little bit more rumbles around live streaming lately than, like, say, last year. Um, thanks to Tik TOK shop. Uh, those of you selling on Tik TOK shop, are you doing live streaming? You don't have to do it in a fancy studio or go eight hours live. Um, you know, give it a test, uh, sign up for it. And you know, do a test, sign up for it and do a test, maybe just in your own home studio. Or you don't even have a studio, just do it in your bedroom. See how it goes. Sometimes TikTok shop buyers are kind of like open to genuine streams and videos. They don't need fancy setups all the time, but it's worth a try. I don't think you'll be able to get $100,000 in eight hours, but let's see what you can get if you do live streaming on TikTok shop.   Bradley Sutton: All right, last up, last call, all right for next week, just in a couple of days, on Monday, myself and Shivali and a bunch of other top speakers from around the world will be in Milan, Italy, for our first ever Helium 10 workshop there in Italy, all right, so it's going to be on the 11th Monday and it's going to be co-hosted by Avask, and you can get there by going to h10.me forward slash Milan, h10.me/milan, and it's going to be an all day event. We're going to have lots of networking. If you want to save 50% on the tickets, the tickets are already cheap it's only like 89 euros, I think but if you want to save another 50% off, use the code Helium 50, helium 50 upon checkout. It would be great to be able to meet you guys out there. I just talked to somebody last night on Instagram. He's like let me book my flight and get over there, I'll see you on Monday. So if you guys are in Europe, I would love to see you in Milan, Italy, on Monday.   Bradley Sutton: All right, that's it for the news this week. Let's go ahead and hop into our new feature alerts from Helium 10. Now, the first one is about follow up. All right, so, first of all, follow-up is a tool that every Helium 10 platinum member and above has access to, all right, so it's not like something that's gated at a very high level. You can set up, guys, uh, your, your follow-up for all your products to send automated review requests using either the Amazon request review or even your own custom email. But an important aspect of this is being able to measure hey, how are your review requests working? Like, what kind of engagement are you getting? Like, how many ratings and reviews are you actually getting as a result of your outreach campaign? Well, the new feature is now you can do that in bulk, all right. So how this works is right here in your follow-up dashboard. These are the rating trackers that you can actually see. You can see how many reviews requested and then how many uh ratings you received, and so you can see your request and rating conversion rate, right. So now the new thing is, go to your product ratings tab right here, and then you can do bulk the ones that are not active. So, for example, I'm going to go ahead and select the united states marketplace and I'm going to be like, hey, here's, my egg tray is not active. I see here, my large coffin shelf isn't active, so I just select as many as I can. Uh, you guys should select all in opinion, that all of your active products and then hit enable product rating tracking. All right, so if you're new to follow up, you're not going to be tracking any of them, all right, so make sure to go ahead and hit enable product rating tracking and that will go ahead and start tracking so you can see how many reviews you're getting week by week, month by month, et cetera.   Bradley Sutton: Next new update is going to be, for some of you, diamond members All right, so we've been rolling this out little by little. Uh, check your account. All right guys. So if you have a diamond account, check your account on the very top. Do you have something that says manage refund service? All right, so this is a new feature that is coming out to diamond members. Before it was only our supercharger counts, but this is the Helium 10 version of being able to get you reimbursements and refunds from Amazon, but where Helium 10 is the one that's actually going to go in and set everything up for you. Like, we have refunding. You guys know about refund genie, where we'll give you the reports for loss and damage items and then you submit it to Amazon in order to get the money back. Well, with MRS or managed refund service, we're the ones who are going ahead and fighting with Amazon for you, filing those claims and arguing with Amazon, trying to get your money back, and then Helium 10 takes a percent of whatever we find for you, all right. So, those of you who have diamond plan, you're not automatically entered into this, but let me show you what you can do. You hit manage refund service. Now mine is going to be already active, but what you're going to want to do is, if you have that, just go here. You can see in one of my accounts I got 400 bucks already back and you're going to hit set up account, all right. So hit set up account and it will like run you through the system. Again, we're only taking 15% of whatever we find. So, like, if we can't find any money that you're owed and we can't win any money for you pay us nothing, all right. So this is a new feature for some Diamond members. Eventually, all diamond members will have it later. So if you want to see if you have access to it, just go to your dashboard and see if you have managed refund service there, all right?   Bradley Sutton: Next up, let's do our training tip of the week, and this is a tool that sometimes I think people sleep on. It's been. We've had this tool for maybe four years now. It's called market tracker, all right, and this is available at all levels of Helium 10. Even if you have Platinum, Diamond, doesn't matter. I highly recommend setting this up for every single one of your product groups you have, all right, for example. Uh, I've got a product that is a bat shaped bath mat, all right. So I set it up, and the first thing that I did was I set up the very specific keywords. Don't do broad keywords like bat bath mat. Um, you know, I'm sure I get some sales from the keyword Gothic decor, but that's very broad right. I pick very, very specific keywords. It doesn't have to be your best keywords or the highest search volume. You want to pick the keywords that really define your product. So I did bat bath mat. I put bat rug and bat bath rug right, and then you put in your own products and those who you already know are your direct competitors, and then we set up the market.   Bradley Sutton: And then the reason why this is cool is the kind of things that you are looking at. First of all, is your market volume, right. So many people sometimes say, oh hey, is anybody sales down? Or I'm not sure if I'm doing really good, my sales are down. This is terrible, but sometimes, if your sales are down, there's nothing wrong with that why? And your sales are going to go down. Well, you're just staying with the market, all right. Your market share, your piece of the pie, is what matters, all right. Your percentage of how big your pie is? Now, if the whole pie gets smaller, as long as your piece of the pie stays about the same percentage, you're not doing too bad, all right. So that's what Market Tracker can do is telling you, hey, what's the size of the pie, and then what is your market share? So, like, my market share of the Bathmat market is 7.8%. And then, over time, how is your share changing? I used to have 15% of the market, look here but now I'm only at 6.9%, 7%, so I'm losing market share, right?   Bradley Sutton: The other thing that this tool does is it gives me a heads up if there is a new mover and shaker that it detects in my niche. So, for example, it's saying hey, look at this, um bat bath mat. You know, do I want to track? I'm like, yeah, that looks like a bat bath mat. I'll go ahead and track it. I don't have to be like trying to look for new products that are popping up in the in the niche. I don't have to be constantly refreshing my keywords hey, is there a new mover and shaker in my niche? No, market Tracker is going to tell me. Sometimes it's going to throw me some products that it's suggesting that could be in my niche but it's not really like.   Bradley Sutton: Look at this one here's a Halloween bat or bath rug, but it looks like ghost or something. Is this my direct competitor? Is this a bat shaped bath mat? No, so I'm going to hit ignore, right. But before I do that, I'm going to go ahead and copy this ASIN and I might want to go ahead and either. Number one, think about it as a potential expansion to my product line, like if I'm selling bat-shaped bath mats, maybe this ghost-shaped bath mat would hit my target market, right. But number two, I might test this in one of my ASIN targeting campaigns in PPC, you know, maybe a sponsor display campaign or a product targeting ad.   Bradley Sutton: Here's another one, a coffin shaped bath mat right Again, that could be a potential new product for me or at the very least somebody who might be interested in a bat shaped bath mat. They could be interested in a coffin shaped bath mat. Maybe I want to go ahead and target this product in a PPC. So again, this tool is super cool. It's been around for years, but I think a lot of you haven't been utilizing it. Make sure for each and every one of your product groups. Go into market tracker, create your market and start tracking how you're doing in your niche. Is your size of the pie increasing or decreasing, who are the new movers and shakers in your niche and what are some potential product line extensions and what are some potential targets for product targeting ads? This tool can do all of that and more, but only if you use it. So make sure to get in there today and start using it. All right, guys. That's it for this week's news. We'll see you next week to see what's buzzing.

In this week's buzzing news, Amazon launches its new Haul program to compete with Shein and Temu. Walmart, TikTok, and Amazon announced their Black Friday sale dates, and LTK is now partnering with TikTok. We're back with another episode of the Weekly Buzz with Helium 10's Principal Brand Evangelist and Walmart Expert, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Introducing Amazon Haul—a broad selection of products $20 or less, with most under $10 https://www.aboutamazon.com/news/retail/affordable-products-amazon-20-dollars-and-under When is Amazon's Black Friday sale? Here's everything you need to know. https://www.aboutamazon.com/news/retail/when-is-black-friday-2024 Share shoppable videos across global Amazon stores https://sell.amazon.com/blog/shoppable-videos-feature-update TikTok is integrating with influencer shopping app LTK, videos show https://techcrunch.com/2024/11/12/tiktok-is-integrating-with-influencer-shopping-app-ltk-videos-show/ Sellers in Your Community just launched and is dedicated to connecting and championing small and medium-sized businesses like yours that sell in the Amazon store. https://www.sellersinyourcommunity.amazon/?utm_campaign=launch&utm_source=Helium10 Walmart Slashes 50% Off Its Walmart+ Membership for Black Friday https://www.ign.com/articles/walmart-plus-membership-black-friday-deal-2024 TikTok kicks off Black Friday Nov. 13; Nicki Minaj to host livestream https://chainstoreage.com/news-briefs/2024-11-12?article=tiktok-kicks-black-friday-nov-13-nicki-minaj-host-livestream Walmart Black Friday and Cyber Monday: Dates and times you need to know https://www.al.com/shopping/2024/11/walmart-black-friday-and-cyber-monday-dates-and-times-you-need-to-know.html Lastly, listen to Helium 10's new tool updates, which empower sellers with valuable data insights from Cerebro's historical data, and check the sales in your variations with Xray. Our training tip of the week also shows you can create festive holiday images for your Amazon brand using Helium 10's generative AI feature. Tune in to get the inside scoop on the transformative trends and tools shaping the future of e-commerce. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:53 - Amazon Haul Launched 04:54 - Amazon Black Friday 05:59 - Share Shoppable Videos Globally 07:59 - LTK launches on TikTok 08:41 - Amazon Launches SIYC 10:31 - Walmart Black Friday Discounts 12:47 - TikTok Black Friday Deals  13:34 - Walmart Black Friday Dates 14:23 - New Feature Alerts 18:49 - Training Tip: Festive AI-Image Generator Inside Helium 10 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Amazon announced FBA fee changes for 2025. Did they raise fees for our sellers again? TikTok is testing something that could be game-changing for sending traffic to Amazon. These and more buzzing news on this week's episode! We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Update to US referral and Fulfillment by Amazon fees for 2025 https://sellingpartners.aboutamazon.com/update-to-us-referral-and-fulfillment-by-amazon-fees-for-2025 TikTok is quietly testing product links in posts as it looks to boost its reputation for shopping https://www.modernretail.co/technology/tiktok-is-quietly-testing-product-links-in-posts-as-it-looks-to-boost-its-reputation-for-shopping/ Amazon announces the launch of Rufus, a new generative AI-powered conversational shopping assistant, in beta across Europe https://www.aboutamazon.eu/news/retail/amazon-announces-the-launch-of-rufus-a-new-generative-ai-powered-conversational-shopping-assistant-in-beta-across-europe Sponsored Brands forecasting for impressions and clicks is now available in the advertising console https://advertising.amazon.com/en-us/resources/whats-new/sponsored-brands-forecasting-for-impressions/ eCommerce Growth Outpaces General Retail Sales, Hits 15.6% https://www.pymnts.com/news/ecommerce/2024/ecommerce-growth-outpaces-general-retail-sales-hits-15percent/ Amazon DSP launches contextual keyword targeting GA in US, UK, CA, AU. https://advertising.amazon.com/en-us/resources/whats-new/amazon-dsp-launches-contextual-keyword-targeting/ Helium 10 vs. Jungle Scout Accuracy: Amazon Sales Data - h10.me/h10sales Don't miss the opportunity to learn about these powerful resources that can give you an edge in the competitive e-commerce and Amazon-selling market. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:50 - 2025 Amazon Fees Update 04:56 - TikTok Link Testing 07:51 - Rufus in EU 09:11 - Sponsored Brand Forecasting 10:02 - E-Commerce Gains 10:48 - DSP Targeting Update 12:25 - Helium 10 vs Jungle Scout Sales Data Accuracy 16:57 - Helium 10 New Feature Alerts Transcript Bradley Sutton: Amazon gives its annual announcement of fee changes for the following year. Did they raise fees for our sellers again? TikTok is testing something that could be game-changing for sending traffic to Amazon New updates to Amazon-sponsored brand and DSP advertising. These stories and more on today's Weekly Buzz. How cool is that? Pretty cool, I think. Bradley Sutton: Hello, everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is our Helium 10 weekly buzz, where we give you a rundown of all the goings on in the Amazon, TikTok shop and e-commerce world. We also give you training tips of the week and let you know what new features Helium 10 has. That'll give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. Bradley Sutton: We got a few news articles today and the biggest one, I would say, is something that I think a lot of us sellers look at each year around this time of year, around November, with anticipation, but I would say frightful anticipation. What is that? That is the announcement of what's going on with Amazon fees. Now, we've been doing this weekly buzz for like four years and you can look back and we always have this episode right where Amazon announces it. And you know, two or three years ago you'd have seen things like OK here, there's a 15 cent increase here, and a 20 cents increase here, and blah, blah, blah, blah. Last year was like the worst we've ever had Fee increases. But then the big things was brand new fees. Like three big whoppers were announced around this time last year, which was the inbound placement fees which have affected all of us this year, the low inventory fees right, and the high refund rate fee right. Those are all announced in this annual announcement. So a lot of sellers were like, oh no, what is Amazon going to announce this year? Let's go ahead and show this article from Amazon and it says update to US referral and fulfillment Amazon fees in 2025. And, spoiler alert, here it is we will not increase US referral and FBA fees. I can't remember the last time they said that. And here's the more important one we will not introduce any new fee types and, as a matter of fact, we are decreasing some fees and offering new benefits. Bradley Sutton: So talk about music to sellers ears. Right, because if we would have gotten squeezed any more on the fees front, you know it'd have been pretty hard for us to keep you, because if we would have gotten squeezed anymore on the fees front, you know it'd have been pretty hard for us to keep, uh, you know, selling for some of us. So, they had a note to sellers here. They're like hey, we're trying to simplify things. You know, we heard sellers and we want to make sure that, um, you know, we're providing the best service and not, you know, complicating things with a bunch of new fees. And so that's what they said hey, our focus is on continuing to partner together to delight customers and providing our seller selling partners a great value that helps their businesses thrive. Bradley Sutton: Now they actually mentioned that some fees. Not only is it not being raised, it was actually being lower. For example, if you are doing a large, bulky sized product, you're actually going to see lower inbound placement service fees on average 58 cents per unit for minimal shipment splits. In addition, they're going to waive inbound placement service fees for new parent ASINs that qualify for the FBA new selection program. I'm not going to go into too much depth what that is. You're going to have to search that in seller central. Bradley Sutton: We could talk about 10 minutes about that FBA new selection program. But if you are eligible for that for a new product and you create a shipment between December 1st and March 31st, uh, it's, the first hundred inbound units will be exempt from inbound placement. Now again, remember what you have to do to be completely exempt from inbound placement fees is send at least five identical shipments to five different places, um, or three plus different places that Amazon specifies. Then you won't have to worry about email placement fees. But let's say you've got a full container. Actually, a full container probably wouldn't qualify as maximum 100 units, but let's say you had a container of a thousand units, right? Well, those first hundred units, obviously your containers are going to one place. Those first hundred units are not going to have a fee. If you qualify for this Right now, it does have a fee. So maybe wait to create your shipment until December 1st if this qualifies for you. Bradley Sutton: In addition, this article mentions that they're introducing more incentives for adding certain new selection in our store. We're going to enhance the new seller incentives and FBA new selection programs with greater fee discounts. All right, so take a look at the link. This is going into effect on January 15th, so a number of weeks still to go for this, but the seller benefits page and seller central will have a little bit more information. Some might ask well, does this mean that absolutely under no circumstances will there be any new FBA fees in in 2025? Amazon says no, hey, we do things in a dynamic way and who knows what might happen that might cause us to change stuff, but as of right now, no new fees. So I think everybody is very happy about that. Uh, switching marketplaces. Bradley Sutton: The next article is from modern retail.co and it's entitled. TikTok is quietly testing product links in post as it looks to boost its reputation for shopping. Now, to me, this is, I don't know if I would say, flying under the radar, but I think it's more important than it might seem because, as you know, obviously traffic from other websites is big, but when you have influencers talking about a product on a different platform right, like if it's on Instagram um, how can they put links? I'm influencers talking about a product on a different platform, right, like if it's on Instagram, how can they put links? I'm not talking about, you know, reels and stories where you can put like links there, but if you just have a regular post, you cannot put a clickable link usually in the post right, what, what, what do you see influencers say when they're trying to send people to a product, like on Amazon, another website? What do they say? Link in bio? Bradley Sutton: I'm sure you guys have seen that. Right, hey, link in bio. Because in the bio of like TikTok and Instagram, you can actually have links and then a link tree comes up and you got to pick which product it is, et cetera, et cetera. It's kind of you know, the conversion rate's not going to be great with that, and the reason why these platforms, social media platforms, do that is because they don't want necessarily people going off. Right, like, if I'm, if I'm Instagram, I want people to stay on Instagram. The whole algorithm is designed to keep people on Instagram. So then I don't want people clicking a link and now maybe their Instagram journey ends because now they go down a rabbit hole on Amazon, right? So TikTok has always been like that. Bradley Sutton: This doesn't mean that they're going to go forward with this. This is according to this article. This is a beta test that they've been doing and it says TikTok hasn't posted about this anywhere, but it was spotted by expert marketing consultants who wrote about it and basically it allows creators to add shopping links from other affiliate partners, including Amazon, Walmart, target, Rakuten, impact, et cetera, et cetera, even Temu, and they're going to be able to add these links to the actual post. It says with this new integration, product links show up at the top of a post comment section, reducing the number of steps a shopper has to take to navigate to a creator's recommended products. Now this, potentially, is huge Game-changing, I should say I don't use that term lightly. Bradley Sutton: Something to be game-changing has to change the game. Right now, the game is influencers absolutely promote products, but how many of them drop off customers because they don't want to click on their bio? Try and find the link, and let me just figure it out now. Forget it, you know, or maybe they'll search for it, right? But imagine if, right at the top of the post, they could actually click with one click and go right to the Amazon listing. That's just going to open up a lot of affiliate marketing potential for TikTok influencers and we Amazon sellers. It's going to help us out too. And then, you know, who knows, maybe Instagram might follow and that would be pretty big as well. Bradley Sutton: But right now, all just speculation, because this is just a beta test that TikTok is doing, going back to the Amazon platform, an announcement by them and says and Amazon announces the launch of Rufus in beta across Europe. So Rufus has been now for us here in the US, for consumers in the US, for a while. They launched in UK in September. Now it's going to be available in Germany, France, Italy and Spain. So you know, for those who, for whatever reason, have not been using the Amazon app or maybe you are in one of those countries you've never seen it. You know, rufus is this AI assistant that allows consumers to like ask questions about the reviews or, you know, talk about different topics, what are different types of running shoes. It's almost like searching Google, doing your product research for what kind of product you're looking for, without having to go to Google. You're doing it all on Amazon. So now this is going to come up in Italy, Spain and those other marketplaces I talked about. I have not seen any huge changes in the way people shop here in the States yet. I've tried it before and, as with many things with AI, it doesn't work that great yet, but I think the possibilities are kind of endless for this. As the algorithm and the AI learns, it could theoretically have an impactful effect on sellers, how consumers find their products, how they can read the reviews, etc. So keep an eye on anything Rufus related, regardless of which marketplace it's in Going to Amazon advertising. Bradley Sutton: Now an announcement from Amazon says sponsored brand forecasting for impressions and clicks is now available in the advertising console. So this new feature it says it provides forecasts of impressions and clicks based on your campaign settings. Basically, this means it's forecasts of impressions and clicks based on your campaign settings. Basically, this means it's an estimate of the number of times your ad is going to be displayed and it's going to forecast the number of clicks, or the estimate the number of times your ad will be clicked. Makes sense, right, and so this was not available before for sponsored brand ads. It also mentions hey, this is not a guarantee of actual performance. If the forecast is 100 clicks, it doesn't mean that, hey, you're going to get 100 clicks. It's just a forecast based on historical campaigns with similar budgets according to Amazon. So take a look at that, if you have access to that, when you're setting up your sponsored brand campaign. Bradley Sutton: Next article is just a general one from Payments.com campaign. Next article is just a general one from payments.com says e-commerce growth outpaces general retail sales and hits 15.6% All right. So, again, a shift towards paying online through computers, mobile devices, remains firmly entrenched. E-commerce sales hit $288 billion $388 billion a 2.2% increase, and is up 7.5% since last year. Other news in this report says hey, Walmart's got some momentum. It says Walmart reported that e-commerce sales in the United States surged by 22% in the most recent quarter, but Walmart said that their e-commerce marketplace sales were 42% higher. All right, so that's pretty impressive increases from Walmart. Bradley Sutton: Going back to Amazon advertising DSP, amazon DSP launches contextual keyword targeting for US, uk, Canada and Australia. All right, so this is pretty interesting. So now, before, if you were doing DSP, you can target category or product retail based approaches. But now you can put something in. The example that they give here is, you can put something like 4th of July, right, and now, when you hit 4th of July, it's going to give you contextual keywords based on that Right. So, so that's going to be interesting. So that's going to be interesting. Bradley Sutton: We've talked about contextual search, meaning that, hey, you might show up for keywords that aren't necessarily that you're indexed for, right, like 4th of July. What would come up? Maybe like 4th of July outfit women. Maybe you don't have the word outfit for whatever reason, in your listing, right? But you know, if you're, contextual, search means that somebody could search for the July outfit women and your product would show up, right, because it's. It's kind of like say, hey, they're probably looking for this and even though this product is not indexed as keyword, let's go ahead and show it. Now, this means that with DSP, you can just target, like, like a season or a general theme or something, and it's going to show you to a lot of keywords that you cannot manually target with like keyword targeting ads, because normally if you target a keyword that is not in your listing or that you're not indexed for, amazon's not going to give you impressions for it. So, those of you who use DSP, this could be pretty cool. Let me know if you've gotten into that, all right. Bradley Sutton: Next up, let's go with our training tip of the week, and it's actually kind of like an exercise I want you guys to do and kind of like a study that is going to give you guys some confidence. And this is about sales estimation, right. So I want you guys to take your product and look in to what your actual sales were. You know, either using Helium 10 profits or maybe your business reports for the last 30 days, through yesterday, all right, not through today and then compare it to the Helium 10 numbers, even down to the child level. Because remember, as Kerry announced last week, you can now see estimates in x-ray for products. Before, if you had a red, blue and green product you were looking at on Amazon, part of variation, Helium 10, like other tools, would just show you the same exact number for each of those and what it meant was hey, this is what overall you're selling. Remember now, Helium 10, just like Kerry said last week in the buzz, it's showing at the child level. So it'll say, hey, red sold 50 units, the blue sold 23, and the green 17, whatever, right, so check your sales versus that. Bradley Sutton: And then if you're wondering, hey, who's got the most accurate sales data? Is it Helium 10? Is it tools like Jungle Scout or Data dive, which uses Jungle Scout information? Or maybe I don't need Helium 10 10, I don't need Jungle Scout, I'll just use the amazon bought in the past month metric, right? Well, I did a deep dive, guys, uh, into this in this blog, and you can see this blog at h10.me/h10sales. You can watch a video, uh, or. Or look at this, this document, and we did a deep study with over 29,000 listings that we had actual sales on, and basically you know, long story short, you guys should read this whole blog or watch a video so you can understand the science behind this. Helium 10 had an 89.59% accuracy rate, basically 90% accurate. Jungle Scout had 60%. You couldn't even compare the Amazon one because, remember, amazon is so limited with what it shows, just 50 plus 100 plus 500 plus 1000 plus, so there's just so many numbers in between that the accuracy is just kind of off the charts, bad, as it were, because it's not showing you exact estimate. So, anyways, in this case study, we just pretty much compared Helium 10 and Jungle Scout, since we couldn't really compare the Amazon bot in the past metric. It was just so far off. So make sure to check this out. Bradley Sutton: And then, at the end of this, I actually did a live case study, all right. So I did a live case study during this video where I took products that I actually have access to the Seller Central account on, and so watch the video, because what I did was instead of just like saying, guys, all right, believe me that our data science team did this. You know, like I've always said that you know, if we came out with a report like that, you guys would probably just take it with a grain of salt. Like, of course, Helium 10, data scientists are going to show information that shows Helium 10 is the most accurate. But no, guys, I did a live case study right when you can even see the timestamp on my computer so that you know, you could see I wasn't trying to like edit stuff out or fake, uh, do fake things. But I did it over like 30, 40 products across three different accounts, um, and showed uh, when jungle scout was more accurate, when Amazon was more accurate, when Helium 10 was more accurate, and I had very similar results. As a matter of fact, let me just show them to you. Bradley Sutton: The Amazon bot metric only had five estimates out of these 37 that I tested. Helium 10 had 34 out of 37 estimates, including the child items. Jungle Scout had only 21 out of 37. The Amazon bot metric was the most accurate of the three estimates Only one time out of the 37 ASINs. Jungle Scout was the most accurate four out of the 37 ASINs and Helium 10 was the most accurate for 28 out of 37. All right, the biggest that Amazon was off was 72% off. The biggest Jungle Scout was off was 650% off. The biggest Helium 10 was off was only 50%, and that was when it was like we said three. It was actually two or something like that But anyways, watch this video, h10.me/sales and then do the exercise. Guys, take your own sales and then compare it, um, and then see how close the sales are. So we did this just to make sure that, hey, uh, some, some sellers are like wondering how much can I trust Helium 10 sales numbers that I see in Xray, Black Box, et cetera. You can trust it a lot. All right, everybody. That's it for this week's Weekly Buzz. Thank you for tuning in. Make sure to tune in next week to see what's buzzing. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Temu and Shein are revolutionizing Black Friday marketing, the first ever live selling analytics platform inside TikTok shop, and is Amazon Japan under increased scrutiny? These and more on this buzzing episode! We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Japan competition authorities raid Amazon Japan, source says https://www.reuters.com/technology/japan-authorities-raid-amazon-japan-possible-anti-competitive-practices-nikkei-2024-11-26/ How Rufus, Amazon's AI-powered shopping assistant, makes holiday shopping quick and easy https://www.aboutamazon.com/news/retail/amazon-rufus-online-shopping-tips Temu And Shein Shake Up Black Friday Marketing Landscape https://finimize.com/content/temu-and-shein-shake-up-black-friday-marketing-landscape Shein Urges Court to Keep Lawsuit Against Temu in Play https://www.thefashionlaw.com/shein-urges-court-to-keep-lawsuit-against-temu-in-play/ Stickler First With Live Commerce Analytics App in TikTok Shop App Store https://www.martechcube.com/stickler-first-with-live-commerce-analytics-app-in-tiktok-shop-app-store/ Making Programmatic Smarter: How Amazon's Dynamic Traffic Engine (beta) Tackles Inefficiencies in Ad Buying https://advertising.amazon.com/en-us/resources/whats-new/dynamic-traffic-engine/ Everything you need to know about Amazon's discounted Prime membership for young adults https://www.aboutamazon.com/news/retail/amazon-prime-student Buy with Prime Expands with Launch of New Merchant SteveMadden.com https://press.aboutamazon.com/2024/11/buy-with-prime-expands-with-launch-of-new-merchant-stevemadden-com Lastly, we discuss the exciting features of the Helium 10 Cerebro AI tool, offering insights into competitor sales performance and keyword trends. Don't miss out on how you can leverage these news stories and advancements to stay ahead in the competitive e-commerce landscape. In this episode of the Weekly Buzz by Helium 10, Shivali covers: 00:52 - Amazon Japan Raided 02:37 - Rufus Pro-Tips 04:20 - Temu & Shein Hike CPC 05:48 - Shein versus Temu Lawsuit 07:39 - 1st Live Selling Analytics App 08:46 - Dynamic Traffic Engine 10:07 - Amazon Prime Student 10:58 - Buy with Prime Expands 12:35 - Helium 10 New Feature Alerts 19:31 - Training Tip: Find Holiday Season Keywords with Magnet

In this week's buzzing episode, new updated Amazon FBA fees for 2025, the results of Black Friday and Cyber Monday 2024, and reimbursements for coupons for sellers. e're back with another episode of the Weekly Buzz with Helium 10's Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Updates to 2025 fees for Buy with Prime, Multi-Channel Fulfillment, Amazon Warehousing and Distribution, and Supply Chain by Amazon Managed Service Amazon's Black Friday Week and Cyber Monday deal event was its biggest Thanksgiving holiday shopping event ever https://www.aboutamazon.com/news/retail/black-friday-sales-results-amazon-online-shopping Walmart Marketplace Records Record Black Friday-Cyber Monday Sales https://www.pymnts.com/walmart/2024/walmart-marketplace-records-record-black-friday-cyber-monday-sales/ New Feature to Edit Coupon Discounts Sellers are now able to increase discount amounts for active coupons without the need to recreate the coupon. This feature makes it easier for you to manage your promotions and helps you to adjust to changes in inventory levels. Limited-time coupon fee reimbursement for new FBA selection From now through January 31, 2025, sellers will receive an automatic reimbursement of the $0.60-per-redemption coupon fee for coupons on newly launched Fulfilled by Amazon (FBA) selection. The promotion applies to FBA offers on products that first became buyable after November 2, 2024. Reimbursements will be automatically disbursed to your Seller Central account by February 28, 2025. Amazon's note on the recent Product Bundling Policy update This episode also introduces new features from Helium 10, including updates to our Profitability Calculator for TikTok influencer promotions, which could be a game-changer for sellers looking to expand their reach. Additionally, we discuss the innovative Listing Builder AI's keyword performance feature, which offers in-depth insights into keyword usage and optimization strategies, empowering sellers to enhance their Amazon product listings effectively. Tune in again next week to stay ahead in the ever-evolving landscape of Amazon, Walmart, and the E-commerce world. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:45 - 2025 Amazon Fees 04:04 - Biggest Ever Black Friday-Cyber Monday 06:22 - Walmart 3P Record Growth 08:21 - Edit Coupon Discounts 09:05 - Coupon Reimbursements 09:55 - Bundling Policy Update 12:20 - Helium 10 New Feature Alerts 14:01 - Training Tip: Listing Builder - Keyword Performance ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Carrie Miller: New Amazon fees for 2025, the results of Black Friday and Cyber Monday, and reimbursements for coupons for some sellers. All of this and more on this week's episode of the Weekly Buzz. Bradley Sutton: How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is our Helium 10 Weekly Buzz, where we give you a rundown of all the news stories that are going on in the Amazon, Walmart and e-commerce world. We highlight the latest new feature alerts from Helium 10, and we review a training tip of the week that'll give you serious strategies for serious sellers of any level in the e-commerce world. Now, today, our host is going to be Carrie Miller. So, Carrie, take it away and let us know what's buzzing. Carrie Miller: All right, let's go ahead and get into the first article, which is about Amazon fees that are starting in 2025. So there's some more fees that have come out and there are some increases and there are some discounts in fees. So let's go ahead and go over what was posted in Seller Central. Now, in this first section here, they actually talk a lot about all the things that they've done to improve all these different services over the last year, and so you've got all that information. But then, if you scroll further down, it gets into the nitty gritty details, which is what I wanted to share with you today. And so the first thing that they talk about is AWD, which is Amazon Warehouse Distribution, which they seem to want to incentivize sellers to use AWD. And so here is the update A new AWD smart storage option will provide a 10% discount on your AWD storage fees If you maintain sufficient levels of inventory. This discount brings fees down to as low as 43 cents per cubic foot per month, and Amazon will also separate the AWD processing fee into inbound and outbound processing fees, rather than the current approach, which is charging both together. So these changes are effective April 1st of 2025. And for details you can actually go and there's a link there, and so this should be in your seller central. There's a link to more of details about the fees, all right, so the next one is MCD, which is multi-channel distribution. Okay, so MCD outbound transportation fees will move from a fixed fee to a distance-based fee, and this will lower fees for shorter distances and increase them for longer ones. So inventory replenished into Amazon, though, will not be affected by this change and will continue to be charged a fixed transportation fee that they were before and it will not be distance-based. So these changes are going to be effective April 1st of 2025. And then there's also a link still in seller central that will give you a little bit more details on all of that, if you need more information about that. Carrie Miller: Okay, and then the next part. Here it says we're updating the discounts for sellers who choose the supply chain by Amazon managed services to include 20% off of AWD storage fees and 10% off of AWD storage or transportation fees from AWD to FBA. The managed option for supply chain by Amazon provides a simplified experience where Amazon coordinates the end-to-end supply chain logistics, warehousing and fulfillment and these changes are going to be effective April 1st 2025 also, and then you can go in and get more details on that as well. And then MCF, multi-channel fulfillment. I know a lot of people use this. They're actually going to increase their fees by 3.5% on average and they say this is less than the average of 5.9% that some other carriers use. For units with shipping weights of one pound or less. The fees are actually going to remain unchanged for standard delivery speed and for units that exceed one pound, the fee increase will vary depending on the unit size and weight, and these changes are effective January 15th, so a lot sooner of 2025. And for details about the changes, you can actually go to the little link there that they give in uh, in seller central as well. And then the finally, we're going to talk about buy with prime and any fees there, and it looks like buy with prime there's going to be no increase to the buy with prime service fee and fulfillment fees. For some large standard size units it actually is going to decrease. So they're going to continue to offer the one to two day delivery at rates that are comparable to the three to five day standard delivery rates on other carriers, and so it'll still kind of all be the same, but maybe there will be some discounts, so that change is going to be effective January 15th. So you can check for more details in the link that they provided in there as well. Carrie Miller: All right, so let's go ahead and get into the second article of the day, which is about Black Friday, cyber Monday. For Amazon, this is pretty exciting news and I'll just go ahead and share this article and that is that Amazon's Black Friday week and Cyber Monday deals. It was their biggest deals event ever and if we scroll down, we can see a little bit more details in this actual article and it said Amazon announced that it's Black Friday week and Cyber Monday holiday shopping event from November 21st through December 2nd was its biggest ever compared to the same 12 day period ending on Cyber Monday in prior years. The deal event saw record sales and a record number of items sold. And then it actually, if you go further down in this article, it says the black Friday week and cyber Monday holiday shopping event was also the largest ever for independent sellers in Amazon's store, most of which are small, medium sized businesses. More than 60% of sales in Amazon's the Amazon store during the event were from independent sellers, so third party sellers anyone out there who sells on Amazon. Carrie Miller: Was this the story for you? Did you see a huge increase this year in your sales? I think that's pretty interesting to take a look at. And then, if we go further down, it goes to talk about some maybe contributing factors that might've contributed to this being kind of one of the biggest events ever, and it basically has to do with their AI features for customers. They're a powered assistant, rufus, that helps, you know, helps you kind of ask questions and find things quickly, and then they also have AI shopping guides that may, you know, make the decision-making process a little bit easier by the by consolidating the details of the products and breaking down technical terms. And then also Amazon lens, a visual shopping tool that allows you to just identify products with a photo, a screenshot or a barcode, and then Find on Amazon feature that lets shoppers discover comparable products while browsing online. So I think that you know they're pretty happy about the things that they did here for you know, just boosting Amazon sales during this time. So I'm really interested to know, if you're an Amazon seller, was this Black Friday and Cyber Monday your biggest sales year ever? For me, it certainly was. We actually did 32% more than we did last year on Black Friday, Cyber Monday weekend, so we really just calculated that timeframe. So I'm curious to know if you put it in the comments, that would be great. Did you do better or worse this year in for Cyber Monday and Black Friday? Carrie Miller: Okay, so let's go ahead and go to the next article, and that is actually kind of related, and it's Walmart Marketplace. So Walmart Marketplace actually also had record sales in this last Black Friday, cyber Monday, Walmart Marketplace saw its highest ever sales day and also set a single day conversion rate record during the period between November 25th and December 2nd. Walmart goes further on and they say in this article if you can scroll and see, it's at the top here. Walmart says that this record comes as the company's e-commerce business is experiencing substantial growth. During its most recent quarter, that side of the business grew 22%, with Walmart marketplace sales increasing 43%, marking the fifth quarter in a row with more than 30% sales growth. So they're definitely growing. Carrie Miller: I'm curious to know if any of you are actually selling on Walmart and you've seen this growth as well, and you saw a huge increase in what happened on Cyber Monday and Black Friday. In addition, the company if you can just scroll down a little bit more. The company says that the marketplace is also gaining more high income shoppers. During its last quarter, around 75% of the company's market share gains came from households earning upwards of 100,000 annually, and that's actually interesting to note, because I do have people ask me quite often if they should put a higher priced item on there, and it looks like the demographics might be changing, for the online portion at least, so you might be able to sell some higher priced products as well on Walmart. So that should be something to keep an eye on. So for any of you who have kind of like those premium products, it looks like they are selling some of those, and then they further kind of said into this article they said that the these gains create exciting opportunities for premium brands and categories on our marketplace, because higher income customers are showing a higher propensity to spend on both discretionary and grocery purchases, and I think that's really, you know, kind of convenient for a lot of people. They want to buy things kind of all at the same time. So very, very good on Walmart's part to kind of work on combining those. I think it's only a matter of time and you'll see a lot more sales there. All right. Carrie Miller: So the next thing is was also kind of a feature update in seller central, and this is the coupons. Okay, so now the new feature update is that you can actually edit coupons and you weren't able to do this before, but you're now able to increase the discount amounts for active coupons without the need to recreate the coupon. This feature makes it easier for you to manage your promotions and it helps you to adjust to the changes in inventory levels. So if you're selling out, you can kind of work on that. But you have to note, to maintain customer trust, you can only edit coupons to increase discounts. So I don't know how helpful that is for some of you, but that's really the way they made it, so you don't have to kind of recreate the whole thing. Carrie Miller: So the next thing that we want to share about and this is also in Seller Central, that was talked about in Seller Central and it is a limited time coupon fee reimbursement for new FBA selections. So from now until January 31st 2025, you're going to receive an automatic reimbursement for the 60 cent per redemption coupon fee for coupons on newly launched fulfilled by amazon selection. So this is especially helpful for anyone who's like seasonal and you launched a bunch of new things and you did some coupons on there, so you can get reimbursed for those. The promotion applies to FBA offers on products that first became viable after November 2nd 2024 and reimbursements will automatically be dispersed to your seller central account by February 28th of 2025. So anyone who is seasonal and kind of just launched products in this last November, this would be a great thing to take advantage of. I think it actually is. So that's pretty cool information right there, okay. Carrie Miller: And then the next thing and this is the last kind of piece of news, but not the least this is about the Amazon bundling clarification. They kind of put a clarification out because when they announced this in October of 2024, there was a lot of confusion around it. So basically, during that time, amazon updated the product bundling policy for consumables to ensure bundle products are safe, authentic and meet stricter handling standards, and this change reflected the higher safety requirements for items like food, skincare and products for children or pets. And Amazon heard a lot of feedback from sellers that the new policy was really confusing. So we're gonna go into the nitty gritty details of this, all right. So the first thing clarification that they're clarifying is all bundles must be product configurations packaged by the original manufacturer for the brand. For example, you can list a bundle that includes Dawn dish spray and display refills, which was originally packaged by Dawn. However, you cannot list a bundle of Dawn dish spray and dish spray refills that yourself have repackaged. Okay, you also cannot create your own bundle combining Dawn products with gloves, sponges and anything else from other manufacturers. Carrie Miller: And then the next one is about products. Products may be reconfigured and repackaged as bundles if you have a letter of authorization from a brand owner or manufacturer granting permission to repackage. All products in a bundle must belong to the same brand and the bundles must be branded with the same brand name as the products. Okay, so that's something to note. Now we actually had Ashlyn had an insurance. She did a module in our Freedom Ticket 4.0 where she talks more in detail about this topic and you know what not to do because it is a liability and some somewhat against the rules. So if you want to learn more about repackaging stuff, you can actually go check out our bonus modules in Freedom Ticket 4.0 in that course, or actually it's in our regular modules in there, so you can actually see that. Carrie Miller: And then the last thing, but not least, in here that we wanna point out about this bundling is that gift items listed within the gift basket category may contain products from multiple brands that are physically bundled together for customers in a manner suitable for gifting. So there are some exceptions, and so I can see how this could potentially be a little bit confusing. So definitely good to kind of check out this information if you are bundling. This is especially helpful for anyone who's kind of a wholesaler or reseller. Um, so you know what the rules are. So the next thing that I want to do is I'm actually going to show you, uh, some feature updates. So Helium 10, we're always improving and always coming out with new tools and new, new support for sellers, and one thing that we are recommending is that sellers diversify to other platforms. So we have a lot of Walmart content and a lot of Walmart tools. We obviously were Amazon, but then also we wanted to give you some tools for TikTok, and so I'm going to go ahead and show you in here this is our actual, our coffin shelf listing right here. Carrie Miller: But say, you wanted to actually start selling on TikTok shop and sometimes you want to know what the data is for TikTok shop, and so what we actually did is we created a Profitability Calculator for TikTok shop and this is going to help you to take your Amazon products and kind of calculate and see if you could be profitable on TikTok shop. So when you go onto your Amazon listing and pull this, you can see that it pulls in the price and all of the dimensions here and then you can put in your manufacturing costs, you can put in your freight costs and then it gives you a spot here for the commission. So this is what you would pay for influencers to share your products within TikTok shop, and so we put it at 20%. But you know it depends. Sometimes people start at 30%, some people will give 10%, and so you just put that in there to calculate your profitability. You would also want to put your estimated time in storage and kind of storage fees for fulfillment by TikTok, and then you can put any duties and tariffs in here and other costs and you can calculate pretty easily your profit on TikTok. So that is something that you should check out if you haven't started on selling on TikTok, or even if you are and you want to kind of add more products and you want to just see how they would do on TikTok shop, that is a great place to take a look. Carrie Miller: And finally, we are getting into our strategy of the week and I wanted to do the strategy of the week in the Listing Builder AI. We have a lot of really cool features that are in the Listing Builder AI. So I've actually already pulled it up here for you to see, and this is just an example of all the amazing stuff that we have. Just kind of one example and that is keyword performance. So we put in our list here and you can see that you have the root words and then we also have keyword phrases. So you put in the keyword phrases and then it kind of automatically kind of divvies out these one root words to kind of show you what those are. Carrie Miller: But if you want to go in even more detail to see what the keyword performance is, you can actually pull up the keyword performance by clicking on that and it's going to show you all the root words here, so you can see all the root words there. And then you can also see over here. Say, for example, if we check, we want to see all the keyword phrases that have Gothic in it, and so we can kind of check that and hit the filter button and then what you're going to see is all the phrases with coffin in it, and then you can see exactly where it is. It's in the exact phrase exact phrase. You can see it's plural, singular field, field, broad. So it's kind of a broad match there, so not in the exact phrase form. So you can basically check any of these and kind of filter any of these different words that you want to see more details about and how you've used it and where you've used it, and you can also. Carrie Miller: What's something that's great about Listing Builder is you can also go ahead and you know you can pretty much put any listing in here, and so you can put your competitors in here and you can analyze their, their keyword performance and see where they're putting their most important keywords um, in the exact phrase and all that. So, um, it still gives you search volume here, the keyword sales, the click share, the title density and the organic rank of that listing. So it's definitely very helpful and just a good place to kind of see where all of your placements are and it gives you just kind of a good overview to see how well you're optimizing your listing. I think this is an amazing tool that you can use and filter and kind of just see where everything's at. So if you haven't tried it out, you should definitely trust uh, try out our Listing Builder AI. That's just one of the amazing features. There's some other competitor kind of comparison features in there as well. Carrie Miller: All right, so that is all that I have for you this week on the Weekly Buzz. Hopefully this was very helpful. I think we have a lot of great information in here today that you can kind of take a look at and just monitor, but next week Bradley Sutton should be back, so we'll see you again next week to see what's buzzing. Bye, everyone.

Chinese sellers on Amazon and Temu struggling? TikTok Shop opens in two new marketplaces. Amazon is about to open in a new country. These buzzing stories and more on this episode! We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. No Black Friday windfall for Chinese sellers on Temu and Amazon as competition rises https://www.scmp.com/tech/tech-trends/article/3289727/no-black-friday-windfall-chinese-sellers-temu-and-amazon-competition-rises TikTok Shop Goes Live for Spain, Ireland in Europe Rollout https://finance.yahoo.com/news/tiktok-shop-goes-live-spain-094457160.html Countdown to Amazon.ie as businesses are invited to register and new Country Manager is announced https://www.aboutamazon.eu/news/retail/countdown-to-amazon-ie-as-businesses-are-invited-to-register-and-new-country-manager-is-announced Create percent-off price discounts with minimum discounted price floor on Amazon How Gen Z Fashion Brands Shein and Temu Exploit a Legal U.S. Tariff Loophole https://www.forbes.com/sites/gregpetro/2024/12/09/how-gen-z-fashion-brands-shein-and-temu-exploit-a-legal-us-tariff-loophole/ Amazon and Intuit expand their strategic partnership https://www.aboutamazon.com/news/aws/amazon-seller-central-quickbooks-aws-partnership Amazon launched new seller-fulfilled customer service quality insights on the Feedback Manager page in Seller Central. Generative AI tools in the A+ Content Manager are now available to all Brand Registered sellers in the US. Lastly, we discuss some game-changing Helium 10 new features for Black Box ABA top search terms and provide valuable insights into calculating profit margins on TikTok Shop with the all-new Helium 10 TikTok Shop profitability calculator. Whether you're looking to optimize your sales strategies or stay informed on the latest e-commerce trends, this episode offers a wealth of information to help you succeed. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:46 - Chinese Sellers Struggling 03:06 - TikTok Shop EU Opens 04:01 - Amazon Ireland Opening 04:40 - Price Discount Update 06:00 - Why Temu/Shein Are So Cheap 06:39 - Amazon x Intuit 07:11 - Customer Service Quality Insights 08:54 - Gen AI A+ Content 09:29 - Check Out Helium 10's Latest Blogs 10:12 - Helium 10 New Feature Alerts 13:08 - Training Tip: TikTok Shop Profitability Calculator

BREAKING NEWS: Amazon sellers are angrier than I've ever seen them before because of this move that Amazon made that could be costing sellers millions. How crazy is that? ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Update to the FBA inventory reimbursement policy https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHTU4yV1c1M0xMQlNKWlRB Is Amazon's new FBA inventory reimbursement policy a game-changer or a nightmare for sellers? Recent changes have sparked a significant uproar, and many sellers feel misled and worried about potential financial losses in the millions. We dissect this contentious shift, highlighting the importance of transparency and fairness in Amazon's communication while recognizing its right to shape its own policies. The discussion also provides strategic insights into managing these upcoming changes. TikTok Shop US Sales Surpass Shein, Sephora https://www.silicon.co.uk/e-marketing/ecommerce/tiktok-shop-us-593031 Return Rate and Star Rating features on Voice of the Customer Dashboard https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWEw1VEZNWTI2WFc0WTdO Temu Leaves Amazon in E-Commerce Dust, Topping Apple's Most-Downloaded Apps List https://www.inc.com/kit-eaton/temu-leaves-amazon-in-e-commerce-dust-topping-apples-most-downloaded-apps-list/91067132 Account vacation settings and support for the holidays https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHN0w1UkNRQlZQR0E5SjJW TikTok asks Supreme Court to temporarily halt a law that would ban the app in the U.S. https://www.latimes.com/business/story/2024-12-16/tiktok-supreme-court-temporarily-halt-ban Enhanced display placement targeting features on Amazon DSP https://advertising.amazon.com/en-us/resources/whats-new/enhanced-display-placement-targeting-amazon-dsp/ Join us for a comprehensive exploration of these pivotal shifts, equipping you with the knowledge to thrive in the Amazon space. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:52 - Amazon Drops Hammer On Reimbursements 23:28 - TikTok Shop Passes Shein 24:01 - Amazon EU FBA Fee Update 27:46 - Voice of the Customer Update 28:30 - Temu Most Downloaded 29:21 - Amazon Vacation Mode 29:52 - TikTok - Supreme Court 30:31 - New DSP Features

In this episode, we discuss the top 10 newest strategies for leveling up on Amazon, including one brand-new one that maybe only 10 people have used so far. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. In this week's episode, Join Bradley as he explores the latest strategies and features designed to supercharge your Amazon selling experience. This special episode of the Serious Sellers Podcast highlights the top 10 innovative strategies and tools released by Helium 10 in the second half of 2024. We kick things off with a groundbreaking PPC strategy that can enhance your campaign management by focusing on optimizing auto, broad, or phrase campaigns. By negative matching keywords that generate clicks without resulting in sales, you can prevent unnecessary spending and ensure a more efficient budget allocation. This approach is not limited to Helium 10 users, as even those employing other tools can benefit from these actionable insights. As we continue, discover how Amazon influencers can seize new opportunities by leveraging video reviews to earn affiliate commissions. By utilizing Helium 10's Chrome extension and influencer tool, content creators can identify chances to get their videos featured prominently on product listing carousels. Additionally, we delve into the revamped keyword tracker that offers advanced features like heat maps and keyword harvesting. These tools, along with Cerebro, allow sellers to track competitor keywords and optimize their listings effectively, saving time while maximizing sales potential. With these insights, you can uncover valuable market dynamics and boost your Amazon performance. Finally, explore the exciting updates from Helium 10 that enhance product analysis and sales estimation. With features like keyword sales estimates for European Amazon sellers and detailed insights into sales at both parent and child item levels, you can strategically target high-converting keywords and identify top-performing variations. Learn about the reintegration of Adtomic into the Helium 10 Diamond plan, which offers AI-driven advertising capabilities to streamline campaign management. With accurate sales estimates and superior competitive analysis, Helium 10 equips sellers with powerful tools to navigate the ever-evolving Amazon landscape. Don't miss this opportunity to gain practical strategies and make the most of the latest features available to you. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:45 - Top 10 New Helium 10 Features 06:19 - Automating Helium 10 Adtomic Strategy  08:55 - Amazon Influencer Program and Profitability Calculator 14:17 - Keyword Tracker for Competitor Analysis  19:23 - Keyword Value Comparison in Amazon 23:15 - Helium 10 Sales Estimates Accuracy 29:11 - Amazon Brand Analytics Key Features

Amazon changes the game for retail advertising. TikTok Shop is opening in a surprisingly new country. eBay makes a move to join a popular social media network. These buzzing stories and more on this episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon aims to expand advertising business by letting retailers use its ad tools on their stores https://www.cnbc.com/2025/01/09/amazon-to-expand-ad-unit-by-letting-retailers-use-ad-tools-on-stores.html Title Rule Clarifications https://sellercentral.amazon.com/seller-forums/discussions/t/3c9f0b3c-4594-4efc-a05f-0f8d371fa466 How TikTok Shop is changing the way brands reach customers https://www.retaildive.com/news/how-tiktok-shop-is-changing-the-way-brands-reach-customers/736726/ EBay shares soar after Meta allows listings on Facebook Marketplace in U.S., Europe https://www.cnbc.com/2025/01/08/ebay-shares-soar-as-meta-allows-listings-on-facebook-marketplace.html Conversion Path Reporting (beta) https://advertising.amazon.com/en-us/resources/whats-new/ad-touchpoints-drive-sales-with-conversion-path-reporting/ TikTok expands e-commerce operation into Mexico amid potential US ban https://finance.yahoo.com/news/tiktok-expands-e-commerce-operation-093000468.html Switching gears, we explore the new features in Helium 10's Magnet and Cerebro keyword translations, designed to aid sellers operating in multilingual marketplaces. The training tip of the week highlights Helium 10's exclusive Amazon Recommended Rank feature in Cerebro, which evaluates how relevant Amazon considers specific keywords for your product, scoring them. This tool helps sellers identify potential ranking, indexing, or advertising issues, especially for new products, by analyzing the top 20 keywords and ensuring Amazon correctly understands your product's relevance. Listen in for these crucial updates and insights that will help you stay ahead in the competitive world of e-commerce. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:54 - Amazon Retail Ad Service 02:27 - Title Rule Clarifications 06:46 - TikTok Shop Stats 08:50 - eBay x Facebook 10:02 - Amazon Conversion Path Reporting 11:07 - TikTok Shop Mexico 12:24 - Helium 10 New Feature Alerts 14:19 - Training Tip: Amazon Recommended Rank Transcript Bradley Sutton: Amazon changes the game for retail advertising. TikTok shop is opening in a surprising new country. eBay makes a move to join with a popular social media network. These stories and more on this week's Weekly Buzz. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz. We give you a rundown of all the goings on in the Amazon, TikTok shop and e-commerce world. We give you training tips of the week and let you know what new features that Helium 10 has. That will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing All For serious sellers of any level in the e-commerce world. Let's see what's buzzing All. Right, this is the first buzz of the new year, or second buzz of the new year, I should say. Let's go ahead and hop into it.   Bradley Sutton: The first thing we're going to talk about is an announcement they made at CES this week. The one who's reporting on it is actually CNBC, and the article is entitled Amazon aims to expand advertising business by letting retailers use its ad tools on their store. So some of the TLDR here is that Amazon is letting other retailers now use its own homegrown advertising tools to run sponsored ads on their own website. The service is designed to make it easier for other retailers to run targeted ad campaigns on their online stores. All right, so, as we know, ads has been big, you know, for Amazon over the years. We know that as Amazon sellers. But this is this is different. All right, so basically, like, let's say, I've got my own retail website, I can now use Amazon's advertising console to use the ad tech or the technology the advertising technology that Amazon has to run ads on my product pages on my website, on search, and this is going to help Amazon. You know like build it's like and how it can anticipate buyer behavior and things, but it's going to help. You know retailers as well, because you know, obviously, amazon's advertising system is very robust and you don't even have I believe you don't even have to be selling on amazon to take advantage of this service. So, uh, this is going to be interesting to watch as it rolls out and how this this changes the game for retailers. Perhaps you know, like, how many are going to adopt the amazon advertising um, as opposed to whatever they were using before. How many might start advertising more because of what's going on be definitely worth taking a look at.   Bradley Sutton: Now, last week we talked about the new title requirements and there was an Ask Me Anything in the Amazon forums a few days ago that kind of clarified some things and even some things that I was confused about. I'm not sure if I said it wrong last week, but like I probably read it right, but for sure I understood it wrong last week. But like I probably read it right, but for sure I understood it wrong. All right. The way I understood the title was that you can't duplicate words in the title. Did some of you guys get that too out of what their announcement was? But actually the fine print says you can't have more than two. All right, it's not, it's not. You can't have two or more, it's more than two. Little bit of dyslexia there, um. So basically that means if I have the word in the title you know, coffin shelf uh, for home decor, something, something coffin, blah, blah, blah, blah. That's okay. Last week, when I read this, I thought that wasn't okay, um, because I just must've switched the words when I was looking at it.   Bradley Sutton: But that's the first big thing that came from this AMA, but let's go ahead and open up some more of the questions and answers. There's some things that you guys might have had that I think are notable. Here is one question that I know a lot of us had. It said are the plural and singular versions of a word considered the same and count towards the maximum? And this seller said for example, if I had cake pan, loaf pan and muffin pans, is the word pans counted as the same as pan? And then that would make it three times, meaning that it's above two, meaning that that's against Amazon terms of service. And Jim from Amazon replied plural of the same word would be considered redundant. In the example you provided, pan and pans imply the same and thus it would be considered duplicate. All right, so there's the. I know people are asking about that. How are plurals considered? That's the answer, right there.   Bradley Sutton: Another question was from what impact will it have if we don't update? Changing the title like this could significantly affect our search traffic. And Jim says if the title is not updated, amazon will modify the product title to comply with a new policy, while retaining all relevant information. All right. So there you have it? It like you're not going to get your listing suppressed per se, but amazon's going to go in and change your title. Sounds like Another question by PTC Tim Do words that are part of the brand name count towards the count of reusing a word?   Bradley Sutton: For example, if the brand name is Muffin King, could they have a title such as Muffin King Beginner's Kit includes chocolate chip and banana nut muffin mixes and a 12 muffin pan. All right, so muffin is there three times in singular version. So you might think, oh, that can't be allowed. But Jim from Amazon says no, this will not be considered a policy violation, because the word or phrase is considered duplicate only when there are three or more instances in the same context. But muffin, the first instance is a brand name and the other two describe the product. So if you have a word that's part of your brand like maybe my brand was Manny's Coffin Shelves that first coffin doesn't count as the use of the word coffin in the title. That makes sense.   Bradley Sutton: Another person asked a question and says you know, there were some punctuation marks that were listed, like dollar sign, question mark, underscore, et cetera, and it says are these the only special characters allowed? What about dash colon, open parentheses, close parentheses, et cetera, and Jameson actually answered. He said hyphen, colon and regular brackets are allowed as they often have functional value. Uh, there actually were some other uh characters not allowed that Amazon didn't announce. And these are the tilde, you know, like the little ñ that goes over the N in Spanish when you say baño right. The greater than and less than symbols, those are not allowed. The semicolon is not allowed and the I don't know how you describe it, but it looks like a top of a house, the roof of a house. That symbol is not allowed. There were more different kind of like specifications and questions that people had that you might want to look at. So make sure to check the link in the comments to see some of the more the other clarifications on this new title policy.   Bradley Sutton: Next article we have here comes from Retail Dive and it's entitled how TikTok Shop is Changing the Way Brands Reach Customers. All right, so there's I brought this up because there's a lot of just interesting kind of like factoids here, and one of them it says 70% of TikTok users say they discover new brands and products on the platform 70%, that's crazy and 83% report TikTok playing a role in users' purchase decisions. I guarantee you we're not seeing that kind of stuff on Temu, right? The company also reports that three in four users are likely to buy something while using TikTok. Think about that, guys. How many users of TikTok are there? And three in four are likely to buy something. You might think, well, that's not something that you know. All marketplaces everybody should be buying something. But remember, TikTok is not a marketplace, TikTok is a social media. If you think three out of four people on Instagram are buying something, three out of four people on YouTube are buying something, it's like I don't know what the number is. It's probably like less than one in 10, one in 20. So this is like kind of an astronomical number.   Bradley Sutton: Now, why is TikTok so powerful? One reason is here. It says nearly three in five Gen Z consumers say they trust recommendations by local or micro influencers. Per a survey, over a quarter of US consumers who responded to the survey reported buying a gift directly based on an influencer's recommendations. That's kind of crazy and that's what drives, you know, TikTok shop sales is influencers and micro influencers. So, guys, if you're not selling on TikTok shop, you know, get out and do it. We have some, uh, some training on how to get started. We're going to have some more training. We're going to have, like, different tools that, uh, you guys might ask for that that would help you sell on TikTok shop. But, um, I was trying to. I'm starting to ramp up. I launched a couple more products on TikTok shop last night. I'm going to keep launching some products and let you guys know what I find, but I really think that TikTok shop is going to be one of the major marketplaces moving forward.   Bradley Sutton: Speaking of different marketplaces, let's switch gear and talk about a marketplace that I barely ever talk about but I actually personally sell on. That's eBay. All right, so this is articles from CNBC. It says eBay shares soar after. Meta allows listings on Facebook marketplace in US and Europe. All right. So in Germany, France and the US. What's going to happen is eBay listings are now going to be able to show up in Facebook marketplace. All right. So like that's going to give eBay listings a lot of visibility. So let's say I'm browsing on Facebook and I go to the Marketplace or maybe, who knows, maybe there'll be some way to put ads like in my Facebook feed. I'm going to be able to click on that product and then purchase it by signing in on eBay, I believe right there on the Facebook app still. So imagine being on Facebook, going to the Helium 10 members Facebook group, because you're getting all the good information there, and then you see an ad or something for an eBay product and while still on Facebook, you go ahead and purchase. I mean, if that's the way it's going to work, that's going to be, I think that might be a little bit successful for eBay. I'm definitely going to look into it for my eBay listings that I have. How many of you guys sell on eBay out there? Let me know in the comments below.   Bradley Sutton: Going back to the Amazon marketplace, last week, in case you missed it, there was a new conversion path reporting, a beta program that Amazon has. It kind of like reminds me of how AMC is set up, but now you're going to be able to see the ad touch points on a customer's 30-day path to conversion, starting with the purchases. All right, so this is available in sponsored ads and DSP. Make sure to check the link in the article below for more links on where you can find it, but like you'll be able to see oh, they saw the streaming TV, then they went to a sponsored display ad and then they went to a sponsored video ad. They saw a sponsored product ad. Now, this is good information, but there's definitely some things missing. Like you can't see the ACOS, like all right, great, I see that this kind of ad is what drove my sale, but my ACOS on that exact ad was like 400%. It's not exactly viable, right. So I mean, it's not perfect, but this is great, you know, step in the right direction as far as visibility goes with your advertising.   Bradley Sutton: Going back to TikTok, now guess what? TikTok is opening up a new marketplace and it's right here in North America. It is opening to Mexico. Per Yahoo Finance says TikTok expands e-commerce operation into Mexico and it says that they've already started inviting merchants to open stores on the platform ahead of the expected startup transactions in February. Now, who can sign up for Amazon or TikTok shop Mexico? Merchants with a locally registered entity are eligible to sign up. Now, that's interesting, because what's the requirement for USA? As we know, you could have a local entity being a US corporation, but if you're a foreigner with no US employees and nobody with a social security number, you can't sign up. But if this is to be taken at face value, you maybe can be a foreigner, but as long as you have a Mexican entity or business, it looks like you might be able to sign up on the platform and the first 90 days of activity for TikTok shop Mexico zero commission, zero commission fee in Mexico, or have a Mexican entity. Make sure to go ahead and consider starting up on the platform.   Bradley Sutton: All right, let's go into our new feature alerts now. This one is going to be for, I believe, all plans, Platinum and Diamond. It's been for elite for a while because it was actually elite members who first asked for this, but this is going to be in Magnet and Cerebro, um, at the start. It might be in other tools, but what sellers were looking for was a way to translate keywords. All right, like this could be, for, let's say, you're in the US marketplace and you see a whole bunch of Spanish keywords and you're just curious what it means. Well, what people were doing is that they would copy the keywords from Helium 10 and then put it to Google Translate or something like that.   Bradley Sutton: Or let's say you're doing keyword research in a marketplace that is not your native language, like maybe you're trying to make a listing for Amazon Japan. Of course, you can use Helium 10 Listing Builder to make a listing in Japanese, but you want to make sure you're feeding it the right keywords and you don't know what the keywords mean in Japanese. Well, this is what you can do. If you go into Listing Builder or into Cerebro, there will be a translate button right here, all right. So if you got the results in Magnet or Cerebro, just hit that and then you can go from, like English to Spanish, to German, to Chinese, et cetera, and you're going to have an option Like I'm going to pretend that maybe I'm somebody from China and I'm not. I don't speak English that well. Well, I'm going to go ahead and translate these English results into Chinese by default. It's actually going to show up right underneath the actual English keyword or whatever keyword or language you're looking at, but I can also change it where I can have it in a separate column, all right. So here now, all of a sudden, side by side, I've got the English keyword and the Chinese translation side by side. So this definitely helps English speaking people who are doing research in other languages or are curious what kind of meaning some of the keywords that are coming up in your own marketplace that are in different language, or if you speak a different language and you need just some quick translations, this is going to help. All right.   Bradley Sutton: Now let's talk about the training tip of the week, and this is actually. I'm still going to stay right here in Cerebro, actually, and I want to show you guys something again. Only Helium 10 has this, and what it is the Amazon recommended rank. So actually here in Cerebro, I've got my coffin shelf here Now. This is especially helpful if you ever start getting ranking issues like you start losing your rank, or if you maybe like lose indexing somehow, or maybe there's some keywords that you know you're relevant for in your index for, but you just can't get PPC impressions. This is especially helpful when you are first launching a product. As a matter of fact, you know, like this is what I've been teaching for the last two years, where if you launch a product, I say that you almost should always do a test listing first that you're not really going to sell, but just to check this metric and this is Amazon relevancy.   Bradley Sutton: Everybody always uses the term relevant and we can kind of insinuate hey, what is relevant for a product due to the keywords that are ranking for it. But until Helium 10 had this, you never knew what is really relevant to Amazon. What does Amazon think the product is? This Helium 10 is the only tool that's tying directly to Amazon to give you how relevant Amazon thinks a keyword is for your product and it's called Amazon recommended rank. It's listed from like a score of one to 900. The number one means it's the most relevant according to Amazon, et cetera.   Bradley Sutton: Now is the number one and number two and number three keywords always the top keywords for your product? No, but looking at the top 20, I always sort it in helium 10. And I look at the top 20 ones and it will tell me is Amazon confused about my product, especially if it's a brand new product, right? So let me just show you, for example, this is my coffin shelf here and if I go to this column of Amazon recommended rank and I hit it, it's going to sort it by the top ones and like look at this number one keyword that Amazon says I'm relevant for coffin shelf wall Manny's mysterious oddities coffin shelf coffin shelf small. So just by looking at these top you know 10 keywords, top 20 or so. Um, I can tell that. Hey, amazon pretty much knows what my product is. Now, something concerning is the actual keyword. Coffin shelf is the only the 28th keyword, so you know what that tells me. I might have some issues with advertising on my product. I might have to look at what's going on, but at the very least Amazon isn't very confused about my product.   Bradley Sutton: Now let me give you a contrast here. I went to the search results of coffin shelf and obviously my product is on page one. But here I scrolled all the way down to page four and then I saw just some random coffin shelf. Where did it? Here's a coffin shelf very similar to mine Pachyon floating shelves, coffin shape, shelf, wall mouth. This is a terrible title, but you see, their BSR is like 7 million. They are not selling any units at all of this, and they are right, even though this is one of the few coffin shelves. I mean, page two and three and four don't even have that many coffin shelves, because there's not even seven pages worth of coffin shelves.   Bradley Sutton: So you might be wondering why in the world is this product ranking so low? Well, outside of listing optimization, one of the reasons is the relevancy. Take a look when I run this product in Cerebro and I sort it by Amazon recommended rank. Let's go to that column right here. Look, do you remember what my mind was? Let's just look back here. Remember the top ones coffin wall shelf. Coffin shelf small spooky hanging coffin shelf Halloween decor indoor home. Look at the top keywords of what Amazon thinks is relevant for this poor. Selling coffin shelf. Floating shelf wall. Floating shelf. Selling coffin shelf. Floating shelf wall. Floating shelf. Wall shelves, room wall. Do you notice something? These are just generic keywords. So, for whatever reason, they must not have their listing optimized. Or maybe there's a category issue. But Amazon is not even picking up the word coffin in the top keywords that it is saying it's relevant for. So this product is probably never going to rank very well for coffin shelf. Nor are they going to be able to advertise if they wanted to.   Bradley Sutton: You can see right here with Helium 10, they're not advertising. But this just kind of like illustrates what can happen if you, if Amazon, gets confused about your product, you're going to have some issues. So make sure to check that out. All levels of Helium 10 can access that platinum diamond and above. Go into Cerebro. Run it on your own product, especially your brand new products. Or if you ever have trouble ranking or indexing and check sorted by the Amazon recommended rank, take a look at those top 20 keywords and see hey, does Amazon kind of like have a good idea about what your product is, or is it confused? And then you can take action from there. All right, guys, that's it for this week's Weekly Buzz. Hope you enjoyed these articles and also these new features and training tips. We'll see you next week to see what's buzzing.  

TikTok Shop sellers are looking at backup plans in case it's banned. Temu is now going to start charging for advertising. Amazon discontinues two programs. These buzzing stories and more on today's episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Tech war: China's TikTok sellers eye Amazon and Shein as US ban looms https://www.scmp.com/tech/tech-war/article/3294719/tech-war-chinas-tiktok-sellers-eye-amazon-and-shein-us-ban-looms Temu Trials Amazon-Killer Search Ad Business https://www.tipranks.com/news/temu-nasdaqpdd-trials-amazon-killer-search-ad-business Updates to packaging requirements for sharp products https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHM0EzVzhSV0ZGQ1VQSzla Amazon to shut down ‘Try Before You Buy' rival to Stitch Fix https://www.cnbc.com/2025/01/10/amazon-to-shut-down-stitch-fix-competitor-prime-try-before-you-buy.html Boost sales of more sustainable products with Climate Pledge Friendly https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHTERTQUJEUktKQ0NTOVFB Amazon's 360-degree image experience to be discontinued https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQkVLSzJKWTZRTEtGU1hD Amazon Autos launches online sales https://www.automotivedive.com/news/customers-can-add-vehicles-hyundai-shopping-cart-amazon-autos/736716/ In the final segment, we shift our focus to cutting-edge tools and events that empower sellers. Discover how Helium 10's newest feature enhances keyword research, helping sellers identify high-converting keywords and uncover lucrative market gaps. We share strategic insights for manufacturers, like those in the bamboo niche, to capitalize on market opportunities. Don't miss the details about our upcoming Helium 10 Elite workshop and AMZ Hacking Live Event in Berlin, where industry luminaries like Kevin King will provide indispensable insights into the e-commerce world. Prepare to elevate your e-commerce game with the knowledge and strategies shared in this episode. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:01 - TikTok Shop Alternatives? 03:42 - Temu Ads 05:57 - Amazon Sharp Products 09:58 - Try Before You Buy Gone 10:54 - Climate Pledge Friendly 12:11 - 360 Images Gone 13:27 - Amazon Cars 14:25 - Helium 10 New Feature Alerts 22:58 - Strategy of the Week  27:36 - Germany Events for Sellers

An Amazon FBA shipment change, TikTok shop not allowing dropshipping anymore, and Walmart launching an in-home testing program. These and more buzzing news on this week's episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon FBA Shipment Change https://sellercentral.amazon.com/help/hub/reference/GC3Q44PBK8BXQW3Z TikTok Shop Drops Dropshipping The TikTok outage caused TikTok Shop sales to spike, not sink https://digiday.com/marketing/the-tiktok-outage-caused-tiktok-shop-sales-to-spike-not-sink/ Apple, Google remove TikTok from stores as app halts service in U.S. https://www.cnbc.com/2025/01/18/apple-google-remove-tiktok-from-stores-as-app-halts-service-in-us.html Apple won't return TikTok to the App Store until it's sold to a U.S. buyer https://appleinsider.com/articles/25/01/21/apple-wont-return-tiktok-to-the-app-store-until-its-sold-to-a-us-buyer Walmart will now let suppliers test products in its customers' homes https://www.modernretail.co/operations/walmart-will-now-let-suppliers-test-products-in-its-customers-homes/ Inventory Defect and Reimbursement portal now available https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRkVaMk1ZR05KWFNDSEw2 New Features for Amazon Advertisers https://advertising.amazon.com/API/docs/en-us/release-notes/index New Amazon product title requirements effective January 21, 2025 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNEJGOUZIUUs4SFBXWkRV In the next segment, we turn our attention to exciting new Helium 10 product features and updates in the Amazon marketplace. We introduce powerful features inside Helium 10 Adtomic like the Share of Voice tool. This tool is designed to enhance brand visibility and streamline advertising campaigns. Furthermore, Shivali guides us through a compelling strategy for expanding product offerings by leveraging niche book topics by using Helium 10's Black Box tool for KDP allowing sellers to tap into new markets and diversify income streams. By identifying high-potential keywords with low competition, sellers can capitalize on existing skills and broaden their market presence. Don't miss this episode for a comprehensive look at these critical updates and strategies to enhance your e-commerce success. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:47 - Amazon FBA Shipment Change 02:34 - TikTok Shop Drops Dropshipping 04:23 - TikTok Sales Spike 05:36 - TikTok App Unavailable 07:06 - Walmart's Scintilla 08:59 - IDR Portal LIVE 10:33 - New Features for Advertisers 12:06 - Title Policy Reminder 12:51 - Helium 10 New Feature Alerts 19:09 - Training Tip: Black Box For KDP

Is Microsoft buying TikTok? Amazon Ads Brand+ launches for DSP users. A UPS change may impact how much you have to pay to send inventory to Amazon. These buzzing news and more in today's episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Microsoft in talks to buy TikTok, Trump says https://www.bbc.com/news/articles/c4g3z55zz7xo Amazon Ads Launches Brand+, A Way For Marketers To Leverage Shopping, Browsing And Streaming Data From Amazon's Total Footprint https://deadline.com/2025/01/amazon-ads-launches-brand-plus-tool-shopping-browsing-streaming-data-1236269306/ NEW PRODUCT ANNOUNCEMENT: Amazon Ads launches Brand+ in beta for the Amazon DSP, an industry first AI-driven optimization capability for brand awareness campaigns https://www.linkedin.com/posts/jeffreycohen_amazonads-aiadvertising-streamingtv-activity-7289739667539668994-m1US UPS announces major cutback in Amazon relationship https://www.ajc.com/news/business/ups-to-cut-amazon-partnership-by-more-than-50/IP7G7JFWUJDWVCBAB4YE53M5AI/ Flip, the TikTok Shop rival, launches a creator fund that grants up to $100M of equity value https://techcrunch.com/2025/01/24/flip-launches-a-creator-fund-that-grants-up-to-100m-of-equity/ Freedom Ticket By Helium 10 - Amazon Influencer Bootcamp: https://learning.helium10.com/products/freedom-ticket-4-0/categories/2156270528 Listen in as we uncover the latest tools for Amazon influencers using Helium 10, offering valuable insights into enhancing their earning potential. This new Helium 10 feature allows influencers to track video placements on Amazon, optimizing their strategies for maximum visibility and income. Switching to influencer mode on the Helium 10 Chrome extension provides further advantages, with data on existing influencer video placements. In our training tip of the week, we clarify the distinction between indexing and ranking on Amazon, highlighting the importance of these concepts for improved searchability and strategic planning. Discover how influencers inside the Amazon Influencer Program can harness Helium 10's tools to boost their content's performance and thrive in the Amazon Influencer Program. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:06 - MicroTok? 02:59 - Amazon Brand+ 04:47 - Amazon / UPS Cutback 06:53 - Flip Marketplace 09:18 - Freedom Ticket: Amazon Influencer Bootcamp 10:27 - Helium 10 New Feature Alerts 14:01 - Training Tip: Check if Your Indexed for Keywords  

Is this the end for Temu, Shein, & Amazon Haul? Secret Amazon pilot programs hint at big changes. Plus, Amazon may edit your listings next week! All these buzzing stories on today's episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos. We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Shein, Temu, Amazon Haul set for price hikes as US shuts trade loophole https://www.reuters.com/business/retail-consumer/shein-temu-amazon-haul-set-price-hikes-us-shuts-trade-loophole-2025-02-04/ What New U.S. Policies on Imports From China Mean for Shein and Temu https://time.com/7212903/shein-temu-usps-china-hong-kong-tariffs-trump/ Secret Amazon Pilot Programs Apollo pilot program https://sellercentral.amazon.com/help/hub/reference/GA263VSD6RXPYBMC StockSmart pilot program https://sellercentral.amazon.com/help/hub/reference/GLQWZVYJH5K6X6HE Review Amazon Listing Updates https://sellercentral.amazon.com/selectiongaps/review-listing-updates Upgrade to a higher Amazon Vine enrollment tier within first 30 days https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHS1RVRVNCQjlVTFc2NjNE Amazon Prime members enjoyed fastest-ever delivery speeds in 2024 https://www.aboutamazon.eu/news/retail/amazon-prime-members-enjoyed-fastest-ever-delivery-speeds-in-2024 Amazon Prime members enjoyed fastest-ever delivery speeds in 2024, and US members saved on average over $500 on delivery fees https://www.aboutamazon.com/news/retail/prime-members-us-savings-fastest-delivery-2024 Amazon announces February product event The long-delayed smarter version of Amazon's Alexa could launch at the event this month. https://www.theverge.com/news/606622/amazon-february-event-announced-alexa Create bulk listings with your own template format https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUE5BQjlFQ1A1NENDWkVY We wrap up with exciting updates on resources like the Amazon Influencer Bootcamp inside Helium 10's Freedom Ticket course to help Amazon influencers maximize their success. This week's strategy highlights Helium 10's Black Box feature for Amazon Brand Analytics, see verified sales by keywords over weeks or months, not just estimates but verified sales numbers for any product or group of products. Whether you're a seasoned seller or just starting out, this episode is packed with insights and strategies to help you navigate the rapidly changing world of Amazon and the e-commerce world. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:15 - Temu, Shein, Amazon Haul Dead? 07:50 - Secret Amazon Pilot Programs 17:31 - Amazon Changing Listings 19:15 - Amazon Vine Change 20:13 - 2024 Prime Delivery Stats 21:48 - Amazon Alexa Update 23:01 - Bulk Listing Update 23:35 - IDR For EU and JP 24:30 - Helium 10 New Feature Alerts 26:11 - Training Tip: Helium 10 Black Box x Amazon Brand Analytics Strategy

Amazon announces its second-ever big spring sale. TikTok shop is opening in Mexico this week. Amazon is actually sending traffic off the platform. These buzzing stories and more in this episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Submit your deals and Prime-exclusive discounts for the Big Spring Sale https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNkwyM0xXSDRFOURZM0RL TikTok Expands In-Stream Shopping Push to Latin America https://www.socialmediatoday.com/news/tiktok-shops-expansion-mexico-latin-america/739717/ Helping customers discover even more selection on Amazon https://www.aboutamazon.com/news/retail/search-products-amazon-shopping-feature Automatic minimum thresholds for order handling capacity https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVDlDMlEzTTJTTlFNWUtE And don't miss out on quick updates through the Serious Sellers Podcast Instagram, where we share more bite-sized content. Helium 10 New Feature Alerts talks about Helium 10's new Listing Converter for TikTok Shop. Now available for Helium 10 Elite members. Lastly, understanding the intricacies of Amazon's recommended rank can be a game-changer for your product visibility and sales. We've got real-life examples of how correcting irrelevant keyword associations can enhance PPC impressions, using tools like Helium 10's Cerebro for effective keyword optimization. For niche markets, such as coffin and Gothic-themed products, learn how to use data insights to improve your marketing strategy while maintaining a balance between business growth and personal well-being. Join us to unlock the full potential of these e-commerce strategies! In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:13 - Amazon Big Spring Sale 02:45 - TikTok Shop Mexico 03:48 - Amazon Sending Customers Off Platform 06:36 - FBM Order Capacity 08:48 - Follow Bradley on Instagram 09:43 - Helium 10 New Feature Alerts - Listing Converter for TikTok Shop 10:05 - Join Helium 10 Elite 12:49 - Training Tip: Amazon Recommended Rank

Amazon shutting down its TikTok-like shopping feed, TikTok shop beginning its global expansion, and what is up with Shein and Temu? More buzzing news stories in this episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, TikTok Shop, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon kills ‘Inspire,' its TikTok-style feed for discovering products https://techcrunch.com/2025/02/18/amazon-kills-inspire-its-tiktok-style-feed-for-discovering-products/ TikTok Shop expands to Europe, Japan, Brazil https://www.techinasia.com/news/tiktok-shop-expands-to-europe-japan-brazil TikTok Shop surpasses Shein, Temu in US sales growth https://www.techinasia.com/news/tiktok-shop-surpasses-shein-temu-in-us-sales-growth BillingPlatform Teams With Quickbase to Automate Revenue Management https://www.pymnts.com/partnerships/2025/billingplatform-teams-with-quickbase-to-automate-revenue-management/ TikTok Looks To Promote Livestream Shopping in More Regions https://www.socialmediatoday.com/news/tiktok-live-stream-shopping-push-brazil-japan/740389/ In our final segment, we unlock the secrets of keyword research to supercharge sales spikes. By analyzing seasonal and year-round product trends, we reveal strategies using Helium 10's powerful features, such as historical trend analysis and reverse ASIN searches. Learn how to harness these insights for a competitive edge, ensuring your products thrive in both peak and lull sales periods. As we conclude, we highlight the latest updates to Helium 10's Magnet tool, designed to elevate your Amazon business strategy as an essential step forward in the ever-evolving e-commerce world. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:46 - Amazon Kills Inspire 03:28 - TikTok Shop Expands 05:07 - TikTok Beats Temu 06:52 - Shein, Temu Shift 08:41 - TikTok Live Surges 09:39 - Follow Helium 10 On TikTok 10:38 - Helium 10 New Feature Alerts 14:56 - Training Tip: How to Check an Amazon Product's Organic and Sponsored Rank History Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don't forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.