Serious Sellers Podcast: Learn How To Sell On Amazon

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Sell on Amazon FBA the right way with Serious Sellers Podcast. Join our host Bradley Sutton as he puts together top industry experts, the latest trends, and rock-solid advice. This new take on the AM/PM Podcast formula equips sellers with the info they need to stay ahead and crush it in the ever…

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4.9 from 503 ratings Listeners of Serious Sellers Podcast: Learn How To Sell On Amazon that love the show mention: like a pro, amazon sellers, helium 10, kevin king, amazon podcast, seller podcast, fba sellers, pm podcast, coats, selling on amazon, amazon selling, ampm, free free, amazon fba, manny, bradley, tactics and strategies, best amazon, amazon private label, you're serious.

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The Serious Sellers Podcast: Learn How To Sell On Amazon is an excellent resource for anyone involved in selling on Amazon. Hosted by Bradley Sutton, this podcast offers educational and informative content that is essential for both new sellers and experienced entrepreneurs. The guests on the show provide valuable insights and strategies that can be applied to enhance your Amazon business.

One of the best aspects of this podcast is the educational value it provides. Each episode covers a wide range of topics related to selling on Amazon, including marketing strategies, product research techniques, keyword optimization, and much more. The information presented is up-to-date and relevant, ensuring that listeners stay informed about the latest trends and best practices in the industry. Bradley does a fantastic job of engaging with his guests and extracting valuable information from them.

Another great aspect of this podcast is the diverse range of guests who are featured. They come from different backgrounds and have unique experiences in selling on Amazon, providing listeners with a variety of perspectives and insights. Whether you are a beginner or an expert seller, there is always something new to learn from the guests' experiences.

While there aren't many negative aspects to this podcast, some episodes may be more focused on advanced strategies that may not be applicable to all sellers. However, even if some episodes aren't directly relevant to your current stage as a seller, there is always something valuable to take away from each episode.

In conclusion, The Serious Sellers Podcast: Learn How To Sell On Amazon is a highly recommended resource for anyone involved in e-commerce or specifically selling on Amazon. With its educational content, knowledgeable guests, and engaging host, this podcast provides immense value for listeners at all levels of their entrepreneurial journey. Whether you're just starting out or looking to scale your business, this podcast will provide you with practical strategies and invaluable advice. Give it a listen and prepare yourself for success in the world of e-commerce!

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Latest episodes from Serious Sellers Podcast: Learn How To Sell On Amazon

Helium 10 Buzz 11/14/24: Amazon Haul Launched | Black Friday News | LTK Integrates with TikTok

Play Episode Listen Later Nov 14, 2024 20:59

In this week's buzzing news, Amazon launches its new Haul program to compete with Shein and Temu. Walmart, TikTok, and Amazon announced their Black Friday sale dates, and LTK is now partnering with TikTok. We're back with another episode of the Weekly Buzz with Helium 10's Principal Brand Evangelist and Walmart Expert, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Introducing Amazon Haul—a broad selection of products $20 or less, with most under $10 https://www.aboutamazon.com/news/retail/affordable-products-amazon-20-dollars-and-under When is Amazon's Black Friday sale? Here's everything you need to know. https://www.aboutamazon.com/news/retail/when-is-black-friday-2024 Share shoppable videos across global Amazon stores https://sell.amazon.com/blog/shoppable-videos-feature-update TikTok is integrating with influencer shopping app LTK, videos show https://techcrunch.com/2024/11/12/tiktok-is-integrating-with-influencer-shopping-app-ltk-videos-show/ Sellers in Your Community just launched and is dedicated to connecting and championing small and medium-sized businesses like yours that sell in the Amazon store. https://www.sellersinyourcommunity.amazon/?utm_campaign=launch&utm_source=Helium10 Walmart Slashes 50% Off Its Walmart+ Membership for Black Friday https://www.ign.com/articles/walmart-plus-membership-black-friday-deal-2024 TikTok kicks off Black Friday Nov. 13; Nicki Minaj to host livestream https://chainstoreage.com/news-briefs/2024-11-12?article=tiktok-kicks-black-friday-nov-13-nicki-minaj-host-livestream Walmart Black Friday and Cyber Monday: Dates and times you need to know https://www.al.com/shopping/2024/11/walmart-black-friday-and-cyber-monday-dates-and-times-you-need-to-know.html Lastly, listen to Helium 10's new tool updates, which empower sellers with valuable data insights from Cerebro's historical data, and check the sales in your variations with Xray. Our training tip of the week also shows you can create festive holiday images for your Amazon brand using Helium 10's generative AI feature. Tune in to get the inside scoop on the transformative trends and tools shaping the future of e-commerce. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:53 - Amazon Haul Launched 04:54 - Amazon Black Friday 05:59 - Share Shoppable Videos Globally 07:59 - LTK launches on TikTok 08:41 - Amazon Launches SIYC 10:31 - Walmart Black Friday Discounts 12:47 - TikTok Black Friday Deals 13:34 - Walmart Black Friday Dates 14:23 - New Feature Alerts 18:49 - Training Tip: Festive AI-Image Generator Inside Helium 10 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

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Helium 10 Buzz 11/21/24: 2025 Amazon FBA Fee Updates | Big TikTok Test

Play Episode Listen Later Nov 21, 2024 17:07

Amazon announced FBA fee changes for 2025. Did they raise fees for our sellers again? TikTok is testing something that could be game-changing for sending traffic to Amazon. These and more buzzing news on this week's episode! We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Update to US referral and Fulfillment by Amazon fees for 2025 https://sellingpartners.aboutamazon.com/update-to-us-referral-and-fulfillment-by-amazon-fees-for-2025 TikTok is quietly testing product links in posts as it looks to boost its reputation for shopping https://www.modernretail.co/technology/tiktok-is-quietly-testing-product-links-in-posts-as-it-looks-to-boost-its-reputation-for-shopping/ Amazon announces the launch of Rufus, a new generative AI-powered conversational shopping assistant, in beta across Europe https://www.aboutamazon.eu/news/retail/amazon-announces-the-launch-of-rufus-a-new-generative-ai-powered-conversational-shopping-assistant-in-beta-across-europe Sponsored Brands forecasting for impressions and clicks is now available in the advertising console https://advertising.amazon.com/en-us/resources/whats-new/sponsored-brands-forecasting-for-impressions/ eCommerce Growth Outpaces General Retail Sales, Hits 15.6% https://www.pymnts.com/news/ecommerce/2024/ecommerce-growth-outpaces-general-retail-sales-hits-15percent/ Amazon DSP launches contextual keyword targeting GA in US, UK, CA, AU. https://advertising.amazon.com/en-us/resources/whats-new/amazon-dsp-launches-contextual-keyword-targeting/ Helium 10 vs. Jungle Scout Accuracy: Amazon Sales Data - h10.me/h10sales Don't miss the opportunity to learn about these powerful resources that can give you an edge in the competitive e-commerce and Amazon-selling market. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:50 - 2025 Amazon Fees Update 04:56 - TikTok Link Testing 07:51 - Rufus in EU 09:11 - Sponsored Brand Forecasting 10:02 - E-Commerce Gains 10:48 - DSP Targeting Update 12:25 - Helium 10 vs Jungle Scout Sales Data Accuracy 16:57 - Helium 10 New Feature Alerts Transcript Bradley Sutton: Amazon gives its annual announcement of fee changes for the following year. Did they raise fees for our sellers again? TikTok is testing something that could be game-changing for sending traffic to Amazon New updates to Amazon-sponsored brand and DSP advertising. These stories and more on today's Weekly Buzz. How cool is that? Pretty cool, I think. Bradley Sutton: Hello, everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is our Helium 10 weekly buzz, where we give you a rundown of all the goings on in the Amazon, TikTok shop and e-commerce world. We also give you training tips of the week and let you know what new features Helium 10 has. That'll give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. Bradley Sutton: We got a few news articles today and the biggest one, I would say, is something that I think a lot of us sellers look at each year around this time of year, around November, with anticipation, but I would say frightful anticipation. What is that? That is the announcement of what's going on with Amazon fees. Now, we've been doing this weekly buzz for like four years and you can look back and we always have this episode right where Amazon announces it. And you know, two or three years ago you'd have seen things like OK here, there's a 15 cent increase here, and a 20 cents increase here, and blah, blah, blah, blah. Last year was like the worst we've ever had Fee increases. But then the big things was brand new fees. Like three big whoppers were announced around this time last year, which was the inbound placement fees which have affected all of us this year, the low inventory fees right, and the high refund rate fee right. Those are all announced in this annual announcement. So a lot of sellers were like, oh no, what is Amazon going to announce this year? Let's go ahead and show this article from Amazon and it says update to US referral and fulfillment Amazon fees in 2025. And, spoiler alert, here it is we will not increase US referral and FBA fees. I can't remember the last time they said that. And here's the more important one we will not introduce any new fee types and, as a matter of fact, we are decreasing some fees and offering new benefits. Bradley Sutton: So talk about music to sellers ears. Right, because if we would have gotten squeezed any more on the fees front, you know it'd have been pretty hard for us to keep you, because if we would have gotten squeezed anymore on the fees front, you know it'd have been pretty hard for us to keep, uh, you know, selling for some of us. So, they had a note to sellers here. They're like hey, we're trying to simplify things. You know, we heard sellers and we want to make sure that, um, you know, we're providing the best service and not, you know, complicating things with a bunch of new fees. And so that's what they said hey, our focus is on continuing to partner together to delight customers and providing our seller selling partners a great value that helps their businesses thrive. Bradley Sutton: Now they actually mentioned that some fees. Not only is it not being raised, it was actually being lower. For example, if you are doing a large, bulky sized product, you're actually going to see lower inbound placement service fees on average 58 cents per unit for minimal shipment splits. In addition, they're going to waive inbound placement service fees for new parent ASINs that qualify for the FBA new selection program. I'm not going to go into too much depth what that is. You're going to have to search that in seller central. Bradley Sutton: We could talk about 10 minutes about that FBA new selection program. But if you are eligible for that for a new product and you create a shipment between December 1st and March 31st, uh, it's, the first hundred inbound units will be exempt from inbound placement. Now again, remember what you have to do to be completely exempt from inbound placement fees is send at least five identical shipments to five different places, um, or three plus different places that Amazon specifies. Then you won't have to worry about email placement fees. But let's say you've got a full container. Actually, a full container probably wouldn't qualify as maximum 100 units, but let's say you had a container of a thousand units, right? Well, those first hundred units, obviously your containers are going to one place. Those first hundred units are not going to have a fee. If you qualify for this Right now, it does have a fee. So maybe wait to create your shipment until December 1st if this qualifies for you. Bradley Sutton: In addition, this article mentions that they're introducing more incentives for adding certain new selection in our store. We're going to enhance the new seller incentives and FBA new selection programs with greater fee discounts. All right, so take a look at the link. This is going into effect on January 15th, so a number of weeks still to go for this, but the seller benefits page and seller central will have a little bit more information. Some might ask well, does this mean that absolutely under no circumstances will there be any new FBA fees in in 2025? Amazon says no, hey, we do things in a dynamic way and who knows what might happen that might cause us to change stuff, but as of right now, no new fees. So I think everybody is very happy about that. Uh, switching marketplaces. Bradley Sutton: The next article is from modern retail.co and it's entitled. TikTok is quietly testing product links in post as it looks to boost its reputation for shopping. Now, to me, this is, I don't know if I would say, flying under the radar, but I think it's more important than it might seem because, as you know, obviously traffic from other websites is big, but when you have influencers talking about a product on a different platform right, like if it's on Instagram um, how can they put links? I'm influencers talking about a product on a different platform, right, like if it's on Instagram, how can they put links? I'm not talking about, you know, reels and stories where you can put like links there, but if you just have a regular post, you cannot put a clickable link usually in the post right, what, what, what do you see influencers say when they're trying to send people to a product, like on Amazon, another website? What do they say? Link in bio? Bradley Sutton: I'm sure you guys have seen that. Right, hey, link in bio. Because in the bio of like TikTok and Instagram, you can actually have links and then a link tree comes up and you got to pick which product it is, et cetera, et cetera. It's kind of you know, the conversion rate's not going to be great with that, and the reason why these platforms, social media platforms, do that is because they don't want necessarily people going off. Right, like, if I'm, if I'm Instagram, I want people to stay on Instagram. The whole algorithm is designed to keep people on Instagram. So then I don't want people clicking a link and now maybe their Instagram journey ends because now they go down a rabbit hole on Amazon, right? So TikTok has always been like that. Bradley Sutton: This doesn't mean that they're going to go forward with this. This is according to this article. This is a beta test that they've been doing and it says TikTok hasn't posted about this anywhere, but it was spotted by expert marketing consultants who wrote about it and basically it allows creators to add shopping links from other affiliate partners, including Amazon, Walmart, target, Rakuten, impact, et cetera, et cetera, even Temu, and they're going to be able to add these links to the actual post. It says with this new integration, product links show up at the top of a post comment section, reducing the number of steps a shopper has to take to navigate to a creator's recommended products. Now this, potentially, is huge Game-changing, I should say I don't use that term lightly. Bradley Sutton: Something to be game-changing has to change the game. Right now, the game is influencers absolutely promote products, but how many of them drop off customers because they don't want to click on their bio? Try and find the link, and let me just figure it out now. Forget it, you know, or maybe they'll search for it, right? But imagine if, right at the top of the post, they could actually click with one click and go right to the Amazon listing. That's just going to open up a lot of affiliate marketing potential for TikTok influencers and we Amazon sellers. It's going to help us out too. And then, you know, who knows, maybe Instagram might follow and that would be pretty big as well. Bradley Sutton: But right now, all just speculation, because this is just a beta test that TikTok is doing, going back to the Amazon platform, an announcement by them and says and Amazon announces the launch of Rufus in beta across Europe. So Rufus has been now for us here in the US, for consumers in the US, for a while. They launched in UK in September. Now it's going to be available in Germany, France, Italy and Spain. So you know, for those who, for whatever reason, have not been using the Amazon app or maybe you are in one of those countries you've never seen it. You know, rufus is this AI assistant that allows consumers to like ask questions about the reviews or, you know, talk about different topics, what are different types of running shoes. It's almost like searching Google, doing your product research for what kind of product you're looking for, without having to go to Google. You're doing it all on Amazon. So now this is going to come up in Italy, Spain and those other marketplaces I talked about. I have not seen any huge changes in the way people shop here in the States yet. I've tried it before and, as with many things with AI, it doesn't work that great yet, but I think the possibilities are kind of endless for this. As the algorithm and the AI learns, it could theoretically have an impactful effect on sellers, how consumers find their products, how they can read the reviews, etc. So keep an eye on anything Rufus related, regardless of which marketplace it's in Going to Amazon advertising. Bradley Sutton: Now an announcement from Amazon says sponsored brand forecasting for impressions and clicks is now available in the advertising console. So this new feature it says it provides forecasts of impressions and clicks based on your campaign settings. Basically, this means it's forecasts of impressions and clicks based on your campaign settings. Basically, this means it's an estimate of the number of times your ad is going to be displayed and it's going to forecast the number of clicks, or the estimate the number of times your ad will be clicked. Makes sense, right, and so this was not available before for sponsored brand ads. It also mentions hey, this is not a guarantee of actual performance. If the forecast is 100 clicks, it doesn't mean that, hey, you're going to get 100 clicks. It's just a forecast based on historical campaigns with similar budgets according to Amazon. So take a look at that, if you have access to that, when you're setting up your sponsored brand campaign. Bradley Sutton: Next article is just a general one from Payments.com campaign. Next article is just a general one from payments.com says e-commerce growth outpaces general retail sales and hits 15.6% All right. So, again, a shift towards paying online through computers, mobile devices, remains firmly entrenched. E-commerce sales hit $288 billion $388 billion a 2.2% increase, and is up 7.5% since last year. Other news in this report says hey, Walmart's got some momentum. It says Walmart reported that e-commerce sales in the United States surged by 22% in the most recent quarter, but Walmart said that their e-commerce marketplace sales were 42% higher. All right, so that's pretty impressive increases from Walmart. Bradley Sutton: Going back to Amazon advertising DSP, amazon DSP launches contextual keyword targeting for US, uk, Canada and Australia. All right, so this is pretty interesting. So now, before, if you were doing DSP, you can target category or product retail based approaches. But now you can put something in. The example that they give here is, you can put something like 4th of July, right, and now, when you hit 4th of July, it's going to give you contextual keywords based on that Right. So, so that's going to be interesting. So that's going to be interesting. Bradley Sutton: We've talked about contextual search, meaning that, hey, you might show up for keywords that aren't necessarily that you're indexed for, right, like 4th of July. What would come up? Maybe like 4th of July outfit women. Maybe you don't have the word outfit for whatever reason, in your listing, right? But you know, if you're, contextual, search means that somebody could search for the July outfit women and your product would show up, right, because it's. It's kind of like say, hey, they're probably looking for this and even though this product is not indexed as keyword, let's go ahead and show it. Now, this means that with DSP, you can just target, like, like a season or a general theme or something, and it's going to show you to a lot of keywords that you cannot manually target with like keyword targeting ads, because normally if you target a keyword that is not in your listing or that you're not indexed for, amazon's not going to give you impressions for it. So, those of you who use DSP, this could be pretty cool. Let me know if you've gotten into that, all right. Bradley Sutton: Next up, let's go with our training tip of the week, and it's actually kind of like an exercise I want you guys to do and kind of like a study that is going to give you guys some confidence. And this is about sales estimation, right. So I want you guys to take your product and look in to what your actual sales were. You know, either using Helium 10 profits or maybe your business reports for the last 30 days, through yesterday, all right, not through today and then compare it to the Helium 10 numbers, even down to the child level. Because remember, as Kerry announced last week, you can now see estimates in x-ray for products. Before, if you had a red, blue and green product you were looking at on Amazon, part of variation, Helium 10, like other tools, would just show you the same exact number for each of those and what it meant was hey, this is what overall you're selling. Remember now, Helium 10, just like Kerry said last week in the buzz, it's showing at the child level. So it'll say, hey, red sold 50 units, the blue sold 23, and the green 17, whatever, right, so check your sales versus that. Bradley Sutton: And then if you're wondering, hey, who's got the most accurate sales data? Is it Helium 10? Is it tools like Jungle Scout or Data dive, which uses Jungle Scout information? Or maybe I don't need Helium 10 10, I don't need Jungle Scout, I'll just use the amazon bought in the past month metric, right? Well, I did a deep dive, guys, uh, into this in this blog, and you can see this blog at h10.me/h10sales. You can watch a video, uh, or. Or look at this, this document, and we did a deep study with over 29,000 listings that we had actual sales on, and basically you know, long story short, you guys should read this whole blog or watch a video so you can understand the science behind this. Helium 10 had an 89.59% accuracy rate, basically 90% accurate. Jungle Scout had 60%. You couldn't even compare the Amazon one because, remember, amazon is so limited with what it shows, just 50 plus 100 plus 500 plus 1000 plus, so there's just so many numbers in between that the accuracy is just kind of off the charts, bad, as it were, because it's not showing you exact estimate. So, anyways, in this case study, we just pretty much compared Helium 10 and Jungle Scout, since we couldn't really compare the Amazon bot in the past metric. It was just so far off. So make sure to check this out. Bradley Sutton: And then, at the end of this, I actually did a live case study, all right. So I did a live case study during this video where I took products that I actually have access to the Seller Central account on, and so watch the video, because what I did was instead of just like saying, guys, all right, believe me that our data science team did this. You know, like I've always said that you know, if we came out with a report like that, you guys would probably just take it with a grain of salt. Like, of course, Helium 10, data scientists are going to show information that shows Helium 10 is the most accurate. But no, guys, I did a live case study right when you can even see the timestamp on my computer so that you know, you could see I wasn't trying to like edit stuff out or fake, uh, do fake things. But I did it over like 30, 40 products across three different accounts, um, and showed uh, when jungle scout was more accurate, when Amazon was more accurate, when Helium 10 was more accurate, and I had very similar results. As a matter of fact, let me just show them to you. Bradley Sutton: The Amazon bot metric only had five estimates out of these 37 that I tested. Helium 10 had 34 out of 37 estimates, including the child items. Jungle Scout had only 21 out of 37. The Amazon bot metric was the most accurate of the three estimates Only one time out of the 37 ASINs. Jungle Scout was the most accurate four out of the 37 ASINs and Helium 10 was the most accurate for 28 out of 37. All right, the biggest that Amazon was off was 72% off. The biggest Jungle Scout was off was 650% off. The biggest Helium 10 was off was only 50%, and that was when it was like we said three. It was actually two or something like that But anyways, watch this video, h10.me/sales and then do the exercise. Guys, take your own sales and then compare it, um, and then see how close the sales are. So we did this just to make sure that, hey, uh, some, some sellers are like wondering how much can I trust Helium 10 sales numbers that I see in Xray, Black Box, et cetera. You can trust it a lot. All right, everybody. That's it for this week's Weekly Buzz. Thank you for tuning in. Make sure to tune in next week to see what's buzzing. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Helium 10 Buzz 11/28/24: Amazon Dynamic Traffic Engine | Temu vs Shein Intensifies

Play Episode Listen Later Nov 28, 2024 21:24

Temu and Shein are revolutionizing Black Friday marketing, the first ever live selling analytics platform inside TikTok shop, and is Amazon Japan under increased scrutiny? These and more on this buzzing episode! We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Japan competition authorities raid Amazon Japan, source says https://www.reuters.com/technology/japan-authorities-raid-amazon-japan-possible-anti-competitive-practices-nikkei-2024-11-26/ How Rufus, Amazon's AI-powered shopping assistant, makes holiday shopping quick and easy https://www.aboutamazon.com/news/retail/amazon-rufus-online-shopping-tips Temu And Shein Shake Up Black Friday Marketing Landscape https://finimize.com/content/temu-and-shein-shake-up-black-friday-marketing-landscape Shein Urges Court to Keep Lawsuit Against Temu in Play https://www.thefashionlaw.com/shein-urges-court-to-keep-lawsuit-against-temu-in-play/ Stickler First With Live Commerce Analytics App in TikTok Shop App Store https://www.martechcube.com/stickler-first-with-live-commerce-analytics-app-in-tiktok-shop-app-store/ Making Programmatic Smarter: How Amazon's Dynamic Traffic Engine (beta) Tackles Inefficiencies in Ad Buying https://advertising.amazon.com/en-us/resources/whats-new/dynamic-traffic-engine/ Everything you need to know about Amazon's discounted Prime membership for young adults https://www.aboutamazon.com/news/retail/amazon-prime-student Buy with Prime Expands with Launch of New Merchant SteveMadden.com https://press.aboutamazon.com/2024/11/buy-with-prime-expands-with-launch-of-new-merchant-stevemadden-com Lastly, we discuss the exciting features of the Helium 10 Cerebro AI tool, offering insights into competitor sales performance and keyword trends. Don't miss out on how you can leverage these news stories and advancements to stay ahead in the competitive e-commerce landscape. In this episode of the Weekly Buzz by Helium 10, Shivali covers: 00:52 - Amazon Japan Raided 02:37 - Rufus Pro-Tips 04:20 - Temu & Shein Hike CPC 05:48 - Shein versus Temu Lawsuit 07:39 - 1st Live Selling Analytics App 08:46 - Dynamic Traffic Engine 10:07 - Amazon Prime Student 10:58 - Buy with Prime Expands 12:35 - Helium 10 New Feature Alerts 19:31 - Training Tip: Find Holiday Season Keywords with Magnet

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Helium 10 Buzz 12/5/24: 2025 Amazon FBA Fees | Biggest Black Friday-Cyber Monday Ever | Bundling Policy Updates

Play Episode Listen Later Dec 5, 2024 16:27

In this week's buzzing episode, new updated Amazon FBA fees for 2025, the results of Black Friday and Cyber Monday 2024, and reimbursements for coupons for sellers. e're back with another episode of the Weekly Buzz with Helium 10's Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Updates to 2025 fees for Buy with Prime, Multi-Channel Fulfillment, Amazon Warehousing and Distribution, and Supply Chain by Amazon Managed Service Amazon's Black Friday Week and Cyber Monday deal event was its biggest Thanksgiving holiday shopping event ever https://www.aboutamazon.com/news/retail/black-friday-sales-results-amazon-online-shopping Walmart Marketplace Records Record Black Friday-Cyber Monday Sales https://www.pymnts.com/walmart/2024/walmart-marketplace-records-record-black-friday-cyber-monday-sales/ New Feature to Edit Coupon Discounts Sellers are now able to increase discount amounts for active coupons without the need to recreate the coupon. This feature makes it easier for you to manage your promotions and helps you to adjust to changes in inventory levels. Limited-time coupon fee reimbursement for new FBA selection From now through January 31, 2025, sellers will receive an automatic reimbursement of the $0.60-per-redemption coupon fee for coupons on newly launched Fulfilled by Amazon (FBA) selection. The promotion applies to FBA offers on products that first became buyable after November 2, 2024. Reimbursements will be automatically disbursed to your Seller Central account by February 28, 2025. Amazon's note on the recent Product Bundling Policy update This episode also introduces new features from Helium 10, including updates to our Profitability Calculator for TikTok influencer promotions, which could be a game-changer for sellers looking to expand their reach. Additionally, we discuss the innovative Listing Builder AI's keyword performance feature, which offers in-depth insights into keyword usage and optimization strategies, empowering sellers to enhance their Amazon product listings effectively. Tune in again next week to stay ahead in the ever-evolving landscape of Amazon, Walmart, and the E-commerce world. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:45 - 2025 Amazon Fees 04:04 - Biggest Ever Black Friday-Cyber Monday 06:22 - Walmart 3P Record Growth 08:21 - Edit Coupon Discounts 09:05 - Coupon Reimbursements 09:55 - Bundling Policy Update 12:20 - Helium 10 New Feature Alerts 14:01 - Training Tip: Listing Builder - Keyword Performance ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Carrie Miller: New Amazon fees for 2025, the results of Black Friday and Cyber Monday, and reimbursements for coupons for some sellers. All of this and more on this week's episode of the Weekly Buzz. Bradley Sutton: How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is our Helium 10 Weekly Buzz, where we give you a rundown of all the news stories that are going on in the Amazon, Walmart and e-commerce world. We highlight the latest new feature alerts from Helium 10, and we review a training tip of the week that'll give you serious strategies for serious sellers of any level in the e-commerce world. Now, today, our host is going to be Carrie Miller. So, Carrie, take it away and let us know what's buzzing. Carrie Miller: All right, let's go ahead and get into the first article, which is about Amazon fees that are starting in 2025. So there's some more fees that have come out and there are some increases and there are some discounts in fees. So let's go ahead and go over what was posted in Seller Central. Now, in this first section here, they actually talk a lot about all the things that they've done to improve all these different services over the last year, and so you've got all that information. But then, if you scroll further down, it gets into the nitty gritty details, which is what I wanted to share with you today. And so the first thing that they talk about is AWD, which is Amazon Warehouse Distribution, which they seem to want to incentivize sellers to use AWD. And so here is the update A new AWD smart storage option will provide a 10% discount on your AWD storage fees If you maintain sufficient levels of inventory. This discount brings fees down to as low as 43 cents per cubic foot per month, and Amazon will also separate the AWD processing fee into inbound and outbound processing fees, rather than the current approach, which is charging both together. So these changes are effective April 1st of 2025. And for details you can actually go and there's a link there, and so this should be in your seller central. There's a link to more of details about the fees, all right, so the next one is MCD, which is multi-channel distribution. Okay, so MCD outbound transportation fees will move from a fixed fee to a distance-based fee, and this will lower fees for shorter distances and increase them for longer ones. So inventory replenished into Amazon, though, will not be affected by this change and will continue to be charged a fixed transportation fee that they were before and it will not be distance-based. So these changes are going to be effective April 1st of 2025. And then there's also a link still in seller central that will give you a little bit more details on all of that, if you need more information about that. Carrie Miller: Okay, and then the next part. Here it says we're updating the discounts for sellers who choose the supply chain by Amazon managed services to include 20% off of AWD storage fees and 10% off of AWD storage or transportation fees from AWD to FBA. The managed option for supply chain by Amazon provides a simplified experience where Amazon coordinates the end-to-end supply chain logistics, warehousing and fulfillment and these changes are going to be effective April 1st 2025 also, and then you can go in and get more details on that as well. And then MCF, multi-channel fulfillment. I know a lot of people use this. They're actually going to increase their fees by 3.5% on average and they say this is less than the average of 5.9% that some other carriers use. For units with shipping weights of one pound or less. The fees are actually going to remain unchanged for standard delivery speed and for units that exceed one pound, the fee increase will vary depending on the unit size and weight, and these changes are effective January 15th, so a lot sooner of 2025. And for details about the changes, you can actually go to the little link there that they give in uh, in seller central as well. And then the finally, we're going to talk about buy with prime and any fees there, and it looks like buy with prime there's going to be no increase to the buy with prime service fee and fulfillment fees. For some large standard size units it actually is going to decrease. So they're going to continue to offer the one to two day delivery at rates that are comparable to the three to five day standard delivery rates on other carriers, and so it'll still kind of all be the same, but maybe there will be some discounts, so that change is going to be effective January 15th. So you can check for more details in the link that they provided in there as well. Carrie Miller: All right, so let's go ahead and get into the second article of the day, which is about Black Friday, cyber Monday. For Amazon, this is pretty exciting news and I'll just go ahead and share this article and that is that Amazon's Black Friday week and Cyber Monday deals. It was their biggest deals event ever and if we scroll down, we can see a little bit more details in this actual article and it said Amazon announced that it's Black Friday week and Cyber Monday holiday shopping event from November 21st through December 2nd was its biggest ever compared to the same 12 day period ending on Cyber Monday in prior years. The deal event saw record sales and a record number of items sold. And then it actually, if you go further down in this article, it says the black Friday week and cyber Monday holiday shopping event was also the largest ever for independent sellers in Amazon's store, most of which are small, medium sized businesses. More than 60% of sales in Amazon's the Amazon store during the event were from independent sellers, so third party sellers anyone out there who sells on Amazon. Carrie Miller: Was this the story for you? Did you see a huge increase this year in your sales? I think that's pretty interesting to take a look at. And then, if we go further down, it goes to talk about some maybe contributing factors that might've contributed to this being kind of one of the biggest events ever, and it basically has to do with their AI features for customers. They're a powered assistant, rufus, that helps, you know, helps you kind of ask questions and find things quickly, and then they also have AI shopping guides that may, you know, make the decision-making process a little bit easier by the by consolidating the details of the products and breaking down technical terms. And then also Amazon lens, a visual shopping tool that allows you to just identify products with a photo, a screenshot or a barcode, and then Find on Amazon feature that lets shoppers discover comparable products while browsing online. So I think that you know they're pretty happy about the things that they did here for you know, just boosting Amazon sales during this time. So I'm really interested to know, if you're an Amazon seller, was this Black Friday and Cyber Monday your biggest sales year ever? For me, it certainly was. We actually did 32% more than we did last year on Black Friday, Cyber Monday weekend, so we really just calculated that timeframe. So I'm curious to know if you put it in the comments, that would be great. Did you do better or worse this year in for Cyber Monday and Black Friday? Carrie Miller: Okay, so let's go ahead and go to the next article, and that is actually kind of related, and it's Walmart Marketplace. So Walmart Marketplace actually also had record sales in this last Black Friday, cyber Monday, Walmart Marketplace saw its highest ever sales day and also set a single day conversion rate record during the period between November 25th and December 2nd. Walmart goes further on and they say in this article if you can scroll and see, it's at the top here. Walmart says that this record comes as the company's e-commerce business is experiencing substantial growth. During its most recent quarter, that side of the business grew 22%, with Walmart marketplace sales increasing 43%, marking the fifth quarter in a row with more than 30% sales growth. So they're definitely growing. Carrie Miller: I'm curious to know if any of you are actually selling on Walmart and you've seen this growth as well, and you saw a huge increase in what happened on Cyber Monday and Black Friday. In addition, the company if you can just scroll down a little bit more. The company says that the marketplace is also gaining more high income shoppers. During its last quarter, around 75% of the company's market share gains came from households earning upwards of 100,000 annually, and that's actually interesting to note, because I do have people ask me quite often if they should put a higher priced item on there, and it looks like the demographics might be changing, for the online portion at least, so you might be able to sell some higher priced products as well on Walmart. So that should be something to keep an eye on. So for any of you who have kind of like those premium products, it looks like they are selling some of those, and then they further kind of said into this article they said that the these gains create exciting opportunities for premium brands and categories on our marketplace, because higher income customers are showing a higher propensity to spend on both discretionary and grocery purchases, and I think that's really, you know, kind of convenient for a lot of people. They want to buy things kind of all at the same time. So very, very good on Walmart's part to kind of work on combining those. I think it's only a matter of time and you'll see a lot more sales there. All right. Carrie Miller: So the next thing is was also kind of a feature update in seller central, and this is the coupons. Okay, so now the new feature update is that you can actually edit coupons and you weren't able to do this before, but you're now able to increase the discount amounts for active coupons without the need to recreate the coupon. This feature makes it easier for you to manage your promotions and it helps you to adjust to the changes in inventory levels. So if you're selling out, you can kind of work on that. But you have to note, to maintain customer trust, you can only edit coupons to increase discounts. So I don't know how helpful that is for some of you, but that's really the way they made it, so you don't have to kind of recreate the whole thing. Carrie Miller: So the next thing that we want to share about and this is also in Seller Central, that was talked about in Seller Central and it is a limited time coupon fee reimbursement for new FBA selections. So from now until January 31st 2025, you're going to receive an automatic reimbursement for the 60 cent per redemption coupon fee for coupons on newly launched fulfilled by amazon selection. So this is especially helpful for anyone who's like seasonal and you launched a bunch of new things and you did some coupons on there, so you can get reimbursed for those. The promotion applies to FBA offers on products that first became viable after November 2nd 2024 and reimbursements will automatically be dispersed to your seller central account by February 28th of 2025. So anyone who is seasonal and kind of just launched products in this last November, this would be a great thing to take advantage of. I think it actually is. So that's pretty cool information right there, okay. Carrie Miller: And then the next thing and this is the last kind of piece of news, but not the least this is about the Amazon bundling clarification. They kind of put a clarification out because when they announced this in October of 2024, there was a lot of confusion around it. So basically, during that time, amazon updated the product bundling policy for consumables to ensure bundle products are safe, authentic and meet stricter handling standards, and this change reflected the higher safety requirements for items like food, skincare and products for children or pets. And Amazon heard a lot of feedback from sellers that the new policy was really confusing. So we're gonna go into the nitty gritty details of this, all right. So the first thing clarification that they're clarifying is all bundles must be product configurations packaged by the original manufacturer for the brand. For example, you can list a bundle that includes Dawn dish spray and display refills, which was originally packaged by Dawn. However, you cannot list a bundle of Dawn dish spray and dish spray refills that yourself have repackaged. Okay, you also cannot create your own bundle combining Dawn products with gloves, sponges and anything else from other manufacturers. Carrie Miller: And then the next one is about products. Products may be reconfigured and repackaged as bundles if you have a letter of authorization from a brand owner or manufacturer granting permission to repackage. All products in a bundle must belong to the same brand and the bundles must be branded with the same brand name as the products. Okay, so that's something to note. Now we actually had Ashlyn had an insurance. She did a module in our Freedom Ticket 4.0 where she talks more in detail about this topic and you know what not to do because it is a liability and some somewhat against the rules. So if you want to learn more about repackaging stuff, you can actually go check out our bonus modules in Freedom Ticket 4.0 in that course, or actually it's in our regular modules in there, so you can actually see that. Carrie Miller: And then the last thing, but not least, in here that we wanna point out about this bundling is that gift items listed within the gift basket category may contain products from multiple brands that are physically bundled together for customers in a manner suitable for gifting. So there are some exceptions, and so I can see how this could potentially be a little bit confusing. So definitely good to kind of check out this information if you are bundling. This is especially helpful for anyone who's kind of a wholesaler or reseller. Um, so you know what the rules are. So the next thing that I want to do is I'm actually going to show you, uh, some feature updates. So Helium 10, we're always improving and always coming out with new tools and new, new support for sellers, and one thing that we are recommending is that sellers diversify to other platforms. So we have a lot of Walmart content and a lot of Walmart tools. We obviously were Amazon, but then also we wanted to give you some tools for TikTok, and so I'm going to go ahead and show you in here this is our actual, our coffin shelf listing right here. Carrie Miller: But say, you wanted to actually start selling on TikTok shop and sometimes you want to know what the data is for TikTok shop, and so what we actually did is we created a Profitability Calculator for TikTok shop and this is going to help you to take your Amazon products and kind of calculate and see if you could be profitable on TikTok shop. So when you go onto your Amazon listing and pull this, you can see that it pulls in the price and all of the dimensions here and then you can put in your manufacturing costs, you can put in your freight costs and then it gives you a spot here for the commission. So this is what you would pay for influencers to share your products within TikTok shop, and so we put it at 20%. But you know it depends. Sometimes people start at 30%, some people will give 10%, and so you just put that in there to calculate your profitability. You would also want to put your estimated time in storage and kind of storage fees for fulfillment by TikTok, and then you can put any duties and tariffs in here and other costs and you can calculate pretty easily your profit on TikTok. So that is something that you should check out if you haven't started on selling on TikTok, or even if you are and you want to kind of add more products and you want to just see how they would do on TikTok shop, that is a great place to take a look. Carrie Miller: And finally, we are getting into our strategy of the week and I wanted to do the strategy of the week in the Listing Builder AI. We have a lot of really cool features that are in the Listing Builder AI. So I've actually already pulled it up here for you to see, and this is just an example of all the amazing stuff that we have. Just kind of one example and that is keyword performance. So we put in our list here and you can see that you have the root words and then we also have keyword phrases. So you put in the keyword phrases and then it kind of automatically kind of divvies out these one root words to kind of show you what those are. Carrie Miller: But if you want to go in even more detail to see what the keyword performance is, you can actually pull up the keyword performance by clicking on that and it's going to show you all the root words here, so you can see all the root words there. And then you can also see over here. Say, for example, if we check, we want to see all the keyword phrases that have Gothic in it, and so we can kind of check that and hit the filter button and then what you're going to see is all the phrases with coffin in it, and then you can see exactly where it is. It's in the exact phrase exact phrase. You can see it's plural, singular field, field, broad. So it's kind of a broad match there, so not in the exact phrase form. So you can basically check any of these and kind of filter any of these different words that you want to see more details about and how you've used it and where you've used it, and you can also. Carrie Miller: What's something that's great about Listing Builder is you can also go ahead and you know you can pretty much put any listing in here, and so you can put your competitors in here and you can analyze their, their keyword performance and see where they're putting their most important keywords um, in the exact phrase and all that. So, um, it still gives you search volume here, the keyword sales, the click share, the title density and the organic rank of that listing. So it's definitely very helpful and just a good place to kind of see where all of your placements are and it gives you just kind of a good overview to see how well you're optimizing your listing. I think this is an amazing tool that you can use and filter and kind of just see where everything's at. So if you haven't tried it out, you should definitely trust uh, try out our Listing Builder AI. That's just one of the amazing features. There's some other competitor kind of comparison features in there as well. Carrie Miller: All right, so that is all that I have for you this week on the Weekly Buzz. Hopefully this was very helpful. I think we have a lot of great information in here today that you can kind of take a look at and just monitor, but next week Bradley Sutton should be back, so we'll see you again next week to see what's buzzing. Bye, everyone.

Helium 10 Buzz 12/12/24: Chinese Sellers Struggling? | TikTok Shop, Amazon New Countries

Play Episode Listen Later Dec 12, 2024 14:49

Chinese sellers on Amazon and Temu struggling? TikTok Shop opens in two new marketplaces. Amazon is about to open in a new country. These buzzing stories and more on this episode! We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. No Black Friday windfall for Chinese sellers on Temu and Amazon as competition rises https://www.scmp.com/tech/tech-trends/article/3289727/no-black-friday-windfall-chinese-sellers-temu-and-amazon-competition-rises TikTok Shop Goes Live for Spain, Ireland in Europe Rollout https://finance.yahoo.com/news/tiktok-shop-goes-live-spain-094457160.html Countdown to Amazon.ie as businesses are invited to register and new Country Manager is announced https://www.aboutamazon.eu/news/retail/countdown-to-amazon-ie-as-businesses-are-invited-to-register-and-new-country-manager-is-announced Create percent-off price discounts with minimum discounted price floor on Amazon How Gen Z Fashion Brands Shein and Temu Exploit a Legal U.S. Tariff Loophole https://www.forbes.com/sites/gregpetro/2024/12/09/how-gen-z-fashion-brands-shein-and-temu-exploit-a-legal-us-tariff-loophole/ Amazon and Intuit expand their strategic partnership https://www.aboutamazon.com/news/aws/amazon-seller-central-quickbooks-aws-partnership Amazon launched new seller-fulfilled customer service quality insights on the Feedback Manager page in Seller Central. Generative AI tools in the A+ Content Manager are now available to all Brand Registered sellers in the US. Lastly, we discuss some game-changing Helium 10 new features for Black Box ABA top search terms and provide valuable insights into calculating profit margins on TikTok Shop with the all-new Helium 10 TikTok Shop profitability calculator. Whether you're looking to optimize your sales strategies or stay informed on the latest e-commerce trends, this episode offers a wealth of information to help you succeed. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:46 - Chinese Sellers Struggling 03:06 - TikTok Shop EU Opens 04:01 - Amazon Ireland Opening 04:40 - Price Discount Update 06:00 - Why Temu/Shein Are So Cheap 06:39 - Amazon x Intuit 07:11 - Customer Service Quality Insights 08:54 - Gen AI A+ Content 09:29 - Check Out Helium 10's Latest Blogs 10:12 - Helium 10 New Feature Alerts 13:08 - Training Tip: TikTok Shop Profitability Calculator

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Helium 10 Buzz 12/19/24: Amazon Makes Move That Might Cost Sellers Millions of Dollars!

Play Episode Listen Later Dec 19, 2024 33:03

BREAKING NEWS: Amazon sellers are angrier than I've ever seen them before because of this move that Amazon made that could be costing sellers millions. How crazy is that? ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Update to the FBA inventory reimbursement policy https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHTU4yV1c1M0xMQlNKWlRB Is Amazon's new FBA inventory reimbursement policy a game-changer or a nightmare for sellers? Recent changes have sparked a significant uproar, and many sellers feel misled and worried about potential financial losses in the millions. We dissect this contentious shift, highlighting the importance of transparency and fairness in Amazon's communication while recognizing its right to shape its own policies. The discussion also provides strategic insights into managing these upcoming changes. TikTok Shop US Sales Surpass Shein, Sephora https://www.silicon.co.uk/e-marketing/ecommerce/tiktok-shop-us-593031 Return Rate and Star Rating features on Voice of the Customer Dashboard https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWEw1VEZNWTI2WFc0WTdO Temu Leaves Amazon in E-Commerce Dust, Topping Apple's Most-Downloaded Apps List https://www.inc.com/kit-eaton/temu-leaves-amazon-in-e-commerce-dust-topping-apples-most-downloaded-apps-list/91067132 Account vacation settings and support for the holidays https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHN0w1UkNRQlZQR0E5SjJW TikTok asks Supreme Court to temporarily halt a law that would ban the app in the U.S. https://www.latimes.com/business/story/2024-12-16/tiktok-supreme-court-temporarily-halt-ban Enhanced display placement targeting features on Amazon DSP https://advertising.amazon.com/en-us/resources/whats-new/enhanced-display-placement-targeting-amazon-dsp/ Join us for a comprehensive exploration of these pivotal shifts, equipping you with the knowledge to thrive in the Amazon space. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:52 - Amazon Drops Hammer On Reimbursements 23:28 - TikTok Shop Passes Shein 24:01 - Amazon EU FBA Fee Update 27:46 - Voice of the Customer Update 28:30 - Temu Most Downloaded 29:21 - Amazon Vacation Mode 29:52 - TikTok - Supreme Court 30:31 - New DSP Features

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Helium 10 Buzz 12/26/24: Top 10 NEW Amazon Strategies To Use in 2025

Play Episode Listen Later Dec 26, 2024 37:46

In this episode, we discuss the top 10 newest strategies for leveling up on Amazon, including one brand-new one that maybe only 10 people have used so far. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. In this week's episode, Join Bradley as he explores the latest strategies and features designed to supercharge your Amazon selling experience. This special episode of the Serious Sellers Podcast highlights the top 10 innovative strategies and tools released by Helium 10 in the second half of 2024. We kick things off with a groundbreaking PPC strategy that can enhance your campaign management by focusing on optimizing auto, broad, or phrase campaigns. By negative matching keywords that generate clicks without resulting in sales, you can prevent unnecessary spending and ensure a more efficient budget allocation. This approach is not limited to Helium 10 users, as even those employing other tools can benefit from these actionable insights. As we continue, discover how Amazon influencers can seize new opportunities by leveraging video reviews to earn affiliate commissions. By utilizing Helium 10's Chrome extension and influencer tool, content creators can identify chances to get their videos featured prominently on product listing carousels. Additionally, we delve into the revamped keyword tracker that offers advanced features like heat maps and keyword harvesting. These tools, along with Cerebro, allow sellers to track competitor keywords and optimize their listings effectively, saving time while maximizing sales potential. With these insights, you can uncover valuable market dynamics and boost your Amazon performance. Finally, explore the exciting updates from Helium 10 that enhance product analysis and sales estimation. With features like keyword sales estimates for European Amazon sellers and detailed insights into sales at both parent and child item levels, you can strategically target high-converting keywords and identify top-performing variations. Learn about the reintegration of Adtomic into the Helium 10 Diamond plan, which offers AI-driven advertising capabilities to streamline campaign management. With accurate sales estimates and superior competitive analysis, Helium 10 equips sellers with powerful tools to navigate the ever-evolving Amazon landscape. Don't miss this opportunity to gain practical strategies and make the most of the latest features available to you. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:45 - Top 10 New Helium 10 Features 06:19 - Automating Helium 10 Adtomic Strategy 08:55 - Amazon Influencer Program and Profitability Calculator 14:17 - Keyword Tracker for Competitor Analysis 19:23 - Keyword Value Comparison in Amazon 23:15 - Helium 10 Sales Estimates Accuracy 29:11 - Amazon Brand Analytics Key Features

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Helium 10 Buzz 1/10/25: Amazon Retail Ad Service | TikTok Shop New Country

Play Episode Listen Later Jan 10, 2025 19:19

Amazon changes the game for retail advertising. TikTok Shop is opening in a surprisingly new country. eBay makes a move to join a popular social media network. These buzzing stories and more on this episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon aims to expand advertising business by letting retailers use its ad tools on their stores https://www.cnbc.com/2025/01/09/amazon-to-expand-ad-unit-by-letting-retailers-use-ad-tools-on-stores.html Title Rule Clarifications https://sellercentral.amazon.com/seller-forums/discussions/t/3c9f0b3c-4594-4efc-a05f-0f8d371fa466 How TikTok Shop is changing the way brands reach customers https://www.retaildive.com/news/how-tiktok-shop-is-changing-the-way-brands-reach-customers/736726/ EBay shares soar after Meta allows listings on Facebook Marketplace in U.S., Europe https://www.cnbc.com/2025/01/08/ebay-shares-soar-as-meta-allows-listings-on-facebook-marketplace.html Conversion Path Reporting (beta) https://advertising.amazon.com/en-us/resources/whats-new/ad-touchpoints-drive-sales-with-conversion-path-reporting/ TikTok expands e-commerce operation into Mexico amid potential US ban https://finance.yahoo.com/news/tiktok-expands-e-commerce-operation-093000468.html Switching gears, we explore the new features in Helium 10's Magnet and Cerebro keyword translations, designed to aid sellers operating in multilingual marketplaces. The training tip of the week highlights Helium 10's exclusive Amazon Recommended Rank feature in Cerebro, which evaluates how relevant Amazon considers specific keywords for your product, scoring them. This tool helps sellers identify potential ranking, indexing, or advertising issues, especially for new products, by analyzing the top 20 keywords and ensuring Amazon correctly understands your product's relevance. Listen in for these crucial updates and insights that will help you stay ahead in the competitive world of e-commerce. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:54 - Amazon Retail Ad Service 02:27 - Title Rule Clarifications 06:46 - TikTok Shop Stats 08:50 - eBay x Facebook 10:02 - Amazon Conversion Path Reporting 11:07 - TikTok Shop Mexico 12:24 - Helium 10 New Feature Alerts 14:19 - Training Tip: Amazon Recommended Rank Transcript Bradley Sutton: Amazon changes the game for retail advertising. TikTok shop is opening in a surprising new country. eBay makes a move to join with a popular social media network. These stories and more on this week's Weekly Buzz. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz. We give you a rundown of all the goings on in the Amazon, TikTok shop and e-commerce world. We give you training tips of the week and let you know what new features that Helium 10 has. That will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing All For serious sellers of any level in the e-commerce world. Let's see what's buzzing All. Right, this is the first buzz of the new year, or second buzz of the new year, I should say. Let's go ahead and hop into it. Bradley Sutton: The first thing we're going to talk about is an announcement they made at CES this week. The one who's reporting on it is actually CNBC, and the article is entitled Amazon aims to expand advertising business by letting retailers use its ad tools on their store. So some of the TLDR here is that Amazon is letting other retailers now use its own homegrown advertising tools to run sponsored ads on their own website. The service is designed to make it easier for other retailers to run targeted ad campaigns on their online stores. All right, so, as we know, ads has been big, you know, for Amazon over the years. We know that as Amazon sellers. But this is this is different. All right, so basically, like, let's say, I've got my own retail website, I can now use Amazon's advertising console to use the ad tech or the technology the advertising technology that Amazon has to run ads on my product pages on my website, on search, and this is going to help Amazon. You know like build it's like and how it can anticipate buyer behavior and things, but it's going to help. You know retailers as well, because you know, obviously, amazon's advertising system is very robust and you don't even have I believe you don't even have to be selling on amazon to take advantage of this service. So, uh, this is going to be interesting to watch as it rolls out and how this this changes the game for retailers. Perhaps you know, like, how many are going to adopt the amazon advertising um, as opposed to whatever they were using before. How many might start advertising more because of what's going on be definitely worth taking a look at. Bradley Sutton: Now, last week we talked about the new title requirements and there was an Ask Me Anything in the Amazon forums a few days ago that kind of clarified some things and even some things that I was confused about. I'm not sure if I said it wrong last week, but like I probably read it right, but for sure I understood it wrong last week. But like I probably read it right, but for sure I understood it wrong. All right. The way I understood the title was that you can't duplicate words in the title. Did some of you guys get that too out of what their announcement was? But actually the fine print says you can't have more than two. All right, it's not, it's not. You can't have two or more, it's more than two. Little bit of dyslexia there, um. So basically that means if I have the word in the title you know, coffin shelf uh, for home decor, something, something coffin, blah, blah, blah, blah. That's okay. Last week, when I read this, I thought that wasn't okay, um, because I just must've switched the words when I was looking at it. Bradley Sutton: But that's the first big thing that came from this AMA, but let's go ahead and open up some more of the questions and answers. There's some things that you guys might have had that I think are notable. Here is one question that I know a lot of us had. It said are the plural and singular versions of a word considered the same and count towards the maximum? And this seller said for example, if I had cake pan, loaf pan and muffin pans, is the word pans counted as the same as pan? And then that would make it three times, meaning that it's above two, meaning that that's against Amazon terms of service. And Jim from Amazon replied plural of the same word would be considered redundant. In the example you provided, pan and pans imply the same and thus it would be considered duplicate. All right, so there's the. I know people are asking about that. How are plurals considered? That's the answer, right there. Bradley Sutton: Another question was from what impact will it have if we don't update? Changing the title like this could significantly affect our search traffic. And Jim says if the title is not updated, amazon will modify the product title to comply with a new policy, while retaining all relevant information. All right. So there you have it? It like you're not going to get your listing suppressed per se, but amazon's going to go in and change your title. Sounds like Another question by PTC Tim Do words that are part of the brand name count towards the count of reusing a word? Bradley Sutton: For example, if the brand name is Muffin King, could they have a title such as Muffin King Beginner's Kit includes chocolate chip and banana nut muffin mixes and a 12 muffin pan. All right, so muffin is there three times in singular version. So you might think, oh, that can't be allowed. But Jim from Amazon says no, this will not be considered a policy violation, because the word or phrase is considered duplicate only when there are three or more instances in the same context. But muffin, the first instance is a brand name and the other two describe the product. So if you have a word that's part of your brand like maybe my brand was Manny's Coffin Shelves that first coffin doesn't count as the use of the word coffin in the title. That makes sense. Bradley Sutton: Another person asked a question and says you know, there were some punctuation marks that were listed, like dollar sign, question mark, underscore, et cetera, and it says are these the only special characters allowed? What about dash colon, open parentheses, close parentheses, et cetera, and Jameson actually answered. He said hyphen, colon and regular brackets are allowed as they often have functional value. Uh, there actually were some other uh characters not allowed that Amazon didn't announce. And these are the tilde, you know, like the little ñ that goes over the N in Spanish when you say baño right. The greater than and less than symbols, those are not allowed. The semicolon is not allowed and the I don't know how you describe it, but it looks like a top of a house, the roof of a house. That symbol is not allowed. There were more different kind of like specifications and questions that people had that you might want to look at. So make sure to check the link in the comments to see some of the more the other clarifications on this new title policy. Bradley Sutton: Next article we have here comes from Retail Dive and it's entitled how TikTok Shop is Changing the Way Brands Reach Customers. All right, so there's I brought this up because there's a lot of just interesting kind of like factoids here, and one of them it says 70% of TikTok users say they discover new brands and products on the platform 70%, that's crazy and 83% report TikTok playing a role in users' purchase decisions. I guarantee you we're not seeing that kind of stuff on Temu, right? The company also reports that three in four users are likely to buy something while using TikTok. Think about that, guys. How many users of TikTok are there? And three in four are likely to buy something. You might think, well, that's not something that you know. All marketplaces everybody should be buying something. But remember, TikTok is not a marketplace, TikTok is a social media. If you think three out of four people on Instagram are buying something, three out of four people on YouTube are buying something, it's like I don't know what the number is. It's probably like less than one in 10, one in 20. So this is like kind of an astronomical number. Bradley Sutton: Now, why is TikTok so powerful? One reason is here. It says nearly three in five Gen Z consumers say they trust recommendations by local or micro influencers. Per a survey, over a quarter of US consumers who responded to the survey reported buying a gift directly based on an influencer's recommendations. That's kind of crazy and that's what drives, you know, TikTok shop sales is influencers and micro influencers. So, guys, if you're not selling on TikTok shop, you know, get out and do it. We have some, uh, some training on how to get started. We're going to have some more training. We're going to have, like, different tools that, uh, you guys might ask for that that would help you sell on TikTok shop. But, um, I was trying to. I'm starting to ramp up. I launched a couple more products on TikTok shop last night. I'm going to keep launching some products and let you guys know what I find, but I really think that TikTok shop is going to be one of the major marketplaces moving forward. Bradley Sutton: Speaking of different marketplaces, let's switch gear and talk about a marketplace that I barely ever talk about but I actually personally sell on. That's eBay. All right, so this is articles from CNBC. It says eBay shares soar after. Meta allows listings on Facebook marketplace in US and Europe. All right. So in Germany, France and the US. What's going to happen is eBay listings are now going to be able to show up in Facebook marketplace. All right. So like that's going to give eBay listings a lot of visibility. So let's say I'm browsing on Facebook and I go to the Marketplace or maybe, who knows, maybe there'll be some way to put ads like in my Facebook feed. I'm going to be able to click on that product and then purchase it by signing in on eBay, I believe right there on the Facebook app still. So imagine being on Facebook, going to the Helium 10 members Facebook group, because you're getting all the good information there, and then you see an ad or something for an eBay product and while still on Facebook, you go ahead and purchase. I mean, if that's the way it's going to work, that's going to be, I think that might be a little bit successful for eBay. I'm definitely going to look into it for my eBay listings that I have. How many of you guys sell on eBay out there? Let me know in the comments below. Bradley Sutton: Going back to the Amazon marketplace, last week, in case you missed it, there was a new conversion path reporting, a beta program that Amazon has. It kind of like reminds me of how AMC is set up, but now you're going to be able to see the ad touch points on a customer's 30-day path to conversion, starting with the purchases. All right, so this is available in sponsored ads and DSP. Make sure to check the link in the article below for more links on where you can find it, but like you'll be able to see oh, they saw the streaming TV, then they went to a sponsored display ad and then they went to a sponsored video ad. They saw a sponsored product ad. Now, this is good information, but there's definitely some things missing. Like you can't see the ACOS, like all right, great, I see that this kind of ad is what drove my sale, but my ACOS on that exact ad was like 400%. It's not exactly viable, right. So I mean, it's not perfect, but this is great, you know, step in the right direction as far as visibility goes with your advertising. Bradley Sutton: Going back to TikTok, now guess what? TikTok is opening up a new marketplace and it's right here in North America. It is opening to Mexico. Per Yahoo Finance says TikTok expands e-commerce operation into Mexico and it says that they've already started inviting merchants to open stores on the platform ahead of the expected startup transactions in February. Now, who can sign up for Amazon or TikTok shop Mexico? Merchants with a locally registered entity are eligible to sign up. Now, that's interesting, because what's the requirement for USA? As we know, you could have a local entity being a US corporation, but if you're a foreigner with no US employees and nobody with a social security number, you can't sign up. But if this is to be taken at face value, you maybe can be a foreigner, but as long as you have a Mexican entity or business, it looks like you might be able to sign up on the platform and the first 90 days of activity for TikTok shop Mexico zero commission, zero commission fee in Mexico, or have a Mexican entity. Make sure to go ahead and consider starting up on the platform. Bradley Sutton: All right, let's go into our new feature alerts now. This one is going to be for, I believe, all plans, Platinum and Diamond. It's been for elite for a while because it was actually elite members who first asked for this, but this is going to be in Magnet and Cerebro, um, at the start. It might be in other tools, but what sellers were looking for was a way to translate keywords. All right, like this could be, for, let's say, you're in the US marketplace and you see a whole bunch of Spanish keywords and you're just curious what it means. Well, what people were doing is that they would copy the keywords from Helium 10 and then put it to Google Translate or something like that. Bradley Sutton: Or let's say you're doing keyword research in a marketplace that is not your native language, like maybe you're trying to make a listing for Amazon Japan. Of course, you can use Helium 10 Listing Builder to make a listing in Japanese, but you want to make sure you're feeding it the right keywords and you don't know what the keywords mean in Japanese. Well, this is what you can do. If you go into Listing Builder or into Cerebro, there will be a translate button right here, all right. So if you got the results in Magnet or Cerebro, just hit that and then you can go from, like English to Spanish, to German, to Chinese, et cetera, and you're going to have an option Like I'm going to pretend that maybe I'm somebody from China and I'm not. I don't speak English that well. Well, I'm going to go ahead and translate these English results into Chinese by default. It's actually going to show up right underneath the actual English keyword or whatever keyword or language you're looking at, but I can also change it where I can have it in a separate column, all right. So here now, all of a sudden, side by side, I've got the English keyword and the Chinese translation side by side. So this definitely helps English speaking people who are doing research in other languages or are curious what kind of meaning some of the keywords that are coming up in your own marketplace that are in different language, or if you speak a different language and you need just some quick translations, this is going to help. All right. Bradley Sutton: Now let's talk about the training tip of the week, and this is actually. I'm still going to stay right here in Cerebro, actually, and I want to show you guys something again. Only Helium 10 has this, and what it is the Amazon recommended rank. So actually here in Cerebro, I've got my coffin shelf here Now. This is especially helpful if you ever start getting ranking issues like you start losing your rank, or if you maybe like lose indexing somehow, or maybe there's some keywords that you know you're relevant for in your index for, but you just can't get PPC impressions. This is especially helpful when you are first launching a product. As a matter of fact, you know, like this is what I've been teaching for the last two years, where if you launch a product, I say that you almost should always do a test listing first that you're not really going to sell, but just to check this metric and this is Amazon relevancy. Bradley Sutton: Everybody always uses the term relevant and we can kind of insinuate hey, what is relevant for a product due to the keywords that are ranking for it. But until Helium 10 had this, you never knew what is really relevant to Amazon. What does Amazon think the product is? This Helium 10 is the only tool that's tying directly to Amazon to give you how relevant Amazon thinks a keyword is for your product and it's called Amazon recommended rank. It's listed from like a score of one to 900. The number one means it's the most relevant according to Amazon, et cetera. Bradley Sutton: Now is the number one and number two and number three keywords always the top keywords for your product? No, but looking at the top 20, I always sort it in helium 10. And I look at the top 20 ones and it will tell me is Amazon confused about my product, especially if it's a brand new product, right? So let me just show you, for example, this is my coffin shelf here and if I go to this column of Amazon recommended rank and I hit it, it's going to sort it by the top ones and like look at this number one keyword that Amazon says I'm relevant for coffin shelf wall Manny's mysterious oddities coffin shelf coffin shelf small. So just by looking at these top you know 10 keywords, top 20 or so. Um, I can tell that. Hey, amazon pretty much knows what my product is. Now, something concerning is the actual keyword. Coffin shelf is the only the 28th keyword, so you know what that tells me. I might have some issues with advertising on my product. I might have to look at what's going on, but at the very least Amazon isn't very confused about my product. Bradley Sutton: Now let me give you a contrast here. I went to the search results of coffin shelf and obviously my product is on page one. But here I scrolled all the way down to page four and then I saw just some random coffin shelf. Where did it? Here's a coffin shelf very similar to mine Pachyon floating shelves, coffin shape, shelf, wall mouth. This is a terrible title, but you see, their BSR is like 7 million. They are not selling any units at all of this, and they are right, even though this is one of the few coffin shelves. I mean, page two and three and four don't even have that many coffin shelves, because there's not even seven pages worth of coffin shelves. Bradley Sutton: So you might be wondering why in the world is this product ranking so low? Well, outside of listing optimization, one of the reasons is the relevancy. Take a look when I run this product in Cerebro and I sort it by Amazon recommended rank. Let's go to that column right here. Look, do you remember what my mind was? Let's just look back here. Remember the top ones coffin wall shelf. Coffin shelf small spooky hanging coffin shelf Halloween decor indoor home. Look at the top keywords of what Amazon thinks is relevant for this poor. Selling coffin shelf. Floating shelf wall. Floating shelf. Selling coffin shelf. Floating shelf wall. Floating shelf. Wall shelves, room wall. Do you notice something? These are just generic keywords. So, for whatever reason, they must not have their listing optimized. Or maybe there's a category issue. But Amazon is not even picking up the word coffin in the top keywords that it is saying it's relevant for. So this product is probably never going to rank very well for coffin shelf. Nor are they going to be able to advertise if they wanted to. Bradley Sutton: You can see right here with Helium 10, they're not advertising. But this just kind of like illustrates what can happen if you, if Amazon, gets confused about your product, you're going to have some issues. So make sure to check that out. All levels of Helium 10 can access that platinum diamond and above. Go into Cerebro. Run it on your own product, especially your brand new products. Or if you ever have trouble ranking or indexing and check sorted by the Amazon recommended rank, take a look at those top 20 keywords and see hey, does Amazon kind of like have a good idea about what your product is, or is it confused? And then you can take action from there. All right, guys, that's it for this week's Weekly Buzz. Hope you enjoyed these articles and also these new features and training tips. We'll see you next week to see what's buzzing.

Helium 10 Buzz 1/16/25: TikTok Shop Backup Plans? | Temu Advertising | Amazon Cancels Programs

Play Episode Listen Later Jan 16, 2025 29:02

TikTok Shop sellers are looking at backup plans in case it's banned. Temu is now going to start charging for advertising. Amazon discontinues two programs. These buzzing stories and more on today's episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Tech war: China's TikTok sellers eye Amazon and Shein as US ban looms https://www.scmp.com/tech/tech-war/article/3294719/tech-war-chinas-tiktok-sellers-eye-amazon-and-shein-us-ban-looms Temu Trials Amazon-Killer Search Ad Business https://www.tipranks.com/news/temu-nasdaqpdd-trials-amazon-killer-search-ad-business Updates to packaging requirements for sharp products https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHM0EzVzhSV0ZGQ1VQSzla Amazon to shut down ‘Try Before You Buy' rival to Stitch Fix https://www.cnbc.com/2025/01/10/amazon-to-shut-down-stitch-fix-competitor-prime-try-before-you-buy.html Boost sales of more sustainable products with Climate Pledge Friendly https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHTERTQUJEUktKQ0NTOVFB Amazon's 360-degree image experience to be discontinued https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQkVLSzJKWTZRTEtGU1hD Amazon Autos launches online sales https://www.automotivedive.com/news/customers-can-add-vehicles-hyundai-shopping-cart-amazon-autos/736716/ In the final segment, we shift our focus to cutting-edge tools and events that empower sellers. Discover how Helium 10's newest feature enhances keyword research, helping sellers identify high-converting keywords and uncover lucrative market gaps. We share strategic insights for manufacturers, like those in the bamboo niche, to capitalize on market opportunities. Don't miss the details about our upcoming Helium 10 Elite workshop and AMZ Hacking Live Event in Berlin, where industry luminaries like Kevin King will provide indispensable insights into the e-commerce world. Prepare to elevate your e-commerce game with the knowledge and strategies shared in this episode. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:01 - TikTok Shop Alternatives? 03:42 - Temu Ads 05:57 - Amazon Sharp Products 09:58 - Try Before You Buy Gone 10:54 - Climate Pledge Friendly 12:11 - 360 Images Gone 13:27 - Amazon Cars 14:25 - Helium 10 New Feature Alerts 22:58 - Strategy of the Week 27:36 - Germany Events for Sellers

Helium 10 Buzz 1/23/25: Amazon FBA Shipment Change | TikTok Drops Dropshipping

Play Episode Listen Later Jan 23, 2025 22:20

An Amazon FBA shipment change, TikTok shop not allowing dropshipping anymore, and Walmart launching an in-home testing program. These and more buzzing news on this week's episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon FBA Shipment Change https://sellercentral.amazon.com/help/hub/reference/GC3Q44PBK8BXQW3Z TikTok Shop Drops Dropshipping The TikTok outage caused TikTok Shop sales to spike, not sink https://digiday.com/marketing/the-tiktok-outage-caused-tiktok-shop-sales-to-spike-not-sink/ Apple, Google remove TikTok from stores as app halts service in U.S. https://www.cnbc.com/2025/01/18/apple-google-remove-tiktok-from-stores-as-app-halts-service-in-us.html Apple won't return TikTok to the App Store until it's sold to a U.S. buyer https://appleinsider.com/articles/25/01/21/apple-wont-return-tiktok-to-the-app-store-until-its-sold-to-a-us-buyer Walmart will now let suppliers test products in its customers' homes https://www.modernretail.co/operations/walmart-will-now-let-suppliers-test-products-in-its-customers-homes/ Inventory Defect and Reimbursement portal now available https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRkVaMk1ZR05KWFNDSEw2 New Features for Amazon Advertisers https://advertising.amazon.com/API/docs/en-us/release-notes/index New Amazon product title requirements effective January 21, 2025 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNEJGOUZIUUs4SFBXWkRV In the next segment, we turn our attention to exciting new Helium 10 product features and updates in the Amazon marketplace. We introduce powerful features inside Helium 10 Adtomic like the Share of Voice tool. This tool is designed to enhance brand visibility and streamline advertising campaigns. Furthermore, Shivali guides us through a compelling strategy for expanding product offerings by leveraging niche book topics by using Helium 10's Black Box tool for KDP allowing sellers to tap into new markets and diversify income streams. By identifying high-potential keywords with low competition, sellers can capitalize on existing skills and broaden their market presence. Don't miss this episode for a comprehensive look at these critical updates and strategies to enhance your e-commerce success. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:47 - Amazon FBA Shipment Change 02:34 - TikTok Shop Drops Dropshipping 04:23 - TikTok Sales Spike 05:36 - TikTok App Unavailable 07:06 - Walmart's Scintilla 08:59 - IDR Portal LIVE 10:33 - New Features for Advertisers 12:06 - Title Policy Reminder 12:51 - Helium 10 New Feature Alerts 19:09 - Training Tip: Black Box For KDP

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Helium 10 Buzz 1/31/25: Microsoft Buying TikTok? | Amazon Ads Brand+

Play Episode Listen Later Jan 31, 2025 20:16

Is Microsoft buying TikTok? Amazon Ads Brand+ launches for DSP users. A UPS change may impact how much you have to pay to send inventory to Amazon. These buzzing news and more in today's episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Microsoft in talks to buy TikTok, Trump says https://www.bbc.com/news/articles/c4g3z55zz7xo Amazon Ads Launches Brand+, A Way For Marketers To Leverage Shopping, Browsing And Streaming Data From Amazon's Total Footprint https://deadline.com/2025/01/amazon-ads-launches-brand-plus-tool-shopping-browsing-streaming-data-1236269306/ NEW PRODUCT ANNOUNCEMENT: Amazon Ads launches Brand+ in beta for the Amazon DSP, an industry first AI-driven optimization capability for brand awareness campaigns https://www.linkedin.com/posts/jeffreycohen_amazonads-aiadvertising-streamingtv-activity-7289739667539668994-m1US UPS announces major cutback in Amazon relationship https://www.ajc.com/news/business/ups-to-cut-amazon-partnership-by-more-than-50/IP7G7JFWUJDWVCBAB4YE53M5AI/ Flip, the TikTok Shop rival, launches a creator fund that grants up to $100M of equity value https://techcrunch.com/2025/01/24/flip-launches-a-creator-fund-that-grants-up-to-100m-of-equity/ Freedom Ticket By Helium 10 - Amazon Influencer Bootcamp: https://learning.helium10.com/products/freedom-ticket-4-0/categories/2156270528 Listen in as we uncover the latest tools for Amazon influencers using Helium 10, offering valuable insights into enhancing their earning potential. This new Helium 10 feature allows influencers to track video placements on Amazon, optimizing their strategies for maximum visibility and income. Switching to influencer mode on the Helium 10 Chrome extension provides further advantages, with data on existing influencer video placements. In our training tip of the week, we clarify the distinction between indexing and ranking on Amazon, highlighting the importance of these concepts for improved searchability and strategic planning. Discover how influencers inside the Amazon Influencer Program can harness Helium 10's tools to boost their content's performance and thrive in the Amazon Influencer Program. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:06 - MicroTok? 02:59 - Amazon Brand+ 04:47 - Amazon / UPS Cutback 06:53 - Flip Marketplace 09:18 - Freedom Ticket: Amazon Influencer Bootcamp 10:27 - Helium 10 New Feature Alerts 14:01 - Training Tip: Check if Your Indexed for Keywords

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Helium 10 Buzz 2/7/25: Temu, Shein, Amazon Haul Closing? | Amazon Vine Change

Play Episode Listen Later Feb 7, 2025 29:35

Is this the end for Temu, Shein, & Amazon Haul? Secret Amazon pilot programs hint at big changes. Plus, Amazon may edit your listings next week! All these buzzing stories on today's episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos. We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Shein, Temu, Amazon Haul set for price hikes as US shuts trade loophole https://www.reuters.com/business/retail-consumer/shein-temu-amazon-haul-set-price-hikes-us-shuts-trade-loophole-2025-02-04/ What New U.S. Policies on Imports From China Mean for Shein and Temu https://time.com/7212903/shein-temu-usps-china-hong-kong-tariffs-trump/ Secret Amazon Pilot Programs Apollo pilot program https://sellercentral.amazon.com/help/hub/reference/GA263VSD6RXPYBMC StockSmart pilot program https://sellercentral.amazon.com/help/hub/reference/GLQWZVYJH5K6X6HE Review Amazon Listing Updates https://sellercentral.amazon.com/selectiongaps/review-listing-updates Upgrade to a higher Amazon Vine enrollment tier within first 30 days https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHS1RVRVNCQjlVTFc2NjNE Amazon Prime members enjoyed fastest-ever delivery speeds in 2024 https://www.aboutamazon.eu/news/retail/amazon-prime-members-enjoyed-fastest-ever-delivery-speeds-in-2024 Amazon Prime members enjoyed fastest-ever delivery speeds in 2024, and US members saved on average over $500 on delivery fees https://www.aboutamazon.com/news/retail/prime-members-us-savings-fastest-delivery-2024 Amazon announces February product event The long-delayed smarter version of Amazon's Alexa could launch at the event this month. https://www.theverge.com/news/606622/amazon-february-event-announced-alexa Create bulk listings with your own template format https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUE5BQjlFQ1A1NENDWkVY We wrap up with exciting updates on resources like the Amazon Influencer Bootcamp inside Helium 10's Freedom Ticket course to help Amazon influencers maximize their success. This week's strategy highlights Helium 10's Black Box feature for Amazon Brand Analytics, see verified sales by keywords over weeks or months, not just estimates but verified sales numbers for any product or group of products. Whether you're a seasoned seller or just starting out, this episode is packed with insights and strategies to help you navigate the rapidly changing world of Amazon and the e-commerce world. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:15 - Temu, Shein, Amazon Haul Dead? 07:50 - Secret Amazon Pilot Programs 17:31 - Amazon Changing Listings 19:15 - Amazon Vine Change 20:13 - 2024 Prime Delivery Stats 21:48 - Amazon Alexa Update 23:01 - Bulk Listing Update 23:35 - IDR For EU and JP 24:30 - Helium 10 New Feature Alerts 26:11 - Training Tip: Helium 10 Black Box x Amazon Brand Analytics Strategy

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Helium 10 Buzz 2/13/25: Amazon Big Spring Sale 2025 | Amazon Sending Traffic Away?

Play Episode Listen Later Feb 13, 2025 19:23

Amazon announces its second-ever big spring sale. TikTok shop is opening in Mexico this week. Amazon is actually sending traffic off the platform. These buzzing stories and more in this episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Submit your deals and Prime-exclusive discounts for the Big Spring Sale https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNkwyM0xXSDRFOURZM0RL TikTok Expands In-Stream Shopping Push to Latin America https://www.socialmediatoday.com/news/tiktok-shops-expansion-mexico-latin-america/739717/ Helping customers discover even more selection on Amazon https://www.aboutamazon.com/news/retail/search-products-amazon-shopping-feature Automatic minimum thresholds for order handling capacity https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVDlDMlEzTTJTTlFNWUtE And don't miss out on quick updates through the Serious Sellers Podcast Instagram, where we share more bite-sized content. Helium 10 New Feature Alerts talks about Helium 10's new Listing Converter for TikTok Shop. Now available for Helium 10 Elite members. Lastly, understanding the intricacies of Amazon's recommended rank can be a game-changer for your product visibility and sales. We've got real-life examples of how correcting irrelevant keyword associations can enhance PPC impressions, using tools like Helium 10's Cerebro for effective keyword optimization. For niche markets, such as coffin and Gothic-themed products, learn how to use data insights to improve your marketing strategy while maintaining a balance between business growth and personal well-being. Join us to unlock the full potential of these e-commerce strategies! In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:13 - Amazon Big Spring Sale 02:45 - TikTok Shop Mexico 03:48 - Amazon Sending Customers Off Platform 06:36 - FBM Order Capacity 08:48 - Follow Bradley on Instagram 09:43 - Helium 10 New Feature Alerts - Listing Converter for TikTok Shop 10:05 - Join Helium 10 Elite 12:49 - Training Tip: Amazon Recommended Rank

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Helium 10 Buzz 2/20/25: Amazon Eliminates Inspire | New TikTok Shop Changes | What's Happening with Shein/Temu?

Play Episode Listen Later Feb 21, 2025 19:03

Amazon shutting down its TikTok-like shopping feed, TikTok shop beginning its global expansion, and what is up with Shein and Temu? More buzzing news stories in this episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, TikTok Shop, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon kills ‘Inspire,' its TikTok-style feed for discovering products https://techcrunch.com/2025/02/18/amazon-kills-inspire-its-tiktok-style-feed-for-discovering-products/ TikTok Shop expands to Europe, Japan, Brazil https://www.techinasia.com/news/tiktok-shop-expands-to-europe-japan-brazil TikTok Shop surpasses Shein, Temu in US sales growth https://www.techinasia.com/news/tiktok-shop-surpasses-shein-temu-in-us-sales-growth BillingPlatform Teams With Quickbase to Automate Revenue Management https://www.pymnts.com/partnerships/2025/billingplatform-teams-with-quickbase-to-automate-revenue-management/ TikTok Looks To Promote Livestream Shopping in More Regions https://www.socialmediatoday.com/news/tiktok-live-stream-shopping-push-brazil-japan/740389/ In our final segment, we unlock the secrets of keyword research to supercharge sales spikes. By analyzing seasonal and year-round product trends, we reveal strategies using Helium 10's powerful features, such as historical trend analysis and reverse ASIN searches. Learn how to harness these insights for a competitive edge, ensuring your products thrive in both peak and lull sales periods. As we conclude, we highlight the latest updates to Helium 10's Magnet tool, designed to elevate your Amazon business strategy as an essential step forward in the ever-evolving e-commerce world. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:46 - Amazon Kills Inspire 03:28 - TikTok Shop Expands 05:07 - TikTok Beats Temu 06:52 - Shein, Temu Shift 08:41 - TikTok Live Surges 09:39 - Follow Helium 10 On TikTok 10:38 - Helium 10 New Feature Alerts 14:56 - Training Tip: How to Check an Amazon Product's Organic and Sponsored Rank History Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don't forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.

Weekly Buzz 6/19/25: Amazon Prime Day 2025 Dates and Temu Shipping From China Again?

Play Episode Listen Later Jun 19, 2025 30:02

Amazon Prime Day 2025 dates are here! TikTok Shop's deal day. Temu is back shipping directly from China? And free AI workshop tickets at Helium 10 HQ. All on today's Weekly Buzz. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Prime Day is back July 8-11, with double the days and millions of deals https://www.aboutamazon.com/news/retail/amazon-prime-day-2025-date Chinese-backed Temu resumes direct sales to US after Washington-Beijing trade truce https://www.scmp.com/tech/tech-war/article/3314334/chinese-backed-temu-resumes-direct-sales-us-after-washington-beijing-trade-truce TikTok Shop is where shoppers come to discover https://newsroom.tiktok.com/en-us/tiktok-shop-is-where-shoppers-come-to-discover Helium 10 just upgraded its Influencer Finder tool, making it easier than ever to discover Amazon and TikTok creators who've already made videos for products like yours. With new Chrome extension features and detailed influencer insights like email, video stats, and social links, you can now connect with relevant creators in minutes instead of hours. TikTok Rolls Out New Badges To Highlight Seller Performance https://www.socialmediatoday.com/news/tiktok-adds-more-seller-badges-highlight-customer-service-performance/750637/ Helium 10's Cerebro gives you unmatched visibility by showing keyword rankings across all seven Amazon search result pages—not just the top two or three like other tools. It also reveals where products appear in Amazon's ad placements, helping you uncover competitor gaps, monitor fluctuations, and make smarter PPC decisions. Resellers can now generate reviews with Amazon Vine https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNjZKNlRDRzUyVVFDOVo4 Roku And Amazon's New Deal Will Target 80% Of US CTV-Watching Households https://www.adexchanger.com/tv/roku-and-amazons-new-deal-will-target-80-of-us-ctv-watching-households/ TikTok Shop to launch e-commerce service in Japan as soon as this month https://www.japantimes.co.jp/business/2025/06/17/companies/tiktok-shop-japan/ Amazon may be extending its Black Friday/Cyber Monday deals to a surprising 12-day window, from November 20th to December 1st, based on what's showing in Seller Central. Sellers should check their dashboards now to see if they qualify and can start scheduling deals for this extended event. Helium 10 is hosting a live, in-person Elite AI Workshop on June 26th at its Irvine, CA headquarters, featuring top experts like Ritu Java and Andrew Bell— Go to h10.me/q2workshop free tickets are available with code ELITE100. For virtual attendees, join the free TikTok Shop success webinar with Paul Harvey on June 25th at h10.me/ttwebinar, and don't miss the AI Arsenal beginner workshop with Andrew Bell and Bradley Sutton on June 23rd at h10.me/aiwebinar. This episode is packed with actionable insights to keep you ahead in the fast-evolving world of e-commerce. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:50 - Prime Day 2025 Dates 03:11 - Temu Shipping From China Again? 06:19 - TikTok Shop Up 120% 09:58 - Influencer Finder 16:26 - New TikTok Badges 17:59 - Training Tip of the Week 21:59 - Vine For Resellers 22:57 - Roku X Amazon 25:17 - TikTok Japan 25:37 - Amazon Black Friday Week? 27:14 - Webinars/Workshops

Weekly Buzz 6/28/25: Walmart & Target Summer Deals vs. Prime Day | New Amazon AI Tool | MCF Fees Waived

Play Episode Listen Later Jun 28, 2025 20:37

Walmart and Target announced competing Prime Day sales. There's a new AI tool to optimize your listings in Seller Central, and Amazon is waiving some MCF fees for Walmart orders. These and more buzzing news this week! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Walmart, Target announce competing Prime Day sales https://www.retaildive.com/news/walmart-target-competing-amazon-prime-day-summer-sales-events/751328/ Amazon temporarily waives seller fee tied to Walmart orders https://www.supplychaindive.com/news/amazon-mcf-walmart-surcharge-waived/751236/ Amazon Seller Central: Update product listings with new Fix Recommendations tool https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNU5XTFdHUVNUUzNNN0Ja Amazon Seller Central: Ensure compliance documentation comes from compliant labs https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWE5LQVZaRjk3SkQ1NE41 Amazon Seller Central: Add or change price discounts in bulk with new template https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRldHV0JMUk5HWUJNS1VT Amazon Seller Central: Quality guidelines for promotions https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUVNMM1MzNzMyMzQ2SDVM Walmart testing ‘dark stores' to fill online orders, according to report https://chainstoreage.com/walmart-testing-dark-stores-fill-online-orders-according-report Wrap up the week with us as we share insights and highlights buzzing through the e-commerce world, preparing you for the upcoming trends and discussions. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:54 - Big Box vs Amazon 02:22 - Training Tip: Index Checker 05:53 - Waived MCF Fees 07:22 - New AI Listing Tool 08:16 - New Compliance Req 09:22 - Helium 10 New Feature Alerts 16:25 - New Buk Template 17:19 - Promotions Guidelines 19:16 - Walmart Dark Stores

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Weekly Buzz 7/3/25: Big Amazon Vine Change? | Project X Casting Call

Play Episode Listen Later Jul 3, 2025 19:13

Amazon may have just changed the game by letting you collect Vine reviews before your product launches. Project X is back with the $10,000 casting call, and KDP sellers are finally getting in-browser sales data inside the Chrome extension. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Get Amazon Vine reviews before your product launch https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUkVFTDNBUEtNVEdTUFlZ Project X Casting Call - h10.me/px2 New Product Announcement: Introducing Amazon Ads Enhanced Video Generator https://www.linkedin.com/posts/jeffreycohen_amazon-ads-launches-enhanced-ai-powered-video-activity-7345838124293345280-AjIG/ Tariff Pressure Hits Temu and Shein in U.S. as European Growth Accelerates https://www.modaes.com/global/companies/temu-and-shein-users-plummet-in-the-us-over-tariffs-rise-in-europe US user base of Chinese E-commerce platforms Temu & Shein plummets amid US-China trade conflict https://www.koreapost.com/news/articleView.html Alternative options when West Coast ports are congested https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQ1ZMS0JMVjNDR1JUWjRO Maximum box length for FBA orders to increase https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRExXTTMyVVhTVEdFNUM2 TikTok Shop opens for business in Japan as US fate hangs in balance https://www.scmp.com/tech/big-tech/article/3316505/tiktok-shop-opens-business-japan-us-fate-hangs-balance Trump says he has 'a group of very wealthy people' to buy TikTok https://www.bbc.com/news/articles/c20nqdl5ydjo From insightful updates to valuable KDP tools, this episode is packed with everything you need to navigate the evolving e-commerce landscape. (Time Stamps) - In this episode of the Weekly Buzz by Helium 10, Shivali covers: 00:50 - Prelaunch Vine Reviews? 02:16 - Project X Casting Call 03:47 - Ads AI Video Generator 05:16 - Helium 10 New Feature Alert 08:33 - Temu & Shein Tariff Fallout 10:17 - Port Congestion Warning 11:18 - FBA Box Dimension Change 13:28 - TikTok Shop Japan 14:37 - TikTok US Buyer Found? 16:41 - Training Tip of The Week

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Weekly Buzz 7/11/25: Amazon Vine Update Details | RIP TikTok App?

Play Episode Listen Later Jul 11, 2025 29:16

Prime Day results, more details on Amazon's Vine review system, and major updates on the TikTok app's future. All covered in this week's episode of the Weekly Buzz. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon Prime Day Kicks Off With $7.9B In U.S. Online Sales On First Day https://stocktwits.com/news-articles/markets/equity/amazon-prime-day-kicks-off-with-7-9b-in-us-online-sales-on-first-day/chFUCoOR500 Amazon Vine frequently asked questions https://sellercentral.amazon.com/help/hub/reference/GX3CEV63Y4ZZAP37 Helium 10 Launches Bulk Keyword Uploader for Seamless Migration from Other Tools Users can now upload hundreds of keywords across multiple products instantly. Plus, retain historical rank data and benefit from Helium 10's superior, full-page tracking. A new TikTok app may be coming. Here's what we know so far https://edition.cnn.com/2025/07/09/tech/tiktok-new-app-us-sale Instantly See Amazon's Top 3 Clicked Products with Helium 10's Chrome Extension Carrie reveals how sellers with Amazon Brand Registry can view real-time click and conversion data straight from Amazon while casually browsing, with no deep dive required. Amazon Supercharges Influencer Earnings for Prime Day https://influencermarketinghub.com/amazon-supercharges-influencer-earnings-for-prime-day/ Helium 10 Ads Launches “Super Wizard” for Custom Campaign Creation Sellers can now build multiple ad campaigns at once with personalized naming structures, making campaign management faster, easier, and fully customizable. Join Helium 10's New TikTok Shop Facebook Community for Sellers In this growing Helium 10-hosted Facebook group, you can connect with fellow TikTok Shop sellers, ask questions, share tips, and compete for future prizes. http://h10.me/tiktokgroup Helium 10's Monthly AI Workshop Returns Next Friday with Ritu Java Join top AI expert Ritu Java for July's AIM workshop, where she'll share advanced strategies to use AI for keyword and product research in your e-commerce business. Sign up here: https://h10.me/aimjuly Helium 10 Elite Gets AI-Powered Search Query Performance Analyzer The new AI analysis toggle delivers instant charts and insights, such as top-converting keywords and high-value, low-visibility opportunities, streamlining data review for sellers. Last Call: Apply Now for Project X Season 2 - Casting Contestants and E-Commerce Mentors Helium 10 is filming a high-production case study series to help new and scaling sellers on Amazon, TikTok Shop, and beyond, with $10K in product funding and expert mentorship. https://h10.me/px2 That's it for this week's Weekly Buzz. Stay tuned, stay informed, and as always, keep crushing it in your e-commerce journey! In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:03 - Prime Day Results? 02:56 - Big Vine Update Details 10:13 - Bulk Keyword Migration 13:05 - No More TikTok App? 15:45 - Search Results Strategy 18:13 - Amazon Influencer Increase 19:22 - Custom Campaign Creation 21:08 - TikTok Shop Community 21:56 - AI Workshop 22:54 - SQP AI 26:12 - Project X

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Weekly Buzz 7/18/25: Prime Day 2025 Results | ChatGPT Ecommerce Future | Bulk Upload Updates for Amazon Sellers

Play Episode Listen Later Jul 18, 2025 20:33

In today's buzzing episode, we've got Prime Day results based on data collected by Pacvue, is OpenAI entering the e-commerce game? And new updates to flat files for uploading products in bulk. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Commerce Accelerated: Prime Day 2025 Preliminary Wrap-Up https://www.linkedin.com/pulse/commerce-accelerated-prime-day-2025-preliminary-wrap-up-burdick-xmbtc/ Prime Day event drives over $24 billion in US e-commerce sales, sees AI-driven boost https://americanbazaaronline.com/2025/07/15/prime-day-event-drives-over-24-billion-in-us-e-commerce-sales-sees-ai-driven-boost-465082/ OpenAI Seeks Piece of ChatGPT-Driven eCommerce Sales https://www.pymnts.com/artificial-intelligence-2/2025/openai-seeks-piece-of-chatgpt-driven-ecommerce-sales/ Amazon Bulk Upload Improvements https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHR044TEY0VEJOVVM0VDdC Amazon's AI brand name tool now includes personality field https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRVMzOERTVFI0RVZQS0VC Amazon's new guide helps you enroll in Brand Registry https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHM1lKV1I1OUZXR1g5QktZ FBA Inventory page updates will temporarily affect reports https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHS0pRWUQ5QjNRRVRFVDgy Use vacation mode to protect your Amazon account's health https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSERQR1A5TlZOVFZOOFY5 In this week's strategy, Bradley shares a quick strategy for Amazon sellers to effortlessly convert their Amazon listings into TikTok Shop listings using Helium 10's Listing Converter tool, saving significant time and leveraging AI to optimize content for TikTok's unique format. This fast, bulk conversion process can help sellers tap into TikTok's growing e-commerce potential and even surpass Amazon sales. Thanks for tuning in to the show! If you found value in today's episode, be sure to subscribe, leave a review, and share it with a fellow E-commerce entrepreneur. For more tips, tools, and strategies to level up your e-commerce game, check out our other episodes and stay connected with us. Until next time, keep pushing forward and keep crushing it! In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:49 - Prime Day Results 04:54 - Prime Day and AI 07:13 - Chat GPT Ecommerce 08:41 - Chrome Ext for KSA 12:10 - Bulk Upload Improvements 13:18 - AI Brand Name Tool 14:33 - Brand Registry Guide 15:06 - Strategy of the Week: How to Convert Your Amazon Listing to TikTok Shop 17:20 - FBA Inventory Updates 18:36 - Vacation for Sellers

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Weekly Buzz 7/24/25: Amazon PPC Targeting Hack | New Amazon Fee Explainer

Play Episode Listen Later Jul 24, 2025 16:04

Amazon may have quietly raised prices on low-cost items, while Walmart lowered its prices. Accelerate early bird pricing is ending soon. This and more are in today's Weekly Buzz. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon Raises Prices on Low-Cost Goods Following Tariffs https://www.pymnts.com/news/retail/2025/amazon-raises-prices-on-low-cost-goods-following-tariffs/ Amazon Accelerate speaker lineup announced and early bird pricing ends soon https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWVpWWVhURFk2RzYzMlQ5 New Fee Explainer tool breaks down charges to your selling account https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRlA2UVc5QllKWENDWUtS In our final segment, we introduce new tools from Helium 10 that can transform your marketing efforts. The Share of Voice feature and the upgraded Amazon Influencer Finder tool offer insights into brand visibility and influencer outreach, helping you navigate the competitive landscape. With these tools, you'll be equipped to connect with niche influencers and secure authentic reviews, enhancing your brand's presence in the digital marketplace. Join us as we unpack these powerful resources and set you on the path to success. In this episode of the Weekly Buzz by Helium 10, Shivali covers: 00:51 - PPC Targeting Hack 05:11 - Price War Twist? 07:06 - Accelerate Savings Alert 08:20 - Amazon Fee Explainer 09:26 - Share of Voice 12:15 - Influencer Finder

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#688 - Your TikTok Shop First 60-Day Blueprint

Play Episode Listen Later Aug 2, 2025 41:27

Are you just getting started on TikTok shop? In this episode, we have an expert on the show giving you your first 60-day blueprint for launching on TikTok shop. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Join us on this exciting episode as we welcome Delaney Del Mundo, VP of Account Strategy at Vendo, to explore the dynamic world of TikTok Shop. Delaney shares her expertise on crafting a successful 60-day blueprint for launching on TikTok Shop, a platform with significant potential to rival Amazon in sales. Discover how TikTok Shop not only creates demand but also enhances branded search volumes on Amazon, benefiting existing businesses. Delaney emphasizes the importance of patience and strategic planning, suggesting that TikTok Shop needs at least six months to establish a solid proof of concept. Listen in as we discuss building robust affiliate and influencer partnerships to boost sales on TikTok Shop. We dive into strategies for launching GMV Max campaigns and constructing an effective affiliate pre-sale funnel. Discover how to utilize top-performing creatives as ads and the significance of setting optimal target ROAS. We highlight the importance of clear communication with affiliates, competitive commission rates, and tiered incentive programs. By creating leaderboards for affiliate performance, brands can foster healthy competition and learning among creators, ultimately enhancing engagement and driving sales. Finally, we explore strategies for maximizing TikTok Shop growth through influencer collaboration and optimizing sales across various e-commerce platforms. Delaney shares insights on the nuances of TikTok Shop, including creator network effects, ad amplification, and affiliate incentives. Discover how to overcome new brands' challenges in attracting affiliates and the importance of securing initial sales to establish proof of concept. Learn about setting strategic commission rates and the potential for success with high-ticket products through proper discounts and incentives. This episode is packed with valuable strategies to help you thrive on TikTok Shop and beyond. In episode 688 of the Serious Sellers Podcast, Bradley and Delaney discuss: 00:00 - TikTok Training for Sellers 01:30 - Strategies for Launching on TikTok Shop 03:18 - Driving Demand From TikTok to Amazon 08:09 - Utilizing Helium 10 for TikTok Trends 11:19 - Optimizing Listings for TikTok Shop 13:13 - Building Affiliate and Influencer Partnerships 23:24 - Optimizing Affiliate Engine For TikTok 26:47 - Maximizing TikTok Shop Growth With Influencers 31:52 - Optimizing Commission Rates for TikTok Shop 36:34 - Discounting Strategy for High-End Products 40:31 - Utilizing TikTok for Business Growth

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Weekly Buzz 7/31/25: Big Amazon Review Change | No More Amazon Google Ads

Play Episode Listen Later Jul 31, 2025 23:26

A new Amazon review and seller feedback policy has sellers up in arms. Amazon is no longer advertising on Google. You might start seeing TikTok videos and ads in your local shopping mall. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Update to Amazon seller feedback experience: Introducing star-only ratings https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHOU1HS0pZSkJERVVBTVBD Amazon Halts All Google Shopping Ads Globally in July 2025 https://www.webpronews.com/amazon-halts-all-google-shopping-ads-globally-in-july-2025/ Walmart bets on AI super agents to boost e-commerce growth https://www.reuters.com/business/retail-consumer/walmart-bets-ai-super-agents-boost-e-commerce-growth-2025-07-24/ No More Amazon Prep https://sellercentral.amazon.com/help/hub/reference/G201023020 Temu Hits Roadblock in Efforts to Compete With Amazon https://www.pymnts.com/news/ecommerce/2025/temu-hits-roadblock-in-efforts-to-compete-with-amazon/ TikTok expands efforts to move beyond the phone https://www.retaildive.com/news/tiktok-out-of-phone-westfield-malls-rockbot/756324/ Offer faster regional deliveries with Premium Shipping https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHTERCUENBVThUSDdBMjQ0 With these insights, we aim to equip our listeners with valuable strategies and knowledge to navigate the ever-evolving e-commerce landscape. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:01 - Seller Feedback Change 06:23 - Amazon Says Bye to Google 07:39 - Auto Keyword Harvesting 11:01 - Walmart AI Super Agents 13:12 - No More Amazon Prep 15:02 - SQP With AI 19:21 - Temu Trouble 20:20 - New TikTok Placements 22:09 - Premium Shipping

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#687 - Amazon Audience Targeting with AMC

Play Episode Listen Later Jul 29, 2025 29:43

In this episode, discover how to access Amazon Marketing Cloud, create custom audiences, and launch high-impact ad campaigns using AMC's powerful data tools. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Unlock the potential of your Amazon advertising with insights from expert Destaney Wishon. Discover how the Amazon Marketing Cloud (AMC) is revolutionizing the way sellers approach their strategies by shifting from traditional keyword-based ads to advanced audience demographic models. By tapping into AMC's rich customer data, sellers can align their ads more closely with audience needs, leading to increased conversion rates, reduced costs, and enhanced profitability in an ever-competitive marketplace. Explore the art of balancing audience targeting with bidding strategies to maximize the impact of your advertising campaigns. While targeting specific audiences offers unmatched precision, it's crucial to avoid overly narrow strategies that may limit your reach. Learn the advantages of aiming for the Top of Search placements, where higher CPCs can translate to greater visibility and conversion rates. We'll also dive into techniques for calculating bid boosts and setting base bids that drive optimal results, leveraging Amazon's proprietary audience data to elevate both ad revenue and product sales. Finally, we discuss the strategic use of high-traffic search terms to enhance organic rankings, especially for premium brands. By targeting audiences who have interacted with your brand through channels like TV ads or registries, you can significantly boost conversion rates. With tools like Helium 10 Ads, sellers can customize their AMC instances for more precise audience targeting, leveraging exact match campaigns and keyword harvesting for greater accuracy. Whether you're a seasoned Amazon seller or a beginner, our conversation provides hands-on tips and strategies to help you navigate the intricate world of Amazon PPC with confidence and creativity. In episode 687 of the Serious Sellers Podcast, Carrie and Destaney discuss: 00:00 - Unlocking Amazon Marketing Cloud (AMC) for Sellers 07:14 - Amazon Advertising Audience Targeting Options 10:53 - Optimizing Amazon Marketing Cloud Audiences 15:40 - Optimizing Amazon Ads for High-Traffic Terms 16:15 - Leveraging Amazon Marketing Cloud Audiences 18:42 - Targeted Advertising Strategies for Brands 23:04 - Creating Audiences for Amazon Ad Console 24:51 - Optimizing Amazon Advertising Audience Targeting Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don't forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.

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#686 - 15 New Features to Level Up Your Amazon + TikTok Shop Selling

Play Episode Listen Later Jul 26, 2025 44:01

In this episode, Carrie and Shivali give the top 15 New Features that Helium 10 has launched in first half of the year. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Join us as we explore the top innovative features and tools Helium 10 has rolled out this year. We kick things off by discussing the return of a crucial data point that alerts sellers if their products are classified as adult items—a status that can severely impact advertising and keyword indexing. Additionally, we explore the significance of managing inventory levels with rules-based advertising, allowing sellers to adjust their bids based on stock availability, thereby maintaining visibility and sales momentum. Our discussion extends to the introduction of the Amazon Influencer Bootcamp, which equips sellers with resources to create income-generating video reviews. We also examine the market expansion opportunities for Amazon sellers, particularly in emerging regions like the Middle East. Furthermore, we delve into the nuances of entering new marketplaces with the Expansion Ticket tool, which aids in compliance and regulation navigation across different regions. To ensure competitive pricing, we highlight the utility of the eBay Price Checker and discuss the advantages of keyword translation tools for creating multilingual listings, thereby expanding market reach. In our final segment, we shift our focus to optimizing e-commerce listings through influencer collaborations and platform integrations. We explore strategies for finding and engaging with TikTok influencers, emphasizing the potential of smaller followings to drive virality. The ease of converting Amazon listings for TikTok Shop is also showcased, offering a streamlined, time-saving approach compared to traditional methods. Lastly, we highlight the seamless integration of Amazon and TikTok platforms for inventory management and order fulfillment, along with leveraging Helium 10's Black Box Brand Analytics to optimize keyword strategies and uncover market opportunities. Listen in as we share practical examples and insights designed to maximize your business potential in the dynamic world of e-commerce. In episode 686 of the Serious Sellers Podcast, Carrie and Shivali discuss: 01:12 - Helium 10 Alerts Adult Checker 02:01 - Rules-based Advertising 04:30 - Helium 10 Influencer Bootcamp 09:26 - Helium 10 Saudi Arabia 12:13 - Helium 10 Expansion Ticket 13:26 - eBay Price Checker 14:25 - Keyword Translation 17:17 - Manage Refund Services 19:03 - Helium 10 Ads Academy 21:15 - Helium 10 TikTok Shop Training 23:31 - Influencer Bootcamp 27:51 - TikTok Shop Listing Converter 30:34 - Connect your Amazon Listings to TikTok Shop 32:19 - Black Box Brand Analytics 36:58 - Search Query Analyzer

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Weekly Buzz 7/24/25: Amazon PPC Targeting Hack | New Amazon Fee Explainer

Play Episode Listen Later Jul 24, 2025 16:04

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#685 - Your Listings But Smarter: AI-Ready Content That Converts

Play Episode Listen Later Jul 22, 2025 45:03

In this episode, we explore how to create AI-powered product listings that don't just rank, they convert. Now we're not ditching keywords, but we're making them smarter and more aligned with how today's shoppers search, ask, and buy. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos AI in e-commerce is evolving rapidly, and we're thrilled to have Ritu Java, CEO of PPC Ninja, sharing her unique insights on how sellers can adapt. Ritu discusses using Amazon's AI tool, Rufus, which transforms customer queries into high-converting listing copy. The shift from traditional keyword searches to conversational searches is not just a trend but a paradigm shift that sellers must grasp to remain competitive. With Ritu's vast experience in e-commerce and Amazon advertising, she provides invaluable advice on making your product listings AI-ready, ensuring they rank and convert effectively. Amazon's AI ecosystem is more robust than ever, with tools like Rufus and COSMO leading the charge. We explore how these systems, in conjunction with Alexa Plus, create a more personalized shopping experience by understanding user intent beyond simple keyword matching. Rufus, with its Q&A format, assists shoppers in an intuitive way, enhancing the overall shopping journey. By diving into the intricacies of these AI models, including advancements in semantic understanding and personalization, you'll gain a clearer understanding of how these technologies can be leveraged to enhance product discovery and customer satisfaction. But how do you make sure Rufus notices your listings? We unpack strategies to optimize product visibility and engagement, from using synonyms in listings to transforming FAQs into compelling visuals that address customer concerns. A standout main image can significantly influence both search visibility and consumer interest, and utilizing all available image slots can cater to a diverse audience. Ritu offers creative solutions for presenting additional product information without overwhelming potential buyers, including the strategic use of comparison slides and detailed specifications. Tune in to discover how to stay ahead in the AI-powered e-commerce landscape. In episode 658 of the Serious Sellers Podcast, Carrie and Ritu discuss: 00:00 - AI-Powered Product Listings for High Conversions 03:34 - Shifting to Conversational Search on Amazon 09:00 - The Future of Rufus Search 14:46 - Understanding COSMO and Rufus on Amazon 20:50 - Customized Ranking and Personalization on Amazon 25:43 - AI Strategies for Rufus Engagement 31:58 - Optimizing Responses to Product Questions 33:08 - Maximizing Product Listing Keywords for Rufus 36:35 - Maximizing SEO With Your Main Image 43:38 - Frequency of Extracting Questions From Rufus

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#684 - From Shark Tank to TikTok Shop: NeuroGum's Story

Play Episode Listen Later Jul 19, 2025 37:34

You may have seen NeuroGum on Shark Tank or seen Joe Rogan using them, but today, we have them on our show. They'll discuss their Amazon and TikTok Shop strategies and even how they've been using Helium 10 for years. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Join us in a captivating discussion with Jonathan from NeuroGum, the popular brand recognized for its appearance on Shark Tank and use by personalities like Joe Rogan. We explore NeuroGum's impressive strategies on e-commerce platforms like Amazon and TikTok Shop, revealing how they leverage tools like Helium 10 to enhance their online presence. Jonathan shares his personal journey from Korea to Texas, then New Jersey, and how his diverse academic background in communications, entrepreneurship, and art history has shaped his perspective on business and travel. Discover NeuroGum's ambitious growth plans and their recent move from Los Angeles to Las Vegas. Listen in as we explore the entrepreneurial journey of an e-commerce success story. Beginning with a modest role at Bed, Bath & Beyond, our featured entrepreneur stumbled upon a life-changing YouTube video that propelled him into the world of Amazon selling. This narrative intertwines with the origin of NeuroGum, crafted by college friends Kent Yoshimura and Ryan Chen, who turned their dorm room creation into a thriving e-commerce product. Despite the allure of Shark Tank, they opted to focus on Amazon and TikTok, proving the power of strategic decisions in online retail. Their story illustrates the dynamic shift from traditional keyword ranking to innovative product offerings like nootropic gum and caffeine gum, tailoring marketing messages across platforms for maximum impact. Gain insights into the evolving landscape of e-commerce and the strategies that propel brands like NeuroGum to success. Discover how influencer marketing tools, such as Helium 10's Influencer Finder for TikTok and Amazon, can amplify business growth when paired with the right creators and organic content. Uncover the logistical considerations of fulfillment strategies, balancing personal warehouses with TikTok's services. Additionally, we share a compelling tip for enhancing your Amazon brand's presence through personal TikTok accounts centered on unique interests. This episode offers many strategies for aspiring sellers, emphasizing the importance of networking, collaboration, and strategic product offerings to achieve e-commerce success. In episode 684 of the Serious Sellers Podcast, Bradley and Jonathan discuss: 00:00 - NeuroGum Amazon Strategies and Origin 04:25 - Entrepreneurial Journey in E-Commerce and TikTok 05:00 - Late Start Leads to Successful Career 10:00 - Optimizing Advertising Spend for Sales Growth 16:56 - E-Commerce Platforms and Fulfillment Strategies 17:49 - TikTok Viral Video Success 25:06 - E-Commerce Strategies and TikTok Marketing 26:58 - Unique Approach to Amazon Business 30:24 - Amazon vs TikTok Subscription Savings 33:29 - "Employee Generated Content" for Brand Success 35:49 - TikTok Strategy for Amazon Success

Weekly Buzz 7/18/25: Prime Day 2025 Results | ChatGPT Ecommerce Future | Bulk Upload Updates for Amazon Sellers

Play Episode Listen Later Jul 18, 2025 20:33

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#683 - I Manage 300 Amazon PPC Campaigns 10 Minutes A Week?

Play Episode Listen Later Jul 15, 2025 46:54

How does Bradley Sutton manage over 300 PPC campaigns in less than 30 minutes a week? He opens up all of his processes to show how he sets them up using Helium 10 Ads. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Can you really master over 300 PPC campaigns in just 10 minutes a week? Bradley Sutton reveals how, using the power of Helium 10 Ads. This episode is packed with transformative strategies that have catapulted users from $6,000 to an astounding $250,000 in monthly ad sales. Through the magic of automation and the right data, discover how you can boost your advertising efficiency and profitability with minimal effort. Plus, we tackle your burning questions in a dynamic Q&A segment aimed at unlocking new levels of Amazon advertising success. Ever wondered how to cut down your advertising costs while boosting performance? Bradley shares his personal journey managing his own Amazon accounts, demonstrating the power of optimizing ad strategies using Helium 10 tools. This episode shares practical insights, including auditing existing accounts to find quick wins and maximize the value of your advertising efforts. We spotlight efficient keyword harvesting and reveal the secret sauce to transforming manual processes into time-saving automated solutions, ensuring your advertising is consistently on point. Finally, take a deep dive into the world of automating bidding strategies and mastering rules-based advertising. Learn how to set up personalized bidding rules that reduce ACoS incrementally, maintaining both visibility and profitability. Tailor your strategies to suit different accounts with unique algorithms and explore the concept of Dayparting to significantly cut wasted ad spend. This episode equips you with customizable strategies for managing ads, launching new products, and understanding the nuances of keyword management. An essential listen for anyone looking to elevate their Amazon advertising game. In episode 683 of the Serious Sellers Podcast, Bradley discusses: 00:01 - Maximizing Amazon PPC Campaigns Efficiency With Helium 10 03:16 - Leveraging Helium 10 Ads for Amazon PPC 11:10 - Helium 10 Ads Optimization Strategy 16:02 - Efficient Keyword Harvesting With Helium 10 Ads 18:19 - Cross-Campaign Keyword Optimization 22:37 - Automating Bidding Strategies for PPC 24:05 - Setting Up Automated Bid Rules 27:12 - Gradual ACoS Reduction Strategy 30:52 - Mastering Rules-Based Advertising With Helium 10 Ads 31:26 - Bidding Optimization Strategy for Amazon Advertising 37:20 - Maximizing Profitability With Helium 10 Ads 41:33 - Implementing Customized Ad Campaign Strategies 46:10 - Keyword Harvesting Automation and Conversion Analysis

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#682 - Why You Should Expand Your Amazon Business Globally

Play Episode Listen Later Jul 12, 2025 36:34

Selling only in the US or Europe? Discover key insights on global e-commerce expansion, including VAT rules, packaging requirements, and strategies for success. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Are you ready to unlock the secrets of international e-commerce success? With Natalia from Avask as our expert guide, you'll gain invaluable insights into the essential considerations for global expansion. Natalia's multicultural upbringing and rich professional background offer a unique lens on the complexities of international market entry. From understanding VAT regulations to the nuances of packaging requirements, our conversation uncovers the pivotal elements that can make or break your cross-border ventures. Our deep dive into global e-commerce tax considerations will give you the knowledge to navigate the European market and beyond. Discover why obtaining a VAT number is crucial and how Amazon's role as a marketplace facilitator can alleviate some tax responsibilities for non-EU sellers. We also shed light on the hurdles European sellers encounter when entering the US market, stressing the significance of mastering regional tax regulations to ensure your business thrives internationally. Finally, we explore promising avenues for expansion beyond the familiar territories of the US and EU. Markets like Australia present unique opportunities with less saturation and favorable tax thresholds. As Natalia reminds us, global expansion isn't just a growth opportunity; it's a smart hedge against market fluctuations. With the right preparation and expert support, expanding your Amazon business across borders doesn't have to be overwhelming. From understanding VAT rules to knowing where (and where not) to store your inventory, success lies in the details. Don't wait for Q4 panic or Prime Day regret to start the process. Lay the groundwork now, so you're ready when the moment comes. And if you're ready for step-by-step guidance, don't miss the Expansion Ticket course inside Freedom Ticket! Available to all Helium 10 users. It's your fast track to global readiness, whether you're scaling from the U.S. to Europe, or vice versa. In episode 682 of the Serious Sellers Podcast, Bradley and Natalia discuss: 00:00 - Global Expansion Strategies for E-Commerce 04:29 - Natalia's Backstory 11:16 - VAT Requirements for Amazon Sellers 13:47 - Global E-Commerce Tax Considerations 15:59 - Understanding State Taxes and VAT 19:56 - European Sellers Expanding to US Market 21:32 - International E-Commerce Expansion Considerations 27:03 - Global Expansion Opportunities in E-Commerce 30:45 - Optimizing E-Commerce Shipping for Profit 33:35 - International E-Commerce Strategies

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Weekly Buzz 7/11/25: Amazon Vine Update Details | RIP TikTok App?

Play Episode Listen Later Jul 11, 2025 29:16

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#681 - Last Second Prime Day Tips + Amazon Pricing Strategies

Play Episode Listen Later Jul 8, 2025 41:58

Prime Day secrets, AMC insights, keyword hacks & listing tips. A popular guest returns with advanced Amazon strategies to boost clicks, conversions, and improve post-Prime Day momentum. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Join us for an engaging conversation with our returning guest, Benjamin Webber, as we explore a spectrum of e-commerce strategies with a spotlight on Amazon Prime Day tactics. Known for his innovative and entertaining approach to Amazon listings, Ben shares insights from his journey of transitioning from managing his own Amazon businesses to becoming a strategic advisor at ClearAds Agency. We discuss his role in expanding their services beyond advertising to provide full-service Amazon solutions. Alongside his current ventures, including partnering with a friend to scale a business and launching a product with Matt Altman, we speculate on how the timing of Prime Day near the 4th of July and its extended duration could impact traffic and sales. Listen in as we uncover effective strategies for optimizing Amazon Prime Day sales. We outline tactics such as leveraging frequently bought together deals, utilizing Prime exclusive discounts, and targeting deals of the day. Ben offers a unique perspective on capturing conversions from cautious shoppers by running deals on the fourth day of Prime. Post-Prime Day, we emphasize the importance of using DSP for retargeting and employing coupons to convert pending sales and engage customers beyond the Prime Day excitement. We also discuss enhancing Amazon listings for conversions and sales optimization through diversification. With tools like Amazon Marketing Cloud, we examine how businesses can gain a competitive edge by refining audience targeting and adapting to new algorithms. We touch on the potential of international market expansion, particularly in high-barrier markets like Germany, and the importance of strategic pricing. Ben shares valuable insights into analyzing sales data for optimal bidding and recognizing different customer behaviors throughout the day. Lastly, we highlight the benefits of exploring other sales platforms like Walmart and TikTok, while focusing on core competencies to sustain growth. In episode 681 of the Serious Sellers Podcast, Bradley and Benjamin discuss: 00:01 - Amazon Prime Day Strategies and More 00:54 - Discussing E-Commerce Strategies 04:22 - Impact of Extended Prime Day 10:53 - Optimizing Amazon Prime Day Sales 13:13 - Post-Prime Day Sales Strategy 16:07 - Enhancing Amazon Listings for Conversions 19:42 - Enhancing Product Listings With Emotional Connection 24:01 - Optimizing Images for Amazon Conversion 28:35 - Amazon Sales Optimization and Diversification 29:00 - Optimizing Dayparting Ad Bids for Peak Times 34:04 - Expanding Market Reach With Pricing Strategies 39:21 - Product Management Strategies for Conversion Rates

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#680 - AI Toolkit for Amazon Sellers

Play Episode Listen Later Jul 5, 2025 48:37

Top AI & GPT expert shares tips on ChatGPT, AI agents, Rufus, and more. Plus, exclusive access to his private Amazon seller GPTs just for Serious Sellers Podcast listeners. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Andrew Bell, a standout figure in the realm of AI and custom GPTs, kicks off our very first installment of AIM, our Monthly AI workshop on all things artificial intelligence. In this episode, Andrew opens up about his journey from the Moody Bible Institute to becoming an e-commerce maestro on platforms like Amazon. Growing up in the quirky town of Santa Claus, Indiana, and now living in Kentucky, Andrew captivates with his unique perspective, connecting the dots between local sports rivalries and the debates surrounding artificial intelligence. His pioneering work with Touch of Glass and his learnings from the Freedom Ticket course by Helium 10 laid the groundwork for his success, making him a voice worth listening to in the fast-paced world of e-commerce. As we engage with Andrew, we discover the fascinating world of AI-driven tools designed for Amazon listing optimization and product research. With over 350 custom GPTs under his belt, Andrew discusses the art of prompting and how robust strategies can mitigate errors. The conversation takes a turn into the challenges faced when AI relies on outdated data, such as the myths surrounding the Amazon A10 algorithm. By blending AI with reliable resources like Helium 10's data, the episode reveals how sellers can enhance the accuracy and trust of their listings, amidst a landscape of evolving AI capabilities. Rounding out the episode, Andrew shares strategic insights for maximizing AI in product research and listing optimization. From the intricacies of using Amazon's generative AI-powered shopping assistant Rufus to the innovative application of AI reasoning models, Andrew highlights ways to maintain accurate and engaging Amazon listings. We explore the benefits of visual label tagging and new features for price alerts, all aimed at boosting conversion rates during key sales events. Don't miss Andrew's reflections on the continued evolution of AI technology and its growing impact on both personal and professional realms. For those eager to try out Andrew Bell's custom GPTs firsthand, listeners of the Serious Sellers Podcast get exclusive access. While many of his 350+ custom GPTs are still gated for private workshops and Helium 10 events, Andrew makes a few powerful ones available for our audience. Go to https://h10.me/andrewbellgpt to access a curated selection, including GPTs for product research, demand validation, e-commerce script agents, and even one cleverly titled NoMDashes, designed to remove those pesky AI giveaway dashes from your copy. These GPTs aren't available to the general public yet, so this is your chance to explore cutting-edge AI tools before they're widely released. Just one more perk of tuning in. In episode 680 of the Serious Sellers Podcast, Bradley and Andrew discuss: 01:00 - Andrew Bell's Backstory 04:55 - Success in Amazon Seller Optimization 09:03 - Pricing Strategies Across Different Niches 11:57 - Leveraging AI for Amazon Listing Optimization 14:35 - Trust in AI and Misconceptions 17:29 - Keyword Generation in ChatGPT 20:41 - Maximizing AI for Product Research 22:36 - The Future of Data Augmentation 26:29 - Leveraging AI for Comprehensive Product Research 34:07 - E-commerce Sellers Optimizing for AI in 2025 34:19 - Amazon Listing Optimization Strategies 37:51 - Visual and Textual Content for Conversions 40:39 - Click Training Data and Customer Questions 46:04 - Advancements in Reasoning Models and AI 47:00 - Amazon Rufus and AI Reasoning Models

Weekly Buzz 7/3/25: Big Amazon Vine Change? | Project X Casting Call

Play Episode Listen Later Jul 3, 2025 19:13

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#679 - Top 10 Completely Unique Amazon Strategies - Part 2

Play Episode Listen Later Jul 1, 2025 39:02

This episode is another seller strategy masterclass. We'll discuss 10 unique strategies that most of your competitors are not using. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Join us as we explore innovative seller strategies in the ever-evolving Amazon and TikTok Shop marketplace, with a special focus on leveraging Helium 10's exclusive tools. We'll uncover how understanding the history of products frequently bought together can open up new bundling opportunities and product lines. For instance, finding out that bat-shaped shower curtain hooks are often purchased with bat-shaped bath mats can spark ideas for unique product offerings. By tapping into these insights, sellers can enhance their advertising strategies and target customers more effectively, ultimately gaining a competitive edge in a crowded marketplace. We'll also discuss the transformative power of Helium 10's features, like automated keyword harvesting and heat maps. These tools not only streamline the process of discovering new keywords but also help manage inventory challenges. By automating notifications for relevant keywords and illustrating how shipping times are affected by stock levels, sellers can save time and optimize their listings. This provides a competitive advantage, allowing sellers to focus on strategic growth rather than tedious tasks. Additionally, we'll touch on TikTok Shop fulfillment tips, exploring how to distribute inventory effectively and utilize Amazon's Multi-Channel Fulfillment for a seamless order processing experience. Lastly, let's dive into the impact of influencer marketing and Amazon advertising on boosting brand reach and conversion rates. The Helium 10 influencer finder becomes an invaluable resource for identifying potential collaborators, while the widget provides insights into the most clicked products in search results. These tools, along with exclusive Amazon seller strategies, make Helium 10 an indispensable suite for optimizing business operations. By harnessing these resources, sellers can uncover opportunities that might be missed when relying solely on traditional methods, significantly reducing the time spent managing ad campaigns and positioning themselves for success. Listen in as we unpack these strategies and more, equipping you with the knowledge to thrive in the e-commerce world. In episode 679 of the Serious Sellers Podcast, Bradley talks about: 00:00 - Unique Seller Strategies Masterclass 09:48 - Automated Keyword Harvesting and Heat Maps 12:15 - Automated Keyword Tracking for Competitors 15:44 - Amazon FBA Inventory Management Tips 19:06 - Amazon Data for Competitor Sales 24:34 - Easily Migrate and Track Keywords 25:54 - Influencer Marketing and Amazon Advertising 30:06 - Wooden Egg Holder Advertising Confusion 32:43 - Optimizing Amazon PPC Campaigns Manually 37:39 - Exclusive Amazon Seller Tools and Strategies 37:57 - Helium 10 Bid Suggestions for ACoS

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#678 - New Alibaba Sourcing Strategies for 2025

Play Episode Listen Later Jun 29, 2025 36:17

In this episode, we talk with Alibaba's US GM about powerful new AI tools, fast domestic sourcing, and how you can become a US-based supplier on Alibaba to reach global buyers. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Join us as we sit down with Justin Liu, the General Manager for Alibaba.com in North America, to uncover some exciting new AI features on the Alibaba platform. Justin shares his journey from growing up in China and studying at Georgetown University to his experiences at Amazon, where he gained valuable insights into the needs of sellers. Now at Alibaba, he focuses on helping North American suppliers set up storefronts and list products to access a global network of retailers and distributors. This conversation highlights how Alibaba is not just a sourcing hub but a gateway for North American manufacturers to reach international markets, addressing common misconceptions about its services. In another segment, we explore the challenges of managing tariffs and supply chain risks for sellers expanding their businesses on platforms like TikTok Shop. With Alibaba's vast network of suppliers from various regions, sellers can confidently navigate international trade. We emphasize the importance of risk management tools, such as Alibaba's trade assurance program, which safeguards transactions. Additionally, we introduce Accio, the world's first AI-supported sourcing platform that transforms product discovery through a conversational interface similar to ChatGPT. By integrating with B2B platforms like Alibaba, Accio is setting itself apart as an adaptive resource for sellers worldwide. Listen in as we unpack these strategies and tools that empower sellers to grow their E-commerce businesses. In episode 678 of the Serious Sellers Podcast, Bradley and Justin discuss: 00:00 - Alibaba's AI Features and Supplier Opportunities 03:39 - Alibaba's Expansion in North America 06:36 - Changing Landscape of E-Commerce Market 13:08 - Account Managers and TikTok Shop Services 13:59 - Managing Tariffs and Supply Chain Risks 18:48 - Managing Risks in Global E-Commerce Sourcing 23:24 - AI-Supported Sourcing Platform for Sellers 23:46 - AI-Based Sourcing Tool

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Weekly Buzz 6/28/25: Walmart & Target Summer Deals vs. Prime Day | New Amazon AI Tool | MCF Fees Waived

Play Episode Listen Later Jun 28, 2025 20:37

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#677 - TikTok Shop Advertising Guide

Play Episode Listen Later Jun 27, 2025 46:25

In this episode, let's learn how to advertise on TikTok Shop, choose the right creator commission, and convert your Amazon listings to TikTok Shop in seconds. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos What if TikTok Shop could be the next big thing for your e-commerce business? Paul Harvey of Rankster, a seasoned expert in both Amazon and TikTok Shop, joins us to unravel the hidden potential of TikTok Shop's dynamic platform for sellers looking to break new ground. Discover how Paul's transition from teaching to mastering e-commerce reveals insights into leveraging TikTok Shop's distinct marketplace, offering fresh opportunities for brands to thrive. We touch on the power of Helium 10's tools that simplify integrating your Amazon inventory with TikTok, streamlining your sales strategy across platforms. For those eager to maximize their sales, understanding TikTok's unique environment is key. Not all products will shine here. While quirky and first-to-market items may capture the spotlight, more mundane offerings might fall short. We share intriguing success stories, like the unexpected popularity of premium sunflower seeds, underscoring the need for tailored strategies that resonate with TikTok's unique audience. Learn from common pitfalls as we discuss why some Amazon sellers struggle to replicate their success on TikTok without adapting their approach. Finally, we tackle the art of optimizing ad campaigns on TikTok, highlighting the game-changing GMV Max ads that promise impressive returns. Paul shares the significance of forging strong affiliate partnerships, and how features like Helium 10's Influencer Finder tool can amplify your reach with the right creators. Whether you're a veteran Amazon seller or a newcomer, these insights equip you to harness TikTok Shop's potential, ensuring your business not only survives but thrives in this vibrant new landscape. In episode 677 of the Serious Sellers Podcast, Bradley and Paul discuss: 00:01 - Mastering TikTok Shop for Amazon Sellers 01:40 - TikTok Shop Experience 06:14 - Aggregator Era Software Limitations 09:13 - Maximizing Sales on TikTok Shop 13:39 - Maximizing Sales Across Different Platforms 22:30 - Maximizing ROI With TikTok Ads 26:27 - GMV Max Delivery and ROI Optimization 31:51 - Fulfilling Orders Using FBA and TikTok 32:04 - Optimizing TikTok Sales and Fulfillment 37:40 - Maximizing ROI With GMV Max Ads 39:44 - TikTok Influencer Finder Tool for Sellers 41:28 - Creating AI-Powered Influencer Campaigns

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#677 - How to Sell on Temu in 2025

Play Episode Listen Later Jun 24, 2025 39:13

In this episode, we talk to representatives from Temu about why now might be the perfect time to start selling on this platform. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Curious about tapping into the potential next big opportunity in e-commerce? Discover the secrets to successful selling on Temu, the rising star in online marketplaces, as we chat with Vickie Gu and Theresa Li, key players in Temu's North American expansion. Learn how Temu rocketed to the top of app store rankings, creating buzz with their Super Bowl ads and unique pricing structures that offer a fresh alternative to giants like Amazon and Walmart. With their wealth of experience and insight, Vickie and Theresa explain why now is the perfect time for Amazon sellers to join Temu. Explore the roadmap to success on Temu as we unravel strategies to capitalize on untapped niches and navigate market dynamics. With engaging examples such as coffin shelves and mattresses, we guide you through finding less competitive white spaces. Our guests demystify the setup process for new sellers, detailing essential steps like having a US entity and local inventory, while also highlighting the personalized support Temu offers to newcomers. Get ready to optimize your sales performance and enhance your customer support strategies with Temu's resources. This episode examines effective selling techniques, from leveraging the seller center to managing stock levels and exploring promotional strategies. We also discuss Temu's community engagement, unique advertising model, and ideal seller profiles that thrive on the platform. Tune in as we and our experienced guests dive into launching products and engaging with the community, equipping you with valuable strategies for your e-commerce journey. Ready to sell on Temu? Go to: h10.me/temu to get started! In episode 677 of the Serious Sellers Podcast, Bradley, Vickie, and Theresa discuss: 00:00 - How to Sell on Temu 00:24 - Temu US Joins our Show 07:38 - Amazon Multi-Channel Fulfillment Options Available 10:31 - Getting Started on Taimou Platform 13:52 - Why Start Selling on Temu in 2025? 15:51 - Temu Registration Process Overview 18:55 - E-Commerce Strategy and Customer Demographics 21:07 - Strategies to Avoid Product Scraping 27:16 - Teemu Affiliate Marketing Opportunities 28:21 - Seller and Buyer Customer Support 34:29 - Low Competition Categories on Temu 37:18 - Launching Products on the Temu Platform Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don't forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.

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#676 - Prime Day 2025 PPC Bootcamp

Play Episode Listen Later Jun 21, 2025 39:13

On this TACoS Tuesday episode, Destaney Wishon shares expert Prime Day tips to help you target smarter, bid stronger, and maximize your ad spend during Amazon's biggest sales event. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos What if your Amazon Prime Day PPC strategy could skyrocket your sales like never before? Join us for an enlightening TACoS Tuesday session with Destaney Wishon, CEO of btr media, as she unveils the secrets to making the most of this bustling shopping event. As Prime Day continues to gain traction akin to a national holiday, Destaney shares unique insights into consumer behavior, comparing it with other major shopping events such as Black Friday. Tune in to understand how deal-seeking tendencies and burgeoning search intentions can be your golden ticket to optimizing ad performance and capturing a broad audience. Together, we dissect the art and science of Amazon PPC campaigns. Destaney takes us through the intricacies of advanced keyword targeting, emphasizing the power of long-tail keywords that drive higher conversion rates due to their specific search intent. Discover how diversifying your approach with various match types can set you apart from the competition, enhancing both impressions and bid management. Avoid common pitfalls by learning the importance of not over-relying on core terms, and instead, optimize your campaigns through comprehensive keyword research. It's time to rethink your strategy and master the tools at your disposal to enhance your brand's visibility. For those looking to maximize advertising efficiency during high-traffic times like Prime Day, this episode serves as your roadmap. Destaney explains the benefits of both automatic and manual targeting, offering tips for effective campaign management using tools like Helium 10 Ads. From search term report analysis to strategic budget management, you'll gain actionable insights to refine your approach. Whether you're a seasoned seller or just starting out, this conversation is packed with expert advice to ensure your Amazon advertising strategy is primed for success. In episode 676 of the Serious Sellers Podcast, Shivali and Destaney discuss: 00:00 - Maximizing Amazon Ads for Prime Day 03:34 - Prime Day's Impact on Amazon Customers 06:22 - Advanced Amazon PPC Keyword Targeting 09:18 - Customer Intent and Long Tail Keywords 12:08 - Maximizing Amazon Advertising Efficiency and Performance 19:11 - Amazon Search Query Performance Data 20:10 - Optimizing Amazon Advertising for Prime 22:49 - Optimizing Advertising for Prime Day 27:36 - Amazon PPC Strategy for Prime Day 27:58 - Advanced Prime Day Campaign Strategy 30:18 - Advanced Audience Targeting and Rule-Based Bidding 32:06 - Amazon Prime Day Advertising Strategies 35:25 - Customizing Budgets for Prime Wee

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Weekly Buzz 6/19/25: Amazon Prime Day 2025 Dates and Temu Shipping From China Again?

Play Episode Listen Later Jun 19, 2025 30:02

#675 - Zero to $3M: Her Amazon Seller Story

Play Episode Listen Later Jun 17, 2025 35:11

In this episode, we talked to a seller who began as a newbie on Amazon, asking questions in the Helium 10 Facebook group way back in 2019, and is now on pace to make $3 million in sales this year. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos What if you could transform from a complete novice to a $3 million Amazon seller within a few years? Join us as Amina Solohova, a vibrant member of the Helium 10 members Facebook community, unveils her incredible journey from an international relations student in St Petersburg to a thriving entrepreneur navigating the bustling world of e-commerce. With stops in Thailand, Spain, and now Ireland, Amina shares how her relentless pursuit of a fulfilling career led her to Amazon, despite having no background in business. Listen to learn how community involvement and determination can propel you to unprecedented heights. Amina's story isn't just about selling products; it's about mastering strategies and tools that ensure success in competitive markets. Together with her husband, she's managed to maintain a healthy profit margin, even in Europe's challenging market landscape. She opens up about the pivotal role Helium 10 has played in streamlining her operations and how they've effectively handled PPC and product design. Plus, she gives us a glimpse of her ambitious expansion plans, which include potential ventures onto platforms like TikTok Shop and launching in new markets across the US and Europe. But that's not all—experience the camaraderie and local flavor as Amina recounts hosting a memorable meetup with Irish sellers. As she anticipates breaking sales records and invites us to future discussions on her ongoing success, Amina's insights become a beacon for aspiring Amazon sellers. This episode is not just a testament to innovation and resilience in e-commerce; it's an invitation to embrace the power of community and the endless possibilities it offers. In episode 675 of the Serious Sellers Podcast, Bradley and Amina discuss: 00:00 - From Newbie to $3 Million Seller 01:07 - Helium 10 Community Engagement Yields Amazon Success 13:13 - Optimizing Amazon Sales and Strategies 13:51 - Utilizing Facebook Groups for Amazon Sellers 17:35 - Expanding Business to Europe and Online 22:59 - Localizing Amazon Listings for Higher Conversion 23:30 - Global Amazon Seller Strategies 26:32 - Keywords in Amazon Sponsored Brand Targeting 32:05 - Importance of Native-Sounding Listings 34:17 - Ireland Meetup and Future Plans

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#674 - TikTok Shop Seller Tools Masterclass

Play Episode Listen Later Jun 14, 2025 42:36

Learn how to convert your Amazon listings to TikTok Shop quickly, find influencers to promote your products, and fulfill TikTok Shop orders using Amazon MCF — all in just a few easy steps. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Curious about tapping into new markets without breaking a sweat? What if you could seamlessly expand your Amazon business onto TikTok Shop with minimal effort? We've got just the episode for you! Join us as we chat with Helium 10's Bradley Sutton, who unveils the secrets to effortlessly listing your Amazon products on TikTok. With these new suite of TikTok Shop tools for sellers, you can find and connect with influencers who can skyrocket your brand's visibility and manage order fulfillment through Amazon MCF, ensuring your TikTok Shop venture runs like a well-oiled machine. This episode is your key to unlocking the potential of TikTok Shop by leveraging Helium 10's powerful suite of tools. We walk you through each step of setting up your TikTok Shop account, from signing up and connecting your token with Helium 10 to adapting your Amazon listings for TikTok's unique format. You'll gain valuable insights into the nuances of listing migration, fulfillment options, and product compliance requirements. Whether you're on the starter plan or a seasoned seller, our conversation promises a ton of strategies to help you optimize your product listings for maximum profitability. But that's not all! Discover how to find and collaborate with influencers whose audiences align perfectly with your niche market. Whether your products cater to spooky-themed enthusiasts or a more general crowd, Helium 10's TikTok Influencer Finder tool will help you build successful partnerships with influencers, maximizing your outreach and sales. Plus, learn how to map your TikTok products to Amazon FBA SKUs, ensuring a seamless multi-channel fulfillment process. Bradley also shares tips on syncing inventory and managing orders efficiently, paving the way for a smooth and profitable expansion onto TikTok Shop. Don't miss this opportunity to broaden your e-commerce reach and enhance your brand's presence on one of the world's most engaging platforms! Thinking about selling on TikTok Shop—or maybe you are already in it and ready to scale? Unlock all of Helium 10's brand-new TikTok Shop tools with our Diamond plan—everything from bulk Amazon to TikTok listing conversions to instant Amazon MCF fulfillment. Best of all? You use the discount code TT10 to get 10% off Diamond for 6 months — even if you've used a coupon before. So go ahead and upgrade and let Helium 10 do the heavy lifting so you can focus on what really matters. For more info on our new TikTok shop offerings, visit h10.me/tiktok. In episode 674 of the Serious Sellers Podcast, Bradley discusses: 00:35 - Seller Strategy Masterclass for TikTok Shop Tools 01:48 - How to Learn How to Sell on TikTok Shop 04:12 - How to Check TikTok Shop Profitability of Your Amazon Products 06:52 - How to Connect Your TikTok Shop Token to Helium 10 10:30 - How to Convert Your Amazon Listings in Seconds to TikTok Shop 16:41 - How to Find and Message TikTok Influencers 27:22 - How to Map Your TikTok Products to Amazon FBA SKUs 36:25 - How to Use Amazon MCF to Fulfill TikTok Shop Orders

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#673 – RIP Amazon Posts | Inventory Based Ads Rules | Weekly Buzz 6/11/25

Play Episode Listen Later Jun 11, 2025 16:39

Amazon sunsets Posts, Temu's U.S. traffic drops 48% post-tariff shift, Walmart fee waived for MCF, and new Ads tool. These and more buzzing news on this week's episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. The Posts API will be discontinued as of June 3, 2025 https://advertising.amazon.com/API/docs/en-us/release-notes/index#posts-are-deprecated-as-of-june-3-2025 Create up to 100 coupons at once with new bulk upload feature https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUlc5Q0FTQjZGUVVVUjk1 Set automated ad rules in Ads by Helium 10 based on inventory levels—pause, bid adjust, or trigger actions as stock changes. Floor loaded shipping now available for Amazon Partnered Carrier program https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHOUtGQlk0WUxITEI3Uk1B Surcharge waived for use of alternative carriers to fulfill Walmart orders https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSFYzUEtXODg5Q0NMWURE Helium 10's Keyword Tracker with Boost lets you track keyword rankings hourly—24 times a day—for real-time insights across browsing conditions. Temu sees 48% drop in US users after de minimis loophole ends https://www.usatoday.com/story/money/retail/2025/06/04/temu-user-base-plunges-tariffs/84028372007/ Prepping for Prime Day 2025? Don't miss our complete Prime Day checklist—stay organized and boost your momentum! Go to h10.me/primedaychecklist In this episode of the Weekly Buzz by Helium 10, Shivali covers: 00:46 - Bye Amazon Posts 01:57 - Bulk Coupon Upload 02:42 - PPC Inventory Rule 08:38 - No Pallet? No Problem 09:38 - Walmart Fee Waived 10:35 - Hourly Keyword Tracking 13:19 - Temu Traffic Drops 48% 14:27 - EU Battery Ban Incoming 15:58 - Prime Day Checklist

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#672 - 7 Figures of TikTok Shop Live Sales!

Play Episode Listen Later Jun 7, 2025 35:45

In this episode, we're talking to one of the TikTok Shop sellers who has probably been one of the most successful with TikTok Shop live selling. He has sold millions on the platform! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Can you imagine turning your side hustle into a million-dollar success story on TikTok Shop? Discover the inspiring journey of Jared Mortensen, Founder & Chief Designer of Real Men Apparel Company, a former aerospace industry professional turned e-commerce powerhouse. With a background in finance and engineering, Jared's story takes us from his Southern Utah roots to working with industry giants like Boeing and Spirit Aerosystems, before making a pivotal shift into the world of e-commerce. It's a transformation fueled by innovation and learning, as he shares the early challenges and ultimate triumphs of launching his own business on TikTok Shop. Navigate the ups and downs of starting an e-commerce business, as we explore Jared's initial foray into Amazon selling and his eventual pivot to TikTok live streaming. He candidly shares the hurdles of cash flow issues and overstocking, which led to his revolutionary approach to live selling. Just before Black Friday 2023, Jared's live streaming strategy exploded, generating nearly $2 million in revenue. He uncovers the impactful role live commerce plays in the digital marketplace, inspired by its booming success in China, and the remarkable achievement of selling 12,000 units in a single hour. Unpack the tactics and strategies that make TikTok live sales a game-changer in today's e-commerce environment. Jared offers valuable insights into creating engaging content and the importance of maintaining authenticity without striving for perfection. With practical advice on setting up streams and connecting with audiences, he emphasizes the power of affiliate outreach and consistent experimentation. Learn from his experiences and those of brands like Real Men Apparel, who leverage TikTok live selling to build a devoted fan base and redefine success beyond platforms like Amazon. Join us as we explore the evolving landscape of e-commerce and the limitless potential of TikTok. Thinking about selling on TikTok Shop—or maybe you are already in it and ready to scale? Unlock all of Helium 10's brand-new TikTok Shop tools with our Diamond plan—everything from bulk Amazon to TikTok listing conversions to instant Amazon MCF fulfillment. Best of all? You use the discount code TT10 to get 10% off Diamond for 6 months — even if you've used a coupon before. So go ahead and upgrade and let Helium 10 do the heavy lifting so you can focus on what really matters. For more info on our new TikTok shop offerings, visit h10.me/tiktok. In episode 672 of the Serious Sellers Podcast, Bradley and Jared discuss: 00:00 - TikTok Shop Seller's Success Story 07:28 - Product Launch Success and Market Confidence 10:23 - Successful Amazon Business Growth and Marketing 14:52 - TikTok Shop Live Sales Strategies 19:56 - Trends in Handwritten Content Marketing 23:25 - Demonstrating Products With POV Shots 26:28 - TikTok Live Streaming Strategies 29:40 - Creating Content for Live Streams 32:50 - Maximizing TikTok Engagement Through Content Volume

#671 – Helium 10's Big TikTok Launch | TikTok Boosts Book Sales | Prime Day Prep | Weekly Buzz 6/4/25

Play Episode Listen Later Jun 5, 2025 27:05

Helium 10 just launched an entire suite of tools for TikTok Shop, Prime exclusive discounts, and how TikTok wants to be your next bookstore. These and more buzzing news on this week's episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Submit Prime-Exclusive Price Discounts for Amazon's Prime Day 2025 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHR0FMQkJBTUg2UVlZSE1I TikTok Shop Wants to Be Your New Favorite Bookstore https://www.insidehook.com/books/tiktok-shop-your-new-favorite-bookstore TikTok Introduces AI-Powered Seller Assistant to Streamline In-App Shopping https://influencermarketinghub.com/tiktok-ai-powered-seller-assistant-in-app-shopping/ Our conversation takes a deep dive into the practical aspects of using AI-powered tools to transform your Amazon listings for TikTok Shop. We guide you through the user-friendly process of converting listings, selecting products, and setting up multi-channel fulfillment to ensure smooth operations. By connecting your Amazon inventory to TikTok Shop, sellers can optimize their formatting and streamline their expansion on this dynamic platform with confidence. In the quest to amplify your product's reach, harness the power of TikTok influencers with Helium 10's latest tool. Learn how to manage your inventory effectively to ride the wave of viral success and use AI features to identify influencers who best match your brand's needs. Finally, we spotlight the significant role of keyword rankings in driving sales, using real-world examples to show how strategic optimization through Helium 10's Cerebro tool can lead to improved business decisions. Join us as we explore these transformative strategies and the new Helium 10 TikTok suite of tools to elevate your e-commerce game. Ready to get started using these powerful tools for TikTok Shop? Get 10% off on the Helium 10 Diamond Plan for 6 months, use this special discount code TT10 In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:18 - Prime Day Discounts 03:06 - TikTok Bookstore? 04:42 - AI Seller Assistant 07:19 - TikTok Shop Course 09:18 - TikTok Profitability Calculator 11:00 - Connect Your TT Account 12:12 - Bulk Convert to TT Shop 15:17 - Connect MCF to TT Shop 17:23 - TikTok Influencer Finder Tool for Sellers 22:46 - Sales Fluctuations? Find out Why

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#670 - How To Deal With Tariffs

Play Episode Listen Later May 31, 2025 44:10

Learn how to protect your Amazon and E-commerce business from tariff risks as top experts share strategies for long-term success in tariffs, sourcing, and shipping on this episode. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos What if navigating the complex world of tariffs could become your competitive advantage? Join Carrie Miller as she hosts industry veterans Steve Simonson, Chad Rubin of Profasee, Burak Yolga of Forceget, and Rob Hahn from Pattern share invaluable strategies for Amazon businesses grappling with the ongoing challenges of tariffs. We tackle the pressing issues of adapting sourcing practices, ensuring supply chain visibility, and building resilient operations amidst political and economic changes. Whether it's mitigating tariff impacts or exploring new sourcing opportunities, our experts equip you with the tools to thrive in an ever-shifting global market. This conversation takes a deep dive into the art of negotiation with suppliers. Discover the power of clarity and specificity in agreements, and learn how persistence can lead to advantageous deals. We also explore the concept of Delivered Duty Paid (DDP) importing, weighing its convenience against potential risks. Building long-term, cooperative relationships with suppliers is crucial, and our discussion highlights strategies to ensure mutual benefits in dynamic environments. Additionally, we delve into the intricacies of international trade, examining the shift from China to other manufacturing hubs like Vietnam and Mexico. As we explore global manufacturing diversification, we emphasize the need for strategic, long-term planning in response to geopolitical and economic disruptions. From the challenges of relocating production to understanding HTS codes and tariffs, we offer actionable insights for setting up your business for success. Our discussion also touches on the nuances of bonded warehouses and free trade zones, providing guidance on optimizing costs and cash flow. Tune in to gain practical advice on maneuvering through the complexities of the global trade landscape and ensuring your business remains resilient and future-ready. In episode 670 of the Serious Sellers Podcast, Carrie, Burak, Chad, Rob and Steve discuss: 00:01 - Navigating Tariffs for Long-Term Success 05:23 - Brands' Pricing and Supply Chain Strategies 09:06 - Amazon Pricing Strategy Considerations 11:09 - Negotiating Terms and DDP Importing 14:12 - Navigating Tariffs and Import Strategies 16:35 - Navigating Tariffs in E-Commerce Space 19:43 - Navigating Supplier Pricing and Taxes 23:36 - Understanding Bonded Warehouses and FTZs 25:15 - Importance of Shipping and Invoicing Carefully 30:03 - Global Manufacturing Diversification Trends 30:30 - Exploring Opportunities and Managing Volatility 33:12 - Trade-Offs and Market Targeting Strategy 35:24 - Global Manufacturing and Tariff Strategies 38:51 - Navigating Tariffs and Economic Trends

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#669 – Big Amazon/Walmart Change and New Amazon Expansion Course | Weekly Buzz 5/29/25

Play Episode Listen Later May 29, 2025 20:37

A big Walmart policy change might have made it easier for you to start selling on the platform. Amazon cut sellers' FBA capacity limits again, and Helium 10 launches a new TikTok influencer finder tool. These and more buzzing stories in this episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Big Amazon Walmart Policy Shift https://marketplacelearn.walmart.com/guides/Policies%20&%20standards/Shipping%20&%20fulfillment/Shipping-and-fulfillment-policy Amazon Ads Summit: Prep for Prime Day https://h10.me/primeads Nike to return to Amazon, raise prices https://www.retaildive.com/news/nike-amazon-marketplace-raising-footwear-prices-tariffs/748986/ Helium 10 launched the Expansion Ticket course inside Freedom Ticket to all members to help sellers expand to global Amazon marketplaces with guidance from Avask experts. FBA Capacity Change https://sellercentral.amazon.com/inventoryplanning/manageinventoryhealth?ref_=xx_invplan_dnav_xx Helium 10 just launched the new TikTok Influencer Finder tool, which allows users to bulk search and message influencers for TikTok Shop collaborations! Sponsored ads and Stores launch in Ireland https://advertising.amazon.com/en-us/resources/whats-new/sponsored-ads-and-stores-launch-in-ireland/ Helium 10 Size Tier Alerts Feature https://youtu.be/0zKf-czW2q8?si=ls9ZzCvXFz2NqKXE&t=2028 Helium 10's Alerts tool can flag products close to a lower Amazon size tier. Bradley saved $5,625 by shrinking packaging and reducing FBA fees by $3.75/unit. Amazon FBA $4 billion investment in rural delivery https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUTNXUDNMSkFBQVU1S01X Join us as we explore these dynamic shifts in the e-commerce landscape and equip you with strategies to stay ahead of the curve. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:45 - Big Amazon Walmart Policy Shift 03:23 - Prime Day Ads Prep 03:59 - Nike Back on Amazon 05:22 - Expansion Ticket 07:26 - FBA Capacity Change 09:06 - Influencer Finder 12:56 - Ireland Sponsored Ads 13:34 - Size Tier Alerts 17:32 - FBA Rural Delivery 19:16 - Estonia Event

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#668 - Helium 10 Amazon Chrome Extension Masterclass Part 2

Play Episode Listen Later May 24, 2025 30:14

In part two of our Seller Strategy Masterclass, discover how to use Helium 10's Chrome Extension to uncover Amazon sales data, find product opportunities, and dramatically cut FBA costs—all with just a few clicks. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Join Shivali Patel as we continue our Seller Strategy Masterclass, where we focus on the power of the Helium 10 Chrome Extension for Amazon, Walmart, and TikTok Shop sellers. In this episode, Shivali explores how to harness this tool to estimate product sales, locate Alibaba suppliers, and optimize packaging to reduce costs. By highlighting lesser-known features like child-level variation sales and seller location insights, she offers guidance on leveraging these tools to gain a competitive edge. We'll also discuss the Amazon search bar as a product research strategy, utilizing long-tail keyword suggestions, title density analysis, and the significance of Amazon's related searches. Plus, Shivali introduces the Smart Complete feature, which offers fresh keyword suggestions from real user data. It provides new opportunities for sellers to enhance their product research and discover new niches in the Amazon marketplace. Listen in as we explore advanced product research techniques with the Xray tool from the Helium 10 Chrome extension. We'll show you how to use it beyond the typical search results page, applying it to Amazon's best sellers page and seller storefronts to validate product demand efficiently. We'll examine key metrics like seller location, listing age, and fulfillment type to assess market competitiveness and opportunities. By customizing product opportunity criteria with the two-factor success score, you'll learn how to evaluate niches efficiently. We also focus on understanding the intersecting factors influencing profitability in Amazon selling, like price and FBA fees, while exploring strategies to detect review manipulation. Whether you're a seasoned seller or just starting, this episode is packed with strategies to optimize your E-commerce business. In episode 668 of the Serious Sellers Podcast, Shivali talks about: 00:00 - Amazon Sales Strategy the Helium 10 Chrome Extension 08:11 - Real-Time Keyword Validation and Product Idea Generation 11:00 - Maximizing Amazon Keyword Data With Helium 10 Xray Keywords 12:18 - Advanced Product Research Techniques 16:39 - Efficient Product Opportunity Qualification Strategy 23:48 - Importance of Product Dimensions for Profits 23:52 - Amazon Product Profit Analysis 27:16 - Assessing Review Manipulation Risk Factors

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#667 – Amazon's $2.5 Trillion Seller Report, TikTok Shop Shifts, & Audio AI Hits Your Listings | Weekly Buzz 5/22/25

Play Episode Listen Later May 22, 2025 21:37

Amazon's new small business report reveals exactly how the marketplace is doing for independent sellers, TikTok users reveal who's really shopping on TikTok Shop, and Amazon is issuing surprise refunds dating back to 2018. These and more buzzing news on this episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. New Amazon report shows small businesses have created millions of US jobs and built thriving communities https://www.aboutamazon.com/news/small-business/amazon-2024-small-business-empowerment-report Are US TikTok users turning to TikTok Shop? https://business.yougov.com/content/52193-are-us-tiktok-users-turning-to-tiktok-shop Got a Surprise Amazon Refund? We Now Know Why https://www.pcmag.com/news/got-a-surprise-amazon-refund-we-now-know-why EU plans 2 euro fee for low-value parcels in setback for Shein, Temu https://www.reuters.com/business/retail-consumer/eu-eyes-2-euro-handling-fee-online-parcels-customs-reform-2025-05-21/ Shopify launches AI tool that builds complete online stores from keywords https://www.reuters.com/business/shopify-launches-ai-tool-that-builds-complete-online-stores-keywords-2025-05-21/ Boost sales with Memorial Day Outlet merchandising https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHMjlOQ1RLUUIyVEZFSzJQ Manage shipments easier with new Send to Amazon features https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSEFZSzlLRkszTFI5S0hG Change to Buyer-Seller Messaging options https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNENSQUpOSzJENkQ0VFJO For our new feature alerts, Helium 10 has introduced a powerful update to its Helium 10 Ads Campaign Builder, now supporting Sponsored Display Audience Targeting with options to optimize for impressions, visits, or conversions, along with expanded audience targeting and multiple ad formats, including video. Additionally, the revamped Ads Academy. Hosted by Bradley Sutton and Destaney Wishon, offers a comprehensive, beginner-to-advanced course on Amazon advertising, accessible to all Helium 10 paid subscribers. This week's strategy highlights how sellers can use Helium 10's Search Query Performance Analyzer tool to identify every keyword that generated a sale over a specific period directly from Amazon data. Unlike Amazon Seller Central, this tool allows for efficient filtering by product, keyword, and time frame, offering a faster, clearer view of what's truly driving sales. As we wrap up this episode, we invite you to stay tuned for the latest trends shaping the e-commerce landscape, equipping you to thrive in a rapidly evolving market. In this episode of the Weekly Buzz by Helium 10, Shivali covers: 00:50 - $2.5 Trillion Milestone 02:52 - TikTok Shop Truth 05:23 - Refunds from 2018 06:52 - EU Hits Back 08:50 - Shopify Builds Stores 10:08 - Amazon Adds Audio 12:08 - Homepage Outlet Push 13:34 - Send-to-Amazon Updates 14:50 - Message Marked Gone 15:38 - Helium 10 New Feature Alerts 18:29 - Training Tip: Search Query Analyzer by Helium 10

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#666 - More than $100 Million Sold Tariff Free!

Play Episode Listen Later May 17, 2025 35:10

In this episode, we're talking to a seller who sold over $100 million on Amazon about why tariffs haven't affected him at all, what's more important to him than initial reviews, and more! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Meet Neeme Rõõs, a trailblazing Amazon seller hailing from Estonia, who shares his fascinating journey from a childhood in the Soviet Union to becoming a heavyweight in the Amazon-selling arena. Neeme opens up about his transition from managing thousands of affiliate websites to launching a successful private label venture on Amazon. With over $100 million in sales under his belt, Neeme provides invaluable insights into how he achieved early victories with essential oils and navigated the dynamic shifts in the e-commerce landscape to keep his business thriving. The episode dives into the nitty-gritty of operating a successful Amazon business amid rising fees and advertising costs. Neeme reveals his strategies to focus on product quality and customer satisfaction, even as the e-commerce arena becomes more competitive. We discuss the benefits of manufacturing in the U.S. for brands in the beauty and health sectors, a choice that has helped Neeme's business sidestep adverse tariffs and supply chain hiccups. Learn about the meticulous crafting of unique products and algorithm-friendly listings that capture customer attention and stand out in the marketplace. In an enlightening conversation on market strategies, Neeme emphasizes the role of customer feedback and keyword optimization in product launches. We explore how securing initial reviews and targeting specific keywords attract informed buyers and reduce negative feedback. This episode also highlights tools like Helium 10 Audience, powered by PickFu, and Market Tracker which aid in optimizing product listings and understanding market share. As a final treat, we offer a glimpse into an upcoming Amazon seller conference in Estonia, Ambizion, showcasing the immense value of connecting with peers and exploring Estonia's vibrant history and culinary delights. Use code HELIUM10 to get 100€ off your tickets! In episode 666 of the Serious Sellers Podcast, Bradley and Neeme discuss: 00:00 - E-Commerce Success and Expansion Strategies 01:00 - Impact of Tariffs on Amazon Sales 07:19 - Amazon Sales Growth in EU and Amazon US Expansion 13:33 - Amazon Business Strategy Success Factors 15:35 - Long-Term Product Strategy Approach 19:09 - Impact of Tariffs on Competitors 21:41 - Product Feedback and Keyword Optimization 26:09 - Slow and Steady Growth Strategy 28:46 - Catch Bradley at the Ambizion Event 32:41 - Market Share Strategy and Estonia Travel 34:48 - Helium 10 Market Tracker

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#665 – China Tariffs SLASHED! and De Minimis Cut? | Weekly Buzz 5/13/25

Play Episode Listen Later May 13, 2025 25:36

China tariffs were slashed—but what about de minimis? Plus, how to fulfill Amazon Ireland orders without local inventory. All this and more on today's Weekly Buzz episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. U.S. and China Agree on Tariff Pause in Major Trade War Rollback https://time.com/7284765/us-china-trade-war-pause/ US slashes 'de minimis' tariff on small China parcels to 54% https://finance.yahoo.com/news/us-cut-minimis-tariff-china-051520824.html US-China trade reprieve buys Shein and Temu time to restock US inventory https://www.reuters.com/world/china/ecommerce-packages-left-out-us-china-tariff-reprieve-2025-05-12/ TikTok Shop brings pre-owned to continental Europe https://ecommercenews.eu/tiktok-shop-brings-pre-owned-to-continental-europe/ Amazon Remote Fulfilment with FBA is now available from UK to Ireland https://channelx.world/2025/05/amazon-remote-fulfilment-with-fba-is-now-available-from-uk-to-ireland/ Upcoming changes to Seller Fulfilled Prime https://sellercentral.amazon.com/help/hub/reference/GXCRLXHNJNPE2DHM Amazon Fee adjustments for partnered carrier shipment measurements https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUjlRUFJDQ1FNN1o4V1c3 Amazon signs up FedEx for residential deliveries https://finance.yahoo.com/news/amazon-strikes-partnership-fedex-ups-204255139.html Amazon Drops 3 New CTV Ad Formats Ahead of Its Upfront Presentation https://www.adweek.com/commerce/amazon-drops-3-new-ctv-ad-formats-ahead-of-its-upfront-presentation/ Catch Bradley at the following events: Worldef Istanbul 2025 - https://h10.me/istanbul Amazon Ads Korea Event - https://h10.me/adskorea Tech Partner Day Tokyo 2025 - https://h10.me/tokyo

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#664 - All about the Amazon Ships In Product Packaging Program

Play Episode Listen Later May 10, 2025 30:17

Amazon shares how its SIPP program helps sellers cut FBA fees and boost sustainability through more innovative packaging. Learn how to save costs and improve customer experience. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Join us for an insightful discussion on Amazon's Ships in Product Packaging (SIPP) program, where we explore the intersection of cost efficiency and environmental sustainability. Our special guest, Kirsten Freiheit, who leads the North American Division for Selling Partner Engagement for Sustainable Packaging at Amazon, shares her expertise and passion for innovative packaging solutions. Listen in as we discuss how the SIPP program not only helps sellers reduce fees by optimizing packaging but also enhances brand value and aligns with Amazon's goals of fast, efficient, and environmentally conscious delivery. Discover the sustainability benefits of Amazon's SIPP program as we highlight its positive impact on sellers and customers. Brands like Cool Life are leveraging sustainable practices to boost sales. Kirsten shares creative examples of custom packaging, such as reversible boxes and cat playhouses, that enhance the customer experience. We also discuss the program's success in reducing packaging waste and eliminating single-use plastics, which represents a significant step towards combining sustainability with efficient brand representation. Streamlining enrollments in the SIPP program is another key topic, focusing on enhancing the Seller Central portal through product family groupings and portfolio analysis. Kirsten explains how these tools simplify the process of managing ASINs, making it easier for sellers to participate in the program. We also touch on testing requirements for e-commerce fulfillment and the importance of securing packaging to prevent damage. This conversation underscores the SIPP program's role in fostering innovation and excellence in sustainable packaging, all while maintaining a strong connection to Amazon's broader mission. Learn More About Amazon's Ships in Product Packaging Program: Amazon Packaging: https://www.amazon-packaging.com/sellers Seller Central SIPP enrollment page: https://sellercentral.amazon.com/sipp-enrollment In episode 664 of the Serious Sellers Podcast, Bradley and Kirsten discuss: 00:00 - Amazon's SIPP Program 01:53 - Amazon Background and Sustainable Packaging Program 07:15 - What is the Ships in Product Packaging Program by Amazon? 13:51 - Sustainability Benefits of SIPP 17:00 - Innovative Packaging Enhances Customer Experience 19:33 - Enhancements and Benefits of this Program 20:06 - Streamlining Enrollments in the SIPP Program 27:53 - Amazon's Sustainable Cost-Saving Program

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#663 – Temu Halts Chinese Shipments, Temu and Shein Boost EU Advertising, & Amazon Reports on Tariff Price Changes | Weekly Buzz 5/7/25

Play Episode Listen Later May 7, 2025 21:33

Temu is halting shipments from China and Amazon is reporting on pricing changes on the platform due to the tariffs. This and more on this week's episode of the Weekly Buzz! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Temu halts shipments from China to US, shifts to selling from American warehouses https://www.usatoday.com/story/money/2025/05/05/temu-us-china-shipments/83456690007/ Shein, Temu ramp up advertising in UK and France as US tariffs hit https://www.reuters.com/business/media-telecom/shein-temu-ramp-up-advertising-uk-france-us-tariffs-hit-2025-05-05/ Amazon addresses tariffs, fulfillment as it reports Q1 sales growth https://www.digitalcommerce360.com/article/amazon-sales/ Introducing Amazon Haul – thousands of products for £20 or less, with the majority under £10 https://www.aboutamazon.co.uk/news/retail/amazon-haul-uk-affordable-products TikTok Shares Data on IP Detection and Shopping Safety https://www.socialmediatoday.com/news/tiktok-shopping-safety-ip-protection-report/747077/ How to use Prime Video's new 'Shop the Show' feature to discover products from your favorite series, movies, and live sports https://www.aboutamazon.com/news/entertainment/shop-the-show-mobile-shopping-prime-video Generate brand names with Amazon's new AI tool https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSDVDRVVaNllNSDJWUlRa Road to Walmart's Open Call 2025 https://corporate.walmart.com/suppliers/investing-in-american-jobs/events/annual-open-call/open-call-2025 his episode is packed with actionable insights, including Helium 10 training tips from Bradley and Shivali. Plus, we present our all-new tariff hub—a one-stop resource for navigating the complexities of international trade. Whether you're an e-commerce veteran or a newcomer, these updates are invaluable in shaping your strategy. Tune in for an engaging session packed with strategic insights and valuable updates for sellers at every level in the e-commerce world. In this episode of the Weekly Buzz by Helium 10, Carrie covers: 00:50 - Temu Halts Shipments from China 03:50 - Shein and Temu Increase EU Advertising 05:47 - Amazon Reports Tariff Impact 08:45 - Amazon Haul UK 09:40 - TikTok Protecting IP 11:37 - Amazon Shop the Show 13:08 - New Amazon AI Tool 13:57 - Road to Open Call 15:43 - Training Tip #1: Child ASIN Sales Estimates 17:52 - Training Tip #2: Filter Amazon Brand Analytics Keywords 20:46 - Helium 10 Tariff Hub - h10.me/tariffhub

#662 - Helium 10 Amazon Chrome Extension Masterclass Part 1

Play Episode Listen Later May 3, 2025 32:33

This episode is part one of this two-part seller strategy masterclass that shows how to find product opportunities, keyword research, and spy on competitors using Helium 10's Chrome Extension. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Could the Helium 10 Chrome Extension be the secret weapon in your Amazon selling arsenal? In this episode, Carrie Miller joins us to unveil the transformative potential of this powerful tool for sellers at every level. With features like the Xray tool and ASIN Grabber, you can discover how to analyze sales, target PPC campaigns, and track competitor inventory with ease. Carrie shares her expertise, shedding light on identifying product opportunities and gaining insights into competitor strategies across platforms such as Amazon, eBay, Etsy, and Shopify. Explore advanced strategies for product analysis and competition monitoring with us. Learn how to leverage competitor inventory levels and keyword density analysis to uncover gaps in the market and optimize your product listings. We dive into the significance of understanding product variations, seller strategies, and fulfillment methods to enhance your marketplace positioning. Plus, we provide practical advice on utilizing tools like Helium 10 Alerts to stay ahead of the competition and maximize profitability. Our conversation also highlights the importance of optimizing product packaging, especially for those using Fulfillment by Amazon (FBA). Discover how small changes in packaging dimensions can significantly impact your profit margins and learn how to assess costs accurately using the Profitability Calculator. Whether you're a beginner or an advanced seller, this Helium 10 Chrome Extension masterclass offers invaluable insights into boosting your sales, optimizing advertising efforts, and much more. Don't miss the opportunity to elevate your Amazon business with these strategic tools and techniques. In episode 662 of the Serious Sellers Podcast, Carrie talks about: 00:00 - Seller Strategy Masterclass on Helium 10 Chrome Extension 00:29 - Leveraging Amazon With Chrome Extension 04:39 - Supplier Finder Chrome Extension Analysis 07:34 - Analyzing Product Demand and Competition 12:25 - Marketplace Analysis for Amazon Listings 15:06 - Product Analysis Strategies for Amazon 19:46 - Pricing History and Stock Monitoring 22:18 - Maximizing Profitability Through Packaging 23:44 - Amazon Profitability Calculator for TikTok Shop 28:58 - Product Bundle Strategy for Increased Sales 31:25 - Chrome Extension Masterclass Part Two

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#661 – Amazon BLOCKING FBA Shipments? and New Tariff Calculator | Weekly Buzz 4/30/25

Play Episode Listen Later Apr 30, 2025 28:17

You might not be able to send inventory to FBA next month. Tariff surcharges could appear on Amazon listings, and TikTok Shop expands again. All this buzzing news and more! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon Slashes Your FBA Capacity! https://sellercentral.amazon.com/inventory-storage/storage-request/limit-increase Create deals for Amazon Pet Day https://sell.amazon.com/blog/announcements/pet-day Amazon denies plans to list tariff prices after President Trump calls Jeff Bezos to object https://www.usatoday.com/story/news/politics/2025/04/29/amazon-tariff-costs-trump-white-house/83340801007/ Grow With US: How Walmart's New Program Aims To Help Small Businesses Go Big https://corporate.walmart.com/news/2025/04/29/grow-with-us-how-walmarts-new-program-aims-to-help-small-businesses-go-big France urges fees on cheap e-commerce parcels in EU https://uk.finance.yahoo.com/news/france-urges-fees-cheap-e-121540875.html Walmart to Offer 3-Hour Delivery to 95% of Americans https://www.pymnts.com/walmart/2025/walmart-to-offer-3-hour-delivery-to-95percent-of-americans/ Exclusive: Some Amazon sellers are pulling out of Prime Day amid Trump tariffs https://www.reuters.com/business/retail-consumer/some-amazon-sellers-are-pulling-out-prime-day-amid-trump-tariffs-2025-04-28/ Walmart, Target resume business with some Chinese factories after tariff-related halt, suppliers say https://edition.cnn.com/2025/04/29/business/walmart-target-chinese-orders-tariffs-hnk-intl/index.html TikTok to enter Japan's e-commerce industry, Nikkei reports https://www.reuters.com/world/china/tiktok-enter-japan-e-commerce-nikkei-reports-2025-04-26/ Did you know Helium 10 has a forum? While our Facebook group gets more traffic, we want to grow the forum community too! It's a great place to ask questions and join discussions about e-commerce, Amazon strategies, and more. Remember, it's not for Helium 10 customer support—that's available 24/7 through our website. To participate, sign in to your Helium 10 account and head to forum.helium10.com. Helium 10 has rolled out several powerful new features this week, starting with the brand-new Tariff Analyzer tool in Profits. This feature gives sellers a detailed breakdown of how tariffs impact their net profits on a product-by-product basis. By inputting the country of origin and cost of goods sold (COGS), users can instantly see pre- and post-tariff profit margins, estimate the price adjustments needed to maintain margins, and even compare how switching manufacturing to another country, like Vietnam or Uzbekistan, might improve profitability. It's a game-changing tool for sellers looking to stay agile amid rising import costs. Another major upgrade is the expansion of Managed Refund Services, now available to both Platinum and Diamond users. Previously reserved for Diamond subscribers, this service helps Amazon sellers recover funds owed by Amazon due to lost, damaged, or mishandled inventory. Helium 10's team handles the tedious claims process, scanning accounts, filing cases, and staying compliant with Amazon's policies. Sellers only pay a small percentage of successfully recovered funds, making it a zero-risk way to reclaim potentially thousands in lost revenue. On top of that, Helium 10 has added support for Cerebro and Magnet in the Amazon Saudi Arabia marketplace, with built-in translation tools to help sellers understand foreign-language keywords and rank data, opening up new international expansion opportunities easily. Tune in for a wealth of knowledge and strategies to keep your Amazon business thriving.

#660 - Amazon Search Query Performance & Split Testing Workshop

Play Episode Listen Later Apr 26, 2025 40:34

Learn how leveraging Amazon's Search Query Performance data and strategic split testing can drive more sales and potentially earn you thousands in additional revenue. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos What if a slight tweak could skyrocket your Amazon sales? Join us as we unpack the transformative potential of Amazon's Search Query Performance data with our special guest, Destaney Wishon of BTRmedia. Together, we shed light on the often-overlooked metrics like conversion and click-through rates (CTR) that can dramatically boost revenue when optimized. Picture this: a mere 4% increase in conversion rate translates into an additional $1,200 in sales for a $30 product. These insights are as vital as traditional PPC, keyword research, and AI advancements in scaling your Amazon-selling success. Ever wondered how powerful your product images can be in driving sales? We dissect a fascinating case study on a hemp pain cream to reveal how various images impact click rates. By leveraging tools like Helium 10 Audience, powered by PickFu, we gather audience feedback and discuss the importance of regularly updating images to cater to the preferences of specific customer segments. The results highlight the critical role of understanding your target audience and tailoring product presentations to meet their needs for improved market performance. Unlock the secrets of optimizing your product's visibility with search query analysis, even if you don't have access to advanced tools like Helium 10's Search Query Analyzer tool. We guide you through using Amazon's Seller Central to access valuable sales data and discuss strategic optimization of keywords and conversion rates. A real-life example illustrates how focusing on specific keywords, such as "CBD roll on," and boosting ad placements can increase sales. By understanding the relationship between organic rankings and ads, you can make informed decisions that enhance your product's profitability. In episode 660 of the Serious Sellers Podcast, Bradley and Destaney discuss: 00:00 - Leveraging Amazon Data for Sales Growth 00:29 - Amazon Search Query Performance Strategy 06:45 - Optimizing Amazon Images for Increased Sales 08:01 - Impact of Listing Images on Conversion Rate 11:26 - Search Query Performance and Product Optimization 11:50 - Analyzing Amazon Data for Optimization 15:06 - Helium 10 Search Query Analyzer Tool 19:55 - Amazon Search Data Insights 23:19 - Maximizing Amazon Search Query Data 25:00 - Search Grid Performances 30:14 - Keyword Rankings and Sales Optimization 33:03 - Improving Sales Through Search Query Analysis 35:40 - The Power of Organic Ranking 38:51 - Enhancing Product Images for Sales

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#659 – Tariffs Shake eCom: Temu, Shein Hike Prices | Amazon 1P News | TikTok Sales Crash | Weekly Buzz 4/23/25

Play Episode Listen Later Apr 23, 2025 27:11

Temu & Shein hike prices on April 25. Amazon 1P offers more to tariff-hit vendors. TikTok Shop sales dip in US before the de minimis loophole ends. All this and more on this week's Weekly Buzz! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Temu and Shein are increasing prices starting April 25: Here's what shoppers should know https://www.usatoday.com/story/money/2025/04/21/temu-shein-prices-tariffs/83194905007/ Amazon makes urgent move to avoid US-China trade war impact https://www.thestreet.com/retail/amazon-makes-urgent-move-to-avoid-us-china-trade-war-impact TikTok Shop's sales in US plunge as Trump's tariffs hit Chinese imports https://www.msn.com/en-xl/news/other/tiktok-shop-s-sales-in-us-plunge-as-trump-s-tariffs-hit-chinese-imports/ar-AA1D3hzz OpenAI and Shopify poised for partnership as ChatGPT adds in-chat shopping https://www.testingcatalog.com/openai-and-shopify-poised-for-partnership-as-chatgpt-adds-in-chat-shopping/ Walmart makes nationwide delivery change https://www.al.com/news/2025/04/walmart-makes-nationwide-delivery-change.html Amazon 2025 Force for Good application is open! https://sell.amazon.com/blog/force-for-good Maximize Impact with Amazon DSP bid adjustments https://advertising.amazon.com/en-us/resources/whats-new/maximize-impact-with-amazon-dsp-bid-adjustments/ Cargo freight forwarding services made easy with Amazon Freight https://www.aboutamazon.eu/news/transportation/cargo-freight-forwarding-services-made-easy-with-amazon-freight Lastly, we deep dive into tools that could redefine your selling strategy. Meet the Influencer Finder, a groundbreaking feature for Helium 10 users, simplifying how sellers can discover and collaborate with influencers. Plus, Helium 10's historical Cerebro tool is empowering sellers to mine past keyword data, uncovering trends that can inform future product launches and optimizations. This episode is packed with actionable strategies that are bound to sharpen your competitive edge in the ever-evolving e-commerce landscape. Don't miss these essential insights to stay ahead and seize new opportunities! In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:49 - Tariffs Trigger Prices 03:07 - Amazon Absorbs Tariffs 05:13 - Forced Seller Discounts 06:58 - TikTok Sales Slide 08:40- Chatbot Becomes Store 10:40 - Faster Walmart Delivery 11:50 - Get Featured on Amazon 12:51 - Smarter Ad Bidding 14:02 - Freight Goes Global 14:50 - Helium 10 New Feature Alerts 21:01 - Strategy of the Week: Cerebro Historical Trends

SSP #658 - Amazon Launch Without PPC or AI?

Play Episode Listen Later Apr 19, 2025 35:22

Discover a powerful, rarely used strategy to gain customer insights for product launches—no PPC, no need to look at reviews, and possibly more effective than AI tool insights. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Join us for an enlightening episode where we sit down with the extraordinary Izabela Hamilton of Rank Bell. Izabela shares her unique approach to gaining valuable customer insights without relying on PPC or traditional reviews. She opens up about her personal journey over the past couple of years, highlighting the importance of taking time off to focus on personal growth and wellness. This candid conversation emphasizes the significance of listening to our bodies and the universe, recognizing when to step back to recharge and come back stronger. Listen in as we explore the shifting landscape of Amazon's product ranking, focusing on authentic and customer-centric strategies. Izabela and Bradley discuss how brands are moving away from manipulated tactics and embracing the power of understanding shopper perspectives. With Helium 10 and RankBell, brands can now predict customer preferences more accurately and ensure their products earn their spot on page one. The episode highlights the importance of aligning products with customer needs and how a holistic approach to ranking can lead to significant revenue without heavy reliance on ads. Lastly, we dive into the power of customer feedback in product improvement, illustrated by a client's journey in overcoming design challenges with an anti-aging red light mask. By conducting thorough pre-launch testing and addressing issues early, brands can ensure product success and customer satisfaction. We also explore strategies for creating compelling Amazon listings and the unique opportunities for new brands to compete with established ones in the evolving online shopping landscape. Don't miss this episode packed with insights on adapting to changes, leveraging AI tools, and proactively meeting customer needs for long-term success. In episode 658 of the Serious Sellers Podcast, Bradley and Izabela discuss: 00:00 - Customer Insights Without Reviews or PPC 07:00 - Customer-Centric Ranking Strategies for Amazon 12:23 - Brand Optimization and Marketing Strategies 15:22 - Customer Feedback for Product Improvement 18:27 - Product Testing and Feedback Loop 22:30 - Customer-Centric Approach in Entrepreneurship 23:25 - RankBell Client's Amazon Success Story 25:14 - Amazon's Future in Search and Advertising 30:20 - Audit Your Listings for Longevity 34:46 - Customer Feedback and Competitor Insights

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#657 – Amazon Vine Hack Killed? & Massive Tariff Repercussions | Weekly Buzz 4/16/25

Play Episode Listen Later Apr 16, 2025 24:09

A popular Amazon Vine hack was just killed by Amazon. Tariffs are causing lots of changes on most E-commerce marketplaces, a special workshop for Amazon Search Query Performance. These buzzing stories and more on this episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Clarification of Amazon Vine review policy https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHU1NZVlVHVEhDUTZYR01L Report: Amazon Cancels Orders From ‘Multiple Vendors' After Tariffs Announcement https://www.pymnts.com/amazon/2025/amazon-cancels-orders-from-multiple-vendors-after-tariffs-announcement/ Shein and Temu Face Massive Roadblock With New Package Duties https://www.pymnts.com/news/retail/2025/shein-and-temu-face-massive-roadblock-with-new-package-duties/ Temu pulls its U.S. Google Shopping ads https://searchengineland.com/temu-pulls-us-google-shopping-ads-454260 TikTok Shop flags US risks, promotes EU market as Trump triples tariffs on small parcels https://www.scmp.com/tech/tech-trends/article/3305864/tiktok-shop-flags-us-risks-promotes-eu-market-trump-triples-tariffs-small-parcels Amazon launches inbound-only LTL service https://www.freightwaves.com/news/amazon-launches-inbound-only-ltl-service Sponsored Display updates all existing campaign to optimize for Conversion opportunities https://advertising.amazon.com/en-us/resources/whats-new/sponsored-display-reach-and-page-visit-campaign/ The most valuable datapoint that Amazon has ever given sellers is their Search Query Performance reports! Join Bradley + Destaney Monday at 11AM for a workshop to learn about how this data can grow your business. h10.me/sqptraining We wrap up with exciting updates from Helium 10, featuring new tools and features like the translation feature in X-Ray Keywords and a Helium 10 widget for bestseller pages. Listen in as we provide actionable strategies for sellers to optimize their Amazon presence using Helium 10's latest offerings, including understanding the crucial difference between indexing and ranking. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:01 - Amazon Vine Hack Dead? 04:35 - Amazon Tariff Repercussions 06:46 - Temu/Shein Tariff Repercussions 10:56 - TikTok Tariff Repercussions 13:02 - Amazon LTL Freight 14:56 - Sponsored Display Update 15:45 - SQP Workshop - h10.me/sqptraining 17:16 - Helium 10 New Feature Alerts 20:05 - Strategy of the Week: Index Checker

#656 - How to Rank Faster with Amazon PPC

Play Episode Listen Later Apr 12, 2025 41:51

In this episode, we've got two expert guests on our TACoS Tuesday advertising show. We're going to talk a lot about how to rank when you're launching with PPC and some advanced forms of advertising, such as sponsor display. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Join us for an insightful episode featuring Marcel Marculescu, the CEO of IntelliRank. From his early days in Romania crafting browser-based games to becoming a cornerstone in the Amazon selling community, Marcel's journey is a testament to his entrepreneurial spirit. We unpack his expertise in Amazon ranking and advertising, examining the evolution of strategies for product launches and the importance of a harmonious blend of organic methods and PPC advertising. Our conversation ventures into the world of Amazon keywords, where Marcel sheds light on the power of targeting long-tail keywords. We explore how user-generated content, like reviews and Amazon Posts, can amplify product visibility — especially crucial during the initial stages of a product's life. Marcel also emphasizes the significance of testing product listings through Amazon experiments, providing a fresh perspective on customer insights versus personal biases. The essence of community comes to life as we discuss Amazing Days in Bulgaria, fostering a vibrant network for Amazon sellers in the region. In the realm of advertising, we have Vincenzo Toscano, CEO of Ecomcy live in the Amazon Ads booth in Prosper Show to share advanced techniques for harnessing Amazon's Sponsored Display ads and audience targeting. We discuss isolating campaigns to refine bidding strategies, and an innovative approach using Helium 10's Black Box tool to focus on complementary products. The episode wraps up with the undeniable value of seller networking and community events like Amazon Accelerate, highlighting how these connections fuel both personal and professional growth in the ever-evolving e-commerce landscape. In episode 656 of the Serious Sellers Podcast, Bradley, Marcel, and Vincenzo discuss: 00:30 - Amazon Advertising Strategies for Ranking 04:08 - Romanians Dominating Ranking Companies 08:18 - Amazon PPC for New Products 11:55 - Optimizing Amazon Keywords and Strategies 12:40 - Leveraging Amazon Post for Visibility 18:51 - Europe Event Travel Opportunity 22:28 - Amazon Advertising Strategies Beyond Basics 27:16 - Maximizing Amazon Advertising With Basket Analysis 32:32 - Global Amazon Advertising Strategy Insights 34:05 - Helium 10 Ads Strategy and Growth 36:42 - Global Marketplace Advertising Strategies 41:04 - Amazon Seller Networking Value

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#655 – 104% TARIFFS??!! and Amazon "Buy For ME" AI | Weekly Buzz 4/9/25

Play Episode Listen Later Apr 9, 2025 23:26

Trump just imposed a 104% tariff on Chinese imports. The de minimis loophole will officially close next month, and Amazon quietly rolled out a beta feature that lets its AI shop off of Amazon using your account. This and more buzzing news are on this week's episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Trump officially raises retaliatory tariffs against China – including 90% fee on cheap goods from US adversary https://nypost.com/2025/04/08/us-news/trump-officially-raises-retaliatory-tariffs-against-china/ The LATEST UPDATE is just hours after the 104% tariffs took effect and this video was filmed. President Trump announced a surprise three-month (90-day) pause on all reciprocal tariffs—except those on China, which have now increased to 125%. While global markets are surging on the news, note that the harsher penalties on Chinese imports remain in full force. We recommend sellers keep a close, watchful eye as news develops. Trump's 'reciprocal' tariffs plan kicks in; China vows again to impose countermeasures https://www.cnbc.com/2025/04/08/trump-tariffs-live-updates-stock-market-china.html Amazon's new 'Buy for Me' feature helps customers find and buy products from other brands' sites https://www.aboutamazon.com/news/retail/amazon-shopping-app-buy-for-me-brands Amazon is already changing its ultra-cheap Temu copycat https://www.theverge.com/news/645465/amazon-haul-temu-ultra-cheap-tariffs-trump Walmart+ Goes All-In With Week of Exclusive Member Benefit Savings for Walmart+ Week https://corporate.walmart.com/news/2025/04/08/walmart-plus-goes-all-in-with-week-of-exclusive-member-benefit-saving-for-walmart-plus-week Temu partners with DHL for local-to-local in Europe https://ecommercenews.eu/temu-partners-with-dhl-for-local-to-local-in-europe/ TikTok bidders pile up as deadline looms with Amazon, OnlyFans founder in mix https://www.reuters.com/markets/deals/amazon-has-bid-buy-tiktok-new-york-times-reports-2025-04-02/ Save the date for Amazon Accelerate, September 16–18 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUTlBOUJXUEhHQTlQWENE Best Buy launches creator platform with shoppable storefronts https://chainstoreage.com/best-buy-launches-creator-platform-shoppable-storefronts Helium 10 just released a powerful new feature for influencers using the Chrome extension. By navigating to your Orders page and selecting the Influencers tab, you'll see a history scanner that breaks down all your past purchases, showing which listings include your videos—categorized by top, bottom, both, or none. It also displays key performance metrics like onsite/offsite commissions, 30-day revenue, and carousel saturation, helping you track what's working without leaving the page. Helium 10's Cerebro is the only reverse ASIN tool that shows all seven pages of Amazon search results—covering all 306 organic and 110 sponsored positions—so you never miss keyword shifts due to Amazon's search shuffle. In addition to comprehensive keyword tracking, Cerebro uniquely reveals where a product appears in sponsored brand ads, video ads, and Amazon-specific widgets like “Amazon's Choice,” giving sellers unmatched insight for competitive targeting. Join us for insights on these pivotal developments shaping the future of trade and e-commerce. In this episode of the Weekly Buzz by Helium 10, Shivali covers: 00:48 - 104% TARIFFS? 02:40 - Loophole Slammed Shut 05:31 - Amazon's Buy For Me AI 08:57 - Haul Gets a Makeover 10:41 - Walmart+ Week Returns 12:29 - Temu Eyes Europe 13:39 - Amazon Wants TikTok? 15:26 - Accelerate 2025 Confirmed 16:44 - Best Buy Goes Creator 18:09 - Helium 10 New Feature Alerts 20:13 - Strategy of the Week

#654 - Sourcing & Tariff Tips for Amazon Sellers

Play Episode Listen Later Apr 5, 2025 37:10

Kian Golzari returns for a record 6th time on SSP to share sourcing tips, tariff strategies for 2025, Canton Fair insights, & stories of custom iPhones for Real Madrid stars! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos World-renowned expert Kian Golzari makes history with his sixth appearance on our show, bringing unparalleled insights into the world of product sourcing and development. Discover his journey of delivering custom gold iPhones to Real Madrid's soccer icons, and explore innovative strategies to navigate the tariffs landscape in 2025. Kian offers a rare glimpse into the Canton Fair's pivotal role in global supply chains and extends a special opportunity for our listeners to connect with his personal sourcing agent in China, alongside a complimentary one-on-one call with him. Listeners are in for a treat as we explore the importance of self-care amid the entrepreneurial hustle. Kian shares his commitment to fitness through cold baths and workouts. We dive into the world of functional strength and endurance with events like Hyrox and embark on travel tales from the scenic landscapes of Wales to the cultural vibrancy of Scotland. Navigating the complexities of global sourcing and evolving tariffs becomes a breeze with our comprehensive guide, spotlighting platforms like Alibaba and the strategic "China plus one" approach. Kian shares his wisdom on building strong supplier relationships and leveraging the Canton Fair for direct connections with industry leaders. Embrace the future of product development as we discuss the role of AI, while reminding listeners of the irreplaceable value of human judgment in selecting the right factories. This episode promises a wealth of knowledge and inspiration for anyone in the e-commerce landscape. In episode 654 of the Serious Sellers Podcast, Bradley and Kian discuss: 00:00 - Expert on Product Sourcing and Development 01:56 - Connections With Global Superstars in Sports 06:01 - Discussing Hobbies, Travel, and Tariffs 16:35 - Navigating Global Sourcing and Tariffs 19:34 - Strategies for Beating Tariffs in 2025 20:45 - Navigating Canton Fair and Sourcing Strategies 24:09 - Traveling to China on a Budget 26:32 - Product Sourcing with AI Innovation 31:15 - Issues and Innovations in Product Development 32:30 - Amazon Conference, Summit Collaboration, Sourcing

Weekly Buzz 4/4/25: Big Tariff Trouble?!

Play Episode Listen Later Apr 4, 2025 20:19

The new tariffs announced this week have Amazon sellers up in arms. In this episode, Bradley will show you some numbers on why it might not be as bad as you think and things that you can do to keep your profitability and avoid issues on Amazon. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Can a new set of tariffs reshape the landscape for Amazon sellers, potentially leveling the playing field and offering unexpected opportunities? Join us as we explore this complex and rapidly evolving situation, where countries like China, the EU, and Vietnam are hit with varying rates, and the de minimis loophole is no more. As sellers grapple with these changes, we highlight the need for strategic approaches to maintain profitability, such as re-evaluating HS codes and collaborating closely with suppliers and freight forwarders. Listen in to hear insights from our community, who are finding ways to stay resilient amidst the upheaval. Let's break down how these tariffs are impacting product pricing and profit margins, using real-world scenarios to illuminate the path forward. From a $10 item to a $25 item, we reveal the calculations needed to keep your business thriving despite increased production costs. The message is one of optimism and adaptability—while the road may be bumpy, it's not the end. Embrace this opportunity to reflect, adjust, and strategize, ensuring your business not only survives but thrives in these challenging economic times. Tune in and become part of our community navigating this journey together. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:00 - New Tariffs' Impact on Amazon and E-commerce Sellers 04:36 - Navigating Tariffs as Amazon Sellers 08:07 - Navigating Tariff Impact on Profitability 12:48 - Maximizing Cost Savings in International Trade 19:51 - Global Tariff Impact and Adaptation

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# 653 – New AI Amazon Search, Prime Day Deals Details, and AI Images for E-commerce Sellers | Weekly Buzz 4/2/25

Play Episode Listen Later Apr 2, 2025 19:38

This week on The Weekly Buzz: Amazon's new AI helps shoppers find products by interest, Prime Day deal details revealed, and how AI images are reshaping e-commerce. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon's AI-powered ‘Interests' feature automatically finds new products that match your passions and hobbies https://www.aboutamazon.com/news/retail/artificial-intelligence-amazon-features-interest Get ready for Prime Day: Deal scheduling is now open for our longest US Prime Day event ever https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUDNTNVRVU05QWUJITUJN Walmart Seller Summit 2025 https://www.walmartmarketplacesellersummit.com/event/adb13902-f010-48fe-96c0-64f9d165dba5/welcome Drive business-to-business growth with new Business Price action panel https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWFpCWVRQSkJIRU5ERlk1 Major Temu move announced for millions of Australian businesses from today https://au.finance.yahoo.com/news/major-temu-move-announced-for-millions-of-australian-businesses-from-today-211318441.html Then, we explore the latest updates from Helium 10, with Shivali Patel introducing four new feature alerts. The search query analyzer now supports multiple marketplaces and offers the ability to save filter presets for efficient business management. Integration with Helium 10 Ads allows for enhanced PPC metrics visibility. Lastly, the product launchpad tool is enhanced with adjustable rules, enabling users to tailor the tool to better fit their business strategies and preferences. This week's strategy highlights Helium 10's new Search Query Analyzer tool, which simplifies filtering and analyzing Amazon search query data. Unlike Seller Central, this tool allows users to compare multiple products, track high-converting keywords, and assess conversion rates against market averages. Additionally, Bradley Sutton will be speaking at two upcoming conferences: Amazon Business Know-How in Warsaw, Poland (April 24-25) and Amazing Days Summit in Sofia, Bulgaria (April 25). In this episode of the Weekly Buzz by Helium 10, Carrie covers: 00:54 - Amazon's AI Interest Feature 02:54 - Schedule Prime Day Deals Now 06:00 - Walmart Seller Summit 2025 06:56 - AI Images 09:20 - New B2B Price Panel 10:36 - Temu Open to Australian Sellers 11:03 - Helium 10 New Feature Alerts 16:04 - Strategy Of The Week: Search Query Analyzer Data Imports

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#652 - Strategies from 10 E-Commerce Pros!

Play Episode Listen Later Mar 29, 2025 36:26

Live from the Prosper Show! Get top strategies, tips, and discover a marketplace you never considered selling on. Tune in for expert insights and game-changing advice! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Join us as we bring you a special podcast recording from the Prosper Show in Las Vegas, where we sit down with multiple guests starting with Michael Shaffa, an accomplished Amazon seller who has transformed his company's e-commerce strategy. Michael shares his journey from selling only a few units per month to achieving $1.2 million in annual sales. Learn how his team harnessed tools like Helium 10 and strategies such as keyword indexing and the Maldives Honeymoon launch strategy to find success. Michael's story underscores the significance of understanding your target market and adapting your strategies, shifting focus from a general audience to a specialized niche, and leveraging graphic design to create engaging authentic content. We also explore the role of AI in revolutionizing various aspects of Amazon selling with Kevin King. Discover how AI agents transform customer service, PPC, and product sourcing, potentially automating significant portions of an Amazon seller's business. As the industry evolves, these technologies promise significant advancements. Additionally, the episode touches on the psychology of marketing and its impact on sales strategies. At the Prosper Show, we spoke with Vivian Sun, head of business development at Shein Marketplace, about their expanding platform. While Shein is widely known as a D2C fashion brand, it has been developing a marketplace over the past two years, inviting local sellers to offer products beyond clothing. Shein Marketplace now supports a wide range of categories, including beauty, home goods, electronics, and even food and supplements. With a flat 10% fees and flexible fulfillment options, including self-shipping and Amazon MCF, sellers have multiple ways to operate. Interested sellers can sign up through the Shein Marketplace website or connect with Vivian (Wenjia Sun) and her team via LinkedIn. Finally, we explore effective bidding strategies and the importance of brand awareness in advertising campaigns. With insights from industry veterans, including Bojan Gajic, former CEO and CTO of Helium 10 and now CEO at Avask. You'll learn the benefits of low bids and branding campaigns. The episode also introduces an upcoming initiative called "Expansion Ticket," designed to guide sellers in expanding their businesses internationally. As we navigate these strategies and innovations, we emphasize the importance of leveraging expertise and existing knowledge to grow in the competitive e-commerce landscape. In episode 652 of the Serious Sellers Podcast, Bradley and his guests discuss: 00:00 - Amazon Seller Strategies at Prosper Show 05:53 - Smart Showdown 06:27 - AI Agents and Shein Marketplace Expansion 17:28 - Amazon Success Strategies With Lem Turner 17:59 - Amazon Brand Strategies and Advertising Success 25:28 - Amazon Expansion Strategies for Growth 30:35 - Amazon Seller Success Story 35:35 - Keyword Research and UGC Impact

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#651 – ANOTHER Amazon Fee Increase? and Big Spring Sale Live | Weekly Buzz 3/25/25

Play Episode Listen Later Mar 25, 2025 27:59

Amazon is raising fees again. The Amazon big spring sale is now live. These buzzing stories and more on today's episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon is making it easier to try using deals and coupons to create additional demand for your products https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHM0EyTUgyRjQ1S1lZRzY2 Amazon's Big Spring Sale 2025 starts March 25 https://www.aboutamazon.com/news/retail/amazon-big-spring-sale-2025 AI startup Perplexity confirms interest to buy TikTok https://techxplore.com/news/2025-03-ai-startup-perplexity-buy-tiktok.html Catch Bradley Sutton at the Prosper Show! https://www.linkedin.com/posts/h10bradley_see-you-guys-at-prosper-this-week-here-activity-7310218411182026752-m4Al? For our new feature alerts, Helium 10 has introduced two highly requested features in Blackbox. The first caters to wholesale and arbitrage sellers, allowing them to search products using UPC, EAN, or GTIN codes, even by uploading bulk lists of 200–300+ identifiers. This streamlines the process of evaluating wholesale opportunities by quickly identifying which products are on Amazon and their estimated sales. The second feature is designed for Amazon influencers, enabling them to find high-ROI products for video content. By switching to “Influencer Mode,” users can filter products by category, price range, reviews, and the number of videos in the carousel, helping them identify listings where they have a strong chance of earning commissions. Lastly, our strategy of the week features Helium 10's Keyword Sales Estimate feature, which goes beyond search volume to show the actual sales estimates a keyword generates. This helps sellers prioritize high-converting keywords instead of just high-traffic ones, ultimately improving ad efficiency and product targeting. For instance, while two keywords may have similar search volumes, one might convert at a much higher rate due to buyer intent. This level of insight, exclusive to Helium 10, ensures sellers focus on terms that drive actual sales. If you're headed to the Prosper Show in Las Vegas, don't miss out on the chance to meet us and share your story—there might even be a spot for you on the Serious Sellers Podcast! In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:38 - Coupons/Deals Skyrocket? 17:25 - Big Spring Sale 18:31 - TikTok Buyer? 19:31 - Prosper Show 20:22 - Helium 10 New Feature Alerts 24:24 - Strategy of the week: Keyword Sales Estimates

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#650 - Launching New Products with Amazon Ads

Play Episode Listen Later Mar 22, 2025 52:17

Ready to launch your Amazon product? In this episode, we discuss the essentials of optimizing your listings and the best ad strategies for driving more sales immediately. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Join us in our monthly TACoS Tuesday episode, as we explore the essentials of launching Amazon products, featuring expert insights from Destaney Wishon. We start by discussing how to make your product retail-ready, emphasizing the importance of indexing your listing for the right keywords to drive sales. From match types and targeting to effective keyword research methods often overlooked by sellers, we cover fundamental Amazon advertising strategies for 2025. With Destaney's extensive expertise in Amazon PPC and Bradley Sutton's experience launching over 600 products, they provide valuable guidance for both new and seasoned Amazon sellers. Listen in as they navigate the ever-changing landscape of Amazon advertising. They recount the evolution of strategies from two-step URLs and giveaways to modern methods that are currently non-compliant with Amazon's TOS. By sharing Bradley's recent success story of achieving top keyword rankings within three weeks, they provide practical insights into adapting to market dynamics while leveraging core strategies for sustained success. They also focused on optimizing keywords for seasonal products, using mason jars as an example to illustrate the need for specificity in targeting audiences and identifying seasonal trends and opportunity keywords. Finally, let's tackle the art of optimizing Amazon PPC strategies, focusing on understanding customer feedback and incorporating emotional touchpoints into product listings. They discuss bid management strategies, the importance of balancing profitability and scalability, and how successful bidding can enhance organic ranking. Additionally, they cover the significance of tailoring marketing strategies to fit specific product niches and maintaining brand loyalty amidst the shift from organic to paid search on Amazon. Throughout the episode, we aim to equip you with actionable insights and strategies to boost your product's visibility and success on Amazon. In episode 650 of the Serious Sellers Podcast, Bradley and Destaney discuss: 00:02 - Amazon Advertising Launch Strategies Workshop 01:22 - Navigating Amazon's Ever-Changing Advertising Landscape 10:08 - Optimizing Keywords for Seasonal Products 13:12 - Keyword Research Using Helium 10 18:41 - Optimizing Amazon Advertising Strategy 24:49 - Importance of Keyword Research in Advertising 26:52 - Effective Bid Management for Targeting Types 28:50 - Finding Balance in Amazon Bid Management 35:37 - Bid Management for Sales and ACoS 38:23 - Mastering Amazon Bidding Strategy 45:41 - Discussion on Algorithmic Love and Relaunch

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#649 – Amazon Spring Deal Days & New Search Query Performance Tool | Weekly Buzz 3/19/25

Play Episode Listen Later Mar 19, 2025 28:26

Upcoming spring day events, Amazon ads integrating with Adobe Photoshop, and Walmart's got an AI guy of its own. These and more buzzing news on this week's episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon, Walmart to host spring savings events https://chainstoreage.com/amazon-walmart-host-spring-savings-events Amazon Spring Deal Days 2025 is coming March 25-31 https://www.aboutamazon.eu/news/retail/amazon-spring-deal-days-2025-is-coming-march-25-31 Prepare for Prime Day: Send your inventory to AWD by May 15 https://sell.amazon.com/blog/awd-prime-day-prep New Product: Exciting news from the AdobeSummit! Amazon Ads announced it's expanding your creative possibilities through a new partnership with Adobe Photoshop and Adobe Express. Soon, you'll be able to access your Amazon Creative Assets library and leverage our pre-moderation capabilities directly within these Adobe tools. Via Jeff Cohen on LinkedIn Walmart Develops GenAI-Powered Assistant for Walmart Merchants https://corporate.walmart.com/news/2025/03/18/walmart-develops-genai-powered-assistant-for-walmart-merchants Amazon launches Amazon.ie in Ireland https://www.aboutamazon.com/news/retail/amazon-ireland Request to remove meltable FBA inventory by April 15, 2025 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUTZGWExSWUhXUlhFWEFV Forever 21 store closures accelerated by competition from Shein and Temu https://www.foxbusiness.com/retail/forever-21-store-closures-accelerated-competition-from-shein-temu Join the TikTok Shop Sellers Group by Helium 10 - https://h10.me/tiktokgroup Enhance your competitive edge with Helium 10's new powerful tool, the Search Query Performance Analyzer, offering an in-depth look into Amazon's SQP data and more. Discover how monitoring keyword fluctuations inside Cerebro, such as with "emo decor" and "coffin decor," can be pivotal in maintaining or boosting sales momentum. By understanding the link between keyword trends and sales, you'll gain invaluable insights for forecasting and strategy adjustments, ensuring you stay ahead in the competitive e-commerce landscape. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:45 - Spring Deal Days 04:42 - Amazon Ads x Adobe 06:28 - Walmart's AI Revolution 07:59 - Amazon Expands to Ireland 10:17 - Meltable Inventory Purge 11:38 - Goodbye Forever 21 13:01 - TikTok Shop Sellers Group by Helium 10 13:39 - Helium 10 New Feature: Search Query Performance Analyzer Tool 23:41 - Strategy of the Week: Cerebro Historical Trend Monthly Comparison

#648 - Is AI Ruining Amazon?

Play Episode Listen Later Mar 15, 2025 35:56

Is AI changing the game on Amazon—for better or worse? Discover the right and wrong ways to leverage AI in e-commerce and how smart strategies could boost your sales by 30% or more! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Is artificial intelligence reshaping Amazon selling for the better or leading it astray? In this episode, we scrutinize the nuanced impact of AI on Amazon sellers, posing the provocative question of whether AI is indeed ruining Amazon. We dive into the labyrinth of AI's potential benefits—boosting sales and streamlining operations—while also exposing the risks of over-reliance on AI without human input and data. As AI tools like ChatGPT become more prevalent in product and keyword searches, we emphasize the crucial role of specialized tools such as Helium 10 in ensuring accuracy and effectiveness. Our discussion highlights the pitfalls and promises of using AI for Amazon keyword and product research. Through real-world examples, we dissect the challenges that arise when relying solely on AI-generated data, underscoring the necessity of feeding AI robust and relevant information. Exploring the risks of AI-written Amazon listings, we stress the importance of informed technology use to achieve optimal results. By illustrating the limits of AI tools in identifying trending products and optimizing listings, we advocate for a balanced approach—melding AI's capabilities with human oversight and specialized data. Finally, we turn our focus to enhancing the synergy between AI and Helium 10 for your Amazon brand's success. Through a case study of a wooden snack organizer, we demonstrate the power of integrating comprehensive data with AI to boost keyword indexing. With insights from Andrew Bell's customized GPT tool, we reveal pathways to even greater performance. We invite listeners to engage in this conversation, sharing their thoughts and experiences on enhancing AI integration to better serve the community's needs. Whether you're a seasoned seller or a curious newbie, this episode offers valuable insights into harnessing AI's power with precision and care. In episode 648 of the Serious Sellers Podcast, Bradley talks about: 00:00 - AI Usage in Amazon Selling 03:44 - AI's Impact on Amazon Sellers 06:56 - Using Amazon Tools for Product Research 12:08 - High Demand Snack Bar Organizer Product 15:09 - Amazon Algorithm Changes and Keyword Indexing 18:50 - Importance of Keywords in Listing 19:09 - Optimizing Amazon Listings With AI 21:57 - Keyword Optimization for Amazon Listings 27:29 - Optimizing Amazon Listings With AI + Helium 10 Data 31:22 - Andrew Bell's GPT Boosts Listing Performance 35:18 - Enhancing AI Integration for Brand Success

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#647 – Remote Fulfillment Credits and Amazon Pricing Hack | Weekly Buzz 3/12/25

Play Episode Listen Later Mar 12, 2025 16:24

Amazon is giving sellers a credit for FBA. Another Chinese marketplace is gaining market share. There's a new way to make money with Helium 10. These buzzing stories & more on this episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. New return credits for Remote Fulfillment with FBA https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWFpKODlZQUhLSjRQRjha How to get free delivery on Amazon https://www.aboutamazon.com/news/retail/amazon-free-delivery New recommended product groups for Ships in Product Packaging program https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSjQ4SkdTRjNWNVlBQUYz TikTok To Integrate More 'Local Services' Into Its US Commerce Push https://www.mediapost.com/publications/article/403951/tiktok-to-integrate-more-local-services-into-its.html Goodbye Amazon and Temu – Aliexpress is ahead of the game in bringing these incredible deals to technology https://eladelantado.com/news/aliexpress-spring-tech-sales-2025/ Plus, we talk about Helium 10's affiliate program, offering lifetime commissions for those who refer new users, and our new Facebook group for Amazon & TikTok influencers to foster community and knowledge sharing. To wrap things up, we highlight the latest features of the Helium 10 Chrome extension, including a new visual search tool that uses images to find similar products on Amazon, enhancing your product research and discovery efforts. Don't miss out on these insights and strategies designed to elevate your e-commerce skills. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:59 - FBA Return Credits 02:35 - FBM Pricing Hack 05:12 - SIPP Program 06:19 - TikTok Local 08:00 - Ali Express 09:15 - Helium 10 Referral Program - h10.me/crushit 10:55 - Influencer FB Group - h10.me/influencerFB 11:49 - Helium 10 New Feature Alerts 13:52 - Strategy of the Week: Child ASIN Variation Sales Performance

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