Podcasts about Tracker

Gold is on a tear, climbing past US$3,600 an ounce and soaring nearly 38% in 2025. This eye-popping rally has investors asking: what’s fueling gold’s surge, what risks lie ahead, and how should portfolios navigate these historic highs? On Wealth Tracker, Hongbin Jeong speaks to Stephanie Leung, Chief Investment Officer, StashAway, to find out more.See omnystudio.com/listener for privacy information.

In this episode of MSP Unplugged, we sit down with Kevin Lancaster from Channel Program to explore a game-changing new tool designed to streamline operations for MSPs — Better Tracker. If you've ever felt overwhelmed by vendor chaos, missed follow-ups, or scattered data, this episode is your wake-up call. Kevin breaks down why traditional tracking systems aren't cutting it anymore and how Better Tracker was built specifically with MSP pain points in mind. From simplifying your vendor stack to reclaiming your time, this conversation delivers actionable insight on taking back control. If you're ready to "get your s#!t together" and upgrade how your MSP runs, don't miss this one. Full Video Podcast Link: https://youtu.be/vgcoywUoM8Q --------------------------------------------------- Connect with us! --------------------------------------------------- MSP Unplugged https://mspunplugged.com/ Paco Lebron from ProdigyTeks  Email: paco@mspunplugged.com Rick Smith from Renactus Technology  Email: rick@mspnplugged.com Corey L Kirkendoll from 5K Technical Services https://linkedin.com/in/coreykirkendoll/ Kevin Lancaster from Better Tracker  https://www.linkedin.com/in/kevinlancaster/

Chinese equities are cheap, volatile, and full of potential, especially with the AI boom reshaping markets. Fullerton Fund Management, together with Da Cheng, has just launched a new fund to capture these opportunities. On Wealth Tracker, Hongbin Jeong speaks to Grace Yeo, Head of Investment, CIO Office, of Fullerton Fund Management, to find out more about where the real growth stories in China lie and how investors can navigate the risks.See omnystudio.com/listener for privacy information.

Send us a textThe wandering mind is both a blessing and a curse - allowing for creativity while often sabotaging our best intentions. In this hilarious, meandering conversation, we explore the countless ways distractions infiltrate our daily lives and how differently each of us responds to them.Tyler confesses his absolute inability to resist dogs, sharing a story about nearly causing a traffic incident in Atlanta just to pet some pups peeking through Mario-themed wall cutouts. Richard admits that when watching TV, he becomes completely unreachable unless you specifically say his name. Meanwhile, retail environments like the Apple Store, Best Buy, and Sam's Club prove to be distraction minefields for everyone.We dive into the psychology behind our personal distraction triggers - from the allure of food that makes us sleepy to the irritation of hearing candy wrappers rustling in movie theaters. The conversation reveals how uniquely individual our distraction patterns are, with each host having their specific kryptonite that immediately derails their attention.The episode takes several unexpected turns, perfectly demonstrating the very topic we're discussing. We're joined by surprise guests, interrupted by an actual dog (which Tyler naturally can't resist), and frequently wander off-topic in ways that showcase how easily the human mind can be pulled in different directions.Before wrapping up, we share our latest entertainment obsessions in our "That's What's Up" segment, including Netflix's "The Old Guard 2," Paramount+'s "Tracker," and Connection Point Worship's new album. So grab your headphones, try to stay focused, and join us for this delightfully scattered exploration of the distracted mind. Just don't blame us if you find yourself checking your phone halfway through! Support the showPlease share and SUBSCRIBE!!!If you are able ... would you help us in becoming a subscriber and helping us get the word out. https://www.buzzsprout.com/1133780/supportThinking about starting a podcast. Check out our affiliate link here.Listen on apple hereFacebook Listen on Spotify here

Demoscene alla riscossa. Il museo dei media obsoleti. Cena a casa Trump. La Svizzera presenta un LLM veramente open. Documenti d'identità nel dark web. Queste e molte altre le notizie tech commentate nella puntata di questa settimana.Dallo studio distribuito di digitalia:Franco Solerio, Michele Di Maio, Francesco FacconiProduttori esecutivi:Joanpiretz, @Pi, Nicola Gabriele Del Popolo, Pierpaolo Taffarello, Francesco Paolo Sileno, Giuseppe Benedetti, Roberto Barison, Arzigogolo, Federico Bruno, Paolo Bernardini, Marco Zambianchi (Astronauticast), Matteo Arrighi, Maurizio Verrone, Arnoud Van Der Giessen, Matteo Faccio, Nicola Carnielli, Manuel Zavatta, Giuliano Arcinotti, Andrea Casarini, Alex Ordiner, Giulio Gabrieli, Stefano Orso, Davide Tinti, Flavio Castro, @Jh4Ckal, Marcello Piliego, Massimo Dalla Motta, @Matiz, Maurizio Galluzzo, Massimiliano Casamento, Adriano Guarino, Christian A Marca, Matteo Masconale, Andrea Scarpellini, Fabrizio Bianchi, Davide Fogliarini, Danilo Sia, Antonio Turdo, Pasquale Maffei, Matteo De Lucia, Davide Corradini, Nicola Pedonese, ma7u, Paolo Lucciola, @Akagrinta, Simone Pignatti, Michele Coiro, Massimo Passerini, Yoandi Herrera, Matteo Carpentieri, Giorgio Beggiora, Christian Fabiani, Massimiliano SaggiaSponsor:Links:Interview with demoscener – 0b5vr | 6octaves2 Minute Deep Acid in StrudelMusic Screeners (1995) | Museum of Obsolete MediaTesla offers $1 trillion to Elon Musk to unleash his robotsTech leaders take turns flattering Trump at White House dinnerMattarella: La Ue non ha mai scatenato un conflitto.Il Regno Unito ha deciso di rinunciare alla backdooorSwitzerland releases an open-weight AI modelLa preistoria digitaleLa Commissione europea multa GoogleGoogle gets to keep Chrome but is barred from exclusive search dealsWhat Will Happen to Google After the Antitrust Ruling?The Browser Company is being acquired by AtlassianHumans are being hired to make AI slop look less sloppyÈ tutto bello o bellissimoThis Company Turns Dashcams into ‘Virtual CCTV Cameras.'WiFi signals can measure heart rateno wearables neededRubate 70 mila scansioni di documenti agli hotelVW introduces monthly subscription to increase car powerGingilli del giorno:Wanderer - self-hosted trail databaseAirTrail - self-hosted flight tracker and statisticsKeygen Music - una libreria di musiche di keygenSupporta Digitalia, diventa produttore esecutivo.

As global biotech investment patterns shift, investors are turning their eyes to Asia-Pacific. While China remains a powerhouse, emerging hubs like Singapore and South Korea are quickly gaining attention for their political stability, strong IP protection, and innovation-friendly policies. Why are APAC biotech markets suddenly so appealing to investors? And how are these emerging hubs reshaping the future of global biotech innovation? On Wealth Tracker, Hongbin Jeong speaks to Fabio La Mola, Partner at Bain & Company, to find out more.See omnystudio.com/listener for privacy information.

Send us a text

It has been a hot week of home repairs and late nights....  Hot water heater, pantry sink faucet, kitchen faucet, dishwasher...  Some things were fixed, others had to be replaced...  Other than that, the house is getting a good deep cleaning, Blind hog has been doing "dozer work" with the Mahindra, and Sam got himself joyfully skunked.  He was so proud.Blind hog also had to clean out varmint nests in the Tracker's engine and glove box... Always something...

The metals market is in flux. Rising rates, inflation, and global tensions are shaking up gold, silver, copper, and more.Which metals are poised to outperform, and how should investors navigate the risks and opportunities ahead?On Wealth Tracker, Hongbin Jeong speaks to Alexandra Symeonidi, corporate credit analyst on William Blair's emerging markets debt (EMD) team, to find out more.See omnystudio.com/listener for privacy information.

Actress Martha Plimpton joins Sam to talk about how she became a trained animal tracker in Africa, how she ended up living in the same apartment for 42 years, and at the risk of turning this into a total real estate podcast, Martha shares that for the first time in her entire life she won’t have a homebase in New York. She tells Sam about living in London and how people are less grossed out by menopausal women (and women in general) there, and why hot flashes were actually kind of fun for her. Then they talk about her new show, Task on HBO, and if her new role is based on Kash Patel (it’s not). They get into the current stage in the fight for reproductive rights, and finally settle why women their age are obsessed with birdwatching. Keep up with Samantha Bee @realsambee on Instagram and X. And stay up to date with us @LemonadaMedia on X, Facebook, and Instagram. For a list of current sponsors and discount codes for this and every other Lemonada show, go to lemonadamedia.com/sponsors.See omnystudio.com/listener for privacy information.

Face aux 2.5 millions de personnes réunies devant "Vidal" sur France 2, c'est TF1 qui arrive en tête des audiences de ce mercredi soir avec la série "Tracker". Le documentaire "Céline Dio raconte d'Eux" sur M6, a lui, réuni 1.660 millions de téléspectateurs. De son côté, le troisième JT de Léa Salamé reste stable avec 3.678 millions de téléspectateurs.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

The fixed income market is changing fast. Rising rates, inflation, and market volatility are challenging traditional strategies, and opening up new opportunities. How can investors adapt? Are unconstrained approaches the key, and what strategies should retail and private clients consider today? On Wealth Tracker, Hongbin Jeong speaks to Julien Houdain, Head of Global Unconstrained Fixed Income at Schroders, to find out more.See omnystudio.com/listener for privacy information.

Face aux 2.5 millions de personnes réunies devant "Vidal" sur France 2, c'est TF1 qui arrive en tête des audiences de ce mercredi soir avec la série "Tracker". Le documentaire "Céline Dio raconte d'Eux" sur M6, a lui, réuni 1.660 millions de téléspectateurs. De son côté, le troisième JT de Léa Salamé reste stable avec 3.678 millions de téléspectateurs.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Face aux 2.5 millions de personnes réunies devant "Vidal" sur France 2, c'est TF1 qui arrive en tête des audiences de ce mercredi soir avec la série "Tracker". Le documentaire "Céline Dio raconte d'Eux" sur M6, a lui, réuni 1.660 millions de téléspectateurs. De son côté, le troisième JT de Léa Salamé reste stable avec 3.678 millions de téléspectateurs.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

The yuan is sitting near its strongest levels in months, but with property market stress, deflation risks, and Beijing’s push to internationalize its currency, the big question is: how sustainable is this strength? On Wealth Tracker, Hongbin Jeong speaks to Peter Chia, Senior FX Strategist at UOB, to find out more on how investors are recalibrating their strategies in the face of growing dollar doubts.See omnystudio.com/listener for privacy information.

Singaporeans are asking a big question: how can we grow our retirement savings without taking on too much risk? Australia’s Superannuation system offers some answers, showing how disciplined investing can balance growth and security over decades. So what can we learn from Australia’s system? On Wealth Tracker, Hongbin Jeong speaks to Steve Alain Lawrence, CIO of Balfour Capital Group, to find out more.See omnystudio.com/listener for privacy information.

FX and gold have been choppy lately, but how can you tell if the market is worth trading, or if it’s better to sit out?Technical analysis offers clues, not just for short-term traders but also for long-term investors. On Wealth Tracker, Hongbin Jeong speaks to Lim Jun Kit, Senior Strategist, Phillip Nova, to break down the signals, the traps, and the tools to help make smarter decisions.See omnystudio.com/listener for privacy information.

Coffee is back in the spotlight and not for the reasons caffeine lovers might hope. Prices have spiked to their highest levels in over a decade, driven by US tariffs on Brazilian beans and weather shocks hitting supply. With China emerging as a possible new heavyweight buyer and Africa stepping up exports, the global coffee trade is being reshuffled in real time. So, are we looking at a new normal for coffee prices or just another jolt in a market that never sits still? On Wealth Tracker, Hongbin Jeong speaks to Lucrezia Cogliati, Commodities Analyst, BMI, to find out more.See omnystudio.com/listener for privacy information.

Face à la série "Astrid et Raphaëlle" sur France 2, au documentaire "Fabuleuse province" sur France 3 et au magazine "Zone interdite" sur M6, c'est TF1 qui se hisse en tête des audiences de ce mercredi soir grâce à la série "Tracker". Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

US earnings are holding up, AI is driving gains, and markets are hitting new highs, but not all sectors are sharing in the upside. Europe lags, emerging markets face short-term headwinds, and risks from tariffs and slowing growth are rising. The big question for investors: how do you ride the tailwinds of AI and rate cuts without getting caught off guard if the tide turns? On Wealth Tracker, Hongbin Jeong speaks to Jack Siu, Head of Discretionary Portfolio Management, Asia at Lombard Odier, to find out more.See omnystudio.com/listener for privacy information.

Face à la série "Astrid et Raphaëlle" sur France 2, au documentaire "Fabuleuse province" sur France 3 et au magazine "Zone interdite" sur M6, c'est TF1 qui se hisse en tête des audiences de ce mercredi soir grâce à la série "Tracker". Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Face à la série "Astrid et Raphaëlle" sur France 2, au documentaire "Fabuleuse province" sur France 3 et au magazine "Zone interdite" sur M6, c'est TF1 qui se hisse en tête des audiences de ce mercredi soir grâce à la série "Tracker". Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

The Morning Footy crew dives into transfer limbo as the summer window nears its end. Alexander Isak's standoff with Newcastle drags on, Ademola Lookman pushes for a move from Atalanta, and Gianluigi Donnarumma is frozen out of PSG's plans. With futures uncertain, the crew plays “Choose Your Adventure” to map out what comes next. Morning Footy is available for free on the Audacy app as well as Apple Podcasts, Spotify and wherever else you listen to podcasts.  Visit the betting arena on CBSSports.com for all the latest in sportsbook reviews and sportsbook promos for betting on soccer For more soccer coverage from CBS Sports, visit https://www.cbssports.com/soccer/ To hear more from the CBS Sports Podcast Network, visit https://www.cbssports.com/podcasts/ Watch UEFA Champions League, UEFA Europa League, UEFA Europa Conference League, Serie A, Coppa Italia, EFL, NWSL, Scottish Premiership, Argentine Primera División by subscribing Paramount Plus: https://www.paramountplus.com/home/ Visit the betting arena on CBS Sports.com: https://www.cbssports.com/betting/ For all the latest in sportsbook reviews: https://www.cbssports.com/betting/sportsbooks/ And sportsbook promos: https://www.cbssports.com/betting/promos/ For betting on soccer: https://www.cbssports.com/betting/soccer/ To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Listeners, Tucker Carlson has drawn significant attention this week following a widely shared interview where he hosted Mother Agapia Stephanopoulos, a Greek-American Orthodox nun, on his online platform. During the segment, Mother Agapia made the inflammatory and unsubstantiated suggestion that Israel intends to blow up the al-Aqsa Mosque or the Dome of the Rock in Jerusalem to rebuild a Jewish temple, a claim that sparked strong criticism from Jewish organizations and commentators. Carlson did not challenge these remarks, instead framing the conversation with provocative questions, a style that critics allege enables the spread of falsehoods while he maintains plausible deniability. This approach has reignited debates about Carlson's influence and responsibility in shaping public opinion, especially regarding sensitive topics like the Israeli-Palestinian conflict.In terms of media ventures, Carlson continues to produce episodes through his independent platforms, bypassing mainstream television after his high-profile dismissal from Fox News last year. Industry observers point out that his transition from cable news to digital forums has only deepened his reach within certain conservative and right-wing circles. His audience now largely operates within what critics describe as ideological silos, reflecting broader trends in American media where partisanship shapes news consumption. Recent segments have escalated culture war rhetoric, with Carlson drawing intense reactions both from supportive viewers who praise his willingness to ask controversial questions, and from media watchdogs and advocacy groups who accuse him of providing a platform for conspiracy theories and misinformation.On the legal front, there have been no fresh lawsuits or formal investigations involving Carlson in the last few days, though discussions persist about the circumstances surrounding his departure from Fox. The network reportedly retains damaging information in reserve should future conflicts arise, and analysts continue to debate the professional fallout from his ouster, which remains a case study in the intersection of media management and high-stakes political commentary.Carlson also featured in recent social media exchanges, including a viral on-air clash with Senator Ted Cruz over US policy toward Iran, which fueled ongoing debates about the Republican Party's foreign policy direction and the power dynamic between right-wing commentators and elected officials. These interactions illustrate Carlson's persistent role as a provocateur in broader policy debates, with influence that extends beyond news programming into the very fabric of conservative politics.His public persona and approach remain the subject of heated debate not just within American circles but internationally, as groups and commentators in the UK and elsewhere monitor his segments for the export of American conservative narratives. Some point to his style as emblematic of dark-money influenced political media, raising questions about regulation and the health of democratic discourse in the digital age.Listeners, thank you for tuning in to the Tucker Carlson news Tracker podcast. Make sure to subscribe so you don't miss the latest updates. This has been a quiet please production, for more check out quiet please dot ai.For more http://www.quietplease.aiGet the best deals https://amzn.to/3ODvOta

Tucker Carlson has remained a prominent force in conservative media, most notably stirring up fresh controversy this week through a series of sharp critiques directed at neoconservative commentators and foreign policy hawks. Responsible Statecraft reports that Carlson has escalated a highly public feud with conservative talk host Mark Levin, urging Donald Trump to reject calls for U.S. military intervention in Iran. This exchange played out both on Carlson's social media accounts and in interviews, where he openly mocked Levin's rhetoric and criticized the push for war as out of touch with broader Republican voters. Carlson's posts on X garnered millions of views, highlighting his ongoing ability to shape right-wing discourse and mobilize his follower base around anti-interventionist themes.In addition to social media sparring, Carlson recently hosted an episode of his podcast featuring Staind frontman Aaron Lewis, who discussed personal topics and friendships, reflecting Carlson's continued expansion into cultural commentary alongside political issues. The Tucker Carlson Podcast, growing steadily in popularity, has become a frequent platform for both celebrity interviews and deeper dives into libertarian and populist theories, adding to his influence beyond traditional cable news.Panel shows and podcasts have also responded to Carlson's latest critiques of mainstream news, with Spreaker noting that his predictions regarding the upcoming election and his blunt appraisal of legacy media practices have fueled debate within both right-leaning and centrist circles. Some political writers, like those at the Manhattan Institute, have highlighted Carlson's role in pushing controversial revisionist history narratives and connecting with figures in the “woke right,” sparking further scrutiny over the boundaries between free speech, viral content, and extremist rhetoric in the digital era.While no major legal or professional developments have been reported about Carlson in the last few days, ongoing discussions continue regarding the impact of his transition from Fox News to independent digital platforms and whether his rhetorical style is influencing the next generation of conservative media personalities. His growing alliance with antiwar and antiestablishment figures, coupled with confrontations with legacy neoconservatives, is viewed as a significant shift within right-wing media dynamics.On the reaction front, establishment figures like Mark Levin have fired back at Carlson's characterization of neoconservatives, with Levin taking particular offense at the suggestion that calls for military action are insincere or prejudiced, further fueling an online war of words. This has led to broader debates among pundits on topics ranging from foreign policy restraint to shifting allegiances within the Republican Party and the so-called MAGA movement.Listeners have also seen Carlson play a key role in amplifying conspiratorial narratives and historical revisionism, as discussed by policy analysts and media watchdogs concerned about the viral spread and mainstreaming of controversial—including occasionally debunked—claims. This ongoing trend shapes current debates about the responsibilities of influential figures in the digital media ecosystem and Carlson's comparative reach in influencing both voter perspectives and elite-level political agendas.Thank you for listening to the Tucker Carlson news Tracker podcast and don't forget to subscribe. This has been a quiet please production, for more check out quiet please dot ai.For more http://www.quietplease.aiGet the best deals https://amzn.to/3ODvOta

Sparks Nevada, Marshal on Mars, "Goo Fellas"Written by Mickey FisherStarring Marc Evan Jackson as Sparks Nevada; Mark Gagliardi as Croach the Tracker; Craig Cackowski as Felton; Janet Varney as Bloobus; Kevin McDonald as Boomblort; Paul F. Tompkins and Busy Philipps as scientists; and Hal Lublin as Teabadee and Folksy Hal. 2025 is our 20th anniversary! And we're celebrating by taking the show on the road for the first time in a decade.NY sold out, so we added a second night of very special shows. See "Our Favorite Episodes" and "WorkJuice Improv" on Sunday Oct 26 at the Bell House in Brooklyn!And there are still a few tickets remaining for our London late show. Get them before they're gone!All tickets and appearance information is at ThrillingAdventure.liveTHE THRILLING ADVENTURE HOUR IS 100% INDEPENDENT.Want every episode and more, including never-released audio, ad free? Want exclusive videos, including rehearsal videos?To support the show and the people who make it, and to gain access to our complete back catalogue including never-released episodes (from as far back as 2005!), early access to the podcast, early access to tickets to our live shows, and more, join our Patreon community: https://www.patreon.com/thrillingadventurehourVisit our store for Beyond Belief concert film DVDs!Visit our video vault to stream a ton of live and live-to-Zoom TAH shows!Produced by Ben Acker & Ben BlackerMusic by Jonathan DinersteinSparks theme by Eban SchletterSound effects by Cayenne Chris ConroyPodcast produced and engineered by Jordan Katz Hosted on Acast. See acast.com/privacy for more information.

Nonprofits, your “10 blue links” era is over. In this episode, Avinash Kaushik (Human-Made Machine; Occam's Razor) breaks down Answer Engine Optimization—why LLMs now decide who gets seen, why third-party chatter outweighs your own site, and what to do about it. We get tactical: build AI-resistant content (genuine novelty + depth), go multimodal (text, video, audio), and stamp everything with real attribution so bots can't regurgitate you into sludge. We also cover measurement that isn't delusional—group your AEO referrals, expect fewer visits but higher intent, and stop worshiping last-click and vanity metrics. Avinash updates the 10/90 rule for the AI age (invest in people, plus “synthetic interns”), and torpedoes linear funnels in favor of See-Think-Do-Care anchored in intent. If you want a blunt, practical playbook for staying visible—and actually converting—when answers beat searches, this is it. About Avinash Avinash Kaushik is a leading voice in marketing analytics—the author of Web Analytics: An Hour a Day and Web Analytics 2.0, publisher of the Marketing Analytics Intersect newsletter, and longtime writer of the Occam's Razor blog. He leads strategy at Human Made Machine, advises Tapestry on brand strategy/marketing transformation, and previously served as Google's Digital Marketing Evangelist. Uniquely, he donates 100% of his book royalties and paid newsletter revenue to charity (civil rights, early childhood education, UN OCHA; previously Smile Train and Doctors Without Borders). He also co-founded Market Motive. Resource Links Avinash Kaushik — Occam's Razor (site/home) Occam's Razor by Avinash Kaushik Marketing Analytics Intersect (newsletter sign-up) Occam's Razor by Avinash Kaushik AEO series starter: “AI Age Marketing: Bye SEO, Hello AEO!” Occam's Razor by Avinash Kaushik See-Think-Do-Care (framework explainer) Occam's Razor by Avinash Kaushik Books: Web Analytics: An Hour a Day | Web Analytics 2.0 (author pages) Occam's Razor by Avinash Kaushik+1 Human Made Machine (creative pre-testing) — Home | About | Products humanmademachine.com+2humanmademachine.com+2 Tapestry (Coach, Kate Spade) (company site) Tapestry Tools mentioned (AEO measurement): Trakkr (AI visibility / prompts / sentiment) Trakkr Evertune (AI Brand Index & monitoring) evertune.ai GA4 how-tos (for your AEO channel + attribution): Custom Channel Groups (create an “AEO” channel) Google Help Attribution Paths report (multi-touch view) Google Help Nonprofit vetting (Avinash's donation diligence): Charity Navigator (ratings) Charity Navigator Google for Nonprofits — Gemini & NotebookLM (AI access) Announcement / overview | Workspace AI for nonprofits blog.googleGoogle Help Example NGO Avinash supports: EMERGENCY (Italy) EMERGENCY Transcript Avinash Kaushik: [00:00:00] So traffic's gonna go down. So if you're a business, you're a nonprofit, how. Do you deal with the fact that you're gonna lose a lot of traffic that you get from a search engine? Today, when all of humanity moves to the answer Engine W world, only about two or 3% of the people are doing it. It's growing very rapidly. Um, and so the art of answer engine optimization is making sure that we are building for these LMS and not getting stuck with only solving for Google with the old SEO techniques. Some of them still work, but you need to learn a lot of new stuff because on average, organic traffic will drop between 16 to 64% negative and paid search traffic will drop between five to 30% negative. And that is a huge challenge. And the reason you should start with AEO now ​ George Weiner: [00:01:00] This week's guest, Avinash Kaushik is an absolute hero of mine because of his amazing, uh, work in the field of web analytics. And also, more importantly, I'd say education. Avinash Kaushik, , digital marketing evangelist at Google for Google Analytics. He spent 16 years there. He basically is. In the room where it happened, when the underlying ability to understand what's going on on our websites was was created. More importantly, I think for me, you know, he joined us on episode 45 back in 2016, and he still is, I believe, on the cutting edge of what's about to happen with AEO and the death of SEO. I wanna unpack that 'cause we kind of fly through terms [00:02:00] before we get into this podcast interview AEO. Answer engine optimization. It's this world of saying, alright, how do we create content that can't just be, , regurgitated by bots, , wholesale taken. And it's a big shift from SEO search engine optimization. This classic work of creating content for Google to give us 10 blue links for people to click on that behavior is changing. And when. We go through a period of change. I always wanna look at primary sources. The people that, , are likely to know the most and do the most. And he operates in the for-profit world. But make no mistake, he cares deeply about nonprofits. His expertise, , has frankly been tested, proven and reproven. So I pay attention when he says things like, SEO is going away, and AEO is here to stay. So I give you Avan Kashic. I'm beyond excited that he has come back. He was on our 45th episode and now we are well over our 450th episode. So, , who knows what'll happen next time we talk to him. [00:03:00] This week on the podcast, we have Avinash Kaushik. He is currently the chief strategy officer at Human Made Machine, but actually returning guest after many, many years, and I know him because he basically introduced me to Google Analytics, wrote the literal book on it, and also helped, by the way. No big deal. Literally birth Google Analytics for everyone. During his time at Google, I could spend the entire podcast talking about, uh, the amazing amounts that you have contributed to, uh, marketing and analytics. But I'd rather just real quick, uh, how are you doing and how would you describe your, uh, your role right now? Avinash Kaushik: Oh, thank you. So it's very excited to be back. Um, look forward to the discussion today. I do, I do several things concurrently, of course. I, I, I am an author and I write this weekly newsletter on marketing and analytics. Um, I am the Chief Strategy Officer at Human Made Machine, a company [00:04:00] that obsesses about helping brands win before they spend by doing creative pretesting. And then I also do, uh, uh, consulting at Tapestry, which owns Coach and Kate Spades. And my work focuses on brand strategy and marketing transformation globally. George Weiner: , Amazing. And of course, Occam's Razor. The, the, yes, the blog, which is incredible. I happen to be a, uh, a subscriber. You know, I often think of you in the nonprofit landscape, even though you operate, um, across many different brands, because personally, you also actually donate all of your proceeds from your books, from your blog, from your subscription. You are donating all of that, um, because that's just who you are and what you do. So I also look at you as like team nonprofit, though. Avinash Kaushik: You're very kind. No, no, I, I, yeah. All the proceeds from both of my books and now my newsletter, premium newsletter. It's about $200,000 a year, uh, donated to nonprofits, and a hundred [00:05:00] percent of the revenue is donated nonprofit, uh, nonprofits. And, and for me, it, it's been ai. Then I have to figure out. Which ones, and so I research nonprofits and I look up their cha charity navigators, and I follow up with the people and I check in on the works while, while don't work at a nonprofit, but as a customer of nonprofits, if you will. I, I keep sort of very close tabs on the amazing work that these charities do around the world. So feel very close to the people that you work with very closely. George Weiner: So recently I got an all caps subject line from you. Well, not from you talking about this new acronym that was coming to destroy the world, I think is what you, no, AEO. Can you help us understand what answer engine optimization is? Avinash Kaushik: Yes, of course. Of course. We all are very excited about ai. Obviously you, you, you would've to live in. Some backwaters not to be excited about it. And we know [00:06:00] that, um, at the very edge, lots of people are using large language models, chat, GPT, Claude, Gemini, et cetera, et cetera, in the world. And, and increasingly over the last year, what you have begun to notice is that instead of using a traditional search engine like Google or using the old Google interface with the 10 blue links, et cetera. People are beginning to use these lms. They just go to chat, GPT to get the answer that they want. And the one big difference in this, this behavior is I actually have on September 8th, I have a keynote here in New York and I have to be in Shanghai the next day. That is physically impossible because it, it just, the time it takes to travel. But that's my thing. So today, if I wanted to figure out what is the fastest way. On September 8th, I can leave New York and get to Shanghai. I would go to Google flights. I would put in the destinations. It will come back with a crap load of data. Then I poke and prod and sort and filter, and I have to figure out which flight is right for that. For this need I have. [00:07:00] So that is the old search engine world. I'm doing all the work, hunting and pecking, drilling down, visiting websites, et cetera, et cetera. Instead, actually what I did is I went to charge GBT 'cause I, I have a plus I, I'm a paying member of charge GBT and I said to charge GBTI have to do a keynote between four and five o'clock on September 8th in New York and I have to be in Shanghai as fast as I possibly can be After my keynote, can you find me the best flight? And I just typed in those two sentences. He came back and said, this Korean airline website flight is the best one for you. You will not get to your destination on time until, unless you take a private jet flight for $300,000. There is your best option. They're gonna get to Shanghai on, uh, September 10th at 10 o'clock in the morning if you follow these steps. And so what happened there? I didn't have to hunt and pack and dig and go to 15 websites to find the answer I wanted. The engine found the [00:08:00] answer I wanted at the end and did all the work for me that you are seeing from searching, clicking, clicking, clicking, clicking, clicking to just having somebody get you. The final answer is what I call the, the, the underlying change in consumer behavior that makes answer engine so exciting. Obviously, it creates a challenge for us because what happened between those two things, George is. I didn't have to visit many websites. So traffic is going down, obviously, and these interfaces at the moment don't have paid search links for now. They will come, they will come, but they don't at the moment. So traffic's gonna go down. So if you're a business, you're a nonprofit, how. Do you deal with the fact that you're gonna lose a lot of traffic that you get from a search engine? Today, when all of humanity moves to the answer Engine W world, only about two or 3% of the people are doing it. It's growing very rapidly. Um, and so the art of answer engine optimization [00:09:00] is making sure that we are building for these LMS and not getting stuck with only solving for Google with the old SEO techniques. Some of them still work, but you need to learn a lot of new stuff because on average, organic traffic will drop between 16 to 64% negative and paid search traffic will drop between five to 30% negative. And that is a huge challenge. And the reason you should start with AEO now George Weiner: that you know. Is a window large enough to drive a metaphorical data bus through? And I think talk to your data doctor results may vary. You are absolutely right. We have been seeing this with our nonprofit clients, with our own traffic that yes, basically staying even is the new growth. Yeah. But I want to sort of talk about the secondary implications of an AI that has ripped and gripped [00:10:00] my website's content. Then added whatever, whatever other flavors of my brand and information out there, and is then advising somebody or talking about my brand. Can you maybe unwrap that a little bit more? What are the secondary impacts of frankly, uh, an AI answering what is the best international aid organization I should donate to? Yes. As you just said, you do Avinash Kaushik: exactly. No, no, no. This such a, such a wonderful question. It gets to the crux. What used to influence Google, by the way, Google also has an answer engine called Gemini. So I just, when I say Google, I'm referring to the current Google that most people use with four paid links and 10 SEO links. So when I say Google, I'm referring to that one. But Google also has an answer engine. I, I don't want anybody saying Google does is not getting into the answer engine business. It is. So Google is very much influenced by content George that you create. I call it one P content, [00:11:00] first party content. Your website, your mobile app, your YouTube channel, your Facebook page, your, your, your, your, and it sprinkles on some amount of third party content. Some websites might have reviews about you like Yelp, some websites might have PR releases about you light some third party content. Between search engine and engines. Answer Engines seem to overvalue third party content. My for one p content, my website, my mobile app, my YouTube channel. My, my, my, everything actually is going down in influence while on Google it's pretty high. So as here you do SEO, you're, you're good, good ranking traffic. But these LLMs are using many, many, many, literally tens of thousands more sources. To understand who you are, who you are as a nonprofit, and it's [00:12:00] using everybody's videos, everybody's Reddit posts, everybody's Facebook things, and tens of thousands of more people who write blogs and all kinds of stuff in order to understand who you are as a nonprofit, what services you offer, how good you are, where you're falling short, all those negative reviews or positive reviews, it's all creepy influence. Has gone through the roof, P has come down, which is why it has become very, very important for us to build a new content strategy to figure out how we can influence these LMS about who we are. Because the scary thing is at this early stage in answer engines, someone else is telling the LLMs who you are instead of you. A more, and that's, it feels a little scary. It feels as scary as a as as a brand. It feels very scary as I'm a chief strategy officer, human made machine. It feels scary for HMM. It feels scary for coach. [00:13:00] It's scary for everybody, uh, which is why you really urgently need to get a handle on your content strategy. George Weiner: Yeah, I mean, what you just described, if it doesn't give you like anxiety, just stop right now. Just replay what we just did. And that is the second order effects. And you know, one of my concerns, you mentioned it early on, is that sort of traditional SEO, we've been playing the 10 Blue Link game for so long, and I'm worried that. Because of the changes right now, roughly what 20% of a, uh, search is AI overview, that number's not gonna go down. You're mentioning third party stuff. All of Instagram back to 2020, just quietly got tossed into the soup of your AI brand footprint, as we call it. Talk to me about. There's a nonprofit listening to this right now, and then probably if they're smart, other organizations, what is coming in the next year? They're sitting down to write the same style of, you know, [00:14:00] ai, SEO, optimized content, right? They have their content calendar. If you could have like that, I'm sitting, you're sitting in the room with them. What are you telling that classic content strategy team right now that's about to embark on 2026? Avinash Kaushik: Yes. So actually I, I published this newsletter just last night, and this is like the, the fourth in my AEO series, uh, newsletter, talks about how to create your content portfolio strategy. Because in the past we were like, we've got a product pages, you know, the equivalent of our, our product pages. We've got some, some, uh, charitable stories on our website and uh, so on and so forth. And that's good. That's basic. You need to do the basics. The interesting thing is you need to do so much more both on first party. So for example, one of the first things to appreciate is LMS or answer engines are far more influenced by multimodal content. So what does that mean? Text plus [00:15:00] video plus audio. Video and audio were also helpful in Google. And remember when I say Google, I'm referring to the old linky linking Google, not Gemini. But now video has ton more influence. So if you're creating a content strategy for next year, you should say many. Actually, lemme do one at a time. Text. You have to figure out more types of things. Authoritative Q and as. Very educational deep content around your charity's efforts. Lots of text. Third. Any seasonality, trends and patterns that happen in your charity that make a difference? I support a school in, in Nepal and, and during the winter they have very different kind of needs than they do during the summer. And so I bumped into this because I was searching about something seasonality related. This particular school for Tibetan children popped up in Nepal, and it's that content they wrote around winter and winter struggles and coats and all this stuff. I'm like. [00:16:00] It popped up in the answer engine and I'm like, okay. I research a bit more. They have good stories about it, and I'm supporting them q and a. Very, very important. Testimonials. Very, very important interviews. Very, very important. Super, super duper important with both the givers and the recipients, supporters of your nonprofit, but also the recipient recipients of very few nonprofits actually interview the people who support them. George Weiner: Like, why not like donors or be like, Hey, why did you support us? What was the, were the two things that moved you from Aware to care? Avinash Kaushik: Like for, for the i I Support Emergency, which is a Italian nonprofit like Ms. Frontiers and I would go on their website and speak a fiercely about why I absolutely love the work they do. Content, yeah. So first is text, then video. You gotta figure out how to use video a lot more. And most nonprofits are not agile in being able to use video. And the third [00:17:00] thing that I think will be a little bit of a struggle is to figure out how to use audio. 'cause audio also plays a very influential role. So for as you are planning your uh, uh, content calendar for the next year. Have the word multimodal. I'm sorry, it's profoundly unsexy, but put multimodal at the top, underneath it, say text, then say video, then audio, and start to fill those holes in. And if those people need ideas and example of how to use audio, they should just call you George. You are the king of podcasting and you can absolutely give them better advice than I could around how nonprofits could use audio. But the one big thing you have to think about is multimodality for next year George Weiner: that you know, is incredibly powerful. Underlying that, there's this nuance that I really want to make sure that we understand, which is the fact that the type of content is uniquely different. It's not like there's a hunger organization listening right now. It's not 10 facts about hunger during the winter. [00:18:00] Uh, days of being able to be an information resource that would then bring people in and then bring them down your, you know, your path. It's game over. If not now, soon. Absolutely. So how you are creating things that AI can't create and that's why you, according to whom, is what I like to think about. Like, you're gonna say something, you're gonna write something according to whom? Is it the CEO? Is it the stakeholder? Is it the donor? And if you can put a attribution there, suddenly the AI can't just lift and shift it. It has to take that as a block and be like, no, it was attributed here. This is the organization. Is that about right? Or like first, first party data, right? Avinash Kaushik: I'll, I'll add one more, one more. Uh, I'll give a proper definition. So, the fir i I made 11 recommendations last night in the newsletter. The very first one is focus on creating AI resistant content. So what, what does that mean? AI resistant means, uh, any one of us from nonprofits could [00:19:00] open chat, GPT type in a few queries and chat. GD PT can write our next nonprofit newsletter. It could write the next page for our donation. It could create the damn page for our donation, right? Remember, AI can create way more content than you can, but if you can use AI to create content, 67 million other nonprofits are doing the same thing. So what you have to do is figure out how to build AI resistant content, and my definition is very simple. George, what is AI resistance? It's content of genuine novelty. So to tie back to your recommendation, your CEO of a nonprofit that you just recommended, the attribution to George. Your CEO has a unique voice, a unique experience. The AI hasn't learned what makes your CEO your frontline staff solving problems. You are a person who went and gave a speech at the United Nations on behalf of your nonprofit. Whatever you are [00:20:00] doing is very special, and what you have to figure out is how to get out of the AI slop. You have to get out of all the things that AI can automatically type. Figure out if your content meets this very simple, standard, genuine novelty and depth 'cause it's the one thing AI isn't good at. That's how you rank higher. And not only will will it, will it rank you, but to make another point you made, George, it's gonna just lift, blanc it out there and attribute credit to you. Boom. But if you're not genuine, novelty and depth. Thousand other nonprofits are using AI to generate text and video. Could George Weiner: you just, could you just quit whatever you're doing and start a school instead? I seriously can't say it enough that your point about AI slop is terrifying me because I see it. We've built an AI tool and the subtle lesson here is that think about how quickly this AI was able to output that newsletter. Generic old school blog post and if this tool can do it, which [00:21:00] by the way is built on your local data set, we have the rag, which doesn't pause for a second and realize if this AI can make it, some other AI is going to be able to reproduce it. So how are you bringing the human back into this? And it's a style of writing and a style of strategic thinking that please just start a school and like help every single college kid leaving that just GPT their way through a degree. Didn't freaking get, Avinash Kaushik: so it's very, very important to make sure. Content is of genuine novelty and depth because it cannot be replicated by the ai. And by the way, this, by the way, George, it sounds really high, but honestly to, to use your point, if you're a CEO of a nonprofit, you are in it for something that speaks to you. You're in it. Because ai, I mean nonprofit is not your path to becoming the next Bill Gates, you're doing it because you just have this hair. Whoa, spoiler alert. No, I'm sorry. [00:22:00] Maybe, maybe that is. I, I didn't, I didn't mean any negative emotion there, but No, I love it. It's all, it's like a, it's like a sense of passion you are bringing. There's something that speaks to you. Just put that on paper, put that on video, put that on audio, because that is what makes you unique. And the collection of those stories of genuine depth and novelty will make your nonprofit unique and stand out when people are looking for answers. George Weiner: So I have to point to the next elephant in the room here, which is measurement. Yes. Yes. Right now, somebody is talking about human made machine. Someone's talking about whole whale. Someone's talking about your nonprofit having a discussion in an answer engine somewhere. Yes. And I have no idea. How do I go about understanding measurement in this new game? Avinash Kaushik: I have. I have two recommendations. For nonprofits, I would recommend a tool called Tracker ai, TRA, KKR [00:23:00] ai, and it has a free version, that's why I'm recommending it. Some of the many of these tools are paid tools, but with Tracker, do ai. It allows you to identify your website, URL, et cetera, et cetera, and it'll give you some really wonderful and fantastic, helpful report It. Tracker helps you understand prompt tracking, which is what are other people writing about you when they're seeking? You? Think of this, George, as your old webmaster tools. What keywords are people using to search? Except you can get the prompts that people are using to get a more robust understanding. It also monitors your brand's visibility. How often are you showing up and how often is your competitor showing up, et cetera, et cetera. And then he does that across multiple search engines. So you can say, oh, I'm actually pretty strong in OpenAI for some reason, and I'm not that strong in Gemini. Or, you know what, I have like the highest rating in cloud, but I don't have it in OpenAI. And this begins to help you understand where your current content strategy is working and where it is not [00:24:00] working. So that's your brand visibility. And the third thing that you get from Tracker is active sentiment tracking. This is the scary part because remember, you and I were both worried about what other people saying about us. So this, this are very helpful that we can go out and see what it is. What is the sentiment around our nonprofit that is coming across in, um, in these lms? So Tracker ai, it have a free and a paid version. So I would, I would recommend using it for these three purposes. If, if you have funding to invest in a tool. Then there's a tool called Ever Tool, E-V-E-R-T-U-N-E Ever. Tune is a paid tool. It's extremely sophisticated and robust, and they do brand monitoring, site audit, content strategy, consumer preference report, ai, brand index, just the. Step and breadth of metrics that they provide is quite extensive, but, but it is a paid tool. It does cost money. It's not actually crazy expensive, but uh, I know I have worked with them before, so full disclosure [00:25:00] and having evaluated lots of different tools, I have sort of settled on those two. If it's a enterprise type client I'm working with, then I'll use Evert Tune if I am working with a nonprofit or some of my personal stuff. I'll use Tracker AI because it's good enough for a person that is, uh, smaller in size and revenue, et cetera. So those two tools, so we have new metrics coming, uh, from these tools. They help us understand the kind of things we use webmaster tools for in the past. Then your other thing you will want to track very, very closely is using Google Analytics or some other tool on your website. You are able to currently track your, uh, organic traffic and if you're taking advantage of paid ads, uh, through a grant program on Google, which, uh, provides free paid search credits to nonprofits. Then you're tracking your page search traffic to continue to track that track trends, patterns over time. But now you will begin to see in your referrals report, in your referrals report, you're gonna begin to seeing open [00:26:00] ai. You're gonna begin to see these new answer engines. And while you don't know the keywords that are sending this traffic and so on and so forth, it is important to keep track of the traffic because of two important reasons. One, one, you want to know how to highly prioritize. AEO. That's one reason. But the other reason I found George is syn is so freaking hard to rank in an answer engine. When people do come to my websites from Answer engine, the businesses I work with that is very high intent person, they tend to be very, very valuable because they gave the answer engine a very complex question to answer the answers. Engine said you. The right answer for it. So when I show up, I'm ready to buy, I'm ready to donate. I'm ready to do the action that I was looking for. So the percent of people who are coming from answer engines to your nonprofit carry significantly higher intention, and coming from Google, who also carry [00:27:00] intent. But this man, you stood out in an answer engine, you're a gift from God. Person coming thinks you're very important and is likely to engage in some sort of business with you. So I, even if it's like a hundred people, I care a lot about those a hundred people, even if it's not 10,000 at the moment. Does that make sense George? George Weiner: It does, and I think, I'm glad you pointed to, you know, the, the good old Google Analytics. I'm like, it has to be a way, and I, I think. I gave maximum effort to this problem inside of Google Analytics, and I'm still frustrated that search console is not showing me, and it's just blending it all together into one big soup. But. I want you to poke a hole in this thinking or say yes or no. You can create an AI channel, an AEO channel cluster together, and we have a guide on that cluster together. All of those types of referral traffic, as you mentioned, right from there. I actually know thanks to CloudFlare, the ratios of the amount of scrapes versus the actual clicks sent [00:28:00] for roughly 20, 30% of. Traffic globally. So is it fair to say I could assume like a 2% clickthrough or a 1% clickthrough, or even worse in some cases based on that referral and then reverse engineer, basically divide those clicks by the clickthrough rate and essentially get a rough share of voice metric on that platform? Yeah. Avinash Kaushik: So, so for, um, kind of, kind of at the moment, the problem is that unlike Google giving us some decent amount of data through webmaster tools. None of these LLMs are giving us any data. As a business owner, none of them are giving us any data. So we're relying on third parties like Tracker. We're relying on third parties like Evert Tune. You understand? How often are we showing up so we could get a damn click through, right? Right. We don't quite have that for now. So the AI Brand Index in Evert Tune comes the closest. Giving you some information we could use in the, so your thinking is absolutely right. Your recommendation is ly, right? Even if you can just get the number of clicks, even if you're tracking them very [00:29:00] carefully, it's very important. Please do exactly what you said. Make the channel, it's really important. But don't, don't read too much into the click-through rate bits, because we're missing the. We're missing a very important piece of information. Now remember when Google first came out, we didn't have tons of data. Um, and that's okay. These LLMs Pro probably will realize over time if they get into the advertising business that it's nice to give data out to other people, and so we might get more data. Until then, we are relying on these third parties that are hacking these tools to find us some data. So we can use it to understand, uh, some of the things we readily understand about keywords and things today related to Google. So we, we sadly don't have as much visibility today as we would like to have. George Weiner: Yeah. We really don't. Alright. I have, have a segment that I just invented. Just for you called Avanade's War Corner. And in Avanade's War Corner, I noticed that you go to war on various concepts, which I love because it brings energy and attention to [00:30:00] frankly data and finding answers in there. So if you'll humor me in our war corner, I wanna to go through some, some classic, classic avan. Um, all right, so can you talk to me a little bit about vanity metrics, because I think they are in play. Every day. Avinash Kaushik: Absolutely. No, no, no. Across the board, I think in whatever we do. So, so actually I'll, I'll, I'll do three. You know, so there's vanity metrics, activity metrics and outcome metrics. So basically everything goes into these three buckets essentially. So vanity metrics are, are the ones that are very easy to find, but them moving up and down has nothing to do with the number of donations you're gonna get as a nonprofit. They're just there to ease our ego. So, for example. Let's say we are a nonprofit and we run some display ads, so measure the number of impressions that were delivered for our display ad. That's a vanity metric. It doesn't tell you anything. You could have billions of impressions. You could have 10 impressions, doesn't matter, but it is easily [00:31:00] available. The count is easily available, so we report it. Now, what matters? What matters are, did anybody engage with the ad? What were the percent of people who hovered on the ad? What were the number of people who clicked on the ad activity metrics? Activity metrics are a little more useful than vanity metrics, but what does it matter for you as a non nonprofit? The number of donations you received in the last 24 hours. That's an outcome metric. Vanity activity outcome. Focus on activity to diagnose how well our campaigns or efforts are doing in marketing. Focus on outcomes to understand if we're gonna stay in business or not. Sorry, dramatic. The vanity metrics. Chasing is just like good for ego. Number of likes is a very famous one. The number of followers on a social paia, a very famous one. Number of emails sent is another favorite one. There's like a whole host of vanity metrics that are very easy to get. I cannot emphasize this enough, but when you unpack and or do meta-analysis of [00:32:00] relationship between vanity metrics and outcomes, there's a relationship between them. So we always advise people that. Start by looking at activity metrics to help you understand the user's behavior, and then move to understanding outcome metrics because they are the reason you'll thrive. You will get more donations or you will figure out what are the things that drive more donations. Otherwise, what you end up doing is saying. If I post provocative stuff on Facebook, I get more likes. Is that what you really wanna be doing? But if your nonprofit says, get me more likes, pretty soon, there's like a naked person on Facebook that gets a lot of likes, but it's corrupting. Yeah. So I would go with cute George Weiner: cat, I would say, you know, you, you get the generic cute cat. But yeah, same idea. The Internet's built on cats Avinash Kaushik: and yes, so, so that's why I, I actively recommend people stay away from vanity metrics. George Weiner: Yeah. Next up in War Corner, the last click [00:33:00] fallacy, right? The overweighting of this last moment of purchase, or as you'd maybe say in the do column of the See, think, do care. Avinash Kaushik: Yes. George Weiner: Yes. Avinash Kaushik: So when the, when the, when we all started to get Google Analytics, we got Adobe Analytics web trends, remember them, we all wanted to know like what drove the conversion. Mm-hmm. I got this donation for a hundred dollars. I got a donation for a hundred thousand dollars. What drove the conversion. And so what lo logically people would just say is, oh, where did this person come from? And I say, oh, the person came from Google. Google drove this conversion. Yeah, his last click analysis just before the conversion. Where did the person come from? Let's give them credit. But the reality is it turns out that if you look at consumer behavior, you look at days to donation, visits to donation. Those are two metrics available in Google. It turns out that people visit multiple times before [00:34:00] they make a donation. They may have come through email, their interest might have been triggered through your email. Then they suddenly remembered, oh yeah, yeah, I wanted to go to the nonprofit and donate something. This is Google, you. And then Google helps them find you and they come through. Now, who do you give credit Email or the Google, right? And what if you came 5, 7, 8, 10 times? So the last click fallacy is that it doesn't allow you to see the full consumer journey. It gives credit to whoever was the last person who sent you this, who introduced this person to your website. And so very soon we move to looking at what we call MTI, Multi-Touch Attribution, which is a free solution built into Google. So you just go to your multichannel funnel reports and it will help you understand that. One, uh, 150 people came from email. Then they came from Google. Then there was a gap of nine days, and they came back from Facebook and then they [00:35:00] converted. And what is happening is you're beginning to understand the consumer journey. If you understand the consumer journey better, we can come with better marketing. Otherwise, you would've said, oh, close shop. We don't need as many marketing people. We'll just buy ads on Google. We'll just do SEO. We're done. Oh, now you realize there's a more complex behavior happening in the consumer. They need to solve for email. You solve for Google, you need to solve Facebook. In my hypothetical example, so I, I'm very actively recommend people look at the built-in free MTA reports inside the Google nalytics. Understand the path flow that is happening to drive donations and then undertake activities that are showing up more often in the path, and do fewer of those things that are showing up less in the path. George Weiner: Bring these up because they have been waiting on my mind in the land of AEO. And by the way, we're not done with war. The war corner segment. There's more war there's, but there's more, more than time. But with both of these metrics where AEO, if I'm putting these glasses back on, comes [00:36:00] into play, is. Look, we're saying goodbye to frankly, what was probably somewhat of a vanity metric with regard to organic traffic coming in on that 10 facts about cube cats. You know, like, was that really how we were like hanging our hat at night, being like. Job done. I think there's very much that in play. And then I'm a little concerned that we just told everyone to go create an AEO channel on their Google Analytics and they're gonna come in here. Avinash told me that those people are buyers. They're immediately gonna come and buy, and why aren't they converting? What is going on here? Can you actually maybe couch that last click with the AI channel inbound? Like should I expect that to be like 10 x the amount of conversions? Avinash Kaushik: All we can say is it's, it's going to be people with high intention. And so with the businesses that I'm working with, what we are finding is that the conversion rates are higher. Mm. This game is too early to establish any kind of sense of if anybody has standards for AEO, they're smoking crack. Like the [00:37:00] game is simply too early. So what we I'm noticing is that in some cases, if the average conversion rate is two point half percent, the AEO traffic is converting at three, three point half. In two or three cases, it's converting at six, seven and a half. But there is not enough stability in the data. All of this is new. There's not enough stability in the data to say, Hey, definitely you can expect it to be double or 10% more or 50% more. We, we have no idea this early stage of the game, but, but George, if we were doing this again in a year, year and a half, I think we'll have a lot more data and we'll be able to come up with some kind of standards for, for now, what's important to understand is, first thing is you're not gonna rank in an answer engine. You just won't. If you do rank in an answer engine, you fought really hard for it. The person decided, oh my God, I really like this. Just just think of the user behavior and say, this person is really high intent because somehow [00:38:00] you showed up and somehow they found you and came to you. Chances are they're caring. Very high intent. George Weiner: Yeah. They just left a conversation with a super intelligent like entity to come to your freaking 2001 website, HTML CSS rendered silliness. Avinash Kaushik: Whatever it is, it could be the iffiest thing in the world, but they, they found me and they came to you and they decided that in the answer engine, they like you as the answer the most. And, and it took that to get there. And so all, all, all is I'm finding in the data is that they carry higher intent and that that higher intent converts into higher conversion rates, higher donations, as to is it gonna be five 10 x higher? It's unclear at the moment, but remember, the other reason you should care about it is. Every single day. As more people move away from Google search engines to answer engines, you're losing a ton of traffic. If somebody new showing up, treat them with, respect them with love. Treat them with [00:39:00] care because they're very precious. Just lost a hundred. Check the landing George Weiner: pages. 'cause you may be surprised where your front door is when complexity is bringing them to you, and it's not where you spent all of your design effort on the homepage. Spoiler. That's exactly Avinash Kaushik: right. No. Exactly. In fact, uh, the doping deeper into your websites is becoming even more prevalent with answer engines. Mm-hmm. Um, uh, than it used to be with search engines. The search always tried to get you the, the top things. There's still a lot of diversity. Your homepage likely is still only 30% of your traffic. Everybody else is landing on other homepage or as you call them, landing pages. So it's really, really important to look beyond your homepage. I mean, it was true yesterday. It's even truer today. George Weiner: Yeah, my hunch and what I'm starting to see in our data is that it is also much higher on the assisted conversion like it is. Yes. Yes, it is. Like if you have come to us from there, we are going to be seeing you again. That's right. That's right. More likely than others. It over indexes consistently for us there. Avinash Kaushik: [00:40:00] Yes. Again, it ties back to the person has higher intent, so if they didn't convert in that lab first session, their higher intent is gonna bring them back to you. So you are absolutely right about the data that you're seeing. George Weiner: Um, alright. War corner, the 10 90 rule. Can you unpack this and then maybe apply it to somebody who thinks that their like AI strategy is done? 'cause they spend $20 or $200 a month on some tool and then like, call it a day. 'cause they did ai. Avinash Kaushik: Yes, yes. No, it's, it's good. I, I developed it in context of analytics. When I was at my, uh, job at Intuit, I used to, I was at Intuit, senior director for research and analytics. And one of the things I found is people would consistently spend lots of money on tools in that time, web analytics tools, research tools, et cetera. And, uh, so they're spending a contract of a few hundred thousand dollars or hundreds of thousands of dollars, and then they give it to a fresh graduate to find insights. [00:41:00] I was like, wait, wait, wait. So you took this $300,000 thing and gave it to somebody. You're paying $45,000 a year. Who is young in their career, young in their career, and expecting them to make you tons of money using this tool? It's not the tool, it's the human. And so that's why I developed the the 10 90 rule, which is that if you have a, if you have a hundred dollars to invest in making smarter decisions, invest $10 in the tool, $90 in the human. We all have access to so much data, so much complexity. The world is changing so fast that it is the human that is going to figure out how to make sense of these insights rather than the tool magically spewing and understanding your business enough to tell you exactly what to do. So that, that's sort of where the 10 90 rule came from. Now, sort of we are in this, in this, um, this is very good for nonprofits by the way. So we're in this era. Where On the 90 side? No. So the 10, look, don't spend insane money on tools that is just silly. So don't do that. Now the 90, let's talk about the [00:42:00] 90. Up until two years ago, I had to spell all of the 90 on what I now call organic humans. You George Weiner: glasses wearing humans, huh? Avinash Kaushik: The development of LLM means that every single nonprofit in the world has access to roughly a third year bachelor's degree student. Like a really smart intern. For free. For free. In fact, in some instances, for some nonprofits, let's say I I just reading about this nonprofit that is cleaning up plastics in the ocean for this particular nonprofit, they have access to a p HT level environmentalist using the latest Chad GP PT 4.5, like PhD level. So the little caveat I'm beginning to put in the 10 90 rule is on the 90. You give the 90 to the human and for free. Get the human, a very smart Bachelor's student by using LLMs in some instances. Get [00:43:00] for free a very smart TH using the LLMs. So the LLMs have now to be incorporated into your research, into your analysis, into building a next dashboard, into building a next website, into building your next mobile game into whatever the hell you're doing for free. You can get that so you have your organic human. Less the synthetic human for free. Both of those are in the 90 and, and for nonprofit, so, so in my work at at Coach and Kate Spade. I have access now to a couple of interns who do free work for me, well for 20 minor $20 a month because I have to pay for the plus version of G bt. So the intern costs $20 a month, but I have access to this syn synthetic human who can do a whole lot of work for me for $20 a month in my case, but it could also do it for free for you. Don't forget synthetic humans. You no longer have to rely only on the organic humans to do the 90 part. You would be stunned. Upload [00:44:00] your latest, actually take last year's worth of donations, where they came from and all this data from you. Have a spreadsheet lying around. Dump it into chat. GPT, I'll ask it to analyze it. Help you find where most donations came from, and visualize trends to present to board of directors. It will blow your mind how good it is at do it with Gemini. I'm not biased, I'm just seeing chat. GPD 'cause everybody knows it so much Better try it with mistrial a, a small LLM from France. So I, I wanna emphasize that what has changed over the last year is the ability for us to compliment our organic humans with these synthetic entities. Sometimes I say synthetic humans, but you get the point. George Weiner: Yeah. I think, you know, definitely dump that spreadsheet in. Pull out the PII real quick, just, you know, make me feel better as, you know, the, the person who's gonna be promoting this to everybody, but also, you know, sort of. With that. I want to make it clear too, that like actually inside of Gemini, like Google for nonprofits has opened up access to Gemini for free is not a per user, per whatever. You have that [00:45:00] you have notebook, LLM, and these. Are sitting in their backyards for free every day and it's like a user to lose it. 'cause you have a certain amount of intelligence tokens a day. Can you, I just like wanna climb like the tallest tree out here and just start yelling from a high building about this. Make the case of why a nonprofit should be leveraging this free like PhD student that is sitting with their hands underneath their butts, doing nothing for them right now. Avinash Kaushik: No, it is such a shame. By the way, I cannot add to your recommendation in using your Gemini Pro account if it's free, on top of, uh, all the benefits you can get. Gemini Pro also comes with restrictions around their ability to use your data. They won't, uh, their ability to put your data anywhere. Gemini free versus Gemini Pro is a very protected environment. Enterprise version. So more, more security, more privacy, et cetera. That's a great benefit. And by the way, as you said, George, they can get it for free. So, um, the, the, the, the posture you should adopt is what big companies are doing, [00:46:00] which is anytime there is a job to be done, the first question you, you should ask is, can I make the, can an AI do the job? You don't say, oh, let me send it to George. Let me email Simon, let me email Sarah. No, no, no. The first thing that should hit your head is. I do the job because most of the time for, again, remember, third year bachelor's degree, student type, type experience and intelligence, um, AI can do it better than any human. So your instincts to be, let me outsource that kind of work so I can free up George's cycles for the harder problems that the AI cannot solve. And by the way, you can do many things. For example, you got a grant and now Meta allows you to run X number of ads for free. Your first thing, single it. What kind of ad should I create? Go type in your nonprofit, tell it the kind of things you're doing. Tell it. Tell it the donations you want, tell it the size, donation, want. Let it create the first 10 ads for you for free. And then you pick the one you like. And even if you have an internal [00:47:00] designer who makes ads, they'll start with ideas rather than from scratch. It's just one small example. Or you wanna figure out. You know, my email program is stuck. I'm not getting yield rates for donations. The thing I want click the button that called that is called deep research or thinking in the LL. Click one of those two buttons and then say, I'm really struggling. I'm at wits end. I've tried all these things. Write all the detail. Write all the detail about what you've tried and now working. Can you please give me three new ideas that have worked for nonprofits who are working in water conservation? Hmm. This would've taken a human like a few days to do. You'll have an answer in under 90 seconds. I just give two simple use cases where we can use these synthetic entities to send us, do the work for us. So the default posture in nonprofits should be, look, we're resource scrapped anyway. Why not use a free bachelor's degree student, or in some case a free PhD student to do the job, or at least get us started on a job. So just spending 10 [00:48:00] hours on it. We only spend the last two hours. The entity entity does the first date, and that is super attractive. I use it every single day in, in one of my browsers. I have three traps open permanently. I've got Claude, I've got Mistrial, I've got Charge GPT. They are doing jobs for me all day long. Like all day long. They're working for me. $20 each. George Weiner: Yeah, it's an, it, it, it's truly, it's an embarrassment of riches, but also getting back to the, uh, the 10 90 is, it's still sitting there. If you haven't brought that capacity building to the person on how to prompt how to play that game of linguistic tennis with these tools, right. They're still just a hammer on a. Avinash Kaushik: That's exactly right. That's exactly right. Or, or in your case, you, you have access to Gemini for nonprofits. It's a fantastic tool. It's like a really nice card that could take you different places you insist on cycling everywhere. It's, it's okay cycle once in a while for health reasons. Otherwise, just take the car, it's free. George Weiner: Ha, you've [00:49:00] been so generous with your time. Uh, I do have one more quick war. If you, if you have, have a minute, uh, your war on funnels, and maybe this is not. Fully fair. And I am like, I hear you yelling at me every time I'm showing our marketing funnel. And I'm like, yeah, but I also have have a circle over here. Can you, can you unpack your war on funnels and maybe bring us through, see, think, do, care and in the land of ai? Avinash Kaushik: Yeah. Okay. So the marketing funnel is very old. It's been around for a very long time, and once I, I sort of started working at Google, access to lots more consumer research, lots more consumer behavior. Like 20 years ago, I began to understand that there's no such thing as funnel. So what does the funnel say? The funnel says there's a group of people running around the world, they're not aware of your brand. Find them, scream at them, spray and pray advertising at them, make them aware, and then somehow magically find the exact same people again and shut them down the fricking funnel and make them consider your product.[00:50:00] And now that they're considering, find them again, exactly the same people, and then shove them one more time. Move their purchase index and then drag them to your website. The thing is this linearity that there's no evidence in the universe that this linearity exists. For example, uh, I'm going on a, I like long bike rides, um, and I just got thirsty. I picked up the first brand. I could see a water. No awareness, no consideration, no purchase in debt. I just need water. A lot of people will buy your brand because you happen to be the cheapest. I don't give a crap about anything else, right? So, um, uh, uh, the other thing to understand is, uh, one of the brands I adore and have lots of is the brand. Patagonia. I love Patagonia. I, I don't use the word love for I think any other brand. I love Patagonia, right? For Patagonia. I'm always in the awareness stage because I always want these incredible stories that brand ambassadors tell about how they're helping the environment. [00:51:00] I have more Patagonia products than I should have. I'm already customer. I'm always open to new considerations of Patagonia products, new innovations they're bringing, and then once in a while, I'm always in need to buy a Patagonia product. I'm evaluating them. So this idea that the human is in one of these stages and your job is to shove them down, the funnel is just fatally flawed, no evidence for it. Instead, what you want to do is what is Ash's intent at the moment? He would like environmental stories about how we're improving planet earth. Patagonia will say, I wanna make him aware of my environmental stories, but if they only thought of marketing and selling, they wouldn't put me in the awareness because I'm already a customer who buys lots of stuff from already, right? Or sometimes I'm like, oh, I'm, I'm heading over to London next week. Um, I need a thing, jacket. So yeah, consideration show up even though I'm your customer. So this seating do care is a framework that [00:52:00] says, rather than shoving people down things that don't exist and wasting your money, your marketing should be able to discern any human's intent and then be able to respond with a piece of content. Sometimes that piece of content in an is an ad. Sometimes it's a webpage, sometimes it's an email. Sometimes it's a video. Sometimes it's a podcast. This idea of understanding intent is the bedrock on which seat do care is built about, and it creates fully customer-centric marketing. It is harder to do because intent is harder to infer, but if you wanna build a competitive advantage for yourself. Intent is the magic. George Weiner: Well, I think that's a, a great point to, to end on. And again, so generous with, uh, you know, all the work you do and also supporting nonprofits in the many ways that you do. And I'm, uh, always, always watching and seeing what I'm missing when, um, when a new, uh, AKA's Razor and Newsletter come out. So any final sign off [00:53:00] here on how do people find you? How do people help you? Let's hear it. Avinash Kaushik: You can just Google or answer Engine Me. It's, I'm not hard. I hard to find, but if you're a nonprofit, you can sign up for my newsletter, TMAI marketing analytics newsletter. Um, there's a free one and a paid one, so you can just sign up for the free one. It's a newsletter that comes out every five weeks. It's completely free, no strings or anything. And that way I'll be happy to share my stories around better marketing and analytics using the free newsletter for you so you can sign up for that. George Weiner: Brilliant. Well, thank you so much, Avan. And maybe, maybe we'll have to take you up on that offer to talk sometime next year and see, uh, if maybe we're, we're all just sort of, uh, hanging out with synthetic humans nonstop. Thank you so much. It was fun, George. [00:54:00]

Stephen Grootes speaks with Stuart Theobald, Financial Analyst and Chairman at Intellidex, to explain how the Reform Tracker will support government and business by providing credible, up-to-date data on reform progress, empowering leaders to make informed decisions. The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape.    Thank you for listening to a podcast from The Money Show Listen live Primedia+ weekdays from 18:00 and 20:00 (SA Time) to The Money Show with Stephen Grootes broadcast on 702 https://buff.ly/gk3y0Kj and CapeTalk https://buff.ly/NnFM3Nk For more from the show, go to https://buff.ly/7QpH0jY or find all the catch-up podcasts here https://buff.ly/PlhvUVe Subscribe to The Money Show Daily Newsletter and the Weekly Business Wrap here https://buff.ly/v5mfetc The Money Show is brought to you by Absa     Follow us on social media   702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/CapeTalk 702 on YouTube: https://www.youtube.com/@radio702   CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/Radio702 CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.

Stephen Grootes speaks to Busisiwe Mavuso, CEO of Business Leadership South Africa, about the launch of the BLSA Reform Tracker, a platform designed to monitor and assess key government reforms impacting South Africa's business environment and economic growth. The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape.    Thank you for listening to a podcast from The Money Show Listen live Primedia+ weekdays from 18:00 and 20:00 (SA Time) to The Money Show with Stephen Grootes broadcast on 702 https://buff.ly/gk3y0Kj and CapeTalk https://buff.ly/NnFM3Nk For more from the show, go to https://buff.ly/7QpH0jY or find all the catch-up podcasts here https://buff.ly/PlhvUVe Subscribe to The Money Show Daily Newsletter and the Weekly Business Wrap here https://buff.ly/v5mfetc The Money Show is brought to you by Absa     Follow us on social media   702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/CapeTalk 702 on YouTube: https://www.youtube.com/@radio702   CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/Radio702 CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.

It's Micro-Dose Monday on Fitness Stuff for Normal People where instead of diving deep on just one topic we're serving up four quick hits you've been asking for. Today Marianna and Tony are talking about why you can't trust calorie trackers and the research that proves it, the truth about plant vs. animal protein quality and why Marianna's opinion has shifted, the FDA's new rules for what can legally be labeled “healthy,” and the recent Chobani class action lawsuit that has Marianna rethinking her yogurt habit.⁠⁠⁠⁠⁠⁠⁠Sign up for Fitness Stuff PREMIUM here!!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ALL of our complete 12-week training programsBonus episodes every FridayJust $5 /month⁠⁠⁠⁠⁠⁠⁠⁠⁠Legion Athletics⁠⁠⁠⁠⁠⁠⁠⁠⁠BOGO 50% off for your first order + 2X points on every order after thatuse code “FSPOD” at checkoutTimestamps:(3:26) Why You Can't Trust Calorie Trackers (and why that's actually totally okay)
(13:20) “Healthy” Food Label
(25:05) Plant vs. Animal Protein
(37:27) Chobani lawsuit

 Chas & Dr Dave discuss Dave The Godfather, Being Economically Fisted, and Dodgy Dave's Firm ‘n' Fast Skin Substitutes WARNING: This episode of PEP may contain explicit language. Timestamps: 0:00 - Introducing: Dr Dave 2:16 - Grateful (Test Cricket, Popular.Info) 9:36 - Tariff Updates (Brazil, Mexico, Europe, India, Canada, Will Tariffs Be Addictive?) 33:29 - Economic Bad News Week 45:34 - Stats Nugget (AI Spending) 47:45 - Employment Report 1:03:56 - BLS Chief Sacking 1:33:23 - Gaza 2:18:45 - Stats Nugget (Project 2025) 2:20:24 - Gerrymandering 2:33:35 - Trivia 2:34:37 - Gerrymandering Part 2 [Recorded: Thursday 7 August 2:00PM AEST / 12:00AM NEW YORK TIME] SHOW LINKS: *Chat with the PEPpers on the Discord Server: https://discord.com/invite/WxDD2PPvaW Homework: * Popular.Info Skin Substitute Crackdown piece: https://bitly.cx/jH8oc * Dispatch EU trade deal article: https://bitly.cx/qqcVS * NY Times Hamas Aid Theft article: https://bitly.cx/YpU4 * US Veteran Interview About GHF Aid: https://bitly.cx/5mosU * Project 2025 Tracker: https://bitly.cx/uBg9 THE (UPDATED) DR DAVE BOOK CLUB MASTERLIST: William Appleman Williams - The Tragedy of American Diplomacy (Mentioned 2:11:23, Ep 222) Mahmood Mamdani - Good Muslim, Bad Muslim (Mentioned 2:07:14, Ep 220) Carlo Rovelli - The Order Of Time (Mentioned 06:36, Ep 220) Carlo Rovelli - Reality Is Not What It Seems (Mentioned 06:36, Ep 220) Ryszard Kapuściński - Shah of Shahs (Mentioned 2:21:27, Ep 217) Ervand Abrahamian - Khomeinism (Mentioned 2:23:19, Ep 217) Anthony Seldon - Truss at 10 (Mentioned 1:36:09, Ep 215) Steven Teles - The Conservative Legal Movement (Mentioned 2:12:12, Ep 215) Amin Maalouf - The Crusades Through Arab Eyes (Mentioned 4:32, Ep 214) Geoffrey Blainey - The Causes Of War (Mentioned 43:49, Ep 198) Margaret Levi - Of Rule And Revenue (Mentioned 1:11:16, Ep 195) Margaret Levi - Consent, Dissent, and Patriotism (Mentioned 1:11:16, Ep 195) Sayaka Murata - Convenience Store Woman (Mentioned 2:14, Ep 194) Sid Meier - Sid Meier's Memoir! (Mentioned 16:30, Ep 178) David Simon & Ed Burns - The Corner (Mentioned 8:40, Ep 178) Maurice O. Wallace - King's Vibrato (Mentioned 14:26, Ep 164) Edward S. Herman and Noam Chomsky - Manufacturing Consent - (Mentioned 32:12, Ep 164) Robert Plunket - My Search For Warren Harding (Mentioned 1:49:12, Ep 158) Ian Lambot & Greg Girard - City of Darkness Revisited (Mentioned 39:25, Ep 157) Max Chafkin - The Contrarian (Mentioned 32:18, Ep 155) Claire Conner - Wrapped In The Flag (Mentioned 31:42, Ep 155) Rita Abrahamsen, Mike Williams et al - Global Right (Mentioned 31:12, Ep 155) Philip Gorski and Samuel Perry - The Flag And The Cross (Mentioned 30:49, Ep 155) Cynthia Miller-Idriss - Hate In The Homeland (Mentioned 30:10, Ep 155) Cory Doctorow & Rebecca Giblin - Chokepoint Capitalism (Mentioned 34:55, Ep 150) Elizabeth Ingleson - Made In China (Mentioned 31:50, Ep 150) John Corrigan - Religious Intolerance, America, and the World (Mentioned 1:16:18, Ep 141) Gérard Prunier - From Genocide to Continental War (Mentioned 48:18, Ep 141) Liu Cixin, - The Three Body Trilogy (Mentioned 1:11:04, Ep 136) Tilman Allert - The Hitler Salute (Mentioned 22:03, Ep 134) Philip Roth - Nemesis (Mentioned 1:56, Ep 133) Joshua Cohen - The Netanyahus Zeke Faux - Number Go Up Michael Paul Rogin - The Intellectuals and McCarthy Cathy Kramer - The Politics of Resentment Naomi Klein - Doppelganger Maria Bamford - Sure, I'll Join Your Cult Wendy Brown - States Of Injury Corey Robin. - The Reactionary Mind Patricia Lockwood - No One Is Talking About This David Cay Johnston - The Making of Donald Trump Jane Mayer - Dark Money Harry Frankfurt - On Bullshit Stephen King - The Dead Zone Elle Hardy - Beyond Belief Federico Finchelstein - From Fascism to Populism in History Robert Jervis - Why Intelligence Fails Alex Haley and Malcolm X - The Autobiography of Malcolm X Jonathan Haidt - The Righteous Mind David Graeber - Debt: The First 5000 Years Jerry L. Mashaw - Creating The American Administrative Constitution Brian Balogh - A Government Out of Sight Paul Connerton - How Societies Remember Paul Connerton - How Modernity Forgets Catherine Green and Sarah Catherine Gilbert - Vaxxers John Zaller - The Nature and Origins of Mass Opinion Matthew Karp - This Vast Southern Empire Robert Fatton - The Guise of Exceptionalism Anatol Lievin - Climate Change and the Nation State: The Realist Case James Alfred Aho - The Politics of Righteousness The substack that Dr Dave apparently plagiarises liberally from! https://luke.substack.com/ James Beverley - God's Man in the White House Jane Chi Hyun Park - Yellow Future Matthias Gardell - In The Name of Elijah Muhammad Gosta Esping-Andersen - The Three Worlds of Welfare Capitalism Suzanne Mettler - The Submerged State Brendon O'Connor - Anti-Americanism and American Exceptionalism James Morone - Hellfire Nation Nathan Kalmoe - With Ballots and Bullets Winnifred Fallers Sullivan - The Impossibility of Religious Freedom THANK YOU FOR YOUR ATTENTION TO THIS MATTER!

Just when you think you can take a week off the podcast everything happens in the AFL.Brody is back despite still sounding like a 90 year old asthmatic, Adelaide Crows are sitting top of the ladder, Collingwood have fallen off and Melbourne have sacked their coach!Tune in as the lads analyse all of this and more from a crazy week in footy!

Episode 8: sitting down with Quinda and chatting about the biggest bikepacking race of her life.Enjoy Episode notes:Quinda Verheul: ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/quindaverheul_⁠⁠⁠⁠⁠⁠⁠Quinda's Tracker: ⁠⁠⁠⁠https://trackleaders.com/tourdivide25i.php?name=Quinda_Verheul⁠⁠⁠⁠Voice by: Stefano Nucera aka Calamaro ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://instagram.com/calamarocc⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The BroomWagon Podcast

Follow-ups: Project 2025 Tracker @4:05 Youtube age verification @5:18 Health/Medicine/Science: RFK Jr. pulls $500 million in funding for vaccine development @6:03 Smithsonian change @8:42 American Academy of Pediatrics (AAP) “calls for end to vaccine exemptions” @10:28 Trump calls to RFK @11:35 Centers for Disease Control show vaccination rates declined yet again @12:59 Vinay Prasad @13:27 Risks of drinking raw milk after 21 people sickened @16:31 Politics: Future elections @18:13 TX gerrymandering @23:42 Senate Democrats launching investigation @29:27 Substack piece by Paul Offit Ousted panel members suggestion @33:05 Pseudoscience: Woman who refused chemo and died had coffee enemas @34:15 News: Epstein scandal broadens as trove of letters from famous figures published 37:18 Sydney Sweeney @43:49 Final Stories: Gwenyth (Sorry Ian) @55:57 Unrelated laser product @1:00:07

Idaho Fish and Game is asking for your help tracking wild turkeys this summer.

Damon Gameau is an acclaimed filmmaker, author, actor and activist known for his powerful storytelling that sparks change. You might know him from That Sugar Film, or from his roles in The Tracker, Balibo, Love My Way and Puberty Blues. With a passion for uplifting young voices, Damon’s work champions creativity, empathy and hope as essential tools in addressing our environmental crisis. In this inspiring conversation, Jess and Damon explore how care and empathy can be powerful forces for change. They discuss the role of children as catalysts for action, the importance of reconnecting with our shared humanity, and how joy, hope and collective action can help shape a better future. Damon reminds us that even in a wounded world, there is space for purpose, playfulness and possibility. Know someone who'd enjoy this episode? Why not share it with them by tapping the 3 dots above ⬆︎ and passing it on LINKS: In Future Council, Damon takes eight kids on the ultimate road trip across Europe to seek solutions to our greatest ecological challenges. Book tickets here If you loved this chat with Damon we think you'll love Jess's conversation with Sarah Wilson here If you love what we do, why not follow the show, and rate and review on Apple or Spotify CREDITS:Host: Jessica RoweGuest: Damon GameauExecutive Producer: Nic McClureAudio Producer: Nat Marshall Digital Content Producer: Zoe Panaretos The Jess Rowe Big Talk Show acknowledges the Gadigal people, Traditional Custodians of the land on which we recorded this podcast, and pay our respects to their Elders past, present and extend that respect to all Aboriginal and Torres Strait Islanders peoples here today.See omnystudio.com/listener for privacy information.

The New York Times bestselling master of suspense, Jeffery Deaver, returns to his beloved series, adapted for TV in CBS's Tracker, starring Justin Hartley. Reward seeker Colter Shaw races against the clock in SOUTH OF NOWHERE (G.P. Putnam's Son's; On-Sale: May 6, 2025), to save a flooding town from a full-fledged disaster, where the culprit lurks in the plain sight.When a levee collapses in Hinowah, a small town in Northern California, Colter Shaw is brought on by his sister, Dorion, a disaster response specialist, to help locate a family swept away by the raging water, with mere hours to survive. But after a surprise attack along the river obstructs Colter's urgent search, the siblings are forced to consider a new reality: Is the levee at risk of failing from natural causes, or is someone sabotaging it?Colter and Dorion must race against a ticking clock to uncover the truth and save the citizens before the village washes out completely, destroying everything and everyone in its path.Fans of the hit CBS show Tracker and Deaver fans alike will thrill to a fifth Shaw adventure and SOUTH OF NOWHERE will not disappoint.Become a supporter of this podcast: https://www.spreaker.com/podcast/arroe-collins-unplugged-totally-uncut--994165/support.

Building a consistent walking habit can be hard. During today's ten-minute walk, Dave tells how one listener is creatively using the fitness chain tracker to document a growing habit.Download your free fitness chain tracker that can help you build a walking habit that lastsSupport Walking is Fitness with a virtual coffeeCheck out the Walking is Fitness store for items to make walking more fun and effective.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Major League Baseball's trade deadline sparked a flurry of activity. Correspondent Gethin Coolbaugh reports.

EPISODE 142 | Project 2025: The First 180 Days (World Is Weird 15) Donald Trump said he didn't really know much about Project 2025 except that they sure liked him. And yet, of 313 specific Project 2025 initiatives, he's already enacted 108 of them, and another 63 are actively in the works as of this recording. Quite a coincidence, wouldn't you say? Project 2025 put a lot of importance of a sort of blitzkrieg if their boy won the 2024 election, a flurry of activity to define the first 180 days of his presidency and hopefully create so much change that, no matter what happens in future elections (if there are any) many of the changes they want to see happen will end up sticking around. That benchmark date was July 19.  So, let's look at Project 2025. What they say, and some of their own justifications for why they say it. And we'll also see just how much Trump has actively assisted them in realizing their vision for a very different America than the world has ever seen.  Like what we do? Then buy us a beer or three via our page on Buy Me a Coffee.  Review us here or on IMDb. And seriously, subscribe, will ya?  SECTIONS 02:40 - The Mandate for Leadership, Version IX - The first of the Four Pillars, "cultural Marxism"; yes, it really is Gilead; white nationalists and Christian nationalists, family is the key, four main goals 08:52 - Three More Pillars - Info gathering, the Presidential Administration Academy, "climate change" is code for Christian depopulation, a secret playbook, Carter was evil, the DoD and Space Force 13:16 - Economy - General ideas, "fair trade" vs. "free trade", the Consumer Protection Bureau, the Department of Labor, the Department of Commerce 21:05 - Environment - General ideas, the Environmental Protection Agency, the Department of the Interior 25:09 - Transportation - General ideas, get married and make babies or no funding, the Department of Transportation, the FAA 27:11 - Education - General ideas, education is a private good, not a public one; the Department of Education, Parental Bill of Rights 33:12 - Identity - General ideas, LGBTQ+ and trans people ("radical gender ideology"), DEI, pornography 36:15 - Journalism - General ideas, the Corporation for Public Broadcasting, the FCC, the US Agency for Global Media (now a One America News organ), the Open Technology Fund 38:39 - Healthcare - General ideas, Medicaid, Medicare, the Department of Veteran Affairs, the CDC, the Department of Health is really the Department of Life, marriage, abortions, Planned Parenthood, in vitro fertilization, teen pregnancy, the Department of Health and Human Services 47:43 - Legal - General ideas, affirmative action, the FBI, the death penalty, the Secret Service as military cops, the Department of Justice, FACE Act no longer enforced, don't say trans 53:16 - National Security - Foreign policy shifts, USAID, NATO, nukes, the Department of Defense, Cybercom, the State Department, strengthen ties with Saudi Arabia 57:26 - Immigration - CBP, ICE, TSA, USCIS, refugees, asylum pay-to-stay scheme, birthright citizenship, mass deportations, more police, FEMA funds, the Department of Homeland Security 01:04:42 - Elections - General ideas, the FEC gets limits, photo ID to vote, armed police at polling stations 01:06:58 - Expansion of the Executive - The President is boss, loyalists only, the Insurrection Act of 1807, more surveillance 01:09:24 - Federal Staffing - Bring back the spoils-and-patronage system, the White House, the National Security Council 01:12:01 - Final Thoughts - Trump totally knows about Project 2025, the vision for an America-that-never-was, why the hell didn't you vote? Music by Fanette Ronjat More Info Project 2025 Tracker website (updated daily) r/Keep_Track Full text of "Project 2025 Mandate For Leadership" The “Mandate for Leadership” Series Inside Project 2025's Secret Training Videos - video on ProPublica YouTube channel 5 Reasons Leftists HATE Project 2025 from the Heritage Foundation Project 2025 Quick Read

Bethany was looking for her AirPods and may have found something else instead. Is Johnson cheating? Find out in this all-new Chantel's Roses!

Plan and Book your next Theme Park Vacation with Sarah B Travels! https://pages.smartmomstravel.com/trip-questionnaire-sarah-byer The Guys pack their bags and Check-In with Tim Tracker to rank their Favorite Hotels at the Walt Disney World Resort! Get more of Tim Tracker on Youtube @TheTimTracker, and follow the Trackers on all socials! (@TheTimTracker) Consider supporting us on our FourthWall for Bonus Episodes, Merch, and More! www.fyapod.com CREATED & HOSTED BY Ryan Bergara & Byron Marin EDITOR Byron Marin EXECUTIVE PRODUCERS Ryan Bergara Byron Marin Social: http://www.instagram.com/fyapod http://www.instagram.com/ryanbergara http://www.instagram.com/byronamarin FYA Logo by Arthur Kierce (@theonekierce) Learn more about your ad choices. Visit podcastchoices.com/adchoices

Introducing Jason Diaz, the Toronto-born actor making his talent known in Amazon's upcoming Stephen King thriller The Institute which came out on July 13th. A former MMA fighter turned actor, Jason brings raw physicality, razor-sharp discipline, and deep emotional grit to his breakout role as Tony, a cold and calculating orderly whose sinister presence will haunt viewers long after the credits roll. Based on King's bestselling novel, The Institute is set inside a secret facility where gifted children are held against their will—and Jason's chilling performance as a manipulative enforcer is one of the show's most powerful surprises. It's his darkest and most demanding role yet, showcasing the fierce energy and layered subtlety he's fast becoming known for. A first-generation Canadian of Portuguese descent, Jason grew up in a working-class Toronto family and trained seriously in combat sports before making a late pivot to acting at 21. Since then, he's built an impressive resume with recurring roles on Vampire Academy, The 100, Charmed, and The Bold Type. He also appears in this season of Tracker on CBS and he recently starred in A Best Selling Kind of Love on Hallmark.   Want to watch: YouTube Meisterkhan Pod (Please Subscribe)

Biohacking a Post-Vacation Weight Loss Stall: What My Tracker RevealedClick On My Website Below To Schedule A Free 15 Min Zoom Call:www.Over40FitnessHacks.comOver 40 Fitness Hacks SKOOL Group!Get Your Whoop4.0 Here!

Uncle Si's long-held stance against having a phone starts to crumble after Christine slaps an AirTag on him and John-David blows his mind with the magic of real-time pizza delivery apps. Meanwhile, Phillip shocks everyone by admitting he's not that into pizza, but is totally into drive-thru seafood. Martin has Jep Robertson verify Si's outrageous tale about getting kicked out of an Uber thanks to Jessica's legendary foul-smelling flatulence. Duck Call Room episode #467 is sponsored by: For 10% off your order, go to https://pestie.com/duck. Get firearm security redesigned and save 10% off @‌StopBoxUSA with code DUCKCALL at https://www.stopboxusa.com/DUCKCALL   #stopboxpod https://puretalk.com/duck — Get 50% off your first month when you make the switch! - Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week's episode, we are speaking with Tim Hofmann,  a certified dog trainer working with the Cheetah Conservation Fund (CCF), running the Scat Detection Dog program. Since 2018, Tim has been leading the scat detection dog project for CCR where his expertise extends to field projects across Namibia and Angola, where he works with his dogs to detect and conserve rare wildlife species, like cheetahs and African wild dogs.Tim also holds a master's degree in Nature Conservation Biology and is currently pursuing a Ph.D. in wildlife sciences which very much comes into play with his work at CCF.  Tim is passionate about innovative wildlife conservation approaches, and his work focuses on the intersection of dog training and conservation biology.What a dream to be out in some of the most beautiful landscapes in the world, with an amazing and sweet dog, all the while in support of wildlife conservation. And many of you will recognize CCF from a previous episode where we spoke with Dr. Laurie Marker-the Executive Director of the Cheetah Conservation Fund, titled The Cheetahs Longest Race.We are pretty sure you're gonna think this is one of the coolest jobs out there! What a dream job! Thanks so much to Tim and CCF and thanks for listening! Lots of Love. Time Stamps:Introduction: 00:16Interview: 6:46TA: 51:04Show Notes:https://cheetah.org/https://cheetah.org/ccf-blog/life-at-ccf/featured-staff-tim-hofmann/

The group discuss some of the latest transfers that have taken place including Retegui move to Al Qadsiah FC and Bryan Mbeumo completing his move to Manchester United. Morning Footy is available for free on the Audacy app as well as Apple Podcasts, Spotify and wherever else you listen to podcasts.  Visit the ⁠⁠⁠betting arena on CBSSports.com⁠⁠⁠ for all the latest in ⁠⁠⁠sportsbook reviews⁠⁠⁠ and ⁠⁠⁠sportsbook promos⁠⁠⁠ for ⁠⁠⁠betting on soccer⁠⁠⁠ For more soccer coverage from CBS Sports, visit ⁠⁠⁠https://www.cbssports.com/soccer/⁠⁠⁠ To hear more from the CBS Sports Podcast Network, visit ⁠⁠⁠https://www.cbssports.com/podcasts/⁠⁠⁠ Watch UEFA Champions League, UEFA Europa League, UEFA Europa Conference League, Serie A, Coppa Italia, EFL, NWSL, Scottish Premiership, Argentine Primera División by subscribing Paramount Plus: ⁠⁠⁠https://www.paramountplus.com/home/⁠⁠⁠ Visit the betting arena on CBS Sports.com: ⁠⁠⁠https://www.cbssports.com/betting/⁠⁠⁠ For all the latest in sportsbook reviews: ⁠⁠⁠https://www.cbssports.com/betting/sportsbooks/⁠⁠⁠ And sportsbook promos: ⁠⁠⁠https://www.cbssports.com/betting/promos/⁠⁠⁠ For betting on soccer: ⁠⁠⁠https://www.cbssports.com/betting/soccer/ To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Odessey sells out premiere a year from now… Tennessee Bidness goes viral… Tennessee Stadium Noose… In-N-Out moving to Tennessee… One man has two lottery tickets win… A look at lotto… Give up X for a year for cash?... Best Vanilla Ice Cream?... Tracker show makes cuts… Untamed on Netflix… ChewingTheFat@theblaze.com Top weekend movies… Who Died Today: Iris Williams 79 / Robbie Pardlo 46 / Alan Bergman 99 / “Papa Jake” Larsen 102 / Eileen Fulton 91 / Prince Al-Waleed bin Al-Saud 36 / Keith Mccalister 61… Airlines making news… Delta to charge with AI judging how much?... Email scam?... Joke of the Day… www.blazetv.com/jeffy Promo code: Jeffy… Learn more about your ad choices. Visit megaphone.fm/adchoices

Elmo was hacked... Jamie Lee Curtis posts family photo?... Apple is in on U.S. Rare Earths... Untamed drops Thursday... Tracker and Joe Pickett…Emmys Nominations... Email: ChewingTheFat@theblaze.com MLB All-Star Game thoughts… No MLB, NFL, NBA or NHL right now... Who Died Today: Dan Rivera 54 on tour with Annabelle doll... James Carter Cathcart 71 / Paulette Jiles 82 / David Kaff ( Viv Savage in Spinal Tap ) 79... Robin Kaye & Thomas Deluca / Murdered in their home… AZ Wildfire update… DFW roadways becoming more unsafe…. Joke of The Day…. www.blazetv.com/jeffy. Promo code Jeffy… Learn more about your ad choices. Visit megaphone.fm/adchoices

LOOK OUT! It’s only Films To Be Buried With! Join your host Brett Goldstein as he talks life, death, love and the universe with the powerful actor, producer and director JUSTIN HARTLEY! Justin's been on the screen and stage for decades now and will hopefully be a face and voice you are well familiar with. But even if you're less aware of Justin, this is a fabulous ep for all as you get to hear so much about the process and indeed how he found roles and maintained them. From the old to the newer, it's an immense body of work but we also hear about such things as what it's actually like to join huge culturally important shows, being a part of long running classic series, the unique instinct that calls for 100+ takes, being cool like M J Fox, and how to dial in a body. All that and more on this week's awesome Films To Be Buried With! Video and extra audio available on Brett's Patreon! IMDB SMALLVILLE THIS IS US TRACKER –––––––––– BRETT • X BRETT • INSTAGRAM THE SECOND BEST NIGHT OF YOUR LIFE TED LASSO SHRINKING ALL OF YOU SOULMATES SUPERBOB (Brett's 2015 feature film)See omnystudio.com/listener for privacy information.