Construction Marketing with Purpose

To get you to that point where you feel super comfortable and in control, I'm going to review 10 categories I feel you should discuss with your potential web developers. Within each of these categories, I’ll also give you specific questions to ask, so you know exactly what web lingo to use, and you can understand what you might be getting from this relationship. For a fully-formatted article version of this episode, visit https://mayecreate.com/blog/web-design-company-interview-guide/

Are you in the market for a new computer? Then this episode is for you. We sit down with Jamie Cote from Personalized Computers in Columbia, MO and ask all the questions you need answers to when searching for the perfect computer. Timestamps Introducing Jamie Cote and Personalized Computers - 0:32What is the CPU and what does it do? - 4:30Which processor should you pick? - 8:42What is RAM? - 14:38How to reduce the amount of memory you are using - 15:42What size of RAM do you need? - 19:01What else can affect how your computer runs? - 22:06What to look for in storage - 25:15What is the SSD? - 26:11What size of SSD do you need? - 31:18What is the GPU? - 34:07Do you need a desktop or a laptop? - 37:49Should you get Windows 10 or Windows 11? - 43:17How to reach Jamie and Personalized Computers - 44:39 For a full transcription, visit https://mayecreate.com/blog/picking-the-right-computer-for-your-marketing-with-guest-jamie-cote/

We welcome our first international guest to the podcast, Marc Muehlberger, with Content Creation Studio Academy. We discuss how to get the best marketing photos using just the phone you already have in your pocket. Learn how to spot a good shot, why more photos are always better than less and what you can do with those photos to make your designer’s life a little bit easier. Timestamps Introduction of Marc Muehlberger - 1:18Pros and Cons of using your iPhone for marketing photos - 3:50Finding the best light for your photos - 7:32Paying attention to what is around you in photos - 10:48Editing photos on your phone - 13:57Using the right lens setting - 16:43Tips for those in front of the camera - 19:57Posing for photos - 22:21Taking more photos than you think you need - 26:54Image format suggestions - 34:12Naming your photos - 39:29Practicing really does make perfect - 42:49Where to find Marc Muehlberger - 45:31Creating an FAQ video - 47:42Check out the full transcript for this episode on our website: https://mayecreate.com/blog/getting-great-marketing-photos-using-your-phone/

We have a free downloadable offering on the MayeCreate website. It's called What to Put on Your Website. And on the success page for that download, we asked people what else do you need to know in their web planning journey. Many people said they wanted to learn about writing for their website. They are stuck trying to figure out the writing. I’m here to say we heard you! I even dedicated an entire learning sequence about writing for your website in our upcoming Better Than DIY Website program. So, thank you so much for your feedback, everyone. It really does help me help you on your journey to getting an awesome website that's going to grow your business. With that in mind, let's figure out this writing thing. For a fully-formatted article version of this episode, visit https://mayecreate.com/blog/the-dos-and-donts-of-writing-for-your-website/

There are all kinds of ways you can, through a supported system, build your website. But do you have what it takes to build your website? Let's walk through it together. For a fully-formatted article version of this episode, visit: https://mayecreate.com/blog/do-you-have-what-it-takes-to-build-your-own-website

Unlike some other products or services, websites have a lot of moving parts that allow them to be seen and work, and they require upkeep. These moving parts also have associated costs, but many people don't know that. Some web providers put additional costs in a package and just charge you a monthly lump sum. It’s hard to know what is all covered by your monthly payment, it just falls under the category of “WEBSITE”. You might think it's for them to update your site. And it might be! But it also probably includes things like the cost of your domain name, hosting, or other hidden costs. To view a fully-formatted article version of this episode, visit: https://mayecreate.com/blog/the-hidden-and-recurring-costs-of-building-a-website

You’ve decided it’s time to update your website. Or, maybe you don’t have a website yet, but you’re ready to take that step. Let me be your guide today as we go through my tips and tricks to help you get through the design process as quickly as possible. I want you to get through this process without belly-flopping in the middle.For a fully-formatted blog post of this episode, visit https://mayecreate.com/blog/time-saving-tips-for-a-website-redo

I’m going to help you figure out which site builder is right for you. If you're doing a complete overhaul on your website, then you're asking yourself a lot of questions. What type of website should I even have? Should it be on Wix? On WordPress? Somewhere else? Where should I build this thing? My goal is to help you get a big picture view of the differences between these systems and their features. Hopefully, this overview will jumpstart your decision making process, so you can pick the right type of site that will ultimately help you grow. For a fully-formatted blog post of this episode, visit: https://mayecreate.com/blog/wix-weebly-squarespace-wordpress-whats-the-difference

A theme can make or break your website. It controls how it looks, functions and limits (or expands) your ability as a web administrator to expand and build your site. In this post, we'll cover Themes VS Templates, What Themes Do, Free vs. Paid Themes, and The Evolution of the MayeCreate Theme. We'll also provide you with your very own Theme Selection Checklist. For a fully-formatted article version of this content, visit https://mayecreate.com/blog/picking-the-right-wordpress-theme/

I know it's an undertaking, but without a good website, growing your business is hard. Your website should be a bridge between an Internet user and your business. It's the first face of your business they see. If your website’s not good, it's a roadblock to growing your business. If you believe these myths, you’re building roadblocks, not bridges.For a fully-formetted article version of this episode, visit our website at: https://mayecreate.com/blog/7-website-myths-that-are-total-crap/

The first step to building an awesome website is creating an awesome plan. The first step to planning your website isn’t creating a pinterest board of million dollar kitchens to inspire your peanut butter and jelly budget project. You need to make some foundational decisions first. Decisions that will ultimately make it easier to plan and build your new site to meet your needs AND stay in your budget. As an added bonus the answers to these questions will allow you evaluate potential web designers and enter conversations about your site with confidence (even if that designer ends up being yourself). Five decisions to make before building your new website: What is going to be on your site? What does your site need to do? What are your future plans for your organization? Who is going to build it? How is it going to be built? For a fully-formatted article version of this episode, visit our website at: https://mayecreate.com/blog/5-decisions-you-need-to-make-before-you-build-your-new-website

Here at MayeCreate, being web designers and all, we kinda think almost everyone should have a website. But notice I said “almost everyone” not “absolutely”. But someone recently asked me, “Do businesses even need websites anymore?” (After which I almost fainted in shock.) But it prompted my wheels turning. Maybe we need to take a teensy step back. And instead of all this constant talk about what to put on your site and how to build it and what features it should have we need to first address those of you who don’t even know if you need the stinking thing. So we made a quiz! So we put together a simple quiz to help you decide if you’re one of the special exceptions who actually don’t need a website. Keep track of your responses; by the end, you’ll have your answer!For a fully-formatted article version of this content, visit: https://mayecreate.com/blog/quiz-do-you-even-need-a-website

You may've seen our recent posts about projects sections on construction websites. In them, we talk a lot about how useful online portfolios are for building your construction company’s credibility, increasing time visitors spend on your site, & displaying your amazing abilities as a construction crew. What these posts don’t cover is the types of layouts you have to choose from, how they look and which would work best for your own construction business. It’s about time we talked about all that.For a fully-formatted article version of this information, visit https://mayecreate.com/blog/construction-portfolio-examples-what-type-should-your-construction-company-use/

Around here, we love Halloween, and what’s Spooky Season without a few scary stories? In my over 23 years of website development, I’ve collected several stories that will make your skin crawl. From sites that just won’t die to havoc-wreaking hackers, we’ve seen just about everything. Let’s explore some of the scariest. To view this content as a fully-formatted blog post, visit https://mayecreate.com/blog/11-true-tales-from-the-crypt-website-horror-stories/

Determining whether or not to add a portfolio to your construction website is the easy part (you should). Planning your portfolio’s layout, functionality and features opens a whole other can of worms. Have no fear, because we put together a solid list of important factors to consider while you map it out.For a fully-formatted blog post featuring this content, visit https://mayecreate.com/blog/making-a-website-portfolio-for-your-construction-company-things-to-consider/

Today’s hiring market is worlds away from where we were even just a few years ago. So we asked our new friend, April Lopinot, Vice President at L. Keeley Construction, how she’s found success hiring in this new landscape. Unsurprisingly, it’s going to require making some changes, but she walks us all through how her company did, and how to implement some of those practices yourself. Episode Highlights Introduction to April Lopinot and Keeley - 1:35Navigating the current hiring market - 5:23Adjusting your business and recruitment practices - 10:00Offering incentives and showing appreciation - 14:15Finding quality candidates - 17:33Treating hiring like running a business - 25:27Testing new hiring practices - 27:00Thinking outside the box - 30:48For a fully-formatted blog post of this episode, visit our website at: https://mayecreate.com/blog/hiring-in-todays-market-with-guest-april-lopinot/

Don’t let your domain name suck. Your domain name is the navigator for your business's digital footprint. It's important to get a good one, because we've all dealt with bad ones, spelling them on repeat on the phone, giving up and sending an email with a link instead. If you’re currently stuck doing this, it is a sign your domain name sucks. Let’s change that. What makes an awesome domain name? There are simple steps you can take to get a great domain name, perfect for your company or organization. Choose the right domain name extension Make sure your domain name makes sense and is as close to your organization name as possible Keep your domain name short If your company name is hard to spell, buy variations of your domain name Make sure it can be read easily, and doesn’t say any bad things Purchase general domain names available for your industry and location, but get your company name as well Choose a registrar, and stay up to date with your payments To read a fully-formatted article version of this episode, visit our website at: https://mayecreate.com/blog/how-to-pick-a-domain-name-that-doesn39t-suck

People like LinkedIn because the content is more positive than on other platforms. It's a social network worth investing in for construction companies. And I’m not just saying that. This past spring, I went to trade shows and surveyed commercial construction companies, engineering companies, and suppliers. Almost everybody I spoke to said LinkedIn was their number one network to get new hires and business. In this podcast/blog post combo Elizabeth, our MayeCreate social media expert, and I will cover: How to get started on LinkedIn Best things to post Tricks for hiring on LinkedIn And more! To view a fully-formatted blog post of this information, visit our website at: https://mayecreate.com/blog/how-to-promote-your-construction-company-on-linkedin/

As a department of one, Cindy Cox, Employee Relations Manager for Lionmark, has hands in hiring, evaluations, team building and so much more. We sat down with her to learn the secrets to doing it all. Come to find out, it’s all about finding a shared purpose, building a community, and yes, sharing a walking taco or two. Timestamps Introduction of Cindy Cox - 1:12 Overview of Lionmark - 5:30 Incorporating company values to keep employees - 9:24 How to break up staff cliques and encourage team building - 15:01 Best practices for finding new staff - 19:03 Utilizing HR software to lighten the workload - 25:10 Creating systems for time and people management - 33:01 Holding effective employee evaluations - 36:31 Where to find more about Lionmark - 42:20 For a fully-formatted article version of this podcast, head over to our website: https://mayecreate.com/blog/what-team-building-and-walking-tacos-have-in-common/

Get a crash course on using Facebook to Promote your Construction Company in this weeks episode. No. Facebook isn't dead. Research compiled by Hootsuite shares that 69% of Americans over 18 use Facebook, and it is the most popular social network for users aged 35-44. To this day, it’s the platform where you’ll reach the widest variety of people. Dig in with us as we dissect how to craft your Facebook Strategy: Creating a Facebook Page Reviving a Dormant Page Building a Following Get People to Interact with Your Content Evaluating What’s Working Read the blog post at: https://mayecreate.com/blog/using-facebook-to-promote-your-construction-company/

Today, we are going to focus on HR because I know that’s a challenge that we hear about so much in the industry. I have two awesome guests; our own Stacy Brockmeier – wearer of many hats, including HR – and Ashley Delaney-Olson, Director of Human Resources for the Wesson Group. We’re going to talk about what it takes to develop a people-centric company culture that fosters respect, action and loyalty in an era when job satisfaction is higher on prospective employee’s must-have list than ever before. For a fully-formatted article version of this podcast, visit our website: https://mayecreate.com/blog/building-a-culture-of-respect-and-action-with-ashley-delaney-olson/

Public Service Announcement – Google Analytics is Changing This is the first major change in over a decade. My frenemy Google keeps emailing me about how stuff is changing, and my greatest fear is all those emails get stuck in your junk mail. Google is trying to create something that will be an equally awesome as the Universal Analtyics tracking system we've enjoyed for so long without making people use cookies to track user behavior on the websites. Universal Analytics is going to stop processing data on July 1, 2023. Having a deadline is great and all but here’s the deal. We don’t know how long your current account is going to exist, and we don’t know how long you’re going to have access to it. We all need to get on board and make the switch ASAP. In this episode I'll tell you who need to worry about it, who doesn't and what to do to keep the data rolling in! Read this episide in blog form at: https://mayecreate.com/blog/google-analytics-4-the-time-to-freak-out-is-nigh/

Job searchers use around 7.6 job sites to find their next position. Short of paying for it you don’t have a ton of control over how online job boards display your listings. But here’s the good news, the next step in the journey of a potential hire is to search for your company to learn more about who you are before applying. The first thing they typically find is your website. And that is something you DO have control over. What story does your website tell about your company? In this episode we'll explain the 6 things you need to share the story job seekers are looking for: Put people front and center in your imagery. Show off the awesome people who work for you, and don't use those stupid stock photos. Provide visitors a clear route to your hiring section. Don't hide it, don't put it in a drop-down menu, don't put it at the bottom of the screen, stick it right up top on the main navigation. Dedicate a page for each type of person you hire, even though it's not always easy, because you're going to feel like you're saying the same things over and over again. Tailor it to each type of person you're going to hire. Then as you're writing your text, be real, be you, be transparent, be thorough, be brave and be human. Showcase your flexibility however you do it. You know it's super important to people, and it is an objection we need to face head-on. Highlight your community involvement and show potential applicants how you take care of your community. Make it easy to apply online. Your application needs to work on a mobile phone and be easy for your HR department to process. The sooner you can implement these tips, the better your website will be, and the faster you can hire the people you need in your organization. Read the blog post at: https://mayecreate.com/blog/6-ways-to-turn-your-website-into-a-hiring-machine/

Hackers suck. They’re like the armpit of humanity. They just you feel victimized. It’s like having someone break into your house or your car and steal something. But it’s worse because you’re not just out these physical possessions, you have to figure out how to remedy this really, really yucky situation. So let’s dig in and talk about the number one way that you can protect your website from hackers. For a fully-formatted article version of this podcast, head over to our website: https://mayecreate.com/blog/1-way-to-protect-your-website-from-hackers/

Once, somebody broke into my house. We came back from vacation, and we walked into the house. My oldest daughter, who was two at the time, goes, “Mama, where TV go?” I look over, and sure enough, no TV there. You know what else was gone? All the beer in our fridge. Somebody stole our beer, our TV and my husband's Big 12 championship ring, which was a real stinking bummer. We felt gross, violated and a little unsafe. That's how you feel, with a gigantic dollop of irritation plopped on top, when somebody hacks your stinking website. Why are they doing it anyway? Why do hackers hack? I'm going to tell you. They hack for three main reasons. For a fully-formatted article version of this podcast, head over to our website: https://mayecreate.com/blog/why-do-hackers-hack

We have had many, many interns over the last 17 years at MayeCreate. Some of them have been terrible, and others have been amazing. One of them still works for us to this day. They’re good, they’re bad, they’re everything in between… The only thing you can manage is how you manage them. So I’m going to give you 10 intern management tips from my former interns. Yep, that’s right – intern management tips from interns! They actually wrote all of these tips for me so I could share them with you. For a fully-formatted article version of this podcast, head over to our website: https://mayecreate.com/blog/10-intern-management-tips-from-my-former-interns

All of us are trying to do our jobs on a budget and accomplish great things with our marketing. There are always moments in your business where you think to yourself, “man, if I just had another set of hands, I could be much more successful.” This is why we hire interns. I have hired a lot of interns in the 17 years I have operated my company, MayeCreate Design. Some of them have been amazing. Some of them have been not amazing. I am going to talk you through the ins and outs of marketing interns, what they're really great at and what they're not so great at. For a fully-formatted article version of this podcast, head over to our website: https://mayecreate.com/blog/hiring-a-marketing-intern-what-theyre-good-for-and-where-to-find-them/

It’s the biggest change Facebook has made to a core functionality in a really long time, but we don’t need to panic yet. These changes are a slow and random rollout eventually coming for all Pages. You can hold out for a little while longer, but this change is definitely coming, and it’s not going to be optional for long. Here's what you need to know... For a fully-formatted article version of this podcast, head over to our website: https://mayecreate.com/blog/facebook-changed-pages-what-that-means-for-you

We have clients who come to us and ask this question all the time. They have one business, and their business has multiple divisions. They know that they need a website, but they don’t know if they just need one website or if they need many websites. So Stacy has a set of questions that she has them answer. Once she gets those answers, she tells them whether they should go with one website or many websites. So let’s let Stacy take us through those questions right now so you can understand if you need one or many websites for your business with multiple divisions. For a fully-formatted article version of this podcast, head over to our website: https://mayecreate.com/blog/one-business-multiple-divisions-one-website-or-many-websites

In the beginning when people first contact MayeCreate, we have a lot of conversations about how they’re going to build their website. Some of these people have decided they’re going with a professional agency like ours, but there are lots of different types of website developers out there. Each one comes with different things to consider, let's go through each option and define the decision-making factors. Then, you can decide which kind of designer is right for you. For a fully-formatted article version of this podcast, head over to our website: https://mayecreate.com/blog/the-7-types-of-web-designers

We have been remodeling things in our office and homes for the last few years, and these experiences have made us acutely aware now of what is not included in a remodel bid. We hadn’t remodeled anything before. No one gave us a checklist to follow…so imagine our surprise when we were presented with 1000s of dollars in “upgrades” that we thought were included in the original estimate. Luckily website remodels tend to cost far less then home remodels. But still, no one likes being sent an extra invoice for work they thought was part of the original project plan. Because just like we hadn’t ever gone through a home remodel before you don't build websites every day, so how can you possibly be expected to know what’s included and what’s not? That’s what this post is all about. Uncovering the 10 most common things you might think are included. For a fully-formatted article version of this podcast, head over to our website: https://mayecreate.com/blog/whats-not-included-in-your-web-design

This is for those of you marketers who have to design – and even for you marketers who love to design. Because maybe you get stuck. Maybe it takes longer than you want it to. If you're designing things from scratch, it’s time consuming. At MayeCreate, we design things from scratch so we're always looking for ways to speed up the process, but still create beautiful, functional Websites. These are just six of our absolute favorite tools and libraries we use to get organized and get the creative juices flowing. Hopefully you can use some of them to rock out your own designs as well. For a fully-formatted article version of this podcast, head over to our website: https://mayecreate.com/blog/6-design-tools-libraries-to-get-your-creative-on/

If your email marketing system isn’t doing what it needs to do for you and you’re considering switching to MailChimp or MailerLite – this review is for you. I was a huge MailChimp fan…until I had to use it regularly myself. It has some very positive features. I’m not saying MailChimp isn’t right for you though, I support over 60 clients who use the system and love it. Last year we switched from MailChimp to MailerLite but before making that decision I interviewed MANY email systems from SendInBlue to ConvertKit before settling into MailerLite. And you know what, it’s not perfect either. But it is better for me, sort of. At least I hate it less. I’ve created new workarounds and I still have a stupid spreadsheet but at least now I don’t need google maps to find my way around. I’m going to give you my honest review after using MailerLite for the past year and a half and MailChimp for God knows how many so you can see which one might make you less pissed as you’re building your marketing emails. Here goes… For a fully-formatted article version of this podcast, head over to our website: https://mayecreate.com/blog/mailchimp-vs-mailerlite

Today we are going to talk about solving problems. At MayeCreate, we love solving problems. One we solve day after day for our clients is helping their businesses run smoother by leveraging their website to take some of the day to day heavy lifting off of their staff. We’re gonna go through six different challenges that we solve for people every day (with maybe some bonuses thrown in for fun). For a fully-formatted article version of this podcast, head over to our website: https://mayecreate.com/blog/cool-website-integrations-that-save-you-time-which-saves-you-money/

Construction website trends are following many of the same trends in other industries with their own special flair. How did I gather this data? Well to be real, I googled “Commercial Construction Websites” and then I clicked on every article reviewing websites and reviewed them as I found them; good, bad and ugly — 55 in all. The construction companies are from all over the US and range from small to large. They don’t all do exactly the same thing, as I’m sure you would expect because Commercial construction is a pretty big industry definition, filled with everything from specialists to general contractors. Here’s what I found… For a fully-formatted article version of this podcast, head over to our website: https://mayecreate.com/blog/commercial-construction-website-trends

We’re going to trade shows! They’re happening! We are getting in front of each other face to face! So if you are the person on your team tasked with making sure you have an awesome-looking booth, I’m sure right now, you’re thinking a lot about what your signage will look like for your booth. And that’s good. Don’t be the person who just gets in and wings it. Because then you forget stuff, which stinks because signage can be costly, and you want to make an amazing first impression. Especially since it’s been so long since you’ve had the opportunity to make face-to-face first impressions. (If you’re not sure how to set up your booth for success you may want to check out our recent post – how to set up an amazing trade show booth.) So today we’re going to outline just what to put on your signage. I am putting on my art director hat, doing the same thing I would do for any of my designers – make a checklist of what you need to put on your trade show banner. Then I’ll give you the directions you need to make sure you or the person tasked with designing your booth does a great job and has everything they need. For a fully-formatted article version of this podcast, head over to our website: https://mayecreate.com/blog/5-things-you-should-put-on-your-trade-show-banner

Marketers are always pressed for time (especially because you’re either selling your time OR you’re wearing multiple hats). While I’m not always the fastest draw in the west, I like to think I have a solid process to produce quality work with a reliable turnaround time. Finding ways to improve processes without sacrificing quality is etched into our company culture. The team is always slacking about some awesome new find or another. Don’t even get me started on my new tablet. It’s AMAZING. Here are our favorite tools to keep creativity flowing and crush lag time. For a fully-formatted article version of this podcast, head over to our website: https://mayecreate.com/blog/9-free-and-cheap-marketing-tools

My favorite list of all time is my Mexico packing list. I’m forever sharing it with friends and family for beach vacations. While trade show packing isn’t nearly as glamorous (or bulky - packing kids’ life jackets takes up A LOT of room), getting the right supplies is essential to a lasting booth set up and overall experience. Nothing’s better than loaning out your supplies to booth neighbors. Saving the day is a great way to make friends! For a fully-formatted article version of this podcast, head over to our website: https://mayecreate.com/blog/44-items-that-should-be-on-your-trade-show-packing-list/

When it comes to marketing we all start where we are. And that’s OK. What’s not OK is when we do all the work to move forward and build marketing assets but don’t use them because we never took the next step. Then those hard earned assets are about as useful for growing your business as the change sitting under your couch cushions is for buying Starbucks. I have personally forgotten every single one of the items on this checklist at least once. Let’s take a look at my list of misadventures so you can learn from my mistakes instead of making them yourself. For a fully-formatted article version of this podcast, head over to our website: https://mayecreate.com/blog/marketing-inventory-checklist/

The most common way to suck at your marketing is to just straight up not do your marketing. And I hear all the excuses. Heck I’ve made those same excuses myself. So one of the easiest ways to start succeeding in your marketing is to actually GET IT DONE consistently. But back to those excuses again, right? Seems like all revolve around the big bad four letter “T” word…time. Well let's blow up the “T” word. And put some ideas on the table to get work done faster so we call go back to working on all the other stuff we’re responsible for! For a fully-formatted article version of this podcast, head over to our website: https://mayecreate.com/blog/8-tips-to-save-time-boost-marketing-productivity

You know what is totally lame? I reviewed 10 digital marketing benchmarks reports. The lameness stems from only finding ONE report dedicated to construction marketing. The others don’t even list “construction” as its own industry. I’m going to save you the trouble and share the construction specific data I collected from these reports -- and that's not lame, that's awesome! For a fully-formatted article version of this podcast, head over to our website: https://mayecreate.com/8-construction-marketing-trends-to-inform-2022

All booths start out the same: 3 sides, a curtain at the back, a table, a few chairs, all on the same carpet as the other booths. Nothing special. Consider the booth your canvas and make it your own. And I don’t mean just signage, though that’s certainly important. I mean that everything from the arrangement of your booth to the people in it all work to make it a success! For a fully-formatted article version of this episode, head over to our website: https://mayecreate.com/blog/setting-up-for-trade-show-booth-success/

As the fiscal year comes to a close, everyone starts thinking about all the things they’ll need to do to continue growing their business next year. In my world, a big part of that planning is marketing, and all marketing decisions start with review: review the numbers and review with your people. For a fully-formatted article version of this podcast, head over to our website: https://mayecreate.com/blog/annual-marketing-review-checklist/

Monica Pitts and Stacy Brockmeier of MayeCreate Design interview expert guest Len Toenjes, President of AGC Missouri, about best practices for using the latest technology to hire construction employees. You can also find the full episode here: https://mayecreate.com/blog/using-tech-to-hire-construction-employees/

Since you are here I could probably assume that you already understand why it's important that your website loads quickly. But, alas, a good teacher starts at the beginning--and we all know how great assumptions are--so let's take a quick second and talk about why it's so important to have a fast loading website. For a fully-formatted article version of this podcast, head over to our website: https://mayecreate.com/blog/podcast/fast-loading-website-formula/

Let's start with an beachy concept: your website is an island. Your marketing and search engines like Google are like boats, taking people out to your lovely website island. Without the boats, traffic to the island is slow. The more boats you have sending people to your website island, the more visitors you’ll have. So what activities constitute as a boat? Let’s talk about a few ways (a.k.a. boats) to float traffic to your site... For a fully-formatted article version of this podcast, head over to our website: https://mayecreate.com/blog/podcast/9-ways-to-drive-traffic-to-your-site/

When it comes to drones, I’ve been clinically declared an idiot. That’s okay though - because I know someone who is a drone genius. And since I know enough to know that the fastest growing commercial adopter of drone use on the job site is the construction industry, I know that this genius has some useful information for my clients who do construction! So today I’m going to bring the two of you together. His name is Bruce Bishop and he owns a drone photography business. See, I’m not a total idiot. Just a drone idiot… but after today, I won’t be. For a fully-formatted article version, head over to our website: https://mayecreate.com/blog/podcast/tips-for-drone-footage/

You used to be able to pop up a photo and a few words and you were good to go. Now social media is becoming a more integrated part of sales and marketing, forcing a good social media manager to wear a variety of hats. So, which traits are the most important ones for a good social media manager to have? Sit down - I'll tell you! For a fully-formtted article version of this episode, head over to our website: https://mayecreate.com/blog/cmwp-who-should-be-doing-your-social-media

often the first encounter people have with your business. You want your Google listing to be as influential as possible. But with all the kinds of listings out there, how does Google determine who gets what? Read on for the nitty gritty of it, from ads to rich answers to organic results - It’s a short read, but it’s long on Google insight (pun intended)... For a fully-formtted article version of this episode, head over to our website: https://mayecreate.com/blog/podcast/types-of-google-search-listings/

Some sites are like mean girls. There are some sites that totally stink, but many of them are quite lovely on the outside and a bit like mean girls on the inside. Basically they’re shallow. They lack the things they need to be compliant and well-rounded. I'm going to tell you how to take that mean girl website and turn it into the girl the audience is rooting for... https://mayecreate.com/blog/8-hidden-things-every-website-needs-copy

It’s time for you to show off the awesome landscaping job you did for a house last week. You have to make sure you’re presenting your talent well, so your picture of this must be top-notch. Does this mean you’re going to hire a professional photographer? Maybe not. If you’re handy with a camera and pay attention to details, taking pictures can be a simple task you can easily handle. Just follow these easy steps and your website’s photos will be hard to miss: https://mayecreate.com/blog/podcast/construction-phone-photography-crash-course/