Higher Ed Matters

Vinay Bhaskara, CollegeVine co-founder and chief strategy officer, recently made a bold claim in his Forbes.com article, 2023 Was the Worst Year in the History of Student Search. We catch up with him in this episode of Higher Ed Matters, where he shares compelling data that impacts the future of student search strategy. Interested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: https://mediacross.com/  Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en Follow Vinay: LinkedIn - https://www.linkedin.com/in/vinaybhaskara/ Learn more about CollegeVine: https://www.collegevine.com/ Follow CollegeVine: LinkedIn - https://www.linkedin.com/company/collegevine/ Facebook - https://www.facebook.com/CollegeVine/ Instagram - https://www.instagram.com/collegevine/ TikTok - https://www.tiktok.com/@collegevine/

Employees want the freedom of a hybrid schedule. Employers want people back on campuses and in offices. Did the pandemic shift our values and leadership is simply out of touch? Is office flexibility unreasonable and harmful to the world of work? Gretchen Borzillo, SHRM-SCP, Vice President of HR & Operations at MediaCross joins the show to discuss these perspectives and our approach to flex/remote work with great tips on how to successfully manage this new normal. Interested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en

In this episode, Stephanie Reed, Founder of Aspire2Higher & the A2H Movement, joins the show! Tune in for this insightful discussion as we delve into the challenges faced by higher education professionals in 2023. Discover the impact of recent policy changes, understand the implications for admissions processes, and explore the urgent need for a united front in advocating for the values that underpin higher education's commitment to fostering a diverse, equitable, and inclusive environment. Interested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: LinkedIn -https://www.linkedin.com/company/mediacross-inc Facebook -https://www.facebook.com/MediaCrossInc Instagram -https://www.instagram.com/mediacross_inc/?hl=en

While many think the enrollment cliff is quickly approaching, the reality for most enrollment managers is that the cliff is already here. Many institutions are searching for new populations of students to recruit and enroll, but what if you could supplement your enrollment decline with students already familiar with your institution? Retention is not a new concept and is probably already a part of your strategic plan, or it should be, but are you collecting the right data to make informed decisions to get students to stay? Do you have the right campus leaders at your table to execute your strategy? Do you even have a retention strategy? Dr. Michael Thorp from Clarkson University joins us to discuss the importance of retention strategy, the organizational structure to engage your campus partners and discuss KPIs to reach and succeed your retention and enrollment goalsInterested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en

“It takes a campus to recruit a student” has become the new “think outside the box.” But what does that really mean? Initial assumptions are the staff students interact with while touring campus or even those they will encounter during their enrollment journey, like the bursar, but campuses thrive on the shoulders of so many others. That's where Adam Continenza, Marketing and Communications Specialist from Lakeland Community College, steps in. His expertise and utilization of innovative technology in targeted communication and niche audience marketing, are the “boots on the ground” strategy combating the challenges facing technical and community colleges today. Tune in to hear more from Adam and his journey to successfully recruiting Niche Audiences. Interested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en

College and guidance counselors are the unsung heroes of the college search process and genuinely understand this generation's needs and wants better than most. We invite two St. Louis-area college counselors, Ivy Hartman, Post-High School Counselor; and Earl Macam, College Counselor, to the podcast to discuss trends they're seeing with the different populations they serve. We'll also discuss how colleges and universities can do a better job of communicating and connecting with them and their peers. Interested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en

In this episode, we talk with Dr. Stefanie Niles, President of Cottey College. As a former enrollment manager and NACAC president, she has a unique perspective and set of skills and experiences that aren't traditionally held by college presidents. We'll discuss her path to the presidency, her viewpoints on the future of higher education, and gain her advice for college presidents and enrollment managers alike. Interested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en Follow Dr. Niles LinkedIn: https://www.linkedin.com/in/stefanie-niles-ab363814/ Instagram: https://www.instagram.com/sniles94/ Twitter: https://twitter.com/stefanieniles?lang=en Cottey College: LinkedIn: https://www.linkedin.com/school/cottey-college/ Facebook: https://www.facebook.com/CotteyC Instagram: https://www.instagram.com/cotteycollege/

Is your college affordable? Great! The bad news? Everyone else says theirs is, too. Josh Bistromowitz and Brent Hill of MediaCross discuss the pitfalls of this overused term in college marketing and give great insights on how colleges and universities can rethink how they communicate cost and value to prospective students. Interested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en

You heard from Keegan Umali, high school senior and proud Generation Z member, when she was in her early college search process at the end of her junior year. Just days before May 1 she makes her college decision, and comes to Higher Ed Matters to talk about how she got there. Interested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en

In part two of this week's episode, we interview the students who host the Good School podcast, which seeks to elevate the voices and experiences of community college students across the country. Interested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en Check out Good School: Subscribe - https://pod.link/1651090136 Facebook - https://www.facebook.com/goodschoolpod/ Instagram - https://www.instagram.com/goodschoolpod/ Twitter - https://twitter.com/goodschoolpod?lang=en

What happens when an assistant professor and documentarian joins forces with passionate community college students? Find out in part one of this special two-episode release with Beth Baunoch, Associate Professor, Media Studies at Community College of Baltimore County and Executive Producer for Good School Podcast. Stay tuned for Friday's episode, too, where we interview student hosts. Interested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en Check out Good School: Subscribe - https://pod.link/1651090136 Facebook - https://www.facebook.com/goodschoolpod/ Instagram - https://www.instagram.com/goodschoolpod/ Twitter - https://twitter.com/goodschoolpod?lang=en

In this episode, we explore the topic of direct admissions and its growing popularity. Jessica and Drew sit down and talk with Dr. Alan Byrd, Dean of Admissions at George Mason University, who is a partner in The Common Application's pilot program for direct admissions. Tune in as we unpack what direct admissions is all about, what this means for prospective students, and how institutions can use this recruitment tool in their arsenal. Interested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en Connect with Dr. Alan Byrd: LinkedIn - https://www.linkedin.com/in/alan-byrd-ph-d-33357546/ Follow George Mason University: LinkedIn - https://www.linkedin.com/school/george-mason-university/ Facebook - https://www.facebook.com/georgemason Instagram - https://www.instagram.com/georgemasonu/ Twitter - https://twitter.com/GeorgeMasonU/ Learn more about The Common App: https://www.commonapp.org/

Dr. Christopher Smith, Executive Director of Enrollment Management & New Student Engagement at K-State Salina shares his success story that includes overhauling the admissions process, empowering admissions counselors to think differently about their roles and more -- all leading to incredible gains in yield and enrollment over the past five years. Interested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en Connect with Dr. Christopher Smith: LinkedIn: https://www.linkedin.com/in/dr-christopher-a-smith-354b2726/ Follow K-State Salina: LinkedIn: https://www.linkedin.com/company/k-state-salina/ TikTok: https://www.tiktok.com/@ksusalina_admissions?lang=en Facebook: https://www.facebook.com/kstatesalina/ Instagram: https://www.instagram.com/kstatesalina/ Twitter: https://twitter.com/KSU_Salina?s=20

What if you could reimagine the role of admission counselor? Shani Lenore-Jenkins, Vice President for Enrollment at Maryville University, reacts to a recent Inside Higher Ed opinion article, "Is it time to get admissions counselors off the road?" and discusses her vision for how automation will help admission counselors step into a new realm of content creator, influencer, and brand ambassador...and less of a road runner. Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en Connect with Shani on LinkedIn: https://www.linkedin.com/in/shani-lenore-jenkins-b2a06811/

We start season three off with Vern Granger, Director of Undergraduate Admissions at UConn + current NACAC Board Chair! In this episode, Vern sits down with our team to discuss his thoughts on the state of college admissions. Interested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en NACAC: LinkedIn: https://www.linkedin.com/company/national-association-for-college-admission-counseling/ Facebook: https://www.facebook.com/nacacnet.org Instagram: https://www.instagram.com/nacacheadquarters/ UCONN: LinkedIn: https://www.linkedin.com/school/university-of-connecticut/ Facebook: https://www.facebook.com/UConn/ Instagram: https://www.instagram.com/uconn/

We're back! In this season's trailer, we introduce the newest face and voice to join Higher Ed Matters, Drew Griffin! Stay tuned for all the great conversations to come in season three! Interested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en

Ted Kulawiak, author of two books on sales management and leadership, joins Josh Bistromowitz to discuss how effective leaders develop skills and retain talent in the high-turnover environment of the admissions office. Ted is a highly respected sales management, leadership coach and business consultant. As the president of Ted Kaye Sales Management Training LLC, Ted utilizes his significant business experience coupled with a personalized and innovative problem-solving approach to guide clients to reach their desired business goals. He held senior sales leadership and training positions in the advertising and media sales industry over the course of 25 years, the majority of which he spent with the 3M Company in their national advertising division. Post advertising career, Ted transitioned to the higher education industry and enjoyed a lengthy career in executive leadership positions, prominently with DeVry University and most recently with Westminster College in Missouri. Ted holds a BS in journalism from Northern Illinois University, an MBA from the Keller Graduate School of Management and an Executive Certificate in Leadership and Management from the University of Notre Dame. Ted is the author of 21 Lessons Learned in Sales Management and 21 Lessons Learned in Leadership. You can check them out here: https://www.amazon.com/Ted-Kulawiak/e/B08BWJWV3W%3Fref=dbs_a_mng_rwt_scns_share Interested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en

Live from the exhibit hall at the 2022 American Marketing Association's Symposium for the Marketing of Higher Education, Rashida Dinehart, Director of Client Service at MediaCross; and Molly Swagler, Executive Director of Enrollment Outreach and Assistant Vice Provost for Enrollment for the University of Pittsburgh; chat about what they're looking forward to at the conference. They'll also share how they prepped for their session presentation that focuses on the successes of the University of Pittsburgh's yield strategy. Interested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en Check out the University of Pittsburgh: Website - https://www.pitt.edu/ LinkedIn - https://www.linkedin.com/school/university-of-pittsburgh/ Facebook - https://www.facebook.com/upitt Instagram - https://www.instagram.com/pittofficial/

Dr. Jillian Farrell, AVP for Institutional Advancement for Sherman College of Chiropractic sits down with the MediaCross team to discuss how she built trust end-to-end in their new enrollment marketing effort for highly niche audiences. From building consensus on the critical need to invest in marketing to creating buy-in across campus on the approach, she breaks down her vision that will lead to ongoing success. Interested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en Check out Sherman College of Chiropractic: Website - https://www.sherman.edu/ LinkedIn - https://www.linkedin.com/school/shermancollege/ Facebook - https://www.facebook.com/ShermanCollegeofChiropractic/ Instagram - https://www.instagram.com/shermancollege/

The #MCFam is heading to the AMA Symposium for the Marketing of Higher Education, one of the leading conferences in the industry. We chat over our can't-miss sessions and ways to get the most out of the event. Interested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en Learn more about the AMA Symposium for the Marketing of Higher Education: https://bit.ly/3Dm1qOe

Gen Z trusts Gen Z. So when you let a student group take the reins of a TikTok account, magic can happen. We go onsite to The Theatre School at DePaul University to talk with Kenna Bartlett, Theatre Management student and admissions assistant, about how they harnessed the power of short-form video and social media to attract and engage prospective students. Interested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: mediacross.com Check out The Theatre School at DePaul University: Website - https://theatre.depaul.edu/Pages/default.aspx TikTok - https://www.tiktok.com/@ttsadmissions?is_from_webapp=1&sender_device=pc Instagram - https://www.instagram.com/theatreschooldepaul/ Facebook - https://www.facebook.com/TheTheatreSchool Twitter - https://twitter.com/TheatreSchool Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en

We've all been there. Both you and an organization or company have "swiped right"... you've decided to work together. In the marketing agency realm, there are some key actions that can make all the difference in turning a vendor into a natural extension of your team. Josh Bistromowitz and Rashida Dinehart chat over the top success factors in finding the best fit and starting a new relationship off on the right foot. Interested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en

In 2022, consumers increasingly expect to see video content from brands, and higher ed is no exception. But how do you get campus leadership on board with the investment? This conversation with Rob Smart and Grant Essig of Dynamite Candle Studios will help you break down the value, the conversation, and the process to get you on your way to producing video gold that impacts every facet of your marketing plan. Interested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en Check out Dynamite Candle Studios: Website - https://www.dynamitecandle.com/ Instagram - https://www.instagram.com/dynamitecandlestudios/ LinkedIn - https://www.linkedin.com/company/dynamite-candle-studios/ Vimeo - https://vimeo.com/dynamitecandle

The financial aid process can feel intimidating, but it doesn't have to be. In this episode of Higher Ed Matters, we break from our marketing-driven content to bring a timely conversation to students and families starting the college search process. We are joined by experts from DePaul University, Fran Cebrzynski, Director, DePaul Central & Financial Aid - Student Services, and Tracee Duerson, Director of Admissions for The Theatre School, to break down the myths around affording a college degree and give tips on talking to colleges about aid options. Interested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en

Applying for jobs in the higher ed marketing space isn't typically the first thought of a graduating senior, but as Austin Davis, Senior Communication Coordinator at University of Missouri-St. Louis, has found, it's a fantastic industry in which to learn and grow. He joins us to talk about his experience as a young professional navigating organizational politics, a pandemic, leadership change, and more. Plus, his hot takes on what makes a great email campaign and emerging higher ed marketing trends. Interested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en

Is it a marketing campaign, or the next evolution of your brand? Or both? Join the MediaCross creative team for a discussion on how branding and marketing work together to tell the full story of a university. We'll chat through when it makes sense to push the envelope, and how to strike the balance between adhering to brand guidelines and taking a new approach. Interested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en

As community colleges work to bounce back from the pandemic, some are beginning to put leaders and resources in place that will support an enrollment strategy that mirrors a four-year institution. In this episode, we talk with one of those leaders, Dean of Enrollment Services for Waukesha County Technical College, John McGreal, who is working to enact change at his new institution. Interested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en

Is the grass greener on the dark side of higher ed? Josh Bistromowitz and Jessica Shasserre discuss the pros and cons of working directly for colleges and universities and making the jump to agency life — including how it could boost your career options. Interested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en

Tracee Duerson, Director of Admissions for The Theatre School at DePaul University, has grown up in admissions, dedicating her entire career in higher ed. As a part of the new generation of higher education leadership, she shares her perspectives on equity and access, the student loan crisis, the great resignation, and her love of the work. Interested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en

One student has made their decision, the other is just beginning the college search process. Both have unique perspectives on the process but agree on many of the ways colleges should – and shouldn't – communicate with students. Interested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en

If a picture is worth a thousand words, what is your photo library saying about your college? Join longtime higher ed photographer, John McKeith, and MediaCross Associate Creative Director Jody Bivens as they share some behind-the-scenes secrets for scheduling and implementing a campus photo shoot that tells the true story of your institution. Interested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en

Writing emails for recruitment can be a daunting task, especially when it's an “other duty as assigned”. Brent Hill, Senior Copywriter, gives his top tips for tone and structure for emails and subject lines that will get noticed in the inbox. Interested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en

Go beyond pop sockets and water bottles. Listen up and take notes as our VP of Higher Ed Marketing, Jessica Shasserre, and owner of Magellan Promotions, Michael Wolaver, discuss a research-backed, personalized approach to using promo merch at every phase of the student recruitment cycle. Interested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en

MediaCross experts Josh Bistromowitz, Rashida Dinehart, and Jordan Fletcher chat about how to best approach the fastest growing social platform, TikTok. From content tips to strategy hints, they share great advice on how to get your own channel rolling, or optimize what you've got! Interested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en

Blake Huster, Assistant Director of Admissions, and Cici Rindy, Digital Engagement Specialist, at Maryville University spill the tea on how they've managed to develop a successful student-led social media content creation team. From insights on what platforms perform best, to advice on how to start your own similar initiative, this is a can't-miss episode for anyone involved in a university social media strategy. Interested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en

What leads a marketing firm to add an entire industry to its book of business? And why higher education? Jennifer Umali, CEO, takes us through a brief history of MediaCross, why we chose to work in the higher ed industry, and why we love working with colleges and universities. Interested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en

Jessica Shasserre, Vice President of Higher Education Marketing, gives a glimpse of what's to come in our new podcast, Higher Ed Matters.