Podcasts about higher ed marketing

In this episode of B2B Marketing Excellence & AI, Donna Peterson sits down with Bridgette Lehrer, the Global Audience Engagement Leader at UC Berkeley, to talk about what it really takes to build trust in higher education marketing today.They explore how to stay personal and purposeful as technology continues to evolve — and how a thoughtful balance between traditional and digital marketing can create a stronger sense of community.Bridgette shares practical ways her team nurtures long-term relationships with students, alumni, and colleagues across the world. From understanding cultural nuances in international outreach to creating personalized content powered by AI, she offers insights that every education marketer can apply right away.One of Donna's favorite examples is a simple but powerful traditional marketing initiative they use on campus: students take photos, then choose a few favorites to turn into postcards. During special events, everyone is invited to select a postcard and send it home to parents or friends. It's a small gesture that builds genuine connection — and gets the entire UC Berkeley community involved.Whether you manage executive education programs or global enrollment campaigns, this conversation will give you actionable ideas to:Blend digital tools with human touchpoints to strengthen relationships.Use AI for personalization without losing authenticity.Reimagine traditional tactics to bring people together in meaningful ways.The future of higher education marketing isn't about more technology — it's about using it wisely to stay human.Timestamps00:00 — Introduction: Staying Human in the Age of AI00:37 — Meet Bridgette Lehrer, UC Berkeley01:23 — Building Relationships in a Digital World02:58 — The Power of In-Person Connections04:52 — Adapting Marketing for Global Audiences08:40 — Using AI for Personalized Communication20:24 — The Importance of Video Content25:30 — Engaging Students and Alumni on Social Media28:39 — Closing Thoughts: Keeping Engagement AuthenticBridgette Lehrer Bio-LinkedIn: https://www.linkedin.com/in/bridgette-lehrer/Bridgette Lehrer is the Assistant Director for Marketing and Outreach with the Berkeley International Study Program, a study abroad option at the University of California, Berkeley for highly motivated exchange students. Since 2009, she has cultivated expertise in students' engagement, strategic marketing and outreach management with particular emphasis on international student recruitment and alumni relations. Prior to Berkeley, Bridgette worked in diverse industries including nonprofit fundraising, corporate marketing, and technology customer service. Her educational background includes a B.A. in Art History (Arizona State University), an M.A. in Museum Studies (San Francisco State University) and a Certificate in Digital Marketing (eCornell University).

What does a Fractional CMO actually do and why are ed-tech companies and colleges leaning into this flexible leadership model?In this episode, we're joined by Gil Rogers, founder of GR7 Marketing, whose deep roots in ed-tech and higher ed make him a go-to strategist for institutions looking to get smarter, faster. Gil shares what it really means to step in as a fractional CMO, how he helps clients clarify their marketing roadmap, and why a part-time leader can sometimes deliver full-time impact.From content planning to KPIs to building better ed-tech partnerships, Gil breaks down what works and what colleges need to watch out for. You'll hear real-world insights from his work with ed-tech firms that prioritize student outcomes and equity, plus practical advice for institutions looking to collaborate with tech providers that actually help, not hinder.What You'll Learn: • Why a fractional CMO can help fast-track results without the overhead • How outside leadership brings fresh eyes and strategy to tired campaigns • Tips for vetting ed-tech partners who walk the walk on student successEmail Gil at Gil@GR7marketing.com or connect with him on LinkedIn.Thanks for listening!Connect with GradComm:Instagram:@gradcommunicationsFacebook:@GradCommunicationsLinkedIn:@gradcommSend us a message: GradComm.com

In this episode of the Higher Ed Demand Gen podcast, we sit down with Brian Piper, an AI integration consultant and former Director of Content Strategy at the University of Rochester, to demystify the adoption of artificial intelligence in higher education. With a rich background in web development, content marketing, and SEO, Brian shares his journey from recognizing the potential of ChatGPT in 2022 to spearheading an institution-wide AI council and now helping other schools do the same.If you're wondering how to begin implementing AI, Brian argues against simply "squeezing AI into your current workflows". He presents AI adoption as a comprehensive change management project that requires buy-in from leadership to the team level. It's about viewing AI as a collaborator, an "entity" added to your workforce, rather than just a tool for automation. This approach shifts the focus from replacing jobs to enhancing them, emphasizing that human expertise is needed more than ever to guide the technology with the right prompts, use data ethically, and validate outputs to ensure they are strategic and audience-first.Connect with Brian on Linkedin: https://www.linkedin.com/in/brianwpiper/

Ready to navigate the AI revolution in higher education marketing? This episode dives deep into how institutions are leveraging artificial intelligence to connect with students, streamline operations, and stay ahead of the curve.We explore Arizona State University's innovative approach, uncovering how their AI Innovation Challenge sparked campus-wide adoption and yielded tangible results. Learn how fostering a culture of experimentation and responsible implementation can transform your institution's marketing efforts.Discover practical AI applications you can implement today, from crafting compelling content with AI assistance to building intelligent bots that enhance communication and brand consistency. We'll also highlight the power of community and knowledge sharing, showcasing how the AI Beacon Network is empowering higher ed marketers across the country.Connect with Tina Miller on Linkedin: https://www.linkedin.com/in/tinamiller3/

In this episode of Getting to Aha!, host Darshan Mehta chats with Carrie Phillips, Chief Communications and Marketing Officer at the University of Arkansas at Little Rock, about the evolving landscape of higher education marketing. They explore the shift toward digital transformation, the balance between professional production and authentic storytelling, and the growing importance of personalization. Discover how universities can create engaging, data-driven campaigns that resonate with diverse stakeholders and adapt to the changing expectations of students and alumni.

In this lively episode of Confessions of a Higher Ed CMO, Jaime Hunt sits down with Robin Oliver, Vice President for Communications and Marketing at Ohio University, to discuss how creativity can break through the traditional boundaries of higher ed marketing. Robin shares the story behind Ohio University's wildly successful "Name a Squirrel" campaign, her approach to fostering a culture of trust and creativity on her team, and the lessons she's learned about leading with boldness in an industry often bogged down by bureaucracy. If you're looking for inspiration to bring fresh, innovative thinking to your higher ed marketing strategy, this episode is a must-listen.Key TakeawaysA Creative Campaign Can Spark Engagement: Ohio University's “Name a Squirrel” campaign turned a quirky idea into a fundraising phenomenon, raising over 140% of their goal by offering donors the chance to symbolically name campus squirrels.Hire for Creativity, Not Just Credentials: Robin emphasizes the value of looking beyond traditional higher ed resumes to hire talent that can think outside the box.Leadership Starts with Trust and Respect: Building an environment where team members feel safe to pitch bold ideas is essential for fostering innovation.Constraints Fuel Creativity: Limitations, like the inability to host in-person events during COVID, often drive some of the most ingenious marketing ideas.Eliminate the Fear of Failure: Most marketing risks aren't life-or-death, so leaders need to encourage experimentation and focus on the potential for big wins.What Made the "Name a Squirrel" Campaign So Effective? Robin Oliver shares the origins of Ohio University's lighthearted yet highly effective “Name a Squirrel” campaign. Ohio University's Athens campus is known for its picturesque scenery, vibrant wildlife, and iconic squirrels, which became the stars of a social media-driven fundraising initiative. For a symbolic donation of $18.04 (the year of the university's founding), alumni could name a campus squirrel. Creative touches like certificates and a cheeky FAQ page made the campaign even more engaging, and the initiative far exceeded its goals, bringing in over 1,000 gifts and inspiring repeat donations.This campaign wasn't just a fundraising triumph; it showcased how humor, playfulness, and campus culture can be leveraged to connect with alumni. It also highlights the importance of low barriers to entry and targeted messaging for first-time donors.How Do You Build a Creative Team? Robin's secret to fostering creativity starts with hiring the right people. Her decision to take a chance on a candidate with a non-traditional higher ed resume—Brooke Preston, a former satire writer—paid off in spades. Brooke's unique background brought a fresh voice to Ohio University's marketing efforts, including the witty copy that made the “Name a Squirrel” campaign so successful.Robin believes in creating an environment where her team feels empowered to dream big. She fosters trust and respect by giving team members the freedom to take ownership of their ideas and by showcasing the talents of everyone on her team, not just the loudest voices. “Respect comes first,” she says, “and trust follows.”How Can Leaders Support Creativity and Risk-Taking? Robin advises leaders to focus on removing the fear of failure from their teams. She reminds her staff that “there's no organ in a cooler under your desk”—a metaphor for keeping things in perspective and realizing that marketing risks are rarely catastrophic. By encouraging her team to embrace uncertainty, she creates a safe space for experimentation and innovation.For example, Robin empowered her team to take Ohio University's TikTok presence from “sad and lonely” to a vibrant, engaging channel. By trusting her team to run with bold ideas—like a video featuring the university president giving a Gen Z-themed campus tour—they've been able to create viral content that resonates with students and alumni alike.What's the Role of Leadership in Breaking Down Bureaucracy? Robin acknowledges that higher ed is often hamstrung by bureaucracy, but she refuses to let red tape stifle creativity. Her leadership philosophy is rooted in persistence and problem-solving: “I make the obstacles my creative work,” she says. Whether it's reimagining a brand launch during COVID or championing unconventional marketing campaigns, Robin demonstrates how to navigate institutional constraints without losing momentum.One standout example is Ohio University's use of their campus graffiti wall. Traditionally reserved for student expression, Robin's team decided to use the wall as part of their brand launch, creating an interactive installation that invited students to share their thoughts on what “Forever Ohio” meant to them. The result? A buzzworthy initiative that connected the university's messaging with student voices in a powerful and memorable way.How Do You Balance Creativity and Strategy? While creativity is essential, Robin stresses that it should always be tied back to a clear goal. “What are we trying to achieve?” is the first question she asks her team when evaluating new ideas. Metrics and key performance indicators (KPIs) matter, and Robin ensures her team's bold ideas ultimately serve the university's strategic objectives.At the same time, she recognizes that not everyone on her team will thrive in a high-risk, high-creativity environment—and that's okay. Having a balance of big thinkers and detail-oriented team members helps ensure that wild ideas are executed thoughtfully.Guest Name: Robin Oliver, Vice President for Communications and Marketing at Ohio UniversityGuest Social: https://www.linkedin.com/in/robinoliver/ Guest Bio: Robin Oliver serves as the Vice President of University Communications and Marketing at Ohio University where she leads a central team of more than 60 staff members managing marketing and brand strategy, creative development, market research, web content and design, social media, media relations, internal communications and university publications. Having served at Ohio University for five years, Robin has more than 10 years of experience in higher education and 20-plus years of experience recruiting and retaining top talent in marketing and communications, including extensive experience working in rural markets.Link to the Squirrel Giving Day Campaign: https://giving.ohio.edu/schools/OhioUniversity/ohio-giving-day-2024/pages/name-a-squirrel - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In Episode 57 of the Mission Admissions podcast, host Jeremy Tiers sits down with John Azoni, a video storytelling expert and owner of Unveiled, to explore how colleges and universities can leverage video content to engage prospective students. From crafting student testimonials to creating scalable video systems, this episode dives into actionable strategies for enrollment marketers to harness the power of video in an increasingly digital and visual world. If you're looking to better connect with Gen Z or improve your institution's video marketing strategy, this episode is a must-listen.Key TakeawaysVideo is the preferred medium for Gen Z: Over 70% of students say they'd rather watch a video on a college's social media page than read an email.Start small with scalable content: Focus on low-input, high-reward formats like man-on-the-street interviews or video podcasts that can be repurposed across multiple platforms.Focus on storytelling, not just promotion: Authentic student stories showcasing transformation resonate far more than generic promotional content.Match video to platform: Avoid repurposing polished, commercial-style videos on Instagram or TikTok. Instead, align content style with user expectations on each platform.Test and adapt: Use metrics like watch time, click-through rates, and audience engagement to refine your video strategy and double down on what works.Why Video is a Must-Have in Enrollment Marketing Jeremy kicks off the episode with data that underscores the importance of video in higher education marketing. With platforms like YouTube, TikTok, and Instagram dominating the daily habits of Gen Z, colleges that fail to incorporate video content into their strategies risk falling behind. John emphasizes that video is particularly powerful for storytelling because it resonates with younger audiences who've grown up in a video-first world.But the challenge isn't just creating videos—it's creating systems for video production. John notes that many schools feel overwhelmed by the idea of consistently producing content, often citing budget constraints and lack of bandwidth. His advice? Start small with simple, repeatable formats like "man-on-the-street" interviews or video podcasts that can generate a wealth of content in one shoot.Overcoming Barriers to Video Production When asked why more schools aren't embracing video, John points to two main obstacles: a lack of systems and a misunderstanding of ROI. Many higher ed leaders view video as a one-off project rather than an ongoing strategy. This mindset can lead to hesitation, as video doesn't always deliver immediate results. However, John explains that video is a long-term investment that builds brand trust and awareness over time.To combat concerns about bandwidth, John suggests prioritizing scalable content. For example, interviewing multiple students in a single day can provide months of social media content. Similarly, video podcasts can be broken into smaller clips for different platforms, ensuring a steady stream of engaging content without overwhelming your team.Creating Impactful Student Testimonials One of the most valuable uses of video in enrollment marketing is showcasing authentic student testimonials. John highlights a simple yet powerful format:Old Normal: Where the student was before they joined the institution.Turning Point: What happened to shift their perspective or decision.New Normal: How the institution transformed their life or career trajectory.By focusing on transformation and “side door” content—unique, personal stories that don't feel like marketing speak—schools can create testimonials that resonate deeply with prospective students. For example, instead of asking generic questions like “What do you like about this school?” focus on specific moments or challenges that shaped the student's journey.Balancing Authenticity and Brand Guidelines  Another common hurdle for higher ed marketers is balancing authenticity with brand consistency. John argues that while a baseline level of consistency is essential (e.g., fonts, logos, and colors), schools shouldn't be so rigid that they miss opportunities to create engaging content.He points out that Gen Z values realness over polish. Overly glossy, commercial-style videos can come across as “fake” to students, especially when they're looking for genuine insights into campus life. Schools should embrace a mix of polished and raw content, leveraging vlogs, user-generated content, and unfiltered stories to build trust.Distribution is Key: Meeting Students Where They Are Creating great videos is only half the battle—distribution is just as important. John emphasizes the need for a strategic approach to where and how videos are shared. For example:Use short, snappy videos on Instagram and TikTok to capture attention at the top of the funnel.Place longer, more detailed videos (like testimonials or program overviews) on landing pages or in email follow-ups for students deeper in the decision-making process.Think beyond traditional platforms. For instance, embed videos in automated emails or include them in SMS campaigns to create a more dynamic communication experience.Ultimately, John urges marketers to view video as part of the student journey, not just a standalone asset.Common Mistakes in Higher Ed Video Marketing Jeremy and John also discuss common pitfalls schools should avoid:Generic Messaging: Repeating buzzwords like “small class sizes” or “dedicated faculty” fails to differentiate your institution.Overly Glossy Content: Polished commercials often feel inauthentic to Gen Z.One-Size-Fits-All Strategy: A video designed for YouTube might not resonate on Instagram or TikTok. Tailor content to each platform's audience and format.Looking Ahead: What's Next for Higher Ed Video? While higher ed is slow to change, John sees growing interest in short-form video and scalable content systems. He predicts more schools will experiment with student-led vlogs, user-generated content, and videos that directly address prospective students' concerns. The key, he says, is to focus on what works for your audience. Test, analyze, and iterate. With data-driven insights and a willingness to experiment, schools can create video strategies that truly move the needle. - - - -Connect With Our Host:Jeremy Tiershttps://www.linkedin.com/in/jeremytiers/https://twitter.com/CoachTiersAbout The Enrollify Podcast Network:Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Jennifer Schufer has dedicated nearly 30 years to steering marketing and communication strategies in higher education. As the Assistant Vice Chancellor for Marketing & Content Strategy at the University of Colorado Boulder, she leads cross-functional teams in developing student-centric content and campaigns that engage audiences at every stage of their university journey. In this episode, Jennifer takes us behind the scenes of her professional path, from humble beginnings as a temp to spearheading the celebrated "Be Boulder" brand initiative. Along the way, she shares insights on winning over key stakeholders with data, cutting through red tape to get things done, and the importance of nurturing rising talent. A central theme emerges in this conversation: the power of an entrepreneurial mindset to drive meaningful change within institutions. Time and again, from her early days at Cal Poly Pomona to her current role at CU Boulder, Jennifer has approached challenges as opportunities to innovate. She spots gaps in the status quo, builds compelling cases for new solutions, and deftly navigates organizational dynamics to bring her vision to life. Her experiences offer a whole lot of practical advice for any marketer looking to leave their mark in higher education - or any large, complex organization for that matter. If you're aiming to shake things up and make a real impact at your institution, this episode is well worth a listen. Here are a few key moments to listen for: [16:17] Building an ambassador program from the ground up at Cal Poly Pomona [20:05] Leveraging data to secure buy-in for new initiatives [25:36] Restructuring an admissions department to better support key objectives [33:22] Adapting marketing strategies to boost student retention rates

Catherine Tolleson is the brand manager at Texas A&M, and her focus is on creating a long lasting brand that actually speaks to their prospective students. With the enrollment cliff arriving, how are you changing messaging and reaching potential students? Desires and outcomes for studnets have changed, and if you're messaging hasn't changed then you will see enrollment continue to drop. That's why being a dramaturg (research assistant to a theatre director) is so valuable. Obsessing over your audience and what you can do for THEM, is the mindset you need to succeed in Higher Ed Marketing. Connect with Catherine Tolleson on Linkedin: https://www.linkedin.com/in/catherine-tolleson/

Mallory and Seth dive headfirst into a lively discussion about their biggest pet peeves in higher ed marketing. From websites serving too many audiences to overused mascots, they vent about the common pitfalls that institutions fall into and share their frustrations with generic taglines, fake diversity, and ineffective content strategies. Tune in for a candid and humorous rant session filled with some tips on how to avoid these marketing missteps.Learn more about Enrollify's new course “Lessons in Leadership”: enrollify.org/courses/lessons-in-leadership-higher-education - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Sarah Foley, Director of Brand Marketing at the University of Denver, has built her career at the intersection of creativity and strategic leadership. With a B.S. in Graphic Design from Syracuse University's renowned Newhouse School and an M.S. in Organizational Leadership from Regis University, Sarah brings a valuable blend of skills to her work in higher education marketing. In this episode, Sarah shares candid insights from her journey, from her early days as a graphic designer to her current role at the University of Denver. She dives into the challenges and rewards of working in higher ed, offering her own fresh perspective on finding purpose, navigating complex politics, and embracing personal growth in a field that's all about making a difference in the lives of the next generation of leaders. Sarah's no-BS approach to work and life is a breath of fresh air, and her commitment to authenticity and adaptability is something we can all learn from.

Live from eduWeb, Mallory sits down with Sara Wallace, VP of Strategy at Simpson Scarborough. They dive into Sara's presentation on balancing higher ed brands amidst today's dynamic media landscape. Key points include the rising competition, the evolving media landscape, and shifting audience expectations. Sarah also shares a compelling case study on Chico State's successful marketing strategies.Connect with Sara on LinkedIn: https://www.linkedin.com/in/wallacesara/ - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Seasonality is a crucial in the student search journey, but are you leveraging seasonal data analytics to the fullest? Whether you're a seasoned marketing pro or new to the field, this webinar will give you the insights you need to understand student search habits, make informed decisions, and create targeted campaigns that resonate with prospective students all year round.

Suzan Brinker, co-founder and CEO at VIV Higher Education, and author of an upcoming book titled Pass Fail: The Urgent Need for Strategic Leadership in Higher Education, joins FYI host Gil Rogers to talk about her journey from Germany to a small liberal arts college in Wisconsin, and how her diverse experiences have shaped her approach to education marketing, and her career trajectory. Suzan and Gil delve into the challenges facing higher education leadership, the importance of strategic marketing, and the balance between mission and revenue. This conversation is full of practical tips and real-world examples illustrate how marketing can break silos and drive institutional success. Breaking down silos within higher education is crucial for balancing student success and financial realities. This episode is a must-listen for anyone interested in the strategic planning and sustainability of higher education institutions. Tune in for expert advice on persistence, active listening, and the importance of retaining top talent for long-term success.For Your Institution Podcast is a production of Mongoose Research. Introduction | 00:00Suzanne Brinker: Background and Journey | 00:34 Falling in Love with Higher Education | 01:10 Starting a Company Amidst a Pandemic | 02:28 The Role of Marketing in Higher Education | 03:45 Challenges and Opportunities in Higher Ed Marketing | 05:15 Suzanne's Book: Past Fail | 08:57 Strategically Planning Your Social Posts | 12:43 Common Themes and Challenges in Higher Ed | 14:42 Marketing's Role in Breaking Down Silos | 18:58 Leadership and Culture in Higher Education | 28:55 Conclusion and Contact Information | 35:17  RELEVANT LINKS:VivHied.comSuzan Brinker LinkedInViv Higher Education LinkedInSuzan Brinker EmailFYI: Navigating the Challenges of Small Colleges with Scott Novak

Bart Caylor of Caylor-Solutions.com, The Higher Ed Marketer podcast, and author of the new book Chasing Mission Fit: A Marketing Guide to Fill Your Institution with Students Who Will Succeed, joins FYI host Gil Rogers to talk about how colleges carve out their identities and find students who truly align with their missions. They discuss the thin line between brand awareness and effective lead generation, and the art of targeting niche audiences with discovery-based marketing tactics. Bart stresses the power of forming emotional connections with prospective students, and seek them where they are to be truly effective.Gil and Bart discuss the magnetic pull of pay-per-click campaigns versus the enduring impact of search engine optimization and content creation. Bart shares ways to become a trusted resource and engage potential students deeply.For Your Institution Podcast is a production of Mongoose Research. Welcome and Introduction | 00:00 Bart's Background and Journey | 00:49 The Higher Ed Marketer Podcast | 01:40 Writing the Book: Chasing Mission Fit | 03:50 Universal Truths of Marketing Strategies for Higher Ed | 08:45 Challenges and Solutions in Higher Ed Marketing | 11:52 How Institutions Can Stand Out From the Crowd | 17:01 Closing and Contact Information | 22:55  RELEVANT LINKS:Caylor-Solutions.comChasing Mission Fit: A Marketing Guide to Fill Your Institution with Students Who Will SucceedThe Higher Ed Marketer PodcastBart Caylor on LinkedIn

Megan Horton is the Interim AVP of Brand Management at Oklahoma State University. She has launched Oklahoma State University's “We are Land-Grant” strategic plan in fall 2022 generating enthusiasm and engagement across internal and external constituents. We deep dive into why marketing and communications NEED to be involved in the Strategic Plan for the College. Connect with Megan on Linkedin: https://www.linkedin.com/in/meganhorton/

After a 20-year career working in higher education marketing, Jaime is making a big pivot and launching a full-time higher education consulting firm: Solve Higher Ed. In this episode, the tables are turned and Jaime is the interviewee. Listen as she shares:What prompted her to quit her dream job to launch a consulting firmWhy she thinks that higher education marketing can save higher educationWhat challenges she has faced making this transitionHow her years of experience have prepared her for this big changeWhat challenges she sees facing higher education leaders todayHer advice for higher education marketers given today's higher ed landscapeGuest Name: Jaime Hunt, President of Solve Higher EdGuest LinkedIn: https://www.linkedin.com/in/jaimehunt/ - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse. Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit:Exciting news — Jaime will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can't wait to see you there!

This is a recording of a Niche webinar featuring Lauren Griswold (Boise State University) and Kelsey Stockton (Campus Sonar). They discuss the relationship between a university's athletics brand and institutional brand, exploring strategies to leverage the popularity of sports programs to enhance the overall university brand. They provide insights into integrating athletic success with academic excellence, utilizing data-driven approaches, and amplifying the impact of both athletics and academics in university marketing and community engagement efforts. In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

As a marketing pro with a passion for creative solutions, Timm has spent years crafting campaigns across all sorts of media channels. Whether it's brainstorming bold ideas, sweating the details, or navigating tight deadlines, Timm thrives in the heart of the marketing hustle. We discuss how universities can raise their brand and reach more prospective students. And we make bets on what to expect in higher ed marketing in 2024. Connect with Timm Baldwin on Linkedin: https://www.linkedin.com/in/timmbaldwin/

In the first episode of 2024, host Kevin Tyler sits down with Bennie F. Johnson, the CEO of the American Marketing Association (AMA). As a self-proclaimed "marketing kid," Bennie understands the vulnerability of the marketing industry, especially in higher education. During the discussion, Kevin and Bennie address common misconceptions and emphasize the crucial role of expertise in the field.

In this inaugural episode of the Higher Ed Pulse, co-hosts Mallory Willsea and Seth Odell cover two newsworthy topics from the past week of higher education marketing and enrollment management. First up, is the traditional college experience over? The hosts discuss how the Kansas Board of Regents allocated $16.5 million so Kansas universities could demolish old buildings to avoid $80 million in repairs. A recent article from Jeff Selingo hones in on the current trend: academic innovation, applying technology in teaching and credentialing and aligning with evolving student preferences and technological advancements.Then the hosts turn to a viral LinkedIn post from Jaime Hunt. Jaime's reflections offer a thought-provoking perspective on higher education marketing, urging professionals to look beyond conventional metrics and focus on the deeper impact of their work. Takeaways:The future of higher education is changing, with a shift towards tech-first education and a focus on microcredentialing.The criteria for selecting an institution is evolving, with younger generations having different priorities compared to previous generations.Implementing high-tech solutions in higher education can widen the gap between institutions that can afford them and those that can't.Higher ed marketers should focus on impact, transformation, and storytelling to make a positive difference in students' lives.Related Links:Kansas article: https://kansasreflector.com/2023/12/28/kansas-universities-demolishing-old-buildings-to-save-millions-on-deferred-maintenance/Chronicle Jeff Selingo article: https://www.chronicle.com/article/the-new-academic-arms-raceJaime's LI Post: https://www.linkedin.com/feed/update/urn:li:activity:7155213947330056192/?commentUrn=urn%3Ali%3Acomment%3A(activity%3A7155213947330056192%2C7155587369465729025)&dashCommentUrn=urn%3Ali%3Afsd_comment%3A(7155587369465729025%2Curn%3Ali%3Aactivity%3A7155213947330056192) Connect with our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodell About The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!  Our podcast network is growing by the month and we've got a plethora of marketing, enrollment, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional.Our shows help higher ed marketers and admissions professionals find their next big idea, and feature a selection of the industry's best as your hosts. Learn from Bryan Gross, Eddie Francis, Jenny Li Fowler, Allison Turcio, Dayana Kibilds, and so many other of your favorite leaders in higher ed.Enrollify is made possible by Element451 —  the next generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at Element451.com.  - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit:Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. Learn more and register at engage.element451.com — we can't wait to see you there!

In this episode, Zach sits down with Aaron Blau of Primacy to chat for 10 minutes of hot takes on higher ed marketing.  This episode was live recorded at AMA Higher Ed Marketing in Chicago in November 2023.  Aaron Blau has over 13 years of work experience in various roles in education, marketing, and business development. Aaron is currently the VP of Education at Primacy.About The Enrollify Podcast NetworkThe Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Our podcast network is growing by the month and we've got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional.Our shows feature a selection of the industry's best as your hosts. Learn from Jaime Hunt, Allison Turcio, Dayana Kibilds, Dustin Ramsdell, Ardis Kadiu, JC Bonilla, Mallory Willsea, and many more.Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

In this final episode of The Enrollify Podcast in 2023, Gil Rogers from GR7 Marketing, Zach Busekrus of Enrollify, and Mallory Willsea, VP of Marketing at Element451 discuss their hottest takes on what higher ed marketing in 2024 will look like.Join this trio as they tackle provocative topics like the potential shift away from traditional marketing agencies due to an increase in AI literacy among higher ed marketing teams, the debated decline of video content, and the uncertain future of privacy-first marketing. Listen to their thoughts on hyper-personalization potentially backfiring on brands, the anticipated rise of non-digital marketing, Gen Alpha's expectations from educational institutions, the role of AI in creative content, and what the creator economy in 2024 will look like.About The Enrollify Podcast NetworkThe Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Our podcast network is growing by the month and we've got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional.Our shows feature a selection of the industry's best as your hosts. Learn from Jaime Hunt, Allison Turcio, Dayana Kibilds, Dustin Ramsdell, Ardis Kadiu, JC Bonilla, Mallory Willsea, and many more.Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

Joining us today is a seasoned professional with nearly three decades of experience in higher education. They've been at the forefront, leading marketing and communication teams, steering the development of impactful tactics and strategies. Their expertise has consistently driven remarkable results, from boosting leads, applicants, and deposits to ensuring students persist through to graduation— Jennifer Schufer Now the Assistant Vice Chancellor for Marketing & Content Strategy at University of Colorado Boulder, Jennifer joins us today to talk all about breaking down silos. Connect with Jennifer Schufer on Linkedin: https://www.linkedin.com/in/jennifer-schufer-176672a9/

Is Video the key to success in marketing? Most people intuitively understand that videos are a more engaging and immersive medium than text, which means that they're more likely to capture the attention of prospective students. Studies have shown that videos can increase engagement by up to 300%, increase ROI on marketing campaigns 3-4x, and increase conversion rates on landing pages by 80%. However, not many institutions are taking advantage of video. So there is a huge opportunity for those who take action on video marketing. I hope you enjoy our conversation with Philip Smith on the role of video marketing in Higher Ed. Connect with Philip Smith on Linkedin: www.linkedin.com/in/philippjsmith/

It's YOUR time to #EdUp In this episode,  YOUR guests are Stephen Jendraszak & Myla Edmond, Co-Chairs of the 2023 AMA Symposium for the Marketing of Higher Education YOUR host is Dr. Joe Sallustio⁠ YOUR sponsors are The Middle States Commission on Higher Education (MSCHE) & InsightsEDU  What are the hot topics right now in higher education marketing? What does it take to put on the premier marketing event for higher education? What's the future of higher education marketing? Listen in to #EdUp! Thank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp! Connect with YOUR #EdUp Team - Elvin Freytes & Dr. Joe Sallustio ● Join YOUR #EdUp community at The EdUp Experience! We make education YOUR business! --- Send in a voice message: https://podcasters.spotify.com/pod/show/edup/message

In this episode, Jaime talks with Ben Congleton, CEO and Founder of Olark, about the results of his recent survey into how higher education leaders are allocating their marketing budgets. The survey sought to uncover where higher education marketers and admissions pros are planning to spend their budgets and time over the next year. As they delve into the survey results, Ben raises the curtain on its most compelling findings. Takeaways include: ·       Insights into the top priorities of higher ed marketing and admissions leaders·       How resources are allocated at different institution types·       Guidance on which channels might be on the rise – and which may be on their way out·       Tips for planning your own budget priorities·       Insights into the implications of spending trends This episode is brought to you by our friends at Mindpower:​​Confessions of a Higher Ed CMO is sponsored by our friends atMindpower- a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here!  About the Enrollify podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network.  If you like this podcast, chances are you'll like other Enrollify shows too!  Our podcast network is growing by the month and we've got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry's best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

Discover what's new and next in higher ed marketing with the revolution AI is bringing about by streaming this episode featuring Element451's CEO, Ardis Kadiu. Ardis and Zach discuss the present and future of AI in enrollment marketing and offer practical ideas for how enrollment managers and higher ed marketing professionals can begin to familiarize themselves with agents like ChatGPT and Bard. This episode was recorded live from The Engage Summit — a one-of-a-kind educational event hosted by Element451 this past June. This Episode is Sponsored by our friends at Element451: Element451 is an advanced student engagement CRM, providing higher ed institutions with a competitive admissions advantage from recruitment to enrollment through the use of AI, student behavior data, and modern marketing automation.Learn more about Element451About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!  Our podcast network is growing by the month and we've got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry's best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!

I Wanna Work There! is a part of the Enrollify Podcast Network. If you like this podcast, check out other Enrollify shows!  The Enrollify Podcast Network is growing by the month with all kinds of marketing, admissions, and higher ed technology shows. They're jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. There are some great industry voices for you–folks like Terry Flannery, my good friend Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Jaime Gleason, and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Eddie Francishttps://www.linkedin.com/in/eddiefrancis/https://twitter.com/eddiefrancisAbout The Enrollify Podcast Network:I Wanna Work There is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Confessions of a Higher Ed Social Media Manager and Talking Tactics. Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Connect with Us at the Engage Summit:Exciting news — many of your favorite Enrollify creators will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can't wait to see you there!

Knowing your audience is central to any marketing strategy. Of course, knowing your audience is a constant practice of learning and adapting to how your audience evolves. Higher education institutions have unique challenges in that their audiences are multigenerational, ranging from prospective students to senior decision makers in business and government. In this session, Amy Jaick, Chief Marketing and Communications Officer at Columbia Business School provides insights on how to identify your audience and engage with them where they are, evolve alongside them, reach and track your engagements with them throughout their journeys, and how virtual and hybrid events provide exciting opportunities to build everlasting relationships with your brand.

In this episode you'll meet Troy Brown — Vice President, Director of Recruitment, Enrollment & Marketing at University of West Los Angeles.Troy Brown is a Los Angeles native and was awarded a tuition scholarship to play basketball at the prestigious Moorehouse College in Atlanta, Georgia where he received a Bachelor of Arts degree in Marketing.In the episode of The Enrollify Podcast Zach and Troy discuss how niche colleges can use the power of multi-sensory marketing to create truly unique marketing, recruitment, and student life experiences.Troy also shares vulnerably about a car accident that changed his life forever…and how this experience led him to pursue a career in higher education leadership. Tune in to hear Troy's inspiring story and garner fresh ideas for how to differentiate the digital and physical expressions of your school's unique value proposition.  This episode is brought to you by our friends at DD Agency:DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country. In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more. If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings. Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit.  About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!  Our podcast network is growing by the month and we've got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry's best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

Virtual reality is becoming increasingly popular and not just for the uber-tech-savvy crowd – its adoption has increased dramatically in recent years and it's time you start thinking about how it can be woven into your recruitment and retention strategies. If you're wondering how to get started, what types of ways it could be used for prospective and current students, and how it will impact the future of student engagement then tune in to this episode of Fanatical Fridays!  This episode is brought to you by our friends at DD Agency:DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country. In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more. If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings. Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit. About the Enrollify Podcast NetworkFanatical Fridays is a part of the Enrollify Podcast Network.  If you like this podcast, chances are you'll like other Enrollify shows too!  Our podcast network is growing by the month and we've got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry's best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Corynn Myers, Jamie Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

Welcome to Confessions of a Higher Education Social Media Manager, hosted by Callie Goodwin, where we delve into the world of higher education social media through the eyes of the people behind the screens. Join us as we explore the ups, downs, and everything in between when managing the online presence of colleges and universities. From navigating the latest social media trends to dealing with crisis management, we'll hear first-hand accounts of what it's really like to be a higher education social media manager. We'll sit down with masterminds behind some of the most innovative and engaging social media campaigns in the field and hear their behind-the-screen stories, best practices, and insider tips. Whether you're a seasoned pro or just starting out, sit back, grab your headphones, and get ready for some candid confessions and valuable insights into the world of higher ed social media.Confessions of a Higher Ed Social Media Manager is a part of The Enrollify Podcast Network. You can subscribe to this podcast at enrollify.org or wherever you get your podcasts!This episode is brought to you by our friends at DD Agency:DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country. In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more. If this sounds like something you could benefit from, give those folks a ping, and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings. Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit. About the Enrollify Podcast Network If you like this podcast, chances are you'll like other Enrollify shows too!  Our podcast network is growing by the month and we've got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry's best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!  - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Higher Ed Pulse and Confessions of a Higher Ed CMO.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Connect with Us at the Engage Summit:Exciting news — Jenny will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. Learn more and register at engage.element451.com — we can't wait to see you there!

Mike Gombita is currently the Assistant Director of Alumni Engagement at Misericordia University and is passionate about Content Creation and Higher Ed Marketing. Mike actually attended Misericordia University and worked his way up from a student employee, and is passionate about engaging Alumni through video storyteling. Connect with Mike: https://www.linkedin.com/in/mikegombita/ Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes. Visit Concept3D.com to learn more about our Interactive Maps, Localist Events Calendar, and 360° Tour solutions.

On episode three of Band Camp, Zach and Ian explore the purpose and value of vision statements. The pair discuss how to create a meaningful vision statement and where it fits into your overall brand manifesto alongside your mission statement and core values. This episode is sponsored by UNINCORPORATED (UN) - a higher education agency committed to building awareness, growing enrollment, and launching programs for universities. They believe that education is the primary means of ascension in society, so they use their expertise to help colleges and universities recruit and train the next generation. They work closely with deans, administrators, and faculty who are worried about their programs' success and need additional expertise to remain relevant and appeal to their stakeholders. UNINCORPORATED's mission is to help colleges and universities enhance their programs by providing strategic direction and expertise in branding, marketing, and design.Brand Camp is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!  Our podcast network is growing by the month and we've got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry's best as your hosts. Learn from Mickey Baines, Jeremy Teirs, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

In this fast-paced conversation, Ryan and Zach discuss:How to build your personal brand as a higher ed marketer on LinkedInWhy marketing attribution in 2022 is still so damn hardThe pros of taking a channel-specific approach to your marketingWhat most schools get wrong about how to reach students in 2022And lots more!Connect with Ryan on LinkedIn here.Need help with branding? Connect with Ryan and the team at 5-degrees here!If you like this podcast, chances are you'll like other Enrollify shows too!  Our podcast network is growing by the month and we've got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry's best as your hosts. Learn from Mickey Baines, Jeremy Tiers, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea.  Find yours at podcasts.enrollify.org. 

Since the pandemic, many higher ed marketers have gone to pay-per-click ads to generate leads. In the near future, Google is changing its cookie-based metrics andthe playing field will change significantly. Today's guests have a new approach to generating leads for institutions.  PJ Wenzel and Marty Gray are the President and Vice President of Ring Digital, and their goal is to help their clients efficiently and effectively reach their target audience without the reliance on PPC. PJ and Marty will explain these coming changes in PPC marketing and how higher ed marketers can effectively use their data.  Join us as we discuss: Why real-life targeting can be more effective than online behavioral targeting?  Different examples of how Ring Digital helps higher ed marketers reach their target audience PJ and Marty's advice that higher ed marketers can use immediately. 

Many higher ed marketers think that paid media and PPC (Pay Per Click) ads are the answer to their problems, but most fail to realize that this is a long incubation process, and often, decisions won't be made from one ad. Our job as marketers is to create curiosity with our campaigns, and our guest today shows us how to do it. Today we talk with Matt Wszolek, the Senior Executive of Marketing & Media at the University of Illinois at Urbana-Champaign. Matt runs the internal agency of the University of Illinois that helps with paid media. In our conversation with Matt, he unpacks the best practices and offers insights on how higher ed marketers can push the envelope forward with paid media. Join us as we discuss: The biggest mistake that people make when using paid advertising. Identifying goals and objectives for future ad campaigns. Creating curiosity with your ad campaigns.

There has never been a better time to be a higher ed CMO. Perception of the value you provide and the importance of our work continues to improve. But that doesn't mean that we don't still have a lot of work to do. In this episode Jaime talks with Jamie Ceman of Chapman University about transitioning from a transactional and reactive model of marketing to a high-performing, data-driven model that leverages best practices to move a university forward. Key takeaways from from this episode include:What is a marketing maturity model and why is it valuable?How to build a high-performing team of marketing professionalsHow to create your own maturity modelHow to create a vision that a team can embraceIdeas for addressing the challenges that get in the way of moving forwardConfessions of a Higher Ed CMO is sponsored by our friends at Nectir - the instant chat tool that engages campus communities and reduces burnout. This community and engagement platform is purpose-built for higher education and connects campus classrooms through conversation. In just 12 months, tens of thousands of students, instructors, and administrators at partner campuses have made Nectir an integral part of their daily learning experience.  Learn more about how you can get Nectir on your campus here. Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network.  If you like this podcast, chances are you'll like other Enrollify shows too!  Our podcast network is growing by the month and we've got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry's best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

In the final episode of the How to Market a University podcast series, Terry posits that while this is in many ways a daunting time for higher ed, there is much opportunity for innovation and reimagination. Discover how Terry thinks technology will continue to affect marketing, recruitment, and advancement, what additional revenue streams we might see schools adopt in both the short term and the long term, and what she would do if she were a college or university in 2022.Register for Enrollify's Mastercourse on How to Market a University with Terry Flannery.Learn more about this episode in our show notes. More About the Series:The How to Market a University Podcast series features vignettes of Dr. Teresa Flannery's book, How to Market a University.Terry Flannery has spent her entire career in higher education. She was the first marketing director and chief marketing officer at the University of Maryland, the first Vice President of Communications at American University, and most recently the interim vice president for marketing and communication at Stony Brook University.At a time of declining public support, a shrinking pipeline of traditional college-bound students, and a steady rise in tuition and discount rates, higher education leaders have never been under more pressure. How can they ensure steady or growing enrollments while cultivating greater philanthropic support, increasing research funding, and diversifying revenue streams? In How to Market a University, Terry argues that institutions can meet all of these goals by implementing strategic integrated marketing in ways that are consistent with academic culture and university values.Enrollify and Terry have joined forces to produce Enrollify's first-ever Mastercouse that mirrors the robust learnings and deep insights packed into Terry's book. Over the next eight weeks, this special podcast series will give you a taste of what you can expect in the Mastercourse. But that's it…just a taste!  To unpack all of the language, frameworks, tools, and tactics that CMOs or aspiring CMOs will need to lead the work of marketing in higher education, we invite you to register for the Mastercourse on How to Market a University at www.enrollify.org/mastercourse. This Mastercourse features guest experts like Seth Odell, Jenny Petty, Jaime Hunt, Ethan Braden, Michael Stoner, Angela Polec, Binty Harvey, Bob Johnson, and many more.  It's also filled with downloadable templates and worksheets to help you retain the course material. And last but certainly not least, this course was made possible by the leading agencies in higher education marketing who came together to support this effort.  We want to thank SimpsonScarborough, Mindpower, DD Agency, and Ologie for their incredible guidance and partnership.Register for the Mastercourse on How to Market a University here. 

How should colleges and universities measure the impact of branding and marketing? In Episode 7 of How to Market a University, Terry Flannery answers this question by introducing listeners to short-term, medium-term, and long-term measures of results, progress, and ROI.Furthermore, Terry unpacks the KPIs that Higher Ed CMOs should be held accountable to, she discusses who from leadership should be involved in marketing goal setting, and she offers a couple of unique frameworks for how to think about funding the marketing function at an institution effectively. Register for Enrollify's Mastercourse on How to Market a University with Terry Flannery.Learn more about this episode in our show notes.More About the Series: The How to Market a University Podcast series features vignettes of Dr. Teresa Flannery's book, How to Market a University.Terry Flannery has spent her entire career in higher education. She was the first marketing director and chief marketing officer at the University of Maryland, the first Vice President of Communications at American University, and most recently the interim vice president for marketing and communication at Stony Brook University.At a time of declining public support, a shrinking pipeline of traditional college-bound students, and a steady rise in tuition and discount rates, higher education leaders have never been under more pressure. How can they ensure steady or growing enrollments while cultivating greater philanthropic support, increasing research funding, and diversifying revenue streams? In How to Market a University, Terry argues that institutions can meet all of these goals by implementing strategic integrated marketing in ways that are consistent with academic culture and university values.Enrollify and Terry have joined forces to produce Enrollify's first-ever Mastercouse that mirrors the robust learnings and deep insights packed into Terry's book. Over the next eight weeks, this special podcast series will give you a taste of what you can expect in the Mastercourse. But that's it…just a taste!  To unpack all of the language, frameworks, tools, and tactics that CMOs or aspiring CMOs will need to lead the work of marketing in higher education, we invite you to register for the Mastercourse on How to Market a University at www.enrollify.org/mastercourse. This Mastercourse features guest experts like Seth Odell, Jenny Petty, Jaime Hunt, Ethan Braden, Michael Stoner, Angela Polec, Binty Harvey, Bob Johnson, and many more.  It's also filled with downloadable templates and worksheets to help you retain the course material. And last but certainly not least, this course was made possible by the leading agencies in higher education marketing who came together to support this effort.  We want to thank SimpsonScarborough, Mindpower, DD Agency, and Ologie for their incredible guidance and partnership.Register for the Mastercourse on How to Market a University here. 

 On this week's episode of Fanatical Fridays, Zach and Mickey reflect on the first three months of 2022 and answer the following questions:What's one thing you learned about yourself, your team, and marketing strategy in general in Q1 that you plan to replicate in Q2?What's a bad behavior you fell into in Q1 that you want to break in Q2?What is something you changed your mind about in Q1?What are you most excited about in Q2? Fanatical Fridays is brought to you by Enrollify.  Enrollify is where higher ed comes to learn new marketing skills, discover new software and services, network with the best minds and find their next gig.  You can connect with Zach on LinkedIn or Twitter and Mickey on LinkedIn. Learn more about this episode in our show notes. 

What are the skillsets higher ed marketing teams need to effectively execute digital marketing campaigns in today's competitive market? And how should schools think about whether or not to outsource their digital marketing campaign strategy and execution? In Episode 6 of How to Market a University, Terry Flannery answers these questions and oodles more! Learn what schools Terry believes are on the cutting edge of digital marketing, discover the changes in consumer preferences that she believes will most impact higher education, and understand how to think through what digital marketing should be kept in-house and what should be outsourced. Register for Enrollify's Mastercourse on How to Market a University with Terry Flannery.Learn more about this episode in our show notes. More About the Series:The How to Market a University Podcast series features vignettes of Dr. Teresa Flannery's book, How to Market a University.Terry Flannery has spent her entire career in higher education. She was the first marketing director and chief marketing officer at the University of Maryland, the first Vice President of Communications at American University, and most recently the interim vice president for marketing and communication at Stony Brook University.At a time of declining public support, a shrinking pipeline of traditional college-bound students, and a steady rise in tuition and discount rates, higher education leaders have never been under more pressure. How can they ensure steady or growing enrollments while cultivating greater philanthropic support, increasing research funding, and diversifying revenue streams? In How to Market a University, Terry argues that institutions can meet all of these goals by implementing strategic integrated marketing in ways that are consistent with academic culture and university values.Enrollify and Terry have joined forces to produce Enrollify's first-ever Mastercouse that mirrors the robust learnings and deep insights packed into Terry's book. Over the next eight weeks, this special podcast series will give you a taste of what you can expect in the Mastercourse. But that's it…just a taste!  To unpack all of the language, frameworks, tools, and tactics that CMOs or aspiring CMOs will need to lead the work of marketing in higher education, we invite you to register for the Mastercourse on How to Market a University at www.enrollify.org/mastercourse. This Mastercourse features guest experts like Seth Odell, Jenny Petty, Jaime Hunt, Ethan Braden, Michael Stoner, Angela Polec, Binty Harvey, Bob Johnson, and many more.  It's also filled with downloadable templates and worksheets to help you retain the course material. And last but certainly not least, this course was made possible by the leading agencies in higher education marketing who came together to support this effort.  We want to thank SimpsonScarborough, Mindpower, DD Agency, Ologie, and Carnegie for their incredible guidance and partnership.Register for the Mastercourse on How to Market a University here. 

There are only a handful of other industries that have as diverse a customer base, product offering, and stakeholder base as higher education.  As such, brand integration across the enterprise is, in fact, challenging. In Episode 5 of the How to Market a University podcast series, Terry outlines how leaders should go about communicating the changes born from the brand strategy and offers suggestions for how to inspire buy-in from various constituencies.Terry also points to specific examples of schools slaying the branding integration game and offers her notes on how these schools have been able to get everyone from the president, to prospective students, to alumni and to local business leaders to jump onboard. Register for Enrollify's Mastercourse on How to Market a University with Terry Flannery. More About the Series: The How to Market a University Podcast series features vignettes of Dr. Teresa Flannery's book, How to Market a University.Terry Flannery has spent her entire career in higher education. She was the first marketing director and chief marketing officer at the University of Maryland, the first Vice President of Communications at American University, and most recently the interim vice president for marketing and communication at Stony Brook University.At a time of declining public support, a shrinking pipeline of traditional college-bound students, and a steady rise in tuition and discount rates, higher education leaders have never been under more pressure. How can they ensure steady or growing enrollments while cultivating greater philanthropic support, increasing research funding, and diversifying revenue streams? In How to Market a University, Terry argues that institutions can meet all of these goals by implementing strategic integrated marketing in ways that are consistent with academic culture and university values.Enrollify and Terry have joined forces to produce Enrollify's first-ever Mastercouse that mirrors the robust learnings and deep insights packed into Terry's book. Over the next eight weeks, this special podcast series will give you a taste of what you can expect in the Mastercourse. But that's it…just a taste!  To unpack all of the language, frameworks, tools, and tactics that CMOs or aspiring CMOs will need to lead the work of marketing in higher education, we invite you to register for the Mastercourse on How to Market a University at www.enrollify.org/mastercourse. This Mastercourse features guest experts like Seth Odell, Jenny Petty, Jaime Hunt, Ethan Braden, Michael Stoner, Angela Polec, Binty Harvey, Bob Johnson, and many more.  It's also filled with downloadable templates and worksheets to help you retain the course material. And last but certainly not least, this course was made possible by the leading agencies in higher education marketing who came together to support this effort.  We want to thank SimpsonScarborough, Mindpower, DD Agency, Ologie, and Carnegie for their incredible guidance and partnership.Register for the Mastercourse on How to Market a University here. Learn more about this episode in our show notes. 

Oftentimes, institutions can fall prey to thinking that they are “done” with rebranding once fonts and logos have been picked and the new website has launched. But today, a brand should be treated as if it is a living, breathing organism…it is constantly either growing or shrinking in value, in recognition, in purpose.In Episode 4 of the How to Market a University Podcast series, Terry advises what an institution should do once it has completed the market research and it knows who it is, understands what its unique value offer is, and understands who its unique value offer is for. She unpacks who should be included in the development of the brand strategy and offers specific ideas for how to build a successful rubric for an institution's brand platform. Register for Enrollify's Mastercourse on How to Market a University with Terry Flannery. More About the Series: The How to Market a University Podcast series features vignettes of Dr. Teresa Flannery's book, How to Market a University.Terry Flannery has spent her entire career in higher education. She was the first marketing director and chief marketing officer at the University of Maryland, the first Vice President of Communications at American University, and most recently the interim vice president for marketing and communication at Stony Brook University.At a time of declining public support, a shrinking pipeline of traditional college-bound students, and a steady rise in tuition and discount rates, higher education leaders have never been under more pressure. How can they ensure steady or growing enrollments while cultivating greater philanthropic support, increasing research funding, and diversifying revenue streams? In How to Market a University, Terry argues that institutions can meet all of these goals by implementing strategic integrated marketing in ways that are consistent with academic culture and university values.Enrollify and Terry have joined forces to produce Enrollify's first-ever Mastercouse that mirrors the robust learnings and deep insights packed into Terry's book. Over the next eight weeks, this special podcast series will give you a taste of what you can expect in the Mastercourse. But that's it…just a taste!  To unpack all of the language, frameworks, tools, and tactics that CMOs or aspiring CMOs will need to lead the work of marketing in higher education, we invite you to register for the Mastercourse on How to Market a University at www.enrollify.org/mastercourse. This Mastercourse features guest experts like Seth Odell, Jenny Petty, Jaime Hunt, Ethan Braden, Michael Stoner, Angela Polec, Binty Harvey, Bob Johnson, and many more.  It's also filled with downloadable templates and worksheets to help you retain the course material. And last but certainly not least, this course was made possible by the leading agencies in higher education marketing who came together to support this effort.  We want to thank SimpsonScarborough, Mindpower, DD Agency, Ologie, and Carnegie for their incredible guidance and partnership.Register for the Mastercourse on How to Market a University here. Learn more about this episode in our show notes. 

Whether you love it or hate it, market research is the bedrock of great brand strategy. In Episode 3 of the How to Market a University Podcast series, Terry unpacks how to conduct effective market research for an institutional rebrand or brand shift. Terry walks listeners through an experiment that she has run many times to help remind institution leaders of the importance of market research as a starting point for higher ed branding and marketing, and shares a list of do's and don'ts in order to ensure a successful process. Terry concludes by sharing a couple of specific examples of schools who designed, structured, and executed a market research project especially well, and explains what it was about these projects that yielded success. Register for Enrollify's Mastercourse on How to Market a University with Terry Flannery.More About the Series: The How to Market a University Podcast series features vignettes of Dr. Teresa Flannery's book, How to Market a University.Terry Flannery has spent her entire career in higher education. She was the first marketing director and chief marketing officer at the University of Maryland, the first Vice President of Communications at American University, and most recently the interim vice president for marketing and communication at Stony Brook University.At a time of declining public support, a shrinking pipeline of traditional college-bound students, and a steady rise in tuition and discount rates, higher education leaders have never been under more pressure. How can they ensure steady or growing enrollments while cultivating greater philanthropic support, increasing research funding, and diversifying revenue streams? In How to Market a University, Terry argues that institutions can meet all of these goals by implementing strategic integrated marketing in ways that are consistent with academic culture and university values.Enrollify and Terry have joined forces to produce Enrollify's first-ever Mastercouse that mirrors the robust learnings and deep insights packed into Terry's book. Over the next eight weeks, this special podcast series will give you a taste of what you can expect in the Mastercourse. But that's it…just a taste!  To unpack all of the language, frameworks, tools, and tactics that CMOs or aspiring CMOs will need to lead the work of marketing in higher education, we invite you to register for the Mastercourse on How to Market a University at www.enrollify.org/mastercourse. This Mastercourse features guest experts like Seth Odell, Jenny Petty, Jaime Hunt, Ethan Braden, Michael Stoner, Angela Polec, Binty Harvey, Bob Johnson, and many more.  It's also filled with downloadable templates and worksheets to help you retain the course material. And last but certainly not least, this course was made possible by the leading agencies in higher education marketing who came together to support this effort.  We want to thank SimpsonScarborough, Mindpower, DD Agency, Ologie, and Carnegie for their incredible guidance and partnership.Register for the Mastercourse on How to Market a University here. Learn more about this episode in our show notes. 

More About the Series: The How to Market a University Podcast series features vignettes of Dr. Teresa Flannery's book, How to Market a University.Terry Flannery has spent her entire career in higher education. She was the first marketing director and chief marketing officer at the University of Maryland, the first Vice President of Communications at American University, and most recently the interim vice president for marketing and communication at Stony Brook University.At a time of declining public support, a shrinking pipeline of traditional college-bound students, and a steady rise in tuition and discount rates, higher education leaders have never been under more pressure. How can they ensure steady or growing enrollments while cultivating greater philanthropic support, increasing research funding, and diversifying revenue streams? In How to Market a University, Terry argues that institutions can meet all of these goals by implementing strategic integrated marketing in ways that are consistent with academic culture and university values.Enrollify and Terry have joined forces to produce Enrollify's first-ever Mastercouse that mirrors the robust learnings and deep insights packed into Terry's book. Over the next eight weeks, this special podcast series will give you a taste of what you can expect in the Mastercourse. But that's it…just a taste!  To unpack all of the language, frameworks, tools, and tactics that CMOs or aspiring CMOs will need to lead the work of marketing in higher education, we invite you to register for the Mastercourse on How to Market a University at www.enrollify.org/mastercourse. This Mastercourse features guest experts like Seth Odell, Jenny Petty, Jaime Hunt, Ethan Braden, Michael Stoner, Angela Polec, Binty Harvey, Bob Johnson, and many more.  It's also filled with downloadable templates and worksheets to help you retain the course material. And last but certainly not least, this course was made possible by the leading agencies in higher education marketing who came together to support this effort.  We want to thank SimpsonScarborough, Mindpower, DD Agency, Ologie, and Carnegie for their incredible guidance and partnership.Register for the Mastercourse on How to Market a University here. Learn more about this episode in our show notes. 

On this week's episode of Fanatical Fridays, Zach and Mickey unpack how to run better meetings.  Mickey pulls a couple of frameworks he uses from Patrick Lencioni's book, Death by Meeting, and Zach shares a few lessons he's learned about the best (and worst) ways to facilitate group brainstorms. Fanatical Fridays is brought to you by Enrollify.  Enrollify is where higher ed comes to learn new marketing skills, discover new software and services, network with the best minds and find their next gig.  You can connect with Zach on LinkedIn or Twitter and Mickey on LinkedIn.You can access additional higher ed marketing podcasts, ecourses, videos and more at Enrollify.org. Learn more about this episode in our show notes.

Find tons of cool gear and support the show at our storefront. If you are an expert in your field, have a unique story to share, or an interesting point of view-- it's time to explore the world of podcasting with Kitcaster! Go to https://kitcaster.com/geek/ to apply for a special offer for friends of this podcast. Our guest for this week's episode is Faton Sopa, Co-Founder and CEO of Manaferra. Faton speaks about the current state of higher ed marketing and how to stand out from the crowd. Subscribe and listen via Apple Podcasts, Stitcher, or Spotify. Find the full show notes at higheredgeek.com/podcast Music by pond5.com

There's always going to be a “next big thing” in higher ed marketing. The important thing to remember is it's not so much what that next big thing is that matters, it's how you use it. John Drevs, Associate Vice President of Digital Marketing and Communications at Loyola University Chicago, provides insights on how to keep ahead of the next big thing in this episode. Plus, he explains the ideal way to approach content marketing. Join us as we discuss: - Why marketing principles are fundamental to leveraging the next big thing - Lessons from some of the next big things from the past - Where content marketing is headed in higher ed - Resources for keeping up with the next big thing Resources mentioned during the podcast: - Building a Storybrand - Contact John: jdrevs@luc.edu To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform. Listening on a desktop & can't see the links? Just search for Higher Ed Marketer in your favorite podcast player.