Podcasts about enrollment marketing

In this episode of Higher Ed Pulse, host Mallory sits down with Bryan Gross, VP for Enrollment Management and Athletics at Hartwick College, for a fast-paced and thought-provoking chat that connects the madness of NCAA brackets with the science of student wellness. From a million-dollar bet on AI-powered sports predictions to groundbreaking research on sleep as a mental health indicator, this episode is a masterclass in how higher ed leaders should be thinking about the intersection of AI, athletics, and student success.Related Articles: 4C AI vs Sean Perry for $1MDuke Health - AI Model Predicts Risks and Potential Causes of Adolescent Mental IllnessHeaded to the AI Show in San Diego? Connect with Element451 and Enrollify while you are there.Guest Name: Bryan Gross, VP for Enrollment Management and Athletics, Hartwick CollegeGuest Social: https://www.linkedin.com/in/bryan-j-gross/Guest Bio: Dr. Bryan Gross is the vice president for enrollment management and athletics at Hartwick College. Gross most recently served as vice president of revenue planning and institutional positioning at 3 Enrollment Marketing, Inc., an enrollment and retention solutions and services provider. Prior to his role at 3E, Gross served as vice president for enrollment management and marketing, and as interim vice president of student affairs at Western New England University in Springfield, MA. Before that, he was the associate vice president of enrollment management at St. John's University in Queens, NY. and associate vice president of admissions, dean of admissions, and director of international admissions at the University of Bridgeport, Bridgeport, CT. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Enrollment marketing strategy is no longer optional—it's essential for institutions looking to grow in a competitive, high-cost digital environment. In this episode, Dr. Drumm McNaughton speaks with Max DesMarais, CEO of Vital, about how colleges and universities can use data, content strategy, and full-funnel marketing to improve student recruitment and ensure academic offerings align with demand. Building an Effective Enrollment Marketing Strategy Validate program demand before launch using research, polling, and student behavior data. Use student-friendly program names that match what prospective learners are searching for. Treat marketing as a strategic function, not just an operational cost. Improving Program Visibility and Differentiation Define what sets your programs apart—and communicate it clearly. Avoid generic messaging; focus on outcomes, flexibility, and student needs. Promote content that supports early-stage decision-making, not just applications. Aligning Programs with Market Needs Adjust program format, pricing, and positioning to reflect real-world demand. Consider flexible tuition strategies and delivery models for nontraditional learners. Use community and employer input to shape offerings before they launch. Three Takeaways for University Presidents and Boards Lead with Research – Don't greenlight programs or campaigns without validating student and employer interest. Invest in Full-Funnel Marketing – Build awareness and trust early to reduce cost per lead and improve conversions. Clarify Differentiation – Know what makes your institution unique and ensure it's reflected in every message. Institutions that align marketing, academic planning, and student insights will be positioned to thrive in a shrinking enrollment environment. Tune in to learn how to sharpen your enrollment marketing strategy and build a more responsive, competitive institution. Read the transcript on our website: https://changinghighered.com/enrollment-marketing-strategy-how-to-attract-students-and-align-programs/ #EnrollmentMarketing #HigherEdLeadership #AcademicProgramGrowth #StudentRecruitmentStrategy About Our Podcast Guest Max DesMarais runs the digital marketing strategy and paid advertising departments at Vital, managing online marketing activity and processes for a wide variety of clients - including Vital's own marketing department. He has a specialization in education and has helped dozens of clients improve the results and efficiency of their marketing strategy. Connect with Max DesMarais on LinkedIn → About the Podcast Host Dr. Drumm McNaughton is the founder, CEO, and Principal Consultant at The Change Leader, Inc. A highly sought-after higher education consultant with 20+ years of experience, Dr. McNaughton works with leadership, management, and boards of U.S. and international institutions. His expertise spans key areas, including accreditation, governance, strategic planning, presidential onboarding, mergers, acquisitions, and strategic alliances. Dr. McNaughton's approach combines a holistic methodology with a deep understanding of the contemporary and evolving challenges facing higher education institutions worldwide to ensure his clients succeed in their mission. Connect with Drumm McNaughton on LinkedIn→  

In this episode, Henry Nowak interviews Zach Rohde, Assistant Director for Enrollment Marketing and Communications, about the reality of mastering marketing. Zach shares tips, tricks, valuable stories, and more!

Enrollment Marketing can often lump undergraduate and graduates together. But doing so is costing you thousands of missed opportunities to find your students. That's because undergrads and graduates couldn't be more different. And with the ever changing interests of grad students, there is an even larger reason to start communicating differently. So learn about how to market to graduate students, the current trends, and mistakes to avoid with Jack Klett, the AVP of Graduate Enrollment Management Solutions at Liaison International. Connect with Jack Klett on Linkedin: https://www.linkedin.com/in/jackklett/

In this compelling episode of "Confessions of a Higher Ed CMO," Jaime talks with Joe Picini, who opens up about his personal journey of navigating a sudden layoff and the critical role his professional network played in finding new opportunities. Takeaways from this episode include:Advice for building a network that can help you land on your feet after an unexpected career setback – or when your just ready to make a changeInsight into how a great professional network can help you overcome imposter syndromeStrategies for connecting with colleagues, mentors, and LinkedIn connections when you need professional supportTips for protecting your mental health when dealing with life's curveballsListen to Joe's inspiring story and gather actionable insights on how to leverage your network, stay resilient, and navigate the challenges of a job search. Whether you're facing job uncertainty or looking to strengthen your professional connections, this episode offers valuable lessons for all.Guest Name: Joe PiciniGuest LinkedIn: https://www.linkedin.com/in/joe-picini-02496429/Guest Bio: Joe Picini has over a decade of experience in higher ed marketing and enrollment strategy. He started his career at NYU as an admissions counselor before transitioning to NYU's enrollment marketing team. He's worked at a digital marketing agency as a strategist, a Director of Enrollment Marketing at an art school in Brooklyn, and currently serves as the Director of Recruitment Marketing at New Jersey Institute of Technology (NJIT) supporting their online portfolio. Throughout his career he's had the chance to work with all student types (from precollege through masters programs) and all degree formats. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse. Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Element451 is hosting the AI Engage Summit on Oct 29 and 30Register now for this free, virtual event.The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI's impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you're looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.

This week, Dustin chats with fellow Enrollify host of the Visionary Voices podcast, Bryan Gross, Vice President for Enrollment Management and Athletics at Hartwick College. Brian shares his unique journey from international admissions to his current role, highlighting key moments and strategies that have shaped his career. They also discuss the importance of building strong foundational systems, the role of collaboration in higher education, and how digital transformation is impacting enrollment management.Guest Name: Dr. Bryan Gross, Vice President for Enrollment Management & Athletics at Hartwick CollegeGuest Social: LinkedInGuest Bio: Dr. Bryan Gross is the vice president for enrollment management and athletics at Hartwick College. Gross most recently served as vice president of revenue planning and institutional positioning at 3 Enrollment Marketing, Inc., an enrollment and retention solutions and services provider. Prior to his role at 3E, Gross served as vice president for enrollment management and marketing, and as interim vice president of student affairs at Western New England University in Springfield, MA. Before that, he was the associate vice president of enrollment management at St. John's University in Queens, NY. and associate vice president of admissions, dean of admissions, and director of international admissions at the University of Bridgeport, Bridgeport, CT. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/https://twitter.com/HigherEd_GeekAbout The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and I Wanna Work There. Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

In this episode of our podcast, Jaime Hunt is joined by Patricia Maben and Jim Rogers from 3 Enrollment Marketing to discuss the transformative power of the experience economy within higher education. Patricia and Jim provide actionable advice for institutions to reimagine their approach to student engagement, emphasizing the importance of every interaction on campus from the classroom to extracurricular activities.Topics discussed in this episode include:how institutions can create memorable and effective experiences that go beyond traditional recruitment methods.innovative strategies to enhance campus tours, engage students, and ultimately, increase retention and success rates. examples of schools that excel in creating dynamic environments that captivate students.the challenges and opportunities presented by the current shifts in higher education, including the need for schools to adapt to the rising expectations of the experience economy. Guest Names:Patricia Maben, President and Co-Founder of 3Enrollment MarketingJim Rogers, CEO and Co-Founder of 3Enrollment MarketingGuest Social: Patricia Maben - https://www.linkedin.com/in/patriciamaben/Jim Rogers - https://www.linkedin.com/in/jamesrogers2022/Guest Bios: Patricia Maben - With 30 years of professional experience in higher education, it is Patricia Maben's passion to support colleges and universities through the success of their students from recruitment to graduation. Her career in enrollment management has been fueled by the recognition, experience, and satisfaction that higher education has a transformational impact on individuals, communities, and society. She has served as an on-campus enrollment practitioner, an enrollment marketing consultant, and as a builder of innovative enrollment marketing solutions. Patricia is a subject matter expert in recruitment marketing. She co-founded 3 Enrollment Marketing to address the need she saw for a better solution in helping enrollment leaders meet student needs while also managing the growing complexities of recruitment.Jim Rogers - James (Jim) Rogers brings three decades of experience in modern marketing strategy and execution to the helm of 3 Enrollment Marketing. He has a unique ability to foresee future trends and evolve with technology—while always keeping it connected to core goals and strategy. Jim is passionate about the power of higher education to transform individual lives and society, and he brings his experience in harnessing the power of modern marketing to advance the cause of higher ed. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse. Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit:Exciting news — Jaime will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can't wait to see you there!

With 98% of higher education institutions looking the same and offering similar programs, the challenge for any single institution to stand out is immense. This episode of Changing Higher Ed, features Allen Adamson, co-founder of MetaForce, discussing the importance of branding and marketing in differentiating higher education institutions in an oversaturated homogeneous market. Adamson shares his insights from his vast experience in branding across various industries, emphasizing the need for higher education institutions to stand out to attract enrollment.   Key Discussion Points   The Branding Challenge in Higher Education: Higher education faces an oversupply of institutions and an undersupply of students, creating a critical need for effective branding and marketing strategies to attract and retain students.   Why Higher Ed Institutions Should Look Outside the Industry for Branding and Marketing: Higher education institutions can benefit from adopting innovative marketing strategies proven successful in other sectors, enhancing their distinctiveness and appeal.   Creating Unique Institution Identities: Crafting unique identities that resonate with potential students is essential. Institutions should leverage their unique heritage, location, or academic strengths to form a compelling brand identity.   Strategies for Differentiation and Growth: Differentiation in a crowded market requires institutions to offer unique educational experiences and communicate these differences through strategic marketing effectively.   Peripheral Vision in Branding: Institutions should extend their view beyond direct competitors and the education sector to identify unique positioning strategies and innovations from the broader market.   The Role of Consensus in Decision Making: The challenges of consensus-driven decision-making within universities often lead to diluted branding strategies. More decisive leadership could enable stronger and clearer branding initiatives.   Importance of Simplifying the Brand Message: A clear and simple brand message is crucial for effective communication. Institutions should focus on conveying a few key strengths or unique attributes to avoid overwhelming potential students.   Differentiation Through Student Outcomes: Emphasizing unique student outcomes and success stories can differentiate an institution more effectively than focusing solely on features and facilities.   Signature Experiences and Social Proof: Developing signature experiences that define an institution's brand and leveraging positive student testimonials can significantly enhance reputation and attractiveness.   Actionable Insights Over Descriptive Content: Shifting focus from describing institutional offerings to highlighting actionable outcomes and real-world applications can make branding more effective and relatable.   Three Takeaways for University Presidents and Boards   Simplify and strategize: Prioritize simplicity in ideas for enhanced execution. Being ahead of the curve involves selecting straightforward concepts that can be brilliantly executed. Expand horizons: Break free from the confines of the usual environment. Look beyond the immediate surroundings and industry standards. Being ahead of the curve means seeking inspiration from diverse sectors and preparing for future market trends. Pursue excellence: Choose ideas that can be executed exceptionally rather than settling for mediocrity. Being ahead of the curve allows for iterative improvements, ensuring that when the timing is right, the execution is flawless, setting you apart from competitors.   Read the transcript on our website →    About Our Podcast Guest Allen Adamson is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to health care and financial services, to hospitality and entertainment.  Allen's newest book is Seeing the How: Achieving Market Advantage by Transforming the Stuff We Do, Not the Stuff We Buy. His previous books, BrandSimple, BrandDigital, The Edge, and Shift Ahead, are used as textbooks in higher education business programs across the country. A sought-after industry commentator, Allen has appeared on ABC News, NBC's Today Show, CNBC's Squawk Box and Closing Bell, and Fox Business Network. He is often quoted in publications including The New York Times, the Wall Street Journal, Advertising Age, the Washington Post, and Forbes.  Allen is co-founder & Managing Partner of Metaforce, an elite marketing collective of the industry's top talent. Allen's LinkedIn Profile →   About the Host Dr. Drumm McNaughton, host of Changing Higher Ed®, is a consultant to higher education institutions in governance, accreditation, strategy and change, and mergers. To learn more about his services and other thought leadership pieces, visit his firm's website: https://changinghighered.com/.   The Change Leader's Social Media Links LinkedIn: https://www.linkedin.com/in/drdrumm/ Twitter: @thechangeldr Email: podcast@changinghighered.com   #HigherEducation #HigherEdBranding #HigherEdPodcast #HigherEdEnrollment  

On this episode Philip is joined by Adam Stoltz, Director of Enrollment Marketing at the University of Idaho. They discussed Adam's career in highered, student's priorities and needs, his advice for enrollment growth, the University of Idaho, the future of higher education, the enrollment cliff and more!

Mary Beth Marks, Executive Director for Strategic Enrollment Marketing and Campus Visits and Events at University of the Pacific, joins FYI host Gil Rogers to talk about the latest information on this year's FAFSA application timelines, and what institutions and students can do to best strategize and prepare for the delayed rollout and the challenges that it will present.Mary Beth also shares some insights on some of the long-term benefits of the overhaul to the FAFSA, despite the current implementation challenges. These are challenges that face all sides of higher education and this episode offers some good advice on and empathy for dealing with them.For Your Institution Podcast is a production of Mongoose Research. Welcome to FYI: Unpacking the New FAFSA Rollout | 00:00 Diving Deep into FAFSA Changes and Predictions | 00:40 Educating Families and Students Amidst FAFSA Delays | 02:49 FAFSA is First Come First Serve | 08:23 Tools for Institutions to Use | 13:25 The Impact of New FAFSA Rollout on Admissions | 14:42 The Adjusted TImeline | 18:54 Closing Thoughts and How to Connect | 24:41  RELEVANT LINKS:Mary Beth Marks LinkedInFaculty Profile at the University of the PacificConcept3D Webinar on FAFSA Advice for Enrollment Marketing

In the final episode of this Pulse Check series on Graduate Marketing, host Shane Baglini is joined by four of the industries most passionate graduate professionals to discuss all things GEM. This episode provides insights from a director of graduate admissions, a 15 year GEM pro turned agency strategist, graduate marketing pro and a view from the cabinet as we discuss post-COVID graduate marketing and enrollment, current trends, marketing to graduate students and how graduate enrollment is supplementing the undergraduate enrollment cliff. Guest Names:Kittie Pain, Director of Graduate Admissions, Kutztown UniversityMarcus Hanscom, Director of Enrollment Marketing, DD AgencyBrett DiMarzo, Director, Graduate Enrollment Digital Strategy, Boston CollegeKeith Ramsdell, Vice President for Enrollment Management and Marketing, Ashland UniversityGuest Social Handles:  Kittie Pain:LinkedIn: https://www.linkedin.com/in/kittiepain/X (Twitter): https://twitter.com/kittpainMarcus Hanscom:LinkedIn: https://www.linkedin.com/in/marcushanscom/X (Twitter): https://twitter.com/MarcusHanscomBrett DiMarzo: LinkedIn: https://www.linkedin.com/in/brett-dimarzo-1a135262/ Keith Ramsdell: LinkedIn: https://www.linkedin.com/in/keith-ramsdell-06784945/Kittie Pain Bio: Kittie Pain serves as the director of graduate admissions at Kutztown University of Pennsylvania and has over twenty years of experience in graduate enrollment management (GEM). She holds a bachelor's degree from McDaniel College and a master's degree from Drew University. She is a member of the NAGAP Publications and Marketing committees and serves on the McDaniel College Alumni Council.Marcus Hanscom Bio: A purpose-driven, higher education enrollment management and marketing leader, Marcus Hanscom is the Director of Enrollment Marketing at DD Agency, a full-service digital marketing agency focused on inbound marketing for higher education. Prior to joining DD Agency in October 2023, he worked in progressive roles in enrollment management at Roger Williams University and the University of New Haven, predominantly working with graduate students. He also recently served as a higher education consultant for Dutcher LLC, supporting clients in academic program analysis and development, market research, digital marketing strategy, staffing assessment, and more.Marcus has presented widely on enrollment management and marketing strategies at national and regional conferences for Academic Impressions, Aslanian Market Research, Carnegie, NAGAP, NEGAP, Stamats, TxGAP, and others, and completed his third term on the NAGAP Board of Directors in 2020. He was awarded the NAGAP Distinguished Service Award in 2023 and is co-host of the official NAGAP podcast, The NAGAP Report. He was the founding president of NEGAP, the New England Association for Graduate Enrollment Management.Brett DiMarzo Bio: Brett DiMarzo has been in the field of higher education for over 18 years and is currently the Director of Graduate Enrollment Digital Strategy at Boston College. After graduating from his bachelor's degree program at Stetson University, he initially spent time as part of the management team within the Walt Disney Consumer Products division, enhancing his customer service and leadership skills. Returning to the field of higher education in 2003, he began his professional career in Financial Aid at MGH Institute of Health Professions in Boston, later moving to the Office of Admission as the Assistant Director of Admission. He also spent several years as Associate Director of Graduate Admission at Suffolk University and led the recruitment and admission efforts as Director of Graduate Admission for the School of Nursing and Health Sciences at Simmons University prior to coming to BC. He received his Master of Education degree in Higher Education Administration from Northeastern University in 2011, has served in several positions in the New England chapter of NAGAP, has presented at both national and regional NAGAP conferences, and currently sits on the NAGAP Leadership Cultivation and Elections Committee and the Education Committee.Keith Ramsdell Bio: Keith Ramsdell serves as Vice President for Enrollment Management and Marketing at Ashland University in Ohio where he provides strategic leadership and vision for undergraduate, graduate, international and online admissions, enrollment operations, financial aid, military and veterans services, marketing and communications. Keith is currently chair of the NAGAP External Relations and Partnerships Committee and a member of the NAGAP Experts Bureau. He has 25 years of progressive leadership experience in higher education and enrollment management, with nearly 15 years focused exclusively on graduate enrollment. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit:Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. Learn more and register at engage.element451.com — we can't wait to see you there!

In this episode, Zach Busekrus sits down with Steve Kerge Co-founder of Spark451 & Jenzabar Vice President, Enrollment Marketing for a wide-ranging conversation on the future of enrollment management, marketing and communications, and higher education as a whole. For more than 20 years, Steve worked in enrollment management for Adelphi University, NYU Polytechnic, Hofstra University, and NYIT. In fact, his strategic leadership at NYIT helped raise freshman enrollment by as much as 25 percent.In this conversation, Zach and Steve riff on how the enrollment management and marketing and communications units of the future should be structured, what higher ed can learn from the banking and hospitality industries, and much more. This Episode is Sponsored by PathifyMeet Pathify —  an innovative higher ed engagement hub that puts students at the center of their college journey. Pathify sits at the center of your school's digital ecosystem, becoming the single, user experience interface tying together all systems, content, and communications.Their engagement hub elevates the information that matters most and pushes systems like the SIS behind the scenes where they belong, making it simpler for students to discover and engage with the opportunities your institution provides at every step of their higher ed journey, from prospect to alumni. What's even better, Pathify has a mobile experience that provides 100% parity with the responsive web app, so your campus app is always in sync. Pathify is a platform that EVERY stakeholder on campus  — from marketing, to admissions, to student affairs, to IT, etc., — can get equally excited about.Learn more about how Pathify is uniting strategic units across campus and bettering the entire student experience by visiting Pathify.com About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!  Our podcast network is growing by the month and we've got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry's best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

In this episode, you'll hear from Alyssa Brant and Kailey MacDonald, two StudentBridge team members who work with our partners to ensure their success.You'll hear them discuss:The biggest challenges they see schools face and top recommendations for success heading into the next enrollment cycleWhy authentic content matters and how to achieve it without hiring more staffRising trends in marketing, campus tours, in-person recruitment, and student behavior_____________________Featured Resources in this Episode ⤵️1️⃣ Watch Webinar: Hello Better Tours, Goodbye Enrollment Blues2️⃣ Download Whitepaper: Open the Doors to Achieve More_____________________

Today's episode is an engaging conversation between Jeremy and fellow podcaster Jaime Hunt, who also happens to be the Vice President for University Communications and Chief Marketing Officer at Old Dominion University. Takeaways include:10:15 - Debating quality vs. quantity, and the #1 most successful marketing tactic12:00 - How to make a website redesign impactful22:17 - Different leadership challenges and solutions30:23 - Do's and Don'ts when hiring new employees41:00 - Developing the next generation of Higher Ed CMO's This episode is brought to you by our friends at DD Agency:DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country. In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more. If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings. Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit.  About the Enrollify Podcast Network Mission Admission is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!  Our podcast network is growing by the month and we've got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry's best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

It's YOUR time to #EdUp In this episode, recorded LIVE from ⁠⁠⁠⁠Jenzabar's Annual Meeting (JAM)⁠⁠⁠⁠⁠ 2023 conference in Orlando, Florida YOUR guests are Mike McGetrick, VP of Creative & Interactive Services, & Steve Kerge, VP of Enrollment Marketing at Spark451 A Jenzabar Company YOUR host is ⁠⁠⁠⁠Dr. Joe Sallustio⁠⁠⁠⁠ Listen in to #EdUp! Thank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp! Connect with YOUR EdUp Team - ⁠⁠⁠⁠Elvin Freytes⁠⁠⁠⁠ & ⁠⁠⁠⁠Dr. Joe Sallustio⁠⁠⁠⁠ ● Join YOUR EdUp community at ⁠⁠⁠⁠The EdUp Experience⁠⁠⁠⁠! We make education YOUR business! --- Send in a voice message: https://podcasters.spotify.com/pod/show/edup/message

It's YOUR time to #EdUp In this episode, recorded LIVE from ⁠⁠⁠⁠Jenzabar's Annual Meeting (JAM)⁠⁠⁠⁠⁠ 2023 conference in Orlando, Florida YOUR guest is ⁠⁠⁠⁠Andrew Bressette, Vice President for Enrollment Management at Berry College YOUR guest cohost is ⁠Steve Kerge, VP of Enrollment Marketing, Spark451 A Jenzabar Company YOUR host is ⁠⁠⁠⁠Dr. Joe Sallustio⁠⁠⁠⁠  Listen in to #EdUp! Thank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp! Connect with YOUR EdUp Team - ⁠⁠⁠⁠Elvin Freytes⁠⁠⁠⁠ & ⁠⁠⁠⁠Dr. Joe Sallustio⁠⁠⁠⁠ ● Join YOUR EdUp community at ⁠⁠⁠⁠The EdUp Experience⁠⁠⁠⁠! We make education YOUR business! --- Send in a voice message: https://podcasters.spotify.com/pod/show/edup/message

Allison Turcio, host of Enrolify's "The Application" podcast joins Gil Rogers on FYI to talk about the current challenges facing enrollment marketing. The two pass topics back and forth, from the great resignation and quiet quitting to the importance of in-person events and adapting new technology like AI. Intro and the challenges in enrollment marketing today | 0:00 Taking care of what you need to at the moment | 3:00 Juggling in-person and virtual programs | 5:40 Budget Problems | 10:04 Discover Cadence | 13:33 The Great Resignation & Quite Quitting | 14:07 Everything Looking and Sounding the Same | 17:47 Showing versus Telling | 19:30 Incorporating AI & Other Technologies | 20:55 Summary & Closing | 23:35 #HigherEducation ##EnrollmentMarketing #Admissions

In this episode of the Saint Leo 360 podcast, we chat with John Gleason, a recent alumnus of the undergraduate cybersecurity degree program at Saint Leo University and current web project manager in Saint Leo's Enrollment Marketing and Communication department. During the conversation, Gleason talked about: His early years and where he graduated from high school How he discovered Saint Leo University and why he chose the university for his higher education Why he chose the undergraduate cybersecurity degree program and his experience as a student in the program Memorable professors he had at Saint Leo and projects he got to work on The benefits of the small class sizes His experience living on campus Memorable Saint Leo core values His early career and current role working for Saint Leo University His professional goals within cybersecurity Learn More about Saint Leo University's Undergraduate Cybersecurity Degree Program Curious about a career working in cybersecurity? Learn more about Saint Leo's BS in cybersecurity degree program on the program page at https://www.saintleo.edu/programs/information-technology-degrees/bachelors-degree-cybersecurity.

In this episode you'll hear from Teresa Valerio Parrot. Teresa is the Principal at TVP Communications, co-host with Erin Hennessy of the Trusted Voices podcast, and co-editor of Call to Action for Inside Higher Ed. Previously, Teresa served as senior vice president for Widmeyer Communications and vice president for SimpsonScarborough. She has almost 10 years of service at the University of Colorado, including an officer-level appointment as Assistant Secretary of the University. Teresa earned a bachelor's degree in communications and a master's degree in public administration, both from the University of Colorado, and will earn a doctoral degree from Southern Methodist University this month. She holds accreditation in public relations from PRSA. In this conversation, we look at providing clear communications, building relationships, and how to improve your writing. 0:00 - Introduction 1:24 - Failure in believing that institutions can reflect our emotions (but keep yourself vulnerable to the institutions) 3:12 - Scheduling time for brainstorming, coming primed, and making time for reflection 5:27 - Allowing everyone to have their voice in brainstorming 10:05 - Teresa's "400 Word Rule" to improve marketing clarity and lead with the value, don't build to it 19:42 - Authenticity, plain language, and acting on feedback as clarity tools 22:56 - What authenticity means and the disconnects between authentic and aspirational 26:46 - Balancing factual and emotional communication? Lead with addressing emotions and focus on relationship-building. 29:34 - Addressing fears first rather than waiting 31:40 - Writing for a dialogue, not a monologue 33:42 - Popping the anxiety-filled balloons, we need more confetti, and everything deserves sprinkles 40:34 - Final thoughts Show notes are available on the Enrollment Insights Blog at niche.bz/podcast. In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

With higher education becoming ever more competitive, it's essential for institutions to develop enrollment marketing strategies that differentiate them from their competition. Our recent article, Top 5 Enrollment Marketing Strategies and Why They Work outlined the most effective strategies, and now Ian, Robert, and Torr have sat down to discuss those strategies in detail. Want more higher ed perspectives? Subscribe to our weekly Higher Education News Brief for the latest insights. Or if you'd like to be a guest on the show, please visit UNINCORPORATED.com.

How to increase student enrollment with data, and a strategic plan. Private School PR Podcast Facebook group: https://www.facebook.com/groups/245614517497877 National Communications Internship Collab Signup: https://forms.gle/QbouPNHWrBKWJzEE8 Twitter: @SchoolPRpodcast and @Nicholsstrat https://nicholsstrategies.com/ https://www.soundmind.app/

Intro | 0:00What is Chat GPT? | 0:50How is Chat GPT interacting in the current Higher Ed Space? | 7:00Chat GPT as a Skill | 10:20Cadence by Mongoose | 13:32ChatGPT Impacts in Software | 14:00 Key Benefits of Using Chat GPT | 18:37Higher Ed's Leverage of Chat GPT | 21:53Closing + Connect with Our Guests | 28:37

In this episode, you'll hear from Mary Beth Marks who is the Executive Director of Enrollment Marketing at University of the Pacific, a private university in Northern California.You'll hear her discuss:the importance of marketing to enrollmenthow they're using paid TikTok ads to build brand awarenesswhat she thinks about using mail and email to meet enrollment goals_____________________Featured Resources in this Episode ⤵️1️⃣ Watch Webinar: Hello Better Tours, Goodbye Enrollment Blues2️⃣ Download Whitepaper: Open the Doors to Achieve More_____________________

In this episode you'll meet Troy Brown — Vice President, Director of Recruitment, Enrollment & Marketing at University of West Los Angeles.Troy Brown is a Los Angeles native and was awarded a tuition scholarship to play basketball at the prestigious Moorehouse College in Atlanta, Georgia where he received a Bachelor of Arts degree in Marketing.In the episode of The Enrollify Podcast Zach and Troy discuss how niche colleges can use the power of multi-sensory marketing to create truly unique marketing, recruitment, and student life experiences.Troy also shares vulnerably about a car accident that changed his life forever…and how this experience led him to pursue a career in higher education leadership. Tune in to hear Troy's inspiring story and garner fresh ideas for how to differentiate the digital and physical expressions of your school's unique value proposition.  This episode is brought to you by our friends at DD Agency:DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country. In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more. If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings. Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit.  About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!  Our podcast network is growing by the month and we've got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry's best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

Send us a Text Message.The road to higher education is a very personal journey- of which looks different for each individual. Joined today by working professionals Lauren Tatulli MBA Assistant Professor of Economics, Accounting and Economics Department Chair and Nicole Kantor MBA Marketing Expert in Brand and Digital Strategy and Senior Director of Marketing representing 3 Enrollment Marketing, we glean valuable insights into the benefits and trials of earning a terminal degree. Get an inside look into balancing the requirements of both the classroom and  the professional setting while maintaining one's sanity.--------Support the Show.‐-----------------------Letmeinterrupt.com Email: Letmeinterruptseries@gmail.com Instagram: https://www.instagram.com/letmeinterruptseries/More: https://bio.site/LMI

Episode Notes We deeply regret the delay in uploading this episode and extend our heartfelt apologies. We understand the significance of this podcast for many of you, and we truly appreciate your continued support. We are especially grateful to Tayler Zahnke for bringing this oversight to our attention. Please accept our sincerest apologies, and rest assured we will strive to prevent such delays in the future. Last year our very own Greg was  lucky enough to get picked to attend the first-ever SongSight Music Retreat in Scottsdale, AZ. The event was put on by Scott MacIntyre, a successful blind artist who placed in the top 10 of American Idol in 2009. There were seven attendees and Scott, along with several producers who have worked with big-name artists. All eight of the blind individuals teamed up to produce a single while there called Let the Light In . It does include a video as well with clips of each artist from the retreat. Check it out here: https://www.youtube.com/watch?v=v-KC4zIjRXA This Sunday Anthony and Brynn are very excited to welcome Greg  and a few of the artists to share their experiences and give us a glimpse into the production and recording booths. Bring your ears, questions and shouts of praise for these wonderful musicians live Sunday at 1pm.  From his early days as a classical concert pianist to capturing the hearts of millions of American Idol viewers with his engaging presence and vocal prowess, Scott MacIntyre has never let challenges keep him from achieving his dreams. Having performed with such notable acts as Michael W Smith, CeCe Winans, and Greater Vision, he has traveled the globe inspiring audiences with his music and story. Grand Rapids native Tyler Zahnke has been singing and playing the piano since 2001 and has been on podcasts such as Lost in the Library and DisTopia, and has performed at the Amway Grand Hotel in Grand Rapids. Having composed music for organizations such as DisArt and iALAP and having collaborated with Nashville songwriters such as Jim Cristaldi and Eric Zanetis, he has put a wide variety of music into this world through various outlets, as well as sound effects and writing, and will continue to do so for the foreseeable future, while advocating accessibility for all. Having been a musician for most of her life, Lizzie Dunn has combined these gifts with her passion for helping others and advocating for herself as a woman with a disability.  Lizzie has composed a number of instrumental pieces honoring special occasions or accomplishments, and her music has been featured in local Grand Rapids news segments, exhibits and shows for local organization DisArt, and a compilation album of music by blind composers and performers.  She attended Alma College and was a part of the Sigma Alpha Iota Women's Music Fraternity, and she is currently finishing her Masters of Social Work program at Western Michigan University while continuing her music for the enjoyment of herself and others.  She has won several blindness-related scholarships based on her musical ability, her passion for advocating for accessibility and equity, and her goal of helping others as a social worker.   Greg Lindberg is from Wesley Chapel, FL. A lifelong writer, Greg earned a bachelor's in mass communication and a master's in journalism from the University of South Florida St. Petersburg. He currently works as a web content manager for Saint Leo University under Enrollment Marketing and Communication. He also hosts the Eyes Free Sports podcast. Greg also serves as Publications Committee Chair for ACB Next Generation and previously served as secretary of the affiliate. When it comes to music, Greg played piano for seven years as a youngster, performing in several recitals. As an adult, he has been singing and playing guitar for nine years. He has performed at numerous open-mic nights, parties, and other events, including several virtual and in-person ACB events. This includes numerous picnics and Christmas parties hosted by the Pinellas Council of the Blind. He enjoys playing covers of everything from The Beatles to Bryan Adams to Tom Petty and the Heartbreakers to Maroon 5.

How much should colleges and universities lean on legacy branding? Advancement departments undoubtedly love promoting the “glory days” to their school alums, but should legacy be a major factor in your enrollment marketing strategy?    In the late 1970s, Indiana State University produced one of the most famous basketball players in NCAA and NBA history - Larry Bird. Jason Trainer, Vice Provost for Enrollment Management at ISU, shares how their school balances academic and athletic branding while giving students just the right dose of historical perspective. Join us as we discuss: Aligning marketing strategy with your institution's vision (3:54) Navigating school athletics history in enrollment marketing (13:18) Finding overlapping themes that excite your school's stakeholders (23:07) Check out these resources we mentioned during the podcast: jason.trainer@indstate.edu Indiana State University To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player. 

To achieve your goals—to make your higher education institution sustainable even through calamities—you need to offer relevance to build relationships with people who will generate revenue for you. Your livelihood as an institution depends on your meaningful exchanges with a wide array of audiences—and individual constituents—every day. These exchanges are your tools to build relationships that, in turn, build sufficient trust that leads to transactions that build revenue. In this episode, we get a sneak peek into our January 25 Leading Edge Thinking webinar. Led by RHB professionals Rob Zinkan, EdD, Alex Williams, Erin Gore, and Ken Anselment, these seasoned practitioners will address how enrollment, marketing, and technology can come together for your institution to most effectively build these critical relationships. To register and receive a follow-up link to the webinar, see here. --- Send in a voice message: https://anchor.fm/chelip/message

In the second of a special two-part series on the power of mindset and working on our mental skills, Jeremy chats with mental game coach, Tami Matheny. The bulk of their conversation focuses on self confidence - where it comes from, four key things that will help you own your confidence, and the power of self talk and changing the narrative. Tami also reveals the hardest mental skill to help someone with, the importance of habits, and she and Jeremy finish with a discussion around defining your ‘why'. This episode is brought to you by Gecko - a student engagement platform offering multiple modules to help institutions better engage with students and lighten the load for their staff.Mission Admission is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!  Our podcast network is growing by the month and we've got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry's best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

Today's episode is a conversation between Jeremy and Christina Garnett of HubSpot who is an expert at helping brands and people connect with their audience and build community. Together they discuss what building community means, how to get started (Christina offers lots of tips), the importance of intent, some of the challenges that marketers face when trying to build community, why colleges need to involve their current students and alumni more in community building (and how to do that), plus a lot more!This episode is brought to you by Gecko - a student engagement platform offering multiple modules to help institutions better engage with students and lighten the load for their staff.Mission Admission is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!  Our podcast network is growing by the month and we've got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry's best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jaime Hunt, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

In this episode, you will hear from RJ Thompson, Director of Digital Marketing in the Katz Graduate School of Business and College of Business Administration at the University of Pittsburgh. Before joining Pitt, he was a tenured Assistant Professor of Graphic and Interactive Design in the Department of Art at Youngstown State University, and before that he also taught at Carnegie Mellon University, La Roche University, and Edinboro University of Pennsylvania and he continues to teach at Point Park University and the Community College of Alleghany County. He is also a National Endowment for the Arts “Our Town” grant recipient, a “Best of Marketing Award” from the Ohio Economic Development Association winner for his work with rebranding Youngstown Ohio, and was honored with the Ohio Governors Award in the Arts in Community Development, the state of Ohio's highest recognition in the arts. 0:00 - Introduction 1:37 - Reusing failure to capture success 6:35 - Putting on your student hat to build campaigns 7:48 - Starting campaigns with keywords and emotions 9:49 - Leading design thinking charrettes 10:45 - Even if you're not "student-facing" you should be engaging with students 12:43 - Digging into emotion-first marketing "Artists don't want to create art because they want to. Artists create art because they have to." 15:18 - How do you give students a "why": Why should they care, why should they take action, why are you different? 19:20 - "No one wants to go to college alone." 19:58 - Why you may not need, or want, to tell students to visit for programmatic recruitment 22:29 - Students aren't interested in online education, but what about online with dorms as living/learning space away from home? 23:43 - Professor Thompson teaches us about persuasion using self-concept 28:53 - Want to be a better marketer? Spend more time with students. 31:41 - Where best to use storytelling in comm flows 35:32 - Marketing continues after enrollment 38:15 - Let's frame budgets and digital spending differently 40:04 - Using proof points in marketing 44:56 - What happens when outcomes aren't defined in a program 46:47 - How does the comm flow change post-application and enrollment to make it more welcoming 49:11 - The "Helpers" in higher ed and what has kept RJ in education 54:18 - The overlap of marketing places and institutions 57:59 - RJ's 3 goals 59:26 - Where to invest resources to support students further, regardless of role 1:01:24 - A Ron Swanson appearance 1:02:26 - One thing marketers should stop doing 1:03:47 - It's time to level up - we're wired to learn so why do we need to advertise? 1:05:28 - Lean into ABCD - Asset-Based Community Development, your location and community 1:07:24 - Get in touch with RJ Show notes are available on the Enrollment Insights Blog at niche.bz/podcast. In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

We welcome YOU back to America's leading higher education podcast, The EdUp Experience! It's YOUR time to #EdUp In this episode, Dr. Daniel Villanueva, Jr., Vice President of Enrollment Management at the University of Houston-Downtown, YOUR guest cohost is Dr. Michelle Cantu-Wilson, YOUR host is Dr. Joe Sallustio, & YOUR sponsor is Commencement: The Beginning of a New Era In Higher Education, coming fall 2022. What are the 5 keys to grow enrollment according to Daniel? Listen in to find out! Dr. Villanueva serves as the Vice-President of Enrollment Management & oversees the following areas: Admissions, Financial Aid, Registrar's Office, Transfer Relations, Student Transitions, New Student Orientation, & Enrollment Marketing & Communications. He participates in the planning, development & implementation of marketing programs for recruitment & enrollment of new undergraduate & graduate students, as well as leading the retention & enrollment of all students. Dr. Villanueva also leads all institutional-wide enrollment, retention, & graduation services. He is responsible for community college relationships & outreach initiatives. In addition, he oversees the coordination & linkage between university transitions programs while ensuring coordination of services for prospective & current students. Thank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp! Connect with YOUR EdUp Team - Elvin Freytes & Dr. Joe Sallustio ● Join YOUR EdUp community at The EdUp Experience! We make education YOUR business! --- Send in a voice message: https://anchor.fm/edup/message

 On this week's episode of Fanatical Fridays, Zach and Mickey reflect on the first three months of 2022 and answer the following questions:What's one thing you learned about yourself, your team, and marketing strategy in general in Q1 that you plan to replicate in Q2?What's a bad behavior you fell into in Q1 that you want to break in Q2?What is something you changed your mind about in Q1?What are you most excited about in Q2? Fanatical Fridays is brought to you by Enrollify.  Enrollify is where higher ed comes to learn new marketing skills, discover new software and services, network with the best minds and find their next gig.  You can connect with Zach on LinkedIn or Twitter and Mickey on LinkedIn. Learn more about this episode in our show notes. 

MediaCross experts Josh Bistromowitz, Rashida Dinehart, and Jordan Fletcher chat about how to best approach the fastest growing social platform, TikTok. From content tips to strategy hints, they share great advice on how to get your own channel rolling, or optimize what you've got! Interested in being on the show? Contact us! highered@mediacross.com Learn more about MediaCross on our website: mediacross.com Follow us on social media to keep up with new episodes: LinkedIn - https://www.linkedin.com/company/mediacross-inc Facebook - https://www.facebook.com/MediaCrossInc Instagram - https://www.instagram.com/mediacross_inc/?hl=en

Unpacking the tips, tricks, tools, and tactics that separate the best higher ed CMOs from the rest of the pack.

On this week's episode of Fanatical Fridays, Zach and Mickey unpack how to run better meetings.  Mickey pulls a couple of frameworks he uses from Patrick Lencioni's book, Death by Meeting, and Zach shares a few lessons he's learned about the best (and worst) ways to facilitate group brainstorms. Fanatical Fridays is brought to you by Enrollify.  Enrollify is where higher ed comes to learn new marketing skills, discover new software and services, network with the best minds and find their next gig.  You can connect with Zach on LinkedIn or Twitter and Mickey on LinkedIn.You can access additional higher ed marketing podcasts, ecourses, videos and more at Enrollify.org. Learn more about this episode in our show notes.

On this episode of Chat's What She Said, Nicole and Zach unpack how best to build a chatbot for higher ed.  The duo shares stories about the best and worst experiences they've had with chatbots, frameworks for how to think through whether or not you need a chatbot, and ideas for how to build a memorable brand around your chatbot.Chat's What She Said is a special podcast series and collaboration between Enrollify and Mongoose. Each month, tune in for fresh ideas for communication strategies and tactics that attract, engage, and delight Gen Z.  You can subscribe to this series and access other podcasts, ecourses, videos and more at Enrollify.org. And if you want to learn more about Mongoose, head on over to mongooseresearch.com/enrollify and start a chat with their chatbot Otto about their texting and conversational software services...it's a truly meta experience.Learn more about this episode in our show notes.  

About the Series: In this special 4-part series you'll get a crash course on what Collective Enrollment is, why it matters for both enrollment and marketing professionals, and how to adopt Collective Enrollment strategies into your enrollment marketing mix.We'll explore what a world without Facebook and the College Board might mean for new student acquisition, hear the founding story of ZeeMee, and learn from current high school students about how they want to and don't want to be recruited by institutions.This series is brought to you by ZeeMee. ZeeMee is the go-to social community for students headed to college. More than one million students use ZeeMee to connect and chat with other prospective students interested in the same colleges and universities.  And more than 150 schools use ZeeMee to establish and facilitate quality relationships with future students as early as their sophomore year in high school.  To learn more about ZeeMee head on over to ZeeMee.com — and be sure to tell them that your friends at Enrollify sent you their way. You can access additional higher ed marketing podcasts, ecourses, videos and more at Enrollify.org.  Learn more about this episode in our show notes.

On this week's episode of Fanatical Fridays, Zach and Mickey get real tactical and unpack the frameworks they use to write great subject lines. Mickey explains what enrollment marketers can learn from Jerry Senfield about crafting great subject lines and Zach introduces listeners to the “3 C's of Copywriting” that he uses to increase opens, clicks, and conversions. The duo concludes with a list of words that you should (almost) NEVER include in your subject lines to avoid being kicked into the hell that is “junk mail” or “spam”. Get excited for a  jam-packed, entertaining, and highly tactical episode of your favorite Friday podcast! Fanatical Fridays is brought to you by Enrollify.  Enrollify is where higher ed comes to learn new marketing skills, discover new software and services, network with the best minds and find their next gig.  You can connect with Zach on LinkedIn or Twitter and Mickey on LinkedIn. This week's episode is sponsored by:  Unibuddy - the leader in peer-to-peer marketing from student recruitment. Unibuddy has now joined an elite roster of Slate Platinum Preferred Partners to kickstart a groundbreaking partnership. This top-level partnership means bringing colleges and universities added benefits and functionality across their tech stack, plus better visibility into student data across all stages of the prospect's higher education journey. Learn more about Unibuddy  here. You can access additional higher ed marketing podcasts, ecourses, videos and more at Enrollify.org. Learn more about this episode in our show notes. 

On this week's episode of Fanatical Fridays Zach and Mickey riff on three knowledge gaps that admissions and marketing teams should close in 2022. Mickey shares ideas for how enrollment marketing leaders can get better at incorporating video into their communication strategies and how to better leverage marketing attribution data to further personalize the enrollment journey.  Zach discusses the changes in user behavior on social media, explains how platforms are evolving algorithmically, and offers suggestions for how higher ed can up their social savviness and relevance in 2022 and beyond.This week's episode of Fanatical Fridays is brought to you by Unibuddy, a student engagement platform that helps higher education recruitment, marketing, and admissions professionals attract, engage and convert prospective students.Unibuddy helps students make one of the most important purchasing decisions of their life — where to go to college. One of the ways they do this is by giving prospects real-time access to real people at your university. You can access additional higher ed marketing podcasts, ecourses, videos and more at Enrollify.org.  Learn more about this episode in our show notes.

On the final episode of Signals, Matt and Zach sit down with Andrew Roth of Gen Z Designs to discuss what higher education can learn from the brands that hold the greatest influence over Generation Z. Andrew unpacks why and how his team developed the “Gen Z Score” (a quantitative way to measure cultural relevancy with Gen Z, from 0-100), and shares meaningful insights around the do's and don'ts of branding, storytelling, and communicating with today's youth. Signals is a podcast collaboration between Glacier and Enrollify. This special series on the trends, indicators, and Gen-Z behaviors shaping the future of higher ed digital advertising.  Join Zach Busekrus, Founder of Enrollify, and Matt Diteljan, Co-Founder and CEO of Glacier, a digital advertising agency specializing in youth marketing and higher education, for a timely conversation about the future of advertising in higher education. Enrollify is where higher ed comes to learn new marketing skills, discover new software and services, network with the best minds and find their next gig. You can access additional higher ed marketing podcasts, ecourses, videos and more at Enrollify.org Learn more about this episode in our show notes.

On this episode of Signals, Zach sits down with Ian Dunne, CMO and Creative Director at ReRoute to chat all about how to earn, capture, and keep the attention of prospective students on your school's video content. Before venturing off to ReRoute, Ian spent several years working in marketing at William Peace University in Raleigh-Durham. Zach asks Ian questions like:Can you talk to us about a few specific “creative lessons learned” or “insights garnered” during your time working in higher ed marketing?  Were there any specific experiments or A/B tests you ran that stand out in your mind as “noteworthy”?  When it comes to video advertising, specifically launching on YouTube, do you have a favorite framework that you use during the strategy and execution of the campaign? When you think about colleges and universities that kick butt when it comes to creative advertising, messaging and position,  which schools come to mind?  Bonus points if they're not a Top 20 school… What's one or two pieces of advice that you'd give industry leaders about how to think about building marketing teams over the next 3-5 years?  What roles/functions should in-house marketing teams at colleges and universities play in the coming years? You can connect with Ian on LinkedIn or learn more about ReRoute and its offerings on their website. Signals is a podcast collaboration between Glacier and Enrollify. This special series on the trends, indicators, and Gen-Z behaviors shaping the future of higher ed digital advertising.  Join Zach Busekrus, Founder of Enrollify, and Matt Diteljan, Co-Founder and CEO of Glacier, a digital advertising agency specializing in youth marketing and higher education, for a timely conversation about the future of advertising in higher education. Learn more about this episode in our show notes.

Join Zach Busekrus, Founder of Enrollify, and Gil Rogers, Executive Vice President at PlatformQ, for an action-packed brainstorming session on what higher ed marketing in 2022 will look like.  Zach and Gil each answer the following questions:What's one higher ed marketing trend that everyone is bullish on that you think will totally flop? What's an underrated higher ed marketing trend that you think more people should be focused on? What marketing channel will rise the most in importance for higher ed marketers? What marketing channel will wane most in importance for higher ed marketers? What marketing strategy or tactic will rise the most in importance for higher ed marketers? What marketing strategy or tactic will wane most in importance for higher ed marketers? What shifts, if any, do you predict college and universities will make to how marketing teams/departments are structured/function in 2022? What higher ed software, tool, or app, or higher ed adjacent software, tool, or app, are you most excited about in 2022? What company or agency that supports higher ed do you think will have a breakout year in 2022?  What higher ed event are you most excited about attending in 2022?  Let's talk about scroll time — where should higher ed marketers be spending more of their time online in 2022 than they did in 2021? How is PlatformQ planning on spending your marketing budget in 2022 (I can then share what Enrollify's strategy will look like)?  What are your parting words of wisdom for higher ed marketers in 2022?Learn more about this episode and about our sponsors in our show notes.

There's a degree of simplicity to enrollment marketing in the undergraduate world. The schools have the luxury of buying lists to recruit students. When it comes to grad school and seminary enrollment, it isn't quite so easy. In this episode, we talk with Kevin Bish, VP of Enrollment Management and Student Services at Asbury Theological Seminary, about how to identify mission-fit students who will thrive at your institution and how to recruit them. Join us as we discuss: - Asbury's approach for identifying mission-fit grad students - Helping potential students find their mission statements - Finding the ideal student through a stick figure exercise - Using the institution's 100th anniversary in enrollment campaigns Contact Kevin: kevin.bish@asburyseminary.edu To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform. Listening on a desktop & can't see the links? Just search for Higher Ed Marketer in your favorite podcast player.

In this season of Let's Admit It, I, Mike Gritton, interview some of the best people at Boise Bible College - the professors and staff! The professors and staff of Boise Bible are highly regarded individuals because of their kindness, humility, and innovation. Time and time again, we hear students share how much the professors genuinely awesome they are. So, we are bringing them to you! In this episode, I speak with Sara Wright. She is an alumna and our Enrollment Marketing Manager. We talk about why she never lived on campus, how she made her way to Boise Bible, and her most embarrassing moments. Learn more about Boise Bible College at www.boisebible.edu. music by www.bensound.com.

Butler University has a unique target audience for one of their marketing campaigns — the pets of prospective students. Kristi Lafree, Director of Enrollment Marketing at Butler University, joins the podcast to talk about how the marketing team is finding innovative ways to use Blue, Butler's very own 65-lb English Bulldog mascot, to drive enrollment and awareness, including sending personalized direct mail to cats and dogs. She also talks about: - A two-fold approach for marketing to parents - The importance of personalization within student recruitment - How Gen Z is approaching decision-making Have any questions for Kristi? - Email her at klafree@butler.edu - Find her on Twitter @kristilafree Know of a higher education marketing change agent you'd like to hear on the show? Does your university have an interesting story to be featured? Connect with Bart Caylor or Troy Singer. If you're not on LinkedIn, check out Caylor Solutions or Think Patented. To hear more interviews like this one, subscribe to The Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

Welcome to Starter Stories, a podcast that explores the stories behind the world's leading education technology companies and education consultancies...and the people who created them. In each episode, you'll hear about the grit, the strategies, the wins, the failures, and the serendipity that transpired to take a half-baked idea and bring it to life.

Marketing for Admissions and Enrollment will have to change and adapt to match the current conditions, as well. That's where Midwest Direct's digital+post comes into play. With digital+post, you can send out a personalized mailing paired with Informed Delivery® email, online retargeting ads, social media ads, call tracking, and lead matching (so you can directly contact interested students), all on one dashboard. Make your next mailing your most powerful one with digital+post. Listen to this episode of The Plus Podcast to learn how to maximize the admissions and enrollment this semester for your community college with digital+post. ... Learn More: mw-direct.com/pluspod ... Resources: https://www.mw-direct.com/blog/tags/informed%20delivery/ https://www.mw-direct.com/blog/categories/Digital%20Plus%20Post/ https://www.mw-direct.com/data/digital-plus-post/ https://www.mw-direct.com/blog/categories/The%20Plus%20Podcast/ https://www.mw-direct.com/blog/posts/7-tools-for-successful-education-marketing/ http://mw-direct.com/contact https://www.linkedin.com/in/michelle-toivonen-2a444a4/ https://www.linkedin.com/in/fowlerdana/ © 2020 Midwest Direct. All rights reserved.

The third part of a series of NAGAP webinars dedicated to responding to the COVID-19 outbreak, this session discusses marketing and recruitment as the virus has shut down events and moved all activities online. This webinar was originally broadcast live on Tuesday, April 7, 2020. This session includes Fran Reed, Vice President of Enrollment Management at Neumann University; Mark Cunningham, Executive Vice President of Business Development at Carnegie Dartlet; and Tony Fraga, Chief Executive Officer of Direct Development. Marcus Hanscom, NAGAP Education Chair and Director of Graduate Admission at Roger Williams University, moderates the session.

Have you wondered what teens are thinking when they read — or ignore — recruitment messaging? Prospective teen students are the prime audience for many higher education marketers. To reach them, we rely on a set of best practices based on their needs and interests. In partnership with National Research Center for College & University Admissions (NRCCUA®), we present the third study in the Mythbusting series. This is the first study to focus on the complete enrollment marketing mix. On this episode of Admissions Live, Michael Stoner and Gil Rogers discuss highlights from the latest research. You'll learn about teen's frank opinions of tactics institutions use to reach and engage them. We'll review the best channels for boosting visibility among prospective teen students. Plus, you'll hear what drives them to apply to your institution.