INCRMNTAL: Podrick the Podcast

Welcome to INCRMNTAL's Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we've recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)Join us in this episode as we spoke with Kira Tovarovsky, Marketing Director, Ex-Playtika and marketing veteran. With over a decade of experience of both the marketing technology and the advertiser side Kira shared (and reminisced ) about the early days of UA and how now the UA profile is far more complex. If you are looking for a job in UA you need to listen to this episode. Tune in to learn more about what the future of marketing and measurement looks like.

Welcome to INCRMNTAL's Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we've recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)In this episode, we chat with Anthony Scarpaci from Tunomatic, an expert in marketing measurement in a privacy-centric world. Anthony brings real-world marketing experience to the table, offering unique insights. We discuss Triangulating marketing, insights from industry leaders like the Rock and Mister Beast, and delve into topics like incrementality and media mix modeling. Don't forget to subscribe for more! Happy listening!

Welcome to INCRMNTAL's Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we've recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)Join us in this episode as we spoke with Vibe's CEO, Arthur, and Executive VP, Dimitri, in one of the most vibrant conversations we had about both CTV, measurement, and everything that's in between. Vibe has completely revolutionized TV advertising, making it accessible to anyone. Vibe is bringing CTV to advertisers globally, and we at incremental already see many of our brand and performance customers leveraging vibe's platform.Enjoy listening to it!

Welcome to INCRMNTAL's Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we've recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)Join us in this episode as we talk with Katherine Sadouskaya User Acquisition & ASO / Women in Games Ambassodor.Katherine is a marketing professional with over 5 years of experience in mobile gaming. Specializing in User Acquisition, App Store Optimization and Creative Production Management.

Welcome to INCRMNTAL's Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we've recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)Join us in this episode as we talk with Paul Kovalski, Growth Marketing Lead at Self Financial.Paul is a fellow measurement enthusiast who we love speaking with about the simple, but also, the deep and philosophical side of marketing measurement topics.This episode starts with the moment of realization that digital attribution had several flaws, and goes through the full lifespan of past and into the future of marketing measurement.

Welcome to INCRMNTAL's Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we've recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)Join us in this episode as we talk with Pau Sicilia Performance Marketing at Binance, the world's leading blockchain and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume.Pau is a familiar presence for us, and this marks his third appearance on our podcast, generously sharing his wealth of knowledge with us!

Welcome to INCRMNTAL's Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we've recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)Join us in this episode as we talk with Paul Bowen Chief Revenue Officer at StreamElements.Paul, with his wit and intelligence, is one of the most amusing characters and in this episode, our focus is on influencers marketing—what strategies are right and what should be avoided?

Welcome to INCRMNTAL's Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we've recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)Join us in this episode as we talk with Ilan Halmush, Marketing Analytics Team Lead at Superplay.Ilan has a strong passion for his role, and we had a fascinating chat about what measurement enthusiasts find interesting.

Welcome to INCRMNTAL's Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we've recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)Join us in this episode as we talk with a superstar guest Radostina Zhekova, Mobile User Acquisition expert at Jam City.

Welcome to INCRMNTAL's Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we've recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)In this episode, we're excited to have Yevgeny Peres, EVP Product Strategy at AppsFlyer.Yevgeny is a highly experience person in our industry and we talked with him about the future of measurements, standards and lack their off.

Welcome to INCRMNTAL's Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we've recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)In this episode, we're excited to have Filippo De Rose, the CMO at Fabulous, sharing his insights.Filippo is a very well-known data-driven marketer with many years of experience in the mobile space, and he's one of those people who truly understands the way the wind is blowing.

Welcome to INCRMNTAL's Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we've recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)Join us in this episode as we talk with Ben Jeger, VP EMEA at Moloco, a prominent figure in our industry. Ben's expertise extends across the realms of media and attribution, making for an insightful discussion.

Welcome to INCRMNTAL's Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we've recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)In this episode, we had a conversation with Omer Gerzon, PLAYSTUDIOS' Director of Marketing & Growth, covering topics such as marketing measurement, incrementality, Tetris, and more!Enjoy the listening, and keep following here and on our social media for the upcoming episodes that will be published!

Welcome to INCRMNTAL's Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we've recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)This is a special episode! Our CEO & Co-Founder Maor & Hadar the Director of Business Operations talking about Trends!

Welcome to INCRMNTAL's Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we've recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)Our guest in this episode is Eran Friedman, CTO and one of the founders of Singular, one of the leading mobile measurement companies. Eran and Singular play a very important role in the measurement space, educating companies on the changes in measurement, and sharing a realistic and honest view of the paradigm changes.

Welcome to INCRMNTAL's Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we've recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)Our guest today Julian Runge, Faculty at NorthEastern University and Principle Scientist at Games Data Pro. Julian is an expert in marketing data topics, with both academic and practical experience.You can find more interesting information in the following links:The Game Economics podcast: https://open.spotify.com/episode/0gYu53W06Hbzcd0tyWfTqz?si=axNSEeHDT5iuSlHt-M99AQ&utm_source=copy-link&utm_medium=copy-link&nd=1&_branch_match_id=1175932579540107590&_branch_referrer=H4sIAAAAAAAAA8soKSkottLXLy7IL8lMq9TLyczL1jfJSrMMTnb1LnJJAgBcc%2FpeIAAAAA%3D%3DAnd starting point for that conversation: https://mobiledevmemo.com/getting-ml-based-app-personalization-right-the-engagement-engineering-framework/MMM and mMM: https://gamedatapros.com/dear-digital-first-advertisers-are-you-media-or-marketing-mix-modeling/Method orchestration: https://gamedatapros.com/incrementality-in-game-analytics-beyond-ab-tests-on-to-bandits-and-marketing-mix-models/Why MMM / IDFA deprecation: https://hbr.org/2021/04/apple-is-changing-how-digital-ads-work-are-advertisers-preparedExperiment calibration: https://hbr.org/2023/03/a-new-gold-standard-for-digital-ad-measurement

Welcome to INCRMNTAL's Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we've recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)Our guest today is Eric Seufert, the founder of Mobile Dev Memo, Heracles Capital, and probably one of most well known analysts (if not THE most known) in the world of mobile marketing. Eric has been very vocal about the changes in our landscape, and especially about the topic of measurement.

Welcome to INCRMNTAL's Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we've recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)Our guest today is a true pioneer in the field: Anton Bugaev, Data Analyst @ Bolt , an individual who has made a profound impact in marketing measurement for their company. We're truly honored to have him with us today.

Join us for a new episode of "Inside INCRMNTAL" featuring Aviv, our very own Senior Data Scientist. With nearly three years at INCRMNTAL, Aviv shares insights into our early days and teases exciting future developments for the company and our clients. Don't miss this behind-the-scenes journey!

Dive into the heart of HR excellence and career success on the latest episode of 'INSIDE INCRMNTAL.' Join your host, Johana Leeflang, as we sit down with Lihi, the one-woman HR powerhouse at INCRMNTAL. Lihi shares her inspiring professional journey and offers priceless insights on acing interviews. But that's not all – she unveils the secrets to landing a coveted job at INCRMNTAL. Whether you're a job seeker looking to up your game or curious about thriving at INCRMNTAL, this episode is your guide. Get ready to learn, grow, and succeed with 'INSIDE INCRMNTAL.

Welcome back to our mini-series, where we dive into the heart of our team, uncovering personal stories and the driving forces behind our success. I'm Johana Leeflang, your host and INCRMNTAL's Marketing Lead. This time I got to sit with Noa Hassidim our star Customer Success Manager as she shares her journey from the dark side of cyber security into the innovative space of incrementality measurement.

Introducing the "Inside INCRMNTAL" podcast series! Join us as we dive into the heart of our team, uncovering personal stories and the driving forces behind our success. I'm Johana Leeflang, your host and INCRMNTAL's Marketing Lead. In our debut episode, I sit down with Khen Ishai, a remarkable Software Engineer who has been shaping innovation at INCRMNTAL for nearly two years. Tune in to hear his inspiring journey of growth and how he's crafting both products and his career with us. Stay tuned for more captivating insights into the magic that happens behind the scenes at INCRMNTAL!

Welcome to the final episode of our beloved series. We are closing this season with a bang- turning the tables and interviewing Maor, our own co-founder and CEO and diving into some intriguing hypothetical scenarios, discussing the potential future of technology and advertising. We explored topics like the rise of voice search, the impact of connected TV, the role of generative AI in advertising, and the changing landscape of privacy-conscious consumers.We even took a trip down memory lane, reminiscing about technological advancements we anticipated years ago, like the futuristic flying skateboard from "Back to the Future II." While it hasn't become a reality yet, I did share my love for electric scooters, which is the closest thing to the floating skateboard dream.Keep an eye on our social for more details on our next series....coming soon...

Exciting news - the second to last podcast episode it live here!I recently had the honor of interviewing & being interviewed by Claire Rozain, and we delved into the world of entrepreneurship and the exhilarating journey of starting a company. Our conversation was refreshingly unscripted, allowing for candid insights and perspectives. I'm thrilled to share this special episode of "Exploring the Multiverse" with all of you!Claire's passion for gaming and her commitment to making a positive impact are truly inspiring. Currently she is working at Carry1st, the leading publishing company in Africa. She's also actively involved in the Global Warming Games initiative, creating environmentally conscious games for a better world.During our discussion, Claire shared her own entrepreneurial experiences and the obstacles she encountered along the way. We explored the importance of finding a problem you're passionate about solving and the fears that often hinder us from taking the leap into entrepreneurship. These sentiments deeply resonated with me, as I've faced similar challenges throughout my career.One significant topic we touched upon was pitching to investors. Drawing from my own journey with INCRMNTAL, I emphasized the value of persistence and incremental progress. While mistakes were made, each interaction with investors helped refine our pitch and increased our chances of success, despite initial skepticism.I invite you to tune in to this episode and join us in this captivating conversation. Find inspiration, gain valuable insights, and let's continue supporting each other on our entrepreneurial endeavours. Together, we can make a positive impact and shape the future!

In this episode, we had the pleasure of interviewing Bichoï Bastha, Chief Revenue and Business Officer at Dailymotion. We delved into the ever-changing landscape of the advertising industry. As fellow "old-timers," it was surprising that we hadn't crossed paths before, given the small world we operate in. Our discussion centered around our shared passion for problem-solving in this dynamic field.Bichoï journey in the advertising world is fascinating. Starting as an infrastructure administrator, he discovered his passion for web monetization and joined Dailymotion over 14 years ago. He witnessed the transformative power of programmatic advertising and navigated its complexities by building a skilled team and proprietary infrastructure.We also explored the challenges brought about by the cookie-less world and evolving privacy regulations. Bichoï highlighted the importance of staying agile and adaptable in an industry driven by change. As users' expectations for ad relevance increase, speed becomes paramount, with mere milliseconds to capture attention.Overall, this conversation was a reminder of the ever-evolving nature of our industry and the need for continuous innovation.

Join us for Episode 20 of "Exploring the Multiverse," where we embark on an exciting journey filled with captivating conversations. This week, we are delighted welcome back a very special guest, Jordi de Los Pinos, the CEO and founder of Smadex, who happens to be a close friend of mine for over a decade. In this episode, our focus centers around click-through rates, the notorious full-screen ads, and more. The mobile marketing industry is known for its intricate nature and ever-changing landscape, often leaving outsiders perplexed. However, through dialogues like these, we aim to shed light on the value and challenges inherent in this field. What adds an extra layer of excitement is our ability to escape the confines of reality and explore intriguing "What If" scenarios. We hope you enjoy this conversation!

Join us for an extraordinary episode that you won't want to miss. Today's instalment holds special significance for a variety of reasons. Firstly, it marks a momentous occasion as I had the opportunity to conduct an interview with an F16 pilot for the very first time. Up until now, most of my guests have followed different career paths, making this encounter even more exceptional. However, what truly sets this episode apart is that, after nearly 70 episodes, it was the first time I had the privilege of conducting a face-to-face interview.Allow me to introduce my guest for today, Naftali Hazony, who serves as the Chief Marketing Officer at Game Story. Game Story is currently experiencing remarkable growth, consistently expanding its operations month after month through strategic employment of data expertise, captivating games, and a highly skilled workforce.While Naftali may be considered a relative newcomer to the industry, his intriguing background ensures that he asks all the pertinent questions, delving into the intricacies that our industry often assumes as self-evident, even when they are not. This conversation stands out as one of the most captivating exchanges in this series, and I sincerely hope that you derive immense enjoyment from listening to it.

Welcome back to the series! Our special guest this week is Alex Bauer, Head of Product at Branch. In our conversation we went back in time and looks at the pros and cons of a "walled garden", take for example the ease of downloading an app without having to have antivirus software on your device...Tune in to this episode to explore a universe where there is the end of the app store, the erosion of privacy, and we find out where Alex was on March 27th...

In this week's episode, we had the pleasure of interviewing Radostina Zhekova, Senior User Acquisition Manager atJamCity. Radostina and I go way back, having worked together in the past. I've had the opportunity to witness her career development as she transitioned to the UA side with Voodoo and now at Jam City.We delved into some wild hypothetical scenarios during this episode. Picture this: the app stores suddenly decide to raise their fees to a staggering 50%. Or on the contrary, they lower those fees to an incredible 5%. We also addressed the elephant in the room – those sneaky, impossible-to-click X buttons on full-screen ads.So, grab your headphones and get ready for an engaging conversation about the ever-evolving mobile app landscape. Let's dive in!

Exploring the Multiverse." I'm excited to share this exciting episode where we discuss wacky "what if" scenarios with a very special guest, Paul Bowen. As this is our16th episode, we thought it was quite fitting to have Paul as a guest as he and Maor (INCRMNTAL's CEO) go back almost 16 years. It's always fascinating to delve into hypothetical situations and explore the possibilities they present. In this episode we answer questions like: What if Apple starts allowing 3rd party app stores globally? What if streamers and influencers could claim attribution based on view through attribution?, and what would happen if 100% of people opt in to allow tracking ? Let's dive into the multiverse and see where our imaginations take us!

Join us for a fun episode as we dive deep into the world of advertising technology with the dynamic Tim Koschella, Founder and CEO at Kayzen. In this captivating interview, Tim shares his unparalleled passion and insights into the ever-evolving landscape of digital advertising. Brace yourself as we embark on a journey exploring mind-bending concepts like NET worth targeting, the groundbreaking merger of industry giants Appsflyer and IronSource, and the revolutionary Apple Ad Network, unraveling the enigma of monetizing third-party apps.

Tune in to this episode of "Exploring the Multiverse" and embark on a journey of imagination and speculation with Elad Stern. We'll unravel the possibilities and explore the future of app stores and advertising. We dive deep into a future where app stores have tighter regulation around intrusive ads and whats more give users the choice of audio vs. interstitial ads? Listen to the full video to uncover a possible future where the whole advertising space gets flipped on it's head

Welcome back to our podcast! Today, we have a special guest with us, Matej Novak, co-founder and CEO of Assetario. During our conversation, we explored a question that many of us in the advertising industry have asked ourselves: What if the ATT never happened?Matej took us down a "privacy rabbit hole" that is quite scary to imagine. Without ATT, user tracking would have continued unabated, and it could have created a dystopian future where our every move was monitored and tracked. Matej explained that if Apple hadn't taken steps to protect user privacy, this scenario might have become a reality.During our discussion, Matej emphasized the importance of transparency and user consent in advertising. Tune in to listen to the full episode where we also look at a scenario where " What if device data would include a users' NET Worth ?

Welcome to this episode of our podcast, where we're diving into the exciting world of adtech and social media with John Koetsier. As a seasoned adtech expert and a Forbes contributor, John has a wealth of knowledge and experience to share with us.In this episode, we'll be exploring the multiverse of Elon Musk buying yet another social media network. With Musk's track record of disrupting industries and his recent acquisition of Twitter, we can only imagine what social media platform he has his sights set on next.So, which one do you think he would buy? Join us as we dive into this topic and hear John's insights on what this could mean for the adtech and social media landscape.

Welcome to this episode of the podcast, where we have a special guest, Ido Raz, the founder of Bigabid, a mobile DSP. In today's episode, we will be discussing Ido's views on Apple's decision to introduce the App Tracking Transparency (ATT) framework, and why he wishes that Apple would go back on that decision. We will also be exploring the possibilities of app stores reducing their app store fees from the current 30% to 10% and what this could mean for developers and the entire industry. Ido Raz has a wealth of experience in the tech industry, and we are excited to have him share his insights and thoughts with us. So, without further ado, let's dive into this fascinating discussion.

Welcome back to "Exploring the Multiverse", the podcast where we dive deep into fascinating topics with experts from various fields. Today, we're joined by Paul Kovalski, a seasoned marketing professional with over 8 years of experience in the industry.In this episode, we'll be delving into the world of Net Worth targeting and the emergence of the newest social media channel- SnapTok, or TikSnap, or StikStok (whatever you want to call it!). Paul will be sharing his insights and expertise on these topics, giving us a glimpse into the wild and crazy world of marketing.So sit back, relax, and join us on this journey as we explore the multiverse of marketing with Paul.

Welcome to our podcast, where we explore the fascinating world of marketing and gaming with expert Moshi Blum from Beach Bum. In this episode, we delve into the world of mobile advertising and discuss some of the most critical topics that are affecting the industry today. From the microscopic X button that we often see on mobile ads to iAD and Apple Search Ads, we'll explore the latest trends and insights with Moshi, who has years of experience in this field. We'll dive into this parallel universe to see what alternative realities could look like for the gaming and advertising space.Note that the opinions shared by Moshi in this podcast are his own and may not represent any official position of Beach Bum as a company.

Welcome back to the podcast, where today we will be exploring an intriguing concept - the possibility of a parallel universe where AAA games adopt the freemium model that has proven to be so successful in the mobile gaming industry. Joining us to delve into this fascinating topic is Natalia Vasilyeva, an expert in the mobile and gaming industry and EVP Marketing & Strategy at Anzu.We will be discussing what the adoption of the freemium model might look like for AAA games, including how it could change the gaming experience for players and how it might affect the industry as a whole. Natalia will be sharing her insights on what game developers and publishers might need to consider if they were to adopt this model, as well as the potential challenges and benefits of making such a significant shift in the industry.Hope you enjoy the chat!

We are excited to welcome Matej back to the podcast. This week he joins us on for a very interesting episode where we explore the parallel universe of AI taking over creative production and maybe even your job. Matej is excited for a universe where AI could help make the creative process more efficient. As an advocate for AI tools, he is not worried about the potential risks but rather the opportunities they create. Hope you enjoy listening and if you want to hear more from Matej - check out his podcast "2 and a half gamers"

Welcome back to our podcast where we explore some wild possibilities of the advertising multiverse. In this week's episode our guest Eric Seufert, joins us to explore an alternative reality where Apple goes back on their privacy policy regarding IDFA. In this parallel universe, what would the advertising industry look like? How would it impact consumers' privacy and digital experience? We also explore some alternate realities where Google reduces their App Store “fees” to 5% ? and Apple bans 3rd party SDKs? Hope you enjoy!

Welcome to today's episode of the podcast! We have a very exciting topic to explore today with our special guest, Andy Carvell, Partner and Co-Founder of Phiture. Andy will be delving into the multiverse where chatGPT and other similar AI rapidly replace search, killing Paid Search and SEO.This alternate universe poses some fascinating questions: What would happen if generative AI could create entirely personalized apps and games by the end of the year, including all creative assets? What would the future of technology and the internet look like in a world where such rapid advancements are made?We'll be diving deep into this topic, exploring the potential benefits and pitfalls of such technological advancements. Andy will be sharing his insights and predictions on how this could impact our lives, and what it could mean for the future of the digital landscape.So, tune in, grab your headphones, and get ready to journey into an alternate reality with Andy as we explore a dystopian sci-fi multiverse!

Welcome to today's episode of the podcast! Today, we have a very special guest, Pau Sicilia from Binance, who will be exploring some fascinating ideas around the multiverse. In this particular universe, Pau will be discussing how Google operates on a freemium model, and Apple changes their privacy laws and "allows tracking" on default. As we dive deeper into this topic, we'll get to hear Pau's unique perspective and insights on how these changes might impact our lives, and what it could mean for the future of technology. So sit back, relax, and get ready to journey into an alternate universe with Pau!

Welcome back and enjoy our latest episode with our special guest. veteran UA manager Katherine Sadouskaya from Gamehouse. Together we embark on a parallel universe where Gen Z rejects advertising and explore what the "BeReal movement". Tune in to see what this future could hold for brands and advertisers...

We are excited to have Luis de la Cámara, VP Marketing at Rovio, join us to share insights and his vast experience with over 15 years in the gaming industry. In this episode, we continue the discussion on the parallel alternatives in the advertising and gaming space , this time looking at Gen Z and how they are influencing game design and advertising as well as a parallel universe of Free to Play console games!Stay tuned to hear what this gamer at heart at has to say!

Join us for our first episode of our newest series, as we explore the ever-evolving landscape of advertising technology through the lens of the multiverse.We are launching this series with the one and only Thomas Petit, and will be discussing alternative realities if Apple did things just a little different, from their advertiser "tax" to how they will react to alternative app stores launching. Our expert guest will provide insights on how to stay ahead in this rapidly changing field and what you can expect. Tune in for a very exciting episode!

After 26 episodes we couldn't be happier to end the show on a high. Maor, our CEO and host, takes a closer listen to past episodes and picks out some of his favorite moments. We appreciate everyone who has shared their honest opinions with us. And to the new and returning listeners week after week. We look forward to the next series launching in January 2023! In the meantime, we leave you with our latest white-paper explaining the true benefits of cross-platform marketing across a variety of industries. As an added bonus, we have expert advice for some of the interviewees in the series! Catch you on the road in 2023! ;)

Hadar Telem is the Director of Marketing Analytics @ Huuuge Games (that's 3 U's!)Hadar comes with a ton of experience in marketing analytics and UA in general. She's worked at some of the creme de la creme of companies when it comes to performance marketing. Beyond the practical, she also took the time somehow (?) to get relevant academic knowledge in her double degree in Marketing and Information Technology.It was mega-awesome talking with her.Also - this is the last interview in this series. We're going to go on a hiatus and be back in a couple of months on the roads...

This week we are speaking to Pau Sicilia who is one of the few guests that has worn both the hat of a creative and analytical marketer. Surprisingly, he shared with us that while his background lies in graphic design, he takes his decisions based on hard data- no more how exciting the creative is! Pau also shares some solid advice for any newbies that might want to join the world of mobile marketing. While we have heard time and again how quickly our industry changes he claims that one should be proactive and curious to keep up-to-date with trustful resources. Thanks again for the shoutout Pau! If you would also like to receive our monthly newsletter just sign up via our website.

Douglas MacDonald from Tinuiti joins us this week. We had such a great time talking about data quality, Netflix ads, the metaverse, and James Bond (of course). No, but really this week's episode dives deep into all things marketing (measurement) and the key differences! Tune in to learn about how philosophy plays a big role in the study of measurement. Especially in those things you can not observe and how the whole landscape is evolving.If you want to reach out to Doug, you can do so here

Mark Baartse (Outsourced CMO) joins us this week for a very animated discussion. As a seasoned marketing veteran, he has witnessed first-hand the changes across many industries. Lucky for us, he is not shy and shares with us his outlook on how he envisions the marketing landscape to continue changing. He presents his opinion on how antiquated the current measurement options are for the future of marketing and why.

We are honored to have Andy Carvell join us this week - a truly awesome mobile veteran. Andy's path to Phiture has been quite an exciting journey. With a love for tech since the age of 5, it's no surprise that he is now the partner and co-founder of a leading mobile growth consultancy in the epicenter of the Berlin Tech scene. You might not know this but the mobile growth stack framework was invented by him and his co-founder Moritz while they were both working at Soundcloud. Listen to hear what really inspires Andy and how he sees the industry headed.