Podcasts about propercorn

In this episode of Screw It Just Do It Sessions, Alex Chisnall chats with Cassandra Stavrou, founder of Propercorn, about her journey from quitting her job at a top ad agency to disrupting the snack industry with one of the UK's fastest-growing brands. Cassandra shares the incredible story of how her late father's gift of a popcorn machine inspired her to take the leap into entrepreneurship.She talks about the resilience needed to navigate the challenges of manufacturing, how a cement mixer and a car spray painting kit played a crucial role in the early days, and how securing Google as a first customer set Propercorn on the path to success. Key Topics Covered Include:How a moment of serendipity pushed Cassandra to start PropercornThe challenges of manufacturing and creative solutions for scalingHow Google became Propercorn's first major customerThe importance of staying focused and resisting “shiny object syndrome”Why strategic partnerships and strong branding are key to long-term successHiring for attitude over experience and building a team cultureNavigating competition and standing out in a crowded marketThe future of Propercorn and expansion into new product lines

PROPERCORN x KFC Popcorn Chicken Popcorn 70g - Tesco Groceries Best 7 Layer Dip Recipe - How To Make 7 Layer Dip John Voorhees "Doing my homework for Ruminate" Robb Knight: "My @ruminate show and tell this week" Online Shop | Nando's Official Merchandise – Nando's Shop Kettle corn - Wikipedia Donut Shop | N.A.N.D.O's Nuts | United States My Home Screen (January 2024) • Robb Knight Mango Baby: Newborn Tracker with Siri Shortcuts Monzo Pot Image Generator MacStories Pixel - MacStories Omnivore Overcast

Copy Club is a community for marketers who want to help each other do great things. And there's a lot of them out there with the Copy Club community having grown to over 1000 members from over 800 brands since Lottie founded it in 2014.After working with massive global brands including Proctor & Gamble, Lacoste, and Dolce & Gabbana, Lottie created Copy Club as a means to feel less lonely in her job as Head of Marketing for PROPERCORN, who were at the time one of the five fastest growing businesses in the UK.She didn't know where to turn to for help and wanted to make friends who might make her life easier, and who, she could in turn support, so she took matters into her own hands and made that kind of place a reality.The Copy Club community is now a mega resource of some of the brightest minds in marketing with a slack channel where people can share and solve their challenges with other members, monthly talks diving into key marketing skills, regular social events, over 100 hours of recorded content, oh and 2% of their top-line revenue goes to charity, which is no small number as they have reached over one million in annual revenue.In this episode we discuss:The lessons Lottie learned at P&G and how those apply to high growth startups, as well as what is totally different about startup marketing!Building a business slowly and sustainably without investment, but still growing to exciting revenuesLearning from burnoutAnd community building adviceLinks:Checkout Copy Club - https://thecopyclub.co.uk

How can you build a brand when you can't advertise or launch promotions, and there are restrictions on where you can position your products in shops? It's a dilemma many food companies are facing ahead of new legislation due to be enforced in England from October 2022. It means there will be restrictions on how foods that are high in fat, salt and sugar - collectively known as HFSS - can be promoted. The new rules will see the end of deals like buy-one-get-one-free, a ban on free soft drink refills, and restrictions on where HFSS products can be placed in a store – think sweets at the till. So what can affected brands do to make sure consumers are still aware of their products? In this episode of Table Talk, Stefan Gates is joined by three experts in this field who discuss the challenges and opportunities on the horizon. They discuss how marketing teams are going to be forced to think more creatively, why 2022 is going to be key for building up a customer database, and why premium HFSS brands are hoping to actually see an increase in sales. Rob White, Co-Founder at ZEAL Creative After 18 years in advertising, Rob set up ZEAL Creative with his partner Stewart Hilton.  Together they have built a multi-award winning marketing agency which is currently the most effective brand activation agency in the UK and their team are The Drum's most recommended for client service. As an expert in marketing, Rob plays a key role in advising multi-national brands such as Kellogg's & Nestlé on brand strategy, understanding shopper behaviour and winning with retailers.  As well as being a director for the for the Institute of Promotional Marketing, Rob also acts as a mentor with new business start-ups for Tech Manchester.  Jeremy Stern, CEO of PromoVeritas Jeremy founded PromoVeritas after a successful career as a senior marketer with Kraft, BT and Tesco.  It was when he was the European Promotions Director at Coca-Cola that he identified the need for a service that provided independent promotional compliance advice. Someone to bridge the gap between agencies with amazing ideas and lawyers with a preference for caution.  PromoVeritas is now a team of 40+, with its own legal team, hundreds of clients and they ‘run it right' for thousands of promotions every year in the UK, Europe & globally – writing terms, picking winners of draws, judging competitions and hiding those instant win golden tickets.  Ben Greensmith, Lord Chocolonely iii, aka Country Manager at Tony's Chocolonely Tony's Chocolonely has a mission is to make chocolate free of child-labour and slavery; not just its chocolate but all chocolate worldwide.  Ben has been working for Tony's since September 2018 as employee number 1 setting up the UK operation. Prior to this, he spent 3.5 years at Propercorn, most recently as Chief Operating Officer taking the business from a start-up to an SME and into national distribution.  Before joining Propercorn Ben was UK Commercial Director at innocent drinks having joined in 2007. He joined innocent after 5 years at Unilever in a mix of sales and category roles.

Episode #43. Challenger brands is the topic in this episode: exploring differences in marketers' technical and soft skills needed vs established brands. Challengers are brands that enter a category but push against an existing concept or competitor to address pain & gain points of the consumer. Abby's guest is Lottie Unwin, ex P&G, ex-Head of Marketing at Propercorn and now Founder of the Copy Club marketing community – supporting over 3000 (and growing) marketers who are under pressure delivering entrepreneurial marketing in fast-growing challengers and start-ups. In this episode, Lottie shares the difference between a challenger and entrepreneurial brand, the mindset and skills to lead a challenger brand, career high and lows and why challenger and entrepreneurial marketers can benefit from marketing communities. First published July 19th 2021. This podcast is sponsored by Labyrinth Marketing  http://www.labyrinthmarketing.co.uk (www.labyrinthmarketing.co.uk)  Host: https://www.linkedin.com/in/abigailcdixon/ (linkedin.com/in/abigailcdixon/) Guest: https://www.linkedin.com/in/lottie-unwin-she-her-7b577742/ (linkedin.com/in/lottie-unwin-she-her-7b577742/) The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to https://my.captivate.fm/www.thewholemarketer.com (www.thewholemarketer.com) 

Say hello to Duncan Keith. He co-runs Days, a truly alcohol-free brewing company.    Launched back in October 2020, this Scottish 0.0% beer startup is riding the wave of moderation. Starting as mainly a direct-to-consumer brand they're now in over 500 physical locations, having sold over 1/4 million bottles to date.    Having recently raised £1mn to help fuel their growth with investors such as Mindful Chef's Giles Humphries, Propercorn's Ryan Kohn and Camden Town's former MD Adam Keary, they are preparing themselves for hoppy greatness.    However, the world of alcohol-free is fighting over way more than just Dry January and Sober October. Indeed, the NoLo category is worth $4bn globally and is expected to continue growing by 30-40% over the next five years.    This opportunity in the drinks market has excited a lot of people from innovators like Lucky Saint, Big Drop and Infinite Sessions through to big players like Heineken, Becks, Brewdog and even Guinness all launching their own alcohol free versions and putting big advertising budgets into supporting them.    So the question is - how will this thirsty start-up cope amongst all the competition, big and small, and what sets them apart in the choppy waters of the alcohol free beer market?   In this episode, we explore the human insights driving the moderation movement, what Days are doing that the big boys can't and what they plan to do with their new £1mn war chest?   Cheers.

Jeremy is the Co-founder of Nice Drinks, who have disrupted the wine industry with a canned wine drink. Before starting Nice, Jeremy was the Head of International Markets at Propercorn, supporting their international expansion.Round 1: Why Jeremy started Nice and where the idea came from. How to innovate without disrespecting tradition.Round 2: The challenges of questioning strongly ingrained consumer behaviour around drinking.Round 3: The thought process behind the ‘Nice' brand.Final Round: The dangers of polarisation, cancel culture and wokeism.Check out Nice: https://nice-drinks.co.uk/

Episode #43. Challenger brands is the topic in this episode: exploring differences in marketers' technical and soft skills needed vs established brands. Challengers are brands that enter a category but push against an existing concept or competitor to address pain & gain points of the consumer. Abby's guest is Lottie Unwin, ex P&G, ex-Head of Marketing at Propercorn and now Founder of the Copy Club marketing community - supporting over 3000 (and growing) marketers who are under pressure delivering entrepreneurial marketing in fast-growing challengers and start-ups. In this episode Lottie shares the difference between a challenger and entrepreneurial brand, the mindset and skills to lead a challenger brand, career high and lows and why challenger and entrepreneurial marketers can benefit from marketing communities.

A huge thank you to our sponsor TRIBE!TRIBE are one of the UK's leading plant-based nutrition brands. You can get your first pack for just £2 (which includes shipping) at this link (wearetribe.co/outofhours) --> use the code "TRIBEOUTOFHOURS'".Join the next Out of Hours Circle:Create consistency, meet amazing people and reach your side project potential. Join here.About the guest:Today on the podcast we have Lottie Unwin, founder of The Copy Club. The Copy Club are a community of entrepreneurial people who work in marketing. The Copy Club run events, courses and recruitment for an ever-growing community of entrepreneurial marketeers.The Copy Club started as a solution to Lottie's own problem. Having completed her graduate training at marketing powerhouse Proctor & Gamble, Lottie then joined Propercorn to lead their marketing efforts. Missing the support that P&G provided she quickly decided to seek out other connections who could help her on her journey - and she was soon regularly going for coffees and drinks with people doing similar roles in other companies. Copy Club started as a simple dinner - and it was only when she moved to India that she realised she had the beginnings of a business.Fast forward to today, she has a successful business that employs a team of ten, and runs courses, events and recruitment for start ups. We talk about why monetising feels so scary, why selling can feel gross (and how you can avoid that) and why it's OK not to have a plan. To join the Out of Hours circle sign up here. See acast.com/privacy for privacy and opt-out information.

In this episode, we talk about unexpected channels. The examples we share include, Propercorn, Clearscore, Dunelm, and Bloom & Wild. For our 5 Minutes with we have Maria Adediran, Senior PR Account Manager at Wimbart. She gives us an insight into tech PR in Africa and emerging markets.    Propercorn founder Cassandra Stavrou interviewed by Mary Nightingal‪e‬ How I Grew My Brand  https://podcasts.apple.com/gb/podcast/propercorn-founder-cassandra-stavrou-interviewed-by/id1359116668?i=1000406346913    Wimbart https://wimbart.com/   Instagram  https://www.instagram.com/wimbartpr/  Twitter https://twitter.com/Wimbart    Maria on Twitter  https://twitter.com/taye_maria  Maria on Linkedin https://www.linkedin.com/in/maria-adediran-45b0a766/    Find Rebecca:  Twitter: https://twitter.com/rebecca7roberts https://twitter.com/threadandfable   Linkedin: Rebecca Roberts  Website: https://threadandfable.com/ Podcast: The Hear It podcast    Find Harriet: Twitter: https://twitter.com/HarrietSmallies   Linkedin: Harriet Small Website: https://www.commsoveracoffee.com/ 

The image in the logo of the Mojo Podcast is a vibrant butterfly - I love the image and the symbolism for a podcast about how we deal with, learn from and grow from change in our lives. And this week's episode is right on the money in this area. My guest this week is Mark Shayler and he talks to me about his own development and growth - his path to transcendence . Mark very openly and honestly points out the moments of deep introspection when he realised change wasn't just possible but vital to him. He describes himself as 'an introvert who hides in the spotlight'. We talk about big shifts in life, such as grieving potential, losing friends, building community, creating new things, his daily Qi Gong class on Instagram. We spend plenty of time talking about how he helps people present better (and he is a great presenter) when they are truly themselves up there on that scary stage. He says “don't be a character, be yourself - you can't forget your lines when you talk about your life” Other great quotes to look out for: "Comparison is the thief of happiness" "What is not transformed is transferred" Mark's consultancy, Ape, helps big companies think like small ones and small companies think like big ones. He works on innovation of products, services and business models; he works on sustainability and company purpose; and he coaches businesses and individuals. He has worked for Nike, Coca-Cola, Seedlip, Unilever, Hotpoint, Samsung, John Lewis, Fenwick, Bacardi, Diageo, Mars, Thorntons, 3M, Amazon, Panasonic and hundreds of funky little businesses like Propercorn, Teapigs, Hiut Denim, and Ugly Drinks. He is a Founding Partner of the Do Lectures and author of the books Do Distrupt: Change the status quo or become it (Do Books) and Do Present: How to give talk and be heard (Do Books).  He is a Founding partner of feel-good lockdown project www.reasonstobecheerful.co.uk Be sure to check out his Instagram for those daily Qi Gong classes @markshayler Do subscribe for new episodes, please leave a 5 star rating AND help the Mojo Podcast grow by leaving a short review on Apple Podcasts Thank you Richard x The Mojo Podcast Hosted by executive and business coach Richard Stokes from Ibiza @mojorichard on Instagram www.mojodevelopment.co.uk richard@mojodevelopment.co.uk #beyourself #beyou #identity #purpose #mission #presenting #qigong #markshayler #mojo #community #reasonstobecheerful 

Charlotte Williams is the founder of SevenSix Agency, the diversity-focused social media influencer marketing agency. After graduating from the University of Nottingham in 2012 with a BA in Portuguese and Spanish, she moved to Portugal where she taught English for 2 years. After a series of internships and apprenticeships, Charlotte started her marketing career in content marketing and events for a UK/USA based e-learning company. Charlotte then went on to become the European Digital Marketing Manager at Sanrio, managing the Hello Kitty brand. It was the move to WAH Nails, as their Events and Marketing Manager, under Sharmadean Reid that she felt encouraged to follow the entrepreneurial route and went freelance, eventually starting her own marketing agency. During this time Charlotte has worked with a number of high profile brands across all industries such as allplants, Boucleme, Beautystack, Label/Mix, PROPERCORN, Shopstyle and WWF to name a few. On this episode, she tells us her journey and shares her insight into confidence and tips on how to impress a recruiter. Follow her on @sevensixagency and @charlottesevensix! Please share, leave a review and subscribe if you enjoyed it to make sure you don't miss any episodes! I LIKE NETWORKING is the mentoring and networking program for womxn and non-binary people in the creative industries. Support our crowdfunding campaign here! Stay in touch with us on Instagram: https://www.instagram.com/ilikenetworking/ Subscribe to our newsletter with career resources: https://ilikenetworking.uk/contactus

Welcome Jeremy May. Him and his co-founder Lucy Wright, run Nice Drinks. Wine in a can. It's a thing. The pair kicked things off last, after both consulting in the Food and Bev industry. Jeremy was one of the early hires of popcorn success Propercorn and then went on to work for Vita Coco and Pip & Nut. The brand have gone from strength to strength. They are now stocked over 600 Sainsbury's stores, numerous bars and a growing number of hotels and chains. Enjoy. 

It’s tough times out there for many brands. Even for the lucky ones who are seeing an increase in sales due to the current situation, future plans are up in the air and investment in...

In this episode, I speak to John Dunford, CEO of The Developer Society (DEV). DEV is a not-for-profit digital agency, working with NGOs and groups who are on a mission to make the world a better place.We cover:- The origins of DEV- Agencies vs in-house- Climate justice and the Minneapolis killing of George Floyd- Building an agency culture- Competition between charities and how we move beyond this- Bridging the gap between people and technology- Why John got the nickname of the Human API- Fear of waste and decision making within charities- Propercorn and why you should always play music to get people to lunch- Learning from industries you don't always agree withYou can connect with John and DEV at www.dev.ngo

Cassandra Stavrou is the co-founder of healthy snacks company Proper (formerly Propercorn). She tells John Amaechi why creativity is so important in business, how she faced resistance when she was starting out due to her gender, and why she was always confident her brand would be a success.

The founder of Proper snacks discusses how grief shaped her career and being comfortable with failure. See acast.com/privacy for privacy and opt-out information.

In this episode we discuss how a side hustle can move from a second job to center stage. Listen to Liz Ward, UK’s first Pivot Coach and founder of Slick Pivot, Emma Gannon, blogger, podcast host, consultant and bestselling author of Crtl Alt Delete: How I grew Up Online and The Multi-Hyphen Method and Cassandra Stavrou, founder of Propercorn will tell us of how they turned a side project into their dream career. See acast.com/privacy for privacy and opt-out information.

Cassandra Stavrou and Ryan Cohn are the co-founders of Propercorn, the UK's best selling popcorn brand. The pair started the company in 2011, and back then they used a cement mixer and a paint sprayer to cook up their first batches. Today, Propercorn sells a packet of popcorn every second. In a today's episode, Cassandra and Ryan discuss building a healthy start-up culture from scratch; the keys to a winning sales pitch; and why Winnie the Pooh is an excellent guide to modern life. The Gentleman's Journal Podcast is brought to you by Martell Cognac. Our thanks once again to Mark's Club for playing host.

Leaving a graduate job in advertising to work in a pub and live with your mother doesn’t sound like an obvious start for success, but that’s exactly what Cassandra Stavrou, Co-Founder of Propercorn did. Spotting a gap in the market for healthy-yet-tasty popcorn, Stavrou launched her business in 2011; a brand now synonymous with exotic flavours and standout packaging – with a team of 40, a business turning over £13m a year and sales of popcorn at 3m bags a month. Listen now to discover what led Stavrou to create the ingenious snack, how she saved the money to make her dream a reality, the secrets behind Propercorn's unique flavour combinations and the ways she ensures the business stays ahead in such a competitive marketplace – including what's coming up next for the foodie-favourite brand. See acast.com/privacy for privacy and opt-out information.

Propercorn founder Cassandra Stavrou interviewed by Mary Nightingale by Piper - Growing Brands Consumers Love

Cassandra Stavrou - Jazz Shapers with Mishcon de Reya

"I guess you need that little bit of a kick to really make that leap, and for me that came in a bit of serendipity. I went back home and told my mum the idea...my dad died when I was sixteen...and she reminded me that the last present he had bought me was a popcorn machine. " On today show I welcome Propercorn founder Cassandra Stavrou who quit her high flying ad agency job to move back in with her mother and started experimenting with flavours, for what has turned out to be one of the fastest growing snacks in the Uk, with sales forecast to reach close to £20 million in 2017.  Cassandra talks about having the confidence to quit your job and start your own business. And how a meeting with Innocent's Richard Reed led to her recruiting a co-founder. Plus how a cement mixer and car spray painting kit all played their part in creating the brightly coloured popcorn snack you see everywhere from Tesco meal deals, to abroad in over ten countries.

Margie’s castaway this week is Alex Petrides. Alex is a seriously impressive guy – he was the first employee at Propercorn,the incredibly successful popcorn company and has now gone on to found a company with his brother, Johnathan. The company is called allplants. allplants is a plant based food delivery company which is growing quickly and going from strength to strength. I really enjoyed chatting to Alex – he’s a really natural entrepreneur. He also definitely taught me something about what it is to be a vegan because Alex is so right – being vegan has been so tied up with clean eating that its all got a bit confusing in peoples heads – well definitely in my head, as you will hear when I ask him about making vegan caramel and kind of forget how to make caramel (shocker). But I definitely got a better understanding speaking to Alex because eing vegan doesn’t mean you also have to be gluten free or sugar free or that you are completely virtuous – you can be vegan and indulge in creature comforts Also listening back to this one was weird for me as I seem to do a dirty old man laugh at one point when we talk about butter….so I’m sorry about that. How great does that birthday party he threw sound with the piadinas? They sound so good – can’t believe I haven’t heard of them before – slightly embarrassing. Also the aubergine volcano sounds intriguing and as does his avocado and marmite sandwich? It sounds so weird that it could just work – and if Alex says it does then I’m going to trust him! If you like hearing people talking about delicious things and food they love – with the occasional creepy laugh thrown in, (I mean - who doesn’t?), then don’t forget to subscribe! And as always you can find me over on Instagram @madebymargie and find out more about the podcast and different episodes over at www.desertislanddishespodcast.com

Cassandra Stavrou  of PROPERCORN shares how she has taken the business from a small idea into an international success with a turn over of over £10million. The incredible woman and entrepreneur talks openly about her lowest moments during the launch and growth of PROPERCORN, struggling to get the business off the ground, the mindset that’s needed to grow a business to international status and what it takes to build a passionate and motivated team.