Loyalty Podcast

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Global loyalty experts discuss and debate the latest developments in the loyalty industry that will help you make your retention strategy more effective.

Loyalty Podcast


    • May 12, 2025 LATEST EPISODE
    • every other week NEW EPISODES
    • 32m AVG DURATION
    • 101 EPISODES


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    Latest episodes from Loyalty Podcast

    Newscast 22 - Loyalty Exit Strategies

    Play Episode Listen Later May 12, 2025 39:08


    Our prestigious Loyalty Roundtable enshrines loyalty program exit strategy best practices. Plus, a Porter Airlnes interview and the next segment in our Loyalty Works series.

    Podcast 76 - Fintec Loyalty - The next Big Thing?

    Play Episode Listen Later May 5, 2025 44:15


    In this podcast we explore whether fintech loyalty is the next major frontier — and how it could reshape the future of loyalty programs worldwide. With special guests Vegar Wikhammer Heir, of Vipps Mobile Pay in Norway, Duncan Smith, of Zeal in London and Terry McMullen, of New World Loyalty in Australia.

    Newscast 21 - The Great Retail Acceleration

    Play Episode Listen Later Apr 27, 2025 36:47


    In this special report, Rick Ferguson searches for the intersection of retail technology and customer loyalty. With reports from London, Montreal, New York, and Toronto.

    Newscast 20 - Has Southwest Airlines lost the plot?

    Play Episode Listen Later Apr 13, 2025 37:40


    The impact of Southwest's recent changes to customer loyalty, the demise of Canada's Hudson's Bay Co, and the future of Ulta Beauty Rewards.

    Podcast 75 - Measuring Performance Across Markets

    Play Episode Listen Later Apr 6, 2025 34:14


    Measuring loyalty is tough—especially across global markets. So how do the best brands do it? In this podcast, Pavel Los and Radek Hrachovec break down the strategies used by leading brands like Shell to measure success and compare loyalty program performance across regions.

    Newscast 19 - The Airline Status Wars

    Play Episode Listen Later Mar 23, 2025 34:47


    Has British Airways opened a Pandora's box, or will the airline emerge largely unscathed from the status war they started?

    Newscast 18 - The Currency Effect

    Play Episode Listen Later Mar 9, 2025 33:15


    Loyalty currency has become a massive parallel economy and big business for global brands. How can your company get in on the action? By exploiting the Currency Effect.

    Podcast 74 - Making BIG program changes

    Play Episode Listen Later Mar 3, 2025 35:13


    In our latest podcast, David Canty, Pavel Loss, and Iain Pringle dive into the strategies, challenges, and best practices for managing major program transformations. With expertise from JetBlue, IAG Airlines, Shell, IHG, and Starwood Hotels, this conversation is a must-listen for anyone navigating loyalty program evolution this year.

    Newscast 17 - The Perfect D@mn Loyalty Company

    Play Episode Listen Later Feb 23, 2025 33:17


    Is Costco the platonic ideal of a customer-centric business model? Join us as we explore the joys of the world's third-largest retailer.

    Newscast 16 - The Airline Episode

    Play Episode Listen Later Feb 9, 2025 31:09


    In which we look at airline loyalty program devaluations from the airline's perspective and ask why airlines are historically such poor communicators.

    Podcast 73 - Market Impact of BA Changes

    Play Episode Listen Later Feb 3, 2025 29:40


    2025 kicked off with a loyalty shake-up as British Airways made waves with a major move. In this episode our expert panel dive into the changes, dissecting their impact on the wider market. Joining the discussion are special guests Rob Burgess (Head for Points) and Ben Lipsey (Air France-KLM), bringing insider insights on the expected customer and market response.

    Newscast 15 - Disney Movie Insiders - the Inside Story

    Play Episode Listen Later Jan 25, 2025 37:25


    The behind-the-scenes story of the recently shuttered Disney Movie Insiders program, told by the former Disney executives who launched it.

    Newscast 14 - The British Airways Kerfuffle

    Play Episode Listen Later Jan 11, 2025 34:39


    In which Iain and Rick unpack the British Airways brouhaha, the exodus of Gen Z shoppers from luxury brands, and the Clash of the Retail Titans.

    Podcast 72 - Health and Loyalty

    Play Episode Listen Later Jan 6, 2025 39:24


    Is getting healthy one of your New Year's resolutions? In this episode, our expert panel explores how incorporating health and wellbeing features can help brands build deeper emotional connections with their customers. We're joined by an incredible line up of guests - Ros Netto of Virgin Active, Kylie Howe of WithU and Anya Jones, formerly of AXA Health and now Head of CRM and Loyalty at Eurostar. Tune in today to get your new year off to a healthy start.

    Podcast 71 - Predictions for 2025

    Play Episode Listen Later Dec 16, 2024 41:40


    Seven global loyalty experts make their predictions for 2025. Featuring Stuart Melim, Joanne Ward, Pavel Los, Caroline Papadatos, Adam Posner, Rick Ferguson and Iain Pringle.

    Newscast 13 - When Black Friday Comes

    Play Episode Listen Later Dec 8, 2024 36:12


    In this episode, we dive into the data on Black Friday sales and parse the implications. Plus, we unpack the Spirit Airlines bankruptcy and partner with the International Loyalty Awards.

    Podcast 70 - Review of 2024

    Play Episode Listen Later Dec 2, 2024 24:17


    Our panel of experts review their predictions for the loyalty industry in 2024 and we crown the Loyalty Podcast Prediction Person of the Year.

    Newscast 12 - Choosing a Career in Loyalty

    Play Episode Listen Later Nov 23, 2024 36:51


    Is loyalty marketing now a legitimate career path? And if so, what are the skills required to succeed? Join our latest Loyalty Round Table. Plus: The Loyalty Launchpad.

    Newscast 11 - The Death of Plastic

    Play Episode Listen Later Nov 9, 2024 35:14


    In this episode, we look at the eventual demise of the physical payment cards and the implications for issuer loyalty. Plus, Email personalization and Loyalty Gripes.

    Podcast 69 - Practical AI, how to get started.

    Play Episode Listen Later Nov 4, 2024 36:03


    In this podcast we explore how loyalty professionals can get started using AI at work. To helps us with this I am joined by David Rose of Papa Johns and Ed Child of Costa Coffee who have studied the subject and offer real practical advice for how we can all start using AI to make our lives easier and more productive.

    Newscast 10 - Is Fashion Loyalty Having a Moment?

    Play Episode Listen Later Oct 27, 2024 33:56


    A veritable grab bag of loyalty goodness with a look at fashion loyalty, TikTok Shop, and Virgin Atlantic's move to dynamic reward pricing.

    Newscast 9: Will the Airlines Kill Their Golden Goose?

    Play Episode Listen Later Oct 14, 2024 32:39


    Airlines facing unprecedented pressure from shareholders, finance teams, disgruntled members, and the government have devalued their loyalty programs. If this trend happens, will the entire airline loyalty ecosystem collapse?

    Podcast 68 - The Case For Loyalty

    Play Episode Listen Later Oct 7, 2024 38:12


    In response to the closure of several high profile loyalty programs and criticism from authors like Byron Sharp, we explore the case for loyalty backed with evidence. With special guests, Tom Hill, Jessie Stuart, Dicken Doe and Phil Gunter.

    Newscast 8: The Personalization Episode

    Play Episode Listen Later Sep 22, 2024 35:07


    This week we devote our entire episode to one of the hottest topics in customer loyalty. In this featured segment, Rick Ferguson speaks to an all-star roster of experts to answer an existential question: If marketing personalization is so important, then why aren't more companies better at it?

    Newscast 7: Can Starbucks return to Pike Place?

    Play Episode Listen Later Sep 8, 2024 38:05


    In this special segment, Rick Ferguson stands inside of Starbucks' original Pike Place Market store in Seattle and asks: Can Starbucks leverage its loyalty program and its vaunted digital wizardry to recapture its corporate soul? Plus, we dive into research on Australian customer loyalty and chat with the VP of Marketing for Canada's Air Miles Reward Program.

    Podcast 67 - Loyal Customers As A Sales Channel

    Play Episode Listen Later Sep 2, 2024 31:01


    In this podcast we examine the growth of TikTok Shop, with Mark Ross of Konsort Social, and ask if social enterprise platforms could allow loyalty programs to turn top customers into a meaningful sales channel.

    Newscast 6 - The Future of Coalition Loyalty

    Play Episode Listen Later Aug 25, 2024 36:35


    A decade ago, the global loyalty landscape was ruled by big multi-merchant coalition program operators. Today, most of those operators are gone. Rick Ferguson convenes our Loyalty Roundtable to discuss the past, present, and future of coalition loyalty. Plus, we talk to a loyalty player in the legal cannabis market and explore the changes to the Qantas frequent-flyer program.

    Newscast 5 - Sonesta Travel Pass and the Empire State Building

    Play Episode Listen Later Aug 11, 2024 34:00


    In the saturated world of hotel loyalty, how can you make an impact in best-customer relationships? Rick Ferguson chats with Sonesta Hotels' Kevin McCarthy about the opportunities and challenges of relaunching a loyalty program in a crowded marketplace. Also, Rick debuts the launch of the Empire State Building Ambassador program and Iain Pringle explores the explosive growth of retail media with SG-Retail's Steve Gray.

    Pocast 66 - Retail Media - The Essential Guide

    Play Episode Listen Later Aug 4, 2024 28:55


    In this podcast we explore the explosive growth of the retail media industry which was worth over $128 billion in 2023. With special guests Steve Gray and Katie Streeter-Hurle of SMG we explore the conditions that led to this growth, what benefits it brings customers and brands and provide advice for those considering a retail media strategy.

    Newscast 4 – The End of FlyBuys New Zealand & the rise of the “Zero Consumer”

    Play Episode Listen Later Jul 22, 2024 32:09


    With recent changes to Air Miles in Canada and Nectar in the UK, the coalition model continues to evolve. But will it go extinct? Iain Pringle explores the seismic shift in the New Zealand loyalty landscape that led to the demise of the FlyBuys coalition while Rick explores the rise of the “Zero Consumer” and Airbnb's customer loyalty strategy.

    Newscast 3 – US credit card regulation impact and Apple loyalty.

    Play Episode Listen Later Jul 8, 2024 35:00


    This week Rick Ferguson revisits US credit card regulations and asks what a settlement could mean for issuers and merchants and explores whether loyalty to apple is a pleasure or a pain.

    Podcast 65 - Changing Customer Needs - A Global Perspective

    Play Episode Listen Later Jul 1, 2024 24:10


    As loyalty is now truly a global market in this podcast we compare research studies from two sides of the globe with Adam Posner in Australia and James Davies of Mando Connect in London.

    Newscast 2 - Spotlight on GDPR, the UK market & Blind Loyalty

    Play Episode Listen Later Jun 24, 2024 34:30


    This week Rick Ferguson travels to the European Union for a look into the current state of General Data Protection Regulation compliance, Charlie Hills, of WPP, gives a summary of the UK loyalty market and Amanda Cromhout shares her inspiration for setting up the Blind Loyalty Trust.

    Newscast 1 - Episode 1 of our new podcast format!

    Play Episode Listen Later Jun 10, 2024 37:39


    Newscast 1 - In our inaugural episode of the Loyalty Newscast we bring you the latest industry news, discuss proposed changes to the US credit card market, explore sports loyalty and ask what loyalty lessons we can all learn from Taylor Swift. With special guests Jill Goldword, Tom Cowgill, Marc Berman, and Guy Rosenhoiz. This newscast is brought to you by CoinBridge by Nayax.

    Newscast Introduction

    Play Episode Listen Later Jun 10, 2024 2:44


    Quick summary of our new Loyalty Podcast which will be launched later today.

    The Case For Loyalty - Taking loyalty to the boardroom.

    Play Episode Listen Later Jun 3, 2024 31:18


    In this podcast we explore making the case for loyalty in the boardroom. How do you prove value and make a case for long-term investment. With special guests Amy Barnett of VP of Loyalty at Cracker Barrel and Jay Weinberg.

    Podcast 63 - GenZ Views On Loyalty

    Play Episode Listen Later May 6, 2024 27:17


    In this podcast we interview a global panel of GenZ consumers to find out what they want from loyalty. Who gets it right? Who gets it wrong? How can we engage this critical group of customers?

    Podcast 62 - What Brits want from loyalty?

    Play Episode Listen Later Apr 2, 2024 26:41


    After years of slow decline in UK loyalty market has turned around over the last 2 years. In this podcast we review the latest research from Mando-Connect and YouGov and explore the reasons behind these changes with special guests Charlie Hills, Nick Fishbourne and James Davies.

    Podcast 61 - Building CPG or FMCG brand loyalty.

    Play Episode Listen Later Mar 4, 2024 30:25


    In this podcast we explore the rise of Direct to Consumer business models and how loyalty can help brands build a direct relationship with consumers. With Jason Whiting of Lego and loyalty expert David Andreadakis we use brands like Nike, Adidas, Harley Davidson and Blackstone to illustrate points.

    Podcast 60 - The case for loyalty in difficult times

    Play Episode Listen Later Feb 2, 2024 36:02


    In tough times what do you do when the marketing budget is cut? What is your response? How do you make the case for investing in customers? In this episode we are joined by Melanie Van Rooy, of Clicks in South Africa, Phil Hawkins in Australia and Phil Rubin in Australia. A must listen in difficult times!

    Podcast 59 - Predictions For 2024

    Play Episode Listen Later Jan 2, 2024 14:36


    In this podcast the panel give their predictions for the loyalty industry in 2024 with special guests Adam Posner, Phil Gunter, Stuart Melim and Simon Morgen.

    Podcast 58 - Review Of 2023

    Play Episode Listen Later Dec 15, 2023 19:41


    In this podcast we take a light hearted review of 2023 by reminding the panel of their predictions for the year to see which came true. With special guests Stuart Melim, Adam Posner, Phil Ginter and Simon Morgan.

    Podcast 57 - Joyalty - The Science Of Magic Moments

    Play Episode Listen Later Nov 15, 2023 21:36


    In this podcast we will explore how “Joyalty”, or surprising customers with moments of magic, can improve customer engagement. With special guests Adam Posner and Simon Tavernier.

    Podcast 56 - Sports Loyalty

    Play Episode Listen Later Oct 19, 2023 29:52


    In this podcast we will explore how loyalty programs can work for brands that appear to have no loyalty problem at all. So how do sports clubs use loyalty programmes to drive various business benefits? With special guests James Gibbins of Premier League football club Wolves and Tom Cowgill of R4G.

    Podcast 55 - Why NOT Loyalty?

    Play Episode Listen Later Sep 19, 2023 42:07


    As our most listened to podcast to date have been “why loyalty?” it seems only fitting to cover off the alternative by asking “why NOT loyalty”? With special special guests Phil Rubin, Phil Hawkins and Mark Ross-Smith.

    Podcast 54 - Gen Z - Spotlight On University Loyalty

    Play Episode Listen Later Sep 2, 2023 33:18


    In depth look at the mysteries of GenZ marketing by looking at university loyalty programs. With special guests Mark Rooker of Sheffield Hallam University and Phill Lee-Warren of Uniware Systems.

    Podcast 53 - Spotlight On South Africa

    Play Episode Listen Later Jul 19, 2023 41:33


    In this podcast we discuss the growth of the loyalty market in South Africa and explore how it has become one of the leading loyalty markets in the World. With special guests Melanie Van Rooy, Johan Moolman and Amanda Cromhout.

    Podcast 52 - Changing Customer Needs 2023

    Play Episode Listen Later Jun 20, 2023 38:05


    In this podcast we explore changing customers needs across Europe and Australia with special guests Charlie Hills and Adam Posner.

    Pocast 51 - High Street Retail Winners And Losers

    Play Episode Listen Later May 19, 2023 44:55


    In this episode we explore winners, losers and drivers of success in retail loyalty in the less well documented categories away from grocery, fuel and travel. With special guests Penny Shaw and Phil Rubin who use examples from Ikea, Nordstrom, Macy's and Costco to illustrate points.

    Podcast 50 - Bilt - A Loyalty Startup Sucess Story.

    Play Episode Listen Later Apr 6, 2023 37:53


    In this episode we get to celebrate two things, firstly 50th podcast and secondly a success story from one of our very own by discussing the growth of Bilt with David Canty.

    Podcast 49 - Loyalty CXM Zurich Highlights

    Play Episode Listen Later Mar 21, 2023 19:05


    Podcast 49 is out now. In this episode we review Loyalty CXM which was held in Zurich in March 2023. With Cristina Ziliani and Pavel Los.

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