Podcasts about sessionm

Today we are taking a look at the difference between DPO and CPO roles in the US, the present and future impact of Privacy Tech in the management of privacy programs, the evolution of privacy regulation under the new US administration, and a potential Schrems III scenario.  Andy Dale serves as General Counsel and Chief Privacy Officer at OpenAP and holds the position of Executive Board Member at The L Suite (TechGC). With extensive experience as an advisor to various companies, Andy previously worked as General Counsel and Chief Privacy Officer at Alyce, a company acquired by Sendoso in 2024, and as General Counsel and VP of Global Data Privacy at SessionM, which was acquired by Mastercard in 2019. Andy Dale earned a JD in Law from the University of Baltimore School of Law (2003-2006) and a degree from Colgate University (1996-2000). References:  Andy Dale on LinkedIn The Data Protection Breakfast Club podcast on Spotify Brian Focht: Can the American Privacy Rights Act find a path to survival? (Masters of Privacy) Amy Worley on the American Privacy Rights Act (Masters of Privacy) Molly Martinson on state-level comprehensive privacy laws (Masters of Privacy)

Electric Guitar PLC (AIM:ELEG) CEO John Regan takes Proactive's Stephen Gunnion through recent developments at the company's 3radical subsidiary, including the deployment of its Voco platform with Near Field Communication (NFC) technology at the Grand Designs Live event in Birmingham this month. Regan highlighted how the platform enables seamless data collection from exhibition attendees, linking physical and digital interactions with clients such as Jewson. Attendees can easily engage by tapping into the system and spinning for prizes, offering a dynamic way for businesses to capture data and communicate effectively. Additionally, Regan discussed an expanded relationship with Mastercard's SessionM loyalty platform. This collaboration allows Mastercard clients to leverage 3radical's gamification technology to drive customer engagement. "We've integrated the 3radical gamification platform so that those clients can very easily deploy that," Regan shared, revealing that this relationship is expanding globally with Mastercard's Boston office. These innovations underline Electric Guitar's focus on enhancing customer engagement across industries, with further plans to link 3radical to advertising campaigns through technologies such as QR codes and CRM integrations. Don't forget to visit Proactive's YouTube channel for more insightful videos, and remember to like, subscribe, and enable notifications for updates! #ElectricGuitarPLC JohnRegan #3radical #VocoPlatform #NFCtechnology #CustomerEngagement #GrandDesignsLive #SessionM #Mastercard #Gamification #CRM #TechInnovation #DataCollection #ProactiveInvestors #invest #investing #investment #investor #stockmarket #stocks #stock #stockmarketnews

In this episode of The Midweek Takeaway, Phil Carroll and Kevin Hornsby are joined by John Regan, CEO of Electric Guitar PLC (LSE: ELEG), to discuss the company's recent innovations and exciting updates. They explore the successful deployment of 3radical Limited's Voco platform with NFC technology at the Grand Designs Live event in Birmingham. This groundbreaking solution allowed visitors at the DIY Home Decor stand to easily engage by tapping their smartphones to access digital brochures, book consultations, connect on social media, and receive exclusive offers, blending physical and digital experiences. They also dive into the exciting news that 3radical is now integrated with Mastercard's SessionM loyalty platform, making it easier to gamify loyalty and enhance customer engagement globally. Listen in as John Regan discusses how these advancements are shaping the future of customer interaction and first-party data marketing for Electric Guitar. Disclaimer & Declaration of Interest The information, investment views, and recommendations in this podcast are provided for general information purposes only. Nothing in this podcast should be construed as a solicitation to buy or sell any financial product relating to any companies under discussion or to engage in or refrain from doing so or engaging in any other transaction. Any opinions or comments are made to the best of the knowledge and belief of the commentator but no responsibility is accepted for actions based on such opinions or comments. The commentators may or may not hold investments in the companies under discussion.

Episode 346 of The VentureFizz Podcast features Scott Weller, CTO & Co-Founder at EnFi. The formula for a thriving tech ecosystem ideally looks something like this: * Entrepreneurial-minded person works for startups and learns a ton. Perhaps they even witness success at scale to an exit. * Said person takes lessons learned and builds their own company to an exit. * Said person then starts to mentor and invest back into the ecosystem to fund the next generation of companies. * Said person eventually finds an idea that they can't get out of their head and launches another company. This is the case for Scott, as he was involved in tech from an early age and connected with a talented group of entrepreneurs who were building the first generation of online gaming where he witnessed a couple of exits. He then co-founded and was the CTO of SessionM which led to a successful exit to Mastercard. He was angel investing and advising companies when he and another successful entrepreneur, Josh Summers, saw a problem which was a perfect opportunity to disrupt an industry using AI. Josh has the same startup founder pedigree as he was part of the WHERE team that was acquired by PayPal and then went on to found Clypd which was acquired by Xandr. The two have come together to build a company called EnFi which recently announced $7.5M in seed funding led by Unusual Ventures with participation from Boston Seed, Argon Ventures and Impellent Ventures. EnFi is accelerating complex credit analysis and risk monitoring with AI Assistants for bank and private lending origination, underwriting, and portfolio management teams. In this episode of our podcast, we cover: * A discussion about the AI landscape in the Boston tech scene. * Scott's background story and his early involvement with one of the very first Internet Service Providers called Intelecom Data Systems as a teenager. * Working at an early stage web gaming startup called Gamesville which was acquired by Lycos. * GameLogic and the early innovation of working with regulated games and the level of innovation in terms of patent creation which was acquired by Scientific Games. * Being early to market with an online video product for SMBs called SnapYap that he started with others. * The founding story of SessionM with Mark Hermann & Lars Albright and how the company evolved through the years, plus its acquisition by Mastercard and how things materialized post-acquisition. * SessionM's involvement in building the very successful mobile app for Starbucks and its bonus & loyalty campaigns. * The background story and all the details about EnFi and how they are disrupting the market. * Common startup mistakes that he sees entrepreneurs make over and over again. * And so much more.

Welcome to Health-e Law, Sheppard Mullin's podcast exploring the fascinating health tech topics and trends of the day. In this episode, Arti Bedi Pullins, President and Chief Healthcare Officer at QuestionPro, joins us to discuss how the healthcare sector is increasingly recognizing and leveraging data as an asset, including how data is being collected for value-based or outcome-based payment models.   What We Discussed in this Episode:  How is data being recognized as an asset in the healthcare sector? What are some really interesting and valuable areas where healthcare data is being collected today? How are industry players balancing patient privacy concerns with commercial interests? How crucial is data integrity, and how is transparency being communicated to engage consumers and patients? How is healthcare data being collected for value-based or outcome-based payment models? What other exciting opportunities have emerged in terms of data collection and leveraging data as an asset in healthcare?   About Arti Pullins Arti Bedi Pullins is a strategic, data-driven entrepreneur with 20+ years of experience in leading business strategy, product innovation, digital marketing and end-to-end divisional deployment for Healthcare, HealthTech, Health & Wellness and Tech companies. Her passion sits at the intersection of customer-based design thinking, innovative technology and accurate market data and research. She is President and Chief Healthcare Officer of QuestionPro.  Throughout her 19-year career, Arti has architected and led over a dozen technology companies toward double and triple-digit growth by applying market, customer and product research to understand how consumers impact brand engagement and adoption. Prior to founding Pundit Consultantz, which was recently acquired by QuestionPro, she held senior leadership roles with SessionM, Glassdoor and CareerBuilder.com.  Arti holds an MBA from the Kellogg School of Management at Northwestern University and a bachelor's degree in sociology and communications from Michigan State University.   About Sara Shanti A partner in the Corporate Practice Group in the Sheppard Mullin's Chicago office and co-lead of its Digital Health Team, Sara Shanti's practice sits at the forefront of healthcare technology by providing practical counsel on novel innovation and complex data privacy matters. Using her medical research background and HHS experience, Sara advises providers, payors, start-ups, technology companies, and their investors and stakeholders on digital healthcare and regulatory compliance matters, including artificial intelligence (AI), augmented and virtual reality (AR/VR), gamification, implantable and wearable devices, and telehealth. At the cutting edge of advising on "data as an asset" programming, Sara's practice supports investment in innovation and access to care initiatives, including mergers and acquisitions involving crucial, high-stakes and sensitive data, medical and wellness devices, and web-based applications and care.   About Phil Kim A partner in the Corporate and Securities Practice Group in Sheppard Mullin's Dallas office and co-lead of its Digital Health Team, Phil Kim has a number of clients in digital health. He has assisted multinational technology companies entering the digital health space with various service and collaboration agreements for their wearable technology, along with global digital health companies bolstering their platform in the behavioral health space. He also assists public medical device, biotechnology, and pharmaceutical companies, as well as the investment banks that serve as underwriters in public securities offerings for those companies. Phil also assists various healthcare companies on transactional and regulatory matters. He counsels healthcare systems, hospitals, ambulatory surgery centers, physician groups, home health providers, and other healthcare companies on the buy- and sell-side of mergers and acquisitions, joint ventures, and operational matters, which include regulatory, licensure, contractual, and administrative issues. Phil regularly advises clients on matters related to healthcare compliance, including liability exposure, the Stark law, anti-kickback statutes, and HIPAA/HITECH privacy issues. He also provides counsel on state and federal laws, business structuring formation, employment issues, and involving government agencies, including state and federal agencies.   Contact Info Arti Bedi Pullins  Sara Shanti Phil Kim   Thank you for listening! Don't forget to SUBSCRIBE to the show to receive new episodes delivered straight to your podcast player every month. If you enjoyed this episode, please help us get the word out about this podcast. Rate and Review this show on Apple Podcasts, Amazon Music, or Spotify. It helps other listeners find this show. This podcast is for informational and educational purposes only. It is not to be construed as legal advice specific to your circumstances. If you need help with any legal matter, be sure to consult with an attorney regarding your specific needs.  

In an always-changing ad tech industry, how have privacy and data protection emerged as two of the largest challenges that organizations need to face? Whether it's streaming platforms, engineering AI models, or aligning key industry stakeholders, these topics are evolving faster than the world can keep up with.OpenAP GC & Chief Privacy Officer Andy Dale has been leading conversations about privacy and data protection for more than a decade. He shares stories and advice from his time as the only privacy counsel at Mastercard, an organizer of some of the first privacy and data-focused industry groups, overseeing privacy at standards-making body OpenAP, and co-hosting his popular and influential podcast for more than 80 episodes, Data Protection Breakfast Club.Read detailed summary: https://www.spotdraft.com/podcast/episode-25Topics:Introduction: 0:00Predicting the importance of data protection and recalibrating your career: 3:24Connecting laws and data in the privacy sphere: 6:52Leading privacy diligence during SessionM sale to Mastercard: 11:25Identifying your interests to determine your next professional move: 15:26Working across competitive lines at OpenAP: 19:35Predicting the data and privacy ecosystem ahead: 24:36Viewing AI through privacy and data protection: 27:50Evolving the Chief Privacy Officer role: 30:19Advice to junior lawyer breaking into privacy: 33:48Co-hosting a podcast about privacy and data protection with over 88 episodes published: 38:22Privacy-related book recommendations: 44:06Advice to younger lawyers: 45:16Listen to an episode of Andy's Data Protection Breakfast Club podcast: https://podcasts.apple.com/us/podcast/trevor-hughes-ceo-at-iapp/id1559290322?i=1000514250595Connect with us:Andy Dale - https://www.linkedin.com/in/andy-dale-7705b83/Tyler Finn - https://www.linkedin.com/in/tylerhfinnSpotDraft - https://www.linkedin.com/company/spotdraftSpotDraft is a leading CLM platform that solves your end-to-end contract management issues. Visit https://www.spotdraft.com to learn more.

  Andy Dale is General Counsel and Chief Privacy Officer of Alyce, Inc. a B2B gifting and engagement platform.  Andy leads all legal affairs including data privacy, strategic partnerships and corporate compliance.  He has led the legal, privacy and compliance functions at SessionM which was acquired by Mastercard in 2019 and dataxu. Inc. an advertising technology company which is now owned by Roku.  Andy was also an in-house lawyer at TD Ameritrade, worked in a corporate law firm and clerked for a judge in Baltimore.  Andy received his BA from Colgate University, his JD from University of Baltimore and holds the IAPP's CIPP/US and CIPP/E certifications.    Evan Bienstock provides counsel and guidance to companies in all stages of their life cycles, from the seed of an idea to its execution and funding, and eventual exit. He works closely with founders, investors, boards and entrepreneurs across a wide range of technologies. Evan has handled and negotiated hundreds of venture capital and private equity financings for those providing and seeking capital. In addition, he is well-versed in corporate governance, securities laws, and mergers and acquisitions and regularly advises clients through complex exit transactions. And with a home in Brooklyn's DUMBO neighborhood (a nexus for many tech startups), Evan's roots are firmly planted in the New York City startup community. About Emily: https://www.whistlerpartners.com/team/emily-witt        

Early revenue can sometimes fool you into thinking that you have product-market fit. Startups begin to focus on growth without having solved the core problem their customers are playing them to address. In this episode, we are joined by Lars Albright, a General Partner at Unusual Ventures, where he leads investments in vertical SaaS and fintech startups. Lars is a three-time founder of enterprise software companies, having sold two of his companies to Apple and Mastercard. Today, Lars joins us to talk about his last startup SessionM, a pioneer in mobile loyalty, and even today, powers the loyalty infrastructure for Fortune 1000 brands. Join us as we discuss: How SessionM needed to find product-market fit with 3 different customer stakeholders The launch of mPlus Rewards and early traction Why Lars and his team decided to pivot from coalition loyalty programs to enterprise software despite the revenue traction The challenges of working with fortune 500 companies as a small startup and the lessons Lars took from that time Lars' advice to founders who have revenue but not product-market fit   About Unusual Ventures — Unusual Ventures is a seed-stage venture capital firm designed from the ground up to give a distinct advantage to founders building infrastructure software and application-level companies. Unusual was founded in 2018 with the mission to reinvent the venture capital engagement model by serving entrepreneurs with an unprecedented level of hands-on services. Described as a partner versus a top-down stakeholder by its portfolio companies, Unusual is laser-focused on serving exceptional founders and teams building innovative products. With offices in Menlo Park, San Francisco, and Boston, Unusual has invested in category-defining companies like Arctic Wolf Networks, Carta, Robinhood, Harness, 
and Vivun. About Sandhya Hegde — Sandhya is a General Partner at Unusual Ventures, leading investments in enterprise SaaS companies. Previously an early employee and executive at Amplitude, Sandhya is a product-led growth (PLG) coach and mentor. She can be reached at sandhya@unusual.vc and on Twitter (https://twitter.com/sandhya) and LinkedIn (https://www.linkedin.com/in/sandhyahegde/). Further reading: Customer validation: https://www.field-guide.unusual.vc/field-guide-enterprise/pmf-customer-validation Lars' core fintech themes and advice for founders in today's market: https://www.unusual.vc/post/core-fintech-themes-and-advice-for-founders-in-todays-market Loyalty 3.0: Where consumers become owners: https://www.unusual.vc/post/loyalty-in-a-web3-world

Loyalty360's Mark Johnson interviews Stephanie Meltzer-Paul, SessionM, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

At the end of the day, so much of society is focused on consumerism– but how do you make the right decisions about what to sell and how to sell it if you don't understand consumers in a meaningful way? We're excited to be talking to my personal favorite Kraskinski brother. Prior to co-founding Epicenter Experience, Paul Krasinski served as an SVP at SessionM, acquired by Mastercard, and at Arbitron, later acquired by Nielsen. Paul's developed and refined a deep understanding for the consumer perspective, developed insight services and the industry relationships required to revolutionize how brands and consumers connect. As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play - and make sure to follow us on Facebook and LinkedIn!

Andy Dale is General Counsel and Chief Privacy Officer of Alyce, Inc. a B2B gifting and engagement platform. Andy leads all legal affairs including data privacy, strategic partnerships and corporate compliance. He has led the legal, privacy and compliance functions at SessionM which was acquired by Mastercard in 2019 and dataxu. Inc. an advertising technology company which is now owned by Roku. Andy was also an in-house lawyer at TD Ameritrade, worked in a corporate law firm and clerked for a judge in Baltimore. Andy received his BA from Colgate University, his JD from University of Baltimore and holds the IAPP's CIPP/US and CIPP/E certifications. Its hard to get in early! It is great to be able to come in and build a legal function but how do you convince founders and investors to bring in a lawyer? It's not easy! We will discuss some tricks and trends that can help. How do you show value? How do you combat the idea that legal is a cost center only? How can legal help sales? What are the key relationships to develop? Who can help me do this? Are there platforms/tools that help legal show value in the early going?

Lars is a serial entrepreneur with multiple successful exits, as he has built companies to capitalize on the growth of mobile adoption. It's a fun discussion and a nice trip down mobile memory lane, like remember when you would get billed by your mobile carrier if you purchased a ring-tone? Not only has Lars had successful exits but his last two companies have been acquired by two world-class organizations: Apple and Mastercard. Thus, he shares some great stories, including some insights into the negotiation process with Steve Jobs, which does not disappoint! For Mastercard, the acquisition has been a massive success, as the company is rapidly expanding this division in Boston with a new 25,000 sq ft state-of-the-art office space in Post Office Square and the Data & Services team is hiring across the board. They are also investing back into the local tech ecosystem through various charitable initiatives such as TUGG, Build Boston, Girls4Tech with the Red Sox Foundation, and more. In this episode of our podcast, we cover: * A discussion around the key factors that Lars looks for when deciding to go all-in on an idea for a business. * His background growing up and the details on his first startup which was a photo-sharing app and how he later get involved with the team at m-Qube. * All the details around Quattro Wireless and how the company disrupted the mobile web. * Building SessionM and the tough decision to pivot a successful business which led to its ultimate acquisition by Mastercard. * Lars' experience as an investor and how it benefits him in terms of learning. * Hiring advice for building out your team at an early-stage company. And so much more. If you like the show, please remember to subscribe and review us on iTunes, Soundcloud, Spotify, Stitcher, or Google Play.

Andy Dale is the General Counsel and Chief Privacy Officer at Alyce, an AI-powered B2B gifting platform that is transforming direct mail, merchandise, and gifts with its scalable, sustainable, and personalized approach to marketing. Andy is also an Advisory Board Member at LinkSquares, a contract management platform that leverages AI to help clients write better contracts, save time, and improve their legal operations. Before his role at Alyce, Andy served as the General Counsel and VP of Global Data Privacy at SessionM, which was acquired by Mastercard in 2019. In this episode… Do you want to protect your company from data privacy and cybersecurity attacks? Are you looking for practical, day-to-day strategies that will help you accomplish this goal? According to privacy expert Andy Dale, one of the most effective ways to create a safer company is to build a workplace culture that values privacy and security. By incorporating privacy and security into your core values and goals, you can establish the habits and plans necessary to protect your company, customers, and employees from dangerous risks at every turn. Want to learn more? In this episode of She Said Privacy/He Said Security, Jodi and Justin Daniels sit down with Andy Dale, the General Counsel and Chief Privacy Officer at Alyce, to talk about how you can implement effective privacy and security measures into your day-to-day operations. Listen in as Andy talks about the biggest privacy issues that companies face today, why many businesses are at risk for data breaches, and his number one piece of advice for a new general counsel or privacy officer. Stay tuned!

Shawnna Sumaoang: Hi and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. Today, I’m excited to have Katherine joining me from SessionM. I would love for you to just introduce yourself, your title, and your organization. Katherine Dolphin: Hi Shawnna. Thanks for having me. My name is Katherine Dolphin and I am a senior sales enablement manager at SessionM. SessionM is a customer data and engagement platform headquartered in Boston, and we were recently acquired by MasterCard as of November 2019. SS: Well, congratulations on that. You also recently participated in the Sales Enablement Soirée. At the event, you said that you think customers today expect salespeople to know them better than they know themselves. So, how can sales enablement help sales reps meet those buyer expectations? KD: Yeah. So, I think the best way that sales enablement can really help reps meet buyer expectations today is by tailoring sales engagement strategies to really enable the sales team to provide personalized interactions with their buyers. In order to provide this, I stay really close to the pipeline here at SessionM. So, every Monday I send out a newsletter to our reps calling out any relevant updates pertaining to current customers or prospects in the pipeline. Then, any information that may have come up in an earnings report, information about changes with their organization, organizational structure within that company, etc. This really gives our reps the ability to tailor their conversations with our clients and prospects in a really informed high-value manner. SS: Absolutely. I’m curious if you could talk to us a little bit more about the newsletter that you compile for your sales reps. How do you actually go about gathering the information on the buyer behavior to include in that newsletter? KD: So, there are several different ways that I gather buyer information. Like I mentioned, I try to listen to as many earning reports as possible to really understand what their organization’s strengths and weaknesses are. I also set Google alerts for all of our clients, so I get a daily update of any published activity. I’ve found that questionnaires and surveys can be super helpful as well. So, when an opportunity goes either closed won or closed loss here at SessionM, I have a questionnaire that I’ve created that I automatically push out to the reps on that account. It asks for detailed insights on what went well or what went wrong during the sales process, the different types of marketing collateral that they used. It really helps us surface any key takeaways that can help us better understand the buyer. So, I compile these findings from these questionnaires into a nicely formatted, digestible doc that is shared in my weekly newsletter to the applicable reps for them to leverage the insights and future deals. The impact of delivering the information this way has been very positive on the sales team. I think it’s important to remember that their inboxes are constantly inundated with information. So, by having a weekly newsletter that goes out at the same cadence every week, they know what to expect and what information they’ll find in it. I’ve had some sellers even tell me that they’ve bookmarked it into separate folders, and they constantly go back to these newsletters during the sales cycles to reference the different information in it. I would really encourage anyone else trying to find the best way to share insights with their sales teams to really think about how they can share that information in an informative and meaningful way without totally overwhelming the reps with information. SS: Absolutely. I think that’s a great tip. And how do you go about training your sellers on how to use these insights to really deliver a better customer experience? KD: The content management platform that we use allows our reps to link marketing collateral that they share with a prospect to that opportunity in Salesforce. On the backend, this allows us in marketing and sales enablement to track what information and collateral is really resonating and which stage of the sales cycle. And I think what’s key here is that we then distribute that information to our sales team. So, this really helps keep all of our employees in the loop regarding the conclusions that we found. This just helps them sort of address customer needs more quickly, better understand our customer journeys, and then eventually increase upsell opportunities down the road. SS: Excellent. Excellent. You had also mentioned, understanding not only how the buyers are engaging with content, but engaging with your sellers is really important for your team. How do you use that information to tailor your sales enablement initiatives? KD: Sales enablement only really works if it’s meeting the buyer’s needs. So, we strive to really analyze the tools, the content, and the processes that we’re asking our reps to utilize. If a piece of content isn’t resonating, we either tweak it or we ditch it. It’s the same thing with a piece of technology. And I think what has also worked really well for us here at SessionM is that sales enablement sits on the marketing team, but really acts as that bridge between sales and marketing. So, I’m able to sort of be more in the weeds in terms of what the sellers are hearing in the field and what’s resonating, what’s not, and then deliver that information back to our marketing team, which then allows them to kind of tailor their initiatives to better reflect the needs of our buyers. SS: Excellent. What are some of the other analytics that you guys are leveraging at SessionM that you think are important for sellers to have access to in order to more effectively engage with buyers? KD: I think this question kind of relates back to how I mentioned we distribute the information we’ve uncovered around what’s resonating at the different stages of the buyer journey to our sales reps. But I also think it’s important to leverage tools that allow them to have insights into how the content they’ve shared is being digested. So, things like who’s looking at the content, they’ve shared, how long that these prospects have spent on the content, if they forwarded them to anyone else, which really helps our reps tailor future presentations and conversations to those prospects to have a greater impact. SS: That’s excellent. And as far as content goes, if you don’t mind me digging a little bit deeper into this since you do sit on the marketing side of the house, I’m curious how much you’re funneling a lot of these insights back into the marketing team to kind of help evolve content over time to be more effective at engaging buyers. KD: We have a content owner committee here at SessionM and we meet on a bimonthly basis. So, me as a sales enablement manager, I am in charge of pulling all these insights together and I bring them into this bi-monthly meeting with all the content owners and we sit down and really hash out some of the feedback that we’ve gotten around these pieces of content. We really sit down and figure out what’s working and what pieces of content no one is looking at. We dig into those analytics and then figure out how we can tweak that piece of content to meet the goals that were originally set for it. Or, we use it to just decide that we need to get rid of that content because it’s clearly not having an effect in the field. SS: I find that very interesting, and as a past marketer, it can be very hard for marketing to often let go of some of that content that they’ve created. So, that’s impressive that you guys have that level of governance over your content today. I guess my last question on this line is how do you envision buyer behavior evolving over the next year or beyond? And how do you see sales enablement evolving alongside that? KD: I think increasingly buyers want a shorter sale cycle and just better experience in general. I think to evolve with that, sales enablement needs to double down on its efforts on educating reps around the buyer’s journey. But I would also caution against creating too much noise for your reps to break through. So, I think really tailoring your sales enablement strategies to provide a lot more specific plays and guided selling around things like deal velocity is how we’ll really be able to make an impact on our sellers going forward. SS: I love that. Well, thank you so much, Katherine, for joining us today. KD: Thank you, Shawnna. SS: To our audience, thanks for listening. For more insights, tips, and expertise from sales enablement leaders, visit salesenablement.pro. If there’s something you’d like to share or a topic you’d like to learn more about, please let us know. We’d love to hear from you.

Episode Notes: Michelle Anderson and Andrew Dale help you understand the laws governing digital marketing and online advertising so you can more proficiently counsel your business clients. This lecture is excerpted from MCLE’s High Tech & Emerging Tech Symposium on 5/16/2019.The full program is available at https://www.mcle.org/product/catalog/code/2190310WBA. Get 24/7 instant access to hundreds of eLectures—and more—with a subscription to the MCLE OnlinePass. Learn more at www.mcle.org/onlinepass.Speaker Details:Michelle J. Anderson, Esq., ZwillGen, PLLC, BostonAndrew Dale, Esq., SessionM, Inc., Boston

Confira as principais notícias do mercado de Mobile e Big Data desta semana movimentada: Amazon Ads tem crescimento de mais de 45% - https://cnb.cx/31ZQEIM Amazon compra startup de saúde Health Navigator - https://cnb.cx/32Uj8EX Snapchat teve alta de 50% de receitas com ads - http://bit.ly/2MUwUlf Alibaba quer trazer “Dia dos Solteiros”, a Black Friday chinesa, para o Brasil - http://bit.ly/2NdzWjq Mastercard compra empresa de análise de dados de usuários SessionM - https://mstr.cd/2NfBMk0 Roku compra empresa de adtech Dataxu por US$ 150 milhões - https://cnb.cx/2BTFnic Operadoras dos EUA criam joint-venture para RCS - http://bit.ly/2pVJZlw Tesla se torna a montadora mais valiosa dos Estados Unidos - http://bit.ly/34agyL4 CNN está preparando um agregador online de notícias - https://engt.co/36dIYpp Fender lança aplicativo que ensina a tocar músicas - http://bit.ly/2BTFR80 Alphabet fará oferta para comprar Fitbit - http://bit.ly/2PqdbvB Spotify fecha o terceiro trimestre com 113 milhões de assinantes - http://bit.ly/36gqbd1 Wandera acha 17 aplicativos de iPhone maliciosos e que permitiam falsificação de visualização de ads - http://bit.ly/2No7dbO See omnystudio.com/listener for privacy information.

Confira as principais notícias do mercado de Mobile e Big Data desta semana movimentada: Amazon Ads tem crescimento de mais de 45% - https://cnb.cx/31ZQEIM Amazon compra startup de saúde Health Navigator - https://cnb.cx/32Uj8EX Snapchat teve alta de 50% de receitas com ads - http://bit.ly/2MUwUlf Alibaba quer trazer “Dia dos Solteiros”, a Black Friday chinesa, para o Brasil - http://bit.ly/2NdzWjq Mastercard compra empresa de análise de dados de usuários SessionM - https://mstr.cd/2NfBMk0 Roku compra empresa de adtech Dataxu por US$ 150 milhões - https://cnb.cx/2BTFnic Operadoras dos EUA criam joint-venture para RCS - http://bit.ly/2pVJZlw Tesla se torna a montadora mais valiosa dos Estados Unidos - http://bit.ly/34agyL4 CNN está preparando um agregador online de notícias - https://engt.co/36dIYpp Fender lança aplicativo que ensina a tocar músicas - http://bit.ly/2BTFR80 Alphabet fará oferta para comprar Fitbit - http://bit.ly/2PqdbvB Spotify fecha o terceiro trimestre com 113 milhões de assinantes - http://bit.ly/36gqbd1 Wandera acha 17 aplicativos de iPhone maliciosos e que permitiam falsificação de visualização de ads - http://bit.ly/2No7dbO

In this week's episode we cover all the latest tech news in Canada and the US including: -Benevity’s $40mm series C financing round led by JMI and General Atlantic -Microsoft acquired data migration startup Mover -Berkeley Payment Solutions acquired fintech startup Pungle -Platinum Equity acquired Cision for ~$2.75bn at $10/share -Mastercard acquired SessionM for undisclosed financial terms We hope you enjoy the show and please subscribe for future updates!

In this episode of The Talent Tango, I had the pleasure of speaking to Suzie Anthony.  In her role as VP of People & Culture, Suzie is responsible for making SessionM an awesome workplace by combining culture, innovation, leadership and inclusiveness. She drives the overall people strategy and loves spending time with SessionM-ers to keep her finger on the pulse within the organization. She brings with her more than 10 years of global HR experience at rapidly growing technology companies, focused on empowering people and delivering exceptional business results.  I had a great conversation with Suzie and hope you enjoy! To get in touch with Suzie: https://www.linkedin.com/in/suzie-anthony-55b0542/

In this episode of "Ask A Sales Leader", Phil interviews start up veteran Bill Clifford, CRO SessionM, a SaaS start up provider of customer engagement solutions.  Bill shares his insights into how to acquire initial customers, what to look for in hiring start up sales reps and how to scale from early stage to $50M+.

Welcome to Episode 48 of The VentureFizz Podcast, the flagship podcast of your most-trusted source for startup and tech jobs, news, and insights! For this episode of our podcast, I interviewed Bob Davis, General Partner at Highland Capital Partners. As a founder and an investor, Bob has been there from the very beginning of the Internet. He was the Founder and CEO of Lycos, which was a dominant company back in the Web 1.0 era. For the past 17 years, he has been a Venture Capitalist at Highland Capital Partners. His track record as a VC speaks for itself, having led investments at several successful companies that resulted in exits like nuTonomy, Bullhorn, Quattro Wireless, Turbine, and several others. In fact, just last week, one of his investments, Handy, announced its acquisition by ANGI Homeservices (the owners of Angie's List & HomeAdvisor). His current portfolio includes Lovepop, SessionM, Harry's, Freshly and others. In this episode of our podcast, we cover: -The full background story of Lycos, from its early days to ultimately becoming the most visited internet destination in the world back in 1999 -Setting a record as the fastest company to ever go public in the history of the NASDAQ -How he evaluates investment opportunities, and the specific criteria behind those decisions -The difference between products that are vitamins versus pain-killers -Plus, a lot more! Lastly, if you like the show, please remember to subscribe to and review us on iTunes, or your podcast player of choice!

1. THE Customer Data Platform (CDP) STORM There has been unusual action around CDP in recent weeks. From ARM buying Treasure Data to Salesforce investing in Datorama and SessionM, Bridg, Swrve, Canopy, and Simon Data etc… David tells us whether this action in the CDP space means the technology is soon going to be pretty mainstream and in what form; as well as comments on the trend of ‘combination-style’ CDPs. David also tells us what the difference between CDP and identity resolution is; and updates us on his legendary CDP World Tour! Fun Fact: in Asia, marketers tend to use CRM and MA interchangeably (David tells us more!) Refer these recent headlines: ARM buys Treasure Data Recently Salesforce bought Datorama And invested in SessionM Bridg launches its new CDP-cum-CRM enabler for restaurant and retail industry Swrve’s CDP-esque advanced event triggers 2. THE MAGIC OF THE QUADRANT SEASON! The Gartner Magic Quadrants 2018 are out, and our inboxes are flooded with press releases of their brands being featured on some or the other category on the Magic Quadrant. Anand shares his insight on how marketers should really approach vendor selection; how to make the best use of evaluation tools to help make the right choice; and not missing the trees for the woods when investing in technology. Fun Fact: Aside from inventing CDP as a category, David also once invented one of the earlier ‘evaluation tools’ for martech called VEST (unfortunately it’s no longer available online but if you’re interested to know more, connect with David!) 3. Quick Comments: We also had quick comments on these other news stories that caught our eye: Cision acquires ShareIQ visual recognition technology Bidalgo uses AI to guide Ad Creative 4. Plus: Facebook makes it to our Hail and Fail commentary! Enjoy and see you next week! Tweet your observations, comments and suggestions; and tag us! David Raab: @draab Anand Thaker: @anandthaker Amit Varshneya: @amit_varshneya Chitra Iyer: @MoreMarInTech Follow us on Spotify or leave us a review on iTunes. Have a great week. Thank you.! podcasts.apple.com/us/podcast/talk…st/id1373600978 www.martechadvisor.com/multimedia/podcasts/ podcasters.spotify.com/podcast/4Cmet…etiZ/overview

Talking Stack Podcast: our big news! 1. ZIFF DAVIS ACQUIRES REVENU8 Amit shares the news of Ziff Davis’ acquisition of Revenu8: MarTech Advisor, HR Technologist and ReadITQuik are now all a part of one of the world’s largest B2B media organizations. And we couldn’t be prouder of the long way we have come in such a short time. 2. MARKETO-BOMBORA TEAM UP Amit and Anand give us the background on what exactly Bombora does and how marketers can use it, and then they go over the Marketo - Bombora deal and talk about the possible impact of unifying intent data with personalization and ABM and what will such a service would mean to B2B marketers who are trying our or executing ABM. 3. What’s the deal with Salesforce and CDPs? David couldn’t join us this time as he’s traveling but we are quoting him from his weekly newsletter “Personalization engine (and CDP) SessionM announced $23.8 million in new funding, with Salesforce Ventures as a lead investor. Coming on the heels of Salesforce’s Datorama acquisition last week, it suggests somebody at Salesforce has a new interest in customer data integration. You may also recall that SessionM expanded its own Salesforce integrations last week. Total funding is now $97.3 million.” Amit and Anand take that analysis further and get into the details of why Salesforce could be so interested in CDPs and what it would mean to all the thousands of businesses who are on Salesforce today. HAIL and FAIL of the week HAIL: See why Anand thinks the new data portability project between Google, Facebook, Microsoft and Twitter is a hail! FAIL: Anand’s (or anyone who lives at his address) got mail.

SessionM is a customer data and engagement platform that handles complex, large-scale personal data sets for some of the largest organizations around the globe – including enterprise brands like Nike, L’Oreal, Kimberly Clark, Coca Cola, TGI Fridays and others. Taking advantage of the fact that the SessionM platform unifies customer profiles into a single record, this new feature set will enable client representatives to quickly and simply service GDPR-related requests, including those to opt-out of profiling, “forget”, modify or export all personal data. Beyond GDPR, SessionM is deeply experienced with helping brands create engaging customer experiences that cultivate brand loyalty. Patrick Reynolds is CMO of SessionM and dives into the state of customer data platforms (CDPs), how the rise of AI doesn’t mean the fall of marketing jobs as well as what these platforms what they mean for brands and for consumers alike.     

What does the future of brand loyalty look like? Shep Hyken sits down with Patrick Reynolds, Chief Marketing Officer for SessionM (https://www.sessionm.com/), to discuss how technology is transforming traditional customer loyalty programs into a dynamic and personalized customer experience. Top Takeaways: - In the past, it was enough for loyalty programs to offer a “punch card” with a buy-nine-get-one-free approach. Now, the quid pro quo is that in exchange for personal data, the customer receives experiences they might not otherwise. You can't get keyless hotel entry or automated coffee pickups if you aren't willing to share your “data,” which many times is just basic information such as an email or phone number. - If you are part of the Nike loyalty program, you won’t get a discount coupon, you get access to content and materials that others don't. That's what makes brands so “sticky” and so compelling for so many years. With Nike, if you buy a pair of tennis sneakers, you may receive content that shows how Roger Federer works out on the off season to achieve greatness, which fuses product and content into an experience that you can only get through their loyalty program. It makes customers feel like they’re getting a peek under the tent that they can't get any other way and makes for extremely compelling content. Another example is the ability to purchase new sneakers in advance of anyone else. - You're looking to drive incremental behavior, transforming a single purchase into a second and third purchase. If you’re coming into my coffeehouse every day, why would I you a free coffee every other Friday? Don’t give a discount to someone who would otherwise pay full price. Instead, give an offer that rewards that customer for coming in later in the same day when they don't normally go. - The future of brand loyalty is going to look like everybody interacting with the same brand, but very differently based off their ambitions, purchase behavior, how they want to interact, and so on. It’s like how there is one Netflix, but we all have our own personalized Netflix. - Any loyalty program is a defining opportunity for a business to demonstrate its loyalty to its customers by delivering amazing experiences, not the other way around. About: Patrick Reynolds is Chief Marketing Officer at SessionM, and has over two decades of experience in various businesses, media, and creative leadership positions at multiple top-tier advertising agencies. Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices