Podcasts about Decathlon

Das Bild von Decathlon als Sportdiscounter hält sich hartnäckig. Dabei zeigt ein Blick hinter die Kulissen, wo abseits günstiger Preise die Stärken der Brand stecken – ein tiefes Verständnis für die Bedürfnisse der Kund:innen und wettbewerbsfähige Produkte aus hauseigener Entwicklung. Wir sprechen mit Patrick Müller, Chief Digital Officer & Chief Marketing Officer von Decathlon Deutschland, über die Entwicklung einer Brand mit 40-jähriger Geschichte: Riesige Flagship-Stores zum Ausprobieren des Equipments, Laufschuhe mit Verschleißsensoren und Hochleistungssportler:innen, die im Wettkampf auf Eigenmarken wie Caperlan und Kiprun vertrauen. Was muss passieren, damit es bei Decathlon irgendwann nicht mehr heißt: „Wow, das hätte ich nicht gedacht“? Das erfährst du in der neuen Episode!MEHR ZU PATRICKLinkedInDecathlonIN DER FOLGE ERWÄHNTVan RyselKiprunQuechuaSimondCaperlanArda SaatçiBlandine L'HirondelUTMBTIMECODES(00:00) Intro(01:02) Wofür steht Decathlon?(04:55) Das Sport-Ökosystem(08:20) Brand Love(11:40) 45€ vs. 14,95€(15:13) Snobby Community(17:20) Marktplatz(22:18) IKEA des Sports(25:40) Marktanteil(30:14) Wie soll sich Decathlon anfühlen?(32:32) Social Media(36:28) Viele Markenwelten(39:35) Daten, Daten, Daten(44:30) StoresMEHR ÜBER UNS⁠Website⁠⁠Instagram⁠⁠⁠⁠LinkedIn⁠⁠Impressum⁠

je reçois Thibault, cofondateur d'Act Running, la marque française de running lancée par l'équipe derrière Monsieur Moustache, aujourd'hui Odaje.Après plus de 10 ans dans la mode et la chaussure, ils décident de repartir de zéro avec une ambition : créer une marque de running qui combine performance, style, prix accessible et écoresponsabilité.On revient sur les coulisses du lancement d'Act : développement des premiers produits, choix du positionnement, influence, Meta Ads, levée de fonds, lancement de la gamme femme et surtout leur arrivée sur le marché ultra-concurrentiel de la chaussure de running.Thibault raconte aussi comment ils ont développé et testé leur première chaussure, pourquoi ils refusent les codes promo, comment ils travaillent avec les créateurs et les Run Clubs, et leur stratégie pour installer Act dans la rue, chez les runners et demain chez les revendeurs spécialisés.Un épisode ultra concret sur la construction d'une marque consumer, le running et les choix marketing derrière une marque qui semble déjà installée alors qu'elle n'a qu'un an et demi.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

My co-host Ken Suzan and I are welcoming you to episode 179 of our podcast IP Fridays! Today's Interview guest is Peter Berg. If you don't know Peter, he is the Chief IP Counsel at Infineon Technologies and is also serving as the VPP president. We talk about the industry association of in-house practitioners VPP, politics, patent strategy at Infineon, litigation ready patents, NPEs, acquisitions, the German emloyees invention act and many more things. So stay with us for this very interesting interview. Before we jump into this interview, I have news for you! The USPTO has issued its first AI-related disciplinary action, published on August 27, 2026 in In re Brian E. Mitchell (Proceeding No. D2026-16) before the Office of Enrollment and Discipline. The underlying settlement was signed by the attorney on July 20, 2026 and by the OED Director on July 21, 2026, with final approval given on July 27, 2026 by Tricia Choe on behalf of USPTO Director John A. Squires. The action resulted in a public reprimand against California patent attorney Brian E. Mitchell after a generative AI tool produced a claim comparison chart containing fabricated citations to the patent’s internal file history. The case underscores that AI-generated hallucinations must be verified by a human before filing. InterDigital has escalated its patent dispute with Disney across three fronts within a month. On August 25, 2026, InterDigital filed two new actions at the Unified Patent Court: a preliminary injunction request at the Mannheim Local Division (UPC_CFI_3044/2026) and a main infringement action at the Düsseldorf Local Division (UPC_CFI_3043/2026), covering Germany, France and the Netherlands. Both target Disney+ Premium’s switch to the VP9 video codec, which InterDigital says still infringes patent EP 2 465 265, a patent the Mannheim division had already found valid and infringed in an earlier ruling that also branded Disney an unwilling licensee; the Düsseldorf action adds a second patent, EP 2 605 473, covering the Up Next continue-watching feature. On September 2, 2026, the Düsseldorf Local Division granted InterDigital an injunction against Disney covering Germany and the Netherlands over a separate patent protecting seamless playback continuation when switching between devices, upholding the patent’s validity in the same ruling. It was InterDigital’s third UPC injunction against Disney. Then, on September 15, 2026, InterDigital filed a damages claim for EUR 101.7 million against Disney at the Munich Regional Court I (case no. 7 O 8870/26), based on a November 2025 finding that Disney+ infringes InterDigital’s HDR video patent EP 2 132 923; the claim also covers viewers in 19 European countries served through a Frankfurt-based server location. For companies relying on codec or connectivity technology, the dispute is a reminder that switching to a different standard does not automatically avoid infringement if the asserted patent is drafted broadly enough. The EPO’s Enlarged Board of Appeal ruled on September 3, 2026 in G 1/25 that a patent description only needs to be amended to match amended claims if a discrepancy between the two causes a requirement of the EPC, such as clarity, novelty or inventive step, not to be met. The EPO’s Board of Appeal 3.3.08 fully revoked Moderna’s key mRNA patent EP 3 590 949 following a two-day hearing that concluded in mid-September 2026, on the grounds that the claimed subject matter extended beyond the original application. The revocation removes the basis for Moderna’s earlier wins against BioNTech and Pfizer in Düsseldorf and London. On September 15, 2026, US sportswear maker New Balance filed a trademark suit against Decathlon’s US units, Decathlon America LLC and Decathlon USA LLC, in the US District Court for the District of Massachusetts (case no. 1:26-cv-14235). New Balance argues that the K logo on its Kiprun running shoe line, when mirrored, reads unmistakably as an N and imitates the N mark it has used for roughly 50 years, claiming post-sale confusion. On September 8, 2026, the Court of Justice of the EU ruled in Case C-298/23, Inter IKEA Systems v Vrijheidsfonds, on a referral from the Brussels Enterprise Court, that the owner of a well-known trademark can prohibit its use by a political party unless the party sets out the specific reasons why its freedom of expression outweighs the trademark owner’s interests. The case arose from the Vlaams Belang party’s 2022 campaign promoting a migration plan styled as IKEA assembly instructions. And now for the interview with Peter Berg! In this episode of IP Fridays I talk with Peter Berg. He is Chief IP Counsel at Infineon Technologies and President of VPP, the German association for in house IP professionals, since May 2025. Berg is an electrical engineer by training and leads a team at Infineon that manages a portfolio of more than 12,000 patent families, while the company simultaneously enforces its rights offensively in Germany, the US and China. That combination of hands on portfolio work and association leadership makes him one of the rare guests who can speak to both the operational detail of one of Europe’s largest patent portfolios and the political side of Germany’s IP landscape. The guest: Peter Berg and the VPP Peter Berg is an electrical engineer who became Chief IP Counsel at Infineon Technologies and, since May 2025, President of the VPP, the association representing in house patent professionals in Germany. His team manages a portfolio of more than 12,000 patent families while running an offensive enforcement program across Germany, the US and China. That mix of operational and political experience is exactly why I wanted him on the podcast. Germany’s national IP strategy: more than a promise on paper I asked Berg what has become of the national IP strategy promised in Germany’s coalition agreement, and what happens if it does not materialize during this legislative term. His answer was clear. The question is no longer whether the strategy will arrive, only how comprehensive it turns out to be. If it falls short of what industry needs, the profession will simply push for adjustments afterward. Berg names three levels that need attention. First, society as a whole, from kindergarten to retirement, needs to understand that intellectual property underpins our prosperity rather than being a line item in the accounts. Second, academia and professional education. Third, startups and the broader Mittelstand, where well funded structures are still missing. The German Patent and Trademark Office has an educational mandate but far too small a budget for it, and the regional patent information centers are underfunded as well. Berg makes a point that is easy to miss from outside Germany: the patent office reports to the Ministry of Justice rather than to an innovation focused ministry, even though its real purpose is to strengthen the economy. That three ministries, research, economy and justice, are now working on the strategy together strikes him as genuine progress. Litigation ready patents: how Infineon manages 12,000 patent families Infineon has roughly tripled its turnover since 2017 while keeping portfolio size largely stable. The answer, Berg says, is quality over quantity. Inventors pitch their ideas to a panel of senior technical experts and patent attorneys, and the process does not stop there. The draft itself is reviewed by multiple stakeholders, and once the notice of allowance arrives and the patent is granted, it goes through another review. The criteria stay consistent throughout: technology assessment, market size, detectability, circumventability and fit with Infineon’s own roadmap. Internal discipline alone does not make a patent litigation ready, though. That requires real experience with conflict, and most of that experience comes from the defensive side, where Infineon has plenty of practice finding weaknesses in patents asserted against it. Being on the offensive, Berg says, is a different level of learning entirely, whether in court or in licensing negotiations where the other side is not sure it would get a fair outcome if the case went to trial. In practice this also means systematic pruning. Internally Infineon calls the relevant phases US8 and US12, the years when annuity costs peak in the US portfolio, by far the most expensive part of the estate. Berg says his team knows every one of the more than 12,000 patent families in detail, and offensive enforcement is focused on the markets that matter most for electronic products: Germany, the US and China. An injunction at a trade show: national courts versus the UPC One concrete trigger for this conversation was an ex parte preliminary injunction Infineon obtained at a German trade show, without the defendant having filed a protective letter in advance. For Berg, enforcement at trade fairs is nothing new, it has been part of the playbook for years, now extended to venues outside Europe that Western companies have used less often in the past. His view on the UPC is nuanced. He credits the court with a strong start, good management and judges selected for quality rather than politics, and praises the body of case law it has built in a little over three years. On the other hand, some member states are still missing, a comprehensive body of case law takes time to develop, and costs do not fit every business case, especially where achievable damages barely justify the expense. Infineon in any case validates most European patents in only a handful of countries rather than dozens, so the practical difference between national and UPC enforcement is smaller than it might seem. For smaller cases the option to opt out and litigate nationally alongside UPC rights remains important, even though systematically double patenting is not something Infineon pursues for cost reasons. Four systems at once: coordinating cross border enforcement Infineon’s legal and patent departments have grown together over 25 years into a fully integrated international organization, with teams in Europe, North America and several Asian countries that, by Berg’s account, communicate on close to a weekly basis. Add to that a strong network of outside counsel. The commitment to management is not to shy away from any jurisdiction where the need arises. Berg is careful that patent attorneys do not spend their entire careers doing only litigation or only prosecution. Attorneys who rotate into a litigation team bring that experience back into their regular business support afterward, and that cycle in turn improves the quality of new filings. Litigation has become part of daily business, but never something a team slides into unprepared. Going on the offensive against a competitor requires planning several steps ahead. IP due diligence in practice: the Marvell Brightlane deal I found Berg’s answer on the Marvell Brightlane acquisition, Infineon’s 2.5 billion dollar deal for Marvell’s automotive Ethernet business that closed in August 2025, particularly revealing. In the semiconductor industry, he explains, IP is rarely primarily the patent portfolio. What matters more are frozen technologies and so called IP blocks, reusable design blocks that enable fast product development. Infineon almost never acquires a company because of its patents. Being a large, established player, its own portfolio is usually broad enough to secure a new technical area against incumbent competitors. The real work starts after signing. It means listening without being pushy, understanding the new colleagues’ processes and tools before deciding how to integrate the portfolio. Since none of Marvell’s IP staff joined Infineon in this deal, the team had to build up portfolio expertise using the acquired engineers and set up an operational patent committee, then plan which areas of the portfolio were already strong and where investment was still needed. The faster that integration decision gets made, Berg says, the better, because product development can never be allowed to stall because of an acquisition. The Cypress lesson: NPE exposure from legacy portfolios One risk many companies underestimate in acquisitions is patents an acquired business sold to a non practicing entity, or NPE, before the deal closed. That happened with Cypress Semiconductor in 2016, after its merger with Spansion left it with an oversized portfolio it did not need. Cypress sold around 2,000 patents to the NPE organization IP Value, and only a few years later Infineon acquired Cypress. Because the sale included a retained license for Cypress’s own business, Berg sees no exposure for Infineon from those specific patents today. The broader issue of NPE enforcement, though, remains real. Realistically there are many dozens of new cases a month, often directed at customers or the wider ecosystem rather than at chipmakers directly. Even when Infineon is not the target, it has to support its customers whenever its own technology is implicated. For the industry as a whole this consumes a great deal of resources without moving innovation forward, a point that comes up especially often at this time of year in Munich, when IP practitioners from around the world gather for meetings. Post quantum cryptography: patent density ahead of standardization In December 2024 Infineon became the first company to achieve a CC EAL6 certification in post quantum cryptography, one of the highest security certifications available. Berg describes two angles to the work. On one side, Infineon develops its own chipsets to enable quantum computing itself, already a real business rather than pure research. On the other side, customers across Infineon’s application fields need to be prepared for what he calls quantum day, the point at which powerful quantum computers become available, including to bad actors. Because that day may only be three to five years away, infrastructure needs to be built now so it can handle new cryptographic approaches. On standard essentiality he is measured rather than evasive. There are certainly patents in this field from Infineon and others, but security standards have historically leaned toward royalty free licensing rather than the large patent clusters seen in cellular communication from 2G through 5G. Whether that pattern repeats for post quantum cryptography, he cannot say, but Infineon is preparing for either outcome. Germany’s Employee Invention Act: opportunity or burden Asked whether Germany’s Employee Invention Act is an opportunity or a burden for the country’s innovation ecosystem, Berg does not hold back. With more than 30 years of experience, he estimates that 99 percent of all inventions are simply the regular work product of engineers in R&D, requiring no extra incentive at all. In countries without an equivalent law, employees are demonstrably just as innovative and just as willing to share their inventions with the company. His core objection is that invention does not equal innovation. Procurement, production, quality management and many other functions all contribute to a product’s success, not just the named inventors. That the inventor alone receives extra compensation while everyone else does not strikes Berg as unfair, especially since Infineon already rewards its top engineers appropriately regardless of statutory requirements. He calls the law a bureaucratic nightmare that should be abolished or at least radically simplified. Smaller organizations, he notes, often just ignore it or implement it badly, and every company Infineon has acquired with German operations has come with its own legacy mess to clean up. Artificial intelligence in day to day patent work at Infineon On AI, Berg describes three layers. The first is established tools: patent search, translation between the team’s main working languages, and, for about two years now, drafting replies to office actions. As with any tool, the benefit only shows up with repeated use at real volume, which is why Infineon works deliberately with outside counsel to broaden adoption across the team. The second layer is ongoing testing of new tools, limited mainly by the time available to evaluate them. The third is everyday office use. Since spring 2025, everyone from paralegals to attorneys has been able to use AI tools broadly within a secure environment. The bar stays the same throughout: if AI output is not at least as good as an attorney’s prior work, it is not worth using, or the cleanup afterward eats up any time saved. Where it does work, responses to standardization proposals, for instance, can be produced far faster. One question Berg expects to face next year, without yet having an answer: how should efficiency gains be split between the company and outside counsel once both sides benefit from AI? Three messages for the IP community I closed by asking Berg for the most important messages he would want to give our listeners, mostly IP professionals in companies and law firms. His first message: think about IP strategy from the end, starting with what needs to be asserted against whom and for what purpose in ten or twenty years, rather than letting today’s deadlines dictate everything. Only that kind of multi year plan, combined with a sound cost benefit ratio, produces genuinely litigation ready patents. His second message is again about artificial intelligence: anyone who has not started training with it yet risks missing the wave, and this is not a skill built overnight. His third message is aimed at anyone not yet connected to peers in the profession: use the associations and networks that already exist to build that exchange, a thought that ties neatly back to the VPP, where our conversation began. And here is the full transcript: Peter Berg: Hi, I’m Peter Berg, Chief IP Counsel at Infineon Technologies and President of VPP, the Association of In-house Patent Practitioners in Germany. And you are listening to IP Fridays. Rolf Claessen: Today’s interview guest is Peter Berg. If you don’t know Peter, he is an electrical engineer by training and is the Chief IP Counsel at Infineon Technologies and also serving as the VPP president. Thank you very much for being on IP Fridays. Peter Berg: My pleasure. Rolf Claessen: So first I want to talk about VPP. You succeeded Beat Weibel from Siemens as VPP president in May 2024 and have publicly called for Germany to finally deliver on the coalition agreement promise of the national IP strategy. So politics, what are the two or three most concrete things that strategy must contain? What happens if it doesn’t get done in this legislative period? Peter Berg: First of all, I think I need to correct you. It was May 2025, so not that long as a standing president. But if you mention national IP strategy, national means here for Germany. I think the question isn’t anymore whether or what happens if we don’t get that strategy. I think that is now on its way. The question is rather how good and comprehensive the national IP strategy will be, and if it’s just not enough from an industry perspective, I would say then we adjust afterwards. Of course, there is a big paper out from the BDI, the German Industry Association, published in 2024, and I need to focus on something which is really close to my heart. If you ask me the main content it should have, it is first of all better IP education, and I see there are kind of three levels. One is really society as such, so each and everybody from kindergarten to retirees, we need to acknowledge in the knowledge society that IP is central for our well-being. We have to respect the IP of others. We have to be proud to create IP, not just treat it as an entry in the accounts. Yeah, society at large. The second level is really academia and education in our professional environment. And finally, life is difficult for startups, people who want to create a new company, and small and medium-sized enterprises. There is good stuff out there. The German Patent and Trademark Office has a mandate to educate, but a very small budget to do so. In a federal country like Germany, there are local support systems, be it the chambers of commerce or the patent information centers. The structure is there, but it’s underfinanced, and Germany has to gear up on that one. So besides IP education, I believe solid national IP institutions are key. This is also a funding issue, be it headcount or technology. Think of the German Patent and Trademark Office, think of the courts, be it on the infringement side or the nullity side, so the Federal Patent Court. We need to back up nationally the European institutions, since we believe not every case is worth taking to the UPC, so for smaller cases we need a good national system as a backup. And government needs to have that in mind and not rely too much on European institutions alone. Finally, facilitate the IP transfer from universities and research institutions into industry. Right now it’s all about startups, et cetera, but that kind of IP transfer starts first of all with people leaving university, leaving those research institutions and joining industry, be it as staff or through research contracts. And finally, of course, startups are the area where Germany needs to catch up in particular. Perhaps I need to add for non-German listeners, there is a particularity in Germany in that the IP institutions, like the Patent and Trademark Office, report into the Ministry of Justice, although it’s an instrument for thriving innovation and building a solid economy. So it’s right now a totally new thing for this country that three ministries, research, economy and justice, are working together on this national IP strategy, with only recently some good progress. Rolf Claessen: You’ve said publicly that Infineon’s primary focus is patents that provide clear competitive advantages, and that for you it’s about litigation-ready patents. That’s a very specific phrase. How do you define it operationally, and how has the pruning of your more than 12,000-family portfolio changed in the last two years? Peter Berg: Yeah, I think that’s a process which lasted much more than two years, and it’s never over. This is work in progress. Thinking back to 2017, I joined Infineon, and the company has developed very nicely since. I think we roughly tripled turnover but kept the portfolio size roughly stable, despite acquisitions, despite that growth, also in R&D, et cetera. We’ve even been able to shrink costs since then, and I believe we’ve achieved our strategic goals, now with a good, or let’s say not yet good enough, cost-benefit ratio. And the answer to that equation is quality. Now, we as patent practitioners might call it differently, but at the end it comes down to the fact that, most likely for all companies and for practitioners who support companies in private practice, you need a collaboration platform. That means for Infineon, the inventors are key. They are involved in decision-making, so they pitch their invention to senior technical experts, my team members, and patent attorneys, and the quality of that expert panel makes a big difference. Then come repetitive reviews, not just once the decision to file is taken, but the draft itself is also reviewed by multiple stakeholders. Then we get the notice of allowance, the patent is granted, another review, and later on we try to apply consistent criteria: what’s the technology assessment, what’s the market size, is it detectable, is it easy to circumvent, et cetera, and does it fit with our own roadmap. And of course it would be nice if you could easily compare it with a competitor’s roadmap, or take the time to speculate on certain market changes which might be disruptive. And I believe if you apply that consistently over a sufficiently long period, you get patents you could call litigation-grade or litigation-ready. What is then missing, though, is real experience with conflicts against competitors and how the courts look at that. So the truth comes out once you go to court. On the defensive side, of course, we have tons of experience trying to find weaknesses in patents being asserted against Infineon, et cetera. But I think it’s another level of learning to be on the offensive, and that might play out in court, but it might also play out in licensing negotiations, where the other side is sufficiently unsure whether they would get an outcome they believe would be fair if they went to court with those patents. You asked me about the pruning of all this. So what is our approach there? There is a kind of forced pruning rate which we believe is necessary, to make it mandatory for everybody to identify the weakest patents in the respective portfolios. We focus on the years where costs are highest, what we internally call US8 and US12, since a big chunk of money needs to be spent on annuity payments for the US portfolio, which is the dominant one, and for the rest of the world it’s rather towards the end of the patents’ lifecycle. Now, having a good team, people who really like the technology and stay in charge for a long time, I could proudly say that my team knows every one of those 12,000 patent families well, and not just on the German or the US side, but really focuses on the jurisdictions with the biggest markets for electronic products. And there we see offensive litigation as a good choice, and that is Germany, the US and China. Rolf Claessen: Yes, talking about patent quality is really a hot topic right now, especially in industry and at the EPO, I guess, but that’s a topic for a different hour, probably. But talking about litigation-ready patents, you recently obtained possibly the first ex parte preliminary injunction at a German trade show in recent history, without a protective writ having been filed by the defendant. What does that show about your view on German national courts versus the UPC for this kind of enforcement? Peter Berg: I mean, first of all, litigation is not an end in itself, and in the markets a semiconductor company like Infineon operates in, a product might implement potentially hundreds or thousands of patents. So litigation itself doesn’t resolve all of that, but it has its place in our strategy execution. You’ll understand that I can’t get into specifics of any of the litigations you hinted at. But enforcement of trademarks, and I think you mentioned a patent case, trademarks and patents at trade fairs has been part of our activities for years, and sometimes you can catch somebody by surprise. It’s all about good preparation. But what I believe is more important is that we also prepare for venues so far less used by Western companies, be it China, et cetera. So being litigation-ready means looking into different venues. The UPC is certainly one of them, but there’s more beyond that. Enforcement for us is not only a German or European measure. I personally believe national courts and the UPC will both have a role to play in the future. There are pros and cons to each, which need to be evaluated case by case. I need to congratulate the UPC, which had a great start, good management, good communication about what they do, and a selection of judges based on quality, not politics. In a little more than three years, they’ve built up a pretty good body of case law. On the downside, some countries are still missing, building a really comprehensive body of case law will take time, and the cost side is still a concern, meaning that not every kind of business case reaches damages high enough to justify it, and there’s a certain risk that the case won’t be decided quickly by the court. In such situations, it might not make sense to go to the UPC. We have, I guess, quite a few companies in the electronics or mechanical engineering field where we don’t validate European patents in dozens of countries, maybe two, three, four, and over time it might be even fewer. So geographically, the difference between US, UPC and national enforcement isn’t that big. That’s why the alternative, and I mentioned this a bit at the beginning regarding the national IP strategy, needs to stay a good alternative. So the possibility to opt out and litigate nationally in lesser business cases remains, from my perspective, important, and we continue to use that as well. Rolf Claessen: Yes, and also the hurdle for double patenting has been lowered a little, so you can still have national patent rights in parallel with UPC patent rights. That’s also an advantage, probably. Peter Berg: Yeah, I think that was almost an invitation to say, you know, if you’re not sure whether the unitary patent is your choice, you can do both in parallel. True. But again, all we need to do is achieve our goals with a good cost-benefit ratio, so systematically double patenting is not really the way forward for us. Rolf Claessen: Right. Yeah, that was a very interesting insight about German national courts versus the UPC. But in fact you’re also litigating across borders, in many different countries, for example the US, Europe, Germany, and other countries, in China maybe. So what does coordinating enforcement across all these different systems simultaneously actually look like from the inside, and was it always the plan to have such complex litigation and enforcement systems, or did it evolve? What’s your take on this? Peter Berg: Yeah, at Infineon, our legal and patent departments, as we call them, have grown together over the last 25 years, roughly the age of our company, into an organization that doesn’t just have broad general legal or semiconductor application market expertise, for us that’s automotive, consumer goods, industrial and IoT, but is an organization that’s been tested by hundreds of assertions against us and our customers, and by negotiations with operating companies and NPEs. So that comes with experience. If I look now at our organization, not just my own team but legal in general, we have patent and legal teams in all the hotspots, and that’s grown in the last couple of years too. It’s Europe, of course North America, and various countries in Asia, and it’s a fully integrated international organization. We know each other and communicate, it feels like, on at least a weekly basis. Not to forget a good network of outside counsel to execute enforcement wherever strategic needs require it. That’s kind of our promise to management: we don’t shy away from any jurisdiction, if the need is there we can act and set up a team. Perhaps we’ve learned more on the defensive side, which we can now translate into offensive action. And I guess you’re somehow relating your question to a specific litigation against a Chinese competitor, and that’s not a litigation you kind of slide into. You need to plan a few steps ahead. Litigation has become part of our daily life, and the key moment is always, once it’s decided that this is going to happen, to set up a team for the new litigation. It starts to feel like a routine operation. The staffing depends of course on the technical area of the enforcement, the jurisdiction, and the workload of existing attorneys. And the good thing is that once we rotate patent attorneys into a litigation team, it’s great experience for them, that leads to expertise, and since we try not to over-specialize, so that people don’t only do litigation or only do prosecution, that experience from litigation is a great asset when they go back to supporting a certain business unit doing prosecution work. And coming back to your first question, that personal experience also helps in creating litigation-ready patents over time. Rolf Claessen: Yes, you’ve also acquired a couple of companies, and I have a question about a certain deal, especially the Marvell Brightlane acquisition and the IP due diligence. This $2.5 billion Brightlane deal closed in August 2025 and presumably transferred a substantial patent portfolio in the automotive, let’s say networking, technology field. How much of that big deal is really about buying IP, and how does a deal like that change your daily work in your IP function the day after closing? So once you’d signed the deal, did your daily life change? Peter Berg: It depends on the size of the deal. A couple of questions in there. Let me start with IP in the semiconductor industry, my industry, and that’s more than patents, trademarks and design rights. Speaking to practitioners and R&D colleagues, IP for them is rather frozen technologies and what we call IP blocks, design blocks which enable fast product designs that you can reuse. And if I take that as a basis, although each acquisition is different, IP plays a very big role because it should enable us to bring new products to market quickly, et cetera. Seldom does Infineon acquire a business because of its patent portfolio. Being a large, established player, our existing patent portfolio should be good enough to move into whatever technical area is of interest, and to make sure incumbent competitors couldn’t easily attack us when entering that field. Now, you mentioned the Marvell acquisition. We call it rather the Marvell automotive Ethernet acquisition. From Marvell’s perspective it was a smaller part of their business, which they sold to Infineon about a year ago. How should I say it, you get the assets but you get relatively little IP. So it’s more that you try to familiarize yourself with the assets and how they fit our business case, et cetera. Of course there is due diligence to get an idea and to make sure that everything that should belong to the business is transparent, but the more important part comes after the acquisition. Once the business is owned by Infineon, all the other functions handle their own areas of responsibility. For us, when it comes to IP rights, it’s about reaching out to the new colleagues, helping them for the first couple of days, but also leaving them alone, because there are so many changes they have to go through, and not being overly pushy. Understanding their current processes and tools, and their view of their own portfolio, is important at that point. So you hold back a little and see what they do and why they do it, sometimes you can learn from their best practices. But there comes a moment when we need to finally decide how to integrate the portfolio, and which of our processes and tools they have to adopt, and the faster you make that decision, the better. Since in the case of Marvell none of the IP staff joined us, the task was to build up a portfolio using the expertise of the senior engineers, get a good operational patent committee running, and develop a plan for which areas of the portfolio are good enough and which need to grow, in line with the growth of the business. It’s now more than a year ago, but that was an interesting time, and I doubt many people listening are aware of it, but a big thank you to everybody involved back in 2025. Rolf Claessen: From your answer I get that your job involved a lot of listening, basically, to the needs of the teams that joined your company, right? Peter Berg: At least as much talking as listening. Of course they want to know as well how we do things and what’s expected of them. So first of all it’s about reaching those people and making sure, and this is also a concern, that if everything changes for them, then perhaps the patenting process isn’t the most important thing. Product development is key, and making sure there’s no interruption so they can keep their timelines, et cetera. So being very mindful of that setting. But you’re right, it’s not just about telling them, it’s about listening to them and finding the right moment to switch. Rolf Claessen: Right, I have a very different question now, about NPEs, non-practicing entities, and exposure. I think some NPEs acquired patent families that trace back to Cypress, just before you bought it, or around the time of your acquisition. Are these patents, held by these NPEs, now a problem for Infineon? Peter Berg: That would be it, right? Actually, no, let me give some context first. Companies in distress, or with an overly large patent portfolio for their business, sometimes sell patents at a certain point in their history. Regarding Cypress Semiconductor, that happened around 2016, after they merged with a company called Spansion and ended up with a large combined portfolio they didn’t need. At that point Cypress teamed up with an NPE organization called IP Value and sold them around 2,000 patents, that’s public knowledge, and only a few years later Infineon acquired Cypress. So that was done by Cypress before it became an Infineon company. But good practice is, if you sell a patent, you retain a license for your own business, so in that sense I don’t feel any exposure from those patents. But of course this touches on the general topic of exposure to NPE enforcement, which is a concern in the electronics industry. Realistically, hundreds is perhaps too much, but many dozens of new cases a month, often against our customers or the wider ecosystem. But since it involves technology implemented in our products, even if the enforcement doesn’t target semiconductor players directly, we need to support our customers, and that is a kind of a load we need to help carry. But these are typically patents that somebody else sold to an NPE. You were also asking whether acquiring businesses brings new opportunities as well as new risk. I think that’s natural, and we shouldn’t shy away from that kind of risk. If we, like any other company, go for the big, high-margin, fast-growing businesses, the stakes are high in those areas, and you can’t complain if these also turn out to be litigious marketplaces, because many people want to be there. Around this time of year, since it’s Oktoberfest season here in Munich, many IP practitioners from around the world gather for meetings and share their view on the world. Everybody talks about AI, and NPEs try to acquire whatever patents are on the market that could be the basis of stronger or weaker infringement actions against that part of the industry. From an industry perspective, this consumes a lot of resources and doesn’t really help accelerate innovation in our space. Rolf Claessen: Good that you have a solution for the patent families that were acquired before you acquired Cypress. And now, turning to a very different topic, cryptography. You’re also working on quantum cryptography and post-quantum cryptography, a difficult word, and you, Infineon, were the first to obtain a certification, a really high certification in post-quantum cryptography, the so-called CC EAL6 certification, a very high certification in cryptography for our listeners, in December 2024. Now this field of technology is heading towards standardization. How patent-dense is Infineon’s patent stack in this field, and how are you thinking about the potential standard-essentiality of this new post-quantum cryptography technology, where maybe the American standards from the NIST institute become the infrastructure, or the standard? Peter Berg: It’s a big field with different components. We take the quantum challenge seriously at Infineon, but there are two elements to it. You spoke more about cryptography, but for us, as a semiconductor player, on one hand we want to enable quantum computing with our own chipsets, and we support two different technology streams there, it’s not just development, it’s already a real business. On the other hand, we need to educate and enable customers in the application fields we serve to prepare for that quantum day, the day quantum computing becomes available, and not only to the good guys. You need to think about this now, because it might be just three, four, five years away, you don’t know for sure. It means investing in infrastructure able to handle post-quantum cryptography and security in communications, because you need certain computing power and different ways of handling cryptography algorithms compared to today. Today’s approaches won’t be enough, you need better ones, and you mentioned one at the beginning, which Infineon has proposed. That’s not easy. If you invest in a core today, you’re investing in something like a power station, which stays connected to the internet for a long time, so you need infrastructure robust enough to handle post-quantum cryptography. Regarding the patent stack question, yes, certainly there are several patents in this field owned by Infineon, but also by others. In general, I believe, both in semiconductors and in security more broadly, this tends toward royalty-free licensing, and standard setting has in the past been marked by the avoidance of the big patent clusters we saw building up in cellular communication, from 2G through 5G. I don’t see that happening in the post-quantum cryptography field, but who knows, so we prepare for whatever scenario comes. Rolf Claessen: Let’s see if the Infineon patents end up in a big pool or something later on, and you get all these license fees. Peter Berg: I wouldn’t mind, yeah. Rolf Claessen: Let’s see. Right, now turning to another topic, maybe, for example US colleagues ask me a lot about the German employee invention law. It’s very different from other countries, especially the US. Do you see the German employee invention law rather as an opportunity or a burden for Germany’s innovation ecosystem? Peter Berg: As IP professionals in larger corporations in Germany, we’re so used to that law that we hardly challenge its usefulness. To your question, though, with more than 30 years of experience, I’d say that 99% of all inventions are made by engineers in R&D as part of their regular job, nothing extra on top, so they don’t need an extra motivation for it. And we see it in other countries too, where that kind of law doesn’t exist, and people are just as innovative and just as ready to share their inventions with us as an IP organization, with or without the law. So it doesn’t seem to fulfill the role some see as a competitive edge for Germany, and because of that inventor law, people just end up being more cautious, or more descriptive, about their work results. There are more reasons why I believe this is obsolete. Invention does not equal innovation. There are many other colleagues in a company, in procurement, production, quality management, et cetera, and all of them contribute to a product becoming a bestseller. It’s not a single person, and it’s not just one team’s result, and somehow it doesn’t feel fair that the inventor gets an additional bonus and the others don’t. In any case we’d give our top engineers a premium anyway, and we reward inventors in all other countries, with the law or without it, without any worldwide mandate for that kind of remuneration. So from a corporate perspective we don’t need a law to help us work out the benefits and share them with our top inventors. The law is a bureaucratic nightmare. It needs to be abandoned, or at least radically simplified. In smaller organizations, I guess it’s often just ignored or badly implemented. Believe me, every company we’ve acquired with operations in Germany has left us a bit of a heritage to clean up. Rolf Claessen: Yeah, I understand. Now for a different topic, AI, the use of AI. We as patent attorneys talk about this a lot, it’s a big topic, how to use AI, whether to use AI, and how to use AI in law firms. But can you tell us about the use of AI in the operations of your team? Peter Berg: Recently we discussed this and agreed on kind of three layers to it. First, good use of established AI tools. AI, in that sense, isn’t something that started three years ago with ChatGPT. It began with search, patent search, then translation, at least between the major languages like German and English, which most of my team masters, and then, I’d say about two years ago, drafting and replies to office actions. So there are established tools, and as with every tool, you need to use it repeatedly, at a certain volume, to really benefit from it. We try to work with the best of these established tools, driving wider adoption within the team and partnering with our law firms, since a substantial part of the legal work is done by our outside counsel. So this is a bit of a joint exercise. Second, there are constantly new tools coming up, which we try to test. There are many, so the time we have available to look into them is the limiting factor. I’d like to test more, because there might be a new frontrunner coming up that we should definitely try ourselves. But last, and certainly not least, we try to implement AI into everyday operations, into the office environment itself. The company made a good decision in spring to allow wide adoption of AI-specific tools in a secure environment, and that has opened up a lot of opportunities for everybody, paralegals and attorneys alike, and now it’s about fostering an open exchange on what’s possible and what’s not. And finally, since Infineon, like most corporations, doesn’t do everything in-house, there’s the question of what the benefits are that we can plan around, so that we get better quality. If the quality of the AI results isn’t as good as the attorney’s results before, then we shouldn’t use it, or we’d spend so much time cleaning it up afterwards that nobody could tell the difference. Second, we can now do things that weren’t possible before, because they were too tedious or took too long, or we get faster turnaround times, so we can respond more quickly to standardization proposals, what used to take many days we can now do in a few days, while still trusting the quality of the output. And only then comes what’s often discussed as efficiency gains, and the question that will probably be asked next year is how we split the pie: if both we and outside counsel benefit from using AI, what do we do with those benefits, how much stays with outside counsel, and how much should also benefit my budget? Rolf Claessen: But I clearly see the advantages of using AI, I’m using it myself, especially for cases like oppositions, where in earlier times you had to read through some 30 papers, patents and books, and now you can just ask the AI where you find a certain feature across those 30 documents. So it’s really useful in a lot of cases. Now my last question to you, and maybe the most important one, what do you think are the three most important messages you want to convey to our listeners, who are mostly IP professionals, both in-house and in law firms? Peter Berg: Do you want me to repeat things I said before, or can I think freely, in general? Free thinking, of course. Okay. Many of the things we spoke about now were about what to do next, and how to execute certain things, how to prepare. I believe that if you think about IP strategy, you think about it from the end: what do I need to assert, against whom, for what purpose, before building a portfolio of IP rights. So it’s not just about the deadlines you have today and tomorrow, which you somehow have to get through, but about taking a step back and thinking, what should this be good for in 10 or 20 years’ time. If you do that, it helps you get to litigation-grade patents and litigation readiness. We’re all busy, and there are so many things we need to do today and tomorrow, so it’s easily forgotten to look a little further down the road. So I’d say, think about a multi-year plan to achieve your goals, and there are hardly any moments, unless perhaps you’re one of the big AI platforms with unlimited resources, where that isn’t true. So plan for multiple years, but with a good cost-benefit ratio in mind. And I can’t really avoid mentioning AI here. It’s having a major impact on our operations. We’ve talked about it, we’ve tested it, but ramping it up is a different matter, and I think next year will be decisive. That’s really the full value chain, from interacting with our inventors to get better quality ideas, all the way to claim charting and negotiating, the bread-and-butter activities of patent attorneys, drafting office action replies is of course part of that too. I’m really keen to see that happen, and I’m trying to keep my team ahead of the wave. And I can only encourage everybody in our profession, if you don’t yet have a contact, team up with friends or colleagues in the profession, use the various associations that exist in our profession to network and discuss. The worst thing is to miss the train, and it takes time, this isn’t something you become good at overnight, so it needs time to train, and it’s good to start now. Rolf Claessen: Yes, that’s a very good point, and closing where we began, with the VPP, exchanging ideas among colleagues really is key, I think, important. Thank you very much for being on IP Fridays, on our podcast. That was really interesting, and I think our listeners can learn a lot from this interview. Thank you very much. Peter Berg: Don’t mention it, it was a pleasure talking to you, and for me it was also the first time doing this kind of podcast. Thank you. Rolf Claessen: Thank you

Nouveaux pilotes, un brin déjantés, à bord de la Libre Antenne sur RMC ! Jean-Christophe Drouet et Julien Cazarre prennent le relais. Après les grands matchs, quand la lumière reste allumée pour les vrais passionnés, place à la Libre Antenne : un espace à part, entre passion, humour et dérision, débats enflammés, franc-parler et second degré. Un rendez-vous nocturne à la Cazarre, où l'on parle foot bien sûr, mais aussi mauvaise foi, vannes, imitations et grands moments de radio imprévisibles !

Recupere sua autoestima e dê fim na calvície com a ajuda da MANUAL utilizando o cupom LUTZ - 40% off, frete grátis e voucher de R$100 na Decathlon!Acesse: https://www.manual.com.br/queda-de-cabelo/mes-do-cliente?coupon=LUTZ&utm_source=youtube&utm_medium=promo&utm_campaign=01092026Lutz veste Insider

Dans cet épisode de Trail Story, enregistré en public lors de la semaine de l'UTMB®.J'ai le plaisir de recevoir Maud JEUNE diététicienne - nutritionniste passionnée, avec qui j'ai eu le plaisir d'échanger lors de nos conférences en partenariat avec Kiprun et Decathlon Nutrition.Ensemble, on décortique tout ce qu'il faut savoir pour alimenter en trail :Les bases incontournables de la nutrition appliquée au trail.Les erreurs fréquentes à éviter absolument avant le départ, sur le parcours et aux ravitaillements.La stratégie de récupération post-course pour réenchaîner au mieux.Les questions du public en fin d'enregistrement, avec des réponses très concrètes du terrain.Un épisode pratique et accessible à écouter avant votre prochain trail !Bonne écouteRejoignez trail story sur instagram : Trail storyPour soutenir TRAIL STORY : 1️⃣ Parlez du podcast à tous vos ami(e)s traileurs et traileuses.2️⃣ N'hésitez pas à mettre 5⭐sur votre plateforme préférée (spotify, deezer, apple podcast...)3️⃣ Abonnez-vous pour ne rater aucun épisode.4️⃣ Suivez toute l'actualité de trail story sur Instagram FacebookN'hésitez pas à me laisser un commentaire par mail à : trailstory.fr@gmail.comSi vous ne connaissez pas trail story :Bienvenue dans Trail Story, le podcast incontournable du trail running et de la course à pied

Neste episódio detalhamos a polêmica judicial envolvendo a New Balance, que está processando a Decathlon alegando que o logotipo de sua linha de performance Kiprun é uma cópia. O CNA News também discute a confirmação do Quênia como sede do Mundial de Atletismo de 2029, o aval para a marca chinesa Anta comprar a Puma, a entrada da Lacoste na corrida de performance e os detalhes das inscrições para a Muralha Marathon.- Processo da New Balance contra a Decathlon (00:01:21)- Quênia sede do Mundial de Atletismo 2029 (00:03:32)- Destaque para o atleta Wendell Jerônimo (00:04:35)- Inscrições para a Muralha Marathon (00:04:58)- A regata da Meia Maratona de Buenos Aires (00:06:18)- Anta recebe aval para comprar a Puma (00:07:28)- Lacoste lançará tênis de performance (00:09:00)- Respostas à comunidade (00:10:18)Nossos cupons e links - https://cnoar.run/cuponsO Corrida no Ar News é produzido diariamente.

Join Lionel Birnie and Graham Willgoss as they look back at the weekend's two World Tour one-day races in Canada.As expected on such demanding courses, the cream rose to the top, but what does this tell us ahead of the UCI World Championships, which take place in Canada in just over a week's time. Remco Evenepoel won the GP de Québec and Isaac del Toro took the GP de Montréal, catapulting themselves to the top of the list of favourites for the rainbow jersey in the men's road race in the absence of reigning champion Tadej Pogačar, who is out injured after crashing at the Vuelta. But what other clues did we garner from the two races? And who else is on the early list of favourites?We also analyse the big transfers of the week, with Felix Gall and Gregor Muhlberger swapping Decathlon for Lidl-Trek next season. Gall is an intriguing signing – bolstering Lidl-Trek's list of Grand Tour riders. After finishing on the podium at both the Giro and the Vuelta this season, the Austrian is staking a claim to be considered the best of the rest – but is he likely to be able to match the likes of Del Toro and Seixas? We also look at Ben Turner's move from Netcompany-Ineos to Soudal-Safety Jogger. Episode sponsorsSailyIf you are travelling abroad and want to reduce or even eliminate roaming charges you need an eSim from Saily, brought to you by the creators of NordVPN.⛵Download the SAILY app and use our code cycling at checkout to get an exclusive 15% off your first purchase. Or go to saily.com/cycling for full details.BikmoThe Cycling Podcast is supported by Bikmo, cycle insurance built for cyclists who actually ride.Whether it's a crash, a stolen bike, or your pride and joy arriving at baggage reclaim in three separate pieces – it's covered. Flexible policies you can cancel anytime, 50 per cent off extra household bikes, plus protection for your kit, race entries and travel.Follow us on social media:Twitter @cycling_podcastInstagram @thecyclingpodcastFriends of the PodcastSign up as a Friend of the Podcast at thecyclingpodcast.com to listen to new special episodes every month plus a back catalogue of more than 300 exclusive episodes.The 11.01 CappuccinoOur regular email newsletter is now on Substack. Subscribe here for frothy, full-fat updates to enjoy any time (as long as it's after 11am).The Cannibal & BadgerFriends of the Podcast can join the discussion at our virtual pub, The Cannibal & Badger. A friendly forum to talk about cycling and the podcast. Log in to your Friends of the Podcast account to join in.The Cycling Podcast is on StravaThe Cycling Podcast was founded in 2013 by Richard Moore, Daniel Friebe and Lionel Birnie.

Dans ce nouvel épisode d'Amour Pro, nous découvrons deux parcours de reconversion très différents.Après 11 années chez Decathlon, où il évolue jusqu'au poste de directeur de magasin, Mathieu quitte la région parisienne et un confort financier important pour se rapprocher de la mer. Guidé par sa passion pour la voile, il se forme à la charpente de marine et vient de signer pour son propre atelier à La Baule.Laure, de son côté, a suivi des études en sciences sociales, notamment à Sciences Po, avant de devenir responsable pédagogique dans une école de mode. Après avoir longtemps eu le sentiment de s'être « laissée porter » dans ses choix, elle entreprend un parcours Chance pour mieux comprendre ses envies et envisager une nouvelle orientation, notamment autour de la psychologie et de la sexologie.À leurs côtés, Renaud Fulconis, coach personnel et professionnel et coach Chance, nous aide à comprendre les étapes d'une reconversion : introspection, prise de décision, confiance en soi, transfert de compétences et passage à l'action.Un épisode pour questionner notre rapport au travail et rappeler qu'une reconversion ne signifie pas nécessairement repartir de zéro : notre expérience passée peut aussi devenir une ressource pour construire la suite.

Johan Bruyneel and Spencer Martin break down Eddie Dunbar's incredible comeback stage victory and the GC shadowboxing behind on Stage 19 of the Vuelta. They check in on how Red Bull's riders fared on the stage after a tough time trial, and preview Saturday's Stage 20, which brings the race's toughest mountain stage and the last chance for GC contenders to reshuffle the standings. Become a WEDŪ Member Today to Unlock VIP Access & Benefits: https://access.wedu.team Ultra Pouches: Ultra is the ultimate guilt-free pouch — delivering instant focus and mental clarity, without nicotine or caffeine. New customers can use code THEMOVE to get 15% off at https://TakeUltra.com. After you purchase, they will ask you where you heard about them. PLEASE support our show and tell them our show sent you. Eight Sleep: Use code THEMOVE at https://eightsleep.com/themove for up to $350 off. 30 days to try it at home. Free returns if it's not for you. Hims: For simple, online access to personalized and affordable care for Hair Loss, ED, Weight Loss, and more, visit https://Hims.com/THEMOVE

Bonjour et bienvenue dans la revue de presse hebdo et audio du secteur retail / e-commerce en France proposée par Les Digital Doers.

Pour s'inscrire au drop de la collection Levi's : https://caminotv.com/events/ensemble-levis-2026 / 47 rue Sainte-Catherine, 33000 Bordeaux seulement ce Samedi 12 et 13 Septembre ❤️

­Heute im Pendler-Update: Belgien plant eine neue Vignetten-Pflicht für Autos und Luxemburg fordert eine mögliche mautfreie Grenzzone und Sonderregeln für Grenzgänger. An der Eisenbahnbrücke zwischen Wasserbillig und Deutschland läuft derweil der Endspurt: Nach umfangreichen Abdichtungsarbeiten sollen bald wieder Züge fahren. Und im Norden Luxemburgs eröffnet noch diesen Monat der Sporthändler Decathlon eine neue Filiale. ­ Schon gehört? Grenzgänger gesucht: Zieht Luxemburg noch immer Deutsche an? ­ Schreibt uns eure Fragen und Anregungen gerne an pendler@wort.lu! ­ Der Pendler Club ist ein Podcast vom Luxemburger Wort. Mediahuis Luxembourg sind Teil des internationalen Trust Project, das für transparenten und vertrauenswürdigen Journalismus steht. Weitere Informationen dazu gibt es hier. ­ Moderation und Produktion: Jil Reale Redaktion: Luxemburger WortSee omnystudio.com/listener for privacy information.

Het is hem gelukt. Wout van Aert heeft zijn etappezege binnen. Vanuit een vlucht waar ook Matthew Brennan onderdeel van was, speelde Visma het maar weer eens perfect uit. En dus staat de ploeg in deze Vuelta alweer op vier ritzeges. Hoe moeilijk is het om als favoriet vanuit een kopgroep van veertig renners te winnen, terwijl iedereen naar jou en je ploeg kijkt? Niek Goedvolk bespreekt het in een nieuwe aflevering van In Het Wiel met Roxane Knetemann en wielerverslaggever Marijn Abbenhuijs. Ook blikken we vooruit op de zware rit van morgen. Krijgen we weer een renner uit de top 10 die via de vlucht op wil schuiven in het klassement? Is dat wel te controleren voor Movistar? En hoe hard gaan Decathlon en Felix Gall het uitvallen van Gregor Mühlberger voelen? Je hoort het hier!See omnystudio.com/listener for privacy information.

An iPhone, delivered in 15 minutes – not because it's urgently needed, but simply because people don't want to wait. This exact shift sits at the centre of part 2 of our China double episode: Ingrid goes deep into Instant Retail, China's answer to quick commerce, with China expert Ed Sander.The conversation covers:Why Instant Retail now accounts for 30% of Alibaba's total domestic commerce – and why that's no longer a niche phenomenonThe three competing models behind it: store-plus-warehouse (Hema), dark stores (Dingdong Maicai), and pure marketplace solutions with players like Decathlon or WalmartWhy the real driver isn't cheap labour but population density – and what that means for transferability to EuropeConcrete entry points for Europe: from a possible JD/Ceconomy deal to margin-rich categories like electronics launches and fashion dropsThis episode is worth it for anyone who wants to understand why delivery time is no longer just a logistics topic – it's increasingly shaping customer expectations and purchase decisions.Part 1 of the double episode on Temu's private label strategy: Spotify: https://open.spotify.com/episode/4lg6FROpluFX2lwyxPQZAtApple Podcasts: https://podcasts.apple.com/de/podcast/temus-next-move-copying-amazons-most-controversial/id1637079843?i=1000786190031YouTube: https://www.youtube.com/watch?v=ByvOepAGO14Note from our sponsors: Marketplace Universe Webinars in Fall 2026Four free webinars with our partners to sharpen your marketplace know-how this fall:September 17: Deep Dive TikTok Shop for Brands – with Max Burianek (Head of TikTok Shop Germany) and Florian Bein (Co-Founder, Bedrop). How to tap into a network reaching 200 million people across Europe every month, in time for peak season. → Register here: https://zoom.us/webinar/register/3017834950141/WN_dqKfxbW4RjCETT-iT9sHPASeptember 29: Kaufland Global Marketplace across Europe – with Doreen Schumm (Head of Marketplace Sales, Kaufland) and Etienne Sahin. The expansion across nine countries, from both a platform and a seller perspective. → Register here: https://zoom.us/webinar/register/8817834176445/WN_05pP6JTyRZe1HIQV6d9o2g#/registrationOctober 13: Marketplace Seller Trends with ChannelEngine – with Valerie Dichtl and Jorrit Steinz (CEO & Founder, ChannelEngine). The findings from the 2025 Marketplace Shopping Behavior Report. → Register here: https://www.channelengine.com/en/blog/marketplace-seller-insights-and-trends-webinar?utm_campaign=Marketplace-Seller-Report_Sep-Dec_2026&utm_source=Marketplace%20Universe%20SRL&utm_medium=referral_partner&utm_content=webinarOctober 27: CEE markets with BASE – the follow-up to last year's hugely successful session, this time going even deeper into how to successfully expand into this highly interesting but highly competitive market. → Register here: https://zoom.us/webinar/register/5317845621934/WN_Ie4XIW_xSu653-xOlmSRKA#/All dates also at marketplace-universe.com/webinars

Matthieu Grymonprez et Romain Taillade sont respectivement Global Leader du Digital chez Adeo (leader européen du bricolage et maison-mère de Leroy Merlin, Weldom…) et Global CTO chez Decathlon. L'épisode est enregistré en direct du Dev Summit, l'événement tech co-organisé par les deux groupes qui a réuni plus de 2000 participants et des centaines de speakers.On aborde :

Johan Bruyneel and Spencer Martin break down Enric Mas' impressive ride to take the stage win on the Vuelta's hardest stage during his first day in the leader's jersey, and discuss whether Felix Gall and Decathlon overplayed their hand. They also wonder how long Tadej Pogačar's recovery will be, how his absence will alter the rest of the season, and take a moment to marvel at Tom Pidcock's performance in the MTB world champs before predicting the outcome of Tuesday's Stage 10, which could serve up a Classics-style showdown between Wout van Aert and Mads Pedersen. Become a WEDŪ Member Today to Unlock VIP Access & Benefits: https://access.wedu.team Ultra Pouches: Ultra is the ultimate guilt-free pouch — delivering instant focus and mental clarity, without nicotine or caffeine. New customers can use code THEMOVE to get 15% off at https://TakeUltra.com. After you purchase, they will ask you where you heard about them. PLEASE support our show and tell them our show sent you. Eight Sleep: Use code THEMOVE at https://eightsleep.com/themove for up to $350 off. 30 days to try it at home. Free returns if it's not for you. Sheath Underwear: Sheath. The underwear of legends. Go to https://www.sheath.com/THEMOVE and use code THEMOVE for 20% off. NordVPN: EXCLUSIVE NordVPN Deal ➼ https://nordvpn.com/THEMOVE Try it risk-free now with a 30-day money-back guarantee Odoo: Stop paying for missing pieces. Go to https://Odoo.com AG1: For a limited time, save 20% on your first subscription order of AG1 Next Gen or AG1 Pro at https://DRINKAG1.com/THEMOVE Helix Sleep: Go to https://helixsleep.com/themove for Up to 30% off your Helix mattress Fatty15: Fatty15 is on a mission to support Healthy Aging for All, including all ages and stages of life. You can get an additional 15% off their 90-day subscription Starter Kit by going to https://fatty15.com/THEMOVE and using code THEMOVE at checkout.

Johan Bruyneel and Spencer Martin break down an incredible day from Uno-X, who scored first and second on the day, delivering Andreas Leknessund a much-deserved stage win ahead of his teammate Tobias Johannessen, and an impressive Wout van Aert, who came in third on a tough summit finish, going into the Green Jersey lead in the process. They also discuss the GC action behind, where Tadej Pogačar continued to build his lead after counter-attacking a move from Decathlon and Felix Gall, while the Austrian continued to chip time away from his podium rivals. They also go over Uno-X's unique recruitment and training strategy, the Green Jersey standings, and predict the outcome of tomorrow's Stage 8, which features a likely sprint finish. Become a WEDŪ Member Today to Unlock VIP Access & Benefits: https://access.wedu.team Ultra Pouches: Ultra is the ultimate guilt-free pouch — delivering instant focus and mental clarity, without nicotine or caffeine. New customers can use code THEMOVE to get 15% off at https://TakeUltra.com. After you purchase, they will ask you where you heard about them. PLEASE support our show and tell them our show sent you. Eight Sleep: Use code THEMOVE at https://eightsleep.com/themove for up to $350 off. 30 days to try it at home. Free returns if it's not for you. Hims: For simple, online access to personalized and affordable care for Hair Loss, ED, Weight Loss, and more, visit https://Hims.com/THEMOVE

Johan Bruyneel and Spencer Martin break down a thrilling day of racing, which saw Tadej Pogačar reeled in by Enric Mas before the two rode clear of the rest of the GC contenders and sprinted for the stage win. They discuss what to make of Pogačar's failure to ride clear, Mas' incredible form, and how Pogačar's mistake on the descent showed the fragility of a GC campaign. They also go over the Green Jersey standings, what to make of Decathlon controlling the early breakaway, and predict the outcome of tomorrow's tough Stage 7, which features a day of tough climbing and a summit finish. Become a WEDŪ Member Today to Unlock VIP Access & Benefits: https://access.wedu.team Ultra Pouches: Ultra is the ultimate guilt-free pouch — delivering instant focus and mental clarity, without nicotine or caffeine. New customers can use code THEMOVE to get 15% off at https://TakeUltra.com. After you purchase, they will ask you where you heard about them. PLEASE support our show and tell them our show sent you. Eight Sleep: Use code THEMOVE at https://eightsleep.com/themove for up to $350 off. 30 days to try it at home. Free returns if it's not for you.

 Un des effets WoW  les plus sous-utilisé, c'est le "Merci"Le principe est simple : intégrer la gratitude dans le parcours client pour montrer qu'il compte vraiment.C'est une idée que l'on retrouve dans le livre Merci de Thierry Spencer.Ce merci peut intervenir à des moments clés :Passer du transactionnel à l'émotionnel lors du premier achat. Exemple. L'OCCITANE, 900 care...  impriment “MERCI” dans leurs colis.Transformer le pépin en pépite (merci l'AMARC), Decathlon remercie ainsi même les avis négatifs car un feedback sert à s'améliorer.Reconnaître la durée de relation, Nespresso célèbre les anniversaires clients fidèles.SFR remercie ses clients avec des attentions personnalisées suite à un incident avec Gifty .L'impact est majeur, avec une réelle émotion positive, une forte mémorisation et surtout un bouche-à-oreille naturel.Et vous, quand avez vous dit “merci”  à un client... ou à vos équipes ?Une émission présentée par Frédéric CanevetDirecteur de la publication : Michaël LejardDirecteur de rédaction : Eric LestanguetEditeur : Agora Médias, une activité d'Agora Managers Groupe

Dat Tadej Pogacar vandaag zou winnen, stond al vast. De vraag was vooral waar hij zou aanvallen en hoe groot het gat uiteindelijk zou zijn. Het werd een solo van 50 kilometer, zijn langste solo in een grote ronde ooit. Bijna drie minuten later kwam Jarno Widar als nummer twee over de finish. Niek Goedvolk heeft het in een nieuwe aflevering van In Het Wiel met Roxane Knetemann en wielerverslaggever Marijn Abbenhuijs over de verrassend sterke Belg. Is dit zijn definitieve doorbraak? Wat weten we eigenlijk van hem? En moet hij nu vol voor het klassement gaan? Verder hebben we het over de tactiek van Decathlon, de strijd om de tweede plek in het klassement en blikken we vooruit op de sprintrit van woensdag.See omnystudio.com/listener for privacy information.

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Pas de Paul Seixas sur la Vuelta, l'équipe Decathlon CMA-CGM mise sur un autre phénomène du cyclisme français : Léo Bisiaux. Tout juste prolongé jusqu'en 2030, le coureur de ... ans revient sur les raisons qui l'ont poussé à rempiler mais aussi sur le Grand Tour qui l'attend. Beaucoup d'appétit sur ce Tour d'Espagne ? Est-ce qu'on a une chance de le voir lever les bras ? Quels objectifs sur cette Vuelta ? Léo Bisiaux est l'invité de l'Intégrale Sport sur RMC.

Horvátországi nyaralások, Tesla matrac dagonya, Léka vára, Ticket to the moon függőágy, Decathlon autós matrac: https://www.decathlon.hu/p/matrac-autoba-onfelfujo-ultim-comfort/_/R-p-356488?mc=8901691, Napfogyatkozás fotózás, Laptapír Digitális Fotómagazin, Olympus OMD EM5 Mark III, Insta 360 X6, Napfogyatkozás Mallorcán, spanyol press pass, még több napfogyatkozás. Cliffhanger: Insta360 Mic Pro, Twitter Apuka sátrazás 2, eyou, Szeretnél új kütyüket és közben a csatornát is támogatni? Minden https://ipon.hu rendelésből amit a XAB83 kuponkóddal adsz le 2% kapunk.

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L'entreprise française, qui sponsorise Paul Seixas au Tour de France, fête ses 50 ans et veut désormais s'imposer à l'international. Dans « La Story », le podcast d'actualité des « Echos », Pierrick Fay et ses invitées racontent l'histoire de Decathlon.Vous vous informez beaucoup… mais retenez-vous vraiment l'essentiel ? La Sélection des Echos, c'est chaque jour les analyses et décryptages qui comptent vraiment, sélectionnés par notre rédaction. Retrouvez nos meilleures offres réservées à nos auditeurs.« La Story » est un podcast des « Echos » présenté par Pierrick Fay. Cet épisode a été enregistré en juillet 2026. Rédaction en chef : Clémence Lemaistre. Invitées : Isabelle Lesniak (journaliste pour « Les Echos week-end ») et Rachel Cotte (journaliste aux « Echos »). Réalisation : Willy Ganne. Chargée de production et d'édition : Clara Grouzis. Musique : Théo Boulenger. Identité graphique : Upian. Photo : Abaca. Sons : RMC Sport, France Info, Decathlon, RMC BFM Play, France TV. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Welcome to Omni Talk's Retail Daily Minute, sponsored by Duvo and Mirakl.In today's Retail Daily Minute, Omni Talk's Chris Walton discusses:OpenAI is developing its first consumer hardware product, a mobile, screen-free smart speaker designed as a humanlike AI companion.Costco opens its first-ever standalone gas station in Mission Viejo, California, undercutting local fuel prices and pressuring nearby convenience retailers.Decathlon completes a rollout of electronic shelf labels across 700 stores in 54 countries, automating price management at global scale.The Retail Daily Minute has been rocketing up the Feedspot charts, so stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights.

How can design create impact at a systems level, across business, government and the planet? Cat Drew has spent a large part of her career answering exactly that question.Chief Design Officer at Design Council, the UK's design body, set up nearly 80 years ago to help rebuild the post-war economy. Cat works at the intersection of design, business, policy and sustainability.Cat is also faculty member of our Executive Programme for Design Leaders: https://fla.wiki/4vsrYWRAs In our conversation, we explored how designers can better communicate their value, why sustainability belongs in every designer's toolkit, and what it takes to influence entire systems. What you'll learn:► How to build design's influence inside a large organisation, and make the business case for it, from Decathlon to Impossible Foods► Why sustainability and "skills for the planet" now belong in every designer's toolkit► How design can shape government policy, not just products

The Daily Quiz - Sports and Leisure Today's Questions: Question 1: In A Decathlon What Is The First Event Question 2: Which of these is a hockey team based in Boston? Question 3: Which of these is a hockey team based in Philadelphia? Question 4: Who Was The First Athlete To Exceed a Distance Of Eight Metres In The Long Jump In 1935? Question 5: Who was the first unseeded player to win Wimbledon? Question 6: How many players make up a field hockey team? Question 7: Which of these is a basketball team based in Sacramento? Question 8: For what does the "C" in "SCUBA diving" stand? This podcast is produced by Klassic Studios Learn more about your ad choices. Visit megaphone.fm/adchoices

With 1,902 stores in 82 countries and regions, Decathlon is the largest sporting goods retailer in the world. Learn how they approach AI-driven commerce.Aleksander Drubkowski, Director of E-Commerce Operations and Development, Central Eastern Europe at Decathlon talks about:-the new zero-click trend-conversational search-agentic commerce in general"It's a massive evolution. A few years ago, would anyone have imagined the end of Google's ten blue links? Or that the product detail page — the PDP — as the customer's final destination was also about to be disrupted? That era is coming to a close," – notes Aleksander.Listen to the whole conversation with Mary Achinger, Content & Brand Lead at Netguru.Do you have any questions?It's easiest to catch us on LinkedIn!

Lance, Johan, George, Sir Bradley and Spencer Martin (aka The Professor) break down Tim Merlier's second straight sprint win on Stage 8 of the 2026 Tour de France and what it means for the Green Jersey Classification. The guys discuss whether Merlier is the fastest sprinter in this race, why breakaways are always caught in the final few kilometers, and why Decathlon has shifted its internal communications to English rather than French. They also preview tomorrow's Stage 9, take listener calls, and answer yesterday's Ventum trivia before giving out a new trivia question. Become a WEDŪ Member Today to Unlock VIP Access & Benefits: https://access.wedu.team Roka: The Move listeners get 20% off. Just go to https://ROKA.com and enter code THEMOVE at checkout. Kineon: Use code THEMOVE for $50 off or go to https://kineon.io/THEMOVE DraftKings: New DraftKings customers, sign up with code THEMOVE spend five bucks to get two hundred in rewards within 21 days. That's code THEMOVE. In Partnership with DraftKings. Ventum: Use code TheMove10 for 10% off anything at: https://ventumracing.com/ Eight Sleep: "Use code THEMOVE at http://eightsleep.com/themove for up to $500 off. The 4th of July sale ends July 12. 30 days to try it at home. Free returns if it's not for you.

Lance, Johan, George, Sir Bradley and Spencer Martin (aka The Professor) break down Olav Kooij's impressive sprint win on Stage 5 of the 2026 Tour de France. The crew discusses the hectic finale and what it means for Kooij and his Decathlon team heading into a critical GC day on Stage 6. They also preview Stage 6, take listener calls, and answer yesterday's Ventum trivia before giving out a new trivia question. Become a WEDŪ Member Today to Unlock VIP Access & Benefits: https://access.wedu.team Roka: The Move listeners get 20% off. Just go to https://ROKA.com and enter code THEMOVE at checkout.  LMNT: Get a free 8-count Sample Pack of LMNT's most popular drink mix flavors with any purchase at https://DrinkLMNT.com/TheMove Kineon: Use code THEMOVE for $50 off or go to https://kineon.io/THEMOVE Ventum: Use code TheMove10 for 10% off anything at: https://ventumracing.com/ Eight Sleep: "Use code THEMOVE at http://eightsleep.com/themove for up to $500 off. The 4th of July sale ends July 12. 30 days to try it at home. Free returns if it's not for you.  

Pour cette cinquième étape du Tour de France entre Lannemezan et Pau, l'équipe de l'After Tour revient sur la victoire du Néerlandais Olav Kooij, coureur de l'équipe Decathlon CMA CGM, au sprint. Pourtant, le Français Baptiste Veistroffer (Intermarché-Lotto) a couru plus de 130km seul avant d'être rattrapé par le peloton vers la fin. Il a pu assister à une chute à cinq kilomètres de l'arrivée sans grosses conséquences pour les favoris au classement général. Demain, place à une étape reine du Tour de France entre Pau et Gavarnie-Gèdre et le passage au col du Tourmalet. Le débrief avec Pierre-Yves Leroux, Richard Virenque, Jérôme Pineau et Jérôme Coppel.

Meteen winnen bij je allereerste sprintkans tijdens je debuut in de Tour de France: Olav Kooij deed het. De Nederlander van Decathlon liet in Pau mannen als Tim Merlier en Jasper Philipsen kansloos. Wat daarbij vooral opviel, was zijn manier van positioneren richting de massasprint. Niek Goedvolk bespreekt de slotkilometers met Roxane Knetemann en wielerverslaggever Daniël Dwarswaard. Want dat hij in de finale helemaal alleen naar voren reed, was geen toeval. Hij heeft daar het afgelopen jaar hard met zijn trainer aan gewerkt. Daniël vertelt erover in deze aflevering van In Het Wiel. Verder bespreken we het nuchtere karakter van Kooij. De Tour en alles eromheen lijkt namelijk weinig indruk op hem te maken. Heeft dat hem vandaag geholpen de rit te winnen? Tot slot blikken we vooruit op de rit van morgen: koers over de Aspin en de mythische Tourmalet!See omnystudio.com/listener for privacy information.

Stage 3 into the Pyrenees delivered exactly what a first mountain day should — a mass crash inside the opening 15km, an hour-long fight to form the breakaway, and a GC shakeup as the race hit altitude in 41-degree heat.In this episode, Alex and Max break down:The early crash that caught out Decathlon, Ineos and Lidl-Trek ridersWhy the breakaway took so long to go clear, and who made the cutVisma's tactical head-scratcher and what it means for how UAE are racing this TourBourdon's stellar day in the mountains jerseyThe GC fallout — who's struggling, who's surprising, and who's cooked from the heatA UAE team that looks equal parts relaxed and ruthlessLast night's Giant sunglasses winner revealed

 In this week's episode, we question whether the Specialized Tarmac SL9 is a true upgrade or just an iPhone-style micro-update, look at the shrinking footprint of Eurobike, and talk Tour de France storylines. Show Notes: This week is a big one for me. Logan is out doing the Tour de France thing, and Mike is nursing his wounds somewhere. That leaves just myself and Lisa Charlebois running the studio, which means after all this time, this is officially my first time hosting the podcast. Of course we have to talk about the Tour, so that is where we start. Charlebois is the one who knows the most about the ins and outs of the riders, so I ask her to explain some of what we should be looking for. She's all-in on the Paul Seixas hype train, wondering if the 19-year-old rookie can snag a stage win for Decathlon. Meanwhile, I ask about Tadej Pogačar and she tells me about potential inner drama over at UAE compared to the clear roles at Visma. Since the Tour is going to get plenty of coverage soon, we kept this light. Before we get into the real meat of the episode though, I have to talk about San Francisco and traffic. Charlebois spends her time riding there and, like everyone else in San Francisco, she seems happy to deal with cars. I take a minute to say I dislike Mt. Tam and we veer into some unexpected tips for riding in traffic. Next, we get into Eurobike. I just got back from Frankfurt, and the main takeaway is that the show is shrinking down to just a couple of halls. However, there were still talking points. Canyon showed up with a 3D-printed concept bike loaded with integrated cameras and a radar system that looks suspiciously like their next aero bike. I also break down a panel on women in cycling, discussing how the industry continues to overlook a demographic with massive spending power. Finally, we tackle the Specialized Tarmac SL9. Logan reviewed it on the site, but Charlebois and I dig into the reality of a bike that claims to be four watts faster but weighs and looks nearly identical to the last generation. We talk about the new "win fin" and whether consumers should be hyped about incremental micro-updates or if there is simply an expectation that the new model has to exist, much like the newest iPhone. Listen to the full episode for all the details, and let us know if you think the SL9 is worth the squeeze.

Chase Ingraham and Bill Grundler dive into the programming of XENOM — the Decathlon of Fitness. They break down the 10 fixed events, scoring system, and how it tests total human performance across strength, gymnastics, and engine. They discuss what worked, what surprised them, the event's future as a licensed CrossFit series, and what it could mean for athletes, standardization, and the broader CrossFit ecosystem

XENOM™ is the Decathlon of Fitness™, a stadium-scale global competition over 2 days consisting of 10-events that standardizes and scores total human performance on a points based index, creating the first repeatable global benchmark for high performance athletes.Keith Barlow is an impressive guy. His PR firm helped HYROX create brand awareness and set the standard within the fitness racing market. But as a native CrossFitter, Keith saw a huge gap between the CrossFit Open and the CrossFit Games, leaving no where for the average everyday CrossFitter to compete on a significant stage. I hope you enjoy this conversation with Keith and me. —-------------------------------------------------------------------------------------------------------------I solve problems in your business and make you more money.  Guaranteed. For over a decade, I've been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.Stop wishing your business problems are going to magically go away.  Invest in your business and let me solve your problems and optimize your business fast and efficiently. We'll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I'm just here to solve a specific problem and then get out of your way.⁠Learn more about what it's like for us to work together.⁠—-------------------------------------------------------------------------------------------------------------Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry, and then lets you decide which ones to install in your business.New courses are added every month. ⁠⁠www.microgymuniversity.com⁠⁠ —-------------------------------------------------------------------------------------------------------------Need help leasing or buying a building?I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.If you're looking for help with your next lease or if you want us to help you along the journey of buying a building -⁠ ⁠⁠⁠head over to www.gymrealestate.co and book a Discovery Call.⁠—--------------------------------------------------------------------------------------------------------------

Motivation is often treated as the solution to retention, but according to behavior change expert Dr. Heather McKee, motivation may be one of the least reliable things fitness professionals can build around. In this episode, JT sits down with Heather to unpack why more access, more information, and more data are not creating better long term habits. Together they explore the science of behavior change, why traditional goal setting often backfires, and how operators can create systems that help people keep showing up long after motivation fades. If you want members to stay longer and create habits that survive real life, this conversation is packed with practical insights. Timestamps (00:00) Why this may be one of the most important retention conversations yet (04:03) Why motivation is failing members (08:31) Should gyms stop asking about goals? (13:04) The five whys exercise every coach should use (17:51) Why 10 out of 10 goals backfire (24:06) Drowning in data but starving for clarity (31:55) Why willpower is not the answer (38:27) Exercise vs movement and why language matters (47:22) The psychology behind streaks and habits (58:30) No failure in the first 90 days Take the Next Step: - Become an FBP Insider (7 days free) https://fbpinsiders.fitnessbusinesspodcast.com/ - Free live online events for fitness leaders https://fitnessbusinesspodcast.com/onlineevents - Have a say in Season 7! https://fitnessbusinesspodcast.com/season-7/ Our guest, Dr. Heather McKee: - Website: https://www.drheathermckee.co.uk/ - LinkedIn: https://www.linkedin.com/in/drheathermckee/  Our Merch Sponsor: Cowboys Fit: https://cowboysfit.com/  REX Roundtables: Website: www.REXRoundtables.comEmail: Eddie@REXRoundtables.com Thank you to the partners who support The Fitness Business Podcast: - Les Mills USA: Creates pre-choreographed group fitness classes and offers home workouts. https://www.lesmills.com/us/- Referrizer: Provides automated marketing, referral, lead, and reputation management for local businesses. https://referrizer.com/- Energy Lounger: Sells the EnergyLounger, a full-body red and near-infrared light therapy device. http://www.energylounger.com/- Real Leader Fitness: Manufactures and sells commercial fitness and gym equipment. https://www.realleaderfitness.com/ - The Covery: Offers wellness, hormone replacement, weight loss, and aesthetic treatments. https://www.thecovery.com/ About Our Guest: Dr Heather McKee is a behaviour change specialist and keynote speaker, and Motivation Science Advisor to Myzone. With over a decade in health psychology, she helps fitness businesses improve member retention by turning motivation into habits that last. She has worked with 100+ global organisations including lululemon, Decathlon, and Rolls Royce. Heather specialises in designing behaviour-led experiences that keep people coming back, and her work has been featured in Time, Vogue, and The Huffington Post. Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

With the Tour de France just three weeks away, the mountain stages at the Tour Auvergne-Rhône-Alpes (aka the Dauphiné) was set to be a big test for two young riders who are set to make their debut appearances in La Grande Boucle.Lionel Birnie and Graham Willgoss wrap up an enthralling week of racing in the French Alps as Mexico's young pretender Isaac Del Toro continued his development into one of the finest stage racers in the world. We know he'll be a huge help to his UAE Team Emirates leaders Tadej Pogačar at the Tour but might he be podium material in his own right?Meanwhile, the French sensation Paul Seixas and his Decathlon team endured a setback – perhaps a timely reality check to temper the already sky-high expectations ahead of the Tour?EPISODE SPONSORSNordVPNGet NordVPN two-year plan + four months extra ➼ https://nordvpn.com/tcp It's risk-free with Nord's 30-day money-back guarantee.Car GurusBuying a car is a big decision. That's why CarGurus gives you the facts first – vehicle history, price changes, dealer reviews – everything you need to spot a great deal and steer clear of surprises. With CarGurus, you get access to hundreds of thousands of cars from top rated dealers, so you can find the best deal. Go to cargurus.co.ukFollow us on social media:Twitter @cycling_podcastInstagram @thecyclingpodcastFriends of the PodcastSign up as a Friend of the Podcast at thecyclingpodcast.com to listen to new special episodes every month plus a back catalogue of more than 300 exclusive episodes.The 11.01 CappuccinoOur regular email newsletter is now on Substack. Subscribe here for frothy, full-fat updates to enjoy any time (as long as it's after 11am).The Cannibal & BadgerFriends of the Podcast can join the discussion at our virtual pub, The Cannibal & Badger. A friendly forum to talk about cycling and the podcast. Log in to your Friends of the Podcast account to join in.The Cycling Podcast is on StravaThe Cycling Podcast was founded in 2013 by Richard Moore, Daniel Friebe and Lionel Birnie.

durée : 00:58:51 - Entendez-vous l'éco ? - par : Aliette Hovine - La grève, le week-end dernier, des salariés de Decathlon, est inédite dans l'histoire de l'enseigne. Une question d'actualité suivie du deuxième épisode de notre série consacrée au contrôle des prix : pendant les Trente Glorieuses, l'économie est en plein boom malgré des prix bridés. - réalisation : Tina Iung, Sorj Leroy - invités : Maxime Quijoux Sociologue et politiste, chargé de recherche au CNRS et membre du Lise au CNAM, Isabelle Gaillard Enseignante-chercheure en histoire contemporaine à l'Université Grenoble Alpes, Basile Clerc Docteur en sciences économiques, ATER à Sciences Po Lyon Vous aimez ce podcast ? Pour écouter tous les épisodes sans limite, rendez-vous sur Radio France

durée : 00:27:05 - Entendez-vous l'éco ? - par : Aliette Hovine - Samedi 6 juin, les syndicats de Decathlon ont appelé à une mobilisation nationale. Un événement inédit dans l'histoire sociale de l'enseigne, qui valorise depuis sa création l'autonomie de ses salariés et le bien-fondé de son activité économique. - réalisation : Tina Iung, Sorj Leroy - invités : Maxime Quijoux Sociologue et politiste, chargé de recherche au CNRS et membre du Lise au CNAM, Isabelle Gaillard Enseignante-chercheure en histoire contemporaine à l'Université Grenoble Alpes Vous aimez ce podcast ? Pour écouter tous les épisodes sans limite, rendez-vous sur Radio France

The build-up to the 2026 Tour de France starts here. It's not the Dauphiné because the race has been rebranded the Tour Auvergne-Rhône-Alpes, which may take us a while to get used to.Join Lionel Birnie and Graham Willgoss as they are reunited to look ahead to the first big preparation race for the Tour, which starts on Sunday. With Jonas Vingegaard resting after a convincing victory at the Giro d'Italia, and Tadej Pogačar focusing on the Tour de Suisse, that puts the spotlight on the young French sensation Paul Seixas.The Decathlon rider won Itzulia earlier in the spring to amplify the growing hype around him. France is starting to believe they finally have a successor to Bernard Hinault, the last French man to win the Tour.But who stands in his way next week, and what other clues will we gain about who's on track for the Tour?EPISODE SPONSORSNordVPNGet NordVPN two-year plan + four months extra ➼ https://nordvpn.com/tcp It's risk-free with Nord's 30-day money-back guarantee.SailyIf you are travelling abroad and want to reduce or even eliminate roaming charges you need an eSim from Saily, brought to you by the creators of NordVPN.⛵Download the SAILY app and use our code cycling at checkout to get an exclusive 15% off your first purchase. Or go to saily.com/cycling for full detailsFollow us on social media:Twitter @cycling_podcastInstagram @thecyclingpodcastFriends of the PodcastSign up as a Friend of the Podcast at thecyclingpodcast.com to listen to new special episodes every month plus a back catalogue of more than 300 exclusive episodes.The 11.01 CappuccinoOur regular email newsletter is now on Substack. Subscribe here for frothy, full-fat updates to enjoy any time (as long as it's after 11am).The Cannibal & BadgerFriends of the Podcast can join the discussion at our virtual pub, The Cannibal & Badger. A friendly forum to talk about cycling and the podcast. Log in to your Friends of the Podcast account to join in.The Cycling Podcast is on StravaThe Cycling Podcast was founded in 2013 by Richard Moore, Daniel Friebe and Lionel Birnie.

Stage 16 of the Giro d'Italia 2026 and Jonas Vingegaard made it four summit finishes from four. Bellinzona to Carì - just 113 kilometres but over 3,000 metres of climbing. Visma weren't giving up control today. The break was kept on a tight leash, and when Decathlon took over with 35km to go, the race was about to explode. Piganzoli ripped the selection apart before Jonas even launched. Pellizzari was dropped early. Ciccone, frustrated after another miss in the break, sat up with 17km to go. And when Jonas went at 6.6km to go, nobody could follow. David Millar and Pete Kennaugh step in for Ned and Jacopo to unpack it all. Ned and Jacopo are back tomorrow for Stage 17 coverage as usual. This episode of For The Love Of Cycling is sponsored by Bikmo cycle insurance. Protect your ride before it's too late. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Decathlon controlled the pace of the bunch right up until the final climb that decided everything. A valiant effort from the break, with Giulio Ciccone lasting the longest, but behind him, Visma and Decathlon smelled blood in the fight for GC. Pellizzari and others were dropped as the gradients bit. And at the top of the mountain, the two strongest men battled it out. But the man in pink? He's not going anywhere just yet. Ned Boulting and Jacopo Guarnieri report from the finish line with all the reaction and analysis. This episode of For The Love Of Cycling is sponsored by Bikmo cycle insurance. Protect your ride before it's too late. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Matt Torres, founder of Brute Strength and one of the most respected coaches in competitive CrossFit, joins Jay and Fern live to break down Xenom, the newly announced Decathlon of Fitness, and what it means for the sport.They'll dig into where Xenom fits alongside the CrossFit Games and what this new competition signals for athletes, coaches, and affiliate owners. Join us live and bring your questions.---Take the free Affiliate Blueprint Assessment

Tro-Bro Léon. The mini Paris-Roubaix. 200km of rolling Breton hills, aggressive racing, and the iconic farm track - or Ribinoù - the race is known for. This race is iconic, but niche. It's a real racers race; if you know, you know. That's why it's the perfect setting for the second episode of Life In The Peloton's Race Radio presented by SHOKZ.   That's right, Harry & Stu are back at the races to bring you all the sounds, sights, and smells from the roadside to take you on the journey with them. Here's what the boys had to say about their adventure:   Harry: Tro-Bro Léon – what a delight. Stu and I had a blast in Brittany, shucking oysters, shopping in Decathlon and cheering on Lewis Askey and Fred Wright. My personal highlight? Meeting 'Mr Pig' himself Laurent Pichon, legendary rider from the area and all-round nice guy. Bring on the Route d'Occitanie!   Stu: Ribin-who? I only heard about this race a couple of years ago, and I've wanted to go ever since. And let me tell you, it did not disappoint... If only all races were this wild! This is France like I've never seen it before. Pure Breton passion, hard racing, great crowds. Mitch knows how to pick em! See you there next year?   I only did this race once in my career, and for some reason EF gave me the green light to be the team's leader and go for a result. How did it go? Well, let's just say I've never won Tro-Bro…not even close.    This is a real bastard of a race, but that's why it's loved so deeply by the fans. The iconic piglet prize presented to the best placed Breton rider is just one of the weird and wonderful things about Tro-Bro Léon, but after you listen to Harry & Stu's latest adventure it'll all make sense.   Of course, none of this would be possible without support from our presenting partner SHOKZ. If you're after the best sports headphones - be it for cycling, running, or even swimming - get across to SHOKZ's website, and enjoy a cheeky discount for being a LITP listener.    Guys, you don't need me to tell you…but I'm going to anyway; this is a banger of an ep. Harry and Stu are just like you and me - real bike racing fans. Their passion is infectious, and after hearing this episode, I'm so pumped to get back roadside watching some live racing. If you enjoyed this one, drop the boys a line at raceradio@lifeinthepeloton.com and let them know!   You'll next hear from Life In The Peloton's Race Radio presented by SHOKZ at La Route d'Occitanie in June - another niche race, but one that - in 2010 - saw one f the greatest stage victories of all time. Stay tuned.   Cheers, Mitch