Podcasts about Aimia

Llega el último número de Patiteorías: ¡por primera vez en Roshar! Con tremendas dilucidaciones, el establecimiento de Genus Voidbringers, el posible pasado de Dalinar y sus visiones misteriosas, y cómo tormentas funcionan los spren, es posible que se haya adelantado un poco a la trama. ¡Pero cómo no querer teorizar, si todo son preguntas! ¿Qué es esto, Peeta Mellark camuflado o un tronador? ¿Por qué hay hierba empanada? ¿Quiénes son los cuatro Heraldos que faltan? ¿Qué es Cusicesh y por qué tiene un villancico? ¿Puedo invocar yo un cervespren? ¿Qué pasó en Aimia? Aunque entre tanta inquietud, Pati tiene clara una cosa: ahora que Szeth ha encontrado un nuevo maestro… c mamó. Del todo.

Have you ever predicted your next campaign's success with uncanny accuracy? You will. That's because we're bringing you marketing lessons this week from AT&T's “You Will” campaign with the help of our special guest, Rokt CMO Doug Rozen.Together, we talk about demonstrating the future, using intrigue as a marketing tool, closing your copy strong, and increasing the frequency of your ads.About our guest, Doug RozenAs Chief Marketing Officer at Rokt, Doug Rozen leads strategy & execution for all Rokt's global go to market efforts. Known for seamlessly exploiting the intersection of creativity, technology and data, Doug has been recognized globally for transforming companies through change & removing barriers in the business world. He's been fortunate to be part of many major industry firsts and has become a trusted, go-to adviser in delivering modern marketing for some of the world's greatest brands. Prior to joining Rokt, Doug served as CEO of dentsu Media, where he was responsible for 4,350+ media experts and $20+ billion in media at Carat, iProspect, dentsu X, 360i & beyond. Before dentsu Media, Doug was the first Chief Media Officer at 360i, where he helped them become a Forrester leader, MediaPost Agency of the Year, & AdAge A-list agency. He joined 360i from OMD, where he led digital & innovation activities globally at a critical period in our industry. Before Omnicom, Doug served as Chief Innovation Officer & General Manager at Meredith & created Carlson Marketing's global agency unit including creative, media, mobile & social offerings. He also helped guide its acquisition by Aimia. Earlier, Doug served as Senior Partner & Managing Director at WPP's JWT, where as one of the first digital leaders he established digital@jwt and combined it with other direct and data offerings. Doug is a vocal cancer survivor and proud advocate for Stand Up to Cancer. He holds a BS in Psychology from the University of Wisconsin–Madison and has studied ecommerce at the University of Chicago Booth School of Business and artificial intelligence at UC Berkeley's Haas School of Business. Doug is an avid cyclist and skier, living in Connecticut with his wife, daughter and son.What B2B Companies Can Learn From AT&T's “You Will” Campaign:Demonstrate the future. Show your audience the benefit of doing business with you. Give them a visual of the time saved or frustrations avoided by using your product. Ian says, “It speaks to the simplicity of consumer experience and product experience. [Identifying] pain points of, ‘Hey, this thing is annoying. I bet you something will fix that.'” And Doug adds, “I think as a marketer, part of my job is to help, both internally and externally, audiences understand the future and be ready for it. And so I think a key component of this campaign is that ability to predict the future. And have a point of view.”Intrigue is a powerful tool. Make your audience question and think about the possibilities if they were to buy your product. Start with a question. In the AT&T “You Think” campaign, they started each ad with something like: “Have you ever kept an eye on your home when you're not at home?” Asking a question gets your audience engaged immediately by thinking of their answer. Have a strong close. This campaign is called the “You Will” campaign for a reason. Because each ad spot ended with the phrase, “You Will. And the company that will bring it to you: AT&T.” This campaign became iconic not just for its futuristic predictions, but for its strong copy. Doug says, “These commercials and these messages closed an ad as good as any I've ever seen. To me, this felt less like ads and more like little pieces of content.” Increase the frequency of your ads. Include two or three examples of the benefits of your product. It's essentially fitting multiple ads in one, and uses the power of repetition. In each ad from the AT&T “You Will” campaign, they asked three questions. For example, “Have you ever opened doors with the sound of your voice, carried your medical history in your wallet, or attended a meeting in your bare feet?” And each question suggested a new technology AT&T was working on. Doug says, “A 30-second commercial would have three of them in a row. And so they get two or three of these in what was a standard spot length. And so you got frequency as part of that as well, which is just brilliant.”Quotes*”I don't care if it's 1 second, 5 seconds, 20 seconds or 20 minutes. Good pieces of content, branded content, need a beginning, middle, and end. And I think that's what [the AT&T “You Will”] campaign has. And I'd say 90 percent of campaigns don't have that. ”*”A key component of story building is data. The fact that research was the foundation to which then the stories came to life. I think a lot of times, building a story is about having that data and doing something with it in a really interesting way. And being okay that we don't know how to solve it, but we're going to craft a story about our role, even though we're in the process of solving it. That's bold.”*”I think it's important for all marketers to believe in your product. If you don't, then I think you're going to be missing the passion and zest that is necessary to be a good marketer. If you don't, how do you find the magic? To me, the magic is what makes marketing great.”*”That's such an important factor in today's marketing landscape, is just to know who you are, and more importantly, know who you're not. And if you're going to make a moment, really make it stand out and, and really trust yourself.”Time Stamps[0:55] Meet Rokt CMO Doug Rozen[1:51] The Impact of Storytelling vs. Story Building in Marketing[3:43] The Genius Behind Predicting the Future: AT&T's Marketing Mastery[15:35 Exploring the Role of Data in Product Success[22:04] Unveiling Brand Identity and the Power of Category Creation[23:16] The Art of Timeless Campaigns and Content Marketing Mastery[23:41] Reviving Classic Campaigns: A Nostalgic Marketing Strategy[24:27] The Evolution of AT&T's Marketing Strategy: A Case Study[25:22] The Impact of Leadership Changes on Marketing Campaigns[25:41] Sustaining Iconic Ad Campaigns and Brand Identity[30:40] The Strategic Shift in Marketing Approach at Rokt[33:03] Leveraging Employee Influence in Content Strategy[35:00] The Future of E-commerce and Content Marketing[41:37] Content Strategy Insights for CMOsLinksConnect with Doug on LinkedInLearn more about RoktAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Today's episode of LTL which is a masterclass in co-brand cards, the single biggest driver of profits for so many loyalty programs. Nik Laming is an independent consultant and strategic advisor who has spent his whole career dedicated to loyalty programs, including roles as the former head of AIMIA and Carlson Marketing in Asia, as well as the former head of loyalty for Cebu Pacific airline in the Philippines. Nik is now based between Singapore and the Philippines, where his new business Loyalty ConnectOS enables loyalty, digital and data businesses to access resources offshore to extend their teams for data analytics, operations and marketing execution. Listen today to enjoy my conversation with Nik Laming, all about creating successful co-brand partnerships that deliver value for programme owners, programme members and of course their banking partners! Show Notes: 1) Nik Laming 2) Loyalty ConnectOS 3) #417: Viva Aerobus Launches Compelling Loyalty Concept in Mexico

Ravi Prasad is a former ad man turned social entrepreneur. A strategist, who in a career spanning over 20 years, worked for agencies including, EURO RSCG, Leo Burnett, John Singleton Advertising, Ogilvy & Mather, Sapient Nitro and Clemenger BBDO. Over the years his work has won, or been a finalist, in awards, from W3 in New York to the IIB Awards in London, and from ADMA to AIMIA in Australia.  In 2013 Ravi shifted the focus of his life and work to pursue his interest in social justice and civil society, and founded Parliament on King. Parliament on King addresses the barriers to social, cultural and economic participation faced by asylum seekers and refugees.  It's also a social enterprise catering business, that offers training, work experience and paid employment to asylum seekers and refugees – all funded by the proceeds of its commercial catering operations. The project has been recognized with awards including a Refuge Council Humanitarian Award and the Good Food Guides ‘Food for Good Award'. Ravi is also the recipient of a UTS Human Rights Awards and the 2022 NSW Human Rights Medal. Ravi shares such valuable insights in this interview. There's a theme that threads its way throughout our chat - the importance of belief, clarity of belief, self-belief and shared belief. This, combined with the other recurring themes of the power of ‘action' to build belief; and the fallacy of limited resources, makes for an interview that I really hope will inspire people to act without any further delay.   Some of the highlights of our conversation A great philosophical discussion about the role of love in business Ravi's view on the role of the social enterprise sector and the future of business The life defining moment that forced Ravi to examine his beliefs and what happened as a result The idea of limited resources being a barrier to starting to live your beliefs. Parliament On King's start-up story – you're going to want to listen to this! The importance of action – “doing things” – to create proof and belief to take the next step The power of doing something small What can one single person do? The power of one The secret to people being trustworthy is to trust them – Ravi's story about his experiment on trust Social businesses are built on belief. Social business leaders can make their own rules. Parliament On King's ripple-effect of impact –on asylum seekers and refugees, the homeless and other vulnerable groups Shared narrative, transformative leadership, action and stories Transparency of impact that builds trust   Connect with Ravi Email:  myintuition@yahoo.com Phone: +61 414 235 325 Linkedin: https://www.linkedin.com/in/raviprasad/  

So you have finalised your product, started scheduling content on your social media platforms, and initiated ads for your business. But what would be the next step? For all businesses, establishing could be the hardest part. And in the process, it is inevitable that there will be pinpoints and lessons for you to learn along the way. This is what leads to the next part of running your business - reiteration and augmenting. Brendan Hill explores this practice with Sophie Pank, marketing director of Deputy APAC. She is a driven marketing professional with over 14 years experience working in Financial Services and scaling tech businesses in Sydney, London and Dubai and has previously worked for leading global brands such as The Commonwealth Bank of Australia, AIMIA, Morgan Stanley, American Express.Sophie is passionate about building strong business relationships and working with like-minded individuals who are fanatical about best in class marketing and customer experience. She has a proven track record in delivering world-class marketing campaigns. Her style is to roll up her sleeves and get her hands dirty and she inspires her team to do the same with a good dose of laughter and energy along the way. Her skills include end-to-end marketing delivery, partner management, new product development, project management and marketing strategy. What you will learn in this episode:The benefits of building strong relationships with stakeholdersRenewing  your product marketing with customer feedbackThe importance of  customer testimonials and how to retrieve itOne successful tactic on how to gain customer insights on your productThe process  from recording customer experience to reiterating your product market fitUseful advice on how to build successful marketing campaigns Notable quotes:“It's a very different conversation and experience for a customer - if you show empathy rather than just telling them buy, buy, buy”“Put yourself in the shoes of a customer”“It's about experience. Getting in there, making mistakes, failing fast, learning quickly and pivoting” Resources mentioned:HubspotIntercomGoogleSalesforceMarketo Book recommendations:Strategyzer's Value Proposition Canvas Book Reach Sophie here:On Linkedin

In this very first episode of Mortgage Motivation with Mimi Doucet, Mimi gets personal.We learn about her background, and how she got started in the business.Mimi explains who got her into the business, where she began, and where she is now!

Third quarter 2021 earnings call for Aimia Inc. For further information, please consult the company website at http://www.corp.aimia.com/Support this podcast at — https://redcircle.com/tsx-quarterly/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Second quarter 2021 earnings call for Aimia Inc. For further information, please consult the company website at http://www.corp.aimia.com/Support this podcast at — https://redcircle.com/tsx-quarterly/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

What's your shangri-la? Traditionally, in Acadiana, that might be the great outdoors. This is, after all, the sportsman's paradise.  Finding your piece of heaven usually comes down to the world around you. For a lot of folks, that means where you live — literally. Your home is your private paradise. For others, perhaps, it's something less tangible. Shangri-la is not where you are but an extension of your imagination — a state of mind or a world you conjure far away.  Either way, someone has to build it or help you find it. Christiaan's guests on this edition of Out to Lunch Acadiana are both in the business of making dreams come true. Home In the more conventional sense, Aimia Doucet helps families realize the traditional American dream — homeownership. She's the mortgage lender and branch manager at GMFS Mortgage.  Home buying has changed a lot over the years, and Aimia's specialty is helping buyers navigate the process, debunking myths and helping them find a home that suits them. She's one of the top lenders in the state by loan volume and was ranked #1 in the Lafayette market in 2018. Screen What about the world of imagination? If you're working with bits and graphics and not brick and mortar, the possibilities are, theoretically, endless. Game development and design has become more cinematic, more detailed, more expansive. Joshua Perrodin is part of training the next generation of world builders at the Academy of Interactive Entertainment in Lafayette. The industry has exploded in the last twenty years, and programming and development have become in-demand skillsets. What students learn at AIE isn't limited to gaming either. Programming and development is also useful in building simulations for training in other fields like the oil and gas industry. This show was recorded over lunch at Tula Tacos and Amigos in downtown Lafayette. You can see photos from this show by Lucius Fontenot at our website. And here's more lunchtime conversation about Acadiana real estate and creative thinking, with Geoff Daily and Peggy Grace. See omnystudio.com/listener for privacy information.

First quarter 2021 earnings call for Aimia Inc. For further information, please consult the company website at http://www.corp.aimia.com/ Support this podcast at — https://redcircle.com/tsx-quarterly/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Fourth quarter 2020 earnings call for Aimia Inc. For further information, please consult the company website at http://www.corp.aimia.com/ Support this podcast at — https://redcircle.com/tsx-quarterly/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

An economist by trade, Hoda manages her company’s successful flagship portfolio. She also applies behavioral economics, data journalism and storytelling to their product development. Before starting her own company, Hoda worked as a strategist at Sony, Aimia and Symantec. Outside of the world of work, Hoda is a certified wine specialist who loves Rottweilers. Tune in to hear: - What was Hoda’s “aha” moment that lead her to become a Fintech CEO? - When did Hoda realize that awareness of behavioral bias is at the heart of sound investment strategies? - What are some benefits to keeping an investment journal? - If we’re playing devil’s advocate - what might a Fintech, that encouraged the worst possible practices, look like? - As technologists, what responsibility do we have to maximize shareholder value vs. maximize value for the larger populace? - How can technology be used to help us overcome our worst behavioral impulses? - In investment, one can make a terrible decision, based on the information available and probabilities, and still come out on top. How can we entangle, or account for, those who make good decisions and get bad results and those who make bad decisions and get good results? - Many active DIY traders show little aptitude in the market and often shoot themselves in the foot. What hope do DIY traders have and why did Hoda decide to focus on this niche within the greater market? Web: stockcard.io Compliance code: 0639-OAT-02/23/2021

Cecilie Balfour is the Senior Market Manager at TELUS, which is Canada’s fastest-growing national telecommunications company.TELUS recently won two awards at the annual Loyalty360 awards program, including a Gold in the Innovation in Corporate Social Responsibility category and an Honorable Mention in the Creative Campaign category in partnership with Aimia.Loyalty360’s Mark Johnson recently spoke with Balfour on the TELUS Rewards program and their social impact strategy.

In this podcast we explore what airline loyalty programmes can learn from retail and vice versa. With Phil Gunter, Joanne Ward and special guest Jason Adessky with experience gained from working with a wide range of airlines including British Airways, Cathay Pacific, Air Canada Virigin Australia, Virgin Atlantic and Qantas and a wider range of retail programmes including Aeroplan, Nectar, Shell, Tesco, Woolworths and Aimia.

Fourth quarter 2020 earnings call for Aimia Inc. For further information, please consult the company website at http://www.corp.aimia.com/ Support this podcast at — https://redcircle.com/tsx-quarterly/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Dawnshard is out! If you're a Kickstarter backer, you already got it through Backerkit. You can also get it through Amazon, and will likely appear in other ebook stores soon if they haven't already. We have TWO Dawnshard podcasts coming this week, and this is our first one, on our spoiler-free Dawnshard reactions, characters, and some lore topics. Of course, the big lore topic will be the next one, which I will try to get out as soon as I can. Please support us on Patreon to fund the soda I need to get through editing this huge pile of stuff this month. This episode has Eric (Chaos), Ian (Weiry), Evgeni (Argent), Grace (thegatorgirl), and David (Windrunner). Buy Dawnshard: https://www.amazon.com/Dawnshard-Stormlight-Archive-Brandon-Sanderson-ebook/dp/B08MXXWYT7 Our Rhythm of War Review: https://youtu.be/VOEEfkKhQow Interactive Map and Timeline of Roshar: https://roshar.17thshard.com/ Dawnshard Annotations: https://wob.coppermind.net/events/443-dawnshard-annotations/ Dawnshard Annotations Reddit Q&A: https://wob.coppermind.net/events/444-dawnshard-annotations-reddit-qa/ 0:00 Introduction and nonsense 4:30 Spoiler-free Thoughts 12:55 Characters 48:32 Sleepless 1:12:38 Aimia 1:30:21 Larkin 1:42:36 Closing thoughts If you like our content, support us on Patreon: https://www.patreon.com/17thshard For discussion, theories, games, and news, come to https://www.17thshard.com Come talk with us and the community on the 17th Shard Discord: https://discordapp.com/invite/bMAUS5c Want to learn more about the cosmere and more? The Coppermind Wiki is where it's at: https://coppermind.net Read all Words of Brandon on Arcanum: https://wob.coppermind.net Subscribe to Shardcast: http://feeds.soundcloud.com/users/soundcloud:users:102123174/sounds.rss Send your Who's That Cosmere Characters to wtcc@17thshard.com

#CosmereSpoilers There's so much to talk about in the Cosmere right now that the SICS crew put out a special bonus episode! We wanted to make sure we had a chance to discuss Dawnshard on the show before Rhythm of War comes out next week! So join us as we talk about the voyage of the Wandersail into long-forgotten waters... ___ This episode's show notes can be found here: https://docs.google.com/document/d/1DUr9NMB-fS7__ZpJNU6yM9a2rWKbQxDqmWjStFo4EJA/edit?usp=sharing ___ You can support The Sandersonian Institute of Cosmere Studies by becoming a Patron at http://www.patreon.com/cosmerestudies SICS patrons make the show possible and gain access to additional content and early access to bonus episodes. ___ You can email us your questions about the Cosmere at cosmerestudies@gmail.com. We will occasionally select emails to respond to during the show, so we'd love to hear any theories you have, no matter how far-fetched, or anything else you may have to say about Brandon Sanderson's work. ___ Follow us at www.twitch.tv/innkeeperstable for our live shows, which stream on Mondays, every two weeks, at 8:30pm Mountain Time. VODs will be posted on the Cosmere Studies YouTube account here at https://www.youtube.com/cosmerestudies. ___ We'd like to thank the following artists for granting us permission to use their artwork in our opening video. Be sure to check out their websites! Stephan Martiniere - Elantris - http://www.martiniere.com/ Sam Weber - The Mistborn Trilogy - http://www.sampaints.com/ Chris McGrath - Alloy of Law - http://www.christianmcgrath.com/ Dan dos Santos - Warbreaker - http://www.dandossantos.com/ Michael Whelan - Words of Radiance and Oathbringer - http://www.michaelwhelan.com/ David Palumbo - Arcanum Unbounded - http://www.dvpalumbo.com/ ___ The Sandersonian Institute of Cosmere Studies is a biweekly podcast for fans of Brandon Sanderson's Cosmere novels. Bill, Amy, and Jordan discuss Brandon's work and dive a bit too deep into theories and speculation. So put on your aluminum foil hats and join us for the ride as we discuss Brandon's work and your emails, and remember—there's ALWAYS another secret! ___ Write to us! The Sandersonian Institute of Cosmere StudiesPO Box 970063Orem, UT 84097 ___ Find SICS online: Twitch: http://www.twitch.tv/innkeeperstable Youtube: https://www.youtube.com/cosmerestudies Patreon: http://www.patreon.com/cosmerestudies Twitter: http://www.twitter.com/cosmerestudies Facebook: http://www.facebook.com/cosmerestudies Instagram: http://www.instagram.com/cosmerestudies

In this HCI Podcast episode, Dr. Westover talks with Kevin Kan about leveraging diversity and inclusion in leading organizations. See the video here: https://youtu.be/5XJaBzuL9ZQ. Kevin Kan (https://www.linkedin.com/in/kevinkansg/) is a multi-award-winning Professional Coach and leader, specializing in Executive & Leadership Coaching and is an elected member of the 2020 – 2021 International Coach Federation (ICF) Singapore Chapter Executive Committee. With a successful career spanning over 30 years in corporate and multinational organizations, Kevin has developed skills in general management, strategic and business development, product development, branding, marketing, distribution, channel management, customer servicing, payment solutions, customer experience and talent development & management. An award-winning leader, Kevin has held management consulting and senior executive management positions in organizations such as AIMIA, American Express, Hewlett-Packard (HP), IBM, PwC Consulting, KPMG Consulting and Solution 6. As the Singapore General Manager for HP Enterprise Services, Kevin led a business unit with over 1,200 employees. Leading and inspiring so many employees sparked his interest in talent and leadership development as a path to ensuring successful business execution and meaningful personal & career development.  A central tenet of Kevin's coaching philosophy is that effective communication is an integral part of being a successful leader. He demonstrates this in an upcoming documentary movie, IMPACT, showing that when people start to focus on effective communication and emotional intelligence, everyone benefits. Kevin has a Bachelor's degree in economics (majoring in Accounting & Information Systems) from Monash University, Melbourne, Australia and a Masters of Business Administration degree from the University of Chicago, Booth School of Business, Chicago, USA. He is a Chartered Accountant and a member of CPA Australia and is a Mentor Coach & Professional Certified Coach (PCC) credentialed with the International Coaching Federation (ICF). Kevin is also a graduate of the Ultimate Coach Professional and the Executive Coach International Professional Coach programs. He is a Certified Executive Coach and Certified TEAM Coach with Marshall Goldsmith Stakeholder Centered Coaching.

In this episode of Add To Cart, we are joined by Matt Newell from The General Store. Recorded when Nathan and Matt met up at ‘Retail Live’, the discussion explores the most effective customer research methods (and when not to trust them), what kind of experiences make a real impact and the unique strengths of physical versus digital spaces. We also get Matt’s thoughts on a controversial ad campaign and his frank opinion of....er... bath bombs.Links from the episode NRF 2020 LushFableThe IconicBurger King Mouldy Burger adThis episode was brought to you by… Shopify PlusIf you’re not selling direct to consumer, you run the risk of leaving your future in the hands of your retail distribution partners. D to C is a hot topic, with some of the benefits being able to build your own brand, own the customer relationship and leverage data to create a unique and lucrative customer experience. And there’s no-one that knows more about selling direct to consumer than our partners Shopify Plus. Luckily, they’ve put together a free direct to consumer guide, which teaches you how to start selling direct and even take on Amazon. Visit Shopifyplus.online/dtc to download your copy today.KlarnaKlarna recently conducted a survey of Australian shoppers. They found that 40% are more likely to shop with a retailer who offers flexible payment options,, such as letting people pay in instalments...and it makes sense right? In today’s unpredictable economy, empowering customers with financial choice is critical to maximising your online sales. To read more about this research and understand how you can offer Klarna’’s payment options, download the free report ‘The Empowerment Economy’ from Klarna. Visit Klarna.com.au/empowerAbout your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Matt Newell from The General StoreMatt Newell is Partner and CEO at retail strategy agency The General Store. He is a passionate retail marketing strategist, sits on the advisory board for the Masters of Marketing program at Swinburne University and is a NORA (National Online Retail's Association) Talent Network Member, which helps mentor the hottest new talent in online retail. He is also a judge for the AIMIA awards and a regular public speaker for the retail and marketing industries. You can contact Matt on LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

In this episode of Add To Cart, we are joined by Matt Newell from The General Store. Recorded when Nathan and Matt met up at ‘Retail Live’, the discussion explores the most effective customer research methods (and when not to trust them), what kind of experiences make a real impact and the unique strengths of physical versus digital spaces. We also get Matt’s thoughts on a controversial ad campaign and his frank opinion of....er... bath bombs.Links from the episode NRF 2020 LushFableThe IconicBurger King Mouldy Burger adThis episode was brought to you by… Shopify PlusIf you’re not selling direct to consumer, you run the risk of leaving your future in the hands of your retail distribution partners. D to C is a hot topic, with some of the benefits being able to build your own brand, own the customer relationship and leverage data to create a unique and lucrative customer experience. And there’s no-one that knows more about selling direct to consumer than our partners Shopify Plus. Luckily, they’ve put together a free direct to consumer guide, which teaches you how to start selling direct and even take on Amazon. Visit Shopifyplus.online/dtc to download your copy today.KlarnaKlarna recently conducted a survey of Australian shoppers. They found that 40% are more likely to shop with a retailer who offers flexible payment options,, such as letting people pay in instalments...and it makes sense right? In today’s unpredictable economy, empowering customers with financial choice is critical to maximising your online sales. To read more about this research and understand how you can offer Klarna’’s payment options, download the free report ‘The Empowerment Economy’ from Klarna. Visit Klarna.com.au/empowerAbout your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Matt Newell from The General StoreMatt Newell is Partner and CEO at retail strategy agency The General Store. He is a passionate retail marketing strategist, sits on the advisory board for the Masters of Marketing program at Swinburne University and is a NORA (National Online Retail's Association) Talent Network Member, which helps mentor the hottest new talent in online retail. He is also a judge for the AIMIA awards and a regular public speaker for the retail and marketing industries. You can contact Matt on LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

A quick episode this week covering what we know about Aimia and the mysterious little crab-dragons known as larkins. Spoiler alert: it's not much. Actual spoiler alert: The Stormlight Archive through Oathbringer. Check out my Patreon if you'd like to throw a few bucks at the show!  Music: Kevin MacLeod, Eternal Terminal. Links: Email: worldhoppersguide@gmail.com Web: https://worldhoppersguide.podbean.com/ Patreon: https://www.patreon.com/worldhoppersguide  iTunes | Google Play | Spotify

Global Head of CRM at JustEat, Marie Feliho, shares with us how use of data has evolved throughout her career, the future of email, and how the skills needed to be an effective marketer are changing. *Hosted by Taylor Gibb and PJ Bruno LIVE at LTR 2019*       TRANSCRIPT: [0:00:19] PJ Bruno: And we're back again.   [0:00:20] Marie Feliho: Jason. Jason.   [0:00:21] PJ Bruno: Braze for Impact, your MarTech Industry discuss digest. I'm PJ Bruno. So thrilled to be here today with our guest, Marie Feliho, Global Head of CRM at Just Eat. Marie, thanks for being here.   [0:00:33] Marie Feliho: Thanks for having me. Absolutely. Short notice. And to my right, very good friend, confidant, coworker from our success org, Taylor Gibb.   [0:00:41] Taylor Gibb: Happy to be a confidant and very happy to be joining today.   [0:00:45] PJ Bruno: And a friend.   [0:00:46] Taylor Gibb: And a friend. Yeah, that's what comes first I think.   [0:00:48] PJ Bruno: I think so too.   [0:00:48] Taylor Gibb: And then you can confide in me. You know, any of you guys.   [0:00:52] Marie Feliho: I really want to join that love that-   [0:00:54] PJ Bruno: Oh, you're in. You're in.   [0:00:55] Taylor Gibb: You're in.   [0:00:56] PJ Bruno: You're in the bubble. When you're in the booth you're family.   [0:01:00] Taylor Gibb: When you're in the booth you're a confidant. And so we're here-   [0:01:00] Marie Feliho: Okay, good.   [0:01:00] Taylor Gibb: Is that Olive Garden?   [0:01:02] PJ Bruno: Shh. No. She doesn't know Olive Garden commercials. She's not from this country.   [0:01:06] Taylor Gibb: Oh shoot. Oh that's right. I forgot.   [0:01:07] Marie Feliho: Okay. I see.   [0:01:09] Taylor Gibb: That's totally original.   [0:01:10] PJ Bruno: So this is another episode from our humanity series. And as part of the humanity series, we're just here to talk about what makes your automation, your MarTech stack, whatever you may call it, your personalization, what makes it human. We decided to not do much structuring with this. So we're just going to freewheel and deal it. What do you think Taylor?   [0:01:30] Taylor Gibb: I think that's great.   [0:01:32] PJ Bruno: Marie, what do you think?   [0:01:33] Marie Feliho: I think that's a perfect plan.   [0:01:34] PJ Bruno: That sounds like the most human thing to me.   [0:01:36] Taylor Gibb: The best plan is no plan.   [0:01:38] PJ Bruno: Well, let's hear first about your journey that brought you to Just Eat, Marie. Was it always marketing technology prior to or have you coasted around?   [0:01:47] Marie Feliho: For most of my career really I've been working with data and creativity. So sort of started, I started in advertising, a little bit of media. And then I sort of discovered database marketing, which sort of sounds a little bit dry like that, but actually you can be super creative with that and really sort of think about the ways of turning data into useful stuff for people.   [0:02:18] PJ Bruno: Was it like that when you came to the game? Just because now data and creativity, like you need them to coexist, but I feel like there was a time when they were separate houses.   [0:02:29] Marie Feliho: Feels like it was a long time ago now, back in 2005.   [0:02:31] PJ Bruno: We need to say, okay you did it.   [0:02:34] Taylor Gibb: When red flag-   [0:02:35] Marie Feliho: Back in 2005, so I sort of really got into it when I joined a global company called AIMIA. They used to have the Nectar card. The Nectar card is a loyalty program. It's a coalition program that brings together a whole lot of retailers, physical retailers, but also [inaudible] and you earn points every time you buy something.   [0:02:58] PJ Bruno: Gotcha.   [0:02:58] Taylor Gibb: It's still around, right?   [0:03:00] Marie Feliho: Yeah, it's still around. Yeah. Yeah.   [0:03:02] Taylor Gibb: Ah, I had that when I was still in London. I am not the only one who hasn't been to London here. I was [crosstalk]   [0:03:06] Marie Feliho: Yeah, yeah. And back then it was a, now you find a lot of those cards but back then was quite pioneering. And I suppose it was very much leveraging all the data that we got from customers. Can you imagine with like, I think we had about 20 different retailers, half of the UK households had the card. So a lot of data to play with. And at Nectar, it was already the way things were, as in you had to think about how to use your data in a way that was personalized and that could really make a difference in driving incremental revenue for the partners who were a part of it.   [0:03:38] PJ Bruno: Gotcha.   [0:03:39] Marie Feliho: And what it didn't want to see was what they could do. You had to be creative with the way you were using it.   [0:03:44] PJ Bruno: And back then it was a little more analog, right?   [0:03:46] Marie Feliho: Yes.   [0:03:46] PJ Bruno: Because today it's all stitched together-   [0:03:48] Marie Feliho: Yes. Absolutely.   [0:03:48] PJ Bruno: ... It's triggered. You were like looking at data and trying to make decisions.   [0:03:52] Marie Feliho: Exactly. And it was a lot more sort of DM based, like paper-based. Yeah. That was the big difference back then. It was definitely less images, sort of action trigger. It wasn't based on all these people buy these and this is what they like. And so-   [0:04:06] PJ Bruno: Time to value was just a different game back then.   [0:04:08] Marie Feliho: Yeah. Yeah, it was a completely. So I would say that this is probably the biggest difference to a few years ago when I started.   [0:04:14] PJ Bruno: And so you've been at Just Eat for?   [0:04:16] Marie Feliho: So I've been at Just Eat a year. And when I look back at all the stuff we've done, it already feels like I've been there for like five really. My role there at Just Eat is very much around the transformation in our customer engagement strategy. So with all these data we wanted to make sure that we were just moving away from just doing email marketing and a little bit of push because that is not what customer engagement is. The guys were already doing quite a lot of personalization but it wasn't really, it was about taking to the next level, bringing it to a multichannel, ensuring that there was a cohesion between what we're doing when we're sending comes to customers and what they were experiencing when they came to the product. So it's been about breaking down the way we're used to working and bringing people together. And when I look at how much we have done in such a short period of time, yeah, I'm very impressed. And it sort of goes to show that once you start bringing humanity and people at the center of what you do, everything sort of falls into place.   [0:05:12] Taylor Gibb: And I'd actually be curious too, so you started back when things were a little more analog. You said even paper-based.   [0:05:18] Marie Feliho: Yeah. Yeah.   [0:05:18] Taylor Gibb: Did bringing any of that wisdom into a company that's using, it sounds like top of the line stack, obviously you've got Braze involved. Were you able to bring any of the wisdom and the things that you'd learned previously into all of this new technology?   [0:05:30] Marie Feliho: Yeah. I think you do. I mean especially when you work for a business that has got so much data. I think that was really the main thing, how best to use the data to turn them into something that's useful for customers, and that's what we're doing. Back then the channels were slightly different. The timing were a bit different. But for me, when I look back, this was probably the best school to sort of learn your craft. Because, again, it was all around customers, customers' behavior, buying behavior, visiting behavior, how they behave when they went to a pub, and all of that coming together meant that you could easily get lost into so much data. But instead what we were doing back then, already, was putting the right bits of information to create a bit of a story for the customer. So I would say that this is the sort of thing of that I brought with me along the years. [crosstalk]   [0:06:27] Taylor Gibb: Yeah, you're classically trained. And that's where that creativity comes in too, it sounds like it's finding those bits of data that are going to be the most, I don't know, impactful and then bringing them into that user profile.   [0:06:35] PJ Bruno: And that passion that you have around it, that lights me up. That lights a fire in me seriously.   [0:06:41] Taylor Gibb: Totally. What could be more human?   [0:06:42] PJ Bruno: And you were just on a panel with Andrew Barrett.   [0:06:44] Marie Feliho: Yeah. We were talking about the future of email marketing. And it is a super interesting sphere to look into because things are changing so fast. Our customers are ever more savvy. You get so many emails through your inbox. For us, it's very much about how do we stand out, how do we build that relationship that's going to make them feel like they want to open your email over somebody else's? Right. And for me it's again bringing that humanity that sort of like, you get me, I get you. I want to have that conversation. And so that's the sort of thing to where we were talking about, we are still using emails a lot. But in the way that we are now approaching it, it is one element of the entire journey as opposed to sort of looking at it in isolation.   [0:07:32] Taylor Gibb: Totally.   [0:07:32] Marie Feliho: So yeah, there's a lot of super exciting stuff to be done around around the emails. I know for sure that we've had a lot of fun in bringing all that personalization through, with understanding what customers like to eat, what they're most likely to order next, et cetera, et cetera. [inaudible]   [0:07:53] PJ Bruno: Yeah, Andrew likes to talk about, his big thing that I've heard him say time and time again. It's like, "Email hasn't changed a lot. It's still one of the top channels. IP warming has been a thing for a while." And all this. Right? But I got to argue that email has changed a lot in the past.   [0:08:12] Marie Feliho: I think emails have changed a lot. [crosstalk 00:08:12].   [0:08:12] PJ Bruno: Right? And now we're in the world of interactive emails and is that on your radar? Are you guys-   [0:08:17] Marie Feliho: Absolutely. Absolutely. I mean, we are in the game to be the best, but not just for vanity sake, but for the sake of our customers. We want to make sure that they feel like we've got what they need whenever they need it. So, yes, it has changed. I mean I look back at even even a few years ago you would just get batch and blast, like the same emails over and over again.   [0:08:40] PJ Bruno: Yeah. Yeah.   [0:08:40] Taylor Gibb: Yeah.   [0:08:40] Marie Feliho: And you can see that brands are changing. They're putting more emphasis on understanding their data and making things more personalized. So I would even say that customers are expecting that level of personalization.   [0:08:53] Taylor Gibb: Absolutely.   [0:08:55] Marie Feliho: And it's very much a question of sort of be relevant or be gone.   [0:08:59] PJ Bruno: Oh, yeah.   [0:09:00] Marie Feliho: That's the way, that's the way it is.   [0:09:01] Taylor Gibb: I like that.   [0:09:01] Marie Feliho: So that's what me and my team are working on, sort of pushing that relevance. How do we harness machine learning AI to get more of that in, like be there at the right time through the right channel. And I feel like machine learning is sort of our gateway towards getting a bit closer to that sort of Holy grail of [crosstalk 00:09:25].   [0:09:25] PJ Bruno: Yeah, yeah, yeah.   [0:09:26] Marie Feliho: ... Right time, right content [crosstalk 00:09:27].   [0:09:27] PJ Bruno: And it all ends with Terminator 3, as we all know.   [0:09:30] Taylor Gibb: That's right.   [0:09:31] PJ Bruno: The robots taking over.   [0:09:32] Taylor Gibb: That's the step three, robot overlords.   [0:09:33] Marie Feliho: I don't believe that, you see. I really don't believe that because I think you will still need a human at the backend of all that, because you're still talking about emotions and also ideas. But it's just that our jobs will change likely.   [0:09:50] Taylor Gibb: Sure.   [0:09:50] Marie Feliho: Likely a lot, it'd be more about, we'll be spending more time trying to think about how to perfect things, how to get the machine to understand the human emotions a bit more.   [0:10:01] PJ Bruno: I wish we had more time now. This is just, this is my [crosstalk 00:10:03].   [0:10:05] Taylor Gibb: Yeah.   [0:10:05] PJ Bruno: But in the token, I'm going to ask your question back to you. Like how can we look to the future, right? What are some of the either big bets or things that you're like really stoked about? That you guys are investing in? Don't need to give away any secret sauce.   [0:10:18] Marie Feliho: Yeah.   [0:10:19] PJ Bruno: [crosstalk] You're like "uh".   [0:10:21] Marie Feliho: We're on a quest of being more relevant, more conversational with our customers. So anything that sort of helps with bringing the ingredients together to create this amazing sort of meal for, of personalization-   [0:10:37] Taylor Gibb: Very apt metaphor for Just Eat.   [0:10:38] PJ Bruno: Hey, don't get comfortable basically. Right?   [0:10:38] Marie Feliho: Yeah, exactly. But we're super excited about things like content card, we've got some grand plans with that. We already started our journey towards using it and yeah, it's going to be super, super exciting. Watch that space.   [0:10:54] PJ Bruno: Great. Watch that space. I love it, Marie, thanks so much for being here.   [0:10:58] Marie Feliho: Thanks for having me. It's been a blast.   [0:11:00] Taylor Gibb: Glad to have you here.   [0:11:00] Marie Feliho: Thank you.   [0:11:00] PJ Bruno: Taylor, thanks for joining me.   [0:11:01] Taylor Gibb: It was so much fun meeting you, talking with you, and now I'm hungry.   [0:11:04] Marie Feliho: Well, unfortunately we don't have Just Eat here. You're going to have to come to London.   [0:11:09] Taylor Gibb: I think I could do that.   [0:11:10] Marie Feliho: Yeah?   [0:11:10] PJ Bruno: [crosstalk]   [0:11:10] Taylor Gibb: I mean if you say so. That's it.   [0:11:13] PJ Bruno: That's a work trip. We can expense that.   [0:11:15] Taylor Gibb: That's a work trip. Thank you very much.   [0:11:15] PJ Bruno: Thanks everyone at home listening or wherever you are. You heard it here. Disrupt or be disrupted. Take care. [0:11:22]

Mike is the Head of Data & Analytics at the Bodyshop. Mike's interest in data started when he began studying economics at A levels. It was the first time he’d seen a subject that married maths with real-world problems and issues. It was his first taste of using data to make business recommendations. Mike carried on learning economics right through to a Master’s degree. After a brief foray into investment banking, Mike went to work at a company called Game Theory. This company taught Mike the fundamentals of data analytics. After a while at Game Theory Mike moved into the retail sector to work at Debenhams. He did this to get some more hands-on data experience. He then went to the Post Office and got some first-hand experience dealing with bureaucracy and red tape. Then went to The Guardian news and media, then Aimia and now he works as the Head of Data & Analytics at The Bodyshop.

As a loyalty marketing professional, Sanjeev Nichani has worked with some of India's top loyalty programmes, including Loylty Rewardz - a programme for over 100 million banking customers in India, AIMIA, and now Raymond Rewards, a men's retail fashion proposition that recognises and rewards customers across all markets segments and across 1,000 retail stores. Includes insights on launching a loyalty programme within a franchise business, upcoming ideas to engage with members in digital channels and where Raymond Limited is focusing its commercial strategy in 2019 through to 2025.

Do you like mysteries? If so, great, because we're going to be talking about Aimia, Akinah, and the Scouring of Aimia this week. There's so many mysteries here, it's almost as if we don't have anything to talk about. But joke's on you, we have plenty. Oddly enough, we very easily could have called this "Dawnshardcast." You'll see why. Our cast today is Eric (Chaos), Ian (WeiryWriter), and Ben (Overlord Jebus). Big shout-out to Ben who edited this podcast. Send your Who's That Cosmere Character to whosthatcosmerecharacter@gmail.com, leave a rating and review for us on iTunes, and as always, you can subscribe to Shardcast with this RSS feed below.

Adam and Jeannie discuss how to balance your performance and resources with the promises you make to customers. Is your brand making meaningful promises? Broken promises chalk up to bad customer experiences. As a result, many brands set low expectations regarding call time, hours of operation, and many other things. On the flip side, brands need to differentiate themselves by making bold promises. And yet many create customer service nightmares and harm their brand image by making promises they can’t always keep. “If you don’t deliver, that’s a bad #custexp…” -Jeannie Walters Balancing resources with performance and tying these things to a promise that is both realistic and meaningful to customers is a tall order for most businesses. How can you strike a balance that keeps customers happy while keeping your resources in check? There’s no easy answer, and it’s different for everyone. For some, this may mean making big changes or additional investments. But for others, a few simple tweaks can make a world of difference! “There’s 2 sets of expectations…” -Adam Toporek Today, Adam and Jeannie are diving into ways you can set more reasonable expectations with customers, regardless of what resources you have. So before you decide you’re doing the best you can without turning things upside-down or pushing the limits of your budget, we have some great tips you can use today. Listen in! Related Content 360Connext® post, Customer Service & CX Leaders Make the Best Magic TOGETHER Customers That Stick® post, 5 Millennial Traits to Improve Customer Service CustomerThink post: AIMIA, Aeroplan, Air Canada and the meaning of loyalty Episode 266: Chip Bell, Innovating Service Episode 209: (Tip) Do You Have the Resources for Service? We're on C-Suite Radio! Check it out for more great podcasts Sponsor message Give your team the customer service training they deserve Want to bring game-changing customer service training to your team? CTS Service Solutions offers a half-day in-person workshop designed to motivate and educate your customer-facing team members. Using energy, excitement, and interaction, our workshop helps frontline teams embrace a customer-centric outlook, then — using the principles from our book Be Your Customer’s Hero — gives them the skills and confidence they need to handle any service interaction. Don’t leave your frontline team hanging… Give them the training they deserve. Learn more at customerheroworkshop.com, that is customerheroworkshop.com.   Take care of yourself and take care of your customers.   Learn more about your ad choices. Visit megaphone.fm/adchoices

Recording of the public opening of the tenth annual AIMIA | AGO Photography Prize exhibition. Come celebrate with nominated artists Liz Johnson Artur, Raymond Boisjoly, Taisuke Koyama, and Hank Willis Thomas.

Recording of the public opening of the tenth annual AIMIA | AGO Photography Prize exhibition. Come celebrate with nominated artists Liz Johnson Artur, Raymond Boisjoly, Taisuke Koyama, and Hank Willis Thomas.

Welcome to Driving Change 'The Podcast' where we go for a drive with leading technology executives and dig deep into their beliefs, habits, routines, and influences. Today we take a ride with Phil McKoy CIO of Aimia and discuss a variety of topics from the role of CIO, staying relevant, advice for up and coming tech leaders, fishing from a kayak. This show was filmed on the road so you may hear some audio challenges. To see the video version of this show and others visit Lead by Change at www.leadbychange.com Subscribe to Lead by Change at www.leadbychange.com to get early access to new shows and exclusive content. This show is empowered by Collective Genius. No matter how great the leader or the team if they do not find each other nothing will change. Collective Genius helps technology companies drive change and innovation by providing the right tech and product talent. Find your leader or build your team at Collective Genius at www.collective-genius.com Produced and Hosted by Jeff Martin, CEO and Founder of Collective Genius Music by The Heisman

Artists Dave Jordano, Owen Kydd, Annete Kelm, Hito Steyerl discuss their work as the AIMIA photography prize finalists.

Artists Dave Jordano, Owen Kydd, Annete Kelm, Hito Steyerl discuss their work as the AIMIA photography prize finalists.

Making Transmedia Make Money - Why you are unlikely to make any money unless you are willing to deal with the small stuff, lots of it. Jennifer explores many digital business models and shows how they can be applied to almost any Multi Platform and Transmedia project. Case studies will feature non-commercial projects such as China Heart & Making Australia Happy and how they could have been commercialised. A presentation by Jennifer Wilson given at the inaugural Screen Australia & StoryLabs digital ignition lab held in Robertson in late November 2011. Podcast Recorded and Produced by Gary P Hayes. http://storylabs.us/mentors/#JENNIFER-WILSON Jennifer Wilson is a Director of The Project Factory – a multiplatform media company. She is fascinated by the intersection of creative concepts, their technical implementation and the commercial realities that underpins these. Beyond cross-platform – the intelligent exploration of how to generate engagement on the third and fourth screens through social, play, story, sharing and interactivity. She is passionate about mobile (ubiquity); semantic web (understanding), social media (connection) and the need to find engagement at the heart of every interaction. Jennifer teaches courses in multiplatform, trans- and convergent media. She works with emerging leaders across all forms of media to help them understand the connected, networked world. She has authored books and papers aimed at writers and film makers covering key concepts, business models, rights issues and new ways of thinking about copyright. Jennifer is a member of SPAA, on the board of AIMIA and chairs the Mobile Industry Group.

A Tale of Two Portals: Rod Farmer and Anton Sher present as a case study the conception, design, and delivery of the recent AIMIA awarding winning “Best mobile product or service” – 3 Mobile iPortal. This presentation will discuss mobile strategy, designing for different devices and platforms, and building product awareness.

Internet video has come a long way from the postage stamp generic media player to the commercial success it is today. This session looks at this journey, and examines the multitude of online video options available. We will look at content creation (simple single piece, to multi-platform, and user generated), distribution methods and publishing strategies. Then once the video is published, how do you justify it (the ROI), commercialise it (leverage the content) and monetise it through syndication, advertising, sponsorship, or pay-per-view/subscription. There will be real time demos and case studies. Since Nick ran his first live webcast in 2000, he has managed several hundred webcast productions for most of the top corporates, publishers and broadcasters in Australia. Key highlights include Australia’s first live medical operation on the web, the Australia 2020 Summit and World Youth Day. Nick regularly speaks at conferences here and overseas on online video creation and distribution, and is also an avid short film maker, actor and theatre producer. Nick is on the NSW committee of AIMIA - the Australian Interactive Media Industry Association. Licensed as Creative Commons Attribution-Share Alike 3.0 (http://creativecommons.org/licenses/by-sa/3.0/).