Manufacturing Growth Podcast

With the new year upon us, companies are beginning to set their goals, priorities, and budgets. In this episode, we discuss how to set up your marketing budget to meet the growth goals for your business.

Forecasting will always be a challenge in business, but defining key processes will help maximize your team's effort and provide the most effect on ROI. In this episode, we are discussing how to implement the best-fit technology and how to utilize your existing sales team.

Systemization helps tasks and recurring business issues to be dealt with consistently and strategically. To ensure a smooth and seamless experience throughout the customer journey, your sales and marketing teams should be working together to create organized systems. In this episode, we are diving into the steps involved in identifying areas of growth and implementing systemization throughout the business.

As a business leader, it's crucial to predict demand and stay on top of industry trends. Market factors and ongoing growth challenges can make it tricky to focus on the end goal. In this episode, we are learning from Jonathan Lavender, managing partner of Pack Leader USA, about thinking ten steps ahead to scale a business successfully.

Along the way, you’ve probably heard that bots are the future. Even if you haven’t heard of chatbots, chances are you’ve probably run into them somewhere on the internet with a sneaking suspicion that the person on the other end of the screen might be a robot. In this episode, we’ll breakdown the differences between good and bad chatbot experiences and how to implement a bot on your website.

Companies need an effective way to create and implement content so that it's accurate, insightful, and timely. What does content strategy include? Where should planning documents live? In this episode, we are discussing how companies can develop strategic and compelling and content plans.

Achieving customer satisfaction starts with delivering on your promises and then surprising your customers by going above and beyond. In this episode, we are discussing how to create successful client interactions and why building those relationships is so important.

A customer's experience with a brand is affected by every interaction they have with it. It's important to think about every touchpoint — they either make or breaks the buyer's experience. In this episode, we discuss how to create great user experiences by thinking about customer needs and how to address them within every opportunity.

Becoming a successful leader is a journey, and it includes discovering and developing leadership styles and philosophies. In this episode, we welcome back Lenny Stahl, co-owner & president of Dakota Storage Buildings, who shares with us how he developed his leadership philosophy and how it has affected his business. Listen as Lenny provides advice and resources for other manufacturing leaders.

Scaling a company is a long process and is full of challenges. In this episode, we dive into the journey Lenny Stahl has taken to get to where he is now with Dakota Storage Buildings and what advice he has for growing manufacturing companies.

We recognize bottlenecks throughout the sales process. You can often see the sales process functioning as a hurry up and then wait, kind of game. Integrating electronic documents into sales simplifies the process and creates an organized environment for faster turnarounds and lower costs. Learn how to utilize electronic documents to benefit your sales team in this week’s episode.

Having a gap between the marketing and sales departments has historically been a huge issue for companies. In this episode, John-Erik Pszenny talks through why that gap exists, what creates it, and how to successfully maneuver bridging it. By setting up better communication between these teams, the company will be able to grow with less friction.

Friction is essentially a pain point that shows up any time we try to communicate or have a handoff of information. Today, we are going to be discussing how to eliminate friction points in your business that may be limiting you. By eliminating these friction points, you will reclaim time and energy that is currently being squandered due to inefficiency.

Brand awareness is important when launching new products and services, it drives consumers' decisions when differentiating between competing companies. Brand awareness goes beyond just large companies, how do you think they became well known? In this episode, you’ll learn why building brand awareness is beneficial in any niche.

Content can mean a lot of different things. As marketing has changed, so has the meaning of content. It’s no longer just written word — it’s anything that communicates, so it can be written and verbal words or visual communications. In this episode, you’ll learn how to unlock demand by creating and promoting content to attract better leads.

If Superman started out as a guy in tights the story wouldn’t make much sense — origin stories help people relate. Telling your story and telling it well is the key to connecting with your audience. In this episode, you’ll gain perspective on exactly what your X-Factor may be, why it's important for your company to have one, and how you can amplify your X-Factor to the world.

The landscape for modern buyers has drastically changed over the years. Today the average buyer is highly educated before a conversation is even made. That means we have to adapt how we sell our products to meet the wants and needs of these knowledgeable consumers. In today’s episode, you’ll learn what the modern buyer looks like and how you can change your approach to sales and marketing to address the changes in their behavior.

Building a great company is a marathon, not a sprint. Each week Krista Ankenman and her team at TANK New Media take on growth challenges, explore technology, and interview business leaders dedicated to growing better through continuous improvement. If you’re ready to build repeatable and scalable systems to drive your business forward, this podcast is for you.