Millionaire Insurance Producer

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Hosted by Charles Specht, the Millionaire Insurance Producer podcast is the top podcast for insurance producers who want to quote less and win more often. Charles was a producer with a $1,000,000+ Book of Business, before starting a consulting company working directly with insurance buyers. Charles understands what your prospects both want and need and will give you the tools of how to package your services in such a way that your prospects will fire their current agent and sign your Broker of Record Letter…during the very first appointment!

Charles Specht


    • Jun 16, 2025 LATEST EPISODE
    • every other week NEW EPISODES
    • 32m AVG DURATION
    • 194 EPISODES

    Ivy Insights

    The Millionaire Insurance Producer podcast is an exceptional resource for insurance agents who are looking to go above and beyond the status quo in their industry. Hosted by Charles, the podcast provides valuable insights, tools, and wisdom to help agents succeed and thrive in the competitive world of insurance. As a new agent myself, I feel incredibly fortunate to have stumbled upon this podcast as it aligns perfectly with my strategic and systematic mindset towards attaining new business.

    One of the best aspects of The Millionaire Insurance Producer podcast is the practical advice and actionable tips that Charles provides. Unlike many other podcasts in the industry, Charles goes beyond surface-level discussions and delves into specific strategies that can be implemented immediately. Whether it's prospecting techniques, building a strong book of business, or mastering sales skills, Charles covers a wide range of topics that are relevant to insurance professionals at any stage of their career.

    Furthermore, what sets this podcast apart is the wealth of free resources that Charles generously provides. He shares tools, templates, and scripts that can be downloaded and utilized by listeners to enhance their own practices. These resources alone are incredibly valuable as they save agents time and effort in creating materials from scratch.

    In terms of drawbacks, it would be helpful if the episodes were more consistent in terms of length and frequency. While some episodes are longer and dive deep into certain topics, others are shorter and leave you wanting more. Additionally, there could be more guest interviews or panel discussions featuring successful insurance producers who can share their experiences and insights.

    In conclusion, The Millionaire Insurance Producer podcast is an absolute gem for insurance agents who want to take their careers to new heights. The invaluable advice, practical tools, and inspiring stories shared on this podcast make it a must-listen for anyone in the industry. Whether you're just starting out or looking to reach millionaire producer status, Charles's teachings will undoubtedly help you achieve your goals.



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    Latest episodes from Millionaire Insurance Producer

    Winning New Clients Through "Competitive Differentiation"

    Play Episode Listen Later Jun 16, 2025 31:50


    Insurance agents who struggle at setting new business appointments with prospects, or winning signed Broker of Record Letters, or winning through a quoting process, are typically agents that don't have a Competitive Differentiation that makes the prospect say, "Wow!" In other words, if you don't have anything -- either a tangible service or a unique process -- that separates you from other competitors, your prospect will subconsciously toss you in the bucket of mediocrity and not do business with you. Why? Because, they already have an agent equal to or better than you, so they don't need you. In this throwback episode of the Millionaire Insurance Producer podcast, host ⁠⁠Charles Specht⁠⁠ will GIVE YOU EXAMPLES of differentiation services, both that are insurance-related and also Micro-Niche focused. Also, be sure to check out⁠⁠ www.permissionproducerschool.com⁠⁠ as the next cohort of students to go through our sales school will take place at the end of February. Get registered before all of the seats are gone! Key Topics: Why competitive differentiation is key to winning more business The power of micro-niching to stand out from competitors How to create a unique value proposition that prospects can't ignore Differentiation services that help secure more clients Proven strategies for negotiating lower premiums with underwriters Real-world examples of successful competitive differentiation tactics Overview of the Permission Producer School for mastering sales and prospecting Reach out to  ⁠⁠Charles Specht⁠⁠ Visit: ⁠⁠Permission Producer School⁠⁠ ⁠⁠Permission Network⁠⁠ Produced by ⁠⁠PodSquad.fm⁠

    The Two Careers of an Insurance Producer

    Play Episode Listen Later Jun 5, 2025 28:19


    No doubt you were hired to sell insurance. But did your agency leadership make you FIRST prove that you can prospect to set appointments? I would suspect probably not. And, that's why so many insurance producers fail and don't make it -- or at least why they don't make enough money. They are good at relationship building and closing business, but they just can't set enough appointments. In this throwback episode of the Millionaire Insurance Producer podcast, host ⁠⁠Charles Specht⁠⁠ will talk about what you need to start saying in order to set more new business appointments with your prospects. After all, prospecting is a numbers-game but selling insurance is a relationship-game. Key Topics: The dual careers in insurance: prospecting versus selling insurance. Why poor prospecting skills often lead to failure and how to fix them. The importance of a defined process for setting appointments. Overcoming objections like gatekeepers and timing issues. Crafting simple, relatable messaging to connect with prospects. Balancing numbers in prospecting with relationships in selling insurance. Refining prospecting skills or outsourcing to avoid stagnation. Reach out to  ⁠⁠Charles Specht⁠⁠ Visit: ⁠⁠Permission Network⁠⁠ Produced by ⁠⁠PodSquad.fm⁠

    Set More Appointments and Win More BOR's

    Play Episode Listen Later May 19, 2025 20:04


    Check out:⁠⁠ https://permissiongroup.com/permission-producer-school/⁠⁠ Imagine setting twice as many new business appointments with your prospects, tripling your win percentage, writing more accounts, writing larger-revenue generating accounts, and winning most (all?) of these new clients by signed Broker of Record Letter, rather than going through a normal quoting process. Sound to good to be true? Well, it's not. It's exactly what I teach and train my Producer clients to do. And, in this throwback podcast interview, host ⁠⁠Charles Specht⁠⁠ will tell you what the one thing is that you need to do FIRST in order to make all of this come true. Key Topics: The importance of choosing a micro-niche  How a focused niche helps create effective scripts, marketing, and branding Aligning your niche with your carriers' preferred markets for better results Examples of agents succeeding by specializing in unique industries Why focusing on fewer, high-value clients is more effective than spreading too thin How micro-niching increases trust and helps you secure more broker of record letters Avoiding the trap of dabbling by fully committing to a niche for greater success Reach out to  ⁠⁠Charles Specht⁠⁠ Visit: ⁠⁠Permission Producer School⁠⁠ ⁠⁠Permission Network⁠⁠ Produced by ⁠⁠PodSquad.fm⁠

    How to Ask for the BOR at Just the Right Time

    Play Episode Listen Later May 12, 2025 26:01


    Asking for the signed BOR is part science and part art. And, timing is everything! You need to be careful to not ask too soon and also to not waiver on the fence of indecision by never getting around to popping the actual question. In this throwback episode of the Millionaire Insurance Producer podcast, host ⁠⁠Charles Specht⁠⁠ will teach you how to ask for the signed Broker of Record Letter at just the right time (not too soon and not too late) and how to ask with just the right words to get what you want. Why is this so important? Because ... you rarely get what you don't ask for! Also, PERMISSION PRODUCER SCHOOL launches on October 14th - 18th. Get registered before it is too late! Go to:⁠⁠ www.PermissionProducerSchool.com⁠⁠ Key Topics: Ask for the Broker of Record (BOR) letter at the right time to maximize success Help prospects recognize pain points with their current agent before asking for the BOR Position yourself as the solution with a clear 12-month service plan Asking too soon can be off-putting, but waiting too long risks being "friend-zoned" Present the BOR request after uncovering enough issues with the incumbent agent A well-timed BOR request can lead to a 30-40% success rate in the first meeting Consider adopting a "no-quote" policy for non-clients to streamline the process Reach out to  ⁠⁠Charles Specht⁠⁠ Visit: ⁠⁠Permission Producer School⁠⁠ ⁠⁠Permission Network⁠⁠ Produced by ⁠⁠PodSquad.fm⁠

    Throwback: MINDSET

    Play Episode Listen Later Apr 21, 2025 23:44


    MIND SET. You're either strong in the area of confidence and mindset, or you're a weak little puppy. Which one is it? Insurance agents who lack confidence tend to write fewer new accounts each year, they write smaller accounts, and they don't win many (any?) signed Broker of Record Letters. The opposite is also 100% true: Insurance producers who are confident and in the right frame of mind set more appointments and write more accounts, they write larger revenue accounts, and they win significantly more clients through signed Broker of Record Letter. In this throwback episode of the Millionaire Insurance Producer podcast, host Charles Specht will not only tell you why MINDSET is so important for an insurance producer but he'll tell you the basic things you need to do -- today! -- in order to start dominating and winning! ---------- PS: Remember, the "PERMISSION PRODUCER SCHOOL" is launching on October 14, 2024. It will give you the blueprint for sales success which, in turn, gives you a strong mindset in order to do all of the above. Get registered right away as the price will be increasing very soon! Learn more and get registered at: www.PermissionProducerSchool.com Key Topics: Confidence comes from having a personalized plan and a clear value proposition Struggles with mindset are common when producers don't differentiate their offerings Focusing on a specific micro-niche builds confidence and drives better results Generalists often struggle; specialization helps producers stand out and win business The Permission Producer School provides vital sales training to improve prospecting and scripting A well-defined process allows producers to confidently ask for and secure business Reach out to  Charles Specht Visit: Permission Producer School Permission Network Produced by PodSquad.fm

    You Will Reap What You Sow (in both Life & Sales)

    Play Episode Listen Later Apr 17, 2025 19:46


    You get out what you put in. You win championships when you do the good work. You reap what you sow. These are the realities of what happens to people (and teams) who do the right things over and over again. Success comes to those who do the right work and stay consistent. Last time I checked, none of your insurance carriers pay any "consolation commission" when you come in 2nd place. It's all or nothing, baby! If you sow inactivity, you will reap the wind. If you sow inactivity for long periods of time, you'll reap the whirlwind. If you don't do the proper prospecting work, you won't schedule any new business appointments or win any signed BOR's or secure any deposit checks. The choice is yours. In this podcast episode, host Charles Specht reminds, motivates, and guides you on what and why you need to reconsider what you're doing in order to get the results you actually want. Key Topics: Why being busy doesn't mean being productive The real reason you're not getting appointments or BORs How second place in sales pays nothing literally The time audit every producer needs to do How the wrong daily tasks kill your commissions Why consistent prospecting is the only path to winning Imperfect action beats perfect inaction every time Reach out to  Charles Specht Visit: Permission Network Produced by PodSquad.fm

    Throwback: The Perfect Script for Cold Calling and Overcoming Objections

    Play Episode Listen Later Apr 14, 2025 37:03


    Cold Calling is never much fun, but it can become your pot of gold at the end of a rainbow if you can figure out the proper Script and get your delivery of the Script down pat with both enthusiasm and confidence. Most insurance agents have a lame, tired, and worn-out Script that makes them sound like every other agent out there. Don't be that agent! In this throwback episode of the Millionaire Insurance Producer podcast, host Charles Specht will give you actual examples of what your C3 (Cold Call Carrot) and Script should be in order to be more successful when cold calling. Then, Charles will walk you through how to overcome the two main Objections you will hear: 1) We're happy with our agent, and 2) Now is not a good time. These will help you set more new business appointments with less time prospecting. PS: The "Permission Producer School" is getting ready to launch on October 14th, 2024. Are you signed up yet? Charles Specht created (and will teach) the Permission Producer School as an intensive 3-week training program to help new(er) Producers write their first $100,000 of commission in their first 6-9 months, and then scale up to $250,000 in commission in their first 15-18 months in the industry. To learn more about "PERMISSION PRODUCER SCHOOL" visit: www.PermissionProducerSchool.com Key Topics: Introduction to cold calling and its crucial role in insurance sales Overview of the Permission Producer School, focusing on sales techniques for producers Crafting the right script and delivery; introducing the "Cold Call Carrot (C3)." Using "price plus something" in your script to meet prospects' needs Overcoming objections with ethical dilemmas to secure meetings Examples of industry-specific scripts and tailoring messages for micro-niches Encouragement to adopt a fresh approach for more effective prospecting Reach out to  Charles Specht Visit: Permission Producer School Permission Network Produced by PodSquad.fm

    Throwback: Your First $250,000 of Commission - (Permission Producer School)

    Play Episode Listen Later Mar 24, 2025 25:09


    You know, if a producer doesn't get to $100,000 of commission in a reasonable amount of time, they often either get fired or they find a new job outside of insurance. So, we not only need to help them get to $100,000 of commission but I think -- more importantly -- we need to get them to a $250,000 commission Book of Business as soon as humanly possible. Why? Because, once a producer gets to $250,000 in annual gross commission, they are usually not going to get fired, they're in the insurance business for life, and they're typically making six-figures in annual take home pay themselves. Therefore, that's why I am launching the PERMISSION PRODUCER SCHOOL, which is a 3-week intensive new producer sales training school to help new producers write $250,000 of commission in 1.5-2 years. (Go to www.permissiongroup.com to learn more) Key Topics: The importance of hitting the $100,000 gross commission milestone for job security. The challenge of transitioning from learning to producing quickly in the insurance industry. Strategies for reaching $250,000 in gross commission, including the Permission Producer School. The need to focus on a single micro-niche to accelerate growth from $100,000 to $250,000. Why a shift in strategy is required to move from $250,000 to $650,000 in commissions. Key changes needed to leap from $650,000 to $1.2 million, such as targeting larger accounts. The mindset and strategy shifts necessary to achieve a $3 million book of business. Reach out to  Charles Specht Visit: Permission Producer School Permission Network Produced by: PodSquad.fm

    Throwback: How to Prospect the Low-Hanging Fruit

    Play Episode Listen Later Mar 17, 2025 28:39


    I have a confession to make: I firmly believe insurance agents are prospecting all wrong. And, it is not only costing them thousands of dollars every year in new business commission, but they are losing literal weeks (months?) of their lives in the process. But, I also have some good news as well. The good news is that you can be happier as a producer, more successful, get more hours of your life back, and win more frequently. It all boils down to prospecting the low-hanging fruit. In this throwback episode, I (Charles Specht) will tell you what the low-hanging fruit is and also how you can win it! Key Topics: Introduction of "low-hanging fruit" in insurance sales Analogy of picking ripe figs to explain targeting easy opportunities Importance of using the Broker of Record (BOR) letter in acquiring new clients Techniques for identifying and capitalizing on straightforward sales opportunities Discussion on the mindset needed for low-effort, high-return sales approaches Insights into streamlining the sales process by focusing on ready-to-switch clients Encouragement to refine focus on opportunities with the greatest return and least complication Reach out to  Charles Specht Visit: Permission Network Produced by: PodSquad.fm

    Embrace the Rejection and Find Your Clients

    Play Episode Listen Later Feb 27, 2025 23:31


    Have you ever been rejected when doing your prospecting? Of course you have. Probably thousands of times in your life so far. It comes with the territory. But putting in the work helps you find your people. Getting hundreds of "No's" helps you find the dozens who say, "Yes!"  In this episode of the Millionaire Insurance Producer podcast host Charles Specht explains how to embrace the rejecting haters when prospecting in order to find the people who want to do business with you and say, "Yes!" ALSO... the next cohort of "PERMISSION PRODUCER SCHOOL" starts on March 3rd - 7th (2025). You don't want to miss out. Learn more and get registered at: www.PermissionProducerSchool.com Key Topics: Embracing rejection as part of the sales process Filtering prospects to find the right clients Prospecting is a numbers game; selling is about relationships Success stories of producers landing high-value accounts Choosing between quantity or quality in your book of business Persistence and strategic messaging lead to more wins Reach out to  Charles Specht Visit: Permission Producer School Permission Network Produced by PodSquad.fm

    3 Things Producers Should Do to Ensure Sales Success

    Play Episode Listen Later Feb 24, 2025 25:51


    There are THREE things that if insurance producers did, they would have far more success at prospecting and selling insurance. What are these THREE things you might ask? Well, that's what podcast host Charles Specht will teach you in today's episode on building a $1,000,000 or more Book of Business. Also... The next cohort of PERMISSION PRODUCER SCHOOL starts on March 3, 2025 and goes through to March 7, 2025. It's a virtual sales training program for commercial P&C and EB producers. The sessions last for 2.5 hours daily. If you're interested in learning more, go to: www.PermissionProducerSchool.com Get registered at: www.PermissionProducerSchool.com WHEN IT TAKES PLACE: March 3rd - 7th Key Topics: The power of micro-niching to attract and convert ideal clients Winning BORs with a 12-month service plan Lowering premiums through strategic pre-renewal planning Follow-up cadence is the key to consistent prospecting Keeping prospects engaged without overwhelming them Maximizing outreach efficiency for better results Closing more deals with a proven sales framework Reach out to  Charles Specht Visit: www.PermissionProducerSchool.com Permission Network Produced by PodSquad.fm

    Throwback: How to Increase Your Quoting Win-Ratio by 50%

    Play Episode Listen Later Feb 20, 2025 33:52


    Going for the BOR is always the better option, but sometimes you just have to quote. If you go through a normal quoting process, be sure to get these three (3) things from the prospect. Once you do this, your quote-to-win ratio will increase so much that you could see your new business revenue increase by some 50% annually. That's a lot of commission. It's YOUR new business commission! But only if you get these three buy-in's from your prospect. So, listen and implement. PS: Download a free copy of The Millionaire Producer at: https://permissiongroup.com/the-millionaire-producer/ Key Topics: Understand the significance of the quoting process in the insurance industry The importance of the Broker of Record (BOR) letter Three essential steps to secure more clients and increase commission The importance of exclusive access to key insurance carriers Ensuring guaranteed business through clear agreements on price savings Preventing competitors from getting a last look at quotes Strategies to remind clients of agreed terms during the quoting process Reach out to  Charles Specht Visit: Permission Network Produced by: PodSquad.fm

    Throwback: Your Weak Efforts Are Hurting My Ears - (www.wincroniche.club)

    Play Episode Listen Later Feb 10, 2025 23:21


    Have you ever gone through a season of prospecting where you weren't actually prospecting? You were doing -- I don't, know, whatever -- but just not a lot of reaching out to prospects? Yes, I think we all have experienced that from time to time. Today I had a coaching call with a new producer who has been in the business for about 8 months ... and I had to light him up! He's being lazy, reactive, and not doing the work that Producers are supposed to do. We all go through seasons like that. If you're in that season right now then GET OUT OF THERE RIGHT NOW!!! Enough is enough. Your weak efforts are hurting my ears. In fact, my own weak efforts hurt ever more. We (you and me both!) can do better. So let's. Also, be sure to check out www.microniche.club and sign-up for a training I'm going to be given about how to choose your most profitable Micro-Niche. I'm also going to be giving people my "go to" Script that almost sets more new business appointments than anything else. Again, go to: www.microniche.club Key Topics: Addressing laziness in insurance agents The dangers of reactive work habits Importance of proactive client engagement and prospecting Strategies for effective phone calls and client interactions The value of walk-in visits and personal networking Advice on focusing on larger accounts and meaningful activities Motivational insights for achieving a million-dollar book of business Reach out to  Charles Specht Visit: Permission Network www.microniche.club Produced by: PodSquad.fm

    Winning New Clients Through "Competitive Differentiation"

    Play Episode Listen Later Feb 6, 2025 31:50


    Insurance agents who struggle at setting new business appointments with prospects, or winning signed Broker of Record Letters, or winning through a quoting process, are typically agents that don't have a Competitive Differentiation that makes the prospect say, "Wow!" In other words, if you don't have anything -- either a tangible service or a unique process -- that separates you from other competitors, your prospect will subconsciously toss you in the bucket of mediocrity and not do business with you. Why? Because, they already have an agent equal to or better than you, so they don't need you. In this episode of the Millionaire Insurance Producer podcast, host Charles Specht will GIVE YOU EXAMPLES of differentiation services, both that are insurance-related and also Micro-Niche focused. Also, be sure to check out www.permissionproducerschool.com as the next cohort of students to go through our sales school will take place at the end of February. Get registered before all of the seats are gone! Key Topics: Why competitive differentiation is key to winning more business The power of micro-niching to stand out from competitors How to create a unique value proposition that prospects can't ignore Differentiation services that help secure more clients Proven strategies for negotiating lower premiums with underwriters Real-world examples of successful competitive differentiation tactics Overview of the Permission Producer School for mastering sales and prospecting Reach out to  Charles Specht Visit: Permission Producer School Permission Network Produced by PodSquad.fm

    Throwback: Your Most-Profitable Micro-Niche (www.microniche.club)

    Play Episode Listen Later Feb 3, 2025 29:34


    (First, go check out www.microniche.club to see what this is all about) - Do you feel like you're struggling setting enough new business appointments or not winning enough new clients? If that's the case for you, I would say it's likely due to a lack of focus in a narrowly defined Micro-Niche. Most producers struggle or don't make the kind of income they want or know they're capable of making because they are prospecting on the WRONG types of accounts.  In this throwback episode of the Millionaire Insurance Producer podcast, host Charles Specht will teach you about why you need to choose a Micro-Niche in order to accelerate your sales career and make more commission. And, the starting point for you is to first visit: www.microniche.club Key Topics: Micro-niche importance - check out www.microniche.club Leveraging micro-niches for business growth Effective strategies for selecting a micro-niche Success stories from micro-niche strategies Impact of micro-niching on appointment setting and client acquisition Long-term benefits of micro-niching for agents and agencies Reach out to  Charles Specht Visit: Permission Network www.microniche.club Produced by: PodSquad.fm

    Throwback: Leveling-Up for Higher Commissions

    Play Episode Listen Later Jan 27, 2025 31:06


    Are you happy with your current status quo or are you satisfied with mediocrity? No doubt, you're not. If not, are you doing anything significant to level-up your revenues, or write larger accounts, or close more new business? I hope you are! In this throwback episode of the Millionaire Insurance Producer podcast, host Charles Specht will help you to see what leveling-up would look like for you and he'll give you some key takeaways to figure out and then implement in order to finally begin closing more deals and making the money you know you're capable of earning.  Key Topics: Importance of moving beyond comfort zones to achieve substantial growth Strategies for targeting and securing larger accounts The role of mindset in surpassing traditional business limits Practical tips on choosing insurance carriers and maximizing commissions Evaluating and adjusting business strategies to align with growth objectives Real-life success stories of agents transforming their business scale Prospects for agents willing to adopt aggressive growth strategies Reach out to  Charles Specht Visit: Permission Network Produced by: PodSquad.fm

    Throwback: The BOR Process Clearly Defined

    Play Episode Listen Later Jan 13, 2025 34:11


    Would you like to win more signed Broker of Letters from your prospects but you're not exactly sure how the process works? Would you appreciate it if someone gave you a step-by-step, repeatable process that would help you win more signatures? Well, then it's a good thing you're listening to today's throwback episode because host Charles Specht is going to breakdown ten (10) steps to winning more signed Broker of Record Letters from your prospects. PS: And, in this episode Charles tells you exactly how to get your hands on a copy of a 12-Month Timeline of Services you can use for your prospects. Key Topics: The importance of planning before securing Broker of Record letters Overview of the Broker of Record letter process Strategies for defining your ideal client Choosing the most profitable micro-niche Creating a 12-month timeline of services Branding and scripting for your micro-niche Implementing a three-prong approach to prospecting The critical step of directly asking for the Broker of Record Reach out to  Charles Specht Visit: Permission Network Powered by PodSquad.fm

    Throwback: How to Become the "Jerry Maguire" of the Insurance Industry

    Play Episode Listen Later Jan 6, 2025 28:20


    If you can do this one thing, you'll not only win more signed Broker of Record Letters but you'll save yourself a ton of time, headaches, stress, and you'll make a lot more money too. What is it? Here it is: "Show me the money, Jerry!" See, you need to become an insurance agent who is more like Jerry Maguire the sports agent, rather than "Joe Quotes" who offers quotes to non-clients. What I mean is professional sports agents don't offer quotes and quote against other sports agents, and neither should you.  In this throwback episode of the Millionaire Insurance Producer podcast, host Charles Specht will explain the how and why being Jerry Maguire is a better choice for you, and then three (3) steps to make it happen. Key Topics: The importance of how you're perceived by prospects Why the traditional quoting process is flawed Adopting the Jerry Maguire approach in insurance sales Key strategies to differentiate yourself in the market How to effectively communicate value to your prospects The benefits of a mindset shift from quoting to consulting Building a client-focused strategy for superior outcomes Reach out to  Charles Specht Visit: Permission Network Insurance Agency, Inc. Produced by Podsquad.fm

    The Two Careers of an Insurance Producer

    Play Episode Listen Later Dec 16, 2024 28:19


    No doubt you were hired to sell insurance. But did your agency leadership make you FIRST prove that you can prospect to set appointments? I would suspect probably not. And, that's why so many insurance producers fail and don't make it -- or at least why they don't make enough money. They are good at relationship building and closing business, but they just can't set enough appointments. In this episode of the Millionaire Insurance Producer podcast, host Charles Specht will talk about what you need to start saying in order to set more new business appointments with your prospects. After all, prospecting is a numbers-game but selling insurance is a relationship-game. Key Topics: The dual careers in insurance: prospecting versus selling insurance. Why poor prospecting skills often lead to failure and how to fix them. The importance of a defined process for setting appointments. Overcoming objections like gatekeepers and timing issues. Crafting simple, relatable messaging to connect with prospects. Balancing numbers in prospecting with relationships in selling insurance. Refining prospecting skills or outsourcing to avoid stagnation. Reach out to  Charles Specht Visit: Permission Network Produced by PodSquad.fm

    Throwback: Clearly Defining Your Ideal Client

    Play Episode Listen Later Dec 9, 2024 25:17


    If you have not yet CLEARLY DEFINED what your ideal client both is and is not then you're probably making only $0.50 on the $1 of what you could be earning. That's right. Not clearly defining your ideal client is costing you money -- a lot of money! You not only need to know what you will say "Yes!" to but also what you will say "No!" to in order to enjoy million-dollar success.  In this throwback episode of the Millionaire Insurance Producer podcast, host Charles Specht explains how to define your ideal client, what types of things to say yes or no to, and why clearly defining your ideal client is the secret to being a successful Millionaire Insurance Producer. Key Topics: Risks of being a generalist insurance agent The concept and benefits of micro-niching Identifying the type of client you truly want The relationship between your ideal client and your lifestyle Strategies to determine and attract your ideal client The significance of saying no to certain clients or opportunities Practical steps to define and target your ideal client base Reach out to  Charles Specht Visit: Permission Network Insurance Agency, Inc.

    Throwback: How to Triple Your Book of Business in 3 Years - (interview with Guffy Wright)

    Play Episode Listen Later Dec 2, 2024 34:24


    How would you like to have a $2,500,000 Book of Business (commission)? Sure, we all would. Well, that's what my client--Guffy Wright--from The Mahoney Group was able to accomplish in less than five years after working with me for 1-on-1 coaching! If you're a P&C or EB producer struggling with Micro-Niche selection, differentiation, leveling-up, mindset issues, limiting beliefs, or not getting enough signed Broker of Record Letters from your prospects, then stay tuned.  In this throwback episode of the Millionaire Insurance Producer podcast, host Charles Specht interviews his client, Guffy Wright, about exactly what to do or not do in order to grow your Book of Business to well over $1,000,000 or more annually. Key Topics: Guffy Wright's transition from a stagnant $700,000 to a $2.5 million commission in just a few years. The importance of targeting the right account size and client type for substantial growth. How a shift in mindset and approach can lead to significant progress in the insurance industry. The transition from a local to a national client base and the impact of virtual sales. Emphasis on Broker of Record letters over traditional quoting for business expansion. The role of ideal client identification in growing an insurance book of business. Guffy Wright's insights on balancing professional growth with personal commitments. Reach out to  Guffy Wright Charles Specht Visit: The Mahoney Group Permission Network Insurance Agency, Inc.

    Throwback: How to Win Your Next 100 Clients

    Play Episode Listen Later Nov 25, 2024 30:37


    Are you a P&C or EB producer who is struggling to set enough new business appointments? Or, maybe you're just not able to close and win enough clients? Do you have too much pressure on you to succeed and you need to start delivering some positive results -- ASAP? If that at all describes where you're at right now then stay tuned because, in this throwback episode of the Millionaire Insurance Producer podcast, host Charles Specht will tell, motivate, encourage, and give you the basic blueprint for what you need to do to win your next 100 clients and build your Book of Business to $1,000,000 or more. And, as a hint for what's to come ..... it all boils down to your "intent" and your "system" for prospecting.  Key Topics: Overcoming the pressure and challenge of client acquisition in insurance sales The concept of finding your ideal 100 clients for sustainable business growth Importance of intention and having a systematic approach in sales Strategies to identify and approach your target client segment The role of micro-niching and account size in building your client base Avoiding the 'sales drift' and staying proactive in client acquisition Developing and implementing effective sales systems and processes Reach out to  Charles Specht Visit: Permission Network Insurance Agency

    Throwback: How to Brand Yourself and Win More New Clients

    Play Episode Listen Later Oct 21, 2024 34:39


    Do you struggle at branding? Are you still a quasi-generalist who is not focused in a Micro-Niche? Or, maybe you've chosen a Micro-Niche industry to focus on, but you haven't figured out how to BRAND yourself so that your prospects are attracted to you and want to sign over their insurance to you? Well, I have good news for you if that describes where you're at right now.  In this throwback episode of the Millionaire Insurance Producer podcast, host Charles Specht will teach you some of the MOST ESSENTIAL things you can do to brand yourself and take your Book of Business to the next level. Charles talks about both personal branding as well as how agency leaders can and should assist their producers by using the agency website to brand the sales team in each and every Micro-Niche they are prospecting. Key Topics: The importance of specializing in a micro-niche for insurance agents. The role of personal branding in the insurance industry. The impact of digital presence and social media in insurance sales. Strategies for creating effective branding in specific niches. How to use branding to differentiate from competitors. Reach out to  Charles Specht Visit: Permission Network Insurance Agency, Inc.

    Set More Appointments and Win More BOR's

    Play Episode Listen Later Oct 7, 2024 20:04


    Check out: https://permissiongroup.com/permission-producer-school/ Imagine setting twice as many new business appointments with your prospects, tripling your win percentage, writing more accounts, writing larger-revenue generating accounts, and winning most (all?) of these new clients by signed Broker of Record Letter, rather than going through a normal quoting process. Sound to good to be true? Well, it's not. It's exactly what I teach and train my Producer clients to do. And, in this podcast interview, host Charles Specht will tell you what the one thing is that you need to do FIRST in order to make all of this come true. PS: The Permission Producer School starts on October 14, 2024. Don't miss out! Get registered at: https://PermissionProducerSchool.com Key Topics: The importance of choosing a micro-niche  How a focused niche helps create effective scripts, marketing, and branding Aligning your niche with your carriers' preferred markets for better results Examples of agents succeeding by specializing in unique industries Why focusing on fewer, high-value clients is more effective than spreading too thin How micro-niching increases trust and helps you secure more broker of record letters Avoiding the trap of dabbling by fully committing to a niche for greater success Reach out to  Charles Specht Visit: Permission Producer School Permission Network Produced by PodSquad.fm

    How to Ask for the BOR at Just the Right Time

    Play Episode Listen Later Oct 3, 2024 26:01


    Asking for the signed BOR is part science and part art. And, timing is everything! You need to be careful to not ask too soon and also to not waiver on the fence of indecision by never getting around to popping the actual question. In this episode of the Millionaire Insurance Producer podcast, host Charles Specht will teach you how to ask for the signed Broker of Record Letter at just the right time (not too soon and not too late) and how to ask with just the right words to get what you want. Why is this so important? Because ... you rarely get what you don't ask for! Also, PERMISSION PRODUCER SCHOOL launches on October 14th - 18th. Get registered before it is too late! Go to: www.PermissionProducerSchool.com Key Topics: Ask for the Broker of Record (BOR) letter at the right time to maximize success Help prospects recognize pain points with their current agent before asking for the BOR Position yourself as the solution with a clear 12-month service plan Asking too soon can be off-putting, but waiting too long risks being "friend-zoned" Present the BOR request after uncovering enough issues with the incumbent agent A well-timed BOR request can lead to a 30-40% success rate in the first meeting Consider adopting a "no-quote" policy for non-clients to streamline the process Reach out to  Charles Specht Visit: Permission Producer School Permission Network Produced by PodSquad.fm

    Throwback: How to Choose the BEST Micro-Niche to Become a Millionaire Producer

    Play Episode Listen Later Sep 30, 2024 32:55


    Do you struggle with setting appointment and writing new business? Many agents do. Actually, most do. Why is that? Well, for one thing, most agents don't know where to begin. In other words, they haven't even decided what to prospect, let alone why they should focus on that. They are "generalists" and have a Jack-of-all-trades mindset. Does that describe you? If it does, then this podcast episode is for you!  In this episode of the Millionaire Insurance Producer podcast, host Charles Specht will give you tips on how to choose the most-profitable Micro-Niche for you, and he also gives a few examples of which Micro-Niches he would seriously consider targeting if he were to start writing insurance again. IF YOU WANT TO FIGURE OUT HOW TO CHOOSE THE BEST MICRO-NICHE FOR YOURSELF, I TEACH THAT IN MODULE 2 OF MY DIGITAL COURSE: Millionaire Producer School. Go here to learn more: www.millionaireproducerschool.com Key Topics: Importance of pre-prospecting in insurance sales. Laying the foundation: The first step in the Permission Sales Framework. Identifying and capitalizing on your most profitable micro-niche. The role of geographic territory in micro-niche selection. Understanding and leveraging differentiation in insurance sales. Setting a 12-month timeline of services for effective client acquisition. Reach out to  Charles Specht Visit: Permission Network Insurance Agency, Inc. Millionaire Producer School

    MINDSET

    Play Episode Listen Later Sep 26, 2024 23:44


    MIND SET. You're either strong in the area of confidence and mindset, or you're a weak little puppy. Which one is it? Insurance agents who lack confidence tend to write fewer new accounts each year, they write smaller accounts, and they don't win many (any?) signed Broker of Record Letters. The opposite is also 100% true: Insurance producers who are confident and in the right frame of mind set more appointments and write more accounts, they write larger revenue accounts, and they win significantly more clients through signed Broker of Record Letter. In this episode of the Millionaire Insurance Producer podcast, host Charles Specht will not only tell you why MINDSET is so important for an insurance producer but he'll tell you the basic things you need to do -- today! -- in order to start dominating and winning! ---------- PS: Remember, the "PERMISSION PRODUCER SCHOOL" is launching on October 14, 2024. It will give you the blueprint for sales success which, in turn, gives you a strong mindset in order to do all of the above. Get registered right away as the price will be increasing very soon! Learn more and get registered at: www.PermissionProducerSchool.com Key Topics: Confidence comes from having a personalized plan and a clear value proposition Struggles with mindset are common when producers don't differentiate their offerings Focusing on a specific micro-niche builds confidence and drives better results Generalists often struggle; specialization helps producers stand out and win business The Permission Producer School provides vital sales training to improve prospecting and scripting A well-defined process allows producers to confidently ask for and secure business Reach out to  Charles Specht Visit: Permission Producer School Permission Network Produced by PodSquad.fm

    The Perfect Script for Cold Calling and Overcoming Objections

    Play Episode Listen Later Sep 19, 2024 37:03


    Cold Calling is never much fun, but it can become your pot of gold at the end of a rainbow if you can figure out the proper Script and get your delivery of the Script down pat with both enthusiasm and confidence. Most insurance agents have a lame, tired, and worn-out Script that makes them sound like every other agent out there. Don't be that agent! In this episode of the Millionaire Insurance Producer podcast, host Charles Specht will give you actual examples of what your C3 (Cold Call Carrot) and Script should be in order to be more successful when cold calling. Then, Charles will walk you through how to overcome the two main Objections you will hear: 1) We're happy with our agent, and 2) Now is not a good time. These will help you set more new business appointments with less time prospecting. PS: The "Permission Producer School" is getting ready to launch on October 14th, 2024. Are you signed up yet? Charles Specht created (and will teach) the Permission Producer School as an intensive 3-week training program to help new(er) Producers write their first $100,000 of commission in their first 6-9 months, and then scale up to $250,000 in commission in their first 15-18 months in the industry. To learn more about "PERMISSION PRODUCER SCHOOL" visit: www.PermissionProducerSchool.com Key Topics: Introduction to cold calling and its crucial role in insurance sales Overview of the Permission Producer School, focusing on sales techniques for producers Crafting the right script and delivery; introducing the "Cold Call Carrot (C3)." Using "price plus something" in your script to meet prospects' needs Overcoming objections with ethical dilemmas to secure meetings Examples of industry-specific scripts and tailoring messages for micro-niches Encouragement to adopt a fresh approach for more effective prospecting Reach out to  Charles Specht Visit: Permission Producer School Permission Network Produced by PodSquad.fm

    Your First $100,000 of Commission - (PermissionProducerSchool.com)

    Play Episode Listen Later Sep 12, 2024 36:01


    Check out --> www.permissionproducerschool.com Congratulations! You got hired at your agency. You're now an insurance producer. Ummm, what comes next? Well, that's the dirty little secret of most insurance agencies around the USA and Canada. The problem is that most agencies have no plan for their new producers, and these new producers have no experience in insurance as well as little-to-no experience in sales. And that, my friends, is a recipe for a straight up career-ending disaster! In this episode of the Millionaire Insurance Producer podcast, host Charles Specht will share the basic steps needed for a new(er) insurance producer to write $100,000 of gross commission in his/her first 9-12 months on the job. It's all about creating the sales system for guaranteed success, also known as the Permission Sales Framework. To learn more, go to --> www.permissionproducerschool.com Key Topics: Importance of having a clear minimum revenue threshold to avoid wasting time on small, unprofitable accounts. Understanding how different agencies operate and tailoring your approach based on geographic territory, available markets, and agency expectations. The value of focusing on external prospecting activities and leaving account management tasks to other team members. How to align your efforts with the carriers your agency represents, specifically targeting industries and businesses that match their appetites for maximum success. Strategies for building an efficient prospect list, including gathering key decision-makers' contact information and renewal dates. The significance of maintaining consistent prospecting efforts, including cold calls, emails, and in-person visits, to steadily build your book of business. Why a solid system for new producers can drastically reduce ramp-up time, aiming for $100,000 in commission within 6-9 months. Reach out to  Charles Specht Visit: Permission Producer School Permission Network Produced by PodSquad.fm

    Throwback: Building a Book of Business is like Building a House

    Play Episode Listen Later Sep 9, 2024 34:28


    Do you struggle at scripting, branding, or sitting down to actually do the hard work of prospecting? Most producers struggle at something, and most of us struggle at many parts of the sales process. In this throwback episode of the Millionaire Insurance Producer podcast, host Charles Specht shares the five parts of his Permission Sales Framework and how selling insurance is like building a house. You have to lay the foundation, build the structure, paint the walls, do the final walk-through, and then get the keys. When you master these five parts of the Permission Sales Framework, you'll become a millionaire insurance producer. Key Topics: The challenge of selling insurance and winning clients in a competitive market. Common struggles faced by insurance producers in appointment setting, scripting, and branding. Introduction to the Permission Sales Framework: A five-part strategy for success. Laying the foundation: Pre-prospecting and preparing for client engagement. Building the structure: Effective prospecting techniques and client acquisition strategies. Painting the walls: Mastering the first appointment and presentation skills. The final walkthrough: Navigating the pre-proposal stage and preparing for a successful proposal. Getting the keys: Closing the deal and achieving the goal of becoming a millionaire insurance producer. Connect with Charles Specht on LinkedIn Visit the Permission Network Insurance Agency, Inc. website for more information and resources.

    Throwback: The "12X Sales Framework" for Winning New Clients

    Play Episode Listen Later Sep 2, 2024 34:49


    Do you have a defined and well-structured sales process that helps you win new business? No, I'm not talking about a few lucky points here and there. I'm talking about a "proven by long-term results" A-Z Sales Framework that covers everything from start to finish, from the type of account you're first going to prospect to the end goal of collecting the deposit check. That's what host Charles Specht will teach us all about today.  On today's throwback podcast episode, we'll learn the secrets behind his "12X Sales Framework" that empowers insurance agents to build a $1,000,000 or more Book of Business of happy, loyal, and satisfied clients. Episode Highlights: Charles mentions his framework's main key areas for selling, servicing, and renewing clients: pre-prospecting, prospecting, first appointment/meeting, strategic report, and proposal/presentation. (4:04) Charles explains that pre-prospecting is the crucial foundation work done before making cold calls, setting appointments, and meeting with potential clients, as it sets the stage for a successful sales process. (5:50) Charles mentions that prospecting involves actively engaging in activities such as making phone calls, sending emails, visiting potential clients, and attending networking events to meet people. (10:32) Charles explains that the first appointment requires preparation and a structured strategy to identify issues, present solutions and obtain a Broker of Record letter. (13:03) Charles discusses the importance of strategic rapport and how building comfort and confidence with insurance buyers can give agents a competitive edge. (20:05) Charles emphasizes the importance of a structured approach to proposals for insurance agents, and the need for sales training and a proper proposal template to communicate with prospects effectively. (23:39) Charles mentions that having a well-defined process from the initial contact to closing the deal is crucial for increasing your success rate. (30:34) Key Quotes: “When you're doing your pre-prospecting, you need to really understand about all the basics of laying the foundation, because if you're going after the wrong business, right off the bat, everything else is messed up.” - Charles Specht “I love when my prospect says, " Yes, Charles, let's go with it.” That's what I like to do. That is just fun. Quoting and not winning, that's not fun. That's something that amateurs do.” - Charles Specht Resources Mentioned: Reach out to Charles Specht Permission Network Insurance Agency, Inc.

    Your First $250,000 of Commission - (Permission Producer School)

    Play Episode Listen Later Aug 29, 2024 25:09


    You know, if a producer doesn't get to $100,000 of commission in a reasonable amount of time, they often either get fired or they find a new job outside of insurance. So, we not only need to help them get to $100,000 of commission but I think -- more importantly -- we need to get them to a $250,000 commission Book of Business as soon as humanly possible. Why? Because, once a producer gets to $250,000 in annual gross commission, they are usually not going to get fired, they're in the insurance business for life, and they're typically making six-figures in annual take home pay themselves. Therefore, that's why I am launching the PERMISSION PRODUCER SCHOOL, which is a 3-week intensive new producer sales training school to help new producers write $250,000 of commission in 1.5-2 years. (Go to www.permissiongroup.com to learn more) Key Topics: The importance of hitting the $100,000 gross commission milestone for job security. The challenge of transitioning from learning to producing quickly in the insurance industry. Strategies for reaching $250,000 in gross commission, including the Permission Producer School. The need to focus on a single micro-niche to accelerate growth from $100,000 to $250,000. Why a shift in strategy is required to move from $250,000 to $650,000 in commissions. Key changes needed to leap from $650,000 to $1.2 million, such as targeting larger accounts. The mindset and strategy shifts necessary to achieve a $3 million book of business. Reach out to  Charles Specht Visit: Permission Producer School Permission Network Produced by: PodSquad.fm

    Throwback: How to Present Your Quote Proposal to a PROSPECT

    Play Episode Listen Later Aug 26, 2024 32:25


    Definitely, getting the signed Broker of Record is the better approach to winning new clients. But there are times when the BOR is not an option and so the only way to win that client is by quoting. No worries, because in this episode of the Millionaire Insurance Producer podcast, host Charles Specht is going to explain to you the three things YOU NEED TO GET from the insured before quoting, and then what to include in your final Proposal in order to strengthen your position to win that new client.  Moreover, at the end of the episode, Charles will explain how to hire him to do a virtual sales motivation summit for your agency, or bring him in for a live, in-person sales training with your producers. Episode Highlights: Charles explains that quoting for insurance policies is a weak move because incumbents have a 92% chance of retaining the business, so agents need to position themselves strategically and not rely solely on quotes. (3:18) Charles discusses three key factors that are crucial in the insurance quoting process: gaining exclusive access to desired carriers, establishing a clear agreement with the insured, and preventing the incumbent agent from re-quoting the account. (5:28) According to Charles, agents should avoid meeting with prospects 10 days before policy renewal because insurance carriers' Broker record letter process prevents payment if signed and submitted within 10 days. (14:50) Charles mentions that it is advised not to meet with a prospect to provide quotes before the incumbent agent has given their renewal quotes. This is because it is important to have strong positioning and the ability to make a decision on the spot when meeting with the insured. (17:52) Charles emphasizes the importance of positioning oneself to win business and increase the hit ratio when offering quotes to non-clients. (26:26) Charles offers his services as a motivational speaker and trainer for insurance agencies, promising to teach the Broker of Record letter process and help agents build a $1 million or more book of business. (29:17) Key Quotes: “I have to be wise as a serpent and as innocent as a dove when I go through this whole process so that I am doing a good job for my underwriters, my agency, my wife, my children, my family, my bank account… because I'm in the sales business. And sales is about positioning.” - Charles Specht “There are things that you can do in this whole process when you are offering quotes to non-client prospects who don't yet fully trust you. It comes down to positioning. If you position yourself to win, you're much more likely to win. If you position yourself just to play, well, guess what? You'll get used.” - Charles Specht “Quoting is weak, but quoting works if you can put yourself in a stronger position. Do those things that we talked about and you're going to put yourself in a much stronger position. I guarantee it.” - Charles Specht Resources Mentioned: Reach out to Charles Specht Permission Network Insurance Agency, Inc.

    Throwback: Is Being an Insurance Consultant Right for You?

    Play Episode Listen Later Aug 12, 2024 35:52


    You may or may not be an agent looking to shift your career away from slinging policies and throwing mud against the walls to see what sticks. And, I get that. Or, you may not be an agency owner looking to add "Consulting" to your list of services provided. And, again, I get that. But .... it might just be the absolute PERFECT CHOICE for you going forward, and that's what this episode is also about.  In this throwback episode, Host Charles Specht explains and breaks down the two primary business models you can choose from, to help you earn $100k - $350k annually. And, Charles begins to unpack "Phase 2" which will be released later in Q4 of this year that will be specific to insurance agencies who want to take over the policies (via BOR) of mine and the other consultant's client's policies. Get ready, because we're getting ready to disrupt the entire insurance industry! Episode Highlights: Charles mentions that his first approach to prospecting as an independent consultant in the insurance industry is to offer unbiased advice and guidance to small to medium-sized business owners for a fee, without directly involving their brokers or agents. (8:09) Charles discusses his transition to a new business model where he works as an agency retainer, providing ongoing support and advice to clients for a higher fee, and he refers smaller accounts to other consultants in different states. (18:28) Charles discusses how the constructive risk network is a good fit for individuals with insurance backgrounds and experience, including insurance agents, carrier people, sales reps, underwriters, claims people, risk managers, and insurance agency owners, particularly those with small to medium-sized agencies looking to transition into insurance consulting. (22:58) Charles explains that phase one of his Constructive Risk Network involves bringing in insurance consultants under the Constructive Risk Network with exclusive assignments for each state, initially limiting it to three consultants per state. (27:05) Charles mentions that the goal is to revolutionize the insurance industry by bringing in exclusive insurance agencies and consultants, focusing on the success of both the insurance buyer and the agent broker, and eliminating the quoting process. (28:54) Key Quotes: “Getting referrals as an insurance consultant is so easy, it's so easy. You're not competing against other agents, they've already got an agent, you're different.” - Charles Specht  “The goal then, is that we're going to be bringing in insurance agencies in each of the states. Again, very exclusive. We're not bringing in everybody, we're just going to be focused on a number of agencies that have some desire to write certain industries, certain classes of business, and there's no commission split here. You write the policy, you keep 100%. That's it.” - Charles Specht  Resources Mentioned: Reach out to Charles Specht Permission Network Insurance Agency, Inc.

    Throwback: How to Become an Insurance Consultant

    Play Episode Listen Later Aug 5, 2024 35:33


    I know, I know. This is a different kind of episode than you're used to. But, it just might be one that changes your life for the better!  In this throwback episode of the Millionaire Insurance Producer podcast, host Charles Specht will begin teaching you about how to exit the "rat race" of selling insurance policies and -- instead -- become a wholly independent, fee-based insurance consultant where you will likely make between $100,000 - $350,000 in personal "take home" income every single year. I've created an exclusive group with assigned territories and this is available for both P&C agents as well as EB agents. If you're interested in that, keep listening. If you're VERY INTERESTED in it and want to learn more, send me an email by first visiting my website at: www.constructiverisk.com Episode Highlights: Charles shares that he is making a pivot in his business by creating a network of insurance consultants who are hired by insurance buyers to provide unbiased advice for a flat fee. (2:41) Charles discusses the challenges in selling insurance, including time-consuming data gathering and unresponsive marketing departments, and the benefits of being an insurance consultant. (5:53) Charles mentions that an insurance consultant offers unbiased counsel and negotiates premiums down, typically saving clients 11-17% and potentially up to 55% of annual insurance costs, with fees ranging from $2,500 to $20,000. (9:39) Charles explains that insurance agents can save clients money and provide value by representing multiple carriers, allowing them to be unbiased advisors and counselors to insured individuals. (13:48) Charles discusses that having an insurance consultant instead of just trusting an agent can result in better outcomes and higher profits, with minimal expenses and no need for a physical office or additional staff. (18:40) Charles discusses the downside of not having residuals like an insurance agent and the benefits of saving clients time and money through handling negotiations, managing policies, and providing risk management services. (20:56) Charles mentions that an insurance consultant helps insurance buyers navigate the insurance process and ensures that agents have a fair opportunity to win business, benefiting both the buyer and the agents involved. (25:26) Charles shares that he will be giving exclusivity in regards to the territory for insurance agents, with a focus on creating programs, obtaining endorsements, and providing marketing support to generate wealth and achieve personal goals. (29:13) Key Quotes: “I am creating a network of insurance consultants that are no longer having to sell insurance. They're now being hired by the insurance buyer and paid a flat fee to give them unbiased advice.” - Charles Specht “As an insurance consultant, what I have to get the insurance buyer to understand is that I don't sell insurance, I'm not a competitor with their agent... I am completely separate from the entire placing of insurance, I am completely unbiased.” - Charles Specht Resources Mentioned: Reach out to Charles Specht Constructive Risk Permission Network Insurance Agency, Inc.

    How to Prospect the Low-Hanging Fruit

    Play Episode Listen Later Aug 1, 2024 28:39


    I have a confession to make: I firmly believe insurance agents are prospecting all wrong. And, it is not only costing them thousands of dollars every year in new business commission, but they are losing literal weeks (months?) of their lives in the process. But, I also have some good news as well. The good news is that you can be happier as a producer, more successful, get more hours of your life back, and win more frequently. It all boils down to prospecting the low-hanging fruit. In this episode, I (Charles Specht) will tell you what the low-hanging fruit is and also how you can win it! Key Topics: Introduction of "low-hanging fruit" in insurance sales Analogy of picking ripe figs to explain targeting easy opportunities Importance of using the Broker of Record (BOR) letter in acquiring new clients Techniques for identifying and capitalizing on straightforward sales opportunities Discussion on the mindset needed for low-effort, high-return sales approaches Insights into streamlining the sales process by focusing on ready-to-switch clients Encouragement to refine focus on opportunities with the greatest return and least complication Reach out to  Charles Specht Visit: Permission Network Produced by: PodSquad.fm

    Throwback: How a Health Benefits Agent Won 12-15 BOR's in Six Months

    Play Episode Listen Later Jul 29, 2024 41:43


    What if you could win 12-15 signed Broker of Record Letters from your prospects in the next six months? How profitable would that be for you? Well, that's what one of my "12X Commission Mastermind" members accomplished for his agency in just the first six months of 2023, and since becoming a Mastermind member now only a total of seven (7) months ago.  In this throwback episode of the Millionaire Insurance Producer podcast, my guest is Illinois-based agency owner Ryan Cox and he shares what he's doing to prospect, to set appointments, and to win new business via BOR. And ... if you're interested in learning more about the "12X Commission Mastermind" then visit either www.12X.Club or go directly to: https://permissiongroup.com/mastermind/ Episode Highlights: Ryan discusses his involvement in the management of employee benefit plans and medical insurance for small and midsize businesses. (2:19) Ryan shares what led him to shift his attention to the Denver area and what made it so successful. (4:31) Ryan mentions their outsourcing of telemarketing and email marketing, viewing it as an investment rather than a cold call and he believes this approach not only generates new clients and fuels growth but also helps address healthcare expenses. (17:13) Ryan shares that SLI Benefits allocates 15-20% of its revenue to marketing campaigns, which has seen significant growth since its establishment. (19:01) Ryan highlights that SLI Benefits' programs revolve around innovative concepts aimed at solving the complexities of healthcare. (26:56) Ryan shares about the benefits of the “12X Commission Mastermind” program ane explains that it places great importance on having a well-defined process and unwavering conviction in one's work. (37:02) Key Quotes: “I outsource all of my telemarketing, email marketing, absolutely everything at great expense. But I look at it much more as an investment. If I know I'm going to have 15 conversations in a week, I'm probably going to get one or two new clients out of those conversations.” - Ryan Cox “We really pride ourselves on offering those newer innovative types of concepts to crack the health care code.” - Ryan Cox Resources Mentioned: Ryan Cox LinkedIn SLI Benefits Reach out to Charles Specht Permission Network Insurance Agency, Inc.

    Throwback: Is It Better To Quote or BOR?

    Play Episode Listen Later Jul 22, 2024 30:41


    Are you a crusty old insurance agent who hates BORs? If you are, then, goodbye. (I doubt you'd be reading this anyway if you were). However ... If you're a savvy, hungry, passionate insurance agent who wants to win and not lose, then today's topic is for you.  In this throwback episode of the Millionaire Insurance Producer podcast, host Charles Specht will explain to you why going after the BOR makes more sense than offering quotes, but also why there is nothing wrong with quoting ... so long as you're being wise about getting what you want out of the relationship. And, if you're interested in leveling up your sales game, visit www.12x.club and consider joining the 12X Commission Mastermind to learn how to build a $1,000,000 or more Book of Business through a signed Broker of Record Letters. Episode Highlights: Charles discusses the importance of both quoting and pursuing the Broker of Record letter in the insurance industry. (3:38) Charles explains that when presenting quotes, insurance producers must focus on bringing less expensive options to policyholders, as bringing good quotes likely leads to more business. (6:44) Charles mentions that quoting is still an important part of the process but offering quotes without the client's permission is a weak move. (10:32) Charles explains that it is important to have a bucket system to categorize accounts based on commission to determine how much time and effort to put into them. (15:55) Charles recommends using time wisely to prospect on other accounts and find unhappy clients who may be willing to take over their policy instead of going through a quoting process without a Broker of Record letter. (22:52) Charles mentions that accounts are merit-based, so learning persuasion, asking the right questions, prospecting, and following up is crucial for making business decisions. (25:58) Key Quotes: “I'm not saying that you should go through a quoting process if you don't have the broker of record letter. I'm definitely not saying that. In fact, I would normally caution you not to. But every account is different. And so you have to look at every account based upon its merits.” - Charles Specht “Every single insurance producer, every single one of you needs to have buckets. And in your buckets, those buckets are going to have some kind of a label on them based upon what it is that you're going to do on that account.” - Charles Specht “Every account stands on its own merit. You have to make a business decision on every single account. Therefore, you must always be learning, you must always be learning in order to understand how persuasion works. You must always be learning so that you can see what the relationship is like. You must always be asking the right questions so that you can penetrate deep into the relationship to figure out what exactly is there and what is not.” - Charles Specht Resources Mentioned: Reach out to Charles Specht Permission Network Insurance Agency

    Throwback: How to Do "Follow-Up" When Prospecting

    Play Episode Listen Later Jul 11, 2024 34:54


    Do you struggle with "follow-up" for your prospects? Or, maybe you struggle because you only do follow-up in one form (e.g. cold calls or emails)? If yes, then welcome to the club! We all struggle with it. Prospecting is difficult and confusing and most agencies don't have someone to teach you how to do it because no one else there knows how to do it, either!  In this throwback episode of the Millionaire Insurance Producer podcast, host Charles Specht will explain not only why having a systematized "follow-up" is both wise and necessary to growing your Book of Business, but he'll take you through a step-by-step prospecting follow-up program he recommends to many people in his 12X Commission Mastermind.  PS: If you're interested in learning more about the 12X Commission Mastermind, visit my website at: www.12x.club Episode Highlights: Charles discusses the 12x Commission Mastermind. (1:47) Charles believes that a significant portion of insurance producers and agents lack an established follow-up program when they're engaged in prospecting. (3:40) Charles explains the significance of choosing the right strategies for your prospects to avoid overconcentration on a segment that may not align with your business interests. (08:00) Charles discusses the process of setting up a follow-up program, which includes methods such as cold calls, emails, and social media engagement, along with participation in networking events, soliciting referrals, and incorporating additional elements. (12:01) Charles shares a scenario showcasing diverse ways to prospect, including through cold calls and emails. (15:52) Charles mentions that layering the prospecting follow-up leads to exponential results, as they follow a systematic process, ensuring long-term, measurable results. (29:27) Key Quotes: “Your prospect will respond to you in the time and in the platform that is most comfortable and convenient for them, not you. ” - Charles Specht “You need to have at least three ways in which you're prospecting, but more than that is better. And they have to be effective, based upon the type of prospect that you're going after.” - Charles Specht Resources Mentioned: Reach out to Charles Specht 12x Commission mastermind Permission Network Insurance Agency, Inc.

    Throwback: Our Time Has Come to an End?

    Play Episode Listen Later Jul 1, 2024 26:46


    No, I'm not talking about this podcast. I'm talking about you prospecting for new business! How you utilize "time" and the availability of it will have a direct correlation to your success in sales. If your prospect doesn't feel a need to move forward, to get things done, to understand how important it is to move quickly, you will not only struggle at setting new business appointments but you'll have a hard time winning. Why? Because, sales is war! And, because people (prospects) are lazy and unmotivated.  So, In this throwback episode of the Millionaire Insurance Producer podcast, host Charles Specht will give you some practical tips and suggestions about how to incorporate a "drop dead date" in your prospecting in order to win more new clients. Episode Highlights: Charles discusses procrastination and the role of time limits. (2:46) Charles mentions the advantages of including timeframes in emails and calls when reaching out to potential clients. (8:49) Charles explains that successful prospecting involves handling multiple prospects at once, adjusting proofs as needed, and respecting deadlines without applying excessive pressure. (14:39) Charles discusses the crucial role of setting clear timelines and deadlines for prospects in reinforcing the position of an insurance agent. (20:55) Charles believes that timing is a key factor to success in prospecting. (22:24) Charles shares his view on the importance of incorporating time frames in sales, prospecting, and marketing procedures to enhance responses and boost business. (24:01) Key Quotes: “For us to win business, for you to win a new client, means somebody or other people are who are going to have to lose in order for you to win. If you're going to win a new client, at least one person, maybe more, has to lose in order for you to win.” - Charles Specht “Sales is war. And if we don't give the insured some kind of a time period in which to have a decision done, they will continue to push it off, push it off, push it off, push it off. And before you know it, you are no longer at the top of their to-do list.” - Charles Specht “Timing is so important to success. Timing is so important to prospecting. Giving your prospect a certain amount of time in which to get something done is very important.” - Charles Specht Resources Mentioned: Reach out to Charles Specht Permission Network Insurance Agency, Inc.

    How to Increase Your Quoting Win-Ratio by 50%

    Play Episode Listen Later Jun 27, 2024 33:52


    Going for the BOR is always the better option, but sometimes you just have to quote. If you go through a normal quoting process, be sure to get these three (3) things from the prospect. Once you do this, your quote-to-win ratio will increase so much that you could see your new business revenue increase by some 50% annually. That's a lot of commission. It's YOUR new business commission! But only if you get these three buy-in's from your prospect. So, listen and implement. PS: Download a free copy of The Millionaire Producer at: https://permissiongroup.com/the-millionaire-producer/ Key Topics: Understand the significance of the quoting process in the insurance industry The importance of the Broker of Record (BOR) letter Three essential steps to secure more clients and increase commission The importance of exclusive access to key insurance carriers Ensuring guaranteed business through clear agreements on price savings Preventing competitors from getting a last look at quotes Strategies to remind clients of agreed terms during the quoting process Reach out to  Charles Specht Visit: Permission Network Produced by: PodSquad.fm

    Throwback: Prospecting In Your Prospect's "Sweet Spot"

    Play Episode Listen Later Jun 20, 2024 25:14


    It's really hard to set new business appointments with your prospects if you can't communicate with them directly. (Go figure, right?) So, then, why in the world would you ... (or another agent you know?) ... keep prospecting in ways where you are forced to deal with gatekeepers and receptionists? That just doesn't make sense to me at all. In this throwback episode of the Millionaire Insurance Producer podcast, host Charles Specht will teach the why and how of finding your prospect's "sweet spot" when it comes to communicating with them directly, in order to set more appointments.   Episode Highlights: Charles uses the analogy of hitting the sweet spot in baseball to explain the importance of finding the right platform and script to communicate with prospects. (2:36) Charles explains the importance of prospecting in a way that resonates with the prospect's preferences and needs, rather than solely relying on the salesperson's preferred methods. (6:08) Charles discusses the need for a multi-pronged approach to prospecting, including walk-in visits, email, telephone calls, direct mail, social media, and speaking to centers of influence. (10:01) Charles mentions the importance of finding ways to get direct access to decision-makers, such as using social media or sending a short text message, in order to bypass gatekeepers and increase the chances of success in selling insurance. (12:21) Charles shares that emails should be micro-niched, focused on the major problem the prospects have, and clear and concise about how to fix it. (16:04) Charles explains how to know the best way to prospect depending on the type of business that you are going after. (21:08) Key Quotes: “You need to have multiple different ways in which to speak to your prospect. Otherwise, you're not going to have success in setting appointments. And if you can't set appointments, you will starve.” - Charles Specht “I would tell you just try and prospect in ways in which you can get direct access to decision maker so that you can bypass the gatekeeper, period. I like making phone calls, I actually think making phone calls works with a lot of different businesses. So it needs to be a part of that. However, emails, social media doing walk-in visits, different things like that can be very, very powerful if you do it, right.” - Charles Specht Resources Mentioned: Reach out to Charles Specht Permission Network Insurance Agency, Inc.

    Throwback: Winning 6 BOR's in 6 Months - (interview with Rocio Luna)

    Play Episode Listen Later Jun 17, 2024 38:00


    How would you like to win 6 new clients via signed Broker of Record Letter in less than 6 months ... with even the smaller of these clients being $12,000 in annual revenue? Would that be OK with you? I'm sure it would! In this throwback episode of the Millionaire Insurance Producer podcast, host Charles Specht interviews [Insurance Producer Rockstar] Rocio Luna, who is also an active member of the 12X Commission Mastermind (www.12x.club) community. Among other things, Rocio explains how she is utilizing social media to get her Micro-Niched prospects (plumbers and concrete subcontractors) to reach out to her directly in order to solve their worker's compensation problems. Episode Highlights: Rocio discusses discovering Charles Specht and the 12X Commission Mastermind via a YouTube video on cold calling and prospecting. (2:46) Rocio shares her insurance background, beginning as a claims manager and eventually becoming a sales producer. (4:11) Rocio mentions that listening to Millionaire Insurance Producer podcast episodes influenced her decision to focus on construction. (7:46) Rocio explains how she secured a client by presenting a solution to reduce the client's X-mod and providing a service timeline. (10:31) Charles discusses the importance of insurance companies having well-targeted social media profiles and insurance buyers being aware of the broker of record letter option. (14:36) Rocio discusses her primary prospecting method: social media, particularly Instagram. (16:39) Rocio explains how embracing micro-niching helped her win a plumbing account. (20:11) Rocio mentions that the insurance industry is not a get-rich-quick scheme; it demands hard work, prospecting, and building relationships with clients. (26:39) Rocio shares how the 12X Commission Mastermind helped her in starting an Instagram account. (27:47) Rocio believes that just one week of cold calling can lead to noticeable improvements in your work. (31:33) Rocio asserts that joining a mastermind, like the one led by Charles, is the best way to reach a million dollars in commission, as it helps agents achieve their goals through repetition, fostering self-awareness and growth. (32:21) Key Quotes: “Agents should be transparent and just have a very simple process. Obviously, know your industry, because it's completely different when you're meeting with a human resources person and an owner.” - Rocio Luna “If you just do one week of cold calling, you'll see the difference in your work.” - Rocio Luna “I absolutely do recommend joining the mastermind if you want to reach a million dollars in commission.” - Rocio Luna Resources Mentioned: Rocio Luna LinkedIn Rocio Luna Instagram Modern Reign Insurance Brokers 12X Commission Mastermind Reach out to Charles Specht Permission Network Insurance Agency, Inc.

    Throwback: Winning New Business Through Association Endorsements

    Play Episode Listen Later Jun 10, 2024 30:58


    Wouldn't it be great if we could get you a steady flow of business owners to reach out to you to schedule appointments, rather than you contacting business owners who don't know you, like you, or trust you yet? Of course, it would be! It would make everything easier: setting appointments, building rapport, getting more signed BORs, winning business, etc.  In this throwback episode of the Millionaire Insurance Producer podcast, host Charles Specht will not only tell you why you should contact associations about becoming their endorsed insurance provider, but he tells you exactly how to do it in such a way that the association leadership will even give you a copy of their active membership list. Episode Highlights: Charles discusses the significance of prospecting and appointment setting for insurance agents. (2:07) Charles explains how associations add value to their members and how insurance agents become endorsed agents for these organizations. (4:50) Charles mentions the advantages of association endorsements, such as increased business and easier prospecting. (7:17) Charles discusses the importance of micro-niching in the insurance industry and how it can make prospecting more efficient and effective. (12:10) Charles shares some methods for approaching associations for endorsement, such as targeting smaller regional associations and conducting a Google search for potential associations. (16:29) Charles explains the benefits of becoming an endorsed agent, which include access to membership lists and the ability to relieve executive directors' frustration. (19:47) Charles discusses how becoming an endorsed agent can lead to non-member prospecting and sales opportunities. (22:18) Charles mentions that it is important to focus on certain industries to learn about their risks and get in touch with carriers and associations. (26:00) Key Quotes: “By endorsing you as their agent to their members, it gives the members value that they might be able to lower their costs. Because you're doing business with someone through the association, the association endorses you, introduces you, refers you to them.” - Charles Specht “I truly believe that if you pursue an association endorsement, it's going to put a lot of gold in your pocket. Everything becomes easier, prospecting becomes easier, and setting appointments becomes easier. Working with a few insurance carriers that you want becomes easier, you can write a lot of business doing it this way.” - Charles Specht Resources Mentioned: Reach out to Charles Specht Permission Network Insurance Agency, Inc.

    Throwback: BOR Confessions of a 12X Commission Mastermind Member - (Daniel Brookman)

    Play Episode Listen Later Jun 3, 2024 33:46


    Are you an insurance agent who has had moderate success selling insurance, but you just know you're not reaching your full capacity? Do you not have a strategic plan, or a step-by-step process to win new business, and you're merely quoting but not winning? That was the experience of Daniel Brookman, before joining 12X Commission Mastermind and implementing the training. Now, he's winning signed BOR's and building his Book of Business.  In this throwback episode of the Millionaire Insurance Producer podcast, host Charles Specht interviews Daniel to find out what is working for him now, what is he saying, and why did that large manufacturing account sign his BOR during their first meeting! Learn more about the 12X Commission Mastermind at this link: 12x.club Episode Highlights: Charles explains that in order to be a successful insurance agent, it is crucial to ask for what you want and to be a hunter, rather than a gatherer. (2:02) Daniel shares that he is an experienced insurance agent from Ohio, specializing in life insurance, but also writes commercial property and casualty policies. (5:32) Daniel mentions that joining the 12X Commission Mastermind has been hugely beneficial, particularly the two weekly calls with the group's leaders, which helped him maintain a productive mindset and keep prospecting as his top priority. (8:33) Daniel believes that the discovery interview is the most important part of the sales process. (11:51) Daniel discusses being explicit about what you are going to provide is a good way to contrast what you're capable of doing and willing to do with what the incumbent agent is doing. (16:30) Daniel explains that he used to cold call and quote policies, but after listening to sales and insurance-based podcasts, he realized the importance of having a specialized and differentiated approach to prospecting and messaging to stand out from competitors. (21:15) Daniel believes that transparency and explaining the process can help buyers understand how to get the best deal without hurting themselves in the long run. (25:00) Daniel explains that 12X Commission Mastermind offers a solution to those who are tired of the same old process of getting quotes and following policies, feeling stuck, and not standing out from others. (26:58) Charles discusses the benefits of being a member of the 12x Commision Mastermind program. (27:55) Key Quotes: “I still think the discovery interview is the most important part of the sales process, because you get invited in for a reason. And the number one thing you got to find out in that discovery process is, why are you there? Why did you get invited in?” - Daniel Brookman “The biggest benefit has actually been mindset. Having those two weekly calls with yourself and the other producers on there, and just keeping those ideas fresh, keeping prospecting, top of mind, it keeps me from kind of straying away, and, you know, kind of losing focus on what's most important as a producer, which is prospecting.” - Daniel Brookman “Now my prospecting is specialized. The messaging is not just industry specialized, but also specialized kind of talking and tailored to this process, and how I'm going to be different than just quoting your insurance.” - Daniel Brookman Resources Mentioned: Daniel Brookman LinkedIn Reach out to Charles Specht 12X Commission Mastermind Permission Network Insurance Agency, Inc.

    Throwback: "Plan B" in the Broker of Record Letter Process

    Play Episode Listen Later May 27, 2024 29:09


    Asking for the signed Broker of Record Letter is hard enough, but what do you do if the prospect actually says no? Do you have a 'Plan B' or do you just rollover at that point and agree to blindly offer quotes? I would tell you that you need to stick to your guns, do not quote (yet), and utilize a 'Plan B' so the prospect will make a choice in your favor after they get a chance to test your Bugatti-like services. In this throwback episode of the Millionaire Insurance Producer podcast, host Charles Specht teaches not only what the 'Plan B' ought to be but he'll give you the exact script to use when creating your own personalized 'Plan B.' MOREOVER..... stay tuned at the end to hear about the "Broker of Record Letter BOOTCAMP" Charles is putting on 3/24/23. You won't want to miss this one! For more details on it this live BOR training, check out: brokerofrecordletter.com Episode Highlights: Charles explains that Plan A is to have a strategy prepared for getting the Broker of Record letter signed on the first meeting with the prospect. (04:29) Charles discusses the percentages of insurance buyers who will sign your Broker of Record letter. (06:20) Charles shares the script that every agent should learn before asking the prospect to sign the Broker of Record letter. (09:47) Charles explains how to transition from Plan A to Plan B if the insured shows discomfort with Plan A. (11:27) Charles discusses why having free services on Plan B is important. (17:26) According to Charles, under Plan B, agents provide the insured with a strategy for what they will be doing in the future so that the insured may see the value they are receiving for the service being offered. (18:55) Charles explains that having a strategy that is still geared toward the Broker of Record letter will give positive results. (24:13) Charles announces the Broker of Record Letter BOOTCAMP, which will take place on March 24, 2023. (24:35) Key Quotes: “A professional has a plan. A professional has a strategy. A professional knows what they're going to be doing next. Even though you might not always know what to expect, you should always have a next step. Plan A, Plan B, Plan C.” - Charles Specht “In Plan B, you're giving the insured a plan on what you're going to be doing going forward so that they can see the value they're getting out of it.” - Charles Specht “Plan A is first and foremost, that's what we're working on first. Plan B, which is what this podcast episode is about, is sticking to your guns and not just giving in. But having a plan of attack that is still pushing towards the Broker of Record letter. Frankly, when you do that, you're going to have really, really good results.” - Charles Specht Resources Mentioned: Reach out to Charles Specht Broker of Record Letter BOOTCAMP Permission Network Insurance Agency, Inc.

    Your Weak Efforts Are Hurting My Ears - (www.wincroniche.club)

    Play Episode Listen Later May 23, 2024 23:21


    Have you ever gone through a season of prospecting where you weren't actually prospecting? You were doing -- I don't, know, whatever -- but just not a lot of reaching out to prospects? Yes, I think we all have experienced that from time to time. Today I had a coaching call with a new producer who has been in the business for about 8 months ... and I had to light him up! He's being lazy, reactive, and not doing the work that Producers are supposed to do. We all go through seasons like that. If you're in that season right now then GET OUT OF THERE RIGHT NOW!!! Enough is enough. Your weak efforts are hurting my ears. In fact, my own weak efforts hurt ever more. We (you and me both!) can do better. So let's. Also, be sure to check out www.microniche.club and sign-up for a training I'm going to be given about how to choose your most profitable Micro-Niche. I'm also going to be giving people my "go to" Script that almost sets more new business appointments than anything else. Again, go to: www.microniche.club Key Topics: Addressing laziness in insurance agents The dangers of reactive work habits Importance of proactive client engagement and prospecting Strategies for effective phone calls and client interactions The value of walk-in visits and personal networking Advice on focusing on larger accounts and meaningful activities Motivational insights for achieving a million-dollar book of business Reach out to  Charles Specht Visit: Permission Network www.microniche.club Produced by: PodSquad.fm

    Throwback: Admit it. You sell on price!

    Play Episode Listen Later May 20, 2024 30:19


    Admit it. Go ahead. Admit that you win a lot of new business by being the agent who offers a cheaper priced quote than your competitor. It's ok. Go ahead and admit. Why? Because that's a good thing. A very good thing. Price is very important. Price is so important, actually, that you'd be doing yourself a disservice to ignore it. In fact, you will set far FEWER new business appointments if you do NOT talk about price.  In this throwback episode of the Millionaire Insurance Producer podcast, host Charles Specht talks about why and how you should prospect on price, and how to use it to set more new business appointments going forward. (And, he even gives you a few examples to use toward the end!) Episode Highlights: Charles explains that most insurance agents do not build a book of business being more expensive than the incumbent agent. (2:28) Charles discusses the importance of understanding and admitting that pricing is very important in prospecting and setting appointments. (4:07) Charles explains that prospecting and sitting in on an appointment are two completely different aspects of an insurance producer's job. (8:06) Charles explains what "price plus something" is and why having a script is important when prospecting. (13:34) Charles mentions that very few insurance companies have ever taken the next step and made something that makes them stand out. (20:22) Charles believes that most insurance agents do not provide additional services that help their prospects and insureds and generate new revenue. (22:18) Charles explains that creating a script that gets to the heart of the issue and the value point that an agent has to give a prospect is important because the agent is asking for an hour of their time. (24:30) Charles mentions that the “plus something” has to have so much inherent value that the insured actually gets it. (27:58) Key Quotes: “It's just important that we understand and admit that price is absolutely important. It's important to prospecting and setting appointments.” - Charles Specht “When it comes to your prospecting, I will tell you that you need to have a carat, a C3 - a Cold Call Carat. Your script that is “price plus something”, that “something” is unique to you…that “something” is a service you provide. ” - Charles Specht “Your book of business is going to go up when you really kind of focus on the number plus something.” - Charles Specht Resources Mentioned: Reach out to Charles Specht Permission Network Insurance Agency, Inc.

    Your Most-Profitable Micro-Niche (www.microniche.club)

    Play Episode Listen Later May 16, 2024 29:34


    (First, go check out www.microniche.club to see what this is all about) - Do you feel like you're struggling setting enough new business appointments or not winning enough new clients? If that's the case for you, I would say it's likely due to a lack of focus in a narrowly defined Micro-Niche. Most producers struggle or don't make the kind of income they want or know they're capable of making because they are prospecting on the WRONG types of accounts.  In this episode of the Millionaire Insurance Producer podcast, host Charles Specht will teach you about why you need to choose a Micro-Niche in order to accelerate your sales career and make more commission. And, the starting point for you is to first visit: www.microniche.club Key Topics: Micro-niche importance - check out www.microniche.club Leveraging micro-niches for business growth Effective strategies for selecting a micro-niche Success stories from micro-niche strategies Impact of micro-niching on appointment setting and client acquisition Long-term benefits of micro-niching for agents and agencies Reach out to  Charles Specht Visit: Permission Network www.microniche.club Produced by: PodSquad.fm

    Throwback: Get Off My Lawn!

    Play Episode Listen Later May 6, 2024 29:42


    There are a lot of male, pale, and stale insurance agents out there who think winning a new client by anything other than with a handshake and a "napkin deal" is unethical. Well, I kindly disagree.  In this throwback episode of the Millionaire Insurance Producer podcast, host Charles Specht explains why the BOR is an ETHICAL instrument used by the policyholder to ensure great service. And, also, how you can use it to win new clients. Episode Highlights: Charles shares a story about his neighbor Fred, who was so focused on keeping his lawn in perfect condition that he ruined relationships with his neighbors, and compares that to many insurance agents who are set in their ways. (1:55) Charles mentions that the history of the insurance industry was constructed on the shoulders of many outstanding individuals over many decades but it is largely dominated by white older males. (4:20) Charles discusses what a Broker of Record (BOR) letter is and what purpose it serves. (7:18) Charles explains that the BOR letter is the insurance buyer's final recourse. (11:03) Charles believes that the BOR letter makes perfect sense and that it is the insurers' greatest chance to get a great deal. (14:59) Charles explains that you do not need to tell the insured what they need; you just need to provide what you can. (19:41) Charles mentions that we live in the era of social media, the internet, and email, and we don't have to be there face to face to win an account. (22:21) Key Quotes: “I actually say the Broker of Record letter is ethical. The insurance industry is an ethical industry, we don't allow things that are unethical to take place in the insurance business. We just don't let that happen.” - Charles Specht “The more that you are singularly focused in one main particular area, the more likely you will be successful. And, you will be successful because you are repelling all the people who will not be your client and you are absolutely hyper attracting those who will be your client.” - Charles Specht Resources Mentioned: Reach out to Charles Specht Permission Network Insurance Agency, Inc.

    Throwback: How to Get Your Prospects to Stop Lying to You

    Play Episode Listen Later Apr 25, 2024 27:57


    Lies, lies, and more lies. So very often that's all we hear from our prospects. It happens to you and it happens to your competitors. But, there is definitely something you can do to make it happen much less often and--even--use it to win more signed Broker of Record Letters. In this throwback episode of the Millionaire Insurance Producer podcast, host Charles Specht teaches you about why prospects are lying to you and then provides a few tips (tactics) about how to overcome these roadblocks and get the prospect to finally tell you the truth about what you have to do to win their business. Episode Highlights: Charles discusses why some insurance industry prospects are liars. (2:07) Charles shares a quick story about when he was relatively new in the insurance industry and discovered that the insured was lying to him. (3:18) Charles explains that just because you make an appointment doesn't imply you're meeting with someone who will really give you a chance. (5:48) Charles mentions that he simply cannot be someone's agent unless they are willing to terminate their relationship with their current agent. (8:30) Charles explains that in sales, you get what you ask for and will not receive what you do not ask for, and you must push because the insurers are lying to you. (11:26) Charles believes that as an insurance agent, you are your own biggest hurdle. There are factors blocking you from attaining what you want, and you need to recognize them so you can delegate, remove, or overcome them. (13:05) Charles discusses what happens if insurance agents don't put up rules of engagement. (19:09) Charles explains that since prospects don't understand how insurance works behind the scenes and are trying to figure it out for themselves, they often say things to insurance agents that they believe insurance agents want to hear in hopes the agent will do a better job for them. (20:52) Charles emphasizes the need for insurance agents to continue to push if they do not feel like they have a clear idea of what the insured will do to make their decision on which agent they will do business with. (22:38) Charles discusses one of the most important things he believes insurance agents should do when interviewing prospects. (24:36) Key Quotes: “Insurance agent, you are your own biggest hurdle. There are things that are stopping you from getting what you want. You need to be able to figure those out, identify them, label them if need be so that you can either delegate out the issue to somebody else, remove it altogether, or figure out a way in which to overcome it.” - Charles Specht “What I'm really trying to get to at the core of this podcast episode is that your prospects, because they don't understand how insurance works behind the scenes, they're trying to figure it out themselves. And so, many times they are saying things to you that they think you want to hear that's going to cause you to do a better job for them.” - Charles Specht “One of the main things that I think you need to do when you are asking questions of your prospect is, one, you need to find out how many years they've been with their current agent. Anything that is three years or longer is a red flag to me.” - Charles Specht Resources Mentioned: Reach out to Charles Specht Permission Network Insurance Agency, Inc.

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