Podnews Daily - podcasting news

'Have a clear, simple, intentional mission statement' is one of them. Sponsored by The Podglomerate. Get YouTube podcast strategy straight from the source. Join The Podglomerate for a free webinar featuring YouTube Podcasts' Strategic Partner Manager on video production, marketing, and monetization. Register here https://podnews.net/cc/3685 Visit https://podnews.net/update/the-daily-five-things for the story links in full, and to get our daily newsletter.

A change of strategy led to more money and more consumption. Sponsored by The Podglomerate. Get YouTube podcast strategy straight from the source. Join The Podglomerate for a free webinar featuring YouTube Podcasts' Strategic Partner Manager on video production, marketing, and monetization. Register here https://podnews.net/cc/3685 Visit https://podnews.net/update/beyond-audio-baetiong for the story links in full, and to get our daily newsletter.

...and why it's needed. Sponsored by The Podglomerate. Get YouTube podcast strategy straight from the source. Join The Podglomerate for a free webinar featuring YouTube Podcasts' Strategic Partner Manager on video production, marketing, and monetization. Register here https://podnews.net/cc/3685 Visit https://podnews.net/update/one-click-16-directories for the story links in full, and to get our daily newsletter.

It's the company's biggest customer yet. Sponsored by Magellan AI. Going to Podcast Movement? Meet the Magellan AI team at the show and Business Summit, Sept 14-18. Book time with us https://podnews.net/cc/3680 Visit https://podnews.net/update/flightcast-sca for the story links in full, and to get our daily newsletter.

Details of two keynotes for next month. Sponsored by Magellan AI. CBC swapped generic trailers for episode-specific promos and nearly tripled conversion, measured by Magellan AI. See how they did it https://podnews.net/cc/3677 Visit https://podnews.net/update/keynotes-pmnyc for the story links in full, and to get our daily newsletter.

A two-hour workshop of interest for anyone building podcast tools. Sponsored by Magellan AI. When CBC hosts guested on other podcasts, those appearances converted at around 13%, tracked by Magellan AI. Read their story https://podnews.net/cc/3676 Visit https://podnews.net/update/building-in-public for the story links in full, and to get our daily newsletter.

It's not BetterHelp, if that's a clue. Sponsored by Magellan AI. Join Magellan AI and Sounds Profitable on September 10th to unpack Q2 measurement trends across the podcast market. Register for the webinar https://podnews.net/cc/3675 Visit https://podnews.net/update/pdocast-ad-spender for the story links in full, and to get our daily newsletter.

Solo speakers in the morning; panels and solo speakers in the afternoon. Sponsored by Magellan AI. Trees.com used to burst audio spend in-season, then drop it to zero. Magellan AI helped it stay always-on for the first time. See how they scaled https://podnews.net/cc/3674 Visit https://podnews.net/update/pmnyc26-schedule for the story links in full, and to get our daily newsletter.

2,300 subscribers disappear in a puff of algorithm. Sponsored by Magellan AI. Trees.com used Magellan AI to cut waste and lift audio efficiency 96% year over year. See how they did it https://podnews.net/cc/3673 Visit https://podnews.net/update/youtube-kicks-off-podcast for the story links in full, and to get our daily newsletter.

And lots more good things happening in the industry. Sponsored by Magellan AI. Smarter signals, smarter podcast decisions. See how in Beyond the Buy, from Magellan AI and True Native Media. Download the guide https://podnews.net/cc/3659 Visit https://podnews.net/update/good-news-power for the story links in full, and to get our daily newsletter.

A new tools aims to help publishers deal with ad-tech snafus. Sponsored by Magellan AI. Join Magellan AI today at 12P ET for a live look at where Q2 podcast ad dollars went. Join the webinar https://podnews.net/cc/3655 Visit https://podnews.net/update/flying-this-thing for the story links in full, and to get our daily newsletter.

Just focus on the proper engaged view numbers, says YMH Studios. Sponsored by Magellan AI. Rhapsody Voices uses Magellan AI to help land 30%+ of every show's sponsors. Read their story https://podnews.net/cc/3653 Visit https://podnews.net/update/ignore-youtube for the story links in full, and to get our daily newsletter.

The views will be a lot higher now. Sponsored by Magellan AI. With Magellan AI, Rhapsody Voices sold 80%+ of its ad inventory on two shows in back-to-back quarters. See how they did it https://podnews.net/cc/3651 Visit https://podnews.net/update/youtube-views-change for the story links in full, and to get our daily newsletter.

We got a lawyer to check the terms. Sponsored by Magellan AI. Q2's podcast ad spend numbers are in. Get Magellan AI's Benchmark Report. Download now https://podnews.net/cc/3649 Visit https://podnews.net/update/spotify-unskippable-or-not for the story links in full, and to get our daily newsletter.

This story involves melons. Sponsored by Magellan AI. Aircheck review across 30+ shows used to take days. Direct Results cut it to hours with Magellan AI. See their approach https://podnews.net/cc/3647 Visit https://podnews.net/update/bush-deep-japan for the story links in full, and to get our daily newsletter.

Among the speakers are Greg Glenday, the CEO of Acast. Sponsored by Magellan AI. Direct Results found 30-second ads drove more purchases than 60s, then shifted their whole mix. See what the data showed https://podnews.net/cc/3646 Visit https://podnews.net/update/pm-nyc-first-speaker-list for the story links in full, and to get our daily newsletter.

They paid $20mn for the company, which has audiences of more than 230 million every month. Sponsored by Magellan AI. Find out where Q2 podcast ad dollars went, live with Magellan AI on August 20. Sign up for the webinar https://podnews.net/cc/3645 Visit https://podnews.net/update/acast-bv for the story links in full, and to get our daily newsletter.

It's now twice as hard to get some of Google's money. Sponsored by Magellan AI. What shifted in podcast ad spend last quarter? Magellan AI's Q2 Benchmark Report breaks it down. Download the report https://podnews.net/cc/3644 Visit https://podnews.net/update/youtube-qualification for the story links in full, and to get our daily newsletter.

First tool to offer monetisation to any podcaster, of any size. Sponsored by Magellan AI. Attribution helped American Public Media reach its strongest digital sales performance since 2021. Read their story https://podnews.net/cc/3640 Visit https://podnews.net/update/video-monetisation for the story links in full, and to get our daily newsletter.

Multiple job cuts at the company. Sponsored by Magellan AI. Smarter signals, smarter podcast decisions. See how in Beyond the Buy, from Magellan AI and True Native Media. Download the guide https://podnews.net/cc/3638 Visit https://podnews.net/update/cumulus-cuts for the story links in full, and to get our daily newsletter.

Another challenge for Apple Podcasts?. Sponsored by Magellan AI. Let's talk podcast ad spend benchmarks. Get the Q2 rundown from Cameron, live on August 20. Join the webinar https://podnews.net/cc/3633 Visit https://podnews.net/update/podcast-tv-consumption for the story links in full, and to get our daily newsletter.

Acast says its seen growth from the format, too. Sponsored by Magellan AI. Earmax Media grew podcast conversion rates 12x over two years by tracking which shows and formats converted. Read their playbook https://podnews.net/cc/3632 Visit https://podnews.net/update/acast-buzzsprout-video for the story links in full, and to get our daily newsletter.

The tool is already testing in the US, and skips premium memberships too. Sponsored by Magellan AI. Explore Worldwide quadrupled its podcast spend with Earmax Media, and the work won a Campaign Audio Award. See how they did it https://podnews.net/cc/3631 Visit https://podnews.net/update/spotify-skip-ahead for the story links in full, and to get our daily newsletter.

Here's what it means for podcasters. Sponsored by Magellan AI. Bring digital-grade attribution to broadcast radio with Magellan AI. See what listeners do after the spot airs. Explore broadcast attribution https://podnews.net/cc/3630 Visit https://podnews.net/update/eu-ai-act for the story links in full, and to get our daily newsletter.

Spotify owns four of the top twenty. Sponsored by SpotsNow. Want to fill more ad space? SpotsNow's AI Search routes advertisers to the right shows by audience fit, at the time of planning. Set up a free account, list your shows, and requests land straight in your ad sales inbox. Book a demo today https://podnews.net/cc/3615 Visit https://podnews.net/update/highest-paid-podcasters for the story links in full, and to get our daily newsletter.

The best real estate to own in podcasting, says Tom Webster. Sponsored by SpotsNow. Want to fill more ad space? SpotsNow's AI Search routes advertisers to the right shows by audience fit, at the time of planning. Set up a free account, list your shows, and requests land straight in your ad sales inbox. Book a demo today https://podnews.net/cc/3615 Visit https://podnews.net/update/podcast-newsletters for the story links in full, and to get our daily newsletter.

...and how much of it is to podcasts. Sponsored by SpotsNow. Want to fill more ad space? SpotsNow's AI Search routes advertisers to the right shows by audience fit, at the time of planning. Set up a free account, list your shows, and requests land straight in your ad sales inbox. Book a demo today https://podnews.net/cc/3615 Visit https://podnews.net/update/canadian-audio-listening for the story links in full, and to get our daily newsletter.

Some ads are pretending to be something they're not. Sponsored by SpotsNow. Want to fill more ad space? SpotsNow's AI Search routes advertisers to the right shows by audience fit, at the time of planning. Set up a free account, list your shows, and requests land straight in your ad sales inbox. Book a demo today https://podnews.net/cc/3615 Visit https://podnews.net/update/ads-wrong-categories-check for the story links in full, and to get our daily newsletter.

The funny podcast festival returns in London, New York, Melbourne and more. Sponsored by SpotsNow. Want to fill more ad space? SpotsNow's AI Search routes advertisers to the right shows by audience fit, at the time of planning. Set up a free account, list your shows, and requests land straight in your ad sales inbox. Book a demo today https://podnews.net/cc/3615 Visit https://podnews.net/update/cheerful-earful-26-launch-2 for the story links in full, and to get our daily newsletter.

The first cross-platform measurement standard in history, it's claimed. Sponsored by SpotsNow Search. Try Advanced Search for Podcast Advertisers. SpotsNow's new AI Search ranks all shows on audience fit and targeting, then allows you to see the performance potential in one click so you isolate the best shows quickly. Try SpotsNow Search Free https://podnews.net/cc/3591 Visit https://podnews.net/update/amp-accords-definition-released for the story links in full, and to get our daily newsletter.

In profit, and growing both sides of the Atlantic Ocean. Sponsored by SpotsNow Search. Try Advanced Search for Podcast Advertisers. SpotsNow's new AI Search ranks all shows on audience fit and targeting, then allows you to see the performance potential in one click so you isolate the best shows quickly. Try SpotsNow Search Free https://podnews.net/cc/3591 Visit https://podnews.net/update/acast-q2-financials for the story links in full, and to get our daily newsletter.

Guess who's back? Back again?. Sponsored by SpotsNow Search. Try Advanced Search for Podcast Advertisers. SpotsNow's new AI Search ranks all shows on audience fit and targeting, then allows you to see the performance potential in one click so you isolate the best shows quickly. Try SpotsNow Search Free https://podnews.net/cc/3591 Visit https://podnews.net/update/skipping-ad-player for the story links in full, and to get our daily newsletter.

New guidelines come just before the AMP document. Sponsored by SpotsNow Search. Try Advanced Search for Podcast Advertisers. SpotsNow's new AI Search ranks all shows on audience fit and targeting, then allows you to see the performance potential in one click so you isolate the best shows quickly. Try SpotsNow Search Free https://podnews.net/cc/3591 Visit https://podnews.net/update/iab-v23-public for the story links in full, and to get our daily newsletter.

Joe Rogan is number one still - but there's another British podcast in the list. Sponsored by SpotsNow Search. Try Advanced Search for Podcast Advertisers. SpotsNow's new AI Search ranks all shows on audience fit and targeting, then allows you to see the performance potential in one click so you isolate the best shows quickly. Try SpotsNow Search Free https://podnews.net/cc/3591 Visit https://podnews.net/update/top-50-podcasts-q226 for the story links in full, and to get our daily newsletter.

Almost every podcast consumer still listens to them, a study says. Sponsored by SpotsNow Search. Try Advanced Search for Podcast Advertisers. SpotsNow's new AI Search ranks all shows on audience fit and targeting, then allows you to see the performance potential in one click so you isolate the best shows quickly. Try SpotsNow Search Free https://podnews.net/cc/3591 Visit https://podnews.net/update/audio-foundation-nielsen for the story links in full, and to get our daily newsletter.

TikTok is set to grow bigger than YouTube by the end of the decade. Sponsored by SpotsNow Search. Try Advanced Search for Podcast Advertisers. SpotsNow's new AI Search ranks all shows on audience fit and targeting, then allows you to see the performance potential in one click so you isolate the best shows quickly. Try SpotsNow Search Free https://podnews.net/cc/3591 Visit https://podnews.net/update/youtube-insights for the story links in full, and to get our daily newsletter.

They don't like the idea, but after hearing an AI voice they are twice as likely to like it. Sponsored by SpotsNow Search. Try Advanced Search for Podcast Advertisers. SpotsNow's new AI Search ranks all shows on audience fit and targeting, then allows you to see the performance potential in one click so you isolate the best shows quickly. Try SpotsNow Search Free https://podnews.net/cc/3591 Visit https://podnews.net/update/listeners-prefer-ai for the story links in full, and to get our daily newsletter.

76% of agencies and advertisers currently advertise in podcasts. Sponsored by SpotsNow Search. Try Advanced Search for Podcast Advertisers. SpotsNow's new AI Search ranks all shows on audience fit and targeting, then allows you to see the performance potential in one click so you isolate the best shows quickly. Try SpotsNow Search Free https://podnews.net/cc/3591 Visit https://podnews.net/update/interest-in-podcast-ads for the story links in full, and to get our daily newsletter.

Nine other shows have recently joined the platform. Sponsored by SpotsNow. Ask any podcast advertising question inside Claude or ChatGPT. The SpotsNow connector brings competitor analysis, campaign planning intelligence, competitor conflict vetting and new-client opportunities into the AI tools your team already uses. Try it free until July 22. Connect your AI to SpotsNow https://podnews.net/cc/3568 Visit https://podnews.net/update/daylight-media-maher for the story links in full, and to get our daily newsletter.

Triton Digital seems to think so. Sponsored by SpotsNow. Ask any podcast advertising question inside Claude or ChatGPT. The SpotsNow connector brings competitor analysis, campaign planning intelligence, competitor conflict vetting and new-client opportunities into the AI tools your team already uses. Try it free until July 22. Connect your AI to SpotsNow https://podnews.net/cc/3568 Visit https://podnews.net/update/demos-plus-mismatch for the story links in full, and to get our daily newsletter.

However, Apple still gets the most downloads. Sponsored by SpotsNow. Ask any podcast advertising question inside Claude or ChatGPT. The SpotsNow connector brings competitor analysis, campaign planning intelligence, competitor conflict vetting and new-client opportunities into the AI tools your team already uses. Try it free until July 22. Connect your AI to SpotsNow https://podnews.net/cc/3568 Visit https://podnews.net/update/youtube-spotify-uk-pref for the story links in full, and to get our daily newsletter.

Now Amazon DSP lets their advertisers buy into Spotify podcasts. Sponsored by SpotsNow. Ask any podcast advertising question inside Claude or ChatGPT. The SpotsNow connector brings competitor analysis, campaign planning intelligence, competitor conflict vetting and new-client opportunities into the AI tools your team already uses. Try it free until July 22. Connect your AI to SpotsNow https://podnews.net/cc/3568 Visit https://podnews.net/update/spotify-amazon-dsp for the story links in full, and to get our daily newsletter.

You can vote from today as to who speaks at the event. Sponsored by SpotsNow. Ask any podcast advertising question inside Claude or ChatGPT. The SpotsNow connector brings competitor analysis, campaign planning intelligence, competitor conflict vetting and new-client opportunities into the AI tools your team already uses. Try it free until July 22. Connect your AI to SpotsNow https://podnews.net/cc/3568 Visit https://podnews.net/update/podcast-movement-nyc-voting for the story links in full, and to get our daily newsletter.

409 entrants are recognised this year - but not Goalhanger or Global. Sponsored by SpotsNow. Ask any podcast advertising question inside Claude or ChatGPT. The SpotsNow connector brings competitor analysis, campaign planning intelligence, competitor conflict vetting and new-client opportunities into the AI tools your team already uses. Try it free until July 22. Connect your AI to SpotsNow https://podnews.net/cc/3568 Visit https://podnews.net/update/bpa-longlist-26 for the story links in full, and to get our daily newsletter.

...and he's made a podcast about it. Sponsored by SpotsNow. Ask any podcast advertising question inside Claude or ChatGPT. The SpotsNow connector brings competitor analysis, campaign planning intelligence, competitor conflict vetting and new-client opportunities into the AI tools your team already uses. Try it free until July 22. Connect your AI to SpotsNow https://podnews.net/cc/3568 Visit https://podnews.net/update/bad-blood for the story links in full, and to get our daily newsletter.

It's often not who you think. Sponsored by SpotsNow. Ask any podcast advertising question inside Claude or ChatGPT. The SpotsNow connector brings competitor analysis, campaign planning intelligence, competitor conflict vetting and new-client opportunities into the AI tools your team already uses. Try it free until July 22. Connect your AI to SpotsNow https://podnews.net/cc/3568 Visit https://podnews.net/update/who-listens for the story links in full, and to get our daily newsletter.

The recording tool adds a whole set of new features. Sponsored by SpotsNow. Ask any podcast advertising question inside Claude or ChatGPT. The SpotsNow connector brings competitor analysis, campaign planning intelligence, competitor conflict vetting and new-client opportunities into the AI tools your team already uses. Try it free until July 22. Connect your AI to SpotsNow https://podnews.net/cc/3568 Visit https://podnews.net/update/riverside-2 for the story links in full, and to get our daily newsletter.

10 to 15 minutes a day to make a difference?. Sponsored by SpotsNow. Ask any podcast advertising question inside Claude or ChatGPT. The SpotsNow connector brings competitor analysis, campaign planning intelligence, competitor conflict vetting and new-client opportunities into the AI tools your team already uses. Try it free until July 22. Connect your AI to SpotsNow https://podnews.net/cc/3568 Visit https://podnews.net/update/powerup-july for the story links in full, and to get our daily newsletter.

It's not just audio and video, but newsletters, short-form and social too. Sponsored by SpotsNow. Get SpotsNow's Claude and ChatGPT connector free. Ask anything about podcast advertising in plain language, right inside Claude or ChatGPT. Designed from the ground up for podcast advertising workflows to give you the edge. Get unlimited free organisation wide use from now until July 22nd. Connect free in 60 seconds https://podnews.net/cc/3566 Visit https://podnews.net/update/podcast-atlas-multiplatform for the story links in full, and to get our daily newsletter.

Advertising needs to be polite. Imagine that.. Sponsored by SpotsNow. Get SpotsNow's Claude and ChatGPT connector free for a month. Ask anything about podcast advertising in plain language, right inside Claude or ChatGPT. Designed from the ground up for podcast advertising workflows to give you the edge. Connect free in 60 seconds https://podnews.net/cc/3554 Visit https://podnews.net/update/otonal-localization for the story links in full, and to get our daily newsletter.

Memberships, direct sales, programmatic, and more. Sponsored by SpotsNow. Get SpotsNow's Claude and ChatGPT connector free for a month. Ask anything about podcast advertising in plain language, right inside Claude or ChatGPT. Designed from the ground up for podcast advertising workflows to give you the edge. Connect free in 60 seconds https://podnews.net/cc/3554 Visit https://podnews.net/update/captivate-monetisation-2 for the story links in full, and to get our daily newsletter.