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School of Podcasting
What the Death of Late Night Teaches Podcasters.

School of Podcasting

Play Episode Listen Later Jun 1, 2026 52:59 Transcription Available


Why Joe Rogan Beat Late Night TVWhen I was a kid, hearing Johnny Carson's theme music meant it was time for bed. Today, nobody has to stay up for anything. And that one shift explains a huge part of why late night is fading and why your podcast has to work harder to earn attention.Conversation vs Promotional AppearancesIn the early years of Johnny Carson, the show was 90 minutes and they actually had conversations as apposed to the "tell me about your family vacation, and let's roll the clip" interviews we see on late night showsAppointment Viewing is DeadThe days of "must see tv" on Thursday night died with the VCR and DVR. I haven't watched live TV in years. So now the audience that is staying up to watch live is much older (somewhere between age 60-70), and is about HALF of the audience comparing it to the days wheh David Letterman get almost 7 million a night.The Celebrity Mystique is GoneI once stayed up to watch B.B. King on the tonight show. Why? Because I couldn't hear him on the radio. I was too young to go to a concert. If I did that today and wanted to see Joe Bonamassa I wouldn't need to wait to see him on TV. I could see him on his YouTube channel, or multiple interviews on podcasts.#1 in Late Night is a Big Fish in a Much Smaller PondKeep in mind that Steven Colbert being #1 in late night in 2026 is way different than being #1 in late night in 1993. Late-night TV revenue has reportedly fallen from about $400 million a year to $200 million a year—a 50% decline—while some shows that once drew 7–8 million nightly viewers now struggle to reach 3 million.YouTube Doesn't Pay the SameAccording to one report, YouTube pays one tenth of what a network ad spot would go for. When you audience is cut in half, you have less advertisers. When the advertisers you have are paying you 90% less and your expenses stay the same that is a problem.Keep Control of Your ContentRemember big companies with big payouts WANT CONTROL. Conan focused on owning his content and that resulted in a 150 million dollar payout.Only Amazing Content Will Stand OutIf you want podcast growth, you need to make sure you are doing as many of the following as possible.Make them:laughcrythinkgroanMake Sure The ContentEducatesEntertainsSaves the audience timeSaves them moneyMakes them FEEL somethingIf it's information you can get any place else, even better. A great podcast can be boiled down to content and delivery. So this episode is focused on content.Be Ready to PromoteWhen someone says, "Oh, you do a podcast?" be ready to explain what it is, what its about, and how people benefit from consuming your content (and say your website). We hear how Macaulay Culkin dropped the ball so bad on the Ellen show.Housekeeping: How to Pitch a PodcastI am still preparing to launch this show and I'm accepting stories. I had some things pop up that are taking my attention as they are time sensitive. It's coming...Mentioned in this episode:Live AppearancesI will be at the Empower Podcasting Conference (Year 3!) in Charlotte North Carolina. This is my favorite type of conference with a cap at 250 people, it's a great crowd without being overwhelming. Great speakers, great networking, and a great location.Where Will I Be?Podcasting in Six Weeks Starts SoonIf you've tried to start a podcast before and got lost in the jargon, and felt overwhelmed, this is the course for you. We will meet LIVE for six weeks and go step by step in launching your successful podcast. The best part, we are only charging $1 Check it out at www.schoolofpodcasting.com/sixweeksPodcasting in Six WeeksQuestion of the MonthThis might be harder question to answer because when I ask people, the sometimes freeze. The question? How do you measure success for your podcast beyond download numbers? I need your answer by June 26th, 2026. Don't forget to tell us a little bit about your show and your website address so I can link to it in the show notes.Question of the MonthYouTube Matching Just Got CheaperThe amazing YouTube Matching feature available at Podpage was previously available on the top "Elite" tier, but is now available on the "Pro" tier. This give you MORE value for LESS money. Start your free trial today at Podpage.comPodpage

School of Podcasting
Podcasters Share Best and Worst Platforms for Interviews

School of Podcasting

Play Episode Listen Later May 25, 2026 51:03 Transcription Available


So many people need remote recording for co-hosts and guests. Yet in the 20+ years of podcasting once we get a solid solution, they upgrade the software and we're back to always having a backup "Just in case." So I reached out to my audience to see what they used and they chimed in.The HistoryBlog Talk Radio (now gone) was an EASY choice but sounded like the phone. There was Skype (also gone), but everyone needed an account, and for the technically challenged, it was intimidating. Squadcast came on with a winning strategy with a firm understanding of what podcasters needed. Make it simple. Make it reliable.Then Video Entered the PictureThen tools like Squadcast added video, and while I never had an issue I know people who spoke of "Drift" where the audio didn't line up with the video (making it look like a bad Godzilla movie). There are tools like Evmux (browser based), Ecamm (Mac Only), Descript (browser based), and Streamyard (brwoser based).Text Based EditingWhen Descript entered the picture with text based editing (you edit the transcript, and it edits the audio) it became impressive after a few years. They purchased Squadcast, but haven't implemented all the tech from Squadcast (like being able to schedule a future episode in their "Rooms.").All in One SolutionsThis is one of the symptoms of a "All in one" solution. They do most things about 75%, but the details in that last 25 is what makes the difference. Riverisde started as remote recording, added text based editing, clip generation, and recently podcast hosting (the podcast hosting is very basic see video as of May 2026).It May Not Be All Riverside's FaultI wrote a blog post about all the things podcasters could do to be ready to make great recordings with Riverside.If you want Riverside to work, don't overcomplicate it:Solid internetUpdated browserDecent computerEnough disk spaceDon't rush the uploadThat's it.Do those things, and suddenly Riverside becomes “magically reliable.”What I Use For Live Streaming and RecordingBefore moving to a Mac computer, I use Streamyard, and loved it. When I got a Mac Mini, I switched to Ecamm. It's amazing and much you have more control over how things look. If you have a Streamdeck, you can do some pretty magical things. Worth that said, I'm considering going back to Streamyard even though it's $5 more a month (I used Ecamm for making recording for the School of Podcasting, but I now do those in Tella).What is The Most Reliable?For me, after talking with the School of Podcasting members and now hearing from the audience I would say Ecamm (mac only) and Streamyard (browser based).That doesn't mean Riverside, Evmux, Squadcast are not reliable, but I feel Ecamm and Streamyard are more reliable. They also are primarily focused on one thing RECORDING (although streamyard just added clip generation).So What If I Don't Want an All In One?Then you record with something like Ecamm or Streamyard, if you need clips, there is Opus Clip. There is free video software like Davinci Resolve, and free audio editing like Audacity.Thanks to The ContributorsFrank Bravo From Your Tech MakeoverTodd the Gator from Gaurdian DowncastChris From Cool Cars with ChrisEd from the Days Dumpster FireTim from My Solo MS JourneyMentioned In This EpisodeStreamyardEcammRiversideDescriptEvMuxCleanfeedZencastrOBS ProjectVDO NinjaPodtrack P4NextZoom H6Samson Q2U MicrophoneOpus ClipBoomer BunkerWar Room Online JournalTakeaways:Remote recording can be a total pain if you don't have solid internet; trust me, I know.Zoom works great for audio-only shows but struggles with video quality when the internet hiccups.Streamyard's simplicity makes remote recording a breeze; just send a link and boom, done!Clean Feed is solid for high-quality audio, especially for those who want to keep it simple.For video, Riverside sounds fancy but can be hit or miss; make sure it meets your needs first.Discord is free and surprisingly powerful for remote recordings, even if you're not a gamer.Mentioned in this episode:Live AppearancesI will be at the Empower Podcasting Conference (Year 3!) in Charlotte North Carolina. This is my favorite type of conference with a cap at 250 people, it's a great crowd without being overwhelming. Great speakers, great networking, and a great location.Where Will I Be?Question of the MonthThis might be harder question to answer because when I ask people, the sometimes freeze. The question? How do you measure success for your podcast beyond download numbers? I need your answer by June 26th, 2026. Don't forget to tell us a little bit about your show and your website address so I can link to it in the show notes.Question of the MonthPodcasting in Six Weeks Starts SoonIf you've tried to start a podcast before and got lost in the jargon, and felt overwhelmed, this is the course for you. We will meet LIVE for six weeks and go step by step in launching your successful podcast. The best part, we are only charging $1 Check it out at www.schoolofpodcasting.com/sixweeksPodcasting in Six WeeksPodpage is Now Included with Blubrry HostingBlubrry Podcasting — one of the longest-running podcast hosting platforms in the industry — has chosen Podpage to replace their built-in website tool entirely. That means every Blubrry hosting customer gets a professional, automatically updated podcast website powered by Podpage, included with their hosting plan. For Podpage, this is more than a partnership announcement. It's validation that podcast websites deserve dedicated website tools built specifically for podcasters.Podpage

Podnews Daily - podcasting news
Blubrry gives all its podcasters a new Podpage

Podnews Daily - podcasting news

Play Episode Listen Later May 19, 2026 4:24 Transcription Available


It's a new partnership between the two companies. Sponsored by Supporting Cast. Hello from The Podcast Show in London!

School of Podcasting
How to Make Podcast Money Without Fame

School of Podcasting

Play Episode Listen Later May 18, 2026 48:42 Transcription Available


So many people think the only way you can have a successful podcast is to be famous. Today we have a quick Interview with Jordan Blair from the Dreamful podcast and the Buzzsprout podcast Buzzcast. Jordan share all the straggles she is using to monetize her show.Jordan's Been Podcasting For Seven YearsThis didn't happen overnight, but you will hear where Jordan recommends starting monetization efforts from day one. This way your family and friends who want to support the show can actually chip in, and the audience gets used to hearing you ask for support.If you feel weird asking for value in return for the value you have given to the audience, keep in mind PBS has been doing this for decades.Where Do You Start?Jordan recommends starting off with enabling donations (technically a tip not a donation, unless you're a non-profit). Buzzsprout has this built in or you could use buy me a coffee, and many others. If you start with subscriptions, as you're just starting the show, it may be a little overwhelming and you end up making extra content for an audience that doesn't exist (yet). Just realize if you want people to chip in, you have to ask.You can see Jordan's support page here.Affiliate Links Are a Great TestWe talked about tools for using affiliate links in a previous episode. Affiliate links enable you to make a commission on a sale from someone using your special link. This is a great test and practice to get used to doing calls to action, promoting a product, and seeing what products your audience is interestedThe Pros and Cons of MerchJordan shares how she created some swag for her audience, setup a store and received absolutely zero sales. This is when she realized she should ask her audience what they want first before making swag. For more on merch sales check out my interview with Jayna Marie.First Person Endorsements Deliver Tons of ValueJordan's show is for kids who are trying to go to sleep. She found some puzzles and bought them and tried them. She knew this would resonate with her audience, and talked about her own experience with the puzzles and the affiliate links came flowing in.You Might Have to Take Partners to SchoolJordan explains that her first sponsor knocked on her door, and provided an offer. Jordan had to explain to them how partnerships work in podcasting (this isn't radio, and we have a much stronger connection with our audiences). She renogiated and came up with a dela that worked for everyone.She Didn't Plan on Making MoneyJordan started the Dreamful stories podcast as a resource for her own children. She launched it, and focused on delivering value and connecting with her audience. She found out what they wanted and delivered the show they wanted. This lead to her show's downloads escalating while she was on a break!Check out Jordan's ShowsDreamful StoriesBuzzcastGot Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. Share Your ThoughtsOther Items MentionedPodnews Weekly ReviewHow to Turn Your Podcast Into Passive Income (With Tools I Actually Use)Big Lash Energy: One Million Downloads Fueled by Coffee and ComplimentsProfit From Your Podcast Book (by Dave)This Old Marketing ShowSponsor Magnet Book by Justin MooreMentioned in this episode:Live AppearancesI will be at the Empower Podcasting Conference (Year 3!) in Charlotte North Carolina. This is my favorite type of conference with a cap at 250 people, it's a great crowd without being overwhelming. Great speakers, great networking, and a great location.Where Will I Be?Build the Website You Want with PodpagePodpage is flexible. If you want to promote something you can put it in the sidebar, on the front page, or at the bottom of every episode (not to mention the navigation bar, the footer and more). Podpage is designed specifically for podcasts. Quit trying to squeeze your podcast into a website made for a yoga studio. Start your free trial at podpage.com/previewPodpageQuestion of the Month: Favorite Remote Recording ToolSo many podcasters us tools to do remote recording (guests, etc). It seems like people often go through a few before finding one they like. What is your current remote recording tool, and what tools have you used in the past (and why did you leave)? Also be sure to tell us a little bit about your podcast, and your website address so we can link to it in the show notes.Question of the MonthGet Your Podcast Up and Going in Six WeeksDreaming of starting your own podcast but not sure where to begin? Podcasting in Six Weeks gives you a clear, step-by-step path to go from idea to launch with confidence. This practical course is designed to help you create, record, edit, publish, and promote your podcast in just six weeks. Whether you're starting from scratch or feeling overwhelmed by the technical side, you'll get the guidance, structure, and tools you need to launch a podcast that sounds professional and reaches the right audience. Ready to stop overthinking and start podcasting? Join Podcasting in Six Weeks today and turn your voice, ideas, and expertise into a show people want to hear. The best part? It's only $1 Classes Start June 3rdPodcasting in Six Weeks

School of Podcasting
Apple Video: Smart Move or Time Sink?

School of Podcasting

Play Episode Listen Later May 11, 2026 47:46 Transcription Available


A Dialogue with Justin Jackson and Alban BrookeJust in Jackson from Transistor.fm is so enthusiastic about Apple's new way to add video to their platform (called HLS). I have felt "Meh" about it since it was announced (I'm worried about using API's instead of using the RSS feed). So I wanted to see if I was missing something that might lead me to feel more like Justin.Later that same week Alban Brook from Buzzsprout reached out and so I combined the interviews to show multiple points of view about Apple's HLS implementation not that more hosts are being approved to connect to Apple via their API.Justin's View is Based On Younger PeopleWhile I have no children Justin has a few and he explained how watching them he sees them move from watching video to switching to audio. So the HLS video in Apple supports this (and it's already available on YouTube music, and Spotify. This explains why Justin would have a viewpoint different than mine.Dialogues are amazing, and you just might learn something. Try one today. They are free!Alban's View on The "Give People What They Want" focus of Apple PodcastsWhen you go to YouTube, they drown you in options as they try to get you to click on anything. With Apple's new video options, when you log into Apple, you primarily see the shows that you've told Apple you want to see. Consequently, it may be a better experience. Kevin Finn on the Buzzcast show compared YouTube and the horrible experience to going to the movies, where everything is overpriced and the floor is sticky. The experience isn't as good.Don't Take on Too MuchIf you're a video creator already, adding your show to YouTube seems like a no brainer, and Alaban and Just both mentioned that when people signed up to be beta testers, many of the people chomping at the bit were already video creators.Justin mentions that much like coloring, you start with three colors and learn how to keep people engaged. Then start adding more colors. With podcasting it may make more sense to start with audio, and then add video.We are in a Wait and See PeriodWe don't actually know if this is going to take off. While we don't expect Apple to topple YouTube, we are interested to see just how many people jump on board. Both companies mentioned the benefits of being an early adopter.Pricing for HLS HostingTransistor offers HLS video on any package of of $49 and higher.Buzzsprout offers 6 hours a month for $30 ($25 if you purchase yearly).Captivate is $19/month with an additional $12 for video.Keep in mind Transistor and Captivate operate on a "As many shows and episodes as you want (but you bill goes up depending on downloads/traffic). Buzzsprout's model is a "per show" fee, but you can have as many downloads as you want.For more information on other hosts as they are added see this article on Podnews.The Bridge Podcast on YouTubeJustin shared the story of The Bridge with Peter Mansbridge a former Candaian broadcaster who has now moved to YouTube who is having great success without amazing Thumbnails and fancy studios.Acquired Charges Millions for SponsorshipThere are always shows that break the mold, and Acquired is one of them. They do limited shows that engage a certain audience (CEOs), and consequently are charging millions for sponsor a season (and are already sold out). They describe their show as, "We (Ben and David) personally invest 100+ hours each to research and produce a ~4 hour "conversational audiobook,” telling a company's complete history and strategy.Spotify's Video Options are BlurryI am always cautious about Spotify. We all know they are not fans of RSS, and they like to make features that only work in Spotify. In a recent article at Podnews, Jame Cridlan explains how uploading a video from your media host into Spotify may lock you into using the media host (where an RSS enables you to redirect the feed). There is talk that Spotify may manually be able to switch your show back to RSS (with consequences). My point is we currently don't know so if you plan on posting video to Spotify, you might setup a free hosting account and uplaod the video there. ( I do that for my "Ask the Podcast Coach" show).Mentioned In the ShowSchool of PodcastingPodcasting in Six WeeksTransistor Media HostingBuzzsprout Media HostingCaptivate Media HostingThe Video Podcast ShowPodcast Marketing Trends ExplainedThe Panel PodcastBuzzcast PodcastLinks Mentioned In This EpisodeVideo podcast host pricing - comparisons from PodnewsBeware Spotify's video lock-in from PodnewsMentioned in this episode:Question of the Month: Favorite Remote Recording ToolSo many podcasters us tools to do remote recording (guests, etc). It seems like people often go through a few before finding one they like. What is your current remote recording tool, and what tools have you used in the past (and why did you leave)? Also be sure to tell us a little bit about your podcast, and your website address so we can link to it in the show notes.Question of the MonthGet Your Podcast Up and Going in Six WeeksDreaming of starting your own podcast but not sure where to begin? Podcasting in Six Weeks gives you a clear, step-by-step path to go from idea to launch with confidence. This practical course is designed to help you create, record, edit, publish, and promote your podcast in just six weeks. Whether you're starting from scratch or feeling overwhelmed by the technical side, you'll get the guidance, structure, and tools you need to launch a podcast that sounds professional and reaches the right audience. Ready to stop overthinking and start podcasting? Join Podcasting in Six Weeks today and turn your voice, ideas, and expertise into a show people want to hear. The best part? It's only $1 Classes Start June 3rdPodcasting in Six WeeksSee Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.PodpageLive AppearancesI will be at the Empower Podcasting Conference (Year 3!) in Charlotte North Carolina. This is my favorite type of conference with a cap at 250 people, it's a great crowd without being overwhelming. Great speakers, great networking, and a great location.Where Will I Be?

School of Podcasting
Win or Learn: Fix Your Podcast Plateau

School of Podcasting

Play Episode Listen Later May 4, 2026 39:21


Today we are talking about your show that just won't grow. It's time for a podcast experiment. I often say "You podcast is a recipe - not a statue." Well here is the good news. You know how to build a podcast to the current level you are at. The bad news is you've been here for a bit and it's time to try something to break you out of your plateau.You Either Win Or You LearnWhen you try something new with your podcast we often feel like everyone will leave immediately, and that just doesn't happen. Have you ever gone to a concert of a band you grew up listening to? They say "Here is one from our new album!" and half the theater goes for a beer, but most of them stay because they like the band.What If My Numbers Goes Down?So if you previously had 200 downloads an episode, and now you have 180 you learned something not to do. You've know how to grow a show to 200, so do that and try again.Start With a SurveySpeaking of mistakes, I once did a survey that I talked about bear the end of my show. One of the questions was, "Do you think the show is too long?" Well, if you think about it (being near the end of the show) anyone who thought it was too long had already left.Announce the survey, and really push it and explain how the audience will benefit. It could be as simple as:Did you listen to the end of the episode?If not where did you stop and why?How likely are you to share it with a friend on a scale form 1-10?You can use the built in survey with Podpage, or something like Tally forms.Smart Experiments: One Step at a TimeWhen you test new parts of your show, change ONE thing only. If you change three things and one of them works, you won't know which one.I would start with your episode titles, your opening two minutes (have a good hook), and get to the content ASAP.My Current Experiment: Podcasting in Six WeeksI tried this class about six months ago, and only told my email list. That was a dumb idea, but I learned to use ALL of my outlets when promoting a product or service.The course starting June 3rd will be once a week covering the following topics:Week 1: Concept & Planning Define your unique angle and target audience Choose your format and episode structure Create your content calendar for the first 10 episodes Develop your show name and descriptionWeek 2: Equipment & Setup Essential equipment recommendations for every budget. Recording space optimization (even in noisy environments). Software setup and configuration Audio quality testing and troubleshootingWeek 3: Recording Techniques Professional recording techniques. Interview skills and guest management. Solo episode strategies. Overcoming "mic fright" and speaking naturally.Week 4: Editing & Post-Production Editing basics that save time and sound professional. Intro/outro creation and music selection File management and organization systems Quality control checklistsWeek 5: Hosting & Distribution Choosing and setting up your podcast host Submitting to Apple Podcasts, Spotify, and other platforms RSS feeds and technical requirements Show artwork and metadata optimizationWeek 6: Marketing & Growth Launch strategies that actually get listeners. Social media promotion and repurposing content Building relationships with other podcasters Long-term growth strategies and monetizationEXCLUSIVE BONUSES: BONUS #1: "Podcast Equipment Starter Kit Guide" (Value: $97) No more confusion about what to buy. Get our curated equipment list with specific product recommendations for three different budgets – beginner, intermediate, and professional.BONUS #2: "First 10 Episodes Content Planner" (Value: $67) Never stare at a blank screen wondering what to talk about. This detailed planner gives you proven episode templates and topic ideas to keep your content engaging from day one.BONUS #3: "Podcast Launch Checklist" (Value: $47) A step-by-step checklist ensuring you don't miss any crucial steps during your launch. From technical setup to promotional tasks – it's all coverSix hours of consulting with me would be $1200, but as we try this experiment it's only $1.Why not free? Because we wanted people who would at least believe in themselves enough to spend $1 to help improve themselves.In full transparency we hope you join the School of Podcasting when the class is over, but it is a free standing class. The sessions will be recorded.Sign Up For the Class TODAY!Got Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. Share Your ThoughtsResources Mentioned in Episode 1034School of PodcastingPod SEO use sop10 to save 10%Ausha SEOPod AnalyistLinks Mentioned In This EpisodeDave Jackson #661 - New Media ShowInsight on Business - Dave Jackson InterviewSwitchy Link ShortenerStuck at 800 downloads per ep for almost a year. what actually moves the needle : r/podcastingPodAnalyst - Podcast Measurement and Analytics For GrowthMy Worst Takes & Mistakes Over 500 Episodes - Author MediaPodcasting Truth & Myths Learned Over 500 EpisodesWhat are examples that were accidents that turned out to be great?Mentioned in this episode:Live AppearancesI will be at the Empower Podcasting Conference (Year 3!) in Charlotte North Carolina. This is my favorite type of conference with a cap at 250 people, it's a great crowd without being overwhelming. Great speakers, great networking, and a great location.Where Will I Be?Question of the Month: Favorite Remote Recording ToolSo many podcasters us tools to do remote recording (guests, etc). It seems like people often go through a few before finding one they like. What is your current remote recording tool, and what tools have you used in the past (and why did you leave)? Also be sure to tell us a little bit about your podcast, and your website address so we can link to it in the show notes.Question of the MonthUnlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get a look into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. You also get "behind the scenes" info from the School of Podcasting Don't miss out on staying ahead of the game—join the 1700+ people who are already reading Podcasting Observations today!Podcasting ObservationsTired of AI Support Bots? Try Podpage.comWhile other companies are shoving more AI down your throat in support, Podpage hosts WEEKLY new user orientation meetings (with open Q&A) and if you have more questions you can schedule a live support call. Podpage is not just the best website building tool for podcasters by podcasters, it has the best support. Start your Free 14-day trial at www.podpage.com/preview Podpage

New Media Show (Video)
Can Indie Podcasters and Media Creators Still Win? | Dave Jackson #661

New Media Show (Video)

Play Episode Listen Later May 2, 2026


On Episode 661 of The New Media Show, host Rob Greenlee, 2017 Podcast Hall of Fame inductee, Chairperson of the Podcast Hall of Fame, and longtime new media executive, is joined by Dave Jackson, 2018 Podcast Hall of Fame inductee, founder of School of Podcasting, and Head of Podcasting at Podpage.com, for a deep conversation about whether independent podcasters and media creators can still win in today's rapidly changing creator economy. This episode centers on a question many creators are quietly asking right now: Can indie podcasters still grow, monetize, and build trust in a market being reshaped by video, AI, platform control, and professionalized media production? Rob and Dave discuss the recent combination of Podpage and School of Podcasting, why podcast education matters more than ever, and how websites, email lists, communities, video, RSS, and AI-assisted workflows are becoming essential parts of a creator's survival strategy. Dave joined Podpage as Head of Podcasting in 2024, and School of Podcasting has been helping creators launch, grow, and monetize podcasts since 2005.  The conversation also moves into some of the biggest issues facing podcasting and new media in 2026, including AI-generated shows, human voice and video cloning, creator burnout, YouTube's influence on podcast identity, Apple's HLS video podcast direction, and why human trust may become the most valuable asset creators have left. Rob and Dave bring decades of experience to this discussion. Both have seen podcasting shift through multiple technology waves, from the early RSS era to platform consolidation, video podcasting, AI tools, and the rise of creator-led media. That history makes this episode a practical and honest look at what indie creators need to do now to stay relevant, trusted, and discoverable. What does this episode cover? Can independent podcasters still succeed in a noisier, more competitive market? What does “winning” even mean now: downloads, money, trust, community, authority, or sustainability? Why the Podpage and School of Podcasting connection matters for podcast education and creator websites Why podcasters need a home base beyond social platforms and YouTube How AI is changing show notes, images, writing, research, production, and creator workflows Why AI-generated content should not all be treated as spam, but fraud and abuse must be addressed How human storytelling, lived experience, and trust help creators stand apart from AI content Why video is becoming harder to ignore, but audio-only creators should not panic How YouTube has changed public perception of what a podcast is What Apple's HLS video direction could mean for audio, video, RSS, and creator workflows Why websites, email lists, communities, and audience ownership still matter How indie creators can avoid burnout while adapting to new media expectations Key Takeaways: Indie podcasters can still win, but the definition of winning has changed. Creators need more than a microphone and a media host. They need clarity, a trusted point of view, a website, a distribution plan, and a realistic path to audience growth. AI is not going away. The smartest creators will learn how to use it without losing their human voice. Video will continue reshaping podcasting, but not every creator has to become a full-scale video studio overnight. Human-created content still has a powerful advantage when it is rooted in story, experience, transparency, and trust. Websites are becoming more important again because creators need a stable home base that is not controlled by a single platform. Podcast education matters because the barrier to starting is low, but the barrier to standing out is much higher. Guest Dave Jackson Founder, School of Podcasting Head of Podcasting, Podpage.com 2018 Podcast Hall of Fame inductee Author of Profit From Your Podcast Dave Jackson has been helping creators launch and improve podcasts since 2005 through the School of Podcasting. He is also Head of Podcasting at Podpage, where he supports podcasters using websites as a central hub for discovery, audience ownership, and long-term growth. (The School of Podcasting) Guest links: School of Podcasting: https://www.schoolofpodcasting.com/ Podpage: https://www.podpage.com/ Dave Jackson: https://davidjackson.org/ Podcast Consultant: https://www.podcastconsultant.com/ Host Rob Greenlee Host, The New Media Show Podcast Hall of Fame inductee Chairperson, Podcast Hall of Fame Founder, Trust Factor Lab and Adore Network Co-Founder, Passion Struck Network Host and show links: New Media Show: https://newmediashow.com/ Rob Greenlee: https://robgreenlee.com/ Podcast Hall of Fame: https://podcasthall.com/ Adore Network: https://adorenetwork.com/ Trust Factor Lab: https://trustfactorlab.com/ Passion Struck Network: https://passionstrucknetwork.com/ Rob on LinkedIn: https://www.linkedin.com/in/robgreenlee/ Bottom Line in this Episode: This episode answers a major creator economy question for 2026: Can indie podcasters and independent media creators still compete as podcasting becomes more professional, more video-driven, and more influenced by AI? Rob Greenlee and Dave Jackson explain why the answer is yes, but only if creators evolve. The winning indie creator now needs a clear purpose, a strong human voice, trusted expertise, a discoverable website, owned audience channels, thoughtful use of AI, and a strategy that works across audio, video, search, social, and community. The episode is especially useful for podcasters, YouTube creators, podcast consultants, media educators, creator economy leaders, podcast hosting companies, AI media startups, and independent showrunners trying to understand the next phase of podcasting and new media.The post Can Indie Podcasters and Media Creators Still Win? | Dave Jackson #661 first appeared on New Media Show.

Insight On Business the News Hour
Podcasting, Podpage and Dave Jackson

Insight On Business the News Hour

Play Episode Listen Later Apr 29, 2026 35:37


Settle in for a high level conversation about the world of podcasting. Our guest is Dave Jackson who has been podcasting for two decades, ran the School of Podcasting and is now on the team for Podpage.com.  Here we'll talk a bit about his background, the past, present and future of podcasting, what work it takes, the success level and how Podpage.com can help. Also, Dave offers up a great idea for those communities who have lost or are about to lose their local newspapers.  Meet Dave Jackson: Thanks for listening! The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

School of Podcasting
How do you feel about the future of podcasting in 2026?

School of Podcasting

Play Episode Listen Later Apr 27, 2026 60:36


In this episode, we answer a question I know has been on the minds of so many podcasters: Where is podcasting headed?What We CoveredSpotify, YouTube, and AI Slop: I kicked things off sharing my concerns about immoral creators, content exclusivity, and how blurry the definition of a “podcast” is getting.Optimism vs. Pessimism: We heard from multiple voices on whether the future looks bright or grim, and what keeps each of us going.Video, Discoverability, and Content Overload: How YouTube's dominance and the rise of video (and AI-generated "slop") is shifting the landscape, sometimes making things more confusing than ever.Monetization Woes and the Hopes for Crowdfunding: Many noted frustration with ads and the current monetization system, with hope for easier, more integrated crowdfunding in the future.Government Regulation and Freedom of Speech: A Canadian listener shared real concerns about government overreach and its chilling effect on creators.Defining Your “Why” and Staying True to Your Mission: Several contributors reminded us to focus on passion, purpose, and connecting with our audience.Staying Resilient: Through all the changes—algorithm shakeups, new platforms, and shifting formats—what matters most is keeping your audience at the heart of what you do.ParticipantsSteve Stewart (Podcast Editors Mastermind, Podcast Editor's Academy, Steve's Site)Kim Newlove (The Pharmacist's Voice Podcast, Perrysburg Podcast )Todd the Gator ( Guardian Down Roundtable, 50 Years Experience Required, Lessons in the RearviewLeslie Marting (Greatland Media)Ralph Estep Jr. ( AskRalph.com )Podcasting Morning ShowYork Welcome to Earth StoriesCool Cars with ChrisMentioned In This EpisodeJJJAck Film's Video on youTube DemonetizationNew Media Show Rob Greenlee and Brendan MonaghanPodcasting 2.0 on the Slop Factory at SpreakerPodnews on More AI than Human ShowsProfit From Your Podcast BookThanks for SharingThis episode became a great sharing of opinions, experiences, and predictions. Some worry about gatekeepers and algorithmic noise, while others find hope in podcasting's unique intimacy and power to connect. No matter where things go, staying true to your purpose, your “why,” and serving your audience will always be the foundation.Keep your ears open, your content honest, and your passion high. Thanks to everyone who contributed, and as always: if you loved this conversation, hit that share button and keep the School of Podcasting growing!Mentioned in this episode:Give Your Podcast A HomeWhen you look at our podcasting pieces, your media host is the engine. But your website is the home. It's where your audience learns who you are, explores your episodes, and decides to subscribe. At Podpage, we build podcast websites that are fast, reliable, and designed to convert visitors into listeners. Every episode is automatically published, SEO-optimized, and structured for growth—so you can focus on creating, not managing your site. If your media host powers your podcast, Podpage gives it a place to live—and a place to grow. Start building your podcast's home with Podpage by going to www.podpage.com/preview and start your 14 day free trial today.PodpageQuestion of the Month: Favorite Remote Recording ToolSo many podcasters us tools to do remote recording (guests, etc). It seems like people often go through a few before finding one they like. What is your current remote recording tool, and what tools have you used in the past (and why did you leave)? Also be sure to tell us a little bit about your podcast, and your website address so we can link to it in the show notes.Question of the MonthJoin the School of PodcastingMark from Practical Prepping had been podcasting for a while, but after joining the School of Podcasting, his podcast grew at a faster rate. His Facebook group has over 30,000 members! Join the School of Podcasting and get access to: Step-by-step tutorials An amazing podcast community Unlimited One-On-One Coaching Join today worry-free with a 30-day money-back guarantee!School of PodcastingLive AppearancesI will be at the Empower Podcasting Conference (Year 3!) in Charlotte North Carolina. This is my favorite type of conference with a cap at 250 people, it's a great crowd without being overwhelming. Great speakers, great networking, and a great location.Where Will I Be?

Insight On Business the News Hour
The Business News Headlines and More 27 April 2026

Insight On Business the News Hour

Play Episode Listen Later Apr 27, 2026 35:37


Canada is getting serious about business and today our neighbor to the north put some money where their mouth is and we start with that story. This is the Business News Headlines for Monday the 27th day of April, thank you for listening. In other news, Iran makes an offer but will it go anywhere?  The Supreme Court and the Roundup case made the news. The movie, Michael is hot…real hot and we'll share how high the temperature is. We'll check the numbers in The Wall Street Report and for the conversation you'll meet veteran podcaster, Dave Jackson who is with Podpage.com. He is in to talk about the past, present and future of podcasting plus some of his history and a great idea for communities that have lost or will be losing their local newspaper.  That and more but first the news. Thanks for listening! The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

Insight On Business the News Hour
The Business News Headlines 24 April 2026

Insight On Business the News Hour

Play Episode Listen Later Apr 24, 2026 11:14


Sometimes a little pressure from a sitting senator moves the ball and that is where we start this evening. This is The Business News Headlines for Friday the 24th day of April, thank you for listening. In other news, a U.S. soldier racked in 400,000 dollars in a bet on Polymarket. Truth Social replaces its CEO after losing billions of dollars in its stock. TMZ is headed to Washington, D.C. The horrific story about VCU and slaves made the news. We'll check the closing numbers in The Wall Street Report and a story about the fall of consumer sentiment for the month of April. And, a programming note, this Sunday on News Talk 1540 KXEL you'll hear all about podcasting from Dave Jackson from Podpage.com. Where is podcasting going, what tools are out there to help podcasters create larger audiences and more.  Dave Jackson in a great interview with a fantastic idea for communities losing their newspapers.  Sunday, Noon Central on News/Talk 1540 KXEL and yes we do stream.  Let's go! Thanks for listening! The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

School of Podcasting
Lavalier Shootout - Weighing the Lift of Apple HLS

School of Podcasting

Play Episode Listen Later Apr 20, 2026 43:29


In this episode, I take you behind the scenes of a good old fashioned microphone shootout—this time, it's all about wireless lavalier mics! I (quickly) run through a lineup of wireless lavalier microphones including the DJI Mic Mini, Hollyland Lark M2, Rode Wireless Micro, Rode Wireless Go, and Shure Move Mic. Not only do I compare how they sound right out of the box, but I also show how a little post production can level the playing field between even budget and premium options. If you've ever wondered whether it matters which one you pick, you'll definitely want to listen.This content may contain affiliate links, meaning I earn a small commission if you purchase through these links at no additional cost to you. I only recommend products or services I trust and believe will provide value to you. Thank you for your support!The Weight Of Adding Video - The First Look at Apple HLSThe second big theme of today's show is the pressure, and potential pitfalls, of adding video to your podcasting workflow. I break down what's happening with Apple HLS video, what hosts like Captivate are charging, and why you need to seriously consider the “weight” video adds before taking the plunge.Getting Your Edited Audio To People In Apple - You Can't (If you add video)Can you maintain your audio quality? Should you be editing audio and video together, or keeping them separate? I also share some spot-on advice from Elsie Escobar about only adding video if it makes sense for your goals—not because you feel FOMO or outside pressure.Whether you're mic shopping, contemplating a shift to video, or just want a sanity check on your podcasting process, this episode is for you. Enjoy!Gear Mentioned In This EpisodeDJI Mic MiniShure MovemicHollyland Lark M2Rode Wireless Go 3Rode Wireless MicroDJI Mic 2Captivate Media HostingOther ItemsEcamm Video SoftwareStreamdeckAccentize Plugins (DeRoom, Revive)USB-C extendersBlue Ocean Strategy BookThe 22 Immutable Laws of Marketing (specifically, the "Law of Category" chapter)The Audacity to Podcast 1000 True Fans by Kevin KelleyCaptivate Webinar on Apple HLS ImplementationNew Media Show Rob Greenlee with Sharon TaylorMedia Roundtable with Dan Granger, Tim Ferriss (Entrepreneur & Host, The Tim Ferriss Show) and Dr. Laurie SantosWordPress Plugins Compromised Monica Rivera on Episode 613Zoom Handyrecorder AppDavid Draiman | The Magnificent Others with Billy CorganTransistor Media HostingBuzzsprout Media HostingJustin Jackson Apple Podcasts DemoMentioned in this episode:Live AppearancesI will be at the Empower Podcasting Conference (Year 3!) in Charlotte North Carolina. This is my favorite type of conference with a cap at 250 people, it's a great crowd without being overwhelming. Great speakers, great networking, and a great location.Where Will I Be?Get Some Feedback On Your Show“Want honest, helpful feedback on your podcast? At the School of Podcasting, we host ‘Listening Parties' where members share short clips and get constructive, encouraging critiques from fellow podcasters and myself. It's a safe, supportive way to hear what's working, fix what's not, and make your show stronger fast.” School of PodcastingQuestion of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the MonthGive Your Podcast A HomeWhen you look at our podcasting pieces, your media host is the engine. But your website is the home. It's where your audience learns who you are, explores your episodes, and decides to subscribe. At Podpage, we build podcast websites that are fast, reliable, and designed to convert visitors into listeners. Every episode is automatically published, SEO-optimized, and structured for growth—so you can focus on creating, not managing your site. If your media host powers your podcast, Podpage gives it a place to live—and a place to grow. Start building your podcast's home with Podpage by going to www.podpage.com/preview and start your 14 day free trial today.Podpage

School of Podcasting
From Listeners to Advocates: The Magic of True Fans

School of Podcasting

Play Episode Listen Later Apr 6, 2026 46:20 Transcription Available


Have you ever wondered if the reason your podcast hasn't “exploded” is actually the very thing that could help it last—and make it more rewarding? This week, I look into why having a smaller, passionate, and loyal audience often leads to more meaningful wins (personally and professionally) than simply racking up big download numbers. If you want to learn how to create enduring engagement, avoid common pitfalls, and connect with listeners in a way that actually matters, this episode is for you.Here's what I cover in this week's “Podcast Stew” styled episode (which includes chapters).1000 True FansWhy a “thousand true fans” might just be your biggest business advantage (and how focusing on your core audience beats chasing the casual crowd).Lessons from YouTube experts (Rocks Codes, Stephen Bartlett, Mr. Beast, Marques Brownlee) on where to put your energy if you want to succeed, and the role thumbnails, titles, and discovery play in growth My thoughts on competing with “the big guys” - what you should (and shouldn't) compare against, and why joy matters Independent vs. networked podcasting: Candid stories from the Young and Profiting team, the Midas Touch podcast, and why control is crucial The truth about monetization—when is the right time (and why “3% conversion” is the real number to expect) Behind the curtain of podcast business stats: Lessons from Goal Hanger, ad revenue, and memberships Platform realities: Spotify's “walled garden,” why I recommend “anybody but Spotify” for hosting, and insights from James Cridland at Podnews The importance of fun and fulfillment: advice from LeBron James and Charlie Puth on why loving the work is the true engine for longevity How to effectively use calls-to-action: Taking lessons from an Audible ad in “Project Hail Mary” and why going “deeper” with your fans matters Links mentioned this week:School of PodcastingPodpagePodnews Report CardHow to Pitch a Podcast Show (Coming Soon!).Creators Hub in SpotifyApple Podcasts HubWhether you're launching, growing, or just rethinking your show's direction, this episode is packed with honest stories and actionable advice, plus a dash of inspiration to help you stay true to your voice and audience. As always, if you want to go deeper, join the free School of PodcastingThanks for listening! Don't forget to share with a friend who needs a reminder that influence starts with true connection.Mentioned in This ShowOxford Road The Media Roundtable EpisodeSound Off Podcast (Matt Cundill interviews Doug Downs)Why MKBHD Told Netflix: "Don't Bother on Jon Youshaei channelWhat Podcasting Can Learn From YouTube Growth with Rox Codes (Podbiz with Norma Jean Belenky)Lisa Kudrow on Vanity Fair ChannelSounds Profitable The DownloadJames Cridland on Spotify's Features "Coming Soon."Jordan Harbinger Talks YouTube on New Media Show with Rob GreenleeCharlie Puth on Rick Beato ChannelProject Hail Mary TrailerBig Lash Energy InterviewAudible (aff link)Mentioned in this episode:See Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.PodpageQuestion of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the MonthLive AppearancesI will be at the Empower Podcasting Conference (Year 3!) in Charlotte North Carolina. This is my favorite type of conference with a cap at 250 people, it's a great crowd without being overwhelming. Great speakers, great networking, and a great location.Where Will I Be?Join the School of Podcasting Today - Your Future Self Will Thank YouStepping out of your comfort zone isn't easy, but at the School of Podcasting, we're here to make it feel like second nature. With our expertly crafted courses and an incredible community, you're never alone in your journey. From planning and launching to growing your podcast, I'll be right by your side every step of the way. Remember, every podcast episode builds connections and opens doors to future opportunities. Take...

School of Podcasting
Stop Pushing Listeners Away: The Biggest Podcasting Pet Peeves (and How to Fix Them)

School of Podcasting

Play Episode Listen Later Mar 30, 2026 44:11 Transcription Available


If listeners are quitting your podcast in the first five minutes, this episode is for you. In this annual ‘podcast pet peeves' roundup, I asked my audience what makes them bail on a show— and they did not hold back. ParticipantsYou'll hear from Kim Newlove (The Pharmacist's Voice, Perrysburg Podcast), Steve Stewart (podcast editor extraordinaire), Todd ‘the Gator' (Guardian Down Roundtable, Lessons in the Rear View), and York (Welcome to Earth Stories) as they unpack the habits that drive them nuts: from bad audio and buried leads to ad overload, lazy interview questions, sloppy terminology, and more. You'll walk away knowing exactly what turns listeners off - and how to fix it. I'll also share my own take on ads, monetization, and why a little creativity can still set your show apart in 2026The Most Popular Pet PeevesToo many/poorly placed ads (especially mid-roll and early heavy ad blocks)Not getting to the point / burying the lead / unclear episode directionLack of preparation (hosts winging it, talking in circles, not prepping guests)Sloppy language and terminology (“podcast” vs “episode,” “podcasting” vs “podcasts,” RSS vs not)Wasting listener time with meta-chatter, overlong intros, and “Tell me about yourself” questionsI do this question every year, and as you might imagine, this list doesn't change much. This year seems like advertisements were the top peeve.Is Everyone Going to use the "YouTube Annoying Your Audience to Death" strategy, and use tools like Supercast and Patreon, and offer an ad-free version?Mentioned In This EpisodeSchool of PodcastingPodpage - Podcast WebsitesThe Pharmacist's VoiceThe Perrysburg PodcastSteve StewartPodcast Editors AcademyWelcome to Earth StoriesGuardian Down RoundtableLessons in the Rear ViewAsk the Podcast CoachPodcasting Observations (Dave's Newsletter)School of Podcasting Follow PagePatreonSupercastOP3 Open Source StatsTruefans.FMMentioned in this episode:Get Some Feedback On Your Show“Want honest, helpful feedback on your podcast? At the School of Podcasting, we host ‘Listening Parties' where members share short clips and get constructive, encouraging critiques from fellow podcasters and myself. It's a safe, supportive way to hear what's working, fix what's not, and make your show stronger fast.” School of PodcastingQuestion of the Month: The Future of PodcastingSomeone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the MonthGive Your Podcast A HomeWhen you look at our podcasting pieces, your media host is the engine. But your website is the home. It's where your audience learns who you are, explores your episodes, and decides to subscribe. At Podpage, we build podcast websites that are fast, reliable, and designed to convert visitors into listeners. Every episode is automatically published, SEO-optimized, and structured for growth—so you can focus on creating, not managing your site. If your media host powers your podcast, Podpage gives it a place to live—and a place to grow. Start building your podcast's home with Podpage by going to www.podpage.com/preview and start your 14 day free trial today.Podpage

School of Podcasting
School of Podcasting's Big News with Podpage

School of Podcasting

Play Episode Listen Later Mar 23, 2026 41:07 Transcription Available


The School of Podcasting has been acquired, and yes, that means changes are coming. But don't panic! The essence of what we do is staying intact. We're diving into the nitty-gritty of what this acquisition means for our loyal members and anyone thinking about joining.New Free TierWe're adding a free tier, more courses, and even a way for you to connect with podcasting experts. This is all about making the podcasting journey smoother and more accessible for everyone.Brenden and I have a vision for the future, and it's about empowering you to take your podcasting game to the next level. If you've ever wanted to launch a podcast, or if you're already knee-deep in it and looking for ways to monetize, we've got you covered. We're building a community where you can learn, grow, and thrive, and I'm more excited than ever to be a part of your podcasting journey.So, let's get to work and see what we can do together!My Favorite CRMI'm not making this up. My favorite CRM is call "Less Annoying CRM. Its s a simple, no-frills customer relationship management tool built specifically for small businesses, solopreneurs, and anyone who feels overwhelmed by complex CRMs. It focuses on the essentials: tracking contacts, managing leads, organizing tasks, and keeping a clear sales pipeline (although I don't use the pipleline tool)Takeaways:This week, we celebrated the acquisition of the School of Podcasting by PodPage, which is a huge deal.I went from living in my brother's basement after a divorce to running a successful podcasting business, talk about an upgrade.Relationships are key in podcasting; it's wild how many people you meet that can help you out.We're excited to expand the School of Podcasting, bringing more courses and experts for everyone to learn from.This merger means more time and resources to create better content for our community, so stay tuned!Don't worry, if you're already a member, nothing changes except for more value coming your way!Links referenced in this episode:schoolofpodcasting.compodpage.compodnews.netLess Annoying CRMLast week's episode on Podcasting SEOPodSEOHeartbeat - Community and Courses PlatformMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get a look into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. You also get "behind the scenes" info from the School of Podcasting Don't miss out on staying ahead of the game—join the 1700+ people who are already reading Podcasting Observations today!Podcasting ObservationsQuestion of the MonthOne of our favorite questions, "What are your top podcasting pet peeves? You know the things that make you press fast forward, delete, or maybe even unfollow... share your frustration with these tactics along with a little bit about your show and your website (so I can add a link in the show notes). You can upload a pre-recorded version or press record on the website. I need your answer by March 27th, 2026Question of the MonthQuit Thinking About It and START THAT PODCASTIf you have ever turned down the radio to hear your phone in the car, you know how to mix audio. If you have ever attached a photo to an email, you know how to upload an mp3 to a media host. Deleting text in Word is the same as delete audio in audacity. Yes, there is a learning curve but it's not as scary as you think. I'll be there the whole way, and you can join worry free with a 30 day money-back guarantee. Go to schoolofpodcasting.com/joinSchool of PodcastingSee Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.Podpage

Ask the Podcast Coach
From Podcaster to Seller: The School of Podcasting Acquisition Story

Ask the Podcast Coach

Play Episode Listen Later Mar 21, 2026 87:28


Send us feedback/questions via TextIn this episode of "Ask the Podcast Coach," Dave Jackson and Jim Collison kick off a jam-packed Saturday morning with some major news—the School of Podcasting has been acquired by Podpage! They dive into what this means for members, reminisce about the journey with Brendan Mulligan, and share insights on podcast branding, community engagement, handling feedback, and the ups and downs of podcast monetization. It's a lively mix of industry updates, podcasting tips, and a dash of nostalgia, all served with their signature humor and authenticity.00:00 Introduction00:41 School of Podcasting Acquired by Podpage http://www.trypodpage.com01:06 Sponsor: Podcast Branding.Co https://www.podcastbranding.co02:24 Sponsor: Based On A true Story Podcast https://www.basedonatruestorypodcast.com05:43 Why the Acquisition Happened https://community.schoolofpodcasting.com07:00 Listening to Customer Feedback09:44 Customizable Guest Intake Forms11:03 The Free Tier Dilemma13:42 Managing a Busy Work Schedule16:50 Don't Self-Select Out of Opportunities19:54 Direct Interaction with Customers21:47 The Podcaster as a Customer Support Agent23:40 The Importance of Consistency26:37 Ensuring Human Connection in Support31:14 Dealing with Negative Feedback and Trolls34:07 Dave Praises Spotify Support????36:45 Ask the Podcast Coach's Independence43:31 The Importance of Clear Podcast Titles59:03 Using Music and Sound Effects in Podcasts01:12:06 Awesome Supporters https://www.askthepodcastcoach.com/awesome01:12:44 Join the School of Podcasting https://www.schoolofpodcasting.com01:12:58 Podcast Hot Seat: Podcast Auditing Service https://www.podcasthotseat.com01:13:30 Try Podpage https://www.podpage.com/preview01:13:42 Home Gadget Geeks https://www.homegadgetgeeks.com01:13:54 Supporter of the Week https://www.soniccupcake.com01:15:02 Get a Shout Out! Support the Show https://podcastcoach.supercast.com01:15:54 The Monetization Mindset for New PodcastersFeatured Supporter: Ed Sullivan fron Sonic CupcakeIf you need an editor for your show, check out Ed at soniccupcake.com Leave Your QuestionGo to askthepodcastcoach.com/voicemail and leave your message to be answered on the next show.Featured Supporter: Sonic CupcakeNed help with your podcast recording? Edi Sullivan at Sonic Cupcake can help.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBE AWESOME!Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome want a one time donation? Buy Dave a Coffee.

Podland News
Why Reveal is bigger than ever; and exploring your podtential

Podland News

Play Episode Listen Later Mar 20, 2026 83:42 Transcription Available


Apple's push for HLS video in Apple Podcasts sparks a hard look at hosting costs, creator economics, and what “video podcasting” will really mean once pricing lands. We also dig into a major investigative show's comeback story and the growing wave of tools aimed at helping independent podcasters grow without giving up ownership.• Apple Podcasts HLS video partner expansion and what it unlocks • Why video delivery can cost far more than audio • Break-even thinking for video podcasts plus production overhead • TrueFans video hosting launch, pricing tiers, and uncharged in-app streams • Reveal's merger with Mother Jones and the launch of More To The Story • Tone, solutions journalism, and making heavy reporting more listenable • Substack's new recording studio and the creator platform land grab • Podtential's 100-point diagnostic approach to podcast growth and coaching • Podpage acquiring School of Podcasting and what changes • Australian regulator data on podcast listening and platform shares • Tech updates including HLS details, AI-generated tags, and Spotify taste profiles • Listener support, streaming sats, boosts, and a note on tips and tax treatment You can support this show by streaming sats, give us feedback using the Buzzsprout fan mail link in our show notes, send us a boost, or become a power supporter at weekly.podnews.netSend James & Sam a messageSupport the showConnect With Us: Email: weekly@podnews.netFediverse: @james@bne.social and @samsethi@podcastindex.socialSupport us: www.buzzsprout.com/1538779/supportGet Podnews: podnews.net

Make Your Big Impact
The Courage to Be Seen - Sheryl Plouffe, Misty Rose Gold, Dave Jackson, Laurie Hardie, M Teresa Lawrence

Make Your Big Impact

Play Episode Listen Later Mar 19, 2026 45:25


What if the very thing holding you back… is actually the doorway to your next level?In this powerful roundtable conversation, Angel Tuccy sits down with an extraordinary panel of voices—Sheryl Plouffe, Misty Rose Gold, Dave Jackson, Laurie Hardie, and M Teresa Lawrence—who each share their deeply personal journey through doubt, fear, and the decision to be seen.This isn't just a conversation—it's a behind-the-scenes look at what really happens when you step into visibility, claim your authority, and lead with your message.You'll hear honest insights about:Navigating the inner resistance that keeps so many people stuckThe pivotal moments that changed everything in their careersWhat it truly means to show up as a leader in your spaceHow visibility transforms not just your business—but your identityEach story is a reminder that fear doesn't disqualify you—it's often the very signal that you're on the edge of something bigger.If you've been waiting for the “right time” to share your voice, this episode will challenge you to see things differently… and step forward anyway.Sheryl Plouffe CEO, ICONMAKER® https://www.linkedin.com/in/sherylplouffe/Misty Rose Gold, International Success Coachwww.MistyRoseGold.com/mastermindDave Jackson, Founder of the School of Podcasting, Head of Podcasting at Podpage.com and 2018 Podcast Hall of Fame Inductee. www.SchoolofPodcasting.com/checklistLaurie Hardie Seattle Radio Personality, Speaker, Author, Podcast Coach. https://www.linkedin.com/in/laurie-hardie-7855a923/M Teresa Lawrence, Founder, President and Executive Director of the Trueness Project. www.Butterflymarch.orgYour host, Angel Tuccy, author of Author-licity. Teaching authors how to become the obvious choice in your industry,  create ongoing publicity and new revenue streams with a book in one hand and a guest microphone in the other. www.VisibilityBeforeBreakfast.com

The Podcasting Morning Chat
476. PodPage's Bold Acquisition: What It Means for You

The Podcasting Morning Chat

Play Episode Listen Later Mar 18, 2026 55:46


In this week's news and commentary episode, we dig into one of the biggest stories in podcasting right now: PodPage's Bold Acquisition—PodPage acquiring the School of Podcasting, and what that really means for you as a creator. It might sound like just another business move, but there's a bigger shift happening here toward a more connected podcasting experience where tools, education, and growth all work together. Dave Jackson joins us live to share the heart behind the decision, what changes (and what doesn't) for members, and how this could help podcasters stay consistent instead of burning out. We also zoom out and talk about where the industry is heading, from Apple leaning harder into video and what that could cost, to new data showing just how effective podcast ads really are, plus updates from YouTube and Spotify. If you're podcasting right now or thinking about starting, this conversation will help you make sense of where things are headed and what to pay attention to next.Episode Highlights:[00:05] Opening and introduction to today's news and commentary episode[01:20] Meet the PMC cast and crew + special guest Dave Jackson[02:21] Big announcement: Ralph Estep Jr. steps in as Co-Executive Producer[13:12] PodPage acquires School of Podcasting. What's really behind the move[14:27] Dave Jackson on retention and why podcasters quit[28:41] Apple Podcasts' video push and what it could cost creators[31:35] Are platforms building for creators or advertisers?[37:02] Why trust is podcasting's biggest advantage[42:52] Risks of platform dependence and AI moderation issues[50:44] New AI podcasting tools and the “Canva-ification” of content creationLinks & Resources: The Podcasting Morning Chat: www.podcastingmorningchat.comMeet the PMC Cast and Crew:https://podcastingmorningchat.com/peopleJoin The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcasting⁠Book A Free Call With Me: https://calendly.com/ironickmedia/freestrategycallApplication To Submit Your Show For Evaluation: https://podcastingmorningchat.com/evalJoin us Mondays at 7 AM ET for the Obsession Worthy Podcasts:http://podcastingmorningchat.com/owp/Remember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to the podcasting community.Join us LIVE every weekday morning at 7 am ET (US) on ⁠Clubhouse⁠: ⁠⁠⁠ https://podcastingmorningchat.com/clubhouseLearn more about Podcastthon: https://podcastthon.orgPodpage: https://podcastingmorningchat.com/podpageEPC3 Speaker Application: https://empoweredpodcasting.com/speakersPodcasters Happy Hour (March 26, 5:30pm EDT, North Bethesda Maryland):https://podnews.net/event/podcaster-visibility-meetup-in-the-dmvEdison Research Study – Podcast Ads Boost Reach Without Extra Spend:https://www.edisonresearch.com/reallocating-ad-dollars-to-podcasts-can-deliver-41-growth-in-reach/Live on YouTube: ⁠http://podcastingmorningchat.com/joinusPowered by⁠ ⁠iRonickMedia.com⁠⁠ and ContentCreatorsAccountant.comPlease note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at:⁠ https://www.podcastingmorningchat.contact/⁠ or ⁠marc@ironickmedia.com⁠ Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: ⁠https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b⁠

Podnews Daily - podcasting news
Podpage acquires The School of Podcasting

Podnews Daily - podcasting news

Play Episode Listen Later Mar 17, 2026 Transcription Available


Dave Jackson will continue working on the education resource, with more free access. Sponsored by Riverside. Meet Co-Creator. The AI editing assistant from Riverside that turns your raw recordings into polished episodes and social-ready clips just by chatting. Give it prompts like "create a LinkedIn post from this episode" and it handles the rest, built right into Riverside, so you never leave your workflow. Give it a try! https://podnews.net/cc/3373 Visit https://podnews.net/update/podpage-x-school-of-podcasting for the story links in full, and to get our daily newsletter.

Podcasting 2.0
Episode 253: Dirty Fix

Podcasting 2.0

Play Episode Listen Later Mar 13, 2026 99:05 Transcription Available


Podcasting 2.0 March 13th 2026 Episode 253: "Dirty Fix" Adam & Dave are joined by Brendan from Podpage and they firs up the new podping gossip watcher ShowNotes We are LIT Brendan Mulligan - Podpage open-claw sucks Running the podping gossip listener Transcript Search What is Value4Value? - Read all about it at Value4Value.info V4V Stats Last Modified 03/13/2026 14:20:09 by Freedom Controller

Podcasting 2.0
Episode 253: Dirty Fix

Podcasting 2.0

Play Episode Listen Later Mar 13, 2026 99:05 Transcription Available


Podcasting 2.0 March 13th 2026 Episode 253: "Dirty Fix" Adam & Dave are joined by Brendan from Podpage and they firs up the new podping gossip watcher ShowNotes We are LIT Brendan Mulligan - Podpage open-claw sucks Running the podping gossip listener Transcript Search What is Value4Value? - Read all about it at Value4Value.info V4V Stats Last Modified 03/13/2026 14:20:09 by Freedom Controller

The Podcasting Morning Chat
472. What Podcast Metrics Do Sponsors Actually Care About?

The Podcasting Morning Chat

Play Episode Listen Later Mar 12, 2026 36:34


​​So you've landed your first sponsor. Now you start thinking… What do they actually want to see from you? Downloads? Listener behavior? Something else entirely? Today, we're opening the mailbag to tackle a question from one of our very own cohosts, Sid, who wondered what kind of analytics sponsors really care about and how podcasters should present that information to keep the relationship strong. Do downloads matter as much as we think they do? What metrics actually tell the story of your audience? And do sponsors even care about the same numbers podcasters obsess over? We explore what sponsors may want to learn from podcast analytics, what data might be useful to share, and how creators can think about reporting in a way that supports a long-term partnership. We also briefly touch on another question… is there really a difference between a DIY podcaster and an indie podcaster, or is it mostly semantics?Episode Highlights: [02:54] Indie vs. DIY podcasting debate[06:43] What sponsors actually want in analytics reports[13:44] Trackable links, promo codes, and proving ROI[25:35] AI tools for generating editable slide decks[29:47] Apple versus host analytics mismatchLinks & Resources: The Podcasting Morning Chat: www.podpage.com/pmcJoin The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcasting⁠Book A Free Call With Me: https://calendly.com/ironickmedia/freestrategycallJoin The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcasting⁠Application To Submit Your Show For Evaluation: https://docs.google.com/forms/d/e/1FAIpQLSc8-Xv6O6lrNPcPJwj3N0Z5Osdl-5kHGz_PiAU45U57S-XgoA/viewform?usp=headerBuzzSprout Analytics: https://www.buzzsprout.com/blog/apple-podcasts-analyticsOP3: https://op3.dev/Podpage: https://www.podpage.com/?via=ironickmediaRemember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to the podcasting community.Join us LIVE every weekday morning at 7 am ET (US) on ⁠Clubhouse⁠: ⁠⁠⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠⁠Live on YouTube: ⁠http://podcastingmorningchat.com/joinusBrought to you by⁠ ⁠iRonickMedia.com⁠⁠ Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at:⁠ https://www.podpage.com/pmc/contact/⁠ or ⁠marc@ironickmedia.com⁠Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: ⁠https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b⁠

School of Podcasting
Big Lash Energy: One Million Downloads Fueled by Coffee and Compliments

School of Podcasting

Play Episode Listen Later Mar 9, 2026 53:03


Welcome to the world of Big Lash Energy, where Jayna Marie takes us on a no-holds-barred journey through the ups and downs of her life and career. As a makeup artist, Jayna decided that her life was too colorful not to share, and she jumped headfirst into podcasting.It's like she hit the ground running, with tons of awards, 200 episodes, and one million downlaods you might say she's unstoppable.The conversation kicks off with Jayna reflecting on the pressure to include video in her podcasting journey, but she confidently asserts that real connection comes from authentic storytelling, not flashy visuals. It's refreshing to hear someone challenge the norm and embrace the art of audio storytelling.As the episode unfolds, Jayna shares her experiences with vulnerability, especially in her first episode, where she bared her soul and laid it all on the line. She describes it as feeling like she jumped off a cliff, and honestly, who hasn't felt that way about sharing their truth? This episode dives into the nitty-gritty of her life, tackling topics that range from relationships to personal growth, all while maintaining a sense of humor that makes you feel like you're chatting with a friend over coffee.Jayna emphasizes the importance of being relatable and not shying away from difficult topics, making for a conversation that is both entertaining and enlightening. What really makes Jayna stand out is her approach to audience engagement.She's built a loyal following by sharing snippets of her life and encouraging conversations around her podcast episodes. Jayna is all about creating that connection with her listeners, which is a breath of fresh air in a sea of cookie-cutter AI content. And let's not forget her unique marketing tactics; she even uses dating apps to promote her podcast, turning the world of swiping into a strategic move for gaining listeners. It's hilarious and clever, showing us that sometimes, the best marketing is just being yourself.This episode isn't just about podcasting; it's about authenticity, vulnerability, and the power of storytelling. If you're looking for inspiration in your own podcasting journey, or just want a good laugh, tune in to hear Jayna Marie's incredible story and the lessons she's learned along the way.So whether you're a seasoned podcaster or just curious about what it takes to create a meaningful show, Jayna's insights are golden. She proves that podcasting is more than just a hobby; it's a way to connect, share, and inspire others through your unique voice. Join us as we delve into the world of Big Lash Energy and discover what makes Jayna Marie a standout in the podcasting community. It's a wild ride, and you won't want to miss it.Mentioned In This EpisodeBig Lash Energy PodcastUnder the Makeup: A very Messy Life (Episode 1)Faking the "OH!" Face8 Super Annoying Things That Men DoI Ran Out Of Time To Say I Love You: It's My Party, I'll Cry If I Want To (her latest episode as of this recording)Jayna's Makeup Site & InstagramSticker Mule (For Car Decals)Switchy QR Maker, Link Tracker, and "Linktree" type toolFourth Wall Create MerchPodpage Pretty Websites For Podcasters Who Don't Want To Learn How To CodeTim Wohlberg's Just the Tip PodcastPodcasting Tips From Jayna Marie:Lead with vulnerability and authenticitySharing your true self and personal stories draws in listeners and forges real connections.Serve your audience with purposeFocus on providing value for others and fill gaps you wish someone had filled for you.Don't overthink—trust your gut and put your work out thereCreativity thrives when you let go of perfectionism and follow your instincts.Make sure every episode has a clear purposeAim for your episodes to make listeners laugh, cry, or learn—give them a reason to engage.Prioritize storytelling and strong writingCompelling, well-crafted stories are at the heart of a great podcast.Break up solo shows with production elementsUse sound effects, music, and character voices to keep solo episodes interesting and dynamic.Collaborate closely with your editorBuild a strong partnership for creative sound design and production ideas.Release episodes on a consistent scheduleConsistency builds trust and keeps your audience coming back.Build and engage a communityFoster relationships with listeners to create fierce loyalty and word-of-mouth promotion.Be intentional about monetization and adsConsider whether monetizing with ads fits your brand and your listeners' experience.Leverage your podcast to support your main businessUse your show to help connect with potential clients in your field.Save and revisit listener feedbackKeep encouraging messages for motivation during challenging times.Create desirable merch—only sell what you'd wearStrong branding and personal endorsement make merchandise more appealing.Be creative with your marketing strategies:Utilize unconventional ideas, such as:Sharing your podcast link in dating biosSetting up at relevant trade showsDistributing podcast cards in swag bags with recommended episodesBranding your car with podcast info and QR codesTrack your promotional resultsUse QR codes to measure the effectiveness of your offline marketing efforts.Encourage value-for-value supportMake it easy for loyal listeners to give back, whether buying merch or donating.Host in-person events for your audienceCreate memorable live gatherings to deepen connections and increase social media buzz.Promote episodes long after release with social postsShare throwbacks, listener DMs, and topical connections on your stories to boost ongoing downloads.Show your creative process on social mediaBuild anticipation for new episodes and keep your audience actively engaged.Know your target audience and stay on-brandBe clear about who your podcast is for, and let that clarity reflect in your branding.Prepare thoroughly before launchingStudy podcasting fundamentals, plan your content, and understand your desired audience.Don't share every story—wait until you know the lessonOnly open up about painful moments when you're ready to share how you grew from them.Understand podcasting is hard work—stay motivatedCelebrate the impact you have, and let your listeners' appreciation keep you goingAlways Research Your Guest (from Dave)The question AI gave me to interview Jayna were nothing compared to the questions that came up after I listened to her show.Mentioned in this episode:See Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.PodpageQuestion of the MonthOne of our favorite questions, "What are your top podcasting pet peeves? You know the things that make you press fast forward, delete, or maybe even unfollow... share your frustration with these tactics along with a little bit about your show and your website (so I can add a link in the show notes). You can upload a pre-recorded version or press record on the...

School of Podcasting
Podcast Short Cuts and Sacrifices: What Worked?

School of Podcasting

Play Episode Listen Later Mar 2, 2026 44:08


In this episode, I tackled the question submitted by Emily Kate: What sacrifices and shortcuts did you take in your podcasting journey, and did they work out well? A fantastic lineup of podcasters shared their wisdom, experiences, and favorite tools. Here's an organized list of all the contributors with their URLs, plus every resource/tool we mentioned to help you on your own podcasting path.Contributors & Their URLsEmily Kate :emilykatecreative.comKim Newlove ("The Pharmacist's Voice" & "Perrysburg Podcast")thepharmacistsvoice.comperrysburgpodcast.comRalph ("Ask Ralph Media Network")askralph.comIncludes shows: Financially Confident Christian, Grit and Growth Business, Truth Unveiled with Ralph, Content Creators AccountantTodd the Gator ("Guardian Down Roundtable")guardiandowncast.comKrista Lawley & Mark ("Practical Prepping Podcast")practicalprepping.infoResources & URLs MentionedOtter.ai – Transcription toolBitly – Link shortener/tracker/QR Code CreatorSwitchy – Link shortener/tracker/QR code creator (one time payment)Steve Stewart's Podcast Editor Finder FormPodcast Editors AcademyAuphonic – Audio processing & AI audio editingAudacity – Audio editing softwareOBS (Open Broadcaster Software)Descript – Audio editing & AI toolResound.fm – De-um tool & audio editingAppSumo – Deals platform (referenced for AI tools)Castmagic – AI show notes & content creationPodpage – Podcast website builderMusic Radio Creative – Jingles, music, and audio brandingSuno – AI-generated jingles/musicEcamm Live – Live streaming & recording software (Mac only)Alec Johnson / One Take Productions Ecamm Live MasterclassMagi – AI aggregation toolVoice Regen - AI Audio Clean Up ToolThe Audacity to PodcastThe Podcasters RoundtablePodcasters StudioMentioned in this episode:See Your Show On PodpageIf you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.PodpagePodcast Hot Seat - Now Private Podcast AuditsThere are things your podcast is missing that often lead to you losing the audience you are attracting. I help make good podcasts GREAT. End the frustration with your podcast growth. Check out the Podcast Hot Seat Service Today.Podcast HotseatJoin the School of PodcastingMark from Practical Prepping had been podcasting for a while, but after joining the School of Podcasting, his podcast grew at a faster rate. His Facebook group has over 30,000 members! Join the School of Podcasting and get access to: Step-by-step tutorials An amazing podcast community Unlimited One-On-One Coaching Join today worry-free with a 30-day money-back guarantee!School of PodcastingQuestion of the MonthOne of our favorite questions, "What are your top podcasting pet peeves? You know the things that make you press fast forward, delete, or maybe even unfollow... share your frustration with these tactics along with a little bit about your show and your website (so I can add a link in the show notes). You can upload a pre-recorded version or press record on the website. I need your answer by March 27th, 2026Question of the Month

Ask the Podcast Coach
From Airwaves to RSS: Is Podcasting the New Radio?

Ask the Podcast Coach

Play Episode Listen Later Feb 28, 2026 92:13 Transcription Available


Send us feedback/questions via TextHey there, Dave Jackson here! In this episode, Jim Collison and I dove deep into some hot topics in podcasting and audio media. We kicked things off with a look at the latest Edison Research findings showing that, for the first time, more time is spent listening to podcasts than to AM/FM radio for spoken word audio. We reminisced about the evolution of radio, the challenges of finding a working radio today, the shift of talk and sports content to podcasts, and how technology keeps changing the game.We also had fun nostalgia moments: remembering AM static, Headbanger's Ball, MTV catchphrases, and what really happened to music videos.Advertising in podcasting got a thorough critique—how much is too much, what makes ads skip-worthy or valuable, and what lessons we can take from radio and even the Super Bowl.Another lively discussion came up around video podcasting. We debated YouTube versus distributing video everywhere, addressed anti-YouTube sentiments, and reminded listeners that audio is still king for a lot of people.I also shared some behind-the-scenes tech workflows, like how I use Tella, Hindenburg, and Podchapters, how to move sites to Podpage, and why no tool does it all (yet).Big philosophical questions popped up too: What would actually "kill" podcasting? Is it too many bad ads, a decline in content quality, or moving away from RSS? Or, is podcasting simply evolving, and are our definitions (or nostalgia) holding us back?Randy Black called in with a great riff on what "remarkable content" really means—it can be good or bad. We wrapped up by agreeing that, at the end of the day, success in podcasting comes from making meaningful shows for your audience and being authentic.Sponsors:PodcastBranding.co - They see you before they hear youBasedonastruestorypodcast.com - Comparing Hollywood with History?Video Version (unedited)Mentioned In This EpisodeSchool of Podcastinghttps://www.schoolofpodcasting.com/joinPodpagehttp://www.trypodpage.comHome Gadget GeeksFeatured Supporter: Shane from SpybraryWe interview spy authors, espionage historians and fans of spy books, spy movies and spy TV series! Check it out at https://spybrary.com/ Podcast Hot SeatGrow your podcast audience with Podcast Hot Seat. We help you do more of what is working, and fine tune those things that need polished. In addition to the podcast audit, you get a FREE MONTH at the School of Podcasting (including more coaching). Check it out at https://www.podcasthotseat.com/storeYour Audience Will Thank You! Leave Your QuestionGo to askthepodcastcoach.com/voicemail and leave your message to be answered on the next show.PodMatchPodMatch Automatically Matches Ideal Podcast Guests and Hosts For InterviewsSupport the showBE AWESOME!Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome

Podcast Answer Man
487 - Podcasting Has Officially Surpassed Talk Radio.

Podcast Answer Man

Play Episode Listen Later Feb 27, 2026 65:50


In this episode of Podcast Answer Man, I talk about a milestone moment that I never thought I'd see so soon. For the first time in history, audio podcasting has surpassed AM/FM talk radio as the most popular way Americans consume spoken-word audio. This episode is part industry insight, part personal reflection, and part behind-the-scenes look at what I've been building lately. I also share several important updates related to podcasting tools, events, and opportunities for creators. Podcasting Has Overtaken Talk Radio A close friend sent me an article this week. According to recent research, podcast listenership has officially overtaken talk radio among Americans who consume spoken-word audio. I walk through the data, what it means, and why this shift matters so much for creators, entrepreneurs, and anyone thinking about starting a podcast today. I also reflect on my own long history with radio. From childhood fascination with microphones and transmitters, to years of listening to talk radio, to the moment podcasting completely replaced radio in my own life. Why Podcasting Continues to Grow I break down why podcasting continues to grow year after year: On-demand listening instead of fixed schedules No fear of missing content due to live broadcasts The ability to choose exactly what you want to listen to Deep, focused engagement without constant interruption I also talk about how radio itself helped accelerate the growth of podcasting by educating audiences on what podcasts are, even if that wasn't their original intention. People Really Do Listen. And They Binge. There's a persistent myth that attention spans are shrinking too much for long-form audio. I address that directly in this episode and share a voicemail from a listener who has been binge-listening dozens of episodes and was inspired to finally launch his own podcast as a result. People are not just listening. They're staying. They're finishing episodes. And they're building long-term relationships with the voices they trust. Trust, Attention, and the Power of the Medium I also comment on recent industry research around trust and podcasting. While I share my honest opinions about advertising and ad-skipping, I explain why podcasting remains one of the most powerful mediums for building trust, connection, and influence over time. Podcasting allows for depth. It allows for nuance. And it allows for real human connection in a way that very few platforms can match. Tools and Resources Mentioned CNET article on podcast listenership surpassing talk radio: https://www.cnet.com/tech/services-and-software/podcasts-officially-outrank-talk-radio-for-the-first-time-in-history iHeartMedia State of Podcasting 2026 report: https://www.iheartmedia.com/advertise/insights/articles/the-state-of-podcasting Episode 477: Why I Moved Podcast Answer Man to Podpage: http://PodcastAnswerMan.com/477 Podpage Affilate Link: http://PodcastAnswerMan.com/podpage Podcast Movement 2026 information and early access signup: https://2026.podcastmovement.com Social Media Marketing World 2026 Affiliate Link: https://www.socialmediaexaminer.com/smmworld/?sme=371 A Behind-the-Scenes Look at What I'm Building Toward the end of the episode, I share an update on a personal project I've been working on. After attending a masterclass, I began building my own podcast-focused software using AI-assisted development. The project is called PodBriefer, and while it's still in private beta, it's already changing how I personally consume, manage, summarize, and engage with podcasts. I explain what it does, why I built it, and how it's helping me stay deeply connected with the work of clients, peers, and people I care about without being overwhelmed. More to come on that soon. The Path Forward If you're listening to this and you're an entrepreneur, a business owner, or a solopreneur who feels isolated in the decisions you're making, I want to speak directly to you. Many people building service-first businesses are doing meaningful work, serving real clients, and creating genuine transformation, yet they're doing it alone. No team. No trusted room. No consistent place to think out loud, gain perspective, and make aligned decisions. That's exactly why I created the Next Level Mastermind. This is a curated, high-trust community of service-first entrepreneurs who are committed to growth, clarity, and long-term sustainability. We meet every week. We think together. We support one another. And we take action from a place of alignment rather than pressure. If you feel like you're carrying everything by yourself and you know it doesn't have to be that way, I invite you to reach out. Email me directly at cliff@cliffravenscraft.com and let me know you're interested in learning more about the Next Level Mastermind. I'd love to explore whether this is the right next step for you. Until next time, I encourage you to take everything you do to the next level.

Ask the Podcast Coach
Should You Join a Podcast Network: The $300 Question

Ask the Podcast Coach

Play Episode Listen Later Jan 24, 2026 89:39


Send us feedback/questions via TextDave is back from Podfest with some insights and stories and Ralph has a question about joining a network.Sponsors:PodcastBranding.co - They see you before they hear youBasedonastruestorypodcast.com - Comparing Hollywood with History?Video Version (unedited)Mentioned In This EpisodeSchool of Podcastinghttps://www.schoolofpodcasting.com/joinPodpagehttp://www.trypodpage.comHome Gadget Geekshttp://www.theaverageguy.tvPodcast Hot SeatFeatured Supporter: Max at aviationnewstalk.com00:00 Introduction02:24 PodcastBranding.co https://www.podcastbranding.co03:50 Based On a True Story Podcast https://www.basedonatruestorypodcast.com06:35 Why Events are Expensive10:58 Hall of Fame Highlights19:41 Ralph's Faith Network Question37:00 Reviewing Pitch a Podcast Form43:00 Audio vs Video Podcasting53:00 In-Person Video Production Tips01:02:00 Streaming Tools Discussion01:11:00 DJI Mic Video Transfer Issues01:12:12 Libsyn's Ability to Move From their Platform is Not Working Properly01:15:06 Thank You Supporters https://www.askthepodcastcoach.com/awesome01:15:39 Join the School of Podcasting https://community.schoolofpodcasting.com01:15:59 Podcast Hot Seat https://www.podcasthotseat.com01:16:25 Podpage.com http://www.podpage.com/preview01:16:40 Home Gadget Geeks https://www.homegadgetgeeks.com01:17:33 Featured Supporter: Aviation News Talk https://aviationnewstalk.com/01:17:52 Please Support The Show https://podcastcoach.supercast.com/01:18:00 Monetizing 5K Downloads01:18:33 Podcast Insurance https://supportthisshow.com/thimble01:18:53 Moving Giant Files From Your Phone to Your PCThis week's awesome support is Max Trescot from Aviation News Talk. If you're a pilot (or know one), go over to aviationnewstalk.com Podcast Hot SeatGrow your podcast audience with Podcast Hot Seat. We help you do more of what is working, and fine tune those things that need polished. In addition to the podcast audit, you get a FREE MONTH at the School of Podcasting (including more coaching). Check it out at https://www.podcasthotseat.com/storeYour Audience Will Thank You! Leave Your QuestionGo to askthepodcastcoach.com/voicemail and leave your message to be answered on the next show.Support the showBE AWESOME!Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome

The Podcasting Morning Chat
435. The Golden Globes Just Changed Podcasting Forever

The Podcasting Morning Chat

Play Episode Listen Later Jan 14, 2026 57:26


The Golden Globes crowned a podcast winner, Netflix leaned further into podcast deals, and Spotify shifted the rules again. Big headlines are everywhere, but are they actually beneficial for indie podcasters? Today's conversation breaks down what's making waves across the industry, including awards, ads, platform power, and what happens when podcasting gets Hollywood attention. There's excitement around visibility and growth, and there's discomfort around who gets recognized and who gets left out. We unpack how these moves affect indie and commercially successful podcasters, as well as prestige versus sustainability, attention versus trust, and why not every big industry moment translates into real support for creators.Episode Highlights: [01:58] Listener mail featuring Joshua's letter[07:05] Podcast news and updates[15:11] Ralph's business bite[16:50] Spotify's big move for video podcasters[21:14] Netflix enters the podcast era[26:43] iHeartMedia's new platform integrations[29:12] Concerns about ads in podcasts[30:56] Celebrity podcasts: hits and misses[37:34] SEO boosts using Podpage[40:09] Golden Globes introduces a Best Podcast category[46:24] Reflections on the Golden Globes and what it signals for podcastingLinks & Resources: The Podcasting Morning Chat: www.podpage.com/pmcJoin The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcasting⁠Empowered Podcasting Conference Course with Recordings: https://ironickmedia.com/courses/epc2025/Application To Submit Your Show For Evaluation: https://docs.google.com/forms/d/e/1FAIpQLSc8-Xv6O6lrNPcPJwj3N0Z5Osdl-5kHGz_PiAU45U57S-XgoA/viewform?usp=headerPodfest: https://podfestexpo.comDiscover Pods:https://discoverpods.com/aboutPodNews: www.Podnews.net Spotify Makes it Easier for Creators to Earn: https://www.reuters.com/business/media-telecom/spotify-makes-it-easier-creators-earn-reveals-10-billion-podcast-spend-2026-01-07Netflix is officially in its Podcast Era: https://www.podcastnewsdaily.com/news/podcast-news-bites-netflix-the-ringer-true-native-media-dina-temple-raston/article_afb40e07-17d3-427e-b035-e1533ae0bddb.htmliHeart Media Wants Your Podcast Everywhere and on Everythinghttps://www.podcastnewsdaily.com/news/iheartmedia-unveils-new-platform-integrations-at-ces-2026/article_c8928609-91c6-45e1-8ea9-7bf3758361a2.htmlPodpage Unveils Automated SEO Boost for Podcastshttps://www.podpage.com/?via=ironickmedia Podcasts Hit Golden Globes: https://www.nytimes.com/2026/01/11/business/media/golden-globes-podcasts.htmlHost Nikki Glaser Welcomes us to the Podcast Era, 83rd Annual Golden Globes:https://www.youtube.com/watch?v=tZMMVK7mkoURemember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to the podcasting community.Join us LIVE every weekday morning at 7 am ET (US) on ⁠Clubhouse⁠: ⁠⁠⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠⁠Live on YouTube: ⁠https://youtube.com/@marcronick⁠Brought to you by⁠ ⁠iRonickMedia.com⁠⁠ Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at:⁠ https://www.podpage.com/pmc/contact/⁠ or ⁠marc@ironickmedia.com⁠Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: ⁠https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b⁠

School of Podcasting
How to Start a Podcasting in 2026

School of Podcasting

Play Episode Listen Later Jan 5, 2026 52:57 Transcription Available


If you want a podcast launch checklist I have one available here. This show is intended for beginners to podcasting. If you already have one, this may be one to skip (or you will hear things you should've thought about but didn't).Here are the steps I covered.Pick Your TopicDecide if you're podcasting solo or with cohost(s).Pick how you will podcast.Pick where will you podcast?Choose how you will measure your successPick a name. Naming tools from Podpage and Buzzsprout.Buy the HardwareBuy/Find SoftwarePurchase web hostingDomain Name ( Ilke Namecheap)GraphicsIntro Music. (optional)Media Hosting (for your mp3 files)Record Your ContentEdit Your ContentUpload your mediaWrite Your Show NotesClick PublishMake Sure your Feed is ValidPublish to Apple, Spotify, and all other directories.Tell everyone you know to follow the show on the same dayHere's a handy list of every website and URL I mentioned in this episode, so you can find the resources and recommendations I talked about:School of Podcasting:https://schoolofpodcasting.comPodpage:https://podpage.com(And check out https://trypodpage.com for a quick start!)Buzzsprout:

The Cliff Ravenscraft Show - Mindset Answer Man
803 - Behind the Scenes of Bringing Podcast Answer Man and Podcasting A to Z Back

The Cliff Ravenscraft Show - Mindset Answer Man

Play Episode Listen Later Jan 5, 2026 66:53


In this episode, I share a full behind the scenes look at everything I have been working on since I made the decision to bring Podcast Answer Man and Podcasting A to Z back as a primary focus in my business. Episode 802 was the story of why this decision happened. This episode is the story of what actually happened next. Over the past month, I have been rebuilding, reconnecting, and reactivating an entire ecosystem that had been dormant for nearly a decade. In this conversation, I walk you through the real work behind the scenes. The relationships, the systems, the strategy, and the momentum that started moving the moment I committed to this direction. I talk about landing a speaking engagement at Podfest Expo and what that means for reconnecting with the podcasting community. I share how reconnecting with people like Nick Pavlidis and Rob Greenlee has already started opening doors and reconnecting relationships in the industry. I also walk through how Podcast Answer Man is now back on a true weekly publishing schedule. Every Friday at 12:01am Eastern Time, there is a new episode. I also announce that The Cliff Ravenscraft Show is now back to a weekly schedule as well. Every Monday at 12:01am Eastern Time, there will be a new episode focused on business strategy, mindset, and the behind the scenes of what I am building. I share some of the emotional responses I have already received from longtime listeners who heard the Podcast Answer Man intro music again for the first time in years. Those messages reminded me just how meaningful this work has been in people's lives for more than two decades. I also talk about the strategic decisions I have made to support this new season, including moving the Podcast Answer Man website to PodPage, setting up new affiliate partnerships, rebuilding the Podcasting A to Z sales page, and launching a new series of live interviews called Where Are They Now featuring former Podcasting A to Z students who are still creating content more than a decade later. A big part of this episode is dedicated to the work I have been doing behind the scenes on my email list. I explain why I moved back to ConvertKit, how I am rebuilding my email sequences, and how I am creating separate paths for people who want podcasting focused content and those who want business, mindset, and entrepreneurial content. This episode is a snapshot of a turning point. It captures what it looks like when an idea becomes a commitment and when momentum starts to build. If you want the deeper story of why Podcast Answer Man came back, listen to Episode 802. If you want to understand how everything is now being built to support that decision, this episode is the next chapter. Thank you for being here and for walking with me through this season of growth and realignment. Links Mentioned In This Episode Podcast Answer Man https://PodcastAnswerMan.com Podcast Answer Man Episode 477 Why I Moved the Podcast Answer Man Website to PodPage https://PodcastAnswerMan.com/477 Podfest Expo https://PodfestExpo.com Use promo code PAM for 10 percent off tickets Podcasting A to Z https://PodcastingAtoZ.com PodPage https://PodcastAnswerMan.com/podpage ConvertKit (Kit) https://PodcastAnswerMan.com/kit Kajabi https://PodcastAnswerMan.com/kajabi What Are You Creating Podcast https://www.cliffravenscraft.com/podcasts/what-are-you-creating Free the Dream Keynote https://MindsetAnswerMan.com/free Podcasting A to Z If you have been thinking about starting a podcast or you already have one but feel stuck, this is your invitation. Podcasting A to Z is my four week live coaching program where I personally walk you through every step of launching or refining your podcast. You get direct access to me, weekly group coaching calls, and the ability to ask as many questions as you want. I will answer every single one. The next session begins January 26. If you are ready to finally put your voice into the world or take your existing podcast to a higher level, go to PodcastingAtoZ.com and join me. This is a guided experience where you have me as your coach. I would love to work with you.

Podcast Answer Man
479 - How Long a Podcast Episode Should Be: Consistency, Habit, and the Truth About Video

Podcast Answer Man

Play Episode Listen Later Jan 2, 2026 51:09


One of the most common questions I get from podcasters is how long a podcast episode should be, and in this episode I go much deeper than just throwing out a number. Podcast Episode Length In the first half of this episode, I answer a SpeakPipe voicemail from Nate about episode length and whether it is okay to mix short and long episodes within the same show. I explain why episode length is about how your show fits into the daily habits and routines of your listeners. The Pressure To Add Video In the second half of the episode, I respond to a voicemail from Jim about video podcasting. I talk honestly about the current hype around YouTube, Spotify video, and the pressure some people feel to turn every podcast into a video show. A New Method of Audio Production I pull back the curtain and explain exactly how I am producing Podcast Answer Man today in a way I never have before. I am recording and editing in small segments inside Adobe Audition, building the episode piece by piece, cutting, refining, and reshaping as I go. PodPage Update I also share updates about Podpage, including new features they added in response to my feedback and the SEO scoring tools that help optimize episode pages for search. I explain why Podpage has replaced the WordPress and Pretty Links systems I used for years. Links and URLs Mentioned in This Episode Podcast Answer Man - https://PodcastAnswerMan.com SpeakPipe (Affiliate) - https://PodcastAnswerMan.com/speakpipe Podpage (Affiliate) - https://PodcastAnswerMan.com/podpage RV Podcast (Mike and Jennifer Wendland) - https://rvpodcast.com TheCliff Ravenscraft Show - https://TheCliffRavenscraftShow.com Podcasting A to Z - https://PodcastingAtoZ.com A Special Invitation to Podcasting A to Z If you have been thinking about starting a podcast in 2026, or if you already have a podcast and you know it is capable of so much more, I want to personally invite you to join me in Podcasting A to Z, which begins January 26. This is four weeks of direct access to me as your coach. You get to ask me an unlimited number of questions about podcasting, business strategy, content, audience growth, mindset, and anything else that stands between you and what you want to create. If you are ready to finally bring your voice into the world or take your existing efforts to the next level, I would love to walk with you through that journey. You can learn more and register right now at https://PodcastingAtoZ.com Let us make this the year you stop waiting and start creating.

The Podcasting Morning Chat
7 Lessons You Can Learn from a Podcast Evaluation of a Gordon Lightfoot Podcast

The Podcasting Morning Chat

Play Episode Listen Later Dec 11, 2025 51:03


To understand how your podcast resonates with listeners, start by analyzing how another show approaches its opening moments. In today's Indie Podcast Evaluation, we look at Carefree Highway Revisited, a show that reflects on the music of Canadian singer-songwriter Gordon Lightfoot. We highlight how a clear intro and steady interview flow create an inviting listener experience. You'll see how pacing guides attention, how a host's authority can add depth without taking over, and how simple SEO choices help a show get found.Episode Highlights:[02:55] Podcast Hall of Fame News  [04:34] AI and Content Creation  [06:34] Indie Podcast Evaluation: Carefree Highway Revisited  [09:50] Cover Art Critique and Suggestions  [24:51] Opening Remarks and Introduction  [25:55] Discussion on Podcast Intro and Guest Context  [28:18] Importance of Episode Setup and Description  [31:29] Analyzing Content Quality and Storytelling  [37:27] Midroll Transition and Branding Discussion  [43:10] Final SEO Tip: Optimizing Show Notes for Discovery  Links & Resources: Join The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcasting⁠Empowered Podcasting Conference: www.eventbrite.com/e/empowered-podcasting-conference-tickets-1976757134803To Have Your Podcast Considered For Evaluation, Please Complete This Form: https://docs.google.com/forms/d/e/1FAIpQLSc8-Xv6O6lrNPcPJwj3N0Z5Osdl-5kHGz_PiAU45UCarefree Highway Revisited: https://www.lightfootpodcast.com/does-your-mother-know-s5-e3/Create a Podcast Website in Minutes with PodPage:https://www.podpage.com/?via=ironickmediaRemember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to the podcasting community.Join us LIVE every weekday morning at 7 am ET (US) on ⁠Clubhouse⁠: ⁠⁠⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠⁠Or Join us on Chatter: https://preview.chattersocial.io/group/98a69881-f328-4eae-bf3c-9b0bb741481dLive on YouTube: ⁠https://youtube.com/@marcronick⁠Brought to you by⁠ ⁠iRonickMedia.com⁠⁠ Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at:⁠ https://www.podpage.com/pmc/contact/⁠ or ⁠marc@ironickmedia.com⁠Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: ⁠https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b⁠

Fund The People: A Podcast with Rusty Stahl
Lowering Our 'Revenue Risk,' with Gretchen Upholt, BDO

Fund The People: A Podcast with Rusty Stahl

Play Episode Listen Later Dec 3, 2025 38:57


In this episode, nonprofit finance expert Gretchen Upholt joins Rusty to introduce Nonprofit GPS, BDO's free new online toolkit for scenario planning, business model resilience, and short-term coaching. Learn how your organization can navigate revenue risk and make informed financial decisions in 2026, as the impact of the Trump Administration's War on Charity continues to roll across the sector.Itching for more Fund the People Podcast? Join the new Premium version of the show on Patreon! Visit ⁠patreon.com/fundthepeople⁠ to join. You'll get extended episodes, videos, bonus content, and community conversations. Plus, you'll get Riverside Reflections, an entire new weekly show only available to premium subscribers! Get the inside scoop on Fund the People while getting outside for a walk and an intimate conversation with host Rusty Stahl. Download an edited transcript of this episode.Related Episodes:Funders Confront Reality and Myth of Nonprofit Overhead with Rodney Christopher, BDOMacArthur President Chooses Courage, Not Quiet with John Palfrey, MacArthur FoundationHow Many-Year Grants Strengthen Nonprofit Jobs and Impact with Betsy Leondar-Wright, Fund the PeopleResources Mentioned:Nonprofit GPS website (free tools from BDO and their partners)Strong Nonprofits websiteNonprofit Financial Commons websiteBDO Nonprofit and EducationFunding for Real Change, the website that resulted from the Real Change, Real Costs InitiativeOn our 'PodPage', stream this and all episodes, find links to our show on your favorite podcast player⁠⁠, and more.Resources Mentioned:Nonprofit GPS website (free tools, templates, webinars, coaching from BDO and their partners)Strong Nonprofits websiteBDO Nonprofit and EducationFunding for Real Change, the website that resulted from the Real Change, Real Costs InitiativeGuest Bio:As a Managing Director with BDO's Nonprofit and Grantmaker Advisory practice, Gretchen Upholt leads the team's Cohort & Initiative programs, where BDO partners with funders to provide large-scale capacity building programs for their grantees. She also serves as a lead for several key product areas including training and finance technology consulting, and as a representative of BDO to nonprofits and funders in the Midwest region. In addition to her leadership in the practice, she splits her time between playing an active role as trainer, coach, and curriculum developer for cohort and other training initiatives and as consultant to nonprofit clients across the country, helping nonprofit leaders improve their financial management skills and processes. An experienced staff and program manager, Gretchen is skilled in training, capacity building, research, and program and volunteer management. Previously, Gretchen served as the head of the Volunteer Department at the Thabyay Education Network in Thailand. In that role, Gretchen developed a strategic plan to improve monitoring and evaluation and program management in her department. She also served on the leadership team for the organization, where she reviewed and approved budgets for the organization's 22 programs and worked on a plan to restructure the organization's finance and operations staffing and systems.  Gretchen's widely diverse nonprofit experience includes working on the corporate citizenship team at the TCC Group, designing and implementing a pilot research study on nonprofit talent costs for the Talent Philanthropy Project (now Fund the People), as a project manager with the Connecticut Coalition to End Homelessness, and as Chorus Manager for The Choral Arts Society of Washington. She also served as a Community Development Peace Corps Volunteer in Ukraine, where she designed project frameworks, wrote grants, and led a committee tasked with making funding decisions for USAID-funded grants.

Your Podcast Consultant
Two Tools To Help Come Up With Podcast Names

Your Podcast Consultant

Play Episode Listen Later Nov 7, 2025 6:42 Transcription Available


Hey there, it's Dave Jackson, and in this episode I'm revising the challenge of naming your podcast—a topic I haven't covered since 2019! I share a simple test I use for show names: I tell people the name and ask what they think it's about. If their answer matches my content, I know I'm on the right track.I talk about how it's tempting to get cute with names (like “The Dugout” for a baseball show), but if you skip keywords like “baseball,” your show might not appear in searches. If you want a clever name, adding a clear tagline can help.I also cover practical tips like making sure your podcast name is easy to say and spell. I learned the hard way when I called a show “Podcast FastPass”—it was tricky to pronounce and easily confused. And be wary of names with tricky spellings or multiple possible formats (like “2” vs “two,” or double S's).Don't forget to check if your domain is available—I usually try for a .com, but if that's taken, I recommend adding “show,” “radio,” or “cast” to get a unique domain. And of course, Google your proposed name to see if someone else is already using it.In this episode, I also mention two tools to help brainstorm names: one from PodPage, and a new one from Buzzsprout.Podpage Podcast Name Generatorhttps://www.podpage.com/podcast-name-generator/Buzzsprout Podcast Name Generatorhttps://www.buzzsprout.com/podcast-name-generatorNeed Help With Your Podcast?If you're stuck on names or need help moving forward, come visit me at schoolofpodcasting.com! I've got tutorials, a supportive community, and consulting to help you succeed.Let's create something great together!Mentioned in this episode:Want to Podcast But Not Sure Where To Start?I've got you covered with a FREE Podcast Launch Checklist that walks you through the whole process IN THE RIGHT ORDER. Go to www.schoolofpodcasting.com/checklistPodcast Launch ChecklistThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

School of Podcasting
How Do I Grow My Podcast Audience?

School of Podcasting

Play Episode Listen Later Sep 8, 2025 63:43 Transcription Available


Over the 20 years there are certain questions that get asked over and over, and today I share my thoughts on How Do I Grow My Podcast Audience? The part that will get me in hot water, is I'm pointing my finger at your content (and delivery). Get the Remarkable Episode ChecklistWho and WhyWhen it comes to growing your podcast, there are two things that drive the content and the first one is who is your audience. It can't be “everybody” and it can't be “men 25 to 50” as there is a big difference between those two men. There is one situation that I'll talk about in a minute that is an exception. The Three R'sRelative Content: Shows the audience, ““I understand where you are, and here's something useful for you today.”Remarkable Content: Create episodes worth talking about or sharing. A good podcast reliably informs or entertains with quality, while a remarkable podcast emotionally connects, inspires, and leaves a lasting impression through exceptional storytelling, unique content, or innovative presentationWhen you have relative, remarkable content it resonates with your audience (and they tell a friend).Examine Your Showpodcastsconnect.apple.com and creators.spotify.com allow you to check your completion rate.Community, Community, CommunityYou can use tools like Heartbeat, Systeme, and Circle (Systeme has a free version) to build a community. How many checks does your episode check on the Remarkable Content Checklist?Create a survey for your audience (to find out what they want, and how you're doing delivering value). Podpage has a built in survey based on the book The Audience is Listening by Tom Webster ( a must read).More Ways to Grow Than DownloadsYour podcast leads to relationship which lead to opportunity. Your network grows.You can become THE person in your niche - if you don't quit.Feel Like Giving Value Back?Say thanks by giving back (it makes you feel wonderful)Mentioned In This EpisodeGrowthinreverse.comschoolofpodcasting.com

Grow The Show: Grow & Monetize Your Podcast
232 | Podcast Growth Tips That Actually Work (Listener Q&A)

Grow The Show: Grow & Monetize Your Podcast

Play Episode Listen Later Aug 12, 2025 18:12


You asked, we answered! This Q&A episode covers everything from podcast growth to YouTube setups and podcast cover art. Discover why your show isn't growing despite consistent publishing, how to get more engagement, and three strategies that will actually grow your show. Kev Michael answers these questions: Why aren't high-profile guests helping my podcast grow? Do you need a fancy podcast setup to post on YouTube? Why is consistent publishing now growing my show? How do you promote yourself without being pushy? How do you get people to download my freebie? Should you include your photo on podcast cover artwork? MORE FROM KEVIN: Got feedback on this episode? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Submit it here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Take the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠12 Days of Podcast Growth Email Course⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get 12 days of podcast growth lessons in your inbox! Watch the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Grow The Show Masterclass⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to Grow The Show on Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LINKS TO OUR PARTNERS: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn More about working with Podcast Boutique⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Grab Kevin's Recommended Mic on Amazon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Build a Podcast Website in 7 Minutes on Podpage

Dealcasters
Rod Berger's Narrative Edge: Transform Boring Interviews Into Must-Watch Content Gold!

Dealcasters

Play Episode Listen Later Aug 6, 2025 63:02 Transcription Available


If you're struggling to connect authentically with your audience through storytelling, this episode reveals the psychology behind content that converts.Dr. Rod Berger has conducted over 4,000 interviews worldwide - from Pope Francis to Magic Johnson - and he's about to share the strategic storytelling secrets that separate viral content from forgettable noise. As the author of the upcoming book The Narrative Edge and a clinical psychologist turned communication architect, Rod exposes why your "perfect" content might be sabotaging your influence.In this episode, Rod reveals his curiosity-driven interview framework that transforms ordinary conversations into must-watch content, the dangerous "side stories" destroying creator confidence, and why vulnerability - not polish - builds unbreakable audience loyalty. Whether you're launching your first podcast or scaling your livestream empire, Rod's evidence-based approach to narrative psychology will revolutionize how you show up on camera.Plus, discover the three-step method Rod uses to help entrepreneurs own their story before someone else writes it for them, and why AI can never replace the human elements that make audiences hit "follow."Don't fear the gear—master the story behind it.Rod's Book - "The Narrative Edge: Authentic Storytelling that Meets the Moment": https://geni.us/NarrativeEdge

Grow The Show: Grow & Monetize Your Podcast
231 | Why Grow The Show is Back: The YouTube Algorithm Secret I Had to Learn the Hard Way

Grow The Show: Grow & Monetize Your Podcast

Play Episode Listen Later Aug 5, 2025 23:20


Are your best episodes getting ignored on YouTube? Ours were too, and the reason surprised us. In this episode, Kev Michael explains why even great content can flop and what it takes to grow fast on YouTube. Find out what caused our reach to drop, how the YouTube algorithm actually works, and why it led us to go back to Grow the Show! Topics discussed: Why we're rebranding back to Grow the Show How the YouTube algorithm really works Why you may need to start a new channel The future of Grow the Show and Chief Audience Officer MORE FROM KEVIN: Got feedback on this episode? ⁠⁠⁠⁠⁠⁠⁠⁠⁠Submit it here.⁠⁠⁠⁠⁠⁠⁠⁠⁠ Take the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠12 Days of Podcast Growth Email Course⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get 12 days of podcast growth lessons in your inbox! Watch the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Grow The Show Masterclass⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to Grow The Show on Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LINKS TO OUR PARTNERS: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn More about working with Podcast Boutique⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Grab Kevin's Recommended Mic on Amazon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Build a Podcast Website in 7 Minutes on Podpage

Grow The Show: Grow & Monetize Your Podcast
230 | Want Faster Audience Growth? Follow This One Rule

Grow The Show: Grow & Monetize Your Podcast

Play Episode Listen Later Jul 15, 2025 8:29


Let's be honest… trying to grow everywhere is burning you out. The good news? Doing LESS can actually help you grow faster. In this episode, Kev shares how to simplify your strategy so that you can get more traction, let go of the FOMO that keeps you posting everywhere, and stop wondering if you're doing enough. Tune in to hear the simple rule that will change everything! MORE FROM KEVIN: Got feedback on this episode? ⁠⁠⁠⁠⁠⁠⁠⁠Submit it here.⁠⁠⁠⁠⁠⁠⁠⁠ Take the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠12 Days of Podcast Growth Email Course⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get 12 days of podcast growth lessons in your inbox! Watch the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Grow The Show Masterclass⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to Grow The Show on Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LINKS TO OUR PARTNERS: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn More about working with Podcast Boutique⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Grab Kevin's Recommended Mic on Amazon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Build a Podcast Website in 7 Minutes on Podpage

Grow The Show: Grow & Monetize Your Podcast
229 | How to Find Winning Podcast Episode Topics

Grow The Show: Grow & Monetize Your Podcast

Play Episode Listen Later Jul 8, 2025 13:06


Want to grow your podcast on YouTube? ⁠⁠⁠Apply to the Grow The Show YouTube Accelerator Beta Cohort⁠⁠⁠, Launching July 14th 2025 -- There's a new (better) way to choose your episode topics! If you're tired of low engagement and slow growth, this episode is your game plan for choosing winning topics. You'll learn five strategies to pick episode ideas that connect with your audience and make content planning faster, including a quick 10-minute exercise to build a list of topics for future episodes. Tune in now to get started! Topics discussed: Strategy 1: Curriculum Strategy 2: Calendar Review Strategy 3: Copying Strategy 4: Closers Strategy 5: Keywords MORE FROM KEVIN: Got feedback on this episode? ⁠⁠⁠⁠⁠⁠⁠Submit it here.⁠⁠⁠⁠⁠⁠⁠ Take the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠12 Days of Podcast Growth Email Course⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get 12 days of podcast growth lessons in your inbox! Watch the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Grow The Show Masterclass⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to Grow The Show on Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LINKS TO OUR PARTNERS: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn More about working with Podcast Boutique⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Grab Kevin's Recommended Mic on Amazon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Build a Podcast Website in 7 Minutes on Podpage

Grow The Show: Grow & Monetize Your Podcast

Want to grow your podcast on YouTube? ⁠⁠Apply to the Grow The Show YouTube Accelerator Beta Cohort⁠⁠, Launching July 14th 2025 -- The biggest ad spend mistake? Thinking more views means more growth. In this episode, Kev explains how the YouTube algorithm really works and why your paid ads aren't working. Learn what you need to fix before running paid ads on YouTube, how to tell if paid ads are working, and a hack that will actually give you the growth you want. Listen before you spend another dollar! MORE FROM KEVIN: Got feedback on this episode? ⁠⁠⁠⁠⁠⁠Submit it here.⁠⁠⁠⁠⁠⁠ Take the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠12 Days of Podcast Growth Email Course⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get 12 days of podcast growth lessons in your inbox! Watch the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠Grow The Show Masterclass⁠⁠⁠⁠⁠⁠⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on ⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠, or ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to Grow The Show on Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠ LINKS TO OUR PARTNERS: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn More about working with Podcast Boutique⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Grab Kevin's Recommended Mic on Amazon⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Build a Podcast Website in 7 Minutes on Podpage

Grow The Show: Grow & Monetize Your Podcast
227 | I Analyzed 500+ Podcasts – Do These 5 Things to Grow Fast

Grow The Show: Grow & Monetize Your Podcast

Play Episode Listen Later Jul 1, 2025 21:40


Want to grow your podcast on YouTube? ⁠⁠Apply to the Grow The Show YouTube Accelerator Beta Cohort⁠⁠, Launching July 14th 2025 -- Most YouTube podcasts lose viewers in the first 30 seconds. If you're not seeing growth, a few simple changes can help you "win the click" and keep people watching. In this episode, Kev shares the five steps that will help you grow on YouTube and start turning views into revenue. You'll learn what you might be getting wrong about your audience, how to reach more people, and a pro move to get more leads. Listen for the YouTube strategy every podcaster needs to know! Topics discussed: YouTube podcasting mistakes Effective titles and thumbnails How to “win the click” 3 things to do in the first 30 seconds How to get viewers to follow CTAs MORE FROM KEVIN: Got feedback on this episode? ⁠⁠⁠⁠⁠⁠Submit it here.⁠⁠⁠⁠⁠⁠ Take the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠12 Days of Podcast Growth Email Course⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get 12 days of podcast growth lessons in your inbox! Watch the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠Grow The Show Masterclass⁠⁠⁠⁠⁠⁠⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on ⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠, or ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to Grow The Show on Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠ LINKS TO OUR PARTNERS: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn More about working with Podcast Boutique⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Grab Kevin's Recommended Mic on Amazon⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Build a Podcast Website in 7 Minutes on Podpage

Grow The Show: Grow & Monetize Your Podcast
226 | The Secret Advantage YouTube Podcasters Have (and How to Use It)

Grow The Show: Grow & Monetize Your Podcast

Play Episode Listen Later Jun 27, 2025 8:04


Want to grow your podcast on YouTube? ⁠Apply to the Grow The Show YouTube Accelerator Beta Cohort⁠, Launching July 14th 2025 -- Waiting 30 days to figure out what's working? Now there's a faster way to get podcast feedback. This quick hit episode will tell you three things: why YouTube is superior for podcast growth, which two metrics you should track weekly, and what you can start doing today to improve your show. Learn how to look beyond download numbers and grow your show week by week! MORE FROM KEVIN: Got feedback on this episode? ⁠⁠⁠⁠⁠Submit it here.⁠⁠⁠⁠⁠ Take the FREE ⁠⁠⁠⁠⁠⁠⁠⁠12 Days of Podcast Growth Email Course⁠⁠⁠⁠⁠⁠⁠⁠ to get 12 days of podcast growth lessons in your inbox! Watch the FREE ⁠⁠⁠⁠⁠⁠⁠⁠Grow The Show Masterclass⁠⁠⁠⁠⁠⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on ⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠, or ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to Grow The Show on Youtube⁠⁠⁠⁠⁠⁠⁠⁠ LINKS TO OUR PARTNERS: ⁠⁠⁠⁠⁠⁠⁠⁠Learn More about working with Podcast Boutique⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Grab Kevin's Recommended Mic on Amazon⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Build a Podcast Website in 7 Minutes on Podpage

Grow The Show: Grow & Monetize Your Podcast
225 | Why I'm Betting Everything on YouTube

Grow The Show: Grow & Monetize Your Podcast

Play Episode Listen Later Jun 24, 2025 25:30


Want to grow your podcast on YouTube? Apply to the Grow The Show YouTube Accelerator Beta Cohort, Launching July 14th 2025 Work with Kevin 1:1 ⁠⁠⁠⁠⁠⁠⁠to Install a Revenue-Driving Podcast Into Your Business -- How do you grow your podcast when the old strategies don't work anymore? The answer is YouTube. In this episode, Kev shares six reasons YouTube is the #1 platform to grow and monetize your podcast. You'll learn why it's getting harder to grow audio podcasts, what strategies are (and aren't) working in 2025, and the advantages of YouTube that creators can't get anywhere else. If you want to get off social media and focus on what will work for years to come, listen to this episode today! Topics discussed: Why some podcast growth strategies stopped working Two ways to grow and monetize a podcast in 2025 Six reasons YouTube is the best podcast platform MORE FROM KEVIN: Got feedback on this episode? ⁠⁠⁠⁠Submit it here.⁠⁠⁠⁠ Take the FREE ⁠⁠⁠⁠⁠⁠⁠12 Days of Podcast Growth Email Course⁠⁠⁠⁠⁠⁠⁠ to get 12 days of podcast growth lessons in your inbox! Watch the FREE ⁠⁠⁠⁠⁠⁠⁠Grow The Show Masterclass⁠⁠⁠⁠⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on ⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠, or ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Subscribe to Grow The Show on Youtube⁠⁠⁠⁠⁠⁠⁠ LINKS TO OUR PARTNERS: ⁠⁠⁠⁠⁠⁠⁠Learn More about working with Podcast Boutique⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Grab Kevin's Recommended Mic on Amazon⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Build a Podcast Website in 7 Minutes on Podpage

Grow The Show: Grow & Monetize Your Podcast
224 |  This Email Strategy Made Me $107K/Month

Grow The Show: Grow & Monetize Your Podcast

Play Episode Listen Later Jun 17, 2025 27:18


Work with Kevin 1:1 ⁠⁠⁠⁠⁠⁠to Install a Revenue-Driving Podcast Into Your Business -- Email isn't outdated – it's still one of the best ways to drive sales. Today, find out why email converts better than social, how to get your audience to join your email list, and what to do with them once they're on it. Host Kev Michael shares the exact email strategy that increased his revenue 226% and helped him cut $80,000/month in ad spend. Learn how to create lead magnets, landing pages, and three core email types that engage your audience and grow your business! Topics discussed: How email can change your business Why you shouldn't grow your business with paid ads Lead gen vs. lead nurture content How to get your audience on your email list Types of newsletters and lead magnets How to create high-converting landing pages 3 types of emails that drive sales MORE FROM KEVIN: Got feedback on this episode? ⁠⁠⁠Submit it here.⁠⁠⁠ Take the FREE ⁠⁠⁠⁠⁠⁠12 Days of Podcast Growth Email Course⁠⁠⁠⁠⁠⁠ to get 12 days of podcast growth lessons in your inbox! Watch the FREE ⁠⁠⁠⁠⁠⁠Grow The Show Masterclass⁠⁠⁠⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on ⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠, or ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Subscribe to Grow The Show on Youtube⁠⁠⁠⁠⁠⁠ LINKS TO OUR PARTNERS: ⁠⁠⁠⁠⁠⁠Learn More about working with Podcast Boutique⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Grab Kevin's Recommended Mic on Amazon⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Build a Podcast Website in 7 Minutes on Podpage

Podcast Junkies
372: Justine Finocchiaro-Doles: From Breast Cancer to Dragon Boats: A Journey of Resilience

Podcast Junkies

Play Episode Listen Later Jun 13, 2025 49:07 Transcription Available


Grow The Show: Grow & Monetize Your Podcast
223 | How The Apple Top 100 Charts Really Work (And How You Can Rank)

Grow The Show: Grow & Monetize Your Podcast

Play Episode Listen Later Jun 10, 2025 13:48


Work with Kevin 1:1 ⁠⁠⁠⁠⁠to Install a Revenue-Driving Podcast Into Your Business -- Did you know that downloads aren't what get you on the Apple Top 100 charts? It's not a secret, but a lot of podcasters are still getting it wrong. In this episode, find out what actually drives rankings and three tactics to get your show there. You'll also learn what happens (and what doesn't) when you reach the top, how to use your ranking to boost credibility, and what it takes to crack Spotify's charts. If you're ready to do the work to get there, don't miss this one! Topics discussed: The metric that drives the Apple Top 100 chart rankings Benefits of ranking on top 100 podcast charts  3 strategies to land on the Apple Top 100 charts How Spotify compares to Apple's chart rankings MORE FROM KEVIN: Got feedback on this episode? ⁠⁠Submit it here.⁠⁠ Take the FREE ⁠⁠⁠⁠⁠12 Days of Podcast Growth Email Course⁠⁠⁠⁠⁠ to get 12 days of podcast growth lessons in your inbox! Watch the FREE ⁠⁠⁠⁠⁠Grow The Show Masterclass⁠⁠⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on ⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠, or ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Subscribe to Grow The Show on Youtube⁠⁠⁠⁠⁠ LINKS TO OUR PARTNERS: ⁠⁠⁠⁠⁠Learn More about working with Podcast Boutique⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Grab Kevin's Recommended Mic on Amazon⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Build a Podcast Website in 7 Minutes on Podpage

Grow The Show: Grow & Monetize Your Podcast
222 | Why Nobody's Buying From Your Content (Simple Fix)

Grow The Show: Grow & Monetize Your Podcast

Play Episode Listen Later Jun 3, 2025 27:01


Work with Kevin 1:1 ⁠⁠⁠⁠to Install a Revenue-Driving Podcast Into Your Business -- Your CTAs aren't working, and there are a few reasons why. This episode will tell you why your audience is ignoring your CTAs (or not even hearing them) and what you can do to fix that without being pushy. You'll learn the common mistakes that are killing your CTAs, which type is the most effective, and a framework for writing CTAs that drive more engagement and sales. Plus, find out why Kev is breaking a go-to CTA “rule!” Topics discussed: Where to place CTAs in your content Engagement versus offer CTAs Direct versus indirect CTAs How to use the pain-vision-solution framework 7 tips for writing stronger CTAs MORE FROM KEVIN: Got feedback on this episode? ⁠Submit it here.⁠ Take the FREE ⁠⁠⁠⁠12 Days of Podcast Growth Email Course⁠⁠⁠⁠ to get 12 days of podcast growth lessons in your inbox! Watch the FREE ⁠⁠⁠⁠Grow The Show Masterclass⁠⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on ⁠⁠⁠⁠Twitter⁠⁠⁠⁠, ⁠⁠⁠⁠Instagram⁠⁠⁠⁠, or ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ ⁠⁠⁠⁠Subscribe to Grow The Show on Youtube⁠⁠⁠⁠ LINKS TO OUR PARTNERS: ⁠⁠⁠⁠Learn More about working with Podcast Boutique⁠⁠⁠⁠ ⁠⁠⁠⁠Grab Kevin's Recommended Mic on Amazon⁠⁠⁠⁠ ⁠⁠⁠⁠Build a Podcast Website in 7 Minutes on Podpage

Grow The Show: Grow & Monetize Your Podcast
221 | What is a Chief Audience Officer?

Grow The Show: Grow & Monetize Your Podcast

Play Episode Listen Later May 27, 2025 30:34


Work with Kevin 1:1 ⁠⁠⁠to Install a Revenue-Driving Podcast Into Your Business -- Love it or hate it, Chief Audience Officer is here to stay. So in this episode, Kevin gets real about how he chose the name, and what led to renaming the podcast and rebranding the business. Find out why this was a good decision (even though it breaks an OG Grow the Show rule), how this new name supports long-term growth, and why this change will help business owners who are serious about building an audience. Topics discussed: What “Chief Audience Officer” means Why every business needs a Chief Audience Officer The #1 reason behind this rebrand The pitfalls of following popular tactics MORE FROM KEVIN: Got feedback on this episode? Submit it here. Take the FREE ⁠⁠⁠12 Days of Podcast Growth Email Course⁠⁠⁠ to get 12 days of podcast growth lessons in your inbox! Watch the FREE ⁠⁠⁠Grow The Show Masterclass⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on ⁠⁠⁠Twitter⁠⁠⁠, ⁠⁠⁠Instagram⁠⁠⁠, or ⁠⁠⁠LinkedIn⁠⁠⁠ ⁠⁠⁠Subscribe to Grow The Show on Youtube⁠⁠⁠ LINKS TO OUR PARTNERS: ⁠⁠⁠Learn More about working with Podcast Boutique⁠⁠⁠ ⁠⁠⁠Grab Kevin's Recommended Mic on Amazon⁠⁠⁠ ⁠⁠⁠Build a Podcast Website in 7 Minutes on Podpage