Strategic Mindset

Episode 216: In this episode we dig into the mental side of launching. This is the stuff that makes the experience easier, more effective and feels fun instead of stressful. Because you CAN choose a number you want to hit while launching, only speak to those people, problem solve for why they haven't joined yet AND handle the emotions of if you're wrong. The mindset of launching isn't just believing aimlessly. It's letting your belief be your guardrails that keep you on track, powerfully speaking to your best clients and energized through the end.

Episode 215 – what are you getting from selling 1:1 coaching that will help you sell your next offer? In today's episode I help you see the answer to this question in a few different ways. When you know this answer you can feel on track even in the hard parts of learning to sell. When you know this answer you can bask in everything you've already learned and how that serves you in selling more 1:1 or in selling your next offer type.

Episode 214 – The basis of being an entrepreneur is the belief “this could work” and the energy of eagerness that goes with that spark of a thought. This episode reminds you of what you already know…and gives you a fresh way to put it into practice in your business today.

Episode 213: As you're going after a goal the least helpful beliefs you have will be revealed. If you have the belief “making money is hard” or WANT to have a belief that helps you actually make money…this episode is for you. Want to do this work together?Click here to explore how I work with clients.

Episode 212 – Ready to use the next 5 months intentionally? You don't need to be super detailed to be intentional. In this episode I break down 3-layers of planning. Sit at January 2025 and love the money you created as well as the other pieces of your business you were intentional about. Click here to follow me on Instagram Click here to get emails from me.

Episode 211 – When you're going after a goal there's what's in your control and what's NOT in your control. Sometimes my clients struggle setting a goal and going after it because they feel like someone ELSE has to take action (click, book, buy) but they're not in control of that. When your next client DOESN'T take action…that is data for you to learn from. Without the constraint of a goal…you MISS the data that their INACTION is giving you for weeks, months and years.  A 30 day goal or even a launch goal feels uncomfortable but that discomfort is POINTING to where you need to look.  In this episode I dig more into that AND I cover the FOUR things that are in your control when you're going after a goal.  Okay okay I'll tell you what they are and you can go listen for more specifics… How you're pointing your mind The questions you ask yourself How you're feeling What you're doing Want more of this goodness? Let's work together 1:1 OR you can join The 6 Week Sprint which is now enrolling for the August group. Click here for details and to join.

Have you thought about consciousness? It's mind bending. I recently read Conscious: A Brief Guide To The Fundamental Mystery of The Mind and it was SO good. In this episode I share the mind bending takeaways from that book and how it applies to using your in business to create money.

Episode 209: Are you working this summer? I am!! What I'm NOT doing though is working all summer. I'm not missing out on lazy days with nothing to do and a pool and beach that calls my name. So I'm getting intentionally. In this episode I ask myself THREE questions that helped me access the most fun version of my business and how it's in my control to create. Plus I share my answers with you to help prompt YOUR brainstorming. It's summer time. Time for adjusted scheduled, sunscreen and impromptu gatherings. I hope this episode helps you do that AND grow your business.

Are you selling 1:1 coaching and going back and forth wondering if you should post your price or NOT post your price? This podcast is for YOU. The role of marketing is to help our audience THINK certain thoughts. What they think when they encounter your content will determine what they do or don't do next. We see this in videos that say, "this apple" but really it's an avocado. When you go the comments it's FULL of people commenting on them using the wrong word. They get free engagement because they got someone to think, "what! that's not an apple" and then they take action to comment and watch. That's what I dig into around posting your price. I explore the difference in thoughts someone might think when they see a price. There is no right choice. Deciding and NOT thinking about this at all is the best choice in fact. If you want a more neutral look at the pros & cons of posting pricing or not check out another podcast I did on this topic, episode 162 back from Nov. of 2022.

Disappointment seems like a bad thing when the mind is on default avoiding it. It's not though. It's exactly what you and your business goals need. In this episode I break down... What resisting disappointment looks like (so you know if you're accidentally doing it) 6 advantages of experiencing disappointment (these will surprise you) 9 quick suggestion for risking disappointment today

Episode 206: Paid ads are often portrayed in extremes... Either a magical ATM or the flakey villain. Paying to grow your audience isn't either of those. It's simple, it's complicated, it's hard, it's easy, it's self-torture and it's fun! And even though all of those are true for paying to grow your audience there are BENEFITS of using this tool. In this episode I break those down. I wish someone had said this to me earlier and so I'm saying it to you.

What content do I give away for free and what content do I charge for? You asked it and it's being answered here. In this Q&A episode of the Brain Game I help you map out the difference between your paid content and your free content. This question ultimately ties into the FLOW of your business. Have a question you want answered? Email me at e@elizabethsalazarcoaching.com!

Episode 204: Would you like to feel PROUD more often? ❌ Without doing more. ❌ Without hitting more major milestones. ❌ Without waiting for people to lavish those sweet words of praise on you (that you will immediately release back into the wild).  Feeling proud is often tied to the above mentioned things.  Instead of being a feeling you hold in your body as a HUMAN. Your skill feeling proud just as yourself…will then flow INTO your business and making money.  In this episode I break down how to do it, even when there isn't anything impressive to point to.  This is feeling proud…WEIRDO edition.  Because what you will feel proud of will make you kind of feel like a weirdo.  But like the happiest one ever. 

Episode 203: You're building a business…it's NORMAL for things to NOT work.  But there are TWO flavors of experiencing when things don't work in your business. In this episode I show you the dramatic difference when what isn't working is flavored with defeat versus annoyance.  If your challenges are weighing you down…this episode is for you.

YES you're making things harder than they need to be. YES you have blocks and unhelpful ways of seeing things. And… That's okay. Especially when you use goals. Goals help you run face first into those obstacles so you can work through them and build on top of them. In this episode I share a block I discovered in the most unexpected way. 

In this week's episode I invite you to a habit that will both direct your mind AND shift how you're feeling in your business. It's the habit of feeling like you're winning. Not just seeing how you're progressing but FEELING it.  Turning winning into an action you do and feel. 

Episode 200: You aren't starting from scratch as you grow your business.  You have a past to lean into about who you are, how capable you are of doing things you've never done and how you handle the struggle of getting what you want.  When you see others killing it quickly, they are leaning into skills they brought TO their business. In this episode I share what I brought to my business so your own examples can become clear to you. Your business doesn't need you to know everything, it needs you to remember how capable you are though. To see it, to feel it…which will lead to seeing and feeling more of it.

Episode 199: When a coach tells me they're not taking action or aren't having FUN taking action.  Fun meaning ideas are flowing from them and they're doing those ideas in service of who they help. It usually comes down to the topic of today's podcast. They are stuck in perfectionism.  Stuck wanting to do things “right” or “really well”. Which leads to no action or painfully slow action…on things you actually WANT to do to connect with your people.  If you can relate. Today's episode is for you. Don't worry, you don't need to “overcome” your habits of wanting what you do to be great. I'll help you light your fire and get into action with this simple mental adjustment. Check out episode 199 of the Brian Game to listen.

Episode 198 – Goals are more than just a number and a date… In this episode I break down 3 ways a goal helps you WIN. Even if you don't hit the goal on the first try. If you only think your air fryer is for warming up pizza…you're going to think it's OKAY. When you realize what else it can do though, you get excited to use it. It's the same with goals. 

Episode 197: I recently wrote mine and sobbed…basically the whole time.  Surface level, this sounds like we're just doing some journaling. But the impact of this exercise is so big I don't want you to accidentally put it at the back of your list thinking it's just a fun thing to do. This exercise helps you… Create perspective of 2023 Connect with YOU (past you, current you and future you) Prepare yourself for your next goal…so you bring less of the drama and tenderness to it.  Check out the podcast for more on each of these PLUS some prompts of what you may want to weave into this letter.

Episode 196 – in this week's episode I share a behind the scenes of the tech I use to run my business as well as the filter I use to make sure I'm not falling into the black hole of tech. 

Episode 195: Sales and marketing can make it easy to believe that growing a business is easy if you just have the right method or mentor. In this episode...I normalize 6 pieces of business. So you can stop thinking something has gone wrong and own the playfulness of figuring it out.

Episode 194: If you have perfectionist tendencies...wanting to get something right and perfect the first try, today's episode is for you. In this episode I teach you a mental process that will allow you to: Create / Finish new ideas or projects In a way that feels easy, simple and fun for YOU Making sure the next round is EVEN better You can use this to launch a new offer, launch an old offer, start a podcast or finally build that funnel. Your perfectionist habits won't harass you using this method. They may still beckon you over to consider them...but they won't feel like you've captured you and are holding you captive as you drown in all the pressure you put on yourself as you try to do it perfectly.

Episode 193 – It's silly but fun…and will help you get results faster when you buy group coaching.  We all know the oldest child wants everyone to be happy… They think they need to figure everything out on their own and even though they bought the group program it feels weird to ask for help.  In this episode of the Brain Game…we playfully explore what it would be like to approach group coaching environments like a Youngest Child.  You'll chuckle with how our birth order impacts how we show up…but more importantly you'll get faster results when you are in a group coaching environment.

Episode 192 -- In this week's episode I introduce to you the idea of a Plateau Business. The first skill of building a business is learning how to create money. The next skill though? Identifying the business you actually want to have. The business that... Feels simple (you know what to do and have the habits in place) Runs smoothly (their is rhythm to your marketing and selling and most problems are decisions or adjustments) Pays you consistently (an amount you LOVE) Allows mental space for the rest of your life A Plateau Business is what you've been looking for. In the 6 Month Steady mastermind we build yours out, so the work you're doing isn't focused on "making more money" but lines up with the exact business you want to run.

Episode 191: In this week's episode I teach you how to build mental structure for WHEN you make an offer…and people don't buy. I say WHEN because it's going to happen...it's part of making offers and selling. How you think when it happens will determine: 1. Your ability to see what to tweak (and learn from yourself) 2. How quickly you're ready to try again

Episode 190: Everything in your business revolves around your offer. Does it need an Energy Check? Do you feel connected to it? In love with talking about it, overflowing with ideas? Eager to deliver the offer and connect with your best client type? An energy check is exploring what comes up when you think about your offer. Especially if something just doesn't seem right and you know you're not showing up and selling it to your fullest capacity. This podcast is a the teaching part of a live training happening September 21st, 2023. Thursday we do the coaching. Your mind knows what's bothering it. I'll help you navigate that and we'll solve for what your mind offers you together. So when you're done you feel amazing about your offer and eager to talk about it. Click here to register: https://elizabethsalazar.lpages.co/energy-check-your-offer/

The next group of the 6-Week Sprint starts the first week of October. Are you joining us? Check out this episode for all the reasons you want to! https://elizabethsalazarcoaching.com/6-week-sprint/

Episode 189: Today's episode is more personal than normal. Often we hear about the inspiring and shiny parts of business and growth. This episode though is about the hard parts. Over the last 2 years I've been in a low part of my business, my "dark era". This is part of business too. My experience isn't often shared but I know it's normal.

Episode 188: This episode is a meditation to help you unwind tightly woven bundles of negative emotion. Whether this emotion is triggered from your business or your personal life…it's here.  The mind's default coping mechanisms for this bundle of emotion is to avoid it or resist it.  But you know it's still affecting you because your chest and shoulders feel tight and fast.  Little things that normally don't bother…you find yourself lashing out about.  Almost as if the emotion you're feeling is rolling down a hill, gathering up everything around it that feels similar.  This meditation will help you stop that cycle.  To come back to this moment where you're in control of your mind and emotions.  We'll unravel that ball of tight negative emotion so you can feel peaceful in your body and get back to what matters.  This episode is yours to use whenever you need it. In August I'm opening doors to my 6 month coaching offer.  A new feature is the private podcast.  It will focus your mind in a money making way, help you process through emotions, help you connect with yourself and how you want to do business.  So as you build your dream business, it's with a clear mind, calm energy and feeling deeply connected to yourself, your offer and the impact of your work on your best clients. 

Episode 187 – Launching can feel scary and be a lot of work. You make decisions, write emails, create structure…all without really knowing if anyone will actually buy.  In this episode I share a peek behind the scenes of my business. I recently launched a 6-week group for 10 people. I called it the 6-Week Sprint. It sold out in just a few days.  That statement though…the one about selling out in 4 days, that's we ALWAYS here from businesses. And sure, great for them right? This episode though is everything that was happening in my mind and with setup while that happened. I share what motivated me to offer 10 more spots after those first 10 sold even though my mind was telling me, “this was a mistake, we should have just let it all be done”. This episode…is the real stuff.   I hope you hear this and let your first launch or next launch…be way easier. 

Episode 186: In goal setting there is the big end goal AND the sub-goals. People often talk about this in terms of knowing "why" you want a goal. In this episode I make this "why" tactical. Yes your WHY will motivate you and keep you going but the specifics of your why help your brain be onboard too. The specific reasons you want a goal (your why) will allow your brain to WIN the whole way to goal. So while getting it is amazing...not getting it isn't awful. The brain feels safer to go after goals when this is the case.

Episode 185: Have you heard about the 6-Week Sprint yet? In this episode I give you all the details. Click here to join.

Episode 184: In this episode we're getting SPECIFIC with why you don't like being on social media.  This way you know where you need to work through in order to show up for your big goals.  Your business goals require something of YOU personally. To reach more people you may need to reach more people or have more access to testing messaging.  And working through your gunk so you can show up and use social media as a tool for your dreams…may be part of that. Disliking social media is VAGUE.  In this episode we get specific with 7 reasons and help you start processing through them.  Specific reasons like… You've boxed yourself into a specific social (instead of choosing on purpose) You don't want to share your personal life or be an “influencer” It's a lot of work and isn't creating consults or clients You're comparing yourself to others thinking you should be doing it differently You're focusing on YOU and paralyzed  Afraid to be criticized or disagreed with  Believing you SHOULD be using it  If you're on IG…come into my space there and see if you like how it feels!  You can find me at: Elizabeth_Salazar_Coach

Episode 65: Do you find yourself buying courses and following paths of interest because of excellent marketing and selling that catches your attention? In today's episode I teach you a simple technique (plus lots of examples) for how to identify what you really want from that content. This will help calm your mind, effectively look at what you're buying with time or money and then get exactly what you want from it.

Episode 64: When you set a big money goal, it's normal to have doubts and uncertainty. In this episode, I walk you through an exercise I use with my clients to categorize the doubts that make going after a money goal feel hard. With this technique you won't ever need to “believe harder” or wonder if you're missing something…you can do this exercise and feel the weight lifted and the instant increase of your belief.  Making using today for your goal…more fun and light.

Episode 63 – Emotion training for coaches building their online business.  In this episode we dig into the emotion of ownership.  WHY build the skill of feeling an emotion like ownership? It directly links to… Creating money in your business Your ability to see HOW you've created money already  Your joy setting goals and doing what it takes to hit them  How you experience and use today…for your goals  This podcast is emotional training.  You'll see the difference between taking ownership (an action) and feeling the sensation of ownership in your body.  You'll be guided through identifying the sensation of ownership in your body plus guided through language that will help you put words to what you're experiencing in your body.  You'll be introduced to the opposite of ownership…and how those emotions can create the illusion of being “far away” from accessing your sense of ownership over your business and results.  You'll see what you have ownership over beyond what you do so you feel in control of your results, yourself and can delight in the process of setting and hitting business goals.

Episode 62 – In the online world there is a lot of weight given to having a specific niche and specific result you help your clients get with your coaching. And if you know a specific result and love it…then it works. This episode though is for all of you that DON'T have a specific result and still want to help people with coaching.

Episode 61 – there are 3 parts at play as you grow your online business. In this podcast, we look at each and how they impact the growth of your business. Most coaches are VERY familiar with the external realm of online business. The parts they use to build the business; webinars, email marketing, social media. Then there is the spiritual realm. Learning to create gratefulness, presence and to quiet your mind instead of believing all of your thoughts. The last realm is the internal realm. It's that PUSH that fuels your external pieces.  In this episode we break down in detail what's in the Internal Realm and how it helps you hit goals, make money and grow your business.

Episode 60 – It's kind of annoying to WANT things but realize that you're not actually doing what it takes to make those goals a reality. Most people see themselves NOT going after their goals and then tell themselves they're… Procrastinating Blocked Don't have time Then instead of going AFTER their goals they start consuming content that helps them be more productive, work through blocks or manage their time.  Those are great skills…ONCE you're focused on your goal. In this episode, we break through what you REALLY need to do in order to bring those goals to life.  Once you do this you'll feel the difference, you'll see how you think differently about the goal and you'll start showing up for what you want. 

Episode 59 – How often do you feel CURIOUS? Emotions are a tool that can be created and used in your business. In this episode I teach you how to identify the sensation of curiosity so you can create it for situations that you need you to slow down and learn.  Learning to feel and create the emotion of curiosity gives you access to its natural effects. Feeling curious leads you to listen, put your opinion to the side, ask questions, follow your inclinations and slow down.  Curiosity is a tool to see data in your business like a $0 month, 4 consults, $18k month or details of a training…and get useful information from it before moving on. 

Episode 58 – Every entrepreneur I know wants financial security. It often sounds like wanting “consistent income”...but that's just old job thinking. When you're an entrepreneur you may have a $4,000 month, a $34,000 month and a $7,000 month.  It's the normal flow of business, selling and delivery.  In this episode give you a way of thinking about structuring what happens AFTER you bring money in so you can create security for yourself.  This way of structuring your money takes care of you AND the business. It flips the script on creating money so that it becomes a fun game, instead of a number you have to hit to pay for everything. 

Episode 57 – Thoughts have power. In this episode I share a thought I stumbled upon and have seen clear changes in my behavior just thinking it. This episode offers this thought to try on but it also helps you slow down and SEE the impact of thoughts. You don't need to hustle your thinking to create more results you want. There is power in just one thought.

Episode 56: Do you love the idea of setting goals…but are reluctant to set them after not hitting them? In this episode we shift how you experience having a specific goal with a timeframe. The pressure and stress while you go after a goal are optional and as you've probably discovered can happen even when you don't have a goal and timeframe. There is something you ONLY get when you have them though and that something makes goals feel easy and fun again.

Episode 55: In business it's easy to be so focused on the outcome of creating money that you forget why your person WANTS to pay you. My husband pays our girls $1 for creating a book. The girls LOVE it and for a while were confused why creating a book quickly and without effort wasn't rewarded with a dollar. Once they understand why he WANTS to pay them though...they were able to create what they want (money) while giving him what he wants). In this episode I break down what this looks like for your COACHING business. Plus 2 questions to ask yourself so you can access why your best person wants to pay you money and how to see that in a non-marketing way that draws in who you actually want to work with.

Episode 54: In this episode I share my new favorite book for using your mind. When we learn to turn our awareness on (thoughts and feelings) we do it for the UPSIDE. We don't consider the downside that happens when you become aware of your thoughts and feelings. That downside is that you... start looking at your thoughts and feelings a lot have unwanted thoughts, patterns you see in yourself and know aren't helpful but can't seem to get out of wonder if this experience of yourself is normal (or if maybe you're high functioning crazy) This book speaks in simple words, focuses on the issue (instead of TEACHING you) and then gives you a very tangible way of processing that issue.

Episode 53: In this week's episode I'm helping you BREAK the habit of searching for what you don't know. If you've read books, listened to podcasts, bought courses, hired someone or asked someone for feedback because you KNOW you're… Missing something Hoping someone else can show you what you can't see This episode is for you. I also break down 4 beliefs to use as you RE-train your mind out of this loop.

Episode 52: When you start a coaching business you'll notice that everyone online sells something different. It can be overwhelming deciding what to sell. In this episode I share my opinion on why all coaches should start with 1:1 coaching and WHY. I break down what the selling process looks like so you brain doesn't accidentally think a lower price (of group) is what will cause people to buy. I also outline 3 elements to have in place BEFORE you sell group: Know exactly how you sign clients (and feel confident doing it) Build an audience of people that know you, want to hire you and DO hire you Know how to help your clients work through what's stopping them and get the results they want Selling and delivering 1:1 coaching prepares you for the bigger business you imagine and even see others running now. You prepare yourself for your dreams 1 client at a time.

Episode 51: this week's episode is answering a question a client asked this week. “Should I be telling people my expertise and why they should coach with me?” I break down what this looks like in person, online and when and how to totally sprinkle your expertise in. Most importantly…what ENERGY to be in when you're sprinkly your brilliance around for people to see. Hint…it's NOT from a fear you're not an expert or the desire to prove yourself.

Episode 50: hiring a coach is FUN. It's even more fun when you know what each type of coach does and how that helps YOUR business get closer to your goals. In this episode we talk through 11 types of coaches and the one thing you need to know before you choose your next coach.

Episode 49: if you struggle to explain what you do or have been working on your elevator pitch for way longer than you want to admit…today's episode is for you. It's easy to get hung up developing a 1-liner that's sexy and grabs people's attention. But you don't need one to sign clients and build your business. In this episode I walk you through exactly what it looks like to market online AND in person, even if you don't have a 1-liner. I share with you the 3-types of people you'll run into every time you share the simple version of what you do. Knowing these 3-types of people exist will help you focus on the ones who are actually interested in what you do while not letting the others get you down.