Podcasts about marketing selling

In this episode, I sit down with Lauren Dickinson, founder of Orion Retreats, to discuss the evolving world of conscious travel and how retreats can truly transform lives when thoughtfully designed.

Angela Yungk is the lead real estate advisor and mentor with Arterra Luxe Florida, and this week on Stay Paid, she offers advice for how other agents can stand out among the competition by selling not just homes but also lifestyles. In addition, she discusses customer avatars, various options for content marketing, and the central importance of building strong relationships with key individuals in your community. Interested in a free sample of our Magazine? Click here: https://remindermedia.com/staypaidnewagent/  Connect | Resources ·      Website: hellopalmbeaches.com ·      Instagram: @hellopalmbeaches and @angela.yungk ·      FREE printable: Real Estate Referral Partner Worksheet Have a question you'd like us to answer? Send us an email at podcast@remindermedia or shoot us a DM on Instagram @staypaidpodcast.

Jamie is a Holistic Business Coach and Podcast Host helping rebellious entrepreneurs hit six figures by design through confident content creation, meaningful marketing, and growth mindset practices. With 14+ years building 50+ brands including TripAdvisor and TEDx Speakers to new heights and revenue, Jamie loves to help entrepreneur not only use social media to build their business but love the process. You can listen to her podcast Limitless to listen to all things marketing, business growth, and breaking through your limiting beliefs. Learn more from Jamie with her Bio Breakdown: The Ultimate Guide to A Converting Instagram Bio, a free training on how to get discovered, turn views to follows, and attract new clients, include a Bio Workbook to Optimize Your Sales from Instagram: https://www.jamieratermann.com/bio-breakdown Ready to take a step further? Set yourself up for consistent cashflow and a six figure business with Money Mastery Academy, a step-by-step blueprint blueprint to attract sales, standout as a brand and hit six figures by design https://www.jamieratermann.com/money-mastery-academy Over the Edge Podcast is a collective survival guide for creatives who want to thrive in an unpredictable industry. OTE publishes new episodes weekly about pushing creative boundaries, making big moves without knowing all the answers and jumping off a cliff to our dreams while figuring out how to build a plane on the way down. Creative work is wild, but we can figure it out. Let's go over the edge together, friends. Free posing guide when you sign up for our weekly email series Creative's Edge: https://paigeray.com/creatives-edge Learn more about Paige on Instagram here: https://www.instagram.com/paigeraycreative/ Visit the Paige Ray Creative website here: https://paigeray.com/

AS A PERCEPTION OF COMPETITION BETWEEN CARRIERS AND BROKERS CONTINUES TO PERCOLATE IN THE LOGISTICS OF AUTOMOTIVE, WHAT HAPPENS IF WE RECOGNIZE THEIR CLEAR OPERATIONAL DIFFERENCES TO FINALLY REUNITE THEM AS ONE SERVICE? This is Industry Logistics on ATI.

Hi #AmWriters! Jess here to talk about what I've been up to this summer and hoping some of it proves helpful for you. That's why we started this podcast years ago - to flatten the learning curve for other writers. Here I am, almost a decade out from the publication of The Gift of Failure and I have this new book, The Addiction Inoculation, on a topic that can be scary to some people (substance use disorder! eeeek!) as you know, I'm always looking for ways to get books in the hands of new readers, get information into the heads of people who need to know it, and keep my speaking career afloat. This summer, I did a massive marketing re-invention because the speaking engagements that have been going particularly well are not about one book or the other, but both. I've been using The Gift of Failure as a Trojan Horse to get the Addiction Inoculation substance use prevention content out to audience members who need to hear it but who might be reluctant to attend a talk advertised solely as ABOUT SUBSTANCE USE PREVENTION. Behind the scenes moment, I just texted Sarina and KJ in our group chat: Anyway, back to marketing. I came up with some new ideas and while researching those, stumbled upon a conference aimed squarely at the people doing substance use prevention work on the ground. I decided to go to the conference to meet them and get my book into their hands, and I tell you all about how it went. I wanted to share what I learned and some strategies that were helpful to me as well as a reminder that the success of our books does not hinge on pub day. Sure, a great pub day is helpful and can get you on one of those coveted lists, but there's a lot to love about the slow burn book, the perennial seller, the evergreen content.#AmReading:The Woodkin by Alexander JamesNever Enough by Jennifer Breheny WallaceErasing the Finish Line by Ana HomayounMiddle School Superpowers by Phyllis FagellGrowing Up in Public by Devorah HeitnerRaising Empowered Athletes by Kirsten JonesCalm the Chaos by Dayna AbrahamHi! KJ here, invading Jess's shownotes to say BUY MY BOOK. Playing the Witch Card, out 9/12/23 in US and UK. You'll like it. I promise. So will your mother, daughter, sister, partner and next door neighbor. Bookshop.org Amazon Barnes&Noble Still North Books and BarLooking for Workshops Against Empire? There's been a change of plans--that will be offered in November now.  Visit susandefreitas.com to learn more. Enrollment is now open for Author Accelerator's new and improved fiction book coach certification program! Turn your love of reading into a career you love with a self-paced program you can access from anywhere. With more than 100 hours of training, videos, case studies, and worksheets, Author Accelerator's program teaches you the key editorial skills, client-management strategies, and tools needed to help writers reach their goals and to help you start a thriving book coaching business.I've been through this, and I can tell you that this is more than just an online course. You'll take the skills you learn and apply them with real-life clients through three practicums designed to help you practice helping authors go from confusion to clarity with their novel idea. Yes, you work with real writers, yes it's terribly nerve-wracking—but the author I worked with during one of my practicums just got a book deal with that project! This is real, kids. Learn more and enroll now at bookcoaches.com/podcast. More interested in nonfiction? The nonfiction certification program launches next month! Visit bookcoaches.com/podcast and sign up for their newsletter to stay in-the-know.Discover Sarina Bowen and her book marketing fun (and other neat goodies) on TikTok! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit amwriting.substack.com/subscribe

On this episode, we're speaking with Rob Wellman about going through the successful acquisition of Social5 by Pluribus Technologies. Founded in 2012, Social5 is profitable technology company that utilizes leading-edge software and content to enable small-to-medium-sized businesses ("SMB's") to effectively manage their social media footprint.    Tech M&A is a journey, and these are the stories behind those journeys. 

Pitching your offers is so last year. I'm super excited for you to tune in today's episode because you'll be hearing from my dear friend and neighbor, Sarah Bonham! Sarah Bonham is a mom of 3, Navy wife, Double Executive Sales Rep and Owner of W.I.N. (Women Inspired Networking) Today we're discussing the power of proximity, networking, not coming off spammy and the ability to lead by example on the offers/products you sell. Sarah shares her advice on how network marketers can climb the ranks and where to find potential business partners. We also talk about... The “Both" mentality Importance of connecting and listening Cross promotion and referrals are just as important as direct sales. Not just building pipelines of prospects but building the pipeline of proximity. Make sure to follow Sarah on Instagram! @sarahlbonham My podcast is officially top 20% for downloads on iTunes! I'm looking for guests for 2023! Are you a 6-7+ figure entrepreneur who wants to be featured? We're filling 2023 now. Please email us with your business and what you would like to talk about at info@cynthiastant.com Stay tuned for new episodes every Monday and Thursday! Connect with me on Instagram & Facebook Check out my website here!

Today I break down WHY it's important to become consistent with EVERYTHING you DO with your clients & deal with things head on.

Inside this episode, I have my ANOTHER guest!!! Welcome Sophia Luisa to the podcast! Sophia built up an INCREDIBLE 6 figure branding & design business where she helps you develop a bespoke identity through branding, print & IG to increase brand awareness & sales. She then pivoted into business coaching a few months back and her whole brand is about authenticity & bringing YOU into your business - she is just an incredible human with amazing energy - and someone who I've had the pleasure of meeting personally from the online space! We talked all things from attraction marketing and selling in a NON sleazy way, building an authentic brand, and the strategy behind her hitting 6 figures in 14 months. So excited to hear what you get from this episode and I hope it inspires you today. Screenshot this episode, share & tag me on Instagram if you loved this one! You can follow along with Sophia here! Branding Instagram: @sophialuisamarketing Coaching Instagram: @sophialuisacoaching And... If you loved all the STRATEGY shifts we shared inside this episode and you'd love to learn about attraction marketing... aka how I attract clients to ME without doing discovery calls, lead gen or chasing... I'm relaunching one of my SIGNATURE programmes VERYYYY soon… this is probably my FAVOURITE programme ever. Inside, you're going to… Say goodbye to sales feeling icky, difficult and sleazy and say HELLO to your new roadmap to sales feeling EASY... and attracting clients to YOU. No more chasing. >> Right now we're in PRE pre sale. IF YOU JUMP ON THIS WAITLIST, YOU GET… ✨ £222 OFF THE FINAL INVESTMENT ✨ EXCLUSIVE FIRST ACCESS TO ALL THE DEETS ✨ BONUS 30 MIN 1:1 CALL w/me.

In today's episode, we're going deep into how to actually make marketing + selling your offer ... easy. Easy for you, to market and sell. And easy for you clients, to get behind it + throw you their money. We cover: 1. How to position your offer in a way that compels clients to work with you 2. How to clarify the simple, specific result you help clients achieve (even if you think it's "intangible") 3. How to create value-driven content that sells with ease Mentioned: Get Free Business Coaching Right To Your Inbox Book a Complimentary Consult Call to Work Together

Want to figure out how to serve more people? It all comes down to inviting them in, not just telling them why. Yes - this goes against many practices, BUT it works. It flows. It is genuine. And this micro-episode is for anyone who wants to have a simple "Ah ha!" moment when it comes to communicating what you have created.  Follow Allee: rightupyourallee.com malibumedia.co Instagram: @rightupyourallee + @malibumedia.co

Episode 16: Marketing and selling board terms we use in business. They can be both helpful AND unhelpful. In today's episode we talk about what marketing and selling are in the simplest form as well as how you're always doing it. If you find yourself believing that you aren't hitting goals because you're "not good at writing copy" or "suck at selling" today's episode is for you.

In this episode, Richard talks to Kris Bradley, the CEO, and founder of Boom Fox Productions and Produce-Like-A-Boss.Kris Bradley is a songwriter/producer with credits including Sony BMG, Warner Chappell, Rolling Stone Magazine, Fox, Lincoln, and Miramax. She heads Boomfox Productions, producing for various sync projects, artists, and songwriters.She is also the founder of Produce Like a Boss, which is an online coaching program geared towards the songwriter/producer, rather than the engineer. Her ‘ non-techy' and simplified style of teaching is helping tons of artists learn how to produce their own music.

In this episode Josh and Jared talk all about marketing, production vs consignment sales and much more. So sit back and relax with Beefmaster Banter.

Marketing, Selling & Closing..... Eigentlich ist es doch das gleiche.... Oder? ---------- Marketing, Selling & Closing werden oft als dieselben Aktivitäten wahrgenommen. Vermutlich geht es Euch auch so. Jedoch sind das vollkommen unterschiedliche Aktivitäten, die letztendlich einen bedeuten Einfluss darauf haben online mehr Umsatz zu machen. In dieser Episode sprechen wir über die Unterschiede von Marketing, Selling & Closing, und wie Euch das dabei helfen kann online Umsätze zu steigern. Viel Spaß beim hören! -Euer Serhat . . P.S.: Falls ihr gerade in einer Situation seid, indem ihr das Gefühl habt nicht das meiste aus Euren online Aktivitäten rauszuholen, dann bucht jetzt ein Strategiegespräch. In diesem Strategiegespräch gehen wir auf Eure Situation ein und zeigen, welche Möglichkeiten es für Euch gibt online Umsätze innerhalb von 6 Monaten profitabel und kontinuierlich zu verdoppeln. Jetzt hier Gespräch buchen: hello.kulecdigital.com

Pantau Terus Video Success Before 30 6x Seminggu Jadwal Video Success Before 30 Selasa -Jumat : Business Mentoring Senin - Kamis : Motivation Rabu - Sabtu : Balancing Life Semoga Menginspirasi Salam Hebat Luar Biasa ---------------------------------------------------- Social Media : Facebook http://www.facebook.com/OfficialSB30 http://www.facebook.com/chandraputranegara Instagram http://instagram.com/successbefore30 http://instagram.com/chandraputranegara Linkedin www.linkedin.com/in/chandraputranegara Untuk Informasi Merchandise Kaos Pak Chandra ada di : http://successbefore30.com Dapatkan Tips Lainnya di Website : http://www.SuccessBefore30.co.id ---------------------------------------------------- For Business Inquiries : admin@successbefore30.com untuk Koloborasi hubungi : admin@successbefore30.com

Entrepreneur Relationship Marketing is not about something "tricky" but rather about cultivating mutually-beneficial relationships. It is about helping your audience, your customer, your clients to build their business and grow it profitably. In in video you get to find out how Entrepreneurs engage in Relationship Marketing to grow and stand out from the crowded landscape. It is not easy but. it works for the long-term. Relationship Marketing is the key to true long-term success. 00:00 Marketing & Selling 00:25 Marketing based on integrity 00:55 Slimy marketing guy 02:18 How to Start 02;42 What to look for 03:23 Where to focus 03:25 Bruce Turkel, All About Them 03:44 People with "I" Trouble 04:40 An ideal metaphor 06:03 Role of tech in relationships 06:40 How to connect To get more great tips about being an Liberty-Loving Entrepreneur and get the insights your competitors aren't getting subscribe now (don't wait for "later") : https://youtube.com/channel/UCbXsmmEY4aPH8le8Cp_RfoA?sub_confirmation=1 What is Agorapreneurs? We're a channel devoted to those with an entrepreneurial spirit who believe in freedom and liberty. If you like the idea of living a voluntary life, not initiating force or coercion, and living life peacefully, abundantly, and making a lot of money, this is the place for you! I look forward to hearing from you and getting your opinions and thoughts. Drop me a note at Terry@TerryBrock.com. Thank you for joining me today.

Sufficiency or insufficiency, which are you currently living in and operating from?I choose to call this sufficiency instead of abundance because of mindset issues. You can't go from a place of insufficiency and not enough straight into a place of abundance. We need to have incremental mindset shifts to get to this point. I'm going to be explaining insufficiency and how it shows up in our daily lives, as well as in our business. Then I'll cover sufficiency or being in a state of sufficiency and having enough so you come into this space with no expectations.If you are struggling to grow your business or just feel like your daily needs are not being met, this episode is for you. Come listen in and hear the tips I have to share that will help you move into a sufficient mindset. Be sure to follow the podcast and leave a review!In this episode, I'm sharing with you:Sufficiency vs insufficiency mindsetsAbundance vs sufficiencyWhat the word abundance meansIncremental belief shiftHow each of these mindsets affects usShine the light in our brainSimple shiftsDefinition of insufficient Insufficiency means inadequateInsufficiency feels grossFeeling like you have a need that hasn't been metNever enoughInsufficiency mindsetFeeling desperateNot a magnetizing energyNot seeing value in yourselfLowering the cost of your offerTransactional mindsetSufficiencySufficiency is an adequate amount payHaving ENOUGHKnowing your worthConfident & calmNo hustle energyAre you forcing a flow?No longer rely on complimentsAre your basic needs being met on a daily basis?What will happen when you're in a state of sufficiency?Serve without any expectationLighter energyIf you're stuck in this insufficiency, you need to come coach with meDo a massive brain dumpDon't shame yourselfCreate a small set of new beliefsPost-it notesShift from neediness to enoughnessDo the workInvest in yourselfYou can listen to this podcast on any platform or app you listen to podcasts, just search The Dream Builder Society!Click here to listen on Apple Podcasts Resources:The 4 Figure Foundation Info Packet: http://bit.ly/4FigureFoundation Work with me:Ready to have a simple & effective Facebook™ marketing plan that you can execute in just 20 minutes a day without feeling confused & overwhelmed? The Simple FB Marketing PlanBook a Clarity Call: https://workwithrachel.as.me/schedule.phpEmail: hello@rachelolstad.comInstagram: www.instagram.com/rachel_olstad Website: rachelolstad.com Hosted on Acast. See acast.com/privacy for more information.

Pak Bi sharing mengenai sejarah perkembangan ilmu marketing, selling dan branding.

Radical transparency, no justification   Maybe you can relate? but I would say that many of us Creatives still have a disconnect around embracing “Marketing” “Selling” and “Making Money” while still making our Art (with heart). Proudly making money and creating Art that lights you up are not mutually exclusive.   I'm exploring this topic more in the coming weeks, and I'm kicking off the conversation in today's podcast episode where I very clearly explain a shift in my business for the first and last time ;)   You can find all things Marisa and Creative Thursday creativethursday.com and on instagram and facebook @creativethursday

In this episode I sit down with Eric of PathFinder Marketing as we discuss selling before the SALE! Tune in! Follow me on Instagram!: http://www.instagram.com/contractorcoach DripJobs CRM For Contractors: http://dripjobs.com?afmc=1t Download the Facebook ads blueprint: http://Fbmleadmachine.com/blueprint Facebook Group for Painting Contractors: https://www.facebook.com/groups/173750747824373/?ref=share Free Paint Job Pricing Calculator: http://SellPaintJobs.com Painting Business Sales Academy: http://Sellpaintjobs.com/pbsa

part two! if you have decided you *do* want to make money *from* your art - this episode is for you!to make money from your art - people need to know its available and how to buy it. thats where marketing and selling comes in. but you might be completely turned off from marketing and selling because of bad buying experiences.i'm here to shift the conversation and get you on board with marketing and selling *so that* you can sell your art!listen in to hear:how to not be salesy or manipulativehow to market and sell in an authentic waymy definition of marketing and selling (a different way to think about it)why its important to not *need* the sale and what to do if you've been feeling that waywhy you don't need to worry about selling "too much"who to sell to and where to marketa personal story about selling my musicwhy sufficiency and confidence are key to sellinghow you're already marketing and sellingreminding you that you *deserve* to do the thing you want and love to dowhat's next?:schedule a call with me: right hereget weekly love notes: right herehang with me on instagram: right hereintro and outro music by young go hards: bandcamp heregrab my solo ep + merch, hot tub socks: bandcamp here --- Send in a voice message: https://anchor.fm/jillifred/message

Hannah invites Natasha to sit down and discuss the ins and outs of direct marketing of livestock. Join us to learn the important details behind marketing, selling, and purchasing local meat products, as the demand for locally raised meat increases. This episode is valuable for youth and adult livestock producers that are wanting to direct market their animal products, for those interested in purchasing local meats, and for the general public interested in the food chain. https://agr.wa.gov/departments/business-and-marketing-support/small-farm/the-green-book/regulations-for-specific-products https://www.fsis.usda.gov/sites/default/files/media_file/2021-02/Fed-Food-Inspect-Requirements.pdf https://www.uidaho.edu/-/media/UIdaho-Responsive/Files/Extension/4-H/Animal-Science-Lesson-Plans/recordkeeping-making-a-plan-l1-sharrison.pdf?la=en&hash=082089541E6FDB324EFF4232E231855EF8E48101 Selling Your Livestock Project When Fair is Cancelled (In process of publication) https://drive.google.com/file/d/1ow2F9-YvD3WOlcVRYAPzgmtDuXEKiYUw/view?usp=sharing TRANSCRIPT: https://bit.ly/32y9Hwa Please take a moment to fill out our survey: bit.ly/3ecoQds

Even if you consider your company Business to Consumer (B2C), it's important to understand Business to Business (B2B) strategies so you can sell higher quantities at a time to retail buyers, distributors and wholesalers.  And in this world where trade shows are non-existent, there are several strategies that can be used to connect directly with your B2B contacts.  Mike Mayer, the founder of Main Event Digital, has over 23 years experience in B2B marketing, and he shares the top strategies that he uses to help his B2B clients succeed.In today's episode of the Harvest Growth Podcast, we'll cover:•How to improve your B2B website to improve results,•What are the top marketing strategies to drive traffic to your B2B website, and•How to find business buyers on the top digital channels like Google, LinkedIn and Facebook.If you'd like to chat directly with Mike and get your B2B marketing questions answered, you can reach him at MainEventDigital.com, and if you want to work with Mike and his team to improve your results through done-for-you services, he has offered a $2,000 discount to anyone that mentions the Harvest Growth Podcast.If you have a product you are looking to launch or grow and you would like some help from a partner that has helped successfully launch hundreds of products that now total over $2 Billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.

The New Facebook TOS: What You Need to Know Now! (Ep 1200): Clever called it again. This was going to happen as many already knew. #Censorship is not good for any democracy no matter what your political affiliations. History tells us this. https://linktr.ee/tooclevermafia. Clever breaks down the TOS-Terms of Service for Facebook and breaks down how to protect yourself and your data. Clever shares his experience with Facebook and speaks out and reveals  how much Facebook is worth and how much money their investors make from Marketing (Selling) your DATA!  Thanks so much for listening. Follow The Too Clever Mafia Podcast” for Motivation, Inspiration, and the Power of Knowledge. @tooclevermafia www.tooclevermafia.com Our Goal: We want to inspire the world to reach their dreams by sharing powerful and inspiring life stories, and life lessons for people around the globe. We want to share powerful messages that will change your life. If you know someone who could use this podcast, share it with them! The Too Clever Mafia Podcast owns the rights to all originally created content and audio files. Any third-party audio files that may be used within are used for educational, demonstrative, and/or transformative purposes only. All fair use standards and practices are strictly adhered to. #Wow #beinspired #StayAlpha #tooclevermafia #facebook #twitter #freedomofspeech #censorship --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/tooclevermafia/message Support this podcast: https://anchor.fm/tooclevermafia/support

Joe Fier of Evergreen Profits talks about how you can boost your conversion rate. Episode 048: 5 Ways To Boost Your Conversion Rate by Joe Fier of Evergreen Profits on Digital Marketing & Selling Online Joe Fier & Matt Wolfe are the co-founders of Evergreen Profits and absolutely LOVE showing people how simple it really is to get seen online in competitive industries. They get pumped up to share their system of driving targeted traffic that turns into leads and sales to business owners who want to scale (but have failed in the past). They aren't an agency (they're pretty much the anti-agency). They started in business together 13 years ago and haven't stopped learning, testing, and scaling since. They also started their podcasting career in 2010 and it's been their passion ever since. Now they have a fast growing digital marketing podcast called Hustle and Flowchart. It gives listeners an opportunity to learn uncommon ways to live and work that allow for a happier and more profitable life. Today, Matt & Joe focus on growing their show, putting a ton of free value into the world, and investing and advising in digital businesses and podcasts. The original post can be found here: https://evergreenprofits.com/boost-conversion-rate/ Please Rate & Review the Show! Visit Me Online at OLDPodcast.com and in The O.L.D. Facebook Group and Join the Ol' Family to get your Free Gifts! For three months free with Gusto, to gusto.com/​osd​ --- Support this podcast: https://anchor.fm/optimal-startup-daily/support

Joe Fier of Evergreen Profits talks about how you can boost your conversion rate. Episode 048: 5 Ways To Boost Your Conversion Rate by Joe Fier of Evergreen Profits on Digital Marketing & Selling Online Joe Fier & Matt Wolfe are the co-founders of Evergreen Profits and absolutely LOVE showing people how simple it really is to get seen online in competitive industries. They get pumped up to share their system of driving targeted traffic that turns into leads and sales to business owners who want to scale (but have failed in the past). They aren't an agency (they're pretty much the anti-agency). They started in business together 13 years ago and haven't stopped learning, testing, and scaling since. They also started their podcasting career in 2010 and it's been their passion ever since. Now they have a fast growing digital marketing podcast called Hustle and Flowchart. It gives listeners an opportunity to learn uncommon ways to live and work that allow for a happier and more profitable life. Today, Matt & Joe focus on growing their show, putting a ton of free value into the world, and investing and advising in digital businesses and podcasts. The original post can be found here: https://evergreenprofits.com/boost-conversion-rate/ Please Rate & Review the Show! Visit Me Online at OLDPodcast.com and in The O.L.D. Facebook Group and Join the Ol' Family to get your Free Gifts! For three months free with Gusto, to gusto.com/​osd​ --- Support this podcast: https://anchor.fm/optimal-startup-daily/support

The New Facebook TOS: What You Need to Know Now! (Ep 1200): What You Need to Know Now! Clever breaks down the new TOS-Terms of Service for Facebook that is going into effect October 2020. He breaks down how to protect yourself and your data. Clever shares his experience with Facebook listening to him. Clever speaks out and reveals how much Facebook is worth and how much money their investors make from Marketing (Selling) your DATA! Thanks so much for listening. If you like the podcast, please Rate it 5 Stars on Apple Podcasts, or on whichever platform you are listen to us on! Much love and have a good day! Follow us “The Too Clever Mafia Podcast” for Motivation, Inspiration, and the Power of Knowledge. Instagram: @tooclevermafia Twitter: @tooclevermafia Facebook: @tooclevermafia YouTube: @tooclevermafia www.tooclevermafia.com Our Goal: We want to inspire the world to reach their dreams by sharing powerful and inspiring life stories, speeches, and life lessons for people around the globe. We want to share powerful messages that will change your life. If you know someone who could use this podcast, share it with them! The Too Clever Mafia Podcast owns the rights to all originally created content and audio files. Any third-party audio files that may be used within are used for educational, demonstrative, and/or transformative purposes only. All fair use standards and practices are strictly adhered to. #Wow #beinspired #StayAlpha #tooclevermafia --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/tooclevermafia/message Support this podcast: https://anchor.fm/tooclevermafia/support

Marketing merupakan satu dari empat pilar bisnis yang harus diperhatikan. Lantas, apa dan bagaimana pengaplikasian dari Marketing, Selling dan Branding? Simak cerita Pak Bi mengenai penerapan dari masing-masing aktivitas tersebut.

Kang Dewa, atau yang sering dijuluki Dewa Selling kali ini mengundang Pak Bi untuk berdiskusi mengenai apa dan bagaimana perbedaan Branding Marketing Selling. Selamat mendengarkan!

This week on Start Podcast, host Margaux Miller interviews Kailey Lefko & Josianne Barnabé, Co-Founders of Educalme Inc. – creators of a series of tools to help teachers bring mindfulness and social-emotional learning into their classrooms through a bilingual online program called Educalme Classroom. Educlame’s two female founders explain the benefits of mindfulness for youth and adults alike, and how finding it changed their own path. They describe the experience of selling to the education market, choosing to create a bilingual resource, and overcoming ‘shiny object syndrome’ in your marketing. If you are curious about exploring mindfulness for your children, yourself, or your classroom, then this episode is for you. For full show notes and resources directly from our guests, visit www.StartPodcast.ca, and Subscribe Now wherever you’re listening to never miss an episode.   In This Episode, You Will Learn: 0:30 to 4:26     The Story of Educalme Inc. 4:27 to 8:36     Mindfulness for Youth & Teachers 8:37 to 17:55   Marketing / Selling to Educators 17:56 to 20:58 Mental Health Support During Covid-19 20:59 to 23:09 SPEED ROUND 23:17 to 25:44 Shiny Object Syndrome; Learning from Failure 25:45 to 31:24 Using Mindfulness to Overcome Stress and Grow 28:18 to 29:47 Kailey Walks You Through an Easy Mindfulness Exercise for Stress 31:25 to 37:07 Pulling a Salary and Bringing an Idea to Life 37:08 to 39:11 Women’s Enterprise Centre and Other MB Supports 39:12 to 42:10 Business Awards – Are they worth applying for? 42:11 to 44:47 Being Business Women in the Prairies 44:48 to 48:21 The Future of Educalme and Their Recommended Resources   ---------               Follow Educalme – And Let Them Know What You Learned From This Episode: educalme.com Instagram @Educalme Facebook @Educalme Twitter @Educalme Pinterest @Educalme   Follow Start Podcast – And Share What You Learned From This Episode: startpodcast.ca Facebook: @StartPodcast Instagram: @StartPodcast LinkedIn: @StartPodcast Twitter: @MargauxAMiller YouTube: @MargauxMiller   Find Your Start - Episode Resources: Shiny Object Syndrome – com Article The Balanced Educator Podcast Five Finger Breathing – Poster Notion – all-in-one workspace Book: Permission to Feel by Marc Brackett Book: The Whole-Brain Child by Dan Siegel  

What works for EyeEm in terms of B2B marketing? Our CMO Philipp Werner is getting down to the nitty-gritty with Matthias and Fabian who run the enterprise-focused marketing activities at Berlin-based photography community and stock image marketplace EyeEm. Quite openly the guys share the tooling they use, what their team looks like and even give us a glimpse into their marketing efficiency metrics. If lead generation is a topic of interest to you – this is your episode!

Braden Pollock is an angel investor, tech-startup genius and the entrepreneur behind companies such as Sultra, The Grooming Network, ScienceFiction.com and more. But perhaps what he's best known for in the legal industry is Legal Brand Marketing, a lead generation source for law firms all over the country, providing immediate, high quality, vetted leads.Join us as Braden tells us how he went from selling domains for $7 to millions of dollars, why his leads are a great compliment to your SEO strategy and why you should consider email leakage when choosing a URL.What's In This Episode Who is Braden Pollock ? Where does Braden's entrepreneurial spirit come from? What is a premium domain? How Braden manages so many businesses simultaneously. Why Braden won't sell pineapple for less than seven figures? Why “staying out of the way” is the best thing for Braden's companies. What you need to consider when purchasing a domain.

Legal business development and marketing experts Deborah Farone and Stefanie Marrone talk with Chris and Kurt about the strategies and tactics they leverage to help law firms, individual attorneys and practitioners build thriving practices. From increasing revenues, to expanding networks, to improving the quality of client relationships, Deborah and Stefanie offer advice and experience on the simple things that can make a big difference in business development outcomes.  Please note: CLE and CPE credit are not offered for listening to this podcast, and the views and opinions expressed within represent those of the speakers and not necessarily those of PLI.

In this bonus episode, I share with you the #1 most important mindset hack I can teach you to create more sales, more ease and more momentum in your biz and CATAPULT your income. Get access to more livestreams like this https://www.facebook.com/groups/litupandloadedentrepreneur/  Learn more about Lacey alituplife.com Learn more about the show alituplife.com/podcast

Simak Perbedaan Marketing - Selling & Branding bersama Daeng Zain

Tune in every morning for conversational truth bombs, major learnings and adoptable advice designed for small business owners, entrepreneurs, solopreneurs, and knowledge junkies. To anyone who has questioned themselves in the past and are unsure about whether they have what it takes to grow their business, I want to put those fears to rest. You can do this! People who are excellent at business weren’t born with the skills to be excellent at business. They learned these skills at some point in time throughout their lives. Business success is not a question of ability. It is simply a matter of mastering certain specific skills that almost anyone can learn. Let's connect! Money Culture Podcast: https://anchor.fm/money-culture Masticating Books Podcast: https://anchor.fm/masticating-books Learn more about Mark: http://www.markfrentz.com/ Instagram: https://www.instagram.com/frentzmark/ Facebook: https://www.facebook.com/MarkNFrentz/ Mark’s Courses: https://markfrentz.com/products/ Rate, Review, Subscribe, and Share If you have questions about working with Mark or a burning podcast request email: inspiration@markfrentz.com

Knowing the difference is king!

Hamish and Scot discuss the tactics, considerations and pitfalls if you decide to take on the task of marketing your unique product on your own. We talk about finding existing marketing channels that you can take advantage of and why it’s vital to market ‘proof’. A marketing message is only as good as the product itself in the end. In the early days, you need to show people that your product is proven to work, function, and provide results. And to prove that what we’re talking about actually works, Scot talks about a client who used these approaches to be able to quit their job and hire five staff. If you think you can find a better podcast about commercialisation - prove it.

Do old-school sellers really need content and social selling? Mike Weinberg believes they do - and I completely agree. Listen in to this conversation with the author of New Sales Simplified Mike Weinberg.

Segment 1: Our Success Interview is with marketing expert and founder of Moxie Tonic Marketing, Natalie Gowen. Natalie believes that most businesses spend too much time and money on marketing, only to get lackluster results. It doesn’t have to be that way. Natalie talks with us about how you can create marketing that produces results.Segment 2: Our Business Builder Segment gives you some of the insider tips for selling from the stage, even when speaking at events that restrict sales.

Segment 1: Our Success Interview is with marketing expert and founder of Moxie Tonic Marketing, Natalie Gowen. Natalie believes that most businesses spend too much time and money on marketing, only to get lackluster results. It doesn’t have to be that way. Natalie talks with us about how you can create marketing that produces results.Segment 2: Our Business Builder Segment gives you some of the insider tips for selling from the stage, even when speaking at events that restrict sales.

Product marketing: Selling the benefits not the features – MAF184 Remember that age old sales advice that you should sell the sizzle and not the sausage? Some marketing still focuses on features which makes the message about the product and not about the customer. Let’s have a look at getting back to the sizzle. Welcome to episode 184 of the Marketing and Finance Podcast. I talk about Selling benefits rather than features Framing the benefit in the context of the customer problems you are solving Lessons from Fast Moving Consumer Goods (FMCG) Using the “problem agitate solution” marketing communications formula Keeping messages simple and free from bloat and jargon Links and Show Notes. Please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance and beyond You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Focusing On Activities Instead Of Actual Results   Outputs of Marketing/Selling: are essentially the avenues and activities you use to reach out to customers. Print advertising and retail stores are two traditional avenues for marketing your business. Content marketing outputs have exploded over the past decade, making blogs, social media, videos, surveys, and other online tools incredibly valuable. The trouble arises when businesses try to measure their effectiveness based strictly on these outputs. Unfortunately, the amount of time and effort involved does not guarantee any degree of marketing progress. You can have infinity outputs, but if they’re ineffective, they have absolutely no value. Outcomes of Marketing/Selling: are much more reliable area of focus. They are the result of the hard work you expend through your outputs. So let’s say you use your website to gather email addresses. Then you send out relevant newsletters to those who opted in. The outputs are your website and your newsletters. But what matters? The outcomes: How many sales were made as a result? How has the newsletter changed public perception of your company?   Show notes

I had never heard of Nick. I wasn't shopping for any kind of help, yet I landed on his site + booked him in like a day. Crazy, right? Nick McArthur is a Sales Coach + Awesomeness Expert. In real talk: he helps people realize how great they are + be brave enough to use the things that make them different as a selling FEATURE, instead of a weakness. Here's the highlight reel of our chat: I gush over his website copy and ask him HOW he hooked me so fast (and he really delivered on his response!) Selling pictures vs. selling you His marketing style - which appears little to none on the typical IG / FB channels and piqued my interest (he calls it: the Slow Burn) Super generalized gender roles in sales - such a cool perspective from Nick as a Trans Man that had me nodding 'that's so true!' (in my experience as a female) the whole time How Nick + his wife manage their family of 7's memories! Lastly, he shares his Iconic Photo submission with us ...so much goodness! Listen in & leave a review with what resonated! Full show notes: http://www.fearlessandframed.com/007

I was delighted to have Eduardo Kassner, the leader of the WW One Commercial Partner (OCP) Strategy and Innovation Team, join the podcast for a lively discussion. In this episode, we discuss the fundamentals of innovation for partners to transform and how he and his team address the key areas where partners need the most support, guidance, and enablement. Eduardo brings a rich set of business, technical and leadership experiences to this role. His deep background as a cloud business leader lends itself to a  deep discussion on the fundamentals for success. It’s a rich business and technical discussion and points to the work he and Microsoft are doing to enable the partner ecosystem to accelerate and push through the change. Eduardo brings a wealth of resources, highlighting links available to help partners innovate and transform. In this interview, we address four fundamental focus areas: The Skills Gap - helping partners understand and address the skills gap, including how to locate, identify, attract, hire, onboard and retain talent. Change is happening so fast, how do you stay current? Check out Eduardo's Blog Post on the topic HERE. Practice Development - how partners can develop the right practices to grow and optimize their businesses. We share a link HERE to the Practice Development Playbooks with more details. Marketing / Selling - how partners can build a reputation and differentiate themselves in the market, find the next area of opportunity, build on it, and co-sell with Microsoft. Read more HERE. Profitability - how partners can achieve and maintain profitable in this new digital age. Read more HERE. In addition, Eduardo and I discuss how his team is working to evolve Microsoft Competencies to make them more relevant, measurable and deliverable to joint customer satisfaction. Its a continuation of a discussion from Episode #33 with Toby Richards. In addition, we discuss his book “Enterprise Cloud Strategy” with former Microsoft CTO Barry Briggs, which explores the why what and how of an "enterprise-class" IT environment. Eduardo also shares his career journey and how it prepared him for this unique role. Listeners and readers will find the following links from Eduardo valuable: Ebook blog https://azure.microsoft.com/en-us/blog/enterprise-cloud-strategy-2nd-edition/ Ebook link https://azure.microsoft.com/en-us/resources/enterprise-cloud-strategy/ Webinar for the ebook https://info.microsoft.com/roadmap-to-build-your-enterprise-cloud.html My MPN blog with a lot of articles: https://partner.microsoft.com/en-us/news#/?author=Eduardo%20Kassner Build a Practice: https://partner.microsoft.com/en-us/business-opportunities/build-a-practice Practice development playbooks: https://partner.microsoft.com/en-US/campaigns/cloud-practice-playbooks You can listen to the podcast here or on iTunes, SoundCloud, Stitcher, Google Play, Player FM, other Android podcast players. As with each of my interview and articles, I appreciate your feedback. You can reach me on Linked In or on email at vincem@cloudwavepartners.net. You can also review this podcast by going to iTunes and searching “Ultimate Guide to Partnering” and clicking on the album art and hitting the ratings link. This helps others find the podcast. I hope you enjoy this episode! Vince Menzione

What is the difference between marketing and selling: Marketing and sales overlap slightly and depend on each other but they are distinctly different. #Marketing #Selling

Do you “HATE” selling? Now, that’s no way to think about your business. After all, what is a business if it isn’t selling? In Episode 42 we talked about the importance of a marketing funnel. This week I want to get into the nitty gritty of selling and the mindset shift you need to make […] The post 43. MARKETING, SELLING AND SEMANTICS appeared first on LIN ELEOFF.

In this episode, Steven Mario Cavallo discusses luxury retailing, upmarket brands and selling high end goods and services. What are luxury goods or services? (to answer this question , we need to look at the definition of some terms used in economics)   In economics, inferior goods are items that exhibit a negative elasticity of demand; that is, an increase in income will lead to a decrease in demand for that good, so consequently those buyers then shift to more desirable goods. Examples of inferior goods include: cabbage, cheap car brands like Hyundai, generic label FMCGs, some financial goods such as pawn-broker loans and many of the items found in discount stores or category killers. A luxury good is a good for which demand increases more than proportionally as income rises, and is a contrast to a "necessity good", for which demand increases proportionally less than income. Luxury goods are said to have high-income elasticity of demand: as people become wealthier, they will buy more and more of the luxury good. This also means, however, that should there be a decline in income its. demand will drop. If the elasticity of demand is greater than 1.0, it is a luxury good. Price elasticity of this nature represents a wonderful commercial advantage in good economic times…(story…e.g. of ladies fashion boutique on King William Road during 1991 Australian recession).   The prestige-value of some superior goods is so high that a price decline would lower demand; in which case they are referred to as Veblen goods. Examples of Veblem goods are ultra-luxury items such as Rolls Royce cars, iconic wines such as Penfold Grange Hermitage, handmade jewellery from Italy, exclusive perfumes from France and Rolex watches from Switzerland. The ultra high price of these items (which is known to all) is used by purchasers as a status symbol. These goods are at odds with the Law of Demand in that if their price were to be lowered then they would experience a decrease in demand. In any given market, regardless of the good or service, there exist buyers willing and able to spend significantly more than the average market price per purchase occasion. Therefore, almost all markets have a luxury segment. known industries include: automobiles (BMW, Mercedes, Ferrari, Maserati, Jaguar); yachts (SunReef), wines (Penfold Grange Hermitage, Chateau Margaux) bottled water (Perrier), coffee (Illy), foods (Tre Marie panettone), watches (Rolex, Breitling), clothes (Giorgio Armani, Gianni Versace, Zegna), jewellery (Bvlgari, Cartier), electronics (Apple) and high fidelity audio (Bang and Olufsen, Bose, Denon, VAF). While the number of units sold in the luxury segment is relatively small, the profitability per unit is very high. Providing the rest of the range provides economies of scale to cover fixed distribution costs, it makes sense for many businesses to develop a luxury offering to capture spend from the affluent buyer. In many cases however, if a mass manufacturer is perceived as unappealing, then it is better to launch the luxury product under a new brand: for example, when Toyota wanted to sell cars at the higher end of the automotive market, they badged their cars as Lexus, rather than Toyotas. There are three main macroeconomic drivers that fuel the growth of luxury brands: Globalisation International tourism Web-based, instant, borderless communications spreading brand awareness around the world The expansion of distribution systems around the world of luxury brands Integration of world views, product ideas and culture (socio-political standardisation) Growing middle class (and new millionaires) in the former third world Leads to conspicuous consumption (to show off wealth) Consolidation The merger and acquisition of many smaller companies into much larger ones. For instance, LVMH acquired Heng Long´s leather business in Singapore in October 2011 The players in the luxury market are merging and cooperating in order to gain greater control over raw materials supply, in order to produce exclusive goods and lower their total manufacturing costs. The ownership of brands across many categories Independent businesses closing and being replaced by franchises of famous brands Diversification Existing mainstream brands create a luxury entrant in a new market (e.g. Toyota creating the Lexus brand) Alliances with a complementary company (Mobil and BMW) Trademark and brand licensing (you don’t own the brand, just ‘loan’ it) e.g. Apple allows third-party manufacturers to create products that work with their hardware. The licensees win because they build a business, and the licensor of the luxury brand (Apple) forms an entire accessories industry around their core product, at no cost to them; and collect licensing fees in the process Some statistics on luxury brand retailing. Largest markets: Italy France Germany Switzerland S. K. Japan Spain Brazil China Russia Australia According to EuroMonitor International, the largest luxury brands in 2016 are: Giorgio Armani, Prada, Gucci, Tod’s, Dolce & Gabbana, LVMH, Moët, Hennessy, Louis Vuitton. The global market for luxury brands is expected to grow at an average world rate of 3.5% to reach almost USD 400 billion by 2020. Most of this growth will occur in developing countries (Asia, Africa) due to improved standards of living. The Chinese market for luxury goods is expected to be some 900 billion Euros in the next few years. This is enormous incentive for the large luxury brands from Europe and America to create distribution there. However, it is important that advertising in countries outside the brands’ home country is done carefully and with regard for the differences in culture.   Let us look at the business of luxury retailing through the lens of the marketing mix as we touch on a few of the most important aspects that pertain to management. Product Refers to the physical good or all the features of the service offering. What you can do: Product mix WIDTH: the breadth of different products that a firm sells to their customers focus solely and sell only one type of product to specialise in (Rolex only makes watches) offer numerous types of products for diverse markets (Versace makes clothes, hotels, jewellery) DEPTH: the number of varieties at each width (for example, a luxury watchmaker would have a depth of two if it sold two types of watches (round face and square face) and each were available in two colours. Product Line Stretching Often used to add a ‘high end’ product to an existing range (e.g. aged balsamic vinegar from Modena, priced well above normal) Quality Features (luxury items must surpass customer expectations: e.g. the Novotel overlooking Darling Harbour in Sydney lacks nothing (room, food, view, transport, etc.) but at the same time, must avoid gimmicky extras: e.g. cup holders in a Ferrari) Engineering & design (blueprint for how good it will be) e.g. (BMWs drive better than Fords for a reason!) Built production & conformity to design specs (how well it is manufactured) Materials (only the finest wool is used in a Zegna suit) Stringent quality control in manufacture/service delivery (zero tolerance of errors) Strive for impeccable customer satisfaction Try to extend the product lifecycle for timeless pieces (Steinway grand pianos) Maintain model heritage over time (e.g. Rolex still make Perpetual Oyster; Alfa Romeo still make Giulietta) Aim for ‘shock and awe’ that your offering can not be meaningfully compared to any other Augmented Product Warranties Packaging Software Delivery Training Certificates or documentation (e.g. Salvador Dali lithography from Peggy Guggenheim Museum in Venice came with a framed certificate of authenticity Induction or ceremony (e.g. service offerings come with tours etc.) Service entitlements (e.g. prestige car insurance policies come with a ‘replace with new’ feature) Loyalty privileges (club membership etc.) Service (talk about this a little later) Ambiance (talk about this a little later) Price Always set high to reflect the value of the brand and the reality of the cost structure of producing and retailing luxury goods. Remember the effect of lowering price on Veblen goods’ elasticity?   By its very nature, luxury retailing could only ever use a market skimming price strategy anyway. To not do so, is to no longer be a luxury brand. Discounts should never be used as they reduce the ‘reference price’ in the consumer market Place Distribution should remain limited and very tightly controlled. Luxury brands must resist the temptation to dramatically increase the number of physical stores they supply, as the increase in short term sales can seriously jeopardise the profitability of the brand long term. Be careful with the type of distribution channel – pick the most highly regarded channel in your category. For example, luxury cosmetics should only ever be sold through high-end chemists, beauty salons and premium department stores like David Jones. Choose socioeconomic locations carefully. Document your luxury brand’s high standards and train your distributors, then police their upholding those standards. Where necessary, eliminate distributors that do not uphold the brand’s standards. Wherever appropriate, require your distributors to stock only your product. (May not always be possible: e.g. a pen retailer could not feasibly stock only Mont Blanc pens; but a Mercedes Benz dealer would never be allowed to also stock BMWs; and Gucci franchisees only stock Gucci products).   Promotion Obviously, must convey luxury, exclusivity, prestige, a feeling of ‘being special’ across all parts of the promotional mix; both in terms of strategy and execution. Only use appropriate media vehicles: e.g. choose glossy national magazines as opposed to a neighbourhood newspaper. Always use the highest possible stock on printed materials (e.g. thick paper). Ensure the highest possible production values: e.g. videos must be professionally made in high definition/cinematic effect; website must be stunning; and graphic design must be world class. Anything less cheapens the brand. If you do any sales promotions in order to achieve short term sales boosts, these must NEVER result in a discount in the retail price. Use cobranding partnerships or service add ons instead to increase the perceived value. Websites must be function pristine, be responsive, of impeccable taste and integrated with the corporate brand   Physical Evidence It goes without saying that the quality of all physical evidence that is associated with luxury brands must be extremely high and must convey all the prestige and the unique character of the brand. If you are selling a luxury service such as such as an opera performance or executive coaching, then you must work extra hard at developing exquisite physical evidence to provide the cues your customers need in order to make an assessment of the quality of your brand, in particular if you sell a high credence service they can’t easily assess the quality of, such as chemical engineering, medical advice, marketing consulting, computer networks maintenance etc. But for all luxury businesses, even those selling physical goods; physical evidence provides material proof that reduces purchase apprehension and the confidence that the luxury item indeed offers the value it promises. Keep in mind that interactions with other customers will have a large impact on buyers of your luxury brand. (protect clients from non-clients) Physical environment in which brand is bought or consumed Ambience (luxury health spa versus a grotty gym) Spatial layout (plus impact on service consumption) e.g. Apple stores Corporate branding (signs, symbols, artefacts) Ermenegildo Zegna store have identical Building itself & design & elevation & view Interiors Packaging (last chance pitch & differentiator) i.e. could do entire episode on packaging! Paperwork (invoices, tickets, programmes) Furnishings Signage (high quality, professionally installed, perfect finish, integrated with brand) Uniforms, dress code Business cards The two biggest determinants of your organisations ability to deliver high levels of customer service quality (which is critical to luxury brands) are two marketing mix variables of People and Processes. In fact, the most widely used measure of customer service that is used in management practise is in the SERVQUAL model, which tracks: reliability, responsiveness, competence, access, courtesy, communication, credibility, security, understanding the customer and tangibles. Of all of these, only the last relates directly to the physical product. All the others are functions of the People and the Process variables as they impact the strongest on customer satisfaction.   People Begin with a proper understanding of whom the customer expects to deal with when interacting with a representative of your brand. The brand promise comes to life in the people that represent it. Buyers buy from people that they like and they can relate to, so the attitude, skills and appearance of all staff needs to be first class – even those that you don’t control (e.g. couriers etc.). The best product, engineering, promotion (ads, pr), physical environment etc. can be ruined in a moment when the attitude or the competence or even the personality of the person selling it is not up to speed. This applies to all commerce, but especially so in luxury retail. How you want your people to be, must first be modelled by leadership Develop clear expectations Create appropriate SOPs, training programmes, help manuals, supervisory systems (for belonging & recognition), rewards etc. Recruitment Policies that preclude amateur intake of staff (forced professional recruiters) Job descriptions that filter applicants Training and development Frontline management Learning organisation (allow for sales staff feedback loops > product development) Rewards and incentives Monitoring performance is very important (particularly in luxury services e.g. the output of a poorly performing car worker can be kept from customers by way of quality control inspections, but a bad facial delivered by rude beautician for which the client paid big dollars for, cannot. Your employees must be the most passionate disciples of your brand with full belief and enthusiasm Process Processes include direct activities and indirect activities. Direct activities add value at the customer interface as the consumer experiences the service. Many processes are supported by indirect activities, often known as back office activities, which support the service before, during and after it has been consumed. Your operations management is fused into the experience your customers will have of your luxury brand, in particular in service settings where the client becomes a co-producer in that service delivery (e.g. a singing teacher can’t deliver good customer satisfaction unless the buyer (the student) also puts in effort in ‘producing’ the service outcome of learning).  By periodically redesigning your retail workflow and operations processes, you can get closer and better at surpassing your client’s expectations. In retailing of luxury products, having the correct processes are fundamental in delivering incredible customer satisfaction (beyond just the quality of the good). Beginning with purchasing , maintaining inventory levels, warehousing, internal shipping, scheduled cleaning of stores, accurate stock taking, electronic payment options, waiting periods, filling out forms, accounting software that displays correct price for region, effective reorder point triggering to prevent outages, how you handle queuing. We are joined by Davide Bonanni in the Presidential Lounge. He is a luxury brand consultant from Italy. 

Your cohosts address questions from the XYPN community on whether spamming potential clients is a reasonable marketing technique, why selling insurance doesn't vibe with the fee-only structure, when and why advisors should register an RIA, and more. You can find show notes and more information by clicking here: http://www.xyplanningnetwork.com/63

Donna Novitsky tells how she started and grew Yiftee a company that enables consumers to send inexpensive gifts. She talks about how she got idea, overcame challenges and now has a successful enterprise. Dr. Karen and Gregory Francois, President and CEO of Armorteria have founded a company based on fulfilling a desire to protect children and adults against illness.  They'll tell you how they identified the need and created a successful product. Lea Grean from PGI talks about balancing work/life needs as people are beginning to plan their summer vacations or in some instances, a “work-cation.” Technology has given Americans more flexibility with work-life balance and most do end up working (or at least checking in) while on vacation.

Soft selling as opposed to the conventional idea of what selling is. That word makes some people's toes curl! Most coaches and practitioners fit into that bracket. Lets talk about how we can feel comfortable marketing our services with a successful result and a spring in our step! We will talk about tools and techniques to sell or market through our heart - connection. Please let me know what you think of the show by rating it!