The Move

In this episode of 'The Move,' host Larry Williams engages in a compelling conversation with Lindsey Meyers from Avera Health. They discuss the critical issue of suicide prevention and the rapid decision-making that can lead to suicide. Lindsey delves into Avera's proactive strategies, including their impactful 'Ask the Question' campaign, which encourages the public to directly ask their loved ones about suicidal thoughts. She shares her extensive experience in communications and behavioral health marketing, highlighting the collaborative efforts within Avera to tackle mental health challenges. The episode emphasizes the importance of storytelling, social media, and community partnerships in breaking the stigma around mental health and improving access to services. Lindsey also touches on the future of mental health marketing, including the role of artificial intelligence and workforce development in rural areas. A must-listen for those interested in the intersection of healthcare, marketing, and mental health advocacy.   00:00 Introduction to Suicide Prevention 01:17 The Role of Healthcare Systems in Mental Health 01:34 Meet Lindsey Meyers from Avera Health 02:52 Lindsey's Journey in Behavioral Health Marketing 05:34 Avera's Proactive Approach to Mental Health 09:59 Impact of COVID-19 on Mental Health Services 12:19 Ask the Question Campaign 17:53 Communication Challenges in Mental Health 25:27 Storytelling and Social Media in Healthcare 31:19 Future Trends in Mental Health Marketing 33:18 Avera Health's Future Goals 35:23 Conclusion and Contact Information Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Larry Williams speaks with Joy Sutton, VP of Brand and Communications at American Addiction Centers. Joy shares her insightful perspective on networking, emphasizing the importance of forming genuine relationships, embracing life changes, and listening thoughtfully. She recounts her career journey from TV reporting to healthcare marketing, and offers actionable advice on how to build impactful connections. Key takeaways include focusing on relationships over transactions, staying open to new opportunities, and remembering personal details to establish trust. Joy also discusses her dynamic roles in the Black and Missing Foundation and her podcasting endeavors, highlighting the profound influence of authentic networking on career growth and personal fulfillment. 00:00 Introduction and Personal Insights 01:27 The Power of Networking 03:21 Meet Joy Sutton 04:43 Joy's Career Journey 08:00 Embracing Change and Overcoming Fear 12:01 Building Authentic Relationships 18:00 Listening and Seizing Opportunities 26:02 Building Genuine Relationships 26:49 The Power of Positive Interactions 28:25 Staying Connected Authentically 32:13 Networking Within Your Organization 33:34 Avoiding Common Networking Mistakes 39:42 Embracing Change and Opportunities 40:37 Reflecting on Past Advice 45:11 Joy Sutton's Current Projects 47:11 Key Takeaways and Final Thoughts Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of 'The Move,' host Larry Williams interviews Kristen Cover, the Associate Vice President of Business Development and Marketing at Dell Children's Health Plan. Kristen shares her unique perspective on the importance of aligning marketing promises with operational realities, shaped by her professional journey and personal experiences as a parent of a medically complex child. She emphasizes operational intelligence, which involves deeply understanding the patient's journey and collaborating across departments. Kristen reveals how mapping customer journeys and immersing marketers in operational activities, such as call centers, can ensure that marketing campaigns truly reflect the patient experience. The episode also highlights the importance of open communication and collaboration with operational teams and adapting marketing strategies based on real patient feedback. 00:00 Introduction to Aligning Marketing with Patient Journeys 01:00 Meet Kristen Cover: Navigating Healthcare Marketing 02:32 Understanding Operational Intelligence 04:26 Kristen's Personal and Professional Journey 08:26 The Importance of Call Centers in Healthcare Marketing 11:58 Collaborating Across Departments 23:33 Leveraging Data and AI in Healthcare 25:53 Final Thoughts and Advice Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we are joined by Alan Shoebridge, Associate Vice President and Chief Communication Officer at Providence. Alan shares his expertise on healthcare marketing, discussing how to effectively target different generations. The conversation covers the importance of tailoring content to generational needs and life stages, the necessity of seamless digital experiences, and leveraging social proof through reviews and testimonials. Alan also touches on the impact of AI in healthcare and offers career advice on embracing opportunities. 00:00 Introduction and Special Guest Introduction 03:50 Alan Shoebridge's Career Journey 06:34 Importance of Generational Marketing in Healthcare 07:38 Targeting Gen X and Millennials 09:31 Maintaining a Cohesive Brand Across Generations 13:42 Adapting to Technological Changes in Communication 18:58 Leveraging AI in Healthcare 22:52 The Role of Social Media in Healthcare Marketing 33:13 Final Advice and Closing Remarks Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Larry Williams dives deep into the crucial intersection of people, culture, and marketing with Nebraska Medicine's Katie Beach, VP of People Operations, and Franklin Lococo, VP of Marketing and Communications. They discuss the importance of internal branding in healthcare, how cross-functional teamwork transformed their organization's culture, and the strategies behind improving employee retention and recruitment. Katie and Franklin share how intentional collaborative efforts led to the successful internal brand 'Together Extraordinary,' emphasizing the alignment between HR and marketing. They highlight the impact of listening to employee feedback, executing comprehensive onboarding processes, and maintaining continuous data measurement to achieve both short-term and long-term growth objectives.

Leading Through Crisis: Amy Comeau's Journey in Healthcare Marketing In this episode of 'The Move', we welcome Amy Comeau, Vice President of Marketing at Emory Healthcare and author of 'Every Storm Runs Out of Rain'. Amy discusses her unique transition from opera to healthcare marketing, facing challenges like the Ebola scare and the COVID-19 pandemic. Key themes include the evolution from traditional to data-driven marketing, fostering a resilient team, leadership and empathy in crisis, and managing mental health. Learn about Amy's leadership strategies, the impact of the pandemic, and the importance of human connection and self-care. The episode also highlights her journey of writing her book inspired by her experiences during the pandemic. 00:00 The Unexpected Call: Handling the Ebola Crisis 01:14 Introducing Amy Comeau: A Journey Through Healthcare Marketing 04:06 From Opera to Healthcare: Amy's Career Transition 05:16 Navigating Challenges: From 9/11 to Emory Healthcare 13:53 Building a Data-Driven Marketing Team 25:59 The Onset of COVID-19: Early Days and Initial Reactions 36:31 Leadership Reflections During Crisis 36:59 Addressing Social Unrest and Team Diversity 40:07 Empathy in Leadership 42:49 Navigating Pandemic Challenges as a Parent 46:46 Healthcare Marketing Evolution 53:53 Personal Struggles and Mental Health 01:04:39 Hybrid Work and Future of Marketing 01:07:45 Final Thoughts and Takeaways

In this episode of The Move, Larry Williams interviews Dan Lavelle, Chief Product Officer at Unlock Health. Dan shares his deeply personal motivation for working in healthcare, stemming from his mother's battle with brain cancer. The discussion covers the integration of technology in healthcare marketing, emphasizing patient engagement, data interoperability, and the delicate balance between advanced technology and simplicity. Dan explores the importance of transparency in using AI and machine learning, and how leveraging existing technology investments can streamline patient care. Key insights include the necessity of prioritizing impactful strategies, the value of listening to patients, and the potential of AI to transform patient engagement. Dan concludes by advising healthcare marketers to focus on efforts that yield the highest returns while being bold and innovative. 00:00 Cherishing Everyday Miracles 01:25 Introduction to Healthcare Marketing 01:41 Meet Dan Lavelle: A Personal and Professional Journey 02:15 Key Topics in Healthcare Marketing 02:38 Dan's Personal Story and Professional Drive 02:58 Challenges in the U.S. Healthcare System 03:32 In-Depth Conversation with Dan Lavelle 03:49 The Role of Technology in Healthcare 05:03 Dan's Career Path and Personal Motivation 11:15 Future Trends in Healthcare Technology 15:45 Balancing Technology and Simplicity 22:06 Patient Engagement and AI 28:21 Transparency and Trust in AI 30:12 Final Thoughts and Advice 37:38 Conclusion and Key Takeaways

In this episode, Larry hosts Colin Hung, a seasoned expert in healthcare marketing and frequent conference attendee, to discuss the importance of healthcare conferences and how to maximize their value. The conversation covers Colin's recent blog post on top conferences for fall 2024, the evolution of conference dynamics post-COVID, and practical advice for providers and vendors on how to select and leverage conference experiences effectively. Colin shares insights on connecting with people, organizing successful events, and measuring ROI, making it a must-listen for anyone involved in the healthcare industry. 00:00 Introduction and Welcome 02:18 Discussing the Nine Must-Attend Conferences for Fall 2024 04:40 Advice for Providers on Choosing Conferences 07:05 The Evolution of Conferences Post-COVID 11:08 Strategies for Vendors to Stand Out at Conferences 17:45 Maximizing Conference Value for Attendees and Vendors 18:47 Maximizing Conference Meetings 19:44 The Value of Evening Events 21:47 Creating Memorable Experiences 24:23 Measuring Conference Success 29:08 Networking Tips for Introverts 31:14 Emerging Trends in Conferences 33:52 Conclusion and Contact Information

In this episode of 'The Move,' host Larry Williams interviews Michael Castanon, founder and CEO of CarePredictor, Mindfully, and Ultra Behavioral Health. They discuss the critical role of culture and empathy in healthcare leadership. Michael emphasizes the importance of empathy in leadership, highlighting how it can transform patient care and employee satisfaction. The conversation covers the development of a strong organizational culture, the measurability of empathy, and the importance of caring connections in healthcare. Michael advocates for a nurturing approach that extends across all levels in an organization, affecting both internal teams and the external patient experience. Tools like the Care Predictor Index are introduced to objectively evaluate empathy levels within care teams, leading to enhanced outcomes, satisfaction, and organizational growth. 00:00 Introduction to Leadership Impact 00:51 The Importance of Culture in Healthcare 01:05 Meet Michael Castanon 01:29 The Role of Empathy in Leadership 05:20 Michael's Personal Journey 10:15 Creating a Positive Work Environment 14:44 Quantifying Empathy and Care 20:54 The Importance of Human Connection 33:11 Final Thoughts and Takeaways 34:37 Conclusion and Contact Information

In this episode, Larry Williams discusses the intersection of AI and behavioral health marketing with Glenn Hadley, Senior Director of Growth at Unlock Health. They explore the transformative impact of AI on the healthcare marketing landscape, emphasizing the importance of trust and consistency across digital channels. Glenn shares insights on using AI for data aggregation and creating patient personas, enhancing both clinical and marketing effectiveness. The conversation underscores the need to humanize AI-generated content and ensure data security in clinical applications. Key takeaways include maintaining a cohesive brand message, leveraging AI for efficiency with human oversight, and prioritizing data security.

In this episode, Larry Williams speaks with Jim Larmon, the Chief Creative Officer at Unlock Health, about the transformative power of storytelling in healthcare marketing. Jim's extensive 30-year background in crafting memorable campaigns across various industries, including beer and credit cards, provides a unique perspective on pushing creative boundaries in the traditionally conservative healthcare sector. Topics discussed include the importance of emotional connections in advertising, the need for authentic and human-centered narratives, and the challenges and benefits of taking creative risks. Jim shares his journey from working with fun brands to focusing on healthcare, emphasizing that a brand's story can resonate deeply with its audience regardless of the industry. He provides practical advice on overcoming resistance to creative risks and the significance of simplicity and authenticity in messaging, even on limited budgets.

In this insightful episode of 'The Move,' host Larry Williams welcomes Luke Bemis, VP of Strategy at Unlock Health, to explore the core of marketing strategies—starting with the brand itself. Luke discusses the importance of humanizing brands to connect on a human level, understanding market trends, and aligning brand strategy with business objectives. He offers valuable advice on evaluating the need for a rebrand, engaging internal and external stakeholders, and implementing continuous brand audits. Whether you're considering a full rebrand or just seeking to evolve your existing brand, this episode provides practical guidance for navigating the complexities of healthcare branding. For more on this topic, check out Luke's article: 3 Questions to Ask Yourself Before Rebranding Your Healthcare Organization https://www.unlockhealthnow.com/resources/blogs/3-questions-to-ask-yourself-before-rebranding-your-healthcare-organization/

In this episode of 'The Move' podcast, host Larry Williams speaks with Steve Turney, owner and executive director of the Mental Health Marketing Conference, about finding balance in professional and personal lives. They discuss effective marketing strategies, the importance of partnering with specialized agencies to prevent burnout, and the need to balance control and delegation. They also explore the interconnectedness of mental and physical health and the pivotal role of healthcare providers in addressing mental health issues. The conversation highlights the upcoming Mental Health Marketing Conference and offers practical advice on maintaining mental well-being in fast-paced work environments.

In this episode of The Move, host Larry Williams chats with Greg Gossett, Vice President of Client Success at Unlock Health, about the importance and impact of Health Risk Assessments (HRAs). Greg shares a personal story about how an HRA saved his father's life by identifying significant heart disease risk factors, which led to early intervention. They discuss how HRAs serve as personalized roadmaps that empower individuals to take control of their health by identifying risks and providing actionable recommendations. Additionally, they explore how HRAs can be effectively integrated into marketing strategies to generate high-quality leads and the importance of following up with participants to ensure seamless healthcare journeys. Greg also emphasizes best practices for data security and privacy, as well as emerging trends in the HRA space, including the role of AI and patient empowerment.

In this episode of The Move, Larry Williams from Unlock Health welcomes Matt Russell, General Manager of Performance Marketing at Unlock Health, to discuss the intricacies of performance marketing in the healthcare industry. The conversation covers the evolution of performance marketing, its unique challenges in the healthcare sector, and the importance of aligning marketing efforts with financial outcomes. Matt shares insights from his extensive experience, including his tenure at Google, emphasizing: the value of high-quality content real-time optimization patient engagement They also discuss strategies for dealing with regulatory constraints, staying updated with industry trends, and the future impact of search generative experiences. The episode concludes with practical advice for marketers looking to thrive in this evolving landscape.

Join Larry Williams of Unlock Health as he sits down with Jason Falls, executive producer at the Podcast Network, to explore the multifaceted world of podcasting. They discuss the inherent challenges of achieving organic growth, the impact of the COVID-19 pandemic on podcast popularity, and the best practices for creating audience-centric content. Gain valuable advice on effective podcast setup, including equipment and software recommendations, and learn strategies to build a loyal listener base. The episode also delves into innovative trends such as diversified podcast formats and high production value series, along with creative monetization techniques beyond traditional advertising. Jason Falls shares his expertise on: The importance of maintaining consistency Engaging content Forming strategic partnerships Show Notes: Marketing podcasts.net - https://marketingpodcasts.net/ Fallspartners.com - https://fallspartners.com/ Linkedin – Jason - https://www.linkedin.com/in/jasonfalls/ Jason falls.com - https://jasonfalls.com/ 

In this episode of 'Unlock Health,' Larry Williams speaks with Summer Menegakis, Vice President of Marketing and Communications at CCL Hospitality Group, on the importance of experiential marketing. The discussion covers aligning brand value propositions, creating immersive events, the power of storytelling, the integration of social media, and the use of innovative technologies like virtual reality and augmented reality in marketing strategies. Summer also shares advice on guerrilla marketing for those with limited budgets and the significance of being a disruptor in the marketing field. Key takeaways include: The importance of storytelling Emotional connection Collaboration between marketing and sales teams

In this episode, Larry Williams from Unlock Health interviews Mike King, a seasoned video production expert specializing in healthcare marketing. They discuss the evolving significance of video content in healthcare, particularly the rise of short-form videos for recruitment, training, and engagement. Insights include how to create a sustainable video strategy, the importance of having a clear goal for video production, and leveraging new technologies like AI for efficient content management. Mike shares lessons from his extensive career, emphasizing the need for creative planning and nimble, respectful production practices in healthcare environments.

In this episode of 'The Move' with Larry Williams from Unlock Health, Larry is joined by Jimmy Lyons from Further, a patient engagement platform leveraging AI, to discuss the impact of AI on marketing, particularly in healthcare. They dive into various subfields of AI, the importance of integrating AI into CRM platforms, and how AI can make marketing efforts more human-centric by automating mundane tasks, thus freeing professionals to focus on empathy and connection. Jimmy shares real-world examples and insights about the current and future state of AI technologies in senior living and behavioral health, emphasizing the potential for AI to foster better human experiences and trust.

In this episode, Larry interviews Matt Reiner, a LinkedIn expert known for his genuine and engaging presence on the platform. They discuss the importance of authenticity, consistency, and providing value in your LinkedIn posts. Matt shares his journey of building his personal brand, the role of self-deprecating humor, and how he connects with people on a human level. He also offers practical advice for those looking to grow their LinkedIn presence, such as not pitching directly understanding what to post about engaging with others authentically Whether you're new to LinkedIn or looking to enhance your strategy, this conversation is packed with actionable insights.

In this episode of 'The Move,' host Larry Williams engages in an insightful conversation with Christy Van Der Westhuizen from Legend Senior Living. They discuss the evolving landscape of sales and marketing in the senior living industry, emphasizing the importance of being a thought leader, the power of authentic connection, and continuous learning. Christy shares her journey, her strategies for effective networking and presenting, and the significance of being a guide rather than a hero in both personal and professional contexts. Key takeaways include: The necessity of focusing on quality interactions The value of ongoing education The importance of being authentically oneself to achieve true impact and influence

In this engaging conversation between Larry Williams from Unlock Health and Julie Plummer of Onsite Women's Health, the discussion navigates Julie's transition from B2C to B2B healthcare marketing, emphasizing the power of data-driven and value-based marketing strategies. Highlighting storytelling's impact and the significance of internal communication, Julie shares her experiences at HCA Healthcare, including brand refresh initiatives, and outlines the innovative approaches she's executing at Onsite Women's Health to enhance mammography services. Insights on leveraging personalization, digital technology, and aligning marketing with business development for crafting compelling narratives that resonate both within and beyond organizations are also delved into. Julie encourages marketing professionals to embrace risks for growth and highlights the profound impact healthcare marketing can have on improving patient outcomes. Show Links: https://www.linkedin.com/in/jplummer10/ https://onsitewomenshealth.com/

This episode features a conversation between Larry Williams from Unlock Health and Steve Turney, the owner and executive director of the Mental Health Marketing Conference. They discuss Steve's journey to his role, the impact and strategy behind organizing the conference, and the importance of community building within and beyond the conference's scope. Steve shares his experiences and lessons learned from pivoting during challenges such as COVID-19, emphasizing the value of content, early planning, and creating meaningful connections among attendees and sponsors. The conversation highlights the conference's unique approach to blending mental health and marketing topics, offering insights for both organizers and participants on making the most of conference opportunities and the importance of contributing to a supportive community. Show Links: https://www.linkedin.com/in/steveturney/ https://mhmarketing.org/ https://podcasts.apple.com/us/podcast/the-boost/id1697986313

Larry Williams introduces Dave Grauel as they unveil a new podcast, 'The Move in Healthcare Growth,' aimed at healthcare marketers. The series, which took a year to develop, focuses on community support and sharing successful strategies. Larry and Dave share their excitement about the podcast and its purpose. They highlight the main interview with Brandon Edwards, CEO of Unlock Health, who discusses his background, vision for integrating marketing, technology, and managed care, and the importance of culture in achieving business goals. The discussion elaborates on overcoming industry challenges, emerging trends in healthcare marketing, and fostering an inclusive workplace.

In this episode, Larry Williams from Unlock Health hosts a deep dive with Kevin Thilborger, Chief Managed Care Officer, discussing the profound impact of data-driven strategies for managed care in healthcare. They explore how aligning marketing and revenue strategies ensures organizations get paid accurately for their services, thus improving ROI. Kevin explains the importance of negotiating care contracts, evaluating payer partnerships, and strategically targeting growth areas. This conversation uncovers how these practices enhance not only the financial stability of healthcare providers but also their capacity to serve communities effectively. Show Links: https://www.linkedin.com/in/kevin-thilborger-3b68a/ https://www.unlockhealthnow.com/solutions/managed-care/ https://hospitalogy.com/articles/2024-03-15/3-pain-points-and-opportunities-finance-strategy-leaders-are-facing-in-2024/?hashed_user=2e2fee19ce85040e6de39b6180bc27fc&utm_source=Sailthru&utm_medium=email&utm_campaign=Hospitalogy%20-%203/19/24&utm_term=Hospitalogy

A conversation with John Lynn, formerly of HITMC, now Swaay Health, discussing the influence and importance of community within the healthcare marketing space. John shares the origin story of Swaay Health, emphasizing the value of connection, collaboration, and community in healthcare IT marketing. The discussion highlights how Swaay Health has provided a platform for sharing challenges, trends, technologies, and successes within healthcare marketing, fostering professional growth and innovation. Key Takeaways include: the significance of giving without expectation the need for authenticity and vulnerability in professional spaces the impact of technology advancements like AI in healthcare The conversation also touches on the strategic importance of staying informed on industry trends and the evolving landscape of healthcare marketing, suggesting a future filled with opportunities for better patient experiences and more effective provider outreach. Show Links: https://www.linkedin.com/in/johndlynn/ https://www.healthcareittoday.com/ https://swaay.health/ https://www.youtube.com/channel/UCiUtW21JL34-3G9s362XXFg https://www.linkedin.com/company/swaayhealth/ https://podcasts.apple.com/us/podcast/healthcare-it-today/id1449044715?ls=1&mt=2