Podcasts about healthcare crisis

0:00 Shocking Video 9:19 Evil Forces 13:10 Health Care Crisis 23:20 CDC Death Camps 29:17 Food Prices 39:39 Other News For more updates, visit: http://www.brighteon.com/channel/hrreport NaturalNews videos would not be possible without you, as always we remain passionately dedicated to our mission of educating people all over the world on the subject of natural healing remedies and personal liberty (food freedom, medical freedom, the freedom of speech, etc.). Together, we're helping create a better world, with more honest food labeling, reduced chemical contamination, the avoidance of toxic heavy metals and vastly increased scientific transparency. ▶️ Every dollar you spend at the Health Ranger Store goes toward helping us achieve important science and content goals for humanity: https://www.healthrangerstore.com/ ▶️ Sign Up For Our Newsletter: https://www.naturalnews.com/Readerregistration.html ▶️ Brighteon: https://www.brighteon.com/channels/hrreport ▶️ Download our app: https://www.naturalnews.com/App ▶️ Join Our Social Network: https://brighteon.social/@HealthRanger ▶️ Check In Stock Products at: https://PrepWithMike.com

Welcome to after the summer break!LJ, Katia, Barney, and Jon kick off a new series and get their teeth stuck into the link between climate change and health.In this introduction episode we bring you up to speed with what climate change what climate change actually is and why its a health problem.Topics discussed:What is climate changeWhy is climate change a health crisis?What is the role of healthcare professionals?What is the role of the health service (in particular the NHS)?Listen up for our climate challenge and try and join us on a plastic-free month. Share your experience with us @Journalspotting and journalspotting@gmail.com.Key links:Lancet Countdown on health and climate changeCostello & Montgomery paper on the role of healthcare professionalsThe sustainable physician & Sustainability in quality improvement by Frances MortimerGreener NHS: Delivering a Net Zero Health ServiceViews of health care professionals on climate change and health: a multinational survey study

https://youtu.be/Yv3bKr_Rgiw ... our very real medical crisis has been the product of massive government intervention, state and federal, throughout the century; in particular, an artificial boosting of demand coupled with an artificial restriction of supply. The result has been accelerating high prices and deterioration of patient care. And next, socialized medicine could easily bring us to the vaunted medical status of the Soviet Union: everyone has the right to free medical care, but there is, in effect, no medicine and no care. Murray N. Rothbard Making Economic Sense, p. 77 Roderick T. Long is a Professor of Philosophy at Auburn University and the President of the Molinari Institute and Molinari Society. Article mentioned - http://www.freenation.org/a/f12l3.html Find Roderick T. Long here: praxeology.net aaeblog.net LBRY / Odysee: https://odysee.com/@KeithKnightDontTreadOnAnyone:b/How-Government-Solved-the-Health-Care-Crisis:4 BitChute: https://www.bitchute.com/video/XriH95t8fHSG/ Spotify: https://open.spotify.com/episode/0BbsWPO2H92jYMfnnMH1DJ Flote: https://flote.app/post/75f83468-2171-4afa-9b2c-d1f78496bf22 Archive: https://archive.org/details/how-government-solved-the-health-care-crisis Minds: https://www.minds.com/newsfeed/1273317456676392961?referrer=KeithKnightDontTreadOnAnyone

Roderick T. Long is a Professor of Philosophy at Auburn University and the President of the Molinari Institute and Molinari Society. Article mentioned - http://www.freenation.org/a/f12l3.html Find Roderick T. Long here: praxeology.net aaeblog.net ----------------------------------------------------- If you find value in the content, please consider donating to my PayPal KeithKnight590@gmail.com LBRY: https://lbry.tv/@KeithKnightDontTreadOnAnyone:b BitChute: KeithKnightDontTreadOnAnyone https://www.bitchute.com/channel/keithknightdonttreadonanyone/ Minds: https://www.minds.com/KeithKnightDontTreadOnAnyone/ MeWe: mewe.com/i/keithknight25 Flote: https://flote.app/VoluntaryistKeith Gab: https://gab.com/Voluntarykeith Twitter: @an_capitalist The Libertarian Institute: https://libertarianinstitute.org/dont-tread-on-anyone/ One Great Work Network: https://www.onegreatworknetwork.com/keith-knight

While most Indians around the world watch in horror, worried for their families and friends, one Bay-area couple decided to do take action. Rohit and Kanika Mediratta co-founded CovidReliefIndia.com, an initiative dedicated to getting badly-needed life-saving medical equipment into India. Please consider donating what you can to their efforts. Subscribe to our Desiblast newsletter to get new episodes delivered to your inbox: www.desiland.ca

Thank you for subscribing and tuning in to Desiland as we return from a hiatus for two important episodes on India's healthcare crisis. In this first conversation, Niru speaks with Toronto-based respirologist and clinician-scientist Dr. Samir Gupta who describes a perfect storm of factors that led to horrific outcomes in Indian hospitals, and the shocking impact the crisis has had on his own family in India. Subscribe to Niru's Desiblast newsletter for new episodes via email: www.desiland.ca

Dr. Vivian Lee, MD, Ph.D., MBA is currently President of Health Platforms at Verily, an Alphabet Company. Dr. Vivian Lee is also the author of the latest book “The Long Fix,” a book about solving America's healthcare crisis. Dr. Lee has accomplished much in her diverse career. She received a doctorate in medical engineering from Oxford as a Rhodes scholar, her MD from Harvard Medical School, was valedictorian at NYU Stern School of Business, authored over 200 peer-reviewed research publications, as well as a cardiovascular MRI textbook, former CEO of the University of Utah Health and dean of their medical school and, is now the President of health platforms at Verily Life sciences, an Alphabet company. In this interview, we talk about her journey to Verily today and her thoughts on how healthcare has been changed for the better by new technologies like Digital Health Platforms, an example being Onduo for blood glucose management in diabetics. We also talk about how medicine has changed from the days she started medical school to the future landscape that current medical students face today, one that is much more integrated with payers, tech, politics, and employers. We hope that this interview inspires you as it did to us to try and tackle all of healthcare's problems with renewed vigor. Thank you and enjoy! P.S. Please check out Dr. Vivian Lee's latest book “The Long Fix” and review it on Amazon/GoodReads!! 2:50 Dr. Vivian Lee's journey 8:20 Transition to Radiology 12:40 Transition to Univ. of Utah 15:50 “What does your job at Verily entail?” 17:10 Onduo - an example of Health Platforms in action 23:50 Verily and COVID testing 27:40 “The Long Fix” and the Co-Production of Health 37:00 MedSchool now vs. MedSchool then 44:00 Verily and how it affects the future of medicine 46:00 David's misattributed Luddite fears 50:00 What advice would you give your younger self? Interviewer: David Wu @davidjhwu - Twitter Producer: Aaron Schumacher @a_schu95 - Twitter Art: Saurin Kantesaria @@saorange314 - Instagram

A surprising need for nursing home care or any other type of long-term care could create enormous economic and emotional hardships for you and your family. Keep your loved ones glued together during tumultuous times and learn how to avoid unnecessary arguments and financial ruin with advanced care planning. In this episode, Attorney Brittany Smith and Long-Term Care Planner Tammy Zilske share the three secrets and how to do so This is an audio recording of a virtual seminar originally presented on May 25, 2021. Here is the link to a website that was referenced in this episode.https://theconversationproject.org/To be added to Steinbacher, Goodall & Yurchak's quarterly newsletter and/or to receive email updates when new, live virtual or in-person seminars are scheduled, or to receive a free copy of the book referenced at the end of the presentation, please email info@paeldercounsel.com. NOTE: The FREE strategy sessions referred to at the end of the presentation are always available to anyone that is interested. Visit ChatwithSGY.com to book a session at any time! To view a video of this episode, visit our YouTube channel. 

See omnystudio.com/listener for privacy information.

https://youtu.be/_uYHh1noCxs ... our very real medical crisis has been the product of massive government intervention, state and federal, throughout the century; in particular, an artificial boosting of demand coupled with an artificial restriction of supply. Th e result has been accelerating high prices and deterioration of patient care. And next, socialized medicine could easily bring us to the vaunted medical status of the Soviet Union: everyone has the right to free medical care, but there is, in effect, no medicine and no care. Murray N. Rothbard Making Economic Sense, p. 77 President and Owner of Dorn Agency, Inc. They specialize in Employee Benefits, Life insurance, Disability Insurance, Long Term Care Insurance, and Medicare Supplements primarily for firms under 50 employees. https://www.dornagency.com/  LBRY / Odysee: https://odysee.com/@KeithKnightDontTreadOnAnyone:b/FEE-HC:7 BitChute: https://www.bitchute.com/video/keV6bwyWsOoE/ Spotify: https://open.spotify.com/episode/6nNPvCZRxDES8KxiTSrNsW Minds: https://www.minds.com/newsfeed/1250934960296730624?referrer=KeithKnightDontTreadOnAnyone Archive: https://archive.org/details/dd-fin

President and Owner of Dorn Agency, Inc. They specialize in Employee Benefits, Life insurance, Disability Insurance, Long Term Care Insurance, and Medicare Supplements primarily for firms under 50 employees. https://www.dornagency.com/ ------------------- If you find value in the content, please consider donating to my PayPal KeithKnight590@gmail.com LBRY: https://lbry.tv/@KeithKnightDontTreadOnAnyone:b BitChute: KeithKnightDontTreadOnAnyone https://www.bitchute.com/channel/keithknightdonttreadonanyone/ Minds: https://www.minds.com/KeithKnightDontTreadOnAnyone/ MeWe: mewe.com/i/keithknight25 Flote: https://flote.app/VoluntaryistKeith Gab: https://gab.com/Voluntarykeith Twitter: @an_capitalist The Libertarian Institute: https://libertarianinstitute.org/dont-tread-on-anyone/ One Great Work Network: https://www.onegreatworknetwork.com/keith-knight

Bobby and Jared celebrate the lifting of COVID rules, the PGA Championship, solve the health care crisis, more aliens, being in a simulation, canceling Gal Gadot, the Biden Administration having editing power over articles, a transgender woman cleaning up on the women's amateur scene, and why all post offices look the same.   Make sure you SUBSCRIBE to the show to stay up to date on the latest releases! You can also find the video show on YouTube by clicking here.   Make sure you sign up with MyBookie.com to get all of your bets in. Use our promo code: SARCASMPOD for a 50% match up to $1000 and get a freeplay!

We're thrilled to share our 24th episode with you! (Can you believe we've been at this for over two years now? Time flies, for sure!) This month, join Chris, Lisa and special co-host and former Olympic sprinter, Mark Witherspoon, as they get to know Linda Thoma, Director of Operations for the Jean B. Purvis Community Health Center, located in Butler, Pennsylvania. CHC, as it's sometimes known, strives "to provide primary healthcare services - services that are needed to keep our patients healthy so they can care for their families, continue to work and be productive members of the community."  Put simply, the Community Health Center works to "fill in the gaps" for those for whom primary healthcare (including basic dental care, behavioral health care and medications) would not otherwise be available. Listen in as Linda explains how she got involved with CHC; how CHC has improved, and continues to improve, the lives of many in the Butler area; and how CHC's work is only possible because of the many, many dedicated medical and non-medical volunteers. Linda and her team are doing incredible work, but they always need more volunteers. That's where you come in -- please listen in to find out how you can help!For more information about volunteering with CHC and a host of other amazing organizations, go to http://justserve.org/. Just type in your zip code to find service opportunities near you!  

Dr. Kim Foster is MD turned coach and business mentor for health coaches and wellness entrepreneurs. After having nearly 20 year experience as a family doctor and experiencing the frustrations and limitations of the conventional healthcare system and then discovering the incredible potential of wellness coaching, she now helps women who are passionate about health and wellness become successful wellness coaches and build thriving, freedom-based businesses that make a true impact in the world. Connect with Dr. Kim Foster and view the full episode notes here: mindbizlife.com/episode-notes/   Get Social with us: Instagram: www.instagram.com/mindbizlife Facebook: www.facebook.com/mindbizlife Twitter: www.twitter.com/mindbizlife   *New Episodes every Sunday, Wednesday and Friday!

Listen and explore:What originally led Alasdair to seek alternatives to health insuranceAlasdair's recent, glowing health care experience from the desert in New MexicoDon't be afraid to fire your doctorThe four elements of Alasdair's health care strategyAn affordable option to traditional health insurance plansThe value of tela-medicine for full-time travelersA free way to save money on prescriptions (whether you have insurance or not)Covering major downside while maximizing your freedom to choose who you work withJulie-Roxane's experience of French health care and how it compares to the U.S.The only company we use these days for international travel insuranceMentioned on this episode:https://thehealthsharelady.com/ (tell Karen that Alasdair sent you!)SederaMedlion clinicLotus Rain clinic in San DiegoGoodrxSafetywingTwo Years Without Health Insurance (And What I'm Doing Now) - Mr. Money MustacheConnect with us:Website: www.thefarout.lifeEmail us at info@thefarout.lifeOn Instagram: @thefaroutcoupleJulie-Roxane on Instagram: @julieroxaneAlasdair @ www.alasdairplambeck.comSupport this podcast:Become a patron at: https://www.patreon.com/thefaroutcoupleMake one-time donation with PayPal (our account is aplambeck22@gmail.com)Leave a review on iTunes!Share this episode with a friend! :DCredits:Intro music: "Complicate ya" by Otis McDonaldOutro music: "Running with wise fools" written & performed by Krackatoa (www.krackatoa.com)

Vers joins us to talk to crypto investments, putting bars in hospitals to pay for healthcare, Pokemon card investing/rom hacks, and women posting L's.Hosts: @MKUltraMoney and @CardboardChadGuests: @vers_laLune and Scotty Wetter

While we wait for vaccines to stem the tide of the Covid onslaught, Clay brings on author and health care expert Jonathan Cohn to take a look at the state of healthcare in our country.  Why aren’t all of us covered in the pandemic era? And isn’t there an incentive for business to turn over employee coverage to the government?  The devil is in the details, but many recent plans have the potential to take us past the goal line of universal coverage-- something that could have saved thousands of lives during COVID.  Will the current Congress and President Biden make any bold moves  to get us to it?  Or must we wait for legislators to overcome their historic inertia (not to mention interest groups) and deliver change that could benefit all Americans for decades to come?Guest:Jonathan Cohn Jonathan Cohn is a Senior National Correspondent at HuffPost who writes about politics and policy with a focus on social welfare. Jonathan worked previously at the New Republic and American Prospect, and has written for the Atlantic, New York Times Magazine, and Self. His journalism has won awards from the Sidney Hillman Foundation, the Association of Health Care Journalists, World Hunger Year, and the National Women's Political Caucus. He is the author of the 2007 book Sick: The Untold Story of America's Health Care Crisis and, coming from St. Martin's Press in February 2021, The Ten Year War: Obamacare and the Unfinished Crusade for Universal Coverage.Get more from Jonathan Cohn with: Twitter | @HuffPost |Author of “The Ten Year War” | And other books! Host: Clay Aiken has sold 6 million albums, authored a New York Times bestseller, and ran for Congress in North Carolina in 2014 almost unseating a popular Republican incumbent.Follow Clay Aiken further on: Twitter  | Instagram | Facebook Email your questions to podcasts@politicon.com FOLLOW @POLITICON AND GO TO POLITICON.COM

Resources in Today's Episode:Setting the stage for Rapid RenewalConsumer trends reportAmazon expands Amazon CareChicago Trump Tower vaccinated early – thanks to hospital COO who lives thereDispatchHealth raises $135.8 million in series CKey TakeawaysIntroducing Rapid RenewalRapid Renewal is a phase of the No Normal representing healthcare's recommitment to long-term transformation. COVID-19 accelerated transformation in healthcare with much of the groundwork done by competitors vying for top-of-funnel services and insurers with eyes on health systems' margins.Catering to emerging trends such as dispersion, mistrust of experts, and worship of crowds in marketing plans will give hospitals systems a competitive edge.Dispersion – it's time to focus on "how" instead of "where"Dispersion is the re-distribution of efforts and resources to remove unnecessary friction and costs. Applied to healthcare, this means creating a fluid customer experience – independent of location.Shifts away from traditional care delivery models such as Amazon Care and DispatchHealth tighten the race for top-of-funnel-services by increasing care convenience.To counter these forces, health systems must renew the way patients interact with their brand to offer a better care experience.In vogue: mistrust of expertsBetween COVID-19 and socio-political unrest, 2020 saw a deep erosion of trust in government health institutions like the CDC or even CMS. Health systems and hospitals now have an opportunity to own the role of "trusted health expert" but should tread cautiously to maintain this newfound trust. Goodbye, top-down marketingThe public's trust no longer belongs to experts but instead to the crowds. To account for this change, healthcare marketers must start talking to people, not at people.To garner top-of-funnel engagement, healthcare marketers should look away from top-down marketing and transition to influencer, word-of-mouth, and peer-to-peer referral marketing. 

TakeawaysA wide geographic footprint doesn't come without its challenges Spanning 29 states, LifePoint Health needed to keep a constant pulse on the state initiatives affecting each of its markets. This required a clear and constant line of communication with the compliance team.  The marketing and communications team's greatest challenge was tracking and responding to changes across markets. For instance, South Carolina was the first of their markets to have a COVID-19 case, and therefore needed different communications than other markets at the time.  LifePoint was able to take learnings from each of its markets to iterate and refine marketing efforts.  Getting standardization and localization to work in harmony Local market leaders and corporate LifePoint Health strategists worked in tandem to produce effective results across state lines. Focus on service line marketing vs. branding depends on the competitive nature of the market. In more isolated markets with less competition, branding is less of a priority, but in highly competitive markets, branding takes the stage. Earning that coveted “seat at the table” COVID-19 has highlighted the importance of marketing and communications teams in achieving health system objectives. Now, it's up to us to demonstrate our strategic worth by supporting organizational initiatives. Maintaining marketing's position as a strategic partner calls for targeted hiring initiatives, alignment on strategic plans for the market, and executive buy-in. When communicating with executives, make sure you're speaking to the value points they care about. For instance, CFOs and CEOs will likely care more about the bottom line and ROI, whereas CNOs may care more about clinical quality. 

ResourcesData Confirms Alarming Trend: Covid-19 Fears Are Causing Americans to Avoid the Doctor's Office and Delay Routine Care Use and Content of Primary Care Office-Based vs Telemedicine Care Visits During the COVID-19 Pandemic in the US TakeawaysDefining your COVID-19 CRM strategyEmory healthcare implemented a CRM strategy in 2019 but had no real intention of mass communication with patients until COVID-19 hit. With more resources pointed toward crisis communications, Emory Healthcare now utilizes their CRM for monthly communications with patients from their CEO.  Amy Comeau predicts this increased emphasis on CRM communications will continue long-term as the COVID-19 landscape evolves. Why re-evaluating community partnerships is a good idea Relationships with community and senior centers offer health systems opportunities to reach patients beyond their EHR or CRM. Emory Healthcare hosts virtual sessions with community centers. These sessions offer engagement significantly beyond in-person information session benchmarks.Forming a 2021 marketing and communications strategyIt's hard to imagine a world where healthcare branding moves beyond COVID-19 messaging and creative. Healthcare communications should reflect this truth for the foreseeable future.  Healthcare marketers can prepare messaging strategies by defining responses based on pandemic severity. For instance, if variant infections accelerate, your team should plan for communications encouraging the public to wash their hands, wear a mask, and watch their distance. Health systems are learning how to balance crisis response needs with existing business objectives. With this knowledge, marketers are now leaning back into high-margin revenue streams.

In today’s episode of Toxin Terminator, Aimee is joined by Theresa Collard-Moore! She is a Holistic Psychotherapist, Founder of BridgeIT Movement, Author of BridgeIT: The Integrative Medicine Approach to the Health Care Crisis in the United States, and holds a Masters in Social Work! Theresa has a passion for working with the neglected and what some might consider taboo communities! She has watched the healthcare crisis spiral out of control and has relentlessly worked to put healthcare responsibility in your hands, reduce the cost of healthcare, provide resources to develop prevention and maintenance care instead of sick care, and to promote alternative products to insurance companies and providers. In today's episode we'll learn why there is a gap in holistic practices and traditional medicine, but most importantly what WE can do about it! I loved her example of how we look at the cost of healthcare, and I think we all are surprised at what the TRUE cost really is!Connect with Theresa:www.bridgeitmovement.com https://www.linkedin.com/in/theresa-callard-moore-01507815/ https://www.facebook.com/bridgeitmovement https://www.instagram.com/bridgeitmovement https://twitter.com/Bridgeitmvmt Connect with Aimee:http://aimeecarlson.com/https://www.facebook.com/groups/TheToxinFreeLifestyle/https://www.instagram.com/aimeecarlson6/https://twitter.com/AimeeCa44250287https://www.youtube.com/channel/UCXz7-0umMiF7jxrw_fiVEmA/featuredDisclosure: Some of the links in this post are affiliate links and if you go through them to make a purchase I will earn a commission at no cost to you. Keep in mind that I link these companies and their products because of their quality and not because of the commission I receive from your purchases. The decision is yours, and whether or not you decide to buy something is completely up to you. See acast.com/privacy for privacy and opt-out information.

The pandemic has exposed many weaknesses in our healthcare and public health systems, and our disjointed public health data infrastructure is certainly one of them. Like much of our healthcare data, public health data tends to be manually compiled, Excel-reliant, and lacking in critical detail needed to make good decisions. Today we talk with Prashant Natarajan, VP of Healthcare Life Sciences and Health Insurance at H2O.ai about reimagining the collection and use of public health data.   Public Health Data Topics Discussed   The current state of our public health data infrastructure (12:20) Why data is the lifeblood of our society, and how it can help us make better public health decisions (22:36) How the pandemic has exposed our weaknesses, and how the private sector can help (28:12) The gaps in our public health data and opportunities for improvement (33:19) Enable better decision-making with demographic and socioeconomic data (40:17) The importance of sharing lessons from region to region and country to country (44:54) Applications and use cases for Artificial Intelligence (AI) in public health data (52:01) Converting data to narrative form and the importance of storytelling (1:02:22)   This was a fascinating conversation, and Prashant is always a lot of fun. I hope you enjoy it!   About Prashant Natarajan Prashant Natarajan is VP of Healthcare Life Sciences and Health Insurance at H2O.ai Award-winning global track record of building successful businesses with solutions and products. Conceptualizing, evangelizing & delivering lasting innovation and business transformation - across multiple geographies and organizations in Healthcare Life Sciences Insurance (Health, Group, Annuities & Life) Financial Services   Best-selling author of books that demystify data, analytics, AI-ML, and transformation for business leaders, domain experts, and non-technologists. Keynote speaker.   Twitter: @natarpr LinkedIn: https://www.linkedin.com/in/natarpr/ Book: Demystifying Big Data and Machine Learning for Healthcare Book: Multidisciplinary Approach to Head and Neck Cancer   About H2O.ai H2O.ai is a leading AI technology company that enables organizations to rapidly build world-class AI models and applications.  They continue to reimagine what is possible with artificial intelligence and deliver new platforms and technologies to put responsible AI into the hands of more users.   The company vision is to democratize AI by making it easier for individuals to build and access world-class and responsible AI.  To achieve this vision, H2O.ai has created a culture of responsible and engaged makers: community, customers, partners, entrepreneurs, and their own “makers,” enabling them with the technology to “make.”  H2O is a leading open-source data science and machine learning platform used by nearly half of the Fortune 500 and trusted by over 20,000 organizations and hundreds of thousands of data scientists around the world.    Links   Episode 43: Demystifying Big Data and Machine Learning for Healthcare w/ Prashant Natarajan Episode 53: What exactly is Precision Medicine? | Prashant Natarajan | H2O.ai Episode 126: Using Opportunity Zones to Drive Substantial Investment in SDOH w John Gorman Episode 143: The Long Fix: Solving America's Health Care Crisis with Strategies that Work for Everyone w/ Dr. Vivian Lee Episode 146: How Purpose-driven Interoperability and Data Quality Positioned Surescripts to Fill Communication Gaps During the Pandemic – Tom Skelton Why Indonesia is vaccinating its working population first, not elderly Survivorship Bias: See the In the Military section for an explanation and image of where the planes were shot The Hero's Journey – Joseph Campbell     The #HCBiz Show! is produced by Glide Health IT, LLC in partnership with Netspective Media. Music by StudioEtar

Resources from today's episodeHealth workers, stuck in the snow, administer coronavirus vaccine to stranded drivers Washington state hospital apologizes for prioritizing top donors for COVID-19 vaccine Framing What We Do with a Noun or a Verb: Are we “___ing”?  TakeawaysNeed for speedCOVID-19 has accelerated change, requiring health systems and their marketers to find new ways to move faster. Safety protocols and legacy processes can make it challenging to adapt to change.  Health systems can apply some agile marketing principles such as prioritization and iteration to serve COVID-19 demands but should be calculated in each iteration. Because the stakes are so high for healthcare communications, each iteration must carefully balance exactness and speed, as each iteration could potentially reverse public trust.Setting expectations for responsive brandingFaster change means our brands need to evolve faster to remain relevant and avoid sounding out of touch. Continually test messaging to see what's working and what's not.  Health systems should consider diversity equity and inclusion as a central pillar of every branding conversation. Incident-based branding efforts can translate as insensitive and self-serving.  On the horizon for healthcare marketers COVID-19 has increased public demand for quality communications, and consumers will likely maintain these expectations in a post-COVID-19 world.  Informative, relevant, actionable content marketing will be an essential function for health system marketing and communications, and consumer expectations for quality content will rise.  Marketers may play a more strategic role in health systems because of familiarity with new technology and the ability to bring data to the table.  We will have to continue to act as technology educators as virtual care becomes more embedded in today's healthcare system. 

Resources from today's episode The Principles for The No Normal Show  Biden inheriting nonexistent coronavirus vaccine distribution plan and must start 'from scratch  Live Updates: Biden Confronts a Confluence of Crises  TakeawaysVaccine distribution challengesWith limited supply and visibility into future supply, health systems across the nation sit between a rock and a hard place when working to meet public demand.Widespread challenges include undefined priority groups, lack of protocol buy-in across the organization, and demands on health systems to "play cop" when adhering to vaccine protocol.Health systems are attempting to address these challenges by utilizing EMR databases and requiring PCP visits before vaccination, but these methods can exclude some populations.Communications strategies to manage vaccine uncertaintyBe transparent about your current supply, visibility into future supply, the number of administered vaccinations, uncertain waiting times, and your plan to educate the public readily available.Address how you plan to ensure equity in distribution. For instance, some health systems are partnering with community centers and faith-based organizations. Health systems should adhere to "high-risk groups" defined by the CDC to avoid further fragmentation in vaccine communications.The vaccine's impact on health equityReports show African American populations are less likely to get vaccinated, and recent survey findings indicate that the problem isn't just access – it's identity.Industry leaders (predominantly white, male, middle-to-upper-class) took the vaccine to demonstrate faith in its effectiveness. The lack of diversity in these efforts creates an "us and them" dynamic, alienating populations who don't fall under the white, wealthy male umbrella.Health systems can address this gap by demonstrating successful vaccinations across different cultures and demographics.

Resources in Today's Episode:WHO infodemic management 50 actions trackerJohns Hopkins COVID-19 profiling by countryThe online competition between pro and anti-vaccination viewsKey TakeawaysThe Infordemic LandscapeAn infodemic is the widespread sharing of misinformation (false information spread accidentally) and disinformation (false information spread with an agenda) that makes COVID-19 interventions challenging.There is too much information on COVID-19, making it difficult for the general public to discern between factual and non-factual information.Frequent shifts in recommendations made by trusted leaders continue to damage the public's trust in the information they receive.Four tips for combatting misinformationGet to know your audience by conducting surveys, performing social media analyses, and continue to refine how you listen to your audience based on your findings.Distill science and research into a more understandable format to make information more approachable.Build resilience to misinformation by educating the public on misinformation, how it spreads, and why it's important to report.Engage with local communities by working with religious leaders, employers, unions, chambers of commerce, and other trusted local groups to amplify good health information.How social media affects the infodemicSocial media can accelerate misinformation, therefore we must standardize how to respond to misinformation by analyzing how it is shared, how it jumps channels, and how interactions vary across channels.Around 67% of people identify providers as a trusted source of information while only 11% report social media as a trusted source.

Resources in Today's Episode:“The Fifth Risk” by Michael Lewis Key TakeawaysLay of the land as a New President Takes SeatBiden faces unusual constraints as he plans to enter office, including walking into multiple crises on day one: The COVID-19 pandemic will continue to get worse over the coming weeks, the U.S. is facing major economic issues, including a cybersecurity hack with details unknown by the government; continued racial injustice and concerns over global climate change.Despite the fact that Biden's win is objectively decisive when compared to past presidents, one-third of the American population doesn't believe that he won the 2021 election.Democrats theoretically have control of the Senate at this point.Although it's in Biden's best interest to move beyond the final events of Trump's presidency without getting involved, this may be harder over the next 13 days as he finishes his term, and many discuss invoking the 25th Amendment.New Key Players Enter Political Arena“Personnel is policy,” and the establishment figures that Biden nominates give insight into what we can expect from future policyNew Expectations for Healthcare PoliticsBiden will likely make moderate legislative proposals, and the more progressive proposals he makes will be done by executive actionUnder Trump, the healthcare industry faced issues such as Twitter attacks, inconsistent messages, and poorly designed executive orders; under Biden and his new Senate, appointments will elevate people already respected within the industry, we can expect to see more pressure and constraint on pharmaceutical companies and hospitals, and there will be a tighter focus on following proper procedures and providing consistent leadershipBiden's Key PrioritiesTaming the COVID-19 pandemic through public health measures, vaccine distribution, and rebuilding public confidenceEconomic stimulus and folding other priorities –– infrastructure, climate, taxes –– into those effortsStrengthening the Affordable Care Act and in anticipation of a Supreme Court decision coming in the spring on whether or not it can be deemed unconstitutional based on a specific clause about taxesRestoring strength and security after a cybersecurity hack gives impetus to data privacy legislationUpcoming Healthcare Policy HighlightsContinued debate over the Affordable Care Act, whether it is constitutional, and the impact on our healthcare system if the Supreme Court decision eliminates this insurance option for millions of Americans who are currently seeking care in the pandemic.Pharmaceutical marketing may be more at risk for taxation as the U.S. likely faces a $2 trillion deficit in 2021.Among other priorities, price transparency in hospitals doesn't appear to be a high priority for Biden's appointees.

This week Diarmuid sits down with RISE researcher Diana O'Dwyer to discuss the ills of the permanent crisis of the Irish healthcare system. Among other things they discuss how things got this bad, the role religious orders and NGOs play in this process, and the struggle for a National Healthcare Service. The discussion is loosely based on an article Diana wrote for the latest issue of Rupture Magazine, if you would like to purchase the magazine you can do so at https://rupture.ie/ Please consider supporting this podcast on Patreon at https://www.patreon.com/ruptureradio. Please also support the podcast by rating and reviewing it here: https://ratethispodcast.com/RuptureRadio Rupture Radio is a weekly podcast offering a critical look at news, politics, and culture from a socialist perspective. Its produced by members of RISE which is a socialist organisation in Ireland, find out more on https://www.letusrise.ie/ Any comments or queries please get in touch on Twitter See you next week, cheers! Social Media: https://twitter.com/RuptureRadio_ // https://twitter.com/RuptureMag_ // https://twitter.com/RiseSocialists // Diarmuid Twitter --- Send in a voice message: https://anchor.fm/ruptureradio/message

Resources in Today's Episode:Mayo Clinic's Presentation SlidesFive Long-Term Consumer Behavior Changes Due to COVID-19 Key TakeawaysDo We All Have an Equal Chance for Health? How to Forecast the FutureOn an annual basis, Mayo Clinic looks for a collection of trends.Some trends are healthcare-related, and some are macro-related and are affecting every industry.They take the trends and predictions and determine how these impact their organization.Five Forecasts for the FutureAccurate diagnosis, anytime, anywhere.The patient will see you now – this means that we believe there will be a day when consumers will be much more in control of their health care, and providers will need to adapt to that.Virtual visits will outpace physical interactions. Within two months of the pandemic, there were 2 billion virtual visits.Today's reimbursement model becomes old school – Healthcare is one of the last industries to go through consumer transformation.Research and education are game-changers.Predictions from October 2019 into what 2030 Will Look Like A massive increase in AI innovation.Cybersecurity from the standpoint of moving from attacks on individuals to attacks on hospitals and government entities.Big tech would not stay just in the realm of technology but will disrupt multiple different industries.Rise of consumerism – almost all consumers will feel a need to take control of their information.We're due for an economic downturn, and there will probably be two economic downturns over the next ten years.There will be job losses due to automation and technology implementations.Unaffordability is a big concern in healthcare.As they look at 2030, there will be a more significant increase in social division.

Resources in Today's Episode:‘1619,' a Podcast From The New York Times.Seeing White Podcast From Scene on RadioThe Radical King book by Martin Luther Dr. King Jr.Stamped from the Beginning book by Ibram X. Kendi Key TakeawaysDo We All Have an Equal Chance for Health? Wealth, class, and zip code can define your health.For Norton Healthcare and its community, West Louisville is where the most disadvantaged population lives.Norton Healthcare had a mobile prevention unit that drove around the west area providing free services and one medical practice nearby.Having partners is very important in addressing racial injustice issues in healthcare. It will continue to take excellent partners to combat these issues.Some areas have been neglected for far too long and need our attention – this is not just happening in Lousiville, but all over the United States.Impact of Systemic Racism on Health Where there is a wealth gap, there is a health gap.Minorities continue to have higher rates of mortality and morbidity than white people.Black adults have a higher chance of diabetes, hypertension, and heart disease.Poverty affects housing, employment, education, food access, transportation, health services, and other social challenges.Norton Health utilizes community-based research and insights to identify needs and the appropriate action to serve their community best.Most health systems are not where they need to be with this issue – we need to be more open about where we're at how we always strive to grow and move forward as an organization.Five Health Imperatives 1. Norton Healthcare Institute for Health Equity. Founded on the belief that social class/zip code should not be the most likely determinant of health.Committed to removing barriers that prevent people from having the best health possible.New mobile units, points of care – improve access to care and establish care sites to manage chronic disease.Provide access to mental health resources.Committed to leading critical conversations focused on educating internally and the community.Dedicated to partnering with pipeline institutions to help identify/develop/increase the number of minorities in healthcare.2. Ensure access to primary care for everyone. Look at underserved areas and communities as well as underrepresented clinical providers.3. Mirror the community within Norton Healthcare Leadership. Redefine “leadership.”Evolve “officers and directors” quarterly meetings to a new “system leadership group.”4. Help employees engage in matters of importance to the community. Census, voting, community initiative support, etc.5. Invest money to address needs in underserved areas.Foundation commitment to raise matching funds.Put these dollars towards initiatives that are helping underserved areas.

Resources in Today's Episode:A New Resource by ReviveHealth: Un-coveredWhy the “Missing Domino” Matters So Much Key TakeawaysEnd of Year COVID-19 Updates America is once again breaking the record for the highest number of COVID-19 cases within the last nine months.People think the vaccine is a "silver bullet," and therefore, are beginning to relax more knowing it is coming, but it's not the "silver" bullet, according to Sean.Some people reach a point where they care less about their own safety than they do about just not having to deal with it anymore.The Mask Up campaign lead by Cleveland Clinic has partnered with over 125 health systems to reinforce the civic responsibility that everybody should be masking up and social distancing.There is no "national plan," and every state is left to figure out a game plan, creating conflicting guidelines for consumers.Why Marketing Governance Is Valuable The idea of marketing governance is an active experiment – but has had a ton of value for our system in the last three years.There are questions about who needs to weigh in on things, and that's what marketing governance is built to do. Because the last thing you want to do is issue a new marketing campaign, unleash a new communication strategy, or change an entire website infrastructure, and have key leaders ask why they weren't consulted or informed.The idea is to take the organization's key leaders and put them in a room together once a month to discuss key marketing initiatives to get buy-in, guidance, and inform them of the upcoming activities for them to support.The meetings are productive, and at a minimum, it allows everyone to be informed and aware of what's going on in the marketing and communications world.The Challenges of Marketing Governance During COVID-19COVID-19 became the number one priority for everyone, which meant the first few meeting during the pandemic's start went on pause.Eventually, this group could come back together and validate and approve a brand new internal communication effort for managers across the health system.

Friends & Colleagues, The focus of this episode is of immediate importance to all of us. It’s especially important right now, in the month before the inauguration of President-elect Biden & VP-elect Kamala Harris. (Of note, this interview was recorded in late August, so we were unaware of the election outcomes). The topic is ‘fixing’ healthcare and our guest today is Dr. Vivian Lee, the President of Health Platforms at Verily. Dr. Lee recently published a book entitled -The Long Fix - Solving America’s Healthcare Crisis with Strategies that work for Everyone - in which she explains the fundamental problems in healthcare and provides practical solutions. The book speaks directly to policy makers, providers, payers & patients. In this interview, we’ll hit the high points of the book and get a sense of the priority Dr. Lee assigns to certain problems. The book is remarkable and so is Dr. Lee. She is a Harvard-Radcliffe College graduate who obtained a doctorate in medical engineering from Oxford University as a Rhodes Scholar and then earned an M.D. with honors from Harvard Medical School. She has also earned an Executive MBA at NYU’s Stern School of Business. Dr. Lee is a radiologist and medical researcher who has authored over 200 peer-reviewed journals. Prior to her current role, Dr. Lee was the Dean & CEO of the University of Utah Health - one of the nation’s leading hospital and academic medical centers. During her tenure, she and her colleagues achieved numerous nationally recognized accomplishments in quality, safety, patient experience, growth and entrepreneurial commercialization. In 2019 she was ranked #11 among the ‘Most Influential People in Healthcare’ by Modern Healthcare.  She has been elected to the National Academy of Medicine. In this episode, Dr. Lee and I will touch on:A broad range of issues ranging from the mind boggling complexities of billing and payment, to the lack of price transparency, to the crippling and uncontrolled costs of medications, to the impact of healthcare costs on suppressing employee wages and retirement funds.The one issue Dr. Lee calls out as the core off-the-charts problem in the American healthcare system.Why Dr. Lee believes that it’s critically important for all citizens to understand how healthcare delivery works and what it would take to make it better. Why universal access to healthcare is not only the right thing to do from an ethical perspective, but also from a public health, productivity and economic point of view.Why Dr. Lee believes we must shift to value-based care in order for universal coverage/access to be optimally effective.I have to say that it was a privilege and a pleasure to speak with Dr. Lee.  Given her remarkable accomplishments, her brilliance, and the enormity of her current position, I was struck by how down-to-earth and humble she is. We didn’t have the opportunity to directly discuss the issue of leadership in healthcare; but an unspoken message that came across is that we need a leadership culture that Dr. Lee embodies - data-driven, humanistic, socially aware, and selfless - leadership that is, first and foremost, for the people.  Dr. Lee wrote this book for the American public - to bring some clarity to our complicated, opaque healthcare system. I applaud her for that.  Most importantly, I applaud her for the explicit intention to deliver solutions that work for everyone. Until Next Time, Be Well Zeev Neuwirth, MD 

Gov. Tim Walz could level more restrictions on Minnesotans as coronavirus cases continue to rise. Nearly 30 percent of intensive care patients across the state now have COVID-19. This is an MPR News morning update for November 27, 2020. Hosted by Cathy Wurzer. Our theme music by Gary Meister.

Resources in Today's Episode:Modern Healthcare Article: Insurers will owe massive MLR rebates next year, even if 2020 is normalModern Healthcare Article: Michigan Blues partners with wellness center companyThe Changing Consumerism Landscape Webinar on November 18th at 12:00 PM CSTThe Value Crisis for Health Systems Webinar on November 19th at 12:00 PM CSTThe Case for a Post Health System Brand Webinar on November 20th at 12:00 PM CSTKey TakeawaysCOVID-19 Predications By the end of January, we could be seeing 2,000 to 2,500 deaths a day in the United States.There is a concern that the surge will continue to erode volumes in elective surgeries right so that preventative care elective procedures.Typically, providers see a surge in surgical volume in Q4, which seems extremely unlikely this year.Inpatient surgical procedures are down 18.6% from last year.How the Election Will Impact the Hospital IndustryThe financial devastation that hospitals and health systems are facing will continue, even if theirs is a second stimulus package approved.Whether the new stimulus bills flow directly to hospitals or to consumers who then have money for discretionary spending ­– both of those will be helpful.But just like the first round of the CARES Act, the second bill will not be enough to close the financial gap for hospitals.Ultimately the message for marketers and hospital executives is like the saying about how “God helps those who help themselves”, and the stimulus is not going to save us from a terrible financial year.In the payor space, people are not going from commercial to uninsured; they're going from retail to Medicaid.Critical Areas Health Systems Need to be Thinking About A new competition is that of the top of the funnel – i.e., CVS or Humana rolling out clinics, or even Walmart Health and Optum.The top of the funnel may not be high dollar services, but it has a tremendous influence on where those patients go for all of their other services.Hospitals have to be a lot better at engaging consumers by delivering care on their terms.Guiding principle: Offer quick services to people for something they need to do and removes barriers wherever possible.

Let's look at some of the positive and encouraging things happening in the midst of the global health crisis. Seth Denson, Co-Founder and Chief Strategist, GDP Advisors, Author, The Cure: A Blueprint for Solving America's Healthcare Crisis joins us to to talk about this very relevant topic: COVID-19. Let's talk about supply chain, what we actually know, and about the hoarding mentality currently underway in America. America can band together to be kind to one another, help others in need, stay calm, and find some inspiration. Ultimately, we can employ our common sense and have rational conversations like this one. (Nicolette apologizes for her delayed video!) https://Insomnicat.com

Findings from a COVID-19 Vaccine SurveyWhen it comes to determining if the COVID-19 vaccine is safe or not, consumers trust their doctors, health systems, and federal health officials more than anyone else.Hospitals will need to figure out if they require staff to get the vaccine before returning to work?Physicians must be involved in the system's external response to the COVID-19 vaccine and also their internal communications to increase adoption and credibility.Physicians and nurses agree that front-line healthcare workers should be the first to receive the COVID-19 vaccine when it becomes available. Still, most people said (68%) that they'd rather not be in the first wave.Doctors and nurses are just as hesitant – and for the same reasons as consumers.Consumers worry that the first approved vaccine won't be safe, that it won't be useful, and that politics have compromised the process. Health systems must find a way to cut through the noise and provide specific reasons for why it's safe to receive the vaccination.Groups to Prepare Specific Messaging forThree specific groups were shown in the survey that you need to prepare specific messaging for when it comes to increasing the vaccines adoption:Adopters (yes, I will take the vaccine right away)Skeptics (no, I will wait)Rebels (no, I don't plan to get the vaccine ever)From an external standpoint, prioritize the skeptic's group, but from an internal perspective (like physicians), focus on the rebel group.There needs to be a specific communication plan for each group, especially within the health systems.Telling everyone to get a vaccine is not that simple – it's deeper than that; it is phycological. To evoke change, we need to understand what moves people and incorporate that into our messaging.

Key TakeawaysKey TakeawaysHow to Improve The Financial Experience for the Patient Avera Health is are creating a contemporary "shopping" experience for consumers that involves creating tools on their website, which will display pricing for its patients.They're developing a pricing strategy that optimizes competitor price points and creates a more agile pricing system.Which involves surveying the market to give you a better idea of where to be pricing wise.Pricing and experience are the most important things when it comes to brand reputation.How to Build Consistency into Your Patient ExperienceIt sounds simple and should be a given, but being thoughtful is step one.Pricing has to be consistent; you can't be "off" if you want your consumers to understand how pricing works within your hospital.Consumers ultimately make the decision, and that is now beginning to start before they even walk into the door or meet with a specialist.

Key TakeawaysHow UNC Health is Using Consumer InsightsUNC Health leverages consumer insights by transforming consumer data into meaningful and actionable insights that empower business decisions.The goal is to predict consumers' behaviors, attitudes, and motivations.Thus, they have new capabilities to know consumers well and build an emotional blueprint to understand consumers' emotions that connect their values and desires to UNC Health.Listening is the glue of consumer insights.We cannot forget to leverage this type of insight and data with our employees, as they are brand ambassadors and consumers of care.How to Leverage Consumer Insights During COVID-19 It is critical right now to during COVID-19, to understand how your local consumer feels.Recently, there has been consumer COVID-19 fatigue, and we continuously have to adapt our messaging to ensure it still sends an urgent message in keeping people safe.One adjustment UNC Health has made is through their content marketing efforts in that they are talking with a patient or consumer, versus just talking at them.How Healthcare Has Left Behind Underserved Communities There is a lot of work to do with all the underserved populations, and COVID-19 has put a massive spotlight on this long-term issue.With underserved communities having a more negative outlook on healthcare and the systems that provide this care, hospitals need to find ways to build trust and proactively serve these communities.UNC Health has created a mobile testing unit that deploys to these targeted areas to ensure everyone has access to testing.  

This episode of the #RockstarsRocking podcast features my rockstar news celebrity friend, Seth Denson, President of GDP Advisors, out of the Dallas, TX area. You probably recognize Seth from his regular TV news commentator appearances on Fox Business, CNN, Fox News, NBC, CBS, ABC, One America, Cheddar, Newsmax, and more. Seth is also the author of the best seller, “The ...

Key ResourcesHANYS Report on Report CardsJackson Health System Care QuoteJackson Health System Quality Data PlatformKey TakeawaysJackson Health's Transparency PhilosophyWhen there is clarity about what public institutions are doing, it allows them to create buy-in and build alliances within the organization.With Jackson Health System being a public hospital, they've embraced the idea of transparency and have made it a part of their DNA as an organization. How to Address TransparencyRather than relying on other sources or reviews, Jackson Health has leveraged public data and display it for all to see on their Quality Data Program site.Being a transparent organization means that you share your health systems' performance, even in areas you are not performing as high as competitors or the national average.This public data is being leveraged to motivate internal teams to improve on the quality of care where needed.Pricing transparency with health systems can be complicated. Still, Jackson Health has created a way to offer free quotes for upcoming surgeries based on your specific insurance coverage to give you an out-the-door price for your procedure.It's been a very successful program and is a great lead source for the organization.  COVID-19's Impact on TransparencyGiven that COVID-19 has forced hospitals to move incredibly quickly, in some organizations, it has created situations where hospitals and payors find themselves disconnected, especially on the payment and coverage side for COVID-19.The Future of TransparencyWe will not be going back to where we were nine months ago, especially as it pertains to virtual care.Even as payors are pulling back reimbursement for virtual visits, consumers have tasted the convenience, and some are keen on never going back to what it was.

Key TakeawaysState of the Presidential RaceBiden has had a lead of 7-10 points in the presidential election since the Summer of 2019, and that trend is currently continuing.The Impact on HealthcareWe came into this year with healthcare as the top issue of the election, but since COVID-19 hit the U.S., it hasn't played as large of a part as many thought it would since the beginning of the year.Though that began to change mid-summer with consumers coming out of lockdown and this week as people begin to participate in early voting.COVID-19 and its Impact on VotingA COVID-19 outbreak has the potential to massively impact that number of voters that show up to vote on Election Day. We already see this happen in Milwaukee, where they have consolidated 180 polling locations to less than 12 due to the COVID-19 crisis.This has the potential to give Democrats an advantage over the Republican Party due to many of their voters utilizing the mail-in ballots, whereas Republicans historically have more heavily relied upon election day voters.Three Things Providers Should Have in Mind, Regardless of Who Wins.There will be another stimulus package, no matter who wins this year's election. Providers must continue to make the case to political leaders to ensure they see the essential role providers have and are playing in the COVID-19 crisis.Surprise billing is here to stay and will begin to resurface post-election or at the latest in 2021.With the COVID-19 vaccine controversy heating up every day, it will take providers playing a larger role for the country to see the vaccine's mass adoption. Here are ten vaccine considerations for hospital communicators.

Key TakeawaysBrand Management at Procter & GambleOne of the core truths at Procter and Gamble (P&G) is that the consumer is boss.The brand manager's responsibility is to fully understand the consumer's needs and how they make decisions.With this knowledge and role, they were the leaders within the organization.Winning the Moments of TruthZero Moment of Truth: refers to the moment when a consumer is in the discovery and awareness stage and is looking to learn more about a product or service (Ex: In healthcare, this could be a consumer looking up online reviews for doctors or hospital).First Moment of Truth: when a consumer is first confronted with the product or service (Ex: Someone visiting a specialist for the first time).Second Moment of Truth: refers to when the consumer experiences a product or service they've purchased. (Ex: What was the experience like after their doctor's visit or surgical procedure and did they want to spread the word to their friends).Brand Management in HealthcareThe role of the brand manager is important, but as many know, this role in hospitals is not seen in the same light as companies like P&G.The place marketers can bring extreme value to the health system is their understanding and knowledge of the consumer to ensure the systems wins the zero moment of truth.The Future of Marketing StructureThe most significant opportunity for marketers is to start shifting their structure to be about programs rather than function – this allows for a much more collaborative approach to tackling problems than our current siloed efforts.

Key TakeawaysDefining Health DisparitiesHealth disparities are present when two populations that, theoretically, should be receiving an equal amount of care are experiencing different outcomes.Differences between these populations are less about race and more about socioeconomic class and zip code.Impact of COVID-19 on Health DisparitiesThe combination of COVID-19 and America's recent state of social unrest has made it challenging to ignore these glaring health disparities in our country.Americans have been living in quarantine for the better part of 2020, creating fewer distractions for those who were not looking at race and social injustice head-on.Handling the vaccine in underserved populationsSince March 2020, Dr. Winn has been meeting with pastors and leaders of faith organizations in Richmond, Virginia every week.These meetings were a springboard for building trust with community leaders and encouraged over 300 people to sign up for vaccine trials. i.    However, recent controversial news coverage on the vaccine led the group to express a lack of trust in the trials, and many are no longer willing to participate.According to Dr. Winn, “the only way you build community trust is drop by drop, but as we've seen, you can lose it in buckets.”Medical MistrustThere are numerous historical cases illustrate why minority groups experience trust issues with the healthcare industry.To move forward past this mistrust, health professionals and systems must admit their faults and acknowledge systemic flaws.Health Disparities in Richmond, VirginiaA “bench to bedside” model is good, but has its shortcomings. If people do not have access to a health system's bedside, they cannot benefit from its bench to bedside care.A more modern, 21st century model focuses on making access to care closer to home. VCU Health has been partnering with community health centers and hospitals to make this happen.Part of every grant approved for the VCU Massey Cancer Center includes a plan for that grant to hire someone from the community they are doing the work in.Dr. Winn is also making an effort to improve internet access for all. Today, a patient's access to healthcare is dependent on his or her access to the virtual world –– a world that, unfortunately, remains woefully unequal.Tactics to Combat Health Disparities for Health Systems Acknowledge that those who find themselves born into underserved populations and neighborhoods are not at fault for their circumstances.Do not disrupt neighborhoods and by arriving uninvited to tell residents what they should and should not be doing. Health care collaborators should ask permission to work in partnership to learn what a healthier life could look like, together.Real change is not about community outreach or engagement programs. It's about true community involvement, where the input of locals helps to refine –– and in many cases, define –– the approach that a health system should take to appropriately meet the needs of underserved populations.

Resources in Today's EpisodeNew York Times Article Key TakeawaysCreating A Marketing PlanDue to the COVID-19 crisis, there was very little margin in the spring and summer months to create a formal plan for this year — much less, for 2021.Despite the No Normal, creating a plan for 2021 is still a useful practice — even if the plan doesn't hold up.When creating a plan, determine your approach to balancing proactive and reactive work in the future. We all experienced the 90-100% reactiveness in March and April. Now, we're experiencing the effects of running at this pace for months. Is that sustainable?Taking Lessons From The Past Into Your Future PlanIt will be essential to take all this experience we've accumulated in COVID-19 and apply our new expertise in the future, should we ever find ourselves in a similar situation again (shutting down elective surgeries, shutting down communities, etc.).Many of the campaigns we launched and practices we employed can be quickly repurposed and reused in a similar future spike — helping our teams to respond more quickly without re-creating the wheel. For example, many marketing departments now have existing assets encouraging the use of masks and urging consumers to practice good hygiene. These are applicable in any future situations where there is widespread viral threat.Marketers were able to move things along very quickly during the peak of COVID-19, and we should look at replicating this speed of decision making within our organizations going forward.An essential aspect of a marketing plan is taking the time to share the results of your efforts. Given how much can happen in a month these days, it can help to share results monthly with leadership instead of the quarterly or even yearly cadence many of us grew accustomed to before COVID-19.Personal PlanningTaking time to step away can be incredibly helpful to recharge and reset goals both personally and professionally.Even a personal plan provides a tether to certainty in a world where uncertainty is everywhere.

On this episode we talk with Dr. Vivian Lee about her new book, The Long Fix: Solving America's Health Care Crisis with Strategies that Work for Everyone. Dr. Lee offers a fresh perspective that will strengthen your understanding of the issues facing America's healthcare system. And while she acknowledges that our government must play a substantial role in driving systemic change, she points out how each of us as individuals, clinicians, payers, and employers all have a role to play. The book's title suggests that we're in for a long haul, and I agree. However, Dr. Lee offers concrete examples of driving change in the real world that can have an immediate impact on the work you're doing today. In particular: What it's like to lead a multi-billion dollar health system into value-based care for the first time? Why intrinsic motivators like purpose, autonomy, and mastery are more important than extrinsic motivators like compensation, and how to tap into them to motivate clinicians and drive change. How to co-design change with clinicians (and patients). How to implement patient satisfaction surveys that actually work. How to develop measures that matter, and the surprising things that happen when you do. How to track performance to the clinician-level, and the best way to share the data with them. Creative ways to reinvest your savings. I took a ton away from this conversation, and I'm sure you will too!   Dr. Vivian Lee Vivian S. Lee, M.D., Ph.D., M.B.A, is President of Health Platforms at Verily Life Sciences, an Alphabet company whose mission is to apply digital solutions that enable people enjoy healthier lives. A passionate champion of improving health in the U.S. and worldwide, she works closely with Verily's clinical and engineering teams to develop products and platforms that support the successful transformation of health systems to value and advance the co-production of health with patients, their caregivers, and communities. She also serves as a Senior Lecturer at Harvard Medical School and Massachusetts General Hospital, and a Senior Fellow at the Institute for Healthcare Improvement. In 2019, she was ranked #11 among the Most Influential People in Healthcare (Modern Healthcare). She is the author of the acclaimed book, The Long Fix: Solving America's Health Care Crisis with Strategies that Work for Everyone (Norton, 2020). Dr. Lee is the former Dean, SVP and CEO University of Utah Health. As a leading healthcare executive, she is committed to the advancement of value-driven transformation in health care (NYT Corner Office, STAT). As CEO, Lee led University of Utah Health to recognition for its health care delivery system innovations (Algorithmsforinnovation.org) that enable higher quality at lower costs (JAMA & editorial, NYT) and with higher patient satisfaction (NYT, HBR, NEJM), as well as successful strategies of faculty development and mentorship. In 2016, University of Utah was ranked first among the nation's university hospitals in quality and safety (Vizient). Dr. Lee also commercialized the University of Utah's health plan as Chair of its Board, during which it grew five-fold and was successful in the individual exchange. As Dean, she led the significant expansion of the School of Medicine class size with increased state funding, and helped raise large philanthropic gifts. Lee is an MR radiologist who developed novel methods for measuring kidney function and vascular disease with MRI. Funded by the NIH for 20 years, Dr. Lee was elected to National Academy of Medicine (formerly, the Institute of Medicine) in 2015, and in 2019, she received the International Society for Magnetic Resonance in Medicine's highest award for scientific contributions and leadership, the Gold Medal. She served on the NIH Council of Councils advisory to the NIH Director and has authored over 200 peer-reviewed research publications. Presently she serves on the Defense Health Board, advisory to the Department of Defense for military medicine, the Board of Directors of the Commonwealth Fund and the Association of American Rhodes Scholars, the Membership Committee of the National Academy of Medicine, and on the Scientific Advisory Board of the Massachusetts General Hospital. She is also a director on the board of Zions Bancorporation, a publicly traded company. Dr. Lee is a magna cum laude graduate of Harvard-Radcliffe Colleges, received a doctorate in medical engineering from Oxford University as a Rhodes Scholar, earned her M.D. with honors from Harvard Medical School, and was valedictorian of her Executive MBA program at NYU's Stern School of Business. https://vivianleemd.com/ Dr. Vivian Lee on Twitter Dr. Vivian Lee on LinkedIn   The Long Fix It may not be a quick fix, but this concrete action plan for reform can create a less costly and healthier system for all. Beyond the outrageous expense, the quality of care varies wildly, and millions of Americans can't get care when they need it. This is bad for patients, bad for doctors, and bad for business. In The Long Fix, physician and health care CEO Vivian S. Lee, MD, cuts to the heart of the health care crisis. The problem with the way medicine is practiced, she explains, is not so much who's paying, it's what we are paying for. Insurers, employers, the government, and individuals pay for every procedure, prescription, and lab test, whether or not it makes us better—and that is both backward and dangerous. Dr. Lee proposes turning the way we receive care completely inside out. When doctors, hospitals, and pharmaceutical companies are paid to keep people healthy, care improves and costs decrease. Lee shares inspiring examples of how this has been done, from physicians' practices that prioritize preventative care, to hospitals that adapt lessons from manufacturing plants to make them safer, to health care organizations that share online how much care costs and how well each physician is caring for patients. Using clear and compelling language, Dr. Lee paints a picture that is both realistic and optimistic. It may not be a quick fix, but her concrete action plan for reform—for employers and other payers, patients, clinicians, and policy makers—can reinvent health care, and create a less costly, more efficient, and healthier system for all. Get it on Amazon   Links and Resources Episode 139: Behavioral Economics Expert Explains How to Drive Massive Change with Minor Tweaks w/ Karen Horgan Episode 098: Taking Aim at Phony Doctor Reviews w/ Ted Chan Episode 079: HCAHPS and the Patient Safety vs. Patient Satisfaction Conundrum w/ Christine Greene and Maurits Hughes from HITS2018 Book: Drive: The Surprising Truth About What Motivates Us by Daniel Pink     The #HCBiz Show! is produced by Glide Health IT, LLC in partnership with Netspective Media. Music by StudioEtar  

 Resources in Today's EpisodeShift Nursing PodcastReviveHealth COVID-19 Comms Resource PageBlog on the No NormalCounty Health RankingsTransforming Care at the BedsideCleveland Clinic “Empathy” Video Key TakeawaysLearnings from an Experienced Health System Marketer Turned Nurse Remembering the patients are your number one priority!Yes, your job is to bring in business to the hospital or health system you work for, but it is truly all about the patients at the end of the day.Have a very firm understanding of what is happening in the community you serve.Use language that your target audience can actually understand, not what the physicians want you to use.Internal comms and marketing all need to be talking — and you can't forget that internal is a key audience too.Engaging Nursing Staff Encourage teamwork: Being in VERY close contact with the internal communication team will help marketing teams know what struggles nurses (and all staff) are facing.Be genuine:Get to know actual nurses, and do from a place of genuine concern for them and their well-being, not just to gather inelegance for your own gain.Ask for feedback: Ask nurses to be part of the conversation when developing materials and ask for feedback. Ask them to the table.Show support: Get leadership to get out on the floor and make an effort to learn about the issues and challenges that the staff are facing.They would rather have proper PPE than a pizza party.Listen to needs: Needs change, and they change quickly during COVID-19.Express empathy: Create a culture of empathy in your materials. Show empathy for each other and patients.Nurse Engagement Strategies  Don't accept turnover as a given.Nurses shouldn't be treated as cost centers.There needs to be a recognition that turnover is costly.It costs less to retain an employee than it does to recruit and employee.Nurses are good at telling when people aren't being genuine and don't want you to waste their time.The messages and feedback nurses provide need to get to the right people to actually make change.Engage nurses in the community, not just your employees.Guidance on How to Boost MoraleAuthenticity is key: Encourage leaders to jump in and support in any way possible, even advocating for nurse's needs. 

David Weingard was a healthy 36-year-old participating in triathlons when he was diagnosed with Type I diabetes.  He had no family history of the disease and no where to turn for help.  He searched the internet but was overwhelmed with information.  He needed someone to help him sort through all this information and help him get on the right path – quickly.  Luckily, David found a diabetes educator who helped him understand that being diagnosed with Type I diabetes was not a death sentence.  David’s experience was so impactful that he was determined to help others that needed someone to help guide them through a difficult and confusing experience.  David shares will us his journey and how his company, Cecelia Health touches the lives of those dealing with Diabetes in an impactful and meaningful way. Show Notes: Favorite Books:  Rules for Renegades.  Inspiring Quotes from the podcast: “I always finish the race.”  “When you have cash coming in the door you have choices.”  

Host Dr. Nick van Terheyden aka Dr. Nick talks to author and President of Verily Health Platforms, Vivian Lee, MD PhD. Dr. Lee’s recent book is titled The Long Fix: Solving America’s Health Care Crisis. Their discussion focuses on learning from other systems; successful Medicare Advantage programs; VA success moving from Fee for Service to paying for positive healthcare results; and using the COVID19 crisis to bring about lasting positive change to healthcare. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play HealthcareNOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

In this episode of Inside Health Care, Peggy O’Kane, NCQA President, and Dr. Vivian Lee, President of Verily Life Sciences, discuss Lee’s book, The Long Fix: Solving America’s Health Care Crisis with Strategies That Work for Everyone. Dr. Lee lays out a concrete plan for paying doctors, hospitals and pharmaceutical companies to keep people healthy […]

Health care advocate and Democratic strategist Laura Packard found out three years ago that she had Stage 4 lymphoma, and turned her diagnosis into action, becoming a leading American health care activist, traveling the country pushing for better health care laws, and culminating in her appearance this week in a segment with Joe Biden at the Democratic National Convention. Most of our discussion is about health care, including how the Affordable Care Act saved her life. Laura is an excellent speaker. I think you'll enjoy this. This is one of our premium episodes. You can listen to the first 30 minutes here, and to hear the rest of our show and support our podcast please become a subscriber over at Patreon, thanks.

Dr. Vivian S. Lee is a lifelong academic and healthcare executive who is dedicated to improving our healthcare system with policies, technology and educational strategies that help make health a realistic and affordable outcome for all.Dr. Lee's newest book is available now: The Long Fix: Solving America's Health Care Crisis with Strategies that Work for EveryoneLearn more about Dr. Lee at her website: https://vivianleemd.com.You can follow Dr. Lee on Twitter: @vivianleemdBecome a Patron!Help us grow and become a Patron today: https://www.patreon.com/smartpeoplepodcastSponsors:Mint Mobile - Cut your wireless bill to 15 bucks a month at https://mintmobile.com/smart.BetterHelp - Get 10% off your first month by visiting betterhelp.com/spp.Audible - Visit audible.com/smart or text smart to 500-500.Donate:Donate here to support the show!