Podcasts about hitmc

A conversation with John Lynn, formerly of HITMC, now Swaay Health, discussing the influence and importance of community within the healthcare marketing space. John shares the origin story of Swaay Health, emphasizing the value of connection, collaboration, and community in healthcare IT marketing. The discussion highlights how Swaay Health has provided a platform for sharing challenges, trends, technologies, and successes within healthcare marketing, fostering professional growth and innovation. Key Takeaways include: the significance of giving without expectation the need for authenticity and vulnerability in professional spaces the impact of technology advancements like AI in healthcare The conversation also touches on the strategic importance of staying informed on industry trends and the evolving landscape of healthcare marketing, suggesting a future filled with opportunities for better patient experiences and more effective provider outreach. Show Links: https://www.linkedin.com/in/johndlynn/ https://www.healthcareittoday.com/ https://swaay.health/ https://www.youtube.com/channel/UCiUtW21JL34-3G9s362XXFg https://www.linkedin.com/company/swaayhealth/ https://podcasts.apple.com/us/podcast/healthcare-it-today/id1449044715?ls=1&mt=2

Recognized as a Top 50 Healthcare IT Influencer, Colin knows a thing or two about healthcare conferences. He's a seasoned expert who has witnessed their evolution over the course of his career, including as a key organizer of the very popular annual Swaay.Health Live event (formerly HITMC) dedicated to healthcare marketers. Drawing from his own experiences putting on events and attending dozens more healthcare conferences each year, Colin offers practical advice for PR and marketing professionals looking to break through the noise and get the attention of customers, potential customers, and the media. Recommended Reading Swaay.Health Live HIMSS Conference VIVE PPPC Show  Healthcare IT Today Find Swaay.Health Swaay.Health LinkedIn Find Colin Hung on: LinkedIn Swaay.Health Find Kriste on: LinkedIn Twitter Email Kriste: kg@growwithfuoco.com 

Since the pandemic (and arguably before), health systems are dealing with unprecedented staffing and culture challenges. In this episode, hosts Reed Smith and Chris Boyer discuss the results of a recent study on healthcare employee satisfaction, discuss how to address “quiet quitting” and share high-level thoughts on how organizations could begin changing their own culture. Then they are joined by Christy Pretzinger, CEO of WG Content, how shares her concept of the Cultural Balance Sheet and the results she's seen by adopting a life-work balance at her organization.  Mentions from the show:  TP251 – ICYMI: The High Stakes of Digital Marketing In Healthcare My Language of Love Presentation from HITMC 2022  Press Ganey insight report: Employee experience in healthcare 2024 The Rise of Quiet Quitting: The Hidden Epidemic of Employee Disengagement  How To Improve Your Company's Culture: Four Steps Christy Pretzinger on LinkedIn WG Content website Learn more about your ad choices. Visit megaphone.fm/adchoices

Finding and onboarding a new Chief Marketing Officer (CMO) is hard. During the search, an organization's marketing efforts are often left in limbo. Hiring an interim CMO (or partial CMO) can help organizations bridge the gap and make the transition smoother. FinThrive, a company that offers revenue management solutions to healthcare organizations, brought in Alan Gonsenhauser as an interim CMO, but they did something unexpected. They kept him as an executive coach after they found their permanent CMO. The company and the executives involved could not be happier. To find out more about this unique approach, HITMC sat down with Cheryl Alden – Chief Marketing Officer at FinThrive, Rick Pleczko – Vice Chairman at FinThrive, and Alan Gonsenhauser – Principal & Founder at DemandRevenue. Learn more about FinThrive at: https://finthrive.com/ Learn more about DemandRevenue at: https://www.demandrevenue.com/ Find more great health marketing content: https://www.hitmc.com/

Winning Agency of the Year once is hard enough. Winning it twice is an incredible feat. Earlier this year, Clarity Quest Marketing won the 2022 Medigy HITMC Award for Agency of the Year. It was the second award for the company based in Mystic, CT. HITMC sat down with Christine Slocumb, President at Clarity Quest Marketing, to find out more about the agency and how they were able to achieve this notable accomplishment. To find out more about Clarity Quest, visit https://www.clarityqst.com/ Learn more about HITMC: https://www.hitmc.com/

One of my favorite HITMC Awards is the HITMC Rising Star award. I love how it recognizes someone who is new to healthcare, but in many cases has marketing and PR experience in other industries. This often means that the winner is bringing in some outside knowledge and perspective that can benefit healthcare. This was definitely the case with 2022 HITMC Rising Star Award Winner, Olivia Schlabach who works as Associate Vice President at FINN Partners. As you probably inferred from the title, Schlabach worked in marketing at Nascar before making the switch to healthcare. When we sat down with her for the video interview below, we asked her what it was like going from marketing in Nascar to healthcare. She highlighted how many core principles are the same and that plenty of things she did in Nascar were transferrable to healthcare. Learn more about FINN Partners: https://www.finnpartners.com/ Check out all the healthcare marketing award winners: https://www.hitmc.com/2022-medigy-hitmc-awards/

It wasn't that long ago that blogs and blogging were the most effective way to demonstrate thought leadership and drive interested parties to your website. With the rise of podcasts, video, and social media platforms, blogs have declined in popularity. Are blogs still worthwhile? And if so, what can you do to make your blog stand out? We sat down with one of the original healthcare bloggers, Jane Sarasohn-Kahn, to discuss blogging, the evolution of blogs, and her personal journey. Sarasohn-Kahn is a stalwart supporter of HITMC, a health economist, advisor, author, trendweaver, and winner of the 2022 Medigy HITMC Award for Blog of the Year. Learn more about Jane Sarasohn-Kahn: https://www.healthpopuli.com/ Find more great health IT content: https://www.hitmc.com/

Marketing budgets are never easy. Everything from determining the right amount to ask for to defending your spending allocation is challenging. It is even more difficult when there is misalignment between Sales and Marketing. One way to budgeting better is to use a bottom-up approach (start with meetings booked and leads generate vs revenue) and more realistic math. HITMC sat down with Eric Meerschaert, Executive Director for Growth and Innovation at StudioNorth and Doug Duty, Executive Director for Business Development at StudioNorth to learn the secrets behind better marketing budgeting. Find more great healthcare marketing content: https://www.hitmc.com/

In this month's episode of Overrated & Underused, named HITMC's 2022 Podcast of the Year, hosts Jen Jennings and Tom Testa sit down for a discussion focused on competitive research. Is competitive research necessary to conduct and adjust a strategic marketing plan? How often should this research be conducted? Be sure to tune in to hear the hosts debate! To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

FINN Partners, a leading marketing agency acquired Medika.Life, an online publisher of medical-related content. How will FINN navigate being a PR partner to its clients AND remain a trusted source of health information? Gil Bashe sits down to give us the inside scoop on the company's plans to keep Medika.Life independent and non-commercial. Learn more about FINN Partners: https://www.finnpartners.com/ Join the HITMC healthcare marketing community: https://www.hitmc.com/

Goel Jasper is the winner of the 2021 Medigy HITMC Award for Marketer of the Year (Agency). Learn how is helping MedTech start-ups in Israel (and all over the world), is so inspired by Health Innovation & how he created a successful annual virtual summit by taking cues from Saturday Night Live. Connect with Goel Jasper: https://www.linkedin.com/in/goel-jasper-63a2551/ Join the HITMC community: https://www.hitmc.com/

During the COVID-19 pandemic consumers turned to their healthcare providers as a trusted source of information. Those that had the right educational content ready to meet that demand saw an increase in patient loyalty. Eric Silberman, CEO at True North Custom talks about the unique opportunity healthcare has to build on that trust in a transparent way. Learn more about True North Custom: https://truenorthcustom.com/ Learn more about HITMC: https://www.hitmc.com/

Earning media coverage is hard. Doing that AND becoming an expert that media outlets turn to for quotes, comments and articles is VERY HARD. Dr. Anton Bizzell, CEO of The Bizzell Group, channeled his passion for two important causes and pulled off this rare feat in the past 18 months. See how he did it. Learn more about The Bizzell Group: https://thebizzellgroup.com/ Learn about HITMC: https://www.hitmc.com/

Jared Johnson, winner of the 2021 Medigy HITMC Award for Marketer of the Year (Individual). Learn why brand relevance and not having all the answers is so important and how he is striving to break down the silos in healthcare. Connect with Jared Johnson: https://www.linkedin.com/in/jaredjohnson/ Join the HITMC community: https://www.hitmc.com/

Joy Rios, winner of the 2021 Medigy HITMC Award for Health IT Podcast of the Year, is the founder of the podcast HIT Like a Girl . Learn why she decided to start her podcast that aims to create a new normal of support and inclusion for women in healthcare and health IT as well as attempting to debunk the myth that there are a limited number of seats for women at the table. Join the HITMC community: https://www.hitmc.com/

Matt DiVenere, winner of the 2021 Medigy HITMC Award for Rising Star in Health IT, serves as Senior Content Specialist at naviHealth. Learn how he went from journalist to healthcare marketer providing a safe haven for the senior community during the COVID-19 pandemic. Join the HITMC community: https://www.hitmc.com/

In her role at Hackensack Meridian Health, Pam Landis brings together IT, Communications and Operations to craft digital solutions that meet the needs of staff as well as patients. Hear her share some amazing projects from 2020 and tips on how to forge a successful career in marketing & IT. Learn more about HITMC: https://www.hitmc.com/

In just four short years, Suzanne Hendery and her marketing team at Renown Health have established themselves as a social media savvy, internationally renown (excuse the pun) healthcare organization. Hendery deservedly won the 2020 Medigy HITMC Award and she sat down with HITMC to talk about what the award has meant. She also shares some amazing tips for marketing professionals. Learn more about Renown Health: https://www.renown.org/ HITMC Healthcare Marketing Community: https://www.hitmc.com/

Dalton Patterson, winner of the 2020 HITMC Award for Rising Star in Health IT, serves as the Digital Marketing Manager for CorroHealth. After entering the healthcare industry two years ago with no prior experience, he had a personal charge to make an impact on the industry’s approach to social media and the stale approach typically taken in the industry. Learn how he incorporated social media trends and personality from other industries to propel healthcare marketing forward and earn him the recognition of his peers in the industry. Connect with Dalton Patterson: https://twitter.com/MrDollyPat Join the HITMC community: https://www.hitmc.com/

Laura Bastardi, winner of the 2020 HITMC Award for Rising Star at an Agency, started at Matter Communications as an intern after she graduated. Her role quickly evolved and in a short time she worked her way up to a Public Relations Senior Account Executive on the Matter Health team. Learn more about Laura's journey into the world of healthcare marketing and the amazing clients she works tirelessly to help get their stories out to the masses. Connect with Laura Bastardi: linkedin.com/in/laura-bastardi-96709412b Join the HITMC community: https://www.hitmc.com/

Hear Claire Pfarr discusses marketing staffing - hiring internal versus external and why marketing needs to have a seat at the leadership table. With 15+ years of experience in professional communications and marketing, Claire brings an undeniably infectious passion to everything she does. Her time spent in roles on both the client and agency side of the fence, has given her a wealth of knowledge on which marketing staffing models work well and which don't. Connect with Claire Pfarr: https://www.linkedin.com/in/claire-pfarr/ Join the HITMC community: https://www.hitmc.com/

Larry Kaiser, winner of the 2020 HITMC Award for Health IT Marketer of the Year, started his career in healthcare marketing writing RFP responses for a company that sold two different EMRs. From there he rose through the ranks until he was leading the marketing team. Learn more about Larry's story, his thoughts on the current state of healthcare marketing and what we can expect in 2021. Connect with Larry Kaiser: https://twitter.com/LarryKaiser Join the HITMC community: https://www.hitmc.com/

Many healthcare organizations have set their sights on Amazon as the exemplar to strive towards. They are held as the best practice when it comes to consumer experience, convenience and operations. While there are many things that healthcare can learn from Amazon, emulating their website isn't one of them according to Brian Q Davis, Executive Vice President at Scorpion Healthcare. In fact, Davis believes that making your hospital's website just like Amazon's is a waste of resources. Watch this interview to hear why. Learn more about Scorpion Healthcare: https://www.scorpion.co/hospitals/ Learn more about the HITMC healthcare marketing community: https://www.hitmc.com/

We sit down to learn more about the amazing work that Barby Ingle is doing for patients and healthcare in general. She was the winner of the 2020 Medigy HITMC Award for Patient Advocate of the Year and we wanted to find out more about her background and what her thoughts were on the current state of healthcare. Learn more about Barby Ingle: https://twitter.com/BarbyIngle Find the details of the HITMC Awards: https://www.hitmc.com/2020-medigy-hitmc-awards/

Hosts Jen Jennings, Tom Testa and Adrienne Stoner discuss Awards vs. Case Studies. A lot of award opportunities exist in the healthcare IT space, and unless you’re the winner of the HITMC agency of the year award, Jen seems to think awards are overrated, while Tom thinks that with the right strategy, they’re beneficial and underused. But the hosts agree on one thing – case studies are underused. Tune in to this month’s episode to hear about the best strategies for both award opportunities and case studies! To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play HealthcareNOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

Marketing plays a bigger role in healthcare than we like to think. It shapes our sense of what will make us ill, what will make us healthy and who to go to for help. So in this episode, I explore how to use marketing for good, not evil. Full show notes here: https://michellemarketingstrategies.com/we-need-to-talk-about-marketing-in-healthcare-its-more-important-than-you-think/ You can email me at jennifer@michellemarketingstrategies.com, tweet me @MMSJennifer or find me on Instagram @LeadingwithHealth. Please also stop by my site and download your free copy of Marketing Mojo. 

Today I’m talking with John Lynn, founder of Healthcare Scene as well as two conferences, Expo.Health and HITMC. If I was going to frame out an overarching theme, I would suggest that it is this: Organizational culture eats strategy for breakfast, lunch, and dinner. Let’s consider the scope of this statement: Ambulatory patients spend about 84 minutes on average in clinic. Of those, 7-12 minutes are with a physician. Inpatient, I imagine, has probably an even greater ratio. So those 7-12 minutes are hypercritical, of course. I would never suggest anything that minimized the doctor-patient relationship. But how many times has a doctor’s patient grade gone down because of someone nasty at the front desk? All of the other individuals that a patient meets in the non-doctor portion of their visit, all of the moments that happen in that time frame, all of the care coordination that does or does not happen ... all these things have a significant and meaningful impact on not only the patient experience but also patient outcomes. So, how do you get the front desk and the back office and the middle office and anyone on the phone to recognize the importance to the mission of attaining the quadruple aim of health care? How do you get the janitorial staff to see their role as crucial in the prevention of health care–associated infections (HAIs)? The IT team to feel proud that they have helped with physician burnout by making the tech help doctors instead of slow them down? Or the finance team to consider the financial toxicity of their actions? Or the medical assistants to enter the correct blood pressure or whatever data so our predictive analytics actually work? The answer to all of these questions points back to strong leadership. It’s building a culture of love, as John Lynn puts it. He means aligning around a mission to do right by patients and give them the best care and outcomes that we can. Consider this, though: A culture of love can be within one organization, but it can also be cross-organizations. Peers come together and share their experiences and their best practices for the purpose of improving patient care. Then they can take their enthusiasm and passion back to their own organizations. Doing this disperses a culture; it promotes a way of thinking that connects day-to-day drudgery with an endpoint that we all can be proud of. I don’t think it’s controversial to say that establishing a real culture of love is the best way to achieve patient health in health care, a better patient experience, fewer burned out doctors and nurses, as well as other business results. If you’re interested in how all this connects to patient experience, by the way, listen to EP228 with Julie Rish. John Lynn is the founder of the HealthcareScene.com network, which currently consists of 10 blogs containing over 11,000 articles, with John having written over half of the articles himself. These electronic medical record– and health care IT–related articles have been viewed over 18 million times. John also manages HealthcareITCentral.com and HealthcareITToday.com, the leading career health IT job board and blog. He also organized the first-of-its-kind conference and community focused on marketing to health care: HealthITMarketingConference.com. Plus, he launched Health IT Expo, a conference focused on practical health care IT innovation. John is an adviser to multiple health care IT companies and a highly sought-after keynote speaker. John is deeply involved in social media and, in addition to his blogs, can be found on Twitter at @techguy and @ehrandhit. 03:16 Why putting the burden of patient experience solely on the physician is problematic. 04:10 The biggest influencer of satisfaction in an acute care setting: nurses. 05:05 On the ambulatory side, the biggest point of satisfaction is the front desk worker. 05:22 “We need to look well beyond the doctor if we want to really create a great patient experience.” 05:27 Interview on Don Lee’s HCBiz podcast series on the importance of the janitorial staff. 06:18 How tech can help solve the communication gap between the staff in a health care setting. 06:51 HITMC Conference keynote speaker, Dan Heath, author of five New York Times bestsellers, including The Power of Moments. 07:53 Creating “peak moments” in the patient experience. 08:26 “I wonder if trying to solve all the problems of patients’ [experience] isn’t the wrong strategy.” 08:53 Are organizations actually asking how they can improve the patient experience? 09:22 How administrative overhead is keeping organizations and physicians from focusing on improving the patient experience. 10:38 The trend across organizations that improves patient experience is leadership. 11:35 How the last touchpoint has a significant impact on the patient experience. 12:05 How does an organization communicate an understanding of the importance of the whole staff team? 13:23 The services organizations need to provide in order to guarantee patient payment. 14:07 The short-term and long-term benefits of focusing on the patient experience. 14:55 Understanding the cost associated with the care and aligning the price of things with the cost. University of Utah as an example of attempting to do this. 16:44 “The consumers aren’t going to wait.” 16:50 Convenience vs quality, and how this is going to affect health care. 17:29 Creating a culture of love. 17:40 How Expo.Health is not so much a conference as a community with a passion for using technology to improve health care. 17:51 How bringing together every side of health care professionals to share their ideas and successes is the real answer to improving the patient experience. 18:56 “How do we get those innovations shared?” 19:02 The keynote speakers at the upcoming Expo.Health: Ivo Nelson and Dana Sellers. 21:39 “How much are you infusing the mission of your organization to improve patient care?” 22:36 “If you can’t create a mission in health care, then you probably shouldn’t work in health care.” 26:29 How Expo.Health is affecting change and transformation. 27:08 Providing practical innovations to improve patient care. 29:40 Expo.Health this year is July 31–August 2 in Boston at the Renaissance Boston. Why is putting the burden of #patientexperience solely on the #physician problematic? @techguy of @healthcarescene and @HealthITExpo explains in our #healthcare #podcast. #HITsm #HITMC #hcldr #HIMSS19 #digitalhealth #healthtech #hcmkg Who is the biggest #influencer of satisfaction in an #acutecare setting? @techguy of @healthcarescene and @HealthITExpo discusses in our #healthcare #podcast. #HITsm #HITMC #hcldr #HIMSS19 #digitalhealth #healthtech #hcmkg #nurses Who is the biggest #influencer of satisfaction on the #ambulatory side of #care? @techguy of @healthcarescene and @HealthITExpo discusses in our #healthcare #podcast. #HITsm #HITMC #hcldr #HIMSS19 #digitalhealth #healthtech #hcmkg @techguy of @healthcarescene and @HealthITExpo talks about an interview with @dflee30 of @The_HCBiz over the importance of janitorial staff in a #care setting. #healthcare #podcast #HITsm #HITMC #hcldr #HIMSS19 #digitalhealth #healthtech #hcmkg How could #healthtech help the communication gap between #healthstaff? @techguy of @healthcarescene and @HealthITExpo explains in our #healthcare #podcast. #HITsm #HITMC #hcldr #HIMSS19 #digitalhealth #hcmkg How do you create #peakmoments in the #patientexperience? @techguy of @healthcarescene and @HealthITExpo explains in our #healthcare #podcast. #HITsm #HITMC #hcldr #HIMSS19 #digitalhealth #healthtech #hcmkg Are organizations actually asking how they can improve the #patientexperience? @techguy of @healthcarescene and @HealthITExpo explains in our #healthcare #podcast. #HITsm #HITMC #hcldr #HIMSS19 #digitalhealth #healthtech #hcmkg How is administrative overhead keeping #healthorgs and #physicians from improving the #patientexperience? @techguy of @healthcarescene and @HealthITExpo explains in our #healthcare #podcast. #HITsm #HITMC #hcldr #HIMSS19 #digitalhealth #healthtech #hcmkg What’s #leadership got to do with improving #patientexperience? @techguy of @healthcarescene and @HealthITExpo explains in our #healthcare #podcast. #HITsm #HITMC #hcldr #HIMSS19 #digitalhealth #healthtech #hcmkg How do #healthleaders communicate the importance of the whole #healthteam? @techguy of @healthcarescene and @HealthITExpo explains in our #healthcare #podcast. #HITsm #HITMC #hcldr #HIMSS19 #digitalhealth #healthtech #hcmkg How does creating a #cultureoflove improve the #patientexperience? @techguy of @healthcarescene and @HealthITExpo explains in our #healthcare #podcast. #HITsm #HITMC #hcldr #HIMSS19 #digitalhealth #healthtech #hcmkg Providing practical #innovations to improve the #patientexperience—@techguy of @healthcarescene and @HealthITExpo explains in our #healthcare #podcast. #HITsm #HITMC #hcldr #HIMSS19 #digitalhealth #healthtech #hcmkg

Fraudulent doctor reviews are a real problem. Ted Chan experienced it first hand while trying to help a loved one find a doctor online. In Ted's words: “We found reviews that we thought were false or fake… so thought there was a opportunity to really represent the patient”. And that's exactly what Ted did when he launched CareDash in 2016. His goal was to create a healthcare provider directory and review site that was committed to transparency for both doctors and patients. Ted's idea has resonated and CareDash has grown from 10,000 unique patients visits per month in March of 2018 to over 1,000,000 today. On this episode, you'll learn how CareDash identifies fraudulent doctor reviews and what they do about them. You'll also learn how CareDash uses good SEO practices, online advertising, and quality content to drive their incredible growth. This episode was recorded at the HITMC 2019 conference in Boston, MA. Check out the full show notes and related content here: https://thehcbiz.com/preventing-fraudulent-doctor-reviews-ted-chan/

Dear Friends and Colleagues,These past few weeks have been both exciting and incredibly busy with the recent publication of my book, Reframing Healthcare.  As such, I’m taking a very brief hiatus from our typical podcast interviews to focus on sharing the message of the book across the country.  So - in this episode, we are going to do something quite different.  I was recently interviewed by Gregg Stebben of ForbesBooks Radio about Reframing Healthcare.  The goal of ForbesBooks Radio is to “bring the Stories, Passion, and Knowledge of top thought leaders to the world.”  I’m incredibly honored to be included in this series. Gregg was also kind enough to allow me to share the interview with you in lieu of our usual podcast this week.  I encourage you to listen in as Gregg takes us on a fast-paced exploration of the topic. We will return to our normal podcast schedule and format on May 16th. We’ll finish out this season with four dynamic interviews that cover everything from the transformation of Quality Improvement with the CEO of the NCQA, to learning about disruptive change from one of the most innovative and disruptive healthcare CEO's.Finally, and most importantly, please accept my sincere thanks for being such a dedicated audience. Creating a New Healthcare was recently honored as the Healthcare and IT Marketing Community’s (HITMC) 2019 Podcast of the Year. It is entirely due to your support, interest, and engagement that we were able to accept this award, so thank you.Until next time, be well.Zeev Neuwirth, MD

John Lynn shares a wrap-up from last week’s Healthcare and IT Marketing Conference and describes what makes it so different from other healthcare conferences. Once upon a time, health IT and hospital marketers functioned on opposite sides of the spectrum, but the HITMC community is changing that. All that, plus the debut of a brand new segment where we keep it real.Thanks to Xpressdocs for helping us spread the awesome, yo! See acast.com/privacy for privacy and opt-out information.

On this episode, we discuss the power of online communities like  #HCLDR, a new push for healthcare interoperability in Canada called Access 2022, and much more. Our guest is Colin Hung, CMO and editor at HealthcareScene.com, and founder of #HCLDR.   Online Communities:  #HCLDR is a weekly tweet chat (Tuesday's at 8:30 PM EST) that has been going strong for 7 years. It attracts an international audience of 150-200 people who generate 1,500-3,000 tweets and up to 12 million impressions. This community, plus others like #HITsm were a huge influence on my path in healthcare and Health IT. In fact, The #HCBiz Show! started as the #HCBiz tweet chat. These communities provide a surprisingly effective way to network and learn new ideas, and they lead long term relationships. Ultimately, they took me to Toronto for this interview.   Canada has national healthcare… and still struggles with interoperability!?!?  That's right! Interoperability is not magically “fixed” in a single payer system. Canada, just like pretty much everyone else in the world, struggles to get healthcare data where it needs to be. I won't get into that here, but you can hear all about why interop is challenging on last week's episode – The Path to Healthcare Interoperability – or read about it here. This is why Canada Health Infoway (Infoway) launched the ACCESS 2022 movement. Infoway helps to improve the health of Canadians by working with partners to accelerate the development, adoption and effective use of digital health solutions across Canada. And Access 2022 provided the backdrop for this #HCBiz interview. I drove up to Toronto on the day Colin was being filmed to help raise awareness for the Access 2022 movement. You can see the product of that in the video below – and you can even see this podcast being recorded around 1:33. I know… meta. https://youtu.be/BxIlHrhPwvQ   HITMC and Health IT Expo:  Colin and I also discuss the Healthcare and IT Marketing Conference or HITMC (happening right now in Boston!) and the Health IT Expo (July 31-Aug 2 also in Boston). I'll be headed to Boston for my first HITMC shortly after hitting publish on this post. Hit me up if you're there! And I highly recommend you check out the HealthIT Expo coming up on July 31-August 2. It's a practical conference that aims to send you home with actionable information – much like I always say on this show, things you can take home and put to work on Monday. Check out all of our coverage from last year's Health IT Expo here.   About Colin Hung:  Colin Hung is an award-winning marketing executive with more than a decade of healthcare and Health IT experience. He co-founded one of the most popular healthcare chats on Twitter, #HCLDR and he has been recognized as one of the “Top 50 Healthcare IT Influencers”. He is an active member of #TheWalkingGallery, #pinksocks, #HealthITChicks and #HITMC. Colin writes and blogs frequently. His work has been featured in a number of publications including the Journal of the American College of Radiology and HospitalEMRandEHR.com. Colin holds an Engineering degree from the University of Waterloo. He is currently helping to build the HITMC Community and organize the new HealthIT Expo. His Twitter handle is: @Colin_Hung. Colin is the CMO and editor at HealthcareScene.com   See the full show notes here:  https://thehcbiz.com/hcldr-access2022-colin-hung/

John Lynn, aka @TechGuy is well known in the healthcare IT world. He has developed a series of websites to support the industry. His website Healthcare Scene hosts 10 healthcare blogs that have generated over 11,000 blog posts, half of which John wrote himself! He's the co-founder of #HITMC Conference, supports numerous Twitter handles and provides a valuable resource for job seekers in the industry. Listen to our conversation or drop in at the time stamps below: 00:00 Introduction 00:50 #HIT100 01:15 Healthcare - people with personal passions 02:38 What is your "Why"? 03:40 Difference between professional and passion-driven participants 05:17 Disconnect in C-Suite not being exposed to social media discussions? 06:48 Social determinants of health 07:27 Patient stories - not hearing enough "good" stories 10:47 Empowered patients 13:41 People want to do good. Problems are a result of faulty workflow or process 16:18 The power of social media 17:10 Entrepreneurial spirit is suppressed in healthcare 18:56 Acquired EHRs, now we need healthcare analysts 20:22 John's digital properties: Healthcare Scene, Healthcare IT Jobs, #HITMC 23:47 Open Sharing among healthcare marketers 26:29 HITMC Conference - Marketing automation hot topic 28:21 Networking is a valuable aspect of HITMC 29:15 Call for speakers for Spring HITMC Conference 31:24 Topic suggestions: Success/Failure stories and Creative or Innovative Problem Solving 31:04 Hamilton Rap from Stacey Gobel of Studio 9 32:07 Where will the conference be held? SLS Las Vegas 35:30 Find #HITMC - LinkedIn Group, Website, TwitterChat 36:40 "Local" meetups around the country 38:03 Social Media Tip: Stacy Goebel with Studio North "Try Live Video" Find John Lynn: LinkedIn Patient Stories blog HITMC Call for Speakers Twitter: @EHRandHIT @TechGuy @HealthcareScene @HealthcareITJob @HospitalEHR Websites: Health IT Blog Network Healthcare IT Jobs HIT Marketing Community