Podcasts about Buy Me Once

Tara Button is the founder and CEO of Buy Me Once, a platform which helps people buy the longest-lasting products on the planet. If you've heard me talking about the 3 essential strategies for circular businesses, you'll know that one of those 3 strategies is Keeping things in use for longer, through durability, repairability and resellability. I get frustrated by how difficult it is to find good examples of companies doing this, and so it was brilliant to discover Buy Me Once, which is all about finding products that meet that criteria and helping people find them. Back in 2015, Tara was a frustrated advertising creative, tasked with increasing the chocolate consumption of children, when the gift of an heirloom cooking pot sparked the idea of Buy Me Once. The platform went spectacularly viral in 2016, allowing Tara to leave Ad Land. Since then, Buy Me Once has partnered with 100s of ethical brands to help consumers buy for the long term, for a wide range of products from kitchenware to bedlinen, home furnishings to electronics, and for clothing. Tara explains what led her to start Buy Me Once, and the ethos underpinning the choice of featured brands and products. We hear what is driving the push for more durable, repairable products, and how the feedback from customers can help brands to improve their products. Tara has also become a disruptive voice, speaking about product durability at events, on TV, podcasts and BBC radio. Tara's early career in marketing and advertising meant she could unpack the psychology of consumerism, and she has written a very engaging and insightful book on mindful consumption, A Life Less Throwaway, published by Harper Collins. We touch on aspects of what's in the book, which has some great tips to help us spot the various kinds of marketing tactics before we get sucked into the ‘buy it now' decision.

We live in a world that's always trying to sell us more stuff, and much of it is junk. Enter environmental degradation, wasted money, unnecessary headaches, and clutter. Lots of clutter.Today we continue this week's Buy Just Once theme with BuyMeOnce.com founder Tara Button, who's here to lay bare the tenets of what she terms 'mindful curation'.Here's a preview:[7:00] Exactly how our ultra-commercialized world leaves us broke and lonely[12:00] Examining the discrepancy between the "poor premium" and consumer rights[23:00] 4 fixability elements to look for when researching appliances and electronics[28:00] Thoughts on trust and brand loyalty at a time when consumer confidence is at an all-time low Resources mentioned:A Life Less Throwaway: The Lost Art of Buying for Life by Tara ButtonCitizens: Why the Key to Fixing Everything is All by John AlexanderBlendtec blenderWell Rigged --Join our (free!) community here.Find your tribe. Sustainable Minimalists are on Facebook, Instagram + Youtube.Email me and say hello! MamaMinimalistBoston@gmail.com. Our Sponsors:* * Thank you also to Armoire! Use code SUSTAINABLE for up to 50% off your first month.* Thank you to our sponsor, Quince! For free shipping and 365-day returns visit https://www.quince.com/SUSTAINABLEPODCAST/ Support this podcast at — https://redcircle.com/sustainable-minimalists/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

On last week's episode, Tara, the founder of BuyMeOnce, shared her own experience with the sunk cost trap. Today, we're gonna drill down into what it is, why we fall into it and how to avoid it when you've already plowed time, money, effort, blood, sweat, and tears into a business project that just isn't working.

Joining me in the coaching time machine this week is a founder whose story many of you will relate to. Tara Button's company Buy Me Once had outgrown v1 of her site as well as the platform she originally launched on. It's a problem first time founders hope to have.Tara knew she had to rebuild and relaunch in order to scale. But this is not a conversation about mistakes she made along the way. Because, as you'll hear in this episode, Tara did nearly everything right. She outsourced talent to make up for the areas she lacked expertise, she used her network to vet her developers, she set a deliverable and a timeline. It should have been a successful launch and it wasn't. So why is that?In this episode, we talk about the notion of sunk cost fallacy and why certain deeply help beliefs and fears influenced Tara's decisions in her journey.If you want to see how future fit you are then take 3 minutes to find out your Peer Score at www.peer-effect.com/peerscore

Tara Button had an idea of a website and community that put a spotlight on long lasting products and true consumer satisfaction first - and that idea stalked her until she had to create it and launch it for the world to utilize. Her site is Buy Me Once, and it is completely changing not only how consumers find products that are built to last, but how companies are realizing that repair and a warranty are two criteria that are moving up the list for most shoppers. Tara joins Sam to talk about how she saw the need for Buy Me Once, how they changed their business model to now sell directly to consumers, and her advice for building a community around your website. She also gives us a few of her favorite brands featured on Buy Me Once, and how to know when you are really getting quality items.  What You Will Discover This Week: In a world of paid reviews and wanting everything quickly on demand, it can get confusing to know where to shop and what products will last the test of time. Tara talks about why products are meant to break physically along with stylewise, and how it is time for that to change.  What Buy Me Once is, and Tara knew there was nothing of it's kind and greatly needed in the consumer world.  The less we have to buy things, the more we save money for ourselves and keep our environment clean.  What Tara thinks the future is for the Right to Repair Act and companies including life cycle labeling and more transparency about how long their products really will last.  Why Tara decided to change the business model of Buy Me Once from affiliate marketing to selling directly out of their warehouse. Some of her favorite brands and recommendations both in and beyond Buy Me Once.   Who to really seek honest reviews from instead of basing everything off Amazon.  Mentioned: https://buymeonce.com/ (Buy Me Once ) https://www.lecreuset.com/ (Le Creuset )

Companies and industries realised one thing: consumers don’t buy many products if the products are built to last. On the other hand, short-lived products will be replaced, so building fragile items means companies create additional “demand” and in the end, more profit. In today’s world, this regular and repeated consumerism has been indented into our lives. From Seasonal Fashion to feeling invigorated when buying new furniture, we’re used to receiving positive feedback from following our shopping urges. These shopping habits are not always good for the planet because of the amount of waste created from making these products. Take it from Tara Button, marketing expert, and founder and CEO of Buymeonce.com and a Champion of Buying Less, and Buying Better. “BuyMeOnce” sells all kinds of products that are built to last. Whether it’s pots and pans, fashion, healthcare, bed linen, bottles, backpacks or bikes, all their featured products are sustainably produced and chosen because they’re meant to last a long time. Their code of business is an idea worth following: “We’re demanding longer-lasting products, better guarantees and responsible manufacturing. By offering only the most long-lived products out there, we want to empower consumers to buy less, and buy better.” As you might imagine, changing our society’s fundamental behaviour won’t be easy. Listen to this episode, to find out more on the origin and future of consumerism! I hope you enjoy the episode! Resources: BuyMeOnce Website US: buymeonce.com BuyMeOnce Website UK: uk.buymeonce.com Tara Button’s Website: tarabutton.co.uk Tara Button's Book “A Life Less Throwaway: The Lost Art of Buying for Life”: amazon.com/gp/product/0399582517/ref=dbs_a_def_rwt_hsch_vapi_taft_p1_i0

#249 • How do we shop with a sustainable mindset? Cozy in for this comforting chat with British zero-waste expert Tara Button, a former advertising copywriter who couldn't stomach that she was selling people stuff they didn't actually need. She founded BUYMEONCE.com as a consumer guide for those of us who want to buy a quality item once and learn how to care for it. We discuss how to shop with a sustainable mindset, how to care for the things we already have, and her book A Life Less Throwaway: The Lost Art of Buying for Life (Ten Speed Press). These are uncertain times. Thank you for taking precautions with your sweet families by practicing social distancing. The elderly and those of us with immunocompromised spouses - like Adam - truly appreciate it. I'm aware that the elderly and children who depend on school lunches will be especially hit hard. I'll be donating to feedamerica.org. Check them out. New listeners, we have over 240 episodes. If you happen to come across any favorite moments or quotes from our experts, email me at hello@atomicmoms.com or DM on Instagram @atomicmoms and I may share them on social media, crediting you in the caption of course!Subscribe to our newsletter @atomicmoms.com I'll be sharing the latest news from our personal little Homefront as well as articles and kid activities. x Ellie KnausShow Notes: https://www.atomicmoms.com/embracing-quality-and-sustainability-in-our-throwaway-culture-zero-waste-expert-tara-button-buymeonce-atomic-moms-podcastAs always: subscribe, rate, and review! Your support for this independent pod never goes unnoticed!Subscribe + Listen on the Go: Apple Podcast | StitcherJoin our @atomicmoms Instagram, Facebook, and Facebook community.

Tara Button is the founder of BuyMeOnce.com which helps connect people to durable, dependable, well-designed & built products, to live sustainably. Her new book is A Life Less Throwaway: The Lost Art of Buying for Life, and it provides a wealth of info & exercises to help people find the optimal material life for themselves.Past/current religious/spiritual influences: Catholic, Sunday Assembly

Today’s guest on the Age of Plastic Podcast, Buy Me Once founder and author Tara Button. Buy Me Once is a one stop online shop for the most durable sustainable items that in some cases will last you a lifetime. From umbrellas to tights to frying pans, Buy Me Once does what it says on the tin! Tara Button set the site up when she realised no one focuses on long lasting products anymore. She’s also written a book called A Life Less Throwaway and even had a sustainable wedding! We cover over consumption, consumerism, the part advertising and social media has to play and why people need to think more about electric kettles! Check the website for gifts that last https://uk.buymeonce.com/ Buy Me Once Zero Waste Starter Packs https://uk.buymeonce.com/collections/zero-waste-shop A Life Less Throwaway https://uk.buymeonce.com/products/tara-button-a-life-less-throwaway Tara Button on the Minimalists Podcast https://uk.buymeonce.com/blogs/articles-tips/tara-button-how-it-felt-to-meet-the-minimalists Eco Life Hack - POTTED CHRISTMAS TREES (sign up for next year!) https://www.christmastreesdelivered.co.uk/pot-grown-christmas-trees/ http://www.loveachristmastree.co.uk/ https://www.londonchristmastreerental.com/ https://rentalclaus.com/ https://www.diy.com/departments/4ft-nordmann-fir-pot-grown-christmas-tree/3663602556183_BQ.prd

Tara Button is the founder of BuyMeOnce, which is on a mission to change the way the world shop forever. The BuyMeOnce team find the longest lasting and most sustainable products on the planet and do all the research so shoppers don't have to. It started as a small passion project but soon went viral. It's now had over 3 million visitors. There are now also over 2000 products on the site. Some of the highlights include: Socks with lifetime guaranteePans with a multi-CENTUARY warrantyA football that never deflatesA pen that never runs out of inkAnd sustainable clothing brands committed to fixing their clothes for life. Tara has now written a book, A life Less Throwaway, which explains the philosophy behind BuyMeOnce. About how buying once and buying well is the secret to a calm mind, clean planet and a permanently uncluttered home. For more information go to Green Element Podcast This episode is hosted by Will Richardson - connect with Will on https://uk.linkedin.com/in/greenelement (Linkedin) or Twitter  This episode is produced by Woon Tan of Podcast Publishing

Today we're talking with Kelly and Lauren, hosts of the Millennial Minimalists, a podcast that inspires listeners to live a simpler, more intentional life every day. We will learn more about how Kelly and Lauren met, how their minimalist journey has evolved, and how minimalist and sustainable lifestyles are so similar in so many ways. To find and stream the Millennial Minimalists, visit them on Podbean. millennialminimalists.podbean.com @millennialminimalists In our conversation, Kelly referenced Buy Me Once, a one-stop-shop for sustainable brands - check it out! Let's go!

BuyMeOnce an industry-leading online marketplace selling incredibly long-lasting & sustainable products. Founded by author and former blue-chip marketer, Tara Button, BuyMeOnce is well positioned to meet demand as conscious consumerism goes mainstream. Highlights: How Tara started a blog that went viral Ashton Kutcher likes Buy Me Once From advertising to sustainable consumption Taking responsibility for a product's life and afterlife Importance of making it easy for people to use it Price per use comparisons and longevity calculators for products How big is Amazon as a threat Crowdfunding on Crowdcube Useful links: Buy Me Once's Crowdfunding on Crowdcube (Capital At Risk) http://bit.ly/2wJIy9T Buy Me Once - https://uk.buymeonce.com/ BuyMeOnce Twitter - https://twitter.com/BuyMeOnce BuyMeOnce Instagram - https://www.instagram.com/buymeonce/ Tara Button's Linkedin https://www.linkedin.com/in/tara-button-a3548925/ Trump's Earth Day - https://www.trumpsearthday.com/ TimeStamp: [01:00] When did Tara Button discovered the problem? [03:00] How does one go viral? [05:00] Turning a passion product into a business [08:00] What are the criteria for the brands to make it on BuyMeOnce [12:00] Washing machine that lasts 20 year   [15:00] Having more long-lasting products that are cheaper [21:00] Amazon vs Buy Me Once [23:40] Future of Buy Me Once

In today’s episode I'm chatting to Tara Button, the founder and CEO of Buy Me Once, and author of A Life Less Throwaway. After receiving a Le Crueset saucepan as a gift, Tara set out to look for a website that sold "the Le Crueset of everything" - meaning products that are made to last, […] The post [028] BUY LESS, BUY BETTER WITH TARA BUTTON FROM BUY ME ONCE appeared first on Sustainable(ish).

Closet Joy Part 3 of 3. Our guest, Tara Button, helps you curate a mindful life of less throwaway that extends well beyond your closet, ultimately impacting the environment and the global community. Today’s episode of Spark Joy is part three of a three part series dedicated to closet joy. We’ll talk to three guests who are revolutionizing the way we view fashion and style. Tara Button, founder of BuyMeOnce, is at the forefront of the global movement to change the way we shop and live forever. In 2013 Tara went from depressed spendthrift to fulfilled entrepreneur, using a technique she calls ‘mindful curation.” Her new book A Life of Less Throwaway, teaches the steps to master this lifestyle change. We want to hear from you! Tell us your burning tidying questions or share stories about how KonMari has impacted your life. Find us at www.sparkjoypodcast.com and click “Ask Spark Joy” to leave a question or comment for a chance to be featured on next week’s show. While you’re there, sign-up to join our Spark Joy podcast community and get notified when each episode airs. You can also join the Spark Joy podcast community on Facebook, Instagram or Twitter at the handle @sparkjoypodcast. In this episode, you’ll enjoy: - How a cooking pot inspired Tara to get out of debt, change her spending habits and champion a buy it once culture and platform How the "mindful curation" technique featured in Tara's book, A Life Less Throwaway, helps you find out what's meaningful to you Why we need to notice the preassures of advertising and recognize things are typically not made to last a lifetime, perpetuating the cycle of buy, use once, throwaway How you can "take stock" of the things in your home to focus on how you accumulated your stuff and how to find things that help you live your life's purpose How Tara's book helps you get off the trend treadmill and decide what kind of person you want to project to the world Celebrities that are trending for repeating the same outfit on multiple occasions How longevity (buying things that last longer) has the biggest impact on the planet (bigger than recycling!) How looking at your past Amazon purchases can help you confront your consumerism and shopping patterns How Tara is not a naturally tidy person, but was able to apply decluttering techniques and be more discerning about the things she purchases How identifying what makes you happy and what gives you purpose helps you understand how to make certain things in your home accessible The connection between mindful curation and finding your purpose and priorities, while focusing on the things that matter. How thinking about what you want people to say about you once you're gone helps you understand what you really care about How researching and writing down colors, styles, fabircs, and brands before you start to shop will help you be more mindful and sustainable when you shop The system that determines what products land on BuyMeOnce Mindufully curated closet maintenance tips, including the Guppyfriend Washing Bag How to properly "do your colors" to get a sense of which ones bring you alive Examples of items in Tara's home that she's only bought once Gems: - "The whole world is trying to persuade you to buy mindlessly." - "People don't talk about longevity when it comes to the planet." - "I now don't bring anything into my home that I'm not going to have for a decade or so." - "When it comes to things that are going to make us happy in the long term, it's all about our community and relationships." - "The fashion industry is the second most poluting industry in the world, after the oil industry." - "As humans, we know we need things to survive. Not shopping is not an option." - "Buy things that will make you feel good in the long term." - "Write a list of the things that you don't need in your life and you'll feel a surge of gratitude for everything you have." Tara’s favorite tidying tip: Start with items that are not emptionally resonant. Start with your pants! What sparks joy for Tara: Taking a moment out of her day to be creative by writing children's books. You can find more about Tara by visiting www.buymeonce.com. Be sure to pick up Tara Button's book, A Life Less Throwaway, and follow her on Instagram (@tara_button) and Twitter (@tarabutton) You can find Karin Socci at The Serene Home You can find Kristyn Ivey at For the Love of Tidy Special Guest: Tara Button.

Why should durability be a key factor to take into account when we try to shop more sustainably? How are advertisements set up to potentially manipulate our thinking, and how can we address that ourselves in order to protect our mental health?   Sharing her wisdom here is Tara Button, the Founder of BuyMeOnce, a website which finds the most sustainable and longest-lasting products on the planet. Let's dive in.   HIGHLIGHTS [7:56] How Tara and her team determine which items are the longest-lasting products on the planet to stock.    [16:46] Tara discusses the dangers of advertising and how consumers are constantly manipulated. [19:43] How we can consciously address this problem as individual consumers. [22:10] Kaméa: "Do you think there's a relationship between the accumulation of stuff and our perceived self worth?" [25:22] Tara: "Unless you are enough as you are right now, no money will ever make you happier." [26:19] Kaméa: "When you picture a future where everyone is buying things once, where do you see opportunities for growth from a business or economical standpoint?"   Thanks for bringing your light! Find the full show notes with links and resources at www.greendreamer.com/92, subscribe to our newsletter to win monthly giveaways, and share your #1 takeaway from the episode tagging our featured guest and me @KameaChayne to spread the light and to let us know you're tuning in!

If you’re in the pre-quit phase of a job, where you’ve started a side gig but haven’t left your primary job, you may be feeling like there just aren’t enough hours in the day to get everything accomplished. But there are. This week’s guest, Tara Button, Founder and CEO of BuyMeOnce.com and author of ‘A Life Less Throwaway,’ talks about how she cut down her hours at her primary job and ensured that she worked only the hours she had promised so that she could fully dedicate the rest of her time to developing her passion project. Audio: Bensound.com

BuyMeOnce is an online curator of beautiful products that last. Tara Button, CEO of buymeonce.com and author of “A Life Less Throwaway” shares her journey from working at a global advertising agency to manifesting her dream of a global platform for durable goods and leading a movement for sustainable living. First inspired by a Le Creuset cast iron pot, she was constantly looking for products that last and thought that someone else must have created a website with such a collection. Tara was “stalked by the idea of a website” for over 2 years before realising she had to take action.Tara shares her journey of commercialising the early Buy Me Once website after a Telegraph article went viral and her inbox was flooded with interest. After two major website upgrades and a change in business model, Buy Me Once is a growing seven person team, including one in New York, and over 2000 products listed.Highlights of the podcast:+ How they have developed a process to assess longevity and durability of products+ What companies are doing to improve the sustainability of products+ Why Tara is campaigning to make product lifetime information more transparent+ How the circular economy is the only way forward+ Tara’s book being sold all over the world, from Taiwan to Turkey and Vietnam to Poland+ Interesting products listed on their website; including a pen that has enough ink to last a lifetime, the unpoppable One World Futbol and the Elvis & Kresse wallets made out of London Fire Brigade hosesBuy Me Once website: www.buymeonce.comTara’s personal website: www.tarabutton.comTwitter https://twitter.com/buymeonceA Life Less Throway: https://buymeonce.com/pages/a-life-less-throwawayOne World Futbol: https://uk.buymeonce.com/products/one-world-play-one-world-football-blueInfinium Space Pen: https://uk.buymeonce.com/products/fisher-space-pen-infinium-space-pen-black-titaniumElvis & Kresse: https://www.elvisandkresse.comHost Adam Woodhall of www.inspiring-sustainability.comConnect: www.linkedin.com/in/adamwoodhall See acast.com/privacy for privacy and opt-out information.

Closet Joy Part 3 of 3. Our guest, Tara Button, helps you curate a mindful life of less throwaway that extends well beyond your closet, ultimately impacting the environment and the global community. Today’s episode of Spark Joy is part three of a three part series dedicated to closet joy. We’ll talk to three guests who are revolutionizing the way we view fashion and style. Tara Button, founder of BuyMeOnce, is at the forefront of the global movement to change the way we shop and live forever. In 2013 Tara went from depressed spendthrift to fulfilled entrepreneur, using a technique she calls ‘mindful curation.” Her new book A Life of Less Throwaway, teaches the steps to master this lifestyle change. We want to hear from you! Tell us your burning tidying questions or share stories about how KonMari has impacted your life. Find us at www.sparkjoypodcast.com and click “Ask Spark Joy” to leave a question or comment for a chance to be featured on next week’s show. While you’re there, sign-up to join our Spark Joy podcast community and get notified when each episode airs. You can also join the Spark Joy podcast community on Facebook, Instagram or Twitter at the handle @sparkjoypodcast. In this episode, you’ll enjoy: - How a cooking pot inspired Tara to get out of debt, change her spending habits and champion a buy it once culture and platform How the "mindful curation" technique featured in Tara's book, A Life Less Throwaway, helps you find out what's meaningful to you Why we need to notice the preassures of advertising and recognize things are typically not made to last a lifetime, perpetuating the cycle of buy, use once, throwaway How you can "take stock" of the things in your home to focus on how you accumulated your stuff and how to find things that help you live your life's purpose How Tara's book helps you get off the trend treadmill and decide what kind of person you want to project to the world Celebrities that are trending for repeating the same outfit on multiple occasions How longevity (buying things that last longer) has the biggest impact on the planet (bigger than recycling!) How looking at your past Amazon purchases can help you confront your consumerism and shopping patterns How Tara is not a naturally tidy person, but was able to apply decluttering techniques and be more discerning about the things she purchases How identifying what makes you happy and what gives you purpose helps you understand how to make certain things in your home accessible The connection between mindful curation and finding your purpose and priorities, while focusing on the things that matter. How thinking about what you want people to say about you once you're gone helps you understand what you really care about How researching and writing down colors, styles, fabircs, and brands before you start to shop will help you be more mindful and sustainable when you shop The system that determines what products land on BuyMeOnce Mindufully curated closet maintenance tips, including the Guppyfriend Washing Bag How to properly "do your colors" to get a sense of which ones bring you alive Examples of items in Tara's home that she's only bought once Gems: - "The whole world is trying to persuade you to buy mindlessly." - "People don't talk about longevity when it comes to the planet." - "I now don't bring anything into my home that I'm not going to have for a decade or so." - "When it comes to things that are going to make us happy in the long term, it's all about our community and relationships." - "The fashion industry is the second most poluting industry in the world, after the oil industry." - "As humans, we know we need things to survive. Not shopping is not an option." - "Buy things that will make you feel good in the long term." - "Write a list of the things that you don't need in your life and you'll feel a surge of gratitude for everything you have." Tara’s favorite tidying tip: Start with items that are not emptionally resonant. Start with your pants! What sparks joy for Tara: Taking a moment out of her day to be creative by writing children's books. You can find more about Tara by visiting www.buymeonce.com. Be sure to pick up Tara Button's book, A Life Less Throwaway, and follow her on Instagram (@tara_button) and Twitter (@tarabutton) You can find Karin Socci at The Serene Home You can find Kristyn Ivey at For the Love of Tidy Special Guest: Tara Button.

Joivan Wade and Percelle Ascott talk to Tara Button about how she got here. In this episode, Joivan & Percelle talk to Tara Button who left a career in advertising to set up her own company Buy Me Once. After the company became a viral sensation, Tara was catapulted to entrepreneurial success, splashing across all the national newspapers and writing a book 'A Life Less Throwaway'. Throughout the series Joivan and Percelle will be talking to people who have made their own success and taken their ideas from bedroom to boardroom. Guests include comedy writer/performer Kayode Ewumi, agent Dumi Oburota, entrepreneur Tara Button, model agency director Chams Hayden and comedian Mo Gilligan. This podcast is created in association with Radio 1’s Academy. Discover more at http://www.bbc.co.uk/radio1/academy

This week, I'm joined by the author and entrepreneur, Tara Button, to discuss Tara's new book A Life Less Throwaway. Tara started her business, Buy Me Once, when she felt frustrated by how hard it was to find quality products that were guaranteed to last. Clearly, many others felt the same, as her website instantly attracted a huge number of hits and attention from national and international press. Realising she was on to something big, Tara quit her day job and made Buy Me Once her full time career. A Life Less Throwaway is a brilliant guide to living and shopping more mindfully. Drawing on her previous experience working in advertising, Tara unveils the tricks of the trade in how companies tempt people into buying more than they need, and lays down guidelines on how to curate a home filled with only products that reflect your values and are made to last. In our conversation, Tara explains more about how she went from spendthrift habits to appreciating the value in buying once and buying for life. She also gives helpful tips on how to give your house a thorough declutter and what you should do if you think you're bored with your domestic environment. Tara also shares her all time favourite buys, from a pen with limitless ink, to a hot pink umbrella that saves her £100s in the long-run. This is a fantastic episode for anyone needing a little spring cleaning inspiration, or who wishes to shop more carefully. Listen to learn more about Tara's story and how to live mindfully in a throwaway culture. Read the show notes and get all the links: teaandtattlepodcast.com/home/65 Get in touch! Email: teaandtattlepodcast@gmail.com Instagram: Find Miranda at @mirandasnotebook and @mirandasbookcase If you enjoy the show, please do leave a rating and review in iTunes, as good ratings really help other people to find the podcast. Thank you!

This week Alexx chats to Tara Button, ex ad exec turned conscious consumer advocate with her pioneering business “Buy Me Once”. Buy Me Once calls on people to focus on investing in items that will last a lifetime, as opposed to engaging in the current cycle of getting good, cheap deals and constantly buying lesser quality items. Alexx and Tara talk about some of the tricks employed by advertisers to get us hooked on things we don’t need, the inception of Buy Me Once and her hopes for what it will bring to people. Launched currently in the USA and the UK and soon to be in Australia and Canada, Tara is a woman on a mission to spread the “buy less, buy better” love. Enjoy the show and don’t miss your amazing partner offer from Weleda Australia (Australian residents only). Show notes can be found at https://www.lowtoxlife.com/podcast/  

**Summary:** In Episode #209 Ari welcomes Clint Arthur, the CEO of Statusfactory and author of ‘Performance'. Listen as Clint and Ari discuss the importance of status for entrepreneurs, how to manufacture celebrity, and why being more entertaining is the best business strategy. **Time Stamped Show Notes:** - 14:20 – Introduction of Clint Arthur - 14:38 – What is [Statusfactory](http://www.statusfactory.com/)? - 14:59 – To be successful as an entrepreneur, you need to be perceived as high status - 15:22 – The easiest way to raise status is with celebrity - 16:05 – Raising status with speaking engagements - 17:15 – Clint's background - 17:50 – Meeting Donald Trump - 18:10 – Using celebrity as a tool to appear to be a thought leader - 18:40 – How do you sell a book? Get on TV - 19:40 – Start with tiny cities and work your way up - 21:50 – Booking his own publicity - 22:40 – Appearing on the Today show - 23:04 – You can work up to big markets, as long as you have the right formula - 23:50 – Clint's pitch email for his appearance was the best one ever sent to Less Doing - 24:14 – [‘Performance'](http://www.amazon.com/Performance-Celebrity-Mesmerize-Audiences-Maximize-ebook/dp/B01AALONJ2) - 25:20 – The skills that help you on TV, webseries, and presentations - 26:03 – ‘Performance' is about how to be entertaining in everything you do - 41:36– _Top 3 Tips to be More Effective:_ - Realze that you need to be in showbiz - Talk louder: it conveys energy - Choose a costume that sends the right message - [clintarthur.tv](http://www.clintarthur.tv/) **3 Key Points:** - The best way to be trusted is to be perceived as high status. - If you want to be famous, start with small appearances and work your way up. - If you're in business, be in show business. Always be performing. **Resources Mentioned:** - [The Jolly Roger Telephone Company](https://www.kickstarter.com/projects/202664225/the-jolly-roger-telephone-co): An entertaining system for dealing with telemarketers. - [Medical Daily](http://www.medicaldaily.com/academic-performance-self-control-grip-strength-373454): A study correlating grip strength to self-control - [Alton Brown](http://altonbrown.com/thermal-shock-porterhouse-steak-recipe/): The science of cooking a perfect steak - [Good Morning Mantras](http://www.marcandangel.com/2016/02/14/52-good-morning-mantras-that-will-change-your-life/) - [Will Automation Make Your Job Redundant?](http://www.makeuseof.com/tag/will-automation-make-job-redundant/): The jobs most likely to be taken over by robots - [Scout](http://www.sendwithscout.com/?ref=producthunT): A service that allows you to send custom postcards - [Buy Me Once](http://www.buymeonce.com/home-usa): Products that last a lifetime - [HDP Health](http://summarizer.hdphealth.com/?ref=producthunt): Service that provides summaries of medical research papers - [Law Trades](http://www.lawtrades.com/slack?ref=producthunt): The on-demand legal service is now based on Slack - [Class Pass](https://classpass.com): Pay a monthly fee for unlimited studio classes in your area - [Get Croissant](https://www.getcroissant.com): Pay a monthly fee for up to 40 hours at multiple co-working spaces - [Calvin](https://www.calvinapp.com): Seriously effective scheduling app **Sponsored By:** [EarthClassMail](https://www.earthclassmail.com/) – Earth Class Mail helps you move your snail mail to the cloud. Visit [www.LessDoing.com/postal](http://www.lessdoing.com/postal) to get signed up now! Text DOLESS to 33733 to sign up for the Less Doing Newsletter **Credits** - Original Music provided by [Felix Bird](http://2014.felixbird.com/) - Audio Production by [Chris Mottram](https://www.linkedin.com/pub/christopher-mottram/96/b12/708) - Show Notes provided by [Mallard Creatives](http://www.mallardcreatives.com/Testimonials) ------- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm --- Send in a voice message: https://anchor.fm/lessdoing/message

Buy Me Once is a seriously hot dang brilliant idea. It’s a website founded by Tara Button, that lists a load of products for sale that don’t cost loads of dosh, are really friendly to the planet and that actually last. Pretty novel for...

Sustainable Niche Marketing as Maria Reitan speaks withTara Button, theFounderofBuy Me Once. Their slogan isFor products that last! Because throw-away stuff is rubbish!Launchedin early 2016 BuyMeOnceaims to be the go to place for finding the most durable products available. Shes curating what she calls the best in show when it comes to longevity for every kind of item imaginable, from cutlery and clothing to luggage and childrens toys.Their mission is to make buying things that are built to last easy. BuyMeOnce also shares articles and handy tips and tricks to make de-cluttering easier. 

Tara Button is Founder and CEO of BuyMeOnce.com.  Born and raised in Hong Kong, Tara spent much of her time scheming with her best friend on how to save the world.  She was then sent to boarding school in England at 11, and at the University in Edinburgh, she was inspired by working in the same cafés as Harry Potter's JK Rowling and discovered her passion for writing. After university, she did a masters in creative writing and then became an advertising copywriter after a brief stint in magazine publishing for the BBC. As an advertising creative, she worked with the famous cookware brand le creuset. These pots are designed to be with you for life and to be past down to your grandchildren. She found herself wishing that more things were built to last and the idea for www.buymeonce.com was born. After the Telegraph ran her story recently, Tara needed to shift gears and expand her concept to include not only the UK, but countries around the world.  During this interview Tara shares her journey into the world of entrepreneurship, how she developed the concept, and some really insightful tips for budding entrepreneurs and creatives in terms of responding the the call for action, managing fear, gaining support from others, monetizing her idea, and stepping out on faith by quitting her full-time job. Check out her website at www.BuyMeOnce.com - you'll find a growing list of 'best in show' products from around the world that are built to last.