Future Fit Founder

Your best marketing content creators probably aren't who you think they are.Most founders assume it has to be them. They overlook the thought leaders already inside their team. They default to safe, scripted content that feels awkward and inauthentic.But what if the future of marketing wasn't about personal branding at all…What if it was about empowering your entire team?In today's episode, I'm joined by Katie Street, founder and MD of Street Agency and host of the chart-topping podcast Marketing in the Madness.Katie works with some of the world's top marketing tech companies and believes we're at a turning point—where brands that don't show up with real, human content will get left behind. In an AI-driven world, authenticity and trust are your unfair advantage. And if you're not visible, someone louder (and less qualified) will be.Together we unpack:How to move beyond founder-led content to team-powered marketingWhy authentic, human content beats polished scripts every timeShifting from a scarcity mindset to one of empowerment when leading your teamThe rising importance of in-person events in an AI-driven world

Most founders wait too long to think about partnerships.They wait until sales hit a ceiling.Until delivery starts to buckle.Until the team is stretched too thin.But what if partnerships weren't a backup plan?What if they were the foundation of scale?In today's episode, I'm joined by Stefan Ross, a go-to-market operator who's built revenue and partnership functions from seed to pre-IPO.Together we unpack: The right way to scale your delivery model without building an inflated teamWhy most partner programs feel “fluffy”The shift founders need to make to go from doing it all to scaling through others

What if having more fun was the key to being a better founder?Seriously. Not just to feel good, but to actually unlock better decisions, more creativity, and a business that's built to last.In this episode, I sit down with Freddie, founder of POP and one of the most insightful coaches I know. We talk about something that doesn't get spoken about enough in founder circles: how to reconnect with yourself as you scale. Not in a fluffy way. But in a practical, energising, real kind of way.Together, we unpack:• The internal work that often gets left behind. • The difference between grinding through growth and actually enjoying the ride. • Why so many founders feel guilty for wanting things to be fun• Practical advise on how to make your scaling journey more enjoyableIf you're feeling stretched, stuck, or like you're starting to lose the spark you had at the beginning… give it a watch!About Freddie:Freddie has always been fascinated by what makes people tick. She started out in anthropology, then spent years headhunting top-tier venture investors, meeting 1000s of people across the tech ecosystem. That curiosity led her into coaching, where she's trained with some of the world's leading thinkers in psychology, philosophy, breathwork, and leadership development. Through her practice, POP, she now works with ambitious founders and investors—helping them scale their impact without losing themselves in the process. Her clients include 100+ VC-backed founders, from early-stage to unicorns, backed by funds like Sequoia, General Catalyst, Lightspeed, Atomico, and Northzone.More from James: Connect with James on LinkedIn or at peer-effect.com

What if the key to unlocking better leadership isn't strategy or scale but something far more personal?In this episode of The Peer Effect podcast, I sit down with Emma Serlin, Founder and CEO of London Speech Workshop, to explore the unexpected ways authenticity can shape your leadership and business. As both a communication expert and a founder who's navigated burnout, Emma shares lessons that are as practical as they are profound.Together, we unpack:• Why your personal values might be your strongest hiring filter• How vulnerability and self-awareness can transform team culture• What to do when your gut says “no” (but your head says “maybe”)• Tools for shedding shame and owning your story as a leader• How to reconnect with your purpose when the spark is goneAbout Emma Serlin:Emma Serlin is the Founder and CEO of London Speech Workshop, a leading communication coaching company helping individuals, from CEOs to emerging leaders speak with clarity, confidence, and impact. She's the creator of The Serlin Method®, a powerful framework for transforming the way people connect through communication. Emma is also a trained life coach, award-winning theatre director, and the author of two fantastic books!Connect with Emma Serlin on LinkedIn to learn more about her work and the London Speech Workshop.More from James: Connect with James on LinkedIn or at peer-effect.com

What does it take to scale a startup without losing sight of your vision?In this episode of the Peer Effect podcast, Jonathan Cornelias, shares the lessons learned from building four companies, including Elevent Inc, a marketplace connecting experience providers and companies to deliver unique, memorable virtual and physical experiences.Jon opens up about the mindset and strategies that have helped him navigate the challenges of scaling a business while staying true to his vision.Together we'll dive into:Why belief in your idea and finding joy in the journey are essential for long-term success.The power of disciplined experimentation, prioritising ideas by impact, confidence, and effort, and iterating step by step.Why an effective go-to-market strategy often matters more than product perfection early on.How learning from others' successes and mistakes can shortcut your path to growth.Jon's insights will inspire you to embrace challenges, bet on yourself, and stay focused on what truly works for your business!Connect with Jonathan Cornelias on LinkedIn to follow his journey and learn more about Elevent  Inc.More from James: Connect with James on LinkedIn or at peer-effect.com

What if work-life balance isn't the answer?As founders, the pressure to keep moving forward can feel relentless. But what if the secret to success isn't sprinting harder, but intentionally slowing down?In this episode, I sit down with Kelly Ryan Bailey, a serial entrepreneur who's launched 15 startups, one of which sold for $300m, to explore the power of pausing. Kelly has mastered the art of aligning personal and professional success, turning moments of reflection into a framework for sustainable growth.Together, we dive into:Why aligning personal and business goals is critical for long-term success.The role of intentional pauses in preventing burnout and fueling creativity.Kelly's “growing forward” method for reflecting and resetting goals.How redefining success can lead to a more authentic, fulfilling life—without sacrificing financial growth.More from James: Connect with James on LinkedIn or at peer-effect.com

Has your identity become wrapped up in your business?Setting boundaries and separating your identity from your business could be the first step to building a successful business sustainably.Sean Campbell, Co-Founder & CEO at Cascade Insights, has navigated this very issue for the past 25 years and has learned through the ups and downs of running two businesses. Together we unpack:How to separate your identity from your work.The importance of delegating and creating space for your team.Why it's important to expose yourself to information you disagree with.For more, follow Sean Campbell on LinkedIn to learn more about his current business, Cascade Insights.More from James: Connect with James on LinkedIn or at peer-effect.com

What is the true cost of a bad hire for your company?In this episode, we're joined by Akbar Karenga, founder of Maarusi, a talent and people consultancy driven by his passion for diversity, equity and inclusion. Akbar is an expert in high-stakes hiring and shares powerful tips for founders who need to hire fast without skipping steps. Together, we discuss:• The key difference between hiring to grow versus hiring to simply keep up.• When to bring in pro recruiters and how to create an effective, unbiased hiring process.• The hidden financial and cultural costs of a bad hire—and how to avoid them.Connect with Akbar Karenga on LinkedIn for more hiring strategies and insights.More from James: Connect with James on LinkedIn or at peer-effect.com

What does it really take to scale beyond the early wins? For founders who've already seen a degree of success, reaching the next level means facing new challenges, and Keven Lavelle, founder of Harbor and Mizzen + Main knows all about it.He's taken both companies to impressive heights, from securing a spot on Time Magazine's 2024 Best Inventions list to hitting hundreds of millions in revenue!Together, we dive in:How joining a founder forum can offer you unmatched support & accountability– and where to find them!The differences between founding your first and second startup—and why experience doesn't always mean an easier road ahead.Lessons learned in building a peer network that challenges you to make better decisions, see blind spots, and avoid common scaling mistakes.Stay updated on Kevin's journey of building Harbor by following him on LinkedIn.More from James: Connect with James on LinkedIn or at peer-effect.com

Ever felt overwhelmed by the challenges of starting and scaling a business? In this episode, we're joined by Bob Bowdon, founder and CEO of VidaFair, a pay-per-stream video platform. Bob has worked as a reporter and producer for companies such as Bloomberg, Choice Media, and PBS.Together, we explore:• How leveraging your immediate network can make all the difference in hiring.• The importance of embracing a sustainable growth mindset for long-term success.• Knowing when it's time to pivot in your entrepreneurial journey.For more insights connect with Bob Bowdon on LinkedIn and explore his work at VidaFair.More from James: Connect with James on LinkedIn or at peer-effect.com

In this special mashup episode of Peer Effect, we bring together insights on mental health, well-being, and sustainable performance from leaders who are making it happen! Michael Matania, Sam Rosen, and Dan Brownsher share real experiences on cultivating a workplace culture that prioritises authenticity, trust, and sustainability.Learn about:Creating psychological safety and fostering open feedbackMoving from high-intensity performance to sustainable, balanced growthPractical strategies for building a resilient culture remotelyLinks: Follow Michael Matania on LinkedIn!Follow Sam Rosen on LinkedIn!Follow Dan Brownsher on LinkedIn!More from James: Connect with James on LinkedIn or at peer-effect.com

In this special mashup episode of Peer Effect, we've gathered insights from four tech founders who have successfully scaled their companies. From navigating the complexities of AI integration to finding balance between innovation and operations, these founders reveal the critical strategies that propelled their companies forward.Links:Follow Eric Daimler on LinkedIn!Follow Richard White on LinkedIn!Follow Chuck Rinker on LinkedInFollow Kirsten Lum on LinkedIn!More from James: Connect with James on LinkedIn or at peer-effect.com

Ever thought that Mergers and Acquisitions (M&A) are just for the big names with endless cash? In this episode, ex-Goldman Sachs sailor and ‘Forbes 30 under 30', Matt Bodnar explores how founders can leverage acquisition strategies without needing a massive war chest. Together we explore how you can use M&A to scale your business, by understanding these key insights:1. Creative structuring and resourcefulness can open doors to acquisition opportunities earlier in your business journey than you might think.2. Whether through hiring, partnering, or advisory roles, bringing in knowledgeable individuals can help you navigate M&A effectively.3. Think Outside the Box! Small acquisitions can be a strategic growth strategy and offer valuable assets, talent, or customer bases while requiring minimal upfront investment.For more weekly insights on acquisitions and growth strategies, connect with Matt Bodnar on LinkedIn and check out his podcast, The Science of Success.More from James: Connect with James on LinkedIn or at peer-effect.com

Does character and trust matter more than high performance? In this episode, of Peer Effect, we're joined by Logan Naidu, Founder and Group CEO of Kernel Global. He's successfully scaled his company to $50 million in revenue and today, he's sharing his #1 tip on how other founders can do the same by focusing on who they surround themselves with.Together we, uncover key insights for founders, like:How character and trust can outweigh even the highest performers.Why surrounding yourself with the right people can be the key to scaling your success!The art of relationship building relationships, both in professional and personal environments.. Connect with Logan Naidu on LinkedIn to learn more about his work at Kernel Global.More from James: Connect with James on LinkedIn or at peer-effect.com

What does it take to keep a team aligned, motivated, and moving towards a shared mission, even when things get tough?In this episode, Alice Olafare shares her insights as an ex-founder and her experience working with more than 120 founders.Together, we explore: • The concept of aligning a common "North Star" vision to maintain cohesion, improve performance, and avoid misunderstandings.• The power of having ongoing, open conversations, as well as external facilitation. • The process of knowing when to step down when your vision no longer aligns with your business or your co-founder.Connect with Alice Olafare on LinkedIn to stay updated on her insights and expertise in entrepreneurship and leadership.More from James: Connect with James on LinkedIn or at peer-effect.com

Are you hiring the fans of your company, and the people who already love your business' product?In this episode of Peer Effect, Richard White, Founder and CEO of Fathom, offers valuable insights from his lessons learned in scaling his team from 15 to 50 this year and securing a $17m series A. Together, we uncover:How to build a motivated and efficient team early on, allowing founders to focus on strategic, high-impact work.Why delegating small tasks is crucial for founders to avoid burnout and focus on long-term goals and growth.Bottom-up hiring strategies that prioritise skill-based assessments and the right hires for tactical tasks, helping you scale without unnecessary executive overhead.Learn more about Richard White's work at Fathom AI, the world's #1 AI Meeting Assistant, or follow Richard White on LinkedIn for more AI and founder insights.More from James: Connect with James on LinkedIn or at peer-effect.com

The future of AI in business? It's already arrived.Eric Daimler, a titan in the AI space with over 20 years of experience, joins Peer Effect to show you why. With a background that spans advising the White House, co-founding over 6 tech startups, and leading Conexus AI, Eric brings some incredible insights into the transformative power of AI.Together, we dive into: • The importance of timing and adaptation, and why philosophies like "Blitz Scaling" and "Failing Fast" may not always apply to your business. • How getting specific will help your business avoid inefficiencies, enhance collaboration, and leverage AI technologies more effectively.• The value of learning from a variety of real-life experiences and being selective about the advice that founders should incorporate into their business.Discover more about Eric Daimler's work at Conexus AI or follow him on LinkedIn for more exciting insights.More from James: Connect with James on LinkedIn or at peer-effect.com

Ever thought about how prioritising diversity and inclusion could unlock new growth for your business? What does "culture fit" really mean and do you make your company culture measurable? In this episode, Jo Major, founder of Diversity in Recruitment dives into redefining traditional recruitment filters and offers practical advice on creating an evidence-based approach to hiring while keeping diversity in mind. Together, we uncover:The critical importance of embedding DE&I early in your company's hiring practices to avoid unconscious biases and the pitfalls of a homogenised workforce.Strategies for slowing down the hiring process to improve quality and diversity, challenging the common rush of filling positions quickly to reduce costs.Practical tips for founders on assessing and reshaping hiring practices to truly reflect and promote a diverse workplace.Don't miss this episode for a chance to transform how you think about building your team! For more insights, follow Jo Major on LinkedIn. More from James: Connect with James on LinkedIn or at peer-effect.com

A founder can make or break company culture! In this curated episode of Peer Effect, we explore essential leadership strategies with Dean Seddon (founder and CEO of MAVERRIK), Dan Brownsher (Founder & CEO of Channel Key), and Nigel Thomas (founder of David to Goliath). Their insights provide valuable guidance on fostering effective leadership and building trust within growing teams. In this episode, we delve into:The crucial role of a founder's presence in shaping and maintaining company culture.The importance of vulnerability and authenticity in leadership.Reward-centered VS responsibility-centered leadership, and the lasting impact of leading with integrity and dedication.Links:Follow Dean Seddon on LinkedIn!Follow Dan Brownsher on LinkedIn!Follow Nigel Thomas on LinkedIn!More from James: Connect with James on LinkedIn or at peer-effect.com

In this curated episode of Peer Effect, we've gathered insights from four industry leaders on the strategies behind successful scaling and decision-making. Sam Rosen (founder and CEO, DeskPass), Bartosz Skwarczek (founder and president, G2A.com), David King (co-founder and co-CEO, Artificial Labs), and Anouk Agussol (founder, Unleashed) share their experiences, highlighting the critical decisions that propelled their companies forward, the challenges they faced, and the leadership practices that drove their growth. Links:Follow Sam Rosen on LinkedIn! Follow Bartosz Skwarczek on LinkedIn!Follow David King on LinkedInFollow Anouk Agussol on LinkedIn!More from James: Connect with James on LinkedIn or at peer-effect.com

How does a startup become the world's largest online marketplace for gaming without any funding?In this insightful episode, I'm joined by Bartosz Skwarczyk, the mastermind behind G2A.com, as he shares his remarkable journey from a modest beginning in Poland to leading the world's largest online marketplace for gaming. Together, we explore:How collaboratively defining company values from the outset can foster a cohesive and motivated team environment.The strategic decisions that led to prioritising long-term quality over short-term gains. How maintaining an entrepreneurial spirit and belief in the face of adversity drives continuous innovation and growth.Don't miss this episode if you're ready to be inspired to tackle new challenges and lead with conviction. For more practical insights, follow Bartosz Skwarczek on LinkedIn!More from James: Connect with James on LinkedIn or at peer-effect.com

What if the secret to scaling your business successfully lies not in speeding up but in slowing down? In this episode, I explore this unconventional yet powerful strategy with Sam Rosen, co-founder and CEO of DeskPass. From the inception of DeskPass to its current state post-Series A, Sam shares his transformative journey of stepping back to make thoughtful, less emotionally charged decisions. Listen to the full episode as we unpack:• The critical role patience and empathy play in leadership• How creating space for reflection can lead to improved outcomes and stronger team relationships. • Practical tips for managing the chaos of entrepreneurial life. For more insights, follow Sam Rosen on LinkedIn!More from James: Connect with James on LinkedIn or at peer-effect.com

Is your startup ready to pivot when opportunity knocks?In this episode, we dive into the secrets of running a successful tech startup with David King, co-founder and co-CEO of Artificial Labs. From its inception in 2013 to raising over £22 million in funding to date, discover how David navigated the tricky waters of refining his company's niche in algorithmic and augmented underwriting for the commercial specialty sector. Together, we discuss:• Invaluable insights on the importance of timing, market conditions, and, most importantly, customer feedback. • The art of keeping your message simple and clear, especially when engaging with VCs and potential customers.• Practical tips on mastering meetings, delivering compelling presentations, and crafting a sales process that works for you. For more insights, follow David King on LinkedIn, or read more about how Artificial Labs is transforming the insurtech industry.More from James: Connect with James on LinkedIn or at peer-effect.com

Imagine a simple observation in a Starbucks queue changing the trajectory of your entire career.In this episode of Peer Effect, we delve into the mind of Alex Nocifera. Alex's entrepreneurial journey started back in 2005, with the inception of his first venture, Ripple TV. Almost 20 years and four tech companies later, Alex is now leading LOMA, pioneering new ways to integrate digital strategies into physical locations to redefine customer engagement.Together, we explore:How Alex's approach to local advertising has reshaped multi-location brand interactions.Techniques for assembling and nurturing a team that shares your vision and drives business forward.Alex shares his strategies for balancing innovation with practical execution to ensure business resilience and growth.For more practical insights, follow Alex Nocifera on LinkedIn!More from James: Connect with James on LinkedIn or at peer-effect.com

Is your approach to people management setting you up to scale or fail?In this episode of Peer Effect, Anouk Agussol, founder of Unleashed, shares invaluable insights into strategic human resources practices, effective leadership, and resilient team dynamics that are pivotal for transforming a startup into a scalable enterprise.Together, we explore:The pivotal role of strategic HR practices from the start-up phase through scaling.The importance of a founder's presence and attitude in shaping team dynamics and maintaining morale.Techniques for balancing transparency and strength to foster a resilient, aligned team.For more practical insights, follow Anouk Agussol on LinkedIn!More from James: Connect with James on LinkedIn or at peer-effect.com

Imagine having the secrets of billionaire real estate moguls at your fingertips, transforming the way you manage your most significant investment—your home. Today, we uncover how Colton Pace, CEO of OwnWell, is democratising high-end real estate management tools for everyday homeowners and investors. In this episode, we explore:How Colton Pace's exposure to billionaire real estate strategies inspired the creation of OwnWell.The importance of embracing risks and the impact of strategic investments in startup growth.Practical advice for other founders on navigating the venture-backed startup ecosystem.Learn more about Colton Pace's groundbreaking work at Ownwell and follow him on LinkedIn for updates and insights.More from James: Connect with James on LinkedIn or at peer-effect.com

Varun Bhanot, co-founder & CEO of Magic AI, turned his personal health transformation into a groundbreaking venture, creating the world's first AI personal trainer. This episode dives into how personal experiences shape innovative enterprises and the unexpected journeys of startup growth.From shedding 30% of his body fat in just four months to pioneering tech-driven fitness, Varun's story is a testament to innovation driven by raw passion and relentless drive. His innovative approach has earned him the title of Tech Entrepreneur of the Year at the Great British Entrepreneur Awards and recognition on Fast Company's annual list of the world's most innovative companies for 2024.In This Episode, We Explore:The inception of Magic AI from Varun's personal health journey.The role of resilience and adaptability in overcoming business hurdles.Strategic insights on managing a startup's growing pains and achieving scalability with a lean team.Learn more about Varun Bhanot's journey and Magic AI at magic.fit or follow him on LinkedIn for ongoing updates and insights.More from James: Connect with James on LinkedIn or at peer-effect.com

What if one connection could change the trajectory of your business's future?Today, we delve into the transformative power of community and networking with Joshua Goodfield, Executive Director of VC Platform. Discover how elite networks can turbocharge your growth and why nurturing these connections could be your ultimate growth hack.In This Episode, We Explore:The underestimated value of community roles in venture capital and how they catalyse growth and innovation.Strategies for building and nurturing impactful networks that can dramatically elevate a business's trajectory.Practical advice from Joshua on making the most of community connections to scale your venture.Learn more about Joshua Goodfield's impactful initiatives at VC Platform and follow him on LinkedIn for further insights.More from James: Connect with James on LinkedIn or at peer-effect.com

With a background in nonprofit and social impact sectors, Paul David, Co-founder and CEO of Literal Humans, has seamlessly woven agile marketing and storytelling into the fabric of his agency, driving it to achieve £1M in annual recurring revenue in just two years!In this episode, we dive into:How small, focused lessons can dramatically enhance your team's effectiveness.The underestimated role of discipline and structured processes in fostering business growth.Practical insights on choosing and implementing processes that align with your team's needs and goals.Discover more about Paul David's work at Literal Humans and follow him on LinkedIn for more insights.More from James: Connect with James on LinkedIn or at peer-effect.com

Michael Matania, founder and CEO of Mycelium, shares his groundbreaking approach to transforming workplace culture and mental health. Michael's journey from teaching meditation to people in Facebook, as well as a centre for men in gangs, to building a half-million revenue company is both inspiring and enlightening. With a background rooted in mental health, Michael's mission is to foster collective resilience and create supportive, high-performing environments within organisations. In this episode, we explore:The importance of role modeling sustainable practices as a leader and the profound impact it has on team performance and culture.Transitioning from a victim mindset to taking 100% responsibility.Practical tips for building sustainable resilience within teams.Discover more about Michael Matania's work at Mycelium and follow him on LinkedIn for more insights into his transformative approach.More from James: Connect with James on LinkedIn or at peer-effect.com

Ken Babcock, co-founder and CEO of Tango,  shares his transformative journey of redefining workplace training and learning. With a bold decision to leave Harvard Business School amid the pandemic, Ken and his team harnessed their insights into workplace inefficiencies to create Tango, a revolutionary platform that digitises the traditional job-shadowing experience, enabling asynchronous, on-demand learning.In this episode, we delve into:The evolution of Tango from an initial concept of 'Twitch for work' to a robust tool for creating accessible, real-time documentation of software processes.Practical advice for entrepreneurs on narrowing focus to meet customer needs effectivelyKen's personal growth strategies, such as the importance of executive coaching and strategic time management to enhance decision-making and mental health.For more on how Ken Babcock is steering Tango to innovate within the tech and training landscape, follow him on LinkedIn. More from James: Connect with James on LinkedIn or at peer-effect.com

There's no question that founders and high achievers often face significant struggles when it comes to failure and disappointments, and recent economic turbulence has only intensified these challenges.This week on Peer Effect, we're joined by Alex van Klaveren, founder of Kandidate, a talent acquisition company that he scaled to over 100 people. With over 25 years of expertise in launching and scaling startup businesses, Alex brings a wealth of knowledge about recruitment and building resilience. Together, we dive into: • The art of managing disappointment and building resilient teams through strategic hiring practices• The transition from a fundraising mindset to a focus on profitability• Creating balance and staying grounded as a founderFor more insights from  Alex van Klaveren,  follow him on LinkedIn or learn more about Kandidate's mission to make talent acquisition your competitive advantage. More from James: Connect with James on LinkedIn or at peer-effect.com

Dan Brownsher, Founder & CEO of Channel Key, discusses his unique perspective on leadership within the fast-evolving e-commerce landscape. Under his guidance, Channel Key has flourished, assisting brands in mastering the intricacies of selling on Amazon with a team that's grown to 85-strong.In this episode, Dan shares invaluable insights into how embracing vulnerability and humility can fundamentally enhance organisational culture.Together, we cover:How Dan's commitment to authenticity and openness has shaped Channel Key's work environment and leadership style.Practical strategies for fostering a transparent workplace, especially in remote settings.The role of personal development and shifting to an abundance mindsetListen to the full episode to uncover how Dan's approach to leadership can inspire your own journey in managing and growing a team effectively.Discover more about Dan Brownsher's work at Channel Key or follow him on LinkedIn for ongoing insights.More from James: Connect with James on LinkedIn or at peer-effect.com

Lewis Kemp is the founder and CEO of Lightbulb Media, a creative performance agency based in Manchester. They've generated over £100 million in revenue for brands across the UK, US and Europe. You might also know him for his fluff-free business and marketing advice, with some Northern humour thrown in! In this episode, we delve into: The power of authenticity and embracing your unique personality– especially if you're in marketingHow founders can differentiate themselves in crowded markets by shedding their assumptions and listening to what their customers

In this episode of Peer Effect, we explore the intriguing intersection of human interaction and artificial intelligence with Chuck Rinker, co-founder and CEO of PRSONAS. From his roots as a cattle farmer to his leadership in tech innovation, Chuck's diverse background includes pivotal roles in battle management software, military simulations, and even directing EA Sports franchises like Madden NFL and NCAA. Today, his mission at PRSONAS is to seamlessly integrate AI into daily human interactions without the eerie edge of human replication or the "uncanny valley."In this episode, we explore:• How Personas is shaping the future of AI with avatars that foster empathetic trust• The influence of visionary leaders like Walt Disney, who pioneered the art of building trust and emotional connections through animated characters• Redefining the role of AI in the workplace, not as a replacement but as the ultimate productivity tool that can become your hardest-working team member, freeing up human counterparts to engage in more creative and impactful work.• Chuck's personal philosophy of how following one's passion, leads to the most significant innovations and fulfilling successes.For more insights follow Chuck on LinkedIn!More from James: Connect with James on LinkedIn or at peer-effect.com

Jeremy Parker, co-founder of Swag.com and the innovative mind behind Swag Space, joins us on "Peer Effect" to share his journey of reshaping the promotional products industry. With a knack for pivoting and scaling businesses strategically, Jeremy has navigated Swag.com from its inception to its  acquisition by Custom Ink, and beyond into new ventures. His approach to understanding customer needs and adapting to market demands exemplifies the agility required in today's fast-paced business environment.In this episode, we delve into:Jeremy's experiences in scaling Swag.com and his strategic insights into customer engagement and market penetration.The evolution of his role from a hands-on startup founder to CEO, and his recent shift back to founder with Swagspace.Practical advice for entrepreneurs on maintaining resilience, adapting strategies, and truly listening to what customers need.Discover more about Jeremy Parker's work at Swag Space or follow him on LinkedIn for more exciting insights.More from James: Connect with James on LinkedIn or at peer-effect.com

This week, we're joined by Rob Volk, founder of Foxbox Digital, a leader in tech consultancy and digital transformation. Rob shares profound insights on the shift from hands-on founder to strategic CEO and the crucial strategies that drive sustainable business growth.In this episode, we explore:The art of letting go of control as to empower and build trust within your team. Managing your energy as a founder for sustainable growth. Cultivating a culture of deep focus to promote productivity and autonomy.Rob's experience illustrates the challenges and triumphs of expanding a startup into a thriving business. His strategies for fostering a culture of empowerment and focusing on scalable growth are invaluable for any entrepreneur stepping into a CEO role.Discover more about Rob Volk's work at Foxbox Digital or follow him on LinkedIn for more exciting insights.More from James: Connect with James on LinkedIn or at peer-effect.com

In this episode of Peer Effect, Nigel Thomas, founder of David to Goliath, shares his profound journey of transformation from facing life's darkest moments to rising with a new vision;  turning personal challenges into a source of inspiration for others facing their own "Goliaths."Together, we dive into:Nigel's decision to leave a secure corporate job to pursue a risky but rewarding entrepreneurial path. The profound impact of meaningful relationships on happiness and resilience.Leadership insights and encouraging personal and professional growth among teams through relationship building.Explore how Nigel is not only documenting his growth but also helping others navigate their challenges through the strength of vulnerability and the power of community. For more about Nigel Thomas's journey and insights, follow him on LinkedIn.More from James: Connect with James on LinkedIn or at peer-effect.com

Dean Seddon, founder and CEO of MAVERRIK, steps into the Peer Effect spotlight to share his innovative approach to marketing and the undeniable power of personal branding.With a decade of steering MAVERRIK to success, Dean has mastered the art of utilising his personal brand to propel his business forward. His journey reveals the critical role of a founder in not only shaping a company's strategy but also its public perception and internal culture.In this episode, we delve into:Dean's strategic insights on using personal branding as a tool for business growth and customer engagement.The balance required to transition from hands-on involvement to strategic leadership without losing the personal touch that characterises founder-driven businesses.Practical advice for founders on maintaining their role as a central figure in their companies without risking burnout.For more on how Dean Seddon harnesses personal branding for business success, follow him on LinkedIn and discover how MAVERRIK is redefining marketing strategies.More from James: Connect with James on LinkedIn or at peer-effect.com

Daniel Solomon, co-founder and CEO of OMNINGAGE, steps into the Peer Effect spotlight to share his journey of transitioning from a corporate role to the thrilling uncertainties of startup life. With his rich experience, Daniel brings to the table deep insights on fostering innovation, scaling operations, and managing a globally dispersed team effectively.In this episode, we explore:Daniel's strategic move from a secure position at Cisco to identifying market gaps and launching OMNINGAGE, a SaaS solution revolutionising contact centres.Strategies for bootstrapping a startup, leveraging offshore development for cost efficiency, and securing anchor customers.Building and nurturing a global team, from the practicalities of remote management to cultivating a shared vision and culture.For further insights and inspiration, follow Dan on LinkedIn and explore how OMNINGAGE is making waves as the world's most innovative customer engagement platform for Amazon Connect!More from James: Connect with James on LinkedIn or at peer-effect.com

Kirsten Lum, CTO and co-founder of Storytellers.ai, brings a fresh perspective to the intersection of technology and entrepreneurship. With a background as unique as starting with an English literature degree and transitioning into a leader in the tech industry, Kirsten's journey is nothing short of inspirational. Before co-founding Storytellers.ai, her experience spanned significant roles at Amazon, where she led data science, econometrics, software engineers, data scientists and business intelligence, witnessing firsthand the transformative power of machine learning and AI within small business segments.Today, Kirsten joins "Peer Effect" to unfold her narrative and discuss the democratisation of AI and machine learning for startups and small businesses. We covered:Kirsten's unconventional path into data science and AI, and how these technologies are not just for the elite tech companiesThe value of leveraging your distinctive experiences to innovate and navigate the challenges of your industry.Tips and strategies for finding balance amidst the hustle of startup life to sustain creativity and productivity.Discover more about Kirsten Lum's work at Storytellers.ai or follow her on LinkedIn for more exciting insights.More from James: Connect with James on LinkedIn Or at peer-effect.com

As 2023 is coming to an end, so is season 2 of Future Fit Founder Podcast.Today, I am taking a moment to reflect on what I learned from the guests on this podcast.Ultimately, it all starts with you as a founder.Here are my top 5 ways to help yourself:Be patient with yourself, as a founder, the journey you are embarking on will be longer than you are planning forBe kind to yourself, the pressure you are feeling is often self-inflicted. Be fair to yourself, comparison is the thief of joy and grass is always greener on the other side. Water and take care of your garden first.Prioritise yourself, you will survive longer and enjoy the journey more.Trust yourself, your gut instinct will serve you more than listening to outside opinions.Tune in and listen to the last episode of 2023, as I share my thoughts on how you can get more out of your business and create more sustainability in your day-to-day life, as a founder.Want to know how Future Fit you are? Take 3 mins to benchmark yourself with our Founder Fitness Test on peer-effect.com. You might discover some surprising gaps! Or just follow James on LinkedIn for more thoughts around coaching and being future fit.

Sharath is the Founder of Intrinsic Labs. Sharath is a recognised author and trainer on inflection points, coming up with a new book in January called “Inflection”.Sharath is no stranger to navigating tough leadership moments.He has dedicated his career to guiding organizations through inflection points.Sharath focuses on the inflection points, to guide leaders towards making informed decisions.He shares his expertise on how to anticipate these moments and start prepping for them well in advance.Sharath argues that the best leaders are those who can see these moments coming and start preparing for them in advance.In today's episode, we also talk about:The cost of inactionThe power of reflection momentsUsing the threat of the future to shift the present Tune in and listen to Sharath Jeevan share his expertise and offer a roadmap for turning these challenging moments into opportunities for growth and transformation. This episode provides a valuable resource for leaders seeking to navigate their own inflection points, whether you're in the midst of a crisis or simply curious about the concept.Want to know how Future Fit you are? Take 3 mins to benchmark yourself with our Founder Fitness Test on peer-effect.com. You might discover some surprising gaps! Or just follow James on LinkedIn for more thoughts around coaching and being future fit.

Tim is the Founder of EchoMany. In its first year, they secured 45 blue-chip clients in the first year.But Tim had dark times aheadIn February 2018, the Cambridge Analytica scandal happened. Facebook clamped down on all data access which led to lost clients and campaign struggles.He was all in but with no way to deliver his product.He'd shut a successful tech development agency to focus on this big potential product which had gained insane traction.What could he do now?In today's episode, we also talk about:Difficult decisions to make when things are going wrongMaking the best of a negative situationThe importance of an exit strategyTune in and listen to Tim Redgate's inspirational story. He provides a firsthand account of navigating a start-up through a major crisis and making difficult decisions. This episode offers valuable insights and lessons that entrepreneurs and business leaders can apply to their journey.Want to know how Future Fit you are? Take 3 mins to benchmark yourself with our Founder Fitness Test on peer-effect.com. You might discover some surprising gaps! Or just follow James on LinkedIn for more thoughts around coaching and being future fit.

Eli is the Founder of Instafloss. His company has $2.7m of pre-orders and  $1.3m in equity, with a product launch happening soon.But Eli is no stranger to big mistakes.In 2014, Eli made one of the worst decisions of his career.He believed hiring from the top down was the right move. But he was wrong…Backed by the confidence of a successful crowdfunding campaign, he made two hires that cost the company he was building $1m.After making peace with his mistake, Eli took a step back and hired a marketing executive. This decision helped his business more than the big-name hires.Eli and I discussed his process to build a committed team, which not only helped bring the product to life but also ensured its effectiveness in solving a real problem.He soon understood that building a great team doesn't happen by chance, but is backed by strategy and making difficult decisions.In today's episode, we also talk about:The reality of big-name hires and building a team from the top downThe right approach to a probation periodThe necessity of making tough decisions and letting people go.Tune in and listen to Eli's journey with Instafloss. Eli provides powerful takeaways for any aspiring entrepreneur who is looking to build the right team. He offers a practical approach to scaling, and an alertness to potential pitfalls and how to turn a start-up into a thriving, successful business.Want to know how Future Fit you are? Take 3 mins to benchmark yourself with our Founder Fitness Test on peer-effect.com. You might discover some surprising gaps! Or just follow James on LinkedIn for more thoughts around coaching and being future fit.

Matt is the Co-Founder of Omneky. His company raised $11m and presented at Techcrunch Disrupt in 2022 (before the generative AI wave!)In August 2021, Matt joined Omneky as a Chief Business Officer.The first month went well. Working side by side with the founder Hikari they hit record numbers.The second month he took full responsibility. And sales crashed…The calendar was nearly empty, leads weren't inquiring and he started to worry.But he quickly fell back on his years of experience at AT&T and worked hard to uncover the reasons for this.Matt and I discuss short-term fluctuations in lead enquiries, and what the best strategies are to make sure you are networking properly and building trust with your contacts.He soon understood that short sprints of pressure can stimulate innovative thinking, but it is crucial to allow for periods of rest to prevent burnout.In today's episode, we also talk about:Understanding short-term fluctuations and how to combat themThe importance of networking and the power of reconnecting with old contactsThe impact of generative AI on the content landscapeTune in and listen to Matt's journey, a lesson about the unpredictability of market fluctuations and the importance of testing different messaging strategies consistently.This discussion is a humane, insightful, and personal exploration of the world of startups, sales, networking, and AI technology.Want to know how Future Fit you are? Take 3 mins to benchmark yourself with our Founder Fitness Test on peer-effect.com. You might discover some surprising gaps! Or just follow James on LinkedIn for more thoughts around coaching and being future fit.

Christoffer is the Co-Founder of KiteX, the first truly affordable wind turbines for off-grid housing & rural homes. KiteX has recently done a successful Kickstarter campaign and is about to do their product launch. In March 2020, Christoffer was navigating a challenging time. He and his co-founder Andreas were about to close down their business.He sat down with Andreas and the team, they discussed the closing down situation and ended up brainstorming.This led them to shift their vision, take their failures and turn them into lessons.The potential of their game-changing wind turbine technology inspired the team to continue their work, even in times of uncertainty. In this episode, Chris shares the importance of taking small steps and having the right people around you to create a sustainable business. In today's episode, we also talk about:The idea of failing and succeeding as a teamFocusing on the internal goals rather than the outside pressureThe importance of choosing the right investorsToday's podcast is a lesson, in which we learn that after a major setback, Chris and his team turned their crisis into an opportunity, channelling their passion for technology and prototyping into creating a game-changing wind turbine. This isn't just about technology—it's about strategic growth and the importance of surrounding yourself with the right people. Want to know how Future Fit you are? Take 3 mins to benchmark yourself with our Founder Fitness Test on peer-effect.com. You might discover some surprising gaps! Or just follow James on LinkedIn for more thoughts around coaching and being future fit.

Veronika is the CFO of Everphone, a one-stop solution for corporate smartphones and tablets, with over 300 employees and over 350k devices out in the market.Looking back at her journey, Veronika can confirm being a CFO is more than meets the eye.Veronika opens up about the vital role of trust in her relationship with the founder of Everphone. With her financial insights, see how marketing strategies and operations decisions can be informed and directed. In this episode, Veronika and I take a deep dive into the world of a CFO and the value they bring beyond the balance sheet.In today's episode, we also talk about:The importance of involving the CFO in key business decisionsWhen a founder should consider hiring a CFOThe broader scope of a CFO's responsibilities.Veronika also shares some valuable advice for future founders. Building and retaining the right team, fostering trust, and maximising resources are essential for success. Involving the CFO in key decisions can help founders make the best use of their resources and reach their goals.This podcast episode is a testament to the unseen value of the CFO, providing a fresh perspective on the pivotal role they play in business success.Tune in and listen to Veronika explain that CFOs are not just number crunchers, but strategic powerhouses shaping the success of businesses.Want to know how Future Fit you are? Take 3 mins to benchmark yourself with our Founder Fitness Test on peer-effect.com. You might discover some surprising gaps! Or just follow James on LinkedIn for more thoughts around coaching and being future fit.

Dimitar is the VP and General Manager of CrossBeam, the world's first and most powerful partner ecosystem platform. Dimitar is also a two-time Founder, has been on Exec teams 3 times and is also an Angel Investor.Looking back, in the summer of 2019, Dimitar was in a different headspace.At the time, he had two young kids at the time and a company under two years old.Dimitar was juggling a lot of responsibilities.This led him to feel as if he wasn't doing 100% in either place: at home or at work.Later on, the challenges and responsibilities of being a founder, a husband and a father caught up with him, as he tried to overcompensate and ended up feeling burned out.In this episode, Dimitar and I are going through the struggle of measuring success when your identity is inextricably tied to your company. This was a struggle Dimitar faced head-on and had to navigate the fog of failure and make the tough call between perseverance and letting go.In today's episode, we also talk about:The importance of the right balance between family time and growing your business The difficulties of having an “Olympic athlete mindset”Understanding when it's time to push harder and when it is time to back awayLastly, we explored the significance of benchmarking and assessing growth, and how founders can navigate their choices when faced with formidable decisions.Dimitar's journey taught him the paramount importance of self-care and understanding individual priorities, which can be instrumental in making informed decisions for one's business.Tune in and listen to Dimitar as he shares his entrepreneurial journey and invaluable advice, serving as a compass not only for those currently grappling with similar challenges but also for aspiring entrepreneurs.Want to know how Future Fit you are? Take 3 mins to benchmark yourself with our Founder Fitness Test on peer-effect.com. You might discover some surprising gaps! Or just follow James on LinkedIn for more thoughts around coaching and being future fit.

Bryan is the CEO and Co-Founder of GreenPal, a self-funded app. Today, there are over 300,000 people using it to get their lawns mowed and it has $30M of revenue through the platform.Bryan's platform is a real success now, but it wasn't always the case.Looking back, around 10 years ago, things were looking a lot different.Brian had a great idea and was determined to succeed.But that was not enough. He followed his initial plan and spent 50k on development, and 50k on door hangers.Despite all this, around 100 people signed up and 10 transacted.A year passed and that was what he had to show for it.He didn't have enough money left, or any data to go by. He even asked for a close friend to help by using the app, but he didn't.Bryan was left feeling disappointed in the people close to him and not knowing what to do about his platform.But he has always been intrinsically motivated, so his enthusiasm didn't fade despite all of the challenges that came along the way.In this episode, Bryan and I are going through the reality of building a business from scratch, how to take negative customer feedback and turn it into a positive outcome, and staying passionate about the vision you had when you first started.In today's episode, we also talk about:The importance of using customer feedback to your advantage The critical role co-founders make in the success of your businessThe change in mindset and actions that follow when you need to wear multiple hatsTune in and listen to Bryan as he walks us through the highs and lows of his journey and how he managed to keep going and enjoy every step of the way.Want to know how Future Fit you are? Take 3 mins to benchmark yourself with our Founder Fitness Test on peer-effect.com. You might discover some surprising gaps! Or just follow James on LinkedIn for more thoughts around coaching and being future fit.