Future Fit Founder

Your VCs have hidden value beyond capital. Most founders never ask for it.D'Arcy Martin has been Head of Platform at Outward VC for six years. She's watched hundreds of funding rounds close. And there's one pattern she sees: founders who treat VCs like a bank account versus founders who extract every ounce of value.The difference? They ask.In today's episode, I'm joined by D'Arcy Martin, who sits at the intersection of founders, LPs, and portfolio companies at Outward VC. Her job is connecting dots most founders don't even know exist. LP introductions that become your biggest clients. Portfolio partnerships that unlock new markets. Co-investor networks that solve your hardest problems.But here's the thing: if you don't ask, you don't get.The hidden benefits we unpack:Why you should reference-check your VCs before signing (and how to do it)What value adds beyond capital: sector expertise, LP networks, portfolio ecosystemsWhy VCs are startups too (and what their fundraising journey means for you)How to build your dream funding round (and which specialisms to prioritise)Why some founders get way more attention than othersThe "Christmas list" strategy: What to ask for right nowD'Arcy shares the story of one founder who sat down for a catch-up, shared they were selling to similar customers as another portfolio company, and D'Arcy connected them. Today they're doing a joint partnership and it's one of their first enterprise clients in the US.

"You're in it together, then you're on a pedestal, then you're a statue."In this Post Bag episode, James and Freddie Birley tackle one of the most honest questions we've received: Why does success often feel more isolating than the early startup days?From sitting in rubbish pubs with your first team believing in the vision, to suddenly being on a pedestal where everyone expects you to have all the answers, to becoming a "company relic" that new hires have never even met - the journey of scaling can be lonely.But here's what makes this conversation different: we don't just acknowledge the loneliness; they show you why it's normal, why it sometimes serves you, and most importantly, how to fill that deficit in your life.Together we unpack:Why early-stage camaraderie is so powerful (and why it can't last forever)The three stages of founder isolation: in it together → on a pedestal → becoming a statueWhy your team can't be your friends at a certain scale (and that's okay)How projections and expectations create distance even when you're surrounded by peopleThe trap of trying to "get back" to your old life vs creating a new oneWhy vulnerability is required to build new connections (even when it's uncomfortable)Practical strategies for re-cultivating connection outside your business

Your business is running you. Not the other way around.Steve Duncan spent 20 years in the same company but built three different businesses. His secret? He stopped playing defense and started playing offense.Here's what that actually means: You're either dictating what happens in your business, or you're reacting to everything thrown at you. One feels like control. The other feels like drowning.In today's episode, I'm joined by Steve Duncan, Managing Director of C Studios. After starting as an intern, Steve has launched three entrepreneurial ventures by staying on offense – even when everything around him screamed "just react and survive."The frameworks we unpack:Instinct vs impulse: One builds your business, the other destroys itThe activator trap: Why fixing everything immediately keeps you stuckThe 10-minute rule: Why breakthrough thinking feels unproductive at firstThe Monday WIN list: What's Important Now (and how it connects to your annual goals)When playing defense is actually okay (and how to get back on offense fast)Steve's view is simple: You can never be on offense all the time, but aim for 60/40, maybe 70/30 on a good week. When you're only spending 20-30% of your time on offense, that's where it gets concerning.

"How do you separate your identity from the company's success or failure?"That's Alex's question – and it's one every founder grapples with, especially in those vulnerable early stages.Welcome to the Peer Effect Post Bag, where James Johnson and Freddie Birley tackle your toughest founder questions. This week, we explore the dangerous trap of calling your business "your baby," why that language might be taking critical options off the table, and how to create healthy separation between yourself, your team, and your company.In this episode, we unpack:Why your identity and company identity need to be separate circles (with your team as the third)The danger of calling your business "your baby" and when that language stops serving youHow to know when your identity is helping versus harming you and the companyWhy "I'm only successful if my company is successful" can keep you stuckThe three-tier check: Is this serving me? My team? My company?Plus, Freddie shares her emotional journey of putting her flat on the market after six years and what it taught her about change and timing.

"We were adding customers, losing customers, adding customers, losing customers. We were stalling."Gaurav Bhattacharya had $2.5M ARR and 50 customers. On paper, things looked fine. But momentum wasn't there. Instead of pushing harder, he split his company in two – and nine months later, Jeeva AI had 10,000 users and 300 enterprise customers.In today's episode, I'm joined by Gaurav Bhattacharya, Founder and CEO of Jeeva AI. After successfully exiting his first healthcare AI startup, Gaurav spent five years building a data intelligence platform to $2.5M ARR before recognising it would never become the great business he wanted. His solution? Split the team in two – one to keep the lights on, one to prove product-market fit for a completely new idea. The result was Jeeva AI, a sales intelligence tool that exploded to 10,000 users in nine months.Together we unpack:How to decide when a "good" business will never become greatThe two-team strategy: keeping lights on whilst proving new product-market fitWhy pattern recognition is the most underrated founder skillHow to pivot without killing team morale or burning investor relationshipsThe shift from enterprise sales to PLG (and why it required completely different muscles)

"When everything looks like it's working, how do you avoid getting complacent?"That's Sarah's question - and it's the dream problem most founders wish they had.Welcome to the Peer Effect Post Bag, where James Johnson and Freddie Birley tackle your toughest founder questions. This week, we explore what happens when you finally reach that rare moment where nothing's on fire, your team is stable, clients are happy, and your numbers look good. The question is: how do you use that gift of time without falling into complacency or wasting the opportunity?In this episode, we unpack:Why it's so rare for founders to feel like everything's working (and why you should celebrate when it happens)The difference between urgent tasks and important non-urgent work that drives real impactHow to shift from executor mode to creator mode when the fires aren't burningWhy "slow is smooth and smooth is fast" – and how to use breathing room strategicallyThe importance of gathering feedback and reconnecting with your team during calm periodsPlus, James and Freddie discuss the founder isolation paradox – how coaches support 10-12 founders whilst having no one to support them, and why peer networks matter.

"78% of salespeople miss their sales targets. That means your entire revenue forecast is riding on just 22% of your team."That's the brutal reality Matt Milligan discovered after spending years in go-to-market transformation – and it's what drove him to build Uhubs, a company that's now helping teams achieve 83% increases in revenue per head.In today's episode, I'm joined by Matt Milligan, CEO and Co-founder of Uhubs, Forbes 30 Under 30 honouree, and former professional golfer. After playing on the IGT tour in South Africa, Matt moved into consulting at EY, where he built their startup network and observed the massive gaps in how companies hire, enable, and manage their sales teams. His solution? Combine quantitative data, qualitative assessments, and call recording analysis to identify what actually separates high performers from the rest – then use AI to create roadmaps that close the gap.Together we unpack:Why relying on Salesforce dashboards alone misses the human component driving performanceHow first-time managers are the single greatest point of failure in most organisationsWhy managers spend all their time with underperformers (and how that kills your A players)The three data sources you need to truly understand what makes your best sellers greatWhy gut-feel hiring is killing your growth (and what to do instead)

"We're profitable, but VCs keep approaching us. Should I take their money or stay independent?"That's the question from Neil that kicked off this Post bag episode – and it's one that keeps founders up at night.Welcome to the Peer Effect Post bag, where James Johnson and Freddie Birley tackle your toughest founder questions. This week, we dig into the VC funding vs bootstrapping debate, exploring why profitable founders still consider taking investment and what really matters when making this decision.In this episode, we unpack:Why you need to get clear on what you actually want before considering VC moneyThe hidden reality of "giving up control" and what that really means day-to-dayWhy the grass always looks greener (VC founders want profitability, bootstrap founders want funding)How to evaluate if VC money is a vehicle for what you want or a distractionThe shift from executor to creator as you scale and how that affects your decisionPlus, Freddie shares her thoughts on presence, quality over quantity, and why being fully present transforms both relationships and business outcomes.

"The realisation that I wasn't the best person for the job anymore was a big one."Kate Sikora hit the 8–10 person tipping point in her business and realised everything had to change, including herself. What followed was a three-year journey from Kate 1.0 to Kate 3.0, transforming not just how she led, but the entire trajectory of Noble Performance.In today's episode, I'm joined by Kate Sikora, Managing Director of Noble Performance, a Bristol-based SEO and search agency. After growing the business past that critical 8–10 person mark, Kate discovered that the scrappy, wear-all-the-hats approach that got her there was now breaking the business. Her solution? Invest in herself first – leading to less stress, more trust, better clients, and a team with genuine autonomy. Along the way, she also became a ceramicist (pottery throwing, not throwing pottery at people).Together we unpack:Why the 8–10 person mark is a critical tipping point that requires complete reinventionHow stress management and delegation aren't about control – just different types of controlWhy revisiting your values can completely reposition your business and client profileThe concept of "speed of trust" and how it determines your growth rateHow bringing your whole self to work (including vulnerability and flaws) makes you a better leader

"What got you here won't get you there."James Johnson and Freddie Birley tackle the question: How do you scale yourself as a leader without losing what made you effective in the first place?In this Post Bag episode, James and Freddie explore the tension between staying authentic and evolving as your company grows. They unpack why some founders thrive in the scaling phase while others feel completely drained, how to design your role around what energises you (not what you "should" do), and why comparing yourself to founder archetypes like Elon Musk or Steve Jobs is a trap.The conversation also dives into Taylor Swift as a case study in reinvention (yes, really), the danger of judging your messy internal world against everyone else's polished external one, and why brutal self-awareness is your superpower.Together they unpack:Why the survival phase skills become detrimental during scalingHow to stay "in" the business without being stuck "in" the businessThe founder archetype trapWhy burnout happens when you're not attuned to what energises youHow to design your role around your strengths instead of "what a CEO should do"

"I don't want to live a stressed out human experience. Mental health isn't a luxury – it's survival."Asim Amin built Plumm, a Series A HR platform with 40+ team members, after standing on his balcony three nights in a row contemplating suicide. His journey from that dark place to building the future of work reveals a truth most founders won't admit: the mental health crisis is real, it's hidden, and it's getting worse. But there's a path forward that combines AI innovation with genuine care for people.In today's episode, I'm joined by Asim Amin, founder and CEO of Plumm, an HR platform that started with mental health at its core and has evolved into a comprehensive people solution. After his mother's battle with depression, his own mental health crisis, and recently suffering a heart attack at a young age, Asim understands the direct link between mental wellbeing and physical health. His approach to building Plumm combines cutting-edge AI with a people-first philosophy – proving you don't have to choose between innovation and humanity.Together we unpack:Why we're sitting on a mental health epidemic that founders are hiding behind LinkedIn postsHow his heart attack revealed the physical toll of ignoring mental healthWhy Plumm pivoted from pure mental health to full HR platform during the cost of living crisisHow to have honest conversations with your team about AI without creating fearWhy upskilling people for AI is about doing more, not replacing them with less

"I'm struggling to let go of control as we grow. How do I trust my team without everything falling apart?"Elizabeth's question exposes the founder's dilemma: you can't scale by doing everything yourself, but delegation feels terrifying. James Johnson and Freddie Birley tackle the pendulum swing from idealistic trust to micromanagement - and how to find equilibrium.In this Post Bag episode, James and Freddie explore why founders feel out of control, why that drives destructive behaviors, and how to replace control with clarity and context. They unpack the myth of the perfect culture, why hiring the wrong person can actually be valuable, and what "structured freedom" really means.Together they unpack:Why founders swing from "no KPIs" idealism to micromanagement hellThe difference between controlling outcomes versus controlling inputsHow to replace control with clarity, context, and the right ritualsWhy hiring the wrong person can teach you what great actually looks likeThe culture choice: accepting you'll get burned sometimes versus controlling everything

"I don't want to live a stressed out human experience. And that I think can be a choice."Libby Swan has run Axioned, a global design consultancy, for 25 years without burning out. Her biggest insight? Staying calm isn't just good for your wellbeing - it's a competitive advantage that makes you a better leader, creates better team dynamics, and leads to smarter decisions.In today's episode, I'm joined by Libby Swan, CEO and Co-founder of Axioned, a design consultancy with teams across the world. After starting her career at GE and spending years working internationally across India and the US, Libby has built a business rooted in sustainable growth rather than stress-driven hustle. Her journey includes learning from second-generation business owners, navigating the loss of her father-in-law, and discovering that clarity on your values is the foundation for calm leadership.Together we unpack:Why second-generation founders stay calmer and what first-generation founders can learn from themHow clarifying your value system creates a filter for what actually mattersThe danger of letting emotion drive prioritisation in the wrong directionWhy ChatGPT can act as a "third person" to de-emotionalise difficult conversationsHow to find the sweet spot between calm leadership and maintaining high standards

"I hit my revenue goals but feel empty and unmotivated. Is this normal?"Ryan's question hits different - because post-success depression is real, and most founders don't talk about it. James Johnson and Freddie Birley unpack why achieving your goals can leave you feeling deflated instead of euphoric.In this Post Bag episode, James and Freddie explore the four energy levers that determine how you feel after a big win: purpose, people, progress, and pausing. They dive into why founders constantly move the goalposts, how this burns out your team, and why celebration isn't just nice-to-have - it's essential.Together they unpack:The four energy levers and how to diagnose which one you're missingWhy achievement never feels as good as you expect (and the Ironman trap)How constantly redefining success robs you of celebrating winsWhy your team burns out when you don't pause to acknowledge progressThe difference between celebrating yourself versus celebrating your team

"If I had taken investment in the early years, it would've wrecked me. I wouldn't have been able to deal with investors breathing down my neck."George Sullivan turned his obsession with trainers into The Sole Supplier, a business driving £50 million GMV annually - without a single investor. His biggest insight? Bootstrapping isn't just about keeping control; it's about growing at a pace that matches your capacity as a founder.In today's episode, I'm joined by George Sullivan, founder and CEO of The Sole Supplier, Europe's leading sneaker marketplace. After discovering parkour at 13 and building various side hustles, George launched Sole Supplier at 22 and has grown it over 12 years to work with the world's biggest brands, building a team of 30 and generating billions in content views. His journey includes navigating untreated ADHD, rejecting the toxic hustle culture narrative, and proving that sustainable growth beats venture-backed chaos.Together we unpack:Why taking investment would have destroyed his business in the early yearsHow ADHD can be both a superpower and a liability in fast-growth environmentsThe danger of being bamboozled by credentials and investor pressure when you're youngWhy quality beats quantity and hustle culture is destructive for motivated foundersHow to validate spending decisions when bootstrapping with limited resources

"Everyone finds networking awkward - you're not alone."James Johnson and Freddie Birley tackle your real founder questions in the Peer Effect Post Bag. No guests, no case studies - just honest answers to the stuff keeping you up at 2AM.In this episode, James and Freddie answer the question every founder dreads: "I'm terrible at networking with clients. It feels forced and awkward. How do I actually get good at building genuine relationships?" Their answer? Stop performing and start being curious.Together they unpack:Why everyone secretly hates networking (and how to reframe it)The power of asking questions you genuinely want answers toFreddie's go-to conversation starters (and his emergency "do you have pets?" exit question)Why one deep conversation beats meeting 100 peopleHow to make networking a skill you actually practice, not just endure

"Don't be afraid to be vulnerable. Networking isn't transactional, it's about building genuine connections."Mark Shepherd turned a LinkedIn post about mental health and meeting for drinks into Gathr, a 10,000-member community of VCs, founders, and PE investors. His biggest insight? Authentic relationships beat business card collecting every time.In today's episode, I'm joined by Mark Shepherd, founder and CEO of Gathr, Europe's leading community for founders and investors. After starting his career in strategy consulting and venture capital, Mark built what began as "London Tech Drinks" into a carefully curated network that prioritises genuine peer connections over transactional networking. His journey includes an unexpected MasterChef appearance, battling OCD and anxiety, and discovering that the best business relationships are simply friendships with people who share your mission.Together we unpack:Why networking as a word is "horrible" and what you should focus on insteadHow to identify the right rooms to be in and why curation matters more than sizeThe power of reciprocity and giving before taking in building lasting relationshipsWhy vulnerability and authenticity create stronger connections than any sales pitchThe art of quality introductions and why one perfect intro beats five mediocre ones

"Don't waste your chips on bad hands."Dimitar Stanimiroff has been through multiple exits, some successful, some painful shutdowns. He co-founded WePow(acquired) and Heresy (shut down after 3.5 years). His biggest financial return came from joining Stack Overflow, not founding his own company.In today's episode, I'm joined by Dimitar Stanimiroff, a seasoned SaaS founder, operator, and investor who's experienced both sides of the exit coin. After co-founding WePow and seeing it acquired, he started Heresy, raised $1M in venture funding, and ran it for 3.5 years before making the difficult decision to shut it down. He then joined Stack Overflow as an operator and helped scale it, resulting in his biggest financial return to date.Together we unpack:Why "quitting on time feels like quitting too early" and the real cost of staying too longHow to think of your entrepreneurial journey like poker chips; finite resources you can't wasteThe hard reality of shutting down a business after raising venture capitalWhy his mentor Joel Spolsky told him to quit just months after launchingWhen plateauing milestones become warning signs it's time to fold

"I had to let everyone go and run the entire business myself."Tara Button's Buy Me Once had raised £3 million and grown to 14 staff. They were burning through cash faster than they could raise it. The choice: close the business completely or go solo with AI automation.The result? Q4 2024 revenue exceeded Q4 2023 (with the full team) and they made their first profit ever.In today's episode, I'm joined by Tara Button, bestselling author and founder of Buy Me Once, a mission-driven e-commerce business finding the longest-lasting products on the planet. When facing a critical cash crisis in 2024, Tara made the radical decision to let go of her entire 14-person team and rebuild the company using AI automation, despite having zero coding experience.Together we unpack:How to identify which business tasks are truly critical (hint: it's less than you think)The step-by-step process she used to replace entire departments with automationsWhy she worked 16-hour days building email scrapers and inventory systems with ChatGPTHow founders can start implementing AI automation without ripping everything up

Why You Can't Sustain What You Don't EnjoyNick Baker left his successful consultancy after 25 years, burnt out from always being "on." He became a non-exec, convinced he'd never return to operational leadership. Then UK Padel came along, and he became CEO because he genuinely loved what they were building.The lesson? You can endure anything temporarily, but you can't sustain what you don't enjoy.About Nick Baker:Nick is the CEO of UK Padel and former co-founder of Alpha FMC, which he took through private equity investment to a successful IPO. After spending 25 years in financial services and stepping back from executive roles, Nick found himself drawn back into operational leadership through his passion for racket sports and building something he truly believed in.Together we unpack:Why genuine passion for your business isn't just nice-to-have; it's essential for long-term successHow to know when it's time to step away and make yourself redundant the right wayThe secret to staying authentic as you scale (hint: stay involved in delivery)Why founder-led selling works so well and how to maintain that edge

The CEO who takes all the meeting notes isn't leading. They're sabotaging their own team.They feel comfortable doing what they're good at rather than tackling new parts of their role. But what if the founder-to-CEO shift wasn't about doing different things?What if it was about fundamentally seeing your role differently?In today's episode, I'm joined by Jennifer Clamp, a founder coach who specialises in supporting founders through the founder-to-CEO transition. Jennifer works within the Founder Coaches Network, helping founders reinvent their role and stay ahead of their organisation's growth through personal development.Together we unpack:How micro-behaviours can completely undermine your attempts to delegateThe shift from valuing "doing" to valuing "being" as a leaderWhy mindset changes are more powerful than behavioural changesHow to discover your unique version of being a CEO

Your best marketing content creators probably aren't who you think they are.Most founders assume it has to be them. They overlook the thought leaders already inside their team. They default to safe, scripted content that feels awkward and inauthentic.But what if the future of marketing wasn't about personal branding at all…What if it was about empowering your entire team?In today's episode, I'm joined by Katie Street, founder and MD of Street Agency and host of the chart-topping podcast Marketing in the Madness.Katie works with some of the world's top marketing tech companies and believes we're at a turning point—where brands that don't show up with real, human content will get left behind. In an AI-driven world, authenticity and trust are your unfair advantage. And if you're not visible, someone louder (and less qualified) will be.Together we unpack:How to move beyond founder-led content to team-powered marketingWhy authentic, human content beats polished scripts every timeShifting from a scarcity mindset to one of empowerment when leading your teamThe rising importance of in-person events in an AI-driven world

Most founders wait too long to think about partnerships.They wait until sales hit a ceiling.Until delivery starts to buckle.Until the team is stretched too thin.But what if partnerships weren't a backup plan?What if they were the foundation of scale?In today's episode, I'm joined by Stefan Ross, a go-to-market operator who's built revenue and partnership functions from seed to pre-IPO.Together we unpack: The right way to scale your delivery model without building an inflated teamWhy most partner programs feel “fluffy”The shift founders need to make to go from doing it all to scaling through others

What if having more fun was the key to being a better founder?Seriously. Not just to feel good, but to actually unlock better decisions, more creativity, and a business that's built to last.In this episode, I sit down with Freddie, founder of POP and one of the most insightful coaches I know. We talk about something that doesn't get spoken about enough in founder circles: how to reconnect with yourself as you scale. Not in a fluffy way. But in a practical, energising, real kind of way.Together, we unpack:• The internal work that often gets left behind. • The difference between grinding through growth and actually enjoying the ride. • Why so many founders feel guilty for wanting things to be fun• Practical advise on how to make your scaling journey more enjoyableIf you're feeling stretched, stuck, or like you're starting to lose the spark you had at the beginning… give it a watch!About Freddie:Freddie has always been fascinated by what makes people tick. She started out in anthropology, then spent years headhunting top-tier venture investors, meeting 1000s of people across the tech ecosystem. That curiosity led her into coaching, where she's trained with some of the world's leading thinkers in psychology, philosophy, breathwork, and leadership development. Through her practice, POP, she now works with ambitious founders and investors—helping them scale their impact without losing themselves in the process. Her clients include 100+ VC-backed founders, from early-stage to unicorns, backed by funds like Sequoia, General Catalyst, Lightspeed, Atomico, and Northzone.More from James: Connect with James on LinkedIn or at peer-effect.com

What if the key to unlocking better leadership isn't strategy or scale but something far more personal?In this episode of The Peer Effect podcast, I sit down with Emma Serlin, Founder and CEO of London Speech Workshop, to explore the unexpected ways authenticity can shape your leadership and business. As both a communication expert and a founder who's navigated burnout, Emma shares lessons that are as practical as they are profound.Together, we unpack:• Why your personal values might be your strongest hiring filter• How vulnerability and self-awareness can transform team culture• What to do when your gut says “no” (but your head says “maybe”)• Tools for shedding shame and owning your story as a leader• How to reconnect with your purpose when the spark is goneAbout Emma Serlin:Emma Serlin is the Founder and CEO of London Speech Workshop, a leading communication coaching company helping individuals, from CEOs to emerging leaders speak with clarity, confidence, and impact. She's the creator of The Serlin Method®, a powerful framework for transforming the way people connect through communication. Emma is also a trained life coach, award-winning theatre director, and the author of two fantastic books!Connect with Emma Serlin on LinkedIn to learn more about her work and the London Speech Workshop.More from James: Connect with James on LinkedIn or at peer-effect.com

What does it take to scale a startup without losing sight of your vision?In this episode of the Peer Effect podcast, Jonathan Cornelias, shares the lessons learned from building four companies, including Elevent Inc, a marketplace connecting experience providers and companies to deliver unique, memorable virtual and physical experiences.Jon opens up about the mindset and strategies that have helped him navigate the challenges of scaling a business while staying true to his vision.Together we'll dive into:Why belief in your idea and finding joy in the journey are essential for long-term success.The power of disciplined experimentation, prioritising ideas by impact, confidence, and effort, and iterating step by step.Why an effective go-to-market strategy often matters more than product perfection early on.How learning from others' successes and mistakes can shortcut your path to growth.Jon's insights will inspire you to embrace challenges, bet on yourself, and stay focused on what truly works for your business!Connect with Jonathan Cornelias on LinkedIn to follow his journey and learn more about Elevent  Inc.More from James: Connect with James on LinkedIn or at peer-effect.com

What if work-life balance isn't the answer?As founders, the pressure to keep moving forward can feel relentless. But what if the secret to success isn't sprinting harder, but intentionally slowing down?In this episode, I sit down with Kelly Ryan Bailey, a serial entrepreneur who's launched 15 startups, one of which sold for $300m, to explore the power of pausing. Kelly has mastered the art of aligning personal and professional success, turning moments of reflection into a framework for sustainable growth.Together, we dive into:Why aligning personal and business goals is critical for long-term success.The role of intentional pauses in preventing burnout and fueling creativity.Kelly's “growing forward” method for reflecting and resetting goals.How redefining success can lead to a more authentic, fulfilling life—without sacrificing financial growth.More from James: Connect with James on LinkedIn or at peer-effect.com

Has your identity become wrapped up in your business?Setting boundaries and separating your identity from your business could be the first step to building a successful business sustainably.Sean Campbell, Co-Founder & CEO at Cascade Insights, has navigated this very issue for the past 25 years and has learned through the ups and downs of running two businesses. Together we unpack:How to separate your identity from your work.The importance of delegating and creating space for your team.Why it's important to expose yourself to information you disagree with.For more, follow Sean Campbell on LinkedIn to learn more about his current business, Cascade Insights.More from James: Connect with James on LinkedIn or at peer-effect.com

What is the true cost of a bad hire for your company?In this episode, we're joined by Akbar Karenga, founder of Maarusi, a talent and people consultancy driven by his passion for diversity, equity and inclusion. Akbar is an expert in high-stakes hiring and shares powerful tips for founders who need to hire fast without skipping steps. Together, we discuss:• The key difference between hiring to grow versus hiring to simply keep up.• When to bring in pro recruiters and how to create an effective, unbiased hiring process.• The hidden financial and cultural costs of a bad hire—and how to avoid them.Connect with Akbar Karenga on LinkedIn for more hiring strategies and insights.More from James: Connect with James on LinkedIn or at peer-effect.com

What does it really take to scale beyond the early wins? For founders who've already seen a degree of success, reaching the next level means facing new challenges, and Keven Lavelle, founder of Harbor and Mizzen + Main knows all about it.He's taken both companies to impressive heights, from securing a spot on Time Magazine's 2024 Best Inventions list to hitting hundreds of millions in revenue!Together, we dive in:How joining a founder forum can offer you unmatched support & accountability– and where to find them!The differences between founding your first and second startup—and why experience doesn't always mean an easier road ahead.Lessons learned in building a peer network that challenges you to make better decisions, see blind spots, and avoid common scaling mistakes.Stay updated on Kevin's journey of building Harbor by following him on LinkedIn.More from James: Connect with James on LinkedIn or at peer-effect.com

Ever felt overwhelmed by the challenges of starting and scaling a business? In this episode, we're joined by Bob Bowdon, founder and CEO of VidaFair, a pay-per-stream video platform. Bob has worked as a reporter and producer for companies such as Bloomberg, Choice Media, and PBS.Together, we explore:• How leveraging your immediate network can make all the difference in hiring.• The importance of embracing a sustainable growth mindset for long-term success.• Knowing when it's time to pivot in your entrepreneurial journey.For more insights connect with Bob Bowdon on LinkedIn and explore his work at VidaFair.More from James: Connect with James on LinkedIn or at peer-effect.com

In this special mashup episode of Peer Effect, we bring together insights on mental health, well-being, and sustainable performance from leaders who are making it happen! Michael Matania, Sam Rosen, and Dan Brownsher share real experiences on cultivating a workplace culture that prioritises authenticity, trust, and sustainability.Learn about:Creating psychological safety and fostering open feedbackMoving from high-intensity performance to sustainable, balanced growthPractical strategies for building a resilient culture remotelyLinks: Follow Michael Matania on LinkedIn!Follow Sam Rosen on LinkedIn!Follow Dan Brownsher on LinkedIn!More from James: Connect with James on LinkedIn or at peer-effect.com

In this special mashup episode of Peer Effect, we've gathered insights from four tech founders who have successfully scaled their companies. From navigating the complexities of AI integration to finding balance between innovation and operations, these founders reveal the critical strategies that propelled their companies forward.Links:Follow Eric Daimler on LinkedIn!Follow Richard White on LinkedIn!Follow Chuck Rinker on LinkedInFollow Kirsten Lum on LinkedIn!More from James: Connect with James on LinkedIn or at peer-effect.com

Ever thought that Mergers and Acquisitions (M&A) are just for the big names with endless cash? In this episode, ex-Goldman Sachs sailor and ‘Forbes 30 under 30', Matt Bodnar explores how founders can leverage acquisition strategies without needing a massive war chest. Together we explore how you can use M&A to scale your business, by understanding these key insights:1. Creative structuring and resourcefulness can open doors to acquisition opportunities earlier in your business journey than you might think.2. Whether through hiring, partnering, or advisory roles, bringing in knowledgeable individuals can help you navigate M&A effectively.3. Think Outside the Box! Small acquisitions can be a strategic growth strategy and offer valuable assets, talent, or customer bases while requiring minimal upfront investment.For more weekly insights on acquisitions and growth strategies, connect with Matt Bodnar on LinkedIn and check out his podcast, The Science of Success.More from James: Connect with James on LinkedIn or at peer-effect.com

Does character and trust matter more than high performance? In this episode, of Peer Effect, we're joined by Logan Naidu, Founder and Group CEO of Kernel Global. He's successfully scaled his company to $50 million in revenue and today, he's sharing his #1 tip on how other founders can do the same by focusing on who they surround themselves with.Together we, uncover key insights for founders, like:How character and trust can outweigh even the highest performers.Why surrounding yourself with the right people can be the key to scaling your success!The art of relationship building relationships, both in professional and personal environments.. Connect with Logan Naidu on LinkedIn to learn more about his work at Kernel Global.More from James: Connect with James on LinkedIn or at peer-effect.com

What does it take to keep a team aligned, motivated, and moving towards a shared mission, even when things get tough?In this episode, Alice Olafare shares her insights as an ex-founder and her experience working with more than 120 founders.Together, we explore: • The concept of aligning a common "North Star" vision to maintain cohesion, improve performance, and avoid misunderstandings.• The power of having ongoing, open conversations, as well as external facilitation. • The process of knowing when to step down when your vision no longer aligns with your business or your co-founder.Connect with Alice Olafare on LinkedIn to stay updated on her insights and expertise in entrepreneurship and leadership.More from James: Connect with James on LinkedIn or at peer-effect.com

Are you hiring the fans of your company, and the people who already love your business' product?In this episode of Peer Effect, Richard White, Founder and CEO of Fathom, offers valuable insights from his lessons learned in scaling his team from 15 to 50 this year and securing a $17m series A. Together, we uncover:How to build a motivated and efficient team early on, allowing founders to focus on strategic, high-impact work.Why delegating small tasks is crucial for founders to avoid burnout and focus on long-term goals and growth.Bottom-up hiring strategies that prioritise skill-based assessments and the right hires for tactical tasks, helping you scale without unnecessary executive overhead.Learn more about Richard White's work at Fathom AI, the world's #1 AI Meeting Assistant, or follow Richard White on LinkedIn for more AI and founder insights.More from James: Connect with James on LinkedIn or at peer-effect.com

The future of AI in business? It's already arrived.Eric Daimler, a titan in the AI space with over 20 years of experience, joins Peer Effect to show you why. With a background that spans advising the White House, co-founding over 6 tech startups, and leading Conexus AI, Eric brings some incredible insights into the transformative power of AI.Together, we dive into: • The importance of timing and adaptation, and why philosophies like "Blitz Scaling" and "Failing Fast" may not always apply to your business. • How getting specific will help your business avoid inefficiencies, enhance collaboration, and leverage AI technologies more effectively.• The value of learning from a variety of real-life experiences and being selective about the advice that founders should incorporate into their business.Discover more about Eric Daimler's work at Conexus AI or follow him on LinkedIn for more exciting insights.More from James: Connect with James on LinkedIn or at peer-effect.com

Ever thought about how prioritising diversity and inclusion could unlock new growth for your business? What does "culture fit" really mean and do you make your company culture measurable? In this episode, Jo Major, founder of Diversity in Recruitment dives into redefining traditional recruitment filters and offers practical advice on creating an evidence-based approach to hiring while keeping diversity in mind. Together, we uncover:The critical importance of embedding DE&I early in your company's hiring practices to avoid unconscious biases and the pitfalls of a homogenised workforce.Strategies for slowing down the hiring process to improve quality and diversity, challenging the common rush of filling positions quickly to reduce costs.Practical tips for founders on assessing and reshaping hiring practices to truly reflect and promote a diverse workplace.Don't miss this episode for a chance to transform how you think about building your team! For more insights, follow Jo Major on LinkedIn. More from James: Connect with James on LinkedIn or at peer-effect.com

A founder can make or break company culture! In this curated episode of Peer Effect, we explore essential leadership strategies with Dean Seddon (founder and CEO of MAVERRIK), Dan Brownsher (Founder & CEO of Channel Key), and Nigel Thomas (founder of David to Goliath). Their insights provide valuable guidance on fostering effective leadership and building trust within growing teams. In this episode, we delve into:The crucial role of a founder's presence in shaping and maintaining company culture.The importance of vulnerability and authenticity in leadership.Reward-centered VS responsibility-centered leadership, and the lasting impact of leading with integrity and dedication.Links:Follow Dean Seddon on LinkedIn!Follow Dan Brownsher on LinkedIn!Follow Nigel Thomas on LinkedIn!More from James: Connect with James on LinkedIn or at peer-effect.com

In this curated episode of Peer Effect, we've gathered insights from four industry leaders on the strategies behind successful scaling and decision-making. Sam Rosen (founder and CEO, DeskPass), Bartosz Skwarczek (founder and president, G2A.com), David King (co-founder and co-CEO, Artificial Labs), and Anouk Agussol (founder, Unleashed) share their experiences, highlighting the critical decisions that propelled their companies forward, the challenges they faced, and the leadership practices that drove their growth. Links:Follow Sam Rosen on LinkedIn! Follow Bartosz Skwarczek on LinkedIn!Follow David King on LinkedInFollow Anouk Agussol on LinkedIn!More from James: Connect with James on LinkedIn or at peer-effect.com

How does a startup become the world's largest online marketplace for gaming without any funding?In this insightful episode, I'm joined by Bartosz Skwarczyk, the mastermind behind G2A.com, as he shares his remarkable journey from a modest beginning in Poland to leading the world's largest online marketplace for gaming. Together, we explore:How collaboratively defining company values from the outset can foster a cohesive and motivated team environment.The strategic decisions that led to prioritising long-term quality over short-term gains. How maintaining an entrepreneurial spirit and belief in the face of adversity drives continuous innovation and growth.Don't miss this episode if you're ready to be inspired to tackle new challenges and lead with conviction. For more practical insights, follow Bartosz Skwarczek on LinkedIn!More from James: Connect with James on LinkedIn or at peer-effect.com

What if the secret to scaling your business successfully lies not in speeding up but in slowing down? In this episode, I explore this unconventional yet powerful strategy with Sam Rosen, co-founder and CEO of DeskPass. From the inception of DeskPass to its current state post-Series A, Sam shares his transformative journey of stepping back to make thoughtful, less emotionally charged decisions. Listen to the full episode as we unpack:• The critical role patience and empathy play in leadership• How creating space for reflection can lead to improved outcomes and stronger team relationships. • Practical tips for managing the chaos of entrepreneurial life. For more insights, follow Sam Rosen on LinkedIn!More from James: Connect with James on LinkedIn or at peer-effect.com

Is your startup ready to pivot when opportunity knocks?In this episode, we dive into the secrets of running a successful tech startup with David King, co-founder and co-CEO of Artificial Labs. From its inception in 2013 to raising over £22 million in funding to date, discover how David navigated the tricky waters of refining his company's niche in algorithmic and augmented underwriting for the commercial specialty sector. Together, we discuss:• Invaluable insights on the importance of timing, market conditions, and, most importantly, customer feedback. • The art of keeping your message simple and clear, especially when engaging with VCs and potential customers.• Practical tips on mastering meetings, delivering compelling presentations, and crafting a sales process that works for you. For more insights, follow David King on LinkedIn, or read more about how Artificial Labs is transforming the insurtech industry.More from James: Connect with James on LinkedIn or at peer-effect.com

Imagine a simple observation in a Starbucks queue changing the trajectory of your entire career.In this episode of Peer Effect, we delve into the mind of Alex Nocifera. Alex's entrepreneurial journey started back in 2005, with the inception of his first venture, Ripple TV. Almost 20 years and four tech companies later, Alex is now leading LOMA, pioneering new ways to integrate digital strategies into physical locations to redefine customer engagement.Together, we explore:How Alex's approach to local advertising has reshaped multi-location brand interactions.Techniques for assembling and nurturing a team that shares your vision and drives business forward.Alex shares his strategies for balancing innovation with practical execution to ensure business resilience and growth.For more practical insights, follow Alex Nocifera on LinkedIn!More from James: Connect with James on LinkedIn or at peer-effect.com

Is your approach to people management setting you up to scale or fail?In this episode of Peer Effect, Anouk Agussol, founder of Unleashed, shares invaluable insights into strategic human resources practices, effective leadership, and resilient team dynamics that are pivotal for transforming a startup into a scalable enterprise.Together, we explore:The pivotal role of strategic HR practices from the start-up phase through scaling.The importance of a founder's presence and attitude in shaping team dynamics and maintaining morale.Techniques for balancing transparency and strength to foster a resilient, aligned team.For more practical insights, follow Anouk Agussol on LinkedIn!More from James: Connect with James on LinkedIn or at peer-effect.com

Imagine having the secrets of billionaire real estate moguls at your fingertips, transforming the way you manage your most significant investment—your home. Today, we uncover how Colton Pace, CEO of OwnWell, is democratising high-end real estate management tools for everyday homeowners and investors. In this episode, we explore:How Colton Pace's exposure to billionaire real estate strategies inspired the creation of OwnWell.The importance of embracing risks and the impact of strategic investments in startup growth.Practical advice for other founders on navigating the venture-backed startup ecosystem.Learn more about Colton Pace's groundbreaking work at Ownwell and follow him on LinkedIn for updates and insights.More from James: Connect with James on LinkedIn or at peer-effect.com

Varun Bhanot, co-founder & CEO of Magic AI, turned his personal health transformation into a groundbreaking venture, creating the world's first AI personal trainer. This episode dives into how personal experiences shape innovative enterprises and the unexpected journeys of startup growth.From shedding 30% of his body fat in just four months to pioneering tech-driven fitness, Varun's story is a testament to innovation driven by raw passion and relentless drive. His innovative approach has earned him the title of Tech Entrepreneur of the Year at the Great British Entrepreneur Awards and recognition on Fast Company's annual list of the world's most innovative companies for 2024.In This Episode, We Explore:The inception of Magic AI from Varun's personal health journey.The role of resilience and adaptability in overcoming business hurdles.Strategic insights on managing a startup's growing pains and achieving scalability with a lean team.Learn more about Varun Bhanot's journey and Magic AI at magic.fit or follow him on LinkedIn for ongoing updates and insights.More from James: Connect with James on LinkedIn or at peer-effect.com

What if one connection could change the trajectory of your business's future?Today, we delve into the transformative power of community and networking with Joshua Goodfield, Executive Director of VC Platform. Discover how elite networks can turbocharge your growth and why nurturing these connections could be your ultimate growth hack.In This Episode, We Explore:The underestimated value of community roles in venture capital and how they catalyse growth and innovation.Strategies for building and nurturing impactful networks that can dramatically elevate a business's trajectory.Practical advice from Joshua on making the most of community connections to scale your venture.Learn more about Joshua Goodfield's impactful initiatives at VC Platform and follow him on LinkedIn for further insights.More from James: Connect with James on LinkedIn or at peer-effect.com

With a background in nonprofit and social impact sectors, Paul David, Co-founder and CEO of Literal Humans, has seamlessly woven agile marketing and storytelling into the fabric of his agency, driving it to achieve £1M in annual recurring revenue in just two years!In this episode, we dive into:How small, focused lessons can dramatically enhance your team's effectiveness.The underestimated role of discipline and structured processes in fostering business growth.Practical insights on choosing and implementing processes that align with your team's needs and goals.Discover more about Paul David's work at Literal Humans and follow him on LinkedIn for more insights.More from James: Connect with James on LinkedIn or at peer-effect.com

Michael Matania, founder and CEO of Mycelium, shares his groundbreaking approach to transforming workplace culture and mental health. Michael's journey from teaching meditation to people in Facebook, as well as a centre for men in gangs, to building a half-million revenue company is both inspiring and enlightening. With a background rooted in mental health, Michael's mission is to foster collective resilience and create supportive, high-performing environments within organisations. In this episode, we explore:The importance of role modeling sustainable practices as a leader and the profound impact it has on team performance and culture.Transitioning from a victim mindset to taking 100% responsibility.Practical tips for building sustainable resilience within teams.Discover more about Michael Matania's work at Mycelium and follow him on LinkedIn for more insights into his transformative approach.More from James: Connect with James on LinkedIn or at peer-effect.com