Podcasts about carl gould

The Bigger You Grow, the Bigger the Challenges Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. When you get into performance, it's going to start to challenge and push on the edges of your belief systems. Your BS, if I may, right? And your BS, you're gonna have to deal with. And so what we need are some strategies in order to deal with that as it comes up. Because as Peter said, you know, as you grow, your problems will grow with you. So we're not playing a game where our problems get smaller. We're playing the game of where we get bigger. We have to continuously be bigger than the problem, become bigger than the problems that we have. Your ability to be successful in your business is how many problems can you and or your team or your systems or your technology or your software or your processes can handle. You will not rise to the level of your goals. You will sink to the level of your systems. Okay? That's where you're headed. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Potential to Performance: Bigger Growth, Bigger Challenges Hi everyone, Carl Gould here with your #70secondCEO. When we're learning something but we haven't tried anything yet, We're unlimited, right? What's our potential? Unlimited, we could do anything, right? And we could do no wrong, everything is right, every idea is brilliant, right? Don't most bad ideas start out as a good one? Right? Don't they? Like, wow, that was a really bad idea. Like, but before it was like, that was amazing, that was really good, right? And so in potential, you could do no wrong, you're a legend. In performance though, there's a risk. And one of the things that I learned a long time ago was that the two toughest types of fears that you will deal with in your life. Number two is the fear of failure. Number one is the fear of success. Well, wait a minute, if I knock this campaign out of the park, I'll be expected to do that every single time. If I get this one right, all of a sudden you're going to want to hold me accountable. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. Let's talk about systems. A true system is when an activity—or group of activities—can run without your direct involvement. That's when you know you've built something sustainable. Remember back in the discovery process, we said every job and every industry has its own personality? Over time, each role in your business starts to take on its own rhythm and identity. That's a good thing—it's the sign of a maturing company. By nature, systems are structured, scheduled, predictable, and reliable. And when those systems are in place, the pace of your business may begin to slow—but don't mistake that for a problem. It's actually a sign of stability. Just like you needed patience with yourself during earlier growth stages, now it's time to be patient with your team. Stay the course. The payoff is coming. Like and follow this podcast to learn more. I'm Carl Gould, and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. Let's talk about benchmarking. The tangible side of your business—your numbers—make up about 28% of its value. When you benchmark, you're comparing your financials to the industry averages. Why? Because it gives you clarity. It gives you a target. Whether or not your goal is to be number one in your industry, you need to know what the top looks like—and how far you are from it. Benchmarking helps you understand your competition, and understanding is the first step to outperforming or even eliminating that competition. Now, let's move to the intangible side—your people. You don't benchmark individuals—you benchmark the positions. You define the prototype for each role in your business, using your discovery org chart. What does the ideal salesperson look like? The ideal receptionist, marketer, accountant? What qualities, skills, and behaviors are essential? Benchmarking helps you align every role with excellence, creating a high-performing, well-targeted organization. Like and follow this podcast to learn more. I'm Carl Gould, and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. Consider this: the average Starbucks customer, during a 20-day work month, visits Starbucks 18 times. That same customer often drives past multiple other vendors offering similar coffee for a fraction of the price—sometimes less than a dollar. So why do they still choose Starbucks? It's not just the coffee—it's the system. Starbucks isn't dependent on a charismatic owner or a one-time promotion. Their success is built on consistency, predictability, and an experience that customers trust—every single time. When your business reaches this stage—where systems are the star—your sales start to grow exponentially. You're no longer selling just a product or service; you're delivering a reliable experience. At this point, you are unfairly rewarded—in the best way. All the effort you've invested up to now starts to pay off repeatedly. And for the first time, you can seriously begin to consider expansion. Like and follow this podcast to learn more. I'm Carl Gould, and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. You'll know you've entered Stage 4 when every role in your business begins to take on a life of its own. Things start happening without your direct involvement. The pace of the business slows down—but in a good way. You might walk into the office and find it calm, almost quiet. That's not a bad sign—it's a sign of growing efficiency. This is a big shift from the hustle of Stages 1 and 2. It's not that your business is moving slower; it's that it's moving smoother. Early in Stage 4, the focus turns inward. You're building systems, processes, and internal structure. Think of it like teaching a child to ride a bike—you're still right there with your hand on the seat, just in case. During this time, your energy is focused on your internal client—your employees. Because of that, your sales might dip slightly—but that's normal and expected. You're laying the foundation for sustainable growth. Like and follow this podcast to learn more. I'm Carl Gould, and this has been your #70secondCEO.

Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. As your business develops, you need to focus on improving the quality of your product or service and building your credentials. While sales remain important—especially early on to keep the cash flowing—your major focus should be developing your core competency. Now, every stage of business has three phases: early, mid, and late. I bring this up because Stage 2 is where most businesses spend the bulk of their time—even the Rolling Stones are still in Stage 2, just in the late phase. In the early part of Stage 2, the focus is quality. If you just opened a pizzeria or deli, for example, your top priority should be making the best food possible. That's what gets people talking—and coming back. Pricing and discounts matter less than creating a product people love. As you move into mid-Stage 2, start building your brand. Gather testimonials, sharpen your skills, earn credentials, and keep raising your standards. Quality remains key—it's just now reinforced by credibility and brand trust. Like and follow this podcast to learn more. I'm Carl Gould, and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. It's often said that being a business owner is the toughest and loneliest job out there—and there's truth to that. But it doesn't have to be. What makes it feel tough and lonely? Flying blind, making decisions in the dark, with no gauges and no clear plan. What makes it easier, more enjoyable, and more successful? Taking the time to plan—stage by stage. Don't skip steps. Move forward one stage at a time and take the time to enjoy the journey. Business is an incredible evolution—not just for you, but for your team, your customers, and the company itself. Like and follow this podcast to learn more. I'm Carl Gould, and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. How do you grow your business from startup to seven figures in just three years? It might sound like a huge leap, but it's absolutely possible—and it comes down to one thing: alignment. You need to synchronize your daily, effective actions with your long-term, big-picture goals. Your efficiency is a direct result of how aligned you are with your strategic plan. Keep it simple. Keep it structured. Keep it systematic. Earlier, I mentioned that planning tools—like spreadsheets and weekly meetings—will become some of the sexiest things you do in business. I'll admit, when I first heard that, I cringed. That's not what I pictured when I thought about building a business. But now? I look forward to them. Not because I love spreadsheets, but because I love the results that come from being organized, structured, and system-driven. Like and follow this podcast to learn more. I'm Carl Gould, and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. When you pair a consistent, high-quality system with a strong customer experience, you create something powerful—a deeper connection with your clients. That connection allows you to serve at a higher level and positions your business as a leader in your field. And when that happens, results follow—fast. In the success cycle, your energy should be channeled toward achievement. Spend just 10% of your time identifying the challenge or opportunity, and 90% focusing on solving it. When your attention is locked in on the outcome, solution, and result, you'll move through the success cycle quickly and effectively. Like and follow this podcast to learn more. I'm Carl Gould, and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. In the Business Discovery Process, there are three core areas you need to uncover: First, your behaviors—what we refer to as DISC—reveal how you do what you do. Second, your values—these are the why behind your actions, your motivators and priorities. And third, your attributes—they show what you are willing and able to do. The goal is to identify both your strengths and blind spots in each of these areas. Once you do, align them with your company's mission, vision, values, and purpose. That's when true organizational alignment begins. Like and follow this podcast to learn more. I'm Carl Gould, and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. As we dive into Stage One and explore what's required, you'll see the power tools for where your focus should be at each phase. One of the earliest and most important tools is assessment. You need to understand your identity—where you stand at any given moment—and what you bring to the table. But it's not just about you. You'll also assess everyone in your company, looking at their behavior styles, value hierarchies, and key attributes. With those insights, you'll be able to put the right people in the right roles, doing the right tasks. While we assess people early on, the benchmarking of the business and roles comes later. Like and follow this podcast to learn more. I'm Carl Gould, and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. Even if you process things logically or are a numbers person, your decisions start with emotion. You've probably heard it said: we buy on emotion and then rationalize with logic. And it's true. Humans have six basic categories of motivators. When making a decision—whether to buy, act, or not—you go through a mental checklist based on these motivators, ranked in a hierarchy. If a choice doesn't satisfy your highest values, or worse, triggers your lowest values, it's unlikely you'll make that decision. In other words, your emotional values either pull you toward something or push you away. Like and follow this podcast to learn more. I'm Carl Gould, and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. To those of you who are reading this–that had ever–ever got a gift that says “some assembly required” and what have you done? This is how you've tried to put it together in the past: you've got this model airplane or bicycle, and here's what you did. You did the I part, you got it and you said “wow! This is really great” thank you so much for getting me this, it's exactly what I want it and then you try to implement a systems, I'll pull everything out of the box, I'll lay all my tools around and I'll put myself in the shop and then step by step I'll put this thing together. And then you'll start to realize you've got more parts lying around as you get closer and closer than you should have, and you'll realize this isn't going so well. So, I've got to tighten the screws up a little bit more and I've got to maybe get a better screwdriver, you'll try all of a sudden raise the quality of what you're doing and then when you realize that the things should be built in 20 minutes, you've been doing it for 2 hours, you're not half way through, everyone else is wondering where is this great creation. It's only then that you say, “maybe I should read the instructions”. And that's the way most people try to build a business. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. How do you know you have the right person in the right place? Their true nature, their experience, their attributes, their skills align with the job description that they are involved in. So, in building a structure you put the right people doing the right task, how do you know? At the end of the day does performing that task give you energy or rub your energy. If doing that task or performing that part of the business gives you energy as the day goes along, you have the right person, you have the right structure and the right people in it, that's how you'll know. You put the systems in later in order to help that person grow within that business. Right now, right people and the right jobs who are enthusiastic about doing the job that they have and that will align with the MVP planning. We will put the structure in, we will put the system in at a later time. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

The Bigger You, the Smaller the Problem Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Then the world you're around, you'll be more skilled so I've got really good at my voice to text. So, I can have phone calls and send emails and everything from my phone without ever touching you cause I understand the commence now, you just work on those things, right? So, you wanna become better than the problem you are facing and be able to juggle more, work smarter you know you want to expand you know so you're bigger than the goal as opposed to saying “oh well, I'm overwhelmed let me shrink it down”, no no no it don't work that way, you should be thankful to the problems you have, you wanna become bigger and better than your problems and you know who was it, I think it's Billie Jean King said you know “pressure is a privilege”, right? You know people who don't have pressure you know they don't have that–they're not gonna have the life that you aspire towards, you know what I'm saying. So, take the pressure as a privilege and figure out what's the better way for me to manage it not let me shrink my whole world down so I can handle it, well anyone can do that, right. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Multiply Your Time, Multiply Your Impact Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. And I get it, the brain works better when you're doing one thing but you're not getting anywhere beyond you're not achieving the level you want unless you're multitasking, right? So yeah I have my coaching business, I have my speaking business, I invest in companies you know I have real estate and I've got that, that's not all gonna happen on the same day you know and so you got to figure out how to do more than one thing at a time, you have a team here you already starting with that, your key–the key to your success will be and anyone successful will be thinking about how well can you multiply time, right? And how well can you share your guiding principles and be transparent and share your goals with others so they can help you get there, right? And so you have to be multitasking. I'm sorry this whole idea that you know I get it–I get all the signs that surround us say we do better for doing one thing at a time (yup), well if that was true then why do I drive down the road and everyone's looking at their phones. No one would admit the texting on their phone but everyone's doing it, right? Of course they are, you know I count it up once I'm driving on the road, I'm like you want me to put on my phone. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. The advisor is somebody who is probably the most important person in a room, they're great at networking and they can marshall and channel all the resources necessary to get something done, they're a generalist, they're a jack of all trades and they're good at all of them, they're not like a master of none they're actually very good at all of them. It's the hardest one to become actually, advisor and then there's a mentor. And the mentor is somebody who's done something successful and now they're just gonna walk, they're gonna say to that person “listen follow my footsteps it works for me and I can show you the way through”. So, in today's age you're looking for one of those four, right? So if I'm going to lose weight, I wanna get in shape, I'm actually looking for a consultant, a personal trainer. You know I might coach so they could--how you feel about me in fat not in shape, oh I feel like (shit) and I wanna get better shape, okay good now I'm gonna turn consultant on you and I'm gonna say “this many exercises, this many reps and you got to--you got to pound them out, that's a consultant”, right? So it depends on what you're going for is what you'll seek out and how much you know, how much you'll participate as their client. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. In the beginning it was enough to say you were a coach, hey I'm a coach, wow that's awesome, then it was I'm a life or business coach.Then I'm a life coach and I've got all this segmentation and so now, you know it's a very mature industry and each industry has niches, that's how you know, when there are niches, you've got a mature industry, coaching is there. But coaching you know in what you describe people aren't hiring a coach because they want an expert. As a matter of fact the coaches are least likely of the four disciplines to be an expert you--there's a coach, there's a consultant, there's an advisor and there's a mentor, okay? And there are four distinct skill sets, four distinct market place opportunities or in services that you provide, coaches are there to help you process through the core issues of what is leading to whatever your experience is right now. They don't have to know anything about anything other than how to help you process through the core emotional issues and the mindset of what is got, in where you are today. A consultant though that's the expert, that's the mechanical works on the scooters, that's the lawyer, the accountant, the attorney they're there to diagnose, treat and then help you fix the problem. They are the ones that they're gonna take over, they do the doing. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

3 Communication Zones in Your Body   Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.  Communication zones in your body. They're higher, middle, lower.  That's it, right? Think collarbone, think waist, right? So higher, middle, lower. And that's how people will communicate. So I'll demonstrate and then we're gonna do it together. So higher is from your shoulders upward, right? So somebody is what we would call a visual person. They are higher, faster, louder communicator. The reason why they're, and when you see their gestures, their hands are above their shoulders and they talk like this and they're like, hey, come on up front. They don't say, come to the front there, hey, come on. Right, they're making all these gestures way up here. And you're 50 feet away saying, oh my God. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

We create a world around us that matches how we define ourselves  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.  People are the people we surround ourselves with the most. And here's what I mean, okay? I don't wanna scare you with that photo. We, as people, the way we're wired, we're kind of like that projector right there. Whatever we put on the inside of that projector shows up on the screen. We define ourselves a certain way, okay? We define ourselves a certain way, and based on that definition, we create a world around us that matches how we define ourselves, okay? And how you do anything is how you do everything. So once I can understand a little bit about your style, I can predict a lot about your life. If I can predict a lot about your life, I can find a lot of things in common. If I can find a lot of things in common, I know how I can communicate with you, build rapport and ultimately how to have impact in your life, okay? Does that thesis sound reasonable? Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.

Someone else believed in me Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. We've coached about 150,000 people now. And we ask everybody, how did you ever get started in your business, if they're a business owner? Or how did you choose this career path if you work for an organization? The number one answer that we get as the reason why somebody chose a career path is someone else believed in me. Someone else said, hey, you know, you're really good at this, or you have a, I went into accounting and finance. This is how the meeting went, senior year in high school. My guidance counselor said to me, Carl, your math scores are really high. You should become an accountant. And I was like, well, that sounds cool. I should do that. So I went to school for accounting and finance, and I had no clue what it was. But I did it because my career counselor said to me, well, you have a proficiency in that area. Your scores are really high. You should go into that field. So I did. I had no clue what accounting and finance meant until I got to college, right? But it's the most common answer we have is somebody believed in me. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

People Follow Certainty   Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Your language means this is where knowledge, credentials comes into play. You need to be the smartest person in whatever room you walk in. Or if you're on a project and you're doing a build-out or you're doing a budget, you want to be among, if not the smartest person in that room because you can then direct the room because people follow certainty. They follow leaders, okay? So you want to be the lead dog. So most people say, oh great, I don't have to worry about that 7%, I'll just focus on the body language. Uh-uh. We need it because it's the lead dog. The body language will do most of the work, but we do need the words for the, as the lead dog. Everybody okay with that? Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Communicate Trust & Respect through body language  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Communicate trust and respect through your body language. And this is a universal communication strategy, and we will practice that. So there are three elements that influence another person to your point of view. One of them is words. One of them is your voice qualities, and the other is your physiology, meaning how you stand and how you move. So words of the three, all three make up 100%, words, would you guess, make up what percentage of what influences another person to your point of view? 30? Seven? Any other guesses? 15? 16? I like it. He goes to auctions. I'm going 60.  You go 15, I'm going 16. All right, add them all up, okay? And it's 7%. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Trust & Respect  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. When it comes to trust and respect, trust is a back-to-back exercise. In other words, we have common goals and interests, we establish that, okay? Then, when I turn my back and go into another room, do I trust you'll keep your commitments? Do I trust you're going to do what you said when we're standing face-to-face, you made a commitment?  Now I turn my back and I go, you turn your back, you go, are you going to follow through? Can I trust that you're going to do that? Respect is when we're face-to-face, do I think you are even a substantive enough person? Do you carry the credential? Can you do the job? Do I even want to bother talking to you, right? So if somebody can't look at you and respect you, and somebody can't be in the same room with you and trust you, it's going to be hard for you to influence them. Does that make sense?  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Do you hold the credentials for the job you perform? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Questions that we ask is, we ask this of our clients and we'll say, does everybody in the company hold the credential for the job that they perform? You know what the majority of the answer is for most people in most companies? No. So if you are the bookkeeper, you use QuickBooks Online or some other NetSuite or some other financial software. Have you taken all the certifications that that software offers? The answer is, probably not. If you're a project manager, have you taken all the project management courses that align with your level in the company? Probably not. So just something to think about. Think about your position, what you do,  whatever credential, whatever continuing education credits, whatever training or certification that goes along, not just goes along with your job description, but makes you best in class, you may want to consider taking it.   Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Can you handle the task at hand? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Not as important, but it is very important, especially in a commercial setting, respect. Can you handle the task at hand, right? So whatever your title is, can you handle the job that you say you can do? Here's why that's important. Because if I don't respect you, I won't bother telling you the truth. I won't bother bringing things to you because you can't handle it. Why would I bring a problem to you if you can't handle it, okay? Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

 Remove the Barriers Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.  And you can't find something in common, it's painful. You meet somebody. Hey, how are you? Nice to meet you. Oh, yeah, I'm Carl. How are you doing? Oh, good to meet you. Oh, yeah, it's your first time at this? Yeah, great, cool. So you into sports? Nah, not much of a sports person. Oh, oh, OK. So what are some of your hobbies? You know, I don't have a lot of hobbies, so I'm just more of a stay-at-home kind of person. Now, that's just two sentences. How hard was that to watch? And we've all been there, OK? So we have to remove the barriers, have the common goals, master the word yes.  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Unlocking Opportunities with Yes Pt. 2  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. If somebody asks you, do you golf? Do they actually care if you golf? No. What is it they want to talk about? Golf! And what do you think they were about to tell you after you say yes? Some story that you don't want to hear about their golf weekend. Right?: Okay.  I get it. You don't want to listen to it. But if you say no, they cannot find something in with you. So your answer is yes. Every time. As long as you have a reference for it. I'm not suggesting you lie to somebody. You ever been to Hawaii? Oh, I tricked you. I tricked you. Let's try it again. Let's review the training. It's coming on three. You ever been to Hawaii? Right? In my dreams I have been. On the internet I have been. Seen a lot of great photos of Hawaii. I wish to get there someday. It's yes or some version of yes. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Unlocking Opportunities with Yes Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. You have to use this word first. And here's the word. The word is yes. So what's the word? OK, everyone this time, what's the word? OK, so we're going to try it out. Hey, do you golf? Some of you are like, well, I don't I don't know if it's called golf. Like, I went to the miniature. All right, we're going to try it again. Ready? We'll review the training. I'm going to ask you a question. You have only one answer. OK, here it comes. Do you golf? Some of you still, it's still, we're not there yet. OK, now you're saying, well, I don't golf. I don't want to say I'm golfing. I'm not going to lie to somebody. Have any of you ever seen a golf ball? Have you ever gone miniature golfing? Have you ever watched golf on TV? You know who Tiger Woods is? So you have a reference for golf. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Whose goals or interests matter Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. We need two things going at the same time at a high level, and they are trust and respect. So trust we define as having common goals or interests. So there you are, you're talking to another person, whose goals or interests matter? Yours or theirs? Who thinks it's yours? Like, it's really important that everyone knows what I like to do so they can talk about it when I want to talk about it. Or theirs? Not a trick question guys, go ahead. This is the audience participation part of the presentation. I'm going to ask a question and you'll raise your hand for one or the other. There's not a third option, okay? So if it wasn't yours, then it's definitely theirs. All right, so let's try again, okay? So whose goals and interests matter? Yours or theirs? Theirs, right on, it wins, okay. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Different Minds, Different Wires Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Now that we have rapport, we can now influence somebody to our point of view, right?  Remember, there's three styles, right? So think about it. When you walk around every day in your work and you say, you know, that department, I don't know how they hired those people. They don't deserve to have jobs. How do they make it through the day? Ever have one of those moments, right? Because those people aren't wired like whom? Like you. They're fine. They weren't put on this earth simply to annoy you. They have a purpose. And guess what? They're thinking the same thing of you. Like, I don't know how he or she makes it through the day. I have to help them find their keys. I have to let them in. They forget their security pass all the time. Like how are we relying our future on that person, right? And yet they get a lot done, right? There are just different styles.We just have to find the style. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

The Safety Net of Strong Rapport   Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.  You meet somebody for the first time, what is it you look for? Things in common, right? Because once we have something in common, we can then like each other. Now, not like each other in the way you're thinking, meaning we are like each other on some level.  That is the basis on which we will allow somebody else to be in a relationship with us, or we influence them, or they influence us, okay? And it is how we're wired. Like if you didn't wake up today and say, ah, I did rapport yesterday, I'm not gonna do it today. That was exhausting. You have to have it every day because it's how we feel safe, right? So now this is good news for some of you because you're just like, oh, I don't know if I'm the most likable person. I'll leave it to you to decide. If you create commonality, the other person cannot help but like you. This might be the best thing you learned in this whole conference.  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

 The Power of Rapport: Why It Matters in Business Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.  Why do we care that we have rapport? Why do we care that we have influence? Well, first off, we need rapport because we need to build a relationship. I'm going to ask you a couple of questions in a moment, but we need to build a relationship with other people. And there are only three styles out there. You're one of them. There are two others. And for our purposes, you are basically wired like one-third of the population when it comes to your communication style. You don't have to do any work. You connect with them very easily. They, wow, that person is really cool. I get on very easily with them.  It's the other two thirds that we have to work on. So you have to know your style so you can understand others' styles so you can adapt. And that's what today's about. It's about situational communication, situational leadership. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.  

Meet Them Where They Are Pt 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Most of the time. So we have to make sure to bring our energy and be like, I've only got 20 minutes for, you know, 20 minutes. I just want to look around a little bit. I've got to get back to work and we might be too low. We just want to meet them where they are. So if they're higher than us, we want to come up to them. If we're higher than them, we need to bring it down a little bit just in the beginning. And once we feel like we're kind of in sync, then we can speed up. Sound good? I noticed a lot of where you're from. Oh, I'm from Winnipeg. Really? That's awesome. I don't know anywhere else in your life that when someone tells you they're from down the road, you say that's awesome.  It can be awesome.  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Meet Them Where They Are Pt 1    Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. When the prospect gives you an answer, you adopt the tone and the volume and the pace that they do. Okay, so here's something that's common that a salesperson will do, right? So they'll come through the door, and you'll say, hi, how are you? I'm Carl, I'm from Ad Hubs. And they'll say, hi, I'm Bob, and I'm from, I don't know where I'm from, but I'm not from here. And then you say, great, that's awesome. You're from nowhere, great. So where you from? And they'll say, down the road.  Down the road, that's amazing, right? And so, as a salesperson, you will come in much, you'll come in hot, right? You're super excited, you have a prospect, can't believe it, you wanna tackle them, drag them over, and make sure that they leave with jewelry. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Summary: In this episode of #70secondCEO, Carl Gould explains how acquisition growth—specifically roll-ups—can give you a strategic edge in competitive markets. By owning multiple businesses that submit separate bids for the same project, you significantly increase your chances of winning the contract. In a down market where access to decision-makers is the biggest challenge, not price or product, controlling more of the competition can be your biggest advantage.   Read full transcript: Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. One, you're doing what's called a roll-up, I'm buying that business I'm rolling it up in my mind I'm taking their name off the side of the truck or the side of the wall, off the side of the building and it's now my name. You have just, you have two offices or you buy it you leave the name on it. So every time that you're submitting a proposal for a project they're submitting one also. What do people do? They like to get three competing bids or in some cases five competing bids, well how would you like to have two dogs in that fight instead of one. Instead of one out of three how would you like to be the two companies out of three or the two companies out of five,mreally stacks the deck in your favor. Organic growth, strategic alliance growth, acquisition growth the reason why we focus on this today is we're in a down market, access is your hardest challenge it's not price, it's not process, it's not product, it's not supply chain, it's access to decision makers. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Summary: In this #70secondCEO episode, Carl Gould introduces the power of S-A-P growth—Strategic Alliance Partnerships. He explains how actively cross-promoting complementary, non-competing services to shared ideal clients can accelerate growth. By referring trusted partners like a carpet cleaner promoting a gutter cleaner (and vice versa), both businesses gain credibility and access to pre-qualified customers. It's a smart, low-cost growth strategy based on mutual benefit and client trust.   Read full transcript: Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Next area to look at S-A-P growth, Strategic Alliance Partnership growth. This is a slightly different strategy, what you're going do is active cross promoting of complementary services to similar ideal client avatars. What does all that mean? Active cross promoting means I find another company that services a similar client (hey Rob) we have the same ideal client, homeowner, dentist, doctors office you name it but we have non-competing products. Maybe I'm a gutter cleaner and you're a carpet cleaner. So if I'm a gutter cleaner, I'm gonna write a letter to all of my clients and say “hey I know Bob's gutter cleaning they're fantastic”. I clean the carpets, he cleans the gutters. If you're in the market for somebody for somebody that does that I vetted them they're really good and they're gonna give you a special price just because you're a client of mine, thank you for being my customer. They're gonna do the same thing “hey you should see Carl's service” they're non competitive and because the referral comes from a trusted resource they are likely to trust the referred. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Summary: In this episode of #70secondCEO, Carl Gould challenges the common urge to discount services when launching or growing your business. Using Oprah Winfrey and Richard Branson as examples, Carl emphasizes that true experts don't lower their prices to gain traction—they lead with value and confidence. If you're an expert, price like one, and always include a high-end option in every proposal you present.   Read Transcription Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. If Richard Branson or Oprah Winfrey were going to launch a mentoring program and Oprah said “hey! Listen you know I wanna, I've never done this before, I'm starting a mentoring practice where I will be mentoring people personally”. Would Oprah Winfrey have to discount her services to get market share? Think about that, she left the higher staff just to vet the opportunities, you do the same, you are an expert in your field! Charge like you're an expert in your field. Richard Branson would not, if he started in mentoring program, he's not gonna say “hey listen I just wanna get a few people in, so I would normally do this for a hundred but I'm gonna do it for twenty-five,” not doing that. So you don't have to discount your services, give the higher price option with every service or contract you put forward. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Summary: In this episode of #70secondCEO, Carl Gould explains why your business must have a top-tier, premium-level offering—regardless of whether anyone ever buys it. This “McDaddy” or white-glove service elevates your brand, creates perceived value, and acts as a powerful marketing tool. Carl walks you through how to price it (hint: double it... twice) and how it influences customer perception just like a luxury car displayed under spotlights in a showroom. Read full transcript: Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of  investment per day for a lifetime of results. So, here's what you need in your business. Whether somebody buys it or not you NEED to offer a VIP, or exclusive or premium service, or white glove treatment, concierge or McDaddy, or the whole enchilada. Whatever you want to term it. But you need that platinum, titanium offering where it's the highest level engagement with your company. How do you know what to charge? Take your current fee, cross a line through it, take that number, cross a line through that, double that number! So, you double it, and then you double it again and you bundle products, services and bonuses and perks that to your clientele would make that price seem reasonable. That's when you know you have a high enough price offering. Think about it, you walk into the showroom of an automobile dealership. What car do they have in the middle of the showroom , behind velvet ropes with the spotlights on it? Right, their most expensive car, which nobody ever buys. Why do they put it in the middle of the showroom? Because they know it will attract you into the showroom, you will be convinced the brand is worthwhile and then you'll go buy something else off the menu. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Summary: In this episode of #70secondCEO, Carl Gould challenges business owners to shift their focus from product obsession to customer connection. Success isn't just about what you sell—it's about how your brand makes people feel. Learn the first lesson of crafting an "obnoxious offer" and why understanding your customer's values, experiences, and perceptions is more important than the utility of your product. Whether it's a luxury watch or a smartphone, people buy for more than function—they buy for meaning. Read full transcript: Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of  investment per day for a lifetime of results. Because people place value on the intangibles and they place value on some of the other benefits and features that these brands offer. And they are luxury brands for a reason because they are brilliant at (they are brilliant at) connecting with their customer and having a great customer experience. And that's a lot of why they are so successful at doing that. So I need to warn you, here's the first lesson in the obnoxious offer, ok? Many of you are too in love with your product or service. You're too emotionally connected to it, and you feel that's the main reason why people are doing it for the utility of the product. Well that's not always the case, remember? A watch is more than a time-piece, it's jewelry, it's a status symbol. The phone is no longer a phone, try calling your kids you'll find out a phone is not a phone! Because they don't answer and they don't call you back. Right? So, hey Dad I'm busy on my device, no I called you on your phone, no that's not a phone, it's a device. I got it, ok. So, what  I want you to do is think a little bit differently. Fall in love with your customer, fall in love with your customer again, meaning - what's important to them? Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Summary: In this episode of #70secondCEO, Carl Gould shares a simple framework for building a consistent social media presence by balancing timeless (evergreen) and timely (real-time, relevant) content. Discover how to save time and energy by outsourcing your timeless posts while focusing your creative efforts on timely content. Plus, learn Carl's 5x5x5 strategy: 5 posts a day, 5 days a week, on 5 platforms—a scalable formula for social media success. Read full transcript: Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. What we do is, we look at social media in the standpoint of timeless and timely. Timeless social media is evergreen content. Right? Talking about Easter, talking about Christmas, talking about Passover, talking about New Year's day, talking about Fourth of July, right? Timeless. Right. Now what we have found is, you know, social media is–it's a relentless effort. You've got to stay on it. If there's a lot of content, it's hard to do. Right. So what we have found is that you can farm out your timeless social media very easily. There's a lot of resources out there for it. And it's the timely social media that takes a lot of your time, energy, effort and creativity and last, right? So we like to look at it both ways. We'd like to have a really good timeless social media chromic. Timeless social media. And ours, what we do is we post five times a day, five days a week on five platforms. Five times five times five. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Summary: In this episode of #70secondCEO, Carl Gould breaks down a simple but powerful time management formula to help leaders get others to perform at a high level. Using the 20-20-60 Rule, Carl shows how to divide your time: 20% coaching, mentoring, and empowering your team 20% strategic thinking and planning 60% doing your core responsibilities You'll learn how to become the center of a coaching ecosystem—managing up, coaching across, and empowering down. This framework helps leaders scale results and build stronger teams. Read full transcript: Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of  investment per day for a lifetime of results. You need to get others to perform at a high level. That means you have to empower them, that means you have to coach them, guide them, and mentor them. So let me give you a couple of statistics here to play around with a couple of formulas how you spend your time. Alright, you are gonna take on in Stage 3 here, is “How well do you get others to perform at a high level?” So I'm gonna give you a little time management formula called 20-20-60: 20% of your time, 20% of your time, 60 % of your time. So in Stage 3, 20% of your time should be spent coaching, guiding, enabling, mentoring others to make them better. You ever hear the expression “you have to manage up and coach up?” That's right. You coach, you're a manager on how to interact with you better. You coach your stakeholders, your colleagues, the people that you deal with on a regular basis that are one degree of separation from you. And if there's anyone that does report to you, you coach and empower down as well. So you become the center of a coaching and empowerment network or ecosystem. And that's how you're gonna make them better. 20% of your time on coaching, mentoring, guiding, and enabling. 20% of your time on strategic thinking: How do I make things better? How do I plan? How do I set goals? And how do I achieve those goals? And then 60% of your time on your job description.  Like and follow this podcast so you can learn more, my name is Carl Gould and this has been your #70secondCEO.  

Summary: In this episode of #70secondCEO, Carl Gould shares insights from a decades-long study showing a major shift in what drives business value. Back in 1974, 95% of value came from tangible assets. Today, it's the opposite—72% of value now comes from intangibles like brand equity, intellectual property, and mission. Carl highlights how companies like TOMS thrive not just on product quality but on brand promise and purpose. The takeaway? Don't just polish your product—build a brand people believe in. That's what makes your business truly valuable.   Read the full transcript: Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of  investment per day for a lifetime of results. There was a study done in 1974 by the Sloan school of business and they said, “What drives value in a business? And 95% of what drove value 40 and 50 years ago, was the TANGIBLES of the business, its physical assets. Well let's fast forward to today. A follow up on those 10,000 companies and the second part of the study showed that 72% of what drives value in business is its INTANGIBLES. Its intellectual property, its brand equity, its brand promise. Toms shoes- is it the shoes? Or is it the fact that that company goes out and for every pair of shoe you buy, they buy a second pair and they give it to an underprivileged child somewhere else in the world. Which one do you think it is? So stop falling in love with your product or service. Yes, you want your product to be impeccable. You want your service delivery to be outstanding. No question about it. Logistically, we want those things to run well. Understand though, people will pay more, they will pay more for the other aspects of working with you.  Like and follow this podcast so you can learn more, my name is Carl Gould and this has been your #70secondCEO.  

Summary: In this episode of #70secondCEO, Carl Gould breaks down the often overlooked “NO systems”—the internal operations that keep your business running behind the scenes. These include everything from email and payroll to HR and accounting—critical functions that don't directly generate revenue but support the systems that do. Carl also emphasizes the importance of building and developing the right team: people who align with your company, fit their roles, and are trained for future growth. A well-aligned team supercharges both your YES and NO systems. If they're not performing, it may be a leadership issue—your systems, your responsibility. Read full transcript: Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of  investment per day for a lifetime of results. Then we have the NO systems. The NO systems are “No, this is not what we get paid for.” These are all the support systems that helps the technical aspects of your business run. So, your email systems, security, benefits, you know, paying all the bills, accounting, payroll, those sorts of things, HR functions, anything that supports the Yes systems is a NO system. And think of it this way. It's all the work you would have to do today if there were no customers. What would still have to be done? That is a NO system.  Third part of this quadrant is your TEAM. They have to be right for the company, right for the job, and trained and prepared for the future needs of the business. An aligned team will help you be more efficient with your Yes systems and your No systems. So think about your team for a second. If they're not right for the company or right for the job or trained and prepared for the future of the business, in the beginning, it's not their fault. It's YOURS. You haven't given them the resources or the time or the nurturing or the technical training that they need to do their job well. Take your internal clients, your customers, or sorry, your employees and work on your systems. Like and follow this podcast so you can learn more, my name is Carl Gould and this has been your #70secondCEO.  

Summary: In this episode of #70secondCEO, Carl Gould introduces the third core function of your business—Systems—with a focus on what he calls “YES systems.” These are the processes that fulfill your promises to clients: the services you deliver, the products you sell, the experience you create. Whether you run a hotel, retail store, or law firm, YES systems are what you get paid to do. Carl explains why this part of your business must run with clockwork precision and why consistency, predictability, and tactical execution are the keys to success.   Read full transcript: Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of  investment per day for a lifetime of results. Third function of the business is your SYSTEMS. Remember, we have YES systems and we have NO systems. The YES systems are: YES, we have clients and we have to fulfill the orders; and YES, this is what we get paid to do  So if you're a physical therapy practice, this is when you do physical therapy. If you're a hotel, this is when you have somebody check in and they lodge and they patronize your facility. If you're a retail store, this is when you're actually selling them something. If you're an attorney, you're arguing the case. You get the picture. This is what you get paid for and this is when you do client fulfillment. That's a certain type of person, a highly tactical, compliant, process driven person that runs this part of the organization and is very systematic. Very predictable, and very, very consistent. You should be able to throw away all of your clocks in the building because if I walk in and I look at your YES systems, based on what they're doing, I should be able to tell time of day, day of the week, day of the month, quarter of the year. I should be able to tell by their actions. Like and follow this podcast so you can learn more, my name is Carl Gould and this has been your #70secondCEO.