Podcasts about carl gould

Hi everyone, Carl Gould here with your #7osecondCEO a one minute investment for a lifetime of results. In a recent video, I asked you to write down who you admire and what that person or historical figure's admirable traits, rules, and principles are. And you just introduced yourself to what you believe is your best version of yourself. That's right, you just use another person or figure or package in order to talk about what you believe are your most amazing features and where the next area of growth is for you. Ok, so you wrote down all the attributes of the person that you admire, now what I'd like you to do is: Rank yourself on a scale of 1 to 10. One low, ten high for every one of those attributes.  How well are you playing that game?  And then create a plan for how to get to a 10 in every one of those areas.   So, comment below, and tell me what was: The top trait you are going to work on? What was your score?  And, what is the first action that you are going to take going forward?  This is Carl Gould, and this is your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  You are now documenting, you are now process mapping, you are codifying, you are figuring out and creating the blueprint for what they call your throughput, right from the time you get a lead to the time you get paid and everything in between, how you fulfill the order, how you satisfy your clients. That's called your throughput, you determine and systematize your throughput. I'm a huge fan of scripts and so you want to script out as much as possible. Virtually every business there are very few exceptions. There are very few businesses that are not capable of becoming an assembly line and you want. Essentially in your business, you want to build an assembly line with the most amount of certainties possible, and you want to standardize and create the most consistent results possible in your business. Okay, that's stage four.  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi Everyone, Carl Gould here with your #70secondCEO just over a one minute investment each day for a lifetime of results. Here we go, let's talk about your operations. To what degree are your operations running like a finely tuned machine? Give yourself a score, one being, ‘it's a train wreck!' And 10 being, a ‘finely tuned machine.' I want to hear about that. Now, you are only as good as the worst part of your process so you can only move as fast as the toughest constraint in your business. So, take a moment, write down: What is the constraint in your operations? Where is the link in the chain broken? Where is it slowing you down because you got some friction in the system there? Write it down below, like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.   What is it going to mean to you when you succeed? Who are you going to become in the process? How will you grow? How will you evolve as a person and as a company? And who else will benefit from your success when you have reached the level of success you have designed? And why is it important to you that that person be positively impacted by that? So as you've heard, we've done a variety of planning here and as you've created all of these different plans, focusing on designing your future, you find that you're more clearly defining where it is you're going, and even more specifically, where are you right now?   Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.   So we want to make sure that we're focusing on milestones, because milestones and favoring achievement over activity will help you eliminate the competition. Let the other quote, unquote busy companies compete against each other, be among the achievement minded businesses, focus on your milestones on your achievements in advance, and you'll be among the top percentage companies. And lastly, and certainly not least, is your purpose statement. The questions we ask here to develop our purpose statement are why is this business a top priority? Why is having our service important to us? What's going to keep us up late at night and get us out of bed early? Why is it important and urgent for us to be a success in this business? Why are you doing it? What's in it for you?   Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. We talked about our outcome, what is our outcome for stage one? Our outcome is to design our future and we're going to do this using our 7 stage power tools, designing our mission, vision and values. Our purpose statement is that we're going to do our business plans, our marketing plans, our sales plans, our milestones, and planning in order to give ourselves the best chance of success. So how do we do, how do we design a mission statement? Well, our mission statement, essentially we ask, why does this business exist? What are we here to do? Who are we here to serve? What is our product, our service or our unique ideas? answer those questions. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Every job starts to develop its own personality. That's how you know you're in stage four, where things happen without you, the pace of your business will actually slow a little bit, you'll come into the office and it'll seem calm, things are running smoothly, you may not be used to this, this is not the fast pace, go, go, go, go go of  stage one and two, it has slowed down a little bit. Things have calmed a bit. It doesn't mean you're moving slower as a business. It means internally, you're running much more efficiently. So early in stage four, you're going to have a very internal focus, because you're building and you're creating these systems. And it's much like when you teach your kids to walk or you learn how to ride a bike, you have your hand by the seat of their pants, and by the seat of the bicycle, just in case they falter a little bit. So early on, there's a very much of an internal focus. Your sales might actually dip just a bit there, because you're going to spend time on your internal client which is your employees. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Hear what I'm saying now, because we're saying that there are no systems yet we do not want systems, it's too early. But we want a structure. And we need to be flexible. And we need to place trust in others, even when we watch and they are making mistakes. This is hard for an entrepreneur to do, especially when they're so technically savvy in their business. So self management becomes very, very important in this area. So we go on to stage four. If you make it through stage three, you go to stage four, stage four is the system's stage, a true business is born, you're going to create and manage systems with the people in the sandbox, you know you're in stage four, when you lay out the job descriptions and the tasks and the processes and the people that are already in your structure. Do them on their own. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  Potential is a wonderful place to be. I got to tell you in potential, you are a legend. It's amazing–I can't believe how good I am. You know, in potential, I can make no mistakes every idea I have is freaking brilliant, right? And my god, I gotta tell you, not only am I charming and handsome, but boy I'm smart in potential, but performance is very messy. Performance is risky. You can get it wrong, or worse, you can get it right and be expected to repeat that over and over again, right? Performance is very, very messy, right? It is very risky, but it's where you are most alive. You will find out what you're all about in performance. You cannot find out what you're all about in potential. You just cannot, right? And the longer you stay in potential, the more full of shit you are.  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. You may process things logically, you might be an analyst, you might be a numbers person and you do that for emotional reasons. You've heard the saying many times we buy on emotion and we rationalize, intellectually or with logic, and that's true. And it all starts out with emotion. Humans have six basic categories of motivators, those categories you will place in a hierarchy in that hierarchy. When you are deciding as to how you are going to buy or do or not buy or not do something, you will go through that checklist to make sure that each one is satisfied before you'll make that decision or not. So, if you're not making a decision, it did not feed your highest values, or it fed your lowest values which would do more to repel you from something, then draw you towards something. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  When you create your organizational chart, you will be matching people with their styles. And that's step number one, most people are going to gravitate towards the jobs that they're good at already and we're gonna, when we talk about attributes, we'll talk about the skills and what they mechanically bring to the table already people gravitate towards certain roles, because people like what they're good at. So, when you ask somebody, when you're hiring them, what you like about your job, they're going to tell you what they're good at. We tend to like what we're good at, and we tend to be good at what we like. So when building a structure, simply ask the person that you hire them. Look at the tasks here, which one do you want? Which one looks good to you? Which one do you think you would like? They will choose what they think they're good at in the beginning anyway. So in the beginning, when you're building a structure, and here's the key before you make your first hire, this is why you have to have your plan, because we do something that we call share your vision with others.  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. In order to get that maximum lift, in order for you to maximize the launch of your business, you want to become what we call an MVP organization. How do you do that? You complete the stage 1 planning that we've laid out for you, and you want to complete the stage 1 planning that we referred to in the coming chapters. Become an aligned, resolved organization based on your dreams, your vision, your mission, your values, and your purpose. The more aligned you are, the more lift you will get. So, business truly is rocket science, very, very simple. You reduce the number of internal strife and internal fighting and internal misalignment or lack of alignment, and you have more thrust and greater lift to the launch of your business.s Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So, what is mass? Mass is the amount of internal strife or misalignment or lack of alignment in the business, meaning the more internal strife, the more in fighting, the less alignment it will create more weight or more mass and won't allow for as much energy to go outward because if you have a lot of mass that means there's a lot of internal energy and you want to minimize the internal energy so you can give the most energy outward towards your customers. The more thrust, the less mass equals more lift and lift equals results, one of the results you're committed to, one of the results you're getting and fortunately or unfortunately depending on your perspective, there are places in our lives and in our business that we wish size didn't matter. Here size matters, if you have a little bit of alignment you get a little bit of lift. If you have a lot of alignment or big alignment you get a lot of lift or big lift. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. And that analogy is that business is rocket science. I was speaking once to a group of entrepreneurs and I did not realize we had a rocket scientist in the audience and I said “come on folks, this is not rocket science, building a business is very simple and systematic” to which the person raise their hands and said I have a correction for you, I am a rocket scientist and let me tell you that business very much is rocket science and building a business, launching a business –is rocket science. So, he laid it out for me and I'll offer you this analogy as well. So his working definition of rocket science or how to launch a rocket or a business and you can refer to the formula we have on the page is that thrust over mass equals lift. Thrust divided by mass equals lift. So, what is thrust? Thrust is the energy you give to your marketplace, thrust is the amount of power and passion that you give to your clients and the amount of energy that you give outward to please your customer base. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  So as I just discussed, you have to build your business in a certain manner if you will. You need to focus in certain areas at certain times and that areas should have major focus and a minor focus and when we talk about the 7 stages you'll find that every stage has a personality. Ultimately though the business must develop its personality at every stage and then when it gets to stage 5 for example, this is where the business has fully developed its own personality and it has cut the umbilical cord from the owner, that process actually begins in stage 4 but its really stage 5 that the business begins to walk on its own. In stage 4 you're still helping your baby walk, there still training wheels on the bicycle and all though there on “their own” you're still right behind them with your hand on the bicycle seat just in case they fall. It's stage 5 that they walk, run on their own.  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.    

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.   To those of you who are reading this–that had ever–ever got a gift that says “some assembly required” and what have you done? This is how you've tried to put it together in the past, you've got this model airplane or bicycle, here's what you did. You did the I part, you got it and you said “wow! This is really great” that you so much for getting me this, it's exactly what I want it and then you try to implement a systems, I'll pull everything out of the box, I'll lay all my tools around and I'll put myself in the shop and then step by step I'll put this thing together. And then you'll start to realize you've got more parts laying around as you get closer and closer than you should have and you'll realize this isn't going so well. So, I've got to tighten the screws up a little bit more and I've got to maybe get a better screwdriver, you'll try all of a sudden race the quality of what your doing and then when you realize that the things should be built in 20 minutes, you've been doing it for 2 hours, you're not half way through, everyone else is wondering where is this great creation. It's only then that you say “maybe I should read the instructions”. And that's the way most people try to build the business.   Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.   Now there are a lot of patterns and we work with thousands of companies around the world at any given time and we notice patterns of success and patterns of failure. And patterns of success and businesses that aren't successful they build in the order of D, I, C and then S. Most owners and most entrepreneurs try it totally different way, god bless you entrepreneurs you have your own way, you're gonna do it your own way anyway. Here's the way most people try, most people start in the I, they try to create sales then the feedback they get for most people is you need systems. So what do they do? They run and they try to implement a system. After that it's not going so all say–say “oh we better get some controls in place because our sales aren't so good, we're losing money and we don't have any systems, we better get some controls in here. And then and only then after those three don't work out then we say “you know what, we should go back to basics and start planning.   Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.   Looking at this particular diagram, we need to build our businesses in the following order: we need to start with the D, the direction. Think big picture first then sell your business, you'll create it later, you need to sell your business first create it later then go diametrically opposed to the controls, that's the third stop on the wheel. Build quality, build your controls, once you have very high D, very high I, very high C then and only then do you start putting in systems. Have a big vision, start selling your vision, create the quality product then put the systems in. Systems as you may notice in the 7 stages comes out in stage four, that's what makes its appearance, stage four. You need to get through stage 1, 2 and 3 first before implementing strong and rigid systems.   Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.   That's a category of improvement there is no end,right? So you can set mini goals around that but there is no such thing as the goal of being a better father, that is a category of life improvement that you're gonna work on throughout your life inside of that you would set smaller goals that would be symptomatic of you being a better father, right? More time around homer you know read it–read bed stories to the kids, those are goals but a category of improvement is not a goal so people set a goal and there like alright I wanna be a better student, I wanna do this and they set a category of improvement, target and then they don't see results right away and then they see this goal suck, I'm not doing resolution F this, this is forget it you know but they–they're using the wrong tool and they set themselves up wrong. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  When they set goals number one is the–there's a difference between a goal and a project,right? You know or task in a project, I think once–what some people do is they'll be two vague or they'll make the goal too far out in the future and it is hard to connect with. So I wanna lose a hundred pounds, you're not gonna lose a hundred pounds and you know you might lose a hundred pounds in a year in two years, what's your 90 day goal?, right? And what is it that you can do,right? So take a goal, chunk it down put it in 90 day steps, it's been a long held coaching principle that you set goals in 90 day increments and a number of management systems that have taken that on bezels, rockefeller habits, eos, you know our rocks are priorities, you know that's a long held coaching concept, 90 day goals. So take it, chunk it down and go after smaller bits but then understand what a goal actually is? A goal is actually a destination, it is–it is a project or some sort of endeavor that has an end point, that which is different than a category of improvement, so somebody says I wanna be a better father. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.   It's the companies that are not aligned with their clientele or don't really understand their clientele you know and the experience has gotten stale those are the ones that are suffering. You know right now they talk about retail like why's retail suffering? Well they say amazon and online shopping, am like oh oh well wait a minute there's plenty of retail outlets that are doing really well because the client experience is very good. What online shopping did was they made part of the shopping experience a commodity and retail has to up their game to the next generation of client experience and if they do that they'll be busy and if they don't do that they're gonna get slaughtered.   Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Stage 5: When Your Business Becomes Bigger Than Your Product Hi Everyone, Carl Gould here with your #70secondCEO, I'm also the author of The 7 Stage Growth Method. Today's topic- Stage 5- The Sustainability Stage   This is the stage when you can first start considering scaling your business. You've laid the foundation in stages one through four. Let's see how you doing in Stage 5, give yourself a rank on a scale of 1-10, 1 low, 10 high. Stage 5 is when the systems have taken over to the point they've created such a consistent experience for your customer base that you are now known for something other than your product and service. Starbucks- the experience, McDonald's- convenience and real estate. They are known for things other than their core product and service. Are you? Give yourself a score on a scale of 1 to 10. One, we're not known for that at all, 10, we are, all the ancillary benefits people really know and know really well. Put your score in the comments section.   Like and follow this podcast. This is Carl Gould, and this has been your #70secondCEO.  

Hi Everyone, Carl Gould here author of The 7 Stage Growth Method and your #70secondCEO,  just a little bit more than a one minute investment per day for a lifetime of results. Today's topic - Stage 4.  Rank yourself on how well you have created your systems. This is the Systems Stage, where you decide on the ecosystem or the type of business you're going to be. Up to this point, you've been an entrepreneurial-run business, now we're making the switch to a professionally managed business, where you systematize every single aspect of your business. Little hint, start with the most frustrating part of your business and work your way back from there because any frustration in your business means that you lack a consistent and viable system in that particular area of your business. Give yourself a rank, 1-we- we haven't figured out what we want to be when we grow up, 10- we've nailed it! Put your score in the comments section below.   Like and follow this podcast. This is Carl Gould, and this is your #70secondCEO.  

Hi Everyone, Carl Gould here author of The 7 Stage Growth Method and your #70secondCEO, a little more than a one minute investment every day for a lifetime of results. Today's topic -Stage 3.  Give yourself a rank on a scale of 1 to 10, 1 low, 10 high. Stage 3 is the Synergy Stage. This is where you're building your implementation team. If you have a great plan you're an authority in your niche now you're busy and in demand and you need people to help you. They have to be fully aligned and bought into: Your mission Your vision Your values  Your purpose for your business Give yourself a ranking on a scale of 1 to 10, how aligned and enthusiastic is your team about your mission? All right, because that'll tell you how dedicated they are to the long-term goals of your company. Put a comment below, what's your score? I wanna know, all right? Like and follow this podcast, my name is Carl Gould, and this has been your #70secondCEO.  

The Specialty Stage 2: Becoming the Go-To Expert Hi Everyone, this is Carl Gould author of The 7  Stage Growth Method and your #70secondCEO, just a little over a one minute investment each day for a lifetime of results. Today's topic is stage 2 the specialty stage.   Alright, here we're judging how much of an expert in your niche are you. How much of an authority? Give yourself a ranking on a scale of 1 to 10. One, nobody knows who I am. Then, I'm an ABSOLUTE authority in my niche. Here's how you know. Somebody unsolicited comes up to you at an industry conference or somebody in the industry contacts you and says, “Hey, can I bug you a little bit can I ask you a few questions? Buy you a cup of coffee and pick your brain because you've figured out some things that I just haven't been able to figure out and you seem to really have that worked out.” So, how often does that happen to you and how much of an expert are you in your niche? One, you're a Houdini, nobody knows who you are, you're a disappearing act, 10, you're a celebrity in your niche. Put a comment at the bottom to let me know what your score is.   Like, follow this podcast. This is Carl Gould and this is your #70secondCEO.  

In this episode of The Deal Scout, host Susan Reilly sits down with Carl Gould, founder of 7 Stage Advisors, whose entrepreneurial journey started at just 18 years old with a landscaping business—and a broken leg. From humble beginnings to mentoring over 5,000 businesses worldwide, Carl's story is packed with unexpected lessons, strategic pivots, and game-changing insights.Carl shares the early moments that shaped his success, including a pivotal realization that simply showing up gave him a competitive edge. He dives into the importance of business planning, how most companies—even million-dollar enterprises—operate without one, and why differentiation is essential for long-term growth. With his signature guarantee model, Carl turned industry standards on their head and charged a 35% premium, out-hustling competitors with clean proposals, fast turnarounds, and relentless consistency.Susan and Carl discuss the origin of his entrepreneurial drive, rooted in a family legacy of self-starters, including his mother's pioneering efforts in network marketing. Carl also opens up about relationship missteps in business, the cyclical nature of professional networks, and how he ultimately built a consultancy designed not just to advise, but to execute side-by-side with clients.Discover why most businesses grow in 18-month cycles, how 7 Stage Advisors embeds with clients to drive results, and what makes a company truly investable. Plus, Carl shares personal passions—from his love of live events and outdoor adventures to a family tradition of annual polar plunges.If you're a dealmaker looking to invest in or grow a business—or simply want to learn from someone who has helped thousands do just that—this episode is a masterclass in strategic thinking, operational execution, and entrepreneurial grit.Tune in to learn how showing up, asking the right questions, and having a clear plan can take your business to the next level.Reach out to connect with Bryan or to be a guest on the show to SusanNext Steps Share your thoughts with a review - https://www.thedealscout.com/reviews/ Let's connect on LinkedIn - https://www.linkedin.com/in/susan-reilly-64150722a/ Subscribe and Watch on YouTube - https://www.youtube.com/channel/UCBQN_Y3nhDGClfMxCSBDjOg Disclaimer: The content shared on this podcast is for informational purposes only and should not be taken as financial, legal, or tax advice. The views and opinions expressed are those of the host, Susan Reilly, and any guests, and do not necessarily reflect the official policy or position of any agency or organization. Susan Reilly is a licensed real estate broker, but this podcast is not a substitute for professional advice. We strongly recommend that you consult with a qualified financial advisor, legal counsel, and tax professional before making any financial decisions or taking any actions based on the information provided in this podcast.

Stage 1 Starts Here: Rank Your Strategy Hello Everyone, this is Carl Gould, author of The 7 Stage Growth Method, and your #70secondCEO just a little over a one-minute investment per day for a lifetime of results. Today we are going to start ranking your business according to the 7 stage method.   Stage 1- give yourself a ranking, one low, BORING! 10 high, inspiring and compelling. To what degree are your strategic planning documents, all those great ideas you got out of your head and onto paper not only are they documented they are inspiring and compelling. What you do, how you do it, why you're doing it, all that together has to be a 10, a 10 in each one so give yourself a ranking.  Like and follow this podcast and send me a comment, what is your score? Okay so, this is Carl Gould and this has been your #70secondCEO.  

They're Not Buying the Product Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of  investment per day for a lifetime of results. What Titan of industry or celebrity or performer or entrepreneur would you pay to go see? Or pay to travel to go see? Right, because that person or what they represent or their achievements or their value structure or what they're teaching or what they've learned, it's important to you. Right, it's valuable to you. But I'll tell you what, my daughter, my 10 year-old is not going to pay or travel to go and see Warren Buffett. She already has an old guy in her life, she doesn't need another one. That's what she would say. Right, however if I would allow her to go to see her favorite pop star, she'd pay for that, right. She'd empty the piggy-bank for that, “I'll go, I'll travel.” Right, because that's important to her. So, don't fall in love with the...quick story. I was going to take my daughter to her favorite pop star, right, the ticket was $75. An in-person handshake before the concert was $1,600! So what are we paying more for here folks? The music or the relationship with the brand? Ah ha, yeah, that's what I thought too. Alright so, we didn't go by the way. We chose another adventure for her birthday. We kind of considered doing it until she said, “I want to bring my friends.” Ha, ha no chance, not paying 10 grand for 4 handshakes, not gonna happen! Alright, I'll buy you plenty of downloads of music for that, but we're not going there. Right, so think about it again, think about falling in love with your customer, and giving your customer access to the products and services that would be meaningful to them. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of  investment per day for a lifetime of results.  What are your benefits and bonuses worth? They are worth something to your clientele. Think of the Mastercard commercial, great commercial, if I want to buy this 20 bucks, if I want to get that 30 bucks, peace of mind? Priceless! Peace of mind is priceless to people who don't have peace of mind. Yeah, like us right? You ask the kids, peace of mind how much is that worth? They're like, I'm already there Dad. There's nothing to, there's no cost there. It's priceless to us because they're featuring us, they're featuring what's important to us in the commercial. So, the bonuses that come with using the card are more valuable than the card. Does that make sense? Alright, let's take credit cards while we're on that topic. They have different types of cards, there's the regular card, there's the gold card, there's the platinum card. There's different membership levels  and different features, advantages and benefits that come with those levels. So, a second way you can get obnoxious here, is to create membership levels or loyalty programs or levels of service or levels of access. Each one of them has a price to it. What should the price be? Let's go back to the first part of the exercise, you listed your price - that's your bronze offering. You doubled it, that's your silver offering. You doubled it again, that's your gold or platinum offering.  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

The Rolex Effect: Why Higher Prices Build Perceived Value Hi Everyone, Carl Gould here, your #70secondCEO, just over a minute of investment per day for a lifetime of results. We're talking about increasing your fees. Now wouldn't that be nice? Just take your prices and charge more? And you'll just make more money. Isn't that great? Well, you know what, it's actually necessary. We have been talking about not just being another penguin, about standing above, about being an expert, about differentiating yourself. Wel,l guess what? People judge your quality based on your fees. Think about it, I asked you the question, what's a better watch? A Timex or a Rolex? And some of you are like, “Timex, do they even make them anymore?” Like pretending you don't know. And then when I said, How about a Rolex? You all knew what that cost, “oh, $5000 well it depends on which one you get. How much are we blinging this one out Carl?” Now you can spend 15 or above. You all knew what the Rolex cost. But none of you could figure out what the Timex would cost. Right, because we are sold on brands that are higher in price. Apple, Mercedes Benz, Jaguar, Tiffany's, you know, Rolex, and other high-end brands. What makes them high end? How do you know they're as good as they claim? The reality is you don't! The way that you judge quality is based on their price.  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Flexible Consumption: Stop Making It Hard to Buy from You Part 2 Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of  investment per day for a lifetime of results.  If I have an airline mileage account, here would be my IDEAL point system, ready? Ready? Take this down, you're going to want to know this one. Earn them, use them! Yeah! Alright see you everybody. No, I'm just kidding. It is so hard to use my damn mileage account. Like I've got, it's like an act of congress to be able to cash these damn things in. They're ridiculous. It's too hard to be your customer sometimes. You have to realize that you are this giant elephant to your client and they don't go to school to learn how to be your customer. You have to make it easier for them. So, what do purchasers like in this economy? They like self-directed experiences. They want to be able to design their experience. That's right, they come in they look at the Chinese menu, you say, I'll have one of those, one of those, one of those. I'm happy! I'll come in and I'll want to buy a car. So instead of you just showing me what's on the lot, I want to go to the website and I want to design it. I love that. Where else can you allow the customer to design their invention. So take your product, here's how you do it, take your product and service offering, break it down into its smallest bits and allow them to buy those little tiny bits.  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Flexible Consumption: Stop Making It Hard to Buy from You Part 1 Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. This one is called flexible consumption. This is another way that you can start to generate revenue in your business. My father always used to say to me when I would complain, ugh, my sales cycle's taking too long Dad, I'm not getting the clients I want, they're not paying what I want. He said, “Carl, Carl, it's really simple, you're not making it easy enough for them to say yes. You make it easy for them to say yes, they're going to say, yes. If you're not getting the results you want in business, you're not making it easy enough to say yes. You're making it too complicated.” Good one Dad. Alright, so, I've got to go back and I've got to look at my product and service offering. How can I make it easier to say - YES! Well, here's a few ways to do it: Bundle your services together. You know if I walk into a restaurant and say I'd just like an omelet. What kind of egg? I don't know, you know you can have a brown egg, you can have a big egg, you can have a jumbo egg. Ok, ehhh, brown. What kind of cheese do you want? You want mozzarella, you wnat parmesan? Eh, you know, if it's that hard to order an omelette, I don't want to come here anymore! Make it easy for me! Alright? Give me a few easy choices so I can just walk in and say, OMELETTE, and it shows up.   Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Winter Buyers Want Experts—Here's How to Be One Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. So, the internet has leveled the playing field in business, everybody has the same access to the customer and it's for free. Think about this for a minute, everybody is a penguin and everybody is making noise. So, one thing to know, if you're on social media and you aren't saying anything significant, you aren't adding to thought leadership you aren't saying anything that is really relevant to your audience, you're just making noise. Now it's not a total waste of time for everybody if you're just making noise, because you elevate those who are thought leaders.  Your job is not to elevate the thought leaders, your job is to become a thought leader. Remember in the last video we talked about how in winter, purchasers defer to experts. Well, social media is a waste of time if you aren't saying anything significant, however, if you are saying something significant, then all of a sudden you're a journalist, you're a thought leader, you're somebody who is adding value to their clientele or to your audience. So remember, we need to:  Differentiate Define your niche Define your clientele What are the things that are on their mind most of the time? If you can answer these 2 questions, you can create all your social media around these 2 questions.   Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. So, if I steal, within your range of mismanagement, you won't even look, or you would rarely question. Rarely question. Ok, so, we had a client who was a forensic accounting company and I remember talking to them and I said, so I said, when you get called in and there's suspicion of fraud like, how often do you find it? And they said every time! And I'm like oh, I know, really like how often? He goes no, 100%, 100% if you suspect it, it's happening. I'm not saying you're being stolen from, but we were like seriously? He's like yeah, 100%? And we were like wow, wow! You know. So, the, again, if you look at that range, if you look at that range, look at that range, we want to close that gap in there, right? Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of  investment per day for a lifetime of results.  So, let me ask you a question. I'm going to give you 3 scenarios, tell me what you would do. First scenario, you give me, let's imagine I worked for you, you give me $5000 expense budget, marketing, whatever. You gave me $5000 and then I went out and spent all $7500 of it! What would you say to me? What the hell? You would ask questions would you not? Maybe it was a worthwhile spend, but you'd want to know why I went over. So, if you gave me $5000 and I spent all $1000, what would you say to me? Nice job, right, I got $4000 for me or if you're not going to use it I'm not going to give it to you next year, right? But you would ask questions would you not? You gave me $5000 and I spent $4950, what would you say to me? Nice try, you'd say well done! It gets better, you wouldn't even look at the bill. Fair? Good job, you've got bigger problems you seem to be...go!  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. You want me to ask about the cost of goods? Gross margin? Net margin, right? So, your percentage difference between the two is what we would call your range of mismanagement. In other words, in other words, if we go over that number you'll take notice, your team way outperforms, or if your team way underperforms, you'll take notice. That'll wake you up, that's your thermostat. That's your management thermostat. If it goes too low the air conditioning kicks on, if it goes too high, sorry goes too low heat kicks on, goes too high air conditioning kicks on. You don't, in between that number, right, in between that number, you don't take notice. So, if you're say 10%, take 10% of your revenue, that's how much I can steal from you before you would even notice. And as long as I was stealing within that range you wouldn't even know where to look. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.  I do this thing, remember I said I could show you how much money I can steal from you? And you'd never know it, ok? So, without looking at any reports please, write down, year to date, as of close of business yesterday to the dollar, what is your collective revenue in your business as of yesterday, close of business? Write down the number no rounding up, no rounding down. Before I even, before you even attempt to pretend to know. How many people know? Exactly, write down the range of what you think it is. Ah, it's between this and between this…..I think it's like between 1.2 and 1.4, it's eh 600 and 650 eh, I don't know. 5.2 to 5. somewhere in there. Ok, what's the difference percentage-wise between those two? 5%, 10%, 15%? 20? Alright, 10 is the most common answer by the way. Alright, I just asked you about sales.  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.   Go on 10 appointments per month, for six months. What they've learned in this organization called the Institute for Independent Business, they had business mentors in 50 countries, so there are about almost 7,000 of them. What they learned was, if you go on 10 appointments per month, a lot of things happen. You get really good at your pitch, you really understand your ideal client, you understand what works and doesn't, you figure out how to close, you overcome the objections, you really hone your presentation. And so here's what he said, what's that?  Trial by fire.  Trial by fire. And here's what he learned. Statistically, your chances of getting your client on the first 10 appointments is actually very low, very low. It's like under ten percent. Now doesn't mean that has to be your experience. You might walk out like I don't know what happened to them, I got 8 out of 10. Good on you. Your probability of getting a client with your next 10 appointments on something that's new or something you change are actually very low. Your chances of not having a client- not having a client after 60 appointments is almost impossible. Meaning the probability of you having clients after 60 appointments is ridiculously high. The probability is ridiculously high one and a way. It's a count explore. Pardon me? It's a count explore. It's a count explore, but you could I could, we could have a count explore 60 times and you could lose every time because why?  You figured it out basically. Yeah. Because you guys are too talented not to get it. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  What happens in your career is, you know, when you're younger as a CEO or a founder, an entrepreneur, your risk tolerance tends to be higher.  You're willing to take more risks, you're willing to change more. You know, I say that CEOs fall in two categories. They fall in the category of, I wanna make a mark. I wanna change the world. My product or service is amazing, I wanna do that. Or, I don't wanna screw it up.  I've had some success, I've got this good business. Maybe I inherited it, maybe I bought it, or maybe I bought out my partner. But however I got here, I've got this really good business. I don't wanna screw it up, I don't want this to go bad because this is my annuity for the rest of my life. Maybe this is for the next generation. Maybe this is for, you know, my kids or whatever. But I don't, you know, so I fall in one of these two buckets so early on, most of them are, I wanna make a mark, right? So they have a high risk tolerance. And so they're all over the place.  But once you get to, I don't wanna screw it up, now you're in that place where you're not, you don't wanna change what you're doing as much.  You know, I don't understand this next generation, what is going on?  You know, I hear that, I'm like, I don't care what you think, but they are the primary purchasing power and you sell to them now.  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Business is simple, and it's elegantly simple, but it's not easy, right? Because of what you have to overcome, if you are in a service business, you are doing your service so your clients don't have to change their behavior, okay? What do I mean by that? I had a landscaping company, right? If you owned a building, I'd do a service of cutting the grass so you don't have to go out and do it. You don't have to change your behavior and become a lawn cutter. I cut my grass so you can continue to be the building manager. However, if I'm in the product business, I build a product so you will change your behavior. It's exactly what it's designed for. If I make this great TV with all this capability, you're going to have to use it as a monitor. You're going to change how you use the TV. So in order for me to do that,  I've gotta convince you that I either have  the right service or I have the right product.  And my product is so good,  I want you to change your behavior. And my service is so good, you're never gonna have to change your behavior, right? The done for you part. So that's the relentless, never-ending part of business,  sales and marketing, where I have to message and convince you to either keep your behavior the same with my service or change your behavior with my product. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Your business will only travel as far and as fast as your worst system. And any frustration you have in your business  is because you lack a reliable and a consistent system in that area, right? So what you, in your business, your goal is to build an assembly line. That's it, to build an assembly line. So today, you and I are doing the interview, right? You already know what you're gonna ask me.And to be honest, since the interview  is going to feature my audio, you don't actually need to be here. But could you have written the questions and then handed that out to 10 interviewers, 10 teenagers,  that just said, hey, Carl, Mr. Gould, whatever, I'm gonna read you these questions, don't worry about me. I'm gonna read them out loud, but we're only capturing you. You could do 10 of these, right? So the system of how you do an interview could be replicated.  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  Because what happens in that, because it's a perfect analogy for business because there's a feast or famine, roller coaster that businesses get on. So in other words, when you're a small business and you don't have any business, (0:20) you go out and you get all clients. Now you have all this work to do. You're like, oh, I'm really busy. I better go and build my widget or do my service or whatever it is. And you stop marketing at the time because you're so busy fulfilling. So you get done with that engagement or you build that product and you ship it off. You're like, oh, that was good. Now, as soon as you're done, you're like, wait a minute, we don't have any more projects, right? So what do you do? You pedal back and you start working hard on sales and marketing. And so you get on this roller coaster where if you're doing sales and marketing, you're not fulfilling. And when you're fulfilling, you're not doing sales and marketing. That is a hard roller coaster to get off. And it never ends. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Target and Walmart especially have done a really good job.And it's funny, you have that app too? I have that husband mode as well. That's really good, it's getting around. Target and Walmart especially have done a really good job with what is called the last mile. Amazon struggles in most delivery services, UPS, USPS, FedEx. They struggle with the last mile, meaning they can deliver that product all the way but can't get it quite to your doorstep because you're not there, right?  And so what Walmart and Target have done really well is you order it online but you can pick it up curbside at the store. They have a lot of outlets, Amazon does not have outlets. So they have a competitive advantage there. I think you're going to see same-day pickup and curbside delivery be very much a trend of the future. Drones are coming, 4 million packages. Chick-fil-A delivered 4 million packages in the state of Florida last year using drones.Drones are coming. The question is going to be how, when, and how much? Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.  

Hi, Everyone. Carl Gould, here is your #70secondCEO, just over a minute of investment per day for a lifetime of results. There was a study done in 1974 by the Sloan School of Business, and they said, “What drives value in a business? And 95% of what drove value 40 and 50 years ago, was the TANGIBLES of the business, its physical assets. Well, let's fast forward to today. A follow-up on those 10,000 companies and the second part of the study showed that 72% of what drives value in business is its INTANGIBLES. Its intellectual property, it's brand equity, its brand promise. Toms shoes- is it the shoes? Or is it the fact that that company goes out, and for every pair of shoes you buy, they buy a second pair, and give it to an underprivileged child somewhere else in the world? Which one do you think it is? So stop falling in love with your product or service. Yes, you want your product to be impeccable. You want your service delivery to be outstanding. No question about it. Logistically, we want those things to run well. Understand though, people will pay more, they will pay more for the other aspects of working with you.   Like and follow this podcast so you can learn more, my name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results.  During volatile times, people defer to experts.They listen to experts. Think about this. If you were in a rush to get to the airport, like, oh my God, I've got to get there. It's an hour away, and I have 50 minutes to get there. So you don't want to take a chance, and you order Uber, and you order Lyft at the same time. Whoever gets here first, I'm, oh man. And they both say they can get here at the same time. Oh my God, I just got to get there. And you run outside and they're both there and you say, oh my God, I've got to get to the airport. I've got to get to the airport, and I don't have a minute to spare. And the Lyft driver says, "Hey, listen, set aside the Lyft thing for a second." I know it's going to cost you 80 bucks to get there. I'm going to charge you a hundred, but I guarantee you get there on time. And if you miss your flight, I'll reimburse you the hundred and the flight. And then you're like, wow. Then you look at the Uber drive,r and you say the Uber driver, Uber driver, do you know where the airport is? Yep. Would you guarantee I'd get there as well? I can't guarantee that.I don't know the traffic. I mean, what, you know, I mean, yeah, I mean, I think I'll get you there. I've been taking you there many times, but I can't guarantee it. Who are you going with?  The Lyft or the Uber?  First one or the second one? Go ahead. Who are you going with? Number one.Right. Why? He added a 30% premium, but what did he do? He guaranteed the outcome. Now, I'm not suggesting you guarantee the outcome, but did you have more confidence  in the Lyft driver? Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.   

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results.   If somebody is a client now, for me, I call every week.  I call, text, follow up, and even if they say, listen Carl, I'm going to be gone for two weeks, let's pick up when I get back. Oh, where are you going? Oh, I'm going to the Amalfi Coast, I'm going on a trip to Italy, I'm going to the Poconos, I'm going to see my mother-in-law, whatever. Next thing I'm going to do is, top 10 things to do when you go visit your mother-in-law. I don't have to be selling all the time, but I want to be in touch all the time. If they're a client later, and let's assume later is next year, whatever, you can put them in a different sequence. But first things first, let's just understand client now, our traffic, client now, client later. And then, let's focus on the client now, what is the offer that gets them off the fence? I could tell you, having been a franchisee and been a franchisor, been a master franchisor, been a multi-unit franchisee and franchisor, I'll be flexible. You bring me a candidate and you say to me, hey Carl, I think I can move this person off  the fence, but I need something. You got to give me something. Six months free royalties, you know, $5,000 marketing co-op, right? Go next to your client nows and say, what's the Ferrari offer I just gave Cody?  Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.   

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. I'm going to ask you a question. You tell me in the answer of a number, think of a number for a moment based on my question. My question to you is if you were to go out to your clientele right now and set aside the ones that you already have contracts with that where the pricing is already fixed. But if you basically went out to your clients and your prospects and you raised your pricing 1%, just 1%, what percentage of your clients would abandon you? They would leave. You were at a hundred dollars.  You're now at one Oh one. You were at 3%.   Now you're 3.03%. What percentage of attrition would you experience? Do you think? Okay. Zero. So 3%. If you raise your prices 3%, what level of attrition would you experience then? Zero. Okay. 5%. Right. 5%. How about 5%? Would some of you start to get attrition at 5%? Yeah, probably. Right. So maybe you're from one to four Let's just call it that. If there was any number where you felt you could raise your pricing and you would have close to if not zero attrition, that's a signal from your clientele that they love you for something more than just the utility of your product or service. They like you for some other reason. You're a professional. You're based in the U S you're a local company. You're, you know, the same faith as them. You believe in the same charity. I don't know. Whatever it is. You're just nice on the phone. Whatever. You write good emails. Whatever it is. Okay. But for whatever that is, they love you and are willing to pay you more than you're charging them.  Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.   

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results.   So we want to be obnoxious in our offering for most of us, most of the people in the room.I know in my businesses, it's easier to be the highest higher priced in the niche than the lower priced. That's such a volume game. That one's hard to win. You might not be big enough or well-funded enough to do that. So, in our niches, the higher price is usually the easier one to attain. And we need to have that premium offering because we need to be thought leaders. Why do we need to be a thought leader and an expert? Because during volatile times, buyers defer to experts. In other words, they are willing to pay more for your products and services. If they think you can get them there the first time if they think you can do the project, hit the deadline, you know, and it's not because they have more money or money's cheap. It actually works in reverse. It's because they're risk averse and they only have one chance with their money or they only have one chance on this project and it's gotta be right. So they're willing to pay your five, 10, 20, and 30% premium, depending on the product or service, in order to ensure that they get a better experience or get a better outcome. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.   

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Your buyers make 70% of their purchasing decision based on your ability to solve their top two problems, okay? For me, it was start date and finish date in contracting. Why start date? Well, any of you commercial real estate owners know that you get paid on progressive payments.So the day I show up and my materials show up on the site and I put my shovel in the ground for the very first time, you can get to go to the bank and you get a check. So the start date was really important to my commercial clients. Not so much my residential, they didn't care when I started as long as I was done on time.  But the finish date was important to everybody. Certificate of occupancy, we can have the wedding in the backyard, you name it. So I knew those two were the most important. No contractor-driven change orders, yeah, that was important, but that wasn't the end of the world, all right? My guarantee, you know, the standing behind the craftsmanship, again, good, good to have, but those top two were the ones that I focused on. What are the top two in your industry? Circle the top two. Those are the ones you're gonna talk about all the time because 70% of the decision-making  revolves around those two problems Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.   

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. For those of you that either know New Jersey or ever lived in the Northeast or the North, you know that it's a seasonal business. So that's right. In November and October, I was guaranteed I would start on a certain day, even if we got a snowstorm, even if there was a late frost, right? I would start no matter what, I would finish no matter what. And that meant working in the rain the whole bit. So you will be making promises at times that, you know, that you're going to say, Ooh, hope,  you know, that one's a little shaky.  It does happen at times, but the upside is so tremendous. You will get, you know, think about it.I was getting paid a 35% premium for the same work. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.