Podcasts about carl gould

Urgency Starts With Knowing Their Pain  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. What you do want to ask yourself is what keeps them up at night? Because if you're going to solve the problem of what keeps them up at night worrying, and what exists in their life or their business right now that makes calling you a necessity today, then you are really well dialed in to who your ideal client is, right? So you know, I live in the northeast, I live right near our ski resort. There's probably two weeks left of the ski season. Skiers know this. This is a problem for skiers. Skiers want to get that last couple runs in before the end of the year. So if you're a skier, what exists right now. It's a sunny day. I walked out today and like oh, you know, I feel like I missed the whole ski season. I'm a skier. I live near the ski resort. What do you think that company ought to be doing right now? Right. Trying to push that pain button, alright. Hey, two more weeks. That's it and the season's over. One last chance, come on out. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

If You Won't Guarantee It, Why Should They Buy? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. The issue is who has the guts to take the mark? Because you all know the answers to, right. So I trade now. So I use this in all of our businesses, and I use this with all of our clients. So I've trained over 7000 business coaches, right, to that long and a have a business coaching and consulting business. And so one of the things that I teach is for them to give you. So think about this next time you hire consultants of five to one guarantee, which means if they are not making your saving five times the amount of the fee, their fee, then the whole thing is free. How much advice do you have currently that offers a five to one ROI guarantee? Now, how many of you do you think could offer you that? How many could offer? All of them. They all could. They don't do their job, they can't give you your money back? They can all do it. How many of them do? None. I offer a five-to-one guarantee, so who am I competing with? Nobody. We'll know what the problems are,right? Who has the guts to just say, I'll stand up, and I'll deliver your money back. Oh, I don't know, what if they don't take the action? And what if they don't follow through and I can't hold them accountable and I'm short that meetings. That's a problem with you--then your programs not compelling enough that they want to show up on a phone call, that's not their problem. That's your problem, right? Well, how am I going to control my supply chain? Right, I have yet to meet now by coach a lot of you types already. You will fall in love with your supply chain and very efficiently at the best price and you stick with it. I've yet to find a company where the diversity of their supply chain is their problem, if you know what I mean. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

 Stop Selling Positives—Solve Problems Instead  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Now, I know the biggest mistake you kick your way, I want to know what the biggest mistake you are making in your business is, so we can go and fix that problem. Here's the biggest mistake. Talking about the positives of your business too much, or giving it too much airtime, right. That's not what it is in a current client working. In the season of business that we're in cold winter, people defer to experts, right. Experts are people that can do two things: solve problems no one else can solve and then charge what no one else can charge. Those are the two things that will determine whether your clients will keep you as an expert or not, right. So here's what we start. So for those of you out with the last one, we'll do a little bit last time, is first thing we want to do is we want to hear, what are the top complaints that you are getting from your prospects and your clients? And what are the top complaints about your industry, not just about you, and some of these complaints that might not even be about your company. But take a moment, write down what are the top five complaints you are hearing from your prospects and your clients about working with a company like yours. What I used to hear is people will start on time, tell me you're going to start (unclear follows) You say you're gonna be done by April 1st, you're not done by April 1st. Tell me one price and there are complaints, change orders or you don't have, you know, you quote them with one price, but then you're short on supply, but you can find it from another source as long as they're willing to pay more. And in my service business, the complaint was we didn't give enough, long enough guarantee on the hardscape and landscape materials. And there wasn't a senior manager on site, those are the top five I heard. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

How Structure Creates Scalable Systems  Part 1  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Buy a system i.e you buy a franchise before that franchise can be successful you must have a structure in place, so what's the difference? Structure means you're taking people and putting them in certain roles and giving them certain task, now that is different than a system because in the beginning you are not controlling 100% of everything they do, this is one of the hardest things to grasp in a business because you need to put people in place and with minimal training they have to serve the client and use initiative and their flexibility and along the way of putting people in place, putting people in that structure out of that you will begin to develop your systems. Much like an airplane that sits on a runway,  awaiting its time to take off. The pilot must use his common sense and the maximum amount of flexibility in order to get the plane, the cargo and the people in it in the air. He is given a system in the beginning, there is a system for having a plane take off, and there is a structure and a checklist in order for that pilot to launch that plane into the air. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Before he does that, there must be a structure in place and he is given that structure, that structure is called the standard day, meaning the ideal conditions in order to take that plane off, based on weather and weight and wind he–there is a very specific structure in order to take that plane off, off and get it off the ground. If the pilot waited for that ideal day to come around, the standard day, how long do you think the pilot in that plane would remain on the runway waiting to take off? If you guess 6 to 9 months? You'd be close. Now we get upset when we wait an extra 15 minutes in a plane, imagine the pilot announcing that we have to wait for the perfect conditions in order to take off because the systems says so, we cannot exercise any common sense or any judgment whatsoever so therefore we will wait for the ideal day in order to take off and hope we don't run out of water and hope we have plenty of batteries because it might be a while. And that standard day that ideal day, comes around a few times a year. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.  

How Structure Creates Scalable Systems  Part 1  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Buy a system i.e you buy a franchise before that franchise can be successful you must have a structure in place, so what's the difference? Structure means you're taking people and putting them in certain roles and giving them certain task, now that is different than a system because in the beginning you are not controlling 100% of everything they do, this is one of the hardest things to grasp in a business because you need to put people in place and with minimal training they have to serve the client and use initiative and their flexibility and along the way of putting people in place, putting people in that structure out of that you will begin to develop your systems. Much like an airplane that sits on a runway,  awaiting its time to take off. The pilot must use his common sense and the maximum amount of flexibility in order to get the plane, the cargo, and the people in it in the air. He is given a system in the beginning, there is a system for having a plane take off and there is a structure and a checklist in order for that pilot to launch that plane into the air. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

 Stage 7 - Have You Reached the Final Stage of Growth?  Hi Everybody, Carl Gould here, author of The 7 Stage Growth Method and your #70secondCEO, where you invest a little more than one minute a day for a lifetime of results. Today's topic is - Stage 7 The Succession Stage We're ranking your business right now, where are you in this growth trajectory? 1 is, huh? 10 is, we got it! Alright, The Succession Stage, to what degree do you have a: Management team in place? Tight controls?  Solid operations?  You're running like a finely tuned machine? You have a lead generation machine? A sales team that's closing it?   Clients are happy ?  And you're on the leading edge of product development?  This is rarified air folks. We gotta make sure that you're fully there, if not, put a comment in the bottom, what do you need to do to maximize your 7th Stage here? Rank yourself on a scale of 1-10, tell me your score, and where is your area of improvement? Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Stage 6 - Can Your Business Run Without You?  Hi Everyone, Carl Gould here, I am your #70secondCEO and the author of The 7 Stage Growth Method.  Just a little bit more than a one minute investment each day for a lifetime of results.  Are we ranking your business on the 7 Stage Growth model OK? Stage 6, give yourself a ranking on a scale of 1 to 10. This is the Stage of Salability. Remember way back to Stage 3 when you're building your implementation team? Now you're building your management team, OK? You need to have in place a consistent resource for a lead generator: Your chief marketing or lead generation officer Your VP of sales  Your director of operations who handles all things fulfillment  At a minimum, that's got to be your management team. To what degree do you have those three in place, and they are running the day-to-day operations so you don't have to be there, and you can start to maximize the salability of your business? Also, you need to be cash flow positive on a monthly basis and have enough buying power to take advantage of an opportunity should it present itself. Give yourself a rank. Huh? That's a 1, 10, NAILED IT!  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

 Stage 5 - Are You Known Beyond Your Product? Stage 5 - Sustainability Hi Everyone, Carl Gould here with your #70secondCEO, I'm also the author of The 7 Stage Growth Method. Today's topic- Stage 5- The Sustainability Stage  This is the stage when you can first start considering scaling your business. You've laid the foundation in stages one through four. Let's see how you doing in Stage 5, give yourself a rank on a scale of 1-10, 1 low, 10 high. Stage 5 is when the systems have taken over to the point they've created such a consistent experience for your customer base that you are now known for something other than your product and service. Starbucks- the experience, McDonald's- convenience and real estate. They are known for things other than their core product and service. Are you? Give yourself a score on a scale of 1 to 10. One, we're not known for that at all, 10, we are, all the ancillary benefits people really know and know really well. Put your score in the comments section.  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Stage 4- Systematize for Growth Hi Everyone, Carl Gould here, author of The 7 Stage Growth Method and your #70secondCEO,  just a little bit more than a one minute investment per day for a lifetime of results. Today's topic - Stage 4. Rank yourself on how well you have created your systems. This is the Systems Stage, where you decide on the ecosystem or the type of business you're going to be. Up to this point you've been an entrepreneurial-run business; now we're making the switch to a professionally managed business, where you systematize every single aspect of your business. Little hint, start with the most frustrating part of your business and work your way back from there, because any frustration in your business means that you lack a consistent and viable system in that particular area of your business. Give yourself a rank, 1-we haven't figured out what we want to be when we grow up, 10- we've nailed it! Put your score in the comments section below.  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Stage 3 - Building a Team That Believes Stage 3 - The Synergy Stage  Hi Everyone, Carl Gould here, author of The 7 Stage Growth Method and your #70secondCEO, a little more than a one minute investment every day for a lifetime of results. Today's topic -Stage 3.  Give yourself a rank on a scale of 1 to 10, 1 low, 10 being high. Stage 3 is the Synergy Stage. This is where you're building your implementation team. If you have a great plan you're an authority in your niche now you're busy and in demand, and you need people to help you. They have to be fully aligned and bought into: Your mission Your vision Your values  Your purpose for your business Give yourself a ranking on a scale of 1 to 10, how aligned and enthusiastic is your team about your mission? All right, because that'll tell you how dedicated they are to the long-term goals of your company. Put a comment below, what's your score? I wanna know, all right?  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Stage 2 - From Unknown to Industry Expert Stage 2- The Specialty Stage  Hi Everyone, this is Carl Gould author of The 7  Stage Growth Method and your #70secondCEO, just a little over a one minute investment each day for a lifetime of results. Today's topic is stage 2 the specialty stage.  Alright, here we're judging how much of an expert in your niche are you? How much of an authority? Give yourself a ranking on a scale of 1 to 10. One, nobody knows who I am. Ten, I'm an ABSOLUTE authority in my niche. Here's how you know. Somebody unsolicited comes up to you at an industry conference or somebody in the industry contacts you and says, "hey, can I can I bug you a little bit can I ask you a few questions? Buy you a cup of coffee and pick your brain because you've figured out some things that I just haven't been able to figure out and you seem to really have that worked out." So, how often does that happen to you and how much of an expert are you in your niche? One, you're a Houdini, nobody knows who you are, you're a disappearing act, 10, you're a celebrity in your niche. Put a comment at the bottom, let me know what your score is.  Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.  

Stage 1 - Ranking Your Business  Hello Everyone, this is Carl Gould, author of The 7 Stage Growth Method and your #70secondCEO just a little over a one minute investment per day for a lifetime of results. Today, we are going to start ranking your business according to the 7 Stage method.  Stage 1- give yourself a ranking, one low, BORING! 10 high, inspiring and compelling. To what degree are your strategic planning documents, all those great ideas you got out of your head and onto paper, not only are they documented they are inspiring and compelling. What you do, how you do it, why you're doing it, all that together has to be a 10, a 10 in each one, so give yourself a ranking. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.   We've coached about 150,000 people now. And we ask everybody, how did you ever get started in your business, if they're a business owner? Or how did you choose this career path if you work for an organization? The number one answer that we get as the reason why somebody chose a career path is that someone else believed in me. Someone else said, hey, you know, you're really good at this, or you have a, I went into accounting and finance. This is how the meeting went, senior year in high school. My guidance counselor said to me, Carl, your math scores are really high. You should become an accountant. And I was like, well, that sounds cool. I should do that. So I went to school for accounting and finance, and I had no clue what it was. But I did it because my career counselor said to me, well, you have a proficiency in that area. Your scores are really high. You should go into that field. So I did. I had no clue what accounting and finance meant until I got to college, right? But it's the most common answer we have is somebody believed in me. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Your language means this is where knowledge, credentials comes into play. You need to be the smartest person in whatever room you walk in. Or if you're on a project and you're doing a build-out or you're doing a budget, you want to be among, if not the smartest person in that room because you can then direct the room because people follow certainty. They follow leaders, okay? So you want to be the lead dog. So most people say, oh great, I don't have to worry about that 7%, I'll just focus on the body language. Uh-uh. We need it because it's the lead dog. The body language will do most of the work, but we do need the words for the as the lead dog. Everybody okay with that? Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Not as important, but it is very important, especially in a commercial setting, to respect. Can you handle the task at hand, right? So whatever your title is, can you handle the job that you say you can do? Here's why that's important. Because if I don't respect you, I won't bother telling you the truth. I won't bother bringing things to you because you can't handle it. Why would I bring a problem to you if you can't handle it, okay? Like and follow this podcast so you can learn more.  My name is Carl Gould and this has been your #70secondCEO.

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. And you can't find something in common, it's painful. You meet somebody. Hey, how are you? Nice to meet you. Oh, yeah, I'm Carl. How are you doing? Oh, good to meet you. Oh, yeah, it's your first time at this? Yeah, great, cool. So you into sports? Nah, not much of a sports person. Oh, oh, OK. So what are some of your hobbies? You know, I don't have a lot of hobbies, so I'm just more of a stay-at-home kind of person. Now, that's just two sentences. How hard was that to watch? And we've all been there, OK? So we have to remove the barriers, have the common goals, master the word yes. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Now that we have rapport, we can now influence somebody to our point of view, right? Remember, there's three styles, right? So think about it. When you walk around every day in your work and you say, you know, that department, I don't know how they hired those people. They don't deserve to have jobs. How do they make it through the day? Ever have one of those moments, right? Because those people aren't wired like whom? Like you. They're fine. They weren't put on this earth simply to annoy you. They have a purpose. And guess what? They're thinking the same thing of you. Like, I don't know how he or she makes it through the day. I have to help them find their keys. I have to let them in. They forget their security pass all the time. Like how are we relying our future on that person, right? And yet they get a lot done, right? There are just different styles.We just have to find the style. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Why do we care that we have rapport? Why do we care that we have influence? Well, first off, we need rapport because we need to build a relationship. I'm going to ask you a couple of questions in a moment, but we need to build a relationship with other people. And there are only three styles out there. You're one of them. There are two others. And for our purposes, you are basically wired like one-third of the population when it comes to your communication style. You don't have to do any work. You connect with them very easily. They, wow, that person is really cool. I get on very easily with them. It's the other two thirds that we have to work on. So you have to know your style so you can understand others' styles so you can adapt. And that's what today's about. It's about situational communication, situational leadership. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Next, the business plan. Who are we? What is our product? Or service or idea? Who are our customers? What is our market? Who is our competition? Where will we operate? How will we advertise? How will we market ourselves? What is our unique selling proposition? What is our business identity? What size will our company be? And what size will our company eventually become? How long do we plan to stay in business? How much money do we intend to make? Will we operate on a fiscal year or a calendar year? What is our corporate structure? What industry will we operate in? What are the strategies that will govern our overall operations? What are the tactics we will use to implement our strategy? What work needs to be done? And by whom? and by when? Who is on our advisory board? How will we build our executive team? These are some questions that you'll ask as you formulate your business plan. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. The vision statement, where will we be in five years? 10 years, 20 years from now? Where will we be in one year? Where will we be in three years? What does the future look like for the business in our mind's eye? When we close our eyes and think about our business? What do we see? I know what do you see. Next, our values statement, what do we hope our business will be remembered? As what are we here to contribute? Who are we here to educate? What experience will people come away from? How will we empower our clients? How will we make our customers feel better about themselves and their lives and their businesses, if that's appropriate, by being part of our organization, whether they are employee or customers? What are we going to stand for? What are our priorities for our business? Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So, identifying the issue, we are looking for the cause, not the symptom. It's good to know the symptoms, but we need the cause, okay? So I'll give you an example, all right? Let's identify what the issue is in this particular situation, okay? A client of ours just built a brand new state-of-the-art building in New York City, okay? Multiple floors that requires elevators. They had the latest and greatest elevator system go in. It is optimized based on how many people at what time come into the building, what floors they go to. These elevators can't be tuned to move any faster than they are. They can't be sped up, they can't be reconfigured, you know, to drop or go to certain floors or skip certain floors any better. It's been optimized based on the foot traffic in that building already. Elevators, brand new. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.

Are your current growth strategies actually increasing your business worth—or are hidden constraints quietly keeping you stuck as your company scales? If you're feeling stretched thin, hitting growth ceilings, or wondering why scaling feels harder than it should—this episode is for you. Carl Gould breaks down the real stages of business growth and the predictable pinch points that trip up founders, especially as AI disruption accelerates change and raises the bar for how companies scale, systemize, and create long-term value. By listening, you'll walk away with: A clear framework for identifying exactly where your business is stuck—and what that says about your next growth move Practical insight into how to shift from founder-driven hustle to scalable systems without killing momentum A sharper understanding of how to build a company that's not just growing, but increasing in enterprise value and exit readiness Hit play now and steal proven growth strategies that help you scale smarter, protect your time, and build a business that's actually worth more at every stage. Check out: [~12:30] – Carl explains why most founders get stuck in Stage 3 and how ego and control quietly cap business growth [~28:45] – A clear breakdown of systems vs. flexibility—and why consistency (not creativity) is what actually scales companies [~47:10] – The moment your business becomes a true asset, including the leadership shifts that dramatically increase business worth About Carl Gould Carl Gould is a globally recognized authority on business growth and entrepreneurship who built three multi-million-dollar companies by age 40. He is the Chief Growth Advisor at 7 Stage Advisors and has mentored the launch and scaling of over 5,000 businesses, with his methodologies now used in 35 countries and by more than 7,000 certified coaches worldwide. A multi-award-winning author and speaker, Carl co-authored Blueprint for Success with Stephen R. Covey and Ken Blanchard and wrote the bestselling The 7 Stages of Small Business Success. Known for his high-energy, real-world approach, he has delivered over 1,200 keynote speeches and lectures at institutions including MIT and Rutgers.

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Now this is gonna take discipline from you as a team member because, as their manager, because you can't allow them to come to you with just the problem. They have to come to you with not only the problem, well defined, and then more than one solution. So you can pick your max now. Your job is to have your team come to you, hey, we noticed this one problem, hey, there's a challenge with this one client. Hey, this client had a question or wants something new that I'm not sure we've done before. And when they bring it to you, they bring almost a little plan of how they would solve it. And as a manager, this can be hard because sometimes you're sitting back like, oh my God, stop talking, I could have fixed this halfway through your sentence. I already know what to do. You have to hear them out. So let's give them a format of how they can come back to you, how they can come back to you with a solution, and how you can coach them to take more initiative. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results.   There's no way, especially as you get bigger, and there's no way anyone on the team is gonna like everything that's going on, you just have to advocate for the process. So in everything in your professional life that you don't like, are you guys familiar with the law of opposite values? You guys familiar with what that is? So have you ever heard the expression that you can't understand light until you know dark? You can't be cold unless you've been hot? That's the law of opposite values. In other words, if there's something that bothers you about the company or a process, that means on some level you like it. And if you hate something, there's something about it you love. Like the stronger the reaction, which means you hold the opposite strong reaction. So anytime you're like, oh, what did I do this for, this is stupid. You're like, oh, hang on. That means what do I love about it? So you just have to be able to make both sides of the argument. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.   So you've heard the term over-communicate. We have to over-communicate. That doesn't mean just talking more. That means being very, very specific in how we give instructions. Okay, and when we do the situational leadership, we'll talk about that some more because we need to stop being descriptive and we need to start being instructive. So as a manager, as a leader, that's what this group needs to do, right? So in other words, somebody's gonna go and if you were to say to somebody that's heading out to a job site for a client, say, hey, do a great job, do it the source one way, that's descriptive. There are 15 different or ultimately infinite number of interpretations of that. Now, you wanna be instructive, right? Okay, and when you get there, I expect a call as soon as you get there. Let's do a video walkaround. Here are our steps, here's our agenda and our script, and that's what we want you to do.   Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Anytime there's a handoff, so if you're in sales and someone's engineering, someone's on the service desk, right, those handoffs have to be managed tight and you always cover your teammate's back, right? So that's where, so we have to define how that box runs, okay, and that'll be one of our challenges because we speak American English, that's our challenge, our English is so bad. You try handing it off to somebody who actually knows English and you'll find out how bad you're English. My English is terrible. My team, Alex, is like, Carl, that's not what you said and I'm like, I remember what I said, but that's not what it means, that's the problem, right? So we will define how our box or how our lane works. What we need to do is make sure we can pass that off to others, right, to the workforce and we need to manage those handoffs. Those will be the areas that will be really important to us. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So if you're working on something as a team, whether you're the leader, you're the manager, whatever, doesn't matter. Take 100% responsibility for the outcome, which means if Nicole and I are working on something and Nicole has her tasks and I have mine, I'm going to take 100% responsibility for hers, she'll do the same for me, and what that is, that will give enough overlap that makes sure we're going to get this job done. So if she's struggling in an area, I'll jump in and help, but I'll be aware of it. Going back to the quarterback analogy, I need to know what every player on my team's job is so I can help if I need to. I'm not going to do her job unless she needs me or asks me to, she's not going to do my job unless she needs or asks me to, but we want to be aware of that. If we each take 100% responsibility for the outcome, there's a good chance the objective gets done, it gets done on time the way we need to. So we have to start thinking as a unit, right?   Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Take a moment right down what is that--what is the top five complaints about your industry, maybe not about you as a company, maybe you as a company but maybe not, but about your industry so how would you know that? So think of the a customer negative customer--customers review you've gotten or competitors have gotten, the sales objection you get from a prospect when your telling them about your product or service and when you--when you win a project and they tell you why they choose you there are lot of times they tell you why they didn't choose somebody else those are your complaints, those are the distresses. Now let's add to that what's going on in their life right now, that makes calling you a must? What was the trigger event or events that may calling you a must not a nice to have but a must like its origin I don't mean life and death but its an origin. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Carl Gould here with your #70secondCEO - just a little over a minute investment everyday for a lifetime of results. Our topic today is - Are you a Muddy Fish or are you a Clean Fish? I wonder. So, a muddy fish. Are you the kind of person that is fast-paced and outgoing? You're not very detail-oriented. You’re results-driven. You like things new, trendy, flashy. You tend to be on the business development and visionary side of the business. Or are you a clean fish? You like the water clean. You like systems and processes and predictability and consistency and high-quality. You're not necessarily the front-of-the-house person like those muddy fish. You're more a back-of-the-house person, a clean fish. You like things well planned out very systematic so you can be very predictable and deliver consistent high quality results. Which one are you doing? Because you will find that there are pros and cons to both. Muddy fish you are usually great at the front of the house, clean fish you are at the back of the house. Which one are you? I want to hear it. Like, follow and subscribe to the podcast and comment, are you a clean fish or are you a muddy fish?   This is Carl Gould and this is your #70secondCEO.

Carl Gould here with your #70secondCEO - just a little over a minute investment every day for a lifetime of results.   They're not going to pay a whole bunch of money on the off chance you're good. They're going to think you're really good already. They're going to think, and by the way, if you fire them, guess what they lose? You, and they think you're the best option, right? That's why I was in a position one time in my landscaping company where I was in a position where I had to give back the guarantee, but if I gave him back the check then I was walking off the job and he had two days to get this thing done. I'm like, I can write you the check back, but then we're leaving. What do you mean you were leaving? I said, well, you just fired me and he's like, oh, all right. Well, can you get done by Wednesday? I'm like, we'll get done by Wednesday. So there was one time that I was in that position.   Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Wouldn't it be nice to know and be able to categorize your clients based on their pricing? So I offer a success fee option and I offer a retainer option. Remember I said before that if the industry's sideways you gotta give something for free and you gotta bundle, right? And you say, well how am I gonna know where the industry is? You're not. You're gonna offer a menu of pricing and you're gonna let your clients are gonna tell you based on where they buy where the industry is, okay? The professionals are likely gonna, the lefties are gonna buy the no smudge or they're gonna buy, and the pros are gonna buy the $4 marker. We use these a lot. That's cheap for me. The person who's just doing one project or it's something at school might just spend a dollar. The person who forgets things all the time, they might say, that could be useful. So based on your pricing, your clients are gonna categorize themselves. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. A year, that means you're one in 600 people. That is 10 million or more, and we need to walk into a building that has 12,000 people in it to meet a peer. What we do is not easy, right? So you're doing all of this work only to price yourself to where you're invisible. That's got to change. It is unacceptable to me that you sit down with a client, you're as knowledgeable as you are, you teach them everything they need to know, and they get up and go buy from somebody else. Like, no way, right? Listen, your business is about, signing new business is about two things: the right traffic and the right offer. Most of you have pretty good traffic, meaning qualified leads. You're talking to the right people, but your offer's just not there. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

What are the 7 Stages?. Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So what are these 7 stages? We've been talking about them a lot already. Let me give you an overview of each of the 7 stages before we get more into it. Stage one is the strategic planning stage. This is where your dream is born, you're going to focus on the direction, the planning of your company, you're going to sell your business first, then you're going to create it. Well, what the heck does that mean? Have you ever heard of a franchise? Ray Kroc, way back when he had the idea of selling businesses to people when they didn't exist, and then creating them later on. He actually had to convince the government that it was not fraudulent. Have you ever bought a home or an apartment just by looking at the building plans when there was nothing but a hole in the ground, and a building was going to be built later on? That build or that developer sold the business first, created second. A very common practice in this day and age when they build new sports arenas, is they sell what's called Personal seat licenses before the venue is ever built. They sell you the right to buy that seat once it's made. In other words, they sold the whole stadium. They sold out the stadium before the stadium was ever built. Have you ever bought a ticket to a performance that has not debuted yet? Have you ever pre purchased a book or a record album or musical album or DVD or a CD? Anyone who pre sells anything is selling the business first and creating second. Like and follow this podcast so you can learn more.  My name is Carl Gould and this has been your #70secondCEO.

Your Role Needs More Than a Job Description Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Questions that we ask is, we ask this of our clients and we'll say, does everybody in the company hold the credentials for the job that they perform? You know what the majority of the answer is for most people in most companies? No. So if you are the bookkeeper, you use QuickBooks Online or some other NetSuite or some other financial software. Have you taken all the certifications that the software offers? The answer is, probably not. If you're a project manager, have you taken all the project management courses that align with your level in the company? Probably not. So just something to think about. Think about your position, what you do,  whatever credential, whatever continuing education credits, whatever training or certification that goes along, not just goes along with your job description, but makes you best in class, you may want to consider taking it.   Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Capability Builds Respect—and Truth Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Not as important, but it is very important, especially in a commercial setting, to respect. Can you handle the task at hand, right? So whatever your title is, can you handle the job that you say you can do? Here's why that's important. Because if I don't respect you, I won't bother telling you the truth. I won't bother bringing things to you because you can't handle it. Why would I bring a problem to you if you can't handle it, okay? Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.  And you can't find something in common, it's painful. You meet somebody. Hey, how are you? Nice to meet you. Oh, yeah, I'm Carl. How are you doing? Oh, good to meet you. Oh, yeah, it's your first time at this? Yeah, great, cool. So you into sports? Nah, not much of a sports person. Oh, oh, OK. So what are some of your hobbies? You know, I don't have a lot of hobbies, so I'm just more of a stay-at-home kind of person. Now, that's just two sentences. How hard was that to watch? And we've all been there, OK? So we have to remove the barriers, have the common goals, master the word yes.  Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. If somebody asks you, do you golf? Do they actually care if you golf? No. What is it they want to talk about? Golf! And what do you think they were about to tell you after you say yes? Some story that you don't want to hear about their golf weekend. Right?: Okay.  I get it. You don't want to listen to it. But if you say no, they cannot find something with you. So your answer is yes. Every time. As long as you have a reference for it. I'm not suggesting you lie to somebody. Have you ever been to Hawaii? Oh, I tricked you. I tricked you. Let's try it again. Let's review the training. It's coming on three. You ever been to Hawaii? Right? In my dreams I have been. On the internet I have been. Seen a lot of great photos of Hawaii. I wish to get there someday. It's yes or some version of yes. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.  

 The Power of Saying Yes First Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. You have to use this word first. And here's the word. The word is yes. So what's the word? OK, everyone this time, what's the word? OK, so we're going to try it out. Hey, do you golf? Some of you are like, well, I don't know if it's called golf. Like, I went to the miniature. All right, we're going to try it again. Ready? We'll review the training. I'm going to ask you a question. You have only one answer. OK, here it comes. Do you golf? Some of you still, it's still, we're not there yet. OK, now you're saying, well, I don't golf. I don't want to say I'm golfing. I'm not going to lie to somebody. Have any of you ever seen a golf ball? Have you ever gone miniature golfing? Have you ever watched golf on TV? You know who Tiger Woods is? So you have a reference for golf. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.  

Respect Comes From Knowing Whose Goals Matter Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. We need two things going at the same time at a high level, and they are trust and respect. So trust we defined as having common goals or interests. So there you are, you're talking to another person, whose goals or interests matter? Yours or theirs? Who thinks it's yours? Like, it's really important that everyone knows what I like to do so they can talk about it when I want to talk about it. Or theirs? Not a trick question guys, go ahead. This is the audience participation part of the presentation. I'm going to ask a question and you'll raise your hand for one or the other. There's not a third option, okay? So if it wasn't yours, then it's definitely theirs. All right, so let's try again, okay? So whose goals and interests matter? Yours or theirs? Theirs, right on, it wins, okay. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.   Low performers, who complains about not being accountable. Low performers, you're getting it, right? Go to battle with those that you could do that. All right, so now I'll give you some of the trends that I'm seeing. All right, so we do business and we've advised companies in 78 countries. One of the advantages of that is we see trends before they come here and we also, for our other than US clients, we see the trends here and we can run over there and say, hey, guess what's coming, right? As much as anything else right now, for the next five years, you are gonna win on the how. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So now business owners, I won't embarrass you by asking you to stand up if there's somebody in your business you would need to fire because you would all stand up, but you need to let that person go. Who you say no to on your team is equally as important to who you say yes to on your team. I would rather have a smaller team of high performers than a larger team that has mid or lower performers. High performers don't like low performers. Low performers don't like high performers. Don't put them in the same room. You can find all the research. You put a high performer and a low performer in the same room. A low performer will drag down the high performer 15 to 35% in their productivity, 15 to 35%. You're better off just getting rid of the lower performer. Yeah, but who's gonna answer the phone? Oh, geez, we'll figure that out. Oh yeah, but I don't have anyone to go to the trade show. Oh, so what? Better an empty booth than what you put in that booth, right? Make sure to be, again, award your higher standard people. By the way, I know accountability is a challenge in a lot of businesses. Not when you have high performers. They love scorecards because they're always winning. Accountability only hurts when you're not meeting your goals. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Speak Their Style, Build Real Influence Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Why do we care that we have rapport? Why do we care that we have influence? Well, first off, we need rapport because we need to build a relationship. I'm going to ask you a couple of questions in a moment, but we need to build a relationship with other people. And there are only three styles out there. You're one of them. There are two others. And for our purposes, you are basically wired like one-third of the population when it comes to your communication style. You don't have to do any work. You connect with them very easily. They, wow, that person is really cool. I get on very easily with them. It's the other two thirds that we have to work on. So you have to know your style so you can understand others' styles so you can adapt. And that's what today's about. It's about situational communication, situational leadership. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.

Are you committed?  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. And the bet was that if you win, I give you an additional $100,000, right? But if I win, I get your entire net worth, all of it. I get the car, I get the house, I get the 401k, all of it. It's all gone if I win. And all you have to do is bring in one more deal by the end of August. How many of you think you would probably do that? If all of that was on the line, how many of you think you would do that? I think most of you would, if not all. That's not the question. The question is, if that was the actual bet, what would you do differently over the next 30 days than you're doing now? If that was literally the best. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Minimize the Gatekeeper, Maximize Access Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Between 7 and 9 a.m. The reason why I do that is that I minimize the gatekeepers that keeps me away from my prospects. I know at 7 a.m., business owner, decision makers, get their phone, it's arm's distance away, and they can't help themselves. They'll see that phone ring and they're like, Oh, my assistant isn't around. Someone has got to answer this phone. Ring number three, ring number four. Drives them crazy. Go to that networking event. You know who's there? They're truly committed. In the summer, yeah, the meetings aren't as big, but who's there? The board, the influencers, the people that never miss. These are the people that you want to make sure that you're networking with. That trade show that you were like, I don't know if I'm going to go to this. Go. Go and have some fun with it.  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Take an Honest Assessment Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Too good at what you do to not have the lead flow that you need. You're too good at what you do. So I know darn well if you went to every trade show and if you were at every event and you were typing in every time I asked and you were going for it 100%, you'd have your leads, right? And so July is a great opportunity to say, all right, yeah, yeah, yep. I went to go see the 4th of July fireworks on the 2nd of July. Also, instead of doing that thing that I knew I should have done and I didn't send out those proposals and I didn't make a few of those calls, and I let this slide a little bit. I get it. We all do. Just take an honest assessment.  Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.  

 Commitment Over Convenience Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Are you in the committed mode? Are you in the convenient mode? And here's what we find out almost 100% of the time. You're not getting the results you want, you probably fell into the convenient mode. And I understand. I live in a shore state, New Jersey. We have a beach, backs right up to the Atlantic Ocean. And guess where everybody is from now until Labor Day? There. Guess where they're not? At networking events, schlepping out to a trade show, and taking the extra phone call. They blocked out their calendar. All of a sudden their Calendly link has nothing on it. That's where they're at, right? So last week I got the op, hey Carl, you wanna go to that concert? Or hey Carl, are you coming to the networking event that you have to drive to New York for? That's an hour and a half away, one way. Which one do you think I wanted to go to? Now, turns out I went to the networking event. Made two nice contacts. Missed the concert. Okay, that's what happens. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Referral Party  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Now I'm trying to make it sound fun, like, yay, referral party, but we also call it a one-to-one house call. It's a meeting with somebody where you sit down and you say to them, Here's what's going on in my world. And here's what a good introduction looks like for me. Tell me what's going on in your world and what a good introduction makes for you. And we don't get off the phone until we make at least one introduction for each other. You do that with five people every month. Who can I introduce you to that's meaningful? Now you might not always get a perfect qualified lead. That's why you want to do five. You might say, Oh, well, my son or daughter is about to take their SATs to get into college. Oh, I know a great, you know, SAT tutor. I'll make that introduction. All right. Well, I was hoping for someone that was going to buy 10 units, but I'll take the SAT tutor. Sometimes it's that, sometimes it's just relationship building. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Talk to 24 People—Get One Referral pt.2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. I don't know where the universe or the volcanic activity that regulates this is, but when I have 12, I get no leads. When I have 36 or 48, leads, the quality of them goes down. Somewhere in that bubble of 24, and here's what I think, I think it's because I stay in touch with them, their frequent dinner or networking people, I see them on a regular basis, we tend to talk a lot, we tend to have deep conversations, something pops. So if you don't have 24 referrers, set that as a goal. If you could look and say, all right, so how many accountants, how many attorneys, how many realtors, how many business brokers, how many private equity funds? Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.  

Talk to 24 People—Get One Referral Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  What can we bring in? What are other activities? So if you look at the second one right there, one of the things that I like to have is I like to have I found over the years, I don't know what the magic science is behind it. I don't know how the planets rotate to make this work. After 35 years as an advisor and 40 years as an entrepreneur total, what I found is if I maintain a good stable of 24 people that will refer me once per year, that helps my deal flow stay pretty active. That means once a year, these 24 people are going to say, Hey Carl, you should meet so-and-so. Hey Carl, here's an investor. Hey Carl, here's a landlord. Hey Carl, here's a realtor. Hey Carl. You see what I mean? That gets me to a month, and I found that that's pretty consistent. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.