Carl Gould #70secondCEO

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. When you had to explain what you wanted to another person, what you don't want or what you want. But what we want to do going forward is we want to do both. So I would like when we start our meeting today for everyone to have lunch before we get going. But what I don't want is I don't want lunch to go past 1 o'clock. Now you at least have guardrails, you have some measure of expectation. So think of a time when you have to explain something to somebody else,something you want, you know, whether it's on your team or if you can't think of anything, even personally, write down what you want and what you don't want from that situation. Write down what you want and write down what you don't want from the situation. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

From High Directive to High Supportive  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  Now we get started, right?  We go up to where it says coaching.  We're still high directed, but now we're high supported as well. So they get started, you're still directing their activities, but just capture this in the top right hand corner, you're looking to catch them doing things right. You're looking to catch them doing things right. That's opposite. What's that?  That's opposite. Yeah, yeah, you're not looking for the wrong yet, you're looking for the right.Because your team will perform on what they've gotten right, not what they're continuously getting wrong. Remember, everybody knows when they got something wrong. Right?  You know, you screw something up, we all know, like, oh man, that didn't go over very well. But we don't always know when we're getting it right. Like, is that what you were expecting, right? So you gotta catch them doing things right.  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Low Supportive Behavior Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  In the beginning, they're gonna say,  all right, I'm in, I get it, just like today's meeting. All right, I get the idea, we wanna be a team, but we've never been a team like this before, so tell us what being a good team looks like. So we're gonna be very high directive in the beginning, and we're gonna have low supportive behavior. It doesn't mean we're not gonna be supportive,  it just means we're being directive first. It's kind of, you know, I've made the decision, here's how we're going, right? Like the agenda, I'm being directive about the agenda. If it's anything against you guys, but you hired me to put together an agenda, I did it, right? Took in the input from Rob and Rich,  what do we want this meeting to be all about? And then I decided what we're working on, right? Okay, good.  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

 Why Leaders Must Make the Call  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  Now the leader decides, that doesn't mean you're not gonna take in some feedback and put from the team, you may wanna do that. If there's a project you're about to do with your team, you may say, here's the project, here's the scope of work, here are some of the things, the challenges we're looking at. Anybody have any ideas or you wanna share any thoughts? You gather those thoughts, but the leader decides. Thank you everybody, here's what we're doing. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Support vs. Instruction in Leadership  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  Direction going in there. Carl, say this, don't say that.  These are all of your non-negotiables and these are all your stuff that are off-limits. I would lean more towards this, because you're going to say that. Convert it into these words.  I needed direction. I didn't get that direction. I got support in the beginning. And that's where a lot of managers will tend to go first. They'll say, they'll go to their team and what you'll do is you'll compliment them on the things that they're doing really well. You might give them a little bit of coaching on some things that you thought they could do better. That's support. What we need to establish with our team is, what does right look like? They're not sure. So here is where we need to be instructive, not descriptive. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Finding the Value in What You Dislike Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. There's no way, especially as you get bigger, and there's no way anyone on the team is gonna like everything that's going on, you just have to advocate for the process.  So in everything in your professional life that you don't like, are you guys familiar with the law of opposite values? You guys familiar with what that is? So have you ever heard the expression that you can't understand light until you know dark? You can't be cold unless you've been hot? That's the law of opposite values. In other words, if there's something that bothers you about the company or a process, that means on some level you like it. And if you hate something, there's something about it you love.  Like the stronger the reaction, which means you hold the opposite strong reaction. So anytime you're like, oh, what did I do this for, this is stupid. You're like, oh, hang on.  That means what do I love about it? So you just have to be able to make both sides of the argument. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

 Defining Your Lane Covering the Team Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Anytime there's a handoff, so if you're in sales and someone's engineering, someone's on the service desk, right, those handoffs have to be managed tight and you always cover your teammate's back, right? So that's where, so we have to define how that box runs, okay, and that'll be one of our challenges because we speak American English, that's our challenge, our English is so bad. You try handing it off to somebody who actually knows English and you'll find out how bad you're English. My English is terrible. My team, Alex, is like, Carl, that's not what you said and I'm like, I remember what I said, but that's not what it means, that's the problem, right? So we will define how our box or how our lane works. What we need to do is make sure we can pass that off to others, right, to the workforce and we need to manage those handoffs. Those will be the areas that will be really important to us. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  Same operation challenge in stage 4,5,6 and 7 that's a dysfunctional problem, that's a–you should have solved already, so if I were to say cash flow, good problem, bad problem, the answer is it depends, it depends on the stage you're in. One of the interesting things about the discovery process and a dynamic that's very very common in our personal life and in our business lives is–is that we most of us pretty much know when we get something wrong, we know it, we try something, doesn't work out, we've got it wrong for sure. We don't always know when we get something right, one of the highest and most significant services that a discovery process will help you accomplish, is that you will know when you've got it right.  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO.  Just a little over a one-minute investment every day for a lifetime of results. A year, that means you're one in 600 people. That is 10 million or more, and we need to walk into a building that has 12,000 people in it to meet a peer. What we do is not easy, right? So you're doing all of this work only to price yourself to where you're invisible. That's got to change. It is unacceptable to me that you sit down with a client, you're as knowledgeable as you are, you teach them everything they need to know, and they get up and go buy from somebody else. Like, no way, right? Listen, your business is about, signing new business is about two things: the right traffic and the right offer. Most of you have pretty good traffic, meaning qualified leads. You're talking to the right people, but your offer's just not there. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Carl Gould here with your #70secondCEO - just a little over a minute investment every day for a lifetime of results. They're not going to pay a whole bunch of money on the off chance you're good. They're going to think you're really good already. They're going to think, and by the way, if you fire them, guess what they lose? You, and they think you're the best option, right? That's why I was in a position one time in my landscaping company where I was in a position where I had to give back the guarantee, but if I gave him back the check then I was walking off the job and he had two days to get this thing done. I'm like, I can write you the check back, but then we're leaving. What do you mean you were leaving? I said, well, you just fired me and he's like, oh, all right. Well, can you get done by Wednesday? I'm like, we'll get done by Wednesday. So there was one time that I was in that position. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.   Take a moment right down what is that--what are the top five complaints about your industry, maybe not about you as a company, maybe you as a company, but maybe not, but about your industry, so how would you know that? Hi please everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.   Take a moment right down what is that--what is the top five complaints about your industry, maybe not about you as a company, maybe you as a company but maybe not, but about your industry so how would you know that? So think of the a customer negative customer--customers Now let's add to that what's going on in their life right now, that makes calling you a must? What was the trigger event or events that may calling you a must not a nice to have but a must like its origin I don't mean life and death but its an origin.   Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

1 out of 10 Pt. 2  Carl Gould here with your  #70secondCEO. of being unsuccessful are less than 1%. if you do something 60 times. And if you're looking for a cadence, 10 times a month minimum, for 6 months. 10 campaigns, 10 posts, 10 whatever, you name the 10. 10 coaching sessions, 10 events, 10 whatever. 1 out of 10, your first 10, expect it to be a little rocky. As a matter of fact, that could be a really good follow up. Like, if you guys have a WhatsApp group or you're on ROII, mastermind.com, you're on that WhatsApp group or whatever. You know, there's that rule of 10, but then there's the rule of 60. Who's in on the rule of 60, right? Gather around, like I'm in on 60. You want to do 60? I'll do 60 with you. 10 times a month, 6 months. You have a 99% chance of success. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.  

1 out of 10  Hi everyone, Carl Gould here with your #70secondCEO. And one of the things that we did was we taught people And we've since trained 7,000 people on how to launch their consulting, coaching, speaking, training business in 80 countries, okay? And here's what we found out. Statistically, if we gave you something to do and you do it for the next 10 times, you know what your chances of being successful at it is? One out of 10. Your results will be low. So you're gonna come out of here, you're gonna be like, I love this, it's great, here we go, right? And you're gonna be like, oh, that campaign underperformed by a lot, right? Number two, not so much. Number three, maybe not so much. One out of 10 is statistically where you'll likely have your success. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.  

Pick The Categories By The People You Like  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Get around five people who have the marketing you like. Find five people who have the relationship that you like. Find five people who have the travel schedule or the lifestyle that you like or the money that you like. You know, just pick your categories. It's not gonna be the same group. There might be some overlap, but it's not gonna be the same group, right? You know, what do they say? You'd never meet your idols. They won't be your idols after that, right? Because you love them for that one thing and then you start to learn about all the other stuff and you're like, oh, I didn't realize that came with the package, right? So you don't have to, like I said, just get around your idols, but don't have the expectation that they are gonna be everything in all areas. Build your teams accordingly, okay? Performance, we'll just take it, we're just, it's the act or process of carrying it out. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

You Become a Reflection of Who You Hangout With  Hi everyone, Carl Gould here with your #70secondCEO Just a little over a one minute investment every day for a lifetime of results. You have, just showing that you have the capacity. You try, you win. You quit, you fail. There's only one way to fail and that's to stop trying. As long as you're doing it, you'll get there. I saw a picture one time of the very first speech I ever gave. Boy, I wish I could take that one back. God bless, no social media at that time, right? But if you don't, this is what you turn out to be. If you don't take action, you become a reflection of whoever you hang out with, right? So that dog was wearing glasses because he's really embarrassed about that guy. He's got to hang around, right? Look at that guy, he's a mutt, right? Or whatever, okay? We become who we're around. Pick wisely. Pick wisely, right? That's right. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Your Audience Is Looking for Permission  to Be Real with You  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. What you do, you don't have to put the fake stack of extra 45s on there. There is this great, one of my favorite videos, you guys familiar with David Goggins? The you can't hurt me guy, right, that guy? He has this workout video that I love and it's him doing bench press, right? And there's a face up and close up of his face and he's like, and he's pushing and he's pushing and there's a guy who I'm like, come on, you can do five more. And then they pan back and he's got like five pound weights on the side. I'm like, what are we straining over here? Like, dude, what? You're supposed to be the best athlete in the world and like you're moving like nine pounds. But it was hard for him that day and he was just like, I'm gonna get it. And I was just like, damn, that's right. It doesn't matter what's on the bar, it just matters that you're trying. You see what I mean? You don't have to polish it up, just be real because your audience is looking for permission to be real along with you. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Be Who You Are No Apologizes  Hi everyone, Carl Gould here with your #70secondCEO. as soon as you put the camera on yourself This is wrong. I'm like, oh my God, stop that. You're okay. Just go on and don't apologize for how you look. Give your audience the same permission to do the same. I'm sure you're not doing it on purpose. I'm sure it's just one of those things. Oh, let me just move that just to the side. This will be so much better. Right now, guys do it too, but not nearly as much. You know, Mike and I walk out of the gym. We're like, this is all we got. This is it, right? All right. It's not going to help. Right. So stop that part. Just come on camera and be who you are. No apologies. You do that. That is like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Light Yourself on Fire Through Performance Pt. 2  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Right, everyone thinks like, oh, social media, like, oh my God, everything looks so perfect. What'd you expect? It's the highlight reel. That's all social media is, right? Now, you can be more real with your audience. Here's what I did wrong. Here's the mistake I made, right? Someone said to Gary Vaynerchuk one time on one of his talks, they said, well, Gary, you seem like you get it right all the time and easy for you to say. He's like, really? I had the top YouTube show in the country and I moved the whole thing to Tumblr. I left YouTube. I was the guy who went to Tumblr. Do you guys know what Tumblr is? Yeah, that's what I mean, because it's gone. He was on the top platform with the top show and he had the bright ideas. Like, oh yeah, I know what I'm going to do. And he went over to the YouTube knockoff and it was gone. And he killed his own show, his own audience. He's like, I had to spend the next 10 years building it back up. But he tells a story now. He told a story then. He's like, I'm back. Sorry, I left. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Light Yourself on Fire Through Performance Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Luther started the Lutheran Church. It grew incredibly fast. And they said to him, how were you able to grow the Lutheran Church so quickly? And he said, well, I lit myself on fire and people came to watch me burn. So take your list of admiration. Who is your ideal client? Who are you to them? Who's the admirable version of you? And then light yourself on fire and invite them to come watch you burn. All right, let me translate that. In your social media, do the things that you're passionate about, that you're good at, and that your audience also shares with you, all right? Be vulnerable with them. It's okay to make a mistake. You're trying. You are trying in front of them. If you try and fail, you've given them permission to do at least what? At least try. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

When Acting Like What You Hate Is Okay Pt 2 Carl Gould here with your #70secondCEO. You run from those emotions and you can be controlled in those situations. You give up your decision-making authority, your creativity goes away, your potential goes down and you're less likely to do anything related to performance. If you're even around those people, if you're even around those situations, we have to become bigger. We can't eliminate that list. We have to learn how to navigate that list. There are times to be disrespectful. There are times when you have to know it all. There are times when you have to stay on your ground. Not always comfortable, right? And that's different for everybody and it's personal for everybody. But on the left-hand side, circle the qualities. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

When Acting Like What You Hate Is Okay  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Are there situations where it was good to be disrespectful? Absolutely. Situationally, I'm not saying walk around, right? They say, do a takeaway. Is that disrespectful? Kinda. But is there a time for it? Sure is. Is there a time when you know you're right and you gotta stand your ground on what you're right? And you gotta, listen, I might sound like I know it all, but guess what? In this case, I know it all, and it's for you, best for you, that I stand my ground right now. So are there times to use that? Okay, so you go down the hate list, you pick one at a time, and you work on that one. When is it appropriate, when is it not? In what proportion do I use it, and when do I not? Doesn't mean you have to be going out like, oh, great seminar, you jerk. And just be disrespectful to everybody. I'm not suggesting that. But there are times when any one of those emotions are useful. Like and follow this podcast so you can learn more. My name is Karl Gould, and this has been your #70secondCEO.  

1590. Surround Yourself with Those You Admire Carl Gould here with your #70secondCEO. Because it gives you permission to talk about whom? So this is somebody that has the traits that you value, you have an alignment with, however you feel that they play that game at a slightly higher level. Equal or higher, right? But by talking about somebody else, you get a chance to talk about yourself. Imagine we came down here and I said, yeah, no, no, no, enough about you, let's talk more about me, right? That would run out really quickly, right? And on the hate side, these are people that have traits that you see in yourself that, you know what, maybe it's not you today, but maybe there was a time, right? Maybe there was a day, right? Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

1588. The People You Admire… and the Ones You Don't Pt 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So let me introduce you to two people you may know very intimately well, okay? The list on the left, the admiration list, that is what you believe is the best part of you. The list to the right is what you believe is the least favorite part of you, okay? You cannot recognize a trait in another person unless you possess it yourself. If you have the reference for it, you can relate to it, okay, you can recognize it, right? And you can then judge it or rate it however. But if you can't recognize it, you can't see it in another person. So if you got this laundry list, like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

1587. Do they like you? Hi everyone, Carl Gould here with your #7osecondCEO. Just a little over a one-minute investment every day for a lifetime of results. How do you get people to like you? Now as soon as I said that, I could see some faces in the room like, oh, that's gonna be trouble for me. Oof, like, oh, I haven't been really good at that for a long time. It's not that kind of like you, right? It's do they feel that there's an alignment or a synchronicity? Do we have any shared values or common interests, right? And so in order to like you, they have to know that on one way, shape, or form, they are like you. So in order to do that, you have to find areas of sameness, likeness, commonality. So when you know your everyday Jess, when you know who your ideal client is, you know what you talk about with them? Everything that they like. They like to golf, you are talking about golf. Yeah, but I hate golf. Not anymore, you don't. You miniature golf now, you go to the driving range, you get an appreciation for it. If they like it, you like it, or at least you try it, okay? Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Intensify Emotion to Inspire Action Carl Gould here with your #70secondCEO. Where I'll share with you how you get someone to like you, Once we get to that point, once we get to the point of admiration, it is your job, just think of this as an overarching outcome or a bailout outcome. If you're worried about your campaign and you're like, Okay, what do we do next? What should be the next thing? Oh my God, I think I've used up all my good stuff. Your job is to magnify your prospect's emotion to the point that they can no longer handle it so that they make a decision. Your job is to magnify their emotion beyond their capacity to handle it. In other words, create that gap, that delta. Like, oh, I really want what they have, but the only way to get it is if I'm with them. If I'm not with them, I can't get it, but I want that pretty bad. So you're magnifying the emotion. You've heard of FOMO, right? Like, hey, sucks to be you, you're not here.  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Your Audience Can Feel It If You Truly Like Them Hi, everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Your audience, that will come across and they will forgive you for any mistake you make. If you really and genuinely believe in them, you really and genuinely like them, you are interested in them, and you are doing everything in your power to serve them. That will come across.  Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.  

Why Pay You If Nothing Changes? Hi, everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Why do I need to pay you to be around you so my life stays the same? Yeah, thinking not. However, what can you bring to our relationship where I can say, ooh, I like it, we have similar values, but you're playing that part of the game higher than I am, I wanna learn from you, I wanna be around you. Okay, and we all have that. We all have it in our particular way. That's why it's so important for you to understand who your everyday Jess is, and who you are to everyday Jess, okay? Who am I? Who are you? How can you, what do you bring to the table that is admirable about you that I wanna be around? And what's admirable about me that you would want to be around? Does that make sense? Okay, you can only serve the people to the greatest extent that you admire the most. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.

You're a Interruption Until You Deliver Value Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. You are an interruption to your client's day until you bring them value, okay? Like, if you're worried, like, oh, cold calling, I don't know, will they not like it if I cold call? They're not, they're gonna hate it until you give them value. Yeah, but those emails are kind of intrusive, do I really wanna send them? You're right, if they suck, you're an interruption to their day. Yeah, but my social media, you're right, if you're boring, you're gonna have a boring business. If you don't bring them value, you are an interruption to their day. So the key is, how do we bring them value, right? There's a very specific and scientific way that you can do that. And the way that you do that is you give them something to admire about you, okay? Think about it, who are the people that you spend your time around? Who are the people that inspire you, okay? They're people that you think will make your life or business better by being around them.  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Failure Can Be Fuel for Growth Hi everyone, Carl Gould here with your #70secondCEO. That's how you find out what you're all about. But that's okay, you don't have to succeed at everything. As a matter of fact, failing at times is part of the growth and will endear you to your audience even more because now you're relatable. You know, Oprah's audience rises when she had her show. It would increase and decrease with her weight. When she was heavier, she had a higher audience. When she would lose weight, it would go down a bit. She was more relatable when she was struggling with her weight to the average person. How many of you in here are a billionaire?  Yeah, right, none of us. So it's hard to relate to her on that. But how many of us have ever struggled with our weight? All of us, like, wow, she struggles with her weight? Now I want to listen. How does that happen?  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

The Bigger You Grow, the Bigger the Challenges Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. When you get into performance, it's going to start to challenge and push on the edges of your belief systems. Your BS, if I may, right? And your BS, you're gonna have to deal with. And so what we need are some strategies in order to deal with that as it comes up. Because as Peter said, you know, as you grow, your problems will grow with you. So we're not playing a game where our problems get smaller. We're playing the game of where we get bigger. We have to continuously be bigger than the problem, become bigger than the problems that we have. Your ability to be successful in your business is how many problems can you and or your team or your systems or your technology or your software or your processes can handle. You will not rise to the level of your goals. You will sink to the level of your systems. Okay? That's where you're headed. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Potential to Performance: Bigger Growth, Bigger Challenges Hi everyone, Carl Gould here with your #70secondCEO. When we're learning something but we haven't tried anything yet, We're unlimited, right? What's our potential? Unlimited, we could do anything, right? And we could do no wrong, everything is right, every idea is brilliant, right? Don't most bad ideas start out as a good one? Right? Don't they? Like, wow, that was a really bad idea. Like, but before it was like, that was amazing, that was really good, right? And so in potential, you could do no wrong, you're a legend. In performance though, there's a risk. And one of the things that I learned a long time ago was that the two toughest types of fears that you will deal with in your life. Number two is the fear of failure. Number one is the fear of success. Well, wait a minute, if I knock this campaign out of the park, I'll be expected to do that every single time. If I get this one right, all of a sudden you're going to want to hold me accountable. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. Let's talk about systems. A true system is when an activity—or group of activities—can run without your direct involvement. That's when you know you've built something sustainable. Remember back in the discovery process, we said every job and every industry has its own personality? Over time, each role in your business starts to take on its own rhythm and identity. That's a good thing—it's the sign of a maturing company. By nature, systems are structured, scheduled, predictable, and reliable. And when those systems are in place, the pace of your business may begin to slow—but don't mistake that for a problem. It's actually a sign of stability. Just like you needed patience with yourself during earlier growth stages, now it's time to be patient with your team. Stay the course. The payoff is coming. Like and follow this podcast to learn more. I'm Carl Gould, and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. Let's talk about benchmarking. The tangible side of your business—your numbers—make up about 28% of its value. When you benchmark, you're comparing your financials to the industry averages. Why? Because it gives you clarity. It gives you a target. Whether or not your goal is to be number one in your industry, you need to know what the top looks like—and how far you are from it. Benchmarking helps you understand your competition, and understanding is the first step to outperforming or even eliminating that competition. Now, let's move to the intangible side—your people. You don't benchmark individuals—you benchmark the positions. You define the prototype for each role in your business, using your discovery org chart. What does the ideal salesperson look like? The ideal receptionist, marketer, accountant? What qualities, skills, and behaviors are essential? Benchmarking helps you align every role with excellence, creating a high-performing, well-targeted organization. Like and follow this podcast to learn more. I'm Carl Gould, and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. Consider this: the average Starbucks customer, during a 20-day work month, visits Starbucks 18 times. That same customer often drives past multiple other vendors offering similar coffee for a fraction of the price—sometimes less than a dollar. So why do they still choose Starbucks? It's not just the coffee—it's the system. Starbucks isn't dependent on a charismatic owner or a one-time promotion. Their success is built on consistency, predictability, and an experience that customers trust—every single time. When your business reaches this stage—where systems are the star—your sales start to grow exponentially. You're no longer selling just a product or service; you're delivering a reliable experience. At this point, you are unfairly rewarded—in the best way. All the effort you've invested up to now starts to pay off repeatedly. And for the first time, you can seriously begin to consider expansion. Like and follow this podcast to learn more. I'm Carl Gould, and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. You'll know you've entered Stage 4 when every role in your business begins to take on a life of its own. Things start happening without your direct involvement. The pace of the business slows down—but in a good way. You might walk into the office and find it calm, almost quiet. That's not a bad sign—it's a sign of growing efficiency. This is a big shift from the hustle of Stages 1 and 2. It's not that your business is moving slower; it's that it's moving smoother. Early in Stage 4, the focus turns inward. You're building systems, processes, and internal structure. Think of it like teaching a child to ride a bike—you're still right there with your hand on the seat, just in case. During this time, your energy is focused on your internal client—your employees. Because of that, your sales might dip slightly—but that's normal and expected. You're laying the foundation for sustainable growth. Like and follow this podcast to learn more. I'm Carl Gould, and this has been your #70secondCEO.

Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. As your business develops, you need to focus on improving the quality of your product or service and building your credentials. While sales remain important—especially early on to keep the cash flowing—your major focus should be developing your core competency. Now, every stage of business has three phases: early, mid, and late. I bring this up because Stage 2 is where most businesses spend the bulk of their time—even the Rolling Stones are still in Stage 2, just in the late phase. In the early part of Stage 2, the focus is quality. If you just opened a pizzeria or deli, for example, your top priority should be making the best food possible. That's what gets people talking—and coming back. Pricing and discounts matter less than creating a product people love. As you move into mid-Stage 2, start building your brand. Gather testimonials, sharpen your skills, earn credentials, and keep raising your standards. Quality remains key—it's just now reinforced by credibility and brand trust. Like and follow this podcast to learn more. I'm Carl Gould, and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. It's often said that being a business owner is the toughest and loneliest job out there—and there's truth to that. But it doesn't have to be. What makes it feel tough and lonely? Flying blind, making decisions in the dark, with no gauges and no clear plan. What makes it easier, more enjoyable, and more successful? Taking the time to plan—stage by stage. Don't skip steps. Move forward one stage at a time and take the time to enjoy the journey. Business is an incredible evolution—not just for you, but for your team, your customers, and the company itself. Like and follow this podcast to learn more. I'm Carl Gould, and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. How do you grow your business from startup to seven figures in just three years? It might sound like a huge leap, but it's absolutely possible—and it comes down to one thing: alignment. You need to synchronize your daily, effective actions with your long-term, big-picture goals. Your efficiency is a direct result of how aligned you are with your strategic plan. Keep it simple. Keep it structured. Keep it systematic. Earlier, I mentioned that planning tools—like spreadsheets and weekly meetings—will become some of the sexiest things you do in business. I'll admit, when I first heard that, I cringed. That's not what I pictured when I thought about building a business. But now? I look forward to them. Not because I love spreadsheets, but because I love the results that come from being organized, structured, and system-driven. Like and follow this podcast to learn more. I'm Carl Gould, and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. When you pair a consistent, high-quality system with a strong customer experience, you create something powerful—a deeper connection with your clients. That connection allows you to serve at a higher level and positions your business as a leader in your field. And when that happens, results follow—fast. In the success cycle, your energy should be channeled toward achievement. Spend just 10% of your time identifying the challenge or opportunity, and 90% focusing on solving it. When your attention is locked in on the outcome, solution, and result, you'll move through the success cycle quickly and effectively. Like and follow this podcast to learn more. I'm Carl Gould, and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. In the Business Discovery Process, there are three core areas you need to uncover: First, your behaviors—what we refer to as DISC—reveal how you do what you do. Second, your values—these are the why behind your actions, your motivators and priorities. And third, your attributes—they show what you are willing and able to do. The goal is to identify both your strengths and blind spots in each of these areas. Once you do, align them with your company's mission, vision, values, and purpose. That's when true organizational alignment begins. Like and follow this podcast to learn more. I'm Carl Gould, and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. As we dive into Stage One and explore what's required, you'll see the power tools for where your focus should be at each phase. One of the earliest and most important tools is assessment. You need to understand your identity—where you stand at any given moment—and what you bring to the table. But it's not just about you. You'll also assess everyone in your company, looking at their behavior styles, value hierarchies, and key attributes. With those insights, you'll be able to put the right people in the right roles, doing the right tasks. While we assess people early on, the benchmarking of the business and roles comes later. Like and follow this podcast to learn more. I'm Carl Gould, and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. Even if you process things logically or are a numbers person, your decisions start with emotion. You've probably heard it said: we buy on emotion and then rationalize with logic. And it's true. Humans have six basic categories of motivators. When making a decision—whether to buy, act, or not—you go through a mental checklist based on these motivators, ranked in a hierarchy. If a choice doesn't satisfy your highest values, or worse, triggers your lowest values, it's unlikely you'll make that decision. In other words, your emotional values either pull you toward something or push you away. Like and follow this podcast to learn more. I'm Carl Gould, and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. To those of you who are reading this–that had ever–ever got a gift that says “some assembly required” and what have you done? This is how you've tried to put it together in the past: you've got this model airplane or bicycle, and here's what you did. You did the I part, you got it and you said “wow! This is really great” thank you so much for getting me this, it's exactly what I want it and then you try to implement a systems, I'll pull everything out of the box, I'll lay all my tools around and I'll put myself in the shop and then step by step I'll put this thing together. And then you'll start to realize you've got more parts lying around as you get closer and closer than you should have, and you'll realize this isn't going so well. So, I've got to tighten the screws up a little bit more and I've got to maybe get a better screwdriver, you'll try all of a sudden raise the quality of what you're doing and then when you realize that the things should be built in 20 minutes, you've been doing it for 2 hours, you're not half way through, everyone else is wondering where is this great creation. It's only then that you say, “maybe I should read the instructions”. And that's the way most people try to build a business. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. How do you know you have the right person in the right place? Their true nature, their experience, their attributes, their skills align with the job description that they are involved in. So, in building a structure you put the right people doing the right task, how do you know? At the end of the day does performing that task give you energy or rub your energy. If doing that task or performing that part of the business gives you energy as the day goes along, you have the right person, you have the right structure and the right people in it, that's how you'll know. You put the systems in later in order to help that person grow within that business. Right now, right people and the right jobs who are enthusiastic about doing the job that they have and that will align with the MVP planning. We will put the structure in, we will put the system in at a later time. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

The Bigger You, the Smaller the Problem Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Then the world you're around, you'll be more skilled so I've got really good at my voice to text. So, I can have phone calls and send emails and everything from my phone without ever touching you cause I understand the commence now, you just work on those things, right? So, you wanna become better than the problem you are facing and be able to juggle more, work smarter you know you want to expand you know so you're bigger than the goal as opposed to saying “oh well, I'm overwhelmed let me shrink it down”, no no no it don't work that way, you should be thankful to the problems you have, you wanna become bigger and better than your problems and you know who was it, I think it's Billie Jean King said you know “pressure is a privilege”, right? You know people who don't have pressure you know they don't have that–they're not gonna have the life that you aspire towards, you know what I'm saying. So, take the pressure as a privilege and figure out what's the better way for me to manage it not let me shrink my whole world down so I can handle it, well anyone can do that, right. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Multiply Your Time, Multiply Your Impact Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. And I get it, the brain works better when you're doing one thing but you're not getting anywhere beyond you're not achieving the level you want unless you're multitasking, right? So yeah I have my coaching business, I have my speaking business, I invest in companies you know I have real estate and I've got that, that's not all gonna happen on the same day you know and so you got to figure out how to do more than one thing at a time, you have a team here you already starting with that, your key–the key to your success will be and anyone successful will be thinking about how well can you multiply time, right? And how well can you share your guiding principles and be transparent and share your goals with others so they can help you get there, right? And so you have to be multitasking. I'm sorry this whole idea that you know I get it–I get all the signs that surround us say we do better for doing one thing at a time (yup), well if that was true then why do I drive down the road and everyone's looking at their phones. No one would admit the texting on their phone but everyone's doing it, right? Of course they are, you know I count it up once I'm driving on the road, I'm like you want me to put on my phone. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. The advisor is somebody who is probably the most important person in a room, they're great at networking and they can marshall and channel all the resources necessary to get something done, they're a generalist, they're a jack of all trades and they're good at all of them, they're not like a master of none they're actually very good at all of them. It's the hardest one to become actually, advisor and then there's a mentor. And the mentor is somebody who's done something successful and now they're just gonna walk, they're gonna say to that person “listen follow my footsteps it works for me and I can show you the way through”. So, in today's age you're looking for one of those four, right? So if I'm going to lose weight, I wanna get in shape, I'm actually looking for a consultant, a personal trainer. You know I might coach so they could--how you feel about me in fat not in shape, oh I feel like (shit) and I wanna get better shape, okay good now I'm gonna turn consultant on you and I'm gonna say “this many exercises, this many reps and you got to--you got to pound them out, that's a consultant”, right? So it depends on what you're going for is what you'll seek out and how much you know, how much you'll participate as their client. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. In the beginning it was enough to say you were a coach, hey I'm a coach, wow that's awesome, then it was I'm a life or business coach.Then I'm a life coach and I've got all this segmentation and so now, you know it's a very mature industry and each industry has niches, that's how you know, when there are niches, you've got a mature industry, coaching is there. But coaching you know in what you describe people aren't hiring a coach because they want an expert. As a matter of fact the coaches are least likely of the four disciplines to be an expert you--there's a coach, there's a consultant, there's an advisor and there's a mentor, okay? And there are four distinct skill sets, four distinct market place opportunities or in services that you provide, coaches are there to help you process through the core issues of what is leading to whatever your experience is right now. They don't have to know anything about anything other than how to help you process through the core emotional issues and the mindset of what is got, in where you are today. A consultant though that's the expert, that's the mechanical works on the scooters, that's the lawyer, the accountant, the attorney they're there to diagnose, treat and then help you fix the problem. They are the ones that they're gonna take over, they do the doing. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.