Carl Gould #70secondCEO

For the Next 5 Years Win on The How  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. There's a lot of enterprise value reasons for doing it, but more so, how'd I do on that? So far, I am reading right off the script, which is holding up the cards over there. But you will win on the how. Here's a good example. Uber. Uber is the best example of winning on how that I've ever seen. They took a whole bunch of technology that already exists, put it on an app, and handed it to you, and say, you get to be the taxi company now, right? Have you gotten into an Uber and then asked them what their core values are? Or I'll only get in the car if you tell me your why. You could give a crap about their why. You just think it's really cool, like, check it out, look what I could do, right? You don't care about like, you know, what are they, something like 70% of all relationships now start on a dating app. Are you checking out their core values and guiding principles before you go on a dating app? Yeah, right. You're swiping. What is it? Swipe right if I like? Which way do you swipe if you like? Look at you all pretending like you don't know. All right, never mind. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Who You Say No To Matters as Much as Who You Say Yes To Pt: 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.   Low performers, who complains about not being accountable. Low performers, you're getting it, right? Go to battle with those that you could do that. All right, so now I'll give you some of the trends that I'm seeing. All right, so we do business and we've advised companies in 78 countries. One of the advantages of that is we see trends before they come here and we also, for our other than US clients, we see the trends here and we can run over there and say, hey, guess what's coming, right? As much as anything else right now, for the next five years, you are gonna win on the how. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Who You Say No To Matters as Much as Who You Say Yes To  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.   So now business owners, I won't embarrass you by asking you to stand up if there's somebody in your business you would need to fire because you would all stand up, but you need to let that person go. Who you say no to on your team is equally as important to who you say yes to on your team. I would rather have a smaller team of high performers than a larger team that has mid or lower performers. High performers don't like low performers. Low performers don't like high performers. Don't put them in the same room. You can find all the research. You put a high performer and a low performer in the same room. A low performer will drag down the high performer 15 to 35% in their productivity, 15 to 35%. You're better off just getting rid of the lower performer. Yeah, but who's gonna answer the phone? Oh, geez, we'll figure that out. Oh yeah, but I don't have anyone to go to the trade show. Oh, so what? Better an empty booth than what you put in that booth, right? Make sure to be, again, award your higher standard people. By the way, I know accountability is a challenge in a lot of businesses. Not when you have high performers. They love scorecards because they're always winning. Accountability only hurts when you're not meeting your goals. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Stay Focused on Your Core Audience   Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  You bring somebody in that's really not as passionate or you're not in the core audience. I'd be like, what are they doing? Letting this person in. If they do that, they must be lowering their standard. Do what I mean? So you've got to maintain your standards at all costs. Companies in winter that do that win the companies that don't lose. And right now, Walmart, John Deere, Bud Light, all these, they're all backpedaling. They have more money than God could collectively. How do they get that wrong? Just say, use the damn bathroom. Use that bathroom instead of that one. That's all they had to say and stick to their guns, but they couldn't do it. Right. And now they're backpedaling, right? Apple makes no apologies. As a non Apple person, I laugh at the shit that they get you to do with their products. It is hilarious. Like if I told you I was going to restrict the battery at my whim, that I was not going to let you have do certain things on the phone because I didn't want you to, you know, you'd be like, well, what product line is that? I'm not going to support that. Well, you will have one. It's hilarious. Like, Oh, I'm a, and you don't even say I have an iPhone. Like they've got you to identify with it. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Protect Your Core Audience and Be Vocal About Saying No  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  We can't have anybody mad at us, so we have to try to include everybody. But that's not the way to do it, right? You need to protect your core audience and be vocal and proactive about saying no to the rest. Right? I thought Tim Scott, Tim Scott from Apple, gave a great interview and somebody said to try to catch him out, and they said. Does it upset you that you are too expensive for certain people and they can't buy Apple products? And his answer was perfect. And he said, I'm sorry that not everyone can buy an Apple, but we have a certain quality standard. We won't go below that. And if that means some of you can't buy our products because they're too expensive, I'm sorry. Plenty of other shit, he didn't say this, but there's plenty of other shit products out there for you to buy. That was kind of what he was saying. And the second he said no to a whole bunch of people that won't be able to buy their product, you all went out and upgraded because now you're more exclusive. You can be, I would encourage you not to be inclusive beyond your core audience. If they want to fight their way to pay you and make it convenient for you, that's fine. But it's who you say no to in winter that's equally or more powerful than who you say yes to. See what I mean? Who you say no to, right? Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Winter Is Not the Time to Discount Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.   There are two categories you fall into as a provider. You are either number one or you are invisible. There is no in-between in winter. What a lot of you are doing is you are using what I would call fall or autumn pricing strategies. You are discounting, major no-no in winter. Not discounting, okay? You don't want a discount. You have promotions and you can have tiers of pricing. You don't want a discount. Here's why. Your pricing strategy is the number one way that you communicate with your clients. Nothing screams louder than your pricing, okay? Soon as you announce your pricing, you tell them what kind of provider you are. Are you the econo model? Are you the mid version? Are you the luxury model? But more, and that's fine, and there's not one better than the other. It just depends on who your clientele is, right? But more importantly, you tell them who they are, and that's your risk, but that's also your reward. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Customers Must See Your Commitment Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. What we wanna do is we wanna understand consumer preferences so we can match what we do to how they buy. Because it'll, now, and here's one of the areas your consumers can sniff you out. So I've had a few one-on-one conversations with a number of you yesterday, and I can sniff you guys out, right? They're so easy to find, and consumers can sniff you out as well. They can tell are you running your business from convenience or full commitment? I know what I want. I know what I want as a customer, and I can tell if you're not gonna give it to me. I'm just, we're in a cancel culture. I'm like, sorry, I'll move on to the next person. I've gotta know you are fully committed. It's gonna hurt you as much as me if it doesn't work out. That's what I need to know from you if I'm gonna buy from you. And if I think it's gonna hurt you as much as it hurts me if it doesn't work out, and you are fully committed to it working out, I will pay your premium. But I will not engage you for anything less. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Winter, we all seek out authority and we listen to them and we listen to everything they do and we ignore every other red flag because they're an authority and we beg for it during winter. So do consumers. So we want to run our businesses knowing that we can understand that what people are looking for in leadership, got to be authentic, right? Technology has educated consumers to the point that they can smell bullshit a mile away, right? If you're not really passionate about what you do, right? They can sniff it out, right? If I came to you, if you weren't here yesterday and I came to you and I said, Hey, listen, I got to have a business idea. I'm going to take a baseball bat, cut it in half. I'm going to carve it out and you're going to drink beer out of it and you've got two years to make it a nine, a seven figure business. You'd have been like, okay, next speaker. But why does it work? Right? Because this dude bleeds it. Because Chris bleeds dugout mugs and you're like, I don't even know if I'll ever drink out of it, but I'm buying one of those things because I just saw that dude on Fox and I'm like, I got to get one of those. I have a collection of dugout mugs. I'm not sure I drank out of any one of them. Right? So, but that's what it's all about. It's got to be authentic. And right now we value resiliency. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Blind Spots: Where Your Business Leaks the Most Money Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. Results people sometimes struggle with their system's people. Relationship people sometimes struggle with the detail's people. Now again, I'm pretty sure this doesn't happen in any of your businesses, but again you have heard a rumor this can saddle some other companies. Ok, and so, we want to be aware that we're not saying we're not in the camp of work on your weaknesses all day long so you can become a better-rounded person. That's not what we are talking about. What we are talking about though, is becoming functional in your blindspot. So, I won't be doing it with all of you but I can share a formula with the owners, give me 4 minutes and I can show you how much money I can steal from your company. You will actually tell me how much money I could steal from your company and you would never know it! Once you tell me that number, I will know the number I will tell you that I'm stealing and you won't even know where to look. Right in your blind spot area. Now we kind of know the formula for most of you anyway, so that's why we're working on it. But the reality is, is that there's a ton of money sitting in your blindspot area, that if you can mine that area of your business there's a lot of value there.  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

It's Not About Millennials or Gen Z—It's About Commitment  Hi everyone. Carl Gould here with your #70secondCEO. Just a little over a one -minute investment every day for a lifetime of results. No employee is bigger than the business, right? And think about this for a moment.   You know, when you hear people talk about hiring and getting good talent, they say, well, millennials are so entitled and Gen Zers, they don't even come to work, right? They've never made a mistake. They've never showed up, right? But think about it. How many employees do you have? 10? 20? How many of you have over 50 employees? 30? Couple? 20? 10? 5? So, most of you are 5 or 10 employees, right? So, you need 5 or 10 people who give a damn about what you do.   You don't need the whole millennial generation. You need 5 people. You can find 5 people who care about what you do. So, get used to this. You're going to love this expression.    Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.   

Getting Past the Gatekeeper: The Owner Always Answers Hi everyone, Carl Gould here with your #70secondCEO. So hard to get through the gatekeeper. Who's not there? The employees? Who is there? You are. I said you want to find the owner? Just call off-peak hours.  Because the phone probably rings to them anyway. Because no one else will own it and they don't want to miss a sale. I said the owners are easy to find. It's the employees that are harder to find. So we need to get past that.  Never was there a better example than when Elon Musk bought Twitter. On the day that Elon Musk bought Twitter, Jack Dorsey was like, I am so sorry about what might happen to you all. You have all been so good to Twitter.  Elon Musk shows up with a sink and he's like, hey listen, I'm the guy who slept on the floor for seven years at Tesla. You're not ready to work? Leave. So like, what's with the sink on? I don't know.  I just had it in my hands. It needed to be bought in. Is it a metaphor? No, it's a sink. I think this goes in the toilet. Yeah, that goes in there. You got it. And a year later, what is Twitter? It's not even Twitter anymore.  That's why it's called work, folks. Come in, work. If you want to come in and work, go find somewhere else. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

The Real Difference Between Owners and Employees  Hi Everyone, Carl Gould here, your #70secondCEO, just over a minute of investment per day for a lifetime of results. So, a main question we'll ask an owner is, 'What keeps you up at night?' Oh my God, and the list is like this long! You know when we ask your team, 'What keeps you up at night?' You know what the number one answer is? 'I sleep fine.' Seriously, they're like, 'What keeps me up at night?' Nothing, I don't know, what are you talking about? 'Well, I got kids, you mean that?' No, I mean what keeps you up? Are you concerned about your work life? But keeping it, maybe, doing it, I'm fine. What else do I need to know? That's the number one answer we get is, I sleep fine. Ok, so we need to cut into their sleep a little bit. Follow, we need to, now I get it, there's a reason why they are employees, because they don't like the risk, that's the main difference between you and your sales person, you and your admissions team, you and any part of your team. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Find the Weak Link in Your Business Chain  Hi Everyone, Carl Gould here with your #70secondCEO just over a one minute investment each day for a lifetime of results. Here we go, let's talk about your operations. To what degree are your operations running like a finely tuned machine? Give yourself a score, one being, 'it's a train wreck!' And 10 being, a 'finely tuned machine.' I want to hear about that. Now, you are only as good as the worst part of your process so you can only move as fast as the toughest constraint in your business. So, take a moment, write down: What is the constraint in your operations? Where is the link in the chain broken? Where is it slowing you down because you got some friction in the system there? Write it down below, like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Your Business Style: The Muddy Fish vs. The Clean Fish Muddy Fish or Clean Fish: Understanding Your Business Style Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Our topic today is -  Are you a Muddy Fish or are you a Clean Fish? I wonder.   So, a muddy fish. Are you the kind of person that is fast-paced and outgoing? You're not very detail-oriented. You're results-driven.  You like things new, trendy, flashy. You tend to be on the business development and visionary side of the business.   Or are you a clean fish?  You like the water clean.  You like systems and processes and predictability and consistency and high-quality.  You're not necessarily the front-of-the-house person like those muddy fish. You're more a back-of-the-house person, a clean fish. You like things well planned out very systematic so you can be very predictable and deliver consistent high quality results.  Which one are you doing?  Because you will find that there are pros and cons to both. Muddy fish you are usually great at the front of the house, clean fish you are at the back of the house. Which one are you? I want to hear it.    Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. There's a difference between responsibility and authority. You will delegate authority, but never responsibility, right? At the end of the day, you're still in charge of your team. Your team screws up a year from now, it's on you.  Now, authority is, okay Dan, I give you the authority to make this decision. You bring us to this point in the project and so-and-so will take over from there, so-and-so will take over from there. But the result or the achievement or lack of of that project would still be your responsibility. All right, so you're on the hook for it. The goal is to build their authority so they can take initiative and they can run or lead parts of that project. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Some confidence, they go to moderate to high confidence, and they go to high confidence.That's your job. Your job's on the top row. As their leader, their trainer, their coach, you need to make sure that they start out here and end up there. If they are not high confidence, then you can't trust them to make the right decisions or the right course correction as it goes along. And you'll always be drawn back into it. So your job is to make sure they go from low commitment to high commitment. So the more specific you can be, the more that they get training, the more they get SOPs, the more they get instruction, and the more that they know what right looks like,the more their confidence level will go up.If you get to that green quadrant and they are still a hot mess, or they still can't make decisions as a team, that's on you. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. We are specific is the degree you can let go and be a coach. If you haven't prepared them, they don't know the system, and you become high supportive, you are asking for a train wreck. You are asking for big problems because then they're just gonna be like, oh, oh, okay, we can do what we want now. And then they'll misinterpret what needs to be done. So in the third quadrant, when we get into yellow, it's low directive, but it's high supportive. This is little tweaks and little course corrections, right? Again, you're pointing out what you like, that's right. You're doing some coaching on what you see that is wrong. And when you do that, it's two to one, two compliments for any question. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. You do take in their feedback, but you're making the decision. You're the leader, and it's important that in the beginning, you take full responsibility. You say, here's our scope of work, or here's our project. I've taken in, we've all contributed, here's where we're going. And you know, speak now or forever hold your peace, great, now we get started, okay? We're still high directive, but we now wanna have high supportive behavior. We wanna catch people doing things right. You will see more and more, you compliment people on what they're doing right, they're gonna do more of it, right? And if you have kids that taught them how to walk, right, they all started out bad. We all look like a bunch of drunken sailors, but what did we do? We complimented them on everything, and our kids kept trying, right? Because we kept rewarding anything that they did. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. When you had to explain what you wanted to another person, what you don't want or what you want. But what we want to do going forward is we want to do both. So I would like when we start our meeting today for everyone to have lunch before we get going. But what I don't want is I don't want lunch to go past 1 o'clock. Now you at least have guardrails, you have some measure of expectation. So think of a time when you have to explain something to somebody else,something you want, you know, whether it's on your team or if you can't think of anything, even personally, write down what you want and what you don't want from that situation. Write down what you want and write down what you don't want from the situation. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

From High Directive to High Supportive  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  Now we get started, right?  We go up to where it says coaching.  We're still high directed, but now we're high supported as well. So they get started, you're still directing their activities, but just capture this in the top right hand corner, you're looking to catch them doing things right. You're looking to catch them doing things right. That's opposite. What's that?  That's opposite. Yeah, yeah, you're not looking for the wrong yet, you're looking for the right.Because your team will perform on what they've gotten right, not what they're continuously getting wrong. Remember, everybody knows when they got something wrong. Right?  You know, you screw something up, we all know, like, oh man, that didn't go over very well. But we don't always know when we're getting it right. Like, is that what you were expecting, right? So you gotta catch them doing things right.  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Low Supportive Behavior Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  In the beginning, they're gonna say,  all right, I'm in, I get it, just like today's meeting. All right, I get the idea, we wanna be a team, but we've never been a team like this before, so tell us what being a good team looks like. So we're gonna be very high directive in the beginning, and we're gonna have low supportive behavior. It doesn't mean we're not gonna be supportive,  it just means we're being directive first. It's kind of, you know, I've made the decision, here's how we're going, right? Like the agenda, I'm being directive about the agenda. If it's anything against you guys, but you hired me to put together an agenda, I did it, right? Took in the input from Rob and Rich,  what do we want this meeting to be all about? And then I decided what we're working on, right? Okay, good.  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

 Why Leaders Must Make the Call  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  Now the leader decides, that doesn't mean you're not gonna take in some feedback and put from the team, you may wanna do that. If there's a project you're about to do with your team, you may say, here's the project, here's the scope of work, here are some of the things, the challenges we're looking at. Anybody have any ideas or you wanna share any thoughts? You gather those thoughts, but the leader decides. Thank you everybody, here's what we're doing. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Support vs. Instruction in Leadership  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  Direction going in there. Carl, say this, don't say that.  These are all of your non-negotiables and these are all your stuff that are off-limits. I would lean more towards this, because you're going to say that. Convert it into these words.  I needed direction. I didn't get that direction. I got support in the beginning. And that's where a lot of managers will tend to go first. They'll say, they'll go to their team and what you'll do is you'll compliment them on the things that they're doing really well. You might give them a little bit of coaching on some things that you thought they could do better. That's support. What we need to establish with our team is, what does right look like? They're not sure. So here is where we need to be instructive, not descriptive. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Finding the Value in What You Dislike Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. There's no way, especially as you get bigger, and there's no way anyone on the team is gonna like everything that's going on, you just have to advocate for the process.  So in everything in your professional life that you don't like, are you guys familiar with the law of opposite values? You guys familiar with what that is? So have you ever heard the expression that you can't understand light until you know dark? You can't be cold unless you've been hot? That's the law of opposite values. In other words, if there's something that bothers you about the company or a process, that means on some level you like it. And if you hate something, there's something about it you love.  Like the stronger the reaction, which means you hold the opposite strong reaction. So anytime you're like, oh, what did I do this for, this is stupid. You're like, oh, hang on.  That means what do I love about it? So you just have to be able to make both sides of the argument. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

 Defining Your Lane Covering the Team Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Anytime there's a handoff, so if you're in sales and someone's engineering, someone's on the service desk, right, those handoffs have to be managed tight and you always cover your teammate's back, right? So that's where, so we have to define how that box runs, okay, and that'll be one of our challenges because we speak American English, that's our challenge, our English is so bad. You try handing it off to somebody who actually knows English and you'll find out how bad you're English. My English is terrible. My team, Alex, is like, Carl, that's not what you said and I'm like, I remember what I said, but that's not what it means, that's the problem, right? So we will define how our box or how our lane works. What we need to do is make sure we can pass that off to others, right, to the workforce and we need to manage those handoffs. Those will be the areas that will be really important to us. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  Same operation challenge in stage 4,5,6 and 7 that's a dysfunctional problem, that's a–you should have solved already, so if I were to say cash flow, good problem, bad problem, the answer is it depends, it depends on the stage you're in. One of the interesting things about the discovery process and a dynamic that's very very common in our personal life and in our business lives is–is that we most of us pretty much know when we get something wrong, we know it, we try something, doesn't work out, we've got it wrong for sure. We don't always know when we get something right, one of the highest and most significant services that a discovery process will help you accomplish, is that you will know when you've got it right.  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO.  Just a little over a one-minute investment every day for a lifetime of results. A year, that means you're one in 600 people. That is 10 million or more, and we need to walk into a building that has 12,000 people in it to meet a peer. What we do is not easy, right? So you're doing all of this work only to price yourself to where you're invisible. That's got to change. It is unacceptable to me that you sit down with a client, you're as knowledgeable as you are, you teach them everything they need to know, and they get up and go buy from somebody else. Like, no way, right? Listen, your business is about, signing new business is about two things: the right traffic and the right offer. Most of you have pretty good traffic, meaning qualified leads. You're talking to the right people, but your offer's just not there. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Carl Gould here with your #70secondCEO - just a little over a minute investment every day for a lifetime of results. They're not going to pay a whole bunch of money on the off chance you're good. They're going to think you're really good already. They're going to think, and by the way, if you fire them, guess what they lose? You, and they think you're the best option, right? That's why I was in a position one time in my landscaping company where I was in a position where I had to give back the guarantee, but if I gave him back the check then I was walking off the job and he had two days to get this thing done. I'm like, I can write you the check back, but then we're leaving. What do you mean you were leaving? I said, well, you just fired me and he's like, oh, all right. Well, can you get done by Wednesday? I'm like, we'll get done by Wednesday. So there was one time that I was in that position. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.   Take a moment right down what is that--what are the top five complaints about your industry, maybe not about you as a company, maybe you as a company, but maybe not, but about your industry, so how would you know that? Hi please everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.   Take a moment right down what is that--what is the top five complaints about your industry, maybe not about you as a company, maybe you as a company but maybe not, but about your industry so how would you know that? So think of the a customer negative customer--customers Now let's add to that what's going on in their life right now, that makes calling you a must? What was the trigger event or events that may calling you a must not a nice to have but a must like its origin I don't mean life and death but its an origin.   Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

1 out of 10 Pt. 2  Carl Gould here with your  #70secondCEO. of being unsuccessful are less than 1%. if you do something 60 times. And if you're looking for a cadence, 10 times a month minimum, for 6 months. 10 campaigns, 10 posts, 10 whatever, you name the 10. 10 coaching sessions, 10 events, 10 whatever. 1 out of 10, your first 10, expect it to be a little rocky. As a matter of fact, that could be a really good follow up. Like, if you guys have a WhatsApp group or you're on ROII, mastermind.com, you're on that WhatsApp group or whatever. You know, there's that rule of 10, but then there's the rule of 60. Who's in on the rule of 60, right? Gather around, like I'm in on 60. You want to do 60? I'll do 60 with you. 10 times a month, 6 months. You have a 99% chance of success. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.  

1 out of 10  Hi everyone, Carl Gould here with your #70secondCEO. And one of the things that we did was we taught people And we've since trained 7,000 people on how to launch their consulting, coaching, speaking, training business in 80 countries, okay? And here's what we found out. Statistically, if we gave you something to do and you do it for the next 10 times, you know what your chances of being successful at it is? One out of 10. Your results will be low. So you're gonna come out of here, you're gonna be like, I love this, it's great, here we go, right? And you're gonna be like, oh, that campaign underperformed by a lot, right? Number two, not so much. Number three, maybe not so much. One out of 10 is statistically where you'll likely have your success. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.  

Pick The Categories By The People You Like  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Get around five people who have the marketing you like. Find five people who have the relationship that you like. Find five people who have the travel schedule or the lifestyle that you like or the money that you like. You know, just pick your categories. It's not gonna be the same group. There might be some overlap, but it's not gonna be the same group, right? You know, what do they say? You'd never meet your idols. They won't be your idols after that, right? Because you love them for that one thing and then you start to learn about all the other stuff and you're like, oh, I didn't realize that came with the package, right? So you don't have to, like I said, just get around your idols, but don't have the expectation that they are gonna be everything in all areas. Build your teams accordingly, okay? Performance, we'll just take it, we're just, it's the act or process of carrying it out. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

You Become a Reflection of Who You Hangout With  Hi everyone, Carl Gould here with your #70secondCEO Just a little over a one minute investment every day for a lifetime of results. You have, just showing that you have the capacity. You try, you win. You quit, you fail. There's only one way to fail and that's to stop trying. As long as you're doing it, you'll get there. I saw a picture one time of the very first speech I ever gave. Boy, I wish I could take that one back. God bless, no social media at that time, right? But if you don't, this is what you turn out to be. If you don't take action, you become a reflection of whoever you hang out with, right? So that dog was wearing glasses because he's really embarrassed about that guy. He's got to hang around, right? Look at that guy, he's a mutt, right? Or whatever, okay? We become who we're around. Pick wisely. Pick wisely, right? That's right. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Your Audience Is Looking for Permission  to Be Real with You  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. What you do, you don't have to put the fake stack of extra 45s on there. There is this great, one of my favorite videos, you guys familiar with David Goggins? The you can't hurt me guy, right, that guy? He has this workout video that I love and it's him doing bench press, right? And there's a face up and close up of his face and he's like, and he's pushing and he's pushing and there's a guy who I'm like, come on, you can do five more. And then they pan back and he's got like five pound weights on the side. I'm like, what are we straining over here? Like, dude, what? You're supposed to be the best athlete in the world and like you're moving like nine pounds. But it was hard for him that day and he was just like, I'm gonna get it. And I was just like, damn, that's right. It doesn't matter what's on the bar, it just matters that you're trying. You see what I mean? You don't have to polish it up, just be real because your audience is looking for permission to be real along with you. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Be Who You Are No Apologizes  Hi everyone, Carl Gould here with your #70secondCEO. as soon as you put the camera on yourself This is wrong. I'm like, oh my God, stop that. You're okay. Just go on and don't apologize for how you look. Give your audience the same permission to do the same. I'm sure you're not doing it on purpose. I'm sure it's just one of those things. Oh, let me just move that just to the side. This will be so much better. Right now, guys do it too, but not nearly as much. You know, Mike and I walk out of the gym. We're like, this is all we got. This is it, right? All right. It's not going to help. Right. So stop that part. Just come on camera and be who you are. No apologies. You do that. That is like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Light Yourself on Fire Through Performance Pt. 2  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Right, everyone thinks like, oh, social media, like, oh my God, everything looks so perfect. What'd you expect? It's the highlight reel. That's all social media is, right? Now, you can be more real with your audience. Here's what I did wrong. Here's the mistake I made, right? Someone said to Gary Vaynerchuk one time on one of his talks, they said, well, Gary, you seem like you get it right all the time and easy for you to say. He's like, really? I had the top YouTube show in the country and I moved the whole thing to Tumblr. I left YouTube. I was the guy who went to Tumblr. Do you guys know what Tumblr is? Yeah, that's what I mean, because it's gone. He was on the top platform with the top show and he had the bright ideas. Like, oh yeah, I know what I'm going to do. And he went over to the YouTube knockoff and it was gone. And he killed his own show, his own audience. He's like, I had to spend the next 10 years building it back up. But he tells a story now. He told a story then. He's like, I'm back. Sorry, I left. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Light Yourself on Fire Through Performance Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Luther started the Lutheran Church. It grew incredibly fast. And they said to him, how were you able to grow the Lutheran Church so quickly? And he said, well, I lit myself on fire and people came to watch me burn. So take your list of admiration. Who is your ideal client? Who are you to them? Who's the admirable version of you? And then light yourself on fire and invite them to come watch you burn. All right, let me translate that. In your social media, do the things that you're passionate about, that you're good at, and that your audience also shares with you, all right? Be vulnerable with them. It's okay to make a mistake. You're trying. You are trying in front of them. If you try and fail, you've given them permission to do at least what? At least try. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

When Acting Like What You Hate Is Okay Pt 2 Carl Gould here with your #70secondCEO. You run from those emotions and you can be controlled in those situations. You give up your decision-making authority, your creativity goes away, your potential goes down and you're less likely to do anything related to performance. If you're even around those people, if you're even around those situations, we have to become bigger. We can't eliminate that list. We have to learn how to navigate that list. There are times to be disrespectful. There are times when you have to know it all. There are times when you have to stay on your ground. Not always comfortable, right? And that's different for everybody and it's personal for everybody. But on the left-hand side, circle the qualities. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

When Acting Like What You Hate Is Okay  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Are there situations where it was good to be disrespectful? Absolutely. Situationally, I'm not saying walk around, right? They say, do a takeaway. Is that disrespectful? Kinda. But is there a time for it? Sure is. Is there a time when you know you're right and you gotta stand your ground on what you're right? And you gotta, listen, I might sound like I know it all, but guess what? In this case, I know it all, and it's for you, best for you, that I stand my ground right now. So are there times to use that? Okay, so you go down the hate list, you pick one at a time, and you work on that one. When is it appropriate, when is it not? In what proportion do I use it, and when do I not? Doesn't mean you have to be going out like, oh, great seminar, you jerk. And just be disrespectful to everybody. I'm not suggesting that. But there are times when any one of those emotions are useful. Like and follow this podcast so you can learn more. My name is Karl Gould, and this has been your #70secondCEO.  

1590. Surround Yourself with Those You Admire Carl Gould here with your #70secondCEO. Because it gives you permission to talk about whom? So this is somebody that has the traits that you value, you have an alignment with, however you feel that they play that game at a slightly higher level. Equal or higher, right? But by talking about somebody else, you get a chance to talk about yourself. Imagine we came down here and I said, yeah, no, no, no, enough about you, let's talk more about me, right? That would run out really quickly, right? And on the hate side, these are people that have traits that you see in yourself that, you know what, maybe it's not you today, but maybe there was a time, right? Maybe there was a day, right? Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

1588. The People You Admire… and the Ones You Don't Pt 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So let me introduce you to two people you may know very intimately well, okay? The list on the left, the admiration list, that is what you believe is the best part of you. The list to the right is what you believe is the least favorite part of you, okay? You cannot recognize a trait in another person unless you possess it yourself. If you have the reference for it, you can relate to it, okay, you can recognize it, right? And you can then judge it or rate it however. But if you can't recognize it, you can't see it in another person. So if you got this laundry list, like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

1587. Do they like you? Hi everyone, Carl Gould here with your #7osecondCEO. Just a little over a one-minute investment every day for a lifetime of results. How do you get people to like you? Now as soon as I said that, I could see some faces in the room like, oh, that's gonna be trouble for me. Oof, like, oh, I haven't been really good at that for a long time. It's not that kind of like you, right? It's do they feel that there's an alignment or a synchronicity? Do we have any shared values or common interests, right? And so in order to like you, they have to know that on one way, shape, or form, they are like you. So in order to do that, you have to find areas of sameness, likeness, commonality. So when you know your everyday Jess, when you know who your ideal client is, you know what you talk about with them? Everything that they like. They like to golf, you are talking about golf. Yeah, but I hate golf. Not anymore, you don't. You miniature golf now, you go to the driving range, you get an appreciation for it. If they like it, you like it, or at least you try it, okay? Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Intensify Emotion to Inspire Action Carl Gould here with your #70secondCEO. Where I'll share with you how you get someone to like you, Once we get to that point, once we get to the point of admiration, it is your job, just think of this as an overarching outcome or a bailout outcome. If you're worried about your campaign and you're like, Okay, what do we do next? What should be the next thing? Oh my God, I think I've used up all my good stuff. Your job is to magnify your prospect's emotion to the point that they can no longer handle it so that they make a decision. Your job is to magnify their emotion beyond their capacity to handle it. In other words, create that gap, that delta. Like, oh, I really want what they have, but the only way to get it is if I'm with them. If I'm not with them, I can't get it, but I want that pretty bad. So you're magnifying the emotion. You've heard of FOMO, right? Like, hey, sucks to be you, you're not here.  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Your Audience Can Feel It If You Truly Like Them Hi, everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Your audience, that will come across and they will forgive you for any mistake you make. If you really and genuinely believe in them, you really and genuinely like them, you are interested in them, and you are doing everything in your power to serve them. That will come across.  Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.  

Why Pay You If Nothing Changes? Hi, everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Why do I need to pay you to be around you so my life stays the same? Yeah, thinking not. However, what can you bring to our relationship where I can say, ooh, I like it, we have similar values, but you're playing that part of the game higher than I am, I wanna learn from you, I wanna be around you. Okay, and we all have that. We all have it in our particular way. That's why it's so important for you to understand who your everyday Jess is, and who you are to everyday Jess, okay? Who am I? Who are you? How can you, what do you bring to the table that is admirable about you that I wanna be around? And what's admirable about me that you would want to be around? Does that make sense? Okay, you can only serve the people to the greatest extent that you admire the most. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.

You're a Interruption Until You Deliver Value Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. You are an interruption to your client's day until you bring them value, okay? Like, if you're worried, like, oh, cold calling, I don't know, will they not like it if I cold call? They're not, they're gonna hate it until you give them value. Yeah, but those emails are kind of intrusive, do I really wanna send them? You're right, if they suck, you're an interruption to their day. Yeah, but my social media, you're right, if you're boring, you're gonna have a boring business. If you don't bring them value, you are an interruption to their day. So the key is, how do we bring them value, right? There's a very specific and scientific way that you can do that. And the way that you do that is you give them something to admire about you, okay? Think about it, who are the people that you spend your time around? Who are the people that inspire you, okay? They're people that you think will make your life or business better by being around them.  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Failure Can Be Fuel for Growth Hi everyone, Carl Gould here with your #70secondCEO. That's how you find out what you're all about. But that's okay, you don't have to succeed at everything. As a matter of fact, failing at times is part of the growth and will endear you to your audience even more because now you're relatable. You know, Oprah's audience rises when she had her show. It would increase and decrease with her weight. When she was heavier, she had a higher audience. When she would lose weight, it would go down a bit. She was more relatable when she was struggling with her weight to the average person. How many of you in here are a billionaire?  Yeah, right, none of us. So it's hard to relate to her on that. But how many of us have ever struggled with our weight? All of us, like, wow, she struggles with her weight? Now I want to listen. How does that happen?  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

The Bigger You Grow, the Bigger the Challenges Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. When you get into performance, it's going to start to challenge and push on the edges of your belief systems. Your BS, if I may, right? And your BS, you're gonna have to deal with. And so what we need are some strategies in order to deal with that as it comes up. Because as Peter said, you know, as you grow, your problems will grow with you. So we're not playing a game where our problems get smaller. We're playing the game of where we get bigger. We have to continuously be bigger than the problem, become bigger than the problems that we have. Your ability to be successful in your business is how many problems can you and or your team or your systems or your technology or your software or your processes can handle. You will not rise to the level of your goals. You will sink to the level of your systems. Okay? That's where you're headed. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Potential to Performance: Bigger Growth, Bigger Challenges Hi everyone, Carl Gould here with your #70secondCEO. When we're learning something but we haven't tried anything yet, We're unlimited, right? What's our potential? Unlimited, we could do anything, right? And we could do no wrong, everything is right, every idea is brilliant, right? Don't most bad ideas start out as a good one? Right? Don't they? Like, wow, that was a really bad idea. Like, but before it was like, that was amazing, that was really good, right? And so in potential, you could do no wrong, you're a legend. In performance though, there's a risk. And one of the things that I learned a long time ago was that the two toughest types of fears that you will deal with in your life. Number two is the fear of failure. Number one is the fear of success. Well, wait a minute, if I knock this campaign out of the park, I'll be expected to do that every single time. If I get this one right, all of a sudden you're going to want to hold me accountable. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. Let's talk about systems. A true system is when an activity—or group of activities—can run without your direct involvement. That's when you know you've built something sustainable. Remember back in the discovery process, we said every job and every industry has its own personality? Over time, each role in your business starts to take on its own rhythm and identity. That's a good thing—it's the sign of a maturing company. By nature, systems are structured, scheduled, predictable, and reliable. And when those systems are in place, the pace of your business may begin to slow—but don't mistake that for a problem. It's actually a sign of stability. Just like you needed patience with yourself during earlier growth stages, now it's time to be patient with your team. Stay the course. The payoff is coming. Like and follow this podcast to learn more. I'm Carl Gould, and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO—just a little over a one-minute investment every day for a lifetime of results. Let's talk about benchmarking. The tangible side of your business—your numbers—make up about 28% of its value. When you benchmark, you're comparing your financials to the industry averages. Why? Because it gives you clarity. It gives you a target. Whether or not your goal is to be number one in your industry, you need to know what the top looks like—and how far you are from it. Benchmarking helps you understand your competition, and understanding is the first step to outperforming or even eliminating that competition. Now, let's move to the intangible side—your people. You don't benchmark individuals—you benchmark the positions. You define the prototype for each role in your business, using your discovery org chart. What does the ideal salesperson look like? The ideal receptionist, marketer, accountant? What qualities, skills, and behaviors are essential? Benchmarking helps you align every role with excellence, creating a high-performing, well-targeted organization. Like and follow this podcast to learn more. I'm Carl Gould, and this has been your #70secondCEO.