Podcasts about strategic plans

Unlocking Opportunities with Yes Pt. 2  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. If somebody asks you, do you golf? Do they actually care if you golf? No. What is it they want to talk about? Golf! And what do you think they were about to tell you after you say yes? Some story that you don't want to hear about their golf weekend. Right?: Okay.  I get it. You don't want to listen to it. But if you say no, they cannot find something in with you. So your answer is yes. Every time. As long as you have a reference for it. I'm not suggesting you lie to somebody. You ever been to Hawaii? Oh, I tricked you. I tricked you. Let's try it again. Let's review the training. It's coming on three. You ever been to Hawaii? Right? In my dreams I have been. On the internet I have been. Seen a lot of great photos of Hawaii. I wish to get there someday. It's yes or some version of yes. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Unlocking Opportunities with Yes Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. You have to use this word first. And here's the word. The word is yes. So what's the word? OK, everyone this time, what's the word? OK, so we're going to try it out. Hey, do you golf? Some of you are like, well, I don't I don't know if it's called golf. Like, I went to the miniature. All right, we're going to try it again. Ready? We'll review the training. I'm going to ask you a question. You have only one answer. OK, here it comes. Do you golf? Some of you still, it's still, we're not there yet. OK, now you're saying, well, I don't golf. I don't want to say I'm golfing. I'm not going to lie to somebody. Have any of you ever seen a golf ball? Have you ever gone miniature golfing? Have you ever watched golf on TV? You know who Tiger Woods is? So you have a reference for golf. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Whose goals or interests matter Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. We need two things going at the same time at a high level, and they are trust and respect. So trust we define as having common goals or interests. So there you are, you're talking to another person, whose goals or interests matter? Yours or theirs? Who thinks it's yours? Like, it's really important that everyone knows what I like to do so they can talk about it when I want to talk about it. Or theirs? Not a trick question guys, go ahead. This is the audience participation part of the presentation. I'm going to ask a question and you'll raise your hand for one or the other. There's not a third option, okay? So if it wasn't yours, then it's definitely theirs. All right, so let's try again, okay? So whose goals and interests matter? Yours or theirs? Theirs, right on, it wins, okay. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Equine practices need a strategy for the future that outlines the business's overall goals and the steps necessary to achieve them. Link: https://equimanagement.com/business-development/creating-a-strategic-plan-for-practice-growth/Mentioned in this episode:EquiManagement on Audio All the articles you have come to love in EquiManagement Magazine are now available in this podcast for free. Each article is released as its own separate episode to make them quick and easy to listen to. EquiManagement always has the latest insights on equine health, veterinary practice management, and veterinarian wellness.Purina Microbiome Quotientmq.purinamills.com

How do you grow your business from $1.8M to $5M — and get your life back in the process? In this episode of the Profit Tool Belt show, Dominic Rubino breaks down a real case study of a kitchen renovator who transformed his business using smart systems, job tracking, and a new mindset. It's practical. It's doable. And it could be you next.

Different Minds, Different Wires Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Now that we have rapport, we can now influence somebody to our point of view, right?  Remember, there's three styles, right? So think about it. When you walk around every day in your work and you say, you know, that department, I don't know how they hired those people. They don't deserve to have jobs. How do they make it through the day? Ever have one of those moments, right? Because those people aren't wired like whom? Like you. They're fine. They weren't put on this earth simply to annoy you. They have a purpose. And guess what? They're thinking the same thing of you. Like, I don't know how he or she makes it through the day. I have to help them find their keys. I have to let them in. They forget their security pass all the time. Like how are we relying our future on that person, right? And yet they get a lot done, right? There are just different styles.We just have to find the style. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

The Safety Net of Strong Rapport   Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.  You meet somebody for the first time, what is it you look for? Things in common, right? Because once we have something in common, we can then like each other. Now, not like each other in the way you're thinking, meaning we are like each other on some level.  That is the basis on which we will allow somebody else to be in a relationship with us, or we influence them, or they influence us, okay? And it is how we're wired. Like if you didn't wake up today and say, ah, I did rapport yesterday, I'm not gonna do it today. That was exhausting. You have to have it every day because it's how we feel safe, right? So now this is good news for some of you because you're just like, oh, I don't know if I'm the most likable person. I'll leave it to you to decide. If you create commonality, the other person cannot help but like you. This might be the best thing you learned in this whole conference.  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Life often feels like a carefully planned play, where we prepare, strategize, and expect things to unfold according to our vision. Yet, just as a quarterback can call an audible and change the play at the last second, God sometimes redirects our lives in ways we never anticipated. My own journey as a planner—both in my career as a fire chief and in my personal life—was upended when my wife Deanna went home to be with the Lord. All my meticulous plans were suddenly irrelevant, and I was left to wrestle with the reality of whether I truly trusted God with all my heart, or if I had been relying on my own understanding all along.Proverbs 3:5-6 became a lifeline: “Trust in the Lord with all your heart and do not depend on your own understanding. Seek his will in all you do, and he will show you which path to take.” These words are simple, but their depth is profound. It's easy to say we trust God, but when life's foundation is shaken, we discover the areas we've kept for ourselves, the places where we've asked God to bless our plans rather than seeking His will first. True faith means surrendering every area—family, work, finances, relationships, even our very purpose—to God's direction, making Him the center of our lives rather than just another part.A God-centered life is not about the absence of suffering or loss, but about trusting that God's purposes will prevail, even when we don't understand. We are called to seek Him in all things: through prayer, through the counsel of the Holy Spirit and the community of believers, and through obedience to His Word. God's will is not a mystery reserved for the few; it is revealed as we humble ourselves, relinquish control, and walk in daily dependence on Him. Even in our pain and confusion, God is working all things together for good, drawing us and others closer to Himself.Ultimately, our lives are not about our own achievements or plans, but about glorifying God, growing in Christ, and serving others. The gospel—the good news of Jesus' death and resurrection—is the centerpiece of God's plan, the ultimate expression of His love and purpose for us. We are invited to trust Him fully, to let go of the exhausting burden of trying to be in control, and to rest in the assurance that He is the perfect planner, guiding us every step of the way. Chapters[00:00] - Welcome[01:30] - Life's Audibles and Lost Control[02:34] - The Planner's Dilemma[06:46] - When God Changes the Plan[10:20] - Faith Tested in Loss[13:11] - Proverbs 3:5-6: Trusting God Fully[15:42] - Blind Spots and Complacency[18:10] - The Limits of Human Understanding[19:39] - God's Perspective vs. Ours[22:36] - Surrendering to God's Wisdom[25:23] - God-Centered vs. Self-Centered Life[27:07] - Living Out God's Will in Relationships[29:06] - Identity and Ministry in Christ[30:37] - Seeking God's Will: Practical Steps[34:18] - Daily Dependence and Obedience[36:20] - God's Strategic Plan and Our Suffering[38:13] - The Gospel: God's Ultimate Will[43:58] - Letting Go and Enjoying the Journey[45:21] - Created for Relationship and Love[47:48] - The Bible: God's Plan for Restoration[48:31] - The Cross: Centerpiece of God's Will[49:21] - Closing Prayer and Invitation

 The Power of Rapport: Why It Matters in Business Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.  Why do we care that we have rapport? Why do we care that we have influence? Well, first off, we need rapport because we need to build a relationship. I'm going to ask you a couple of questions in a moment, but we need to build a relationship with other people. And there are only three styles out there. You're one of them. There are two others. And for our purposes, you are basically wired like one-third of the population when it comes to your communication style. You don't have to do any work. You connect with them very easily. They, wow, that person is really cool. I get on very easily with them.  It's the other two thirds that we have to work on. So you have to know your style so you can understand others' styles so you can adapt. And that's what today's about. It's about situational communication, situational leadership. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.  

Meet Them Where They Are Pt 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Most of the time. So we have to make sure to bring our energy and be like, I've only got 20 minutes for, you know, 20 minutes. I just want to look around a little bit. I've got to get back to work and we might be too low. We just want to meet them where they are. So if they're higher than us, we want to come up to them. If we're higher than them, we need to bring it down a little bit just in the beginning. And once we feel like we're kind of in sync, then we can speed up. Sound good? I noticed a lot of where you're from. Oh, I'm from Winnipeg. Really? That's awesome. I don't know anywhere else in your life that when someone tells you they're from down the road, you say that's awesome.  It can be awesome.  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Holly Laird, Rural and Disability Equity Lead at the California Department of Public Health, is on a mission to reframe how state systems engage with rural communities. A lifelong advocate with deep roots in local and state public health, Holly led the first-ever Rural Health Equity Landscape Analysis at CDPH—a powerful blueprint for how the government can better serve communities historically sidelined in public health conversations.In this episode, Holly shares insights from the year-long analysis, revealing the systemic disconnects that rural Californians face—from data invisibility and outdated funding formulas to the politicization of words like “equity.” She breaks down the findings from both internal CDPH interviews and external community-based organizations, highlighting the urgent need for flexible funding, local partnerships, better broadband, and culturally competent communication. You'll walk away with a clearer picture of what true rural equity could look like—and why listening to frontline communities is step one.What You'll Learn From This Episode: CDPH's Strategic Plan and Priorities Community Inclusion and Partnership Section Rural Health Equity Landscape Analysis Internal CDPH Findings Challenges and Opportunities in Rural Health External Community-Based Organization Findings Barriers and Supports in Rural Health Planning and Next StepsConnect with Holly Laird: LinkedIn ResourcesCA-RISE (Rual Initiative for Statewide Equity)Rual Messaging Guide - CA-RISE Toolkits Frameworks Institute - Messaging for Rural Equity Every Woman Counts Program (Breast & Cervical Cancer Screening) California Equitable Recovery Initiative (CERI) Middle Mile Broadband Initiative (CA Department of Technology) The CSRHA has been a go-to resource for rural healthcare and community leaders since 1995. The CSRHA brings an accumulation of actionable insights to the next generation of rural healthcare leaders. For more behind the scenes of this podcast follow @CSRHApodcast on Twitter or @csrha.advocate on Facebook.If you enjoy This Is Rural Health, we could use your support! Please consider leaving a 5-star rating and review, and share it with someone who needs to hear this!Learn more about the CSRHA at csrha.org.

Meet Them Where They Are Pt 1    Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. When the prospect gives you an answer, you adopt the tone and the volume and the pace that they do. Okay, so here's something that's common that a salesperson will do, right? So they'll come through the door, and you'll say, hi, how are you? I'm Carl, I'm from Ad Hubs. And they'll say, hi, I'm Bob, and I'm from, I don't know where I'm from, but I'm not from here. And then you say, great, that's awesome. You're from nowhere, great. So where you from? And they'll say, down the road.  Down the road, that's amazing, right? And so, as a salesperson, you will come in much, you'll come in hot, right? You're super excited, you have a prospect, can't believe it, you wanna tackle them, drag them over, and make sure that they leave with jewelry. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Send us a MessageIn this episode, Sue Tetzlaff discusses the challenges and strategies for leadership in healthcare organizations, emphasizing the importance of moving beyond the status quo to foster growth and community impact. She introduces two contrasting formulas for organizational success: the fading formula, which leads to deterioration, and the rocket fuel formula, which focuses on investing in people, service, and quality to drive growth. Tetzlaff shares her experiences and insights on strategic planning and execution, urging leaders to prioritize foundational pillars for sustainable improvement.The strategic formula you follow matters: the “Fading Formula” leads to burnout and stagnation, while the “Rocket Fuel Formula” powers lasting improvement and faster growth.The 2-minute video clip referenced in this episode:  https://vimeo.com/1096998506?share=copyA flawed strategy formula can quietly erode even the best organizations—deteriorating culture, overstretching people, and stressing systems.The fading formula stresses people and deteriorates quality, leading to organizational decline versus the intended positive growth.The rocket fuel formula emphasizes a priority investment in core pillars which represents the core mission of the organization - high quality services. Successful healthcare organizations prioritize people, service, and quality.Strategic plans must be built on effective formulas for success.Expert guidance can enhance strategic planning and execution.Strengthening healthcare organizations positively impacts communities.Need help improving the culture, performance, and results of your healthcare organization? If so, let's talk:  https://www.capstoneleadership.net/contact-usAre we connected yet on LinkedIn? https://www.linkedin.com/in/suetetzlaff/Reach us at CapstoneLeadership.net or info@capstoneleadership.net

Celadon Pharmaceuticals PLC (AIM:CEL) CEO and co-founder James Short talked with Proactive's Stephen Gunnion about the company's strategic plans, including a potential delisting from AIM and the development of its proprietary API (active pharmaceutical ingredient). He noted, “The delisting is something that we've been looking at for several months now. We feel that the market that the business is on is not the right market for Celadon currently.” Short clarified that the company secured a £1.5 million debt facility and is considering a £20 million convertible loan to support its operations and upcoming product launches. He also discussed delays in the Valeos contract due to regulatory hurdles but expressed optimism about starting to generate revenue in the first half of next year. The proprietary API is expected to be produced through a joint venture with a UK contract manufacturer, enabling Celadon Pharmaceuticals to scale without significant capital expenditure. Short emphasised that the top priority over the next 12 months is rebuilding valuation and strengthening the company's position as a pharmaceutical. For more interviews and updates, visit Proactive's YouTube channel. Don't forget to like the video, subscribe to the channel, and enable notifications to stay informed about future content. #CeladonPharmaceuticals #CannabinoidMedicines #AIMDelisting #PharmaceuticalInnovation #UKCannabisIndustry #JamesShort #InvestorUpdate #CannabinoidAPI #CapitalRaising #BiotechInvesting

Summary: In this episode of #70secondCEO, Carl Gould explains how acquisition growth—specifically roll-ups—can give you a strategic edge in competitive markets. By owning multiple businesses that submit separate bids for the same project, you significantly increase your chances of winning the contract. In a down market where access to decision-makers is the biggest challenge, not price or product, controlling more of the competition can be your biggest advantage.   Read full transcript: Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. One, you're doing what's called a roll-up, I'm buying that business I'm rolling it up in my mind I'm taking their name off the side of the truck or the side of the wall, off the side of the building and it's now my name. You have just, you have two offices or you buy it you leave the name on it. So every time that you're submitting a proposal for a project they're submitting one also. What do people do? They like to get three competing bids or in some cases five competing bids, well how would you like to have two dogs in that fight instead of one. Instead of one out of three how would you like to be the two companies out of three or the two companies out of five,mreally stacks the deck in your favor. Organic growth, strategic alliance growth, acquisition growth the reason why we focus on this today is we're in a down market, access is your hardest challenge it's not price, it's not process, it's not product, it's not supply chain, it's access to decision makers. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Summary: In this #70secondCEO episode, Carl Gould introduces the power of S-A-P growth—Strategic Alliance Partnerships. He explains how actively cross-promoting complementary, non-competing services to shared ideal clients can accelerate growth. By referring trusted partners like a carpet cleaner promoting a gutter cleaner (and vice versa), both businesses gain credibility and access to pre-qualified customers. It's a smart, low-cost growth strategy based on mutual benefit and client trust.   Read full transcript: Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Next area to look at S-A-P growth, Strategic Alliance Partnership growth. This is a slightly different strategy, what you're going do is active cross promoting of complementary services to similar ideal client avatars. What does all that mean? Active cross promoting means I find another company that services a similar client (hey Rob) we have the same ideal client, homeowner, dentist, doctors office you name it but we have non-competing products. Maybe I'm a gutter cleaner and you're a carpet cleaner. So if I'm a gutter cleaner, I'm gonna write a letter to all of my clients and say “hey I know Bob's gutter cleaning they're fantastic”. I clean the carpets, he cleans the gutters. If you're in the market for somebody for somebody that does that I vetted them they're really good and they're gonna give you a special price just because you're a client of mine, thank you for being my customer. They're gonna do the same thing “hey you should see Carl's service” they're non competitive and because the referral comes from a trusted resource they are likely to trust the referred. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Summary: In this episode of #70secondCEO, Carl Gould challenges the common urge to discount services when launching or growing your business. Using Oprah Winfrey and Richard Branson as examples, Carl emphasizes that true experts don't lower their prices to gain traction—they lead with value and confidence. If you're an expert, price like one, and always include a high-end option in every proposal you present.   Read Transcription Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. If Richard Branson or Oprah Winfrey were going to launch a mentoring program and Oprah said “hey! Listen you know I wanna, I've never done this before, I'm starting a mentoring practice where I will be mentoring people personally”. Would Oprah Winfrey have to discount her services to get market share? Think about that, she left the higher staff just to vet the opportunities, you do the same, you are an expert in your field! Charge like you're an expert in your field. Richard Branson would not, if he started in mentoring program, he's not gonna say “hey listen I just wanna get a few people in, so I would normally do this for a hundred but I'm gonna do it for twenty-five,” not doing that. So you don't have to discount your services, give the higher price option with every service or contract you put forward. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

323: Unlock the Unrestricted Gifts You Deserve (Sherry Quam Taylor)SUMMARYSpecial thanks to Armstrong McGuire for bringing these conversations to life, and for their commitment to strengthening leadership throughout nonprofit organizations. Learn more about how they can help you at ArmstrongMcGuire.com. If your organization is stuck chasing small, restricted gifts through events, sponsorships, or appeals, it's time for a mindset shift. In episode #323 of Your Path to Nonprofit Leadership, Sherry Quam Taylor reveals why general operating support isn't as elusive as many believe, and how fundraisers can confidently lead donors to their best, most flexible gifts. She breaks down how to stop defaulting to transactional fundraising, how to engage board members and CEOs in authentic donor relationships, and why knowing your numbers is essential to making a compelling case. You'll learn how to move donors from “project-only” thinking to true investment in your mission. This episode is a must-listen for nonprofit leaders ready to align their time with transformational fundraising and finally unlock the unrestricted gifts they deserve.ABOUT SHERRYSherry Quam Taylor works with business-minded Nonprofit CEOs whose Strategic Plans require expansive budgets and larger amounts of unrestricted revenue for growth and infrastructure. As a result of learning her methodology, Sherry's clients become sustainable, diversify revenue, and know how to add significant amounts gen-ops revenue to their budgets. But mostly, their development departments and boards transform into high-ROI revenue generators – aligning their hours with relational dollars and are set free from time-consuming transactional activities like events, appeals, and campaigns. Sherry attributes the success of her business to her passion for modeling radical confidence to the future CEOs in her house - her two college-aged daughters.EPISODE TOPICS & RESOURCESThe 2-Hour Cocktail Party: How to Build Big Relationships with Small Gatherings by Nick GrayWant to chat leadership 24/7?  Go to delphi.ai/pattonmcdowellHave you gotten Patton's book Your Path to Nonprofit Leadership: Seven Keys to Advancing Your Career in the Philanthropic Sector – Now available on AudibleDon't miss our weekly Thursday Leadership Lens for the latest on nonprofit leadership

Summary: In this episode of #70secondCEO, Carl Gould explains why your business must have a top-tier, premium-level offering—regardless of whether anyone ever buys it. This “McDaddy” or white-glove service elevates your brand, creates perceived value, and acts as a powerful marketing tool. Carl walks you through how to price it (hint: double it... twice) and how it influences customer perception just like a luxury car displayed under spotlights in a showroom. Read full transcript: Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of  investment per day for a lifetime of results. So, here's what you need in your business. Whether somebody buys it or not you NEED to offer a VIP, or exclusive or premium service, or white glove treatment, concierge or McDaddy, or the whole enchilada. Whatever you want to term it. But you need that platinum, titanium offering where it's the highest level engagement with your company. How do you know what to charge? Take your current fee, cross a line through it, take that number, cross a line through that, double that number! So, you double it, and then you double it again and you bundle products, services and bonuses and perks that to your clientele would make that price seem reasonable. That's when you know you have a high enough price offering. Think about it, you walk into the showroom of an automobile dealership. What car do they have in the middle of the showroom , behind velvet ropes with the spotlights on it? Right, their most expensive car, which nobody ever buys. Why do they put it in the middle of the showroom? Because they know it will attract you into the showroom, you will be convinced the brand is worthwhile and then you'll go buy something else off the menu. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Questions? Feedback? Send us a text!In this episode of TRANSFORMED, Joe sits down with Dr. Andrea Talentino, President of Augustana College, to explore how she is leading a bold, community-driven approach to strategic planning. With deep roots in teaching, coaching, and student development, Dr. Talentino brings a unique blend of vision and practicality to her leadership.Listeners will gain insight into how Augustana is embracing creativity, shared governance, and agility to shape a strategic plan grounded in mission and focused on student outcomes. From informal listening sessions and living-room salons to design teams and evolving metrics, Dr. Talentino shares an honest, inspiring view of what it takes to align an entire campus around meaningful transformation.References: Andrea TalentinoAugustana CollegeEngage with host, Joe Gottlieb, at discussion@higher.digital at any time! Subscribe or follow TRANSFORMED wherever you listen, to get the latest episode when it drops and hear directly from leaders and innovators in higher ed tech and digital transformation best practices.Find and follow us on LinkedIn at https://www.linkedin.com/company/higher-digital-inc

Today, we're kicking off our Strategy That Moves Your Business series with our 1st episode on The Power of an Actionable Strategic Plan. Many of you go through a strategic planning process yearly. It can be a lot of fun and hours of great brainstorming, but how much actually gets rolled out the way you planned? We've revamped the process to make strategic planning deliver on the real objective: an actionable strategy that moves your business. In this episode, you'll hear what makes our strategic planning process different, how to go through the planning process, the value of continued progress checks, and common pitfalls. Let's get planning! For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

Summary: In this episode of #70secondCEO, Carl Gould breaks down a simple but powerful time management formula to help leaders get others to perform at a high level. Using the 20-20-60 Rule, Carl shows how to divide your time: 20% coaching, mentoring, and empowering your team 20% strategic thinking and planning 60% doing your core responsibilities You'll learn how to become the center of a coaching ecosystem—managing up, coaching across, and empowering down. This framework helps leaders scale results and build stronger teams. Read full transcript: Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of  investment per day for a lifetime of results. You need to get others to perform at a high level. That means you have to empower them, that means you have to coach them, guide them, and mentor them. So let me give you a couple of statistics here to play around with a couple of formulas how you spend your time. Alright, you are gonna take on in Stage 3 here, is “How well do you get others to perform at a high level?” So I'm gonna give you a little time management formula called 20-20-60: 20% of your time, 20% of your time, 60 % of your time. So in Stage 3, 20% of your time should be spent coaching, guiding, enabling, mentoring others to make them better. You ever hear the expression “you have to manage up and coach up?” That's right. You coach, you're a manager on how to interact with you better. You coach your stakeholders, your colleagues, the people that you deal with on a regular basis that are one degree of separation from you. And if there's anyone that does report to you, you coach and empower down as well. So you become the center of a coaching and empowerment network or ecosystem. And that's how you're gonna make them better. 20% of your time on coaching, mentoring, guiding, and enabling. 20% of your time on strategic thinking: How do I make things better? How do I plan? How do I set goals? And how do I achieve those goals? And then 60% of your time on your job description.  Like and follow this podcast so you can learn more, my name is Carl Gould and this has been your #70secondCEO.  

Summary: In this episode of #70secondCEO, Carl Gould shares insights from a decades-long study showing a major shift in what drives business value. Back in 1974, 95% of value came from tangible assets. Today, it's the opposite—72% of value now comes from intangibles like brand equity, intellectual property, and mission. Carl highlights how companies like TOMS thrive not just on product quality but on brand promise and purpose. The takeaway? Don't just polish your product—build a brand people believe in. That's what makes your business truly valuable.   Read the full transcript: Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of  investment per day for a lifetime of results. There was a study done in 1974 by the Sloan school of business and they said, “What drives value in a business? And 95% of what drove value 40 and 50 years ago, was the TANGIBLES of the business, its physical assets. Well let's fast forward to today. A follow up on those 10,000 companies and the second part of the study showed that 72% of what drives value in business is its INTANGIBLES. Its intellectual property, its brand equity, its brand promise. Toms shoes- is it the shoes? Or is it the fact that that company goes out and for every pair of shoe you buy, they buy a second pair and they give it to an underprivileged child somewhere else in the world. Which one do you think it is? So stop falling in love with your product or service. Yes, you want your product to be impeccable. You want your service delivery to be outstanding. No question about it. Logistically, we want those things to run well. Understand though, people will pay more, they will pay more for the other aspects of working with you.  Like and follow this podcast so you can learn more, my name is Carl Gould and this has been your #70secondCEO.  

The National Standards Authority of Ireland (NSAI) has published its 2024 Year in Review, highlighting a transformative year of progress in areas critical to Ireland's future, including housing innovation, digital resilience, and sustainability. In a year of global uncertainty and rapid advances in areas like cybersecurity, NSAI played a pivotal role in supporting business competitiveness and advancing Ireland's strategic ambitions under Housing for All, the Climate Action Plan, and the Digital Europe Programme. Minister of State with responsibility for Employment, Small Business and Retail, Alan Dillon TD said: "The NSAI plays a vital role in strengthening Ireland's business ecosystem. From enabling housing innovation through Modern Methods of Construction (MMC) and Building Information Modelling (BIM) to advancing cybersecurity and sustainability, NSAI's Year in Review displays how the organisation supports our industries to grow safely, smartly, and compete internationally. The Year in Review reflects the important role NSAI plays in supporting Irish businesses and setting and maintaining world-class standards, measurement services and certification systems." In 2024, NSAI advanced key pillars of its Strategic Plan 2022-2026 in the areas of housing, digital transformation, climate and MedTech through standards, metrology and certification that directly support Ireland's Programme for Government and economic growth. Geraldine Larkin, NSAI CEO, said: "NSAI is committed to supporting businesses to enable growth, competitiveness and long-term success. We're proud to act as a bridge between innovation and assurance, empowering Irish businesses of all sizes to operate with confidence, integrity, and international credibility. Whether it's bringing a new MMC housing system to market or achieving ISO certification in information security, we ensure companies can move faster, meet expectations, and lead by example." Key highlights from the report include: Supporting housing innovation: With 80 new MMC enquiries and 48 new applications received in 2024, NSAI's MMC department is supporting faster, safer and more efficient construction outcomes. NSAI's Sustainability and Built Environment department approved 1,132 construction products last year and NSAI established a dedicated Building Information Modelling department before Christmas. Agrément certification is specifically aimed at products or systems that are new or innovative. The KORE group in Cavan, for example, achieved MMC Agrément certification through NSAI for its insulated concrete formwork system and its insulated foundation system. Caroline Ashe Brady, Commercial Director with the Kore Group said: "NSAI's rigorous assessment process has been crucial in enabling us to bring next-generation construction solutions to market with confidence. MMC Agrément certification helps manufacturers in the construction industry, like ours, to meet both compliance requirements and sustainability goals." Cybersecurity at the forefront: In September 2024, NSAI was appointed lead co-ordinator for the EU TrustBoost programme, aimed at strengthening cybersecurity certification across the EU. With threats to data privacy and digital infrastructure on the rise, this initiative under the Digital Europe Programme is helping to develop new technologies and tools to create a more secure digital ecosystem for Europe. Separately, NSAI developed a new certification readiness tool for Irish SMEs around information security. Innovation and excellence through standards: As Ireland prepares to take over the presidency of the Council of the EU in July 2026, NSAI continues to take a leading on the role of standards in support of the single market. This is a vital role at national and European level. In 2024: 1,467 standards were published 286,209 standards were accessed 200 new members joined technical committees (there are now over 2,400 national committee members) Precise measuring for trade: NSAI's Nati...

Summary: In this episode of #70secondCEO, Carl Gould breaks down the often overlooked “NO systems”—the internal operations that keep your business running behind the scenes. These include everything from email and payroll to HR and accounting—critical functions that don't directly generate revenue but support the systems that do. Carl also emphasizes the importance of building and developing the right team: people who align with your company, fit their roles, and are trained for future growth. A well-aligned team supercharges both your YES and NO systems. If they're not performing, it may be a leadership issue—your systems, your responsibility. Read full transcript: Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of  investment per day for a lifetime of results. Then we have the NO systems. The NO systems are “No, this is not what we get paid for.” These are all the support systems that helps the technical aspects of your business run. So, your email systems, security, benefits, you know, paying all the bills, accounting, payroll, those sorts of things, HR functions, anything that supports the Yes systems is a NO system. And think of it this way. It's all the work you would have to do today if there were no customers. What would still have to be done? That is a NO system.  Third part of this quadrant is your TEAM. They have to be right for the company, right for the job, and trained and prepared for the future needs of the business. An aligned team will help you be more efficient with your Yes systems and your No systems. So think about your team for a second. If they're not right for the company or right for the job or trained and prepared for the future of the business, in the beginning, it's not their fault. It's YOURS. You haven't given them the resources or the time or the nurturing or the technical training that they need to do their job well. Take your internal clients, your customers, or sorry, your employees and work on your systems. Like and follow this podcast so you can learn more, my name is Carl Gould and this has been your #70secondCEO.  

In this #70secondCEO episode, Carl Gould breaks down the second business quadrant: Income—where sales, marketing, and relationships drive growth. He explains why marketing (lead generation) and sales (lead conversion) are two distinct functions and why separating them is critical for performance. Learn how to set goals, structure your teams, and create clear accountability to optimize your revenue engine. Full Transcription Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of  investment per day for a lifetime of results. No. 2, Second Quadrant. Right here, INCOME. This is Sales and Marketing and all of your relationships- joint ventures, strategic alliances- these are the relationships that you bring into the business, the exposure you get for the business and at the end of the day, the leads that you generate for your business. Very, very important that you separate Sales and Marketing. They're two different functions. They're in the same quadrant but they're two different functions. Once you set the goals for the business, you turn your lead generation team loose and tell them, “You are gonna go and generate these leads.” Don't let them talk to the Sales team - How's it going? How are you closing? We don't need that conversation. Tell the Marketing team to go out, generate the leads. SALES is the tactical implementation of your marketing function. So Sales team, you take them and set them aside or whoever does your sales- your Affiliate Marketing, however you do it- and you say, “You're gonna receive this many leads throughout the course of the year. We've got to close them. We've got to turn them into a sales, and close business, LOIs, contracts, whatever you call it, agreements.” But they are the tactical implementation of your marketing function and should be treated as such. Separate Sales, separate Marketing. They're two different functions. Like and follow this podcast so you can learn more, my name is Carl Gould and this has been your #70secondCEO.  

Washougal is launching “Washougal Wins,” a new citywide volunteer program that makes it easy for residents to clean up litter, earn rewards, and help revitalize public spaces. The flexible program includes milestone prizes and community recognition, and supports Washougal's Community Aesthetics initiative under its 2023–2028 Strategic Plan. https://www.clarkcountytoday.com/news/washougal-launches-new-volunteer-program-to-tackle-litter-and-build-community-pride/ #Washougal #WashougalWins #CommunityPride #VolunteerProgram #CityBeautification #StrategicPlan #LitterCleanup #CommunityAesthetics #CivicEngagement #ClarkCounty

In this episode of #70secondCEO, Carl Gould challenges you to break out of your comfort zone by seeking out people who think differently than you. Whether you're a visionary, a relationship-builder, or a systems expert, growth comes from surrounding yourself with those who complement—not mirror—your strengths. Learn how stepping into unfamiliar territory sharpens your perspective, reveals new opportunities, and accelerates your development as a leader.     Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of  investment per day for a lifetime of results.  So if you're a big picture driver type person and you're results focused, you need to get around people who enjoy process. So get around professional organizers, go take that class, you know, go take that lean manufacturing, or Six Sigma class online. Get around process people, learn how they think. If you're a sales and marketing relationship type person, you really don't like the numbers and detail bugs you down, go take that accounting course. Yes, I said it. Go take the accounting course. Or coding or something that's gonna require you to do really intricate detail, model building, something that makes you focused on the tiniest little aspect. Those folks think differently and they will open your eyes to new perspectives. If you're a systems and process person, go around, go play undercover boss, alright? Go spend a week in the business of one of your colleagues, sit in on their board meetings. Think about how they, look at how they think differently and they think big or go to a growth conference and get around entrepreneurs who have wild ideas or go to an innovation center or an incubator and get around some young entrepreneurs and how their idealistic tendencies and they're  thinking you'll launch its new products. It'll give you some real perspective. Like and follow this podcast so you can learn more, my name is Carl Gould and this has been your #70secondCEO.  

In the latest episode of Public Power Now, Steve VanderMeer, an executive consultant, discusses a new guidebook, Strategic Planning in Public Power: Creating a Guide to Enduring Success, which provides tools and insights to help public power utilities create a strategic plan that aligns with community values and expectations.

Fort Vancouver Regional Libraries is asking the public to help shape its future through a new Strategic Plan and Master Facilities Plan. With a community survey open through August 24 and multiple July events across the district, FVRLibraries is prioritizing input from all residents. Learn more at https://www.clarkcountytoday.com/news/fort-vancouver-regional-libraries-invites-community-to-help-shape-the-future/ #FVRLibraries #ClarkCounty #LibraryPlanning #CommunitySurvey #PublicEngagement #VancouverWA #LibraryEvents #StrategicPlan #LibrarySpaces #Latest

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  You are now documenting, you are now process mapping, you are codifying, you are figuring out and creating the blueprint for what they call your throughput, right from the time you get a lead to the time you get paid and everything in between, how you fulfill the order, how you satisfy your clients. That's called your throughput, you determine and systematize your throughput. I'm a huge fan of scripts and so you want to script out as much as possible. Virtually every business there are very few exceptions. There are very few businesses that are not capable of becoming an assembly line and you want. Essentially in your business, you want to build an assembly line with the most amount of certainties possible, and you want to standardize and create the most consistent results possible in your business. Okay, that's stage four.  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Inside INdiana Business Radio for the afternoon of June 19, 2025. Northwest Indiana targets brownfield remediation and a national designation in its updated comprehensive strategic plan. Plus, a southern Indiana candy store has been voted the best in the nation. Get the latest business news from throughout the state at InsideINdianaBusiness.com.

Hi Everyone, Carl Gould here with your #70secondCEO just over a one minute investment each day for a lifetime of results. Here we go, let's talk about your operations. To what degree are your operations running like a finely tuned machine? Give yourself a score, one being, ‘it's a train wreck!' And 10 being, a ‘finely tuned machine.' I want to hear about that. Now, you are only as good as the worst part of your process so you can only move as fast as the toughest constraint in your business. So, take a moment, write down: What is the constraint in your operations? Where is the link in the chain broken? Where is it slowing you down because you got some friction in the system there? Write it down below, like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.   What is it going to mean to you when you succeed? Who are you going to become in the process? How will you grow? How will you evolve as a person and as a company? And who else will benefit from your success when you have reached the level of success you have designed? And why is it important to you that that person be positively impacted by that? So as you've heard, we've done a variety of planning here and as you've created all of these different plans, focusing on designing your future, you find that you're more clearly defining where it is you're going, and even more specifically, where are you right now?   Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.   So we want to make sure that we're focusing on milestones, because milestones and favoring achievement over activity will help you eliminate the competition. Let the other quote, unquote busy companies compete against each other, be among the achievement minded businesses, focus on your milestones on your achievements in advance, and you'll be among the top percentage companies. And lastly, and certainly not least, is your purpose statement. The questions we ask here to develop our purpose statement are why is this business a top priority? Why is having our service important to us? What's going to keep us up late at night and get us out of bed early? Why is it important and urgent for us to be a success in this business? Why are you doing it? What's in it for you?   Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. We talked about our outcome, what is our outcome for stage one? Our outcome is to design our future and we're going to do this using our 7 stage power tools, designing our mission, vision and values. Our purpose statement is that we're going to do our business plans, our marketing plans, our sales plans, our milestones, and planning in order to give ourselves the best chance of success. So how do we do, how do we design a mission statement? Well, our mission statement, essentially we ask, why does this business exist? What are we here to do? Who are we here to serve? What is our product, our service or our unique ideas? answer those questions. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Every job starts to develop its own personality. That's how you know you're in stage four, where things happen without you, the pace of your business will actually slow a little bit, you'll come into the office and it'll seem calm, things are running smoothly, you may not be used to this, this is not the fast pace, go, go, go, go go of  stage one and two, it has slowed down a little bit. Things have calmed a bit. It doesn't mean you're moving slower as a business. It means internally, you're running much more efficiently. So early in stage four, you're going to have a very internal focus, because you're building and you're creating these systems. And it's much like when you teach your kids to walk or you learn how to ride a bike, you have your hand by the seat of their pants, and by the seat of the bicycle, just in case they falter a little bit. So early on, there's a very much of an internal focus. Your sales might actually dip just a bit there, because you're going to spend time on your internal client which is your employees. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Hear what I'm saying now, because we're saying that there are no systems yet we do not want systems, it's too early. But we want a structure. And we need to be flexible. And we need to place trust in others, even when we watch and they are making mistakes. This is hard for an entrepreneur to do, especially when they're so technically savvy in their business. So self management becomes very, very important in this area. So we go on to stage four. If you make it through stage three, you go to stage four, stage four is the system's stage, a true business is born, you're going to create and manage systems with the people in the sandbox, you know you're in stage four, when you lay out the job descriptions and the tasks and the processes and the people that are already in your structure. Do them on their own. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  Potential is a wonderful place to be. I got to tell you in potential, you are a legend. It's amazing–I can't believe how good I am. You know, in potential, I can make no mistakes every idea I have is freaking brilliant, right? And my god, I gotta tell you, not only am I charming and handsome, but boy I'm smart in potential, but performance is very messy. Performance is risky. You can get it wrong, or worse, you can get it right and be expected to repeat that over and over again, right? Performance is very, very messy, right? It is very risky, but it's where you are most alive. You will find out what you're all about in performance. You cannot find out what you're all about in potential. You just cannot, right? And the longer you stay in potential, the more full of shit you are.  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. You may process things logically, you might be an analyst, you might be a numbers person and you do that for emotional reasons. You've heard the saying many times we buy on emotion and we rationalize, intellectually or with logic, and that's true. And it all starts out with emotion. Humans have six basic categories of motivators, those categories you will place in a hierarchy in that hierarchy. When you are deciding as to how you are going to buy or do or not buy or not do something, you will go through that checklist to make sure that each one is satisfied before you'll make that decision or not. So, if you're not making a decision, it did not feed your highest values, or it fed your lowest values which would do more to repel you from something, then draw you towards something. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  When you create your organizational chart, you will be matching people with their styles. And that's step number one, most people are going to gravitate towards the jobs that they're good at already and we're gonna, when we talk about attributes, we'll talk about the skills and what they mechanically bring to the table already people gravitate towards certain roles, because people like what they're good at. So, when you ask somebody, when you're hiring them, what you like about your job, they're going to tell you what they're good at. We tend to like what we're good at, and we tend to be good at what we like. So when building a structure, simply ask the person that you hire them. Look at the tasks here, which one do you want? Which one looks good to you? Which one do you think you would like? They will choose what they think they're good at in the beginning anyway. So in the beginning, when you're building a structure, and here's the key before you make your first hire, this is why you have to have your plan, because we do something that we call share your vision with others.  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Send us a textStrategic fundraising that anchors usFundraising looks different in 2025, but smart strategy remains essential. This insightful (and practical) replay from June 2024 delivers evergreen tips and tools to help your nonprofit stay focused and thrive in a shifting landscape.Unlock the power of strategic fundraising to transform your nonprofit's mission! Say goodbye to guesswork and hello to educated decisions that drive results. Discover how to keep your primary goal focused and elevate your fundraising game as  Cara unpacks the strategic benefits of a well-crafted fundraising strategy with John DeLange and Evan Cox, founders of The Strategic Fundraising Plan. Get ready to unlock growth as they share their expertise on:Clear messaging, insightful data, and thoughtful planning can transform your efforts. Making supporters feel valued while avoiding donor fatigue.Balancing professional goals with personal connectionsA strategic fundraising plan helps your organization raise more money, freeing up your staff and board's time and talent to focus on your mission and build deeper connections with your donors.We have downloadable resources from The Strategic Plan to help you see a return on your marketing efforts: https://evancoxconsulting.com/resources/ Plus, a comprehensive step-by-step guide from our Nonprofit Blog:How to Create a Strategic Fundraising Plan for Nonprofits: https://donorbox.org/nonprofit-blog/strategic-fundraising-plan From design to data and managing donor fatigue, Cara, Evan, and Jon have an answer for your nonprofit's strategic fundraising.  Join us and grow!What makes Donorbox the Best Nonprofit Fundraising Platform to Achieve Your Strategic Goals?Easy to customize, available in multiple languages and currencies, and supported by leading payment processors (Stripe and PayPal), Donorbox's nonprofit fundraising solution is used by 90,000+ global organizations and individuals. From animal rescue to schools, places of worship, and research groups, nonprofits use Donorbox to raise more funds, manage donors efficiently, and make a bigger impact. Take a tour right now and start fundraising in just 15 minutes: → https://donorbox.org/The Nonprofit Podcast, along with a wealth of nonprofit leadership tutorials, expert advice, tips, and tactics, is available on the Donorbox YouTube channel. Subscribe today and never miss an episode:

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. In order to get that maximum lift, in order for you to maximize the launch of your business, you want to become what we call an MVP organization. How do you do that? You complete the stage 1 planning that we've laid out for you, and you want to complete the stage 1 planning that we referred to in the coming chapters. Become an aligned, resolved organization based on your dreams, your vision, your mission, your values, and your purpose. The more aligned you are, the more lift you will get. So, business truly is rocket science, very, very simple. You reduce the number of internal strife and internal fighting and internal misalignment or lack of alignment, and you have more thrust and greater lift to the launch of your business.s Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

The news from Northfield, Minnesota on Thursday, June 5th, 2025: More than walls & windows: New subdivision's 1st home dedicatedRice County Historical Society Hosts 1920s Themed Fundraiser Saturday EveningNorthfield City Council Approves 3-year Strategic Plan; Tax Base Growth, Increasing Housing Availability, and Dam Removal Among Priorities

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So, what is mass? Mass is the amount of internal strife or misalignment or lack of alignment in the business, meaning the more internal strife, the more in fighting, the less alignment it will create more weight or more mass and won't allow for as much energy to go outward because if you have a lot of mass that means there's a lot of internal energy and you want to minimize the internal energy so you can give the most energy outward towards your customers. The more thrust, the less mass equals more lift and lift equals results, one of the results you're committed to, one of the results you're getting and fortunately or unfortunately depending on your perspective, there are places in our lives and in our business that we wish size didn't matter. Here size matters, if you have a little bit of alignment you get a little bit of lift. If you have a lot of alignment or big alignment you get a lot of lift or big lift. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. And that analogy is that business is rocket science. I was speaking once to a group of entrepreneurs and I did not realize we had a rocket scientist in the audience and I said “come on folks, this is not rocket science, building a business is very simple and systematic” to which the person raise their hands and said I have a correction for you, I am a rocket scientist and let me tell you that business very much is rocket science and building a business, launching a business –is rocket science. So, he laid it out for me and I'll offer you this analogy as well. So his working definition of rocket science or how to launch a rocket or a business and you can refer to the formula we have on the page is that thrust over mass equals lift. Thrust divided by mass equals lift. So, what is thrust? Thrust is the energy you give to your marketplace, thrust is the amount of power and passion that you give to your clients and the amount of energy that you give outward to please your customer base. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Leigh Anne King from Clarion Associates joins the podcast to talk about the latest developments in the County's Strategic Plan Update process. Check it out and let us know what you think!

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  So as I just discussed, you have to build your business in a certain manner if you will. You need to focus in certain areas at certain times and that areas should have major focus and a minor focus and when we talk about the 7 stages you'll find that every stage has a personality. Ultimately though the business must develop its personality at every stage and then when it gets to stage 5 for example, this is where the business has fully developed its own personality and it has cut the umbilical cord from the owner, that process actually begins in stage 4 but its really stage 5 that the business begins to walk on its own. In stage 4 you're still helping your baby walk, there still training wheels on the bicycle and all though there on “their own” you're still right behind them with your hand on the bicycle seat just in case they fall. It's stage 5 that they walk, run on their own.  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.    

Is unrestricted fundraising really the hardest kind? In this episode of Inspired Nonprofit Leadership, Sarah Olivieri sits down with Sherry Quam Taylor to challenge that long-held belief and unpack how nonprofits can build stronger, more effective fundraising strategies by focusing on investment-level giving. They dig into the real reasons many nonprofits stay stuck in low-ROI tactics like events and appeals, and what it takes to shift into a high-return, relationship-based model. From calculating your true financial need to rethinking donor conversations, this episode is packed with insights to help you raise more money with less stress—and no gala required. Episode Highlights 03:21 Fundraising Challenges and Strategies 04:05 Investment Level Giving and ROI 05:08 Relational Fundraising and Donor Engagement 09:01 Shifting Fundraising Mindsets 13:01 Building Donor Relationships and Financial Planning 18:51 Field Testing Your Messaging 19:19 Overcoming Perfectionism in Fundraising 19:47 Balancing Organizational Health Perceptions 21:10 Equipping Teams for Deeper Conversations 23:02 Evaluating Fundraising Efficiency 27:50 Shifting to Sustainable Fundraising 29:28 The Power of Relational Fundraising Meet the Guest Sherry Quam Taylor works with business-minded Nonprofit CEOs whose Strategic Plans require expansive budgets and larger amounts of general-operating revenue for growth. To become investment-level ready, Sherry helps leaders see their revenue potential and helps them see what may be blocking donors from giving in this way. Sherry's clients know how to attract larger donors by solving the funding challenges at the root of the issue. As a result of learning her methodology, Sherry's clients become sustainable, diversify revenue, and know how to add significant amounts gen-ops revenue to their budgets. But mostly, their development departments and board have transformed into high-ROI revenue generators – aligning their hours with relational dollars and set free from the limitations of transactional fundraising. Sherry attributes the success of her business to her passion for modeling radical confidence to the future CEOs in her house - her two college-aged daughters. Connect with Sherry: Website: www.QuamTaylor.com Main Social Media Outlet: LinkedIn Sponsored Resource Join the Inspired Nonprofit Leadership Newsletter for weekly tips and inspiration for leading your nonprofit! Access it here >> Be sure to subscribe to Inspired Nonprofit Leadership so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! Let us know the topics or questions you would like to hear about in a future episode. You can do that and follow us on LinkedIn.

Message us!In this episode, we sit down with Cassie Walker, President of CREW Fort Worth, to explore how this dynamic organization is empowering women in commercial real estate. Hosted by Emily Landry, this conversation dives into Cassie's journey to CREW, the organization's 40-year history, and the strategic vision shaping its future. Whether you're new to the corporate real estate industry or looking to expand your network, this episode offers inspiration and actionable steps to get involved.Topics Discussed: Cassie Walker's Career Journey and the Power of Community in CREW Fort WorthCREW Fort Worth's Strategic Plan and 40-Year Legacy of Women Supporting WomenHow to Get Involved Locally and Globally Through CREW NetworkFill out this form to have new episodes sent right to your inbox! Follow Whitley Penn on LinkedIn, Instagram, Facebook, and X for more industry insights and thought leadership!