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If you've spent any amount of time blogging, you've probably heard about SEO (search engine optimization) and how important it is for improving your blog's ranking on Google. But how do you make SEO work for you now and in the future?On today's episode of The Ultimate Blog Podcast, Amy and Jennifer interviewed Carolyn Shelby, a Principal SEO from Yoast, to break it all down. Carolyn is sharing Yoast SEO basics, simple tips to improve your ranking and get more readers, and how we can arm ourselves for the future to make a blogging business that lasts.
Carolyn Shelby has been in digital marketing since 1994 (yes, it was a thing even then) specialising in SEO since 1997. She's now Principal SEO at Newfold Digital and Yoast, continuing to develop innovative SEO strategies, and focused on enhancing the online visibility and engagement for Newfold Digital's brands. In this episode, we discuss: Why unique and helpful content is more important than ever The evolving relationship between SEO professionals and search engines How AI plays a role in content creation and SEO Dive in: [04:54] Search engines have matured in significant ways. [07:02] eCommerce brands find it easier to reuse content. [12:04] AI can't generate targeted copy without human input. [13:23] AI anticipates, needs creative prompting for variation. [17:49] AI's diverse role in content creation evolution. [19:28] Helpful content should be the focus and target. [20:47] Insider Tips from Carolyn! Digital Retail Index: Find out where you're ranked or submit your own site for analysis >> KeepOpt.com/remarkable ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor
YoastSEO has a holiday present ready for its Pro users, especially those who use WooCommerce. YoastSEO's Principle SEO Carolyn Shelby joins Jim Hedger and Kristine Schachinger to talk about the new AI feature in this the 24th version of the Yoast SEO tool. Carolyn is one of the longest serving SEOs in the business. Her career, which started in 1995, spans the entire history of digital marketing. She brings nearly three decades of experience to an experience of a lifetime, making what is arguably the most widely used SEO Toolset on the Web. Carolyn has been a friend for most of both Jim and Kristine's careers. She is also a former WebmasterRadio show host. For long time listeners, and for Jim and Kristine, it's a wonderful reunion on the radio with one of the most special people in our business. Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
The RSnake Show was graced by royalty when her majesty, the Queen of Ladonia, Carolyn Shelby visited. Carolyn and RSnake discussed the background of micronations and how they differ from nation states and micro-states. They also discussed some of the more interesting aspects of running a micro nation, some of the history of other micronations, how they are created, diplomacy, and what kind of person wants to build one. They also touch on sovereign citizens and camouflage passports. FOLLOW US ON: Website: https://www.rsnake.com Facebook: https://www.facebook.com/TheRSnakeShow/ Twitter: https://twitter.com/TheRSnakeShow Instagram: https://www.instagram.com/TheRSnakeShow/ Spotify: https://open.spotify.com/show/4wHHBk84wU9MQ7loDha7BK Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-rsnake-show/id1606954901 YouTube: https://www.youtube.com/@thersnakeshow
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
For most of us, Q1 is about getting the year started on the right foot. If you happen to work in the sports media world, winter is Super Bowl season and the kickoff to the busiest time of the year. Hear Carolyn Shelby, Walt Disney Company's Manager of SEO responsible for ESPN properties, share her timelines, strategies, and tactics related to preparing for the big game. Topics tackled: When does ESPN start planning for the Super Bowl? How does the brand term "Super Bowl" effects ESPN's strategy? How ESPN's SEO team works with editorial to optimize for visibility. Why ESPN prioritizes Google News stories on game-day. Who are the Patriots are going to play in next year's Super Bowl? Show NotesConnect With:Carolyn Shelby: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn // Twitter
SEO Folks. Monday was Catfish Comstock's birthday. Catfish has been an SEO who has been a contributor to the community and knowledge-base as long as I can remember. As it turns out, it's also Carolyn Shelby's birthday. She too has dedicated her life to improving SEO and SEM. She has gone by the name Cshel forever.Google dropped a core update that day that they're going to insist on calling the June 2019 core-update. Let's informally rename it in honor of some people who have given a good part of their lives to our industry. Now, I actually support the use of date-month-year naming for core updates. In the long run its the best way to track their implementation and effect. That said, each should have informal names crafted by the community that obsesses over them most because they're puzzles with solutions that belong to those who solve them or make use of the solutions.
SEO Folks. Monday was Catfish Comstock's birthday. Catfish has been an SEO who has been a contributor to the community and knowledge-base as long as I can remember. As it turns out, it's also Carolyn Shelby's birthday. She too has dedicated her life to improving SEO and SEM. She has gone by the name Cshel forever.Google dropped a core update that day that they're going to insist on calling the June 2019 core-update. Let's informally rename it in honor of some people who have given a good part of their lives to our industry. Now, I actually support the use of date-month-year naming for core updates. In the long run its the best way to track their implementation and effect. That said, each should have informal names crafted by the community that obsesses over them most because they're puzzles with solutions that belong to those who solve them or make use of the solutions.
Links, Local PR, SEO and more on this episode of PR Talk with Carolyn Shelby, Director of SEO and SEM for Tribune Publishing. Recorded at the 2018 Engage Conference. See a full recap of the episode at www.veracityagency.com/podcast/carolyn-shelby/
Join us as we interview the super-smart head of SEO of tronc Carolyn Shelby. Carolyn manages search visibility on WordPress media properties for the LA Times, Chicago Tribune, and more. In this episode, we'll be talking ad monetization strategy. We'll discuss how content may be king, but actual meaningful content rules all. Meaningful content is well researched, delivered with elegant presentation, and is a refined expression of a dedicated professional. Meaningful content isn't a top 10 list and it certainly doesn't come cheap. WordPress digital properties looking to support a business creating meaningful content need to create monetization strategies to fuel the quality of their content and continue to grow their audience. Listen now as Carolyn shares some of her thoughts on the strategy of delighting visitors and providing an engine of revenue to support meaningful content and growth for the properties you manage. Listen now!
Join us as we interview the super-smart head of SEO of tronc Carolyn Shelby. Carolyn manages search visibility on WordPress media properties for the LA Times, Chicago Tribune, and more. In this episode, we'll be talking ad monetization strategy. We'll discuss how content may be king, but actual meaningful content rules all. Meaningful content is well researched, delivered with elegant presentation, and is a refined expression of a dedicated professional. Meaningful content isn't a top 10 list and it certainly doesn't come cheap. WordPress digital properties looking to support a business creating meaningful content need to create monetization strategies to fuel the quality of their content and continue to grow their audience. Listen now as Carolyn shares some of her thoughts on the strategy of delighting visitors and providing an engine of revenue to support meaningful content and growth for the properties you manage. Listen now!
In this #MarketingNerds episode, Carolyn Shelby of Tribune Publishing talks about switching website platform without hurting your SEO rankings.The post #MarketingNerds: How to Successfully Integrate SEO Into Your Website appeared first on Search Engine Journal.
Jim welcomes the Director of Digital Strategy at 435 Digital and Tribune Company Carolyn Shelby. They discuss Gated Content; Matt Cutts Takes Leave of Absence; 10 Lies You Should Never Believe From SEO Gurus; Europe starting to see the flaws in the right to be forgotten ruling and Google executives death on Santa Cruz yacht turns lurid with prostitute arrest.
Jim welcomes the Director of Digital Strategy at 435 Digital and Tribune Company Carolyn Shelby. They discuss Gated Content; Matt Cutts Takes Leave of Absence; 10 Lies You Should Never Believe From SEO Gurus; Europe starting to see the flaws in the right to be forgotten ruling and Google executives death on Santa Cruz yacht turns lurid with prostitute arrest.
Majestic Search Engine Launches Live Rank Factors as Dixon Jones joins Jim and guest host Carolyn Shelby of 435 Digital to discuss. Also, Matt Cutts: Google Penalties Get More Severe for Repeat Offenders, Acronym Launches 'Keyword Provided' Algorithm to Recover '(Not Provided)' Keywords and Google Penalty Notifications Sent To Anglo Rank Link Buyers.Related articles across the webMajestic SEO Launches Live Ranking Factors In Search Explorer by @mattsouthernMajestic Search Launches Live Rank FactorsGoogle's Matt Cutts Calls Out Nailing Another Link Network
Majestic Search Engine Launches Live Rank Factors as Dixon Jones joins Jim and guest host Carolyn Shelby of 435 Digital to discuss. Also, Matt Cutts: Google Penalties Get More Severe for Repeat Offenders, Acronym Launches 'Keyword Provided' Algorithm to Recover '(Not Provided)' Keywords and Google Penalty Notifications Sent To Anglo Rank Link Buyers.Related articles across the webMajestic SEO Launches Live Ranking Factors In Search Explorer by @mattsouthernMajestic Search Launches Live Rank FactorsGoogle's Matt Cutts Calls Out Nailing Another Link Network
Why Your SEO Shouldnt Be the Last to Know as Thom and Miranda speak with Carolyn Shelby, the Director of SEO for the Tribune Company and 435Digital, the interactive agency division of Tribune.
Following up on the major outage web hosting company GoDaddy suffered that took down its website, servers, and DNS infrastructure completely for several hours. We hear about some cyber security measures that you should apply with Carolyn Shelby, the Director of Search for Tribune Company and 435 Digital. We also preview the annual Digital World Expo in Las Vegas later this month with conference chair Shawn Rorick and featured speaker Kristine Schachinger.
Following up on the major outage web hosting company GoDaddy suffered that took down its website, servers, and DNS infrastructure completely for several hours. We hear about some cyber security measures that you should apply with Carolyn Shelby, the Director of Search for Tribune Company and 435 Digital. We also preview the annual Digital World Expo in Las Vegas later this month with conference chair Shawn Rorick and featured speaker Kristine Schachinger.
Adam Sussman aka ShandyKing and Carolyn Shelby aka cshel, give their recap on Webmaster World’s Pubcon 2006 in Las Vegas.