Podcasts about ad monetization

We dive into the world of ad monetization in mobile games, reviewing several recent titles that rely heavily on ad revenue. We discuss the strategies behind these games, their performance metrics, and the implications for the gaming industry. We discuss the challenges parents face with kids' gaming, the success of ultra-casual games, and the aggressive monetization tactics employed by developers. --------------------------------------- PVX Partners offers non-dilutive funding for game developers. Go to: https://pvxpartners.com/ They can help you access the most effective form of growth capital once you have the metrics to back it. - Scale fast - Keep your shares - Drawdown only as needed - Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors --------------------------------------- This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Special Guest: Katerina Maliaran Podcast: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg Chapters 00:00 Introduction to Ad Monetization and Game Review 02:10 Exploring King Pin: A Case Study in Ad Revenue 14:20 Super Car Merge: Merging Genres and Monetization Strategies 20:44 Boo Boo and Mimi: The Power of Cuteness in Gaming 29:35 Tricky Twist Puzzle: The Rise of Ultra Casual Games 38:05 Indian Car Highway Drive: Targeting the Indian Market 42:24 Gold Rush: A Hybrid Casual Game Analysis --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Katerina Maliaran Head of Admonetization https://www.linkedin.com/in/katerina-maliaran-b35a78203/ --------------------------------------- Takeaways Ad monetization is a crucial aspect of mobile game development. King Pin has seen significant growth in daily active users since launch. Super Car Merge targets a male audience with its merge mechanics. Cuteness in games can drive downloads and engagement. Retention rates are critical for long-term success in mobile games. Ad revenue can be substantial for games with high daily active users. Cross-promotion strategies can enhance user engagement. In-game ads can be implemented without harming player experience. The mobile gaming ecosystem is still thriving despite challenges. Parental controls are essential for managing kids' gaming. Ultra-casual games are gaining significant traction in the market. Monetization strategies can greatly impact a game's success. Targeting specific demographics can lead to higher downloads. Aggressive ad placements can lead to user frustration. Hybrid casual games are blending genres for better user experience. Developers need to balance monetization with user satisfaction. Innovative ad formats can enhance revenue without alienating players. The mobile gaming landscape is constantly evolving with new trends. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

In this episode, Felix delves into the latest trends in ad monetization within the gaming industry. We explore various games that have achieved high download numbers despite low in-app purchase (IAP) revenue, highlighting the effectiveness of ad-based revenue models. Our discussion includes detailed analyses of specific games, their gameplay mechanics, and revenue strategies, showcasing the evolving landscape of mobile gaming and the rise of ultra-casual games, particularly from regions like Vietnam. Ready to transform your game from a hybrid to a hybrid business? Enter the SuperHybrid competition from December 2nd to January 30th for a chance to scale your game with epic publishing support from Supersonic full team of experts, up to $10K monthly while you iterate, $30K in bonuses when you hit milestones - and even more ways to win! Plus, they're non-recoupable. Don't miss out. Submit your game Now! Register here: https://supersonic.com/superhybrid/ This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Youtube: https://youtu.be/RW06nG-h0IM Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg Chapters 00:00 Epic intro 01:24 Introduction to Ad Monetization Trends 02:55 Exploring High Downloads with Low IAP Revenue 05:47 Game Analysis: Coffee Craze and Its Revenue Model 09:08 The Success of Find the Cat: A Case Study 11:53 Car Race: Sustaining User Engagement Over Time 17:58 Horror Spanky Beats: The Music Rhythm Trend 26:00 Perfect Tidy: The Rise of Ultra Casual Games 34:08 Mini Games: The Ultimate Ad Revenue Machine --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Ad monetization is crucial for game developers. High downloads can occur with low IAP revenue. The gaming industry is seeing a rise in ultra-casual games. Vietnam is becoming a significant player in mobile gaming. User engagement is key to sustaining game success. Rewarded ads can enhance user retention. Game design trends are shifting towards ad-driven models. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Special guest: Anatolii Henis Youtube: https://youtu.be/e3fsHuHrEAY Join our Slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg Chapters 00:00 Epic intro 01:24 Introduction to Burnie Games and Anatolii Henis 02:31 Transition from Social Casino to Mobile Puzzle Games 04:04 Overview of Games: PlayDoku and Colorwood Sort 06:14 Game Mechanics and Player Retention Strategies 09:19 Ad Monetization vs. In-App Purchases 11:41 Current Performance and Future Plans 12:35 Deep Dive into PlayDoku's Gameplay 18:09 Iterating on Proven Mechanics for Success 19:10 Game Mechanics and Features Overview 21:55 Monetization Strategies in Mobile Games 23:57 User Engagement and Ad Strategies 28:01 Comparative Analysis of Game Titles 34:54 User Acquisition and Retention Insights 39:51 Exploring Creative Potential in Game Development 40:47 Analyzing Advertising Channels and Strategies 42:33 Navigating Facebook Advertising Challenges 44:53 The Importance of Creative Testing and Iteration 46:41 Understanding Revenue Models in Mobile Gaming 49:32 Long-Term Goals in Game Development 51:52 Leveraging Previous Learnings for New Games 01:02:15 Closing Thoughts and Future Directions --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar Anatolii Henis CEO Burny games https://www.linkedin.com/in/anatoliihenis/ --------------------------------------- Takeaways The company focuses on mobile puzzle games with ad monetization. PlayDoku and Colorwood Sort are their main games. Player retention is crucial for game success. Ad monetization is currently the primary revenue source. They are exploring in-app purchases for future games. Iterating on proven mechanics can lead to success. User experience is prioritized in game design. Game reviews reflect player satisfaction with their games. The main saga is the journey of the game. Unique mechanics can set a game apart from others. Interstitial ads are placed after failed levels to maximize engagement. More ads can lead to better monetization strategies. ColorWood is a sorting game with a simple UI. Fail states in games can be hard to identify for players. Long-term goals should guide the development and marketing strategies of games. Leveraging past experiences can accelerate the development of new games. Creative concepts should be diverse to avoid fatigue in campaigns. Collaboration and sharing insights within the industry can lead to better outcomes. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Youtube: https://youtu.be/f8Zdk64GVT8 Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q Agenda 00:00 Epic Introduction 02:48 Experiences at Tokyo Game Show 05:52 Ad Placements in Mobile Gaming 06:47 Introduction to Game Trends 12:31 Exploring Game Monetization Strategies 18:19 The Rise of Ultra Casual Games 25:58 Innovative Gameplay Mechanics 33:14 Future Insights --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Ad placements are crucial for monetization in mobile games. User acquisition is increasingly influencing game design. Rewarded ads are becoming a standard feature in gameplay. Ultra casual games are gaining popularity due to their accessibility. Innovative monetization techniques are emerging in the gaming industry. Hiding content behind ads is a growing trend. The gaming industry is seeing a shift towards subscription models. User engagement strategies are evolving with new technologies. Mobile gaming is becoming more competitive with innovative designs. The future of mobile gaming looks promising with new trends. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes

What is the impact of privacy updates on ad revenue and user acquisition strategies?  In this episode, Google's Ross Brockman and Kwalee's John Wright discuss the need for adaptation, innovation, and the importance of leveraging first-party data for customized user experiences.  The conversation reflects a balance between acknowledging challenges and maintaining optimism for growth and evolution in the ad monetization landscape. Thanks to our sponsors: Xsolla, Heroic Labs, AppsFlyer & Data.ai --- Send in a voice message: https://podcasters.spotify.com/pod/show/deconstructoroffun/message Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support

This is no BS gaming podcast 2.5 gamers session #102. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Special guest: Ken Landen Youtube: https://youtu.be/gVUpvSJtkFw Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQ Agenda 00:00 Introduction and Welcome 01:10 Legend of Mushroom's Success in South Korea 05:27 Game Design Similarities 08:08 Different Core Gameplay 10:18 Discussion with Ken Landen 13:29 Monetization and Social Features 21:21 Farm and Theft Mechanics 22:49 Social Features and Guild Mechanics 23:18 Timer Helper Mechanic 24:14 Unlocking Auto-Lamping 25:00 Session Links and Lamp Upgrades 26:13 Asynchronous Delta Event in Clan Wars 27:21 Different Types of Events 28:48 Durian Fruit and Cultural References 29:45 Ad Monetization and Urgency to Watch Ads 30:37 Implementing Banner Ads 33:17 Debate on Implementing Banner Ads 36:29 Discussion on QA and UA 37:43 Final Thoughts on Ads and Game Design 39:55 Twitter Ads in the US 42:11 Revenue in Japan and the US 44:01 Advertising Channels 45:33 Creatives and Localization 48:00 Creative Strategy 51:32 Localization in Asia 52:37 Improvements and Rating --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Takeaways Legend of Mushroom has achieved significant success in South Korea, surpassing expectations and earning high revenue. The game shares similarities with Legend of Slime in terms of game design and core mechanics, but also introduces some unique features. Monetization and social features play a crucial role in the success of mobile games, and Legend of Mushroom has both strengths and areas for improvement in these aspects. The farm and theft mechanics in Legend of Mushroom add an interesting and interactive element to the gameplay experience. Legend of Mushroom has unique social features and guild mechanics that enhance the gameplay experience. The timer helper mechanic, taken from other games like Forex, allows players to receive assistance from their guild members on various timers. The game could improve by unlocking the auto-lamping feature earlier in the gameplay progression. The implementation of banner ads could provide additional ad revenue without significantly impacting IAP revenue. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/stay-ahead-in-ua-for-2024-my-top?r=7qqaf&utm_campaign=podcast&utm_medium=web&showWelcome=true Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes --- Send in a voice message: https://podcasters.spotify.com/pod/show/two-half-gamers/message

Could the key to thriving in an AI-driven industry lie in human resilience and rituals? In this insightful episode, we invite Stacy Willis, the versatile COO of Playwire, to dive into the dynamic relationship between technology and leadership in the ad monetization world. Stacy manages to juggle her roles as a military wife, mom, and high-powered businesswoman, attributing her success to a mix of authenticity, adaptability, and daily rituals that keep her grounded and focused. Together with our host Nicole Jansen, we explore the critical importance of strategic human input in an AI-dominated landscape and the power of maintaining human-centric customer relationships. Stacy also sheds light on the challenge of balancing ad monetization ambitions with audience preferences and the influential role of SEO in this complex equation. Join us to understand the importance of owning your audience, the strategic shift from social media dependence to website authority, and how creators can leverage ad monetization to turn passion into profit. What We Discuss in this Episode How do daily rituals and personal resilience play into professional success? The relationship between AI and human strategic input within the advertising technology industry. Stacy's journey as a military wife and COO managing a company from the wilds of Alaska. The balance of career ambitions with family life through intentional planning and presence. The rise of authentic leadership and why transparency is the new currency in business. Engage with Stacy's down-to-earth insights as she emphasizes the rise of authentic leadership, the significance of personal rituals, and the strategic nuances of ad monetization in the rapidly evolving world of advertising technology. Favorite Quotes Personal Routines for Success: "Staying on top of things is all about maintaining those daily rituals, whether that's exercise or the clarity you get from a cold plunge, it's about being 100% present and healthy in every role you play." Ad Monetization Wisdom: "Our goal is to take on the heavy lifting of ad monetization so that creators can really focus on what they care about most – crafting compelling content and engaging with their audience." Leadership Philosophy: "The evolution of leadership is really about embracing authenticity. Being transparent with your team, showing your human side, that's what builds real trust and resilience in a company." Episode Show Notes: https://leadersoftransformation.com/podcast/business/484-navigating-the-ai-revolution-in-ad-tech-with-stacy-willis  Check out our complete library of episodes and other leadership resources here: https://leadersoftransformation.com ________

Episode 142 Title: Breaking Down the Advertising Supply Chain with Industry Insights In a recent episode, Kurt Donnell from Freestar simplifies the intricacies of online ad auctions, emphasizing financial success for content creators through Freestar's adept monetization solutions. The evolving digital adscape is explored, with a focus on supply path optimization and AI's role in real-time ad adjustments without disrupting user experience.  Freestar's ad tech associate program is highlighted as a platform nurturing diverse skill sets. The importance of soft skills, including communication and curiosity, is stressed for thriving in the dynamic ad tech industry.  Kurt shares personal insights on networking, mentorship, and the value of questioning, providing a playbook for success.  About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  We can help 2 ways:  Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall  (

Jason Parmar is an ad revenue expert with over ten years of experience in ad monetization. He's spent time with massive companies like Microsoft, King, Activision/Blizzard, and Oath, where he honed his skills in digital advertising and revenue growth.   In this episode, we discuss: Ad monetization is crucial to revenue generation, and is trending towards automation  Hybridization: in-app purchases + ad monetization will boost your engagement/revenue Ad placement testing: Understand your boundary conditions to integrate ads without compromising UX Regulation and technology influence how companies approach user acquisition and ad tech trends Chapters: (0:00:33) Introduction of Jason Parmar, a monetization expert (0:01:07) Jason's background and experience in ad monetization (0:02:52) Definition of ad monetization and programmatic advertising (0:05:09) The importance of ad monetization and its potential revenue (0:07:03) Example of using ads to drive in-app purchases (0:08:44) Introducing ads in a way that enhances user experience and revenue (0:10:21) Testing and setting boundaries for ad monetization (0:11:34) Overcoming concerns and objections to ad monetization (0:12:01) In-app purchases and revenue growth (0:12:31) Testing the market in India for profitable user acquisition (0:13:01) Rewarded video ads as a popular and tolerated format (0:14:21) Optimizing in-app purchases and advertising for user growth (0:17:26) International expansion and bundling Indian inventory for advertisers (0:19:22) Considerations for large companies starting ad monetization (0:20:47) Setting quality bar and boundary conditions for ad monetization (0:21:38) Addressing concerns about ads cannibalizing users (0:22:48) Having a long-term plan for tapping into different advertising options (0:22:55) Introduction to the main topics of the discussion  (0:23:09) The importance of never running ads without setting boundaries (0:24:33) The significance of using a unified auction for ad efficiency (0:25:39) The impact of latency on user experience and ad monetization (0:28:08) The threshold for considering direct sales and the benefits of partnerships (0:30:42) The ideal number of monthly active users to start direct sales (0:31:53) Reasons for pre-buying ads instead of going through auctions (0:32:19) The importance of guaranteed inventory for advertisers (0:33:18) Realizing technical issues with ad delivery and the impact on performance (0:33:59) Fixing technical debt and changing the ad server can significantly increase revenue (0:34:30) User acquisition teams often overlook the revenue from ad monetization (0:36:19) Ad whales and the importance of considering ad monetization alongside IAP (0:37:44) The need for data science and predictive abilities to determine user value (0:38:15) The importance of ad monetization and user acquisition teams working together (0:39:53) The idea of purchasing more ad opportunities as a subscription (0:41:01) Emerging trends in ad tech, including regulation and new ad formats (0:43:28) The rise of subscription offerings and the potential for more ad-free versions (0:44:31) The resurgence of lifecycle marketing and direct sales in the digital space (0:46:03) The role of salespeople in the future of ad tech (0:46:49) Programmatic guaranteed and automation in ad sales (0:48:29) Efficiency and automation in direct sales (0:49:03) The role of media planners in leveraging tools for inventory (0:50:17) Building lasting partnerships in ad sales (0:50:43) Lead generation and automation in ad sales (0:51:11) Opportunities for bespoke and custom ad sales (0:51:29) Conclusion and closing remarks   Link to Transcript: https://www.mavan.com/growthscale-episode-23-jason-parmar/ Disclaimer:  All opinions are Jason's own, and do not represent the position or opinions of the Company.

In-app ads are either important or crucial depending on the genre of games you're making. In this episode, I'm joined by Felix Braberg, a true ad monetization expert. Together we discuss the effect of privacy changes on ad monetization, practical ways for games to double their ad revenue, the efficacy of different ad formats, and the changes onset by Apple, Amazon, and Google to the whole ad monetization ecosystem. connect with Felix (www.felixbraberg.com) --- Send in a voice message: https://podcasters.spotify.com/pod/show/deconstructoroffun/message Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support

Our guest today is Sami Biçer, Growth Manager at MagicLab. In this episode, we'll embark on a journey into the world of ad monetization, focusing specifically on the topic of latency. We dissect the intricacies that govern the time it takes for ads to load, unraveling the critical balance between user experience and revenue generation. **Check out the show notes here: https://mobileuseracquisitionshow.com/episode/ad-monetization-sami-bicer-magiclab/**KEY HIGHLIGHTS

 Our guest in today's episode is Božo Janković, Head of Ad Monetization at GameBiz Consulting. Today, on the Mobile Spotlight segment of the Mobile User Acquisition Show, we'll dive into a pressing question: Is mediation optimization still a viable strategy for ad revenue? **Check out the show notes here:https://mobileuseracquisitionshow.com/episode/ad-monetization-bozo-jankovic/KEY HIGHLIGHTS

If you're doing ad monetization in your app or game, you need that data in your MMP. And you need granular data so that you can calculate accurate ROI, LTV, and ROAS. In this Growth Masterminds, we chat with Singular director of product Lisi Gardiner about admon insight the Singular product. The key new thing: thanks to a recent product innovation it's now available in Singular's free tier of service. We talk about how it works, what's supported, why it's now in the free tier, and much more!

This is no BS gaming podcast 2.5 gamers session #81. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Youtube: https://youtu.be/NzIJ2QLOEbA Join our slack channel here: ⁠⁠https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-235cralar-rzJNo5gNa~yrYrrun7PDjQ⁠⁠ Agenda: 00:00 Epic intro 02:51 Jakub is complaining he is running of hybrids 05:41 Alien Invasion Game design review 15:53 Secret of leveling up! 20:08 Where are the ads? 23:15 Admon review 28:50 SKUs top ranks 30:24 Ad revenue estimation 31:44 Retention numbers with happiness multiplier 33:50 Jakub's shit phone vs remove ads on Android 35:07 UA review 36:05 How to do creative research on Facebook Ads Library? 36:54 UA channel mix 40:01 60-second ads all over again? 40:40 Creative review intro 41:46 Creative showdown 42:57 Hats off to SayGames team again 44:00 2nd best UA manager shows himself 47:10 Maven Matej (rating) UA comments 48:07 Facebook mastery 48:45 Matej AI score 49:40 This game could be a rocket ship 50:29 It's clear what to do to improve 51:00 Matej from Wish takes us home ---------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai --- Send in a voice message: https://podcasters.spotify.com/pod/show/two-half-gamers/message

So you want to grow to $50,000 or $80,000 a day in ad monetization revenue? In this episode of Growth Masterminds, host John Koetsier chats with admon and UA expert Felix Braberg about everything ad monetization. On the menu: - Google Ad Manager - AdMob - Amazon Publisher Services massive growth - Losing 8-18% on ad arbitrage - Using Moloco to gain an 8-11% ad ARPDAU - Getting value from 100% of your users, not just 1% - Duolingo's massive ad monetization success - The move away from subscription revenue - How to get big in ad monetization - Keys to organic growth ... and much much more! This episode is part of our "How do you acquire your first million users" series, so there's lots in here for those who are early in the app growth journeys. As always, check the Singular blog for more: https://www.singular.net/blog/ Subscribe to the audio version of this on any podcast platform: https://www.singular.net/growth-masterminds-podcast/ And chat with us about how Singular can help you! https://www.singular.net/lp/demo/

This is no BS gaming podcast 2.5 gamers session #77. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Youtube: https://youtu.be/5H6iCu4rSQk Join our slack channel here: ⁠⁠https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-20oqnc9hf-kF8_OSJUb6MxD6n2eS448w⁠ Agenda: 00:00 Epic intro 04:22 Why is Jakub excited about Empire Takeover? 05:00 Numbers 05:54 Sadness multiplier 07:00 Game design intro 17:54 What are the learnings for game design? 19:17 Ad monetization review 20:54 Eye-watering numbers 23:48 Why do ads not work in 4X? 24:15 UA review 26:39 UA channel mix 31:08 Altered gameplay creatives Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric --- Send in a voice message: https://podcasters.spotify.com/pod/show/two-half-gamers/message

Acast helps publishers of all sizes make money from podcasting. Its customer list includes bold-faced names like WTF with Marc Maron, The Blindboy Podcast, and The Guardian's weekly football show.For more information about our expert, Bryan Barletta: https://www.marketecture.tv/authors/bryan-barlettaThe full version of this episode is available at https://www.marketecture.tv/programs/acast-ross-adams .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2022 Marketecture Media, Inc.

This is no BS gaming podcast 2.5 gamers session #75. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Youtube: https://youtu.be/gFE_JKOTzvY Gamescom event! ⁠⁠https://www.singular.net/lp/gamescom2023-event Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-20oqnc9hf-kF8_OSJUb6MxD6n2eS448w Agenda: 00:00 Epic intro 03:24 Join our most inclusive slack channel in gaming 06:00 Jakub is checking our notes 06:45 Felix is a 40-year-old female from the US 07:58 Whiteout survival makes 20+ Mil/month 08:00 Creative Trends Q2 2023 08:03 Misty Continent 10:50 Whiteout survival 13:27 Jakub gives Fake Oscar to Century Games 14:30 Rush Royale 16:00 Kingdom Guard 20:30 Evony 25:00 No Pedro Pascal for Merge Mansion 29:33 Creative trends takeaways 30:22 Astro physics similar to Ad monetization 30:30 Moloco for Ad monetization 38:00 Soft launch sonar Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article: ⁠⁠⁠⁠⁠⁠https://lancaric.me/will-ai-finally-kill-ua --- Send in a voice message: https://podcasters.spotify.com/pod/show/two-half-gamers/message

Whether it's Google's move away from placements, new CMP requirements, or changes in ad quality, ad monetization continues to evolve. We sit down with mobile ad monetization expert and 2.5 Gamers podcast host Felix Braberg to learn the history of ad monetization, current growth hacks, and what's coming down the line. Get insights on the "beauty of ads," differences between waterfall and header bidding, the rise of rewarded video, SKAN's impact on ad monetization, how quickly growth hacks come and go, and much more!

In der Mittagsfolge sprechen wir heute mit Jonas Thiemann, Co-CEO von der Applike Group, über die Erfolge des vergangenen Jahres und die künftige Beteiligung der Mitarbeitenden am Unternehmen.Die Applike Group ist ein Company Builder der App Economy. Das Unternehmen bietet Lösungen im Bereich Mobile User Acquisition, Mobile Gaming und Ad Monetization an. Die Applike Group wurde im Jahr 2015 von Jonas Thiemann und Carlo Szelinsky mit dem Verlag Gruner + Jahr in Hamburg gegründet. 2020 wurde die Applike Group in eine Holding umgewandelt und wanderte unter das Dach von Bertelsmann Investments, die nun 80 % der Anteile halten. Im Jahr 2022 hat Bertelsmann angekündigt, bis 2026 weitere 100 Millionen Euro in Applike zu investieren. Das Startup kann sich bislang selbst finanzieren und kann eine zweistellige Gewinnmarge vorweisen. Ein Teil der 100 Millionen Euro könnte in das nächste große Projekt fließen. Die Gründer planen, bereits dieses Jahr ein fünftes Unternehmen an den Start zu bringen. Derzeit umfasst die Holding Applike Group die vier Unternehmen JustDice, Adjoe, Sunday und Justtrack. Mittlerweile beschäftigt der Company Builder mehr als 250 Mitarbeitende und wurde zuletzt mit 500 Millionen Euro bewertet. Bis zum Ende des Jahres 2023 soll die Zahl der Mitarbeitenden auf 300 Personen steigen. Applike will zudem auch international expandieren und plant zeitnah, das erste US-Büro in Boston zu eröffnen.Nun hat die Applike Group angekündigt, dass künftig alle Mitarbeitenden am Unternehmen beteiligt werden. Das geschieht im Rahmen eines sogenannten Virtual Stock Option Programs. Bei diesem Modell erhalten Angestellte virtuelle Anteile an einer GmbH, die vertraglich geregelt sind. Erst wenn es tatsächlich zu einem Exit-Ereignis, wie beispielsweise einem Firmenverkauf oder einem Börsengang kommt, werden die Anteile final zugeteilt.

In this episode of The Business of Fun, we cover How to Create a World-Class Monetization Strategy for Your Mobile Games with Jonathan Fishman, VP of Marketing and Growth at Mavens, Phil Suh, VP of Ad Monetization at Zynga, and Jeffrey Carlson, Head of Product, Publisher Products at Chartboost. They share golden tips on balancing in-app purchases, advertising, and other monetization techniques to optimize revenue without compromising user experience.

This is no BS gaming podcast 2.5 gamers session #46. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. Also discussing the latest industry news from time to time while having so much fun! Let's not forget, this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič Youtube: https://youtu.be/pvrV1_9rciA Agenda: 00:00 Intro 00:40 - Remo shows off his new annoying camera 01:52 - In today's episode / Not about Gaming 02:27 - Two and a Half Gamers Top 10 Podcast in Mobile 02:41 - Message from our Sponsor Adikteev 03:24 - Application Design vs Game Design 04:41 - Redecor 08:22 - Duolingo 10:59 - It's an App Remo, not a game 14:10 - Duolingo's $224m subscription revenue 16:28 - Duolingo makes $50k/day from ads 18:12 - Kahoot! 22:11 - Ad Monetization in Apps 24:02 - Google Ad Manager in Apps 24:45 - How to get Gaming demand in GAM 26:34 - Are SDKs Hassle-free? 28:26 - eCPM floor for Interstitial adds 30:33 - Rewarded ads in Apps 33:18 - Facebook Rewarded ad policy rant 35:53 - UA channel mix for apps 37:21 - Best campaign structure for Apple Search Ads start 38:42 - If ASA comes out with something new always wait 41:42 - UA creatives for Apps 44:47 - Maven Matej pats himself on the back 47:15 - UA on Web Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me If you are interested in getting UA tips every week on Monday, visit https://lancaric.me/user-acquisition-brutally-honest-newsletter-signup/ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest blog: https://lancaric.me/user-acquisition-stop-sexist-ads/ Adikteev blog: https://www.adikteev.com/case-studies/how-sdv-increased-in-app-transactions-by-over-30

Discover how to monetize your mobile games. You will discover: - How game genres make sense for each ad type - Best practices for your monetization stack - The opportunity for brands in mobile gaming apps Eado Hofstetter is the Director of Publishing Account Management at Fyber - a Digital Turbine company. Eado has been a business leader in the app monetization sphere for over 5 years. He leads a team focusing on monetization for Gaming app publishers. Fyber was acquired by Digital Turbine in 2021, alongside AdColony, and is part of Digital Turbine's independent Mobile Growth Platform for advertisers, publishers, carriers and OEMS. ou can watch this video: https://youtu.be/FzdpDmNp6CI Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training SPONSORS SocialPeta is the world's leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc. Learn more by visiting SocialPeta.com. Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs. Get Started for FREE: https://www.helpshift.com/appmasters/ Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

In der Mittagsfolge sprechen wir mit Jonas Thiemann, Co-Founder und Co-CEO von der Applike Group über die strategische Ausbau-Finanzierung in Höhe von 100 Millionen Euro. Die Applike Group wurde 2015 von Jonas Thiemann und Carlo Szelinsky mit dem Verlag Gruner + Jahr in Hamburg gegründet. Das Startup bietet Lösungen im Bereich Mobile User Acquisition, Mobile Gaming und Ad Monetization an. 2020 wurde AppLike in eine Holding (applike group) umgewandelt und beschäftigt nun mehr als 120 Mitarbeitende und setzte im Jahr 2021 Unternehmensangaben zufolge mehr als 100 Millionen Euro um. Durch die Finanzierung ihres Shareholders Bertelsmann Investments hat das Hamburger Startup 100 Millionen Euro in den globalen Ausbau der App-Plattform erhalten. Dabei sollen neue Firmen, Technologien und Plattformen organisch aufgebaut werden. Investitionsschwerpunkte liegen in In-App-Video-Werbung, Mobile Games Publishing und Marketing Technology. Im Rahmen der Finanzierung bewertet Bertelsmann Investments das Unternehmen mit 500 Millionen Euro.

The modern landscape of mobile gaming demands ad monetization to generate revenue for your game studio. A lot of hard work goes into not only creating ads, but every behind-closed-doors decision in regards to the very same ads. This week on the Mastering Retention Podcast, Diego Diaz Perez (Monetization Manager at WEEWOO) takes Tom behind the scenes of ad monetization.Here are your cheat codes:- 0:43 How did Diego Diaz Perez get involved in the video game industry?- 5:41 How does ad monetization work?- 10:53 What does the cash flow look like in mobile game advertising? - 14:00 CPN vs CPI- 15:47 Mediation Companies - 21:37 Header Bidding.- 27:26 How many ads can be shown to a player before the CPn starts to decline? - 31:12 Rewarded video monetization. - 35:28 How to get more ad views from your players? - 37:11 Segmenting players based on motivations in order to increase ad viewing. - 39:20 How to grow your ad revenue? - 42:10 The different types of advertisements. - 47:06 Things Diego Diaz Perez wish he knew when he got into ad monetization. - 49:08 Ad Placement Accessibility- 52:21 How to keep more players around longer.

Audio ads. It's not a new thing. In fact, audio ads is the oldest way to deliver an ad from one human to another. So in this podcast we discuss the thesis behind audio ads on mobile in the post IDFA era, go into the weeds on how audio ads work and of course discuss the monetization potential they offer. Links: AudioMob Christian Facey Wilfrid Obeng Get in Touch: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Hosts: Michail Katkoff (twitter) Sponsors: Facebook Gaming, ironSource, Appsflyer, Beamable --- Send in a voice message: https://anchor.fm/deconstructoroffun/message Support this podcast: https://anchor.fm/deconstructoroffun/support

On today's episode of Mastering Retention, Rimmy Spanjer (Managing Director of Games Division at Hyper Hippo Entertainment) joins Tom to dive deep into the world of videogame monetization.- 1:03 How did Rimmy Spanjer get started in the gaming industry? - 4:06 How did Rimmy Spanjer become interested in game economy design? - 6:17 What does “creative director” actually mean? - 8:30 Why is monetization important? - 12:29 The fundamental importance of monetization. - 17:49 Monetization Design - 20:49 Creating a monetization design that fits your target audience. - 23:58 Where to start when designing the monetization. - 25:45 Impacting retention with monetization. - 28:29 Ad Capacity. - 30:44 Why are time-limited events so successful? - 42:33 Event Design- 44:35 Balancing your economy. - 46:31 Ad Monetization - 49:17 Ad Placement - 52:45 How to keep more players around longer.

We discuss mobile ad revenue and monetization going into 2022 and beyond. We initially talked about mobile ad revenue back in January and got a lot of great feedback. Check out the original video we did back in January: - Mobile Ad Revenue in 2021 So, what happened in 2021? Why didn't CPMs collapse and what are we seeing now? How did the market play out from our expectations back then going into IDFA to what actually happened? Content Overview: 0:00 Intro 1:06 CPMs & Ad Rev 12:54 Contextual Ads 15:00 Programmatic 18:39 Genre + Hypercasual 23:31 Operational Changes 27:35 Data Transparency 36:00 Data Wars of 2021 52:19 Role of Admon Team 56:38 Data Strategy Role 59:55 Winners & Losers 1:05:37 Industry Implications 1:09:54 Predictions Speakers: - Josh Chandley, COO of WildCard Games - Sofia Gilyazova, Head of Ad Monetization, SocialPoint (TakeTwo's Mobile Games Division) - Offer Yehudai, Chief Marketing Officer, Digital Turbine/Fyber Read about it in the GameMakers newsletter: https://gamemakers.substack.com/ --- Send in a voice message: https://anchor.fm/gamemakers/message

What should you know about podcast sponsorships to get ahead of the curve and leverage that information? What thoughts do brand managers have while deciding to sponsor a podcast? What metrics do they consider?  This week's guest Aditya Kuber, who has worked with Audioboom and BookMyShow in the past shares some thought-provoking insights on podcast monetization. He is the co-founder of Ideabrew Studios For brand partnerships, collaborations and sponsorship opportunities, send us an email at hi@wyn.studio Podcast Unfiltered is a WYN Studio production. Find us at http://wyn.studio. Connect with us: Aditya: LinkedIn Bijay: Instagram & LinkedIn See omnystudio.com/listener for privacy information.

In this episode of The Mobile GameDev Playbook we discuss the common struggles game developers face when monetizing their games and provide some top tips to ensure optimal ROI on mobile gaming ad monetization. We also take a deep dive into the current mobile app monetization strategy and how it might change post IDFA. Will high IAP monetization games survive the change? Kolibri Games brings their expertise to the panel today, as a games publisher, with their most notable mobile titles including “Idle Miner Tycoon” and “Idle Factory Tycoon”, with the former reaching over 100 million downloads worldwide. This episode also takes us through Kolibri’s humble beginnings from being founded in a student dorm to building an 120 strong team based out of Berlin. Host Jon Jordan is joined by GameRefinery's Head of Product & Ad Intelligence Lauri Heikkinen and special guest Nate Barker, Director of Business Development at Kolibri. Thanks for listening! 

Jamar Graham, publisher operations partner at Unity technologies joins today's Mastering Retention episode to talk about ad monetization in games. He tells us how he got to his current role at Unity, some of the common mistakes on ad monetization strategies and the right balance between in-app purchases and ads.Episode highlights: Common mistakes on ad monetization strategies The balance between in-app purchases and ads Examples of really successful ad ideas Where do ads fall into a LiveOps strategy? How should segmentation be used in conjunction with ads? Managing ads as a small team Figuring out player personas AB testing His retention tip taking ad monetization into account! Learn more about Unity Technologies Get in touch with Jamar: Jamar.graham@unity3d.com

Today we will be talking about mobile ad revenue and monetization. More specifically we will discuss What will happen in 2021 including the potential impact of IDFA deprecation To talk to us about these issues we have with us a good mix of ecosystem players in the industry. Josh Chandley, COO, WildCard Games an indie mobile games studio building classic card games Sofia Gilyazova, Head of Ad Monetization, Social Point, the mobile games division of Take Two Offer Yehudai, President, Fyber. Fyber builds monetization platforms for mobile publishers. Your host: Joe Kim aka "DJ Limit" CEO of LILA Games --- Support this podcast: https://anchor.fm/deconstructoroffun/support

In this fourth episode, Justin Norman, ironSource Director of Product Strategy, shares his top tips for ad monetization success using ironSource. He discusses the different types of ad units that you can use. Norman also breaks down the best practices for ad placements and why reward videos work so well. In this talk, you'll learn how creators like you can improve their app retention to boost earnings.

True ROI calculation requires complete data. You've got data on your In-app purchase, of course. But most mobile publishers also have ad monetization data. The question is: how do you get all of it together … match it up … and figure out true ROI based on your actual cost of user acquisition? To get more details, we’re chatting with Lisi Gardiner, Senior Product Manager for Analytics for Singular. And we'd better be fast: we're keeping her from weekend pizza and wine.

King's Head of Growth, Antoine Le Nel, and Head of Ad Monetization, Tom Mapham deconstruct company's three phases of growth and discuss key learning along the way. Topics covered: 1. How has King’s marketing evolved over the years? From the early days of numerous puzzle game launches to the Activision era with a focus on franchises. What have been the biggest wins and the most important learnings overt the years? 2. Top of the funnel vs. User Acquisition. King has done some massive brand campaigns over the years. What were the goals of these campaigns, why do they fit in King's strategy and how does King measure the impact of these top-of-the-funnel campaigns. Will King doing more of these in the future? 3. Performance marketing trends and long-term approach. King didn’t jump on the somewhat absurd performance marketing trends of last years such as shockvertaising and fake-playables that are integrated into the game. Why did King choose not to run after the trends? 4. How is King preparing for IDFA depreciation? 5. IDFV. King has a massive portfolio of puzzle games. It seems that IDFA depreciation and the importance of IDFV will be a big advantage for the company that has previously mastered cross-promotionö 6. Ad monetization. King held out from implementing ads for a long-time. It has now been few years that King’s games had ads in them. --- Support this podcast: https://anchor.fm/deconstructoroffun/support

What do you do when your revenues fall off a cliff? Today, we get to the bottom of things - and point to a way out. I'm joined by Sharath Kowligi, Director of Ad Monetization at GameHouse and advisor to RocketShip HQ. This deep dive is based on a discussion that Sharath and I had with the founder of an app sometime ago(we're keeping the app's identity anonymous - although the learnings and takeaways from this discussion are widely applicable). In this deep dive, we will discuss some of the specific factors at play that caused this app's revenue to drop 75%, and what we see as the ways forward to help them recover ground. While it's easy to think organics are hard to impact, this is a masterclass in how they can be moved and impacted, especially when they are central to an app's financial future.Key Highlights:

Our guest today is Bozo Jankovic, Business Development Manager at GameBiz, a boutique consultancy firm for games.Bozo works with F2P game developers, helping them grow the business by monetizing their games with ads. Some of his clients include studios such as Wargaming, Creative Mobile, Nanobit, Two Desperados. etc..This is also the third episode of the Mobile Dev Memo Academy preview series. Bozo is also presenting the course Ad Monetization 101 for the Mobile Dev Memo Academy - so if you want to go deeper, do definitely check out his course on mdm.academy.This is also our first episode on ad monetization -> and today we'll talk about an underappreciated yet emerging opportunity in ad monetization - native ads. This is a topic that I'm very very curious about - primarily because it used to be something that used to be accessible only to big brands with massive teams and budgets, but of late this has become much more available to smaller advertisers and app developers.Key Highlights:

Our guest today is Sharath Kowligi, the director of Ad Monetization at GameHouse and advisor to Rocketship HQ. Sharath works on improving monetization and yield for a portfolio of over 35 apps, and no, that is not a typo. Sharath has an incredible wealth of experience both on monetization as well as user acquisition and growth. In the past, he managed user acquisition and growth for Bash Gaming, where he worked alongside me. Bash Gaming was acquired for 170 million. Sharath also worked for Pretty Simple and has advised many companies on different aspects of growth. Something that Sharath has done an incredible amount of work on, has been App Store testing. He has run over 200 app store conversion experiments and that's what I'm excited to dive into with him today.Key Highlights:

This week, Karthik is joined by the Head of Commercial Strategy & Ad Monetization at Snap Inc, Tarika Soni. In this conversation, Tarika talks about Snapchat's demographics, its goal of becoming a camera first company and its future. She also discusses the importance of safety for brands and whether we can still create a platform that serves a global audience.Tweet to Karthik Nagarajan @The_Karthik and follow his WordPress handle here (filterkoffee.com).You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.You can check out our website at http://www.ivmpodcasts.com/

Today's guest is the CMO at From the Bench, a company that has over 60M downloads and 100,000's of DAUs. You are about to discover how to get licenses from the biggest sports leagues, why mid-size influencers are the most effective and lastly how to optimize your ads for maximum revenue. David Cremades is the CMO at From the Bench.

In the era of programmatic buying, much of the monetization process has been taken out of app creators’ hands. Algorithms are doing the job for you, but that doesn’t mean there isn’t plenty to consider. Focus on what you can control, that’s the advice of Jeff Gurian, VP of Marketing and Ad Monetization at Kongregate--a leading mobile & PC game developer, publisher, web gaming portal, and creator of Kartridge, a new downloadable PC gaming platform. What’s your fill rate? How many players are engaging with your ads on a daily basis? Our host and Chief Content Officer, Peggy Anne Salz, talks about this and much more with Jeff. Learn how to create an ad experience that compliments play and doesn’t cannibalize other aspects of the gaming experience, hear about the importance of video ads, and find out which combinations are right for your gaming experience.

In this episode, I'm joined by Nadav Ashkenazy, who is the VP of Global Partnerships & Biz Dev at ironSource, a leading ad mediation and user acquisition platform with the largest in-app video network in the industry. Nadav schools me on the differences of Ad Units as well as discusses the hottest monetization trends from user level data to programmatic mediation. Most importantly though, Nadav will share the best practices on how to get the most out of your ad monetization. —— Nadav Ashkenazy: https://www.linkedin.com/in/nadav-ashkenazy-34083aba ironSource: www.ironsrc.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/deconstructoroffun/support

Jane Anderson, Head of Ad Monetization at Zeptolab, shares how she's seen the game industry change over the last few years, provides insights on how to successfully balance user experience with ad monetization, and discusses the huge potential for brand advertisers in the gaming space. Read the edited highlights here: https://www.ironsrc.com/podcasts/balancing-ad-monetization-with-user-experience/

Jane Anderson, Head of Ad Monetization at Zeptolab, shares how she’s seen the game industry change over the last few years, provides insights on how to successfully balance user experience with ad monetization, and discusses the huge potential for brand advertisers in the gaming space. Read the edited highlights here: https://www.ironsrc.com/podcasts/balancing-ad-monetization-with-user-experience/

Stas Tushinskiy is CEO and co-founder of Instreamatic.ai. The company today delivers audio ads that consumers can interact with by voice on mobile and hopes to do the same on smart speakers when the voice assistant platforms update their advertising policies. Instreamatic was recently named a finalist for the Accelerator Pitch award at South by Southwest. Stas previously founded Unisound which developed audio advertising technology for streaming music services. He also has a background in eCommerce and gaming. He earned bachelor's and masters degrees from the Higher School of Economics of the National Research University in Moscow. 

Tune in to hear how Jeff Gurian, VP Ad Monetization and Marketing at leading game publisher Kongregate, views the monetization and game marketing loop, what's going to happen to user acquisition, and whether we're going to see more major game companies invest in TV. Read the edited highlights here: https://www.ironsrc.com/podcasts/the-monetization-and-marketing-loop/

Tune in to hear how Jeff Gurian, VP Ad Monetization and Marketing at leading game publisher Kongregate, views the monetization and game marketing loop, what's going to happen to user acquisition, and whether we're going to see more major game companies invest in TV. Read the edited highlights here: https://www.ironsrc.com/podcasts/the-monetization-and-marketing-loop/

Join us as we interview the super-smart head of SEO of tronc Carolyn Shelby. Carolyn manages search visibility on WordPress media properties for the LA Times, Chicago Tribune, and more. In this episode, we'll be talking ad monetization strategy. We'll discuss how content may be king, but actual meaningful content rules all. Meaningful content is well researched, delivered with elegant presentation, and is a refined expression of a dedicated professional. Meaningful content isn't a top 10 list and it certainly doesn't come cheap. WordPress digital properties looking to support a business creating meaningful content need to create monetization strategies to fuel the quality of their content and continue to grow their audience. Listen now as Carolyn shares some of her thoughts on the strategy of delighting visitors and providing an engine of revenue to support meaningful content and growth for the properties you manage. Listen now!

Join us as we interview the super-smart head of SEO of tronc Carolyn Shelby. Carolyn manages search visibility on WordPress media properties for the LA Times, Chicago Tribune, and more. In this episode, we'll be talking ad monetization strategy. We'll discuss how content may be king, but actual meaningful content rules all. Meaningful content is well researched, delivered with elegant presentation, and is a refined expression of a dedicated professional. Meaningful content isn't a top 10 list and it certainly doesn't come cheap. WordPress digital properties looking to support a business creating meaningful content need to create monetization strategies to fuel the quality of their content and continue to grow their audience. Listen now as Carolyn shares some of her thoughts on the strategy of delighting visitors and providing an engine of revenue to support meaningful content and growth for the properties you manage. Listen now!

With the "freemium" model as the new norm for mobile apps, developers are supplementing their revenue with ad-based monetization. To maximize ad revenue, developers are using multiple ad networks as a best practice. This has created the need to track performance across ad networks and optimize for maximum revenue and fill rate. In this session, we create an app with ads from multiple ad networks. We illustrate how ad revenue can be maximized across these networks by tracking key metrics. Finally, we provide examples of segmenting users based on ad interactions and attributes, to further optimize ad monetization.

What ad formats are best for engaging gamers and users? In this episode, Dave Westin, President of Mobile Growth Fellowship, interviews Ben Webley, SVP of Ad Monetization & Business Operations at Zynga, on emerging ad format trends, important KPIs to consider, and best practices for app monetization.

This episode provides an overview of YouTube advertising monetization -- what ad formats are available, how ads are served, and how creators make money. Learn more about the Google Sold, Partner Sold, and Auction inventory, the evolution of the AdWords and DoubleClick ad exchanges, and more.Host: James CreechABOUT THE SHOWAll Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of multi-channel networks (MCNs) and the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital video. Subscribe for new episodes and updates!ABOUT THE HOSTJames Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin Software, the premier technology provider for the world's leading video networks and next-generation media companies.OUR SPONSORThis episode is brought to you by Shareability, a social content company that makes videos people actually want to watch. They work with brands and influencers to create content that explodes across the web through social sharing and organic discovery. For years, Shareability has been topping the charts with crowd captivating videos for brands like Pepsi, Pizza Hut, Sony Entertainment, and Cristiano Ronaldo’s ROC, delivering over 1B views, 5M shares, and 50,000 press mentions. Check out some examples of their work on shareability.com. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app