Podcast appearances and mentions of Eli Schwartz

Ross welcomes Eli Schwartz, author of‬‭ Product-Led‬‭ SEO‬‭ , to unpack the evolving‬ role of SEO in a world shaped by AI, shifting perceptions, and organizational‬ challenges.‬‭Eli dives into why SEO is being deprioritized, what companies are getting wrong,‬ and how product-led SEO is the path forward.‬‭They cover layoffs, agency churn, the role of growth teams, and why most‬ companies‬‭ shouldn't‬‭ do SEO at all.‬ ‭ Show Notes:‬‭ 00:00 Welcome Back Eli & The Current Pulse on Search‬‭ 00:53 Marketing Layoffs & Volatility in SEO‬‭ 02:31 Why SEO Struggles to Defend Its Value‬‭ 05:49 AI Search vs Traditional SEO — What Actually Changes?‬‭ 07:58 Are We Just Rebranding SEO?‬‭ 09:27 Visibility, Links & Human-Like Search Engines‬‭ 12:50 The Problem With “AI SEO” Hype‬‭ 14:45 Why Edge Case SEO Will Die Fast‬‭ 18:19 Why “Technical SEO” Isn't a Moat Anymore‬‭ 22:06 The AI Content Misstep: Spam at Scale‬‭ 24:27 The New SEO: Blending Human + AI + Product‬‭ 28:11 Your Product Has to Be Good Now — Period‬‭ 29:20 Revisiting the Book: What Eli Would Update‬‭ 30:20 The Spicy Take: Most Companies Shouldn't Do SEO‬‭ 35:03 How to Evaluate if SEO is Right for You‬‭ 38:45 The “Tax Preparer” Problem With Agencies‬‭ 41:06 If You've Fired 3 SEO Agencies… It's You‬‭ 43:20 The SEO Funnel Needs the Right Org Buy-In‬‭ 46:01 Growth & Product Titles Are the Key‬‭ 47:28 The Sales Enablement Side of SEO‬‭ 50:30 Content Strategy vs Keyword Volume Obsession‬‭ 51:40 The Non-Apocalypse of AI‬‭ 55:04 The Real AI Shift Will Be Gradual‬‭ 56:01 How to Actually Execute Product SEO‬‭ 59:49 Final Thoughts & Where to Follow Eli‬‭Show Links:‬Eli's Newsletter:‬‭ https://www.productledseo.com/‬Eli's Book on Amazon:‬‭ https://www.amazon.com/dp/B091D572ZL‬Eli on LinkedIn:‬‭ https://www.linkedin.com/in/schwartze‬‭‭‭ Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

Are you still doing SEO like it's 2005?

How is AI reshaping the world of content creation and SEO? With Wix's Mordy Oberstein and Crystal Carter “prompting” the conversation, they look into the evolving landscape of AI in marketing with Garrett Sussman, Director of Marketing at iPullRank and Paula Mejia, VP of Marketing Enterprise at Wix. How are AI search engines changing user behavior? With natural language queries and personalized results challenging traditional SEO, AI is revolutionizing content production, refreshing strategies, and pushing the boundaries of what marketing teams can achieve. Plus, get the lowdown on the latest AI tools in Wix Studio and how they're making a splash without overwhelming your workflow. Key Segments [00:01:39] What's On This Episode of SERP's Up? [00:04:00] Focus Topic of the Week: AI & The Future of Search Engines [00:20:07] Focus Topic Guest: Garrett Sussman [00:28:27] Across The Wixverse: Paula Mejia [00:48:23] Snappy News [00:50:50] Follow of the Week: Eli Schwartz Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Garrett Sussman Paula Mejia Eli Schwartz Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series Rankix Wix AppiPull Rank SEO Agency Wix Enterprise Solution News: Semrush acquires Search Engine Land Nick Fox New Lead Of Google Search; Replaced Prabhakar Raghavan Bing Search Adding Al-Enhanced Summary Several Bugs Within Bing Webmaster Tools API & Documentation

Meet Dragan Berak who's the Head of SEO at Gentoo Media and was the Head of SEO Global at AskGamblers before it got acquired by GiG and now is part of Gentoo. Dragan got to see first hand how to improve a giant iGaming affiliate site in AskGamblers. I've had the pleasure to chat with Dragan at conferences before so I know he is very passionate about SEO. We both follow the likes of Lily Ray, Glen Allsopp and Eli Schwartz that have unique takes on the SEO landscape. If your affiliate site has been hit by any of the Google penalties in the past 12 months, I think you should listen to this episode with a pen and notepad and take some notes. If you want to get my takeaway to add some perspective of what I learned in asking Dragan all of these SEO questions, it would be to ask yourself this question: is this piece of content I'm doing, the absolute best it can be? Am I adding a unique take on this topic that nobody else has? If you can't answer this question, I think you need to revisit the purpose of your affiliate site and it has to be a bit beyond just trying to make money.

Eli Schwartz is a leading SEO consultant and the author of Product-Led SEO. He has worked with industry giants like Zapier, Tinder, Coinbase, Quora, LinkedIn, and WordPress to build and execute global SEO strategies that significantly enhanced their organic visibility at scale. In our conversation, Eli shares:• How AI and LLMs are reshaping the SEO landscape• Why you should be focused on mid-funnel SEO strategies• How to determine if SEO is the right approach for your business• Why SEO should be treated as a product rather than just a marketing tactic• SEO myths• The future of search in light of recent legal challenges faced by Google• Much more—Brought to you by:• Pendo—The only all-in-one product experience platform for any type of application• Brave Search—A smarter way to search• OneSchema—Import CSV data 10x faster—Find the transcript and show notes at: https://www.lennysnewsletter.com/p/rethinking-seo-in-the-age-of-ai-eli-schwartz—Where to find Eli Schwartz:• X: https://x.com/5le• LinkedIn: https://www.linkedin.com/in/schwartze/• Website: https://www.elischwartz.co/• Newsletter: https://www.productledseo.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Eli's background(02:10) The impact of AI on SEO strategies(11:34) Understanding search intent(15:30) Real-world impact and structured vs. unstructured data(20:19) Top-of-funnel vs mid-funnel SEO strategies(22:57) Case studies(31:29) Steps for getting started with SEO(35:20) Examples of when not to focus on SEO(39:17) Evaluating SEO investment(44:00) Understanding the tradeoffs in marketing channels(46:23) SEO conversion metrics and expectations(52:09) Understanding the time horizon of SEO(59:37) The role of AI in content creation(01:05:26) AI overviews (01:07:40) Brand building and SEO(01:09:51) Programmatic vs. editorial SEO strategies(01:16:06) Insights from the Google antitrust verdict(01:20:36) Google's dominance in search(01:23:52) The future of SEO and user choice(01:26:28) SEO myths debunked(01:36:58) Forecasting SEO success(01:44:18) The need for SEO expertise(01:46:26) Lightning round and closing thoughts—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

We're celebrating SERP's Up 100th episode with a special live edition!  We're covering ground this week as we take up: Is SEO still the same powerhouse it once was? Moz's Chima Mmege gives us her take.  What new local ranking factors should you know about? Darren Shaw and Joy Hawkins fill us in. Will AI get you across the finish line? Eli Schwartz and Kevin Indig share how AI will evolve and what it means for marketers.  To wrap up the celebration, Barry Schwartz presents a special edition of The Snappy SEO News! It all makes for one “lively” episode of the SERP's Up SEO Podcast! Key Segments [00:06:40] What's On This Episode of SERP's Up? [00:07:57] Deep Thoughts with Crystal, Mordy and Chima Mmege [00:19:20] It's New with Joy Hawkins and Darren Shaw [00:54:00] Snappy News with Barry Schwartz Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Chima Mmege Darren Shaw Joy Hawkins Kevin Indig Eli Schwartz Barry Schwartz Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series News: Google August 2024 core update rollout is now complete

Join Nate Matherson as he sits down with Eli Schwartz for the sixty-fourth episode of the Optimize podcast. Eli is an SEO advisor who has collaborated with major companies like Coinbase, Tinder, and Quora, and is the author of the influential book Product-Led SEO. Eli shares his expertise on the current state of SEO, offering a nuanced view of AI overviews and their potential long-term implications for search results and monetization strategies. He also discusses the seesaw nature of algorithm updates, explaining how unintended consequences often lead to significant shifts in search rankings. Listen to hear why Eli suggests that SEOs shift their focus from top-of-funnel keywords to more valuable mid-funnel and bottom-funnel opportunities, especially as Google's approach evolves. In this week's deep dive, Eli also explores the complex interplay between Google's business model and its AI initiatives, shedding light on why Google might be deliberately pulling back on certain AI features. Rounding out the episode, Nate and Eli cover various additional topics, including the potential antitrust actions against Google and what they could mean for the future of search. Closing the episode is our popular lightning round of questions!Learn More About Eli SchwartzEli is the best-selling author of Product Led SEO and a growth advisor and SEO strategic consultant who has helped drive hundreds of millions of dollars in annual revenue for companies like Tinder, Coinbase, WordPress, Faire, Gusto and more!LinkedIn: https://www.linkedin.com/in/schwartze/

Aaron Fowlkes of Glen Allen completed New York Institute of Technology's rigorous Internship Certificate Program during the spring 2024 semester. Fowlkes earned valuable hands-on experience in the role of photography editor at Giving Forward. *** Anne Ross Hope of Henrico was named to the spring 2024 honor roll at Rhodes College in Memphis, Tenn. To be named to the honor roll, students must earn a semester grade point average of 3.85 or higher. *** Eli Schwartz and Hank Shield of Henrico were named to the spring 2024 dean's list at Rhodes College. To qualify for the dean's list, students must...Article LinkSupport the Show.

Eli Schwartz of Henrico graduated May 11 with a bachelor's degree in Psychology from Rhodes College in Memphis, Tenn. *** The following local students recently graduated from the University of Alabama: Emily Kinsey and Trinity Walters, of Glen Allen; and James Campbell, Charles Fowler, Nancy Martin, Maillie Semp and Katherine Wilson, of Henrico. *** The following local students graduated in May from the Georgia Institute of Technology: Lilly Ko and Minh Nguyen, of Henrico; and Balazs Kaszala, Pallavi Natarajan and Nathan Yam, of Glen Allen. *** Jiayi Chen of Henrico was named to the spring 2024 dean's list at University...Article LinkSupport the Show.

Anda sudah memiliki produk atau jasa dan ingin meningkatkan penjualan? Ini episode penting untuk Anda.Ikuti acara bersama dengan Eli Schwartz, Penulis buku 'Product Led SEO' di hari selasa, 16 Juli 2024. Info di https://roadto.seocon.id

Anda perlu menjalankan market research secara berbeda. Bagaimana caranya?Ikuti Road To SEOCon bersama Eli Schwartz. info https://roadto.seocon.id

It's time to spice things up as we explore the cutting-edge trends and insights in the world of SEO and AI. We are thrilled to introduce our guest today, Eli Schwartz. Eli is the bestselling author of "Product-Led SEO" and an SEO expert and consultant with over a decade of experience. He has collaborated with leading B2B and B2C companies, helping clients like Shutterstock, Coinbase, WordPress, Blue Nile, Quora, and Zendesk generate millions in revenue through highly successful global SEO strategies. Jaryd and Eli discuss what's happened in the landscape of SEO from 2011 to 2024 and what it's going to look like well into the future? Why are most AI businessesn't actually helping users, and how is Google? Why should we be bullish on not just Google but SEO moving forward for all platforms? Why is it not about keywords anymore and what's it actually about?  They also talked about how to create content that Google and all search engines will love? (Hint hint, don't create for just the search engine itself - you'll see what we mean during the pod.). Before we dive in, make sure to hit the subscribe button. Now, let's jump into today's episode!   Episode Highlights 04:30 How Google is changing the digital landscape? 11:20 Who will be greatly affected by the changes in Google Search?  18:00 What is Eli's assumption on Search Generative Experience (SGE)? 28:10 Don't do sneaky games with Google! 34:50 Be an expert in the space 40:30 Keywords aren't necessary anymore   Key Takeaways ➥ Eli Schwartz discussed the significant changes happening in SEO and search engine practices, driven primarily by the integration of AI. He emphasized that Google's recent shifts are not entirely voluntary but rather necessary to stay relevant amidst the growing influence of AI and competitive pressures. These changes aim to address the evolving digital landscape and user expectations but also present challenges and opportunities for websites and content creators. ➥ Jaryd and Eli agreed that while AI tools are touted heavily, their actual daily use and integration into workflows remain limited. They highlight that Google's SEO landscape is shifting toward higher-quality content, which will impact websites relying on keyword-driven, commoditized content. Eli also predicts that Google may strategically limit the rollout of its Search Generative Experience (SGE) to balance innovation with practical user and business needs. ➥ Jaryd and Eli talked about how Google's ongoing helpful content updates affect publishers and content creators. Schwartz compared these updates to the 2011 Panda update, which moved focus from keyword-heavy, low-quality content to user-friendly, high-quality content. They discussed Google's efforts to keep search results good despite challenges from AI and bad SEO practices. The main point was that creators should focus on making users happy instead of trying to trick Google's algorithm. This approach will benefit both users and content creators, no matter the platform.   About The Host Eli Schwartz is the bestselling author of Product-Led SEO and an SEO expert and consultant with more than a decade of experience working for leading B2B and B2C companies. Eli's strategies have generated millions of dollars in revenue for some of the internet's top websites. He has helped clients like Shutterstock, Coinbase, WordPress, Blue Nile, Quora, and Zendesk execute highly successful global SEO strategies.   Connect with Eli Schwartz  ➥ https://www.linkedin.com/in/schwartze/ ➥ Eli's website -  https://www.elischwartz.co/ ➥ Product-Led SEO: The Why Behind Building Your Organic Growth Strategy - https://amzn.to/3XeIn1ad/ Resource Links ➥ BOB SEO Services - https://buyingonlinebusinesses.com/seo-services/ ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/ ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/ ➥ Hostinger (Website Hosting) - https://bit.ly/3HUqW0s ➥ SEM Rush (SEO tool) - https://bit.ly/3lINGaV ➥ Convert Kit (Email Service Provider) - https://bit.ly/3o10Xgx

How can you land big-name clients like Zendesk, Quora, Wordpress, and Shutterstock? And how can you shift to a better-paying structure as a consultant? Eli Schwartz reveals how coining the term "product-led" SEO and writing a book about it opened doors he never thought possible, why it's a mistake to charge by the hour instead of by the product, and why SEOs should be charging more than $100 per hour. He also discusses his 2024 predictions for Google SGE, ChatGPT as a search engine, and whether guest posts will pass any value in the eyes of Google. In this episode, we cover: (00:00) Introduction and Eli's background (02:15) Going Solo and Creating Product-Led SEO (18:16) Holistic SEO vs Product-Led SEO vs Programmatic SEO (24:42) Accepting Clients and Creating SEO Strategies (35:27) How Long Should Client Engagements Be? (39:39) Outbound Marketing and Client Acquisition (44:44) The Unexpected Success of Writing a Book (48:34) The Potential Impact of Google's SGE (56:39) Will ChatGPT Launch a Search Engne? (58:48) Will Google Announce That Guest Posts Pass No Value? (01:06:29) Does SEO Ever Change? (01:13:46) Company Size and Marketing Attribution Where to find Eli: LinkedIn: https://www.linkedin.com/in/schwartze X: https://x.com/5le Newsletter: https://productledseo.substack.com/ Website: https://www.elischwartz.co/ Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/ X: https://x.com/timsoulo Website: https://www.timsoulo.com/

In this episode, Claire speaks to Julian Hooks, principal SEO consultant at Advertising Commissions and Senior Manager of SEO at Asurion, about the importance of customer-centricity in an industry obsessed with chasing the latest SEO trend or ranking factors study.Listen to learn:Julian's five-point guide to a customer-led strategyHow to use customer insights and pain points to understand and serve customers betterHow to maintain customer focus as a business scales, and why communication is at the heart of itWhich brands and businesses are getting customer-centricity right, and why it works for themHow to use data and analytics to identify trends and address issues at a granular levelResourcesJulian on LinkedIn: https://www.linkedin.com/in/julianhooks/Advertising Commissions LLC: https://www.advertising-commissions.com/Asurion: https://www.asurion.com/See Julian speak at BrightonSEO San Diego: https://us.brightonseo.com/talks/beyond-algorithms-customer-centric-seo-as-the-key-to-long-term-successGet started with Search: a developer's guide, from Google: https://developers.google.com/search/docs/fundamentals/get-started-developersRand Fishkin on LinkedIn: https://www.linkedin.com/in/randfishkinRand Fishkin's company, Sparktoro: https://sparktoro.com/Nicole DeLeon on LinkedIn: https://www.linkedin.com/in/nicoleldeleon/Nicole DeLeon's company, North Star Inbound: https://www.northstarinbound.com/Product-led SEO, by Eli Schwartz: https://www.elischwartz.co/book

Eli Schwartz of Henrico was named to the fall 2023 dean's list at Rhodes College in Memphis, Tenn. To qualify for the dean's list, students must earn a semester grade point average of 3.70 or higher. *** The leadership honor society Omicron Delta Kappa recently initiated into the society Madison Brousseau of Glen Allen. Students initiated into ODK must be sophomores, juniors, seniors or graduate/professional students in the top 35% of their class. Students must demonstrate leadership experience and embrace ODK ideals. Brousseau is a Creative Writing and Psychology major at Hollins University in Roanoke, Va. *** Zoe Gallagher of...Article LinkSupport the show

After I read all of Eli Schwartz's book called Product-Led SEO, I was hooked and had to ask him some questions about applying his strategies towards affiliate marketing and affiliate sites. Eli will change your world view on SEO and make you think more in terms of product and reshape how you look at search engine optimization practices.

Listen as Impressive's Russ Macumber talks with the ever-wonderful Eli Schwartz of Product Led SEO about Google's SGE and what it means for the industry.Hear more words of wisdom from Eli Schwartz at ProductLedSEO.substack.com.

This episode was made possible by the community! ❤️ Get early access to podcast episodes, participate in exclusive Q&As, and more! ➡️ jaychristteves.com/support Get FREE resources and tools by visiting jaychristteves.com/resources or shop online courses at JournyAcademy.com “When you start out, you wanna understand who your customers are and what problems they face and what they need from you as a service provider and then create content around that.” In episode 109 of #TDLS, I sat down with Kevin Indig. Kevin is a Growth advisor to some of the world's fastest-growing startups and has defined Organic Growth strategies for companies like Ramp, Bounce, Nextdoor and Snapchat. Kevin led SEO and Growth at the world's leading e-commerce platform Shopify, the #1 marketplace for software G2 and the #1 productivity company Atlassian. Once a week, he sends The Growth Memo with Organic Growth strategies and case studies to +10,000 subscribers. He co-hosts the Contrarian Marketing podcast with Eli Schwartz, which gives you ideas you might not be thinking about, and has spoken in front of thousands of people at conferences around the globe. In this episode we talked about: - His awesome stories from ground up - How he was able to start on SEO at the age of 16 and then build a profitable brand and business - Actionable insights on how to start the right way in product-led growth - Step by step secrets on starting your SEO strategy for your startup - Practicable advice on navigating challenges as a content marketing professional - Practical strategies on how to create contents that converts using his own organic growth strategies - Interesting thoughts that's we really needed to ponder about AI + Content - And much much more… Books Recommendations from Kevin: - Million Dollar Consulting by Alan Weiss - Alchemy: The Surprising Power of Ideas That Don't Make Sense by Rory Sutherland - Mastery Book by Robert Greene You can get more value from Kevin by subscribing on growth-memo.com and by visiting kevin-indig.com. If you found this episode helpful, please let Kevin know by following him elsewhere @kevinindig. Visit the podcast today at thedesignlifeshow.com to get all the episodes 100% FREE. Have a question in mind? Submit your question to be answered on the podcast. Send your questions via email (at least 2-minute audio clip) at podcast@jaychristteves.com There are a ton of people asking me about how to support this podcast so here's how: 1. You can follow or leave a short & honest review on Apple Podcasts so in that way you can help me to reach more people and make the podcast more discoverable within the ecosystem. 2. You can take a screenshot of this podcast and share it with your friends, colleagues or to anyone that might be interested in this kind of content. 3. Feeling generous today? You can support the podcast monetarily by visiting jaychristteves.com/support or patreon.com/jaychristteves. 4. Shop courses and tools online to design the life you really deserve by visiting JournyAcademy.com. 5. By listening to all the podcast episodes, you already support my message, and that's more than enough and it means the world to me. So, thank you! Get FREE resources and tools by visiting jaychristteves.com/resources The podcast is available on any of your favorite podcasting apps including: Website: thedesignlifeshow.com Apple Podcasts: https://apple.co/3OzMLDx Spotify Podcasts: https://tinyurl.com/TDLSonSpotify Google Podcasts: https://tinyurl.com/TDLSon-GooglePodcasts SoundCloud: https://tinyurl.com/TDLSonSoundCloud Amazon Music (via Web or Audible app): https://tinyurl.com/TDLSonAmazonMusic Alexa Podcasts: (Just say “Alexa, play The Design Life Show on Apple Podcasts”)

Join Nate Matherson as he sits down with Eli Schwartz for the twenty-fifth episode of the Optimize podcast. Eli is the best-selling author of Product Led SEO, a co-host of the Contrarian Marketing Podcast, and a growth/SEO consultant who has helped drive hundreds of millions of dollars in annual revenue for companies like Tinder, Coinbase, WordPress, Faire, Gusto, and more. In this episode, Eli and Nate dive deep into the world of organic search as the pair discuss the current environment of organic search and explore the future awaiting SEOs in 2024. Eli speaks thoroughly about comparing Product-Led SEO and Content-Led SEO and walks our audience through real-world examples with Amazon, TripAdvisor, The Points Guy, and Zillow. Eli and Nate also analyze Programmatic SEO as a strategy, encouraging our listeners to prioritize user-centric approaches and how Product-Led SEO can often complement the process. The pair also weigh in on common questions like ‘Is SEO right for my business,' ‘Should I use AI-generated content?' and ‘What's Product-Led SEO?'. Closing out the episode is our popular lightning round of questions! For more information, please visit www.positional.com or email us at podcast@positional.com.Resources:Join Positional's Private Beta Here: www.positional.comCheck-in with Nate on LinkedIn & TwitterCheck-in with Eli on LinkedIn & Twitter, Buy Product-Led SEO, & Subscribe to Eli's Newsletter!

Join Nate Matherson as he sits down with Kevin Indig for the twenty-third episode of the Optimize podcast. Kevin Indig is a Growth advisor and angel investor who helps the world's market leaders define and evolve their Organic Growth strategy. He previously led SEO and Growth for Shopify, G2, and Atlassian. Once a week, Kevin sends an email with Organic Growth strategies and case studies to over 10,000 subscribers called The Growth Memo. He also co-hosts the Contrarian Marketing podcast with Eli Schwartz, which gives you ideas you might not be thinking about. In this episode, Kevin and Nate dive deep into analyzing the state of SEO in 2023 (including the recent algorithm updates), debate the future of SGE, and discuss AI's role in content creation. Kevin also shares his experiences in both enterprise SEO and startup SEO environments, providing critical insights for setting KPIs, managing cross-organizational communication, and avoiding activities that don't move the needle. Closing out the episode is our popular lightning round of questions! For more information, please visit www.positional.com or email us at podcast@positional.com.Resources:Join Positional's Private Beta Here: www.positional.comCheck-in with Nate on LinkedIn & TwitterCheck-in with Kevin on LinkedIn & Twitter & Subscribe to The Growth Memo Newsletter

Eli Schwartz is back for again this week here on The EDGE, this time to dig deep into the roots of SEO strategy. Eli has extensive expertise in mastering the collective strategy and fundamentals of SEO, making a living through consulting and teaching these practices. In this episode he will help you grasp the RICE Method of structured project management, as well as how to administer tactics at a precise level. Plus, you need to begin structuring your SEO strategy towards the monumental changes on the horizon with SGE. Learn how to grasp the bigger picture and take control of your SEO strategy as a whole, on this episode of The EDGE of The Web!  Key Segments: [00:00:35] BrightonSEO US Free Tickets: Nov 9, 10 2023 [00:04:01] Introducing Eli Schwartz [00:05:13] Eli's Experience Presenting SEO Strategy To Google [00:07:08] SEO Fundamentals [00:14:30] EDGE of the Web Title Sponsor: Site Strategics [00:15:14] Ensuring Stakeholders & Partners Full Commitment [00:21:28] Why You Must Always Grasp The Bigger Picture as an SEO [00:23:15] EDGE of The Web Sponsor: Wix [00:23:56] RICE Methodology: Structured Project Management [00:30:38] Managing Tactics at a Precise Level [00:35:41] Reorganizing Your Scheme Towards SGE Thanks to our sponsors! Page One Power https://edgeofthewebradio.com/pageonepower   Site Strategics http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix   Follow Guest: Twitter LinkedIn

Translating Conversion Success To Clients This week we welcome back distinguished SEO expert, Eli Schwartz, to the EDGE. Eli has put in over a decade of unparalleled B2B and B2C growth initiatives, in addition to writing and publishing his book, Product-Led SEO. In this episode, discover the true meaning behind Product-Led SEO, and how you can utilize this strategy to further position yourself for success. Additionally, understand the significance of creating a customer persona, and how without one, you're unable to fully understand the buyer's journey. We uncover the TRUTH about Product-Led SEO, and how to truly maximize revenues for your clients on this episode of The EDGE of The WEB! Key Segments: [00:00:35] BrightonSEO US Free Tickets: Nov 9, 10 2023 [00:04:03] Introducing Eli Schwartz [00:05:24] What is Product-Led SEO?   [00:11:18] Eli's SEO Guide Presentation at Google [00:17:19] EDGE of the Web Title Sponsor: Site Strategics [00:18:03] Why is Creating a Persona and Understanding Needs of User Not So Commonly Practiced?  [00:25:20] EDGE of The Web Sponsor: Wix [00:26:01] Why Google Rankings Don't Pay the Bills [00:30:12] Demonstrating REAL Success To Clients Thanks to Our Sponsors! Site Strategics http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix    Follow Our Guest https://twitter.com/5le?lang=en https://www.linkedin.com/in/schwartze

In this special episode of The SaaS SEO Show, we collected all the tidbits our guests shared about the future of SEO and the changes happening in the industry.************************Timestamps: (00:00) - Intro (01:35) - Brian Shumway, Director of SEO Product at Upwork. (03:50) - Neil Patel, Co-Founder at NP Digital. (05:04) - Jason Barnard, CEO and Founder at Kalicube. (07:30) - Josh Garofalo, SaaS Product Marketing Consultant & Copywriter at SwayCopy.com. (09:08) - Nigel Stevens, CEO and Growth Lead at Organic Growth Marketing. (13:09) - Jeremy Galante, SEO Lead at ClickUp. (15:44) - Eli Schwartz, Growth Advisor and SEO Strategic Consultant. (19:44) - Jitesh Patil, SEO & Content Specialist at Toggl. (22:09) - Bethany Fagan, Head of Content Marketing at PandaDoc (24:16) - Eric Hoover, Organic Search Director at Jellyfish. (25:16) - Caitlin Burns, Content and SEO Lead at Dovetail. (28:50) - Bernard Meyer, Sr. Director of Content & Creative at Omnisend. (32:48) - Lindsay Germain, Growth Product Manager at InfluxData. (37:29) - Outro ************************Stay Tuned:► Website: https://minuttia.com/► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia.

Prepare for an eye-opening journey into the dynamic realm of digital marketing and SEO in this power-packed episode of Forbes Factor. Join host Forbes Riley as we dive deep into the worlds of two remarkable experts: Eli Schwartz and Chad Pollitt. Eli Schwartz, a seasoned SEO consultant with over a decade of experience, takes us on an enlightening exploration of digital marketing's ever-evolving landscape. Discover the intricacies of tailoring marketing strategies to buyer personas, understanding their journeys, and the pivotal role of SEO in achieving your goals. Eli's unique approach transforms SEO into a strategic game-changer and unveils the captivating intersection of AI and search. Whether you're a seasoned marketer or just beginning, Eli's insights provide actionable strategies to elevate your digital marketing game. Next, we embark on a riveting journey with Chad Pollitt, a decorated military veteran who has set the digital marketing world ablaze with over two decades of experience. Join Forbes Riley in uncovering Chad's remarkable trajectory, from crafting powerful campaigns for renowned brands to becoming a top-five content marketing thought leader. Explore Chad's groundbreaking contributions to content promotion, native advertising, and inbound marketing. Dive into his world, where he's generated over 100,000 leads and tracked millions in returns, all while pushing the boundaries of digital marketing. Buckle up for an engaging conversation where Eli Schwartz and Chad Pollitt join Forbes Riley in exploring the strategies, innovations, and future trends shaping the digital landscape. Whether you're an aspiring marketer, an industry veteran, or simply intrigued by the art of digital success, this episode promises to inspire, educate, and ignite your passion for mastering online engagement. Don't miss this unique opportunity to learn from two visionaries and fuel your journey to triumph in the dynamic digital age.

Prepare for an eye-opening journey into the dynamic realm of digital marketing and SEO in this power-packed episode of Forbes Factor. Join host Forbes Riley as we dive deep into the worlds of two remarkable experts: Eli Schwartz and Chad Pollitt. Eli Schwartz, a seasoned SEO consultant with over a decade of experience, takes us on an enlightening exploration of digital marketing's ever-evolving landscape. Discover the intricacies of tailoring marketing strategies to buyer personas, understanding their journeys, and the pivotal role of SEO in achieving your goals. Eli's unique approach transforms SEO into a strategic game-changer and unveils the captivating intersection of AI and search. Whether you're a seasoned marketer or just beginning, Eli's insights provide actionable strategies to elevate your digital marketing game. Next, we embark on a riveting journey with Chad Pollitt, a decorated military veteran who has set the digital marketing world ablaze with over two decades of experience. Join Forbes Riley in uncovering Chad's remarkable trajectory, from crafting powerful campaigns for renowned brands to becoming a top-five content marketing thought leader. Explore Chad's groundbreaking contributions to content promotion, native advertising, and inbound marketing. Dive into his world, where he's generated over 100,000 leads and tracked millions in returns, all while pushing the boundaries of digital marketing. Buckle up for an engaging conversation where Eli Schwartz and Chad Pollitt join Forbes Riley in exploring the strategies, innovations, and future trends shaping the digital landscape. Whether you're an aspiring marketer, an industry veteran, or simply intrigued by the art of digital success, this episode promises to inspire, educate, and ignite your passion for mastering online engagement. Don't miss this unique opportunity to learn from two visionaries and fuel your journey to triumph in the dynamic digital age.

Eli Schwartz is an SEO expert and consultant with decades of experience. He helps large companies grow their business with SEO. He goes over how to use SEO in a way that drives clicks and profits with a game plan rather than throwing money at SEO without knowing what you're getting out of it. Learn more about Eli here: https://www.elischwartz.co/

On today's episode of Get Out of the System, Jason Lee welcomes Eli Schwartz. Eli is a marketer who helps companies with organic search. Eli explains that while organic search results are free, it takes effort and investment. He advises that SEO may not be suitable for all companies and why. ______

Sermon - Eli Schwartz FFM Website: http://www.ffm.church Online Giving: http://www.ffmcentreville.org/online-giving/ Prayer warriors are available to take your calls at: 269-467-6805

Eli Schwartz, Author of Product-Led SEO, shares his SEO strategy for AI search engines. Download the free powerups cheatsheet: https://marketingpowerups.com/032

Some CrowdStreet investors are expressing disbelief, and rage, after learning that millions of dollars of their investment funds have gone missing! Investors pumped more than $60 million into two deals sponsored by Nightingale Properties on that platform, and Poof! The money has mysteriously disappeared!   Hi, I'm Kathy Fettke and this is Real Estate News for Investors. If you like our podcast, please subscribe and leave us a review.   As reported by Bisnow, Nightingale did a great job pitching the deals to CrowdStreet investors. One was Nightingale's purchase of the Atlanta Financial Center for $182 million, which represented a $78 million loss for the seller and instant equity for the buyers. The Real Deals reports that more than 650 investors clamored into that deal with $54 million. The other deal was the renovation of a Miami Beach office building that Nightingale already owned. It raised $9 million for that project.   Slick Marketings Pitch   Nightingale told investors that it has a stellar track record with more than 30 big deals that never lost money. And it enticed investors with what it described as a rare opportunity to invest in trophy-style real estate.   University marketing professor, Zhiyong Yang, invested 50K into Atlanta and told Bisnow that “they did a wonderful marketing job.” Investor, Mike Huber, says the news about the missing funds is mind-boggling. He has 150K in the project, and is now wondering, like other investors, how this could have happened.   Red Flags   Their worries began last August thanks to a Wall Street Journal article. The Journal reported that Nightingale had failed to tell investors about two previous deals that lost money, which would have tarnished the sterling reputation that Nightingale was selling.   Potential investor Ian Ippolito told Bisnow that he was initially interested and was partially sold on the pitch that Nightingale had never lost money. But then Ippolito, who writes a blog called The Real Estate Crowdfunding Review, decided to investigate further, and found that Nightingale's track record is not so sterling – that it had lost money in those two deals. He thought to himself: “There's something shady going on here. I'm not going near this deal.”   What Went Wrong?   Although CrowdStreet is just a platform, there are questions about where it went wrong in vetting Nightingale, and why it didn't do more to safeguard investor funds, which it collected. If you're not familiar with CrowdStreet, it attracts all kinds of independent real estate investors, from all walks of life. It was founded in 2014 but really took off during the pandemic, raising $1.2 billion from retail investors in 2021 alone.   CrowdStreet's CEO, Tore Steen, told Bisnow that he is “shocked and angered” by the Nightingale fiasco. He says: “This is not a crowdfunding issue. This was simple illegal behavior by a real estate developer. There were investors outside of the CrowdStreet platform that were involved here. Whether it's online or offline, fraud exists in this industry.”   Although Steen doesn't believe that the platform exposed investors to a higher risk of fraud, investors want to know why CrowdStreet handed the funds over to Nightingale instead of putting them into escrow.    Investors Blindsided   One investor told Bisnow: “It's surprising that CrowdStreet was not taking a more guardian role when the Wall Street Journal article came out.” The article did prompt some investors to ask for refunds, especially as the deals experienced more delays in closing. And some did get refunds, along with plenty of positive sounding communication from Nightingale, including Christmas cards.   One investor on the West Coast says: “They gave us the option to withdraw the funds. That gave me comfort. They do all those things to make you feel that they are super-legit. I was entirely blindsided.”   Nightingale ended up processing about $9 million in refunds, but Bisnow reports that the refund process wasn't consistent. CrowdStreet became concerned at that point, and requested bank statements and operating agreements for the two deals. Instead of producing those documents, Nightingale started communicating with CrowdStreet through an attorney, and CrowdStreet recommended that shareholders take on an independent manager for these two deals.   With a background in forensic accounting, former Cousins Properties executive, Anna Phillips, was chosen for that position. She told investors that it's not clear what Nightingale did with the funds but she did immediately see some irregularities, such as the transfer of $12 million into an account owned by Nightingale's CEO, Elie Schwartz, instead of an account managed by the company.  But even that policy is being questioned because investors thought that because the deals hadn't closed, the money would have gone into escrow.    Escrow for Unclosed Deals   CEO Steen said in a statement that: “Establishing an escrow process was one of many components of our transition to the broker model and something we have been working on for many months.” CrowdStreet has since incorporated an escrow process into its funding deals.   As to questions about the vetting of Nightingale, Bisnow reports that CrowdStreet had done a background check and received more than a half dozen references from well-known institutions like Citibank. These problems could be attributed to growing pains for CrowdStreet, but it is also a failure in due diligence by investors.   Accidents Waiting to Happen   According to investor Ippolito, some crowdfunding deals are “accidents waiting to happen,” which you could probably say about any kind of investment and that investors need to do more of their own research on sponsors. He says you wouldn't go to buy a car and trust everything the salesperson is going to tell you.    Investor Chris Honcik of Idaho told Bisnow: “I'm a little bit angry at CrowdStreet at not having vetted this a little bit better. I don't think I should be the person vetting Nightingale. But in the end, it all comes down to me. It's kind of my fault.”   At this point, almost all of the money is still missing and both Nightingale and CEO Schwartz have been accused of misappropriating funds. Phillips is hoping to track it down. She put both deals into Chapter 11 bankruptcy because the reorganization process will help her find out what happened.   Who's Responsible?   In the meantime, investors are taking it on the nose, not knowing if or when they'll get a refund, and CrowdStreet will continue to do damage control. CEO Steen said in an interview with Bisnow: “I really don't believe it has anything to do with the fact that it's crowdfunding. It has to do with the type of individual that chose to blatantly disregard the law and ethical behavior, and in this case, fiduciary responsibility.”    Here's my thoughts. Regardless of who's to blame, the funds are missing and may not be recovered. How can investors avoid this type of catastrophe in the future? 1. Verify and then trust. Yes, this is a twist to trust and then verify. Just because the deal was on a large crowdfunding platform like Crowdstreet does not mean the operators could be blindly trusted. Many real estate crowdfunding sites are just platforms for developers and syndicators to post their deals. Crowdstreet may or may not have performed due diligence, and it doesn't matter. If you are investing a few thousand dollars into a deal, maybe you don't need to research it fully as you can may be afford to lose the money. But if you are investing tens of thousands or even hundreds of thousands of dollars, you absolutely must vet the sponsor and the deal. This is why only accredited investors are allowed to invest in these kinds of opportunities - because they can afford to have a CPA, attorney and underwriter review the documents and pro-forma. Someone on your team needs to understand the deal when investing that much money.  2. All investments have inherent risk. That's why they are investments, and not guaranteed. That is why you should diversify and not put too much money in any one deal. Even a well-underwritten deal can go sideways when there are challenges like a global pandemic that shut down the economy and caused supply chain issues, or interest rates tripling in a year. 3. Finally, make sure you know exactly where your money is going. Escrow accounts protect your money - at least in the sense that the escrow company will ensure that the funds go to the closing table.   You can find out more about how to invest responsibly as a RealWealth member. It's free to join, and takes just a few minutes. Keep up with important real estate news at newsforinvestors.com, and please remember to subscribe to this podcast to get new episodes automatically delivered to your phone!    Thanks for listening! Kathy Fettke   Links:   1 - https://www.bisnow.com/national/news/capital-markets/crowdstreet-investors-say-accusations-about-nightingale-mind-boggling-as-they-face-a-possible-total-loss-119896   2 - https://therealdeal.com/national/2023/07/14/fiduciary-to-investors-funds-in-nightingale-projects-misappropriated/   3 - https://www.bisnow.com/new-york/news/capital-markets/nightingale-properties-crowdstreet-scandal-illegal-behavior-119884?utm_source=outbound_pub_58&utm_campaign=outbound_issue_69142&utm_content=link&utm_medium=email

This episode is available on Spotify and Apple Podcasts.In this thought-provoking podcast episode, we dive deep into strategies for becoming better marketers and the power big tech companies have on our lives. We cover topics such as:* Are users powerless against big tech algorithms?* How can one protect themselves from unjust bans by tech giants?* In what ways is AI impacting marketing and the tools available?* How can marketers reduce the risk of being banned from major platforms?Back when Eli was responsible for SEO and driving traffic at a previous company, he had to hit the front page of social media, and Digg was an important part of the job. But one day, shockingly, the platform closed his account without warning.Despite not doing anything wrong, Eli couldn't get his original account back, and even worse - the CEO of Digg misattributed an unrelated account to him, worsening the situation. Transparency on these platforms can sometimes be seriously lacking.Eventually, he started a new account, which ended up being more successful. But the lesson was clear: algorithms have power, and they aren't always right. This raises questions about our reliance on Big Tech platforms and their potential repercussions.Fast forward to today, and we see this power dynamic continue to evolve. For example, Substack, Facebook, and other platforms can sometimes inaccurately or unfairly penalize individuals, leading to loss of income and reputation damage.So, what can we take away from these experiences? Recognize that Big Tech wields significant power over our work and lives and that their decisions aren't always accurate or fair. Be proactive in diversifying your online presence and digital strategy!Keep an eye on the power dynamics in your online interactions and identify where it makes sense to mitigate risks.Show notes* https://www.nytimes.com/2022/08/21/technology/google-surveillance-toddler-photo.html* Why accounts get disabled by Google* Neuron* Chat GPT for iOS* Learn.xyz* AudioPen* The Verge* PassionfrootTime stamps[00:00:05] Improving as a Marketer: Prioritizing Time for Thinking and Copywriting Skills[00:04:15] The Importance of Copywriting in Social Media and Digital Marketing[00:05:19] The Power of Big Tech and the Impact on Everyday Lives[00:07:31] The Power and Potential Dangers of Big Tech Algorithms[00:14:26] Google Ads Account Bans and Difficulty Reaching Support[00:17:11] Unbanning and Reconciliation in Tech Companies[00:22:15] Derisking a Ban from Big Tech Companies[00:24:35] Eli Schwartz and Kevin Indig discuss AI's history and cool AI apps[00:25:54] AI and Marketing: How Artificial Intelligence is Changing the Game[00:28:57] The Art of Contrarian Marketing with Fred JoyalIf you want to sponsor this podcast and newsletter, please book a slot via Passionfroot. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.contrarianmarketingpodcast.com

“66% of websites don't need to do SEO. There's no reason that they should bother.” Eli Schwartz is a seasoned SEO expert and consultant with over a decade of experience, helping prominent B2B and B2C companies like WordPress, Shutterstock, and Zendesk drastically enhance their organic visibility. Formerly leading SEO at SurveyMonkey, he boosted organic search to become a major growth driver.  An accomplished speaker and author of the book “Product Led SEO”, Eli's insights regularly appear in top industry publications and events, and he serves as a judge for prestigious awards like the US Search Awards and UK Search Awards. Questions and topics we covered include: February 24th, 2010—How Google's Panda update changed Eli's career Why Eli doesn't pay attention to Google algorithm updates (the answer is all about UX) Why marketers shouldn't focus too much on page speed The common misconceptions about SEO How long does SEO take to see results? The basics between editorial vs programmatic SEO The right method for building an SEO forecast Does domain authority still matter? The core skills you need to have before you start your first SEO job And more! Relevant  Links: Find Eli on LinkedIn - https://www.linkedin.com/in/schwartze/ Find Eli on Twitter - https://twitter.com/5le  Check out his Substack newsletter - https://productledseo.substack.com/ His book, Product-Led SEO - https://amzn.to/4109eQo Eli's new “SEO Growth Strategy and Content Planning” Course - https://www.domestika.org/en/courses/3824-seo-growth-strategy-and-content-planning/elischwartz And you can say hi to me on LinkedIn here - https://www.linkedin.com/in/kennysoto/ Our Podcast Partner - MarketerHire If you're looking to hire expert freelance talent this year to scale your business (and impress your boss), check out MarketerHire. MarketerHire vets freelance talent so when you hire an SEO expert, Email Marketer, or even a Fractional CMO—you're not wasting your money or your time. You can hire your first freelancer and get a $500 credit by visiting: www.kennysoto.com/hire 

Welcome to No Hacks Show, a weekly podcast in which we talk to smart guests about the many ways you can optimize your online presence. Today's guest is Eli Schwartz! Eli is a growth advisor who worked with companies like WordPress, Tinder, Coinbase, Mixpanel - to name a few, book and course author, conference speaker, co-host of the Contrarian Marketing podcast… and a lot more.Listen to learn why SEO is never going to die, if SEO is the right investment for every business, why SEO is a 12-18 month investment, and a lot more. If you're a CRO/experimentation practitioner listening to the podcast - you will love Eli (author of Product-Led SEO book). If you're an SEO human, you probably already do :)Episode links:Eli's LinkedInEli's websiteProduct-Led SEO book on Amazon

This episode is available on Spotify and Apple Podcasts.In this episode, we discuss our favorite creative marketing channels.Kevin shares how Atlassian used Trello's email list to boost content from an SEO perspective, resulting in a significant increase in visits and shares.Eli shares his experience partnering with the Toilet Association of Singapore to create a humorous survey on bathroom cleanliness, which went viral and garnered media attention.Key takeaways- Think beyond digital: Radio ads, Hulu ads, and outdoor media (such as billboards and TV shoutouts) can offer cheaper and more creative ways to reach your audience.- Utilize community marketing: Building strong online communities around your product can surface product ambassadors who help push the product forward. These ambassadors can feel more genuine and effective compared to traditional influencers.- Don't forget email lists and messaging apps: Email lists, text, and WhatsApp can potentially reach many users, but it's important not to overdo it or cause brand damage. Being careful with communication and frequency is key.Show notes* Eli's SEO course: https://www.domestika.org/en/courses/3824-seo-growth-strategy-and-content-planningTime stamps[00:00:05] Discussing New Life and Creative Marketing Channels for Customer Acquisition[00:01:54] Eli Schwartz Launches SEO Course for Beginners[00:04:02] Innovative and Creative Marketing Channels[00:05:56] The value of out-of-home advertising[00:07:22] Discussing Growth Strategy for a Fictitious Self-Cleaning Diaper Product[00:07:47] Innovative Marketing Channels: Product Ambassadors and Online Communities[00:10:16] Exploring Innovative Marketing Channels with Eli Schwartz and Kevin Indig[00:15:17] Exploring Untapped Advertising Channels Such as Radio Ads and More[00:18:06] Innovative and Creative Traffic Channels for Growth Marketing[00:20:54] Exploring unconventional digital marketing channels[00:21:58] Quick Marketing Channels for Startups[00:24:19] Leveraging Email Lists and Creative Marketing for SEO[00:27:55] SEO Emergency? Be Proactive, Communicate, and Prioritize[00:28:58] The Contrarian Marketing Podcast: Disrupting and Challenging Common Marketing Practices This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.contrarianmarketingpodcast.com

This episode is available on Spotify and Apple Podcasts.

Is there a difference between enterprise SEO and SMB SEO? Yes, there is, but it's probably not what you think it is. Hosts Crystal Carter and Mordy Oberstein sit down with Wix's own Matt Matergia, Vice President of Global Strategic Sales, to discuss the challenges of navigating the enterprise space.  They also welcome guest Eli Schwartz, author of Product-Led SEO, who discusses how SEOs can ensure that they're staying hands-on and sharp at their craft. Walk with us into the enterprise this week on the SERP's Up SEO Podcast. Key Segments:  [00:03:50] What's On This Episode of SERP's Up?  [00:04:12] Focus Topic of the Week: What you need to know for Enterprise SEO [00:16:57] Focus Topic Guest: Eli Schwartz [00:23:39] Across the Wixverse [00:34:03] Snappy News [00:37:27] Follow of the Week: Paul Andre De Vera Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Eli Schwartz Matt Matergia Paul Andre De Vera Resources: Wix SEO Learning Hub Enterprise SEO Tips Product Led SEO Eli Schwartz SEO Consulting State of Technical SEO 2023 The Searchlight Newsletter News: Google CEO Sundar Pichai Talks Bard & The Future Of Search Seeing Early Signs Of A Google Search Ranking Algorithm Update Maximizing Sales Team Efficiency with Location Intelligence Bing Preview Release Notes: Image & Video Search Exploring Italy's ChatGPT Ban And Its Potential Impact

Are you doing the right SEO for your business? If you took too long to answer, then you might have a problem that you're totally unaware of.  This is a unique spin we haven't all anticipated. Eli Schwartz joins me today in this exciting episode to take a deep dive into Product-Led SEO and he's going to unmask the difference it can make to your business. Eli Schwartz has more than ten years of experience working with top B2B and B2C businesses. He is the best-selling author of Product-Led SEO and an SEO expert and consultant. Some of the most popular websites on the internet have made millions of dollars because of Eli's techniques. His clients include Shutterstock, Coinbase, WordPress, Blue Nile, Quora, and Zendesk. He has assisted them in implementing effective global SEO strategies. We have covered what Product-Led SEO is and why you should use it even if you are a blogger? How to understand what your actual product is so that users can give them the most value? We also discussed how you should actually create content not using SEO tools and save your time and money instead? Why everyone is doing link building wrong? Why do all sites get spammy sites linking to them, is there a way to stop it? Ultimately, Eli shared the direction he sees SEO is going in the future. How Google could get knocked off it's perch as the largest search engine in the world? Shift to Product-Led SEO and scale up your business. Check out this episode and smash the ‘Play' button now!   Episode Highlights 02:34 What is Product-Led SEO? 09:17 Why should you ignore the algorithm when doing SEO? 11:47 Focus on your Users when creating content! 19:47 Does site speed matter more than quality content? 22:16 Follow vs NO Follow links, which works best? 26:26 Give importance on the perceived authority of the users to the site 31:38 How do sites acquire spammy links? 35:20 Eli shared how SEO is going to evolve in the future 39:56 Where can you find Eli?   About The Guest Eli Schwartz is the bestselling author of Product-Led SEO and an SEO expert and consultant with more than a decade of experience working for leading B2B and B2C companies. Eli's strategies have generated millions of dollars in revenue for some of the internet's top websites. He has helped clients like Shutterstock, Coinbase, WordPress, Blue Nile, Quora, and Zendesk execute highly successful global SEO strategies.   Resource Links ➥ Buying Online Businesses Website (https://buyingonlinebusinesses.com)  ➥ Download the Due Diligence Framework  (https://buyingonlinebusinesses.com/freeresources/) ➥ Visit Niche Website Builders and Get EXCLUSIVE OFFERS here as a BOB listener (https://bit.ly/3BusZE3)   Connect with Eli Schwartz: ➥ https://www.linkedin.com/in/schwartze/ ➥ Eli's website -  https://www.elischwartz.co/ ➥ Product-Led SEO: The Why Behind Building Your Organic Growth Strategy - https://amzn.to/3XeIn1aSee omnystudio.com/listener for privacy information.

See the episode resources in the show notes on:https://emjpodcast.com/eli-schwartz-product-led-seo-interviewCheck out more episodes of our SEO Podcast.

Eli Schwartz literally wrote the book on "Product-led SEO," a practice he has applied at leading B2B and B2C companies such as Coinbase, Zendesk, Gusto, MixPanel, Quora and many more. In this conversation he shares practical advice on implementing this strategy along with examples from Zillow, Figma, Canva and others. We also talk about hiring for SEO in a startup and where SEO should live inside the org, as well as AI tools in SEO. Sponsor: This podcast is brought to you by grwth.co. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up. To learn more and book a free consultation, go to grwth.co. Episode timestamps: (1:27) What is Product-led SEO? (4:07) Zillow case study (7:24) The three pillars of SEO (9:45) Product-led SEO in B2B vs. B2C companies (11:59) Planting as many seeds as possible (13:18) Leveraging AI in SEO (16:11) Hiring for SEO at the early stages (17:34) Where should SEO live within the organization? (18:49) Houston vs. the Bay area (21:29) When does product-led SEO not work? (22:48) Figma & Canva case studies (see notes below) (24:08) The value of link-building (25:29) Applying this to eCommerce (26:38) Final thoughts Guest contact info: https://www.linkedin.com/in/schwartze/ https://twitter.com/5le Book: https://a.co/d/i8oAiRS Further reading: When you're done the book and want more examples of product-led SEO, check out this article from Kevin Indig (who coincidentally recently started a podcast with Eli called "Contrarian Marketing"): https://www.kevin-indig.com/5-examples-of-product-led-seo/ And here are a couple of great articles on Canva's SEO growth strategy: https://buildd.co/marketing/canva-seo-case-study https://thegrowthplaybook.substack.com/p/canvas-seo-strategy-is-elite Get in touch: https://www.linkedin.com/in/moshehp/ https://twitter.com/MoshehP hello@pmfpod.com www.pmfpod.com

I chat with Maeva Cifuentes, founder and CEO of Flying Cat Marketing, an SEO and content marketing agency. We discuss Maeva's journey from freelance translator to CEO of a successful marketing agency. Maeva also shares with us some practical SEO tips.Mentioned in this episode:Maeva's company, Flying Cat MarketingMaeva on LinkedInProduct-led SEO by Eli Schwartz 

Show Notes:00:40: Welcome, Eli Schwartz, Growth Advisor and author of Product-Led SEO1:42: How startups should think about SEO in a volatile environment3:31: Why startups should not do SEO7:17: Creating SEO ROI models for startups12:56: Why links aren't the end-all be-all20:27: Learn from Eli's SEO advisory toolset27:52: When and when not to implement SEO strategy30:22: Why differentiation in strategy is important42:24: How to use traffic as a metric44:32: Comparing SEO strategies: Amazon vs. Walmart54:00: How to survey users from a search standpoint58:01: Eli's final tips, tactics, and recommendationsShow Links:Learn More About Eli SchwartzGet Eli's Book: Product-Led SEOFollow Eli on TwitterFollow Ross on TwitterSend Us an Email

In this HCI Podcast episode, Dr. Jonathan H. Westover talks with Eli Schwartz about optimizing organic revenue with a distinctive blend of creativity and logic. Eli Schwartz (https://www.linkedin.com/in/schwartze/) is a SEO expert and consultant with more than a decade of experience working for leading B2B and B2C companies. His ability to demystify and navigate the SEO process has generated billions of dollars in revenue for some of the internet's top websites, including such clients as Shutterstock, WordPress, Blue Nile, Quora, and Zendesk. His new book is Product-Led SEO: The Why Behind Building Your Organic Growth Strategy. Learn more at elischwartz.co. Please consider supporting the podcast on Patreon and leaving a review wherever you listen to your podcasts! This episode is sponsored by/brought to you by BetterHelp. Give online therapy a try at www.BetterHelp.com/HCI and get on your way to being your best self. Check out Ka'Chava at www.Kachava.com/HCI. Check out BELAY here. Check out the HCI Academy: Courses, Micro-Credentials, and Certificates to Upskill and Reskill for the Future of Work! Check out the LinkedIn Alchemizing Human Capital Newsletter. Check out Dr. Westover's book, The Future Leader. Check out Dr. Westover's book, 'Bluer than Indigo' Leadership. Check out Dr. Westover's book, The Alchemy of Truly Remarkable Leadership. Check out the latest issue of the Human Capital Leadership magazine. Each HCI Podcast episode (Program, ID No. 592296) has been approved for 0.50 HR (General) recertification credit hours toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Learn more about your ad choices. Visit megaphone.fm/adchoices

Where do most law firms go wrong with SEO? One of the hottest topics and biggest marketing trends is leveraging SEO for business growth. In this episode, Eli Schwartz joins me to talk about SEO from a different angle than we typically speak about. He shares why most firms shouldn't in fact be prioritizing SEO. Eli is an SEO expert and consultant with more than a decade of experience working for leading B2B and B2C companies.  His ability to demystify and navigate the SEO process has generated billions of dollars in revenue for some of the internet's top websites, including such clients as Shutterstock, WordPress, Blue Nile, Quora, and Zendesk.  As head of SurveyMonkey's SEO team, Schwartz oversaw the company's global operations, helped launch the first Asia-Pacific office, and grew the company's organic search from just 1 percent of revenue to a key driver of global revenue. His work has been featured by TechCrunch, Entrepreneur.com, and Y Combinator, and he has given talks at business schools and keynote conferences around the world. His new book is 'Product-Led SEO: The Why Behind Building Your Organic Growth Strategy'.Eli gives listeners actionable tips on: [1:50] What most firms are doing wrong with their SEO [3:50] Why certain firms shouldn't be doing SEO [6:45] Why SEO isn't the right kind of approach to managing your marketing [8:30] Which metrics you should be paying attention to [12:35] Content creation tips as it relates to SEO [18:40] Which firms should be doing SEO [21:45] Where firms go wrong with ‘links' [27:50] Eli's book recommendation Resources mentioned in this episode: Million Dollar Consulting by Alan Weiss Product-Led SEO: The Why Behind Building Your Organic Growth Strategy Connect with Eli here: Twitter LinkedIn www.productledseo.com  www.elischwartz.co  Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

Where do most law firms go wrong with SEO?   One of the hottest topics and biggest marketing trends is leveraging SEO for business growth.   In this episode, Eli Schwartz joins me to talk about SEO from a different angle than we typically speak about. He shares why most firms shouldn't in fact be prioritizing SEO.   Eli is an SEO expert and consultant with more than a decade of experience working for leading B2B and B2C companies.    His ability to demystify and navigate the SEO process has generated billions of dollars in revenue for some of the internet's top websites, including such clients as Shutterstock, WordPress, Blue Nile, Quora, and Zendesk.    As head of SurveyMonkey's SEO team, Schwartz oversaw the company's global operations, helped launch the first Asia-Pacific office, and grew the company's organic search from just 1 percent of revenue to a key driver of global revenue. His work has been featured by TechCrunch, Entrepreneur.com, and Y Combinator, and he has given talks at business schools and keynote conferences around the world. His new book is 'Product-Led SEO: The Why Behind Building Your Organic Growth Strategy'. Eli gives listeners actionable tips on: [1:50] What most firms are doing wrong with their SEO [3:50] Why certain firms shouldn't be doing SEO [6:45] Why SEO isn't the right kind of approach to managing your marketing [8:30] Which metrics you should be paying attention to [12:35] Content creation tips as it relates to SEO [18:40] Which firms should be doing SEO [21:45] Where firms go wrong with ‘links' [27:50] Eli's book recommendation Resources mentioned in this episode: Million Dollar Consulting by Alan Weiss Product-Led SEO: The Why Behind Building Your Organic Growth Strategy Connect with Eli here: Twitter LinkedIn www.productledseo.com  www.elischwartz.co  Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

Join Shalom Klein on his weekly radio show, Get Down To Business with guests: Victoria Grady Eli Schwartz

Eli Schwartz is an SEO expert and consultant with more than a decade of experience working for leading B2B and B2C companies.  His ability to demystify and navigate the SEO process has generated billions of dollars in revenue for some of the internet's top websites, including such clients as Shutterstock, WordPress, Blue Nile, Quora, and Zendesk. As head of SurveyMonkey's SEO team, Schwartz oversaw the company's global operations, helped launch the first Asia-Pacific office, and grew the company's organic search from just 1 percent of revenue to a key driver of global revenue.  His work has been featured by TechCrunch, Entrepreneur.com, and Y Combinator, and he has given talks at business schools and keynote conferences around the world.  Key Takeaways.  Understanding what SEO is and why it matters Forecasting search traffic using bottoms up metricsSEO is an amazing marketing channel: And how you can best positioned yourself to reach your desired audienceTypes of industries that Eli recommends are best suited for SEO Eli's take on strategies used by google and other search engines. He shares why it's important to focus on the users as opposed to obsessing over a search engine's algorithm and system of ranking. Why local sites and businesses should not be doing SEOHow Eli helps different businesses and companies that reach to him for help. And why two thirds of his interested clients end up being the wrong fit for SEO. Prioritization of contentAn exercise for interested parties looking to venture into SEO Connect with Eli LinkedIn - www.linkedin.com/in/schwartze/  Website - https://www.elischwartz.co/  Twitter - https://twitter.com/5le  Amazon - https://www.amazon.com/Eli-Schwartz/e/B091G2SQXB%3Fref=dbs_a_mng_rwt_scns_share 

Are you aware of what the potential is for SEO for your business? Are you currently using SEO but making one of these common mistakes? In today's episode, Eli Schwartz, previous leader of SEO at Survey Monkey and author of Product Lead SEO, shares how you can properly use SEO for your B2B company. Eli discusses what exactly product lead SEO is, what types of businesses shouldn't use SEO, how to properly implement SEO to increase sales revenue.  Quotes:  “When I think about SEO, and the potential for SEO, it is so first of all, not not enough people are aware of what that potential is. And it's literally uncapped.” “I think that is the absolute biggest mistake people make, which is not recognizing the potential from this channel, and how to optimize for the channel, not how to optimize SEO but optimized for the channel with how you structure who you hire and how you invest into it.” Looking for more guidance and support on handling all your B2B sales struggles? You can connect with Ian Altman and learn more about the Same Side Selling Academy through the links below:  Linkedin: https://www.linkedin.com/in/ianaltman/ (https://www.linkedin.com/in/ianaltman/) Twitter: https://twitter.com/IanAltman (https://twitter.com/IanAltman) Website: www.samesidesellingacademy.com Email : ian@ianaltman.com

Levels Head of Growth, Ben Grynol, and Levels Editorial Director, Mike Haney, chatted with Growth Advisor and SEO Strategic Consultant, Eli Schwartz. They discussed the idea of SEO as a strategic growth lever and what are the most efficient and inefficient ways of using it. Become a Levels Member – levelshealth.com Learn about Metabolic Health – levelshealth.com/blog Follow Levels on Social – @Levels on Instagram and Twitter

Have you ever wanted to pick the brain of an SEO expert and get the real scoop on what makes for good - and bad - search engine optimization and even understand for what situations SEO might not be the best investment of your marketing budget?If so you are going to love this interview with Eli Schwarz, author of Product-Led SEO. I guarantee you after listening to this episode you will see SEO in a brand new insightful light!Key Highlights[02:19] Introduction of Podcast Guest, Eli Schwartz[03:38] How Eli Got Into SEO[06:45] Going Beyond Keywords[10:10] How to Identify SEO Opportunities[14:23] Types of B2B Companies that Best Fit SEO[19:03] Eli's Definition of Investing[22:17] Productled SEO[24:19] Example of Succesful Businesses[28:27] Programmility and Scalability[29:56] Things People Overlook SEO[34:12] Smarter AI in SEO][35:26] Final Advice[37:43] Connect with EliNotable QuotesI think the idea is in the idea for all marketing, social media, SEO, paid media, brand media is users, you want to sell something, even if you're not selling an actual product, you're selling eyeballs, you're selling your media, you're selling retention, you're selling on brain authority.I want to bring SEO back to that which is search is just a medium for people to find us.So I think if you think about search as a medium and search as a concept, then you're focusing on the user, which is how do I create the best content, the best material for the users that are going to be using searches immediately, not how am I going to understand Google's algorithm of today and improve upon that so I show up as high as possible.Know where you are in the funnel and build the effort around that.So that's all I'm saying is do the basics, but don't make it an investment. If it's not a channel, don't spend money on advertising if you're not going to get users from it.When I say product lead SEO, I mean that your understanding that there is a user out there on search that is looking for something that you can sell, and you build an entire product around it.So educational content, again, if if it doesn't scale, then you're limited by how much content you can create.90% of websites don't do SEO. That's a fact. I think it's probably 99% of websites in the world don't do SEO. So all the rules that Google has, has to work for the 100%, not just the 90%If you can't justify your spend on SEO, if you don't see how the amount of money you're spending on SEO will ever repaid back, you can't put it in a spreadsheet. Guest Links:Eli's Website: https://www.elischwartz.co/Product-Led SEO on Amazon: https://amzn.to/379RJGe [affiliate]Connect with Eli on LinkedIn: https://linkedin.com/in.schwartzeLearn More:Check Out All of My Podcast Episodes: https://podcast.nealschaffer.comJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload All of My Free EBooks: https://nealschaffer.com/freebies/Subscribe to my YouTube Channel: https://youtube.com/nealschaffer