Crawling Mondays by Aleyda - SEO News, Tips and Interviews

Learn about the differences and similarities between traditional SEO vs AI Search optimization (GEO, AEO) with SEO Consultants Aleyda Solis and Chris Green, going through the latest news and insights in SEO and AI search. --- This episode of SEOFOMO TL;DR is brought by Similarweb: https://www.similarweb.com/

Learn all what you need to know about Google's AI Mode & The Query Fan-Out Technique to understand How Google AI Search Works, and the implications toward SEO in the latest episode of the SEOFOMO TL;DR with SEO Consultant Aleyda Solis and guest Aleyda Volpini -founder of Wordlift- going thorough the latest news and insights in SEO and AI search. --- This episode of SEOFOMO TL;DR is brought by Similarweb: https://www.similarweb.com/

Today's edition of the SEOFOMO TL;DR is dedicated to the announcement of AI Mode release in the US along with many other new AI related functionalities integrated within AI mode, that should serve as a base for the future of search. Aleyda Solis and Gianluca Fiorelli go through what was announced, the implications towards SEO, how to measure it, optimize for it and more. Read the official announcement here: https://blog.google/products/search/google-search-ai-mode-update/Thanks to Similarweb for sponsoring today's episode: https://www.similarweb.com/

Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From hashtag#SEOFOMO - April 7, 2025

The impact of AIO's in your SERPs can vary a lot and not only due to their volatility: depending if you're included or not, the inclusion of links or not in them, the shift in impressions of affected queries and more! Here's the process I follow to take more metrics and context into account to assess the before/after for the same queries, while keeping a closer look at other metrics like impressions shift to better understand their impact.#SEO #AIOverviews #AIsearch

Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From SEOFOMO - March 24, 2025 * Google Tests AI Search Options Beyond AI Mode by Barry Schwartz / Tom Critchlow* Takeaways From Google Search Central Live NYC 2025 by Barry Schwartz* A guide to Semantics or how to be visible both in Search and LLMs by Gianluca Fiorelli* SEO for Brand Visibility & Recognition by Yours Truly * How I Turned My Side Hustle Into A $1 Million SEO Freelance Consultancy by Nick LeRoyThanks, Similarweb (https://www.similarweb.com/) for being today's awesome sponsor

Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From SEOFOMO - March 17, 2025 * Google Released the March 2025 core update on March 13, 2025 * Google Responds To Publishers Concerns On AI Mode by Barry Schwartz* Win the AI Search Game at Top of Funnel (A study of 22,000+ Responses) by Neri Bluman* How To Use Data Analytics For Effective Link Building And SEO Growth by Bart MageraThis is the TL;DR covering the most popular resources and news from the latest edition of the SEOFOMO newsletter - You can go through it here: https://seofomo.co/posts/a-new-google-update-and-more-news-with-seofomo-march-15-2025Thanks, Similarweb (https://www.similarweb.com/) for being today's awesome sponsor

Let's go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From #SEOFOMO - Feb 24, 2025

It's time to go through the latest in SEO News, Resources & Insights with the "Hottest in SEO This Week" From #SEOFOMO - January 27, 2025

Go through the latest in SEO News and Updates with the "Hottest in SEO This Week" From SEOFOMO - January 13, with Aleyda Solis. Want to go through all of the news, guides, resources discussed by Aleyda? 1. Check out the latest edition of the SEOFOMO Newsletter here: https://seofomo.co/posts/latest-seo-u... 2. Check out the SEOFOMO News Aggregator here: https://news.seofomo.co/ ---- Thanks to SimilarWeb for being this week's sponsor, if you don't know SimilarWeb, this is the time for you to start using it to analyze your digital marketing landscape (including organic search): https://www.similarweb.com/#SEO #SEOTrends #SEONews

Learn about SEO for Branding Recognition and Visibility from Aleyda Solis and guests: Mordy Oberstein and Gianluca Fiorelli, going through: 00:00 - Intro 01:01 - Why brand in SEO is so important? 02:34 - How to Get Buy-in for it? 09:01 - Steps to Integrate Branding in SEO 20:43 - Tools & Resources to Use 27:44 - Last tip for Brand Recognition in SEO #SEO #BrandSEO #SEOBranding

Go through the latest in SEO News and Updates with the "Hottest in SEO This Week" From SEOFOMO - January 6th, with Aleyda Solis. Want to go through all of the news, guides, resources discussed by Aleyda? 1. Check out the latest edition of the SEOFOMO Newsletter here: https://seofomo.co/posts/your-new-yea... 2. Check out the SEOFOMO News Aggregator here: https://news.seofomo.co/ ---- Thanks to SimilarWeb for being this week's sponsor, if you don't know SimilarWeb, this is the time for you to start using it to analyze your digital marketing landscape (including organic search): https://www.similarweb.com/#SEO #SEOTrends #SEONews

How to win in SEO in 2025? Learn from the SEO predictions, trends and tips for 2025 in this in-depth SEO conversation with experienced SEO specialists: Mordy Oberstein, Cindy Krum, Lily Ray, Nitin Manchanda, Miracle Inameti-Archibong, Nick LeRoy, Garrett Sussman; going through the answers of the SEOFOMO SEO Predictions and Tips Survey. For more, read the Survey answers here: https://hub.seofomo.co/surveys/seo-predictions-tips/

In this special edition of Crawling Mondays, Aleyda Solis interviews Danny Sullivan, Search Liaison from Google, going through the state and future of SEO: 00:00 - Intro 00:11 - Danny Sullivan Search Background 01:08 - The Big Brand Challenge in Latest Google Search Updates 13:09 - The UGC Challenge in Latest Google Search Updates 27:20 - The state and future of AI Overviews 39:13 - The future of Search and SEO #SEO #seotrends #dannysullivan

Learn how to assess if Reddit search visibility increase in the latest Google search updates is actually hurting your site rankings, and the steps to take if so to expand your content optimization strategy accordingly. -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, check it out: https://www.contentkingapp.com/

Learn what it is and how to develop valuable (non-spammy) programmatic SEO successfully in this insightful conversation of Aleyda Solis with Lazarina Stoy and Roxana Stingu, going through: 01:37 What is programmatic SEO? 03:44 Programmatic SEO Misconceptions 08:33 Programmatic SEO Do's and Dont's 15:20 Steps for Successful Programmatic SEO 23:05 Programmatic SEO Tools 30:16 Programmatic SEO Examples #ProgrammaticSEO #SEOAutomation #SEO -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, check it out: https://www.contentkingapp.com/

Learn about Conversion Optimization (CRO) for SEOs in this edition of Crawling Mondays with Talia Wolf and Sergio Simarro, going through: 01:55 SEO and CRO: How do they align together? 07:25 Top CRO vs SEO Mistakes 11:11 How do you Handle Dark Patterns? 17:45 Steps to recommend your site conversions and tools to use 24:35 A last CRO tip for SEOs And more! Watch it now. -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, check it out: https://www.contentkingapp.com/

Learn what is SEO Product Management and How to Succeed at it with SEO consultants Sam Torres and Adam Gent: 02:04 - When is an SEO Product Manager Role Needed? 08:26 - Fundamental Steps for SEO Product Management Success 12:42 - Common SEO Product Management Mistakes 18:25 - SEO Product Management Tools and Resources 21:36 - A last SEO Product Management Tip And more! Watch it now. -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, check it out: https://www.contentkingapp.com/#seopm #seoproductmanagement #seo

Learn how to get SEO Buy-in for your SEO recommendations with Tom Critchlow and Petra Kis-Herczegh, going through: 02:05 More Challenging Scenarios for SEO Buy-In 05:05 Common Mistakes When Getting SEO Buy-In 12:14 What are the Steps to Get SEO Buy-In 21:36 Guides, Tools and Resources to Learn From 24:28 Last SEO Buy-In Tips And more! Watch it now. -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, check it out: https://www.contentkingapp.com/ #seobuyin #seoresources #seo

Learn about how to optimize your content to perform well in Google Discover with experienced SEOs for major publications Jessie Willms and Shelby Blackley: 01:42 How to integrate Discover into your SEO strategy 03:42 Factors to maximize Discover visibility 06:35 How to develop Authority & get recommended 09:26 Top mistakes when optimizing for Discover 14:24 Favorite tools for Discover Optimization 18:49 Optimizing Media for Discover 20:44 A last Google Discover Tip And more! Watch it now. -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, check it out: https://www.contentkingapp.com/ #googlediscover #discoveroptimization #seo

Learn about the most common SEO Myths when doing search engine optimization processes and how to dispel them to avoid issues with guest SEOs Azeem Ahmad and Garrett Sussman, going through: 02:37 The worst and most common SEO Myths 11:51 Steps and Resources Used to Dispel SEO Myths 22:49 A last tip to address SEO Myths challenges And more! Watch it now. -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, check it out: https://www.contentkingapp.com/

Learn how to optimize your content for multilingual markets in today's Crawling Mondays, along with international SEO specialists Sara Fernandez and Natalia Witczyk; going through: 01:58 Why Multilingual Content Optimization Is Critical? 05:26 Top Mistakes when Optimizing Multilingual Content 10:58 Steps & Tools to optimize your Multilingual Content 15:27 A last Multilingual Content Optimization Tip And more! Watch it now. -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, check it out: https://www.contentkingapp.com/. #internationalseo #contentoptimization #seo

Learn how to identify and leverage trending topics for SEO with the wonderful Crystal Carter from Wix and Abby Gleason from Scribd: 01:50 Main Errors to Identify Trending Topics 06:29 Main Steps to Identify Trending Searches 11:57 Allocating resources to Target Trending Searches 14:38 Top Tools to Identify Trending Searches 20:52 Last Tip to Identify Trending Searches And more! -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, check it out: https://www.contentkingapp.com/. #TrendingTopics #KeywordResearch #SEO

Learn how to develop effective SEO audits for Large Websites with Jamie Indigo and Patrick Stox. In this episode of Crawling Mondays we go through: 01:49 What differentiates an SEO audit for a large vs a small site 05:53 When a site is actually big? 08:13 What are the top steps to take in large site audits? 11:38 Favorite tools when auditing large Websites 14:52: Top Errors to avoid in Large site Audits 18:18 A last tip when SEO auditing big Websites -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/ and SERanking, the All in One SEO Platform Made Simple: https://seranking.com/#SEOAudits #SEO #SEOAnalysis

How to leverage machine learning for SEO? Learn in this edition of Crawling Mondays with Lazarina Stoy and JS Chouinard, with whom I go through: 01:29 What is Machine Learning and Best Use Cases in SEO? 03:27 Steps to start using Machine Learning in SEO 07:19 How to Validate the Quality of Output in ML? 09:51 What Machine Learning Tools do you recommend using? 20:47 Last Tips to Use ML in SEO This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/ and SERanking, the All in One SEO Platform Made Simple: https://seranking.com/ #SEO #MachineLearning #MLforSEO

Learn all what you need to know about ChatGPT for SEO: Opportunities, Threats, Tips & Future in SEO and Search with Mordy Oberstein (Head of SEO Branding at Wix) and Darth Autocrat, Digital Marketing Consultant, going through: 02:59 ChatGPT for SEO: Good or bad? 07:49 Use cases to leverage ChatGPT for SEO 14:55 ChatGPT for SEO Tools & resources 19:21 The future of ChatGPT & Search 25:12 A last ChatGPT for SEO Tip -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/ and SERanking, the All in One SEO Platform Made Simple: https://seranking.com/ #chatgpt #chatgptseo #seo

Learn how to successfully create content that attracts backlinks with guests Hannah Smith and Jess Peace from Neomam, going through the following topics: 1:17 - Main mistakes that make content not attract backlinks 9:58 - Building blocks to create content that attracts backlinks 17:56 - Examples of successful content attracting backlinks 26:57 - A last tip to create popular content -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/ #linkbuilding #linkbuildingseo #seo

Learn how to effectively management, communicate and coordinate with SEO clients with Sophie Brannon and Tessa Voecks, going through the following topics: 1:30 - What are the main client management mistakes? 5:46 - The building blocks of successful client management 12:17 - Choosing SEO client communication frequency 19:10 - Choosing SEO communication medium 22:00 - Best SEO Communication tools 26:46 - A Last SEO Management tip -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/ #SEO #SEOManagement #SEOCommunication

Learn to grow your SEO agency in a sustainable way! In this episode of Crawling Mondays I have Chris Simmance and Ross Hudgens who share their in-depth experience growing agencies, going through: 3:09 The biggest Agencies Growth Challenges 12:00 Advice to Avoid Employees Churn 15:49 Building Blocks for Sustainable Growth 22:46 Effectively closing new clients 26:37 Last Tips for Agency Growth -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/ #AgencyGrowth #SEOAgency #SEOManagement

Learn about the main challenges, do's and dont's and tools to optimize JavaScript based Websites for Search in this insightful conversation with Tomek Rudzki from Onely and Olga Zarzeczna from SEOsly, going through: 02:26 Can Google Render all JavaScript based Content? 09:02 Top Issues To Avoid when Optimizing JS based Sites 14:52 Favorite Tools and process to follow to Optimize JS sites 19:19 Last Tips when doing SEO for JS based sites -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/ #javascriptseo #seotips #seo

Learn how to do SEO for Startups with Nitin Manchanda and Fabrizio Ballarini in this Crawling Mondays edition going through: 01:43 What differentiates doing SEO for Startups vs other Companies 06:18 The most common SEO for Startups Mistakes 12:51 The Building Blocks for Successful Startup SEO 21:08 Useful Tools & Resources When Doing SEO for Startups -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/ #SEOforStartups #seotips #SEO

Learn how Digital PR can help SEO, How Digital PR strategies work and much more with Jasmine Granton and Alex Hickson: 2:19 How Digital PR Overlay with Link Building & Traditional PR? 5:04 What are common Digital PR Goals? 8:36 Top Digital PR Mistakes 13:07 Digital PR Validations 16:20 The Building Blocks for Successful Digital PR -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/

Learn how to run successful SEO Tests with Emily Potter and Nick Swan! In this episode of Crawling Mondays we go through: 1:41 Top Types of SEO Tests 6:26 Top Mistakes when Running SEO Tests 8:54 Building Blocks of Successful SEO Tests 12:17 Surprising Results from SEO Tests 18:39 Last SEO Testing Tip This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/ #seo #SEOTests #SEOTesting

Lean how to optimize Categories and Facets pages in E-Commerce websites when doing SEO in this conversation with the fantastic Lidia Infante and Tory Gray, covering: 1:59 Why Optimizing Categories Pages is so Critical in E-commerce 6:16 Main mistakes when optimizing Categories Pages 12:39 The Steps to Optimize Categories Pages 16:35 How to Optimize Categories Pages Content 21:54 A last Tip when Optimizing Categories Pages This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/ #CategoriesOptimization #EcommerceSEO #SEO

Learn about Content Strategy for SEO! In this edition of Crawling Mondays we go through the topic with the experienced content specialists Shelley Walsh and Himani Kankaria, covering: 01:41 What is Content Strategy 05:46 The Main Content Strategies Mistakes 09:01 The Building Blocks of a Successful Content Strategy 15:21 Favorite Content Tools This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/ #ContentStrategy #ContentOptimization #SEO

Learn what are content hubs and topic clusters, how to use and optimize them in your SEO Process in this edition of Crawling Mondays with Andy Chadwick and Chima Mmeje, going through: 00:47 What is a Content Hub 06:46 What are the most common Content Hubs Mistakes? 15:32 What are the building blocks of Successful Content Hubs 20:28 What are your favorite content tools? 25:19 A last Content Hub Tip This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/ #ContentHubs #TopicClusters #SEO

In this edition of Crawling Mondays we go through the most important aspects to optimize Wordpress based sites for search with Jono Alderson and Jon Henshaw: 1:03 The most common Wordpress Optimization Mistakes 9:23 The building blocks of an optimized Wordpress site 14:35 The top plugins, themes, features you use 20:24 A last Wordpress Optimization Tip #seoforwordpress #wordpress #wordpressseo

In this edition of Crawling Mondays we cover accessibility for SEOs with Ashley Berman Hale and Billie Geena, going through the most important aspects: 1:46 Why accessibility should be important for SEOs 5:57 The most common accessibility issues 7:42 The steps to identify accessibility problems 11:20 A top to check tool or resource to use 13:07 A last Accessibility Optimization -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/ #accessibility #seo #accessibilityguide

In this edition of Crawling Mondays you'll learn why and how to optimize internal links to help you achieve your SEO goals with Natalie Arney and Geoff Kennedy. This episode of Crawling Mondays has been sponsored by ContentKing https://www.contentkingapp.com/, Real Time SEO Auditing and monitoring Platform. This Internal Links edition of Crawling Mondays covers the following topics: 2:17 SEO scenarios in which internal link optimization helped to achieve results 9:47 Low Hanging Fruit Scenarios to Optimize Internal Links 15:43 Main steps to optimize internal links 20:49 Tools you use to optimize Internal Links 24:41 A last tip to optimize Internal Links If you like this episode remember to share it with your SEO colleagues and friends! #SEO #InternalLinks #TechnicalSEO

Learn how to develop and optimize Affiliate Websites in this edition of Crawling Mondays with Sue Dawson and Adam Riemer; sponsored by ContentKing, real time SEO auditing and monitoring system: https://www.contentkingapp.com/lp/seofomo/ This Affiliate SEO Crawling Mondays edition covers: 1:18 What are the most common mistakes for SEOs when starting with affiliate sites 07:27 Must take steps when starting with a new affiliate site 12:58 How to identify new affiliate opportunities 15:00 Which affiliates sites are doing successful, clever stuff 19:27 A last affiliate marketing advice #affiliateseo #affiliatemarketing #seo