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An Interview with Dr. Gavin Macgregor-Skinner from ISSA/GBAC, Doug Hoffman from NORMI™, Jeff Cross from CleanFax
Rob Anspach interviews the Media Director of ISSA, Jeff Cross, about Cleanfax, carpet cleaning, marketing, SEO, content, pivoting, webinars and Legacy. The post Ep 319 – Clean Talk with Jeff Cross first appeared on Rob Anspach's E-Heroes.
Cleanfax sits down with Kyle Kluth with Pinnacle Eco Clean and digs into strategies to make the best first impression on first-time customers.
This special episode is from our guest program, "Unscripted".In this inaugural episode of Unscripted, Jeff Cross, media director for Cleanfax, an ISSA publication, welcomes and interviews Mili Washington, the IICRC Standards Director. She shares insights on how the Standards are developed, how the industry uses them, and more.
Johnathan Tal is the CEO of TAL Global, an international security consulting and risk management firm. In this episode of Straight Talk!, he shares strategies to stay as safe as possible when traveling overseas and some unique situations that travelers may not think about when away from home.This video complements the articles on the following ISSA media sites on CMM & Cleanfax.
Strategies on eLearning to Market Your Business in 2023 Jeff Cross is the media director of ISSA, with flagship media brands that include print publications Cleanfax, Cleaning and Maintenance Management, ISSA Today magazines, and all related digital publications and multimedia products. He is the previous owner of a successful cleaning and restoration firm. He is also a trainer and consultant for business owners, managers, and front-line technicians and is an IICRC-approved instructor. Main Questions For Interview With #1 - Jeff, can you give us an outline of what led you to your present role with ISSA? #2 - What are some of the main challenges ISSA faces commercially in 2023? #3 - How important is "eLearning marketing" as an effective tool to market ISSA to your target audience and also how important is WordPress as your main online marketing platform? #4 - Can you give us a couple of examples of "eLearning marketing" that has increased the membership of the ISSA that you are most happy with? #5 - If you go back to a time machine at the beginning of your career, what key advice would you give yourself? #6 - Are there any books, websites, or online recourses that have helped you in your business development that you like to share with the audience? StreamYard Link - https://streamyard.com/3gstgt4axh ----------------------------------- Sponsors of The Show ----------------------------------- Zoho.com: - https://www.zoho.com/partners/ Sensei LMS - https://bit.ly/3VskGBT WPLaunchify - hhttps://bit.ly/3VskGBT LfiterLMS - https://bit.ly/3VskGBT ----------------------------------- Sponsors of The Show ----------------------------------- FOLLOW & CONNECT WITH US Website https://www.wp-tonic.com/ YouTube Channel: @wptonic The Membership Machine Facebook Group: https://bit.ly/3W9r4gb Twitter: @wptonic_com LinkedIn: https://bit.ly/42ngKWr -------------------------------------------------- Hosts of The Show Jonathan Denwood & Kurt von Ahnen https://www.linkedin.com/in/jonathandenwood/ https://www.linkedin.com/in/kurtvonahnen/ -------------------------------------------------
Interview with Jeff Cross about the IAQ industry, Cleanfax Magazine, and more. Interviewer Lance Eisen (NORMI) Please visit https://www.normi.org/normi-tv/ for more information about NORMI™ and the NORMI™ TV Channel.
What Contractor Isn't Familiar With This Frustrating Story... A contractor takes a call for service from a new client. After a brief conversation, they set up a time to inspect the customer's home. The contractor drives to the worksite (30 minutes*). While onsite the contractor spends 30-60 minutes* discussing the project with the customer, performing a detailed inspection of the conditions, taking measurements, documenting scope items, and listening to what the customer wants to have completed. The contractor drives back to their shop (30 minutes*). The contractor spends at least 30-60 minutes* researching products, creating an estimate with sufficient scope and cost details to reflect the vision of the customer and sends that to them for review. After a day or two the contractor follows up with the customer, there is a delay in response, and finally the customer notifies them that while they appreciate all of the details the contractor provided they were able to hire someone who could do the work for significantly cheaper. Is this just a "cost of doing business" or is there a BETTER WAY? Episode 91 of The DYOJO Podcast will be part 2 of a discussion that we started in Episode 90 on whether contractors should charge for their estimates. For Episode 91 we will continue to review various approaches by construction professionals including providing FREE estimates, getting contracts signed prior to dispatch, using a Letter of Intent (LOI), or other means. At the end of the day, the contractor does well to develop and consistently follow a thorough screening process for all new clients so that they know what they are committing themselves to. If the contractor does not value their own time, NO ONE ELSE WILL. In this video promo for Episode 91 of The DYOJO Podcast: 0:00 Customers using a contractor's estimate to hire someone cheaper 0:50 Using a Letter of Intent (LOI) to screen customers 1:40 The 4 Modes of Profitability for Contractors (C&R Magazine) 2:35 Pricing feedback for restoration contractors (Cleanfax video clip) - this is a standalone video that will NOT be in the podcast episode. Watch the full 5 minute video on the ISSA Media / Cleanfax Magazine Take 5 with Jeff Cross platform 3:55 A breakdown of the cost of wasted time for contractors Thursdays are for The DYOJO Podcast - helping contractors shorten their DANG learning curve for personal and professional development. Thank You To Our Sponsors: The Institute of Inspection Cleaning and Restoration Certification (IICRC) is a professional certification and standard-development non-profit organization for the inspection, cleaning, and restoration industries. Advocate Claim Service was founded to provide policyholders, brokers, and attorneys with a dedicated claim professional to develop a comprehensive claim presentation strategy. Read David Princeton's column, Dear David, in C&R Magazine. Author Jon Isaacson, The Intentional Restorer, shares his two decades of professional experience to help anyone involved with, or interested in, the art of estimating to shorten their DANG learning curve for improvement. How To Suck Less At Estimating: Habits For Better Project Outcomes.
In this podcast conversation with Josh Zolin, I asked our guest if there was a recent business or leadership catchphrase that bugged him, without skipping a beat he said, "Yes! Give it your best effort." Josh is an advocate for helping young people recognize opportunities in the skilled trades, which is the impetus behind his book and podcast, both by the same name, Blue is the New White. As prominent as he has become as an author, podcast host, and speaker, Josh is also the owner of the rapidly growing WCE in Phoenix, Arizona where he is currently implementing the leadership challenge he shared. This thought-provoking question that Mr. Zolin dropped during our discussion has caused me to think through our understanding and implementation of EFFORT versus RESULTS in our local contracting company, ARES Restoration based in Puyallup, Washington. Josh continues, "This was a big mindset shift for me. Look, it's a good indication of character. But that's about where it ends." The episode also introduces the article that will be released in Cleanfax Magazine titled Goals, Effort and Results, Developing Your Team. In preparing for this podcast episode, I did some research. I found an article called The Effort Effect from Stanford magazine. In addition to our discussion with Mr. Zolin, we're going to be talking about the research efforts of a professor of psychology, Carol Dweck. “The best results are achieved by using the right amount of effort in the right place at the right time. And this right amount is usually less than we think we need.” - Tony Buzan For The DYOJO Podcast, Episode 88 we consider this question from Josh Zolin and review several others, such as the one above from Tony Buzan, with Kelsey Isaacson, a successful realtor in Pierce County, Washington. It is important for people in a position of leadership to question whether what they believe, practice and reward is leading their team down the right path to achieving their shared goals. Dweck's research uncovered many interesting insights about goals, performance, and achievement which we will discuss in this episode and dive deeper into for the Cleanfax article. As people in a position of leadership, it is important to take a step back and determine, with brutal honesty, whether we are developing the right mindset and habits for success; both for ourselves as well as for our teams. This episode includes discussions with and/or about: Josh Zolin Kelsey Isaacson Carol Dweck Robert More Achievement Goal Theory Performance Goals aka Entity Theory Mark Cuban Tony Guzan Charles J. Givens Ernest Shackleton In this episode: 0:00 Josh Zolin - author, podcaster, speaker, and contractor 1:35 Sponsors of The DYOJO Podcast 4:45 Carol Dweck's research on the growth mindset 11:45 Is "give it your best effort" a good metric for business? 17:00 "Nothing worthwhile comes easy..." 21:50 Developing your culture and team for growth 25:20 SOCKTember 2022 30:00 Fake empathy and the importance of candor 49:00 Making empty promises during interviews More on this topic: * Article - source material for Carol Dweck's research "The Effort Effect" from Stanford Magazine - https://stanfordmag.org/contents/the-effort-effect * Article - "Goals, Effort, and Results: Developing Your Team" in an upcoming in-print version of Cleanfax Magazine * Blog post - TheDYOJO.com/blog Thursdays are for The DYOJO Podcast - helping you shorten your DANG learning curve for personal and professional development. Thank You To Our Sponsors: * The Institute of Inspection Cleaning and Restoration Certification (IICRC) is a professional certification and standard-development non-profit organization for the inspection, cleaning, and restoration industries. * Advocate Claim Service was founded to provide policyholders, brokers, and attorneys with a dedicated claim
This week we look forward to hearing highlights from THE Florida Mold Conference aka AEML Winter Break. The event was a big success with full house attendance and excellent feedback. We will hear the highlights from each module's moderator about each of the domains the event focused on. We will look at current thoughts on Moisture with John Lapotraire, Materials with John Downey, Mold with Jon Isaacson and Methodologies with Ken Larsen. We will also hear from Pete Consigli and of course the Z-man Cliff Zlotnik who attended the event for IAQ Radio+. For the roundup we have invited a few other attendees for their unique perspective on what was learned at THE Florida Mold Conference. This show is designed to focus on key highlights and information for those that could not attend. LEARN MORE this week on IAQ Radio+. John P. Lapotaire, CIEC is a Building Envelope & Indoor Environment Consultant providing IAQ consultation for commercial and residential properties. He is a Florida Licensed Mold Assessor, a Council-certified Environmental Thermography Consultant, CETC. Council-certified Indoor Environmental Consultant CIEC. John's professional experience has led to appointments and elected positions to several international industry association committees and boards. John Downey is a fourth-generation carpet cleaner and veteran of more than 45 years in the cleaning industry. He is currently the executive director of the Cleaning Industry Research Institute (CIRI), a nonprofit cleaning science research organization. In addition, Downey is president of Downey's Carpet Care of Granville in Granville, Ohio. Downey first gained notoriety as the founder, editor, and publisher of CleanFax magazine from 1989 until he sold CleanFax in 1997. Jon Isaacson, The Intentional Restorer, is a contractor, author, and host of The DYOJO Podcast. Jon speaks, writes, and coaches through his organization The DYOJO. He helps start-up phase owners and growth-minded restoration professionals to shorten their DANG learning curve for personal and professional development. Jon recently released, “So, You Want To Be A Project Manager?” written to help restorers develop the mindset and habits for success with project management. Ken Larsen, CR , WLS , FLS , CLS , CMP , CSDS has been in the restoration industry since 1978. He holds RIA, ACAC and IICRC advanced designations. Recipient of the 32nd RIA Martin L. King Award for his many contributions and sincere dedication to the Restoration Industry, his career includes 18 years as an independent property restoration contractor, consultant to restorative drying during catastrophes and large loss drying coordination, expert witness, Director of Education for North America's largest disaster restoration contracting organization, and now the author of one of the industry's leading technical resource book on the subject of structural restorative drying – Leadership in Restorative Drying.
John Downey calls himself a "formerly important person" but he is far from hanging up his hat and retiring. The founder of Cleanfax is busy with his work as the executive director of CIRI, the Cleaning Industry Research Institute. In this special on-location interview, Downey discusses his work and what he is doing to help promote the value of cleaning.
This week welcome Richard Shaughnessy, PhD, IAQ Director at the University of Tulsa and the Cleaning Industry Research Institute (CIRI) Executive Director John Downey. Dr. Shaughnessy is a legend in the IAQ world and many of our listeners express their thanks for his role in trying to bring research and practice together over the years. Dr. Shaughnessy is also the Healthy Buildings America 2021 Vice President. For HB 2021 ISIAQ and CIRI have joined forces with the theme “Bridging the Gap Between Research and Practice; In the Age of COVID 19 and Beyond”. We look forward to interviewing Dr. Shaughnessy about the early days of IAQ right up to the present and getting his and John Downey's thoughts on HBA 2021. Richard J. Shaughnessy, has served as Director of the University of Tulsa's Indoor Air Quality Research Program (TUIAP) in the Chemical Engineering Department since 1987. His studies have focused on particulate research, air cleaner evaluation, indoor chemistry, school studies, asthma/housing research, and resolution and remediation of bioaerosol-related problems. He is experienced in field research in homes and schools, and associated measurements/tools related to characterization of IAQ and moisture. He is currently furthering research studying associations between IAQ parameters in classrooms and student health/performance, and is actively working toward defining a basis for “clean” in schools which applies to both performance and health of students. In addition, he currently is overseeing a HUD grant to define what constitutes “normal” background fungal ecology in homes. John Downey is Executive Dir. CIRI. He is also the fourth generation President and Owner of Downey's Carpet Care of Granville, OH. John was also the Founder of Cleanfax magazine a long time industry trade publication he sold in 1999. John has been a long time industry association leader, volunteer and member of numerous committees and boards of directors. His industry connections are second to none and he is respected as a man of his word that listens to both sides of an issue prior to making his own decisions on the proper direction to take.
Jeff is the Media Director of ISSA Media, which includes Cleanfax, Cleaning and Maintenance Management, and ISSA Today magazines, and all related digital publications and products. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians, and is an IICRC-approved instructor.
Since 2017, casual podcast listening has risen by 37.5% over the last three years and according to Convince and Convert, 37% of Americans listen to podcasts monthly. We share some of the podcasts that we are aware of that touch on career, leadership and professional development within the property restoration, construction and insurance community. IAQ Radio - IAQ Radio is the OG of the property restoration web based audio content. Joe “Radio Joe” Hughes and Cliff “The Z Man” Zlotnik host the show, which is recorded live every Friday at noon Eastern Standard Time. “Every week we interview experts from the indoor air quality, building sciences and disaster restoration industry.” The GMS Podcast - Gerrett Stier started out working in his family electrical construction company when he found a need in the property restoration industry for temporary power distribution boxes. He launched his business, GMS Distribution, in the middle of the 2008 recession and hasn't looked back. He recently launched The GMS Podcast and his genuine interest in grasping the unique services that his guests provide makes for a great discussion. Blue Collar Nation Podcast - Eric “The Tech Whisperer” Sprague and Larry “Pineapple Man” Wilberton built their business Shamrock Restoration from scratch, learned their leadership lessons the hard way and were able to sell their company at a profit. They now focus their efforts on helping business owners and company leaders with the pillars of success that they learned while in the trenches of their business. In addition to their Blue Collar Nation Podcast, they offer Morning Tech Meeting and have recently started Blue Collar Nation Radio which is a 24/7 collection of content for service based businesses. Profiles in Risk - Profiles in Risk is the podcast of the Insurance Nerds network. Offering an informative, fun and sometimes irreverent look at the insurance industry. The only recurring podcast dedicated to Insurance Careers, InsurTech Startups and Analysis of Insurance Current Events. The DYOJO Podcast - INFOtainment (information and entertainment) helping you shorten your DANG learning curve for professional development. The DYOJO Podcast brings entertaining and inspiring guests who will help you laugh and learn from their mistakes, triumphs and experiences. Flip this Risk - Dr. Karen Hardy “The Risk Management Story Teller” discusses, “The human factor of risk taking and how it influences our business and personal achievements.” Dr. Hardy has committed her professional career towards helping millions break free from the crippling fears of risk by using creative problem solving methods and brings her years of experience and achievement to her podcast. The Claim Clinic - is the podcast of Andrew McCabe, author of The 24 Hour Tech. This podcast from the Godfather of Remote Estimating focuses on the nuances of insurance claims and property restoration with a variety of guests from multiple disciplines. The Claim Clinic is a master class of education for insurance claims professionals, “Through interviews with legendary Disaster Recovery experts.” Straight Talk - is a webcast from Jeff Cross, the editorial director of ISAA Media which also produces Cleanfax as well as Cleaning and Maintenance Magazine. Straight Talk will dig into industry issues, providing how-to tips, marketing and management advice, news, trending topics, and more. Pro vs. Joe Podcast - is a podcast within a podcast from The DYOJO Podcast. Hosts, Bryan Close, The Joe, and Jon Isaacson, The Pro, discuss career development, helping teams to navigate change and encouraging leaders to keep their head in the game when building their vision. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Today on IAQ Radio+ Radio Joe will interview John Downey and the Z-man for their overview of key points from each speaker at this weeks ClRI conference. We also expect the Restoration Global Watchdog, Pete Consigli to join us for the roundup. Cleanfax did a nice job summarizing the event: “The annual Cleaning Industry Research Institute(CIRI) Science Symposium concluded Wednesday after two days of intense discussions and presentations outlining the critical nature of protecting health with the science of cleaning. Held at Miami University in Oxford, OH, the conference featured researchers, educators, trainers, and consultants who spoke to a packed room of more than 50 seasoned cleaning and restoration professionals.
This week Iaqradio will have another one of their signature “Fireside Chat” shows with an industry pioneer and iconic personality. John Downey is well known to our listeners from his appearances on the show over the years in his former role as the former editor of the IICRC Journal and more recently in his new role as the Executive Director of CIRI. This week’s show will be more personal and share John’s “story” from his family’s roots in the carpet cleaning industry that spans 5 generations over a century! John’s activism is legendary from his days of helping organize his local carpet cleaning association in Ohio to the story behind Cleanfax which he founded and sold in the 1990’s. His various dalliances in related segments of the cleaning, restoration and Jan San industries have given John some hard lessons learned he will share with our growing audience of loyal listeners. This week IAQradio’s Restoration Global Watchdog will be joining the show to share some of his insights gleaned from knowing John for over 3 decades. Downey, Consigli and the Z-man share a common interest as industry observers, watchdogs and activists in their mission to advance the profession for the betterment of those who derive their livelihood from cleaning, restoration and remediation. Please join us this week as the “boys” have a chat with John Downey and share their heartwarming anecdotes which will make you smile, laugh and maybe along the way pick up a few tips that can be applied to your own professional and personal life journey!
This week Iaqradio will have another one of their signature "Fireside Chat" shows with an industry pioneer and iconic personality. John Downey is well known to our listeners from his appearances on the show over the years in his former role as the former editor of the IICRC Journal and more recently in his new role as the Executive Director of CIRI. This week's show will be more personal and share John's "story" from his family's roots in the carpet cleaning industry that spans 5 generations over a century! John's activism is legendary from his days of helping organize his local carpet cleaning association in Ohio to the story behind Cleanfax which he founded and sold in the 1990's. His various dalliances in related segments of the cleaning, restoration and Jan San industries have given John some hard lessons learned he will share with our growing audience of loyal listeners.This week IAQradio's Restoration Global Watchdog will be joining the show to share some of his insights gleaned from knowing John for over 3 decades. Downey, Consigli and the Z-man share a common interest as industry observers, watchdogs and activists in their mission to advance the profession for the betterment of those who derive their livelihood from cleaning, restoration and remediation. Please join us this week as the "boys" have a chat with John Downey and share their heartwarming anecdotes which will make you smile, laugh and maybe along the way pick up a few tips that can be applied to your own professional and personal life journey!
IICRC Standards Update & ANSI/IICRC S800-2014 Standard & Reference Guide for Professional Inspection of Textile Floorcovering This week we welcome Mili Washington who has been The Institute of Inspection, Cleaning and Restoration Certification (IICRC) Standards Director since June 2011. Mile stepped into a tough job and has worked hard to streamline the standards development process and strategy at the IICRC, work toward American National Standards Institute (ANSI) approval for new and revised ANSI/IICRC standards, and use more digital tools to make virtual collaboration really come to life. Prior to joining IICRC Mili was manager of standards and guidelines for the American Industrial Hygiene Association (AIHA). Bill Doan is the ANSI/IICRC S800 Consensus Body chair, he retired in 2007 after a 43-year career in textile fibers (Dupont) and carpet care (Steamway, Shaw). He served as Dupontâ??s point man in its outreach efforts to the carpet care industry during the time of the launch of Stainmaster® carpet in the mid 1980s, and was recognized as the first Cleanfax magazine â??Person of the Yearâ?? in 1989. Lewis G. â??Lewâ?? Migliore, ANSI/IICRC S800 Consensus Body vice-chair, is president of LGM & Associates Technical Flooring Services in Dalton, GA. He has been associated with the floor covering industry for more than 43 years. Lew is the author and columnist of â??Flooring Forensicsâ?? for Floor Focus Magazine a regular on Floor Radio as â??The Industry Troubleshooterâ?? and is the publisher of The Commercial Flooring Report distributed to over 100,000 readers worldwide. LEARN MORE about the most widely used floor covering in America with our guests this week on IAQ Radio!
IICRC Standards Update & ANSI/IICRC S800-2014 Standard & Reference Guide for Professional Inspection of Textile Floorcovering This week we welcome Mili Washington who has been The Institute of Inspection, Cleaning and Restoration Certification (IICRC) Standards Director since June 2011. Mile stepped into a tough job and has worked hard to streamline the standards development process and strategy at the IICRC, work toward American National Standards Institute (ANSI) approval for new and revised ANSI/IICRC standards, and use more digital tools to make virtual collaboration really come to life. Prior to joining IICRC Mili was manager of standards and guidelines for the American Industrial Hygiene Association (AIHA). Bill Doan is the ANSI/IICRC S800 Consensus Body chair, he retired in 2007 after a 43-year career in textile fibers (Dupont) and carpet care (Steamway, Shaw). He served as Dupontâ??s point man in its outreach efforts to the carpet care industry during the time of the launch of Stainmaster® carpet in the mid 1980s, and was recognized as the first Cleanfax magazine â??Person of the Yearâ?? in 1989. Lewis G. â??Lewâ?? Migliore, ANSI/IICRC S800 Consensus Body vice-chair, is president of LGM & Associates Technical Flooring Services in Dalton, GA. He has been associated with the floor covering industry for more than 43 years. Lew is the author and columnist of â??Flooring Forensicsâ?? for Floor Focus Magazine a regular on Floor Radio as â??The Industry Troubleshooterâ?? and is the publisher of The Commercial Flooring Report distributed to over 100,000 readers worldwide. LEARN MORE about the most widely used floor covering in America with our guests this week on IAQ Radio!
Steven LaVelle is a consultant and marketer for restoration companies. He co-authored "Insider Secrets for a Successful Restoration Business" and wrote the books, "197 Ways to Persuade Adjusters (and Others) to Give you the Job," and "The Restoration Book" which has strategies and tactics to get more restoration jobs." His new book, "Get Paid!" has 30 of the leading names in restoration -- including Cliff Zlotnik (the Z-man himself) writing the foreword -- telling how to get paid even when the insurance companies, mortgage companies and homeowners are holding your money back." When Steven was writing "Get Paid!" he gathered some of the superstars of restoration and the three top magazines in the restoration field -- from the RIA, Cleanfax and R & R, pulled stories from their vaults for the book. But then Steven reached outside the traditional restoration field and found authors like Diane Dennis. Diane has several websites where she gives away massive amounts of free information to help contractors and sub-contractors get paid. She has had over 100,000 orders for her contractors forms!
Steven LaVelle is a consultant and marketer for restoration companies. He co-authored "Insider Secrets for a Successful Restoration Business" and wrote the books, "197 Ways to Persuade Adjusters (and Others) to Give you the Job," and "The Restoration Book" which has strategies and tactics to get more restoration jobs." His new book, "Get Paid!" has 30 of the leading names in restoration -- including Cliff Zlotnik (the Z-man himself) writing the foreword -- telling how to get paid even when the insurance companies, mortgage companies and homeowners are holding your money back." When Steven was writing "Get Paid!" he gathered some of the superstars of restoration and the three top magazines in the restoration field -- from the RIA, Cleanfax and R & R, pulled stories from their vaults for the book. But then Steven reached outside the traditional restoration field and found authors like Diane Dennis. Diane has several websites where she gives away massive amounts of free information to help contractors and sub-contractors get paid. She has had over 100,000 orders for her contractors forms!
This week we welcome Jeff Cross to IAQ Radio for a discussion of current events in cleaning and restoration plus some marketing tips from one of the best known marketing pros in the industry. Jeff is the Senior Editor of Cleanfax magazine and also has over 20 years of hands on experience in the carpet and furniture cleaning industry. His "Totally Booked University" marketing workshop is one of the most popular seminars in the industry and the marketing tips he teaches are applicable to any industry. Join us to hear Jeff discuss marketing, his views on how the economy is affecting the industry, if green cleaning is catching on, the CRI program, trade associations in today's era of instant electronic communications and much more. LEARN MORE on IAQ Radio with Jeff Cross, Radio Joe, The Z-man and Dr. Dietrich Weyle.
This week we welcome Jeff Cross to IAQ Radio for a discussion of current events in cleaning and restoration plus some marketing tips from one of the best known marketing pros in the industry. Jeff is the Senior Editor of Cleanfax magazine and also has over 20 years of hands on experience in the carpet and furniture cleaning industry. His "Totally Booked University" marketing workshop is one of the most popular seminars in the industry and the marketing tips he teaches are applicable to any industry. Join us to hear Jeff discuss marketing, his views on how the economy is affecting the industry, if green cleaning is catching on, the CRI program, trade associations in today's era of instant electronic communications and much more. LEARN MORE on IAQ Radio with Jeff Cross, Radio Joe, The Z-man and Dr. Dietrich Weyle.
Join us to talk with founder of Cleanfax and industry pioneer John Downey
Join us to talk with founder of Cleanfax and industry pioneer John Downey