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The Nexus: Augmented Thinking for a Complex World--The New Convergence of Art, Technology, and Science Este ha sido el resultado de la conjugación de múltiples experiencias de diferentes disciplinas, entre las ciencias, la tecnología y el arte, como una sinergia de eventos interconectados que posibilitan una lectura como todo un viaje sentido. The Nexus trae consigo toda una ejemplificación visual de sus argumentos, que como el mismo Ottino afirma, hay cosas que las letras no pueden describir y por tanto, la lectura permite realizar un reconocimiento visual de los diversos escenarios que se plantean a lo largo del texto. El libro en sí mismo es una guía para fomentar dicha sinergia. Inicia con una detallada tabla de contenido que funciona como un resume del libro y que permite una idea general de sus capítulos y así también, centrarse en los apartados de mayor interés. Los autores hacen el planteamiento que los diversos problemas de la actualidad se pueden acercar bien por "the nexus": el nexus, argumentan, sale de tres dimensiones fundamentales: la creatividad, la ejecución y el pensamiento de sistemas complejos. En esta conversación, Ottino abunda sobre con el origen y las razones bajo las que han ido creciendo la idea del "nexus," dialogando con Jeffrey Herlihy-Mera y Natalia Bustos sobre los puntos centrales y sus reflexiones sobre cómo "the nexus" puede ser articulado a diferentes pensamientos desde el empresarial hasta en organizaciones gubernamentales y culturales. También plantea los dominios y las estructuras de la evolución del arte la tecnología y la ciencia, y la convergencia de estos dominios. Para Ottino y Mau, The Nexus sirve como un potencial subtexto e infrastructural que promete afrontar un mundo complejo. Entrevista realizada por Jeffrey Herlihy-Mera, catedrático de Humanidades, Universidad de Puerto Rico-Mayagüez (UPR-M), y Natalia Bustos, estudiante graduada en el programa de Estudios Culturales y Humanísticos en la UPR-M. Learn more about your ad choices. Visit megaphone.fm/adchoices
The Nexus: Augmented Thinking for a Complex World--The New Convergence of Art, Technology, and Science Este ha sido el resultado de la conjugación de múltiples experiencias de diferentes disciplinas, entre las ciencias, la tecnología y el arte, como una sinergia de eventos interconectados que posibilitan una lectura como todo un viaje sentido. The Nexus trae consigo toda una ejemplificación visual de sus argumentos, que como el mismo Ottino afirma, hay cosas que las letras no pueden describir y por tanto, la lectura permite realizar un reconocimiento visual de los diversos escenarios que se plantean a lo largo del texto. El libro en sí mismo es una guía para fomentar dicha sinergia. Inicia con una detallada tabla de contenido que funciona como un resume del libro y que permite una idea general de sus capítulos y así también, centrarse en los apartados de mayor interés. Los autores hacen el planteamiento que los diversos problemas de la actualidad se pueden acercar bien por "the nexus": el nexus, argumentan, sale de tres dimensiones fundamentales: la creatividad, la ejecución y el pensamiento de sistemas complejos. En esta conversación, Ottino abunda sobre con el origen y las razones bajo las que han ido creciendo la idea del "nexus," dialogando con Jeffrey Herlihy-Mera y Natalia Bustos sobre los puntos centrales y sus reflexiones sobre cómo "the nexus" puede ser articulado a diferentes pensamientos desde el empresarial hasta en organizaciones gubernamentales y culturales. También plantea los dominios y las estructuras de la evolución del arte la tecnología y la ciencia, y la convergencia de estos dominios. Para Ottino y Mau, The Nexus sirve como un potencial subtexto e infrastructural que promete afrontar un mundo complejo. Entrevista realizada por Jeffrey Herlihy-Mera, catedrático de Humanidades, Universidad de Puerto Rico-Mayagüez (UPR-M), y Natalia Bustos, estudiante graduada en el programa de Estudios Culturales y Humanísticos en la UPR-M. Learn more about your ad choices. Visit megaphone.fm/adchoices
The Nexus: Augmented Thinking for a Complex World--The New Convergence of Art, Technology, and Science Este ha sido el resultado de la conjugación de múltiples experiencias de diferentes disciplinas, entre las ciencias, la tecnología y el arte, como una sinergia de eventos interconectados que posibilitan una lectura como todo un viaje sentido. The Nexus trae consigo toda una ejemplificación visual de sus argumentos, que como el mismo Ottino afirma, hay cosas que las letras no pueden describir y por tanto, la lectura permite realizar un reconocimiento visual de los diversos escenarios que se plantean a lo largo del texto. El libro en sí mismo es una guía para fomentar dicha sinergia. Inicia con una detallada tabla de contenido que funciona como un resume del libro y que permite una idea general de sus capítulos y así también, centrarse en los apartados de mayor interés. Los autores hacen el planteamiento que los diversos problemas de la actualidad se pueden acercar bien por "the nexus": el nexus, argumentan, sale de tres dimensiones fundamentales: la creatividad, la ejecución y el pensamiento de sistemas complejos. En esta conversación, Ottino abunda sobre con el origen y las razones bajo las que han ido creciendo la idea del "nexus," dialogando con Jeffrey Herlihy-Mera y Natalia Bustos sobre los puntos centrales y sus reflexiones sobre cómo "the nexus" puede ser articulado a diferentes pensamientos desde el empresarial hasta en organizaciones gubernamentales y culturales. También plantea los dominios y las estructuras de la evolución del arte la tecnología y la ciencia, y la convergencia de estos dominios. Para Ottino y Mau, The Nexus sirve como un potencial subtexto e infrastructural que promete afrontar un mundo complejo. Entrevista realizada por Jeffrey Herlihy-Mera, catedrático de Humanidades, Universidad de Puerto Rico-Mayagüez (UPR-M), y Natalia Bustos, estudiante graduada en el programa de Estudios Culturales y Humanísticos en la UPR-M. Learn more about your ad choices. Visit megaphone.fm/adchoices
Bruce Mau has worked as a designer, innovator, educator and author on a broad spectrum of projects in collaboration with the world's leading brands, organizations, universities, governments, entrepreneurs, renowned artists, and fellow optimists. His most recent books are Mau MC24: Bruce Mau's 24 Principles for Designing Massive Change in Your Life and Work and, with co-author, Julio Ottino, dean of Northwestern University's McCormick School of Engineering, The Nexus: Augmented Thinking for a Complex World – The New Convergence of Art, Technology, and Science. He is co-founder and CEO of Massive Change Network, a design consultancy based in the Chicago area. HOLOCENE Magazine + StoreBruce Mau IGRob Auchincloss IGSHOW NOTESsee more Hosted on Acast. See acast.com/privacy for more information.
Today's complex problems demand a radically new way of thinking — one in which art, technology, and science converge to expand our creativity and augment our insight. Creativity must be combined with the ability to execute; the leaders and innovators of the future will have to understand this balance and manage such complexities as climate change and pandemics. The place of this convergence is THE NEXUS. In this provocative and visually striking book, Julio Mario Ottino and Bruce Mau offer a guide for navigating the intersections of art, technology, and science.Julio Ottino is an artist, researcher, author, and educator at Northwestern University. He is the author, with Bruce Mau, of The Nexus: Augmented Thinking for a Complex World - The New Convergence of Art, Technology, and Science. He was the founding co-director of the Northwestern Institute on Complex Systems. In 2008, he was listed in the “One Hundred Engineers of the Modern Era”. In 2017, he was awarded the Bernard M. Gordon Prize for Innovation in Engineering and Technology Education from the National Academy of Engineering.www.juliomarioottino.comwww.thenexusbook.comwww.mccormick.northwestern.edu/about/leadership/profiles/ottino-julio.html
Today's complex problems demand a radically new way of thinking — one in which art, technology, and science converge to expand our creativity and augment our insight. Creativity must be combined with the ability to execute; the leaders and innovators of the future will have to understand this balance and manage such complexities as climate change and pandemics. The place of this convergence is THE NEXUS. In this provocative and visually striking book, Julio Mario Ottino and Bruce Mau offer a guide for navigating the intersections of art, technology, and science.Julio Ottino is an artist, researcher, author, and educator at Northwestern University. He is the author, with Bruce Mau, of The Nexus: Augmented Thinking for a Complex World - The New Convergence of Art, Technology, and Science. He was the founding co-director of the Northwestern Institute on Complex Systems. In 2008, he was listed in the “One Hundred Engineers of the Modern Era”. In 2017, he was awarded the Bernard M. Gordon Prize for Innovation in Engineering and Technology Education from the National Academy of Engineering.www.juliomarioottino.comwww.thenexusbook.comwww.mccormick.northwestern.edu/about/leadership/profiles/ottino-julio.html
Today's complex problems demand a radically new way of thinking — one in which art, technology, and science converge to expand our creativity and augment our insight. Creativity must be combined with the ability to execute; the leaders and innovators of the future will have to understand this balance and manage such complexities as climate change and pandemics. The place of this convergence is THE NEXUS. In this provocative and visually striking book, Julio Mario Ottino and Bruce Mau offer a guide for navigating the intersections of art, technology, and science.Julio Ottino is an artist, researcher, author, and educator at Northwestern University. He is the author, with Bruce Mau, of The Nexus: Augmented Thinking for a Complex World - The New Convergence of Art, Technology, and Science. He was the founding co-director of the Northwestern Institute on Complex Systems. In 2008, he was listed in the “One Hundred Engineers of the Modern Era”. In 2017, he was awarded the Bernard M. Gordon Prize for Innovation in Engineering and Technology Education from the National Academy of Engineering.www.juliomarioottino.comwww.thenexusbook.comwww.mccormick.northwestern.edu/about/leadership/profiles/ottino-julio.html
The Creative Process in 10 minutes or less · Arts, Culture & Society
Today's complex problems demand a radically new way of thinking — one in which art, technology, and science converge to expand our creativity and augment our insight. Creativity must be combined with the ability to execute; the leaders and innovators of the future will have to understand this balance and manage such complexities as climate change and pandemics. The place of this convergence is THE NEXUS. In this provocative and visually striking book, Julio Mario Ottino and Bruce Mau offer a guide for navigating the intersections of art, technology, and science.Julio Ottino is an artist, researcher, author, and educator at Northwestern University. He is the author, with Bruce Mau, of The Nexus: Augmented Thinking for a Complex World - The New Convergence of Art, Technology, and Science. He was the founding co-director of the Northwestern Institute on Complex Systems. In 2008, he was listed in the “One Hundred Engineers of the Modern Era”. In 2017, he was awarded the Bernard M. Gordon Prize for Innovation in Engineering and Technology Education from the National Academy of Engineering.www.juliomarioottino.comwww.thenexusbook.comwww.mccormick.northwestern.edu/about/leadership/profiles/ottino-julio.html
Today's complex problems demand a radically new way of thinking — one in which art, technology, and science converge to expand our creativity and augment our insight. Creativity must be combined with the ability to execute; the leaders and innovators of the future will have to understand this balance and manage such complexities as climate change and pandemics. The place of this convergence is THE NEXUS. In this provocative and visually striking book, Julio Mario Ottino and Bruce Mau offer a guide for navigating the intersections of art, technology, and science.Julio Ottino is an artist, researcher, author, and educator at Northwestern University. He is the author, with Bruce Mau, of The Nexus: Augmented Thinking for a Complex World - The New Convergence of Art, Technology, and Science. He was the founding co-director of the Northwestern Institute on Complex Systems. In 2008, he was listed in the “One Hundred Engineers of the Modern Era”. In 2017, he was awarded the Bernard M. Gordon Prize for Innovation in Engineering and Technology Education from the National Academy of Engineering.www.juliomarioottino.comwww.thenexusbook.comwww.mccormick.northwestern.edu/about/leadership/profiles/ottino-julio.html
Today's complex problems demand a radically new way of thinking — one in which art, technology, and science converge to expand our creativity and augment our insight. Creativity must be combined with the ability to execute; the leaders and innovators of the future will have to understand this balance and manage such complexities as climate change and pandemics. The place of this convergence is THE NEXUS. In this provocative and visually striking book, Julio Mario Ottino and Bruce Mau offer a guide for navigating the intersections of art, technology, and science.Julio Ottino is an artist, researcher, author, and educator at Northwestern University. He is the author, with Bruce Mau, of The Nexus: Augmented Thinking for a Complex World - The New Convergence of Art, Technology, and Science. He was the founding co-director of the Northwestern Institute on Complex Systems. In 2008, he was listed in the “One Hundred Engineers of the Modern Era”. In 2017, he was awarded the Bernard M. Gordon Prize for Innovation in Engineering and Technology Education from the National Academy of Engineering.www.juliomarioottino.comwww.thenexusbook.comwww.mccormick.northwestern.edu/about/leadership/profiles/ottino-julio.html
Today's complex problems demand a radically new way of thinking — one in which art, technology, and science converge to expand our creativity and augment our insight. Creativity must be combined with the ability to execute; the leaders and innovators of the future will have to understand this balance and manage such complexities as climate change and pandemics. The place of this convergence is THE NEXUS. In this provocative and visually striking book, Julio Mario Ottino and Bruce Mau offer a guide for navigating the intersections of art, technology, and science.Julio Ottino is an artist, researcher, author, and educator at Northwestern University. He is the author, with Bruce Mau, of The Nexus: Augmented Thinking for a Complex World - The New Convergence of Art, Technology, and Science. He was the founding co-director of the Northwestern Institute on Complex Systems. In 2008, he was listed in the “One Hundred Engineers of the Modern Era”. In 2017, he was awarded the Bernard M. Gordon Prize for Innovation in Engineering and Technology Education from the National Academy of Engineering.www.juliomarioottino.comwww.thenexusbook.comwww.mccormick.northwestern.edu/about/leadership/profiles/ottino-julio.html
Julio Ottino is an artist, researcher, author, and educator at Northwestern University. He is the author, with Bruce Mau, of The Nexus: Augmented Thinking for a Complex World - The New Convergence of Art, Technology, and Science. He was the founding co-director of the Northwestern Institute on Complex Systems. In 2008, he was listed in the “One Hundred Engineers of the Modern Era”. In 2017, he was awarded the Bernard M. Gordon Prize for Innovation in Engineering and Technology Education from the National Academy of Engineering.Today's complex problems demand a radically new way of thinking — one in which art, technology, and science converge to expand our creativity and augment our insight. Creativity must be combined with the ability to execute; the leaders and innovators of the future will have to understand this balance and manage such complexities as climate change and pandemics. The place of this convergence is THE NEXUS. In this provocative and visually striking book, Julio Mario Ottino and Bruce Mau offer a guide for navigating the intersections of art, technology, and science.www.juliomarioottino.comwww.thenexusbook.comwww.mccormick.northwestern.edu/about/leadership/profiles/ottino-julio.html
Julio Ottino is an artist, researcher, author, and educator at Northwestern University. He is the author, with Bruce Mau, of The Nexus: Augmented Thinking for a Complex World - The New Convergence of Art, Technology, and Science. He was the founding co-director of the Northwestern Institute on Complex Systems. In 2008, he was listed in the “One Hundred Engineers of the Modern Era”. In 2017, he was awarded the Bernard M. Gordon Prize for Innovation in Engineering and Technology Education from the National Academy of Engineering.Today's complex problems demand a radically new way of thinking — one in which art, technology, and science converge to expand our creativity and augment our insight. Creativity must be combined with the ability to execute; the leaders and innovators of the future will have to understand this balance and manage such complexities as climate change and pandemics. The place of this convergence is THE NEXUS. In this provocative and visually striking book, Julio Mario Ottino and Bruce Mau offer a guide for navigating the intersections of art, technology, and science.www.juliomarioottino.comwww.thenexusbook.comwww.mccormick.northwestern.edu/about/leadership/profiles/ottino-julio.html
Julio Ottino is an artist, researcher, author, and educator at Northwestern University. He is the author, with Bruce Mau, of The Nexus: Augmented Thinking for a Complex World - The New Convergence of Art, Technology, and Science. He was the founding co-director of the Northwestern Institute on Complex Systems. In 2008, he was listed in the “One Hundred Engineers of the Modern Era”. In 2017, he was awarded the Bernard M. Gordon Prize for Innovation in Engineering and Technology Education from the National Academy of Engineering.Today's complex problems demand a radically new way of thinking — one in which art, technology, and science converge to expand our creativity and augment our insight. Creativity must be combined with the ability to execute; the leaders and innovators of the future will have to understand this balance and manage such complexities as climate change and pandemics. The place of this convergence is THE NEXUS. In this provocative and visually striking book, Julio Mario Ottino and Bruce Mau offer a guide for navigating the intersections of art, technology, and science.www.juliomarioottino.comwww.thenexusbook.comwww.mccormick.northwestern.edu/about/leadership/profiles/ottino-julio.html
Julio Ottino is an artist, researcher, author, and educator at Northwestern University. He is the author, with Bruce Mau, of The Nexus: Augmented Thinking for a Complex World - The New Convergence of Art, Technology, and Science. He was the founding co-director of the Northwestern Institute on Complex Systems. In 2008, he was listed in the “One Hundred Engineers of the Modern Era”. In 2017, he was awarded the Bernard M. Gordon Prize for Innovation in Engineering and Technology Education from the National Academy of Engineering.Today's complex problems demand a radically new way of thinking — one in which art, technology, and science converge to expand our creativity and augment our insight. Creativity must be combined with the ability to execute; the leaders and innovators of the future will have to understand this balance and manage such complexities as climate change and pandemics. The place of this convergence is THE NEXUS. In this provocative and visually striking book, Julio Mario Ottino and Bruce Mau offer a guide for navigating the intersections of art, technology, and science.www.juliomarioottino.comwww.thenexusbook.comwww.mccormick.northwestern.edu/about/leadership/profiles/ottino-julio.html
Julio Ottino is an artist, researcher, author, and educator at Northwestern University. He is the author, with Bruce Mau, of The Nexus: Augmented Thinking for a Complex World - The New Convergence of Art, Technology, and Science. He was the founding co-director of the Northwestern Institute on Complex Systems. In 2008, he was listed in the “One Hundred Engineers of the Modern Era”. In 2017, he was awarded the Bernard M. Gordon Prize for Innovation in Engineering and Technology Education from the National Academy of Engineering.Today's complex problems demand a radically new way of thinking — one in which art, technology, and science converge to expand our creativity and augment our insight. Creativity must be combined with the ability to execute; the leaders and innovators of the future will have to understand this balance and manage such complexities as climate change and pandemics. The place of this convergence is THE NEXUS. In this provocative and visually striking book, Julio Mario Ottino and Bruce Mau offer a guide for navigating the intersections of art, technology, and science.www.juliomarioottino.comwww.thenexusbook.comwww.mccormick.northwestern.edu/about/leadership/profiles/ottino-julio.html
Julio Ottino is an artist, researcher, author, and educator at Northwestern University. He is the author, with Bruce Mau, of The Nexus: Augmented Thinking for a Complex World - The New Convergence of Art, Technology, and Science. He was the founding co-director of the Northwestern Institute on Complex Systems. In 2008, he was listed in the “One Hundred Engineers of the Modern Era”. In 2017, he was awarded the Bernard M. Gordon Prize for Innovation in Engineering and Technology Education from the National Academy of Engineering.Today's complex problems demand a radically new way of thinking — one in which art, technology, and science converge to expand our creativity and augment our insight. Creativity must be combined with the ability to execute; the leaders and innovators of the future will have to understand this balance and manage such complexities as climate change and pandemics. The place of this convergence is THE NEXUS. In this provocative and visually striking book, Julio Mario Ottino and Bruce Mau offer a guide for navigating the intersections of art, technology, and science.www.juliomarioottino.comwww.thenexusbook.comwww.mccormick.northwestern.edu/about/leadership/profiles/ottino-julio.html
Julio Ottino is an artist, researcher, author, and educator at Northwestern University. He is the author, with Bruce Mau, of The Nexus: Augmented Thinking for a Complex World - The New Convergence of Art, Technology, and Science. He was the founding co-director of the Northwestern Institute on Complex Systems. In 2008, he was listed in the “One Hundred Engineers of the Modern Era”. In 2017, he was awarded the Bernard M. Gordon Prize for Innovation in Engineering and Technology Education from the National Academy of Engineering.Today's complex problems demand a radically new way of thinking — one in which art, technology, and science converge to expand our creativity and augment our insight. Creativity must be combined with the ability to execute; the leaders and innovators of the future will have to understand this balance and manage such complexities as climate change and pandemics. The place of this convergence is THE NEXUS. In this provocative and visually striking book, Julio Mario Ottino and Bruce Mau offer a guide for navigating the intersections of art, technology, and science.www.juliomarioottino.comwww.thenexusbook.comwww.mccormick.northwestern.edu/about/leadership/profiles/ottino-julio.html
Julio Ottino is an artist, researcher, author, and educator at Northwestern University. He is the author, with Bruce Mau, of The Nexus: Augmented Thinking for a Complex World - The New Convergence of Art, Technology, and Science. He was the founding co-director of the Northwestern Institute on Complex Systems. In 2008, he was listed in the “One Hundred Engineers of the Modern Era”. In 2017, he was awarded the Bernard M. Gordon Prize for Innovation in Engineering and Technology Education from the National Academy of Engineering.Today's complex problems demand a radically new way of thinking — one in which art, technology, and science converge to expand our creativity and augment our insight. Creativity must be combined with the ability to execute; the leaders and innovators of the future will have to understand this balance and manage such complexities as climate change and pandemics. The place of this convergence is THE NEXUS. In this provocative and visually striking book, Julio Mario Ottino and Bruce Mau offer a guide for navigating the intersections of art, technology, and science.www.juliomarioottino.comwww.thenexusbook.comwww.mccormick.northwestern.edu/about/leadership/profiles/ottino-julio.html
ABOUT BRUCE MAU:For press and event inquiries: info@massivechangenetwork.com INSTAGRAM ACCOUNTS:Bruce Mau - https://www.instagram.com/realbrucemau/#Aiyemobisi Williams - https://www.instagram.com/aiyemobisi/Massive Change Network -https://www.instagram.com/massivechangenetwork/ LINKEDIN ACCOUNTS:Co-founder, Chief Executive Officer Bruce Mau -https://www.linkedin.com/in/bruce-mau/Co-founder, Chief Insights Officer Aiyemobisi “Bisi” Willia -https://www.linkedin.com/in/bisiwilliams/ Company Page Massive Change Network -https://www.linkedin.com/company/massive-change-network/about/WEBSITES:Massive Change Network -https://www.massivechangenetwork.comHealth 2049 Podcast -https://www.health2049.comMAILING LIST:https://massivechangeworkshops.us7.list-manage.com/subscribe?u=edecf2a3075fbcc167f6019ec&id=592db25fb8 BRUCE'S BIO:Bruce Mau is the Co-Founder and Chief Executive Officer of Massive Change Network (MCN), a global design consultancy based in the Chicago area. Across more than thirty years of design innovation, Bruce has worked as a designer, innovator, educator, and author on a broad spectrum of projects in collaboration with the world's leading brands, organizations, universities, governments, entrepreneurs, renowned artists, and fellow optimists. To create value and positive impact across global ecosystems and economies, Mau evolved a unique toolkit of 24 massive change design principles — MC24 — that can be applied in any field or environment at every scale. The MC24 principles underpin all Bruce's work — from designing carpets to cities, books to new media, global brands to cultural institutions, and social movements to business transformation – and they are the subject of his book,“Mau: MC24, Bruce Mau's 24 Principles for Designing Massive Change in Your Life and Work.” Books are central to Bruce's purpose of achieving and inspiring understanding, clarity, and alignment around visions of a better future. He is the author of“Massive Change”;“Life Style”; and“Mau: MC24: Bruce Mau's 24 Principles for Designing Massive Change in Your Life and Work”;– all published by Phaidon Press. Bruce's“The Incomplete Manifesto for Growth,”a forty-three-point statement on sustaining a creative practice, has been translated into more than fifteen languages and has been shared widely on the Internet for nearly twenty-five years. Bruce is also co-author of several books, including the landmark architecture book“S, M, L, XL”with Rem Koolhaas;“Nexus: Augmented Thinking for a Complex World – The New Convergence of Art, Technology, and Science,”with Julio Ottino, dean of Northwestern University's McCormick School of Engineering;“The Third Teacher”with OWP/P Architects and VS Furniture; and“Spectacle”with David Rockwell.Bruce has collaborated with clients on the development and design of more than 200 books, including Art Gallery of Ontario, Claes Oldenburg, Douglas Gordon, Frank Gehry, Gagosian, Getty Research Institute, James Lahey, Mark Francis, and Zone Books. In these times of complex, interrelated challenges that are unlike any we've faced before, Bruce believes life-centered design offers a clear path towards identifying the full context of our problems and developing innovative, sustainable, and holistic solutions. Bruce's work and life story are the subject of the feature-length documentary, “MAU,” scheduled for North American theatrical release in May 2022.EP. 43 BRUCE MAU - SHOW INTROWhen I was a kid, my parents used to load my four brothers and I, along with our dog, into a station wagon, hook up a trailer and travel on summer vacation from Montreal to Winnipeg, effectively halfway across Canada, to visit my father's family. The trek would take us along the Trans Canada highway following a route around Lake Superior and passing through cites like Wawa, which had an enormous Canada goose statue, Dryden with the monumental statue of Max the Moose, and Sudbury Ontario with the Big nickel.The big nickel. It was enormous. This thing was a towering 30 feet tall and was said to be about 64 million times the size of the nickel you'd have in your pocket. In a time when penny candy stores were a big thing for a youngster in the late 60's, how much that nickel could buy at Ed's market, the candy store a walk from my parent's house, was beyond imagination. Sudbury was also one of the largest nickel mining areas on the planet. My memory of Sudbury at that time was that it was desolate. For miles around the nickel mines, Sudbury was gray. The landscape was just gray. There were no trees. There was no grass. It was the closest thing my young mind could have imagined when thinking about what the surface of the moon would have looked like. In those seemingly dead zones, it was stark and infertile.In 1971 and '72 NASA actually sent its astronauts to train there for the Apollo 16 and 17 missions, because it approximated what astronauts would encounter when they landed on the lunar surface.While I passed through as a tourist on vacation, there was another boy who lived there in the house at the end of a street beyond which there was only 200 miles of Boreal Forest. As an adult the boy who lived at the end of the street before the forest started would describe those years as ‘lawless' and like walking a Vaseline greased edge on which a misplaced step would send you careening into a chasm from which you would never climb out. Finding his way out of the Boreal Forest, it turns out, would also serve in later years as an apt metaphor for finding a way out of a childhood of adverse experiences to a career as one of the most successful designers of the last 50 years. The house of the end of the street was not the end of the road for Bruce Mau. At a young age, he had other plans to not slip and fall into the chasm, but to find his way out of the forest. To follow a path with an entrepreneurial spirit, of exploration and discovery, continually scanning the world for opportunity. Mau believes that “you need to be taught the entrepreneurial mindset of being lost in the forest and discovering a methodology for finding your way out. You need a compass. You need a way of actually navigating any forest not just the one in front of you.” That, he says, is a very different mindset and design is actually built to do it. That's what designers do…”Looking back, Mau now deeply appreciates how those decisions that he made when he was twelve set that in motion and kind of created the space for him to do what he does and to be who he is.Despite his extraordinary success, he understands that, whatever the kind of problem and no matter how right he believes his solution is, it is it's meaningless if he can't inspire people to do it.He explains that “..I have to show them what that means. I have to show them the destination and I have to take them there in their imagination. I've got to say, ‘look I know we're here now but we're going to go over there. I'm telling you over there is awesome and here's what's going to happen…”I was first exposed to Bruce's creative thinking process through his landmark architectural book “S, M, L, XL”with the world renowned architect Rem Koolhaas. SML XL is not a book you read cover to cover. It is something that you live with, explore and reference over and over again. Bruce is a lover of books and has collaborated with clients on the development and design of more than 200 titles. He says “I consider myself a ‘biblio-naire.' I'm not a billionaire but I am a biblio-naire.”One of these books, that I have read cover to cover, is MC24 “Mau: MC24, Bruce Mau's 24 Principles for Designing Massive Change in Your Life and Work.” This volume is more a manifesto or a unique toolkit of 24 massive change design principles that can be applied in any field or environment at every scale. These 24 principles underpin all of Bruce's work — from designing carpets to cities, books to new media, global brands to cultural institutions, and social movements to business transformation.Today Bruce has navigated the slippery line of life a long way from his childhood years in the liminal space where the road ends and the forest begins. He is the Co-Founder and Chief Executive Officer of Massive Change Network (MCN), a global design consultancy based in the Chicago area. Across more than thirty years of design innovation, Bruce has worked as a designer, innovator, educator, and author on a broad spectrum of projects with some of world's leading brands, organizations, universities, governments, entrepreneurs, renowned artists, and fellow optimists. Bruce's work and life story are the subject of the feature-length documentary, “MAU,” that was released to North American theatres in May 2022. It is a captivating and candid look into Bruce Mau's life of ideas. I encourage all to see it. ************************************************************************************************************************************The next level experience design podcast is presented by VMSD magazine and Smartwork Media. It is hosted and executive produced by David Kepron. Our original music and audio production by Kano Sound. Make sure to tune in for more NXTLVL “dialogues on DATA: design architecture technology and the arts” wherever you find your favorite podcasts and make sure to visit vmsd.com and look for the tab for the NXTLVL Experience Design podcast there too. And remember you'll always find more information with links to content that we've discussed, contact information to our guests and more in the show notes for each episode. ABOUT DAVID KEPRON:LinkedIn Profile: linkedin.com/in/david-kepron-9a1582bWebsites: https://www.davidkepron.com (personal website)vmsd.com/taxonomy/term/8645 (Blog)Email: david.kepron@NXTLVLexperiencedesign.comTwitter: DavidKepronPersonal Instagram: https://www.instagram.com/davidkepron/NXTLVL Instagram: https://www.instagram.com/nxtlvl_experience_design/Bio:David Kepron is a multifaceted creative professional with a deep curiosity to understand ‘why', ‘what's now' and ‘what's next'. He brings together his background as an architect, artist, educator, author, podcast host and builder to the making of meaningful and empathically-focused, community-centric customer connections at brand experience places around the globe. David is a former VP - Global Design Strategies at Marriott International. While at Marriott, his focus was on the creation of compelling customer experiences within Marriott's “Premium Distinctive” segment which included: Westin, Renaissance, Le Meridien, Autograph Collection, Tribute Portfolio, Design Hotels and Gaylord hotels. In 2020 Kepron founded NXTLVL Experience Design, a strategy and design consultancy, where he combines his multidisciplinary approach to the creation of relevant brand engagements with his passion for social and cultural anthropology, neuroscience and emerging digital technologies. As a frequently requested international speaker at corporate events and international conferences focusing on CX, digital transformation, retail, hospitality, emerging technology, David shares his expertise on subjects ranging from consumer behaviors and trends, brain science and buying behavior, store design and visual merchandising, hotel design and strategy as well as creativity and innovation. In his talks, David shares visionary ideas on how brand strategy, brain science and emerging technologies are changing guest expectations about relationships they want to have with brands and how companies can remain relevant in a digitally enabled marketplace. David currently shares his experience and insight on various industry boards including: VMSD magazine's Editorial Advisory Board, the Interactive Customer Experience Association, Sign Research Foundation's Program Committee as well as the Center For Retail Transformation at George Mason University.He has held teaching positions at New York's Fashion Institute of Technology (F.I.T.), the Department of Architecture & Interior Design of Drexel University in Philadelphia, the Laboratory Institute of Merchandising (L.I.M.) in New York, the International Academy of Merchandising and Design in Montreal and he served as the Director of the Visual Merchandising Department at LaSalle International Fashion School (L.I.F.S.) in Singapore. In 2014 Kepron published his first book titled: “Retail (r)Evolution: Why Creating Right-Brain Stores Will Shape the Future of Shopping in a Digitally Driven World” and he is currently working on his second book to be published soon. David also writes a popular blog called “Brain Food” which is published monthly on vmsd.com.
Case Interview Preparation & Management Consulting | Strategy | Critical Thinking
Welcome to an episode with an artist, researcher, author, and educator at Northwestern University, Julio Mario Ottino. Get Julio's book here: https://amzn.to/3spt2Nn Individuals and organizations face complex problems and challenges today that demand a new way of thinking to grasp underlying solutions and opportunities. In this episode, Julio shares the beauty of the coexistence of art, science, and technology – rather than being separate disciplines – to navigate the complex world. Julio was born in Argentina and grew up with twin interests in physical sciences and visual arts, finding beauty in math and art, and seeing creativity as being one thing, rather than something that lives in compartments. Art provided a cathartic means of expression while he grew up in turbulent times. He managed to create a solo art exhibit while drafted as an officer in the Argentinian Navy. When he moved to the United States to pursue a doctorate, his research achievements followed. Most of the early attention Ottino received stemmed from pioneering work in chaos theory and a combination of scientific insight and visualization. His research work has been featured on the covers of Nature, Science, Scientific American, the Proceedings of the National Academy of Sciences of the USA, and other publications. He has supervised more than 65 Ph.D. theses, written over 250 papers and two books, and has given invited presentations at over 200 universities in the United States and around the world, as well as at organizations such as Accenture, Boeing, Google, 3M, and Unilever. An academic entrepreneur, Ottino was the founding co-director of the Northwestern Institute on Complex Systems and educational and research initiatives in design, entrepreneurship, and energy and sustainability. As dean of the McCormick School of Engineering and Applied Science, he founded educational and research partnerships with Northwestern University's Kellogg School of Management, Pritzker School of Law, Medill School of Journalism, Feinberg School of Medicine, School of Communication, and School of Education and Social Policy, as well as with external partners ranging from the Art Institute of Chicago to Argonne National Lab. In 2008, he was selected by the American Institute of Chemical Engineers as one of the “One Hundred Engineers of the Modern Era.” In 2017, Ottino was awarded the Bernard M. Gordon Prize for Innovation in Engineering and Technology Education from the National Academy of Engineering for the concept of whole-brain engineering. He is a Fellow of the American Physical Society and of the American Association for the Advancement of Science. He has been a Guggenheim Fellow and is a member of both the National Academy of Engineering and the National Academy of Sciences as well as the American Academy of Arts and Sciences. Get Julio's book here: The Nexus: Augmented Thinking for a Complex World–The New Convergence of Art, Technology, and Science. Julio Mario Ottino. https://amzn.to/3spt2Nn Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo
Designer, author, educator and artist Bruce Mau is a brilliantly creative optimist whose love of thorny problems led him to create a methodology for life-centered design. Across thirty years of design innovation, he's collaborated with global brands and companies, leading organizations, heads of state, renowned artists and fellow optimists. Mau became an international figure with the publication of his landmark S,M,L,XL, designed and co-authored with Rem Koolhaas, and his most recent books are Mau MC24: Bruce Mau's 24 Principles for Designing Massive Change in Your Life and Work and, with co-author, Julio Ottino, dean of Northwestern University's McCormick School of Engineering, The Nexus: Augmented Thinking for a Complex World – The New Convergence of Art, Technology, and Science. Mau is co-founder and CEO of Massive Change Network, a holistic design collective based in the Chicago area.“I would like them to know that, you know, in my own case, that I did as much as I possibly could have. I can't say that say the same for my generation. We made a lot of mistakes, but in a way more importantly, I would like them to know just how powerful they are, that they have the power to shape the world. At some point, I realized that the world is produced. The world is designed and produced, and since we designed and produced it, we can redesign it. And you can play a part in designing it. You can play a part in that production. It doesn't have to happen to you. And I think, for too many people, too much power and too much control is concentrated in too few hands. People need to have the power to control and design their own life.”www.massivechangenetwork.comwww.Brucemaustudio.comMau MC24The NexusImage Courtesy of Massive Change Networkwww.creativeprocess.infowww.oneplanetpodcast.org
Designer, author, educator and artist Bruce Mau is a brilliantly creative optimist whose love of thorny problems led him to create a methodology for life-centered design. Across thirty years of design innovation, he's collaborated with global brands and companies, leading organizations, heads of state, renowned artists and fellow optimists. Mau became an international figure with the publication of his landmark S,M,L,XL, designed and co-authored with Rem Koolhaas, and his most recent books are Mau MC24: Bruce Mau's 24 Principles for Designing Massive Change in Your Life and Work and, with co-author, Julio Ottino, dean of Northwestern University's McCormick School of Engineering, The Nexus: Augmented Thinking for a Complex World – The New Convergence of Art, Technology, and Science. Mau is co-founder and CEO of Massive Change Network, a holistic design collective based in the Chicago area."I'm very, very concerned that we are already in a time of being lost, that a lot of people feel lost, and they feel like the world has kind of moved out from under them, and that they have lost their bearings. They've lost their anchor, and they don't have what it takes to actually navigate.And in that kind of environment, it's a very rich environment for fascism and for the worst kind of political movement, for the worst kind of political actors to take advantage of that feeling of powerlessness and fear and disconnection. Design is a methodology that is an empowering methodology within a condition of being unmoored.So when you don't know what to do, design is a methodology of figuring out what to do, and it's why we're doing a project that we call Massive Action, which is to really give people the tools of empowerment to give them the power to design their life because over the coming couple of decades people are going to see a level of turmoil and change that has not happened in human history. The foundation of any culture is energy, and we have to change fundamentally our source of energy, which is going to change everything else. And I really worry that it's going to be a time – and we're already seeing it - it's going to be a time where the forces of autocracy and totalitarianism and fascism will find fertile ground if we don't actually help people navigate those conditions."www.massivechangenetwork.comwww.Brucemaustudio.comMau MC24The NexusImage Courtesy of Massive Change Networkwww.creativeprocess.infowww.oneplanetpodcast.org
Designer, author, educator and artist Bruce Mau is a brilliantly creative optimist whose love of thorny problems led him to create a methodology for life-centered design. Across thirty years of design innovation, he's collaborated with global brands and companies, leading organizations, heads of state, renowned artists and fellow optimists. Mau became an international figure with the publication of his landmark S,M,L,XL, designed and co-authored with Rem Koolhaas, and his most recent books are Mau MC24: Bruce Mau's 24 Principles for Designing Massive Change in Your Life and Work and, with co-author, Julio Ottino, dean of Northwestern University's McCormick School of Engineering, The Nexus: Augmented Thinking for a Complex World – The New Convergence of Art, Technology, and Science. Mau is co-founder and CEO of Massive Change Network, a holistic design collective based in the Chicago area."I'm very, very concerned that we are already in a time of being lost, that a lot of people feel lost, and they feel like the world has kind of moved out from under them, and that they have lost their bearings. They've lost their anchor, and they don't have what it takes to actually navigate.And in that kind of environment, it's a very rich environment for fascism and for the worst kind of political movement, for the worst kind of political actors to take advantage of that feeling of powerlessness and fear and disconnection. Design is a methodology that is an empowering methodology within a condition of being unmoored.So when you don't know what to do, design is a methodology of figuring out what to do, and it's why we're doing a project that we call Massive Action, which is to really give people the tools of empowerment to give them the power to design their life because over the coming couple of decades people are going to see a level of turmoil and change that has not happened in human history. The foundation of any culture is energy, and we have to change fundamentally our source of energy, which is going to change everything else. And I really worry that it's going to be a time – and we're already seeing it - it's going to be a time where the forces of autocracy and totalitarianism and fascism will find fertile ground if we don't actually help people navigate those conditions."www.massivechangenetwork.comwww.Brucemaustudio.comMau MC24The NexusImage Courtesy of Massive Change Networkwww.creativeprocess.infowww.oneplanetpodcast.org
Designer, author, educator and artist Bruce Mau is a brilliantly creative optimist whose love of thorny problems led him to create a methodology for life-centered design. Across thirty years of design innovation, he's collaborated with global brands and companies, leading organizations, heads of state, renowned artists and fellow optimists. Mau became an international figure with the publication of his landmark S,M,L,XL, designed and co-authored with Rem Koolhaas, and his most recent books are Mau MC24: Bruce Mau's 24 Principles for Designing Massive Change in Your Life and Work and, with co-author, Julio Ottino, dean of Northwestern University's McCormick School of Engineering, The Nexus: Augmented Thinking for a Complex World – The New Convergence of Art, Technology, and Science. Mau is co-founder and CEO of Massive Change Network, a holistic design collective based in the Chicago area."I'm very, very concerned that we are already in a time of being lost, that a lot of people feel lost, and they feel like the world has kind of moved out from under them, and that they have lost their bearings. They've lost their anchor, and they don't have what it takes to actually navigate.And in that kind of environment, it's a very rich environment for fascism and for the worst kind of political movement, for the worst kind of political actors to take advantage of that feeling of powerlessness and fear and disconnection. Design is a methodology that is an empowering methodology within a condition of being unmoored.So when you don't know what to do, design is a methodology of figuring out what to do, and it's why we're doing a project that we call Massive Action, which is to really give people the tools of empowerment to give them the power to design their life because over the coming couple of decades people are going to see a level of turmoil and change that has not happened in human history. The foundation of any culture is energy, and we have to change fundamentally our source of energy, which is going to change everything else. And I really worry that it's going to be a time – and we're already seeing it - it's going to be a time where the forces of autocracy and totalitarianism and fascism will find fertile ground if we don't actually help people navigate those conditions."www.massivechangenetwork.comwww.Brucemaustudio.comMau MC24The NexusImage Courtesy of Massive Change Networkwww.creativeprocess.infowww.oneplanetpodcast.org
Designer, author, educator and artist Bruce Mau is a brilliantly creative optimist whose love of thorny problems led him to create a methodology for life-centered design. Across thirty years of design innovation, he's collaborated with global brands and companies, leading organizations, heads of state, renowned artists and fellow optimists. Mau became an international figure with the publication of his landmark S,M,L,XL, designed and co-authored with Rem Koolhaas, and his most recent books are Mau MC24: Bruce Mau's 24 Principles for Designing Massive Change in Your Life and Work and, with co-author, Julio Ottino, dean of Northwestern University's McCormick School of Engineering, The Nexus: Augmented Thinking for a Complex World – The New Convergence of Art, Technology, and Science. Mau is co-founder and CEO of Massive Change Network, a holistic design collective based in the Chicago area."I'm very, very concerned that we are already in a time of being lost, that a lot of people feel lost, and they feel like the world has kind of moved out from under them, and that they have lost their bearings. They've lost their anchor, and they don't have what it takes to actually navigate.And in that kind of environment, it's a very rich environment for fascism and for the worst kind of political movement, for the worst kind of political actors to take advantage of that feeling of powerlessness and fear and disconnection. Design is a methodology that is an empowering methodology within a condition of being unmoored.So when you don't know what to do, design is a methodology of figuring out what to do, and it's why we're doing a project that we call Massive Action, which is to really give people the tools of empowerment to give them the power to design their life because over the coming couple of decades people are going to see a level of turmoil and change that has not happened in human history. The foundation of any culture is energy, and we have to change fundamentally our source of energy, which is going to change everything else. And I really worry that it's going to be a time – and we're already seeing it - it's going to be a time where the forces of autocracy and totalitarianism and fascism will find fertile ground if we don't actually help people navigate those conditions."www.massivechangenetwork.comwww.Brucemaustudio.comMau MC24The NexusImage Courtesy of Massive Change Networkwww.creativeprocess.infowww.oneplanetpodcast.org
Designer, author, educator and artist Bruce Mau is a brilliantly creative optimist whose love of thorny problems led him to create a methodology for life-centered design. Across thirty years of design innovation, he's collaborated with global brands and companies, leading organizations, heads of state, renowned artists and fellow optimists. Mau became an international figure with the publication of his landmark S,M,L,XL, designed and co-authored with Rem Koolhaas, and his most recent books are Mau MC24: Bruce Mau's 24 Principles for Designing Massive Change in Your Life and Work and, with co-author, Julio Ottino, dean of Northwestern University's McCormick School of Engineering, The Nexus: Augmented Thinking for a Complex World – The New Convergence of Art, Technology, and Science. Mau is co-founder and CEO of Massive Change Network, a holistic design collective based in the Chicago area."I'm very, very concerned that we are already in a time of being lost, that a lot of people feel lost, and they feel like the world has kind of moved out from under them, and that they have lost their bearings. They've lost their anchor, and they don't have what it takes to actually navigate.And in that kind of environment, it's a very rich environment for fascism and for the worst kind of political movement, for the worst kind of political actors to take advantage of that feeling of powerlessness and fear and disconnection. Design is a methodology that is an empowering methodology within a condition of being unmoored.So when you don't know what to do, design is a methodology of figuring out what to do, and it's why we're doing a project that we call Massive Action, which is to really give people the tools of empowerment to give them the power to design their life because over the coming couple of decades people are going to see a level of turmoil and change that has not happened in human history. The foundation of any culture is energy, and we have to change fundamentally our source of energy, which is going to change everything else. And I really worry that it's going to be a time – and we're already seeing it - it's going to be a time where the forces of autocracy and totalitarianism and fascism will find fertile ground if we don't actually help people navigate those conditions."www.massivechangenetwork.comwww.Brucemaustudio.comMau MC24The NexusImage Courtesy of Massive Change Networkwww.creativeprocess.infowww.oneplanetpodcast.org
"When we were working in Panama with E.O. Wilson on the Panama Museum of Biodiversity for the world's first museum of biodiversity, we went into the jungle with E.O. Wilson, and he explained that there's only one thing on the planet and that's life. And life has an experiment going in form. We are one of those forms, and over 99% of all the experiments have gone extinct. So less than 1% of all the forms that ever existed now exist. And we're living through another one of the mass extinctions. Many of those are going to go extinct. We may be one of those, and life goes on. Life will go on. And he said, 'Rock is slow. Life and life is fast rock.' That you are rock animated with electricity, and when we turn that electricity off, you go back to rock. You return to the Earth. And that's all it is.There's an endless cycle, and the sooner that we get that concept into our way of thinking, into our cosmology, into our way of understanding the universe, into our way of working, the sooner that we'll start to actually do things that have a plausible future. The way we are working now, we're just drawing down our future. We're drawing down the resources of the Earth."Designer, author, educator and artist Bruce Mau is a brilliantly creative optimist whose love of thorny problems led him to create a methodology for life-centered design. Across thirty years of design innovation, he's collaborated with global brands and companies, leading organizations, heads of state, renowned artists and fellow optimists. Mau became an international figure with the publication of his landmark S,M,L,XL, designed and co-authored with Rem Koolhaas, and his most recent books are Mau MC24: Bruce Mau's 24 Principles for Designing Massive Change in Your Life and Work and, with co-author, Julio Ottino, dean of Northwestern University's McCormick School of Engineering, The Nexus: Augmented Thinking for a Complex World – The New Convergence of Art, Technology, and Science. Mau is co-founder and CEO of Massive Change Network, a holistic design collective based in the Chicago area.www.massivechangenetwork.comwww.Brucemaustudio.comMau MC24The NexusImage Courtesy of Massive Change Networkwww.creativeprocess.infowww.oneplanetpodcast.org
Designer, author, educator and artist Bruce Mau is a brilliantly creative optimist whose love of thorny problems led him to create a methodology for life-centered design. Across thirty years of design innovation, he's collaborated with global brands and companies, leading organizations, heads of state, renowned artists and fellow optimists. Mau became an international figure with the publication of his landmark S,M,L,XL, designed and co-authored with Rem Koolhaas, and his most recent books are Mau MC24: Bruce Mau's 24 Principles for Designing Massive Change in Your Life and Work and, with co-author, Julio Ottino, dean of Northwestern University's McCormick School of Engineering, The Nexus: Augmented Thinking for a Complex World – The New Convergence of Art, Technology, and Science. Mau is co-founder and CEO of Massive Change Network, a holistic design collective based in the Chicago area."When we were working in Panama with E.O. Wilson on the Panama Museum of Biodiversity for the world's first museum of biodiversity, we went into the jungle with E.O. Wilson, and he explained that there's only one thing on the planet and that's life. And life has an experiment going in form. We are one of those forms, and over 99% of all the experiments have gone extinct. So less than 1% of all the forms that ever existed now exist. And we're living through another one of the mass extinctions. Many of those are going to go extinct. We may be one of those, and life goes on. Life will go on. And he said, 'Rock is slow. Life and life is fast rock.' That you are rock animated with electricity, and when we turn that electricity off, you go back to rock. You return to the Earth. And that's all it is.There's an endless cycle, and the sooner that we get that concept into our way of thinking, into our cosmology, into our way of understanding the universe, into our way of working, the sooner that we'll start to actually do things that have a plausible future. The way we are working now, we're just drawing down our future. We're drawing down the resources of the Earth."www.massivechangenetwork.comwww.Brucemaustudio.comMau MC24The NexusImage Courtesy of Massive Change Networkwww.creativeprocess.infowww.oneplanetpodcast.org
"You really need to think about it holistically. We've disconnected ourselves from the living world, and we have this beautiful quotation from David Orr, he's an environmentalist and teacher, and he said, 'Can we imagine education that doesn't dominate nature?' And I think, the jury is out. We have to actually reconceive it. We have to think about a living world that we're part of. And [through my work at the McEwen school] I discovered that the Indigenous folks have a different cosmology. They don't put humans at the center. They put life at the center, and one of the guys said, 'We think that we are related to the rocks and the grasses,' which is actually what E.O. Wilson said, 'Rock is slow life, and life is fast rock.' So here you have the greatest life scientist in the last half-century saying the same thing as the Indigenous cosmologist. When I realized that I thought–Wow, this is just an incredible, incredible situation that you have science and spirituality coming to the same place.”Designer, author, educator and artist Bruce Mau is a brilliantly creative optimist whose love of thorny problems led him to create a methodology for life-centered design. Across thirty years of design innovation, he's collaborated with global brands and companies, leading organizations, heads of state, renowned artists and fellow optimists. Mau became an international figure with the publication of his landmark S,M,L,XL, designed and co-authored with Rem Koolhaas, and his most recent books are Mau MC24: Bruce Mau's 24 Principles for Designing Massive Change in Your Life and Work and, with co-author, Julio Ottino, dean of Northwestern University's McCormick School of Engineering, The Nexus: Augmented Thinking for a Complex World – The New Convergence of Art, Technology, and Science. Mau is co-founder and CEO of Massive Change Network, a holistic design collective based in the Chicago area.www.massivechangenetwork.comwww.Brucemaustudio.comMau MC24The NexusImage Courtesy of Massive Change Networkwww.creativeprocess.infowww.oneplanetpodcast.org
Designer, author, educator and artist Bruce Mau is a brilliantly creative optimist whose love of thorny problems led him to create a methodology for life-centered design. Across thirty years of design innovation, he's collaborated with global brands and companies, leading organizations, heads of state, renowned artists and fellow optimists. Mau became an international figure with the publication of his landmark S,M,L,XL, designed and co-authored with Rem Koolhaas, and his most recent books are Mau MC24: Bruce Mau's 24 Principles for Designing Massive Change in Your Life and Work and, with co-author, Julio Ottino, dean of Northwestern University's McCormick School of Engineering, The Nexus: Augmented Thinking for a Complex World – The New Convergence of Art, Technology, and Science. Mau is co-founder and CEO of Massive Change Network, a holistic design collective based in the Chicago area."You really need to think about it holistically. We've disconnected ourselves from the living world, and we have this beautiful quotation from David Orr, he's an environmentalist and teacher, and he said, 'Can we imagine education that doesn't dominate nature?' And I think, the jury is out. We have to actually reconceive it. We have to think about a living world that we're part of. And [through my work at the McEwen school] I discovered that the Indigenous folks have a different cosmology. They don't put humans at the center. They put life at the center, and one of the guys said, 'We think that we are related to the rocks and the grasses,' which is actually what E.O. Wilson said, 'Rock is slow life, and life is fast rock.' So here you have the greatest life scientist in the last half-century saying the same thing as the Indigenous cosmologist. When I realized that I thought–Wow, this is just an incredible, incredible situation that you have science and spirituality coming to the same place.”www.massivechangenetwork.comwww.Brucemaustudio.comMau MC24The NexusImage Courtesy of Massive Change Networkwww.creativeprocess.infowww.oneplanetpodcast.org
"I'm very, very concerned that we are already in a time of being lost, that a lot of people feel lost, and they feel like the world has kind of moved out from under them, and that they have lost their bearings. They've lost their anchor, and they don't have what it takes to actually navigate.And in that kind of environment, it's a very rich environment for fascism and for the worst kind of political movement, for the worst kind of political actors to take advantage of that feeling of powerlessness and fear and disconnection. Design is a methodology that is an empowering methodology within a condition of being unmoored.So when you don't know what to do, design is a methodology of figuring out what to do, and it's why we're doing a project that we call Massive Action, which is to really give people the tools of empowerment to give them the power to design their life because over the coming couple of decades people are going to see a level of turmoil and change that has not happened in human history. The foundation of any culture is energy, and we have to change fundamentally our source of energy, which is going to change everything else. And I really worry that it's going to be a time – and we're already seeing it - it's going to be a time where the forces of autocracy and totalitarianism and fascism will find fertile ground if we don't actually help people navigate those conditions."Designer, author, educator and artist Bruce Mau is a brilliantly creative optimist whose love of thorny problems led him to create a methodology for life-centered design. Across thirty years of design innovation, he's collaborated with global brands and companies, leading organizations, heads of state, renowned artists and fellow optimists. Mau became an international figure with the publication of his landmark S,M,L,XL, designed and co-authored with Rem Koolhaas, and his most recent books are Mau MC24: Bruce Mau's 24 Principles for Designing Massive Change in Your Life and Work and, with co-author, Julio Ottino, dean of Northwestern University's McCormick School of Engineering, The Nexus: Augmented Thinking for a Complex World – The New Convergence of Art, Technology, and Science. Mau is co-founder and CEO of Massive Change Network, a holistic design collective based in the Chicago area.www.massivechangenetwork.comwww.Brucemaustudio.comMau MC24The NexusImage Courtesy of Massive Change Networkwww.creativeprocess.infowww.oneplanetpodcast.org
The Creative Process in 10 minutes or less · Arts, Culture & Society
"I'm very, very concerned that we are already in a time of being lost, that a lot of people feel lost, and they feel like the world has kind of moved out from under them, and that they have lost their bearings. They've lost their anchor, and they don't have what it takes to actually navigate.And in that kind of environment, it's a very rich environment for fascism and for the worst kind of political movement, for the worst kind of political actors to take advantage of that feeling of powerlessness and fear and disconnection. Design is a methodology that is an empowering methodology within a condition of being unmoored.So when you don't know what to do, design is a methodology of figuring out what to do, and it's why we're doing a project that we call Massive Action, which is to really give people the tools of empowerment to give them the power to design their life because over the coming couple of decades people are going to see a level of turmoil and change that has not happened in human history. The foundation of any culture is energy, and we have to change fundamentally our source of energy, which is going to change everything else. And I really worry that it's going to be a time – and we're already seeing it - it's going to be a time where the forces of autocracy and totalitarianism and fascism will find fertile ground if we don't actually help people navigate those conditions."Designer, author, educator and artist Bruce Mau is a brilliantly creative optimist whose love of thorny problems led him to create a methodology for life-centered design. Across thirty years of design innovation, he's collaborated with global brands and companies, leading organizations, heads of state, renowned artists and fellow optimists. Mau became an international figure with the publication of his landmark S,M,L,XL, designed and co-authored with Rem Koolhaas, and his most recent books are Mau MC24: Bruce Mau's 24 Principles for Designing Massive Change in Your Life and Work and, with co-author, Julio Ottino, dean of Northwestern University's McCormick School of Engineering, The Nexus: Augmented Thinking for a Complex World – The New Convergence of Art, Technology, and Science. Mau is co-founder and CEO of Massive Change Network, a holistic design collective based in the Chicago area.www.massivechangenetwork.comwww.Brucemaustudio.comMau MC24The NexusImage Courtesy of Massive Change Networkwww.creativeprocess.infowww.oneplanetpodcast.org
“I would like them to know that, you know, in my own case, that I did as much as I possibly could have. I can't say that say the same for my generation. We made a lot of mistakes, but in a way more importantly, I would like them to know just how powerful they are, that they have the power to shape the world. At some point, I realized that the world is produced. The world is designed and produced, and since we designed and produced it, we can redesign it. And you can play a part in designing it. You can play a part in that production. It doesn't have to happen to you. And I think, for too many people, too much power and too much control is concentrated in too few hands. People need to have the power to control and design their own life.”Designer, author, educator and artist Bruce Mau is a brilliantly creative optimist whose love of thorny problems led him to create a methodology for life-centered design. Across thirty years of design innovation, he's collaborated with global brands and companies, leading organizations, heads of state, renowned artists and fellow optimists. Mau became an international figure with the publication of his landmark S,M,L,XL, designed and co-authored with Rem Koolhaas, and his most recent books are Mau MC24: Bruce Mau's 24 Principles for Designing Massive Change in Your Life and Work and, with co-author, Julio Ottino, dean of Northwestern University's McCormick School of Engineering, The Nexus: Augmented Thinking for a Complex World – The New Convergence of Art, Technology, and Science. Mau is co-founder and CEO of Massive Change Network, a holistic design collective based in the Chicago area.www.massivechangenetwork.comwww.Brucemaustudio.comMau MC24The NexusImage Courtesy of Massive Change Networkwww.creativeprocess.infowww.oneplanetpodcast.org
"You really need to think about it holistically. We've disconnected ourselves from the living world, and we have this beautiful quotation from David Orr, he's an environmentalist and teacher, and he said, 'Can we imagine education that doesn't dominate nature?' And I think, the jury is out. We have to actually reconceive it. We have to think about a living world that we're part of. And [through my work at the McEwen school] I discovered that the Indigenous folks have a different cosmology. They don't put humans at the center. They put life at the center, and one of the guys said, 'We think that we are related to the rocks and the grasses,' which is actually what E.O. Wilson said, 'Rock is slow life, and life is fast rock.' So here you have the greatest life scientist in the last half-century saying the same thing as the Indigenous cosmologist. When I realized that I thought–Wow, this is just an incredible, incredible situation that you have science and spirituality coming to the same place.”Designer, author, educator and artist Bruce Mau is a brilliantly creative optimist whose love of thorny problems led him to create a methodology for life-centered design. Across thirty years of design innovation, he's collaborated with global brands and companies, leading organizations, heads of state, renowned artists and fellow optimists. Mau became an international figure with the publication of his landmark S,M,L,XL, designed and co-authored with Rem Koolhaas, and his most recent books are Mau MC24: Bruce Mau's 24 Principles for Designing Massive Change in Your Life and Work and, with co-author, Julio Ottino, dean of Northwestern University's McCormick School of Engineering, The Nexus: Augmented Thinking for a Complex World – The New Convergence of Art, Technology, and Science. Mau is co-founder and CEO of Massive Change Network, a holistic design collective based in the Chicago area.www.massivechangenetwork.comwww.Brucemaustudio.comMau MC24The NexusImage Courtesy of Massive Change Networkwww.creativeprocess.infowww.oneplanetpodcast.org
Designer, author, educator and artist Bruce Mau is a brilliantly creative optimist whose love of thorny problems led him to create a methodology for life-centered design. Across thirty years of design innovation, he's collaborated with global brands and companies, leading organizations, heads of state, renowned artists and fellow optimists. Mau became an international figure with the publication of his landmark S,M,L,XL, designed and co-authored with Rem Koolhaas, and his most recent books are Mau MC24: Bruce Mau's 24 Principles for Designing Massive Change in Your Life and Work and, with co-author, Julio Ottino, dean of Northwestern University's McCormick School of Engineering, The Nexus: Augmented Thinking for a Complex World – The New Convergence of Art, Technology, and Science. Mau is co-founder and CEO of Massive Change Network, a holistic design collective based in the Chicago area."You really need to think about it holistically. We've disconnected ourselves from the living world, and we have this beautiful quotation from David Orr, he's an environmentalist and teacher, and he said, 'Can we imagine education that doesn't dominate nature?' And I think, the jury is out. We have to actually reconceive it. We have to think about a living world that we're part of. And [through my work at the McEwen school] I discovered that the Indigenous folks have a different cosmology. They don't put humans at the center. They put life at the center, and one of the guys said, 'We think that we are related to the rocks and the grasses,' which is actually what E.O. Wilson said, 'Rock is slow life, and life is fast rock.' So here you have the greatest life scientist in the last half-century saying the same thing as the Indigenous cosmologist. When I realized that I thought–Wow, this is just an incredible, incredible situation that you have science and spirituality coming to the same place.”www.massivechangenetwork.comwww.Brucemaustudio.comMau MC24The NexusImage Courtesy of Massive Change Networkwww.creativeprocess.infowww.oneplanetpodcast.org
"Cities are certainly a great place to start because the way that we do them - you can see it if you go up in an airplane and look down - you can see that they're built against nature. You can see it in the color of the city. It's interesting. We reflect it in our maps. Cities are gray, and the rest of the world is green. We build them against the natural world, and the way that we do it - concrete - is one of the worst environmental materials we could use, and we have no intention, at the moment, of changing that.And we're going to add roughly two more billion people, almost all of whom will live in cities. The scale of that problem is absolutely staggering, and we intend to put them in buildings. No one I've found is willing to say, No, actually you've got to stay outside. No, we're going to put them in buildings. And we're going to build about half the world again to accommodate it. So all of that has to change, and the good news is that there's huge effort being made, huge innovation projects all over the world."Designer, author, educator and artist Bruce Mau is a brilliantly creative optimist whose love of thorny problems led him to create a methodology for life-centered design. Across thirty years of design innovation, he's collaborated with global brands and companies, leading organizations, heads of state, renowned artists and fellow optimists. Mau became an international figure with the publication of his landmark S,M,L,XL, designed and co-authored with Rem Koolhaas, and his most recent books are Mau MC24: Bruce Mau's 24 Principles for Designing Massive Change in Your Life and Work and, with co-author, Julio Ottino, dean of Northwestern University's McCormick School of Engineering, The Nexus: Augmented Thinking for a Complex World – The New Convergence of Art, Technology, and Science. Mau is co-founder and CEO of Massive Change Network, a holistic design collective based in the Chicago area.www.massivechangenetwork.comwww.Brucemaustudio.comMau MC24The NexusImage Courtesy of Massive Change Networkwww.creativeprocess.infowww.oneplanetpodcast.org
Designer, author, educator and artist Bruce Mau is a brilliantly creative optimist whose love of thorny problems led him to create a methodology for life-centered design. Across thirty years of design innovation, he's collaborated with global brands and companies, leading organizations, heads of state, renowned artists and fellow optimists. Mau became an international figure with the publication of his landmark S,M,L,XL, designed and co-authored with Rem Koolhaas, and his most recent books are Mau MC24: Bruce Mau's 24 Principles for Designing Massive Change in Your Life and Work and, with co-author, Julio Ottino, dean of Northwestern University's McCormick School of Engineering, The Nexus: Augmented Thinking for a Complex World – The New Convergence of Art, Technology, and Science. Mau is co-founder and CEO of Massive Change Network, a holistic design collective based in the Chicago area."Cities are certainly a great place to start because the way that we do them - you can see it if you go up in an airplane and look down - you can see that they're built against nature. You can see it in the color of the city. It's interesting. We reflect it in our maps. Cities are gray, and the rest of the world is green. We build them against the natural world, and the way that we do it - concrete - is one of the worst environmental materials we could use, and we have no intention, at the moment, of changing that.And we're going to add roughly two more billion people, almost all of whom will live in cities. The scale of that problem is absolutely staggering, and we intend to put them in buildings. No one I've found is willing to say, No, actually you've got to stay outside. No, we're going to put them in buildings. And we're going to build about half the world again to accommodate it. So all of that has to change, and the good news is that there's huge effort being made, huge innovation projects all over the world."www.massivechangenetwork.comwww.Brucemaustudio.comMau MC24The NexusImage Courtesy of Massive Change Networkwww.creativeprocess.infowww.oneplanetpodcast.org
"You really need to think about it holistically. We've disconnected ourselves from the living world, and we have this beautiful quotation from David Orr, he's an environmentalist and teacher, and he said, 'Can we imagine education that doesn't dominate nature?' And I think, the jury is out. We have to actually reconceive it. We have to think about a living world that we're part of. And [through my work at the McEwen school] I discovered that the Indigenous folks have a different cosmology. They don't put humans at the center. They put life at the center, and one of the guys said, 'We think that we are related to the rocks and the grasses,' which is actually what E.O. Wilson said, 'Rock is slow life, and life is fast rock.' So here you have the greatest life scientist in the last half-century saying the same thing as the Indigenous cosmologist. When I realized that I thought–Wow, this is just an incredible, incredible situation that you have science and spirituality coming to the same place.”Designer, author, educator and artist Bruce Mau is a brilliantly creative optimist whose love of thorny problems led him to create a methodology for life-centered design. Across thirty years of design innovation, he's collaborated with global brands and companies, leading organizations, heads of state, renowned artists and fellow optimists. Mau became an international figure with the publication of his landmark S,M,L,XL, designed and co-authored with Rem Koolhaas, and his most recent books are Mau MC24: Bruce Mau's 24 Principles for Designing Massive Change in Your Life and Work and, with co-author, Julio Ottino, dean of Northwestern University's McCormick School of Engineering, The Nexus: Augmented Thinking for a Complex World – The New Convergence of Art, Technology, and Science. Mau is co-founder and CEO of Massive Change Network, a holistic design collective based in the Chicago area.www.massivechangenetwork.comwww.Brucemaustudio.comMau MC24The NexusImage Courtesy of Massive Change Networkwww.creativeprocess.infowww.oneplanetpodcast.org
Designer, author, educator and artist Bruce Mau is a brilliantly creative optimist whose love of thorny problems led him to create a methodology for life-centered design. Across thirty years of design innovation, he's collaborated with global brands and companies, leading organizations, heads of state, renowned artists and fellow optimists. Mau became an international figure with the publication of his landmark S,M,L,XL, designed and co-authored with Rem Koolhaas, and his most recent books are Mau MC24: Bruce Mau's 24 Principles for Designing Massive Change in Your Life and Work and, with co-author, Julio Ottino, dean of Northwestern University's McCormick School of Engineering, The Nexus: Augmented Thinking for a Complex World – The New Convergence of Art, Technology, and Science. Mau is co-founder and CEO of Massive Change Network, a holistic design collective based in the Chicago area."You really need to think about it holistically. We've disconnected ourselves from the living world, and we have this beautiful quotation from David Orr, he's an environmentalist and teacher, and he said, 'Can we imagine education that doesn't dominate nature?' And I think, the jury is out. We have to actually reconceive it. We have to think about a living world that we're part of. And [through my work at the McEwen school] I discovered that the Indigenous folks have a different cosmology. They don't put humans at the center. They put life at the center, and one of the guys said, 'We think that we are related to the rocks and the grasses,' which is actually what E.O. Wilson said, 'Rock is slow life, and life is fast rock.' So here you have the greatest life scientist in the last half-century saying the same thing as the Indigenous cosmologist. When I realized that I thought–Wow, this is just an incredible, incredible situation that you have science and spirituality coming to the same place.”www.massivechangenetwork.comwww.Brucemaustudio.comMau MC24The NexusImage Courtesy of Massive Change Networkwww.creativeprocess.infowww.oneplanetpodcast.org
"Cities are certainly a great place to start because the way that we do them - you can see it if you go up in an airplane and look down - you can see that they're built against nature. You can see it in the color of the city. It's interesting. We reflect it in our maps. Cities are gray, and the rest of the world is green. We build them against the natural world, and the way that we do it - concrete - is one of the worst environmental materials we could use, and we have no intention, at the moment, of changing that.And we're going to add roughly two more billion people, almost all of whom will live in cities. The scale of that problem is absolutely staggering, and we intend to put them in buildings. No one I've found is willing to say, No, actually you've got to stay outside. No, we're going to put them in buildings. And we're going to build about half the world again to accommodate it. So all of that has to change, and the good news is that there's huge effort being made, huge innovation projects all over the world."Designer, author, educator and artist Bruce Mau is a brilliantly creative optimist whose love of thorny problems led him to create a methodology for life-centered design. Across thirty years of design innovation, he's collaborated with global brands and companies, leading organizations, heads of state, renowned artists and fellow optimists. Mau became an international figure with the publication of his landmark S,M,L,XL, designed and co-authored with Rem Koolhaas, and his most recent books are Mau MC24: Bruce Mau's 24 Principles for Designing Massive Change in Your Life and Work and, with co-author, Julio Ottino, dean of Northwestern University's McCormick School of Engineering, The Nexus: Augmented Thinking for a Complex World – The New Convergence of Art, Technology, and Science. Mau is co-founder and CEO of Massive Change Network, a holistic design collective based in the Chicago area.www.massivechangenetwork.comwww.Brucemaustudio.comMau MC24The NexusImage Courtesy of Massive Change Networkwww.creativeprocess.infowww.oneplanetpodcast.org
Designer, author, educator and artist Bruce Mau is a brilliantly creative optimist whose love of thorny problems led him to create a methodology for life-centered design. Across thirty years of design innovation, he's collaborated with global brands and companies, leading organizations, heads of state, renowned artists and fellow optimists. Mau became an international figure with the publication of his landmark S,M,L,XL, designed and co-authored with Rem Koolhaas, and his most recent books are Mau MC24: Bruce Mau's 24 Principles for Designing Massive Change in Your Life and Work and, with co-author, Julio Ottino, dean of Northwestern University's McCormick School of Engineering, The Nexus: Augmented Thinking for a Complex World – The New Convergence of Art, Technology, and Science. Mau is co-founder and CEO of Massive Change Network, a holistic design collective based in the Chicago area."Cities are certainly a great place to start because the way that we do them - you can see it if you go up in an airplane and look down - you can see that they're built against nature. You can see it in the color of the city. It's interesting. We reflect it in our maps. Cities are gray, and the rest of the world is green. We build them against the natural world, and the way that we do it - concrete - is one of the worst environmental materials we could use, and we have no intention, at the moment, of changing that.And we're going to add roughly two more billion people, almost all of whom will live in cities. The scale of that problem is absolutely staggering, and we intend to put them in buildings. No one I've found is willing to say, No, actually you've got to stay outside. No, we're going to put them in buildings. And we're going to build about half the world again to accommodate it. So all of that has to change, and the good news is that there's huge effort being made, huge innovation projects all over the world."www.massivechangenetwork.comwww.Brucemaustudio.comMau MC24The NexusImage Courtesy of Massive Change Networkwww.creativeprocess.infowww.oneplanetpodcast.org
Welcome to Strategy Skills episode 263, an episode with an artist, researcher, author, and educator at Northwestern University, Julio Mario Ottino. Get Julio's book here: https://amzn.to/3b4390g Individuals and organizations face complex problems and challenges today that demand a new way of thinking to grasp underlying solutions and opportunities. In this episode, Julio shares the beauty of the coexistence of art, science, and technology – rather than being separate disciplines – to navigate the complex world. Julio was born in Argentina and grew up with twin interests in physical sciences and visual arts, finding beauty in math and art, and seeing creativity as being one thing, rather than something that lives in compartments. Art provided a cathartic means of expression while he grew up in turbulent times. He managed to create a solo art exhibit while drafted as an officer in the Argentinian Navy. When he moved to the United States to pursue a doctorate, his research achievements followed. Most of the early attention Ottino received stemmed from pioneering work in chaos theory and a combination of scientific insight and visualization. His research work has been featured on the covers of Nature, Science, Scientific American, the Proceedings of the National Academy of Sciences of the USA, and other publications. He has supervised more than 65 Ph.D. theses, written over 250 papers and two books, and has given invited presentations at over 200 universities in the United States and around the world, as well as at organizations such as Accenture, Boeing, Google, 3M, and Unilever. An academic entrepreneur, Ottino was the founding co-director of the Northwestern Institute on Complex Systems and educational and research initiatives in design, entrepreneurship, and energy and sustainability. As dean of the McCormick School of Engineering and Applied Science, he founded educational and research partnerships with Northwestern University's Kellogg School of Management, Pritzker School of Law, Medill School of Journalism, Feinberg School of Medicine, School of Communication, and School of Education and Social Policy, as well as with external partners ranging from the Art Institute of Chicago to Argonne National Lab. In 2008, he was selected by the American Institute of Chemical Engineers as one of the “One Hundred Engineers of the Modern Era.” In 2017, Ottino was awarded the Bernard M. Gordon Prize for Innovation in Engineering and Technology Education from the National Academy of Engineering for the concept of whole-brain engineering. He is a Fellow of the American Physical Society and of the American Association for the Advancement of Science. He has been a Guggenheim Fellow and is a member of both the National Academy of Engineering and the National Academy of Sciences as well as the American Academy of Arts and Sciences. Get Julio's book here: The Nexus: Augmented Thinking for a Complex World–The New Convergence of Art, Technology, and Science. Julio Mario Ottino. https://amzn.to/3b4390g Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo